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Part 2A of Form ADV: Firm Brochure
Longview Wealth Management, LLC
3520 N Shore Drive, Orono MN 55391
Telephone: 952-465-1785
Email: Keith@longviewwealth.com
Website: www.longviewwealth.com
January 17, 2026
This Brochure provides information about the qualifications and business practices of
Longview Wealth Management, LLC. If you have any questions about the contents of this
Brochure, please contact us at 952-465-1785 or keith@longviewwealth.com. The
information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Longview Wealth Management, LLC is a registered investment adviser. Registration of an
Investment Adviser does not imply any certain level of skill or training. The oral and
written communications of an Adviser provide you with information about which you
determine to hire or retain an Adviser.
Additional information about Longview Wealth Management, LLC also is available on the
SEC’s website at www.adviserinfo.sec.gov. You can search by this website by a unique
identifying number for each investment advisory firm, known as the firm’s CRD number.
Our firm’s CRD number is 139489. Investment Advisor Keith Tufte’s personal CRD
number is 1170559.
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Item 2 – Material Changes
This item discusses only the material changes that have occurred since Longview Wealth’s last annual update
dated January 13, 2025.
There are no material changes in this document from the previous year.
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Item 3 -Table of Contents
Part 2A of Form ADV: Firm Brochure ............................................................................................................ i
Item 2 – Material Changes ............................................................................................................................ ii
Item 3 -Table of Contents ............................................................................................................................ iii
Item 4 – Advisory Business ........................................................................................................................... 1
Item 5 – Fees and Compensation ................................................................................................................. 3
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................. 5
Item 7 – Types of Clients ............................................................................................................................... 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 6
Item 9 – Disciplinary Information ................................................................................................................. 8
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 8
Item 11 – Code of Ethics ............................................................................................................................... 9
Item 12 – Brokerage Practices .................................................................................................................... 11
Item 13 – Review of Accounts..................................................................................................................... 13
Item 14 – Client Referrals and Other Compensation .................................................................................. 13
Item 15 – Custody ....................................................................................................................................... 13
Item 16 – Investment Discretion ................................................................................................................ 14
Item 17 – Voting Client Securities ............................................................................................................... 14
Item 18 – Financial Information .................................................................................................................. 15
Item 19 – Requirements for State-Registered Advisers.............................................................................. 15
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Item 4 – Advisory Business
Longview Wealth Management is an independent, fee-only, investment advisory firm. We
serve individuals, families, and retirement plans for business owners. We have been in
business since 2007. Keith Tufte is the 100% owner of the firm.
Individual and family portfolio management. We provide investment management,
financial planning, tax planning advice, retirement planning advice, and life insurance. We
primarily invest in low cost exchange-traded funds (ETF’s), low-cost mutual funds, and
individual securities. Our firm provides continuous asset management of client funds
based on the individual needs of each client. Through personal discussions in which the
goals and objectives based on the client’s personal circumstances are established, we
develop the client’s personal investment policy. We create and manage a portfolio based
on that policy. During our data gathering process we determine the client’s individual
objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we may also
review and discuss the client’s prior investment history, family composition, and
background. We manage these advisory accounts on a discretionary basis. Account
supervision is guided by the client’s stated objectives, as well as tax considerations. Once
the client’s portfolio has been established, we review the portfolio at least quarterly, and if
necessary, rebalance the portfolio based on the client’s individual needs. Our investment
recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following
securities; Exchange listed securities, securities traded over the counter, foreign issues,
corporate debt securities, certificates of deposit, municipal securities, variable annuities,
mutual fund shares, exchange traded funds, government debt securities, and interests in
partnerships. Because some types of investments involve certain additional degrees of
risk, they will only be recommended when consistent with the client’s stated investment
objectives, tolerance for risk, liquidity, and suitability.
Financial Planning. We provide financial planning for many of our individual clients.
Financial planning is a comprehensive evaluation of a client’s current and future financial
situation by using currently known variables to predict or estimate future cashflows, asset
values, and withdrawal plans. In the financial planning process, all questions, information
and analysis are considered as they impact the entire financial situation of each client. We
gather information though personal interviews with the clients. Information gathered can
include their current financial status, balance sheet, tax status and rate, future goals, risk
tolerance, return objectives, family situation, expected college costs, inheritance, etc.
Financial planning recommendations may involve investments, spending levels, tax
planning, estate planning, college planning, insurance products, business advice,
asset/business purchases or sales, or a number of other issues. Our financial planning
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recommendations are not limited to any specific product, service, broker-dealer, or
insurance company. Our recommendations may or may not be fully considered or
implemented by clients. Should the client choose to implement the recommendations
contained in the plan, we suggest the client work closely with his/her attorney, accountant,
estate planner, insurance agent, and/or investment advisor. Implementation of the
financial plan is entirely at the client’s discretion. Typically, the financial plan is presented
to the client within one to two months of the contract date, provided all the information
needed to prepare the financial plan has been promptly provided. We do not charge an
additional fee for financial planning, as it is included in our asset-based investment
management fee.
Employee Benefit Retirement Plan 401(k) Advice. We also provide investment advice on
retirement plans (such as 401(k) plans, SIMPLE IRA’s, SEP IRA’s, etc.) for business owners.
We help manage these retirement plans by offering the following services:
Investment Policy Statement (IPS) Preparation and Monitoring:
We meet with each client (in person or over the phone) to determine the appropriate
investment strategy that reflects the plan sponsor’s stated investment objectives for
management of the overall plan. Our firm then prepares a written IPS detailing those
needs and goals, including an encompassing policy under which these goals are to be
achieved. The IPS also lists the criteria for selecting investment vehicles (funds) as well as
the procedures and policies for monitoring the investment performance of the funds and
the overall plan.
Selection of Funds:
We assist plan sponsors in constructing appropriate asset allocation models. We then
review various funds (both index and actively managed) to determine which investments
are most appropriate to implement the client’s IPS. The number of investments to be
included and recommended in their retirement plan will be determined by the client, based
on the IPS.
Monitoring of Investment Performance:
We monitor the client investments on a continuous basis, based on the procedures and
timing intervals established in the investment policy statement. Our firm is not directly
involved in the purchase or sale of these investments held in each participant’s accounts.
We supervise the client’s portfolio and will make recommendations to the client as market
factors and the client’s needs dictate.
Employee Communication:
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With pension, profit-sharing, and 401(k) plans the individual plan participants exercise
control over assets in their accounts (“self-directed plans”). We provide educational
support and investment workshops designed for the plan participants. The nature of the
topics to be covered will be established by us and the client under the guidelines
established in ERISA section 404(c). The educational support and advice will not provide
plan participants with individualized, tailored investment advice or individualized, tailored
asset allocation recommendations. The general education support and investment
workshops provide general information about saving and investing.
Customized portfolios and service. Our services are tailored to the specific and custom
needs and goals of each client. Clients may impose restrictions on investing in certain
securities or types of securities.
No Wrap Fee Programs. We do not participate or invest client money into wrap fee
accounts or programs.
Assets under management. As of December 31, 2025, we managed $127,495,216 in total
client assets, of which $120,046,998 were discretionary and $7,448.217 were non-
discretionary.
Item 5 – Fees and Compensation
Longview Wealth is a fee-based investment advisor with respect to investment
management. We are only paid by our clients. We do not get commissions or sales
revenues from any investment products. We charge clients a percentage of the assets they
have managed by our firm. In general, the larger the amount of assets a client has with us,
the lower our fee is as a percentage of those assets under management. Our fee schedule
for individual clients is as follows:
Amount of Capital Invested
Less than $1 million
$1 million to $3 million
$3 million to $6 million
$6 million to $10 million
Above $10 million
Total Annual Fee (%)
1.0%
.8%
.7%
.6%
.5% or negotiated
A minimum of $1 million of assets under management is generally required for this service.
Clients are billed in arrears at the end of each calendar quarter. Longview Wealth may
group certain related client accounts for the purposes of achieving the minimum account
size and determining the annualized fee. All fees are subject to negotiation. We retain the
right to negotiate alternative fees on a client-by-client basis. Client facts, circumstances,
and needs are considered in determining the fee schedule. These factors include the
complexity of the client assets to be placed under our management, assets held elsewhere,
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anticipated future additional assets, related accounts, portfolio style, account composition,
reports, and other factors. The specific annual fee schedule is identified in the contract
between the advisor and each client. Discounts, not generally available to our investment
advisory clients, may be offered to family members and friends of associated persons of our
firm. Our fee schedule for retirement plans such as 401(k) plans is customized for each
client situation, depending on the level of service each client is looking for, the size of the
assets in the plan, the number of employees, and is negotiated with each client. Our fees for
retirement/401(k) clients as generally lower as a percentage of assets than the fee
schedule above shown for individual clients. We have also selectively worked with some
individual clients on an hourly basis in the past.
The specific manner in which fees are charged by Longview Wealth Management, LLC is
established in a client’s written agreement. Longview Wealth Management will generally
bill its fees on a quarterly basis. Clients are billed in arrears each calendar quarter. As such,
at no time is a client due a refund. The fee schedule is applied quarterly based on the
market value of client assets at the end of the quarter. Client assets are valued as
determined by an independent qualified custodian (Charles Schwab & Co.). Clients
authorize Longview Wealth Management to directly debit fees from client accounts.
Management fees shall be prorated for each capital contribution and withdrawal made
during the applicable calendar quarter (with the exception of de minimis contributions and
withdrawals). Accounts initiated or terminated during a calendar quarter will be charged a
prorated fee. Upon termination of any account all earned, unpaid fees will be due and
payable.
Each time a client is deducted from a client account, we subsequently send our clients (in
their quarterly report) an invoice or fee notice itemizing the fee. This written billing
information includes the fee in dollars, the formula used to calculate the fee, and the time
period covered by the fee. Clients may cancel their agreement with Longview Wealth
Management, LLC within 30 business days, without penalty.
Termination of the advisory relationship can be cancelled at any time, by either party, for
any reason. Termination of the investment advisory contract must be done in writing and
is deemed effective 30 days from the receipt of the written termination notice by Longview
Wealth Management, LLC. Unpaid fees will be calculated using a pro-rated basis on the
number of days in the quarter that our services were being used.
Grandfathering of minimum account requirements. Pre-existing advisory clients are
subject to the minimum account size requirements that were in effect at the time the client
entered into the advisory relationship. Therefore, our firm’s minimum account
requirements will differ among our clients. We have increased our minimum account
requirement over time, and it now stands at $1 million. We reserve the right to make
selective exceptions to this account minimum for new prospective clients.
Longview Wealth Management, LLC’s fees are exclusive of brokerage commissions,
transaction fees, and other related costs and expenses which shall be incurred by the client.
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Clients may incur certain charges imposed by custodians, brokers, third party investment
and other third parties such as fees charged by managers, custodial fees, deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and
other fees and taxes on brokerage accounts and securities transactions. Mutual funds and
exchange traded funds also charge internal management fees that are “imbedded” into the
costs and returns of the fund, which are disclosed in a fund’s prospectus. The fund
manager withholds management fees from the stated fund net asset value (NAV). These
fund expense ratios on the investments we use are typically below .4% per year. There
can also be trading costs that the client pays to trade the funds or ETF’s. These trading
costs are currently free (zero cost) on stocks and ETF funds, and for mutual funds the cost
is typically $25 per trade. Such charges, fees and commissions are in addition to Longview
Wealth Management, LLC’s fee, and Longview Wealth Management, LLC shall not receive
any portion of these fund commissions, fees, and costs.
Item 12 further describes the factors that Longview Wealth Management, LLC considers in
selecting or recommending broker-dealers for client transactions and determining the
reasonableness of their compensation (e.g., commissions).
ERISA Accounts. Longview Wealth Management, LLC is deemed to be a fiduciary to
advisory clients that are employee benefit plans or individual retirement accounts
pursuant to the Employee Retirement Income and Securities Act (ERISA), and regulations
under the Internal Revenue Code of 1986. As such, our firm is subject to specific duties and
obligations that include, among other things, restrictions concerning certain forms of
compensation. To avoid engaging in prohibited transactions, we may only charge fees for
investment advice about products for which our firm and/or our related persons do not
receive any commissions or 12b-1 fees. If any 12b-1 fees are charged, they are used to
offset Longview Wealth Management, LLC advisory fees.
Advisory Fees in General. Clients should note that similar advisory services may (or may
not) be available from other registered (or unregistered) investment advisors for similar,
higher or lower fees. Under no circumstances do we require or solicit payment of fees in
excess of $500 more than six months in advance of services rendered (we bill in arrears).
Item 6 – Performance-Based Fees and Side-By-Side Management
Longview Wealth Management, LLC does not charge any performance-based fees (fees
based on a share of capital gains on or capital appreciation of the assets of a client).
Item 7 – Types of Clients
Longview Wealth Management, LLC is in business to provide portfolio management
services to individuals, high net worth individuals, corporate pension and profit-sharing
plans, charitable institutions, estates and trusts, foundations, and endowments. Our
current clients are individuals, families, trusts, and retirement plans for business owners.
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The majority of our clients are high net worth individuals and families. Our official
minimum investment requirement for new clients is currently $1 million. We may
occasionally accept clients below this minimum level of investment, or may require a
higher minimum than $1 million, depending on the client and other circumstances.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. We use
global strategic asset allocation to manage our client portfolios. We believe that proper
asset allocation drives the vast majority of the risk and returns for investment portfolios.
We maintain diversified portfolios that are invested in many different asset classes. We use
primarily fundamental analysis of the economy and the financial markets to determine our
outlook for investments. We consider each client’s investment goals and risk tolerance in
designing a customized portfolio for each client with the proper risk and expected return
parameters. We use primarily low-cost mutual funds and exchange traded funds (ETF’s) as
our investments of choice. These funds tend to be low cost, diversified, transparent as to
holdings and expenses, and tax efficient. We generally invest our client assets for the long
term, and do not trade excessively. We may also trade in international securities,
individual common stocks, corporate debt and bonds, certificates of deposit, municipal
bonds, US government securities, options contracts, master limited partnerships (MLP’s),
and other securities. We use financial newspapers and magazines, internet sites, our own
research, and investment research provided by others as our primary sources of
information. Both equity and bond investments have significant volatility risk associated
with them, which can result in significant loss of principal due to declining markets in
general, or security specific negative news.
In general, we do not invest client assets in short-term trading, selling short, investing on
margin, venture capital, private equity, initial public offerings (IPO’s), or private
placements.
We use the following methods of analysis in formulating our investment advice and
managing client assets:
Asset Allocation: Rather than focusing primarily on individual security selection, we
attempt to identify an appropriate mix of asset classes to meet each client’s investment
goals and risk tolerance. Risks of this type of analysis include the client not participating in
a possible sharp increase in a certain individual security, and that the asset allocation may
change over time due to market movements, if not corrected or rebalanced on a timely
basis.
Fundamental Analysis: We attempt to measure the intrinsic value of a security by looking
at the economic and financial factors to determine if the security is underpriced (good time
to buy) or overpriced (good time to sell or avoid). Fundamental analysis does not try to
anticipate market movements or play the “momentum” of the market. This presents a
possible risk, as the price of a security can move up or down along with the overall market
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regardless of the economic or fundamental factors at the time, driven by psychology, fund
flows, momentum, etc.
Mutual Fund and/or Exchange Traded Fund (ETF) Analysis: We look at the experience and
track record of the manager or funds we are analyzing. We look at the underlying assets in
each fund to determine if they are a good fit for our clients, and to determine if there is
significant overlap in these investments with another fund(s) in the client’s portfolio. We
also look at each fund to be sure they are continuing to follow their stated strategy. The
risk of any mutual fund or ETF is that past performance is no guarantee of future results. A
fund manager who has been successful in the past, may not be able to replicate that
performance into the future. In addition, the fund manager may deviate from his stated
investment objective attempting to get better returns, making the fund potentially not as
good a fit for the client.
Risk of Loss: Securities investments are volatile and have no guarantee, and you may lose
money on your investments. Investments in stocks, securities, mutual funds, ETF’s, and
other types of investments involve risk, including the loss of principal. Mutual funds and
ETF’s may trade at prices that differ significantly from the net asset value (NAV) of the
fund. If a liquid secondary market ceases to exist for shares of a particular ETF, a
shareholder may have difficulty disposing of such shares. Although all investments involve
risk, our investment strategies seek to limit or reduce risk through broad diversification
and some investment in conservative fixed-income securities. Our investment philosophy
is designed for investors who desire a buy and hold strategy, with an investment time
horizon of a minimum of five years, and preferably ten years or more. Frequent trading of
securities increases brokerage, taxes, and other transactions costs that our philosophy
seeks to minimize. Investors who do not commit to our Modern Portfolio Theory
philosophy may not achieve positive long-term results.
Sources of Information: Our investment analysis is based on publicly available information
on the internet, financial magazines, newspapers, periodicals, and issuer prepared
information. We also receive research from consultants and financial services companies.
Investment Strategies. We use the following strategies in managing client accounts,
provided that such strategies are appropriate to the needs of the client and consistent with
the client’s investment objectives, risk tolerance, time horizon, and other considerations.
Long-term purchases. We primarily purchase securities with the idea of holding them in
the client’s account for a year or longer (typically many years), incorporating the principles
of Modern Portfolio Theory. This investment approach is firmly rooted in the belief that
the markets are “efficient” and that investor returns are determined principally by asset
allocation decisions, not by market timing or stock picking. We focus on developing
diversified portfolios, principally through the use of passively managed funds.
Short-term purchases. Occasionally, we purchase securities with the idea of selling them
within a shorter period of time (typically a year or less). We may do this to take advantage
of a short-term drop in a particular security, or for tax-loss harvesting reasons.
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Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of Longview Wealth
Management, LLC or the integrity of Longview Wealth Management, LLC’s management or
personnel. Longview Wealth Management, LLC has no disciplinary information or
incidents applicable to this item to report or disclose.
Item 10 – Other Financial Industry Activities and Affiliations
Keith Tufte, President of Longview Wealth Management, LLC. is also employed by Cherry Tree
Wealth Management, LLC (CTW). Cherry Tree Wealth Management, LLC is the wealth
management business of the Cherry Tree Companies, based in Minnetonka, MN. At CTW, Keith
is an investment advisor in the wealth management business. CTW and/or Cherry Tree
Companies do not have control, management, or employees that are also part of Longview
Wealth Management, LLC. This dual role could create a conflict of interest in terms of Keith’s
time allocation across clients, and trading of securities across clients of different firms.
Longview Wealth Management, LLC has no other affiliations (cross ownership, employment,
etc.) with any other firms, and does not participate in any other activities outside of the wealth
management business. Longview Wealth is not registered as a securities broker-dealer, a
futures or commodities merchant or advisor, or an insurance agency. Keith spends
approximately 20 hours a week working exclusively as a representative of CTW, LLC. Much of
his time in spent doing reading, research, writing, and other activities that are equally relevant
for both Longview Wealth Management, LLC and Cherry Tree Wealth Management, LLC. The
investment strategies are nearly identical at both firms.
Keith Tufte, President of Longview Wealth Management, is licensed to provide life insurance,
long-term care and fixed annuities to his clients. Clients should be aware that Keith is able to
purchase insurance related products for them, and receive additional (yet customary)
compensation for implementing insurance product transactions on behalf of these clients.
Clients are not under any obligation to engage with Longview Wealth when considering
implementing insurance recommendations. While we endeavor to put the interest of the client
first as part of our fiduciary duty, clients should be aware that the receipt of additional
compensation in itself can create a conflict of interest. The implementation of any or all
insurance recommendations is solely at the discretion of the client. We take the following
steps to address conflicts of interest with our clients: We disclose the existence of all material
conflicts of interest. We disclose to clients that they are not obligated to purchase
recommended investment or insurance products from our employees. We collect and maintain
complete and relevant background information on our clients to be sure all recommendations
are appropriate. We review client accounts to be sure all recommendations to clients are
suitable. We educate our employees regarding the responsibilities of a fiduciary, including
having a reasonable and independent basis for the investment advice provided to clients.
Keith spends very little time (less than 1-2 hours per week) working on insurance business, and
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has completed very few insurance contracts (less than three) over the past two years. Keith
wants to be educated and knowledgeable on life insurance, long-term care insurance, and fixed
annuities so he can professionally advise clients, but selling insurance policies is not a focus or
significant revenue source of the firm.
Item 11 – Code of Ethics
Longview Wealth Management, LLC has adopted a Code of Ethics for all supervised persons
of the firm describing its high standard of business conduct, and fiduciary duty to its
clients. This code of ethics includes complying with applicable federal and state securities
laws. The Code of Ethics includes provisions relating to the confidentiality of client
information, a prohibition on insider trading, a prohibition of rumor mongering,
restrictions on the acceptance of significant gifts and the reporting of certain gifts and
business entertainment items, and personal securities trading procedures, among other
things. All supervised persons at Longview Wealth Management, LLC must acknowledge
the terms of the Code of Ethics annually, or as amended.
Longview Wealth Management, LLC anticipates that, in appropriate circumstances,
consistent with clients’ investment objectives, it will cause accounts over which Longview
Wealth Management, LLC has management authority to effect, and will recommend to
investment advisory clients or prospective clients, the purchase or sale of securities in
which Longview Wealth Management, LLC, its affiliates and/or clients, directly or
indirectly, have a position of interest. Client orders are always given priority in such
circumstances. Longview Wealth Management, LLC’s employees and persons associated
with Longview Wealth Management, LLC are required to follow Longview Wealth
Management, LLC’s Code of Ethics. Subject to satisfying this policy and applicable laws,
officers, directors and employees of Longview Wealth Management, LLC and its affiliates
may trade for their own accounts in securities which are recommended to and/or
purchased for Longview Wealth Management, LLC’s clients. The Code of Ethics is designed
to assure that the personal securities transactions, activities and interests of the employees
of Longview Wealth Management, LLC will not interfere with (i) making decisions in the
best interest of advisory clients and (ii) implementing such decisions while, at the same
time, allowing employees to invest for their own accounts. Under the Code certain classes
of securities have been designated as exempt transactions, based upon a determination
that these would materially not interfere with the best interest of Longview Wealth
Management, LLC’s clients. In addition, the Code requires pre-clearance of many
transactions, and restricts trading in close proximity to client trading activity. Nonetheless,
because the Code of Ethics in some circumstances would permit employees to invest in the
same securities as clients, there is a possibility that employees might benefit from market
activity by a client in a security held by an employee. Employee trading is continually
monitored under the Code of Ethics, and to reasonably prevent conflicts of interest
between Longview Wealth Management, LLC and its clients.
Certain affiliated accounts may trade in the same securities with client accounts on an
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aggregated basis when consistent with Longview Wealth Management, LLC's obligation of
best execution. In such circumstances, the affiliated and client accounts will share
commission costs equally and receive securities at a total average price. Longview Wealth
Management, LLC will retain records of the trade order (specifying each participating
account) and its allocation, which will be completed prior to the entry of the aggregated
order. Completed orders will be allocated as specified in the initial trade order. Partially
filled orders will be allocated on a pro rata basis. Any exceptions will be explained on the
Order.
Longview Wealth Management, LLC’s clients or prospective clients may request a copy of
the firm's Code of Ethics at any time by contacting Keith Tufte – President, at 952-465-1785
or keith@longviewwealth.com.
It is Longview Wealth Management, LLC’s policy that the firm will not affect any principal
or agency cross securities transactions for client accounts. Longview Wealth Management,
LLC will also not cross trades between client accounts. Principal transactions are generally
defined as transactions where an adviser, acting as principal for its own account or the
account of an affiliated broker-dealer, buys from or sells any security to any advisory client.
A principal transaction may also be deemed to have occurred if a security is crossed
between an affiliated hedge fund and another client account. An agency cross transaction
is defined as a transaction where a person acts as an investment adviser in relation to a
transaction in which the investment adviser, or any person controlled by or under common
control with the investment adviser, acts as broker for both the advisory client and for
another person on the other side of the transaction. Agency cross transactions may arise
where an adviser is dually registered as a broker-dealer or has an affiliated broker-dealer.
We have the following policies and procedures for implementing our Code of Ethics, to
make sure that we minimize and disclose any potential conflicts of interest with our clients:
1. No principal or employee may put his or her own interest above the interest of a
client.
2. No principal or employee may trade on material non-public information for clients
or in their own accounts.
3. No person employed by us may purchase or sell any security immediately prior to a
transaction being implemented for a client.
4. We require prior approval for any IPO or private placement by employees of the
firm.
5. All of our employees must act in accordance with all applicable Federal and State
regulations and laws, and according to our own Code of Ethics.
6. We require annual delivery and acknowledgement of the Code of Ethics by each
supervised person at our firm.
7. We do not recommend to clients, or complete buy/sell orders for client accounts, in
securities that we or a related person has a material or controlling financial interest.
We invest almost exclusively in large, publicly traded, liquid funds and stocks.
8. We have established policies requiring the reporting of Code of Ethics violations to
our CCO.
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9. Any individual who violates any of the above restrictions may be subject to
disciplinary actions, up to and including termination.
Should any conflicts of interest arise, our policy is to disclose the conflict to the client,
always act in the best interest of the client, be as fair as possible, and follow our code of
ethics.
Item 12 – Brokerage Practices
Longview Wealth Management has minimal soft dollar arrangements with brokerage firms
or third-party investment research companies. Soft dollar benefits are when an advisor
receives research or other products or services (other than execution from a broker-
dealer) in connection with client securities transactions. We do not receive any cash or
other financial/economic benefit for referring or using specific products of brokerage
firms. We do get some online investment research for using Charles Schwab as our
custodian, but not much of this is exclusive to investment advisors (it is available to the
general public). We rarely use any Schwab specific investment research. We use Schwab
affiliated “Portfolio Center” as our portfolio management software, but we pay an annual
fee to use it. We generally do not block client trades and therefore, we implement client
transactions separately for each client account. Consequently, certain client trades may be
executed before others, at different prices and/or commission rates. Our clients may not
receive volume discounts available to advisers who block client trades.
We typically recommend that clients establish brokerage accounts with the Schwab
Institutional division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, to
maintain custody of client assets and to effect trades for their accounts. While we may
recommend clients use Charles Schwab as their custodian, it is ultimately the client’s
decision to custody assets at Schwab. Longview Wealth is independently owned and
operated and is not affiliated with Schwab. Schwab Institutional provides Longview with
access to its institutional trading and operating services, which are not typically available
to Schwab retail clients. These services are generally available to registered independent
investment advisors at no charge to them as long as a total of at least $10 million of the
advisor's client accounts are maintained at Schwab Institutional. Schwab Institutional
services include research, brokerage, custody, access to mutual funds and other
investments that are normally only available to institutional investors or would require a
significantly higher minimum initial investment by the client. These services are not
contingent upon our firm committing to Schwab any specific amount of new business
(assets in custody or trading commissions). Schwab Institutional also makes available to
Longview other products and services that my benefit Longview but may not directly
benefit its client accounts. Some of these other products and services assist Longview in
managing and administering client accounts. These may include software and other
technology that provide access to client account data, facilitate trade execution, provide
research, pricing information and other market data, facilitate payment of advisor fees
from its client accounts, and assist with back office support, recordkeeping and client
reporting. Many of these services will be used to service all or a majority of Longview's
client accounts, including some of which may not be kept at Schwab Institutional. Schwab
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may also provide Longview with other services which may help us manage our advisory
business. These services could include consulting, practice management advice,
information technology, regulatory compliance, and marketing. In addition, it is possible
that Schwab Institutional may make available, arrange and/or pay for these types of
services to Longview by independent third parties. Schwab could discount or waive fees
for some of these services for Longview that it would otherwise charge for or may discount
or pay for some of these types of services that may be provided by third parties.
For our client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through
commissions and other transaction-related or asset-based fees for securities trades that
are executed through Schwab or that settle into Schwab accounts.
Longview Wealth may suggest additional broker/dealers to clients in an effort to reduce
transaction costs, to reduce tax liabilities, to diversify, to simplify the client’s accounts, or to
get access to superior products and services. In the event that client's elect to utilize
recommended broker/dealers, they may pay commissions that are higher or lower than
that available from another broker for the same or similar products or services. The client
may pay a commission that is higher than another qualified brokerage firm might charge
for a similar transaction. We may determine that in good faith that the commission is
reasonable in relation to the value of the overall brokerage and research services received.
Longview considers many factors when selecting or referring our clients to brokerage
firms and custodians for client transactions. We want to be sure these firms are providing
excellent services to our clients, and that their compensation (commissions) are
competitive. We look at the brokerage firm’s commissions for stock and ETF trades, and
commissions for mutual fund trades. We look at ease of use, clarity of brokerage
statements, online website quality, trade execution, technology, cost basis monitoring, and
other factors. We have been using Schwab as our primary custodian and brokerage firm,
but we frequently compare them to what is available at Fidelity and TD Ameritrade (the
other major custodian firms that work with independent RIA firms like Longview Wealth).
Schwab generally does not charge separately for custody services but is compensated by
account holders through commissions and other transaction related or asset-based fees for
securities trades that are executed through Schwab or that settle into Schwab accounts.
We do not receive (or pay for) client referrals from any brokerage firm.
Longview Wealth Management LLC typically does not aggregate the purchase or sale of
securities for various client accounts. Since we run customized portfolios for each client,
we tend to do trades individually for each client account. When we are doing similar trades
across many client accounts we rotate the order of placing the trades across different client
accounts. The vast majority of funds we invest in are extremely liquid.
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Item 13 – Review of Accounts
Accounts are reviewed quarterly and are monitored on a monthly basis. Accounts are
reviewed in the context of each client’s stated investment objectives and guidelines.
Trigger factors for a review of client accounts are client requests, client cash
deposits/withdrawals, and/or market activity. The reviewer of client accounts is Keith
Tufte, President. Monthly performance monitoring would include data accuracy, holdings,
and asset allocation monitoring. Quarterly account reviews include overall client portfolio
statements, investment performance, asset allocation, trades done during the quarter, and
review of client objectives vs. the portfolio. Clients receive monthly brokerage statements
by the client’s brokerage firm/custodian. Separate portfolio statements are also sent to
clients quarterly from Longview Wealth Management. Our quarterly written reports
include portfolio holdings, investment performance, asset allocation, trades done, market
commentary, and management fee calculations. Asset allocation reviews include a review
and analysis of risk and expected return of each of the various asset classes. Concepts of
modern portfolio theory are used to balance return and risk (standard deviation of
returns) to carefully construct and maintain diversified portfolios that match the needs of
each client. We analyze market sentiment, valuation, and economic trends.
Item 14 – Client Referrals and Other Compensation
Longview Wealth Management, LLC does not have any paid salesperson(s) on staff or
outside persons working on a commission basis for client referrals. We have no outside
sales solicitors working on our behalf on a commission basis, and therefore do not have any
sales solicitor compensation agreements or arrangements in place. Longview does not
receive cash or any other economic benefit from a non-client in connection with giving
advice to clients.
Item 15 – Custody
Longview Wealth Management, LLC does not have custody of any client funds or securities.
We use Charles Schwab & Co. as the custodian for our client assets. Clients should receive
at least quarterly statements from the broker dealer, bank or other qualified custodian that
holds and maintains client’s investment assets. Longview Wealth Management urges
clients to carefully review such statements and compare such official custodial records to
the account statements that we may provide. Our statements may vary somewhat from
custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
We do directly debit our advisor fees from client accounts. As part of this billing process,
the client’s custodian is advised of the amount of fees to be deducted from each client
account. On at least a quarterly basis, the custodian is required to send the client a
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statement showing all transactions within the account during the reporting period,
including any advisor fees deducted from the account. It is important for the client to
review their custodial statements to verify the accuracy of the fee calculation and
deduction, among other things. Clients should contact us directly if they believe there may
be an error in their statement. We also send account statements directly to our clients on a
quarterly basis. We urge our clients to compare the information provided on these
statements to ensure that all account transactions, holdings, and values are correct and
current. Our firm does not have actual or constructive custody of client assets or accounts.
Item 16 – Investment Discretion
Longview Wealth Management, LLC usually receives discretionary authority from the client
at the outset of an advisory relationship, without obtaining specific client consent, to select
the identity and amount of securities to be bought or sold, when transactions are made, and
which financial institution to be utilized. We also have the discretion to recommend which
broker or dealer to be used, and the commission rates paid. We do recommend which
brokerage firm to use, and have recommended clients use Charles Schwab as their
custodian and brokerage firm. In all cases, however, such discretion is to be exercised in a
manner consistent with the stated investment objectives for the particular client account.
Clients may limit our discretionary authority by giving us written instructions. Clients may
also change/amend such limitations by providing us with written instructions.
When selecting securities and determining amounts, Longview Wealth Management, LLC
observes the investment policies, limitations and restrictions of the clients for which it
advises. For registered investment companies, Longview Wealth Management, LLC’s
authority to trade securities may also be limited by certain federal securities and tax laws
that require diversification of investments and favor the holding of investments once made.
Investment guidelines and restrictions must be provided to Longview Wealth Management,
LLC in writing.
Longview Wealth Management manages client accounts on a discretionary basis. We
obtain the necessary information about the client such as risk tolerance, time frame,
income needs, investment goals and objectives, tax situation, etc. We develop a customized
investment policy statement (IPS) for each client. Longview has the authority to
implement and manage client accounts as described in the IPS, including the authority to
determine the securities and amount of securities to be bought or sold. We also have
clients assign us the discretionary power to trade in each account with their signature on
each client account opening agreement.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, Longview Wealth Management, LLC does not have
the authority to and does not vote proxies on behalf of advisory clients. Clients retain the
responsibility for receiving and voting proxies for any and all securities maintained in
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client portfolios. Longview Wealth Management, LLC may provide advice to clients
regarding the clients’ voting of proxies.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide you with certain
financial information or disclosures about Longview Wealth Management, LLC’s financial
condition. Longview Wealth Management, LLC has no financial commitment that impairs
its ability to meet contractual and fiduciary commitments to clients, and has not been the
subject of a bankruptcy proceeding. Longview Wealth has no debt of any kind outstanding.
Longview Wealth Management does not have custody of any client funds or securities. We
use Charles Schwab & Co. as the custodian for all client assets. We charge our fees in
arrears (at the end of each quarter), and thus do not require any prepayment of fees.
Under no circumstances do we require or solicit payment of fees in excess of $500 per
client more than six months in advance of services rendered (we charge in arrears).
Therefore, we are not required to include a financial statement.
Item 19 – Requirements for Longview Advisers
Longview Wealth recommends that those employees involved in giving investment advice
to clients have at least 3 years of investment experience and must be a Chartered Financial
Analyst (CFA) or Certified Financial Planner (CFP). Our firm CRD number is 139489.
Supplemental Information:
Keith Tufte Experience:
Keith N Tufte, CFA. Born 10/21/1959. BA degree in economics from St. Olaf College. MBA
from the University of Michigan Graduate School. Employed at JP Morgan Investment
Management 1984-1990 as an investment analyst; American Express/Ameriprise 1990-
2005 as an analyst, mutual fund portfolio manager, director of equity research, and as a
hedge fund portfolio manager; Black River Asset Management 2005-2007 as a hedge fund
portfolio manager; Longview Wealth Management, LLC 2007 to present; Cherry Tree
Companies 2009 to present. Keith has over 25 years of experience in the investment
management industry. Keith is a Chartered Financial Analyst (CFA). To qualify as a CFA
you must have a bachelor’s degree, at least four years of investment experience and pass
three comprehensive levels of exams (levels 1-3) over the course of at least three years.
Keith Tufte’s individual CRD number is 1170559.
Disciplinary History: Registered Investment Advisors are required to disclose all material
facts regarding any legal or disciplinary events that would be material to your evaluation of
each person providing investment advice. No legal or disciplinary actions have been taken
against Keith Tufte. Mr. Tufte has never been the subject of any arbitration, civil, self-
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regulatory organization or administrative claim or proceeding. Mr. Tufte has never been
the subject of a bankruptcy proceeding.
Other Business Activities: Keith Tufte also is employed as an investment advisor at Cherry
Tree Wealth Management, LLC in Minnetonka, MN. He is also licensed to sell life
insurance, health insurance, long-term care insurance, and fixed annuities. These outside
activities require about 15-20 hours per week spent exclusively on Cherry Tree Wealth
Management, LLC clients and business.
Additional Compensation: Keith Tufte does not receive any additional compensation from
other sources, except for Cherry Tree Wealth Management, LLC mentioned above.
Supervision: Mr. Tufte is the principal advisor, President, and chief compliance officer of
the firm. As a result, he has no internal supervision placed over him. He is, however,
bound by the Advisors Code of Ethics.
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