Overview
- Headquarters
- Saint Joseph, MI
- Total Firm Assets
- $114 million
- Average High-Net-Worth Client Portfolio Size
- $2.2 million
Fee Disclosure
ADV PART 2A- LEONARD ADVISORY GROUP LLC
| Min | Max | Disclosed Annual Rate |
|---|---|---|
| $0 | $500,000 | 1.00% |
| $500,001 | $1,000,000 | 0.95% |
| $1,000,001 | $2,000,000 | 0.85% |
| $2,000,001 | $4,000,000 | 0.75% |
| $4,000,001 | $8,000,000 | 0.60% |
| $8,000,001 | $12,000,000 | 0.55% |
| $12,000,001 | and above | Negotiable |
Estimated Annual Fees (Based on ADV disclosures. Where a range is given, we use the upper rate)
| Portfolio Value | Estimated Annual Fee | Effective Fee Rate |
|---|---|---|
| $1 million | $9,750 | 0.98% |
| $5 million | $39,250 | 0.78% |
| $10 million | $68,250 | 0.68% |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- High-Net-Worth Share of Firm Assets
- 52.59%
- Number of High-Net-Worth Clients
- 27
- Total Client Accounts
- 622
- Discretionary Accounts
- 622
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 321165
Primary Brochure: ADV PART 2A- LEONARD ADVISORY GROUP LLC (2026-09-18)
View Document Text
Leonard Advisory Group LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Leonard Advisory Group
LLC. If you have any questions about the contents of this brochure, please contact us at (269) 588-1362 or by email
at: jleonard@leonardadvisorygroup.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Leonard Advisory Group LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Leonard Advisory Group LLC’s CRD number is: 321165.
By Appointment Only:
720 State St
Saint Joseph, MI 49085
(269) 588-1362
team@leonardadvisorygroup.com
https://www.leonardadvisorygroup.com/
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 09/18/2026
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Item 2: Material Changes
Leonard Advisory Group LLC has the following material changes to report as of the last annual
amendment 03/30/2026. Material changes relate to Leonard Advisory Group LLC's policies, practices
or conflicts of interests.
• Leonard Advisory Group LLC has added AssetMark Brokerage, LLC as a custodian (Item 12)
• Leonard Advisory Group LLC has updated its Selection of Other Advisers Fees (Item 5)
• Leonard Advisory Group LLC has updated Outside Compensation for the Sale of Securities to
Clients (Item 5)
• Leonard Advisory Group LLC has updated Other Financial Industry Activities and Affiliations
(Item 10)
• Leonard Advisory Group LLC has successfully transitioned to registration with the United States
Securities and Exchange Commission from its prior registration at the state level.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ....................................................................................................................................... ii
Item 3: Table of Contents ...................................................................................................................................... iii
Item 4: Advisory Business ......................................................................................................................................2
Item 5: Fees and Compensation .............................................................................................................................4
Item 6: Performance-Based Fees and Side-By-Side Management ....................................................................7
Item 7: Types of Clients ..........................................................................................................................................8
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ...............................................................8
Item 9: Disciplinary Information .........................................................................................................................11
Item 10: Other Financial Industry Activities and Affiliations .........................................................................11
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...............13
Item 12: Brokerage Practices ................................................................................................................................14
Item 13: Review of Accounts ................................................................................................................................15
Item 14: Client Referrals and Other Compensation ..........................................................................................16
Item 15: Custody ....................................................................................................................................................17
Item 16: Investment Discretion ............................................................................................................................17
Item 17: Voting Client Securities (Proxy Voting) ..............................................................................................18
Item 18: Financial Information .............................................................................................................................18
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Item 4: Advisory Business
A. Description of the Advisory Firm
Leonard Advisory Group LLC (hereinafter “Leonard AG”) is a Limited Liability Company
organized in the State of Michigan. The firm was formed in November 2020 and became
a registered investment adviser in May 2022. The principal owner is Joshua Thomas
Leonard.
B. Types of Advisory Services
Portfolio Management Services
Leonard AG offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. Leonard AG creates an
Investment Policy Statement for each client, which outlines the client’s current situation
(income, tax levels, and risk tolerance levels) and then constructs a plan to aid in the
selection of a portfolio that matches each client's specific situation. Portfolio management
services include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
Leonard AG evaluates the current investments of each client with respect to their risk
tolerance levels and time horizon. Leonard AG will request discretionary authority from
clients in order to select securities and execute transactions without permission from the
client prior to each transaction. Risk tolerance levels are documented in the Investment
Policy Statement, which is given to each client.
is to seek fair and equitable allocation of
Leonard AG seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of Leonard AG’s
economic, investment or other financial interests. To meet its fiduciary obligations,
Leonard AG attempts to avoid, among other things, investment or trading practices that
systematically advantage or disadvantage certain client portfolios, and accordingly,
Leonard AG’s policy
investment
opportunities/transactions among its clients to avoid favoring one client over another
over time. It is Leonard AG’s policy to allocate investment opportunities and transactions
it identifies as being appropriate and prudent among its clients on a fair and equitable
basis over time.
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Selection of Other Advisers
Leonard AG will direct clients to third-party investment advisers to manage all or a
portion of the client's assets. Before selecting other advisers for clients, Leonard AG will
always ensure those other advisers are properly licensed or registered as an investment
adviser. Leonard AG conducts due diligence on any third-party investment adviser,
which may involve one or more of the following: phone calls, meetings and review of the
third-party adviser's performance and investment strategy. Leonard AG then makes
investments with a third-party investment adviser by referring the client to the third-party
adviser. Leonard AG will review the ongoing performance of the third-party adviser as a
portion of the client's portfolio.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debit/credit planning.
Services Limited to Specific Types of Investments
Leonard AG generally limits its investment advice to fixed income securities, insurance
products including annuities, equities, and ETFs. Leonard AG may use other securities as
well to help diversify a portfolio when applicable.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
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C. Client Tailored Services and Client Imposed Restrictions
Leonard AG will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by Leonard AG on behalf of the client. Leonard AG may use model
allocations together with a specific set of recommendations for each client based on their
personal restrictions, needs, and targets. Clients may impose restrictions in investing in
certain securities or types of securities in accordance with their values or beliefs. However,
if the restrictions prevent Leonard AG from properly servicing the client account, or if the
restrictions would require Leonard AG to deviate from its standard suite of services,
Leonard AG reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees and transaction costs. Leonard AG does not participate in wrap
fee programs.
E. Assets Under Management
Leonard AG has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$95,718,193.00
$0.00
December 2025
Item 5: Fees and Compensation
A. Fee Schedule
Selection of Other Advisers Fees
Clients will pay Leonard AG its standard fee in addition to the standard fee for the
advisers to which it directs those clients. This relationship will be memorialized in each
contract between Leonard AG and each third-party adviser. The fees will not exceed any
limit imposed by any regulatory agency. Specifically, Leonard AG may direct clients to
Assetmark.
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Total Assets
Assetmark’s Fee
Total Fee
$0 - $500,000
$500,001 – $1,000,000
$1,000,001 - $2,000,000
$2,000,001 - $4,000,000
$4,000,001 - $8,000,000
$8,000,001 - $12,000,000
$12,000,001 AND UP
Leonard AG’s
Fee
1.00%
0.95%
0.85%
0.75%
0.60%
0.55%
Negotiable
0.59%
0.54%
0.48%
0.43%
0.43%
0.43%
0.43%
1.59%
1.49%
1.33%
1.18%
1.03%
0.98%
Negotiable + 0.43%
Leonard AG may also direct clients to Altruist (CRD# 299398). The platform management
fees will vary depending on the type of asset manager, and the sophistication of the
account makeup and trading style. This fee can range from 0.00% to 1.10%.
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the Investment Advisory Contract. Leonard AG bills based on the balance on the last day
of the prior billing period.
Clients are responsible for the payment of all third-party fees (i.e., custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by Leonard AG. Please see Item 5C and Item
12 below.
Clients may terminate the agreement without penalty for a full refund of Leonard AG 's
fees within five business days of signing the Investment Advisory Contract. Thereafter,
clients may terminate the contract immediately upon written notice.
Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans is between $500 and $10,000.
Hourly Fees
The negotiated hourly fee for these services is between $200 and $500.
Clients may terminate the agreement without penalty, for full refund of Leonard AG’s
fees, within five business days of signing the Financial Planning Agreement. Thereafter,
clients may terminate the Financial Planning Agreement generally upon written notice.
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B. Payment of Fees
Payment of Selection of Other Advisers Fees
The timing, frequency, and method of paying fees for selection of third-party advisers will
depend on the specific third-party adviser selected and will be disclosed to the client prior
to entering into a relationship with the third-party adviser.
Fees for selection of Assetmark as a third-party adviser are paid quarterly in advance.
Fees are withdrawn directly from client accounts with the client’s written authorization.
Leonard AG then receives its portion of the fees from Assetmark
Fees for selection of Altruist as a third-party adviser are paid monthly in advance. Fees
are withdrawn directly from client accounts with the client’s written authorization.
Leonard AG then receives its portion of the fees from Altruist.
Leonard AG does not directly deduct the advisory fees.
Payment of Financial Planning Fees
Financial planning fees are paid via check.
Fixed financial planning fees are paid 50% in advance, but never more than six months in
advance, with the remainder due upon presentation of the plan.
Hourly financial planning fees are paid 50% in advance, but never more than six months
in advance, with the remainder due upon presentation of the plan.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by Leonard AG. Please see Item 12 of this
brochure regarding broker-dealer/custodian.
D. Prepayment of Fees
Leonard AG collects fees in advance. Refunds for fees paid in advance but not yet earned
will be refunded on a prorated basis and returned within fourteen days to the client via
check or return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
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Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
For hourly fees that are collected in advance, the fee refunded will be the balance of the
fees collected in advance minus the hourly rate times the number of hours of work that
has been completed up to and including the day of termination.
E. Outside Compensation for the Sale of Securities to Clients
The owners and investment advisors of Leonard AG are insurance agents. In this role,
they accept compensation for the sale of insurance products to Leonard AG clients.
1. This is a Conflict of Interest
This presents a conflict of interest and gives the supervised person an incentive to
recommend products based on the compensation received rather than on the client’s
needs. When recommending the sale of insurance products for which the supervised
persons receive compensation, Leonard AG will document the conflict of interest in
the client file and inform the client of the conflict of interest. Clients always have the
right to decide whether to purchase Leonard AG -recommended products and, if
purchasing, have the right to purchase those products through other brokers or agents
that are not affiliated with Leonard AG.
2. Clients Have the Option to Purchase Recommended Products from
Other Brokers
Clients always have the option to purchase Leonard AG recommended products
through other brokers or agents that are not affiliated with Leonard AG.
3. Commissions are not Leonard AG's primary source of compensation for
advisory services
Commissions are not Leonard AG’s primary source of compensation for advisory
services.
4. Advisory Fees in Addition to Commissions or Markups
Advisory fees that are charged to clients are not reduced to offset the commissions or
markups on investment products recommended to clients.
Item 6: Performance-Based Fees and Side-By-Side Management
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Leonard AG does not accept performance-based fees or other fees based on a share of capital
gains on or capital appreciation of the assets of a client.
Item 7: Types of Clients
Leonard AG generally provides advisory services to the following types of clients:
❖
❖
❖
Individuals
High-Net-Worth Individuals
Corporations or Business Entities
There is no account minimum for any of Leonard AG’s services.
Item 8: Methods of Analysis, Investment Strategies, & Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
Leonard AG’s methods of analysis include Fundamental analysis and Modern portfolio
theory.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Investment Strategies
Leonard AG recommends long term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
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Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Selection of Other Advisers: Although Leonard AG will seek to select only money
managers who will invest clients' assets with the highest level of integrity, Leonard AG's
selection process cannot ensure that money managers will perform as desired and
Leonard AG will have no control over the day-to-day operations of any of its selected
money managers. Leonard AG would not necessarily be aware of certain activities at the
underlying money manager level, including without limitation a money manager's
engaging in unreported risks, investment “style drift” or even regulatory breaches or
fraud.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy.
The investment types listed below are not guaranteed or insured by the FDIC or any other
government agency.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
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Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best-known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Risks in investing in ETFs include
trading risks, liquidity and shutdown risks, risks associated with a change in authorized
participants and non-participation of authorized participants, risks that trading price
differs from indicative net asset value (iNAV), or price fluctuation and disassociation from
the index being tracked. With regard to trading risks, regular trading adds cost to your
portfolio thus counteracting the low fees that one of the typical benefits of ETFs.
Additionally, regular trading to beneficially “time the market” is difficult to achieve. Even
paid fund managers struggle to do this every year, with the majority failing to beat the
relevant indexes. With regard to liquidity and shutdown risks, not all ETFs have the same
level of liquidity. Since ETFs are at least as liquid as their underlying assets, trading
conditions are more accurately reflected in implied liquidity rather than the average daily
volume of the ETF itself. Implied liquidity is a measure of what can potentially be traded
in ETFs based on its underlying assets. ETFs are subject to market volatility and the risks
of their underlying securities, which may include the risks associated with investing in
smaller companies, foreign securities, commodities, and fixed income investments (as
applicable). Foreign securities in particular are subject to interest rate, currency exchange
rate, economic, and political risks, all of which are magnified in emerging markets. ETFs
that target a small universe of securities, such as a specific region or market sector, are
generally subject to greater market volatility, as well as to the specific risks associated with
that sector, region, or other focus. ETFs that use derivatives, leverage, or complex
investment strategies are subject to additional risks. The return of an index ETF is usually
different from that of the index it tracks because of fees, expenses, and tracking error. An
ETF may trade at a premium or discount to its net asset value (NAV) (or indicative value
in the case of exchange-traded notes). The degree of liquidity can vary significantly from
one ETF to another and losses may be magnified if no liquid market exists for the ETF’s
shares when attempting to sell them. Each ETF has a unique risk profile, detailed in its
prospectus, offering circular, or similar material, which should be considered carefully
when making investment decisions.
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Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
Private equity funds carry certain risks. Capital calls will be made on short notice, and
the failure to meet capital calls can result in significant adverse consequences, including
but not limited to a total loss of investment.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither Leonard AG nor its representatives are registered as, or have pending
applications to become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
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Neither Leonard AG nor its representatives are registered as or have pending applications
to become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
Certain owners and supervised persons of Leonard AG are independently licensed
insurance agents and may recommend insurance products in addition to providing
investment advisory services. Josh Leonard, an owner of Leonard AG, is also a licensed
insurance agent and holds a partial ownership interest in Protect with Intent, an insurance
agency through which he conducts insurance-related business activities. Clients are not
required to purchase insurance products through Protect with Intent and are free to obtain
insurance products and services through any insurance agency, broker, or carrier of their
choosing without affecting their ability to receive investment advisory services from
Leonard AG. As certain owners of Leonard AG also have ownership interests in Protect
with Intent, a conflict of interest exists when clients are referred to or purchase insurance
products through Protect with Intent. These individuals have a financial incentive to
recommend or refer clients to Protect with Intent because they may indirectly benefit from
the revenues, profits, or growth of that affiliated business.
The insurance activities conducted by certain supervised persons create a conflict of
interest because these individuals may receive commissions or other compensation from
the sale of insurance products. Accordingly, there is an incentive to recommend insurance
products based on the compensation received rather than solely on a client's needs. In
addition, insurance products offered through supervised persons may be limited to those
available through certain insurance carriers and agencies.
Leonard AG addresses these conflicts by requiring all supervised persons to act in the best
interests of clients at all times, including when engaging in insurance-related activities.
The firm periodically reviews recommendations made by its supervised persons to assess
whether such recommendations are based on an objective evaluation of each client's
financial situation, risk tolerance, and goals, rather than on the receipt of commissions or
other compensation. Leonard AG and its supervised persons will disclose the nature of
any compensation received and any material conflicts of interest associated with the
recommendation of insurance products or services.
Leonard AG in connection with such individual's activities outside of Leonard AG.
D. Selection of Other Advisers or Managers and How This Adviser
is Compensated for Those Selections
Leonard AG may direct clients to third-party investment advisers to manage all or a
portion of the client's assets. Clients will pay Leonard AG its standard fee in addition to
the standard fee for the advisers to which it directs those clients. This relationship will be
memorialized in each contract between Leonard AG and each third-party advisor. The
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fees will not exceed any limit imposed by any regulatory agency. Leonard AG will always
act in the best interests of the client, including when determining which third-party
investment adviser to recommend to clients. Leonard AG will ensure that all
recommended advisers are licensed or notice filed in the states in which Leonard AG is
recommending them to clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
Leonard AG has a written Code of Ethics that covers the following areas: Participation or
Interest in Client Transactions, Personal Trading, Prohibited Purchases and Sales, Insider
Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities,
Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of
Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures
and Reporting, Certification of Compliance, Reporting Violations, Compliance Officer
Duties, Training and Education, Recordkeeping, Annual Review, and Sanctions. Leonard
AG's Code of Ethics is available free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
Leonard AG does not recommend that clients buy or sell any security in which a related
person to Leonard AG or Leonard AG has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of Leonard AG may buy or sell securities for
themselves that they also recommend to clients. This may provide an opportunity for
representatives of Leonard AG to buy or sell the same securities before or after
recommending the same securities to clients resulting in representatives profiting off the
recommendations they provide to clients. Such transactions may create a conflict of
interest. Leonard AG will always document any transactions that could be construed as
conflicts of interest and will never engage in trading that operates to the client’s
disadvantage when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of Leonard AG may buy or sell securities for
themselves at or around the same time as clients. This may provide an opportunity for
representatives of Leonard AG to buy or sell securities before or after recommending
securities to clients resulting in representatives profiting off the recommendations they
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provide to clients. Such transactions may create a conflict of interest; however, Leonard
AG will never engage in trading that operates to the client’s disadvantage if
representatives of Leonard AG buy or sell securities at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on Leonard AG’s duty to seek
“best execution,” which is the obligation to seek execution of securities transactions for a
client on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and Leonard AG may
also consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in Leonard AG's research efforts. Leonard AG will
never charge a premium or commission on transactions, beyond the actual cost imposed
by the broker-dealer/custodian.
Leonard AG will require clients to use Fidelity Brokerage Services LLC (CRD 7784),
Schwab Institutional, a division of Charles Schwab & Co., Inc. (CRD 5393), AssetMark
Brokerage, LLC (CRD# 169804) and Altruist (CRD 299274).
1. Research and Other Soft-Dollar Benefits
While Leonard AG has no formal soft dollar’s program in which soft dollars are used
to pay for third party services, Leonard AG may receive research, products, or other
services from custodians and broker-dealers in connection with client securities
transactions (“soft dollar benefits”). Leonard AG may enter into soft-dollar
arrangements consistent with (and not outside of) the safe harbor contained in Section
28(e) of the Securities Exchange Act of 1934, as amended. There can be no assurance
that any particular client will benefit from soft dollar research, whether or not the
client’s transactions paid for it, and Leonard AG does not seek to allocate benefits to
client accounts proportionate to any soft dollar credits generated by the accounts.
Leonard AG benefits by not having to produce or pay for the research, products or
services, and Leonard AG will have an incentive to recommend a broker-dealer based
on receiving research or services. Clients should be aware that Leonard AG’s
acceptance of soft dollar benefits may result in higher commissions charged to the
client.
2. Brokerage for Client Referrals
Leonard AG receives no referrals from a broker-dealer or third party in exchange for
using that broker-dealer or third party.
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3. Clients Directing Which Broker/Dealer/Custodian to Use
Leonard AG will require clients to use a specific broker-dealer to execute transactions.
Not all advisers require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If Leonard AG buys or sells the same securities on behalf of more than one client, it might,
but would be under no obligation to, aggregate or bunch, to the extent permitted by
applicable law and regulations, the securities to be purchased or sold for multiple clients
in order to seek more favorable prices, lower brokerage commissions or more efficient
execution. In such case, Leonard AG would place an aggregate order with the broker on
behalf of all such clients in order to ensure fairness for all clients; provided, however, that
trades would be reviewed periodically to ensure that accounts are not systematically
disadvantaged by this policy. Leonard AG would determine the appropriate number of
shares to place with brokers and will select the appropriate brokers consistent with
Leonard AG’s duty to seek best execution.
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All client accounts for Leonard AG's advisory services provided on an ongoing basis are
reviewed at least quarterly by Joshua Thomas Leonard, Managing Member and Chief
Compliance Officer, with regard to clients’ respective investment policies and risk
tolerance levels. All accounts at Leonard AG are assigned to this reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Joshua Thomas Leonard, Managing Member and Chief Compliance Officer.
Financial planning clients are provided a one-time financial plan concerning their
financial situation. After the presentation of the plan, there are no further reports. Clients
may request additional plans or reports for a fee.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
With respect to financial plans, Leonard AG’s services will generally conclude upon
delivery of the financial plan.
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C. Content and Frequency of Regular Reports Provided to Clients
Each client of Leonard AG's advisory services provided on an ongoing basis will receive
a monthly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian. Leonard AG will also
provide at least quarterly a separate written statement to the client.
Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
Leonard AG does not receive any economic benefit, directly or indirectly from any third
party for advice rendered to Leonard AG's clients.
With respect to Schwab, Leonard AG receives access to Schwab’s institutional trading and
custody services, which are typically not available to Schwab retail investors. These
services generally are available to independent investment advisers on an unsolicited
basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’
assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual
funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment. For
Leonard AG client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through
commissions or other transaction-related or asset-based fees for securities trades that are
executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to Leonard AG other products and services that benefit
Leonard AG but may not benefit its clients’ accounts. These benefits may include national,
regional or Leonard AG specific educational events organized and/or sponsored by
Schwab Advisor Services. Other potential benefits may include occasional business
entertainment of personnel of Leonard AG by Schwab Advisor Services personnel,
including meals, invitations to sporting events, including golf tournaments, and other
forms of entertainment, some of which may accompany educational opportunities. Other
of these products and services assist Leonard AG in managing and administering clients’
accounts. These include software and other technology (and related technological
training) that provide access to client account data (such as trade confirmations and
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account statements), facilitate trade execution (and allocation of aggregated trade orders
for multiple client accounts, if applicable), provide research, pricing information and
other market data, facilitate payment of Leonard AG’s fees from its clients’ accounts (if
applicable), and assist with back-office training and support functions, recordkeeping and
client reporting. Many of these services generally may be used to service all or some
substantial number of Leonard AG’s accounts. Schwab Advisor Services also makes
available to Leonard AG other services intended to help Leonard AG manage and further
develop its business enterprise. These services may include professional compliance, legal
and business consulting, publications and conferences on practice management,
information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, Schwab may
make available, arrange and/or pay vendors for these types of services rendered to
Leonard AG by independent third parties. Schwab Advisor Services may discount or
waive fees it would otherwise charge for some of these services or pay all or a part of the
fees of a third-party providing these services to Leonard AG. Leonard AG is
independently owned and operated and not affiliated with Schwab.
B. Compensation to Non – Advisory Personnel for Client Referrals
Leonard AG does not compensate any person for client referrals.
Item 15: Custody
When it deducts fees directly from client accounts at a selected custodian, Leonard AG will be
deemed to have limited custody of client’s assets and must have written authorization from the
client to do so. Clients will receive account statements from the custodian and should carefully
review those statements for accuracy.
Item 16: Investment Discretion
Leonard AG provides discretionary and non-discretionary investment advisory services to
clients. The advisory contract established with each client sets forth the discretionary authority
for trading. Where investment discretion has been granted, Leonard AG generally manages the
client’s account and makes investment decisions without consultation with the client as to when
the securities are to be bought or sold for the account, the total amount of the securities to be
bought/sold, what securities to buy or sell, or the price per share. In some instances, Leonard
AG’s discretionary authority in making these determinations may be limited by conditions
imposed by a client (in investment guidelines or objectives, or client instructions otherwise
provided to Leonard AG. Clients with discretionary accounts will execute a limited power of
attorney to evidence discretionary authority. Clients may, but typically do not, impose
restrictions in investing in certain securities or types of securities in accordance with their values
or beliefs.
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Item 17: Voting Client Securities (Proxy Voting)
Leonard AG will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
Leonard AG neither requires nor solicits prepayment of more than $1,200 in fees per client,
six months or more in advance, and therefore is not required to include a balance sheet
with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither Leonard AG nor its management has any financial condition that is likely to
reasonably impair Leonard AG’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
Leonard AG has not been the subject of a bankruptcy petition in the last ten years.
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