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Form ADV Part 2A: Firm Brochure
Item 1 – Cover Page
Leibman Financial Services, Inc.
228 Main Street
Louisville, Nebraska 68037
(402) 234-2337
Date of Disclosure Brochure: January 2026
____________________________________________________________________________________
This disclosure brochure provides information about the qualifications and business practices of Leibman
Financial Services, Inc. (also referred to as we, us, and Leibman Financial Services throughout this
disclosure brochure). If you have any questions about the contents of this disclosure brochure, please
contact Mark E. Leibman at (402) 234-2337 or Mark@228Main.com. The information in this disclosure
brochure has not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority.
information about Leibman Financial Services
is also available on
the
Additional
internet at
www.adviserinfo.sec.gov. You can view our firm’s information on this website by searching for Leibman
Financial Services, Inc. or our firm’s CRD number 323120.
*Registration as an investment adviser does not imply a certain level of skill or training.
Leibman Financial Services, Inc.
Page 1 Form ADV Part 2A Firm Brochure
Item 2 – Material Changes
Since our last required update of our disclosure brochure was submitted in January 2025 the following
material changes have been made:
•
In January 2026, Catlin Leibman was appointed President of the firm and Mark Leibman was
reassigned as Vice President.
We will ensure that you receive a summary of any material changes to this and subsequent disclosure
brochures within 120 days after our firm’s fiscal year ends. Our firm’s fiscal year ends on December 31, so
you will receive the summary of material changes no later than April 30 each year. If you would like a copy
of the full brochure, or have any questions regarding the changes presented below, please either email
William Garver at William@228Main.com or call the office at (402) 234-2337. We may also provide other
ongoing disclosure information about material changes, as necessary
Leibman Financial Services, Inc.
Page 2 Form ADV Part 2A Firm Brochure
Item 3 – Table of Contents
Item 1 – Cover Page ..................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business ........................................................................................................................... 4
Introduction................................................................................................................................................ 4
Description of Advisory Services .............................................................................................................. 4
Limits Advice to Certain Types of Investments ......................................................................................... 8
Participation in Wrap Fee Programs ......................................................................................................... 8
Tailor Advisory Services to Individual Needs of Clients ............................................................................ 9
Client Assets Managed by Leibman Financial Services ........................................................................... 9
Item 5 – Fees and Compensation ................................................................................................................. 9
Asset Management Services .................................................................................................................... 9
Donor Advised Fund Program ................................................................................................................ 11
Financial Planning Services .................................................................................................................... 11
Item 6 – Performance-Based Fees and Side-By-Side Management .......................................................... 12
Item 7 – Types of Clients ............................................................................................................................ 12
Minimum Investment Amounts Required ................................................................................................ 12
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss .................................................... 12
Methods of Analysis ................................................................................................................................ 12
Investment Strategies ............................................................................................................................. 13
Primarily Recommend One Type of Security .......................................................................................... 14
Risk of Loss ............................................................................................................................................. 14
Item 9 – Disciplinary Information ................................................................................................................. 15
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 15
Registered Representative of a Broker-Dealer ....................................................................................... 15
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ............................... 16
Code of Ethics Summary ........................................................................................................................ 16
Affiliate and Employee Personal Securities Transactions Disclosure .................................................... 16
Item 12 – Brokerage Practices .................................................................................................................... 17
Directed Brokerage ................................................................................................................................. 17
Broker-Dealer Affiliation (LPL Financial) ................................................................................................. 18
Soft Dollar Benefits ................................................................................................................................. 18
Block Trading Policy ................................................................................................................................ 19
Agency Cross Transactions .................................................................................................................... 19
Item 13 – Review of Accounts..................................................................................................................... 19
Account Reviews and Reviewers ............................................................................................................ 19
Statements and Reports ......................................................................................................................... 19
Item 14 – Client Referrals and Other Compensation .................................................................................. 20
Item 15 – Custody ....................................................................................................................................... 20
Item 16 – Investment Discretion ................................................................................................................. 20
Item 17 – Voting Client Securities ............................................................................................................... 21
Item 18 – Financial Information ................................................................................................................... 21
Business Continuity Plan ............................................................................................................................ 22
Customer Privacy Policy Notice .................................................................................................................. 22
Leibman Financial Services, Inc.
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Item 4 – Advisory Business
Leibman Financial Services is an investment adviser registered with the United States Securities and
Exchange Commission (“SEC”) and is a corporation formed under the laws of the State of Nebraska.
• Caitlin Clair Leibman is the President and 24.9% owner of Leibman Financial Services.
• Mark Edward Leibman is the Vice President and 25.3% owner of Leibman Financial Services.
• Gregory Gabriel Leibman is a Vice President and 24.9% owner of Leibman Financial Services.
• William Daniel Garver is a Vice President and 24.9% owner of Leibman Financial Services.
• Leibman Financial Services filed its initial application to become registered as an investment
adviser in November 2022.
Introduction
The investment advisory services of Leibman Financial Services are provided to you through an
appropriately licensed individual who is an investment adviser representative of Leibman Financial
Services (referred to as your investment adviser representative throughout this brochure).
Description of Advisory Services
The following are descriptions of the primary advisory services of Leibman Financial Services. Please
understand that a written agreement, which details the exact terms of the service, must be signed by you
and Leibman Financial Services before we can provide you the services described below.
Asset Management Program- Leibman Financial Services offers an Asset Management Program, which
involves Leibman Financial Services providing you with continuous and ongoing supervision over your
specified accounts.
You must appoint our firm as your investment adviser of record on specified accounts (collectively, the
“Account”). The Account consists only of separate account(s) held by qualified custodian(s) under your
name. The qualified custodian(s) maintain physical custody of all funds and securities of the Account, and
you retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy
voting, and receive transaction confirmations) of the Account.
The Account is managed by us based on your financial situation, investment objectives, and risk
tolerance. We actively monitor the Account and provide advice regarding buying, selling, reinvesting, or
holding securities, cash, or other investments of the Account.
In multi-account households, Leibman Financial Services will manage the accounts at the household level
as long as the financial situation and investment objectives are similar and you have signed the
necessary paperwork allowing us to discuss accounts across your household. This will allow your
investment adviser representative to make more appropriate asset allocation decisions, when possible.
Be aware this may create the appearance of some imbalance when viewed at the account level. Alert
your investment adviser representative if you would prefer separate management of your accounts.
We will need to obtain certain information from you to determine your financial situation and investment
objectives. You will be responsible for notifying us of any updates regarding your financial situation, risk
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tolerance, or investment objective and whether you wish to impose or modify existing investment
restrictions; however, we will contact you at least annually to discuss any changes or updates regarding
your financial situation, risk tolerance, or investment objectives. We are always reasonably available to
consult with you relative to the status of your Account. You have the ability to impose reasonable
restrictions on the management of your accounts, including the ability to instruct us not to purchase
certain securities.
There is no minimum account balance to access this program. However, if there is a conflict between the
amount being invested and your investment objectives or risk tolerance, we may recommend not
beginning a relationship with Leibman Financial Services. It is important to understand that smaller
accounts may be less diversified than larger accounts. Because this program focuses on individual
securities, smaller accounts will be more concentrated. The higher concentration will experience
increased volatility and a greater risk of loss than would be faced by larger accounts.
It is important that you understand that we manage investments for other clients and may give them
advice or take actions for them or for our personal accounts that is different from the advice we provide to
you or actions taken for you. We are not obligated to buy, sell, or recommend to you any security or other
investment that we may buy, sell, or recommend for any other clients or for our own accounts.
Conflicts may arise in the allocation of investment opportunities among accounts that we manage. We
strive to allocate investment opportunities believed to be appropriate for your Account(s) and other
accounts advised by our firm among such accounts equitably and consistently with the best interests of
all accounts involved. However, there can be no assurance that a particular investment opportunity that
comes to our attention will be allocated in any particular manner. If we obtain material, non-public
information about a security or its issuer that we may not lawfully use or disclose, we have absolutely no
obligation to disclose the information to any client or use it for any client’s benefit.
Portfolio Monitoring Program - For those investors that don't require actively managed accounts (with
or without discretion), we offer a Portfolio Monitoring Program which is a daily overview of all accounts
listed under the program. Clients within the program are provided with monitoring of account holdings, a
quarterly report reviewing the portfolio, and commentary on the firm's investment recommendations as
they would apply to the account. This program has been designed for accounts with a minimum balance
of $250,000 or more.
The Portfolio Monitoring Program does not involve implementing any transaction on your behalf or the
active and ongoing monitoring or management of your investments or Accounts. You have the sole
responsibility for determining whether to implement our consulting recommendations. To the extent that
you would like us to implement any of our investment recommendations through Leibman Financial
Services or retain Leibman Financial Services to actively monitor and manage your investments, you
must execute a separate written agreement with Leibman Financial Services for our asset management
services.
Donor Advised Fund Program - Leibman Financial Services offers the same asset management
program described above for Donor Advised Funds (DAFs) opened at the Independent Charitable Gift
Fund (iGiftFund), an IRS-recognized public charity.
You must appoint our firm as your investment adviser of record on the specified account. Once funded,
the assets belong to iGift and will be held by a qualified custodian of our choosing. You will receive the
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immediate and maximum tax benefit. The qualified custodian(s) maintain physical custody of all funds
and securities of the Account, and iGift will retain all rights of ownership (e.g., right to withdraw securities
or cash, exercise or delegate proxy voting, and receive transaction confirmations) of the Account.
The account is managed by us based on your charitable intentions and time horizon. We actively monitor
the account and provide advice regarding buying, selling, reinvesting, or holding securities, cash, or other
investments of the account.
We will need to obtain certain information from you to determine your time horizon and investment
objectives. You will be responsible for notifying us of any updates regarding your time horizon, risk
tolerance, or investment objective and whether you wish to impose or modify existing investment
restrictions; however, we will contact you at least annually to discuss any changes or updates regarding
your charitable intentions, risk tolerance, or investment objectives. We are always reasonably available to
consult with you relative to the status of your account. You have the ability to impose reasonable
restrictions on the management of your account, including the ability to instruct us not to purchase certain
securities.
There is a $25,000 minimum account balance to access this program, with $1,000 minimum contributions
thereafter. Because this program focuses on individual securities, smaller accounts will be more
concentrated. The higher concentration will experience increased volatility and a greater risk of loss than
would be faced by larger accounts.
Leibman Financial Services has selected iGift as the DAF administrator based on a number of factors,
including but not limited to the competitive administrative fees, the ability to select a custodian of our
choosing, and the investment management freedom. Because of these selected criteria, we can earn
increased investment advisory fees by recommending that you open a DAF and name us as the
investment adviser. We will earn fewer advisory fees if you chose to open a DAF with another DAF
administrator. Thus, our investment adviser representatives have a conflict of interest because in our
recommendation of choosing to work with iGift instead of other DAF administrators. Other DAF
administrators may have lower fees, smaller minimums, or a better user interface. We have taken steps to
manage this conflict of interest. We have adopted an impartial conduct standard whereby our investment
adviser representatives will (i) only recommend a DAF if your charitable intentions and tax status merit the
account, (ii) not recommend investments which result in Leibman Financial Services receiving
unreasonable compensation, (iii) fully disclose compensation received by Leibman Financial Services,
our supervised persons, and iGift prior to opening the account, and (iv) disclose any material conflicts of
interest related to our relationship with iGift.
Leibman Financial Services will review iGift at least annually to determine if they continue to meet our
needs as a DAF administrator.
Financial Planning Services - Leibman Financial Services offers financial planning services, which
involve preparing a written financial plan covering specific or multiple topics. We provide full written
financial plans, which typically address the following topics: Asset Allocation, Cash Flow Analysis,
College/Education Planning, Estate Planning, Insurance Planning, and Retirement Planning. When
providing financial planning services, the role of your investment adviser representative is to find ways to
help you understand your overall financial situation and help you set financial objectives. Written financial
plans prepared by us do not include specific recommendations of individual securities.
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Our financial planning services do not involve implementing any transaction on your behalf or the active
and ongoing monitoring or management of your investments or Accounts. You have the sole
responsibility for determining whether to implement our financial planning recommendations. To the
extent that you would like to implement any of our investment recommendations through Leibman
Financial Services or retain Leibman Financial Services to actively monitor and manage your
investments, you must execute a separate written agreement with Leibman Financial Services for our
asset management services.
Retirement Plan Rollover Recommendations - When Leibman Financial Services provides investment
advice about your retirement plan account or individual retirement account (“IRA”) including whether to
maintain investments and/or proceeds in the retirement plan account, roll over such investment/proceeds
from the retirement plan account to an IRA, or make a distribution from the retirement plan account, we
acknowledge that Leibman Financial Services is a “fiduciary” within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”) as
applicable, which are laws governing retirement accounts. The way Leibman Financial Services makes
money creates conflicts with your interests so Leibman Financial Services operates under a special rule
that requires Leibman Financial Services to act in your best interest and not put our interest ahead of you.
Under this special rule’s provisions, Leibman Financial Services must as a fiduciary to a retirement plan
account or IRA under ERISA/IRC:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put the financial interests of Leibman Financial Services ahead of you when making
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that Leibman Financial Services gives advice
that is in your best interest;
• Charge no more than is reasonable for the services of Leibman Financial Services; and
• Give client basic information about conflicts of interest.
To the extent we recommend you roll over your account from a current retirement plan account to an
individual retirement account managed by Leibman Financial Services, please know that Leibman
Financial Services and our investment adviser representatives have a conflict of interest.
We can earn increased investment advisory fees by recommending that you roll over your account at the
retirement plan to an IRA managed by Leibman Financial Services. We will earn fewer investment
advisory fees if you do not roll over the funds in the retirement plan to an IRA managed by Leibman
Financial Services.
Thus, our investment adviser representatives have an economic incentive to recommend a rollover of
funds from a retirement plan to an IRA which is a conflict of interest because our recommendation that
you open an IRA account to be managed by our firm can be based on our economic incentive and not
based exclusively on whether or not moving the IRA to our management program is in your overall best
interest. We have taken steps to manage this conflict of interest. We have adopted an impartial conduct
standard whereby our investment adviser representatives will (i) provide investment advice to a retirement
plan participant regarding a rollover of funds from the retirement plan in accordance with the fiduciary
status described above, (ii) not recommend investments which result in Leibman Financial Services
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receiving unreasonable compensation related to the rollover of funds from the retirement plan to an IRA,
and (iii) fully disclose compensation received by Leibman Financial Services and our supervised persons
and any material conflicts of interest related to recommending the rollover of funds from the retirement
plan to an IRA and refrain from making any materially misleading statements regarding such rollover.
When providing advice to a retirement plan account or IRA, our investment adviser representatives will
act with the care, skill, prudence, and diligence under the circumstances then prevailing that a prudent
person acting in a like capacity and familiar with such matters would use in the conduct of an enterprise of
a like character and with like aims, based on the investment objectives, risk tolerance, financial
circumstances, and needs of a client, without regard to the financial or other interests of Leibman
Financial Services or our affiliated personnel.
Limits Advice to Certain Types of Investments
Leibman Financial Services provides investment advice on the following types of investments:
• Exchange-listed Securities
• Exchange Traded Funds (ETFs)
• Securities Traded Over the Counter
• Corporate Debt Securities
• Municipal Securities
• U.S. Government Securities
• Mutual Funds
Although we generally provide advice only on the products previously listed, we reserve the right to offer
advice on any investment product that may be suitable for each client’s specific circumstances, needs,
goals, and objectives.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings
modestly as deemed appropriate based on your risk tolerance and our expectations of market behavior.
We may modify our investment strategy to accommodate special situations such as low basis stock, stock
options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations.
(Please refer to Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss for more
information.)
Participation in Wrap Fee Programs
Leibman Financial Services offers services through wrap fee programs. A wrap fee program is defined as
any advisory program under which a specified fee or fees not based directly upon transactions in a
client’s account is charged for investment advisory services (which may include portfolio management or
advice concerning the selection of other investment advisers) and the execution of client transactions.
Whenever a fee is charged to a client for the services described in this brochure, we will receive all or a
portion of the fee charged.
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Tailor Advisory Services to Individual Needs of Clients
Our advisory services are always provided based on your individual needs. This means, for example, that
when we provide asset management services, you are given the ability to impose restrictions on the
Accounts we manage for you, including specific investment selections and sectors. We work with you on
a one-on-one basis through interviews and questionnaires to determine your investment objectives and
suitability information. Our financial planning services are always provided based on your individual
needs.
We will not enter into an investment adviser relationship with a prospective client whose investment
objectives may be considered incompatible with our investment philosophy or strategies or where the
prospective client seeks to impose unduly restrictive investment guidelines.
Client Assets Managed by Leibman Financial Services
As of 12/01/2025, Leibman Financial Services manages $173,132,598 of client assets, with $173,132,598
on a discretionary basis.
Item 5 – Fees and Compensation
In addition to the information provided in Item 4 – Advisory Business, this section provides additional
details regarding our firm’s services along with descriptions of each service’s fees and compensation
arrangements. It should be noted that lower fees for comparable service may be available from other
sources. The exact fees and other terms will be outlined in the agreement between you and Leibman
Financial Services.
Asset Management Program
Fees charged for our Asset Management Programare charged based on a percentage of assets under
management, billed in advance (at the start of the billing period) on a quarterly calendar basis and
calculated based on the fair market value of your account as of the last business day of the previous
billing period. Fees are prorated (based on the number of days service is provided during the initial billing
period) for your account opened at any time other than the beginning of the billing period. If Asset
Management Program are commenced in the middle of a billing period, the prorated fee for the initial
billing period is billed in arrears at the same time as the next full billing period’s fee is billed.
The Asset Management Programcontinue in effect until terminated by either party (i.e., Leibman Financial
Services or you) by providing written notice of termination to the other party. Any prepaid, unearned fees
will be promptly refunded by Leibman Financial Services to you. Fee refunds will be determined on a pro
rata basis using the number of days services are actually provided during the final period.
Fees charged for our Asset Management Program are negotiable based on the complexity of the client's
situation, the relationship of the client with the investment adviser representative, and the total amount of
assets under management for the client.
For our Asset Management Program, the client will be charged the following annual fee based upon the
amount of assets under management:
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Assets Under Management
$0 – $250,000
$250,001 – $1,000,000
$1,000,001 – $2,000,000
$2,000,001 – $4,000,000
$4,000,001 – $8,000,000
$8,000,001 and above
Annual Fees
1.500%
1.250%
1.100%
1.000%
0.900%
0.800%
(This is not a “blended” annual fee schedule in which each tier of assets is charged a different
rate under the annual fee schedule creating the effect of a blended fee rate used at the time of
billing. Under our fee schedule described above, only one rate is charged against all of the
client’s assets under management in this program.)
We offer clients a longevity discount of 0.05% reduction in the fee at the end of 5 years, 15 years, and 30
years of consecutive client tenure. Client participation in the longevity discount program will be evaluated
and management fees will be adjusted on an annual basis.
There is no minimum account size for Asset Management Program.
Leibman Financial Services believes that its annual fee is reasonable in relation to (i) services provided
and (ii) the fees charged by other investment advisers offering similar services/programs. However, our
annual investment advisory fee may be higher than that charged by other investment advisers offering
similar services/programs. In addition to our compensation, you may also incur charges imposed at the
mutual fund level (e.g., advisory fees and other fund expenses).
The investment advisory fees will be deducted from your account and paid directly to our firm by the
qualified custodian(s) of your account. You will authorize the qualified custodian(s) of your account to
deduct fees from your account and pay such fees directly to our firm.
You should review your account statements received from the qualified custodian(s) and verify that
appropriate investment advisory fees are being deducted. The qualified custodian(s) will not verify the
accuracy of the investment advisory fees deducted.
In addition, you will incur certain charges imposed by third parties other than Leibman Financial Services
in connection with investments made through your account including, but not limited to, mutual fund sales
loads, 12b-1 fees and surrender charges, variable annuity fees and surrender charges, IRA and qualified
retirement plan fees, and charges imposed by the qualified custodian(s) of your account. Management
fees charged by Leibman Financial Services are separate and distinct from the fees and expenses
charged by investment company securities that may be recommended to you. A description of these fees
and expenses is available in each investment company security’s prospectus.
Leibman Financial Services does not receive any portion of any other commissions or fees from you.
From time to time, investment adviser representatives may receive certain bonuses from the qualified
custodian. Leibman Financial Services does not receive any portion of any other commissions or fees
from the qualified custodian.
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Fees for Portfolio Monitoring Program
As discussed under Item 4, Leibman Financial Services provides a Portfolio Monitoring Program for
investors not needing active discretionary or non-discretionary management of their investment accounts.
Under this program, the fee for portfolio monitoring services will be 0.25% of the assets held in the
accounts being monitored. Fees for our Portfolio Monitoring Program are billed in advance (at the start of
the billing period) on a quarterly calendar basis and calculated based on the fair market value of your
account as of the last business day of the previous billing period. Fees are prorated (based on the
number of days service is provided during the initial billing period) for your Account opened at any time
other than the beginning of the billing period. If monitoring services are commenced in the middle of a
billing period, the prorated fee for the initial billing period is billed in arrears at the same time as the next
full billing period’s fee is billed.
The Portfolio Monitoring Program services continue in effect until terminated by either party (i.e., Leibman
Financial Services or you) by providing written notice of termination to the other party. Any prepaid,
unearned fees will be promptly refunded by Leibman Financial Services to you. Fee refunds will be
determined on a pro rata basis using the number of days services are actually provided during the final
period.
Fees for Donor Advised Fund Program
As discussed under Item 4, Leibman Financial Services provides active management of a Donor Advised
Fund (DAF) through the Independent Charitable Gift Fund (iGift). iGift will charge an administrative fee
based on the amount of assets under management. You can assess iGift’s fees at their website,
Leibman Financial Services will charge iGift a 0.900% fee annually to manage the assets in the fund.
Fees for our Donor Advised Fund Program are billed in advance (at the start of the billing period) on a
quarterly calendar basis and calculated based on the fair market value of your account as of the last
business day of the previous billing period. Fees are prorated (based on the number of days service is
provided during the initial billing period) for your Account opened at any time other than the beginning of
the billing period. If the program is commenced in the middle of a billing period, the prorated fee for the
initial billing period is billed in arrears at the same time as the next full billing period’s fee is billed.
The DAF Program has been designed for accounts with a minimum balance of $25,000 or more.
The Donor Advised Fund Program services continue in effect until terminated by one of three parties
(Leibman Financial Services, iGift, or you) by providing written notice of termination to the other party.
Any prepaid, unearned fees will be promptly refunded by Leibman Financial Services to you. Fee refunds
will be determined on a pro rata basis using the number of days services are actually provided during the
final period.
Financial Planning Services
Financial planning services and financial planning advice are provided to all clients as a part of our asset
management services without additional charge.
We may discuss and build financial plans for non-clients free of charge, after those individuals have
signed our Financial Planning Acknowledgement. We will not make investment recommendations for
individuals not under our asset management services.
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Item 6 – Performance-Based Fees and Side-By-Side Management
Performance-based fees are defined as fees based on a share of capital gains on or capital appreciation
of the assets held in a client’s account. Item 6 is not applicable to this Disclosure Brochure because we
do not charge or accept performance-based fees.
Item 7 – Types of Clients
Leibman Financial Services generally provides investment advice to the following types of clients:
Individuals
•
• High net worth individuals
• Trusts, estates, or charitable organizations
• Corporations or business entities other than those listed above
You are required to execute a written agreement with Leibman Financial Services specifying the
particular advisory services in order to establish a client arrangement with Leibman Financial Services.
Minimum Investment Amounts Required
Leibman Financial Services does not require a minimum amount in order to open an account under our
Asset Management Program.
Our Portfolio Monitoring Program has been designed for accounts with a minimum balance of $250,000
or more. Exceptions may be granted to this minimum at the discretion of the adviser.
Our Donor Advised Fund Program has been designed for accounts with a minimum balance of $25,000
or more.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
Leibman Financial Services uses the following methods of analysis in formulating investment advice:
Cyclical – This method analyzes the investments sensitive to business cycles and whose
performance is strongly tied to the overall economy. For example, cyclical companies tend to
make products or provide services that are in lower demand during downturns in the economy
and in higher demand during upswings. Examples include the automobile, steel, and housing
industries. The stock price of a cyclical company will often rise just before an economic upturn
begins and fall just before a downturn begins. Investors in cyclical stocks try to make the largest
gains by buying the stock at the bottom of a business cycle, just before a turnaround begins.
While most economists and investors agree that there are cycles in the economy that need to be
respected, the duration of such cycles is generally unknown. An investment decision to buy at the
bottom of a business cycle may actually turn out to be a trade that occurs before or after the
bottom of the cycle. If done before the bottom, then downside price action can result prior to any
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gains. If done after the bottom, then some upside price action may be missed. Similarly, a sell
decision meant to occur at the top of a cycle may result in missed opportunity or unrealized
losses.
Fundamental – This is a method of evaluating a security by attempting to measure its intrinsic
value by examining related economic, financial, and other qualitative and quantitative factors.
Fundamental analysts attempt to study everything that can affect the security's value, including
macroeconomic factors (like the overall economy and industry conditions) and individually
specific factors (like the financial condition and management of a company). The end goal of
performing fundamental analysis is to produce a value that an investor can compare with the
security's current price in hopes of figuring out what sort of position to take with that security (e.g.,
underpriced = buy, overpriced = sell or short). Fundamental analysis is considered to be the
opposite of technical analysis. Fundamental analysis is about using real data to evaluate a
security's value. Although most analysts use fundamental analysis to value stocks, this method of
valuation can be used for almost any type of security.
The risk associated with fundamental analysis is that it is somewhat subjective. While a
quantitative approach is possible, fundamental analysis usually entails a qualitative assessment
of how market forces interact with one another in their impact on the investment in question. It is
possible for those market forces to point in different directions, thus necessitating an
interpretation of which forces will be dominant. This interpretation may be wrong and could
therefore lead to an unfavorable investment decision.
There are risks involved in using any analysis method.
Investment Strategies
Leibman Financial Services uses the following investment strategies when managing client assets and/or
providing investment advice:
Long-term purchases - Investments held at least a year.
Value investing - We primarily follow a value-investing strategy that attempts to acquire at
reasonable valuations publicly-traded businesses that can deliver sustainable excess returns. We
focus on a long-term strategy. Long-term strategies are designed to identify and select
investments to be held for multiple years. We will also invest in value-oriented special situations
with shorter expected holding periods.
Value investing can be described as a strategy of selecting stocks that trade for less than their
intrinsic values. Value investors typically seek stocks of companies that they believe the market
has undervalued. They believe the market overreacts to good and bad news, resulting in stock
price movements that do not correspond with the company's long-term fundamentals. The result
is an opportunity for value investors to profit by buying when the price is deflated. Often, value
investors select stocks with lower-than-average price-to-book or price-to-earnings ratios and/or
high dividend yields. The risks associated with value investing include incorrectly analyzing and
overestimating the intrinsic value of a business, concentration risk, underperformance relative to
major benchmarks, macroeconomic risks, investing in value traps (i.e., businesses that remain
perpetually undervalued), and lost purchasing power on cash holdings in the case of inflation.
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Tactical asset allocation - Allows for a range of percentages in each asset class (such as
“stocks = 40-50%”). The ranges establish minimum and maximum acceptable percentages that
permit the investor to take advantage of market conditions within these parameters. Thus, a
minor form of market timing is possible, since the investor can move to the higher end of the
range when stocks are expected to do better and to the lower end when the economic outlook is
bleak.
Primarily Recommend One Type of Security
We do not primarily recommend one type of security to clients. Instead, we recommend any product that
may be suitable for each client relative to that client’s specific circumstances and needs.
Risk of Loss
Past performance is not indicative of future results. Therefore, you should never assume that future
performance of any specific investment or investment strategy will be profitable. Investing in securities
(including stocks, mutual funds, and bonds, etc.) involves risk of loss. Further, depending on the different
types of investments there may be varying degrees of risk. You should be prepared to bear investment
loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee,
or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There
are certain additional risks associated with investing in securities through our investment management
program, as described below:
• Market risk. Either the stock market as a whole or the value of an individual company
goes down, resulting in a decrease in the value of client investments. This is also referred
to as systemic risk.
• Equity (stock) market risk. Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. If you held common stock, or common stock
equivalents, of any given issuer, you would generally be exposed to greater risk than if
you held preferred stocks and debt obligations of the issuer.
• Company risk. When investing in stock positions, there is always a certain level of
company- or industry-specific risk that is inherent in each investment. This is also
referred to as non-systemic risk and can be reduced through appropriate diversification.
There is the risk that the company will perform poorly or have its value reduced based on
factors specific to the company or its industry. For example, if a company’s employees go
on strike or the company receives unfavorable media attention for its actions, the value of
the company may be reduced.
• Fixed income risk. When investing in bonds, there is the risk that the issuer will default on
the bond and be unable to make payments. Further, individuals who depend on set
amounts of periodically paid income face the risk that inflation will erode their spending
power. Fixed-income investors receive set, regular payments that face the same inflation
risk.
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• Options risk. Options on securities may be subject to greater fluctuations in value than an
investment in the underlying securities. Purchasing and writing put and call options are
highly specialized activities and entail greater than ordinary investment risks.
• ETF and mutual fund risk. When investing in an ETF or mutual fund, you will bear
additional expenses based on your pro rata share of the ETF’s or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an
ETF or mutual fund generally reflects the risks of owning the underlying securities the
ETF or mutual fund holds. You will also incur brokerage costs when purchasing ETFs.
• Management risk. Your investment with our firm varies with the success and failure of our
investment strategies, research, analysis, and determination of portfolio securities. If our
investment strategies do not produce the expected returns, the value of the investment
will decrease.
Item 9 – Disciplinary Information
Item 9 is not applicable to this Disclosure Brochure because there are no legal or disciplinary events that
are material to a client’s or prospective client’s evaluation of our business or integrity.
Item 10 – Other Financial Industry Activities and Affiliations
Leibman Financial Services is not and does not have a related person that is a broker-dealer, municipal
securities dealer, government securities dealer or broker, an investment company or other pooled
investment vehicle (including a mutual fund, closed-end investment company, unit investment trust,
private investment company or "hedge fund," or offshore fund), another investment adviser or financial
planner, a futures commission merchant, commodity pool operator or commodity trading advisor, a
banking or thrift institution, an accountant or accounting firm, a lawyer or law firm, an insurance company
or agency, a pension consultant, a real estate broker or dealer, or a sponsor or syndicator of limited
partnerships.
We are an independent registered investment adviser and only provide investment advisory services. We
are not engaged in any other business activities and offer no other services except those described in this
Disclosure Brochure.
Registered Representative of a Broker-Dealer
Our representatives are also registered representatives of LPL Financial LLC, a securities broker-dealer.
You may work with your investment adviser representative in their separate capacity as a registered
representative of LPL Financial LLC.
As a result of this relationship, LPL Financial LLC may have access to certain confidential information
(e.g., financial information, investment objectives, transactions, and holdings) about clients of Leibman
Financial Services, even if a client does not establish any account through LPL Financial LLC. If you
would like a copy of the privacy policy of LPL Financial LLC, please contact your investment adviser
representative.
When acting in their separate capacity as a registered representative, your investment adviser
representative may sell, for commissions, general securities products such as stocks, bonds, mutual
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funds, exchange-traded funds, and variable annuity and variable life products to you. As such, your
investment adviser representative may suggest that you implement investment advice by purchasing
securities products through a commission-based brokerage account in addition to or in lieu of a fee-based
investment-advisory account. This receipt of commissions creates an incentive to recommend those
products for which your investment adviser representative will receive a commission in this separate
capacity as a registered representative of a securities broker-dealer. Consequently, the objectivity of the
advice rendered to you could be biased.
You are under no obligation to use the services of our representatives in this separate capacity or to use
LPL Financial LLC and can select any broker-dealer you wish to implement securities transactions. If you
select our representatives to implement securities transactions in their separate capacity as registered
representatives, they must use LPL Financial LLC. Prior to effecting any such transactions, you are
required to enter into a new account agreement with LPL Financial LLC. The commissions charged by
LPL Financial LLC may be higher or lower than those charged by other broker-dealers. In addition, the
registered representatives may also receive additional ongoing 12b-1 fees for mutual fund purchases
from the mutual fund company during the period that you maintain the mutual fund investment.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics Summary
According to the Investment Advisers Act of 1940, an investment adviser is considered a fiduciary and
has a fiduciary duty to all clients. Leibman Financial Services has established a Code of Ethics to comply
with the requirements of Section 204(A)-1 of the Investment Advisers Act of 1940 that reflects its fiduciary
obligations and those of its supervised persons. The Code of Ethics also requires compliance with federal
securities laws. The Code of Ethics covers all individuals that are classified as “supervised persons.” All
employees, officers, directors, and investment adviser representatives are classified as supervised
persons. Leibman Financial Services requires its supervised persons to consistently act in your best
interest in all advisory activities. Leibman Financial Services imposes certain requirements on its affiliates
and supervised persons to ensure that they meet the firm’s fiduciary responsibilities to you. The standard
of conduct required is higher than ordinarily required and encountered in commercial business.
This section is intended to provide a summary description of the Code of Ethics of Leibman Financial
Services. If you wish to review the Code of Ethics in its entirety, you should send us a written request and
upon receipt of your request, we will promptly provide a copy of the Code of Ethics to you.
Affiliate and Employee Personal Securities Transactions Disclosure
Leibman Financial Services or supervised persons of the firm buy and sell for their personal accounts
investment products identical to those recommended to clients. This creates a conflict of interest. It is the
express policy of Leibman Financial Services that all persons associated in any manner with our firm
must place clients’ interests ahead of their own when implementing personal investments. As is required
by our internal procedures manual, Leibman Financial Services and its supervised persons will not buy or
sell securities for their personal account(s) where their decision is derived, in whole or in part, by
information obtained as a result of employment or association with our firm unless the information is also
available to the investing public upon reasonable inquiry.
We are now and will continue to be in compliance with applicable state and federal rules and regulations.
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To mitigate conflicts of interest that can occur when access persons manage their personal accounts at
the same time Leibman Financial Services manages client accounts, we have developed written
supervisory procedures that include personal investment and trading policies for our representatives,
employees, and their immediate family members (collectively, “supervised persons”):
• Supervised persons cannot prefer their own interests to that of the client.
• Supervised persons cannot purchase or sell any security for their personal accounts prior to
implementing transactions for client accounts.
• Supervised persons cannot buy or sell securities for their personal accounts when those
decisions are based on information obtained as a result of their employment unless that
information is also available to the investing public upon reasonable inquiry.
• Supervised persons are prohibited from purchasing or selling securities of companies in which
any client is deemed an “insider.”
• Supervised persons are discouraged from conducting frequent personal trading.
• Supervised persons are generally prohibited from serving as board members of publicly traded
companies unless an exception has been granted by the Chief Compliance Officer of Leibman
Financial Services.
Any supervised person not observing our policies is subject to sanctions up to and including termination.
Item 12 – Brokerage Practices
If Leibman Financial Services assists in the implementation of any recommendations, we are responsible
for ensuring that the client receives the best execution possible. Best execution does not necessarily
mean that clients receive the lowest possible commission costs but that the qualitative execution is best.
In other words, all conditions considered, the transaction execution is in your best interest. We exercise
reasonable due diligence to ensure best execution is obtained for all clients when implementing
transactions by considering a number of factors besides prices and rates, including but not limited to:
• Execution capabilities (e.g., market expertise, ease/reliability/timeliness of execution,
responsiveness, integration with our existing systems, ease of monitoring investments)
• Products and services offered (e.g., investment programs, back-office services, technology,
regulatory compliance assistance, research and analytic services)
• Financial strength, stability, and responsibility
• Reputation and integrity
• Ability to maintain confidentiality
Directed Brokerage
Clients should understand that not all investment advisors require the use of a particular broker-dealer or
custodian. Some investment advisors allow their clients to select whichever broker-dealer the client
decides. By requiring clients to use a particular broker-dealer, Leibman Financial Services may not
achieve the most favorable execution of client transactions and the practice requiring the use of specific
broker-dealers may cost clients more money than if the client used a different broker-dealer or custodian.
However, for compliance and operational efficiencies, Leibman Financial Services has decided to require
our clients to use broker-dealers and other qualified custodians determined by Leibman Financial
Services.
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Broker-Dealer Affiliation (LPL Financial)
If you wish to implement our advice you are free to select any broker you wish. If you wish to have our
representatives implement the advice in their separate capacity as registered representatives, LPL is
used. Our representatives are registered representatives of LPL and we are required to use the services
of LPL when acting in this capacity. LPL has a wide range of approved securities products for which it
performs due diligence prior to selection. LPL’s registered representatives are required to adhere to these
products when implementing securities transactions through LPL. Commissions charged for these
products may be higher or lower than commissions clients may be able to obtain if transactions were
implemented through another broker-dealer.
Because our representatives are also registered representatives of LPL, LPL provides compliance
support to them. LPL also provides our representatives, and therefore us, with back-office operational,
technology, and other administrative support.
If you wish to implement our advice through any of the programs described in this Disclosure Brochure,
LPL will be used as the broker-dealer and/or custodian. LPL will be the primary broker-dealer and
custodian recommended due to the relationship our representatives have with LPL. We recommend
broker-dealers and custodians that we feel provide services in a manner and at a cost that will allow us to
meet our duty of best execution. However, we may be limited in the broker-dealer or custodians that we
are allowed to use due to our representatives’ relationship with LPL. LPL may limit or restrict the broker-
dealer or custodial platforms for its registered representatives that are also independently licensed due to
its duty to supervise the transactions implemented by these individuals.
While there is no direct linkage between the investment advice given to you and our recommendation of
LPL, economic benefits may be provided to us by LPL that are not provided if you select another broker-
dealer or account custodian. These benefits may include:
• Negotiated costs for transaction implementation
• A dedicated trade desk that services LPL Financial participants exclusively
• A dedicated service group and an account services manager dedicated to our accounts
• Access to a real-time order matching system
• Electronic download of trades, balances, and position information
• Access, for a fee, to an electronic interface with the account custodian’s software
• Duplicate and batched client statements, confirmations, and year-end reports
Please also see Item 5, Fees and Compensation, for additional information about advisory services and
implementing recommendations.
Soft Dollar Benefits
An investment adviser receives soft dollar benefits from a broker-dealer when the investment adviser
receives research or other products and services in exchange for client securities transactions or
maintaining an account balance with the broker-dealer.
Leibman Financial Services does not have a soft dollar agreement with a broker-dealer or a third-party.
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Block Trading Policy
We may elect to purchase or sell the same securities for several clients at approximately the same time.
This process is referred to as aggregating orders, batch trading, or block trading and is used by our firm
when Leibman Financial Services believes such action may prove advantageous to clients. If and when
we aggregate client orders, allocating securities among client accounts is done on a fair and equitable
basis. Typically, the process of aggregating client orders is done in order to achieve better execution, to
negotiate more favorable commission rates or, to allocate orders among clients on a more equitable basis
in order to avoid differences in prices and transaction fees or other transaction costs that might be
obtained when orders are placed independently.
Leibman Financial Services uses the average price allocation method for transaction allocation.
Under this procedure Leibman Financial Services will calculate the average price and transaction charges
for each transaction included in a block order and assign the average price and transaction charge to
each allocated transaction executed for the client’s account.
If and when we determine to aggregate client orders for the purchase or sale of securities, including
securities in which Leibman Financial Services or our associated persons may invest, we will do so in
accordance with the parameters set forth in the SEC No-Action Letter, SMC Capital, Inc. Neither we nor
our associated persons receive any additional compensation as a result of block trades.
Agency Cross Transactions
Our associated persons are prohibited from engaging in agency cross transactions, meaning we cannot
act as brokers for both the sale and purchase of a single security between two different clients and cannot
receive compensation in the form of an agency cross commission or principal markup for the trades.
Item 13 – Review of Accounts
Account Reviews and Reviewers
Managed accounts are reviewed at least quarterly. While the calendar is the main triggering factor,
reviews can also be conducted at your request. Account reviews will include investment strategy and
objectives review and making a change if strategy and objectives have changed. Reviews are conducted
by Mark Leibman, Greg Leibman, Caitie Leibman, or William Garver with reviews performed in
accordance with your investment goals and objectives. Unless otherwise arranged, reviews will be
performed at the household level.
Our financial planning services terminate upon the presentation of the written plan. Our financial planning
services do not include monitoring the investments of your account(s), and therefore, there is no ongoing
review of your account(s) under such services.
Statements and Reports
For our asset management services, you are provided with transaction confirmation notices and regular
quarterly account statements in writing directly from the qualified custodian.
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Financial planning clients do not receive any report other than the written plan originally contracted for
and provided by Leibman Financial Services.
You are encouraged to always compare any reports or statements provided by us against the account
statements delivered from the qualified custodian. When you have questions about your account
statement, you should contact our firm and the qualified custodian preparing the statement.
Item 14 – Client Referrals and Other Compensation
Leibman Financial Services does not directly or indirectly compensate any person for client referrals.
The only compensation received from advisory services is the fees charged for providing investment
advisory services as described in Item 5 of this Disclosure Brochure. Leibman Financial Services receives
no other forms of compensation in connection with providing investment advice.
Please see Item 5, Fees and Compensation; Item 10, Other Financial Industry Activities and Affiliations;
and Item 12, Brokerage Practices, for additional discussion concerning other compensation.
Item 15 – Custody
Custody, as it applies to investment advisers, has been defined by regulators as having access or control
over client funds and/or securities. In other words, custody is not limited to physically holding client funds
and securities. If an investment adviser has the ability to access or control client funds or securities, the
investment adviser is deemed to have custody and must ensure proper procedures are implemented.
Leibman Financial Services is deemed to have custody of client funds and securities whenever Leibman
Financial Services is given the authority to have fees deducted directly from client accounts. However,
this is the only form of custody Leibman Financial Services will ever maintain. It should be noted that
authorization to trade in client accounts is not deemed by regulators to be custody.
For accounts in which Leibman Financial Services is deemed to have custody, we have established
procedures to ensure all client funds and securities are held at a qualified custodian in a separate account
for each client under that client’s name. Clients or an independent representative of the client will direct,
in writing, the establishment of all accounts and therefore are aware of the qualified custodian’s name,
address, and the manner in which the funds or securities are maintained. Finally, account statements are
delivered directly from the qualified custodian to each client, or the client’s independent representative, at
least quarterly. Clients should carefully review those statements and are urged to compare the
statements against reports received from Leibman Financial Services. When clients have questions about
their account statements, they should contact Leibman Financial Services or the qualified custodian
preparing the statement.
Item 16 – Investment Discretion
When providing asset management services, Leibman Financial Services maintains trading authorization
over your Account and can provide management services on a discretionary basis. When discretionary
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authority is granted, we will have the authority to determine the type of securities and the amount of
securities that can be bought or sold for your portfolio without obtaining your consent for each transaction.
If you decide to grant trading authorization on a non-discretionary basis, we will be required to contact
you prior to implementing changes in your account. Therefore, you will be contacted and required to
accept or reject our investment recommendations including:
• The security being recommended
• The number of shares or units
• Whether to buy or sell
Once the above factors are agreed upon, we will be responsible for making decisions regarding the timing
of buying or selling an investment and the price at which the investment is bought or sold. If your
Accounts are managed on a non-discretionary basis, you need to know that if we are not able to reach
you or you are slow to respond to our request, it can have an adverse impact on the timing of trade
implementations, and we may not achieve the optimal trading price.
You will have the ability to place reasonable restrictions on the types of investments that may be
purchased in your Account. You may also place reasonable limitations on the discretionary power granted
to Leibman Financial Services so long as the limitations are specifically set forth or included as an
attachment to the client agreement.
Item 17 – Voting Client Securities
Proxy Voting
Leibman Financial Services does not vote proxies on behalf of clients. We have determined that taking on
the responsibilities for voting client securities does not add enough value to the services provided to you
to justify the additional compliance and regulatory costs associated with voting client securities.
Therefore, it is your responsibility to vote all proxies for securities held in your Account.
You will receive proxies directly from the qualified custodian or transfer agent; we will not provide you with
the proxies. You are encouraged to read through the information provided with the proxy-voting
documents and make a determination based on the information provided. Although we do not vote client
proxies, if you have a question about a particular proxy, feel free to contact us. However, you will have
the ultimate responsibility for making all proxy-voting decisions.
Item 18 – Financial Information
This Item 18 is not applicable to this brochure. Leibman Financial Services does not require or solicit
prepayment of more than $1,200 in fees per client, six months or more in advance. Therefore, we are not
required to include a balance sheet for the most recent fiscal year. We are not subject to a financial
condition that is reasonably likely to impair our ability to meet contractual commitments to clients. Finally,
Leibman Financial Services has not been the subject of a bankruptcy petition at any time.
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Business Continuity Plan
Leibman Financial Services has a business continuity and contingency plan in place designed to respond
to significant business disruptions. These disruptions can be both internal and external. Internal
disruptions will impact our ability to communicate and do business, such as a fire in the office building.
External disruptions will prevent the operation of the securities markets or the operations of a number of
firms, such as earthquakes, wildfires, hurricanes, terrorist attack, or other wide-scale, regional disruptions.
Our continuity and contingency plan has been developed to safeguard employees’ lives and firm property,
to allow a method of making financial and operational assessments, to quickly recover and resume
business operations, to protect books and records, and to allow clients to continue transacting business.
The plan includes the following:
• Alternate locations to conduct business;
• Hard and electronic back-ups of records;
• Alternative means of communications with employees, clients, critical business
constituents, and regulators; and
• Details on the firm’s employee succession plan
Our business continuity and contingency plan is reviewed and updated on a regular basis to ensure that
the policies in place are sufficient and operational.
Customer Privacy Policy Notice
Commitment to Your Private Information. Leibman Financial Services has a long-standing policy of
protecting the confidentiality and security information we collect about our clients. We do not, and will not,
share non-public personal information about you (“Information”) with outside third parties without your
consent, except for the specific purposes described below. This notice has been provided to you to
describe the Information we may gather and the situations under which we may need to share it.
Why We Collect and How We Use Information. We limit the collection and use of Information within our
firm to only those individuals associated or employed with us that must have Information to provide
financial services to you. Such services include maintaining your accounts, processing transaction
requests, providing financial planning, financial consultation, and other services described in our Form
ADV.
How We Gather Information. We get most Information directly from you when you provide us with
information from any of the following sources:
• Applications or forms (for example: name, address, Social Security number, birth date, assets,
income, financial history)
• Transactional activity in your account (for example: trading history and account balances)
•
Information services and consumer reporting sources (for example: to verify your identity or to
assess your credit history)
• Other sources with your consent (for example: your insurance professional, attorney, or
accountant)
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How We Protect Information. Our employees and affiliated persons are required to protect the
confidentiality of Information and to comply with our stated policies. They may access Information only
when there is an acceptable reason to do so, such as to service your account or provide you with
financial services. Employees who violate our Privacy Policy are subject to disciplinary action, up to and
including termination from employment with us. We also maintain physical, electronic, and procedural
safeguards to protect information, which comply with applicable SEC, state, and federal laws.
Sharing Information with Other Companies Permitted Under Law. We do not disclose Information
obtained in the course of our practice except as required or permitted under law. Permitted disclosures
include, for instance, providing information to unrelated third parties who need to know such Information
in order to assist use with the providing services to you. Unrelated third parties may include broker-
dealers, mutual fund companies, insurance companies, and the custodian with which your assets are
held. In such situations, we stress the confidential nature of information being shared.
Former Customers. Even if we cease to provide you with financial products or services, our Privacy
Policy will continue to apply to you and we will continue to treat your nonpublic information with strict
confidentiality.
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