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Part 2A of Form ADV: Firm Brochure
Loudon Investment Management, LLC
24 Airport Rd, Suite 307
West Lebanon, NH 03784
Telephone: 603-298-7370
Email: jsands@loudoninv.com
Web Address: www.loudoninv.com
03/15/2025
This brochure provides information about the qualifications and business practices of
Loudon Investment Management, LLC. If you have any questions about the contents of
this brochure, please contact us at 603-298-7370 or jsands@loudoninv.com. The
information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Registration with the SEC or with any state securities authority does not imply a certain
level of skill or training.
Additional information about Loudon Investment Management, LLC also is available on
the SEC's website at www.adviserinfo.sec.gov. You can search this site by a unique
identifying number, known as a CRD number. Our firm's CRD number is 113641.
Item 2 Material Changes
This Firm Brochure, dated 03/15/2025, provides you with a summary of Loudon Investment
Management, LLC's advisory services and fees, professionals, certain business practices and policies, as
well as actual or potential conflicts of interest, among other things. This Item is used to provide our
clients with a summary of new and/or updated information; we will inform of the revision(s) based on
the nature of the information as follows.
Annual Update: We are required to update certain information at least annually, within 90 days of our
firm's fiscal year end (FYE) of December 31. We will provide you with either a summary of the revised
information with an offer to deliver the full revised Brochure within 120 days of our FYE or we will
provide you with our revised Brochure that will include a summary of those changes in this Item.
1. Material Changes: Should a material change in our operations occur, depending on its nature we
will promptly communicate this change to clients (and it will be summarized in this Item).
"Material changes" requiring prompt notification will include changes of ownership or control;
location; disciplinary proceedings; significant changes to our advisory services or advisory
affiliates - any information that is critical to a client's full understanding of who we are, how to
find us, and how we do business.
The following summarizes new or revised disclosures based on information previously provided in our
Firm Brochure dated 03/15/2024:
1. While not consider material to our business in account size or revenue. Loudon Investment
Management, LLC is no longer providing portfolio management services to EQIS Capital
management.
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Item 3 Table of Contents
Item 1 Cover Page
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Item 2 Material Changes
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Item 3 Table of Contents
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Item 4 Advisory Business
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Item 5 Fees and Compensation
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Item 6 Performance-Based Fees and Side-By-Side Management
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Item 7 Types of Clients
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9 Disciplinary Information
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Item 10 Other Financial Industry Activities and Affiliations
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
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Item 12 Brokerage Practices
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Item 13 Review of Accounts
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Item 14 Client Referrals and Other Compensation
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Item 15 Custody
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Item 16 Investment Discretion
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Item 17 Voting Client Securities
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Item 18 Financial Information
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Item 4 Advisory Business
Loudon Investment Management, LLC is a SEC-registered investment adviser with its principal place of
business located in New Hampshire. Loudon Investment Management, LLC began conducting business in
2003.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling 10%
or more of this company).
Douglas M. Loudon, Chief Investment Officer
Emily L. Sands, President
John J. Sands, Principal
Loudon Investment Management, LLC offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment policy and
create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client's individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account supervision
is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or
growth and income), as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following securities:
Securities traded over-the-counter
Foreign issuers
Exchange-listed securities
Corporate debt securities (other than commercial paper)
Certificates of deposit
Municipal securities
Mutual fund shares
United States governmental securities
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Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
AMOUNT OF MANAGED ASSETS
As of 12/31/2024, we were actively managing $220,483,748 of clients' assets on a discretionary basis
plus $1,124,952 of clients' assets on a non-discretionary basis.
Item 5 Fees and Compensation
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
The annualized fee for Investment Supervisory Services are charged as a percentage of assets under
management, according to the following schedule:
1.2% on the first $500,000
1.0% Thereafter
Negotiable on larger portfolios.
A minimum fee of $6,000 per year is charged for our services. This fee minimum may be negotiable
under certain circumstances. For instance, Loudon Investment Management, LLC may temporarily waive
the minimum if account growth is anticipated or may group related client accounts to achieve the
minimum account size to determine the annualized fee.
Unless otherwise negotiated with the client, our fees are billed semi-annually in the middle of each
billing period. Fees are based on the starting value of the client's account as of December 31 and June
30. The starting date is adjusted for any new accounts that are added in the middle of the period and
are billed proportionately. Additional adjustments may be made for large cash additions, withdrawals,
excess reserves held as cash or equivalents over the periods, and estimated taxes on realized gains, and
fees are pro-rated accordingly. Fees are usually deducted directly from the account in accordance with
client authorization.
Loudon Investment Management, LLC's advisory fees are negotiable for very large accounts as noted
above.
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL ETF PORTFOLIO MANAGEMENT FEES
The annualized fee for Investment Supervisory Services are charged as a percentage of assets under
management, according to the following schedule:
.75% of assets
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A minimum fee of $6,000 per year is charged for our services. This fee minimum may be negotiable
under certain circumstances. For instance, Loudon Investment Management, LLC may temporarily waive
the minimum if account growth is anticipated or may group related client accounts to achieve the
minimum account size to determine the annualized fee.
Unless otherwise negotiated with the client, our fees are billed semi-annually in the middle of each
billing period. Fees are based on the starting value of the client's account as of December 31 and June
30. The starting date is adjusted for any new accounts that are added in the middle of the period and
are billed proportionately. Additional adjustments may be made for large cash additions, withdrawals,
excess reserves held as cash or equivalents over the periods, and estimated taxes on realized gains, and
fees are pro-rated accordingly. Fees are usually deducted directly from the account in accordance with
client authorization.
Loudon Investment Management, LLC's advisory fees are negotiable for very large accounts as noted
above.
GENERAL INFORMATION
Termination of the Advisory Relationship: The Loudon Investment Management, LLC client agreement
states that relationships may be discontinued at any time, by either party, for any reason upon receipt
of 30 days written notice. As disclosed above, certain fees are paid in advance of services provided.
Upon termination of any account, any prepaid or unearned fees will be promptly refunded. In
calculating a client's reimbursement of fees, Loudon Investment Management, LLC will prorate the
reimbursement according to the number of days remaining in the billing period.
Mutual Fund Fees: All fees paid to Loudon Investment Management, LLC for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds and/or ETFs to
their shareholders. These fees and expenses are described in each fund's prospectus. These fees will
generally include a management fee, other fund expenses, and a possible distribution fee. If the fund
also imposes sales charges, a client may pay an initial or deferred sales charge. A client could invest in a
mutual fund directly, without our services. In that case, the client would not receive the services
provided by our firm which are designed, among other things, to assist the client in determining which
mutual fund or funds are most appropriate to each client's financial condition and objectives.
Accordingly, the client should review both the fees charged by the funds and our fees to fully
understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the fees
and expenses charged by custodians and imposed by broker dealers, including, but not limited to, any
transaction charges imposed by a broker dealer with which an independent investment manager effects
transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this
Form ADV for additional information.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients are subject to Loudon
Investment Management, LLC's minimum account requirements and advisory fees in effect at the time
the client entered into the advisory relationship. Therefore, our firm's minimum account requirements
will differ among clients.
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Advisory Fees in General: Clients should note that similar advisory services may (or may not) be
available from other registered (or unregistered) investment advisers for similar or lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of fees in excess
of $1200 more than six months in advance of services rendered.
Item 6 Performance-Based Fees and Side-By-Side Management
Loudon Investment Management, LLC does not charge performance-based fees.
Item 7 Types of Clients
Loudon Investment Management, LLC provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
High net worth individuals
Pooled investment vehicles (other than investment companies and business development
companies)
Charitable organizations
Other
As previously disclosed in Item 5, our firm has established certain initial minimum account
requirements, based on the nature of the service(s) being provided. For a more detailed understanding
of those requirements, please review the disclosures provided in each applicable service.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the economic
and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present in an
attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement.
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Technical analysis does not consider the underlying financial condition of a company. This presents a risk
in that a poorly-managed or financially unsound company may underperform regardless of market
movement.
Quantitative Analysis. We use mathematical models in an attempt to obtain more accurate
measurements of a company's quantifiable data, such as the value of a share price or earnings per
share, and predict changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions that prove to
be incorrect.
Qualitative Analysis. We subjectively evaluate non-quantifiable factors such as quality of management,
labor relations, and strength of research and development factors not readily subject to measurement,
and predict changes to share price based on that data.
A risk is using qualitative analysis is that our subjective judgment may prove incorrect.
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for
the client's goals.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the manager of the
mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to invest
over a period of time and in different economic conditions. We also look at the underlying assets in a
mutual fund or ETF in an attempt to determine if there is significant overlap in the underlying
investments held in another fund(s) in the client's portfolio. We also monitor the funds or ETFs in an
attempt to determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that
success in the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing the risk to the
client if that security were to fall in value. There is also a risk that a manager may deviate from the
stated investment mandate or strategy of the fund or ETF, which could make the holding(s) less suitable
for the client's portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities, and
other publicly-available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis may be compromised by inaccurate or misleading information.
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INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account for a
year or longer. Typically we employ this strategy when:
we believe the securities to be currently undervalued, and/or
we want exposure to a particular asset class over time, regardless of the current projection for
this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Risk of Loss. Securities investments are not guaranteed and you may lose money on your investments.
We ask that you work with us to help us understand your tolerance for risk.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
Item 10 Other Financial Industry Activities and Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have no other
industry affiliations.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that
we require of our employees, including compliance with applicable federal securities laws.
Loudon Investment Management, LLC and our personnel owe a duty of loyalty, fairness and good faith
towards our clients, and have an obligation to adhere not only to the specific provisions of the Code of
Ethics but to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions
reports as well as initial and annual securities holdings reports that must be submitted by the firm's
access persons. Among other things, our Code of Ethics also requires the prior approval of any
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acquisition of securities in a limited offering (e.g., private placement) or an initial public offering. Our
code also provides for oversight, enforcement and recordkeeping provisions.
Loudon Investment Management, LLC's Code of Ethics further includes the firm's policy prohibiting the
use of material non-public information. While we do not believe that we have any particular access to
non-public information, all employees are reminded that such information may not be used in a
personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request
a copy by email sent to jsands@loudoninv.com, or by calling us at 603-298-7370.
Loudon Investment Management, LLC and individuals associated with our firm are prohibited from
engaging in principal transactions.
Loudon Investment Management, LLC and individuals associated with our firm are prohibited from
engaging in agency cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests
of our employees will not interfere with (i) making decisions in the best interest of advisory clients and
(ii) implementing such decisions while, at the same time, allowing employees to invest for their own
accounts.
As situations may arise from time to time that represent actual or potential conflicts of interest to our
clients, we have established the following policies and procedures for implementing our firm’s Code of
Ethics, to ensure our firm complies with its regulatory obligations and provides our clients and potential
clients with full and fair disclosure of such conflicts of interest:
1. Our firm and/or individuals associated with our firm may buy or sell for their personal accounts’
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to
a client.
2. We may aggregate our employee trades with client transactions where possible and when compliant
with our duty to seek best execution for our clients. In these instances, participating clients will receive
an average share price and transaction costs will be shared equally and on a pro-rata basis. In the
instances where there is a partial fill of a particular block order, we will allocate all purchases pro-rata to
clients first, with each account paying the average price and employee orders filled only after client
transactions are complete. In no case will the client be placed at a disadvantage to any employee with
respect to prices obtained or commissions paid on any transactions.
3. Most purchases and sales in client accounts involve highly liquid securities in which trades placed by
Loudon Investment Management, LLC are a very small percentage of overall trade volume. In most cases
we do not believe that the price of the underlying security is impacted by our trading. If Loudon
Investment Management, LLC believes that the price of an underlying security may be impacted by the
volume of the trade, employee trades will not be aggregated with client transactions, and client
transactions will always be given priority.
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4. Investment transactions for clients must have priority over investment transactions in which an
employee or Loudon Investment Management, LLC is the beneficial owner. No principal or employee of
our firm may put his or her own interest above the interest of an advisory client.
5. No principal or employee of our firm may buy or sell securities for their personal portfolio(s) where
their decision is a result of information received as a result of his or her employment unless the
information is also available to the investing public.
6. Our firm requires prior approval for any IPO or private placement investments by related persons of
the firm.
7. We maintain a list of all reportable securities holdings for our firm, and anyone associated with this
advisory practice that has access to advisory recommendations ("access person"). These holdings are
reviewed on a regular basis by our firm's Chief Compliance Officer or his/her designee.
8. We have established procedures for the maintenance of all required books and records.
9. All of our principals and employees must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
10. We require delivery of receipt and acknowledgment of the Code of Ethics by each supervised person
of our firm.
11. We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
12. Any individual who violates any of the above restrictions may be subject to termination.
Item 12 Brokerage Practices
For discretionary clients, Loudon Investment Management, LLC requires these clients to provide us with
written authority to determine the broker dealer to use and the commission costs that will be charged
to these clients for these transactions.
These clients must include any limitations on this discretionary authority in this written authority
statement. Clients may change/amend these limitations as required. Such amendments must be
provided to us in writing.
Loudon Investment Management, LLC does not have any soft-dollar arrangements and does not receive
any soft-dollar benefits.
Loudon Investment Management, LLC will block trades where possible and when advantageous to
clients. This blocking of trades permits the trading of aggregate blocks of securities composed of assets
from multiple client accounts, so long as transaction costs are shared equally and on a pro-rated basis
between all accounts included in any such block.
Block trading may allow us to execute equity trades in a timelier, more equitable manner, at an average
share price. Loudon Investment Management, LLC will typically aggregate trades among clients whose
accounts can be traded at a given broker, and generally will rotate or vary the order of brokers through
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which it places trades for clients on any particular day. Loudon Investment Management, LLC's block
trading policy and procedures are as follows:
1. Transactions for any client account may not be aggregated for execution if the practice is prohibited
by or inconsistent with the client's advisory agreement with Loudon Investment Management, LLC, or
our firm's order allocation policy.
2. The trading desk in concert with the portfolio manager must determine that the purchase or sale of
the particular security involved is appropriate for the client and consistent with the client's investment
objectives and with any investment guidelines or restrictions applicable to the client's account.
3. The portfolio manager must reasonably believe that the order aggregation will benefit, and will
enable Loudon Investment Management, LLC to seek best execution for each client participating in the
aggregated order. This requires a good faith judgment at the time the order is placed for the execution.
It does not mean that the determination made in advance of the transaction must always prove to have
been correct in the light of a "20-20 hindsight" perspective. Best execution includes the duty to seek the
best quality of execution, as well as the best net price.
4. Prior to entry of an aggregated order, a written order ticket must be completed which identifies each
client account participating in the order and the proposed allocation of the order, upon completion, to
those clients.
5. If the order cannot be executed in full at the same price or time, the securities actually purchased or
sold by the close of each business day must be allocated pro rata among the participating client
accounts in accordance with the initial order ticket or other written statement of allocation. However,
adjustments to this pro rata allocation may be made to participating client accounts in accordance with
the initial order ticket or other written statement of allocation. Furthermore, adjustments to this pro
rata allocation may be made to avoid having odd amounts of shares held in any client account, or to
avoid excessive ticket charges in smaller accounts.
6. Generally, each client that participates in the aggregated order must do so at the average price for all
separate transactions made to fill the order, and must share in the commissions on a pro rata basis in
proportion to the client's participation. Under the client's agreement with the custodian/broker,
transaction costs may be based on the number of shares traded for each client.
7. If the order will be allocated in a manner other than that stated in the initial statement of allocation, a
written explanation of the change must be provided to and approved by the Chief Compliance Officer no
later than the morning following the execution of the aggregate trade.
8. Loudon Investment Management, LLC's client account records separately reflect, for each account in
which the aggregated transaction occurred, the securities which are held by, and bought and sold for,
that account.
9. Funds and securities for aggregated orders are clearly identified on Loudon Investment Management,
LLC's records and to the broker-dealers or other intermediaries handling the transactions, by the
appropriate account numbers for each participating client.
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10. No client or account will be favored over another.
Loudon Investment Management, LLC may recommend that clients establish brokerage accounts with
the Schwab Institutional division of Charles Schwab & Co., Inc. ("Schwab"), a FINRA registered broker-
dealer, member SIPC, to maintain custody of clients' assets and to effect trades for their accounts.
Although we recommend that clients establish accounts at Schwab, it is the client's decision to custody
assets with Schwab. Loudon Investment Management, LLC is independently owned and operated and
not affiliated with Schwab.
Schwab provides Loudon Investment Management, LLC with access to its institutional trading and
custody services, which are typically not available to Schwab retail investors. These services generally
are available to independent investment advisers on an unsolicited basis, at no charge to them so long
as a total of at least $10 million of the adviser's clients' assets are maintained in accounts at Schwab
Institutional. These services are not contingent upon our firm committing to Schwab any specific
amount of business (assets in custody or trading commissions). Schwab's brokerage services include the
execution of securities transactions, custody, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
For our client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions and other transaction-
related or asset-based fees for securities trades that are executed through Schwab or that settle into
Schwab accounts.
Schwab Institutional also makes available to our firm other products and services that benefit Loudon
Investment Management, LLC but may not directly benefit our clients' accounts. Many of these products
and services may be used to service all or some substantial number of our client accounts, including
accounts not maintained at Schwab.
Schwab's products and services that assist us in managing and administering our clients' accounts
include software and other technology that
i.
ii.
iii.
iv.
v.
provide access to client account data (such as trade confirmations and account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
provide research, pricing and other market data;
facilitate payment of our fees from clients' accounts; and
assist with back-office functions, recordkeeping and client reporting.
Schwab Institutional also offers other services intended to help us manage and further develop our
business enterprise. These services may include:
i.
ii.
iii.
compliance, legal and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
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Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered
to Loudon Investment Management, LLC. Schwab Institutional may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party providing
these services to our firm. Schwab Institutional may also provide other benefits such as educational
events or occasional business entertainment of our personnel. In evaluating whether to recommend or
require that clients custody their assets at Schwab, we may take into account the availability of some of
the foregoing products and services and other arrangements as part of the total mix of factors we
consider and not solely on the nature, cost or quality of custody and brokerage services provided by
Schwab, which may create a potential conflict of interest.
Item 13 Review of Accounts
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Individual Portfolio Management Services accounts are
continually monitored, these accounts are reviewed at least quarterly. Accounts are reviewed in the
context of each client's stated investment objectives and guidelines. More frequent reviews may be
triggered by material changes in variables such as the client's individual circumstances, or the market,
political or economic environment.
These accounts are reviewed by: Douglas M. Loudon, Emily L. Sands and/or John J. Sands
REPORTS: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, we provide reports summarizing account performance, balances and holdings
at least semi-annually, but more typically on a quarterly basis. These reports will also remind the client
to notify us if there have been changes in the client's financial situation or investment objectives an
whether the client wishes to impose investment restrictions or modify existing restrictions.
INVESTMENT SUPERVISORY SERVICES ("ISS")
ETF PORTFOLIO MANAGEMENT
REVIEWS: While the ETF holdings within Individual Portfolio Management Services accounts are
continually monitored, these accounts are reviewed at least quarterly. Accounts are reviewed in the
context of each client's stated investment objectives and guidelines. More frequent reviews may be
triggered by material changes in variables such as the client's individual circumstances, or the market,
political or economic environment.
These accounts are reviewed by: Douglas M. Loudon, Emily L. Sands and/or John J. Sands
REPORTS: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, we provide reports summarizing account performance, balances and holdings
at least semi-annually, but more typically on a quarterly basis. These reports will also remind the client
to notify us if there have been changes in the client's financial situation or investment objectives an
whether the client wishes to impose investment restrictions or modify existing restrictions.
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Item 14 Client Referrals and Other Compensation
Our firm may pay referral fees to independent persons for introducing clients to us. Whenever we pay a
referral fee, LIM will provide the prospective client with a copy of this document (our Firm Brochure)
and a separate disclosure statement that includes the following information:
the Solicitor's name and relationship with our firm;
the fact that the Solicitor is being paid a referral fee;
and how the referral fee is calculated
As a matter of firm practice, the advisory fees paid to us by clients referred by independent persons are
not increased as a result of any referral.
It is Loudon Investment Management, LLC's policy not to engage solicitors.
It is Loudon Investment Management, LLC's policy not to accept or allow our related persons to accept
any form of compensation, including cash, sales awards or other prizes, from a non-client in conjunction
with the advisory services we provide to our clients.
Item 15 Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that our firm
directly debits advisory fees from client accounts.
As part of this billing process, the client's custodian is advised of the amount of the fee to be deducted
from that client's account. On at least a quarterly basis, the custodian is required to send to the client a
statement showing all transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for
clients to carefully review their custodial statements to verify the accuracy of the calculation, among
other things. Clients should contact us directly if they believe that there may be an error in their
statement.
In addition to the periodic statements that clients receive directly from their custodians, we also send
account statements directly to our clients on at lease a semi-annual basis. We urge our clients to
carefully compare the information provided on these statements to ensure that all account transactions,
holdings and values are correct and current.
Our firm does not have actual or constructive custody of client accounts.
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Item 16 Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place trades in
a client's account without contacting the client prior to each trade to obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the client:
determine the security to buy or sell; and/or
determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with our firm, and may
limit this authority by giving us written instructions. Clients may also change/amend such limitations by
once again providing us with written instructions.
Item 17 Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our firm may
provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client's investment assets.
Clients are responsible for instructing each custodian of the assets, to forward to the client copies of all
proxies and shareholder communications relating to the client's investment assets.
We may provide clients with consulting assistance regarding proxy issues if they contact us with
questions at our principal place of business.
Item 18 Financial Information
As an advisory firm that maintains discretionary authority for client accounts, we are also required to
disclose any financial condition that is reasonable likely to impair our ability to meet our contractual
obligations. Loudon Investment Management, LLC has no such financial circumstances to report.
Under no circumstances do we require or solicit payment of fees in excess of $1200 per client more than
six months in advance of services rendered. Therefore, we are not required to include a financial
statement.
Loudon Investment Management, LLC has not been the subject of a bankruptcy petition at any time
during the past ten years.
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