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Brochure
Form ADV Part 2A
Item 1 - Cover Page
CRD# 291548
1427 Military Cutoff Road
Suite 207
Wilmington, North Carolina 28403 www.LuminaWM.com
(888) 223-2979
May 1, 2025
This Brochure provides information about the qualifications and business practices of Lumina
Wealth Management, LLC. If you have any questions about the contents of this Brochure, please
contact us at (888) 223-2979. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state authority.
Lumina Wealth Management, LLC is an investment advisory firm registered with the appropriate
regulatory authority. Registration does not imply a certain level of skill or training. Additional
information about Lumina Wealth Management, LLC also is available on the SEC’s website at
www.AdviserInfo.sec.gov.
Item 2 - Material Changes
This Brochure is prepared in the revised format required beginning in 2011. Registered Investment
Advisers are required to use this format to inform clients of the nature of advisory services provided,
types of clients served, fees charged, potential conflicts of interest and other information. The
Brochure requirements include the annual provision of a Summary of Material Changes (the
“Summary”) reflecting any material changes to our policies, practices, or conflicts of interest made
since our last required “annual update” filing. In the event of any material changes, such Summary is
provided to all clients within 120 days of our fiscal year-end. Our last annual updating amendment
was filed on March 4, 2025. Since the last annual update, the following material changes have been
made. Of course, the complete Brochure is available to you at any time upon request.
• Lumina Wealth Management, LLC has updated its primary address. (Cover Page)
• Lumina Wealth Management, LLC has updated its financial planning fees. (Item 5)
Item 3 - Table of Contents
Page
Item 1 - Cover Page .............................................................................................................................................................. 1
Item 2 - Material Changes ................................................................................................................................................. 1
Item 3 - Table of Contents ................................................................................................................................................. 2
Item 4 - Advisory Business ............................................................................................................................................... 3
Item 5 - Fees and Compensation .................................................................................................................................... 7
Item 6 - Performance-Based Fees and Side-By-Side Management................................................................... 9
Item 7 - Types of Clients .................................................................................................................................................... 9
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 9
Item 9 - Disciplinary Information ............................................................................................................................... 11
Item 10 - Other Financial Industry Activities and Affiliations ........................................................................ 11
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .... 11
Item 12 - Brokerage Practices ...................................................................................................................................... 12
Item 13 - Review of Accounts ....................................................................................................................................... 14
Item 14 - Client Referrals and Other Compensation ........................................................................................... 15
Item 15 - Custody .............................................................................................................................................................. 15
Item 16 - Investment Discretion ................................................................................................................................. 15
Item 17 - Voting Client Securities ............................................................................................................................... 16
Item 18 - Financial Information .................................................................................................................................. 16
Brochure Supplements ...................................................................................................................................... Exhibit A
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Item 4 - Advisory Business
General Information
Lumina Wealth Management, LLC (“Lumina”) was formed in 2017 and provides limited financial
planning, portfolio management, general consulting, and outsourced CIO services to our clients.
Ashley Doyle and Meredith Koenig are the principal owners of Lumina. Please see Brochure
Supplements, Exhibit A, for more information on these principal owners and other individuals who
formulate investment advice and have direct contact with clients or have discretionary authority
over client accounts.
As of December 31, 2024, Lumina managed $188,954,442 on a discretionary basis, and $7,883,677
of assets on a non-discretionary basis.
SERVICES PROVIDED
At the outset of each client relationship, we spend time with you, asking questions, discussing your
investment experience and financial circumstances, and broadly identifying your major goals. These
discussions may take the form of limited financial planning, primarily focused on cash flow planning,
education and retirement planning, etc. for the purpose of deciding on the appropriate asset
allocation for you.
Based on our review of information gathered, we generally develop:
• a financial outline for you based on your financial circumstances and goals, and your risk
tolerance level (the “Financial Profile” or “Profile”);
• your investment objectives and guidelines (the “Investment Plan” or “Plan”).
The Financial Profile is a reflection of your current financial picture and a look to your future goals.
The Investment Plan outlines the types of investments we will make or recommend on your behalf
to meet those goals. The Profile and the Plan are discussed regularly with you, but are not necessarily
written documents.
Finally, where we provide only general consulting services, we will work with you to prepare an
appropriate summary of the specific project(s) to the extent necessary or advisable under the
circumstances.
Portfolio Management
As described above, at the beginning of our relationship, we meet with you, gather information, and
perform research and analysis as necessary to develop your Investment Plan. The Investment Plan
will be updated from time to time when requested by you, or when determined to be necessary or
advisable by us based on updates to your financial or other circumstances.
To implement your Investment Plan, we will manage your investment portfolio on a discretionary or
a non-discretionary basis. As a discretionary investment adviser, we will have the authority to
supervise and direct your portfolio without prior consultation with you. Under a non-discretionary
arrangement, you must be contacted prior to the execution of any trade in your account(s) under
management. This may result in a delay in executing recommended trades, which could adversely
affect the performance of your portfolio. This delay also normally means the affected account(s)
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will not be able to participate in block trades, a practice designed to enhance the execution quality,
timing and/or cost for all accounts included in the block. In a non-discretionary arrangement, you
retain the responsibility for the final decision on all actions taken with respect to your portfolio.
Notwithstanding the foregoing, you may impose certain written restrictions on us in the management
of your investment portfolio, such as prohibiting the inclusion of certain types of investments in an
investment portfolio or prohibiting the sale of certain investments held in the account at the
commencement of the relationship. You should note, however, that restrictions imposed by you may
adversely affect the composition and performance of your investment portfolio. You should also note
that your investment portfolio is treated individually by giving consideration to each purchase or sale
for your account. For these and other reasons, performance of your investment portfolio within the
same investment objectives, goals and/or risk tolerance may differ and you should not expect that
the composition or performance of your investment portfolio would necessarily be consistent with
similar clients of ours.
Financial Planning Services
One of the services we offer is financial planning, described below. This service may be provided as
a stand-alone service or may be coupled with ongoing portfolio management.
Financial planning generally includes advice that addresses one or more areas of your financial
situation, such as estate planning, risk management, budgeting and cash flow controls, retirement
planning, education funding, and investment portfolio design. Depending on your particular
situation, financial planning may include some or all of the following:
• Gathering factual information concerning the client's personal and financial situation;
• Assisting the client in establishing financial goals and objectives;
• Analyzing the client's present situation and anticipated future activities in light of the
•
client's financial goals and objectives;
Identifying problems foreseen in the accomplishment of these financial goals and objectives
and offering alternative solutions to the problems;
• Making recommendations to help achieve retirement plan goals and objectives;
• Designing an investment portfolio to help meet the goals and objectives of the client;
• Providing estate planning;
• Assessing risk and reviewing basic health, life and disability insurance needs; or
• Reviewing goals and objectives and measuring progress toward these goals.
Once financial planning advice is given, you may choose to have Lumina implement the financial plan
and manage the investment portfolio on an ongoing basis. However, you are under no obligation to
act upon any of the recommendations we make under a financial planning engagement and/or to
engage the services of any recommended professional.
Third Party Wrap Programs
When appropriate and in accordance with the Investment Plan for you, we may utilize Separate
Account Managers (“SAMs”), most often through a Third Party Wrap Program. A wrap program is
one in which the SAM’s fee is combined with brokerage fees, such as commissions, ticket charges, etc.,
so that one inclusive fee is charged for those SAM services and brokerage expenses. Our fee is charged
separately from the wrap fee.
We have chosen the Managed Account Select and Access Program (“Managed Account Program”)
sponsored by Charles Schwab & Co, Inc. (“Schwab”) for this purpose. The Managed Account Program
offers a wide variety of manager styles, and offers clients the opportunity to utilize more than one
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SAM if necessary to meet their needs and investment objectives.
In cases where we recommend the use of separate account managers in the Managed Account
Program to manage all or a portion of your portfolio, we will select the SAM(s) most appropriate for
you. Factors that we consider in recommending/selecting SAMs generally includes your stated
investment objective(s), management style, performance, risk level, reputation, financial strength,
reporting, pricing, and research.
The SAM(s) will be granted discretionary trading authority to provide investment supervisory
services for your portfolio, but we normally retain the authority to terminate the SAM’s relationship
or to add new SAMs without your specific consent. With respect to assets managed by a SAM, our
role will be to monitor your overall financial situation, to monitor the investment approach and
performance of the SAM(s), and to assist you in understanding the investments of your portfolio.
In instances where the services of one or more SAMs are utilized, the wrap fee will be charged in
addition to our fee, and will be detailed in the Management Agreement signed by you. Additionally,
certain SAMs may impose more restrictive account requirements and varying billing practices than
we do. In such instances, we may be required to alter our corresponding account requirements
and/or billing practices to accommodate those of the SAMs or wrap fee program sponsor.
Individual Retirement Advice
When we are making investment recommendations to you regarding your retirement plan account
or individual retirement account, we are acting as fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which
are laws governing retirement accounts. The way we make money or otherwise are compensated
creates some conflicts with your financial interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours.
Under this special rule's provisions, we must:
◾
Meet a professional standard of care when making investment recommendations (give
prudent advice) to you;
◾ Never put our financial interests ahead of yours when making recommendations (give
◾
loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
◾
◾
Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
Charge no more than what is reasonable for our services; and
◾
Give you basic information about our conflicts of interest.
Retirement Plan Advisory Services
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring
that prudent procedural steps are followed in making investment decisions. We will provide
Retirement Plan consulting services to Plans and Plan Fiduciaries as described below. The particular
services provided will be detailed in the consulting agreement. The appropriate Plan Fiduciary(ies)
designated in the Plan documents (e.g., the Plan sponsor or named fiduciary) will (i) make the
decision to retain our firm; (ii) agree to the scope of the services that we will provide; and
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(iii) make the ultimate decision as to accepting any of the recommendations that we may provide.
The Plan Fiduciaries are free to seek independent advice about the appropriateness of any
recommended services for the Plan. Retirement Plan consulting services may be offered individually
or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets.
For certain services, Lumina will be considered a fiduciary under ERISA. For example, we will act as
an ERISA § 3(21) fiduciary when providing non-discretionary investment advice to the Plan
Fiduciaries by recommending a suite of investments as choices among which Plan Participants may
select. Also, to the extent that the Plan Fiduciaries retain us to act as an investment manager within
the meaning of ERISA § 3(38), we will provide discretionary investment management services to the
Plan.
Fiduciary Consulting Services
•
Investment Selection Services
We will provide Plan Fiduciaries with recommendations of investment options consistent
with ERISA section 404(c). Plan Fiduciaries retain responsibility for the final determination
of investment options and for compliance with ERISA section 404(c).
• Non-Discretionary Investment Advice
We provide Plan Fiduciaries and Plan Participants general, non-discretionary investment
advice regarding assets classes and investments.
•
Investment Monitoring
We will assist in monitoring the plan’s investment options by preparing periodic investment
reports that document investment performance, consistency of fund management and
conformation to the guidelines set forth in the investment policy statement and we will make
recommendations to maintain or remove and replace investment options. The details of this
aspect of service will be enumerated in the engagement agreement between the parties.
Fiduciary Management Services
• Discretionary Management Services
When retained as an investment manager within the meaning of ERISA § 3(38), we provide
continuous and ongoing supervision over the designated retirement plan assets. We will
actively monitor the designated retirement plan assets and provide ongoing management of
the assets. When applicable, we will have discretionary authority to make all decisions to
buy, sell or hold securities, cash or other investments for the designated retirement plan
assets in our sole discretion without first consulting with the Plan Fiduciaries. We also have
the power and authority to carry out these decisions by giving instructions, on your behalf,
to brokers and dealers and the qualified custodian(s) of the Plan for our management of the
designated retirement plan assets.
• Discretionary Investment Selection Services
We will monitor the investment options of the Plan and add or remove investment options
for the Plan without prior consultation with the Plan Fiduciaries. We will have discretionary
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authority to make and implement all decisions regarding the investment options that are
available to Plan Participants.
•
Investment Management via Model Portfolios
We will provide discretionary management of Model Portfolios among which the participants
may choose to invest as Plan options. Plan Participants will also have the option of investing
only in options that do not include Model Portfolios (i.e., the Plan Participants may elect to
invest in one or more of the mutual fund options made available in the Plan, and choose not
to invest in the Model Portfolios at all).
Non-Fiduciary Services
• Participant Education
We will provide education services to Plan Participants about general investment principles
and the investment alternatives available under the Plan. Education presentations will not
take into account the individual circumstances of each Plan Participant and individual
recommendations will not be provided unless a Plan Participant separately engages us for
such services. Plan Participants are responsible for implementing transactions in their own
accounts.
• Participant Enrollment
We will assist with group enrollment meetings designed to increase retirement Plan
participation among employees and investment and financial understanding by the
employees.
General Consulting
In addition to the foregoing services, we may provide general consulting services to you. These
services are generally provided on a project basis, and may include, without limitation, minimal cash
flow planning for certain events such as education expenses or retirement, estate planning analysis,
income tax planning analysis and review of a client’s insurance portfolio, as well as other matters
specific to the client as and when requested by the client and agreed to by us. The scope and fees for
consulting services will be negotiated with you at the time of engagement for the applicable project.
Item 5 - Fees and Compensation
General Fee Information
Fees paid to us are exclusive of all custodial and transaction costs paid to your custodian, brokers, or
other third-party consultants. Please see Item 12 - Brokerage Practices for additional information.
Fees paid to us are also separate and distinct from the fees and expenses charged by mutual funds,
ETFs (exchange traded funds) or other investment pools to their shareholders (generally including a
management fee and fund expenses, as described in each fund’s prospectus or offering materials).
You should review all fees charged by funds, brokers, Lumina, and others to fully understand the total
amount of fees paid by you for investment and financial-related services.
Financial Planning Fees
Our financial planning fees are negotiable, but generally range from $500 to $5,000 on a fixed fee
basis and/or from $100 to $250 on an hourly rate basis, depending upon the level and scope of the
services and the professional rendering the financial planning and/or the consulting services. A
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retainer for these services is usually required in advance of the commencement of the work, with the
balance due upon completion.
Portfolio Management Fees
For assets managed directly by us and not managed by a Separate Account Manager, the annual fee
schedule, based on a percentage of assets under management, is not higher than 1.25%, subject to
negotiation at our sole discretion.
The minimum portfolio value is generally set at $50,000 and the minimum annual fee for any account
is $1,500. We may, at our discretion, make exceptions to the foregoing or negotiate special fee
arrangements where we deem it appropriate under the circumstances. To the extent that you
authorize the use of margin, the market value of your account and corresponding fee calculation
includes the margin balance. Accordingly, we do not reduce the amount billed by any outstanding
margin debt.
Portfolio management fees are generally payable quarterly, in advance, calculated based on the
account value of the previous quarter end. If management begins after the start of a quarter, fees will
be prorated accordingly. With your authorization and unless other arrangements are made, fees are
normally debited directly from your account(s).
Either you or Lumina may terminate your Investment Management Agreement at any time, subject
to any written notice requirements in the agreement. In the event of termination, any paid but
unearned fees will be promptly refunded to you based on the number of days that the account was
managed, and any fees due to us from you will be invoiced or deducted from your account prior to
termination.
General Consulting Fees
When we provide general consulting services to clients, these services are generally separate from
our portfolio management services. Fees for general consulting are negotiated at the time of the
engagement for such services, and are normally based on an hourly or fixed fee basis. A retainer for
these services is usually required in advance of the commencement of the work, with the balance due
upon completion. In addition, we may provide outsourced Chief Investment Officer services to
certain charitable or non-profit organizations (“CIO Services”). The fee for CIO Services shall be based
on the value of the assets allocated to Lumina for CIO Services and will normally vary between 0.20%
and 0.35% per year.
Other Compensation
Certain individuals of ours are licensed insurance agents with various insurance companies, and in
such capacity, may recommend the purchase of certain insurance products. While we do not sell such
insurance products to our investment advisory clients, we do permit these individuals as licensed
insurance agents, to sell insurance products to its investment advisory clients. A conflict of interest
exists to the extent that we recommend the purchase of insurance products where these individuals
receive insurance commissions or other additional compensation. Our employees
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currently devote approximately 5 percent (5%) of their time to insurance sales. Our policy is to
disclose all forms of compensation before any such transaction is executed. Under no circumstance
will the client pay both a commission to the employee and a management fee to us on the same pool
of assets. Clients are under no obligation to purchase any insurance products from these individuals.
Item 6 - Performance-Based Fees and Side-By-Side Management
We do not have any performance-based fee arrangements. “Side-by-Side Management” refers to a
situation in which the same firm manages accounts that are billed based on a percentage of assets
under management and at the same time manages other accounts for which fees are assessed on a
performance fee basis. Because we have no performance-based fee accounts, we have no side-by-
side management.
Item 7 - Types of Clients
We serve individuals, pension and profit-sharing plans, corporations, trusts, estates and charitable
organizations. With some exceptions, the minimum portfolio value eligible for conventional
investment advisory services is $150,000, and the annual minimum fee charged is $1,500. Under
certain circumstances and in our sole discretion, we may negotiate such minimums.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
We utilize separate account managers, mutual funds, exchange traded fund (“ETFs”), individual debt
and equity securities and/or options as well as the securities components of variable annuities and
variable life insurance contracts to construct a portfolio in accordance with the Investment Plan. As
appropriate and depending on your individual goals and objectives, we may also invest in alternative
investment vehicles including but not limited to hedge funds and private placements.
Manager and Securities Selection. We primarily focus the use of Separate Account Managers for the
equity portion of a client portfolio. SAMs are selected based on investment style, performance
history, fee structure, manager experience and other factors.
We will also select ETFs, mutual funds and individual stocks for accounts. ETFs and mutual funds are
primarily used to invest in specifically targeted areas of the U.S. Equity market or for access to foreign
investments. Mutual funds are assessed in terms of past performance, fee structure, overall ratings
for safety and returns, and other factors.
In selecting individual stocks for an account, we generally apply traditional fundamental analysis
including, without limitation, the following factors;
o Financial strength ratios
o Price-to-earnings ratios
o Dividend yields, and
o Growth rate-to-price earnings ratios
We will also incorporate other method of analysis, such as:
Charting Analysis – involves the gathering and processing of price and volume information
for a particular security. This price and volume information is analyzed using mathematical
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equations. The resulting data is then applied to graphing charts, which is used to predict
future price movements based on price patterns and trends.
Technical Analysis – involves studying past price patterns and trends in the financial
markets to predict the direction of both the overall market and specific stocks.
Cyclical Analysis – a type of technical analysis that involves evaluating recurring price
patterns and trends.
Risk of Loss
While we seek to diversify your investment portfolio across various asset classes, consistent with
your Investment Plan, in an effort to reduce risk of loss, all investment portfolios are nevertheless
subject to risks. Accordingly, there can be no assurance that your investment portfolio will be able
to fully meet your investment objective and goals, or that investments will not lose money.
Below is a description of several of the principal risks that your investment portfolio faces.
Management Risks. While we manage your investment portfolio based on our experience, research
and proprietary methods, the value of our investment portfolio will change daily based on the
performance of the underlying securities in which they are invested. Accordingly, your investment
portfolio is subject to the risk that we allocate your investment funds to individual securities and/or
asset classes that are adversely affected by unanticipated market movements, and the risk that our
specific investment choices could underperform their relevant indexes.
Risks of Investments in Mutual Funds, ETFs and Other Investment Pools. As described above, we
generally invest your portfolio in mutual funds, ETFs, and other investment pools (“pooled
investment funds”). Investments in pooled investment funds are generally less risky than investing
in individual securities because of their diversified portfolios; however, these investments are still
subject to risks associated with the markets in which they invest. In addition, pooled investment
funds’ success will be related to the skills of their particular managers and their performance in
managing their funds. Pooled investment funds are also subject to risks due to regulatory restrictions
applicable to registered investment companies under the Investment Company Act of 1940.
Equity Market Risks. We will invest portions of your assets directly into equity investments, primarily
in pooled investment funds, that invest in the stock market. As noted above, while pooled
investments have diversified portfolios that may make them less risky than investments in individual
securities, funds that invest in stocks and other equity securities are nevertheless subject to the risks
of the stock market. These risks include, without limitation, the risks that stock values will decline
due to daily fluctuations in the markets, and that stock values will decline over longer periods (e.g.,
bear markets) due to general market declines in the stock prices for all companies, regardless of any
individual security’s prospects.
Fixed Income Risks. We will invest portions of your assets directly into fixed income instruments,
such as bonds and notes, or may invest in pooled investment funds that invest in bonds and notes.
While investing in fixed income instruments, either directly or through pooled investment funds, is
generally less volatile than investing in stock (equity) markets, fixed income investments
nevertheless are subject to risks. These risks include, without limitation, interest rate risks (risks
that changes in interest rates will devalue the investments), credit risks (risks of default by
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borrowers), or maturity risk (risks that bonds or notes will change value from the time of issuance
to maturity).
Foreign Securities Risks. We may invest portions of your assets into pooled investment funds that
invest internationally. While foreign investments are important to the diversification of your
investment portfolio, they carry risks that may be different from U.S. investments. For example,
foreign investments may not be subject to uniform audit, financial reporting or disclosure standards,
practices or requirements comparable to those found in the U.S. Foreign investments are also subject
to foreign withholding taxes and the risk of adverse changes in investment or exchange control
regulations. Finally, foreign investments may involve currency risk, which is the risk that the value
of the foreign security will decrease due to changes in the relative value of the
U.S. dollar and the security’s underlying foreign currency.
Item 9 - Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of Lumina or the integrity of our
management. Lumina has no disciplinary events to report.
Item 10 - Other Financial Industry Activities and Affiliations
Neither Lumina nor our Management Persons have any other financial industry activities or
affiliations to report.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics and Personal Trading
We have adopted a Code of Ethics (“the Code”), the full text of which is available to you upon request.
Our Code has several goals. First, the Code is designed to assist us in complying with applicable laws
and regulations governing our investment advisory business. Under the Investment Advisers Act of
1940, we owe fiduciary duties to our clients. Pursuant to these fiduciary duties, the Code requires
persons associated with us (managers, officers and employees) to act with honesty, good faith and
fair dealing in working with clients. In addition, the Code prohibits such associated persons from
trading or otherwise acting on insider information.
Next, the Code sets forth guidelines for professional standards for our associated persons. Under the
Code’s Professional Standards, we expect our associated persons to put the interests of our clients
first, ahead of personal interests. In this regard, our associated persons are not to take inappropriate
advantage of their positions in relation to our clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading
activities of associated persons. From time to time, our associated persons may invest in the same
securities recommended to clients. Under our Code, we have adopted procedures designed to reduce
or eliminate conflicts of interest that this could potentially cause. The Code’s personal trading
policies include procedures for limitations on personal securities transactions of associated persons,
reporting and review of such trading and pre-clearance of certain types of personal trading activities.
These policies are designed to discourage and prohibit personal trading that would disadvantage
clients. The Code also provides for disciplinary action as appropriate for violations.
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Participation or Interest in Client Transactions
Because associated persons may invest in the same securities as those held in client accounts, we
have established a policy requiring our associated persons to pre-clear transactions in some types of
securities with the Chief Compliance Officer. The goal of this policy is to avoid any conflicts of interest
that arise in these situations. Some types of securities, such as CDs, treasury obligations and open-
end mutual funds are exempt from this pre-clearance requirement. However, in the event of other
identified potential trading conflicts of interest, our goal is to place client interests first.
Consistent with the foregoing, we maintain policies regarding participation in initial public offerings
(“IPOs”) and private placements to comply with applicable laws and avoid conflicts with client
transactions. If an associated person of ours wishes to participate in an IPO or invest in a private
placement, he or she must submit a pre-clearance request and obtain the approval of the Chief
Compliance Officer.
Finally, if associated persons trade with client accounts (i.e., in a bundled or aggregated trade), and
the trade is not filled in its entirety, the associated person’s shares will be removed from the block,
and the balance of shares will be allocated among client accounts in accordance with our written
policy.
Board Membership
On behalf of a number of organizations, associated persons of ours serve as board members or in
other similar capacities. Such organizations and/or their members may engage us to manage
investment accounts or provide other advisory services. These services are typically provided at
special negotiated rates.
Item 12 - Brokerage Practices
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in your accounts, we seek
“best execution” for client trades, which is a combination of a number of factors, including, without
limitation, quality of execution, services provided and commission rates. Therefore, we may use or
recommend the use of brokers who do not charge the lowest available commission in the recognition
of research and securities transaction services, or quality of execution. Research services received
with transactions may include proprietary or third-party research (or any combination), and may be
used in servicing any or all of our clients. Therefore, research services received may not be used for
the account for which the particular transaction was effected.
We recommend that you establish a brokerage account with Schwab, a FINRA registered broker-
dealer, member SIPC, as the qualified custodian to maintain custody of your assets. We may also
effect trades for your account at Schwab, or may in some instances, consistent with our duty of best
execution and specific agreement with you, elect to execute trades elsewhere. Although we may
recommend that you establish accounts at Schwab, it is ultimately your decision to custody assets
with Schwab. We are independently owned and operated and are not affiliated with Schwab.
Schwab Advisor Services provides us with access to its institutional trading, custody, reporting and
related services, which are typically not available to Schwab retail investors. Schwab also makes
available various support services. Some of those services help us manage or administer our clients’
while others help us manage and grow our business. These services generally are available to
independent investment advisors on an unsolicited basis, at no charge to them. These services
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are not soft dollar arrangements, but are part of the institutional platform offered by Schwab.
Schwab’s brokerage services include the execution of securities transactions, custody, research, and
access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment.
For our client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions or other fees on trades
that it executes or that settle into your Schwab account. Certain trades may not incur Schwab
commissions or transaction fees. Schwab is also compensated by earning interest on the uninvested
cash in your account. Schwab Advisor Services also makes available to us other products and services
that benefit us but may not directly benefit our clients’ accounts. Many of these products and services
may be used to service all or a substantial number of accounts, including accounts not maintained at
Schwab.
Schwab’s products and services that assist us in managing and administering clients’ accounts
include software and other technology that (i) provide access to client account data (such as trade
confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade
orders for multiple client accounts; (iii) provide pricing and other market data; (iv) facilitate payment
of our fees from our clients’ accounts; and (v) assist with back-office functions, recordkeeping and
client reporting.
Schwab Advisor Services also offers other services intended to help us manage and further develop
our business enterprise. These services may include: (i) technology, compliance, legal and business
consulting; (ii) publications and conferences on practice management and business succession; and
(iii) access to employee benefits providers, human capital consultants and insurance providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of services
rendered to us. Schwab Advisor Services may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to us.
Schwab Advisor Services may also provide other benefits such as educational events or occasional
business entertainment of our personnel. In evaluating whether to recommend that clients custody
their assets at Schwab, we may take into account the availability of some of the foregoing products
and services and other arrangements as part of the total mix of factors we consider and not solely on
the nature, cost or quality of custody and brokerage services provided by Schwab, which may create
a potential conflict of interest.
Directed Brokerage
Clients may direct us to use a particular broker for custodial or transaction services on behalf of your
portfolio. In directed brokerage arrangements, you are responsible for negotiating the commission
rates and other fees to be paid to the broker. Accordingly, if you choose to direct brokerage you
should consider whether such designation may result in certain costs or disadvantages to you, either
because you may pay higher commissions or obtain less favorable execution, or the designation limits
the investment options available to you.
The arrangement that we have with Schwab is designed to maximize efficiency and to be cost
effective. By directing brokerage arrangements, you acknowledge that these economies of scale and
levels of efficiency are generally compromised when alternative brokers are used. While every effort
is made to treat clients fairly over time, the fact that a client chooses to use the brokerage and/or
custodial services of these alternative service providers can in fact result in a certain degree of delay
in executing trades for their account(s) and otherwise adversely affect management of their
account(s).
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By directing us to use a specific broker or dealer, clients who are subject to ERISA confirm and agree
with us that they have the authority to make the direction, that there are no provisions in any client
or plan document which are inconsistent with the direction, that the brokerage and other goods and
services provided by the broker or dealer through the brokerage transactions are provided solely to
and for the benefit of the client’s plan, plan participants and their beneficiaries, that the amount paid
for the brokerage and other services have been determined by the client and the plan to be
reasonable, that any expenses paid by the broker on behalf of the plan are expenses that the plan
would otherwise be obligated to pay, and that the specific broker or dealer is not a party in interest
of the client or the plan as defined under applicable ERISA regulations.
Aggregated Trade Policy
We may enter trades as a block where possible and when advantageous to clients whose accounts
have a need to buy or sell shares of the same security. This method permits the trading of aggregate
blocks of securities composed of assets from multiple client accounts. It allows us to execute trades
in a timely, equitable manner, and may reduce overall costs to clients.
We will only aggregate transactions when we believe that aggregation is consistent with our duty to
seek best execution (which includes the duty to seek best price) for our clients, and is consistent with
the terms of Lumina’s Investment Advisory Agreement with each client for which trades are being
aggregated. No advisory client will be favored over any other client; each client that participates in
an aggregated order will participate at the average share price for all Lumina’s transactions in a given
security on a given business day. Transaction costs for participating accounts will be assessed at the
custodian’s commission rate applicable to each account; therefore, transaction costs may vary among
accounts. Accounts may be excluded from a block due to tax considerations, client direction or other
factors making the account’s participation ineligible or impractical.
We will prepare, before entering an aggregated order, a written statement (“Allocation Statement”)
specifying the participating client accounts and how it intends to allocate the order among those
clients. If the aggregated order is filled in its entirety, it will be allocated among clients in accordance
with the Allocation Statement. If the order is partially filled, it will generally be allocated pro-rata,
based on the Allocation Statement, or randomly in certain circumstances. Notwithstanding the
foregoing, the order may be allocated on a basis different from that specified in the Allocation
Statement if all client accounts receive fair and equitable treatment, and the reason for different
allocation is explained in writing and is approved by an appropriate individual/officer of Lumina.
Our books and records will separately reflect, for each client account included in a block trade, the
securities held by and bought and sold for that account. Funds and securities of clients whose orders
are aggregated will be deposited with one or more banks or broker-dealers, and neither the clients’
cash nor their securities will be held collectively any longer than is necessary to settle the transaction
on a delivery versus payment basis; cash or securities held collectively for clients will be delivered
out to the custodian bank or broker-dealer as soon as practicable following the settlement, and we
will receive no additional compensation or remuneration of any kind as a result of the proposed
aggregation.
Item 13 - Review of Accounts
Managed portfolios are reviewed at least annually or semi-annually, but may be reviewed more often
if requested by you, upon receipt of information material to the management of your portfolio, or at
any time such review is deemed necessary or advisable by us. These factors generally include but
are not limited to, the following: change in your general circumstances
Page 14
(marriage, divorce, retirement); or economic, political or market conditions. Ashley Doyle and
Meredith Koenig are Managing Members of Lumina and both review accounts.
For those clients to whom we provide separate financial planning and/or consulting services, reviews
are conducted on an as needed or agreed upon basis. Such reviews are conducted by one of our
investment adviser representatives or principals.
Account custodians are responsible for providing monthly or quarterly account statements which
reflect the positions (and current pricing) in each account as well as transactions in each account,
including fees paid from an account. Account custodians also provide prompt confirmation of all
trading activity, and year-end tax statements, such as 1099 forms. We will provide additional written
reports as needed or requested by you.
Item 14 - Client Referrals and Other Compensation
As noted above, we receive an economic benefit from Schwab in the form of support products and
services it makes available to us and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they benefit our firm, and the related
conflicts of interest are described in Item 12 - Brokerage Practices. The availability of Schwab’s
products and services to us is based solely on our participation in the programs and not on the
provision of any particular investment advice. Neither Schwab nor any other party is paid to refer
clients to Lumina.
Item 15 - Custody
Schwab is the custodian of nearly all client accounts at Lumina. From time to time, however, clients
may select an alternate broker to hold accounts in custody. In any case, it is the custodian’s
responsibility to provide you with confirmations of trading activity, tax forms and at least quarterly
account statements. You are advised to review this information carefully, and to notify us of any
questions or concerns. You are also asked to promptly notify us if the custodian fails to provide
statements on each account held.
From time to time and in accordance with our agreement with clients, we will provide additional
reports. The account balances reflected on these reports should be compared to the balances shown
on the brokerage statements to ensure accuracy. At times, there may be small differences due to the
timing of dividend reporting and pending trades.
Item 16 - Investment Discretion
As described in Item 4 - Advisory Business, we will accept clients on either a discretionary or non-
discretionary basis. For discretionary accounts, a Limited Power of Attorney (“LPOA”) is executed by
you, giving us the authority to carry out various activities in the account, generally including the
following: trade execution; the ability to request checks on your behalf; and, the withdrawal of
advisory fees directly from your account. We then direct investment of your portfolio using our
discretionary authority. You may limit the terms of the LPOA to the extent consistent with your
investment advisory agreement with us and the requirements of your custodian.
For non-discretionary accounts, you also generally execute an LPOA, which allows us to carry out
trade recommendations and approved actions in your portfolio. However, in accordance with the
investment advisory agreement between Lumina and the client, we do not implement trading
recommendations or other actions in the account unless and until you have approved the
Page 15
recommendation or action. As with discretionary accounts, you may limit the terms of the LPOA,
subject to our agreement with you and the requirements of your custodian.
Item 17 - Voting Client Securities
As a policy and in accordance with our client agreement, we do not vote proxies related to securities
held in client accounts. The custodian of the account will normally provide proxy materials directly
to you. You may contact us with questions relating to proxy procedures and proposals; however, we
generally do not research particular proxy proposals.
Item 18 - Financial Information
We do not require nor solicit prepayment of more than $1,200 in fees per client, six months or more
in advance, and therefore have no disclosure required for this item.
Page 16
Exhibit A
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Ashley F. Doyle, CFP®
CRD# 4191484
of
Lumina Wealth Management, LLC
1427 Military Cutoff Road
Suite 207
Wilmington, North Carolina 28403-8777
(888) 223-2979
May 1, 2025
This Brochure Supplement provides information about Ashley Doyle, and supplements the Lumina
Wealth Management, LLC (“Lumina”) Brochure. You should have received a copy of that Brochure.
Please contact us at (888) 223-2979 if you did not receive our Brochure, or if you have any questions
about the contents of this Supplement.
Additional information about Ashley is available on the SEC’s website at
www.AdviserInfo.sec.gov.
Item 2 - Educational Background and Business Experience
Ashley F. Doyle (year of birth 1973) is a Managing Member of Lumina and serves as a Financial
Advisor. Ashley has been a part of Lumina since the firm’s inception in 2017. From 2009 until 2017,
she was with Anlyan & Hively Private Client Group, LLC, serving as an Account Administrator. Prior
to that, Ashley served as an Operations Manager for Wells Fargo Advisors for nine years.
Ashley received a Bachelor of Science in Business & Economics from Greensboro College, and became
a CERTIFIED FINANCIAL PLANNER™ practitioner* in 2007.
* The CFP® certification is granted by Certified Financial Planner Board of Standards, Inc. (“CFP
Board”). To attain the certification, the candidate must complete the required educational,
examination, experience and ethics requirements set forth by CFP Board. Certain designations, such
as the CPA, CFA and others may satisfy the education component, and allow a candidate to sit for the
CFP® Certification Examination. A comprehensive examination tests the candidate’s ability to apply
financial planning knowledge to client situations. Qualifying work experience is also
Exhibit A-1
required for certification. Qualifying experience includes work in the area of the delivery of the
personal financial planning process to clients, the direct support or supervision of others in the
personal financial planning process, or teaching all, or any portion, of the personal financial planning
process. CFP® professionals must complete 30 hours of continuing education accepted by CFP Board
every two years.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Ashley has no such disciplinary
information to report.
Item 4 - Other Business Activities
Ashley is also a licensed insurance agent, and may recommend the purchase of certain insurance
products. While we do not sell such insurance products to our investment advisory clients, we do
permit our employees, in their individual capacities as licensed insurance agents, to recommend
insurance products to our investment advisory clients. Ashley does not receive insurance
commissions or other additional compensation as a result of such recommendations.
Item 5 - Additional Compensation
Other than as disclosed above, Ashley has no other income or compensation to disclose.
Item 6 - Supervision
Ashley Doyle and Meredith Koenig review accounts. As Chief Compliance Officer, Meredith is
responsible for compliance supervision at Lumina. Contact information for both Ashley and Meredith
can be found on the cover page of this disclosure document.
Exhibit A-2
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Meredith H. Koenig
CRD# 5346851
of
Lumina Wealth Management, LLC
1427 Military Cutoff Road
Suite 207
Wilmington, North Carolina 28403-8777
(888) 223-2979
May 1, 2025
This Brochure Supplement provides information about Meredith Koenig and supplements the
Lumina Wealth Management, LLC (“Lumina”) Brochure. You should have received a copy of that
Brochure. Please contact us at (888) 223-2979 if you did not receive our Brochure, or if you have any
questions about the contents of this Supplement.
Additional information about Meredith is available on the SEC’s website at
www.AdviserInfo.sec.gov.
Item 2 - Educational Background and Business Experience
Meredith H. Koenig (year of birth 1985) is a Managing Member and Chief Compliance Officer of
Lumina and serves as a Financial Analyst. She has attained the Accredited Asset Management
SpecialistSM (AAMS®) * designation.
Meredith earned both a Bachelor of Science in Business with a concentration in Finance and a
Bachelor of Arts in Spanish from the University of North Carolina at Wilmington.
Meredith has been a partner in Lumina since inception in 2017. She began her career with the team
as an intern at Wachovia in 2006. After furthering her experience as an Account Administrator at
Wachovia Securities and Smith Barney in New York, Meredith rejoined the same team at Wells Fargo
Advisors in 2008. She then helped launch Anlyan & Hively Private Client Group, LLC formerly known
as Anlyan & Hively Asset Management, LLC, in 2009.
* Individuals who hold the AAMS® designation have completed a course of study encompassing
investments, insurance, tax, retirement, and estate planning issues. Additionally, individuals must
pass an end-of-course examination that tests their ability to synthesize complex concepts and apply
Exhibit A-3
theoretical concepts to real-life situations. All designees have agreed to adhere to Standards of
Professional Conduct and are subject to a disciplinary process. Designees renew their designation
every two years by completing 16 hours of continuing education, reaffirming adherence to the
Standards of Professional Conduct and complying with self-disclosure requirements.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Meredith has no such disciplinary
information to report.
Item 4 - Other Business Activities
Meredith is also a licensed insurance agent and may recommend the purchase of certain insurance
products. While we do not sell such insurance products to our investment advisory clients, we do
permit our employees, in their individual capacities as licensed insurance agents, to recommend
insurance products to our investment advisory clients. Meredith does not receive insurance
commissions or other additional compensation as a result of such recommendations.
Item 5 - Additional Compensation
Other than as disclosed above, Meredith has no other income or compensation to disclose.
Item 6 - Supervision
Meredith Koenig and Ashley Doyle review accounts. As Chief Compliance Officer, Meredith is
responsible for compliance supervision at Lumina. Contact information for both Ashley and Meredith
can be found on the cover page of this disclosure document.
Exhibit A-4