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Item 1 Cover Page
Latko
Wealth Management, Ltd.
Registered Investment Advisor | CRD No. 282423
45 East Colorado Avenue | Frankfort, IL 60423
(815) 469-8887 – phone
(815) 469-8808 – fax
David W. Latko Jr.
http://www.latkowealth.com
December 5, 2025
NOTICE TO PROSPECTIVE CLIENTS: READ THIS DISCLOSURE BROCHURE IN ITS ENTIRETY
This brochure provides information about the qualifications and business practices of Latko Wealth
Management, Ltd. If you have any questions about the contents of this brochure, please contact us at
(815) 469-8887 or david.w.latko@latkowealth.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority. Additional information about Latko Wealth Management Ltd. is also available on
the SEC's website at www.adviserinfo.sec.gov.
Registration does not imply a certain level of skill or training.
We welcome visitors to our Web Site at http://www.latkowealth.com for a comprehensive overview
of our firm and the professional services we offer. Additional information about Latko Wealth
Management is also available via the SEC’s Web Site www.adviserinfo.sec.gov. The SEC’s Web
Site also provides information about any persons affiliated with Latko Wealth Management who are
registered, or are required to be registered, as investment adviser representatives of Latko Wealth
Management.
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Item 2 – Material Changes
The Firm is required to advise you of any material changes to our Firm Brochure (“Brochure”)
from our last annual update, identify those changes on the cover page of our Brochure or on the
page immediately following the cover page, or in a separate communication accompanying our
Brochure. We must state clearly that we are discussing only material changes since the last
annual update of our Brochure, and we must provide the date of the last annual update of our
Brochure. Please note that we do not have to provide this information to a client or prospective
client who has not received a previous version of our brochure.
As of January 1, 2025, our Chief Compliance Officer has changed from David W. Latko to
David W. Latko Jr.
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Item 3 – Table of Contents
Part 2A
Item 1 – Cover Page ........................................................................................................................................................................ 1
Item 2 – Material Changes ............................................................................................................................................. 2
Item 3 – Table of Contents .............................................................................................................................................................. 3
Item 4 – Advisory Business ........................................................................................................................................................... 4
Item 5 – Fee and Compensation ...................................................................................................................................................11
Item 6 – Performance-Based Fees and Side-by-Side Management .............................................................................. 13
Item 7 – Types of Clients ............................................................................................................................................................. 13
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................................................... 14
Item 9 – Disciplinary Information ................................................................................................................................................ 23
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................................... 23
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................... 24
Item 12 – Brokerage Practices ..................................................................................................................................................... 26
Item 13 – Review of Accounts .................................................................................................................................... 29
Item 14 – Client Referrals and Other Compensation ............................................................................................................... 29
Item 15 – Custody ........................................................................................................................................................................ 30
Item 16 – Investment Discretion................................................................................................................................................. 30
Item 17 – Voting Client Securities .............................................................................................................................. 31
Item 18 – Financial Information ...................................................................................................................................31
Item 19 – Requirements for State-Registered Advisors .......................................................................................................... 32
ADV 2B – David W. Latko ....................................................................................................................................................... 33
ADV 2B – David W. Latko Jr ................................................................................................................................................... 38
Privacy Policy ................................................................................................................................................................................ 42
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Item 4 – Advisory Business
The Firm
Latko Wealth Management is a financial consulting firm based in Frankfort, Illinois and has
been incorporated in the state of Illinois since 1989.
In 2018, the firm registered as a SEC Registered Investment advisor to directly offer asset
management and financial planning services. Any securities transactions executed by
investment adviser representatives of Latko Wealth Management will be in their separate
capacity as a registered representative of LPL Financial. Our main focus is to manage investment
portfolios for individual clients, high net-worth families, foundations, endowments, and
institutional investors. We also provide personal financial planning and investment advice. Our
investment plans are designed to work with our clients’ financial goals, objectives and risk
tolerances.
Management
David W. Latko is the President and 51% owner of Latko Wealth Management with his wife
Janice, who owns the remaining 49%. David Latko Jr. serves as the Chief Compliance Officer
for Latko Wealth Management and is also a registered representative with LPL Financial
offering securities transactions on a commission basis through Latko Financial Group, Ltd.
Janice Latko serves in a marketing capacity for the firm but does not provide advisory services
or conduct securities transactions.
Mr. Latko was born into modest circumstances and raised in hard-working Hammond, Indiana,
David entered Indiana University at age 16, graduated at age 20 with a B.S. in Education, and
went on to earn dual Masters Degrees in Public Administration and Judicial Administration by
the age of 22. David has over 35 years of experience in the financial services industry. Initially,
David pursued a career in the legal system, working for the courts before following his interest
in investments into the financial world. David also owned a seat on the San Francisco Options
Exchange and worked as a commodity broker in Chicago, Illinois.
Any and all material conflicts of interest are disclosed herein.
Asset Management
Latko Wealth Management, Ltd. offers discretionary or non-discretionary fee based investment
advisory services for compensation. Discretionary authority means that Latko Wealth
Management, Ltd. makes all decisions to buy, sell or hold securities, cash or other investments
in your managed account without consulting with you before implementing such transactions.
You must provide us with advance written authorization to exercise discretionary authority. You
have the ability to place reasonable restrictions on the types of investments that may be
purchased in an account. You may also place reasonable limitations on the discretionary power
granted to us so long as the limitations are specifically set forth or included as an attachment to
the client agreement. The firm has an affirmative obligation to reach out to clients to ensure
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nothing has changed in regards to how the firm manages a client’s account.
The services offered by Latko Wealth Management, Ltd. are primarily to individual clients and
high-net worth individuals as well as corporate clients based on the individual goals, objectives,
time horizon, and risk tolerance of each client. Portfolio management services include, but are
not limited to, the following:
• Interests in partnerships investing in
real estate, and oil and gas interests
• Managed futures
• Exchange-listed securities
• Securities traded over-the-counter
• Exchange Traded Funds (ETFs)
• Warrants
• Corporate debt securities (other than
commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable Annuities (but not the
• Shorting
• Private Equity
• Funds and Investment Management
• Retirement and Estate Planning
• Fixed and Variable Annuities
• Insurance Options
• Educational Planning
• Prenuptial and Divorce Financial
Planning
evaluation of any non-investment
management aspects of annuities or
other insurance products)
• Financial Planning for Business
Owners
• Tax Planning and Strategies
• Mutual fund shares
• United States government securities
We provide investment management services with personalized strategy recommendations based on
your unique needs and objectives. During your initial meeting with your advisor, you’re asked to
complete a Confidential Client Profile to help us understand your risk tolerance and long-term
financial goals. Based on this information, we’re able to customize your portfolio to best meet your
needs. You are responsible to regularly update your personal information to help ensure your goals
and objectives are current with Latko Wealth Management, Ltd.
Before we assess any fees or provide investment advice, we will provide you with an Investment
Advisory Agreement (“Agreement”) for your review, understanding and signature as well as other
account opening documents. The Agreement includes the terms and conditions under which your
assets will be managed. The Agreement will remain in effect between you and us until terminated
by either party according to the terms contained in the Agreement. In the event a conflict exists
between the Agreement and our Form ADV, the Agreement shall prevail.
The Agreement will include the specific fees we charge and how we bill to collect those fees.
Advisory accounts will be held by LPL Financial, LLC or other qualified custodians (individually, a
“Custodian”). The client must designate Latko Wealth Management, Ltd. as its Investment Advisor
Representative (“IAR”) on their accounts. The qualified custodian will maintain actual custody and
safe-keeping of all funds and securities.
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As of December 31, 2024 the firm has 282,669,396 in regulatory assets under management all on a discretionary
basis.
Participation in Wrap Fee Programs
A wrap fee program is defined as any advisory program under which a specified fee or fees not
based directly upon transactions in a client’s account is charged for investment advisory services
(which may include portfolio management or advice concerning the selection of other investment
advisors) and the execution of client transactions.
Latko Wealth Management, Ltd. does currently sponsor or act as the portfolio manager of a
wrap fee program.
Financial Planning Services
Latko Wealth Management, through its investment advisor representatives, may provide
personal financial planning tailored to the individual needs of each client for their retirement
and/or non-retirement account(s). The services take into account information collected from the
client such as financial status, investment objectives and tax status, among other data. Fees for
such services are negotiable and detailed in the client agreement. The financial plan may include
generic recommendations as to general types of investment products or specific securities which
may be appropriate for the client to purchase given his/her financial situation and objectives.
Financial planning is made available to all clients as either a comprehensive service or separately
that may or may not result in a written plan. The amount of time required per plan can vary
greatly depending on the scope and complexity of an individual engagement. A particular
client’s financial plan will include the relevant types of planning specific to their needs and
objectives such as:
Planning Strategies for Families and Individuals
• Retirement – planning an investment strategy with the objective of providing inflation-
adjusted income for life.
• College / Education – planning to pay the future college / education expenses of a child or
grandchild.
• Major Purchase – Evaluation of the pros and cons of home ownership verse renting as well
as buying or leasing a car, for example.
• Divorce – planning for the financial impact of divorce such as change in income, retirement
benefits and tax considerations.
• Insurance Needs – planning for the financial needs of survivors to satisfy such financial
obligations as housing, dependent child care and spousal arrangements as well as education.
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• Final Expenses – planning to leave assets to cover final expenses such as funeral, debts and
potential business continuity.
• Estate Planning – planning that focuses on the most efficient and tax friendly option to pass
on an estate to a spouse, other family members or a charity.
• Cash Flow/ Budget Planning – planning to manage expenses against current and projected
income.
• Wealth Accumulation – planning to build wealth within a portfolio that takes into
consideration risk tolerance and time horizon.
• Tax Planning – planning a tax efficient investment portfolio to maximize deductions and off-
setting losses.
• Investment Planning – planning an investment strategy consistent with a particular
objectives, time horizons and risk tolerances.
• Inheritance Planning – planning for a tax efficient method to pass wealth to the next
generation.
• Employee and Government Benefits Analysis – analysis of the cost and premiums as well
as the pre and post retirement coverage options.
Planning Strategies for Businesses
• Business Entity Planning – review the various forms of business structures in relation to
liability and income tax considerations.
• Qualified Retirement Plans – evaluate the types of retirement plans established by an
employer for the benefit of the company’s employees.
• Stock Option Planning – planning to maximize the value of employer issued stock options
and optimize what to exercise and what to hold.
• Key Person Planning – evaluate the life insurance needs required in the event of the sudden
loss of a key executive in order to buy time to find a new person or to implement other
strategies to continue the business.
• Executive Benefits – planning to attract, reward and retain top executive talent.
• Deferred Compensation Plans – planning for the use of tax deferred funds to be withdrawn
and taxed at some point in the future.
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• Business Succession Planning – planning for the continuation of a business after key
executives move on to new opportunities, retire or pass away with the use of buy-sell
agreements, key-man insurance and engaging independent legal counsel as needed.
Hourly Consulting Services
Latko Wealth Management, through its investment advisor representatives, may provide
consulting services on an hourly basis. These services may include, as selected in the client
agreement. The services take into account information collected from the client such as financial
status, investment objectives and tax status, among other data. An investment advisor
representative may or may not deliver to the client a written analysis or report as part of the
services. The investment advisor representatives tailor the hourly consulting services to the
individual needs of the client based on the investment objective chosen by the client. The
engagement terminates upon final consultation with the client.
Hourly consulting and financial planning offer similar services but the general difference related
to the particular area of focus. Financial planning is generally more comprehensive and takes
into account a client’s entire financial situation whereas hourly consulting tends to be focused on
a particular financial objective or need.
Conflicts of Interest
When dealing with investment advisory clients and services, investment adviser representatives
have an affirmative duty of care, loyalty, honesty and good faith to act in the best interests of its
clients. Investment adviser representatives should fully disclose all material facts concerning
any conflict that does arise with these clients. A conflict is mitigated by an advisor’s fiduciary
duty to act in client’s best interest and to act accordingly.
• The recommendation that a client purchase a commission product from LPL Financial
presents a conflict of interest, as the receipt of commissions provides an incentive to
recommend investment products based on commissions received, rather than on a
particular client’s need.
• The client has the right to decide whether to act upon the recommendations given by the
advisor.
•
If a client decides to act, they have the right to decide with whom they conduct business.
• No client is under any obligation to purchase any commission products from LPL Financial.
• The Firm and IARs may be disincentivized to recommend certain products (wrap fee) products due
to internal costs being higher to the Firm.
• LWM may have an incentive to invest advisory assets in full participating funds even when non-
participating fund alternatives that cost advisory clients less in mutual fund expenses because
LWM would not be required to pay for the transaction cost in SWM accounts.
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• LWM may have an incentive to trade SWM accounts less as the transaction costs are paid for by
the firm and not the client.
• Mutual Funds, Index Funds, and ETFs typically charge their shareholders various fees and
expenses associated with the establishment and operation of the funds. These fees will generally
have a management fee, a shareholder servicing fee, other fund expenses, and sometimes a 12b-1
fee. Mutual funds and variable annuities that pay 12b-1 fees to LWM can create a conflict for
LWM as it incentivizes the firm to sell such products to increase revenue. (however, LWM, does
not receive any 12b-1 fees if created by LWM, LPL Financial keeps all 12b-1 fees and does not
forward them to the advisor) For all advisory accounts, the Firm seeks to minimize this conflict as
described above.
• Certain Mutual Funds, index funds or ETFs may also impose short term redemption fees for sales
of funds that occur prior to the specified period as outlined in the prospectus. A prospectus is
available from the fund or LWM upon request. Consequently, for any type of mutual fund or
variable annuity investment it is important to understand that you may be paying various levels of
fees and expenses: one layer of fees and expenses is paid at the fund or annuity level, as discussed
above, another layer of fees is paid by you directly to LWM to manage your advisory account (e.g.,
investment management fee). LWM or the custodian may also impose a Program Fee to maintain
your advisory assets and execute transactions. LPL Financial also offers LWM access to its No
Transaction Fee Program (“NTF Program” or “Participating funds”). As part of the NTF Program,
LPL Financial waives transactions fees that it, and LWM, would otherwise charge the client for
purchases and sales of certain mutual funds available on LPL financials platform. Instead of
charging a transaction fee, these funds generally have higher internal fees and expenses, than a
similar, non-NTF Program fund. Such fees and expenses negatively impact the performance of the
fund over time. Depending on how long you remain invested in the NTF Program fund, you may
pay more in fees than you would if you had invested in a non-NTF Program fund, even though
there was no transaction charge on the purchase. These mutual funds are sold under prospectus
where the various share classes and internal fees are outlined. The Firm strongly encourages you to
review the fund prospectus. The specific funds that are part of LPL Financials NTF Program are
determined by the mutual fund companies and the custodian and not by LWM. The Firm seeks to
mitigate these conflicts as outlined below: 1) You, as a client, receive a lower transaction charge
when you purchase an NTF Program fund compared to purchasing a fund that is not in the NTF
Program; 2) The Firm does not have proprietary models for using NTFs nor does it promote and or
encourage the use of specific mutual funds; and, 3) a cost analysis is run for NTF funds when
trades are placed to determine if a non-NTF fund with a lower internal cost would be more
beneficial depending on the anticipated holding time of that investment.
The Firm and IARs must abide by honest and ethical business practices including, but not be
limited to:
• Not inducing trading in a client's account that is excessive in size or frequency in view of
the financial resources and character of the account;
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• Making recommendations with reasonable grounds to believe that they are appropriate
based on the information furnished by the client;
• Placing discretionary orders only after obtaining client’s written trading authorization
contained within the advisory agreement or via separate amendment;
• Not borrowing money or securities from, or lending money or securities to a client;
• Not placing an order for the purchase or sale of a security if the security is not registered, or
the security or transaction is not exempt from registration in the specific state.
The Firm and the investment advisor representative will:
• Allocate securities in a manner that is fair and equitable to all clients.
• Not effect agency-cross transactions for client accounts.
• Not act in a principal capacity.
The firm’s Chief Compliance Officer, David Latko, is available to address any questions that a
client or prospective client may have regarding conflicts of interest.
Other Considerations
Neither the firm nor any investment advisor representative are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
Advisory agreements may not be assigned or transferred in any manner by any party without the
prior written consent of all parties receiving or rendering services hereunder; provided that
Advisor may assign an agreement upon prior written consent of the client. An advisory
agreement may be terminated by any party effective upon receipt of written notice to the other
parties. The client will be entitled to a prorated refund of any pre-paid quarterly Account Fee
based upon the number of days remaining in the quarter after the Termination Date.
Clients need to understand that in the event of death or incapacity during the term of an advisory
agreement, the authority of Latko Wealth Management under an advisory agreement shall
remain in full force and effect until such time as Latko Wealth Management is notified otherwise
in writing by the authorized representative of a client or a client’s estate. Termination of an
advisory agreement will not affect the liabilities or obligations of the parties from transactions
initiated prior to termination.
Economic commentaries and research provided by LPL Financial are provided at no cost and not
contingent upon the amount of business processed through LP Financial. In addition, the
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investment advisor representative may receive additional cash or non-cash compensation from
advisory product sponsors. Such compensation may not be tied to the sales of any products.
Compensation may include such items as gifts valued at less than $100 annually, an occasional
dinner or ticket to a sporting event, or reimbursement in connection with educational meetings or
marketing or advertising initiatives.
Item 5 – Fees and Compensation
Asset Management
Investment Advisor representatives are restricted to providing services and charging fees based
in accordance with the descriptions detailed in this document and the account agreement.
However, the exact service and fees charged to a particular client are dependent upon the
representative that is working with the client. Advisors are instructed to consider the individual
needs of each client when recommending an advisory platform. Investment strategies and
recommendations are tailored to the individual needs of each client.
Latko Wealth Management, Ltd. provides investment management services for an annual fee
based upon a percentage of the market value of the aggregate client assets held under
management or commonly termed as household accounts. The annual fee typically varies
between .50% to 2.0% per client. Fees are billed in advance based on the assets under
management as of the last business day of the previous quarter.
[Quarter End Value x Advisory Fee] / 360 x 90 = Advance Billing
Total Assets Under Management
Maximum Annual Fee
$0 - $5,000,000+
0.5% - 2.0%
Latko Wealth Management, Ltd. will negotiate fees based upon individual account criteria such
as anticipated future assets, client’s unique circumstances and complexities, and scope of
services performed. Typically accounts with a higher investment amount will be charges a lower
fee. Our fees may be higher or lower than fees charged by other financial professionals offering
similar services.
Latko Wealth Management, Ltd. will offer fees below or above the maximum annual fee for
friends and family members.
Financial Planning - Fixed or Hourly Fee
Financial Planning fees are generally fixed based on an estimated number of hours or they are
available on an hourly basis. The fee and payment schedule is negotiated per client. Although,
fixed fee planning generally requires 50% up front and the balance upon completion whereas
fees based on an hourly basis are generally due as hours are accrued. The identical types of
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planning are offered on a fixed fee basis or an hourly basis to all clients. Fixed fee billing verses
hourly billing is dependent on an individual client’s billing preference after a review of what is
likely to be in their best interest based on cost effectiveness.
Before commencing financial planning services, we will provide an estimate of the approximate
hours needed to complete the requested financial planning services. The hours estimated for a
financial plan vary by each client’s individual financial situation and focus of the plan. If we
anticipate exceeding the estimated number of hours required, we will contact you to receive
authorization to provide additional services.
Our fixed fee ranges from $200 to $5,000 based on the number of expected hours multiplied by
the hourly fee rate but may exceed $5,000 as circumstances warrant with approval by the Chief
Compliance Officer. The hourly billing rate generally ranges from $200 to $400 an hour based
on the specific complexities and scope, experience and expertise required as well as the
sophistication and bargaining power of the client.
Clients are not “fit” into a particular service level but a plan is designed to be specific to each
individual client and their unique circumstances. The following criteria will be considered as
appropriate when determining the number of hours expected to create a client specific financial
plan.
• Budget
• Expected number of
Meetings
• Education Costs
• Timeframe
• Risk Tolerance
• Objectives
• Account Types and
• Total Income
• Net Worth
• Marital Status
• Tax Bracket
• Assets under
Management
• Phone Conferences
• Volume of Documents
• Number of Accounts
• Type of Holdings
• Children
•
Holdings
Investment Experience
In the event that a client terminates the services they will be entitled to a refund of any unearned
fees by subtracting the earned fees from the amount paid in advance. Latko Wealth
Management, Ltd. does not require or solicit prepayment of more than $500 in fees per client,
six months or more in advance. Payment for financial planning it to: Latko Wealth
Management, Ltd.
Hourly Consulting
The hourly fee will be based on the specific complexities and scope, experience and expertise
required as well as the sophistication and bargaining power of the client. The negotiated hourly
fee for consulting services will generally range between $200 and $400 per hour but may exceed
$400 as circumstances warrant due to client specific complexities or the degree of expertise
required.
Payment for hourly consulting is to: Latko Wealth Management, Ltd.
Brokerage Commissions
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Clients can engage certain representatives of the firm, in their individual capacities as registered
representatives of LPL Financial in order to purchase investment products in a brokerage
account established through LPL Financial. LPL Financial will charge brokerage commissions
to effect securities transactions, a portion of which commissions LPL Financial shall pay to the
firm’s representatives, as applicable. The brokerage commissions charged by LPL Financial may
be higher or lower than those charged by other broker/dealers.
LPL Financial as a broker/dealer charges brokerage commissions and transaction fees for
effecting certain securities transactions (i.e., transaction fees are charged for certain no-load
mutual funds, commissions are charged for individual equity and debt securities transactions).
LPL Financial enables Latko Wealth Management to obtain many no-load mutual funds without
transaction charges and other no-load funds at nominal transaction charges. LPL Financial
commission rates are generally discounted from customary retail commission rates. However,
the commission and transaction fees charged by LPL Financial may be higher or lower than
those charged by other custodians and broker/dealers. Clients may direct their brokerage
transactions at a firm other than LPL Financial. Advisory fees are generally not reduced to
offset commissions or markups. Please see Item 12 for additional information regarding
brokerage practices.
The firm generally does not receive more than 40% of its revenue from advisory clients as a
result of commissions or other compensation for the sale of investment products the firm
recommends to its clients. When the firm’s representatives sell an investment product on a
commission basis, the firm does not charge an advisory fee in addition to the commissions paid
by the client for such product in order to address this conflict of interest. In addition to the
disclosures contained herein, the fee structure is discussed with clients prior to any transactions.
Insurance Commissions
Investment advisor representatives of Latko Wealth Management, Ltd. may also be licensed
insurance agents. In the capacity of an insurance agent, they may recommend the purchase of
certain insurance-related products on a commission basis. Please see “Conflict of Interest”
information contained on Page 8.
Item 6 – Performance-Based Fees and Side-by-side Management
None of the investment advisor representatives of Latko Wealth Management accepts
performance-based fees – that is, fees based on a share of capital gains or capital appreciation of
assets (such as a client that is a hedge fund or other pooled investment vehicle). We also do not
participate in side-by-side management, where an advisor manages accounts that are both
charged a performance-based fee and accounts that are charged another type of fee, such as an
hourly or fixed fee or an asset-based fee.
Item 7 – Types of Clients
Latko Wealth Management generally provides investment advisory services to a wide variety of
clients including, but not limited to, individuals including those with high net worth and
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individuals who are considered a “qualified client” under Rule 205-3 of the Investment Advisors
Act of 1940, or is a “qualified purchaser,” pension and profit sharing plans (other than plan
participants), trusts, estates, 401(k) sponsor plans and Individual Retirement Accounts (IRA,
SEP, ROTH IRA), charitable organizations, corporations and other business entities, including
sole proprietorships. However, the advisory services offered by Latko Wealth Management are
also available to banks and thrift institutions, estates, charitable organizations as well as state
and municipal government entities as the opportunity may arise.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Our firm seeks to create a balance between risk and reward over a given time period by
allocating client assets among various investments. A client's portfolio may include assets of
publicly held companies in the United States and foreign markets. This may include both
equities and fixed income assets. Other options may include domestic and foreign debt
instruments (i.e. government and corporate bonds), real estate investment trusts and mutual
funds or private placements that invest in natural resources or managed futures (markets such as,
and not limited to, currency, commodity, agriculture and energy).
Each market may function and change in different ways depending on supply and demand,
current events and investor behaviors. While our goal is to help increase a client's net worth,
there is potential for losses in market, principal, and interest values. These changes may also
affect a client's tax situation and filings.
The most commonly purchased share class of mutual funds are typically held for one year and
may be exchanged (no transaction cost to client) during the year to properly align an account
with its asset allocation model. Holding commonly recommended mutual funds for less than a
year can create short term gains / losses in non-qualified accounts.
Analysis and strategies are generally based on:
• Publicly Available Data
• A Client's Net Worth
• Risk Tolerance
• Goals for Investment Account Funds
• Commentary and Information Obtained from Analysts at Preferred Mutual Fund or
Variable Annuity Firms
The client’s individual investment strategy is tailored to their specific needs and may include
some or all of the previously mentioned securities. Each portfolio will be initially designed to
meet a particular investment goal, which we determine to be suitable to the client’s
circumstances. Once the appropriate portfolio has been determined, we regularly review the
portfolio and if appropriate, rebalance the portfolio based upon the client’s individual needs,
stated goals and objectives. Each client has the opportunity to place reasonable restrictions on
the types of investments to be held in the portfolio.
The firm may use one of more of the following methods: fundamental analysis and technical
analysis, cyclical analysis and charting analysis in order to formulate investment advice when
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managing assets. Depending on the analysis the firm will implement a long or short term trading
strategy based on the particular objectives and risk tolerance of each individual client.
• Fundamental Analysis – involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
• Technical Analysis – involves the analysis of past market data; primarily price and volume.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
• Cyclical Analysis – involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security. Cyclical analysis assumes that the markets react in cyclical
patterns which, once identified, can be leveraged to provide performance. The risks with this
strategy are two-fold:
the markets do not always repeat cyclical patterns; and,
1.
2. if too many investors begin to implement this strategy, then it changes the very
cycles these investors are trying to exploit.
• Charting Analysis - involves the gathering and processing of price and volume information
for a particular security. This price and volume information is analyzed using mathematical
equations. The resulting data is then applied to graphing charts, which is used to predict
future price movements based on price patterns and trends.
Investing in securities involves risk of loss that clients should be prepared to bear. There are
different types of investments that involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy will be profitable or
equal any specific performance level(s). Past performance is not indicative of future results.
The firms’ methods of analysis and investment strategies do not represent any significant or
unusual risks however all strategies have inherent risks and performance limitations.
Portfolio Management Services
Strategic Wealth Management (SWM)
Latko Wealth Management through its investment advisor representatives provides ongoing
investment advice and management on assets in the client’s custodial Strategic Wealth Management
(SWM) account held at LPL Financial. Strategic Wealth Management (SWM) is the name of a
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custodial account offered through LPL Financial to support investment advisory services
provided by Latko Wealth Management. Strategic Wealth Management is a comprehensive,
open-architecture platform that allows investment advisor representatives to provide advice on
the purchase and sale of various types of investments including access to more than 8,000 no-
load and load waived mutual funds and more than 350 fund families as well as stocks, bonds,
ETFs, UITs, alternative investments, options, fund of hedge funds and managed futures. Fee-
based variable annuities are also available. The advice is tailored to the individual needs of the
client in order to help meet their financial goals. Accounts are reviewed on a regular basis and
rebalanced as necessary according to each client’s investment profile. More specific account
information and acknowledgements are further detailed in the account opening documents.
In the SWM program, Latko Wealth Management provides ongoing investment advice and
management of assets in a client’s account that is tailored to the individual needs of the client
based on the investment objective chosen by the client. Latko Wealth Management is
typically granted discretion to purchase and sell mutual funds, equities, exchange-traded funds
(“ETFs”), closed end funds, fixed income securities, unit investment trusts and options. In the
SWM program, LPL is providing brokerage, custodial and administrative services to the
account. LPL is not an investment adviser to the client and has no authority or responsibility
for investment decisions made for the account.
Under the consolidated SWM program, SWM clients pay transaction charges for the purchase
and sale of certain securities in their SWM accounts, unless Latko Wealth Management elects
to pay transaction charges on their behalf. Clients should be aware that Latko Wealth
Management pays LPL transaction charges for those transactions. The transaction charges
paid by Latko Wealth Management vary based on the type of transaction (e.g., mutual fund,
equity or ETF) and for mutual funds based on whether or not the mutual fund pays 12b-1 fees,
asset-based service fees and/or recordkeeping fees to LPL. The amount of these transaction
charges is set forth in the SWM Account Agreement and the accompanying fee schedule
(available here - https://www.lpl.com/disclosures.html). Being subject to transaction charges
results in higher fees and expenses and, as a result, reduces investment returns.
Because Latko Wealth Management has elected to pay the transaction charges in SWM
accounts on behalf of the Client, there is a conflict of interest in cases where the mutual fund
is offered at both $0 and $26.50, or where transaction fees vary based on the type of
transaction. Clients should understand that the cost to Latko Wealth Management of
transaction charges may be a factor that Latko Wealth Management considers when deciding
which securities to select and how frequently to place transactions in a SWM account.
Latko Wealth Management determines the account fee for each client within the SWM
program, subject to a maximum account fee of 3.00%. SWM does not require a minimum
account size.
In many instances, LPL makes available mutual funds in a SWM account that offer various
classes of shares, including shares designated as Class A Shares and shares designed for
advisory programs, which can be titled, for example, as “Class I,” “institutional,” “investor,”
“retail,” “service,” “administrative” or “platform” share classes (“Platform Shares”). The
Platform Share class offered for a particular mutual fund in SWM in many cases will not be
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the least expensive share class that the mutual fund makes available and was selected by LPL
in certain cases because the share class pays LPL compensation for the administrative and
recordkeeping services LPL provides to the mutual fund. Client should understand that
another financial services firm may offer the same mutual fund at a lower overall cost to the
investor than is available through SWM. In other instances, a mutual fund may offer only
Class A Shares, but another similar mutual fund may be available that offers Platform Shares.
Class A Shares typically pay LPL a 12b-1 fee for providing shareholder services, distribution,
and marketing expenses (“brokerage-related services”) to the mutual funds. Platform Shares
generally are not subject to 12b-1 fees. As a result of the different expenses of the mutual fund
share classes, it is generally more expensive for a client to own Class A Shares than Platform
Shares. An investor in Platform Shares will pay lower fees over time and keep more of his or
her investment returns than an investor who holds Class A Shares of the same fund.
Latko Wealth Management has a financial incentive to recommend Class A Shares in cases
where both Class A and Platform Shares are available. This is a conflict of interest which
might incline Latko Wealth Management, consciously or unconsciously, to render advice that
is not disinterested. Although the client will not be charged a transaction charge for
transactions, Advisor pays LPL a per transaction charge for mutual fund purchases and sales
in the account. Latko Wealth Management generally does not pay transaction charges for
Class A Share mutual fund transactions accounts, but generally does pay transaction charges
for Platform Share mutual fund transactions. The cost to Latko Wealth Management of
transaction charges generally may be a factor Latko Wealth Management considers when
deciding which securities to select and whether or not to place transactions in the account.
The lack of transaction charges to Latko Wealth Management for Class A Share purchases and
sales, together with the fact that Platform Shares generally are less expensive for a client to
own, presents a significant conflict of interest between Latko Wealth Management and the
client. In short, it costs Latko Wealth Management less to recommend and select Class A
share mutual funds than Platform shares, but Platform shares will generally outperform Class
A mutual fund shares on the basis of internal cost structure alone. Clients should understand
this conflict and consider the additional indirect expenses borne as a result of the mutual fund
fees when negotiating and discussing with Latko Wealth Management the advisory fee for
management of an account.
Model Wealth Portfolios (MWP)
Model Wealth Portfolios Program offers clients a professionally managed mutual fund asset
allocation program. Latko Wealth Management investment advisor representatives will obtain
the necessary financial data from the client, assist the client in determining the suitability of the
MWP program and assist the client in setting an appropriate investment objective. The Advisor
will initiate the steps necessary to open an MWP account and have discretion to select a model
portfolio designed by LPL’s Research Department consistent with the client’s stated investment
objective. LPL’s Research Department is responsible for selecting the mutual funds within a
model portfolio and for making changes to the mutual funds selected.
The client can authorize LPL to act on a discretionary basis to purchase and sell mutual funds
including in certain circumstances exchange traded funds and to liquidate previously purchased
securities. The client can also authorize LPL to effect rebalancing for MWP accounts.
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In the future, the MWP program may make available model portfolios designed by strategists
other than LPL’s Research Department. If such models are made available, Advisor will have
discretion to choose among the available models designed by LPL or outside strategists.
A minimum account value of $100,000 is required for MWP.
Optimum Market Portfolios Program (OMP)
The Optimum Market Portfolios (OMP) program offers clients the ability to participate in a
professionally managed asset allocation program designed by LPL Financial. Latko Wealth
Management, Ltd. will obtain the necessary financial data from each client and then select the
proper fund portfolio program. While Latko Wealth Management, Ltd. selects the proper
portfolio program, LPL Financial will manage the underlying Optimum Funds on a discretionary
basis consistent with the portfolio program objectives. OMP is a model based platform, LPL
Financial does not tailor the model or directly manage fund assets on behalf of any particular
client.
LPL Financial follows an asset allocation investment style in constructing portfolios for the
Program. Asset allocation methodology is implemented by combining investments representing
various asset classes that react differently to varying market conditions. Thus, if one asset class
reacts negatively to certain market events, the potential exists for another asset class to react
positively. As with any investment strategy, there is no guarantee that the use of an asset
allocation strategy will produce favorable results. Latko Wealth Management, Ltd. is
responsible for educating the client about this investment style in advance of opening the
Account by explaining the various asset classes (e.g., large cap growth, large cap value, etc.)
being used within the selected portfolio. This educational process continues throughout the time
that the client maintains the account. Clients will authorize changes in a non-discretionary
account
OMP is one of several portfolio platforms centrally managed by LPL Financial. OMP enables
investment advisor representatives of Latko Wealth Management, Ltd. to manage client assets
through diversified asset allocation models, professional money management, automatic
rebalancing, and online marketing and sales support.
A minimum account value of $15,000 is required for OMP.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not
represent or guarantee that our services or methods of analysis can or will predict future results,
successfully identify market tops or bottoms or insulate clients from losses due to market
corrections or declines. You also must understand that past performance is not indicative of
future results. Investing in securities (including stocks, mutual funds, and bonds) involves risk of
loss. Further, depending on the different types of investments, there may be varying degrees of
risk.
The following are examples of investment risks investors may face:
• Market Risk – The price of a security, option, bond or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external factors
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independent of a security’s particular underlying circumstances. For example, political,
economic and social conditions may trigger market events.
•
Interest Rate Risk – the risk that fixed income securities will decline in value because of an
increase in interest rates; a bond or a fixed income fund with a longer duration will be more
sensitive to changes in interest rates than a bond or bond fund with a shorter duration.
• Credit Risk – the risk that an investor could lose money if the issuer or guarantor of a fixed
income security is unable or unwilling to meet its financial obligations.
• Business Risk – the measure of risk associated with a particular security. It is also known
as unsystematic risk and refers to the risk associated with a specific issuer of a security.
Generally speaking, all businesses in the same industry have similar types of business risk.
More specifically, business risk refers to the possibility that the issuer of a particular
company stock or a bond may go bankrupt or be unable to pay the interest or principal in the
case of bonds. For example, oil-drilling companies depend on finding oil and then refining it
– a lengthy process – before they can generate a profit. They carry a higher risk of
profitability than an electric company, which generates its income from a steady stream of
customers who buy electricity no matter what the economic environment is like.
• Taxability Risk – the risk that a security that was issued with tax-exempt status could
potentially lose that status prior to maturity. Since municipal bonds carry a lower interest
rate than fully taxable bonds, the bond holders would end up with a lower after-tax yield
than originally planned.
• Call Risk – the risk specific to bond issues and refers to the possibility that a debt security
will be called prior to maturity. Call risk usually goes hand in hand with reinvestment risk
because the bondholder must find an investment that provides the same level of income for
equal risk. Call risk is most prevalent when interest rates are falling, as companies trying to
save money will usually redeem bond issues with higher coupons and replace them on the
bond market with issues with lower interest rates.
• Inflationary Risk – the risk that future inflation will cause the purchasing power of cash
flow from an investment to decline. When any type of inflation is present, a dollar today
will not buy as much as a dollar next year because purchasing power is eroding at the rate of
inflation.
• Liquidity Risk – the possibility that an investor may not be able to buy or sell an
investment as and when desired or in sufficient quantities because opportunities are limited.
Liquidity is the ability to readily convert an investment into cash. Generally, assets are more
liquid if there is a high interest in a standardized product. For example, Treasury Bills are
highly liquid, while real estate properties are not.
• Market Risk – the risk that will affect all securities in the same manner caused by some
factor that cannot be controlled by diversification.
• Reinvestment Risk – the risk that falling interest rates will lead to a decline in cash flow
from an investment when its principal and interest payments are reinvested at lower rates.
This primarily relates to fixed income securities.
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• Social/Political – the possibility of nationalization, unfavorable government action or social
changes resulting in a loss of value.
• Legislative Risk – the risk of a legislative ruling resulting in adverse consequences.
• Currency/Exchange Rate Risk – the risk of a change in the price of one currency against
another. Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange
rate risk.
• Financial Risk - The possibility that shareholders will lose money when they invest in a
company that has debt if the company’s cash flow proves inadequate to meet its financial
obligations. When a company uses debt financing, its creditors will be repaid before its
shareholders if the company becomes insolvent. Financial risk also refers to the possibility
of a corporation or government defaulting on its bonds, which would cause those
bondholders to lose money.
Types of Investments (Examples, not limitations)
• Mutual Funds – a pool of funds collected from many investors for the purpose of investing in
securities such as stocks, bonds, money market instruments and similar assets.
o Open-End Mutual Funds – a type of mutual fund that does not have restrictions
on the amount of shares the fund will issue and will buy back shares when investors
wish to sell.
Investing in mutual funds carries the risk of capital loss and thus you may lose
money investing in mutual funds. All mutual funds have costs that lower
investment returns. The funds can be of bond “fixed income” nature (lower risk) or
stock “equity” nature
o Closed-End Mutual Funds – a type of mutual fund that raises a fixed amount of
capital through an initial public offering (IPO). The fund is then structured, listed
and traded like a stock on a stock exchange. Clients should be aware that closed-
end funds available within the program are not readily marketable. In an effort to
provide investor liquidity, the funds may offer to repurchase a certain percentage of
shares at net asset value on a periodic basis. Thus, clients may be unable to
liquidate all or a portion of their shares in these types of funds.
• Alternative Strategy Mutual Funds – Certain mutual funds available in the program invest
primarily in alternative investments and/or strategies. Investing in alternative investments
and/or strategies may not be suitable for all investors and involves special risks, such as
risks associated with commodities, real estate, leverage, selling securities short, the use of
derivatives, potential adverse market forces, regulatory changes and potential illiquidity.
There are special risks associated with mutual funds that invest principally in real estate
securities, such as sensitivity to changes in real estate values and interest rates and price
volatility because of the fund’s concentration in the real estate industry.
• Unit Investment Trust (UIT) – An investment company that offers a fixed, unmanaged
portfolio, generally of stocks and bonds, as redeemable "units" to investors for a specific
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period of time. It is designed to provide capital appreciation and/or dividend income. UITs
can be resold in the secondary market. A UIT may be either a regulated investment
corporation (RIC) or a grantor trust. The former is a corporation in which the investors are
joint owners; the latter grants investors proportional ownership in the UIT's underlying
securities.
• Equity – investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each company,
industry conditions and the general economic environment.
• Exchange Traded Funds (ETFs) – an ETF is an investment fund traded on stock
exchanges, similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up
to a 100% loss in the case of a stock holding bankruptcy). Areas of concern include the lack
of transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver, or
Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or other
precious metals, (3) a significant change in the attitude of speculators and investors.
• Exchange-Traded Notes (ETNs) – An ETN is a senior unsecured debt obligation designed
to track the total return of an underlying market index or other benchmark. ETNs may be
linked to a variety of assets, for example, commodity futures, foreign currency and equities.
ETNs are similar to ETFs in that they are listed on an exchange and can typically be bought
or sold throughout the trading day. However, an ETN is not a mutual fund and does not
have a net asset value; the ETN trades at the prevailing market price. Some of the more
common risks of an ETN are as follows. The repayment of the principal, interest (if any),
and the payment of any returns at maturity or upon redemption are dependent upon the ETN
issuer’s ability to pay. In addition, the trading price of the ETN in the secondary market
may be adversely impacted if the issuer’s credit rating is downgraded. The index or asset
class for performance replication in an ETN may or may not be concentrated in a specific
sector, asset class or country and may therefore carry specific risks.
• Fixed Income – investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market is
volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the general
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risk of non-U.S. investing described below.
• Options – Certain types of option trading are permitted in order to generate income or
hedge a security held in the program account; namely, the selling (writing) of covered call
options or the purchasing of put options on a security held in the program account. Client
should be aware that the use of options involves additional risks. The risks of covered call
writing include the potential for the market to rise sharply. In such case, the security may be
called away and the program account will no longer hold the security. The risk of buying
long puts is limited to the loss of the premium paid for the purchase of the put if the option
is not exercised or otherwise sold by the program account.
• Options Trading/Writing – is a securities transaction that involves buying or selling
(writing) an option. If you write an option and the buyer exercises the option, you are
obligated to purchase or deliver a specified number of shares at a specified price at the
expiration of the option regardless of the market value of the security at expiration of the
option. Buying an option gives you the right to purchase or sell a specified number of
shares at a specified price until the date of expiration of the option regardless of the
market value of the security at expiration of the option. Our investment strategies and
advice may vary depending upon each client's specific financial situation. As such, we
determine investments and allocations based upon your predefined objectives, risk
tolerance, time horizon, financial horizon, financial information, liquidity needs, and
other various suitability factors. Your restrictions and guidelines may affect the
composition of your portfolio.
• Structured Products – Structured products are securities derived from another asset,
such as a security or a basket of securities, an index, a commodity, a debt issuance, or a
foreign currency. Structured products frequently limit the upside participation in the
reference asset. Structured products are senior unsecured debt of the issuing bank and
subject to the credit risk associated with that issuer. This credit risk exists whether or not
the investment held in the account offers principal protection. The creditworthiness of
the issuer does not affect or enhance the likely performance of the investment other than
the ability of the issuer to meet its obligations. Any payments due at maturity are
dependent on the issuer’s ability to pay. In addition, the trading price of the security in
the secondary market, if there is one, may be adversely impacted if the issuer’s credit
rating is downgraded. Some structured products offer full protection of the principal
invested, others offer only partial or no protection. Investors may be sacrificing a higher
yield to obtain the principal guarantee. In addition, the principal guarantee relates to
nominal principal and does not offer inflation protection. An investor in a structured
product never has a claim on the underlying investment, whether a security, zero coupon
bond, or option. There may be little or no secondary market for the securities and
information regarding independent market pricing for the securities may be limited. This
is true even if the product has a ticker symbol or has been approved for listing on an
exchange. Tax treatment of structured products may be different from other investments
held in the account (e.g., income may be taxed as ordinary income even though payment
is not received until maturity). Structured CDs that are insured by the FDIC are subject
to applicable FDIC limits.
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• Hedge Funds and Managed Futures – Hedge and managed futures funds are available
for purchase in the program by clients meeting certain qualification standards. Investing
in these funds involves additional risks including, but not limited to, the risk of
investment loss due to the use of leveraging and other speculative investment practices
and the lack of liquidity and performance volatility. In addition, these funds are not
required to provide periodic pricing or valuation information to investors and may
involve complex tax structures and delays in distributing important tax information.
Client should be aware that these funds are not liquid as there is no secondary trading
market available. At the absolute discretion of the issuer of the fund, there may be
certain repurchase offers made from time to time. However, there is no guarantee that
client will be able to redeem the fund during the repurchase offer.
• Annuities – are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet retirement or other financial goals. An annuity is not a life insurance
policy. Variable annuities may not be suitable for meeting short-term goals because of tax
consideration and insurance company charges may apply if you withdraw your money
early. Variable annuities also involve investment risks; just as mutual funds do.
• Variable Annuities – If client purchases a variable annuity that is part of the program,
client will receive a prospectus and should rely solely on the disclosure contained in the
prospectus with respect to the terms and conditions of the variable annuity. Client should
also be aware that certain riders purchased with a variable annuity may limit the
investment options and the ability to manage the subaccounts.
• Index-Linked Annuities – designed for investors seeking equity and commodity index
linked, tax deferred growth potential with downside protection levels. Such annuities
include a built-in downside buffer to reduce or potentially eliminate the negative impact
of market volatility up to some percentage level combined with a performance cap on the
potential upside appreciation. The downside protection level prevents a loss below a
certain level and the cap limits appreciation beyond a certain level.
• Non-U.S. Securities – present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
• Margin Accounts – Client should be aware that margin borrowing involves additional
risks. Margin borrowing will result in increased gain if the value of the securities in the
account go up, but will result in increased losses if the value of the securities in the
account goes down. The custodian, acting as the client’s creditor, will have the authority
to liquidate all or part of the account to repay any portion of the margin loan, even if the
timing would be disadvantageous to the client. For performance illustration purposes, the
margin interest charge will be treated as a withdrawal and will, therefore, not negatively
impact the performance figures reflected on the quarterly advisory reports.
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• Long-Term Purchases – are securities purchased with the expectation that the value of
those securities will grow over a relatively long period of time, generally greater than one
year.
• Short-Term Purchases – are securities purchased with the expectation that they will be sold
within a relatively short period of time, generally less than one year, to take advantage of the
securities' short-term price fluctuations.
Other investment types may be included as appropriate for a particular client and their respective
trading objectives.
Item 9 – Disciplinary Information
Registered investment advisors are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of an advisory firm or the integrity
of a firm’s management.
Item 10 – Other Financial Industry Activities and Affiliations
Investment adviser representatives of Latko Wealth Management may receive additional
compensation based on other financial industry activities and affiliations.
Commission Based Business
Latko Financial Group, Ltd. Is an affiliated entity under common control of David W.
Latko that is a doing business name for LPL Financial LLC to offer brokerage. In such a
capacity, investment advisor representatives offer securities and receive normal and
customary commissions as a result of such transactions. This presents a conflict of interest
to the extent that there may be recommendations that a client invest in a security which
results in a commission being paid.
The recommendation that a client purchase a commission product from LPL Financial
presents a conflict of interest, as the receipt of commissions provides an incentive to
recommend investment products based on commissions received, rather than on a
particular client’s need. Investment Advisor Representatives of Latko Wealth
Management, Ltd. however have a fiduciary duty to act in the best interests of their
clients. No client is under any obligation to purchase any commission products from LPL
Financial. The firm’s Chief Compliance Officer, David W. Latko, is available to address
any questions that a client or prospective client may have regarding this conflict of
interest.
Insurance Agent
You may also work with your investment advisor representative in his or her separate
capacity as an insurance agent. When acting in his or her separate capacity as an
insurance agent, the investment advisor representative may sell, for commissions, general
disability insurance, life insurance, annuities and other insurance products to you. As
such, your investment advisor representative in his or her separate capacity as an
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insurance agent may suggest that you implement recommendations of Latko Wealth
Management, Ltd. by purchasing disability insurance, life insurance, annuities or other
insurance products. This receipt of commissions creates an incentive for the
representative to recommend those products for which your investment advisor
representative will receive a commission in his or her separate capacity as an insurance
agent. Consequently, the advice rendered to you could be biased. You have the right to
decide whether to implement any insurance or annuity transaction. If you decide to
implement you have the right to implement through the professional of your choice.
Insurance products will only be offered in states where the representative offering
insurance is properly licensed.
The purchase of a securities and/or insurance commission product presents a conflict of
interest, as the receipt of commissions provides an incentive to recommend investment
products based on compensation, rather than on a particular client’s need. You always
have the right to decide to implement the purchase of a recommended commissionable
product. If a client decides to purchase a recommended commissionable product, that
client has the right to purchase through the professional of their choice.
Real Estate Broker
Latko Premier Properties, Ltd. is an affiliated entity under common control by David
W. Latko. The entity was originally formed in order to buy and sell personal real estate
and rental properties without the need to pay a commission to a real estate agent. Latko
Premier Properties, Ltd. is now an on-going operation open to the public. Tiffany O.
Latko who operates as the Marketing Director for Latko Wealth Management, Ltd. is also
a registered real estate agent for Latko Premier Properties. In the event that an advisory
client is buying or selling real estate, unrelated to an investment strategy, the services of
Latko Premier Properties, Ltd. are available. The potential conflict of interest is
mitigated because such real estate transactions occur based on the client’s independent
desire to buy or sell real estate that is not related to a client’s investment portfolio. In
addition, this potential conflict of interest is further mitigated due to an investment
advisor representative’s fiduciary duty to act in the best interests of their client.
Outside Radio, TV, Book and Magazine Writing
Latko Media Enterprises, Ltd. Is an affiliated entity under common control by David
W. Latko. The entity was formed to facilitate a place for David W. Latko’s book writings
and publishing plus a venue for his radio show “David Latko’s Money and More” show.
All designed to be separate from his financial advisory business
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Latko Wealth Management maintains a Code of Ethics, which serves to establish a standard of
business conduct for all employees that are based upon fundamental principles of openness,
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integrity, honesty, trust and fair dealing with you. The code of ethics includes guidelines
regarding personal securities transactions of its employees and investment advisor
representatives.
Affiliate and Employee Personal Securities Transactions Disclosure
Our firm or persons associated with our firm may buy or sell securities or hold a position
identical to clients. It is our policy that no Investment advisor representative will put his/her
interests before a client’s interest. Investment advisor representatives may not trade ahead of any
client and cannot trade for a better price than the price a client would obtain. It is the Investment
advisor representative’s responsibility to know which securities we are trading. Investment
advisor representatives are required to consult with the Compliance Department to determine
whether a security is an acceptable purchase or sale. We prohibit all Investment advisor
representatives from trading on non-public information and from sharing such information.
Investment advisor representatives may not invest in an initial public offering (IPO) for their
own accounts or those of related household members. Investment advisor representatives are
required to obtain approval from the Compliance Department prior to investing in a private
placement or other limited offerings. We do not allow “short-swing” trading or market timing.
Short-Swing trading, better known as the Short-Swing Profit rule, requires company insiders to
return any profits made from the purchase and sale of company stock if both transactions occur
within a six-month period. A company insider, as determined by the rule, is any officer, director
or holder of more than 10% of the company’s shares.
The code of ethics permits employees and investment advisor representatives or related persons
to invest for their own personal accounts in the same or different securities that an investment
advisor representative may purchase for clients in program accounts. This presents a potential
conflict of interest because trading by an employee or investment advisor representatives in a
personal securities account in the same or different security on or about the same time as trading
by a client could potentially disadvantage the client. Latko Wealth Management addresses this
conflict of interest by requiring in its code of ethics that employees and investment advisor
representatives report certain personal securities transactions and holdings to the Chief
Compliance Officer for review.
Neither Latko Wealth Management nor a related person recommends to clients, or buys or sells
for client accounts, securities in which they or a related person has a material financial interest.
An investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s
responsibility to provide fair and full disclosure of all material facts and to act solely in the best
interest of each of our clients at all times. Latko Wealth Management has a fiduciary duty to all
clients. Our fiduciary duty is considered the core underlying principle for our Code of Ethics
which also includes Insider Trading and Personal Securities Transactions Policies and
Procedures. We require all of our supervised persons to conduct business with the highest level
of ethical standards and to comply with all federal and state securities laws at all times. Upon
employment or affiliation and at least annually thereafter, all supervised persons will sign an
acknowledgement that they have read, understand, and agree to comply with our Code of Ethics.
Our firm and supervised persons must conduct business in an honest, ethical, and fair manner
and avoid all circumstances that might negatively affect or appear to affect our duty of complete
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loyalty to all clients. This disclosure is provided to give all clients a summary of our Code of
Ethics. However, if a client or a potential client wishes to review our Code of Ethics in its
entirety, a copy will be provided promptly upon request.
Reporting Requirements
Every Investment advisor representative who has access to client accounts must submit a report of
all personal securities holdings at the time of affiliation with us and annually thereafter. Such reports
must contain current information (not older than 45 days). Holding reports must contain the
following information:
• The title and type of security;
• The security symbol or CUSIP number;
• Number of Shares
• Amount
All Investment Advisor Representatives of Latko Wealth Management Ltd. are required to sign
an acknowledgment of their understanding and acceptance of the Code of Ethics.
Item 12 – Brokerage Practices
You are under no obligation to act on the financial planning recommendations of Latko Wealth
Management, Ltd. If we assist you in the implementation of any recommendations, we are
responsible to ensure that you receive the best execution possible.
Our recommendation of LPL Financial to our clients is based on our clients’ interests in
receiving best execution and the level of competitive, professional services LPL Financial
provides.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the best qualitative execution, taking into consideration the full range
of a broker-dealer’s services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although we will seek competitive rates, to
the benefit of all clients, we may not necessarily obtain the lowest possible commission rates for
specific client account transactions.
Latko Wealth Management receives non-soft dollar support services and/or products from LPL
Financial, many of which assist the Latko Wealth Management to better monitor and service
program accounts maintained at LPL Financial. These support services and/or products may be
received without cost, at a discount, and/or at a negotiated rate, and may include the following:
investment-related research;
•
• pricing information and market data;
•
software and other technology that provide access to client account data;
Page 27 of 45
• compliance and/or practice management-related publications;
• consulting services;
• attendance at conferences, meetings, and other educational and/or social events;
• marketing support;
• computer hardware and/or software; and,
• other products and services used in furtherance of investment advisory business operations.
These support services are provided to Latko Wealth Management, Ltd. based on the overall
relationship between Latko Wealth Management and LPL Financial. It is not the result of soft
dollar arrangements or any other express arrangements with LPL Financial that involves the
execution volume of client transactions executed with LPL Financial. Clients do not pay more
for services as a result of this arrangement. There is no corresponding commitment made by the
Latko Wealth Management to LPL Financial or any other entity to invest any specific amount or
percentage of client assets in any specific securities as a result of the arrangement.
These non-soft dollars are a benefit to Latko Wealth Management because the firm does not
have to produce or pay for the research, products or services. Consequently, Latko Wealth
Management may have an incentive to select, recommend or expand the brokerage services of
LPL Financial as a result of receiving the research or other products or services, rather than on
our clients’ interest in receiving most favorable execution. Our firm examined this potential
conflict of interest when we chose to enter into the relationship with LPL and we have
determined that the relationship is in the best interest of our firm’s clients and satisfies our
fiduciary obligations, including our duty to seek best execution.
Although the non-soft dollar investment research products and services that may be obtained by
our firm will generally be used to service all of our clients, a brokerage commission paid by a
specific client may be used to pay for research that is not used in managing that specific client’s
account.
Securities transactions in advisory accounts are generally executed through LPL Financial as the
qualified custodian and broker/dealer. Investment adviser representatives do not maintain
discretionary authority in determining the broker/dealer with whom orders for the purchase and
sale of securities are placed for execution or the commission rates at which such transactions are
effected.
Each client that chooses LPL Financial will be required to establish an account if not already
done. Please note that not all advisors have this requirement.
For advisory services, Latko Wealth Management and its related persons may aggregate
transactions in equity and fixed income securities for a client with other clients to improve the
quality of execution. When transactions are so aggregated, the actual prices applicable to the
aggregated transactions will be averaged, and the client account will be deemed to have
purchased or sold its proportionate share of the securities involved at the average price obtained.
The Applicant and its related persons may determine not to aggregate transactions, for example,
based on the size of the trades, number of client accounts, the timing of trades, the liquidity of
Page 28 of 45
the securities and the discretionary or non-discretionary nature of the trades. If the Applicant or
its related persons do not aggregate orders, some clients purchasing securities around the same
time may receive a less favorable price than other clients. This means that this practice of not
aggregating may cost clients more money.
Latko Wealth Management, Ltd is independently owned and operated but is not affiliated with
our Qualified Custodians. The primary factor in suggesting a broker/dealer or custodian is that
the services of the recommended firm are provided in a cost-effective manner. While quality of
execution at the best price is an important determinant, best execution does not necessarily mean
lowest price and it is not the sole consideration. The trading process of any broker/dealer and
money manager suggested by Latko Wealth Management, Ltd. must be efficient, seamless, and
straight-forward. Overall custodial support services, trade correction services and statement
preparation are some of the other factors determined when suggesting a broker/dealer.
The Qualified Custodians provide us with access to their institutional trading and custody
services, which are typically not available to retail investors. These services generally are
available to independent investment advisors at no charge to them so long as the independent
investment advisors maintain a minimum amount of assets with the custodian.
The Qualified Custodians do not charge separately for custody but are compensated by account
holders through commissions or other transaction-related fees for securities trades that are
executed by recommended money managers through the custodian or that settle into a custodian
account.
These benefits include, but are not necessarily limited to: receipt of duplicate client
confirmations and bundled duplicate statements; access to a trading desk; access to block trading
which provides the ability to aggregate securities transactions and allocate the appropriate shares
to client accounts; the ability to have investment advisory fees deducted directly from client
accounts; access to an electronic communications network for client order entry and account
information; and access to mutual funds that generally require significantly higher minimum
initial investments or are generally only available to institutional investors.
Client Participation in Transactions
In general, we make investment decisions for each account independently from those of other
accounts. We make these decisions with specific reference to the circumstances and objectives
of each account. Accounts may receive allocations of securities or investments different from
other accounts. Through the allocation process, we base these allocations on a number of factors
including, but not limited to, the trade rotation policy, previous transactions, account restrictions,
account size, tax status, risk tolerance, cash and liquidity. We will seek to be consistent in our
investment approach for all accounts with the same or similar investment objectives, strategies
and restrictions. However, the act of purchasing, selling or holding a security for one account
does not mean that we will do the same for other accounts. We will place transactions for some
accounts in securities already owned by other accounts. We also may purchase (or sell) a
security on behalf of some accounts that was sold (or purchased) on behalf of other accounts.
Trading Errors
Page 29 of 45
Even with our best efforts and controls, trade errors may happen. All trade errors will be brought
to the attention of the Head Trader and the Chief Compliance Officer immediately upon
discovery. We will work to formulate the best resolution for the client. In the event of a trade
error, errors will be corrected before the current day market close (if possible) and no later than
next market close date and with the intent to make the client whole. Ideally, when possible, trade
errors will be moved from the client’s account to either our trade error account with the
broker/dealer that executed the trade or that broker/dealer’s trade error account, depending upon
which party is responsible for the error. In cases in which we are responsible for the error, all
losses will be paid by us and all gains will be retained by the custodian. In cases in which the
custodian is responsible for the error, we will follow the procedures of the custodian with respect
to any gains or losses in the trade error account. Please be advised that any trade errors that
result from inaccurate instructions provided by the client remain the financial responsibility of
the client.
Item 13 – Review of Accounts
Reviews are conducted on an ongoing basis by David W. Latko, the Chief Compliance Officer.
All investment supervisory clients are advised that it remains their responsibility to advise Latko
Wealth Management, Ltd. of any changes in their investment objectives and/or financial
situation. All clients (in person, via telephone) are encouraged to review financial planning
issues (to the extent applicable), investment objectives and account performance with their
investment advisor representative on an annual basis.
Client review periods vary between quarterly to annually depending on market conditions, the
client's funding needs and changes in investment objectives. Occasionally a review may result
in a "no change" recommendation. If a client has a change in their financial situation Latko
Wealth Management will perform a review to make sure that the portfolio is appropriate for the
client and meets the cash needs of the time. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly from
the broker-dealer/custodian and/or program sponsor for accounts.
Item 14 – Client Referrals and Other Compensation
Latko Wealth Management may receive an economic benefit from LPL Financial such as,
financial assistance or the sponsorship of conferences and educational sessions, marketing
support, payments in connection with the transition of association from another broker/dealer or
investment advisor firm to LPL Financial, incentive awards, payment of travel expenses, and
tools to assist investment advisor representative in providing various services to clients.
Latko Wealth Management and employees may receive additional compensation from product
sponsors. However, such compensation may not be tied to the sales of any products.
Compensation may include such items as gifts valued at less than $100 annually, an occasional
dinner or ticket to a sporting event, or reimbursement in connection with educational meetings
with investment advisor representative, client workshops or events, marketing events or
advertising initiatives, including services for identifying prospective clients. Product sponsors
may also pay for, or reimburse Latko Wealth Management for the costs associated with,
Page 30 of 45
education or training events that may be attended by Latko Wealth Management employees and
investment advisor representatives and for Latko Wealth Management sponsored conferences
and events.
Such additional compensation represents a conflict of interest however IARs of Latko Wealth
Management have a fiduciary duty to act in the client’s best interest.
Latko Wealth Management does not currently have any agreements in place to pay solicitors a
portion of advisory fees. Latko Wealth Management does not currently directly or indirectly
compensate any person who is not a supervised person for client referrals.
Latko Wealth Management does not receive any other economic benefit for providing investment
advice or other advisory service from someone who is not a client.
Item 15 – Custody
Latko Wealth Management, Ltd. does not have actual, electronic, physical or constructive
custody of client funds or securities. LPL Financial will serve as the qualified custodian of client
assets on behalf of the Latko Wealth Management, Ltd. LPL Financial as the qualified custodian
is responsible for directly calculating and deducting advisory fees based on authorization
provided by the client under separate agreement not the advisor. Latko Wealth Management,
Ltd. does not have the direct ability to withdraw management fees. LPL Financial also sends
statements at least quarterly to clients showing all disbursements in account including the
amount of the advisory fees paid to advisor, the value of client assets upon which advisor’s fee
was based, and the specific manner in which advisor’s fee was calculated. Latko Wealth
Management, Ltd. urges you to carefully review the statements provided by LPL Financial as the
qualified custodian.
Item 16 - Investment Discretion
The client can engage Latko Wealth Management, Ltd. to provide investment advisory services
on a discretionary basis. Prior to Latko Wealth Management assuming discretionary authority
over a client’s account, the client shall be required to grant permission by executing an Advisory
Agreement, naming Latko Wealth Management, Ltd. as the client’s attorney and agent in fact,
granting Latko Wealth Management, Ltd. full authority to buy and/or sell the type and amount of
securities on behalf of a client, or otherwise effect investment transactions involving the assets in
the client’s name found in the discretionary account. The Agreement grants us the authority to
decide what securities are bought or sold in your account(s) and the authority to implement those
decisions without being required to obtain your approval.
Latko Wealth Management, Ltd does not have discretionary authority to determine the
broker/dealer to be used for a purchase or sale of securities for a client’s account or the
commission rates to be paid to a broker or dealer for a client’s securities transaction. Clients
who engage Latko Wealth Management, Ltd. on a discretionary basis may, at any time, impose
restrictions, in writing, on Latko Wealth Management, Ltd. discretionary authority (i.e. limit the
types/amounts of particular securities purchased for their account, exclude the ability to purchase
securities with an inverse relationship to the market, limit or proscribe the use of margin, etc.).
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Clients may also elect to have a non-discretionary account where, if accepted, Latko Wealth
Management, Ltd. will secure the client’s permission prior to effecting any securities
transactions in the client’s account.
Item 17 – Voting Client Securities
Latko Wealth Management, Ltd. does not vote client proxies. Clients will otherwise receive
their proxies or other solicitations directly from their custodian. Clients may contact Latko
Wealth Management, Ltd at (815) 469-8887 to discuss any questions they may have with a
particular solicitation. To request assistance on a proxy voting issue please contact the offering
company.
Asset Management Services
You are responsible for exercising your right to vote proxies for any and all securities
maintained in your accounts unless you hold an ERISA account with us. ERISA accounts would
require our proxy vote if managed at some later date. We do not currently provide advice on
proxy materials on behalf of your non-ERISA advisory accounts.
Class Action Suits
A class action is a procedural device used in litigation to determine the rights of and remedies, if
any, for large numbers of people whose cases involve common questions of law and/or fact.
Class action suits frequently arise against companies that publicly issue securities, including
securities recommended by investment advisors to clients. With respect to class action suits and
claims, you (or your agent) will have the responsibility for class actions or bankruptcies,
involving securities purchased for or held in your account. We do not provide such services and
are not obligated to forward copies of class action notices we may receive to you or your agents.
Item 18 – Financial Information
Latko Wealth Management, Ltd. may or may not have discretion over client funds as indicated
in the advisory agreement.
Latko Wealth Management does not require or solicit prepayment of more than $500 in fees per
client, six months or more in advance or otherwise have actual or constructive custody of client
funds. There are no financial conditions that are reasonably likely to impair the firm’s ability to
meet contractual commitments to clients. At no time has Latko Wealth Management been the
subject of a bankruptcy petition.
Our Firm has obtained financial assistance by participating in the Paycheck Protection Program
(“PPP”) established by the U.S. Small Business Administration (“SBA”). PPP is intended to
assist us with maintaining our business in response to the COVID-19 pandemic by providing
low- interest loans for business essentials. This loan has been forgiven.
Page 32 of 45
Item 19 – Requirements for State Registered Advisors
Investment adviser representatives of Latko Wealth Management may receive compensation for the
sale of securities or other investment products in their capacity as a registered representative of LPL
Financial. Latko Wealth Management currently has only one management person: David
W. Latko. Education and business background can be found on the Form ADV Part 2B brochure
supplement for such individual and in Item 4 above. Mr. Latko has not been involved in
arbitration or material events that require disclosure nor is he compensated for advisory services
with performance-based fees.
David W. Latko does not have a relationship or other arrangement with an issuer of securities.
Any such financial industry activity and affiliation is disclosed in Item 10 above.
Approximately 70% to 80% of Mr. Latko’s time is spent providing advisory services. The
balance of his time is allocated approximately:
• up to 10% - Brokerage business through LPL Financial;
• up to 10% - Real estate transactions and rental properties through Latko Premier
Properties, Ltd.;
• up to 5% - Author, Writer and Publisher of investment related and non-investment related
books and magazine articles.
David W. Latko is the owner of Latko Media Enterprises, Ltd. Latko Media Enterprises, Ltd. was
started to encompass his writing, seminars and public speaking as well as a radio show that is no
longer in production.
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ADV 2B – David W. Latko
Item 1 - Cover Page
David W. Latko
CRD No. 1013326
45 East Colorado Avenue | Frankfort, IL 60423
(815) 469-8887 – phone
(815) 469-8808 – fax
http://www.latkowealth.com
December 5, 2025
This brochure supplement provides information about David W. Latko that supplements the Latko
Wealth Management, Ltd. brochure. You should have received a copy of that brochure. Please contact
David W. Latko, Jr., Chief Compliance Officer, if you did not receive the Latko Wealth Management
Ltd. brochure or if you have any questions about the contents of this supplement.
information about David W. Latko
is available on
the SEC's website at
Additional
www.adviserinfo.sec.gov.
Page 34 of 45
Item 2 - Educational Background and Business Experience
This section of the brochure supplement includes the supervised person’s name, age (or year of
birth), formal education after high school, and business background (including an identification of
the specific positions held) for the preceding five years.
David W. Latko
Year of birth: 1953
Education
The following information details your Investment advisor representative’s formal education. If a
degree was attained, the type of the degree will be listed next to the name of the institution. If a
degree is not listed, the Investment advisor representative attended the institution but did not attain
a degree.
University of Denver; Master of Science
09/01/1974 - 08/01/1975
Indiana University; Master of Public Administration
09/01/1973 - 05/01/1975
Indiana University; BS in Education
09/01/1969 - 05/31/1973
Business Experience
The following information details your Investment advisor representative’s business experience for
at least the past 5 years.
Latko Wealth Management, Ltd – President, CCO, Investment Adviser Representative
01/2016 – Present
Latko Wealth Management, Ltd – President, Registered Representative and Investment
Advisor Representative through LPL Financial
11/1989 - Present
Professional Designations
The following provides information on professional designation(s) that your Investment advisor
representative earned.
Certified Divorce Financial Analyst - CDFA Institute for Divorce Financial Analyst 09/2003
Designation: Certified Divorce Financial Analyst (CDFA).Issuing Organization: The
Institute for Divorce Financial Analysts. Prerequisites/Experience Required: 2 years of
experience in the financial services field. Educational Requirements: Self-study course.
Continuing Education: 20 hours every 2 years.
Chartered Retirement Planning Counselor - CRPC® College for Financial Planning 08/1997
Page 35 of 45
Designation: Charted Retirement Planning Counselor (CRPC®). Issuing Organization:
College for Financial Planning. Prerequisites/Experience Required: None. Educational
Requirements: Must complete a 6-8 week study curriculum and final examination.
Continuing Education: 16 hours of continuing education every two years, reaffirming
adherence to the Standards of Professional Conduct and complying with self-disclosure
requirements.
Item 3 - Disciplinary Information
This section includes any legal or disciplinary events and material to a client's or prospective
client's evaluation of the supervised person.
There are no legal or disciplinary event(s) to disclose.
Item 4 - Other Business Activities
This section includes any relationship between the advisory business and the supervised person’s
other financial industry activities that creates a material conflict of interest with clients and
describes the nature of the conflict and generally how it is addressed. If the supervised person is
actively engaged in any investment-related business or occupation, including if the supervised
person is registered, or has an application pending to register, as a broker-dealer, registered
representative of a broker-dealer, futures commission merchant (“FCM”), commodity pool
operator (“CPO”), commodity trading advisor (“CTA”), or an associated person of an FCM, CPO,
or CTA, the business relationship, if any, between the advisory business and the other business is
disclosed below.
Registered Representative
David W. Latko is a Registered Representative with LPL Financial. In such a capacity, he
offers securities and receives normal and customary commissions as a result of securities
transactions. This presents a conflict of interest to the extent that he recommends that a
client invest in a security which results in a commission being paid to him.
Insurance Agent
David W. Latko is a licensed insurance agent through numerous insurance companies. In
such a capacity, he offers insurance products and receives normal and customary
commissions as a result of such a purchase. This presents a conflict of interest to the extent
that he recommends the purchase of an insurance product which results in a commission
being paid to him as an insurance agent.
Dually Registered with LPL Financial, an SEC registered Investment Adviser
David W. Latko is dually registered with LPL Financial, an unaffiliated SEC registered
investment adviser. Investment advice is provided through LPL Financial for a fee separate
and apart from the investment advisory services your advisor offers through Latko Wealth
Management. Prior to receiving investment advice through this separate entity, clients are
required to enter into a separate agreement with LPL Financial.
Page 36 of 45
Licensed Real Estate Agent or Broker
Your investment advisor representative is also a real estate broker or agent and may receive
commissions for the purchase or sale of real estate. This activity is conducted through a
separate entity outside of his or her relationship with Latko Wealth Management. If you
also engage with your investment advisor representative as a real estate broker or agent, you
may wish to discuss with him or her any questions you have about the compensation he
receives from real estate transactions.
Outside Radio, TV, Book and Magazine Writing
Latko Media Enterprises, Ltd. Is an affiliated entity under common control by David W.
Latko. The entity was formed to facilitate a place for David W. Latko’s book writings and
publishing plus a venue for his radio show “David Latko’s Money and More” show. All
designed to be separate from his financial advisory business
Item 5 - Additional Compensation
This section includes details regarding if someone who is not a client provides an economic benefit
to the supervised person for providing advisory services. For purposes of this Item, economic
benefits include sales awards and other prizes, but not the supervised person’s regular salary, if
any.
Your investment advisor representative may receive economic benefits from persons other
than clients in connection with advisory services. Your investment advisor representative
provides services in an Asset Management account and may recommend mutual funds.
Only no-load and load-waived mutual funds are available to be purchased in such asset
management accounts. However, some of these mutual funds may pay distribution or
service fees (e.g., 12b-1 fees) payable to LPL Financial. However, when your investment
advisor representative provides investment advisory services, it is as a fiduciary under the
Investment Advisers Act and has a duty to act in your best interest and to make full and fair
disclosure to you of all material facts and conflicts of interest. Your investment advisor
representative may receive compensation from product sponsors. Compensation may
include such items as gifts valued at less than $100 annually, an occasional dinner or ticket
to a sporting event, or reimbursement in connection with educational or training events or
marketing or advertising initiatives. Such compensation may not be tied to the sale of any
products. Your investment advisor representative receives compensation as a result of your
participation in LPL Investment advisor representative programs. LPL Financial shares a
portion of the account fee you pay with your advisor, which may be more than what would
have been received at another investment advisor firm. This compensation may also include
other types of compensation, such as bonuses, awards or other things of value offered by
LPL Financial. LPL Financial may pay your advisor in different ways, such as payments
based on production, awards of stock options to purchase shares of LPL Financial’s parent
company, LPL Financial Holdings Inc., reimbursement of fees that he may pay to LPL
Financial for items such as administrative services, and other things of value such as free or
reduced-cost marketing materials, payments in connection with the transition of association
from another broker/dealer or investment advisor firm to LPL Financial, advances of
advisory fees, or attendance at LPL Financial’s national conference or top producer forums
Page 37 of 45
and events. LPL Financial may pay your advisor this compensation based on his overall
business production and/or on the amount of assets serviced in LPL Investment advisor
representative programs. Therefore, the amount of this compensation may be more than
what would be received if a client participated in other LPL Financial programs, programs
of other investment advisor firms or paid separately for investment advice, brokerage and
other client services. Therefore, your advisor may have a financial incentive to recommend
an advisory program over other programs and services. However, your advisor may only
recommend a program or service that is believed to be appropriate for you.
Item 6 - Supervision
This section explains how Latko Wealth Management supervises the supervised person, including
how the advice the supervised person provided to clients is monitored.
Latko Wealth Management maintains a supervisory structure and system reasonably
designed to prevent violations of applicable state rules and regulations. In addition,
compliance staff uses tools that monitor the advisory services provided by your investment
advisor representative, for example, with respect to asset allocation, concentration, and
account activity. The Chief Compliance Officer, is responsible for administering the Latko
Wealth Management policies and procedures for investment advisory activities and for
regularly evaluating their effectiveness. The Chief Compliance Officer can be reached at
(815) 469-8887.
Item 7 - Requirements for State-Registered Advisers
In addition to the events listed in Item 3 of Part 2B, if the supervised person has been involved in
one of the events listed below, disclose all material facts regarding the event. An award or
otherwise being found liable in an arbitration claim alleging damages in excess of $2,500, involving
any of the following:
(a) an investment or an investment-related business or activity;
(b) fraud, false statement(s), or omissions;
(c) theft, embezzlement, or other wrongful taking of property;
(d) bribery, forgery, counterfeiting, or extortion; or
(e) dishonest, unfair, or unethical practices.
An award or otherwise being found liable in a civil, self-regulatory organization, or administrative
proceeding involving any of the following:
(a) an investment or an investment-related business or activity;
(b) fraud, false statement(s), or omissions;
(c) theft, embezzlement, or other wrongful taking of property;
(d) bribery, forgery, counterfeiting, or extortion; or
(e) dishonest, unfair, or unethical practices.
If the supervised person has been the subject of a bankruptcy petition, disclose that fact, the date
the petition was first brought, and the current status.
David W. Latko has not been involved in any of the above listed events or the
subject of a bankruptcy petition.
Page 38 of 45
ADV 2B – David W. Latko, Jr.
Item 1 - Cover Page
David W. Latko, Jr.
CRD No. 6147725
45 East Colorado Avenue | Frankfort, IL 60423
(815) 469-8887 – phone
(815) 469-8808 – fax
http://www.latkowealth.com
December 5, 2025
This brochure supplement provides information about David W. Latko Jr. that supplements the Latko
Wealth Management disclosure brochure. You should have received a copy of that brochure that
describes the investment advisory services offered through Latko Wealth Management, an
investment advisor firm. Please contact Latko Wealth Management at the telephone number above if
you did not receive their brochure or if you have any questions about the contents of this supplement.
Additional information about your Investment Advisor Representative is available on the SEC’s
website at www.adviserinfo.sec.gov.
Page 39 of 45
Item 2 - Educational Background and Business Experience
This section of the brochure supplement includes the supervised person’s name, age (or year of
birth), formal education after high school, and business background (including an identification of
the specific positions held) for the preceding five years.
David W. Latko, Jr.
Year of birth: 1994
Education
The following information details your Investment advisor representative’s formal education. If a
degree was attained, the type of the degree will be listed next to the name of the institution. If a
degree is not listed, the Investment advisor representative attended the institution but did not attain
a degree.
Mr. Latko received his degree from Olivet Nazarene University in May of 2016.
Business Experience
The following information details your Investment advisor representative’s business experience for
at least the past 5 years.
Latko Wealth Management, Ltd. – Investment Advisor Representative
05/2016 – Present
Latko Wealth Management, Ltd. – Marketing Associate
01/2012 – 05/2016
Student – Olivet Nazarene University
09/2012 – 05/2016
Item 3 - Disciplinary Information
This section includes any legal or disciplinary events and material to a client's or prospective
client's evaluation of the supervised person.
There are no legal or disciplinary event(s) to disclose.
Item 4 - Other Business Activities
This section includes any relationship between the advisory business and the supervised person’s
other financial industry activities that creates a material conflict of interest with clients and
describes the nature of the conflict and generally how it is addressed. If the supervised person is
actively engaged in any investment-related business or occupation, including if the supervised
person is registered, or has an application pending to register, as a broker-dealer, registered
representative of a broker-dealer, futures commission merchant (“FCM”), commodity pool
operator (“CPO”), commodity trading advisor (“CTA”), or an associated person of an FCM, CPO,
or CTA, the business relationship, if any, between the advisory business and the other business is
Page 40 of 45
disclosed below.
Insurance Agent
David W. Latko Jr. is a licensed insurance agent through numerous insurance companies. In
such a capacity, he offers insurance products and receives normal and customary
commissions as a result of such a purchase. This presents a conflict of interest to the extent
that he recommends the purchase of an insurance product which results in a commission
being paid to him as an insurance agent.
Tifda, LLC
Mr. Latko owns a non-investment related personal real estate venture.
Item 5 - Additional Compensation
This section includes details regarding if someone who is not a client provides an economic benefit
to the supervised person for providing advisory services. For purposes of this Item, economic
benefits include sales awards and other prizes, but not the supervised person’s regular salary, if
any.
Your investment advisor representative may receive economic benefits from persons other
than clients in connection with advisory services. Your investment advisor representative
provides services in an Asset Management account and may recommend mutual funds.
Only no-load and load-waived mutual funds are available to be purchased in such asset
management accounts. However, some of these mutual funds may pay distribution or
service fees (e.g., 12b-1 fees) payable to LPL Financial. However, when your investment
advisor representative provides investment advisory services, it is as a fiduciary under the
Investment Advisers Act and has a duty to act in your best interest and to make full and fair
disclosure to you of all material facts and conflicts of interest. Your investment advisor
representative may receive compensation from product sponsors. Compensation may
include such items as gifts valued at less than $100 annually, an occasional dinner or ticket
to a sporting event, or reimbursement in connection with educational or training events or
marketing or advertising initiatives. Such compensation may not be tied to the sale of any
products. Your investment advisor representative receives compensation as a result of your
participation in LPL Investment advisor representative programs. LPL Financial shares a
portion of the account fee you pay with your advisor, which may be more than what would
have been received at another investment advisor firm. This compensation may also include
other types of compensation, such as bonuses, awards or other things of value offered by
LPL Financial. LPL Financial may pay your advisor in different ways, such as payments
based on production, awards of stock options to purchase shares of LPL Financial’s parent
company, LPL Financial Holdings Inc., reimbursement of fees that he may pay to LPL
Financial for items such as administrative services, and other things of value such as free or
reduced-cost marketing materials, payments in connection with the transition of association
from another broker/dealer or investment advisor firm to LPL Financial, advances of
advisory fees, or attendance at LPL Financial’s national conference or top producer forums
and events. LPL Financial may pay your advisor this compensation based on his overall
business production and/or on the amount of assets serviced in LPL Investment advisor
representative programs. Therefore, the amount of this compensation may be more than
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what would be received if a client participated in other LPL Financial programs, programs
of other investment advisor firms or paid separately for investment advice, brokerage and
other client services. Therefore, your advisor may have a financial incentive to recommend
an advisory program over other programs and services. However, your advisor may only
recommend a program or service that is believed to be appropriate for you.
Item 6 - Supervision
This section explains how Latko Wealth Management supervises the supervised person, including
how the advice the supervised person provided to clients is monitored.
Latko Wealth Management maintains a supervisory structure and system reasonably
designed to prevent violations of applicable state rules and regulations. In addition,
compliance staff uses tools that monitor the advisory services provided by your investment
advisor representative, for example, with respect to asset allocation, concentration, and
account activity. The Chief Compliance Officer, is responsible for administering the Latko
Wealth Management policies and procedures for investment advisory activities and for
regularly evaluating their effectiveness. The Chief Compliance Officer can be reached at
(815) 469-8887.
Item 7 - Requirements for State-Registered Advisers
In addition to the events listed in Item 3 of Part 2B, if the supervised person has been involved in
one of the events listed below, disclose all material facts regarding the event. An award or
otherwise being found liable in an arbitration claim alleging damages in excess of $2,500, involving
any of the following:
(a) an investment or an investment-related business or activity;
(b) fraud, false statement(s), or omissions;
(c) theft, embezzlement, or other wrongful taking of property;
(d) bribery, forgery, counterfeiting, or extortion; or
(e) dishonest, unfair, or unethical practices.
An award or otherwise being found liable in a civil, self-regulatory organization, or administrative
proceeding involving any of the following:
(a) an investment or an investment-related business or activity;
(b) fraud, false statement(s), or omissions;
(c) theft, embezzlement, or other wrongful taking of property;
(d) bribery, forgery, counterfeiting, or extortion; or
(e) dishonest, unfair, or unethical practices.
If the supervised person has been the subject of a bankruptcy petition, disclose that fact, the date
the petition was first brought, and the current status.
David W. Latko, Jr. has not been involved in any of the above listed events or the subject of a
bankruptcy petition.
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Latko
Wealth Management, Ltd.
A Registered Investment Advisor
LATKO WEALTH MANAGEMENT, LTD.
PRIVACY NOTICE – JANUARY 2, 2025
Categories of Personal Information We Collect
We have collected some or all of the following categories of personal information from individuals within
the last twelve (12) months:
▪
Identifiers, such as name, contact details and address (including physical address, email
address and Internet Protocol address), and other identification (including social security
number, passport number and drivers’ license or state identification card number);
▪ Other customer records, such as telephone number, signature, bank account number,
other financial information (including accounts and transactions with other institutions and
anti-money laundering information), and verification documentation and information
regarding clients’ status under various laws and regulations (including social security
number, tax status, income and assets);
▪ Protected classification characteristics under state or federal law, such as date of birth,
citizenship and birthplace;
▪
▪ Commercial information, such as account data and other information contained in any
document provided by clients to authorized service providers (whether directly or
indirectly), risk tolerance, transaction history, investment experience and investment
activity; and
Internet or other electronic network activity information, such as information regarding your
use of our website and client portal (e.g., cookies, browsing history and/or search history),
as well as information you provide to us when you correspond with us in relation to
inquiries.
Within the last twelve (12) months, we have shared each of the categories of personal information collected
with affiliates and third-party service providers, and we collect personal information from the sources set
forth above.
Purposes for Collecting Personal Information
We may collect or share the personal information we collect about you for one or more of the following
business or commercial purposes:
▪ performing services to you, including but not limited to:
•
the administrative processes (and related communication) in preparing for account
opening and closing and the processing of transactions;
• ongoing communication with you, your representatives, advisors and agents;
• ongoing operations, administrative, accounting, reporting, account maintenance
and other processes and communication required to invest, reinvest and otherwise
monitor your assets;
• keeping you informed about our business;
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• as required for a broker-dealer firm to supervise certain activities of the firm’s
representatives who are also registered with a broker-dealer firm.
▪ auditing and verifications related to client interactions, including but not limited to, verifying
the quality and effectiveness of services and compliance;
▪ detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal
activity; and
▪ complying with U.S., state, local and non-U.S. laws, rules and regulations.
WE DO NOT SELL ANY OF THE PERSONAL INFORMATION WE COLLECT ABOUT YOU
TO THIRD PARTIES.
Deletion Rights
You have the right to request that we delete any of your personal information that we retain, subject to
certain exceptions, including, but not limited to, our compliance with U.S., state, local and non-U.S. laws,
rules and regulations.
Disclosure and Access Rights
You have the right to request that we disclose to you certain information regarding our collection, use,
disclosure and sale of personal information specific to you over the last twelve (12) months. Such
information includes:
▪ The categories of personal information we collected about you;
▪ The categories of sources from which the personal information is collected;
▪ Our business or commercial purpose for collecting such personal information;
▪ Categories of third parties with whom we share the personal information;
▪ The specific pieces of personal information we have collected about you; and
▪ Whether we disclosed your personal information to a third party, and if so, the categories
of personal information that each recipient obtained.
No Discrimination
We will not discriminate against you for exercising your rights, including by denying service, suggesting
that you will receive, or charging, different rates for services or suggesting that you will receive, or
providing, a different level or quality of service to you.
How to Exercise Your Rights
To exercise any of your rights under applicable privacy laws, or to access this notice in an alternative format,
please submit a request using any of the methods set forth below.
submit your
request
and
telephone number by
email
to
a
Via email: david.w.latko@latkowealth.com
Telephone: please
david.w.latko@latkowealth.com and we will call you between 9 a.m. and 6 p.m. Eastern Time.
We will contact you to confirm receipt of your request and request any additional information necessary to
verify your request. We verify requests by matching information provided in connection with your request
to information contained in our records. Depending on the sensitivity of the request and the varying levels
of risk in responding to such requests (for example, the risk of responding to fraudulent or malicious
requests), we may request additional information in order to verify your request. You may designate an
authorized agent to make a request on your behalf, provided that you provide a signed agreement verifying
such authorized agent’s authority to make requests on your behalf, and we may verify such authorized
person’s identity using the procedures above.
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Information Collection and Use for SMS Communications
Latko Wealth Management, Ltd. is committed to protecting your privacy and ensuring transparency about
how your information is collected, used, and shared. Below are the details about our practices, specifically
regarding SMS communications and consent.
Information Collected
We collect the following information as part of our SMS consent and communication process:
• Phone number
• Verbal consent date and time
• Method of communication (e.g., phone call, face-to-face)
• Agent or representative name
This information is collected solely for the purpose of sending you SMS messages as per your consent and
ensuring compliance with carrier requirements.
Use of Information
The information collected will be used to:
• Send conversational or informational SMS messages.
• Log and verify consent for compliance purposes.
• Respond to any opt-out requests or inquiries.
We will not share, sell, or distribute your information to third parties.
Verbal Consent Requirements
To send you SMS messages, we obtain your consent verbally during a phone call or in-person conversation.
During this process:
• Our representative reads a standardized script to inform you of:
o Types of messages you will receive.
o Message frequency.
o Message and data rates that may apply.
o Opt-out and help options.
• You are given the opportunity to decline receiving SMS messages.
We log all verbal consents, including the date, time, and details of the interaction.
Opting Out
You may opt out of receiving SMS messages at any time by replying with the word "STOP" to any message
you receive from us. Once an opt-out request is received:
• Your phone number will be added to our do-not-contact list.
• You will not receive any further SMS messages from us related to the campaign you opted out of.
If you wish to receive SMS messages again after opting out, you may contact us to provide consent again.
Privacy and Data Protection
Your information is stored securely and used only for the purposes outlined above. We employ appropriate
technical and organizational measures to protect your data from unauthorized access or disclosure.
Terms of Service
By consenting to receive SMS messages from Latko Wealth Management, Ltd., you agree to the following:
• Messaging frequency may vary based on your interactions or our service updates.
• Standard message and data rates may apply as per your mobile carrier.
• You can
text "HELP" for assistance or visit https://www.latkowealth.com/Compliance-
Documents.3.htm and https://www.latkowealth.com/ for more information.
Contact Us
If you have questions about this Privacy Policy or your data, please contact us at:
• Phone: (815) 469-8887
• Email: David.W.Latko@LatkoWealth.com
• Address: 45 E Colorado Ave. Frankfort, IL 60423
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For account holders under the age of 13… (Ex: UTMA) *Some state laws give residents additional rights
to limit sharing. Under these laws, we may not be able to share information of minors who are of a certain
age. In some states, this age is 13 years old. In order to share this information, we must first written
permission (“opting-in”). If we do not receive permission to share personal information, then we are
prohibited from sharing it or processing it for targeted advertising:
I give you permission to share my personal information:
Signature of Client(s): _____________________________
Printed Name: ___________________________________
Our goal is to respond to any verifiable consumer request within forty-five (45) days of our receipt of such
request. We will inform you in writing if we cannot meet that timeline. Please contact David W. Latko, the
Chief Compliance Officer of Latko Wealth Management, Ltd., at david.w.latko@latkowealth.com with any
questions about this Privacy Notice.
PRIVACY NOTICE SUPPLEMENT: COLORADO RESIDENTS
Colorado law requires us to disclose that you may request to be placed on our “do not call” list at any time by calling us
at (815) 469-8887. To obtain further information, contact The Office of the Attorney General, Colorado Department of
Law at 1300 Broadway, 10th Floor, Denver, CO 80203; phone (720) 508-6000.
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