Overview
- Headquarters
- Friendswood, TX
- Total Firm Assets
- $571 million
- Average High-Net-Worth Client Portfolio Size
- $2.0 million
- Minimum Account Size
- $50,000
Fee Structure
Primary Fee Schedule (LIFESTYLE ASSET MANAGEMENT, INC. ADV BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.75% |
| $250,001 | $500,000 | 1.55% |
| $500,001 | $750,000 | 1.45% |
| $750,001 | $1,000,000 | 1.35% |
| $1,000,001 | $2,000,000 | 1.25% |
| $2,000,001 | $3,000,000 | 1.05% |
| $3,000,001 | $4,000,000 | 0.95% |
| $4,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,250 | 1.52% |
| $5 million | $56,250 | 1.12% |
| $10 million | $93,750 | 0.94% |
| $50 million | $393,750 | 0.79% |
| $100 million | $768,750 | 0.77% |
Clients
- High-Net-Worth Share of Firm Assets
- 57.16%
- Number of High-Net-Worth Clients
- 163
- Total Client Accounts
- 1,852
- Discretionary Accounts
- 1,852
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 157450
Additional Brochure: LIFESTYLE ASSET MANAGEMENT, INC. ADV BROCHURE (2026-07-15)
View Document Text
Lifestyle Asset Management, Inc.
211 West Edgewood
Friendswood, TX 77546
Telephone: 281-992-9220
Facsimile: 281-992-9221
Website: www.lsaminc.com
FORM ADV PART 2A
Disclosure Brochure
July 14, 2026
This brochure provides information about the qualifications and business practices of Lifestyle Asset
Management, Inc. If you have any questions about the contents of this brochure, please contact us
at 281-922-9220. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Lifestyle Asset Management, Inc. is also available on the SEC's website
at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Lifestyle Asset Management,
Inc. is 157450.
Lifestyle Asset Management, Inc. is a registered investment adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a
certain level of skill or training
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Item 2 Summary of Material Changes
ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
we are required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment on January 28, 2026, there have been no material
changes to report.
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Item 3 Table of Contents
Item 2 Summary of Material Changes ............................................................................................. 2
Item 3 Table of Contents ................................................................................................................. 3
Item 4 Advisory Business ................................................................................................................ 4
Item 5 Fees and Compensation ....................................................................................................... 9
Item 6 Performance-Based Fees and Side-By-Side Management ................................................. 13
Item 7 Types of Clients .................................................................................................................. 13
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ............................................ 13
Item 9 Disciplinary Information ...................................................................................................... 15
Item 10 Other Financial Industry Activities and Affiliations ............................................................. 15
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...... 16
Item 12 Brokerage Practices ......................................................................................................... 17
Item 13 Review of Accounts .......................................................................................................... 18
Item 14 Client Referrals and Other Compensation ........................................................................ 19
Item 15 Custody ............................................................................................................................ 19
Item 16 Investment Discretion ....................................................................................................... 19
Item 17 Voting Client Securities ..................................................................................................... 20
Item 18 Financial Information ........................................................................................................ 20
Item 19 Requirements for State-Registered Advisers .................................................................... 20
Item 20 Additional Information ....................................................................................................... 20
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Item 4 Advisory Business
Description of Services and Fees
Lifestyle Asset Management, Inc. is a registered investment adviser based in Friendswood, Texas.
We are organized as a sub-Chapter S corporation under the laws of the State of Texas. We have
been providing investment advisory services since 2011. Michael Wegner is our principal owner.
Currently, we offer the following investment advisory services, which are personalized to each
individual client:
• Portfolio Management Services
• Pension Consulting Services
• Sub-Advisory and Third Party Manager Services
• Financial Planning and Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to
your individual needs. As used in this brochure, the words "we", "our" and "us" refer to Lifestyle Asset
Management, Inc., and the words "you", "your" and "client" refer to you as either a client or
prospective client of our firm. Also, you may see the term Associated Person throughout this
brochure. As used in this brochure, our Associated Persons are our firm's officers, employees, and
all individuals providing investment advice on behalf of our firm.
Portfolio Management Services
We offer discretionary and, at our option, non-discretionary portfolio management services. Our
investment advice is tailored to meet our clients' needs and investment objectives. If you retain our
firm for portfolio management services, we will meet with you to determine your investment
objectives, risk tolerance, and other relevant information (the "suitability information") at the
beginning of our advisory relationship. We will use the suitability information we gather to develop a
strategy that enables our firm to give you continuous and focused investment advice and/or to make
investments on your behalf. As part of our portfolio management services, we will invest your assets
using a predefined strategy, or according to one or more model portfolios developed by our firm.
Once we construct an investment portfolio for you or select a model portfolio, we will monitor your
portfolio's performance on an ongoing basis, and will rebalance the portfolio as required by changes
in market conditions and in your financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow our firm to
determine the specific securities, and the amount of securities, to be purchased or sold for your
account without your approval prior to each transaction. Discretionary authority is typically granted
by the investment advisory agreement you sign with our firm, a power of attorney, or trading
authorization forms. You may limit our discretionary authority (for example, limiting the types of
securities that can be purchased or sold for your account) by providing our firm with your restrictions
and guidelines in writing. If you enter into non-discretionary arrangements with our firm, we must
obtain your approval prior to executing any transactions on behalf of your account.
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Portfolio Management Strategies
As part of our portfolio management services, we construct and manage investment portfolios
designed to reflect each client's financial circumstances, investment objectives, risk tolerance,
liquidity needs, tax considerations, and investment time horizon.
Depending upon a client's needs, portfolios may consist of one or more of the following:
Individual equity securities;
•
• Exchange-traded funds ("ETFs");
• Mutual funds;
• Fixed income securities;
• Cash and cash equivalents;
• Alternative investments, where appropriate; and
• Third-party investment strategies or model portfolios.
Portfolios may be managed using proprietary investment strategies developed by Lifestyle Asset
Management or, where appropriate, through the use of third-party investment managers or
investment models. Portfolio allocations may vary over time based on market conditions, economic
factors, changes in a client's financial circumstances, or other factors that we determine are relevant
to the client's investment objectives.
We periodically review client portfolios and may rebalance or modify portfolio allocations as
necessary to remain consistent with each client's investment objectives and risk profile.
Certain investment strategies or portfolio models may have minimum account sizes or other eligibility
requirements. Not all strategies are appropriate for every client.
Trading Signals and Models
Our firm may outsource trading signals and models to third-party providers to enhance the
effectiveness and efficiency of our investment strategies when we see fit. In such cases, the third-
party provider is selected based upon our due diligence process. The firm maintains oversight of all
outsourced services, ensuring that the models and signals align with the firm’s investment
objectives and client goals. We regularly review the performance of these third-party services and
maintain the right to adjust or discontinue their use if necessary to act in the best interest of our
clients.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general,
these services may include an existing plan review and analysis, plan-level advice regarding fund
selection and investment options, education services to plan participants, investment performance
monitoring, and/or ongoing consulting. These pension consulting services are either non-
discretionary or discretionary and advisory in nature. For non-discretionary pension consulting, the
ultimate decision to act on behalf of the plan shall remain with the plan sponsor or other named
fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
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• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in
the plan documents.
Either party to the pension consulting agreement may terminate the agreement upon 30-days’ written
notice to the other party. The pension consulting fees will be prorated for the quarter in which the
termination notice is given and any unearned fees will be refunded to the client.
Advisory Services to Retirement Plans
As disclosed above, we offer various levels of advisory and consulting services to employee benefit
plans ("Plan") and to the participants of such plans (“Participants”). The services are designed to
assist plan sponsors in meeting their management and fiduciary obligations to Participants under the
Employee Retirement Income Securities Act (“ERISA”). Pursuant to adopted regulations of the U.S.
Department of Labor under ERISA Section 408(b)(2), we are required to provide the Plan's
responsible plan fiduciary (the person who has the authority to engage us as an investment adviser
to the Plan) with a written statement of the services we provide to the Plan, the compensation we
receive for providing those services, and our status (which is described below).
The services we provide to your Plan are described above, and in the service agreement that you
have previously signed with our firm. Our compensation for these services is described below, at
Item 5, and also in the service agreement. We may, with consent of the Plan, and in accordance with
Plan documents, bill out-of-pocket expenses (such as overnight mailings, messenger, translation
fees, etc.) at cost. We do not reasonably expect to receive any other compensation, direct or indirect,
for the services we provide to the Plan or Participants. Nonetheless, if we receive any other
compensation for such services, we will (i) offset the compensation against our stated fees, and (ii)
we will promptly disclose the amount of such compensation, the services rendered for such
compensation and the payer of such compensation to you.
In providing services to the Plan and Participants, our status is that of an investment adviser
registered with the State of Texas and other state securities authorities and we are not subject to
any disqualifications under Section 411 of ERISA. In performing fiduciary services, we are acting
either as a non-discretionary fiduciary of the Plan as defined in Section 3(21) under ERISA, and/or
as a discretionary fiduciary of the plan as defined in Section 3(38) under ERISA.
Sub-Advisory Services
We maintain referral relationships with various unaffiliated registered investment advisers ("referring
advisers"), whereby these advisers refer clients to us for asset management services. Under such
arrangements, we will actively manage the client's portfolio, and we will assume investment
discretion and trading authority over the managed account. The referring advisers will not manage
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or obtain investment discretion or trading authority over the assets in your account. However, under
the terms of the agreement signed with the referring advisers, they may assume discretionary
authority to terminate the relationship with our firm and reallocate assets to other advisers for
management services. You should review each referring adviser's agreement and disclosure
brochure carefully for specific information on their services. You should contact the referring advisers
directly with questions regarding their services.
We also provide models and buy/sell signals to registered investment advisers subscribers on an
individual basis whereby an RIA firm may engage us directly to provide a model (including updates
or rebalancing thereto) for a fixed fee which is charged quarterly. These buy/sell signals are
indicators regarding the timing of different investments. A buy is an indicator that the price,
momentum, and/or other factors imply a particular security should be bought. A sell signal is the
opposite, and is an indicator that a particular security should be sold. Signals take into account
various fundamental and technical factors. There is no guarantee of the accuracy of any signal, and
acting on signals may produce gains and/or losses. Recipient subscribers are under no obligation to
act on any of the signals provided by Lifestyle Asset Management, Inc. The agreement with each
advisor is for one year and is renewed annually. The fee for this service is negotiated on a case by
case basis with each investment adviser and is not based on the amount of assets the adviser places
into the model.
Selection of Other Advisers
We may recommend that you use the services of third party to manage all, or a portion of, your
investment portfolio. We will receive a portion of the fees paid by clients to these third-party money
managers for their services. This arrangement creates a potential conflict of interest, as we may be
incentivized to recommend these third-party money managers to clients due to the additional
compensation we receive. It is important to note that the fees paid to the third-party money managers
are typically higher than if the client were to engage directly with the money manager. Clients will be
informed of the total fees and expenses they will incur, including any portion paid to us. Clients are
under no obligation to utilize any third-party managers recommended by Lifestyle Asset
Management.
After gathering information about your financial situation and objectives, we may engage a specific
third party manager or investment program. Factors that we take into consideration when making
our decision as to which third party adviser(s) to use include, but are not limited to, the following: the
advisors’ performance, methods of analysis, fees, your financial needs, investment goals, risk
tolerance, and investment objectives. We will monitor the third-party managers' performance to
ensure its management and investment style remains aligned with your investment goals and
objectives. The third party managers) will actively manage your portfolio and will assume
discretionary investment authority over your account. We will assume discretionary authority to hire
and fire third party managers and/or reallocate your assets to other managers where we deem such
action appropriate. We conduct ongoing due diligence designed to evaluate whether each manager
continues to be appropriate for clients.
Financial Planning Services
We offer financial planning services designed to help clients evaluate and address various aspects
of their financial lives. Financial planning engagements are tailored to each client's circumstances
and may be provided as a standalone service or in conjunction with portfolio management services.
Financial planning may include one or more of the following areas, as applicable:
7
Investment planning
Insurance and risk management analysis
• Retirement planning
• Cash flow and budgeting analysis
•
• Education funding
• Estate planning coordination
•
• Tax planning coordination (we do not provide tax or legal advice)
• Executive compensation planning
• Charitable giving strategies
• Business succession planning
• Employer retirement plan analysis
• General financial decision-making and financial organization
Recommendations are based on information provided by the client regarding their financial situation,
goals, objectives, and risk tolerance. Unless otherwise agreed in writing, financial planning
engagements do not include ongoing monitoring or updates after delivery of the agreed-upon
recommendations.
Clients are under no obligation to implement our recommendations or to engage our firm for
investment management services.
Publication of periodicals or newsletters
We currently have develop and publish and release a monthly market commentary to clients called
Lifestyle Asst Management Market Commentary.
Types of Investments
We primarily offer advice on equity securities, warrants, corporate debt securities, commercial paper,
certificates of deposit, municipal securities, investment company securities, US Government
securities, options contracts on securities and commodities, futures contracts on securities and
commodities, and interests in partnerships investing in real estate and oil and gas.
Additionally, we may advise you on any type of investment that we deem appropriate based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities.
You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 31, 2025, our discretionary assets under management were $571,164,427 and non-
discretion were $0. We also provide investment advice on an additional $11,338,606 of assets that
we do not manage on a continuous basis.
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Item 5 Fees and Compensation
Portfolio Management Services
Our fee for portfolio management services is based on a percentage of your assets we manage
and is set forth in the following fee schedule:
Assets Under Management
$0 to $250,000
$250,001 to $500,000
$500,001 to $750,000
$750,001 to $1,000,000
$1,000,001 to $2,000,000
$2,000,001 to $3,000,000
$3,000,001 to $4,000,000
$4,000,001 to $5,000,000
Over $5,000,000
Annual Fee
1.75%
1.55%
1.45%
1.35%
1.25%
1.05%
0.95%
0.85%
0.75%
The management fee is “linear” meaning the applicable rate will be applied to the household
custodian reported value for each level back to the first dollar. For example, a household with a
month end value of $600,000 will be charged at a rate of 1.45% for the entire household value.
Our annual portfolio management fee is billed and payable monthly in advance based on the value
of your account as of the end of the preceding month. The market value of the Portfolio will be
determined at the end of each calendar month for the purpose of calculating the management fee
by adding the value of all securities and other assets and subtracting liabilities of, or related to, the
Portfolio. Adjustments to balances reported on the custodian's statement may be made based on
the time weight of deposits or withdrawals from a client's account or for trades, interest and dividends
that have yet to be settled.
If the portfolio management agreement is executed at any time other than the first day of a calendar
month, our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the month for which you are a client. Our advisory fee is
negotiable, depending on individual client circumstances.
At our discretion, we may combine the account values of family members living in the same
household to determine the applicable advisory fee. For example, we may combine account values
for you and your minor children, joint accounts with your spouse, and other types of related accounts.
Combining account values may increase the asset total, which may result in your paying a reduced
advisory fee based on the available breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
9
amounts dispersed from your account including the amount of the advisory fee paid directly
to our firm.
You may terminate the portfolio management agreement upon 30 days written notice to our firm.
You will incur a pro rata charge for services rendered prior to the termination of the portfolio
management agreement, which means you will incur advisory fees only in proportion to the number
of days in the month for which you are a client. If you have pre-paid advisory fees that we have not
yet earned, you will receive a prorated refund of those fees.
transferred under Lifestyle Asset Management,
Inc.
Any accounts
(“LSAM”) with an
approved custodian, as well as any aggregation accounts (variable annuities, alternative
investments, retirement plan Self-Directed Brokerage Accounts, 529 plan accounts, mutual fund
accounts held directly with fund companies, etc.), that are NOT managed under this Agreement or
granted any discretion, but for which LSAM receives a data feed for purposes of reporting aggregate
client account values on quarterly statements and web client portal views, will be charged a $15.00
annual fee for database maintenance purposes.
Pension Consulting Services
Our fee for pension consulting services is based on a percentage of the assets we manage and is
set forth in the following fee schedule:
• Annual fee of 50 basis points (or 0.50%) per year for plans with Included Assets under $2
million
• Annual fee of 40 basis points (or 0.40%) per year for plans with Included Assets between $2
million and $5 million
• Annual fee of 30 basis points (or 0.30%) per year for plans with Included Assets between $5
million and $10 million
• Annual fee of 20 basis points (or 0.20%) per year for plans with Included Assets between
$10 million and $25 million
• Annual fee of 15 basis points (or 0.15%) per year for plans with Included Assets over $25
million
All fee tiers are retroactive to the first dollar.
Our annual pension consulting fee is billed and payable quarterly in advance based on the account
value as of the previous quarter. The specific day on which the account is valued may vary depending
on the arrangements made at the time of the engagement. Adjustments to balances reported on the
custodian's statement may be made based on the time weight of deposits or withdrawals from a
client's account or for trades, interest and dividends that have yet to be settled.
If the pension consulting agreement is executed at any time other than the first day of a calendar
quarter, our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which the Plan is a client. Our advisory fee is
10
negotiable, depending on individual client circumstances.
We will deduct our fee directly from the Plan account through the qualified custodian holding the
funds and securities. We will deduct our advisory fee only when the following requirements are
met:
• The Plan Fiduciary provides our firm with written authorization permitting the fees to be paid
directly from the account held by the qualified custodian.
• The qualified custodian agrees to send the Plan Fiduciary a statement, at least quarterly,
indicating all amounts dispersed from the account including the amount of the advisory fee
paid directly to our firm.
The Plan Fiduciary may terminate the pension consulting agreement upon 30 days written notice to
our firm. The Plan will incur a pro rata charge for services rendered prior to the termination of the
pension consulting agreement, which means the Plan will incur advisory fees only in proportion to
the number of days in the quarter for which it is a client. If advisory fees that we have not yet
earned have been pre-paid, the Plan will receive a prorated refund of those fees.
Sub-Advisory Services
We are compensated by either sharing in a portion of the fee paid by the client to the referring
advisers or we will charge a separate fee for our management services that is in addition to the fee
paid to the referring advisers. The fees paid to the referring advisers are established and payable in
accordance with the referring adviser's disclosure brochure and/or agreement for services. These
documents should be reviewed carefully, and consideration should be given to the referring adviser's
compensation and our compensation to determine the total amount of fees that will be paid.
Additionally, for our model creation service we charge a fixed fee on a quarterly basis to the
investment adviser. The agreement with each advisor is for one year and is renewed annually. The
fee for this service is negotiated on a case by case basis with each investment adviser and is not
based on the amount of assets the adviser places into the model.
Selection of Other Advisers
The third party managers) will not charge you a separate fee for their services. Rather, they will share
in the advisory fee you pay directly to us. The advisory fee you pay to us is established and payable
in accordance with the fee schedule listed above. Our compensation may differ depending upon the
individual agreement we have with each manager. As such, a conflict of interest exists where our
firm or persons associated with our firm has an incentive to recommend one manager over another
with whom we have more favorable compensation arrangements or other advisory programs offered
by third party managers with whom we have less or no compensation arrangements.
Financial Planning Services
Fees for financial planning services are determined based upon the scope and complexity of the
engagement and will be agreed upon in advance. Depending on the nature of the engagement,
financial planning services may be provided for:
• A fixed project fee;
• An hourly fee;
11
• An ongoing periodic fee; or
• Another mutually agreed-upon fee arrangement, as described in the client's written
agreement.
The specific services to be provided, applicable fees, billing arrangements, and payment terms will
be outlined in the client's financial planning agreement prior to the commencement of services.
Fees may be payable in advance, upon completion of the engagement, or pursuant to another billing
schedule agreed upon between the firm and the client. Any prepaid but unearned fees will be
refunded on a pro rata basis upon termination of the engagement.
Financial planning recommendations are provided solely for the benefit of the client. Clients are
under no obligation to implement any recommendation through Lifestyle Asset Management or any
affiliated person.
Publication of Periodicals or Newsletters Fees
We do not charge for this service.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed
by the broker-dealer or custodian through whom your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
custodian. To fully understand the total cost you will incur, you should review all fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage
practices, please refer to the Brokerage Practices section of this brochure.
Compensation for the Sale of Securities or Other Investment Products
Some persons providing investment advice on behalf of our firm are registered representatives with
Cetera Advisors LLC. dba Lifestyle Financial Advisors, Inc. ("Cetera Advisors LLC"), a securities
broker-dealer, and a member of the Financial Industry Regulatory Authority and the Securities
Investor Protection Corporation. In their capacity as registered representatives, these persons will
receive commission-based compensation in connection with the purchase and sale of securities,
including 12b-1 fees for the sale of investment company products. In addition, these individuals may
also be registered as investment adviser representatives with Cetera Advisors LLC and, in some
cases, may recommend the advisory services of Cetera Advisors LLC instead of, or in addition to,
those of Lifestyle Asset Management, Inc. Compensation earned by these persons in their
capacities as registered representatives, or as investment adviser representatives of Cetera
Advisors LLC, is separate and in addition to our advisory fees. This practice presents a conflict of
interest because persons providing investment advice on behalf of our firm who are registered
representatives have an incentive to effect securities transactions for the purpose of generating
commissions rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to purchase securities products through any person affiliated with our firm.
12
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an
incentive to recommend insurance products to you for the purpose of generating commissions rather
than solely based on your needs. You are under no obligation, contractually or otherwise, to
purchase insurance products through any person affiliated with our firm.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance- based fees or participate in side-by-side management.
Performance-based fees are fees that are based on a share of capital gains or capital appreciation
of a client's account. Side-by-side management refers to the practice of managing accounts that are
charged performance-based fees while at the same time managing accounts that are not charged
performance-based fees. Our fees are calculated as described in the Fees and Compensation
section above, and are not charged on the basis of a share of capital gains upon, or capital
appreciation of, the funds in your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, banks and thrift institutions, investment
companies, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations,
and other investment advisers.
In general, we require a minimum of $50,000 to open and maintain an advisory account. At our
discretion, we may waive this minimum account size. For example, we may waive the minimum if
you appear to have significant potential for increasing your assets under our management. We may
also combine account values for you and your minor children, joint accounts with your spouse, and
other types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
We will use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Fundamental Analysis – involves analyzing individual companies and their industry groups, such
as a company’s financial statements, details regarding the company’s product line, the experience
and expertise of the company’s management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company’s stock compared to the current
market value.
• Risk: The risk of fundamental analysis is that information obtained may be incorrect and the
analysis may not provide an accurate estimate of earnings, which may be the basis for a
stock’s value. If securities prices adjust rapidly to new information, utilizing fundamental
analysis may not result in favorable performance.
Technical Analysis – involves studying past price patterns, trends, and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities.
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• Risk: The risk of market timing based on technical analysis is that our analysis may not
accurately detect anomalies or predict future price movements. Current prices of securities
may reflect all information known about the security and day-to-day changes in market prices
of securities may follow random patterns and may not be predictable with any reliable degree
of accuracy.
Cyclical Analysis – a type of technical analysis that involves evaluating recurring price patterns and
trends. Economic/business cycles may not be predictable and may have many fluctuations between
long term expansions and contractions.
• Risk: The lengths of economic cycles may be difficult to predict with accuracy and therefore
the risk of cyclical analysis is the difficulty in predicting economic trends and consequently
the changing value of securities that would be affected by these changing trends.
Long-Term Purchases – securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
• Risk: Using a long-term purchase strategy generally assumes the financial markets will go
up in the long-term which may not be the case. There is also the risk that the segment of the
market that you are invested in or perhaps just your particular investment will go down over
time even if the overall financial markets advance. Purchasing investments long-term may
create an opportunity cost - “locking-up” assets that may be better utilized in the short-term
in other investments.
Short-Term Purchases – securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities’ short-
term price fluctuations.
• Risk: Using a short-term purchase strategy generally assumes that we can predict how
financial markets will perform in the short-term which may be very difficult and will incur a
disproportionately higher amount of transaction costs compared to long-term trading. There
are many factors that can affect financial market performance in the short-term (such as
short-term interest rate changes, cyclical earnings announcements, etc.) but may have a
smaller impact over longer periods of times.
Short Sales – securities transaction in which an investor sells securities that were borrowed in
anticipation of a price decline. The investor is then required to return an equal number of shares at
some point in the future.
• Risk: A short seller will profit if the stock goes down in price, but if the price of the shares
increase, the potential losses are unlimited.
Option Writing – a securities transaction that involves selling an option. An option is the right, but
not the obligation, to buy or sell a particular security at a specified price before the expiration date of
the option. When an investor sells an option, he or she must deliver to the buyer a specified number
of shares if the buyer exercises the option. The seller pays the buyer a premium (the market price of
the option at a particular time) in exchange for writing the option.
• Risk: Options are complex investments and can be very risky, especially if the investor does
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not own the underlying stock. In certain situations, an investor’s risk can be unlimited.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined
objectives, risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and
other various suitability factors. Your restrictions and guidelines may affect the composition of your
portfolio.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless
we specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Risk of Loss
Investing in securities involves the risk of loss, including the possible loss of principal, and clients
should be prepared to bear that risk. All investment strategies involve risk, and there can be no
assurances that any investment objective will be achieved. We do not represent or guarantee that
our services or methods of analysis can or will predict future results, successfully identify market
opportunities, or protect against losses resulting from market declines or adverse economic
conditions. Past performance is not indicative of future results, and no investment strategy can
guarantee profits or prevent losses.
Recommendation of Particular Types of Securities
As disclosed under the Advisory Business section in this Brochure, we recommend all types of
securities and we do not necessarily recommend one particular type of security over another since
each client has different needs and different tolerance for risk. Each type of security has its own
unique set of risks associated with it and it would not be possible to list here all of the specific risks
of every type of investment. Even within the same type of investment, risks can vary widely. However,
in very general terms, the higher the anticipated return of an investment, the higher the risk of loss
associated with that investment.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client’s
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
Registrations with Broker-Dealer and Investment Adviser
Some persons providing investment advice on behalf of our firm are registered representatives with
Cetera Advisors LLC. dba Lifestyle Financial Advisors, Inc. ("Cetera Advisors LLC") a securities
broker-dealer, and a member of the Financial Industry Regulatory Authority and the Securities
Investor Protection Corporation and also as investment adviser representatives of Lifestyle. See
the Fees and Compensation section in this brochure for more information on the compensation
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received by registered representatives who are affiliated with our firm.
Insurance Business
Some representatives of the firm are licensed insurance agents. This activity creates a conflict of
interest since there is an incentive to recommend products based on commissions or other benefits
received from the insurance company, rather than on the client’s needs. Additionally, the offer and
the sale of insurance products are limited to only those offered by certain insurance providers. We
address this conflict of interest by requiring our supervised persons to always act in the best interest
of the client, including when acting as an insurance agent. We periodically review recommendations
by its supervised persons to assess whether they are based on an objective evaluation of each
client’s risk profile and investment objectives rather than on the receipt of any commissions or other
benefits. We will disclose in advance we or our supervised persons are compensated and will
disclose the conflict of interest involving any advice or service provided. At no time will there be tying
between business practices and/or services (a condition where a client or prospective client would
be required to accept one product or service conditioned upon the selection of a second, distinctive
tied product or service). No client is ever under any obligation to purchase any insurance product.
Insurance products recommended by us may also be available from other providers on more
favorable terms, and clients can purchase insurance products recommended through other
unaffiliated insurance agencies.
Item 11 Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our
Code of Ethics includes guidelines for professional standards of conduct for our Associated Persons.
Our goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary
duties of honesty, good faith, and fair dealing with you. All of our Associated Persons are expected
to adhere strictly to these guidelines Persons associated with our firm are also required to report any
violations of our Code of Ethics. Additionally, we maintain and enforce written policies reasonably
designed to prevent the misuse or dissemination of material, non-public information about you or
your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we
or persons associated with our firm buy or sell such securities for our own account. We may also
combine our orders to purchase securities with your orders to purchase securities ("block trading").
Please refer to the Brokerage Practices section in this brochure for information on our block trading
practices.
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A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it
is our policy that neither our Associated Persons nor we shall have priority over your account in the
purchase or sale of securities.
Item 12 Brokerage Practices
We generally recommend the brokerage and custodial services of Charles Schwab & Co., Inc..
Charles Schwab & Co., Inc. provides us with access to Charles Schwab & Co., Inc.’s institutional
trading and custody services, which are typically not available to Charles Schwab & Co., Inc. retail
investors. These services generally are available to independent investment advisers on an
unsolicited basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’
assets are maintained in accounts at Charles Schwab & Co., Inc.. Charles Schwab & Co., Inc.
includes brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would
require a significantly higher minimum initial investment. For our client accounts maintained in its
custody, Charles Schwab & Co., Inc. generally does not charge separately for custody services but
is compensated by account holders through commissions or other transaction-related or asset-based
fees for securities trades that are executed through Charles Schwab & Co., Inc., or that settle into
Charles Schwab & Co., Inc. accounts.
Charles Schwab & Co., Inc. also makes available to us other products and services that benefit us
but may not benefit its clients’ accounts. These benefits may include national, regional or our specific
educational events organized and/or sponsored by Charles Schwab & Co., Inc.. Other potential
benefits may include occasional business entertainment of personnel of us by Charles Schwab &
Co., Inc. personnel, including meals, invitations to sporting events, including golf tournaments, and
other forms of entertainment, some of which may accompany educational opportunities. Other of
these products and services assist us in managing and administering clients’ accounts. These
include software and other technology (and related technological training) that provide access to
client account data (such as trade confirmations and account statements), facilitate trade execution
(and allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of our fees from its clients’
accounts (if applicable), and assist with back-office training and support functions, recordkeeping
and client reporting. Many of these services generally may be used to service all or some substantial
number of our accounts. Charles Schwab & Co., Inc. also makes available to us other services
intended to help us manage and further develop its business enterprise. These services may include
professional compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance, employee
benefits providers, and human capital consultants, insurance and marketing. In addition, Charles
Schwab & Co., Inc. may make available, arrange and/or pay vendors for these types of services
rendered to us by independent third parties. Charles Schwab & Co., Inc. may discount or waive fees
it would otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to us. We are independently owned and operated and not affiliated with
Charles Schwab & Co., Inc..
Other Investment Adviser's Client Assets
As disclosed under the Advisory Business section in this Brochure, unaffiliated brokerage and
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investment advisory firms may refer their clients to our investment management programs.
Therefore, these clients are required to use these firms' selected custodians to effect transactions in
their accounts and to maintain custody of their securities positions. Our firm does not receive any
compensation for the execution of transactions through unaffiliated firms.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Block Trades
We combine multiple orders for shares of the same securities purchased for advisory accounts we
manage (this practice is commonly referred to as "block trading"). We will then distribute a portion of
the shares to participating accounts in a fair and equitable manner. The distribution of the shares
purchased is typically proportionate to the size of the account, but it is not based on account
performance or the amount or structure of management fees. Subject to our discretion regarding
factual and market conditions, when we combine orders, each participating account pays an average
price per share for all transactions and pays a proportionate share of all transaction costs. Accounts
owned by our firm or persons associated with our firm may participate in block trading with your
accounts; however, they will not be given preferential treatment.
Directed Brokerage
Persons providing investment advice on behalf of our firm who are registered representatives of
Cetera Advisors LLC Securities, Inc. ("Cetera Advisors LLC") would normally be required to
recommend Cetera Advisors LLC to you for brokerage services. These individuals are subject to
applicable rules that restrict them from conducting securities transactions away from Cetera Advisors
LLC unless Cetera Advisors LLC provides the representative with written authorization to do so,
which they have in this case. Therefore, although these individuals would generally be limited to
conducting securities transactions through Cetera Advisors LLC, in this instance, as noted above,
they will generally recommend Charles Schwab. It may be the case that Charles Schwab charges
higher transaction costs and/or custodial fees than another broker charges for the same types of
services. However, if transactions were executed though Cetera Advisors LLC these individuals (in
their separate capacities as registered representatives of Cetera Advisors LLC) could earn
commission-based compensation as result of placing the recommended securities transactions
through Cetera Advisors LLC. This practice would present a conflict of interest because these
registered representatives would have an incentive to effect securities transactions for the purpose
of generating commissions rather than solely based on your needs. You may utilize the broker-dealer
of your choice and have no obligation to purchase or sell securities through such broker as, we
recommend. However, if you do not use the recommended broker we may not be able to accept
your account. See the Fees and Compensation section in this brochure for more information on the
compensation received by registered representatives who are affiliated with our firm.
Item 13 Review of Accounts
Paul Jackson, President of Lifestyle Asset Management, Inc., will monitor your accounts on a
continuous basis and will conduct account reviews at least quarterly and upon your request. The
reviews are designed to ensure that the advisory services provided to you and/or the portfolio mix
are consistent with your current investment needs and objectives. Additional reviews may be
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conducted based on various circumstances, including, but not limited to:
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
We will provide you with additional or regular written reports in conjunction with account reviews.
Reports we provide to you will contain relevant account and/or market-related information such as
an inventory of account holdings and account performance, etc.
Item 14 Client Referrals and Other Compensation
As previously mentioned in Item 4, we may recommend that you use the services of third party to
manage all, or a portion of, your investment portfolio. We will receive a portion of the fees paid by
clients to these third-party money managers for their services. This arrangement creates a potential
conflict of interest, as we may be incentivized to recommend these third-party money managers to
clients due to the additional compensation we receive. It is important to note that the fees paid to the
third-party money managers are typically higher than if the client were to engage directly with the
money manager. Clients will be informed of the total fees and expenses they will incur, including any
portion paid to us. Clients are under no obligation to utilize any third-party managers recommended
by Lifestyle Asset Management.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of
any of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer,
or other independent, qualified custodian. You will receive account statements from the independent,
qualified custodian(s) holding your funds and securities at least quarterly. The account statements
from your custodian(s) will indicate the amount of our advisory fees deducted from your account(s)
each billing period. You should carefully review account statements for accuracy. We will also
provide statements to you reflecting the amount of advisory fee deducted from your account.
You should compare our statements with the statements from your account custodian(s) to reconcile
the information reflected on each statement. If you have a question regarding your account
statement, or if you did not receive a statement from your custodian, please contact us immediately
at the telephone number on the cover page of this brochure.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement, a power of attorney, and/or trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or
sold for your account(s) without obtaining your consent or approval prior to each transaction. You
may specify investment objectives, guidelines, and/or impose certain conditions or investment
parameters for your account(s). For example, you may specify that the investment in any particular
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stock or industry should not exceed specified percentages of the value of the portfolio and/or
restrictions or prohibitions of transactions in the securities of a specific industry or security. Please
refer to the Advisory Business section in this brochure for more information on our discretionary
management services.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you
advice regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly
to you by mail, unless you have authorized our firm to contact you by electronic mail, in which case,
we would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We are not required to provide a balance sheet or other financial information to our clients because
we do not require the prepayment of fees in excess of $1,200 and six months or more in advance;
we do not take custody of client funds or securities; and, we do not have a financial condition that is
reasonably likely to impair our ability to meet our commitments to you. Moreover, we have never
been the subject of a bankruptcy petition.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees who need that
information in order to provide products or services to you. We maintain administrative, technical,
and physical safeguards that are reasonably designed to protect the security, confidentiality, and
integrity of your nonpublic personal information. These safeguards are intended to protect your
information against anticipated threats or hazards and unauthorized access or use, consistent with
applicable federal privacy regulations. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
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You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement
with our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an
annual basis. Please contact our main office at the telephone number on the cover page of this
brochure if you have any questions regarding this policy.
Trade Errors
From time-to-time, Advisor may make an error in submitting a trade order on your behalf. When this
occurs, our policy is to restore your account to the position it should have been had the trading error
not occurred. Depending on the circumstances, corrective actions may include canceling the trade,
adjusting an allocation, and/or reimbursing the account. As a result of the correcting action, if a gain
occurs and Charles Schwab & Co. Inc. (“Schwab”) is the custodian, Schwab will donate the amount
of any gain $100 and over to charity. If a loss occurs greater than $100, Advisor will pay for the
loss. Schwab will maintain the loss or gain if it is under $100 to minimize and offset its administrative
time and expense. Generally, if related trade errors result in both gains and losses in your account,
they may be netted.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether
you are eligible to participate in class action settlements or litigation nor do we initiate or participate
in litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
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