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Part 2A of Form ADV: Firm Brochure
LaSalle St. Investment Advisors, LLC
940 N. Industrial Dr.
Elmhurst, Illinois 60126
Telephone: 630-600-0425
Email: vincerto@lasalle-st.com
December 3, 2025
This brochure provides information about LaSalle St. Investment Advisors, LLC
(sometimes referred to as “LSIA,” “our,” “we,” “us” or the “firm”). It includes information
about LSIA’s qualifications and business practices. If you have any questions about the
contents of this brochure, contact us at 630-600-0425 or via email: vincerto@lasalle-
st.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities
authority.
Additional information about LSIA is also available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number,
known as a CRD number. Our firm's CRD number is 109701.
LaSalle St. Investment Advisors, LLC is a registered investment advisor.
Registration of an investment advisor does not imply any level of skill or training,
or any particular expertise in any subject.
Item 2 Material Changes
In the past, we offered to deliver information about our business practices to clients on at
least an annual basis. Pursuant to SEC Rules, we will send you a summary of any
material changes within 120 days of the close of our business fiscal year end (December
31st of each year).
There are various clarifications in our current brochure. Although these are not material
changes in the way in which LSIA operates, we make them available now as described
herein. These changes address among other things, broker transaction charges for
implementing investment decisions, fees and compensation, conflicts of interest, revenue
sharing, affiliated companies and expense sharing between affiliated companies.
You can obtain a copy of our Brochure by requesting one from Vincent Incerto, our Chief
Compliance Officer – by telephone at 630-600-0425 email at vincerto@lasallest.com, or
via our website www.lasallest.com. Our brochure is available free of charge.
Additional information about LaSalle St. Investment Advisors, LLC is also available via
the SEC’s website – www.adviserinfo.sec.gov.
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Item 3 Table of Contents
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Item 1 Cover Page
Item 2 Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
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Trading
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Item 12 Brokerage Practices
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Item 13 Review of Accounts
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Item 14 Client Referrals and Other Compensation
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Item 15 Custody
37
Item 16 Investment Discretion
37
Item 17 Voting Client Securities
37
Item 18 Financial Information
Item 19 (Not applicable)
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Exhibit A Fidelity Custody Charges 39
Exhibit B Privacy Policy and Business Continuity Plan 43
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Item 4 Advisory Business
LSIA is a SEC-registered investment advisor with its principal place of business located
in Elmhurst, Illinois. LSIA began operations in 1999. The firm provides personalized fee-
based financial planning and investment management to individuals, trusts, estates,
pensions, qualified plans, charitable organizations and small businesses among others.
After consultation, a LSIA Investment Advisor Representative (“IAR”) provides clients with
advice which may include: determination of financial objectives, cash flow management,
tax planning, investment management, recommendation of investment advisors and
subadvisors, asset allocation, education funding, retirement planning and estate
planning, and other financial planning.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities
controlling 25% or more of this company).
• LaSalle St. Holdings, LLC (“LSH”), Sole Owner. Formerly known as McDermott
Holdings 1, LP.
LSIA offers various advisory services to clients through specific investment supervisory
services under the LSIA umbrella, qualified plan consulting services, third party money
managers, financial planning, and advisory/soliciting services. These are described
further below.
A. LSIA INVESTMENT SUPERVISORY SERVICES
1.
Our Services in General.
LSIA provides advice to clients about investing assets based on the needs of the client.
Through personal discussions during which LSIA identifies client goals and objectives we
develop a client's personal investment strategy and create and manage a portfolio or
recommend third party managers based on that strategy. During our data-gathering
process, we determine the client’s individual objectives, time horizons, risk tolerance, and
liquidity needs. As appropriate, we also review and discuss a client's prior investment
history, as well as family composition, background and other salient matters.
We manage advisory accounts on a non-discretionary or discretionary “managed” basis
as the client elects. This means either the client must affirmatively approve each
recommendation before the recommendation is implemented (non-discretionary) or we
invest without reference to the client’s actual consent pursuant to a power of attorney
given by the client (managed discretionary). Some of the trading in either type of account
is based on non-solicited orders received from a client – an “unsolicited order” is one
where the client initiates the idea, not the broker or adviser.
We invest and make recommendations based on the client’s stated objectives (for
example without limitation, preservation of assets, capital appreciation, growth, income,
or growth and income), as well as tax and other relevant considerations. We may
recommend third party advisors, subadvisors, and/or co-advisors to help manage the
client’s account.
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Clients may impose if they choose reasonable restrictions on investing in certain
securities, types of securities, industry sectors, or categories of business.
Our investment recommendations are not limited to any specific product or service and
will generally include advice regarding the following securities:
• Exchange-listed securities
• Securities traded over-the-counter
• Foreign issuers
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable annuities
• Mutual fund shares
• United States governmental securities
• Options contracts on securities
• Interests in partnerships investing in real estate
• Interests in partnerships investing in oil and gas interests
• Other types of alternative investments
Because every investment strategy involves different degrees of risk, all investment
strategies will be implemented/recommended only when consistent with the client’s stated
investment objectives, tolerance for risk, liquidity and suitability, and any restrictions
placed by the client.
2.
The Two Categories of Investment Programs at LSIA
a. Non-Discretionary Programs. LSIA’s non-discretionary program is called the
LaSalle St. Asset Management Program (“LAMP”). LSIA offers LAMP based on
recommendations for investment decisions which the client must approve before the
recommendations are implemented by our IAR. In other words, this program is managed
on a non-discretionary basis but also allows clients to submit unsolicited orders based on
ideas generated by the client. LSIA, in addition to providing non-discretionary investment
programs may also at the client’s request, provide additional advice on non-investment
management services which are included as part of the LAMP management fee agreed
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upon by the client and LSIA at no additional cost. These services can include budgeting,
administrative management, educational funding and other matters as agreed between
the client and LSIA.
b. Managed Programs. LSIA also provides investment supervisory services defined
as rendering “managed” discretionary advice to clients or making investment decisions
on behalf of clients, based on defined objectives, individual characteristics and needs of
the client. Clients are also welcome to submit unsolicited orders where their investments
are part of a managed program. The managed programs LSIA offers do not otherwise
require individual client approval of each trade. Instead, the implementation of
recommendations is done pursuant to the discretion the client gives to LSIA to make
investment decisions. Some of the managed programs do, however, seek client approval
before implementing recommendations in any event, even though discretion permits the
Investment Advisor Representative (“IAR”) to implement the recommendation without
such approval.
The firm provides its advisory services under various managed programs and is
compensated pursuant to a fee arrangement between LSIA and the client. The fee
charged by the firm includes the design and management of the client portfolio. Fees are
negotiated on a client-by-client basis, based on the size of account, related business from
the client, length of relationship, and other individual factors unique to the client/advisor
relationship. The charges incurred through the use of a custodian are not included in the
managed fee. Any charges incurred through a broker, for example, ticket charges, are
also not part of the management fee LSIA charges. The client will pay these costs over
and above the management fee. As discussed below, there are certain other costs not
included in the management fee.
The primary investment vehicles used in the management of client accounts are no-load
mutual funds, exchange traded funds (“ETF”), equities, fixed income, annuities, options
and index funds. The IAR engages the client in personal interviews to gain an
understanding of the client’s investment objectives and individual needs.
At the present time, the various programs through which LSIA manages a client’s assets
on a discretionary basis should be reviewed by the client and his or her advisor before
selection of an approach.
Broadly speaking (although each situation is different) these programs offer account
recommendations and decisions based on client risk tolerance, financial situation, and
stated investment objectives which can include among other objectives preservation of
capital, income, growth and income, and income, various degrees of more aggressive
investment, speculation, etc. In each instance these programs employ various asset
allocation models to implement investment strategies selected by the client. Certain
programs focus on retirement and/or financial planning. Other programs feature socially
responsible investing. Some rely on quantitative or fundamental analysis. Still others offer
passive investing in various index funds.
In each instance, the investments for each client are maintained and if necessary
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rebalanced periodically to stay within investment strategy parameters and target asset
allocations.
B. QUALIFIED PLAN CONSULTING SERVICES
In addition to the non-discretionary and discretionary program listed above, LSIA also
offers Qualified Plan Consulting services described below.
This program is designed for plan sponsors, such as 401(k) plans, to invest in mutual
funds held with specific custodians who have outside TPA and/or record keepers. The
IAR helps educate the plan participants and may offer a variety of services. IAR may
choose to offer any or all of these services:
Plan Consulting: Our IARs consult with the plan sponsor about investment-related goals
and objectives. He or she conducts an assessment about the plan which may aide in a
possible plan design that meets the needs of the employer and/or participants.
Selection and Monitoring of Plan Investment Options: LSIA participates in the selection
of the menu of investment choices, including analysis of proposed menu and
development of portfolio models.
Participant Meetings: LSIA conducts meetings with eligible participants and provides
information to about referred plans and their purposes, education in investing in general
and investment choices available. Investment Advisor Representatives are, however, not
required to conduct such meetings outside the state in which their principal office is
located. Such meetings occur at the times and places determined by the Plan Sponsor.
The use and content of visual or electronic aids or printed materials is determined by
LSIA.
Participant Investment Consultant: LSIA consults with individual participants as to
appropriate investment choices. This includes assistance in developing custom portfolio
models on a participant-by-participant basis.
Assisting Participants in Completion of Forms: LSIA confers with participants to assist
them in completing enrollment forms, investment election forms and designation of
beneficiary forms.
Forwarding Forms to Plan Service Providers: The Firm assures that each eligible
participant completes the appropriate forms, and collecting such forms from participants
and forwarding them to the appropriate providers that require them.
Regular Contact with Plan Sponsor: LSIA makes contact by phone or personal visit with
each Plan Sponsor on a recurring and regular basis to provide ongoing assurance of the
Investment Advisor Representative’s continued interest in the Plan Sponsor’s needs with
respect to the Plan.
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C. THIRD-PARTY MONEY MANAGERS
We also offer advisory management services to our clients through our Recommendation,
Selection, and Monitoring of Third-Party Money Managers programs in which clients
enroll, discussed below in four categories.
℠
Third Party Investment Advisors – Wrap Fee. LSIA offers advisory management
1.
services to clients by selecting, recommending, supervising, and monitoring one or more
unaffiliated third-party investment managers who offer a wrap fee platform. LSIA itself
does not sponsor a wrap fee program. Certain wrap fee services are provided by Fidelity
Institutional Wealth Adviser, LLC (“FIWA”), a Registered Investment Advisor. FIWA has
managed account
developed and sponsors the Fidelity Managed Account Xchange
program (“FMAX”) whereby investment advisers, broker-dealers, banks, family offices or
other financial institutions use the FMAX Platform to provide investment advisory and
administrative services to their clients.
A wrap fee program of which FMAX is an example provides an all-inclusive fee for
investment advice, as well as trading costs. The fee for service is based on a percentage
of the assets under management and is capped at no more than 2.40% of the assets
under management (“AUM”). Since trading costs are included, the wrap fee charged is
usually higher than comparable non-wrap fee programs offered by LSIA. In addition, LSIA
participates in the wrap fee with the wrap fee sponsor and receives part of the fee. As
such, LSIA has an actual and potential conflict of interest which incentivizes it and its
IARs to recommend wrap fee programs in general and the FMAX wrap fee program in
particular since this will result in additional revenue to the IAR and LSIA.
FMAX, while charging a higher fee, also provides certain services which are sometimes
not available to clients investing in other non-wrap fee programs whether through LSIA
or elsewhere. Such services include, but are not be limited to assessment of client’s
needs, investment policy statements, portfolio modeling, monitoring, administrative
services, money manager evaluation, client periodic account statements and reporting
regarding investment strategies.
Participation in FMAX’s program enables LSIA to leverage FMAX’s established
relationship with various third-party managers who provide asset allocation for portfolios.
Clients who participate in the program enter into an agreement styled “Statement of
Investment Selection.” The parties to this agreement are FMAX, LSIA, and the client. This
agreement establishes an understanding among the parties as to the client’s investment
goals and objectives among other subjects. LSIA will be appointed Advisor on the
account. In consultation with your LSIA advisor, the client will select an investment
portfolio containing various investments, usually mutual funds and or exchange traded
funds (“ETF”). LSIA advisors will periodically meet with the client to discuss changes in
investment objectives and risk tolerance and review the performance of the assets in the
portfolio, as well as asset allocation changes.
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Before choosing the FMAX wrap fee program or any wrap fee program, clients should
compare the overall fee of any program in which they participate with non-wrap fee
comparable programs. This comparison should review not only fees and costs but also
level of service. In particular, the client should examine cost and service in light of the
investment objectives of the account, the level of trading anticipated, as well as
alternatives including brokerage accounts which do not charge any fee (instead charging
transaction based compensation), and/or other advisor programs, either offered by LSIA
or not, which charge lower fees than FMAX or other wrap fee programs. At all times,
clients are under no obligation to choose any particular program offered by LSIA.
LSIA recommends only those advisors who agree to share part of the fee paid by the
client to the advisor. This is true when LSIA recommends FMAX wrap fee programs to
clients. A split is paid to LSIA, based on a percentage of the advisor fee calculated against
the assets under management the client deposits with FMAX. The amount of
compensation LSIA receives is agreed to by a contract between LSIA, FMAX and NFS.
Although LSIA endeavors at all times to put the interests of clients ahead of it and its
IAR’s interests, relationships like the one it has with FMAX described in this section
constitutes an actual and potential conflict of interest for LSIA and its IARs since the
incentive and/or actual receipt of compensation because of revenue split arrangement
based on a referral to FMAX could and in some instances does affect the judgement of
LSIA and its IARs when recommending participation in FMAX’s wrap fee program.
There are other third-party investment advisor programs suitable for clients who might
otherwise invest in a wrap fee program like FMAX that are less costly to the client. Before
accepting any recommendation from LSIA regarding a wrap fee program, the client
should weigh the cost of the program, the frequency of trading, the availability of other
advisors, and the impact of receipt of part of the fee by LSIA before acting on the
recommendation.
For those clients participating in wrap fee programs offered by a third party, whether
FMAX or otherwise, LSIA IARs will contact each wrap fee program client at least annually
to verify there are no changes in the client’s financial circumstances and/or investment
objectives and determine whether the client wishes any reasonable restrictions be placed
on the management of the accounts. Any such changes or requests must be
communicated in writing to the client’s portfolio manager, who is responsible for
implementing any appropriate adjustment to the Client’s investment portfolio.
Third Party Investment Advisors – Solicitor Programs and Referral
2.
Services. LSIA recommends from time to time and does refer clients to third party
advisors through solicitor programs operating in compliance with the Investment
Advisers Act of 1940 (“The Act”) and its Rules. In these situations, LSIA refers clients to
third party money managers and acts as a contracted solicitor for these advisors. LSIA
enters into solicitor agreements with the third-party advisers which reflect the terms of
the solicitation. After meeting with the client and reviewing account size, individual
circumstances, personal and financial goals, investment objectives and risk tolerance,
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as well as desired asset allocation, the LSIA advisor recommends one or more
programs of various unaffiliated third-party advisors who sometimes take discretionary
authority to determine the securities purchased for the client. The client, however, will
sign an advisory agreement with the recommended third-party advisor, not LSIA. The
account is also managed by the third-party advisor, not LSIA. LSIA and its IARs are
available generally to answer questions and act as a relationship manager between the
client and the independent advisor. LSIA may also meet with clients periodically to
discuss third party performances, status, and any necessary changes to asset
allocation. LSIA, however, does not otherwise manage the client’s account. The client
will receive all necessary disclosure information regarding the solicitor arrangement
between LSIA and the third-party advisor.
Typically, LSIA, as a solicitor, recommends only those who agree to share part of the fee
paid by the client to the advisor. The advisor pays LSIA a split of the fee paid by the client,
either by flat referral fee or a percentage of the advisor fee calculated against the assets
under management the client deposits with the advisor. The amount of compensation
LSIA receives is agreed to by contract with the advisor LSIA recommends. LSIA typically
receives approximately 1.00% of the invested assets under management as its solicitor’s
fee. In each case where LSIA makes a recommendation pursuant to a Solicitor’s
Agreement with an advisor, LSIA gives notice to the client and describes the details of
any compensation paid for recommending the advisor.
Although LSIA endeavors at all times to put the interests of clients ahead of it and its
IAR’s interests, solicitation relationships like those described above constitute an actual
and potential conflict of interest for LSIA and its IARs since the incentive and/or actual
receipt of compensation because of a Solicitor’s Agreement affects the judgment of LSIA
and its IARs when recommending investment products, advisors and others. In addition,
because the advisor fee is split with LSIA, the overall fee can be in some instances higher
than it would be without the fee split. The client should be aware of these actual/potential
conflicts of interest and circumstances when making decisions based on advice received
from LSIA.
There are other non-LSIA third party investment advisor programs suitable for clients that
are less costly to the client than those recommended by LSIA pursuant to a Solicitor
Agreement with a third-party advisor. Before accepting any recommendation from LSIA
regarding a third-party advisor, the client should weigh the cost of the program, the
availability of other advisors, and the impact of receipt by LSIA of a solicitor’s fee on the
recommendation.
Third Party Investment Advisor “Co-Advisor” Programs. LSIA also offers
3.
certain unaffiliated third-party investment “co-advisor” programs. LSIA recommends
unaffiliated co-advisor third party investment advisors based on client account size,
individual circumstances, personal and financial goals, investment objectives, investment
experience, risk tolerance, and whether the client is an institution as opposed to an
individual. As part of co-advisor programs, LSIA assists clients in selecting suitable
strategies. The client enter an agreement with both LSIA and the outside advisor for
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management. LSIA remains involved by providing assistance in not only selecting the
unaffiliated advisor but also advising the client regarding third party models or programs
in which to invest and monitors management performance and asset allocation. The
actual management of the Account, however, remains with the third-party manager, not
LSIA.
Once again, LSIA recommends only advisors who share with LSIA part of the fee paid by
the client to the advisor. This split is paid to LSIA, as a percentage of the advisor fee
calculated against the assets under management the client deposits with the advisor. The
amount of compensation LSIA receives is agreed to by a contract between LSIA and the
advisor LSIA recommends. In co-advisor programs, the typical overall fee is less than
2.40% (which LSIA shares with the co-advisor), although each compensation situation is
different. In each case where LSIA makes a recommendation pursuant to a co-advisor
program, LSIA gives notice to the client and describes the details of any compensation
the firm is paid for the recommendation, including its share of the total fee.
Although LSIA endeavors at all times to put the interests of clients ahead of it and its
IAR’s interests, arrangements like the ones described with co-advisor programs constitute
an actual and potential conflict of interest for LSIA and its IARs since the incentive and/or
actual receipt of compensation because of fee sharing arrangements based on
recommendations may affect the judgment of LSIA and its IARs when recommending
investment products, advisors and sponsored companies, and investment strategies.
LSIA and its IARs also have an actual and potential conflict of interest by only offering
and recommending third party advisors who pay a portion of the client’s advisory fee to
LSIA. There are other non-LSIA third party investment advisor programs suitable for
clients that are more or less costly to the client. Before accepting any recommendation
from LSIA regarding a third-party advisor, the client must weigh the cost of the program,
the availability of other advisors, and the impact and cost of receipt of part of the fee by
LSIA on the recommendation.
Subadvisor Programs. LSIA also offer clients access to certain subadvisory
4.
programs it maintains under the LSIA management program umbrella. In these programs,
the client contracts directly with LSIA who in turn contracts with one or more subadvisors
for assistance in management of the client’s account. The client and LSIA’s IAR select an
investment portfolio and asset allocation strategy used to allocate assets. The subadvisor
is chosen to manage all or part of this investment portfolio in accordance with the strategy
chosen. The client fee will be split between LSIA and the subadvisor. The share of the
split between LSIA and the subadvisor is negotiated between LSIA and the subadvisor.
The subadvisor may or may not be given discretion to manage the client’s assets, either
independently or in conjunction with LSIA.
Typically, LSIA contracts with subadvisors who share the fee paid by the client to LSIA.
The fee is paid to LSIA, as a percentage calculated against the assets under management
the client deposits with the advisor. The amount of compensation the subadvisor receives
is agreed to by contract with LSIA. It differs from situation to situation.
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Although LSIA endeavors at all times to put the interests of clients ahead of it and its
IAR’s interests, arrangements like the ones described between subadvisors and LSIA
constitute an actual and potential conflict of interest for LSIA and its IARs since the
incentive and/or actual receipt of compensation because of fee sharing arrangements
based on recommendations affects the judgment of LSIA and its IARs when
recommending investment products, advisors, subadvisors and sponsored companies.
LSIA and its IARs also have an actual and potential conflict of interest by offering and
recommending only third-party subadvisors who agree to share a part of the client’s
advisory fee to LSIA. There are likely other third-party investment advisor programs which
use subadvisors which are suitable for clients that are less costly to the client. Before
accepting any recommendation from LSIA regarding one of its programs which use
subadvisors, the client should weigh the cost of the program, the availability of other
advisors, and the impact of receipt of part of the fee by LSIA before acting on a
recommendation.
D. FINANCIAL PLANNING
LSIA also provides financial planning services. Financial planning offers a comprehensive
evaluation of a client’s current and future financial state by using currently known
variables to predict future cash flows, asset values and withdrawal plans. Through the
financial planning process, all questions, information and analysis are considered as they
impact and are impacted by the entire financial and life situation of the client. Clients
purchasing this service receive a written report which provides the client with a detailed
financial plan designed to assist the client achieve his or her financial goals and
objectives.
In general, the financial plan addresses any or all of the following areas:
• PERSONAL: A review of family records, budgeting, personal liability, estate information
and financial goals.
• TAX & CASH FLOW: An analysis of the client’s income tax and spending and planning
for past, current and future years; then illustrate the impact of various investments on
the client's current income tax and future tax liability.
• INVESTMENTS: An analysis of investment alternatives and their effect on the client's
portfolio.
• INSURANCE: A review of existing policies to ensure proper coverage for life, health,
disability, long-term care, liability, home and automobile.
• RETIREMENT: Analysis of current strategies and investment plans to help the client
achieve his or her retirement goals.
• DEATH & DISABILITY: Review the client’s cash needs at death, income needs of
surviving dependents, estate planning and disability income.
• ESTATE: Assistance in assessing and developing long-term client strategies, including
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as appropriate, living trusts, wills, review estate tax, powers of attorney, asset
protection plans, nursing homes, Medicaid and elder law.
LSIA gathers required information through personal interviews. Information collected
includes the client's current financial status, tax status, future goals, returns objectives
and attitudes towards risk. Should the client choose to implement the recommendations
contained in the plan, LSIA suggests the client work closely with his/her attorney,
accountant, insurance agent, and/or stockbroker. Implementation of financial plan
recommendations is entirely at the client's discretion.
LSIA also provides general non-securities advice on topics that include tax and budgetary
planning, and business planning.
In addition, we offer estate planning services to our financial planning and our investment
management clients to assist with general information as it applies to reviews of existing
plans, gathering information needed to provide outside firms in the creation of documents,
and updating existing plans for clients.
The fees associated with estate planning services are separate in addition to your
ongoing financial planning or advisory fees. Clients are not required to use any third-party
products or services that we recommend, and they can receive similar services from other
professionals at a similar or lower cost.
LSIA, as a courtesy to clients provides adjunct generalized advice on topics which include
tax, budgetary and business planning. LSIA does not, however, provide specialized non-
securities advice. When such advice is necessary, LSIA will refer the client to an
independent professional in such area. This includes but is not limited to purchasing non-
securities related products like insurance.
Typically, the financial plan is presented to the client within six months of the contract
date, provided that all information needed to prepare the financial plan has been promptly
provided.
Financial Planning recommendations are not limited to any specific product or service
offered by a broker-dealer or insurance company. All recommendations are of a generic
nature only.
E. AMOUNT OF MANAGED ASSETS
As of 12/31/2024, we were actively managing AUM of $1,142,678,230.00 of clients'
assets on a discretionary basis plus AUM of $3,203,831,657.00 clients' assets on a non-
discretionary basis. Additionally, at December 31, 2024 $113,867,432.00 of clients’
assets under Advisement AUA were managed on a non-discretionary basis.
Item 5 Fees and Compensation
The annualized fee for Investment Supervisory Services will be charged as a percentage
of assets under management. The current LSIA suggested fee schedule for the LAMP
and various managed discretionary programs identified above and below is as follows:
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LAMP
Assets Under Management Annual Fee
2.50%
2.25%
2.00%
1.80%
1.60%
1.40%
Negotiated
$0 - $250,000
$250,001 - $500,000
$500,001 - $1,000,000
$1,000,001 - $2,000,000
$2,000,001 - $5,000,000
$5,000,001 - $10,000,000
$10,000,001 and over
Managed Programs
Assets Under Management Annual Fee
2.00%
$0 - $100,000
1.50%
$100,001 - $250,000
1.25%
$250,001 - $500,000
1.00%
$500,001 - $1,000,000
0.90%
$1,000,001 - $3,000,000
0.80%
$3,000,001 - $5,000,000
0.70%
$5,000,001 and over
In some instances, LSIA also negotiates a flat fee compensation structure with clients,
depending on individual circumstances and the subject matter of those negotiations.
This is typically agreed to between the client and the IAR at the time the relationship
begins and can be negotiated for any program LSIA offers.
Management fees are charged monthly, in advance, and calculated based on the
previous month-end balance of the account. All assets in any form in the client’s account
are included in determining the portfolio value, including but not limited to cash balances,
fixed income vehicles, certificates of deposit, and money market assets. The fee is directly
debited from the account and the fee charged is displayed on the client’s statement.
LSIA does also maintain certain accounts that are charged quarterly, in advance, based
upon the ending value of the previous quarter. In some cases, fees are charged in
arrears on a monthly or a quarterly basis. Whether LSIA agrees to charge on a quarterly
basis depends on the individual negotiations with the client.
The fee schedules described above are intended solely as a guide and suggestion
regarding fees charged. Different clients pay different fees which are less or more than
the suggested schedules depending on the services rendered and the client relationship
with LSIA. Also, fees are sometimes negotiated between LSIA and individual clients.
Each client executes an advisory contract with LSIA which will list the fees charged in
use for each client, as negotiated between the client and LSIA. Refer to the “Fees”
section of your Advisory Agreement.
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For the most part, recommendations for investments are executed through LSS, LSIA’s
sister company. LSIA reserves the right to decline acceptance of any client account for
which the client directs the use of a broker-dealer custodian other than LSS. There are
certain other charges, including but not limited to, paper delivery surcharges, custody
expenses, transfer fees, margin interest, IRA fees, check writing service fees, wire
transfer fees, and those fees mandated by law with respect to clearing and execution of
transactions, such as SEC fees. The client pays separately for such fees and costs.
Insofar as margin interest is concerned, LSS has entered into a revenue sharing
agreement with its clearing firm, National Financial (“NFS”), whereby LSS and NFS
have agreed a portion of the margin interest paid by clients to NFS is paid by NFS to
LSS. According to this agreement, LSS receives a portion of margin interest paid by
clients which is in excess of the broker call rate plus 50 basis points. This also
represents an actual and potential conflict of interest for LSIA and its IARs since they
are incentivized to recommend margin accounts in certain circumstances. Refer to the
section “Disclosure of Credit Terms on Transactions” of your Margin Agreement.
Likewise, there are charges over and above ticket charges and LSIA’s management fee
made by mutual funds, exchange traded funds, including administrative funds,
electronic fund fees, deferred sales charges, odd-list differentials, transfer taxes. The
client will pay for these in addition to management fees and ticket charges.
LSIA does not share or receive any portion of the charges mentioned in the paragraph
immediately above. The client is advised to review all fees and expenses assessed by
third parties like mutual funds, exchange-traded funds, and others by carefully
examining all disclosure documents which accompany an investment, i.e. a prospectus
or brochure. In some instances, a mutual or exchange-traded fund will charge costs and
expenses for administration and distribution before reporting a "Net Asset Value"
("NAV") to us. Clients are strongly encouraged to review a fund prospectus, our
brochure, the advisor contract, and all periodic account statements received for all costs
and expenses incurred and charged by LSIA or third parties.
Effective February 26, 2018, a $5.00 mutual fund service fee surcharge has been
assessed on buys, sells, exchanges-roundtrip and share class conversions, on those fund
families and/or individual mutual fund CUSIPs identified by NFS. The list of fund families
and/or individual CUSIPs for which a surcharge is applied is subject to change without
notice from NFS.
Both LSIA and LSS are owned by the same entity, LSH. Transactions executed through
LSS and its clearing firm, NFS, by LSIA are done without further consideration of whether
LSS charges more or less than other broker dealers for execution services. Refer to
section J General Information and Conflict of Interest Disclosure.
Limited Negotiability of Advisory Fees: LSIA has established suggested fee
schedule(s) (see above) but retains the right to negotiate individual fees, on a case-by-
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case basis. This means, depending on the outcome of each client negotiation, that some
clients pay more than others for the same or similar services. The negation of fees with
clients constitutes an actual and potential conflict of interest. This is because LSIA and
its IAR have an incentive to charge a client a higher fee for service as a result of their
negotiation. LSIA and its IAR will disclose any conflict to the client and discuss any
concerns the client may have regarding fees. The client is always free to choose to
terminate any service offered by LSIA if a fee agreement cannot otherwise be negotiated.
on a client-by-client basis.
Client factors, circumstances, and needs are considered in determining all negotiations
with clients regarding their management fees, and assessment of other expenses. Some,
but not all, of the factors which often influence an agreement regarding these items
include the nature of the client, assets to be placed under management, anticipated future
additional assets to be deposited; related client accounts; portfolio style, account
composition, reports, time spent with client, competitive purposes, among other factors.
The specific annual fee and other costs schedules for the client will be part of the contract
between the advisor and each client.
We will group certain related client accounts for the purposes of achieving the minimum
account size requirements and determining the annualized fee.
Refer to the “Fees” section of your Advisory Agreement.
F. QUALIFIED PLAN CONSULTING FEES
Our fees for Qualified Plan Consulting Services are based on a percentage of assets
under management, according to the following schedule:
We charge an annual fee for Qualified Plan Consulting Services, which typically ranges
from 0.20% to 1.00% of plan assets depending on the services requested and the size of
the plan. The fee will be charged either in advance or in arrears on a monthly or a
quarterly basis based on the Qualified Plan Consulting Services Agreement.
As with LSIA’s other programs, advisory fees can also be assessed on a flat fee or
hourly rate basis, depending on negotiations with the client as discussed immediately
below.
Limited Negotiability of Advisory Fees: Although LSIA has established the
aforementioned fee range for plan consulting fees, we retain the discretion to negotiate
different fees on a client-by-client basis. Client characteristics, circumstances and needs
will be considered in determining the fee set for individual clients. These include the
complexity of the client, assets to be placed under management, anticipated future
additional assets; related accounts; portfolio style, account composition, reports, among
other factors. The specific annual fee schedule will be identified in the contract between
the advisor and each client.
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Minimum: A minimum of $25,000 of assets under management is required for consulting
service. This account size is negotiable under certain circumstances. LSIA will group
certain related client accounts for the purpose of achieving the minimum account size and
determining the annualized fee.
G. THIRD-PARTY MONEY MANAGERS FEES
Clients entering a fee agreement with a referred third-party advisor sign an agreement
with the third-party advisor, and LSIA, which details the services provided under the
agreement as well as the actual fee charged for the described services. The fees
charged, method of calculation, and method of payment are negotiated on an individual
basis. These fees reflect the services provided to the client. The fee is usually based on
a percentage of the client's managed assets, ranging up to 2.40%, depending on the size
of the account. This fee is retained by the third-party manager but split with LSIA. The
client is assessed the same fee regardless of any payment to LSIA. Fees are typically
charged quarterly, in advance, and are based upon the market value or average balance
of the account on the last day of the appropriate period. However, fee arrangements do
vary among third-party advisors, and some fees are charged either in advance or in
arrears, on a monthly or quarterly basis based on the third-party money manager’s
advisory agreement.
LSIA receives a share of Third-Party Money Managers fee, which is in turn split with the
IAR on the account. The percentage received by LSIA for recommendations of third-party
money managers varies from advisor to advisor. Receipt of part of the fee by LSIA
constitutes an actual and potential conflict of interest when recommending third party
managers to clients, since it incentivizes LSIA and its IAR to recommend third party
managers. See the conflict-of-interest disclosure above and below for more details about
LSIA conflicts of interest when making recommendations.
H. ADVISORY SOLICITOR SERVICES FEES
We do not charge a separate fee to a client for referrals to other Advisors. Fees for such
referrals are paid to LSIA by the other Advisors as a share of the fees the other Advisors
receive from the client. Client advisory fees are not increased as a result of our referral of
any clients to other Advisors as stated above in this brochure, although the receipt by us
of a share of another advisor's fee to the client in some instances results in a higher fee
to the client than he or she might pay without the referral. LSIA typically receives
approximately 1.00% of the advisory management fee paid by the client to the other
Advisors. This is set by agreement between LSIA and the other advisor. Receipt of part
of a referral fee by LSIA constitutes an actual and potential conflict of interest when LSIA
acts as a solicitor. See the conflict-of-interest disclosure above for more detail.
Clients receive a separate disclosure document describing the fee paid to us by the other
Advisors. Clients should refer to the Advisor's disclosure document for information
regarding its fees, billing practices, minimum required investments and termination of
advisory agreements.
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I. FINANCIAL PLANNING FEES
LSIA’s Financial Planning fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior
to entering into a contract with any client.
LSIA’s Financial Planning fees are calculated and generally charged on an hourly basis
after being negotiated with the client. Many such rates are approximately $250.00 per
hour. Although the length of time it will take to provide a Financial Plan depends on each
client's personal situation, we provide an estimate for the total hours at the start of the
advisory relationship or our Financial Planning fees are calculated and charged on a fixed
fee basis, typically ranging from $$1,000 to $7,500, depending on the specific
arrangement reached with the client.
Fees for written financial plans can be paid in two installments (half due when the
contract is signed and the balance due when the written plan is presented to the client)
although in some circumstances, the fee is collected in its entirety upon the signing of
the contract. The contract is completed when the written plan is presented to the client
typically within six months after signing contracts.
Financial Planning Fee Offset: LSIA reserves the discretion to reduce or waive the
hourly fee and/or the minimum fixed fee if a financial planning client chooses to engage
us for our Investment Supervisory Services.
J. GENERAL INFORMATION AND CONFLICT OF INTEREST DISCLOSURE
LSS/LSIA Business Relationships with NFS & Between LSIA and LSS. LSIA
employs its affiliated company, LSS, to execute, clear and perform all transaction services
for trade recommendations for all clients. LSS in turn has a transaction clearing and
custody agreement with NFS and/or its related entity, Fidelity Investments, whereby LSIA
client assets are custodied at NFS or Fidelity and trades executed through these entities.
At all times, LSIA reserves the right to decline acceptance of any client account for which
the client directs the use of a broker-dealer/custodian other than LSS.
The business relationship with NFS provides LSS and LSIA economic benefit that LSIA
would not receive if it did not use LSS and NFS for trade execution, clearing, settlement
and/or custody. An economic benefit also arises from a Transfer Cost Credit Program by
which NFS pursuant to contract pays LSS based on a percentage of customer assets
transferred to NFS. LSS uses this payment to reimburse itself for expenses which new
customers incur from other clearing providers when transferring an account of certain
eligible assets to NFS. Any payment from NFS is more or less than the amount LaSalle
receives and in its sole discretion passes through to the client. For example, LSS
receives, in some but not all instances, from NFS a Transfer Cost Credit. LSS in its sole
discretion credits certain but not all customers a portion or all of this credit. The amount
LSS passes through to the client will not equal what it receives from NFS and is not based
on any such amount received.
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The receipt of any and all payments from NFS to LSS constitutes an actual and potential
conflict of interest for LSIA since this economic benefit incentivizes LSIA to use LSS and
NFS for client services. Other providers who do not provide transfer cost credits or other
payments can charge less for services provided by LSS and/or NFS. The investment
advisory services by LSIA using LSS and NFS can cost a client more or less than
purchasing similar services separately. Clients should consider whether the appointment
of LSS as the sole broker-dealer for transactions results in certain costs or disadvantages
to them as a result of the LSIA/LSS/NFS relationship. In deciding to establish a
relationship with LSIA, a client should take into account all revenue sharing payouts
and/or reimbursements LSIA or LSS receives before deciding to invest through LSIA.
There is also an additional business relationship between LSS and LSIA. This features
an expense sharing arrangement whereby certain of LSIA costs including, but not limited
to, overhead are paid by LSS without legal obligation on LSIA’s part. As part of this
agreement, LSS allocates a percentage of the expenses it pays to LSIA. This
arrangement constitutes an actual and potential conflict of interest for LSIA in deciding to
appoint LSS as broker for client transactions.
LSIA Personnel Registered persons of our firm (“IARs”) including management
personnel and other associated persons of LSIA often are licensed in multiple capacities.
This includes but is not limited to registration as representatives of LSIA’s sister company,
LaSalle St. Securities, LLC (“LSS”). In addition to these registrations, IARs may
participate and have licenses in other businesses including but not limited to insurance,
accounting, law and/or tax preparation. By virtue of an IAR’s registration with LSS, the
IAR as a registered representative and/or LSS itself can receive, and sometimes does
receive in connection with implementing investment recommendations, compensation
(including but not limited to brokerage commissions, 12b-1 fees on mutual fund sales,
variable annuity concessions and other sales-related forms of compensation) in addition
to a share of the LSIA investment advisory fee from activity as an LSIA IAR.
The possibility, expectation and/or actual receipt of non-LSIA compensation by LSS or an
IAR acting as a registered representative or otherwise is also an actual and potential
conflict of interest for LSIA and the IAR when giving advice regarding investments,
investment strategies and/or recommendations to LSIA clients for asset management.
For example, without limitation, the possibility and/or receipt of non-LSIA compensation
in connection with the recommendation of an investment or investment strategy, or the
subsequent receipt of 12b-1 "trailer" fee or concession during the time an investment is
owned by an LSIA client, means the IAR of LSIA is incentivized to make such
recommendation because of the receipt by LSS of non-LSIA compensation.
Mutual Fund Selection As it selects mutual funds for its clients, LSIA has a policy of
soliciting the lowest share class mutual fund available. Typically, the lowest share class
has the least expensive fund expense ratio. This often means the funds referred to in the
industry as “advisor” or “institutional” shares. In all cases, as discussed above, LSIA
refunds to its clients any 12b-1 compensation received from mutual funds.
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As LSIA selects mutual funds it attempts to avoid all conflicts of interest which might arise
as a result of a selection. When the advisor makes a mutual fund selection, he or she will
typically, but not always, choose mutual funds that do not feature a Fidelity ticket charge
(See Exhibit A) without considering the performance of other mutual funds which do
charge a ticket charge. Both types of mutual funds are offered by NFS and Fidelity on two
different mutual fund platforms. Clients are free to agree or reject the choice selection for
mutual funds made by the advisor and LSIA at any time.
LSIA provides advisors with the following guidance when selecting mutual funds:
•
Identify and consider whether there are any limitations on the availability of share
classes to clients that result from the business of the advisor or the service
providers the advisor uses. These may include, for example:
1) limitations that a fund or the advisor’s clearing broker or custodian imposes
(for instance, when a custodian’s platform only makes certain share classes
available or a fund or platform has minimum investment requirements),
2) limitations that the adviser themselves impose (for instance, by type or class
of clients, advice, or ticket charges).
•
•
Identify and consider the existence and effect of different incentives and any
resulting conflict. Also identify different share classes that are available or different
share classes of the same fund which hold the same underlying investment.
Identify and consider how differences in sales charges, transaction fees and
ongoing fees affect a client’s investment return over time and further consider
these costs when making a selection.
Customer cash balances are generated from proceeds of investments as well as from
dividends and distributions received (“deposit funds”). A client sometimes elects to
maintain these in the core account money market sweep vehicle (“sweep vehicle”) until
the deposit funds are either used to purchase new investments or until the client wishes
to withdraw them. Unless the client chooses otherwise (see discussion below and also
“Brokerage Practices” at Item 12 infra for further discussion) or declines to make a
choice, LSS places deposit funds, including those in LSIA advisory accounts, in the
sweep vehicle. It does not offer an alternative sweep money market fund at NFS.
At all times, a customer can choose to participate in the sweep vehicle or not. If a
customer does not wish to place all or part of the deposit funds in the sweep vehicle, he
or she can request LSIA purchase a non-NFS money market fund and invest the
deposit funds there. This can pay a higher yield to the client because the fund expense
may be less.
Termination of the Advisory Relationship: A client agreement can be canceled by a
client or LSIA for any reason or no reason upon receipt of 30 days written notice. As
disclosed above, certain fees are paid in advance of services provided. If the Agreement
is terminated, any prepaid unearned fees will be promptly returned. Reimbursement of
fees will be calculated according to the number of days remaining in a billing period.
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Mutual Fund Charges: All fees paid to LSIA for investment advisory services are
separate and distinct from the fees and expenses charged by mutual funds and/or ETFs
to their shareholders. These fees and expenses are disclosed in each Fund's prospectus
and should be reviewed by the client before making a purchase. They generally include
a fund management fee, other fund expenses and a distribution fee. If the fund also
imposes a sales charge (sometimes referred to as a “load charge”), a client may pay an
initial or deferred sales charge. A client can avoid some of these charges by investing in
a mutual fund directly without LSIA’s services, if the client so chooses. A client should
review the total sum of fees and expenses before determining how to proceed – whether
to elect LSIA’s services or select investments independent of LSIA and without LSIA’s
services.
Additional Fees and Expenses: In addition to LSIA advisory fees, clients are also
responsible for the fees and expenses charged by custodians and imposed by broker
dealers, including, but not limited to, transaction charges and commissions assessed by
a broker-dealer, whether by LSS or independent of LSS, i.e. a third party independent
broker-dealer.
Grandfathering: Pre-existing advisory clients are subject to advisory fees in effect at the
time the client entered into the advisory relationship.
ERISA Accounts: LSIA is deemed to be a fiduciary to advisory clients pursuant to the
Employee Retirement Income and Securities Act (“ERISA”). As such, our firm is subject
to specific duties and obligations under ERISA and the Internal Revenue Code that
include, among other things, restrictions concerning certain forms of compensation. To
avoid engaging in prohibited transactions, LSIA only charges fees for investment advice
about products for which our firm and/or our related persons do not receive any
commissions or 12b-1 fees.
Advisory Fees in General: Clients should note that advisory services similar to those
offered by LSIA are available from other registered investment advisors for the same or
even lower fees. When deciding to use LSIA services, clients are urged to review LSIA’s
fee and transaction cost structure and, if necessary, compare this with other advisors
before electing to employ LSIA.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment
of fees in excess of $1200 more than six months in advance of services rendered.
Trade Errors: Any trading errors, profit or loss, will be assessed to the IAR which could
be an inherent conflict of interest. Generally, LSIA will always make the client whole if
there is an IAR trade error that results in a client loss. The gain, however, in any trade
error will be retained by the custodian, the error account of LSS, the affiliated broker-
dealer, or LSIA in order to offset future trade error losses. This is a benefit LSIA derives
from its trade error policy.
Item 6 Performance-Based Fees and Side-By-Side Management
LSIA does not charge performance-based fees of any kind.
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Item 7 Types of Clients
LSIA provides advisory services to the following types of clients:
• Individuals (other than high net worth individuals)
• High net worth individuals
• Trusts
• Estates
• Pension and profit sharing plans (other than plan participants)
• Corporations or other businesses not listed above
As previously disclosed in Item 5, our firm has established certain initial minimum account
requirements, based on the nature of the service(s) being provided. For a more detailed
understanding of those requirements, please review the disclosures provided in each
applicable service.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use various practices and analytical tools in formulating investment advice and/or
managing client assets. We use these strategy(ies) in managing client accounts, provided
that such strategy(ies) are consistent with the client's investment objectives, risk
tolerance, and time horizons. This applies to the following programs:
LASALLE ST. ASSET MANAGEMENT PROGRAM (LAMP)
(NON-DISCRETIONARY INVESTMENT MANAGEMENT)
LAMP provides non-discretionary investment management of clients’ portfolios in
accordance with the client’s investment objectives. Non-discretionary management
means LSIA offers recommendations for various investment decisions. All investment
recommendations are, however, discussed with the client and client approval is obtained
before implementation and any order execution. Interviews are conducted prior to the
client’s entry into the Program. This helps LSIA determine the client’s investment
objectives and risk tolerance, as well as gives the firm the opportunity ensure clients are
advised that all investing involves the risk of loss of the entire amount of assets invested.
In the LAMP program, LSIA also allows the client to suggest unsolicited trading ideas
which can be executed by agreement with LSIA. All investment ideas instituted by the
client or solicited by the IAR must conform to the client’s objectives and risk tolerance.
LSIA, in addition to providing non-discretionary investment under LAMP, may also at the
client’s request, provide additional advice on non-investment management services
which are included as part of the LAMP management fee agreed upon by the client and
LSIA at no additional cost.
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Margin: Please see this description under “General Information for All Programs”
below.
Options: Please see this description under “General Information for All Programs”
below.
Risks for All Forms of Analysis: Please see this description under “General
Information” for all programs below.
Risk of Loss: Please see this description under “General Information for All Programs”
below.
MANAGED LSIA DISCRETIONARY PROGRAMS:
LSIA also offers various managed investment programs. Individual programs are
tailored to the individual client’s specific needs, goals, and desires. Some LSIA
programs offer long term financial and retirement planning. All include a review of the
client’s current investment accounts, assets, sources of income, expenses, projected
retirement age and expenses in retirement. Each program is intended to create asset
allocation models which provide management guidance. Some accounts may feature
conservative goals like preservation of assets, other programs make growth, growth and
income, and other strategies which are more aggressive as their guide.
Certain LSIA programs feature only long-term investing. Others offer short-term
strategies. Typically, the investment products will include equities, fixed income,
exchange traded investments, index products, money market funds, CDs, mutual funds,
ETFs, structured and buffered products. In some cases, alternative investments like
private placements, Real Estate Investment Trusts, and other similar products may be
used. All LSIA programs seek to balance their asset allocation and rebalance the
allocations when individual client needs arise, or market activity suggest it. Some
programs use only passive index investing while others are more actively traded.
Programs may follow a fundamental analysis approach, using information gleaned from
various sources. These programs review information from market resources, media
outlets, research companies, and other third-party sources. Still other programs follow a
quantitative approach, relying on technical analysis. Fundamental and technical
analysis is discussed in the “General Information for All Programs section infra at Page
23.
GENERAL INFORMATION FOR ALL PROGRAMS
Fundamental Analysis: Programs using this technique attempt to measure the intrinsic
value of a security by looking at economic and financial factors, including the overall
economy, industry conditions, financial conditions and the management of the company,
to determine if the company is underpriced, indicating a good time to buy, or overpriced,
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indicating a good time to sell. Our use of fundamental analysis does not attempt to
anticipate market movement. This presents a potential risk as the price of a security can
move up or down along with the overall market regardless of the economic and financial
factors considered in our evaluation of the stock.
Margin Transactions: Securities can be purchased with money borrowed from a client’s
brokerage account. This allows a greater buying price than the client would have with
available cash and allows purchases in some cases without liquidating other holdings.
Margin purchasing has risks. For Example, in volatile markets, securities prices can fall
very quickly. If the value of the securities in your account minus what you owe the broker
falls below a certain level, the broker will issue a “margin call”, and you will be required to
sell your position in the security purchased on margin or add more cash to the account.
In some circumstances, you may lose more money than you originally invested.
We may recommend, when appropriate, that a client establish a margin account with the
client’s broker. One possible scenario is if we are selling one stock and purchasing
another stock with the proceeds, we can use the margin account to make certain that you
are not left out of the purchase if we have difficulty completing the sale. Margin is required
for certain option transactions also.
Mutual Fund and/or ETF Analysis: We look at the experience and track record of the
manager of the mutual fund or ETF in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic
conditions. We also look at the underlying assets in a mutual fund or ETF in an attempt
to determine if there is significant overlap in the underlying investments held in another
fund(s) in the client’s portfolio. We also monitor the funds or ETFs in an attempt to
determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and /or ETF analysis and investment is that, as in all securities
investments, past performance does not guarantee future results. A manager who has
been successful may not be able to replicate that success in the future. In addition, as
we do not control the underlying investments in a fund or ETF, managers of different
funds held by the client can purchase the same security, increasing the risk to the client
if the security were to fall in value. There is also a risk that a manager will deviate from
the stated investment mandate or strategy of the fund or ETF, which could make the
holding(s) less suitable for the client’s portfolio.
Options: We use options as an investment strategy. An option is a contract that gives
the buyer the right, but not the obligation, to buy or sell an asset (such as a share of stock)
at a specific price on or before a certain date. An option, just like a stock or bond is a
security. An option is also a derivative, because it derives its value from an underlying
asset.
The two types of options are calls and puts:
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• A call gives us the right to buy an asset at a certain price within a specific period
of time. We will buy a call if we have determined that the stock will increase
substantially before the option expires.
• A put gives us the holder the right to sell an asset at a certain price within a specific
period of time. We will buy a put if we have determined that the price of the stock
will fall before the option expires
Programs use options to speculate on the possibility of a sharp price swing. We will also
use options to “hedge” a purchase of the underlying security; in other words, we will use
an option purchase to limit the potential upside and downside of a security we have
purchased for your portfolio.
Programs use “covered calls”, in which we sell an option on security you own. With this
strategy, you receive a fee for making the option available and the person purchasing the
option has the right to buy the security from you at an agreed-upon price.
We use a “spreading strategy”, in which we purchase two or more option contracts (for
example, a call option that you buy and a call option that you sell) for the same underlying
security. This effectively puts you on both sides of the market, but with the ability to vary
price, time and other factors.
A risk of covered calls is that the option buyer does not have to exercise the option, so
that if we want to sell the stock prior to the end of the option agreement, we have to buy
the option back from the option buyer, for a possible loss.
A risk of spreading strategies is that the ability to fully profit from a price swing is limited.
Quantitative or “Technical” Analysis: Uses mathematical models in an attempt to
obtain more accurate measurements of a securities quantifiable date, such as the value
of a share price or earnings per share and predict changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions
that prove to be incorrect.
Risks for All Forms of Analysis: Our securities analysis methods rely on the
assumption that the companies whose securities we purchase and sell, the rating
agencies that review these securities, and other publicly-available sources of information
about these securities, are providing accurate and unbiased data. While we are alert to
indications that data may be incorrect, there is always a risk that our analysis may be
compromised by inaccurate or misleading information.
Risk of Loss: Security investments are not guaranteed and you will lose money on your
investments in the strategies you employ in certain circumstances. Clients are asked to
help the Investment Advisor Representative understand their risk tolerance. Clients must
also be aware that losses do take place and must be willing to bear such losses.
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Technical & Quantitative Analysis: We analyze past market movements and apply that
analysis to be present in an attempt to recognize recurring patterns of investor behavior.
In general it examines patterns of movement that could indicate changes in or
continuation of stock price trends. The focus is on price movements of a security.
Technical analysis does not consider the underlying financial condition of a company.
This presents a risk in that a poorly managed or financially unsound company may
underperform regardless of market movement.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events to client’s or prospective
clients for evaluation of our advisory business or the integrity of our management.
The following are disciplinary events relating to our firm and/or our management
personnel:
On March 11, 2019, LSIA was subject to an Order and Cease and Desist Proceedings
whereby it voluntarily consented to findings by the SEC that it had not fully disclosed
certain conflicts of interest in its ADV and otherwise related to receipt of 12b-1 fees, its
selection of mutual fund share classes that pay such fees, and the existence of other
share classes that did not pay 12b-1 fees. The firm refunded fees to affected clients with
interest in the amount of $435,178.03, was censured and undertook steps to update its
procedures. These findings resulted in certain findings of violations of the Advisers Act.
Item 10 Other Financial Industry Activities and Affiliations
Management personnel and other IARs of LSIA may be separately licensed as registered
representatives of LSS, an affiliated broker-dealer, and sister company of LSIA which has
a clearing relationship with NFS. Both LSIA and LSS are owned by the same entity, LSH.
There is a conflict of interest when LSIA recommends that its advisory clients establish
accounts at LSS and otherwise direct compensation to this affiliate, or any other affiliated
company for that matter. IARs, in their LSS capacity, effect securities transactions for
which they receive separate compensation including 12b-1 fees for the sale of investment
company products and variable annuity concessions. Receipt of this compensation also
raises a conflict of interest affecting the advice rendered by the IAR in situations where
commissions and trail concessions are paid. Likewise, a conflict of interest exists when
LSIA effects transactions through LSS which result in the receipt of other revenue sharing
by NFS with LSS. There is also an expense sharing agreement between LSIA and LSS
whereby certain costs and expenses of LSIA are paid by LSS, which in turn bills LSIA a
fixed amount.
Although LSIA and its IARs endeavor at all times to put the interest of the clients first
pursuant to our fiduciary duty, clients should be aware that the receipt of non-LSIA
compensation creates an actual and potential conflict of interest and may affect the
judgment of these advisors when making recommendations to LSIA customers about
investments. In some instances, receipt of non-LSIA compensation may effect the return
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a client receives on assets, for example where LSS receives a distribution fee as
discussed above.
LSIA is under common ownership with another investment advisor, Tilden, Loucks &
Woodnorth, LLC ("TLW"). TLW is an independent investment advisor with whom LSIA
does not share accounts or account information. No LSIA IAR is an advisor with TLW.
The advisory services delivered by TLW are distinct from those provided by LSIA and
provide for separate from and independent of compensation to LSIA's IARs. There are
no referral fee arrangements between LSIA and TLW. The advice offered by TLW
advisors to its clients is different or can in some instances actually conflict with advice
offered to LSIA clients by LSIA's IARs. Similarly, advice offered clients of LSIA does vary
from client-to-client and may conflict as well. This creates an actual and potential conflict
of interest for LSIA advisors which LSIA clients should consider when investing with us.
For example, without limitation, LSIA IARs will recommend a specific investment strategy
which is different or may be opposite the one recommended to a different client. This
occurs, for instance, where investment objectives vary from client to client. Advice which
is different for individual clients may create a conflict of interest for the investment advisor.
Certain members of our firm's management are also separately licensed as insurance
agents of various insurance companies. In that capacity, these individuals provide
insurance contracts through such company(ies). The services delivered by the insurance
company are distinct from those provided by our firm and are provided for separate
compensation to IARs acting in a capacity as insurance agents. There are no referral fee
arrangements between our firm and any insurance companies.
Juliette Romeo and Dan Stybr, Managing Members of our firm, are the Managing
Members and are advisory representatives of Stybr & Associates, an unaffiliated
registered investment advisor. There are no referral arrangements between our firm and
Stybr & Associates. No LSIA client is obligated to use the advisory services of Stybr &
Associates, as no Stybr & Associates advisory client is obligated to use our advisory
services.
Larry Vandeventer, a Managing Member of our firm, is the Managing Member and an
advisory representative of Vandeventer & Company, an unaffiliated registered investment
advisor. There are no referral arrangements between our firm and Vandeventer &
Company. No LSIA client is obligated to use the advisory services of Vandeventer &
Company, as no Vandeventer & Company advisory client is obligated to use our advisory
services.
As required, any affiliated investment advisors are specifically disclosed in Section 7.A.
on Schedule D of Form ADV, Part 1. (Part 1 of our Form ADV can be accessed by
following the directions provided on the Cover Page of this Firm Brochure).
Clients may decide to elect that the same securities or investment products be purchased
at other unaffiliated broker dealers.
Clients should be aware that the receipt of additional compensation by LSIA and its IARs,
or LSS creates a conflict of interest that impairs the objectivity of our firm and these
27
individuals when making advisory recommendations. This is discussed in fuller detail at
“General Information,” pages 24-26 above. As part of our fiduciary duty as a registered
investment advisors; we take the following steps to address this conflict:
• we disclose to clients the existence of all material conflicts of interest, including the
potential for our firm and our employees to earn compensation from advisory clients
in addition to our firm's advisory fees;
• we disclose to clients that they are not obligated to purchase recommended investment
products from our employees or affiliated companies;
• Upon request by a client, we will identify products that do not pay fees to LSIA/LSS or
its IARs/registered representatives non-LSIA compensation.
• we collect, maintain and document accurate, complete and relevant client background
information, including the client’s financial goals, objectives and risk tolerance;
• our firm's management conducts regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client’s needs and
circumstances;
• we require that our employees seek prior approval of any outside employment activity
so that we ensure that any conflicts of interests in such activities are properly
addressed;
• we periodically monitor these outside employment activities to verify that any conflicts
of interest continue to be properly addressed by our firm; and
• we educate our employees regarding the responsibilities of a fiduciary, including the
need for having a reasonable and independent basis for the investment advice
provided to clients.
• we disclose to clients the existence of all material conflicts of interest, including the
potential for us or our employees to earn compensation from the referral of clients to
other registered investment advisors; and
As previously disclosed, we recommend the services of various registered investment
advisors to its clients. In exchange for this recommendation, we receive a referral fee from
the selected investment advisors. The fee received by us is typically a percentage of the
fee charged by that investment advisor to the referred client. The portion of the advisory
fee paid to us does not increase the total advisory fee paid to the selected investment
advisor by the client. We do not charge the client any fees for these referrals. We will only
recommend advisors that pay us a referral fee. The receipt of this fee, however, is an
actual and potential conflict of interest for LSIA and its IAR since it incentivizes them to
recommend the Advisors who split their fees with LSIA.
We are aware of the special considerations required under Rule 206(4)-1 of the
Investment Advisers Act of 1940. As such, all appropriate disclosure shall be made and
all applicable Federal and State laws will be observed.
28
Item 11 Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business
conduct that we require of our employees, including compliance with applicable federal
securities laws.
LSIA and our personnel owe a duty of loyalty, fairness and good faith towards our clients,
and have an obligation to adhere not only to the specific provisions of the Code of Ethics
but to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities
transactions reports as well as initial and annual securities holdings reports that must be
submitted by the firm’s access persons. Our code also provides for oversight,
enforcement and recordkeeping provisions.
LSIA’s Code of Ethics further includes the firm's policy prohibiting the use of material non-
public information. While we do not believe that we have any particular access to non-
public information, all employees are reminded that such information may not be used in
a personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients.
You may request a copy by email sent to vincerto@lasallest.com, or by calling us at 630-
600-0425.
Our Code of Ethics is designed to assure that the personal securities transactions,
activities and interests of our employees will not interfere with (i) making decisions in the
best interest of advisory clients and (ii) implementing such decisions while, at the same
time, allowing employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal
account’s securities identical to or different from those recommended to our clients. In
addition, any related person(s) may have an interest or position in a certain security(ies)
which may also be recommended to a client.
It is the expressed policy of our firm that no person employed by us may purchase or sell
any security that one of our advisory clients has also performed a transaction in and
receive a better price, if there is a relationship between them. This prevents such
employees from benefiting from transactions placed on behalf of advisory accounts.
We will aggregate our employee trades with client transactions where possible and when
compliant with our duty to seek best execution for our clients. In these instances,
participating clients will receive an average share price and transaction costs will be
shared equally and on a pro-rata basis. In the instances where there is a partial fill of a
particular batched order, we will allocate all purchases pro-rata, with each account paying
the average price. Our employee accounts will be included in the pro-rata allocation.
As these situations represent actual or potential conflicts of interest to our clients, we have
established the following policies and procedures for implementing our firm’s Code of
Ethics, to ensure our firm complies with its regulatory obligations and provides our clients
and potential clients with full and fair disclosure of such conflicts of interest:
29
1. No principal or employee of our firm may put his or her own interest above the
interest of an advisory client.
2. No principal or employee of our firm may buy or sell securities for their personal
portfolio(s) where their decision is a result of information received as a result of his
or her employment unless the information is also available to the investing public.
3. It is the expressed policy of our firm that no person employed by us may purchase
or sell any security that one of our advisory clients has also performed a transaction
in and receive a better price, if there is a relationship between them. This prevents
such employees from benefiting from transactions placed on behalf of advisory
accounts.
4. No employee of LSIA is allowed to make a transaction in a “recommended
security” for their personal or related accounts, until the recommendation is
adequately disseminated to their clients.
5. LSIA recommends certain clients invest in mutual funds. LSIA selects mutual funds
for its clients. LSIA has a policy of selecting the lowest share class available. This
usually means “advisors” or “institutional” shares. In all cases, as discussed above,
LSIA will refund to its clients any 12b-1 compensation received from mutual funds.
6. All transactions and accounts of the employees of LSIA are reviewed by a
principal of LSIA to ensure that they are not in conflict with the interests of clients.
7. Our firm does not allow for any IPO, private placement investments or limited
offerings by related persons of the firm.
this advisory practice
that has access
8. We maintain a list of all reportable securities holdings for our firm and anyone
to advisory
associated with
recommendations ("access person"). These holdings are reviewed on a regular
basis by our firm's Chief Compliance Officer or his/her designee.
9. We have established procedures for the maintenance of all required books and
records.
10. All clients are fully informed that related persons may receive separate commission
compensation when effecting transactions during the implementation process.
11. Clients can decline to implement any advice rendered, except in situations where
our firm is granted discretionary authority.
12. All of our principals and employees must act in accordance with all applicable
Federal and State regulations governing registered investment advisory practices.
13. We require delivery and acknowledgement of the Code of Ethics by each
supervised person of our firm.
14. We have established policies requiring the reporting of Code of Ethics violations
to our senior management.
15. Any individual who violates any of the above restrictions may be subject to
termination.
30
As disclosed in the preceding section of this Brochure (Item 10), related persons of our
firm are separately registered as securities representatives of a broker-dealer, investment
advisor representatives of another registered investment advisor, and/or licensed as an
insurance agent/broker of various insurance companies. Please refer to Item 10 for a
detailed explanation of these relationships and important conflict of interest disclosures.
Item 12 Brokerage Practices
LSIA does not have any soft-dollar arrangements and does not receive any soft-dollar
benefits.
LSIA conducts block trades when advantageous to clients. This permits the trading of
aggregate blocks of securities composed of assets from multiple client accounts.
Block trading allows LSIA to execute equity trades in a timelier, more equitable manner,
at an average share price. LSIA’s block trading policy and procedures are as follows:
1) Transactions for any client account will not be aggregated for execution if the practice
is prohibited by or inconsistent with the client's advisory agreement with LSIA, or our firm's
order allocation policy.
2) The portfolio manager must determine that the purchase or sale of the particular
security involved is appropriate for the client and consistent with the client's investment
objectives and with any investment guidelines or restrictions applicable to the client's
account.
3) The portfolio manager must reasonably believe that the order aggregation will benefit,
and will enable LSIA to seek best execution for each client participating in the aggregated
order. This requires a good faith judgment at the time the order is placed for the execution.
It does not mean that the determination made in advance of the transaction must always
prove to have been correct in the light of a "20-20 hindsight" perspective. Best execution
includes the duty to seek the best quality of execution, as well as the best net price.
4) Prior to entry of an aggregated order, a written order ticket must be completed which
identifies each client account participating in the order and the proposed allocation of the
order, upon completion, to those clients.
5) If the order cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated pro-rata among
the participating client accounts in accordance with the initial order ticket or other written
statement of allocation. However, adjustments to this pro rata allocation may be made to
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. Furthermore, adjustments to this pro rata allocation will be made
to avoid having odd amounts of shares held in any client account, or to avoid excessive
ticket charges in smaller accounts.
6) Generally, each client that participates in the aggregated order must do so at the
average price for all separate transactions made to fill the order.
7) If the order will be allocated in a manner other than that stated in the initial statement
of allocation, a written explanation of the change must be provided to the Chief
31
Compliance Officer no later than the morning following the execution of the aggregate
trade.
8) LSIA’s client account records separately reflect, for each account in which the
aggregated transaction occurred, the securities which are held by, and bought and sold
for, that account.
9) Funds and securities for aggregated orders are clearly identified on LSIA’s records and
to the broker-dealers or other intermediaries handling the transactions, by the appropriate
account numbers for each participating client.
10) No client or account will be favored over another.
NFS is a unit of Fidelity Institutional Investment Brokerage, a Fidelity Company. LSIA
uses NFS almost exclusively for custody of client funds and services. In some limited
circumstances, a third party trust or insurance company is used for products sponsored
by such firms. NFS, however, is the default custodian for all funds managed by LSIA,
and LSS executes all trades for LSIA. In addition, LSIA, when it uses LSS to execute
trades, does not assess whether the cost of execution by LSS is greater or lesser than
what is charged by other broker dealers for similar service. There are other broker
dealers who charge execution costs which are less than LSS. LSIA periodically
performs a best execution analysis to determine whether charges assessed and
services provided by LSS meet the best execution requirement.
Clients opening accounts at LSS receive disclosure regarding the core account sweep
vehicle in Section 5 of their Brokerage Agreement, “Account Characteristics.” Clients
can choose to use the sweep vehicle for deposit funds or can choose to receive their
deposit funds in other ways including by check. At no time are they required to use the
core sweep account. If clients do not make a choice, however, by default LSS will invest
deposit funds in the sweep vehicle.
Clients may choose to use the sweep account for all or only part of their deposit funds.
They may also choose not to use the sweep vehicle at all. Clients electing not to sweep
deposit funds into the core sweep account may also choose to buy a money market
fund which could pay a greater return. This may be done as an investment through LSS.
If the client elects not to use the core account sweep vehicle, they will not have access
to any convenience or service provided by the sweep account.
Clients are strongly encouraged to consult with their LSIA investment adviser if they
have any questions regarding the sweep vehicle, the availability of other options, the
effect of the conflict of interest which exists for LSIA/LSS in recommending NFS as
custodian and LSS as broker dealer for execution, as well as how LSIA manages this
conflict.
Monthly brokerage statements and/or quarterly third-party account statements will be
received depending upon which is acting as custodian. In addition, certain account
charges can be accessed by the custodian, including, but not limited to postage and
handling, margin interest, IRA fees, check writing service fees and those fees mandated
by law with respect to execution of transactions, such as SEC fees.
When LSIA uses LSS to execute trades, it will not determine whether the cost of execution
32
by LSS is greater or lesser than what is charged by other broker-dealers for similar
service. There are other broker dealers which may charge cost of execution expenses
that are less than LSS. LSIA periodically does a best execution analysis to determine
whether charges assessed, and service provided by LSS meet the best execution
requirement.
Any trading errors, profit or loss, will be assessed to the IAR which could be an inherent
conflict of interest. Generally, LSIA will always make the client whole if there is an IAR
trade error that results in a client loss. The gain, however, in any trade error will be
retained by the custodian, the error account of LSS, the affiliated broker-dealer, or LSIA
in order to offset future trade error losses. This is a benefit LSIA derives from its trade
error policy which is not shared with the client.
LSIA almost exclusively submits all customer trades for clearing and execution through
its affiliate LSS. LSIA at all times reserves the right to decline acceptance of any client
account when the client elects to use a broker or custodian not approved by LSIA. The
decision to employ LSS to clear and execute customer trades constitutes an actual and/or
potential conflict of interest since LSS and LSIA benefit from processing customer trades
through LSS by way of potential consideration received. The client may elect to choose
a different broker, but this is subject to LSIA’s approval.
Brokerage Practices.
LSIA generally uses LSS to execute transactions, through NFS or Fidelity Investment
Services (“Fidelity”). LSIA does review the services rendered by these broker dealers as
required for best execution purposes. The factors reviewed include but are not limited to
each broker-dealer’s respective financial strength, reputation in the industry, execution,
capability, pricing, research provided, service and responsiveness. Fidelity and NFS give
LSIA access to many mutual funds without transaction charges and other securities at
nominal transaction charges. Although this has been LSIA’s experience with Fidelity,
there is no guarantee access will continue. Other broker-dealers provide access to
mutual funds and other investment products to an even greater degree than Fidelity and
at lower cost. The commissions and/or transaction fees charged by Fidelity may also be
higher or lower than those charged by other broker-dealers. LSIA periodically and
systematically evaluates the execution performance of Fidelity and NFS in deciding
whether to continue to use Fidelity’s and NFS’s services.
LSIA has an arrangement with National Financial Services LLC and Fidelity Brokerage
Services LLC (together with all affiliates, “Fidelity”) through which Fidelity provides LSIA
with Fidelity’s “platform” services. The platform services include, among other things,
brokerage, custodial, administrative support, record keeping, and related services.
Commissions and other transaction charges and any charge relating to the custody of
securities in the account will be paid by you. The brokerage commissions and/or
transaction ticket fees charged by Fidelity/IWS are billed directly to the client’s account
by Fidelity/IWS. LSIA and its Advisory Representative do not receive any portion of such
commissions or fees from the client or Fidelity/IWS.
33
Fidelity charges brokerage commissions and transaction fees for effecting certain
securities transactions (i.e. transactions fees are charged for certain no-load mutual
funds, commissions are charged for option contracts and debt securities transactions).
Fidelity enables LSIA to obtain many no-load mutual funds without transaction charges
and other no-load funds at nominal transaction charges. Fidelity’s commission rates are
generally considered discounted from the customary retail commission rates. However,
the commissions and transaction fees charged by Fidelity can be higher or lower than
those charged by other custodians and broker dealers. As part of the arrangement and
at no additional charge, Fidelity also makes available to LSIA certain research and
brokerage services, including research services obtained by Fidelity directly from
independent research companies. LSIA can select from these services (within specified
parameters) and use them to manage accounts for which LSIA has investment discretion.
For more information on these transaction charges or commissions, please review
attached Exhibit A.
1. Research and Other Soft Dollar Benefits
LSIA may receive from Fidelity and/or NFS, without cost to LSIA, computer
software and related systems support, which allows LSIA to monitor client
accounts. LSIA may receive the software and related support without cost because
LSIA renders investment management services to clients that maintain assets at
Fidelity or NFS. In some instances, the software and related systems support
benefits LSIA, but not its clients. In fulfilling its duties to its clients, LSIA endeavors
at all times to put the interests of its clients first. Clients should be aware, however,
that LSIA’s receipt of economic benefits from a broker-dealer like Fidelity or NFS
creates a conflict of interest since these benefits may influence software, systems
support or services. Therefore, LSIA has an incentive to select or recommend a
broker-dealer, and in particular, Fidelity, based on its interest in receiving the
software and related services, rather than the client’s interest in receiving the most
favorable execution.
In any instance where compensation is obtained by LSIA and/or LSS for execution
and clearing, such compensation is reviewed in confluence with LSIA’s duty to
clients to obtain “best execution” for every transaction. However, a client can pay
a commission that is higher than another qualified broker-dealer might charge to
effect the same transaction where LSIA determines, in good faith, that the
commission is reasonable in relation to the value of the brokerage and research
services received. In seeking best execution, the determinative factor may not be
the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a broker-dealer’s
services, including among others, the value of research provided, execution
capability, commission rates, and responsiveness. Consistent with the foregoing,
while LSIA will seek competitive rates, it may not obtain the lowest possible
commission rate for client transactions. Clients are advised to be fully informed
regarding the costs of such transactions.
34
Item 13 Review of LSIA Advisory Accounts
REVIEWS: The underlying securities within LSIA nondiscretionary, discretionary, and
plan consulting services accounts are monitored continuously. The overall accounts are
reviewed at least monthly. Accounts are reviewed in the context of each client's stated
investment objectives and guidelines. More frequent reviews are triggered by material
changes in variables such as the client's individual circumstances, or the market, political
or economic environment.
These accounts are reviewed by:
The Investment Advisor Representative of the account
Michael Drozd – Chief Investment Officer (“CIO”) or someone delegated by the CIO
Vincent Incerto – Chief Compliance Officer (“CCO”) or someone delegated by the CCO
Dan Schlesser – Chief Financial Officer (“CFO”) or someone delegated by the CFO
THIRD-PARTY MONEY MANAGERS
REVIEWS: These client accounts (invested with third party managers, solicitor programs
where LSIA acts as a solicitor, and co-advisor programs) should refer to the independent
registered investment advisor’s Firm Brochure (or other disclosure document used in lieu
of the brochure) for information regarding the nature and frequency of reviews provided
by that independent registered investment advisor. LSIA will provide reviews on a
quarterly basis.
These accounts are reviewed by:
The Investment Advisor Representative of the account
Michael Drozd – CIO, or someone delegated by the CIO
Vincent Incerto – CCO, or someone delegated by the CCO
Dan Schlesser – CFO or someone delegated by the CFO
FINANCIAL PLANNING SERVICES
REVIEWS: While reviews occur at different stages depending on the nature and terms
of the specific engagement, typically no formal reviews will be conducted for Financial
Planning clients unless otherwise requested by the client.
GENERAL REVIEW
The philosophy and orientation of the registrant is to develop and implement allocation
strategies for its clients. All professional staff of the registrant are qualified to review an
account and recommend an allocation plan. All accounts are monitored on an ongoing
basis and interim reviews are triggered by changes in clients’ financial situation,
objectives, market movements, for example. Compliance and the IAR are responsible
for reviewing accounts.
Monthly brokerage statements and/or quarterly account statements will be received
depending upon which is acting as custodian.
35
Item 14 Client Referrals and Other Compensation
CLIENT REFERRALS
In addition to acting as a solicitor as discussed in Item 4 above, LSIA has also entered
into various agreements with individuals or entities (referring parties) who refer clients to
LSIA. In other words, LSIA employs solicitors to refer clients to LSIA. If a referred client
enters into an agreement with LSIA, either a flat fee for the referral or a percentage of the
investment fee is paid to the solicitor. It is generally no more than 1.00%.
Our firm does pay referral fees to solicitors for introducing clients to us. Whenever we pay
a referral fee, we require the Solicitor to provide the prospective client with a copy of this
document (our Firm Brochure) and a separate disclosure statement that includes the
following information:
• the Solicitor’s name and relationship with our firm;
• the fact that the Solicitor is being paid a referral fee;
• the amount of the fee; and
• whether the fee paid to us by the client will be increased above our normal fees in
order to compensate the Solicitor.
The referral arrangement between any referring party and LSIA will not result in any
charges to the client above the advisory fees charged by LSIA and agreed to by the client.
to Rule 206(4)-1,
in addition
Pursuant
to LSIA's Disclosure Document, a
Solicitor/Promotor Separate Written Disclosure", listing compensation to be paid to
solicitor/promotor, is provided to the client prior to or at the signing of LSIA's Advisory
Agreement.
Item 15 Custody
The SEC has determined that Standard Letters of Authorization or “SLOAs” result in
custody. The SLOA provides written and signed instructions from the client. These
instructions can also include authorization to direct transfers to a third party on a specified
time frame. The Investment Advisor or Custodian has no authority or ability to alter the
clients written instructions and records are maintained. The client is notified by the
Custodian in writing upon the initial SLOA set up and annually thereafter, until the client
terminates the SLOA.
Under the Investment Advisers Act, registered investment advisors who maintain custody
of client assets must comply with Advisor Rules regarding custody, including Adviser Rule
206(4)-2 (“Custody Rule”). LSIA does maintain custody of client assets, because the firm
receives SLOAs from clients directing certain payments.
As part of this billing process, the client's custodian is advised of the amount of the fee to
be deducted from that client's account. On at least a quarterly basis, the custodian is
required to send to the client a statement showing all transactions within the account
during the reporting period.
36
Because the custodian does not calculate the amount of the fee to be deducted, it is
important for clients to carefully review their custodial statements to verify the accuracy
of the calculation, among other things. Clients should contact us directly if they believe
that there may be an error in their statement.
LSIA complies with the Custody Rule because it relies on certain “no-action”
pronouncements from the SEC for firms using SLOA certificates. These pronouncements
set forth certain criteria which LSIA must use before it qualifies as following the Rule. In
each instance LSIA follows these criteria.
Item 16 Investment Discretion
Some clients hire LSIA to provide discretionary asset management services, in which
case the firm places trades in a client's account without contacting the client prior to each
trade to obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the
client:
• Determine the security to buy or sell; and/or
• Determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with our
firm and may limit this authority by giving us written instructions. Clients may also
change/amend such limitations by once again providing us with written instructions.
Item 17 Voting Client Securities
As a matter of firm policy, LSIA does not vote proxies on behalf of clients. Therefore,
although our firm provides investment advisory services relative to client investment
assets, clients maintain exclusive responsibility for: (1) directing the manner in which
proxies solicited by issuers of securities beneficially owned by the client shall be voted,
and (2) making all elections relative to any mergers, acquisitions, tender offers,
bankruptcy proceedings or other type events pertaining to the client’s investment
assets. Clients are responsible for instructing each custodian of the assets, to forward to
the client copies of all proxies and shareholder communications relating to the client’s
investment assets.
We will provide clients with consulting assistance regarding proxy issues if they contact
us with questions at our principal place of business.
Item 18 Financial Information
Under no circumstances do we require or solicit payment of fees in excess of $1200 per
client more than six months in advance of services rendered. Therefore, we are not
required to include a financial statement.
As an advisory firm that maintains discretionary authority for client accounts, we are also
required to disclose any financial condition that is reasonable likely to impair our ability to
meet our contractual obligations. LSIA has no financial circumstances to report.
37
LSIA has not been the subject of a bankruptcy petition at any time during the past ten
years.
Item 19 Not Applicable to LSIA
38
$0.00
Exhibit A - Fidelity Custody Charges
Equities
Domestic Online Orders
For householded accounts under $1M which are enrolled for
eDelivery and all householded accounts over $1M
$4.95
For householded accounts under $1M that are not enrolled in
eDelivery
Orders and allocations to any individual account over 10,000 shares
$0.01 per share
premium above the
Domestic Online rates
referenced above
Domestic Manual Orders via Trading Desk
Includes any broker assistance via phone or email through the order
and allocation process
$25.00 premium above
the Domestic Online
rates referenced above
Orders routed electronically to our trading desk for additional
assistance, including orders with shortened settlement cycle
$5.00 premium above
the Domestic Online
rates referenced above
Trade Here Settle Anywhere Orders (DVP Accounts):
Domestic
$0.03 per share
Orders Placed Online Using Algorithmic Strategies (direct
customer charge)
Basic
Premium and Fidelity ATS (DarkSweep® )
$0.00 per share
premium above the
regular equity rate
$0.00 per share
premium above the
regular equity rate
Step-in Orders
$10 additional fee
above domestic online
rates
Trade Away
Trade-away fee
$10.00
39
$0.00
$4.95
Exchange-traded Products (ETF's & ETN's)
Online ETF and ETN Orders
For householded accounts under $1M which are enrolled for
eDelivery and all householded accounts over $1M
For householded accounts under $1M that are not enrolled in
eDelivery
Orders and allocations to any individual account over 10,000 shares
$0.01 per share
premium above the
Domestic Online rates
referenced above
Manual Orders via Trading Desk
Includes any broker assistance via phone or email through the order
and allocation process
Orders routed electronically to our trading desk for additional
assistance including orders with shortened settlement cycle
$25.00 premium above
the Domestic Online
rates referenced above
$5.00 premium above
the Domestic Online
rates referenced above
Options
Online orders
Manual orders placed via Trading Desk
$0.00 plus $0.65 per
contract
$25.00 plus $0.65 per
contract
Mutual Funds (including Money Markets)
No transaction Fee ("NTF") Funds
Fidelity retail funds
Fidelity advisor funds
Fidelity money market funds
Non-Fidelity funds that participate in NTF program
No transaction fee
No transaction fee
No transaction fee
No transaction fee
$18.00 flat ticket
$5.00 flat ticket
$5.00 flat ticket
No transaction fee
$18.00 flat ticket
Transaction Fee (''TF") Funds*
A $20 additional fee above TF rates will apply on certain transactions
for certain fund families. Contact your Financial Professional for a
listing of impacted fund families.
Non-Fidelity load funds that do not participate in NTF program (no-
load)
• Periodic Investment Plan (PIP) Transactions
• Systematic Withdrawal Plan (SWP) Transactions
Non-Fidelity load funds with a front-end or back-end sales charge
Non-Fidelity load funds with a front-end or back-end sales charge,
where a load waiver applies (direct customer charge)
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*At the time of purchase, shares will be assigned either a load,
transaction fee (TF) or no transaction fee (NTF) status. When those
shares are subsequently sold, any fees applicable to the transaction
will be assessed based on the status assigned to the shares at the
time of purchase.
No Transaction Fee
Cash and Core Sweep Vehicles
Assets held in cash or core sweep vehicles (including core money
market funds
Competitive basis
Fixed Income - Direct Customer Charge
Principal Business
Municipal bonds, corporate bonds, certificates of deposit, government
bonds (including agencies), asset-backed securities and U.S. treasury
and related securities, commercial paper, and structured notes
$0.00 per order
Government auction orders (notes and bonds)
$0.00 per order
Government treasury bills auction orders
Variable rate demand notes (VRDN) $0.00 per order
Variable rate demand obligation (VRDO) $0.00 per order
Agency Business
Crossing fee $30.00 per side of the
Auction rate securities
Exchange-traded fixed-income securities
order
$50.00 per order
$2.50 per bond with
$40.00 minimum per
order
Trade Away
Trade-away fee
$10.00
Other Securities
Unit investment trust (direct customer charge)
$30 per order
$0.00
0 bps
Custody Fees
Quarterly flat fee per account
Asset-based fee per account*
*This fee is calculated quarterly by multiplying the average daily
balance of assets for each month by the bps (adjusted to a monthly
amount by multiplying the appropriate rate by the number of days in
the month divided by 365 days (or 366 days in the case of a leap
year)). The Asset-Based Fee for the quarter will be the sum of the
monthly amounts for the quarter.
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Other Fees - Direct Customer Charge
Wire Fee
$15.00
$30.00
Wire Fee (if the online cashiering feature is not used)
$6.00
Check reorder
$8.00
Overnight Check request
$125.00 per account
Retirement Account closeout fee
$75.00 per account
Non-retirement account closeout fee (if full TOA to another firm)
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Exhibit B – Privacy Policy and Business Continuity Plan
LaSalle St. Securities, LLC; LaSalle St. Investment Advisors
LaSalle St. Securities (“LSS”) dedicates itself to protecting customer information. We
value your trust and want you to understand what information we obtain, how LSS uses
this information, and how we protect it. LSS will not share non-public information about
customers with third parties with the exception of the securities vendors we use to serve
your securities brokerage needs, by law, your registered representative(s) or others as
further described below. We have created our Privacy Policy to communicate our privacy
commitment to you.
•
It is LSS’ policy not to sell personal information to outside markets for payment or
any other compensation.
• We will at all times maintain physical, electronic and procedural safeguards to
protect customer/personal information we obtain.
• We will inform customers of our Privacy Policy annually if changes were made.
In order to provide you with products and services you have requested for your securities
brokerage account, LSS may receive nonpublic information about you from the following:
• New Account(s) forms containing name, address, phone number, social security
number, birth date, income, net worth, bank reference, and employment.
• Transaction activity in your account(s) or outside companies such as mutual fund
and insurance companies.
• Credit reporting agencies for verification of accuracy of application data and/or to
access credit worthiness for credit products.
• From other sources, with your consent, for example transferring your account to
LSS.
• From other companies to assist us in marketing our products and services we offer
jointly with other financial companies, for example mutual fund companies and
insurance companies.
How your information is protected
LSS is committed to protecting your non-public information and considers this
safeguarding of information a priority. We maintain procedures and technology designed
to prevent access to your personal information. We employ physical, electronic, and
procedural protections in accordance with industry standards.
We restrict access to personal information to employees, our registered representatives
and service providers for legitimate business purposes. We may share personal
information we collect about our customers, prospects and former customers to service
providers such as:
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• Unaffiliated service providers such as securities clearing houses, printers for
delivery of statements and other administrative services associated with your
account(s).
• Government agencies, such as tax reporting or court orders.
• Other organizations such as consumer reporting agencies.
• Other organizations, as permitted by law that protect your privacy such as fraud
prevention.
• Our Registered Representative(s) who may be independent correspondents of
LSS.
Use of Information By Your Registered Representative
is of major
We know that for many of our customers, their ongoing relationship with their Registered
Representative
importance. Therefore, we permit our registered
representatives to maintain his/her own database and file on his/her customers, which
may include you. These files may contain some or all of the same information, confidential
or otherwise, we possess about you. We further permit our registered representatives to
use this information in servicing your account(s) and to take this information with them
and share it with a new, unaffiliated broker-dealer, should your registered representative
end his/her registration/affiliation with LSS. We do this to enable former registered
representatives to provide continued, uninterrupted service to you, our customer, should
you desire to transfer your accounts to a new broker-dealer. If you wish to opt out of this
information sharing arrangement with our registered representatives, please inform us
either by writing to us at the address below or calling our Compliance Department at (800)
777-7865. If your primary address is in a state (such as California, Massachusetts, Maine,
New Mexico, North Dakota, or Vermont) that requires your affirmative consent to share
your personal confidential information, we will automatically opt you out of sharing your
information unless you have provided us with written authorization to opt you in to such
sharing.
SMS consent is not shared with third parties
By opting into SMS from a web form or other medium, you are agreeing to receive SMS
messages from LaSalle St. Securities LLC. This includes SMS messages for customer
care. Message frequency varies. Message and data rates may apply. See privacy policy
at https://lasallest.com/privacy-policy. Message HELP for help. Reply STOP to any
message to opt out.
On-Line Privacy
In addition to the privacy guidelines outlined above, the following on-line principles
describe LSS’ commitment to protecting your information when accessing us through the
World Wide Web. We employ proven protection such as: firewalls; encryption techniques;
and authentication verification techniques.
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Connection to LaSalle St. Securities, LLC
LSS offers different options for accessing your account information. You can review your
information independently using your statements, Internet services, or by telephone
through your investment professional. Specific address and telephone numbers are listed
on your statements and other correspondence.
Even if you are a former LSS customer, our Privacy Policy will continue to apply to you.
For More Information please contact:
Compliance Department
940 N Industrial Drive Elmhurst, IL60126-1131
www.LaSalleSt.com
800-777-7865
Order Routing
Please be advised that your broker/dealer and/or NFS receives remuneration,
compensation or other consideration for directing customer orders to particular
broker/dealers or market centers for execution. The source and nature of any
compensation received in connection with your particular transaction will be furnished
upon request to your broker/dealer.
LaSalle St. Securities, LLC’s Business Continuity Planning
Lasalle St. Securities, LLC has developed a Business Continuity Plan describing how we
will respond to events that significantly disrupt our business. Since the timing and impact
of disasters and disruptions is unpredictable, we will have to be flexible in responding to
actual events as they occur. With that in mind, we are providing you with this information
on our business continuity plan.
Contacting Us – If after a significant business disruption, you cannot contact us as you
usually do at (630) 600-0500, you should call our alternative number (630) 601-0272 or
go to our website at www.LaSalleSt.com. If you cannot access us through either of those
means, you should contact our clearing firm, National Financial Services, LLC, at the
number listed in the Customer Service Section on the last page of your statement, (800)
801-9942, for information regarding how it will provide prompt access to funds and
securities, enter orders and process other trade-related, cash, and security transfer
transactions.
Our Business Continuity Plan – We plan to quickly recover and resume business
operations after a significant business disruption (SBD) and respond by safeguarding our
employees and property, making a financial and operational assessment, protecting the
firm’s books and records, and allowing our customers to transact business. In short, our
business continuity plan is designed to permit our firm to resume operations as quickly as
possible, given the scope and severity of the significant business disruption. Our business
continuity plan addresses: data backup and recovery; all mission critical systems;
financial and operational assessments; alternative communications with customers,
employees, and regulators; alternate physical location of employees; critical supplier,
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contractor, bank and counter-party impact; regulatory reporting; and assuring our
customers prompt access to their funds and securities if we are unable to continue our
business.
Our clearing firm, National Financial Services LLC, backs up our important records in a
geographically separate area. While every emergency situation poses unique problems
based on external factors, such as time of day and the severity of the disruption, we have
been advised by our clearing firm that its objective is to restore its own operations as soon
as possible. A copy of National Financial Services, LLC Business Continuity Plan is
available at https://nationalfinancial.fidelity.com/app/item/RD_13569_19417.html?pos=F.
Your orders and requests for funds and securities could be delayed during this period.
Varying Disruptions – Significant business disruptions can vary in their scope, such as
only our firm, a single building housing our firm, the business district where our firm is
located, the city where we are located, or the whole region. Within each of these areas,
the severity of the disruption can also vary from minimal to severe. In a disruption to only
our firm or a building housing our firm, we will transfer our operations to a local site when
needed and expect to recover and resume business within 1 hour. In a disruption affecting
our business district, city, or region, we will transfer our operations to a site outside of the
affected area and recover and resume business within 4 hours. In either situation, we
plan to continue in business, transfer operations to our clearing firm if necessary, and
notify you through our Web site www.LaSalleSt.com or our customer emergency number,
(630) 601-0272. If the significant business disruption is so severe that it prevents us from
remaining in business, we will assure our customers prompt access to their funds and
securities via our clearing firm. Rule: FINRA Rule 4370(e).
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