View Document Text
Laurel Wealth Planning LLC
Form ADV Part 2A
Investment Adviser Brochure
May 28, 2025
This brochure provides information about the qualifications and business practices of Laurel Wealth
Planning LLC. If you have any questions about the contents of this brochure, please contact Mallory
Kretman, Chief Compliance Office, at 952.854.6250 and/or Mallory.Kretman@laurelwealthplanning.com.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Laurel Wealth Planning LLC is a registered investment adviser. Registration of an investment adviser
does not imply any level of skill or training.
Additional information about Laurel Wealth Planning LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Laurel Wealth Planning LLC’s CRD number is 122035.
3300 Edinborough Way, Suite 790
Edina, MN 55435
952.854.6250
laurel.wealthplanning@laurelwealthplanning.comwww.laurelwealthplanning.com
Item 2: Summary of Material Changes
Annual Update
This Item of the brochure is updated if material changes have occurred during the
course of Laurel Wealth Planning LLC’s (LWP or the Firm) fiscal year; or with the LWP’s
Annual Updating Amendment (ADV).
Material Changes since the Last Update
Since the last annual filing of this Form ADV Part 2, dated February 25, 2025, the
following material changes have occurred:
Item 4 – Effective May 1, 2025, Mallory Kretman is Chief Compliance Officer of Laurel
Wealth Planning LLC.
Please note, this section only discusses changes we consider material and not all
changes made.
Full Brochure Available
We will provide you with a new Brochure as necessary based on material changes or
new information, at any time, without charge.
LWP’s Brochure may be requested by contacting Mallory Kretman, Chief Compliance
Office, at 952.854.6250 and/or Mallory.Kretman@laurelwealthplanning.com
information about LWP
is also available via
Additional
the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s web site also provides information about any
persons affiliated with LWP who are registered, or are required to be registered, as
investment adviser representatives of LWP.
2 Laurel Wealth Planning LLC
Item 3 Table of Contents
Page
Item 1 Cover Page
1
Item 2 Summary of Material Changes
2
Item 3 Table of Contents
3
Item 4 Advisory Business
4
Item 5 Fees and Compensation
6
Item 6 Performance-Based Fees and Side-By-Side Management
9
Item 7 Types of Clients
9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
9
Item 9 Disciplinary Information
10
Item 10 Other Financial Industry Activities and Affiliations
10
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
10
Item 12 Brokerage Practices
12
Item 13 Review of Accounts
14
Item 14 Client Referrals and Other Compensation
15
Item 15 Custody
15
Item 16 Investment Discretion
15
Item 17 Voting Client Securities
16
Item 18 Financial Information
16
Privacy Notice
16
Form ADV Part 2b for Each Supervised Person
18
3 Laurel Wealth Planning LLC
Item 4: Advisory Business
Firm Description and Types of Advisory Services
LWP is an investment adviser and is a fiduciary that is required to act in a client’s best
interest at all times. LWP offers wealth management and financial planning services for
individuals, pension and profit sharing plans,
trusts, estates and charitable
organizations, and corporations. LWP was founded in 1998.
Principal Owners
The majority owner of LWP is Laura A. Kuntz, President, CEO, and Administrative
Officer. Mallory Kretman is Secretary, Chief Compliance Officer, and minority owner of
LWP.
Types of Advisory Services
Financial Planning
Our financial planning service is offered based on an hourly fee to wealth management
clients who request services outside of the scope of the normal wealth management
service or for certain new clients who request a financial plan as a place to start.
Services and advice may include:
• Review and formulation of personal financial planning goals and objectives.
• Analysis of cash inflow and outflow and /or budgeting and expense management.
• Planning for financial independence.
• Planning for education accumulation and education payment.
• Planning to enhance financial security at various catastrophic events (death,
disability, etc.)
• Business planning including: retirement plans, succession planning, buy-sell
planning, employee benefits, etc.
•
• General estate planning, including generally-accepted techniques to reduce
death costs, and general discussion of techniques to provide for desired estate
disposition; (services DO NOT include drafting wills, trusts, or any other legal
documents or giving any legal advice. LWP and staff do not practice law.)
Income tax reduction, especially in areas of retirement plans, employee benefits,
and investment planning; but services DO NOT include tax preparation or
detailed tax planning for a business or an individual. LWP and staff do not
practice accountancy.
• Stock option, stock accumulation, and deferred compensation planning for
executives.
• Creating an investment strategy that helps meet client’s goals. In doing this, the
following services may be included:
1) Investment education, risk/reward
trade-offs, historical performance
information, advantages and disadvantages of types of investment
providers;
2) Development of target investment returns;
3) Assessment of risk tolerance;
4) Review of current investments as to type and various key characteristics,
i.e. such as past returns and past volatility, and/or general performance in
4 Laurel Wealth Planning LLC
comparison to similar or different investments;
5) Development of an asset allocation strategy; and
6) In most, but not all cases, specific investment recommendations.
Financial planning clients will receive a written detailed financial plan designed to
achieve their stated financial goals and objectives.
LWP gathers client information through in-depth personal interviews. Information
gathered includes a client’s current financial status, goals, and attitudes towards risk.
Related documents supplied by the client, including a questionnaire completed by the
client, are carefully reviewed, and a written report is prepared. If a financial planning
client chooses to implement the recommendations contained in the plan, LWP suggests
the client work closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of financial plan recommendations is entirely at the client’s
discretion.
Financial planning recommendations are not limited to any specific product or service
offered by a broker dealer or insurance company. All recommendations are of a generic
nature.
Wealth Management Services
LWP provides continuous advice to clients regarding investment of client funds based
on the individual needs of the client on a discretionary and non-discretionary basis.
Through personal discussions in which goals and objectives based on a client's
particular circumstances are established, LWP develops a client's personal investment
policy and creates and manages a portfolio based on that policy. LWP will manage
advisory accounts on a discretionary and non-discretionary basis. Account supervision
is guided by the stated objectives of the client (i.e., capital appreciation, growth, income,
growth and income, etc.). LWP will create a portfolio consisting of one or all of the
following: individual equities, bonds, open-end or closed-end mutual funds, no-load or
load-waived mutual funds, ETFs and other investment products it seems suitable for the
client. LWP will allocate the client's assets among various investments taking into
consideration your goals and preferences. Open-end & closed-end mutual funds and
ETFs will be selected on the basis of any or all of the following criteria: the fund's
performance history; the industry sector in which the fund invests; the track record of
the fund 's manager; the fund's investment objectives; the fund's management style and
philosophy; the fund's management fee structure; liquidity options; strategies we are
recommending as we monitor the global investment markets, etc. Portfolio weighting
between funds and market sectors will be determined by each client's individual needs
and circumstances.
As part of wealth management services, LWP may offer ongoing advice in the areas
listed in the Financial Planning services. In most cases, the fee for wealth management
will incorporate this advice. In some cases, an additional fee will be required for certain
services.
investment portfolios are managed either by our
Selection and Monitoring of Third Party Money Managers
Investment Adviser
Client’s
Representatives or outside portfolio managers. We select and review outside portfolio
managers based on the following factors:
5 Laurel Wealth Planning LLC
investment philosophy;
• past performance;
• cost;
•
• market outlook;
• experience of portfolio managers and executive team;
• opinions of third party analysts;
• disciplinary, legal and regulatory histories of the firm and its associates;
• whether established compliance procedures are in place to address at a
minimum, insider trading, conflicts of interest, anti-money laundering.
We do not calculate portfolio manager performance. Instead, we rely upon the
performance figures based on the client’s account statements or reports provided to us
by the outside portfolio managers.
We do, however, watch for several types of events in conjunction with poor
performance. These events trigger an in-depth review of an outside portfolio manager
and primarily include:
• Significant changes in asset allocation;
• Substantial drift in investment style; and/or
• Sustained under-performance.
We do not verify the accuracy of such performance information or its compliance with
presentation standards. As a result, performance information may not be calculated on
a uniform and consistent basis.
We have the ability to hire or delegate authority to independent third party investment
managers to manage a portion of our client's portfolio through advisory management
services programs and we have the ability to fire independent third party managers.
Tailored Relationships
LWP tailors wealth management and financial planning services to the individual needs
of the client. The goals and objectives for each client are documented.
Wrap Fee Programs
LWP does not participate in a Wrap Fee Program.
Client Assets
As of December 31, 2024, $391,031,993 of LWP’s clients’ assets are managed on a
discretionary basis and $4,526,982 of LWP’s clients assets are managed on a non-
discretionary basis, which totals $395,558,975 of assets under management.
Item 5: Fees and Compensation
Compensation – Financial Planning
In certain instances, where pre agreed, clients may pay hourly fees in addition to the
wealth management fee for advice and service outside of our normal wealth
management services. In addition, certain new clients may prefer an hourly approach to
get started. For hourly engagements, we will charge a mutually agreed upon hourly fee
of $150 - $600, depending on the skill of the financial professional or staff person
involved. The exact hourly fee will be stated in the agreement provided at the outset of
6 Laurel Wealth Planning LLC
the engagement based on the areas the client would like addressed. Typically, an initial
payment of $500 is accepted at the beginning of the engagement and all other fees are
charged through a progress billing and/or are due at the completion of the engagement.
Meetings with and services provided by other professionals required for implementation
(such as your estate planning attorney, accountant, etc.) are billed separately by those
professionals.
Compensation – Wealth Management Services
LWP charges most of its clients an annual investment management fee based on the
following schedule:
DISCRETIONARY and NON-DISCRETIONARY FEE SCHEDULE
We shall provide the services described in the Wealth Management Agreement for an
annual fee based upon the following fee schedule:
Household Assets
Quarterly Fee
Annualized Fee*
First $ 200,000
0.31250 %
1.25 %
Next $ 300,000
0.25000 %
1.00 %
Next $ 800,000
0.22500 %
0.90 %
Next $ 1,000,000
0.21250 %
0.85 %
Next $ 2,000,000
0.17500 %
0.70 %
Next $ 3,500,000
0.15000 %
0.60 %
Next $ 12,200,000
0.12500 %
0.50 %
Over $ 20,000,000
Negotiable
Negotiable
All fees may be negotiated at the Adviser’s choice.
Fees are charged quarterly, in advance, based upon the market value of the Household
Assets, including cash, on the last day of the previous quarter as valued by the
Custodian with a minimum fee of eighteen hundred seventy five dollars ($1,875) per
quarter. The initial fee will be calculated from the date of the Wealth Management
Agreement or when the account is initially funded, to the end of the quarter. Such fees
shall become due and payable immediately.
Although we have established the aforementioned fee schedule(s), we retain the
discretion to negotiate alternative fees or waive the minimum fee on a client-by-client
basis. Client facts, circumstances, and needs are considered in determining the fee
schedule. These include the complexity of the client, assets to be placed under
management, anticipated future additional assets; related accounts; portfolio style,
account composition, reports, among other factors. The specific annual fee schedule is
identified in the contract between the adviser and each client.
We may group certain related client accounts for the purposes of calculating the fee for
the Household Assets.
Agreement Terms
7 Laurel Wealth Planning LLC
A client may terminate LWP services at any time by notifying LWP and paying the rate
for the time spent on the financial engagement prior to notification of termination. If the
client made an advance payment, LWP will refund any unearned portion of the advance
payment.
General Information on Compensation and Other Fees
In certain circumstances, fees, and payment terms are negotiable depending on client’s
unique situation – such as the size of the aggregate related party portfolio size, family
holdings, low cost basis securities, or certain passively advised investments and pre-
existing relationships with clients. Certain clients may pay more or less than others
depending on the amount of assets, type of portfolio, or the time involved, the degree of
responsibility assumed, complexity of the engagement, special skills needed to solve
problems, the application of experience and knowledge of the client’s situation. Lower
fees for comparable services may be available from other sources. Transaction fees
and other costs relating to trading are described in Item 12, Brokerage Practices. LWP
does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance. If the client contracts separately for any services from a referred
investment professional then the terms of that relationship is between the client and the
investment professional.
Wealth management fees are typically deducted from clients’ accounts at the custodian
and billed quarterly in advance. LWP receives written authority from the Client to directly
deduct the fees from the account held with the custodian. LWP sends an invoice to the
custodian documenting the amount of the fee.
When a client who has engaged LWP for wealth management services upon giving
LWP a notice of cancelation of their wealth management agreement they are entitled to
a pro-rata refund from the date of termination for the period of services that the fees
have been paid for in advance.
LWP may reimburse clients costs to transfer their relationship to our current Custodian
platform by reducing the client’s wealth management fee by the amount of these costs
(supported by written communication to the client explaining this reduction in our fee).
No LWP principal or any supervised person receives any compensation for the sale of
securities or other investment products, including asset-based sales charges or service
fees from the sale of mutual funds. LWP’s only compensation is a percentage of assets
under management or a financial planning fee as described in Item 4.
Advice offered may involve investments in mutual funds. Clients are hereby advised that
all fees paid to LWP for wealth management services are separate and distinct from the
fees and expenses charged by mutual funds (described in each mutual fund's
prospectus) to their shareholders. Therefore, Clients whose assets are invested in the
shares of mutual funds may pay additional management fees and expenses directly to
the mutual fund. The custodian may charge the client transaction fees for purchasing
mutual funds. Almost all funds used in the client’s portfolios are no-load mutual funds,
rarely are any transaction fees paid. When transaction fees are paid, they are paid to
the custodian and/or the mutual fund company. No transaction fees or commissions are
ever paid to LWP.
8 Laurel Wealth Planning LLC
Item 6: Performance-Based Fees and Side-by-Side Management
Neither LWP nor any of its Supervised Persons (employees) accepts performance-
based fees (fees based on a share of capital gains on or capital appreciation of the
assets of a client).
Item 7: Types of Clients
Types of Clients
As described in Item 4, LWP‘s clients are individuals, pension and profit sharing plans,
trusts, estates and charitable organizations, and corporations.
Account Size and Fee Minimums
We do not have a minimum account size requirement, but we do have a minimum
annual fee of $7,500.
Item 8: Methods of Analysis, Investment Strategies and Risk of
Loss
LWP typically uses fundamental and technical analysis to assist with investment
decisions. The main sources are websites, financial newspapers and magazines,
research material prepared by others, annual reports, prospectuses, and SEC filings.
Additionally, LWP may use historical quantitative data on selected assets to determine
probable risk/reward factors based on the client objectives and constraints. LWP may
create a computerized portfolio model to assist in asset selection and performance
analysis of varying relationships between asset classes.
LWP has an Investment Committee that typically meets every three to four months,
Laura Kuntz is the Chair, a list of attendees is kept, and minutes are recorded. The
Investment Committee reviews all research material presented and discusses the
current economic conditions.
LWP shall never have physical custody of any client funds or securities, as the services
of a qualified and independent custodian will be utilized for these asset management
services. LWP does not represent, warranty, or imply that the services or methods of
analysis employed by LWP can or will predict future results, successfully identify market
tops or bottoms, or insulate clients from losses due to market corrections or declines.
Investing in securities involves a risk of loss that clients should be prepared to bear.
Investment Strategies
LWP provides wealth management and financial planning services. The investment
strategies used to implement advice may include long and short-term purchases,
margin transactions, and option writing, and including covered options or spreading
strategies.
Timing Service
While not a standard analysis method we use, we may offer advisory services that
9 Laurel Wealth Planning LLC
attempt to time Equities (stocks and ETFs). This essentially means we try to purchase
or sell immediately preceding an increase or decrease in the securities price. We
monitor our accounts for excessive trading activity to ensure that you are aware of and
comfortable with the level of trading as well as to ensure that the investments are
appropriate for you.
Risk of Loss
All securities investments involve a risk of loss. LWP cannot stress enough that the
client needs to realize that actual performance will vary from return potential and
volatility presented. Use of alternative and private investments normally causes lack of
liquidity. The performance of any particular investment vehicle is dependent on the
management strategy of the selected investment company. The client should review the
mutual fund prospectus or private placement memorandum for the specific risks related
to each fund that is held in the client’s account.
Item 9: Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of LWP or the
integrity of LWP’s management. LWP and its management persons have never been
involved in a legal or disciplinary event.
Item 10: Other Financial Industry Activities and Affiliations
Neither LWP nor any of its management persons is registered as (or associated with) a
futures commissions merchant, commodity pool operator, or a commodity trading
advisor.
Financial Industry Activities
As a fee-only advisory firm, LWP and its Supervised Persons are only compensated
through the investment advisory fees paid by Clients to LWP.
10 Laurel Wealth Planning LLC
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
LWP employees must comply with a Code of Ethics and Statement for Insider Trading.
The Code describes the Firms’ high standard of business conduct, and fiduciary duty to
its clients. The Code’s key provisions include:
• Statement of General Principles
• Policy on and reporting of Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Mallory Kretman, Chief Compliance Officer, reviews all employee trades each quarter.
These reviews ensure that personal trading does not affect the markets, and that clients
of LWP receive preferential treatment.
LWP’s employees must acknowledge the terms of the Code of Ethics at least annually.
Any individual not in compliance with the Code of Ethics may be subject to termination.
Clients and prospective clients can obtain a copy of LWP’s Code of Ethics by contacting
Mallory Kretman at 952.854.6250.
Participation or Interest in Client Transactions – Personal Securities Transactions
LWP and its employees may buy or sell securities identical to those recommended to
clients for their personal accounts. The Code of Ethics, described above, is designed to
assure that the personal securities transactions, activities and interests of the
employees of LWP will not interfere with (i) making decisions in the best interest of
advisory clients and (ii) implementing such decisions while, at the same time, allowing
employees to invest for their own accounts. Under the Code certain classes of
securities, primarily mutual funds, have been designated as exempt transactions, based
upon a determination that these would materially not interfere with the best interest of
LWP’s clients. In addition, the Code requires pre-clearance of many transactions.
Nonetheless, because the Code of Ethics in some circumstances would permit
employees to invest in the same securities as clients, there is a possibility that
employees might benefit from market activity by a client in a security held by an
employee. Employee trading is continually monitored under the Code of Ethics, and
designed to reasonably prevent conflicts of interest between LWP and its clients.
Interest
in Client Transactions – Financial
Interest and
Participation or
Principal/Agency Cross
LWP and its employees do not recommend to clients, or buy or sell for client accounts,
securities in which they have a material financial interest.
It is LWP’s policy that the Firm will not affect any principal or agency cross securities
11 Laurel Wealth Planning LLC
transactions for client accounts. LWP will also not cross trades between client accounts.
Participation or Interest in Client Transactions
LWP and its employees may buy or sell securities that are also held by clients.
Employees comply with the provisions of LWP’s Code of Ethics.
Investment Advice Relating to Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
In addition, and as required by this rule, we provide information regarding the services
that we provide to you, and any material conflicts of interest, in this brochure and in your
client agreement.
Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
LWP does not receive formal soft dollar benefits from broker/dealers. LWP
recommends that clients establish brokerage accounts with Raymond James and
Associates (“RJA”), member FINRA/SIPC. RJA is an unaffiliated SEC-registered
broker-dealer and FINRA member. RJA offers to independent investment advisers
services that include custody of securities, trade execution, clearance and settlement of
transactions. LWP receives some benefits from RJA through its participation in the
program. RJA, LWP, and/or Investment Adviser Representatives may receive benefits
such as assistance with conferences and educational meetings from product sponsors.
transaction
LWP believes that RJA provides the best services at the most reasonable commissions
and/or transaction fees possible. The reasonableness of commissions and/or
transaction fees is based on several factors, including the broker's ability to provide
professional services, competitive commission and/or
fees, volume
discounts, execution price negotiations, the broker's reputation, experience and financial
stability of the broker or dealer, and the quality of service rendered by the broker or
12 Laurel Wealth Planning LLC
dealer in other transactions.
Best execution is not measured solely by reference to commission and/or transaction
fees. Paying a broker a higher commission rate than another broker might charge is
permissible if the difference in cost is reasonably justified by the quality of the brokerage
services offered. LWP annually reviews RJA for best execution and also completes a
due diligence review. A due diligence review consists of reviewing the unaffiliated third
parties following items, if available: disaster recovery plans, financial condition, internal
controls reports, anti-money laundering policies, Code of Ethics, and other items
necessary to determine if LWP desires to continue its relationship with that unaffiliated
third party.
Certain no-load mutual funds may impose a transaction fee with respect to purchases
made through a broker/dealer like RJA that clients would not have to pay if they dealt
directly with that no-load fund. However, the advantages of a consolidated account with
centralized bookkeeping and reporting, direct access to funds with a single telephone
call, as well as less expensive commission and/or transaction fees on individual stocks
and bonds than those available through a full-service broker far outweigh the small
transaction fees. It may be the case that the recommended broker charges a higher fee
for a particular type of service, such as commission rate. Therefore, clients may utilize
any broker/dealer of their choice and have no obligation to purchase or sell securities
through such broker recommended by LWP. Clients that elect the services of
broker/dealers other than those recommended may be subject to additional service fees
imposed by LWP at its discretion and also may not be able to participate in aggregate
trading practices.
Advisory clients are hereby advised that they shall have total freedom to effectuate
securities transactions with any broker/dealer of their choosing. Individuals associated
with LWP may buy or sell - for their personal account(s) - investment products identical
to those recommended to Clients. It is LWP’s policy that employees shall not have
priority in any purchase or sale over Clients' accounts.
LWP may have discretionary authority over the selection of and amounts of securities to
be bought and/or sold for their account without obtaining their prior consent or approval
from the client. (See Advisory Business Item 4) LWP clients may impose conditions
regarding investment objectives and guidelines. For example, a client may specify that
the investment in any particular stock or industry should not exceed specified
percentages of the value of the portfolio and/or restrictions or prohibitions of
transactions in the securities of a specific industry. LWP does not participate in initial
public offerings.
Brokerage for Client Referrals
LWP does not receive client referrals from broker/dealers for compensation.
Directed Brokerage
The client may direct LWP in writing to use a particular broker-dealer to execute some
or all transactions for the client. In that case, the client will negotiate terms and
arrangements for the account with that broker-dealer, and LWP will not seek better
execution services or prices from other broker-dealers or be able to aggregate client
13 Laurel Wealth Planning LLC
transactions for execution through other broker-dealers with orders for other accounts
managed by LWP. As a result, the client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case. Subject to its duty of
best execution, LWP may decline a client's request to direct brokerage if, in LWP’s
strategies sole discretion, such directed brokerage arrangements would result in
additional operational difficulties. Additionally, a client may direct LWP to use a specific
broker; however, the broker may not wish to establish a new relationship with LWP.
LWP participates in RJA institutional customer program and LWP may recommend RJA
to Clients for custody and brokerage services. There is no direct link between LWP’s
participation in the program and the investment advice it gives to its clients, although
LWP receives economic benefits through its participation in the program that are
typically not available to RJA retail investors. These benefits include the following
products and services (provided without cost or at a discount): receipt of duplicate
client statements and confirmations; research related products and tools; consulting
services; access to a trading desk serving adviser participants; access to block trading
(which provides the ability to aggregate securities transactions for execution and then
allocate the appropriate shares to client accounts); the ability to have advisory fees
deducted directly from client accounts; access to an electronic communications network
for client order entry and account information; access to mutual funds with no
transaction fees and to certain institutional money managers; and discounts on
compliance, marketing, research, technology, and practice management products or
services provided to LWP by third party vendors. Some of the products and services
made available by RJA through the program may benefit LWP but may not directly
benefit its client accounts. These products or services may assist LWP in managing
and administering client accounts, including accounts not maintained at RJA.
Other services made available by RJA are intended to help LWP manage and further
develop its business enterprise. The benefits received by LWP or its personnel through
participation in the program do not depend on the amount of brokerage transactions
directed to RJA. As part of its fiduciary duties to clients, LWP endeavors at all times to
put the interests of its clients first. Clients should be aware, however, that the receipt of
economic benefits by LWP or its related persons in and of itself creates a conflict of
interest and may influence LWP's choice of RJA for custody and brokerage services. In
evaluating whether to recommend or require that clients custody their assets at RJA,
LWP may take into account the availability of some of the foregoing products and
services and other arrangements as part of the total mix of factors that are considered
and not solely on the nature, cost or quality of custody and brokerage services provided
by RJA, which creates conflict of interest which is above described.
Trade Aggregation
LWP does not aggregate or block trades on non-discretionary accounts. As LWP
transitions to discretionary agreements, we may aggregate orders with respect to a
security if such aggregation is consistent with achieving best execution for the various
client accounts. When orders are aggregated, each participating account will receive
the average share price for all transactions in a particular security effected to fill such
orders on a given business day. Transaction costs will generally be allocated upon
each account's participation in the transaction. Specific allocations may be chosen
14 Laurel Wealth Planning LLC
based upon an account's existing positions in securities, the cash availability of one or
more particular accounts, a partial fill of the aggregated trade, tax reasons, or the
required minimum trade lot sizes for foreign securities.
If it is not possible to aggregate a trade, a client may receive a different price on a
security transaction and may not be able to purchase or sell the same quantity of a
security. In addition, clients that elect the services of broker/dealers other than those
recommended may not be able to participate in aggregate trading practices.
Item 13: Review of Accounts
Reviews
Portfolio reviews are continuously conducted personally by or supervised by Laura A.
Kuntz, President, CEO, and Administrative Officer. Other professional staff may have a
role in conducting reviews, but only under the supervision of Laura A. Kuntz. Reviews
are performed as agreed upon with the client.
the current status of
The client review includes comparing the portfolio and current security positions with the
goals and objectives as outlined by the investment policy statement, reviewing changes
to the client's investment circumstances, evaluating the specific holdings, re-balancing
the portfolio and any
the portfolio and communicating
recommended actions to the client.
Other conditions that may trigger a review are changes in market, political, or economic
conditions, tax laws, new investment information, and changes in a client's own
situation.
Reporting
Each month, the custodian provides clients with an account statement for each client
account, which may include individual holdings, cost basis information, deposits and
withdrawals, accrued income, dividends, and performance. In addition, the custodian
provides clients with trade confirmations for each position bought and sold.
Financial Planning - Reviews and Reporting
The initial financial plan is included as a component of the financial planning service.
Clients may receive updated financial plans for a separate fee or as part of the wealth
management service.
Item 14: Client Referrals and Other Compensation
Other Compensation
LWP and its employees do not receive any economic benefits, including sales awards
or other prizes.
Compensation – Brokerage
See Item 12 Brokerage Practices for a discussion of economic benefits received from
RJA.
15 Laurel Wealth Planning LLC
Compensation – Client Referrals
LWP does not make or accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them. As part of our employee
compensation package, incentive bonuses may be allocated based on successful
completion of a variety of goals including new client relationships.
Fee Sharing
LWP does not share advisory fees.
Item 15: Custody
Custody
LWP does not accept or have physical custody of any client funds. LWP does send
account statements to its clients at a minimum quarterly and urges its clients to
compare the account statements they receive from the qualified custodian with those
that they receive from LWP. See Item 5 Fees and Compensation for the process to
directly deduct fees from the client’s account. Clients may have standing letters of
authorization on their accounts. LWP has reviewed those relationships and determined
that they meet the IAA no action letter seven conditions and do not trigger the surprise
custody audit. LWP does have access to some client passwords to enter trades on
their behalf, which triggers a surprise audit by an independent CPA.
Item 16: Investment Discretion
LWP manages client assets on a discretionary and a non-discretionary basis. For those
client accounts where we manage assets on a discretionary basis, investment discretion
is explained to clients in detail when an advisory relationship has commenced. At the
start of the advisory relationship, the client will execute a Limited Power of Attorney,
which will grant our firm discretion over the account. Additionally, the discretionary
relationship will be outlined in the advisory contract and signed by the client. Clients
may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors.
Item 17: Voting Client Securities
LWP does not have any authority to and does not vote proxies on behalf of clients. LWP
Clients retain the responsibility for receiving and voting proxies; clients receive these
proxies directly from either custodians or transfer agents.
If requested, LWP may provide advice to clients regarding proxy votes. If any conflict of
interest exists, it will be disclosed to the client. Clients may contact Laura A. Kuntz at
952.854.6250 for information about proxy voting.
16 Laurel Wealth Planning LLC
Item 18: Financial Information
LWP does not have any adverse financial information to disclose.
LWP is not required to provide a balance sheet; LWP does not serve as a custodian for
client funds or securities, and does not require prepayment of fees of more than $1,200
per client, and six months or more in advance.
17 Laurel Wealth Planning LLC
Privacy Notice
Laurel Wealth Planning LLC is committed to maintaining the confidentiality, integrity and
security of personal information about our current and prospective Clients. We consider
customer privacy to be fundamental to our relationship with Clients. It is our policy to
respect the privacy of current and former Clients and to protect personal information
entrusted to us. This policy describes the steps we have taken to safeguard your
information and what Client information we may share with others. We are proud of our
privacy practices and want you to know how we protect information used to provide you
with service.
You do not have to contact us to benefit from our privacy protections; they apply
automatically to both current and former Clients.
Information We Collect and Maintain
We collect and share with others the following types of personal information about you:
•
Information we receive from you to open an account or provide investment advice to
you (such as your home address, telephone number, Social Security or taxpayer
identification number e-mail address, age, Social Security Number, marital status,
assets, and income and financial information);
•
Information that we generate to service your account (such as trade tickets and
account statements); or
•
Information that we may receive from third parties with respect to your account (such
as trade confirmations).
Information We Disclose
We will not disclose any Non-public Personal Information about you or your account(s)
to anyone unless one of the following conditions is met:
• Firm receives your prior written consent;
• Firm believes the recipient is your authorized representative;
• Firm discloses your Non-public Personal Information as necessary to effect or
process a transaction in any account, or to maintain or service your account(s);
• Firm is required by law to disclose information to the recipient.
In all such situations, we stress the confidential nature of information being shared.
We may share your personal information with:
• Non-affiliated companies that provide processing, account maintenance and related
services in connection with your investments and other transactions handled by us;
and
18 Laurel Wealth Planning LLC
• Non-affiliated companies and government agencies only to the extent permitted or
required by law, for legal, regulatory or other purposes (for example, for tax
purposes or for reporting suspicious transactions).
How We Protect Personal Information
We maintain the confidentiality, security and integrity of your non-public personal
information by:
• Restricting access to your Non-public Personal Information to those Employees with
a legitimate need for the information; and
• Maintaining physical electronic and procedural safeguards that meet or exceed
federal and industry standards governing how Non-public Personal Information
should be stored.
We have not and will not sell your personal information anyone, even if our formal Client
relationship ends.
Privacy Policy Update
From time to time, we may amend our privacy policy. You will receive appropriate notice
when our privacy policy changes.
How to Contact us with Privacy Questions
Our relationship with you is one of our most vital assets. We recognize that you have
entrusted us with your private financial information, and we will do our utmost to
maintain this trust. For additional questions concerning our privacy policy, please call us
at 952.854.6250.
19 Laurel Wealth Planning LLC
Item 1: Form ADV Part 2B – Investment Adviser Brochure Supplement
Laurel Wealth Planning LLC
Form ADV Part 2B
Investment Adviser Brochure Supplement
Supervisor: Laura A. Kuntz, CRD #1303890
Supervisor of:
Mallory Kretman, CRD #5959559
Jesse Kuusisto, CRD #6874302
Maxwell Carlos, CRD# 7099822
Felix Kopycinski, CRD# 7566251
May 28, 2025
This brochure supplement provides information about the Firm’s Supervised Persons that supplements
the Laurel Wealth Planning LLC’s brochure. You should have received a copy of that brochure. Please
contact Mallory Kretman, Chief Compliance Officer, if you did not receive Laurel Wealth Planning LLC’s
brochure or if you have any questions about the contents of this supplement.
Additional information about the Firm’s Supervised Persons is also available on the SEC’s website at
www.adviserinfo.sec.gov.
3300 Edinborough Way, Suite 790
Edina, MN 55435
952.854.6250
laurel.wealthplanning@laurelwealthplanning.comwww.laurelwealthplanning.com
20 Laurel Wealth Planning LLC
Item 2: Educational Background and Business Experience
Education and Business Background
LWP requires that advisers in its employ have a bachelor's degree and, where appropriate,
further coursework demonstrating knowledge of financial planning and tax planning.
Examples of acceptable coursework include: an MBA, a CFP®, a CFA, a ChFC, JD, CTFA,
EA, CPA, PFS, Series 65 license, or Series 7 and Series 66 license. Additionally, advisers
must have work experience that demonstrates their aptitude for wealth management and
financial planning.
Supervised Persons
Laura A. Kuntz
Born 1959
1998 – Present
Business Background:
Laurel Wealth Planning LLC (formerly Laura A. Kuntz, CPA/PFS, MBT)
President, CEO, Administrative Officer and Investment Adviser Representative
Education:
Master of Business Taxation – University of Minnesota, December 1988
BA Economics – University of Wisconsin, May 1981
Continuing Education: substantial continuing education (more than 40 hours per year on
average) in investment management, income tax reduction, cash flow planning, estate
planning, risk management, and other areas of financial and investment planning.
Professional Exams, Designations or Licenses:
• Certified Public Accountant (CPA), July 1990
• Personal Financial Specialist (PFS), November 2009. Earned through experience
not by examination
• Master of Business Taxation (MBT), December 1988
• General Securities Representative (Series 7), Inactive
• General Securities Principal (Series 24), Inactive
• Uniform Securities Agent State Law Examination (Series 63), Inactive
• Uniform Investment Adviser Law Examination (Series 65) June 1992
Mallory Kretman
Born 1987
2015 – Present
Business Background:
Laurel Wealth Planning LLC
Secretary, Chief Compliance Officer and Investment Adviser Representative
2011 – 2015
Laurel Wealth Planning LLC
Client Service Associate and Paraplanner
Education:
University of Wisconsin - La Crosse, Bachelor’s Degree, Art, 2007-2010
Normandale Community College, 2005-2007
Professional Exams, Designations or Licenses:
21 Laurel Wealth Planning LLC
• Certified Financial Planner (CFP), August 2018
• Uniform Investment Adviser Law Examination - (Series 65) October 2015
Jesse Kuusisto
Born 1995
2017 – Present
Business Background:
Laurel Wealth Planning LLC
Investment Adviser Representative
Education:
Augsburg College, Minneapolis, MN, BA in Finance and Minor in Economics, 2017
Professional Exams, Designations or Licenses:
• Certified Financial Planner (CFP), September 2022
• Uniform Investment Adviser Law Examination - (Series 65) October 2017
Maxwell Carlos
Born 1998
Business Background:
Laurel Wealth Planning LLC 02/2023 – Present
Investment Associate and Associate Wealth Planner
08/2020 – 01/2023
FFP Wealth Management
Financial Paraplanner
02/2020 – 05/2020
Wells Fargo
Wealth Management Intern
Education:
University of Minnesota, Duluth, Minnesota, Bachelor of Business Administration –
Financial Markets, 2020
Professional Exams, Designations or Licenses:
• Uniform Combined State Law Examination (Series 65), October 2021, Active
Felix Kopycinski
Born 2001
2024 – Present
Business Background:
Laurel Wealth Planning LLC
Investment Adviser Representative
2023 – 2024
Northwestern Mutual Investment Service LLC
Registered Representative
2023 – 2024
Northwestern Mutual Life Insurance Company
Agent
Intentional Enterprises, LLC
2023 – 2024
22 Laurel Wealth Planning LLC
Entity Advisor
2022 – 2023
Jeffrey Manderfeld
Associate Agent
Education:
Kansas State University, Bachelor’s Degree, Personal Financial Planning, graduated 2023
Professional Exams, Designations or Licenses:
• General Securities Representative (Series 7)
• Uniform Securities Agent State Law Examination (Series 63)
• SIE
Professional Certifications
LWP’s supervised persons may maintain professional designations, which required the
following minimum requirements:
PFS – Personal Financial Specialist
Issued by: American Institute of Certified Public Accountants (AICPA).
Prerequisites/Experience Required: Candidate must meet the following requirements:
• Must hold an unrevoked CPA license;
• Fulfill 3,000 hours of personal financial planning business experience;
• Complete 80 hours of personal financial planning continuing professional education
credits;
• Pass a comprehensive financial planning exam (PFS Exam); and
• Be an active member of the AICPA
Educational Requirements: Must meet minimum education requirements for CPA.
Examination Type: PFS Exam
Continuing Education/Experience Requirements: Completion of 60 hours of financial
planning continuing professional education credits every three years
CPA – Certified Public Accountant
Issued by: State Boards of Accountancy
Prerequisites/Experience Required: Candidate must meet the following requirements:
that
involve
• Minimum experience levels (most states require at least one year of experience
providing services
the use of accounting, attest, compilation,
management advisory, financial advisory, tax or consulting skills, all of which must
be achieved under the supervision of or verification by a CPA);
• Successful passing of the Uniform CPA Examination
Educational Requirements:
• At minimum, a college education (typically 150 credit hours with at least a
baccalaureate degree and a concentration in accounting);
23 Laurel Wealth Planning LLC
Examination Type: Uniform CPA Examination
Continuing Education/Experience Requirements: Completion of 40 hours of continuing
professional education each year (or 80 hours over a two year period) in order to maintain
a CPA license.
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial
Planner Board of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a
CERTIFIED FINANCIAL PLANNER™ professional or a CFP® professional, and I may use
these and CFP Board’s other certification marks (the “CFP Board Certification Marks”).
The CFP® certification is voluntary. No federal or state law or regulation requires financial
planners to hold the CFP® certification. You may find more information about the CFP®
certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination,
experience, and ethics. To become a CFP® professional, an individual must fulfill the
following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or
university and complete CFP Board-approved coursework at a college or
university through a CFP Board Registered Program. The coursework covers the
financial planning subject areas CFP Board has determined are necessary for the
competent and professional delivery of financial planning services, as well as a
comprehensive financial plan development capstone course. A candidate may
satisfy some of the coursework requirement through other qualifying credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The
examination is designed to assess an individual’s ability to integrate and apply a
broad base of financial planning knowledge in the context of real-life financial
planning situations.
• Experience – Complete 6,000 hours of professional experience related to the
personal financial planning process, or 4,000 hours of apprenticeship experience
that meets additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and
Former CFP® Professionals Seeking Reinstatement and agree to be bound by
CFP Board’s Code of Ethics and Standards of Conduct (“Code and Standards”),
which sets forth the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This
includes a commitment to CFP Board, as part of the certification, to act as a
fiduciary, and therefore, act in the best interests of the client, at all times when
providing financial advice and financial planning. CFP Board may sanction a CFP®
professional who does not abide by this commitment, but CFP Board does not
guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary
obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two
24 Laurel Wealth Planning LLC
years to maintain competence, demonstrate specified levels of knowledge, skills,
and abilities, and keep up with developments in financial planning. Two of the
hours must address the Code and Standards.
Item 3: Disciplinary Information
Neither LWP nor any Supervised Persons have been involved in any activities resulting in
a disciplinary disclosure.
Item 4: Other Business Activities
None.
Item 5: Additional Compensation
None.
Item 6: Supervision
Laura A. Kuntz, President, CEO and Administrative Officer, supervises all persons named
in this Form ADV Part 2B Investment Adviser Brochure Supplement. Laura A. Kuntz
supervises these persons by holding regular staff, investment and other ad hoc meetings.
In addition Laura A. Kuntz, or her designee, regularly reviews client reports, emails, and
trading, as well as employees’ personal securities transaction and holdings reports. Laura
A. Kuntz may be reached at 952-854-6250.
LWP has an Investment Committee that typically meets every three to four months, Laura
Kuntz is the Chair, a list of attendees is kept, and minutes are recorded. The Investment
Committee reviews all research material presented and discusses the current economic
conditions.
25 Laurel Wealth Planning LLC