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FORM ADV PART 2A
LEGEND FINANCIAL ADVISORS, INC.®
5700 CORPORATE DRIVE, SUITE 350
PITTSBURGH, PA 15237
(412) 635-9210
FAX: (412) 635-9213
www.legend-financial.com
CRD# 108207
March 17, 2025
The Securities and Exchange Commission (SEC) requires this regulatory disclosure document
to be called a “Brochure”.
This document provides information about the qualifications and business practices of Legend
Financial Advisors, Inc.®. If you have any questions about the contents, please contact us at: (412)
635-9210, or by E-mail at: legend@legend-financial.com. The information within has been filed with
the United States Securities and Exchange Commission (SEC), and any state securities authority
requiring. *
Additional information about Legend Financial Advisors, Inc.® is available on the SEC’s Website at
www.adviserinfo.sec.gov.
* The SEC does not approve and/or verify any of the information.
MATERIAL CHANGES:
Annual Update:
The Material Changes section of this document will be amended annually when material
changes occur after the previous release.
Material Changes After the Last Amendment:
Item 4 has been updated with Legend’s assets under management as of Dec 31, 2024.
Item 5 was updated with the annual financial planning fee range between $500.00 -
$10,000.00.
Additional Copies:
To receive additional copies, please contact Legend by telephone at: (412) 635-9210 or by E-
mail at: legend@legend-financial.com.
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TABLE OF CONTENTS
MATERIAL CHANGES: ............................................................................................................................2
Item 4 - ADVISORY BUSINESS: .............................................................................................................4
ITEM 5 - FEES AND COMPENSATION: ...............................................................................................10
Item 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT: ..............................15
Item 7 - TYPES OF CLIENTS: ...............................................................................................................15
Item 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS: ...............15
Item 9 - DISCIPLINARY INFORMATION: .............................................................................................21
Item 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS: ..................................21
Item 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING: ..........................................................................................................................21
Item 12 - BROKERAGE PRACTICES: ..................................................................................................22
Item 13 - REVIEW OF ACCOUNTS:......................................................................................................26
Item 14 - CLIENT REFERRALS AND OTHER COMPENSATION: .....................................................27
Item 15 - CUSTODY: ..............................................................................................................................27
Item 16 - INVESTMENT DISCRETION: .................................................................................................28
item 17 - VOTING CLIENT SECURITIES:.............................................................................................29
Item 18 - FINANCIAL INFORMATION: .................................................................................................29
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ITEM 4 - ADVISORY BUSINESS:
Firm Description:
Legend Financial Advisors, Inc. (“Legend”) is an investment adviser registered with the U.S.
Securities and Exchange Commission located in Pittsburgh, Pennsylvania. Legend was founded on
July 23, 1993, and began accepting clients on January 10, 1994.
As of February 2022, James J. Holtzman and Christopher J. Kail are each 50% shareholders. James
J. Holtzman is Legend’s Chief Compliance Officer.
Types of Advisory Services:
Legend offers a variety of services, including investment management, investment analysis, financial
planning, retirement plan consulting, and general financial consulting to individuals, high net worth
individuals, qualified and non-qualified retirement plans, non-profit organizations, and corporate
entities. Legend may also provide sub-advisory services for pension and profit-sharing plans and
other investment advisors. Legend offers these services to clients or potential clients (“clients”).
The following section describes Firm services in detail. Refer to the description of each investment
advisory services listed below for information on how Legend personalizes and tailors advisory
services to advisory clients’ individual needs.
Upon retention and depending upon the Client’s situation and needs, advice will be provided but is
not limited to one or more of the following services:
1. Financial objective determination;
2. Financial problem identification;
3. Cash flow analysis;
4. Income tax planning;
5. Insurance coverages review;
6. Investment management/consulting;
7. Education planning;
8. Retirement planning;
9. Estate planning;
10. Executive compensation;
11. Other potential services.
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Portfolios and the underlying investments are generally reviewed at Legend’s discretion depending
upon, but not limited to, client circumstances, cash inflows and outflows, if material, and geopolitical
and economic conditions as well as investment and financial market conditions and movements.
Financial Planning Services:
Legend offers financial planning services to individuals and families on an hourly basis at Legend’s
stated billing rates or on a fixed rate basis. Financial planning services are generally not offered
without the retention of Legend for investment management or investment consulting services.
Legend will complete an analysis of the client’s current family, financial, long-term objectives and
prepare recommendations.
Financial planning includes one or more of the following topics:
1. Analysis of overall financial well-being;
2. Current cash flow analysis;
3. Income tax planning, projections and tax reduction strategies;
4. Education projections, funding and counseling for other educational issues;
5. Retirement projections, withdrawals from retirement accounts and counseling for other
retirement issues;
6. Estate document review, estate and inheritance tax reduction strategies, beneficiary
coordination and asset retitling;
7. Insurance policy type reviews including survivor needs analysis and liability assessments;
8. Review of all employee benefits;
9. Advise clients where possible as to how to manage their debts;
10. General investment recommendations with regard to investments;
Recommendations will be provided in all the above areas mentioned when retained by the client to do
so. Our financial planning recommendations are reviewed and updated periodically based on the
client’s needs and reasonable requests for such reviews. Implementation of the recommendations is
at the discretion of the client.
Investment Advisory Services/ Portfolio Management:
Legend offers investment advisory services to individuals, families, qualified and non-qualified
retirement plans, non-profit organizations and corporate entities on a discretionary basis.
An analysis of the client’s current family, financial, long-term objectives and the preparation of
recommendations will be made by Legend. Legend will attempt, on a best-efforts basis, to minimize
income tax events on a yearly or multi-year basis to the best of its ability, if appropriate. Margin
transactions, although not used for investment purposes, can be used when requested by clients to
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access cash from their account. Our recommendations to investment advisory clients are reviewed
and updated periodically based on the client’s needs and reasonable requests for such reviews
Discretionary Investment Management Services:
One of the investment advisory services offered by Legend is managing securities portfolios (each
has its own strategy) on an ongoing discretionary basis. After an initial discussion about the client’s
comfort with risk, their goals and objectives as well as the client’s income tax situation to a degree,
Legend will develop an initial investment strategy to address the client’s needs. The recommended
investment strategy will incorporate a portfolio of investments appropriate for the clients’
circumstances. Upon mutual agreement with the client regarding the recommended investment
strategy, a portfolio will be implemented. Thereafter, Legend will provide ongoing management of the
investment assets at its sole discretion without first consulting the client. Should the client’s
circumstances and/or wishes change after the initial recommendations are developed, the client will
need to notify Legend. Legend will then consult with the client to develop a new investment strategy
or modify the existing investment strategy.
Most portfolios can include open-end and closed-end mutual funds and exchange-traded products,
but some portfolios in certain cases could include individual securities such as bonds, stocks and
other types of investments unless the client has otherwise restricted their usage in writing.
Investment securities will be selected on the basis of any or all of the following criteria: the
investment's performance history; the industry/sector; country and/or region it is located in; statistical
measures; valuation of the investment or asset class as are applicable; the mutual fund/investment
manager; the investment manager’s style and philosophy; and the investment manager’s fee
structure among other criteria as well as their income tax-efficiency, if applicable.
Investment position weightings within a portfolio managed with discretion by Legend will be based
upon the criteria mentioned above in addition to the client’s income tax circumstances, if possible, if
applicable, as well as the type of portfolio they select.
Legend assesses clients’ current holdings and ensures alignment with both short- and long-term
goals. Legend performs ongoing reviews of investment performance and portfolio exposure to market
conditions. Accordingly, Legend is authorized to perform various functions without further approval
from the client, such as the determination of securities to be purchased or sold without prior
permission from the client for each transaction. Any and all trades are made in the best interest of the
client as part of Legend’s fiduciary duty. However, risk is inherent to any investing strategy and
model. Therefore, Legend does not guarantee any results or returns.
Legend offers ongoing portfolio management offerings tailored to the goals, objectives, time horizon
and risk tolerance for each client. The investment offerings include active allocation and management
of assets through a series of equity income, equity growth, and tax-efficient portfolios.
Prior to engaging Legend to provide any investment advisory services, Legend requires a written
investment advisory agreement signed by the client prior to the engagement of any services. The
agreement will outline services to which the client is entitled and fees the client will incur.
Legend is an asset-based fee investment management firm. Legend does not receive commissions
for purchasing or selling stocks, bonds, mutual funds, real estate investment trusts, or other
commissioned products for clients. Legend is not affiliated with entities that sell financial products or
securities. No commissions in any form are accepted.
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Legend does not act as a custodian of client assets. The client always maintains asset control.
Legend places trades for clients under a limited power of attorney through a qualified
custodian/broker.
Investment Management Consulting / General Consulting Services:
This service may or may not involve more complex assets and/or accounts to manage. This service
could include accounts and/or investments that are difficult to value except for once per year, such as
retirement plan balances of the individual client(s) and/or variable annuities, or could possibly be
aggregated with accounts not held at Legend’s recommended custodian and/or with family member
accounts. Furthermore, Legend may not have trading authority over held-away assets. Legend will
advise the client as to how these assets are to be positioned.
Legend manages securities portfolios for this investment service similar to Legend’s discretionary
investment management services mentioned above. If the assets are held at custodians not
recommended by Legend, Legend will advise the client as to how to position those assets. Upon
direction by Legend, trade executions of such securities will need to be traded directly by the client or
in conjunction with the client and Legend. It is solely the responsibility of the Client to reposition
these assets in this type of situation although; the client can request Legend’s assistance.
If the client opts to do so, Legend may offer advice on held away assets that are reported by the client
to Legend. To enable Legend to provide advice accurately, the client must utilize additional software
allowing held away asset valuation to be disclosed to Legend in order for Legend to provide the most
informed advice to client. Under this arrangement, the advice given to the client is based on a point
in time for which the information is provided to Legend. The Client is responsible for placing trades in
held away accounts for which we provide investment advice, but do not maintain trading authority.
Legend will not provide portfolio management or execution services on these accounts.
Pontera
Legend uses a third-party platform to facilitate management of held away assets such as defined
contribution plan 401(k), 403(b), and 457(b) participant accounts, with discretion. The platform allows
Legend to avoid being considered to have custody of Client funds since Legend does not have direct
access to Client log-in credentials to affect trades. Legend is not affiliated with the platform in any way
and receives no compensation from them for using their platform. A link will be provided to the Client
allowing them to connect an account(s) to the platform. Once a Client account(s) is connected to the
platform, Legend will review the current account allocations. When deemed necessary, Legend will
rebalance the account considering client investment goals and risk tolerance, and any change in
allocations will consider current economic and market trends. The goal is to improve account
performance over time, minimize loss during difficult markets, and manage internal fees that harm
account performance. Client account(s) will be reviewed and allocation changes will be made as
deemed necessary.
Discretionary Sub-Advisory Investment Management Services:
Legend may act as a Sub-Advisor to other Advisors offering its discretionary investment management
services. In other words, a client, who is not Legend’s client, may engage an independent investment
advisor (the "Advisor", which is not Legend) which, in turn, then engages Legend and perhaps other
investment advisors to provide discretionary sub-advisory investment management services to a
portion or all their client’s portfolio(s).
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Legend will only sub-advise the Advisor’s client accounts that are held at Legend’s recommended
custodian.
The Advisor will have the responsibility of discussing the client’s goals, portfolio objectives, ongoing
needs and risk tolerance with the Client as well as, communicating any special requirements of a
client with Legend (Sub-Advisor). The Advisor will be responsible for establishing and terminating
accounts at the applicable custodian as well as requesting withdrawals and facilitating deposits into
accounts.
Investment Services For Retirement Plans:
Discretionary Investment Management Services for 401(k), 401(a), 403(b) And 457 Multi-Participant
Qualified Retirement Plans where the Client is the Plan Sponsor. One of the following options
can be chosen by the Plan Sponsor:
1. Participants Select Managed Individual Portfolios from A Menu
2. The Retirement Plan Is Managed as A Pooled Account
3. Participants Select Individual Investments from A Menu
Legend manages qualified retirement plan investment assets under the Employee Retirement Income
Security Act of 1974 (commonly known as ERISA). Legend will also review the Plan’s Investment
Policy Statement. The Plan Sponsor(s) and/or Trustees may hire an ERISA 3(38) investment
manager to accept the fiduciary responsibility for the discretionary management of the investment
options offered to plan participants. However, the Plan Sponsor(s) and/or Trustees can never
delegate away its fiduciary responsibility for appointing the manager to carry out these duties.
Legend is willing to act as a Section 3(38) Investment Manager or a 3(21) Investment Advisor if so
designated by the Plan Sponsors and/or Trustees.
1. A 3(38) Investment Manager would select the investment options for the plan. [Please note a
3(21) Investment Advisor does this in conjunction with the Plan Sponsor’s Investment
Committee].
2. A 3(38) Investment Manager would designate Qualified Default Investment Alternatives
(“QDIA”) in accordance with U.S. Department of Labor (“DOL”) guidelines which will be used
as a default investment selection for participants who fail to make an affirmative investment
election. [Please note a 3(21) Investment Advisor does this in conjunction with the Plan
Sponsor’s Investment Committee].
3. A 3(38) Investment Manager would monitor the investment options and portfolios on an
ongoing discretionary basis and make changes when appropriate. [Please note a 3(21)
Investment Advisor does this in conjunction with the Plan Sponsor’s Investment Committee].
4. A 3(38) Investment Manager would, at least annually, provide the Plan Sponsors and/or
Trustees with an overview regarding the selection of the investment options offered to plan
participants. Legend, if requested by the Plan Sponsors and/or Trustees to manage portfolios,
will provide information regarding the portfolios. This should enable the Plan Sponsor and/ or
Trustee to fulfill its fiduciary responsibility regarding the sponsor’s retention of the manager.
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[Please note a 3(21) Investment Advisor does this in conjunction with the Plan Sponsor’s
Investment Committee].
Expert Testimony:
Certain principal executive officers and/or other employees of Legend may, in their capacity as officer
or employee, provide expert legal testimony to assist attorneys regarding advisory or securities-
industry related litigation, arbitration proceedings or otherwise. Legend’s expert testimony service will
typically involve a recounting or verification of the standards for regulatory compliance and/or industry
best-practices with respect to fiduciary responsibilities, fraud, suitability, compliance policies,
procedures, code of ethics and more.
Services Tailored to Clients’ Needs
Services are provided based on a client’s specific needs within the scope of the services provided as
discussed above. A review of the information provided by the client regarding the client’s current
financial situation, goals, and risk tolerances will be performed and advice will be provided that is in
line with available information.
Services include management of bond, balanced and equity portfolios. Depending on the client’s
financial situation and goals, we may offer active, passive and tailor hybrid portfolio combinations. We
may recommend portfolios that include common stocks, corporate, government and municipal bonds,
preferred stocks, government agency obligations, money market instruments, mutual funds,
exchange-traded funds and such other securities that we may select, unless expressly limited by the
client’s written direction or guidelines.
The advice is tailored to the individual needs of the client based on the investment objective chosen
by the client to help assist them to meet their financial goals. Accounts are reviewed on a regular
basis and rebalanced as necessary according to each client’s investment profile. If the client engages
us for portfolio management services, we will generally accept discretionary authority to make
determinations regarding the securities that are to be bought and sold, as well as the quantities of
such securities. This means the client will not be asked in advance to review or approve each
transaction. Such authority is subject to mutual agreement and must be granted by the client, in
writing.
In other instances, such as when clients engage us for consulting services, we may accept non-
discretionary authority. In these instances, clients would need to sign off on any account activity prior
to execution. Clients may impose restrictions on investing in certain securities or types of securities.
Clients should notify Legend in writing, in advance, of any restrictions about their investment
portfolios. Within a client’s guidelines, our portfolio managers will make decisions as to the nature and
quantity of securities to be bought or sold. Legend reserves the right to not accept and/or terminate a
client’s account if it feels that the client-imposed restrictions would limit or prevent Legend and/or the
client from meeting and/or maintaining its objectives.
Legend will not assume any responsibility for the accuracy of the information provided by the client.
Legend is not obligated to verify any information received from the client or from the client’s other
professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information.
Under all circumstances, clients are responsible for promptly notifying Legend in writing of any
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material changes to the client’s financial situation, investment objectives, time horizon, tax status, risk
tolerance or other material information that we may have relied upon in rendering our services.
Wrap Fee Programs:
Legend does not participate in any wrap fee programs.
Assets Under Management:
As of December 31, 2024, Legend manages approximately $335,389,223 in discretionary assets and
approximately $0 in non-discretionary assets.
ITEM 5 - FEES AND COMPENSATION:
Compensation Description/Fee Billing:
Legend only receives fees from its clients. Generally, fees are not negotiable. However, in rare
circumstances, Legend, in their sole discretion, may waive their minimum fee and/or adjust the fee
charged based upon certain criteria (e.g., type of assets, amount of assets to be added, anticipated
future additional assets, dollar amounts of assets to be managed, anticipated future earning capacity,
accounts owned by relatives of the Client and/or businesses related to the Client, account
composition, etc.).
For any service, a client may terminate their relationship at any time and receive a pro rata refund of
any unearned fee. Similarly, any earned, unpaid fees will be due and payable upon termination.
For any service, Legend may terminate their relationship at any time and will refund any unearned
fees as determined on a pro rata basis, if applicable. Similarly, any earned, unpaid fees will be due
and payable upon termination.
When utilizing Legend’s recommended custodian, fees from managing the account will be deducted
directly from the account, unless otherwise agreed upon.
Financial Planning Fee Information:
Annual Financial Planning Flat Fee:
Clients who have retained Legend for financial planning services for an agreed upon fixed fee which
is reset annually, separate from any investment assets managed or consulted upon will be billed on a
fixed rate basis in advance. The fee will be billed in semi-annual or quarterly increments in advance.
Generally, annual financial planning can range between $500 - $10,000. This type of fee does not
apply to hourly Financial Planning clients.
Hourly Financial Planning Fee Schedule:
Legend will charge all the staff members’ applicable hourly fees listed below in arrears monthly to the
Client.
The billing rate for Legend’s Hourly Financial Planning Fee Schedule for staff time is listed below:
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Wealth Advisor:
Senior Assistant Wealth Advisor:
Senior Investment Analyst:
Assistant Investment Analyst:
Assistant Wealth Advisor:
Investment Coordinator:
Administrative:
Clerical:
$300.00 per hour
$150.00 per hour
$150.00 per hour
$100.00 per hour
$100.00 per hour
$100.00 per hour
$75.00 per hour
$25.00 per hour
Invoices will be created monthly and sent to the client. In addition to the invoice, the client will receive
a breakdown of each employee’s activity and time spent completing that activity.
In special circumstances, Legend may require a deposit (fixed rate fee) in advance of any services
rendered. The deposit will be offset against the fee for any services rendered. Once the deposit
amount is exhausted, Legend will require an additional deposit amount to continue services to the
client.
Discretionary Investment Management Fee Schedule
The quarterly fee for each portfolio (All portfolios will be billed on a combined basis per family entity
including non-adult children’s accounts on a fiscal quarterly basis.) for discretionary investment
management services. These portfolios will be charged as a percentage of assets under
management, according to the following schedule:
.2250% on the first $500,000;
.2125% on the amount in excess of $500,000 but not greater than $1,000,000;
.1875% on the amount in excess of $1,000,000 but not greater than $2,000,000;
.1250% on the amount in excess of $2,000,000, but not greater than $5,000,000;
.0625% on the amount in excess of $5,000,000.
Generally, Legend accepts clients with a minimum of $300,000 in investable assets. This value may
be waived at Firm discretion. Individual portfolios are subject to a minimum securities value for each
portfolio of $250,000. Legend has the discretion to waive the portfolio minimum size.
This fee is calculated on a fiscal quarterly basis based on the average daily value of the Client’s
investment portfolio or investment strategy for each day during the quarter. If the Client has multiple
investment portfolios or investment strategies, the investment portfolios or investment strategies are
aggregated together to calculate the fee. Discretionary investment management fees will be billed
quarterly in arrears.
There is also a grandfathered fee calculation that we will be converting to the current fee schedule
(listed above) over the next 12 months. This grandfathered fee is calculated on a fiscal quarterly
basis based on the daily value of the Client’s investment portfolio(s) or investment strategy(ies) for
each day during the quarter. If the Client has multiple investment portfolios or investment strategies,
the investment portfolios or investment strategies are aggregated together to calculate the fee.
Discretionary investment management fees will be billed quarterly in arrears.
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Investment Management Consulting / General Consulting Fee:
Clients are charged a single fee for these services and billed quarterly in advance. The fees are
generally deducted from client accounts that are under Legend’s management or may be paid via
check. Multiple portfolios can be included under this single fee.
For held-away assets, clients will be charged on a quarterly basis based on a percentage of the
assets Legend is consulting on and according to the following schedule:
.2250% on the first $500,000;
.2125% on the amount in excess of $500,000 but not greater than $1,000,000;
.1875% on the amount in excess of $1,000,000 but not greater than $2,000,000;
.1250% on the amount in excess of $2,000,000, but not greater than $5,000,000;
.0625% on the amount in excess of $5,000,000.
Generally, Legend accepts clients with a minimum of $300,000 in investable assets. This value may
be waived at Firm discretion. Individual portfolios are subject to a minimum securities value for each
portfolio of $250,000. Legend has the discretion to waive the portfolio minimum size.
This fee is charged in advance and calculated based on the last day of the previous business quarter.
If the Client has multiple investment portfolios or investment strategies, the investment portfolios or
investment strategies are aggregated together to calculate the fee.
Legend may also provide both discretionary investment management consulting and financial
planning services to one client. In this instance, fees shall be determined and billed according to
information stated above in their respective sections.
Pontera
When advising individuals on employee benefit plans pursuant to ERISA or some non-qualified
accounts, Legend will utilize a platform called Pontera. Pontera will directly charge Legend .25% AUM
annually. Legend will cover the cost of the Pontera platform for Legend’s advisory clients utilizing this
service. The fees for this service will not increase the fees charged to clients by Legend.
Discretionary Sub-Advisory Investment Management Services Fee Schedule:
Legend will provide Investment Management Services as a “Sub-Advisor” to Advisors that contract
with Legend to do so. The Advisor will pay Legend (Sub-Advisor) quarterly in arrears. The actual
percentage charged to the Advisor will be based on the size and complexity of the Advisor’s
portfolio(s) to be managed.
A uniform fee schedule will be negotiated to manage all the Advisor’s designated accounts.
The Clients of the Advisor should refer to the Advisor’s disclosure documents for full information on
the Advisor’s advisory services and fees.
Legend (Sub-Advisor) will generally bill the Advisor within thirty (30) days of the end of the billing
cycle for the Advisor’s fees.
An Advisor may terminate their entire relationship with Legend at any time and will pay a pro rata
portion of any earned fees to Legend. These fees will be due and payable within thirty (30) days of
termination.
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The Advisor’s clients individually may also terminate their portfolio management services with the
Advisor, which would, in turn, terminate the service that Legend offers.
In which case, the Advisor will pay Legend a pro rata portion of any of its earned fees. All Legend’s
fees will be due and payable within thirty (30) days of termination.
In addition, Legend may terminate their relationship at any time by providing sixty (60) days’ notice.
Upon Legend’s notification of termination to the Advisor, investment transactions will be processed up
to and including the date of termination if written instructions are provided by the Advisor. In such
case, electronic communications will not be accepted, except for facsimile transmissions.
Portfolios are subject to a minimum securities value of $250,000 for each portfolio. Legend has the
discretion to waive the portfolio minimum size.
The Advisor shall make their check payable to “Legend Financial Advisors, Inc.®”.
Investment Services for Retirement Plans Fees:
All portfolio balances will be combined for the fee calculation. Legend's Fiscal Quarterly Discretionary
Investment Management Fees will be charged as a percentage of assets under management,
according to the following schedule:
a. 0.1250% on the first $3,000,000;
b. Plus 0.1000% on the amount in excess of $3,000,000 but not greater than $5,000,000;
c. Plus 0.0750% on the amount in excess of $5,000,000 but not greater than $7,500,000;
d. Plus 0.0625% on the amount in excess of $7,500,000, but not greater than $10,000,000;
e. Plus 0.0500% on the amount in excess of $10,000,000.
Generally, Legend accepts clients with a minimum annual fee of $5,000.00. This minimum annual fee
may be waived at Firm discretion.
The plan will be invoiced quarterly for the fees due and are normally billed directly from the plan’s
investment accounts. In unique circumstances, the payment can be billed directly to the plan and/or
retirement plan sponsor company.
Administrators, Actuaries and/or Plan Administration Firms will apply their own fee schedule.
Expert Testimony:
Legend charges an hourly fee of $500.00 for this service for principal time and staff time is charged at
their normal hourly rates (as described in the section “Other Advisory Fees”) and requires a minimum
fee of $50,000.00 depending upon the nature and complexity of the issues. A retainer of $25,000.00
is required for this service before any work is performed. However, advance payment will never
exceed $1,200.00 for work that will not be completed within six (6) months. This fee may be
negotiable in certain circumstances. The payment of the fee for such services shall be payable by
check or money order to “Legend Financial Advisors, Inc.®”.
Other Fees and Expenses:
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All fees paid for investment advisory services are separate and distinct from the fees and expenses
charged by pooled investment securities including, but not limited to, open and closed-end mutual
funds, exchange-traded products, limited partnerships, etc. The fees from these entities will include,
but are not limited to: a management fee, other fund expenses, possible distribution fee, and early
redemption fees.
In addition to Legend’s advisory fees, clients are also responsible for the fees and expenses charged
by custodians and broker dealers. Such fees may include, but are not limited to; Custodial fees,
account fees, administration fees, IRA fees, check issuance fees, wire transaction fees, checking
account fees, any transaction charges, fees for duplicate and/or paper quarterly or monthly
statements as well as electronic and/or paper transaction confirmation statements, and fees for
electronic data feeds and reports. Termination fees may also apply to the liquidation and/or transfer
of any account, including, but not limited to, retirement and non-retirement accounts.
Termination of Agreement:
All agreements will continue in effect until terminated by either party by written notice to the other.
Electronic communications will not suffice except facsimile transmission (with a hard copy provided to
Legend). Termination of an agreement will not affect the client’s obligation to pay advisory fees
(prorated through the date of termination).
A client may close his/her/its account at any time and receive a refund of any unearned fee, if
applicable. Similarly, any earned, unpaid fee will be due and payable upon termination.
Investment transactions will only be affected up to and including the date of termination. Upon client
notification of termination, Legend will continue to manage the portfolio until the effective date of
termination.
Securities/Investment Products Compensation:
Legend does not accept compensation from securities or other investment products.
Conflict Of Interest:
Legend receives, at no cost, research products and services from mutual fund and/or exchange-
traded product companies. These companies provide research products and services to advisory
firms and/or advisors in the hope that they may recommend their products to advisory clients.
Legend has no obligation to these companies to recommend their products. Legend will only
recommend these products when consistent with its fiduciary duty to the client.
Commissions And Other Sales Compensation:
Legend does not sell any commissioned products. Legend is not affiliated with entities and/or
individuals that sell financial products, securities and/or services for commissions. In addition,
finder’s fees are not accepted.
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ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
MANAGEMENT:
Legend does not charge or accept Performance-based fees or offer Side-by-side management
services.
ITEM 7 - TYPES OF CLIENTS:
Legend provides investment management services to individuals, retirement plans, trusts, estates,
non-profit organizations, businesses, medical practices, and registered investment advisory firms.
Legend also provides personal financial planning services to individuals.
In addition, Legend offers medical practice and business financial planning services to those clients
who request such services.
Minimum Account Size
Generally, Legend accepts clients with a minimum of $300,000 in investable assets. This value may
be waived at Firm discretion. Individual portfolios are subject to a minimum securities value for each
portfolio of $250,000. Legend has the discretion to waive the portfolio minimum size.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS:
Methods of Analysis:
Proprietary portfolios have been developed and are maintained by Legend. Portfolio allocations are
actively (tactically) managed in the interest of targeting specific levels of risk and/or long-term returns.
Prior to portfolio changes, due diligence and analysis on each component of a portfolio is conducted
to determine the viability within a portfolio. New types of portfolios are periodically constructed while
other portfolios may be terminated because of changes in the investment environment. Not every
client will necessarily be affected by this portfolio construction and/or termination process.
General investment and/or individual security research typically includes, but is not limited to,
fundamental, quantitative, macroeconomic, technical, and qualitative analysis.
The typical sources of information include all filings with the Securities and Exchange Commission,
financial statements, company press releases, financial periodicals, internally developed and external
research materials and software, third-party security analysis reports, and discussions with fund
management.
The predominant tools for investment analysis include, but are not limited to; numerous periodicals,
Morningstar Advisor Workstation, www.morningstar.com, Bloomberg Investment Service, third-party
equity research reports, and internally developed research and analytics as well as information from
any potential investment.
Legend may use the following methods when considering investment strategies and
recommendations.
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Charting Review
Charting is a technical analysis that charts the patterns of stocks, bonds, and commodities to help
determine buy and sell recommendations for clients. It is a way of gathering and processing price and
volume information on a security by applying mathematical equations and plotting the resulting data
onto graphs to predict future price movements. A graphical historical record assists the analyst in
spotting the effect of key events on a security’s price, its performance over a period, and whether it is
trading near its high, near its low or in between. Chartists believe that recurring patterns of trading,
commonly referred to as indicators, can help them forecast future price movements.
Fundamental Review
A fundamental analysis is a method of evaluating a company or security by attempting to measure its
intrinsic value. Fundamental analysis attempts to determine the true value of a company or security
by looking at all aspects of the company or security, including both tangible factors (e.g., machinery,
buildings, land, etc.) and intangible factors (e.g., patents, trademarks, “brand” names, etc.).
Fundamental analysis also involves examining related economic factors (e.g., overall economy and
industry conditions, etc.), financial factors (e.g., company debt, interest rates, management salaries
and bonuses, etc.), qualitative factors (e.g., management expertise, industry cycles, labor relations,
etc.), and quantitative factors (e.g., debt-to-equity and price-to-equity ratios).
The end goal of performing fundamental analysis is to produce a value that an investor can compare
with the security's current price with the aim of determining what sort of position to take with that
security (e.g., if underpriced, the security should be bought; if overpriced the security should be sold).
Fundamental analysis uses real data to evaluate a security's value. Although most analysts use
fundamental analysis to value stocks, this method of valuation can be used for many types of
securities.
Technical Review
A technical analysis is a method of evaluating securities that analyzes statistics generated by market
activity, such as past prices and volume. Technical analysis does not attempt to measure a security's
intrinsic value, but instead uses past market data and statistical tools to identify patterns that can
suggest future activity. Historical performance of securities and the markets can indicate future
performance.
Cyclical Review
A cyclical analysis assumes the market reacts in reoccurring patterns that can be identified and
leveraged to provide performance. Cyclical analysis of economic cycles is used to determine how
these reoccurring patterns, or cycles, affect the returns of a given investment, asset, or company.
Cyclical analysis is a time-based assessment which incorporates past and present performance to
determine future value. Cyclical analyses exist because the broad economy has been shown to move
in cycles, from periods of peak performance to periods of low performance. The risks of this strategy
are two-fold: (1) the markets do not always repeat cyclical patterns; and (2) if too many investors
begin to implement this strategy, it changes the very cycles of which they are trying to take
advantage.
Economic Review
An economic analysis determines the economic environment over a certain time horizon. This
involves following and updating historic economic data such as U.S. gross domestic product and
consumer price index as well as monitoring key economic drivers such as employment, inflation, and
money supply for the world’s major economies.
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Investment Strategies:
Legend has developed a range of portfolios to address various risk levels and performance
expectations. Each portfolio is executed for each specific client based upon their answers provided
when discussing their Risk Assessment Questionnaire results, as well as any additional objectives
stated by the Client during consultations. When implementing a portfolio for a client, due to minimum
portfolio investment asset requirements, a client’s portfolio may not be as diversified as a similar
client with larger amounts of investment assets.
Most portfolios, other than the most aggressive ones, will predominantly invest in open-end managed
mutual funds as well as exchange-traded funds and exchange-traded notes. Limited partnership
units, hedge funds, and fixed income individual securities are rarely used, but may be utilized on
occasion.
Aggressive (high risk) portfolios have been developed and are maintained for clients who are
comfortable with a greater level of risk and who have long-term time horizons for invested assets.
Such portfolios are managed with the primary goal of enhancing returns with less emphasis on
limiting volatility. There is no guarantee that this objective will be attained.
Investments/securities for aggressive (high risk) portfolios are generally selected on a tactical and/or
opportunistic basis given current macroeconomic and market conditions. The aggressive (high risk)
portfolios will typically invest in the following securities; individual stocks, exchange-traded products,
open-end mutual funds and closed-end mutual funds.
When implementing investment advice for clients, Legend may employ a variety of strategies to best
pursue the objectives of clients. Depending on market trends and conditions, Legend will employ any
technique or strategy herein described, at Legend’s discretion and in the best interests of the client.
Legend does not recommend any particular security or type of security. Instead, Legend makes
recommendations to meet a particular client’s financial objectives. There is inherent risk to any
investment and clients may suffer loss of all or part of a principal investment.
Long-Term Purchases
Long-term purchases are securities that are purchased with the expectation that the value of those
securities will grow over a relatively long period, generally greater than one year. Long-term
purchases may be affected by unforeseen changes in the company in which a client is invested or in
the overall market. Long-term trading is designed to capture market rates of both return and risk.
Frequent trading can affect investment performance, particularly through increased brokerage and
other transaction costs and taxes. Due to its nature, the long-term strategy can expose clients to
various other types of risk that will typically surface at various intervals during the time the client owns
the investments. These risks include, but are not limited to, inflation (purchasing power) risk, interest
rate risk, economic risk, and political/regulatory risk.
Short-Term Purchases
Short-term purchases are securities that are purchased with the expectation that they will be sold
within a relatively short period of time, generally less than one year, to take advantage of the
securities’ short-term price fluctuations. Short-term trading generally holds greater risk. Frequent
trading can affect investment performance due to increased brokerage fees and other transaction
costs and taxes.
Strategic Asset Allocation
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Asset allocation is a combination of several different types of investments; typically, this includes
stocks, bonds, and cash equivalents among various asset classes to achieve diversification. The
objective of asset allocation is to manage risk and market exposure while still positioning a portfolio to
meet financial objectives.
Risk of Loss:
Investing inherently involves risk up to and including loss of the principal sum. Further, past
performance of any security is not necessarily indicative of future results. Therefore, future
performance of any specific investment or investment strategy based on past performance should not
be assumed as a guarantee.
Legend does not provide any representation or guarantee that the financial goals of clients will be
achieved. Legend does not guarantee the future performance of the Client’s investment assets or any
specific level of performance, the success of any investment decision or strategy that may be used, or
the success of Legend’s overall management of the Client’s investment assets. The Client
understands that decisions made to use investment assets on behalf of the Client are subject to
various risks including, but not limited to:
General Risks. Investing in securities always involves risk of loss that you should be prepared to
bear. Legend does not represent or guarantee that our services or methods of analysis can or will
predict future results, successfully identify market tops or bottoms, or insulate clients from losses due
to market corrections or declines. We cannot offer any guarantees or promises that your financial
goals and objectives can or will be met. Past performance is in no way an indication of future
performance. We also cannot assure that third parties will satisfy their obligations in a timely manner
or perform as expected or marketed.
General Market Risk. Investment returns will fluctuate based upon changes in the value of the
portfolio securities. Certain securities held may be worth less than the price originally paid for them, or
less than they were worth at an earlier time.
Common Stocks Risk. Investments in common stocks, both directly and indirectly through investment
in shares of ETFs or mutual funds, may fluctuate in value in response to many factors, including, but
not limited to, the activities of the individual companies, general market and economic conditions,
interest rates, and specific industry changes. Such price fluctuations subject certain strategies to
potential losses. During temporary or extended bear markets, the value of common stocks will
decline, which could also result in losses for each strategy.
Portfolio Turnover Risk. High rates of portfolio turnover could lower performance of an investment
strategy due to increased costs and may result in the realization of capital gains. If an investment
strategy realizes capital gains when it sells its portfolio investments, it will increase taxable
distributions to you. High rates of portfolio turnover in a given year would likely result in short-term
capital gains and under current tax law you would be taxed on short-term capital gains at ordinary
income tax rates, if held in a taxable account.
Non-Diversified Strategy Risk. Some investment strategies may be non-diversified (e.g., investing a
greater percentage of portfolio assets in a particular issuer and owning fewer securities than a
diversified strategy). Accordingly, each such strategy is subject to the risk that a large loss in an
individual issuer will cause a greater loss than it would if the strategy held a larger number of
securities or smaller position sizes.
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Model Risk. Financial and economic data series are subject to regime shifts, meaning past
information that may lack value under future market conditions. Models are based upon assumptions
that may prove invalid or incorrect under many market environments. We may use certain model
outputs to help identify market opportunities and/or to make certain asset allocation decisions.
There is no guarantee that any model will work under all market conditions. For this reason, we
include model related results as part of our investment decision process but we often weigh
professional judgment more heavily in making trades or asset allocations.
ETF Risks, including Net Asset Valuations and Tracking Error. An ETF's performance may not
exactly match the performance of the index or market benchmark that the ETF is designed to track
because 1) the ETF will incur expenses and transaction costs not incurred by any applicable index or
market benchmark; 2) certain securities comprising the index or market benchmark tracked by the
ETF may, from time to time, temporarily be unavailable; and 3) supply and demand in the market for
either the ETF and/or for the securities held by the ETF may cause the ETF shares to trade at a
premium or discount to the actual net asset value of the securities owned by the ETF. Certain ETF
strategies may from time to time include the purchase of fixed income, commodities, foreign
securities, American Depository Receipts, or other securities for which expenses and commission
rates could be higher than normally charged for exchange-traded equity securities, and for which
market quotations or valuation may be limited or inaccurate.
Clients should be aware that to the extent they invest in ETF securities they will pay two levels of
advisory compensation – advisory fees charged by Legend plus any management fees charged by
the issuer of the ETF. This scenario may cause a higher advisory cost (and potentially lower
investment returns) than if a Client purchased the ETF directly. An ETF typically includes embedded
expenses that may reduce the ETF's net asset value, and therefore directly affect the ETF's
performance and indirectly affect a Client’s portfolio performance or an index benchmark comparison.
Expenses of the ETF may include investment advisor management fees, custodian fees, brokerage
commissions, and legal and accounting fees. ETF expenses may change from time to time at the sole
discretion of the ETF issuer. ETF tracking error and expenses may vary.
Inflation, Currency, and Interest Rate Risks. Security prices and portfolio returns will likely vary in
response to changes in inflation and interest rates. Inflation causes the value of future dollars to be
worth less and may reduce the purchasing power of an investor’s future interest payments and
principal. Inflation also generally leads to higher interest rates, which in turn may cause the value of
many types of fixed income investments to decline. In addition, the relative value of the U.S. dollar-
denominated assets primarily managed by Legend may be affected by the risk that currency
devaluations affect Client purchasing power.
Liquidity Risk. Liquidity is the ability to readily convert an investment into cash to prevent a loss,
realize an anticipated profit, or otherwise transfer funds out of the particular investment. Generally,
investments are more liquid if the investment has an established market of purchasers and sellers,
such as a stock or bond listed on a national securities exchange. Conversely, investments that do
not have an established market of purchasers and sellers may be considered illiquid. Your ability to
liquidate an investment may be restricted because of the lack of purchasers willing to convert your
investment to cash or other assets.
Legislative and Tax Risk. Performance may directly or indirectly be affected by government legislation
or regulation, which may include, but is not limited to: changes in investment advisor or securities
trading regulation; change in the U.S. government’s guarantee of ultimate payment of principal and
interest on certain government securities; and changes in the tax code that could affect interest
income, income characterization and/or tax reporting obligations, particularly for options, swaps,
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master limited partnerships, real estate investment trust, exchange traded
products/funds/securities. We do not engage in tax planning, and in certain circumstances a Client
may incur taxable income on their investments without a cash distribution to pay the tax due. Clients
and their personal tax advisors are responsible for how the transactions in their account are reported
to the IRS or any other taxing authority.
Foreign Investing and Emerging Markets Risk. Foreign investing involves risks not typically
associated with U.S. investments, and the risks may be exacerbated further in emerging market
countries. These risks may include, among others, adverse fluctuations in foreign currency values, as
well as adverse political, social, and economic developments affecting one or more foreign countries.
In addition, foreign investing may involve less publicly available information and more volatile or less
liquid securities markets, particularly in markets that trade a small number of securities, have unstable
governments, or involve limited industry. Investments in foreign countries could be affected by factors
not present in the U.S., such as restrictions on receiving the investment proceeds from a foreign
country, foreign tax laws or tax withholding requirements, unique trade clearance or settlement
procedures, and potential difficulties in enforcing contractual obligations or other legal rules that
jeopardize shareholder protection. Foreign accounting may be less transparent than U.S. accounting
practices and foreign regulation may be inadequate or irregular.
Information Security Risk. We may be susceptible to risks to the confidentiality and security of its
operations and proprietary and customer information. Information risks, including theft or corruption
of electronically stored data on our website or websites of our third-party service providers, and the
unauthorized release of confidential information are a few of the more common risks faced by us and
other investment advisers. Data security breaches of our electronic data infrastructure could have the
effect of disrupting our operations and compromising our customers' confidential and personally
identifiable information. Such breaches could result in an inability of us to conduct business, potential
losses, including identity theft and theft of investment funds from customers, and other adverse
consequences to customers. We have taken and will continue to take steps to detect and limit the
risks associated with these threats.
Tax Risks. Tax laws and regulations applicable to an account managed by Legend may be subject to
change and unanticipated tax liabilities may be incurred by an investor because of such changes. In
addition, customers may experience adverse tax consequences from the early assignment of options
purchased for a customer's account. Clients should consult their own tax advisers and counsel to
determine the potential tax-related consequences of investing.
Advisory Risk. There is no guarantee that our judgment or investment decisions on behalf of
particular any account will necessarily produce the intended results.
Our judgment may prove to be incorrect, and an account might not achieve its investment objectives.
In addition, it is possible that we may experience computer equipment failure, loss of internet access,
viruses, or other events that may impair access to accounts’ in custodian’s software. Legend and its
representatives are not responsible to any account for losses unless caused by Legend breaching our
fiduciary duty.
Dependence on Key Employees. An accounts success depends, in part, upon the ability of our key
professionals to achieve the targeted investment goals. The loss of any of these key personnel could
adversely impact the ability to achieve such investment goals and objectives of the account.
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ITEM 9 - DISCIPLINARY INFORMATION:
Criminal Or Civil Action:
Legend and its employees have never been involved in any criminal or civil action events
related to past or present financial planning and/or investment clients.
Administrative Proceeding Before The SEC Or Any Other Regulatory Agencies:
Legend and its employees have never been involved in any administrative proceeding before
the SEC or any other regulatory agency events related to past or present financial planning
and/or investment clients.
Self-Regulatory Organization Violations:
Legend and its employees have not ever been involved in any Self-Regulatory Organization
(SRO) violations events.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND
AFFILIATIONS:
Registration as a Broker/Dealer or Broker/Dealer Representative:
Legend is not registered and does not have an application pending to register, as a broker dealer and
its management are not registered as broker/dealer representatives.
Registration as a Future Commission Merchant, Commodity Pool Operator:
Legend and its management are not registered and do not have applications pending to
register, as a futures commission merchant or commodity pool operator/advisor.
Relationships Material to this Advisory Business and Possible Conflicts of Interest
Legend does refer advisory clients to other outside professionals. Upon making these referrals,
Legend provides a list of potential professionals and encourages advisory clients to do their own
research regarding these professionals. While these professionals might also refer clients to Legend,
there is no formal or compensated referral arrangement.
Recommendation/Selection of Other Investment Advisors:
Legend does not utilize nor select other advisers or third-party managers. All assets are managed by
Legend.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING:
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Code of Ethics:
Legend has adopted a Code of Ethics which sets forth high ethical standards of business
conduct that Legend requires of its employees, including compliance with applicable federal
securities laws. Legend’s Code of Ethics also includes policies and procedures for the review
of quarterly securities transactions reports as well as initial and annual securities holdings
reports that must be submitted by Legend’s employees. Among other things, the Code of
Ethics also requires the prior approval of any acquisition or disposition of any security by any
employee. The Code of Ethics also includes oversight, enforcement and recordkeeping
provisions. A copy of the Code of Ethics is available to Legend’s advisory clients or
prospective clients upon request.
Participation or Interest in Client Transactions:
Legend and its employees may recommend, buy, or sell securities in clients’ accounts in which
Legend or its employees have a material financial interest. However, Legend will disclose this
fact to clients.
Personal Trading:
Legend’s policy allows employees to maintain personal securities accounts provided any
personal investing by an employee in any accounts in which the employee has a beneficial
interest, including any accounts for any immediate family or household members, is consistent
with Legend’s fiduciary duty to the Clients and consistent with regulatory requirements. Each
employee must identify any personal investment accounts and seek approval of any proposed
personal trades prior to execution. All transactions and investment activity must be reported
on a quarterly basis to the Chief Compliance Officer and/or designee.
The Chief Compliance Officer or his designee reviews all employee trades each quarter. The
Chief Compliance Officer’s trades are reviewed by the designee or another member of the
Investment Committee. The personal trading reviews ensure that the personal trading of
employees does not affect the market for that security, and that clients of Legend receive
preferential treatment. Personal securities trades are not allowed if the security is in a
Company blackout period.
The trading of exchange-traded funds, Exchange-traded notes or individual securities trades
can affect securities market prices. In this case, client trades will be given preferential
treatment.
Legend may maintain a corporate securities account(s). The trading reviews are performed by
the Chief Compliance Officer to ensure corporate trading does not affect the market and to
ensure that clients receive preferential treatment.
ITEM 12 - BROKERAGE PRACTICES:
Selection and Recommendation of Broker-Dealers/Custodians:
Legend has a duty to select brokers, dealers and other trading venues that provide best execution for
clients. The duty of best execution requires an investment adviser to seek to execute securities
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transactions for clients in such a manner that the client’s total cost or proceeds in each transaction is
the most favorable under the circumstances, considering all relevant factors. The lowest possible
cost, while very important, is not the only consideration.
It is the policy of Legend to seek best execution in all portfolio trading activities for all investment
disciplines and products, regardless of whether fees are charged. This applies to trading in any
instrument, security, or contract including equities, bonds, and forward or derivative contracts.
The standards and procedures governing best execution are set forth in several written policies.
Generally, to achieve best execution, Legend considers the following factors, without limitation, in
selecting brokers and intermediaries:
1. Execution capability;
2. Order size and market depth;
3. Availability of competing markets and liquidity;
4. Trading characteristics of the security;
5. Availability of accurate information comparing markets;
6. Quantity and quality of research received from the broker dealer;
7. Financial responsibility of the broker-dealer;
8. Confidentiality;
9. Reputation and integrity;
10. Responsiveness;
11. Recordkeeping;
12. Ability and willingness to commit capital;
13. Available technology; and
14. Ability to address current market conditions.
Legend will evaluate the execution, performance, and risk profile of the qualified custodian it intends
to use at least quarterly. Legend will recommend that all clients of our investment supervisory
services engage the custodial and trade execution services of Legend’s custodians. The custodians
may charge their own trade fees related to transactions. The client may incur account maintenance
and/or money movement charges directly from the custodians.
All investment management, investment consulting, or sub-advisory clients are free to select any
broker-dealer/custodian of his or her choice. However, Legend reserves the right to terminate its
contract with the client if the broker-dealer/custodian that the client chooses does not offer services
competitive with Legend’s recommended broker-dealer/custodian. Legend is not affiliated with any
brokerage firms. The broker does not supervise Legend, its advisors, or activities.
For investment management, investment consulting, or sub-advisory clients in need of brokerage or
custodial services, and depending on client circumstances and needs, Legend recommend the use of
Charles Schwab & Co., Inc. (“Schwab”) as a qualified custodian. Schwab is a FINRA member broker-
dealers and unaffiliated with Legend. Legend’s recommendation is consistent with Legend’s fiduciary
duty to the client.
Clients are not under any obligation to initiate trades through any recommended broker.
Legend does not receive fees or commissions from any of these arrangements.
As stated above, we sometimes recommend Charles Schwab & Co., Inc. (“Schwab”), a registered
broker-dealer, member SIPC, as a qualified custodian.
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Legend is independently owned and operated and is not affiliated with Schwab. Schwab will hold
Client assets in a brokerage account and buy and sell securities when we instruct them to. While we
recommend that Clients use Schwab as a custodian, Clients will decide whether to do so and will
open their account with Schwab by entering into an account agreement directly with them. Legend
does not open the account for Clients, although we may assist you in doing so.
Products and services available to the Firm from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like
us. Schwab provides Legend and our clients with access to institutional brokerage – trading, custody,
reporting and related services – many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients’ accounts while others help us manage and grow our business. Schwab’s
support services described below are generally available on an unsolicited basis (i.e., we do not have
to request them) and at no charge to Legend. Here is a more detailed description of Schwab’s
support services:
Services that Benefit Clients Directly
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit each client.
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may not directly
benefit a specific client. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties.
We use this research to service all or a substantial number of our clients’ accounts. In addition to
investment research, Schwab also makes available software and other technology that:
• Provides access to client account data (such as trade confirmations and account statements);
• Facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
• Provides pricing and other market data;
• Facilitates payment of our fees from our clients’ accounts; and
• Assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include (among others) the following:
• Educational conferences and events
• Technology, compliance, legal, and business consulting
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants and insurance providers
Schwab will provide some of these services itself or will arrange for third-party vendors to provide the
services to us. Schwab may also discount or waive its fees for some of these services or pay all or a
part of a third-party’s fees. Schwab may also provide us with other benefits, such as occasional
business entertainment of our personnel.
Our Interest in Schwab's Services
The availability of the services described above from Schwab benefits us because we do not have to
produce or purchase them. They are not contingent upon Legend committing any specific amount of
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business to Schwab in trading commissions or assets in custody. The fact that we receive these
benefits from Schwab is an incentive for us to recommend the use of Schwab rather than making
such a decision based exclusively on client interest in receiving the best value in custody services
and the most favorable execution of clients transactions. This is a conflict of interest. We believe,
however, that taken in the aggregate our recommendation of Schwab as a custodian and broker is in
the best interest of our clients. Our selection is primarily supported by the scope, quality and price of
Schwab’s services, and not Schwab’s services that benefit only us.
Research and Other Soft Dollar Benefits:
This item does not apply to Legend.
Brokerage for Client Referrals:
Legend does not receive client referrals from third-parties for recommending the use of specific
broker-dealer brokerage services.
Directed Brokerage:
With some exceptions, Legend strongly discourages a client from engaging in directed brokerage.
When clients direct brokerage, Legend may not be able to achieve the most favorable execution and
this practice may be more costly.
The exceptions are, most commonly, Legend clients that utilize the third-party Pontera platform to
facilitate management of held away assets or Legend clients that maintain their assets with a
custodian not recommended by Legend but engages Legend for consulting services.
As stated in previous sections, clients have the option to purchase investment products that Legend
recommends through other broker-dealers or agents. However, Legend reserves the right to
terminate its contract with the client if the custodian that the client chooses does not offer services
competitive with Legend’s recommended custodian from either a service or pricing standpoint.
Order Aggregation:
Investment transactions of traded securities for each client generally will be affected independently,
unless Legend decides to purchase or sell the same investments for several clients at approximately
the same time. Legend may, but is not obligated to, combine (also known as a “block trade”) such
orders to obtain best execution and/or to obtain more favorable commission rates (currently none are
charged for listed securities) as may be applicable. Legend will strive to allocate combined orders as
equitably as possible among their clients’ accounts. When utilizing a block trade, transactions will be
averaged as to price and will be allocated among their clients in proportion to the purchase and sale
orders placed for each client.
Block trading is performed when it is consistent with the duty to seek best execution and is consistent
with the terms of Adviser’s investment advisory agreements. Equity trades are blocked based upon
fairness to client, both in the participation of their account, and in the allocation of orders for the
accounts of more than one client. Allocations of all orders are performed in a timely and efficient
manner. All managed accounts participating in a block execution receive the same execution price
(average share price) for the securities purchased or sold in a trading day.
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Trade Error Disclosure:
Charles Schwab & Co., Inc. (“Schwab”):
It is Legend’s policy and practice to seek to identify and correct trade errors in client accounts
without ultimately disadvantaging the Client. Should Legend discover a trade error attributable
to the action or inaction of Legend or its staff, it is Legend’s policy to correct the error so as to
place the Client in at least the same economic position as the Client would have been in had
the error not occurred.
ITEM 13 - REVIEW OF ACCOUNTS:
Periodic Reviews:
Initial reviews of investment management assets are made and recommendations are provided to the
client. While portfolios are monitored on an ongoing basis, formal reviews of the portfolio(s) are
conducted at least annually. Reviewers are members of Legend’s Investment Committee.
For Clients’ whose assets are held outside of Legend’s recommended custodian, the
investments will be reviewed whenever information is provided to Legend. If such assets can
be monitored electronically through Legend’s performance reporting software solutions,
Legend will review those investments at least quarterly.
All investment advisory clients are advised that it remains their responsibility to advise Legend of any
changes in their investment objectives and/or financial situation and are encouraged to discuss their
needs, goals, and objectives with Legend and to keep us informed of any changes thereto. Legend
shall contact ongoing investment advisory clients at least annually to review its previous services
and/or recommendations and to discuss the impact resulting from any changes in the client's financial
situation and/or investment objectives.
Intermittent Review Factors:
Portfolios, other than normal reviews, are reviewed at Legend’s discretion including, but not
limited to: client circumstances, cash inflows and outflows, and economic conditions as well as
investment and financial market conditions and movements. Portfolio reviews are also
triggered by, but not limited to: technical indicators, interest rate fluctuations, tax
circumstances, client circumstances and/or upon client request.
Furthermore, for Clients’ whose assets are held outside of Legend’s recommended custodian,
additional reviews will be prompted based on the circumstances mentioned in the previous
paragraph whenever information is provided to Legend. If such assets can be monitored
electronically through Legend’s software solutions, Legend will review those investments when
it deems appropriate.
Reports:
In addition to the statements and confirmations of transactions a client receives from Legend’s
recommended custodian, Legend will offer performance reporting on a quarterly basis, and fee
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invoices either electronically or, if not available at the present time, in hard copy, every time a
fee is charged.
For those clients who utilize electronic reporting, performance reports will be available at their
discretion.
For consulting arrangements, accounts held outside of Legend’s recommended custodian
cannot be reported unless direct data feeds are received by one of Legend’s performance
reporting software solutions.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION:
Client Referrals:
Legend may refer advisor clients to other outside professionals. Upon making these referrals, Legend
provides a list of potential professionals and encourages advisory clients to do their own research
regarding these professionals.
Legend will also periodically receive referrals of potential clients from other professionals such as
CPAs or accountants, attorneys, etc. as well as existing clients. Legend does not share any fees in
this type of arrangement.
Legend also invites clients to participate in a Mutual Rewards Program in which clients refer
prospective clients to Legend. If the prospective client retains Legend for advisory services, a
$500.00 donation by Legend to the charity of the referring client’s choice.
Other Compensation:
Legend does not currently accept referral fees or any form of compensation from other professionals
when its advisors refer a prospect or client to those other professionals.
Legend does not accept any other form of compensation.
ITEM 15 - CUSTODY:
Custody means holding, directly or indirectly, client funds or securities or having any authority to
obtain possession of them.
Legend does not have direct custody of any client funds and/or securities. Legend will not maintain
physical possession of client funds and securities. Instead, clients’ funds and securities are held by a
qualified custodian. While Legend does not have physical custody of client funds or securities,
payments of fees will be processed through the custodian from the custodial brokerage account that
holds client funds pursuant to the client’s account application.
For clients that have their fees deducted directly from their account(s) or that have provided Legend
with discretion as to amount and timing of disbursements pursuant to a standing letter of authorization
to disburse funds from their account(s), Legend will typically be deemed to have limited custody
over such clients’ funds or securities pursuant to the SEC’s custody rule and subsequent guidance
thereto. At no time will Legend accept full custody of client funds or securities in the capacity of a
custodial broker-dealer, and always client accounts will be held by a third-party qualified
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custodian as described in Item 12, above.
As part of the billing process, the client’s custodian is advised of the amount of the fee to be deducted
from that client’s account. On at least a quarterly basis, the custodian is required to send to the client
a statement showing all transactions within the account during the reporting period. The custodian
does not calculate the amount of the fee to be deducted and does not verify the accuracy of Legend’s
advisory calculation. Therefore, it is important for clients to carefully review their custodial statements
to verify the accuracy of the calculation. Clients should contact Legend directly if they believe that
there may be an error in their statement.
Certain client accounts subject to Legend’s services may be held at a custodian that is not directly
accessible by Legend. Legend may, but is not required to, manage these accounts using Pontera,
allowing Legend to view and manage these assets. To manage assets, you must agree to the
Pontera End User Terms and Conditions and Privacy Policy and must further agree to keep Legend
apprised of any changes to your usernames and passwords for accounts. You also must agree to
promptly address any requests to update its login credentials when requested by the Pontera system.
In the event of any delay by you to update your login credentials, you must acknowledge in your
agreement that Legend will not have access to view or manage your account, which may result in
investment losses. Legend will not be responsible for any losses arising from your delays in updating
its login credentials through the Pontera system. Legend will be under no obligation to credit any fees
for valuations made in good faith during periods when Legend did not have access to any account in
calculating its fees under the investment management agreement.
For Legend clients that maintain their assets at custodian’s other than Legend’s recommended
custodian and utilize Legend’s consulting services, Legend may also utilize Pontera with non-qualified
accounts. In these instances, Legend accepts directed brokerage as stated in earlier sections.
ITEM 16 - INVESTMENT DISCRETION:
Legend may exercise full discretionary authority to supervise and direct the investments of a client’s
account. This authority will be granted by clients upon completion of Legend’s advisory agreements.
This authority allows Legend and its affiliates to implement investment decisions without prior
consultation with the client. Such investment decisions are made in the client’s best interest and in
accordance with the client’s investment objectives. Other than agreed upon management fees due to
Legend, this discretionary authority does not grant Legend the authority to have custody of any
assets in the client’s account or to direct the delivery of any securities or the payment of any funds
held in the account to Legend. The discretionary authority granted by the client to Legend does not
allow Legend to direct the disposition of such securities or funds to anyone except the account holder.
These discretionary purchases and/or sales may be subject to specified investment objectives,
guidelines, or limitations previously set forth by the client and agreed to by Adviser in an Investment
Policy Statement.
Discretionary authority will only be authorized upon full disclosure to the client. The granting of such
authority will be evidenced by the client’s execution of an Investment Advisory Agreement containing
all applicable limitations to such authority. All discretionary trades made by Legend will be in
accordance with each client’s investment objectives and goals.
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The Client must understand that gains and losses in taxable accounts are realized by discretionary
activity and that these are taxable events, and that the client has authorized such activity in granting
discretion. While some sensitivity to taxation is possible with discretion, if the client requires control of
the taxable events, a non-discretionary approach is needed and therefore recommended, and this
would require that the client’s investment contract indicate the account is non-discretionary.
Pontera
Legend will also provide service for accounts not directly held at our recommended custodian, but
where we do have discretion, and may leverage an Order Management System (Pontera) to
implement asset allocation and opportunistic rebalancing strategies on behalf of the client. Pontera is
a clerical service that facilitates orders from Legend to client accounts not held in our custody, for
example, employer sponsored retirement plans like 401(k)s. This service does not facilitate account
billing and fees are paid directly by Legend, not the client. The accounts that will utilize these services
will be primarily 401(k) accounts, 457 Plans, 403(b)s, Thrift Savings Plans (TSPs), and other assets
not held at our recommended custodian. Legend will regularly review, rebalance, and implement our
strategies using different tools as necessary.
We regularly review the available investment options in these accounts, monitor them, and rebalance
and implement our strategies in the same way we do other accounts, though using different tools as
necessary. Clients who choose to participate in this program will be notified when our firm places a
trade through Pontera implementing all changes a Client’s account. The fees charged in these
situations are the same as described in the table under “Fees and Compensation.” Fees are paid
separately on the management of these “held away” assets. Pontera’s fees for management of these
accounts are paid by Legend. These fees may not be debited from the client account directly.
Suitability documentation will be held with the Plan Custodian and this documentation cannot be
altered by Legend.
ITEM 17 - VOTING CLIENT SECURITIES:
Legend does not perform proxy voting services on the client’s behalf. Clients are encouraged to read
through the information provided with the proxy voting documents and to decide based on the
information provided. Upon the client’s request, Firm representatives may provide limited clarifications
of the issues presented in the proxy voting materials based on his or her understanding of issues
presented in the proxy voting materials. However, clients have the ultimate responsibility for making
all proxy voting decisions.
Regarding voting proxies for a qualified retirement plan, an exception can occur.
ITEM 18 - FINANCIAL INFORMATION:
Balance Sheet Requirement
Legend is not the qualified custodian for client funds or securities and does not require prepayment of
fees of more than $1,200 per client, six (6) months or more in advance.
Financial Condition
Legend does not have any financial impairment that would preclude Legend from meeting
contractual commitments to clients.
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Bankruptcy Petition
Legend has never been the subject of a bankruptcy petition.
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LEGEND FINANCIAL ADVISORS, INC.®
FORM ADV PART 2B BROCHURE SUPPLEMENT
James J. Holtzman
5700 CORPORATE DRIVE, SUITE 350
PITTSBURGH, PA 15237
(412) 635-9210
FAX: (412) 635-9213
www.legend-financial.com
March 17, 2025
Item 1: Cover Page
The Securities and Exchange Commission (SEC) requires this regulatory disclosure document
to be called a “Brochure Supplement”.
This brochure supplement provides information about James Holtzman that supplements the Legend
Financial Advisors, Inc. brochure. You should have received a copy of that brochure. Please contact
James Holtzman if you did not receive Legend’s brochure or if you have any questions about the
contents of this supplement.
Additional information about James Holtzman is also available on the United States Securities and
Exchange Commission (“SEC”)’s website at www.adviserinfo.sec.gov.
- Page 31 -
James J. Holtzman, CFP®, CPA® (Inactive):
(412) 635-9210
legend@legend-financial.com
Date of birth: January 25, 1974
Item 2: Educational Background and Business Experience
Educational Background:
Bachelor of Science in Administration and Management, La Roche University, 1996.
Bachelor of Science in Accounting, La Roche University, 1996.
December 2003 to Present
Business Experience:
Chief Executive Officer,
Wealth Advisor, Chief Compliance Officer
Legend Financial Advisors, Inc.®
October 2009 to March 2024
Wealth Advisor,
EmergingWealth Investment Management, Inc.®
Shareholder of Legend Financial Advisors, Inc.®
Designations:
Certified Financial Planner™ (CFP®) – Received February 2004
Certified Financial Planners are licensed by the CFP® Board to use the CFP® mark. CFP®
certification requirements include:
1. Bachelor’s degree from an accredited college or university.
2. Completion of the financial planning education requirements established by the CFP®
Board (www.cfp.net).
3. Successful completion of the CFP® Certification Exam.
4. Three-year qualifying full-time work experience.
5. Successfully pass the Candidate Fitness Standards and background check.
Certified Public Accountant (CPA®) – Received April 1999
Certified Public Accountant is the statutory title of qualified accountants in the United States
who have passed the Uniform Certified Public Accountant Examination and have met
additional state education and experience requirements for certification as a CPA®. The
designation "CPA® Inactive" or an equivalent phrase is permitted in many states. These
individuals have previously met the requirements but in the interim, have not met their
continuing professional education requirements. CPA® certification requirements include:
1. Hold a bachelor's degree from an accredited institution or have equivalent education or
work experience.
2. Successful completion of the Uniform Certified Public Accountant Examination.
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Item 3: Disciplinary History
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Outside Business Activity
There is no outside business activity to disclose.
Item 5: Additional Compensation
There is no additional compensation to disclose.
Item 6: Supervision
As the Chief Compliance Officer of Legend Financial Advisors, Inc.®, James J. Holtzman
supervises all duties and activities of Legend. James J. Holtzman’s contact information is on
the cover page of this disclosure document. James J. Holtzman adheres to applicable
regulatory requirements, together with all policies and procedures outlined in Legend’s code of
ethics and compliance manual.
Chief Compliance Officer contact information: (412) 635-9210, legend@legend-financial.com
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LEGEND FINANCIAL ADVISORS, INC.®
FORM ADV PART 2B BROCHURE SUPPLEMENT
William T. Knight
5700 CORPORATE DRIVE, SUITE 350
PITTSBURGH, PA 15237
(412) 635-9210
FAX: (412) 635-9213
www.legend-financial.com
March 17, 2025
Item 1: Cover Page
The Securities and Exchange Commission (SEC) requires this regulatory disclosure document
to be called a “Brochure Supplement”.
This brochure supplement provides information about William Knight that supplements the Legend
Financial Advisors, Inc. brochure. You should have received a copy of that brochure. Please contact
William Knight, if you did not receive Legend’s brochure or if you have any questions about the
contents of this supplement.
Additional information about William T. Knight is also available on the United States Securities and
Exchange Commission (“SEC”)’s website at www.adviserinfo.sec.gov.
- Page 34 -
William T. Knight, AWMA®, CFP®, PPC®
Date of birth: July 21, 1987
Item 2: Educational Background and Business Experience
Educational Background:
Bachelor of Science in Business Administration, University of Pittsburgh, 2010.
Business Experience:
June 2022 to Present
Investment Advisor Representative
& Wealth Advisor,
Legend Financial Advisors, Inc.®
February 2020 – June 2022
Assistant Wealth Advisor,
Legend Financial Advisors, Inc.®
2014 - 2020
William T. Knight,
Sole Proprietorship for Various Enterprises
June 2010 - June 2013
Assistant Wealth Advisor,
Legend Financial Advisors, Inc.®
December 2007 - May 2010
Finance Intern,
Legend Financial Advisors, Inc.®
Designations:
Accredited Wealth Management AdvisorSM (AWMA®) – Received January 2012
This designation will provide the candidate with advanced as well as practical knowledge about
critical aspects of the financial advisory industry including asset management, investment
allocation and selection; investment performance and strategies; in addition to taxation of
investment products. The course also includes training in investment for retirement, strategies
for small business owners, and the management of deferred compensation plans.
Furthermore, instruction will cover insurance, estate planning, asset protection and income tax
reduction issues. AWMA® certification requirements include:
1. A candidate must obtain a passing score of 70.0% or higher.
2. A candidate must comply with the Code of Ethics, by agreeing to abide by the
Standards of Professional Conduct and Terms and Conditions. Applicants must also
disclose any criminal, civil, self-regulatory organization, or governmental agency
inquiry, investigation, or proceeding relating to their professional or business conduct.
Conferment of the designation is contingent upon the College for Financial Planning’s
review of matters either self-disclosed or which are discovered by the College that are
required to be disclosed.
Professional Plan Consultant (PPCTM) – Received May 2020
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The Professional Plan Consultant (PPCTM) designation signifies a commitment to education
and service excellence in the qualified retirement plan industry. The 401(k) Service Training
Program™ sets service standards in the retirement plan industry and imparts professionals not
only with the knowledge, but the tools needed to meet and exceed those standards. PPCTM
certification requirements include:
1. A successful candidate must have three years of financial industry sales, service,
and/or support experience.
2. Successful completion of the 401(k) Service Training Program™ includes sitting for a
50-question, multiple choice examination and obtain a passing score of 80.0%.
3. A PPC™ candidate must attend either the instructor-led, multiple-day training session
or complete the online training program to gain a comprehensive understanding of the
issues faced by plan sponsors, how to identify shortfalls in an employer-sponsored
plan, and how to successfully address plan management issues.
4. On an ongoing basis, over a 12-month cycle, each PPC™ designee must complete six
(6) continuing education hours in a format allowed by Financial Support Solutions.
Certified Financial Planner™ (CFP®) - Received December 2021
Certified Financial Planners are licensed by the CFP® Board to use the CFP® mark. CFP®
certification requirements include:
1. Bachelor’s degree from an accredited college or university.
2. Completion of the financial planning education requirements established by the CFP®
Board (www.cfp.net).
3. Successful completion of the CFP® Certification Exam.
4. Three-year qualifying full-time work experience.
5. Successfully pass the Candidate Fitness Standards and background check.
Item 3: Disciplinary History
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Outside Business Activity
There is no outside business activity to disclose.
Item 5: Additional Compensation
There is no additional compensation to disclose.
Item 6: Supervision
William Knight’s compliance related activities, including personal securities trading (for himself
and his family) are supervised by the Chief Compliance Officer of Legend Financial Advisors,
Inc.®, James J. Holtzman. Mr. Knight’s work is reviewed through frequent office interactions as
well as remote interactions.
Chief Compliance Officer contact information: (412) 635-9210, legend@legend-financial.com
- Page 36 -
LEGEND FINANCIAL ADVISORS, INC.®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Robert C. White, Jr.
5700 CORPORATE DRIVE, SUITE 350
PITTSBURGH, PA 15237
(412) 635-9210
FAX: (412) 635-9213
www.legend-financial.com
March 17, 2025
Item 1: Cover Page
The Securities and Exchange Commission (SEC) requires this regulatory disclosure document
to be called a “Brochure Supplement”.
This brochure supplement provides information about Robert White, Jr. that supplements the Legend
Financial Advisors, Inc. brochure. You should have received a copy of that brochure. Please contact
Robert White, Jr. if you did not receive Legend’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Robert White, Jr. is also available on the United States Securities and
Exchange Commission (“SEC”)’s website at www.adviserinfo.sec.gov.
- Page 37 -
Robert Charles White
Date of birth: January 9, 1996
Educational Background:
Bachelor of Science in Business Administration. Robert Morris University, Graduated 2018
Passed Series 65 in 2021.
Business Experience:
November 2019 to Present
Investment Advisor Representative &
Assistant Wealth Advisor
Legend Financial Advisors, Inc.®
Sept 2018 to November 2019
Universal Banker,
Union Savings Bank,
June 2015 to August 2018
Finance Intern,
Legend Financial Advisors, Inc.®
Designations:
Accredited Wealth Management AdvisorSM (AWMA®)
This designation will provide the candidate with advanced as well as practical knowledge about
critical aspects of the financial advisory industry including: asset management, investment
allocation and selection; investment performance and strategies; in addition to taxation of
investment products. The course also includes training in investment for retirement, strategies
for small business owners, and the management of deferred compensation plans.
Furthermore, instruction will cover insurance, estate planning, asset protection and income tax
reduction issues. AWMA® certification requirements include:
1. A candidate must obtain a passing score of 70.0% or higher
2. A candidate must comply with the Code of Ethics, by agreeing to abide by the
Standards of Professional Conduct and Terms and Conditions. Applicants must also
disclose any criminal, civil, self-regulatory organization, or governmental agency
inquiry, investigation, or proceeding relating to their professional or business conduct.
Conferment of the designation is contingent upon the College for Financial Planning’s
review of matters either self-disclosed or which are discovered by the College that are
required to be disclosed.
Item 3: Disciplinary History
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Outside Business Activity
There is no outside business activity to disclose.
- Page 38 -
Item 5: Additional Compensation
There is no additional compensation to disclose.
Item 6: Supervision
Robert White’s compliance related activities, including personal securities trading (for himself
and his family) are supervised by the Chief Compliance Officer of Legend Financial Advisors,
Inc.®, James J. Holtzman. Mr. White’s work is reviewed through frequent office interactions as
well as remote interactions.
Chief Compliance Officer contact information: (412) 635-9210, legend@legend-financial.com
- Page 39 -