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DISCLOSURE BROCHURE
67 Monroe Ave.
Pittsford, NY 14534
(585) 267-4900
www.lvwadvisors.com
April 11, 2025
This brochure provides information about the qualifications and business practices of LVW Advisors, LLC (hereinafter “LVW
Advisors” or the “Firm”). If you have any questions about the contents of this brochure, please contact Joseph Zappia at (585)
267-4900. The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Additional information about LVW Advisors is available on the SEC’s website
at www.adviserinfo.sec.gov.
LVW Advisors is an SEC registered investment adviser. Registration does not imply any level of skill or training. The oral and
written communications of an Investment Adviser provide you with information from which you determine whether to hire or
retain an Investment Adviser.
Item 2. Material Changes
This Item of the Brochure summarizes material changes that have been made to the Brochure since our annual updating
amendment dated March 27, 2024. Since that annual updating amendment, we note the following:
When LVW Advisors acts as an investment adviser to its clients, the Firm is acting as a fiduciary. Item 4 has
been revised to state in plain English what it means to be a fiduciary and to affirm that nothing in LVW’s
agreement with its clients should be interpreted as a limitation of LVW’s fiduciary obligations under federal and
state securities laws or as a waiver of any nonwaivable rights that clients possess.
We help our clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk
Solutions, LLC (“FRS”). If FRS places an insurance product for our client or refers our client to an insurance
broker and there is a subsequent purchase of insurance through the broker, then FRS will receive a portion of
the upfront and/or ongoing commissions associated with the sale by the insurance carrier with which the policy
was placed. The amount of insurance commission revenue earned by FRS is considered for purposes of
determining the amount of additional compensation that certain of our financial professionals are entitled to
receive.
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Item 3. Table of Contents
Item 1. Cover Page ...................................................................................................... 1
Item 2. Material Changes ............................................................................................. 2
Item 3. Table of Contents ............................................................................................. 3
Item 4. Advisory Business ............................................................................................ 4
Item 5. Fees and Compensation .................................................................................... 7
Item 6. Performance-Based Fees and Side-by-Side Management ....................................... 10
Item 7. Types of Clients ............................................................................................... 10
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ................................. 10
Item 9. Disciplinary Information .................................................................................... 13
Item 10. Other Financial Industry Activities and Affiliations ............................................... 13
Item 11. Code of Ethics, Participation in Client Transactions and Personal Trading ................ 17
Item 12. Brokerage Practices ........................................................................................ 17
Item 13. Review of Accounts.......................................................................................... 19
Item 14. Client Referrals and Other Compensation ........................................................... 20
Item 15. Custody ........................................................................................................ 21
Item 16. Investment Discretion...................................................................................... 22
Item 17. Voting Client Securities ................................................................................... 22
Item 18. Financial Information ...................................................................................... 22
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Item 4. Advisory Business
LVW Advisors, LLC (“LVW Advisors,” “we,” “us,” or the “Firm”) is an investment advisory firm that has been providing
custom and comprehensive wealth management services since October 2011. LVW Advisors conducts certain business
as LVW Flynn. The Firm provides a full suite of sophisticated services including investment and wealth management,
financial planning, research, and consulting to high net worth individuals, trusts, estates, private foundations, and
business entities.
LVW Advisors is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically, LVW Advisors is a
wholly owned indirect subsidiary of Focus LLC. Focus Financial Partners Inc. is the sole managing member of Focus LLC.
Ultimate governance of Focus LLC is conducted through the board of directors at Ferdinand FFP Ultimate Holdings, LP.
Focus LLC is majority-owned, indirectly and collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice,
LLC (“CD&R”). Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are indirect owners of Focus
LLC. Because LVW Advisors is an indirect, wholly owned subsidiary of Focus LLC, CD&R and Stone Point investment
vehicles are indirect owners of LVW Advisors.
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants, insurance firms,
business managers and other firms (the “Focus Partners”), most of which provide wealth management, benefit
consulting and investment consulting services to individuals, families, employers, and institutions. Some Focus Partners
also manage or advise limited partnerships, private funds, or investment companies as disclosed on their respective
Form ADVs.
LVW Advisors is managed by Lori Van Dusen, Joseph Zappia, and Jeffrey Wagner (“LVW Advisors Principals”) pursuant
to a management agreement between Focus Financial Partners, LLC; LRCC, LLC; LVW Flynn, LLC; Lori Van Dusen;
Joseph Zappia; and Jeffrey Wagner. LVW Advisors Principals serve as leaders and officers of LVW Advisors and are
responsible for the management, supervision, and oversight of LVW Advisors.
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial institutions
through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates, “UPTIQ”). We help our
clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a
wholly owned subsidiary of our parent company, Focus Financial Partners, LLC. Please see Items 5 and 10 for a fuller
discussion of these services and other important information.
We have a business arrangement with SCS Capital Management LLC (“SCS”), which is an indirect, wholly owned
subsidiary of Focus LLC, under which we are recommending that certain of our clients invest in certain private investment
vehicles managed by SCS. We are an affiliate of this Focus firm by virtue of being under common control with it. Please
see Items 5, 10, and 11 of this Brochure for further details.
This Disclosure Brochure provides important information about the qualifications and business practices of LVW Advisors.
Certain sections may also describe the activities of Supervised Persons. Supervised Persons are any of the Firm’s officers,
partners, directors (or other persons occupying a similar status or performing similar functions), or employees, or any
other person who provides investment advice on LVW Advisors’ behalf and is subject to their supervision or control.
Prior to engaging LVW Advisors to provide investment advisory services, the client is required to enter into one or more
written agreements with the Firm setting forth the terms and conditions under which LVW Advisors renders its services
(collectively the “Agreement”).
We are restating here, in plain English, what it means for us to be a fiduciary to you.
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When acting as your investment adviser, we are acting as your fiduciary. As such, we have duties of care and of loyalty
to you and are subject to obligations imposed on us by the federal and state securities laws. As a result, you have
certain rights that cannot be waived or limited by any contracts between you and us. Nothing in our Agreement with
you should be interpreted as a limitation of our fiduciary obligations under federal and state securities laws or as a
waiver of any nonwaivable rights that you possess.
Our existing form of client advisory agreements contain provisions about limited circumstances in which we will not be
liable to you. Those provisions do not prevent you from asserting that we have not met our fiduciary obligations if you
in fact believe that we have not.
Investment Advisory Services and Wealth Management for Individuals
Clients can engage LVW Advisors to manage all or a portion of their assets on a discretionary or nondiscretionary basis.
The securities utilized by LVW Advisors for investment in client accounts mainly consist of registered mutual funds and
exchange traded funds (ETFs), but we may invest directly in equity securities, corporate bonds, REITS, and certain
private fund vehicles, among others, if we determine such investments fit within a client’s objectives and are in the best
interest of our clients. In addition, we utilize Independent Managers (defined below) for client accounts. LVW Advisors
seeks to allocate clients’ investments in a manner suitable for their goals and objectives.
Please refer to Item 8 for detailed information on our method of analysis and the risks involved with the types of
securities we utilize.
LVW Advisors offers discretionary and non-discretionary advisory services to 401K plans and other employer sponsored
retirement plans, which may include, depending on the needs of the plan client, recommending, or for discretionary
clients selecting, investment options for plans to offer to participants, ongoing monitoring of a plan’s investment options,
assisting plan fiduciaries in creating and/or updating the plan’s written investment policy statements, working with plan
service providers, and providing general investment education to plan participants.
LVW Advisors is a fiduciary under the Employment Retirement Income Security Act of 1974, as amended (“ERISA”),
with respect to investment management services and investment advice provided to ERISA plans and ERISA plan
participants. LVW Advisors is also a fiduciary under section 4975 of the Internal Revenue Code of 1986, as amended
(the “IRC”) with respect to investment management services and investment advice provided to individual retirement
accounts (“IRAs”), ERISA plans, and ERISA plan participants. As such, LVW Advisors is subject to specific duties and
obligations under ERISA and the IRC, as applicable, that include, among other things, prohibited transaction rules which
are intended to prohibit fiduciaries from acting on conflicts of interest. When a fiduciary gives advice, the fiduciary must
either avoid certain conflicts of interest or rely upon an applicable prohibited transaction exemption.
As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations imposed on us by the federal
and state securities laws. As a result, you have certain rights that you cannot waive or limit by contract. Nothing in
our agreement with you should be interpreted as a limitation of our obligations under the federal and state securities
laws or as a waiver of any unwaivable rights you possess.
LVW Advisors offers personal comprehensive financial planning services to set forth goals, objectives, and
implementation strategies for the client over the long-term. The financial plan may include recommendations for
retirement planning, educational planning, estate planning, cash flow planning, tax planning and insurance needs and
analysis. LVW Advisors prepares and provides the financial planning client with a written comprehensive financial plan
and performs quarterly, semi-annual, or annual reviews of the plan with the client. In addition, LVW Advisors may assist
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certain clients in sourcing loans. Clients should notify us promptly anytime there is a change in their financial situation,
goals, objectives, or needs and/or if there is any change to the financial information initially provided to us.
We also provide consulting services for clients who currently operate their own business, are considering starting a
business, or are planning for an exit from their current business. Under this type of engagement, we work with clients
to assess their current situation, identify their objectives, educate them on potential options for financing and cash flow
strategies, and develop a plan aimed at achieving their goals.
We implement investment advice on behalf of clients in certain held-away accounts – for example, 401(k) or 529 plan
accounts – maintained either at the custodians with whom we have an institutional relationship or at other independent
third-party custodians. We have the capability to review, monitor, and manage these held-away accounts in a fashion
similar to the way in which we review, monitor, and manage accounts that are not held away.
Investment Advisory Services for Institutions
LVW Advisors also provides customized investment advisory services to institutional clients, including corporate pension
plans, foundations, endowments, nonprofits, and other tax-exempt entities. Institutional clients may engage LVW
Advisors to manage all or a portion of their assets on a discretionary or nondiscretionary basis. The securities utilized
by LVW Advisors for investment in client accounts mainly consist of registered mutual funds and exchange traded funds
(ETFs), but we may invest directly in equity securities, corporate bonds, REITs, and certain private fund vehicles, among
others, if we determine such investments fit within a client’s objectives and are in the best interest of our clients. We
also utilize Independent Managers for institutional client accounts. LVW Advisors seeks to allocate clients’ investments
in a manner suitable for their goals and objectives.
With respect to our services, we view ourselves as an extension of both the investment committee and the trustees,
and work to add value and improve the effectiveness in all aspects of managing the institutional investment process.
We work with our institutional clients to understand how the pool of assets fits within the broader organization, identify
risk tolerance and liquidity needs, and establish strategic asset allocations. Once the portfolio has been built, we conduct
ongoing monitoring and oversight to evaluate progress toward the established goals.
We act as a single point of contact between our clients’ custodians, investment managers, and attorneys, and often
work directly with an organization’s auditors to simplify and streamline the investment aspects of the audit process. We
also offer comprehensive support to the Finance office / CFO with operational implementation, including assistance in
review and completion of required subscription documents and manager agreements.
Please refer to Item 8 for detailed information on our method of analysis and the risks involved with the types of
securities we utilize.
Use of Independent Managers
As mentioned above, LVW Advisors recommends that certain clients authorize the active discretionary management of
a portion of their assets by and/or among certain independent investment managers (“Independent Managers”), based
upon the stated investment objectives of the client. The Firm conducts due diligence of the independent managers and
continues to monitor and review the client’s account performance and investment objectives.
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When selecting an Independent Manager for a client, LVW Advisors reviews information about the Independent Manager
such as the disclosure brochure and/or material supplied by the Independent Manager or independent third parties for
a description of the Independent Manager’s investment strategies, past performance, and risk results to the extent
available. Factors that the Firm considers in recommending an Independent Manager include the client’s stated
investment objectives, management style, performance, reputation, financial strength, reporting, pricing, and research.
The investment management fees charged by the designated Independent Managers, any fee charged by their platform
manager, and the fees charged by the corresponding designated broker dealer/custodian of the client’s assets, are
generally exclusive of, and in addition to, LVW Advisors’ investment advisory fee. The client may incur additional fees
to those charged by the Firm, the designated Independent Managers, and the corresponding broker dealer and
custodian.
In addition to LVW Advisors’ written disclosure brochure, the client also receives the written disclosure brochure of the
designated Independent Manager.
Information Received from Client
LVW Advisors will not assume any responsibility for the accuracy of the information provided by the client. We are not
obligated to verify any information received from the client or other professionals (e.g., attorney, accountant, etc.)
designated by client, and LVW Advisors is expressly authorized by the client to rely on such information provided. Under
all circumstances, clients are responsible for promptly notifying LVW Advisors in writing of any material changes to the
client’s financial situation, investment objectives, time horizon, or risk tolerance. In the event that a client notifies LVW
Advisors of changes in the client’s financial circumstances or investment objectives, we will review such changes and
recommend any necessary revisions to the client’s portfolio.
Clients are advised to promptly notify LVW Advisors if they wish to impose any reasonable restrictions upon the Firm’s
management services. Clients may impose reasonable restrictions or mandates on the management of their account if,
in LVW Advisors’ sole discretion, the conditions will not materially impact the performance of a portfolio strategy or
prove overly burdensome to its management efforts. LVW Advisors cannot provide any guarantees or promises that a
client’s financial goals and objectives will be met.
Assets Under Management
As of December 31, 2024, LVW Advisors had $2,281,803,093 in assets under management, of which $1,779,773,640
was managed on a discretionary basis and $502,029,453 was managed on a non-discretionary basis.
Item 5. Fees and Compensation
Investment Management Fees
LVW Advisors generally provides its services (which may include financial planning and consulting) for an advisory fee
based upon a percentage of the market value of the client’s assets. The advisory fee varies, depending upon the market
value of the assets under management, and generally coincides with the following annual fee schedule:
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PORTFOLIO VALUE ANNUAL FEE
First $10,000,000
Next $15,000,000
Next $25,000,000
Above $50,000,000
1.00%
0.50%
0.40%
0.30%
The Firm’s advisory fee is prorated and payable quarterly, in advance, based upon the market value of the assets on
the last day of the previous quarter.
All advisory fees are negotiable. LVW Advisors, in its sole discretion, may require a greater annual fee than the maximum
amount set forth in the table above, if the Firm deems the account size, complexity, service to be provided or other
factors warrant a higher advisory fee. The Firm also reserves the right to negotiate a lesser advisory fee with certain
clients based upon any of a number of criteria, such as anticipated future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed, related accounts, account composition, preexisting client, account
retention, or pro bono activities. Fees are assessed on cash and cash equivalents in certain situations. Accrued interest
and margin or other borrowing balances generally are included in the market value on which fees are assessed.
In limited circumstances, the Firm may also provide these services for a fixed advisory fee which will be negotiated on
a case-by-case basis.
As mentioned above, clients may also engage LVW Advisors to provide advice regarding loans. In such circumstances,
LVW Advisors will work with clients to determine what their needs are, find an appropriate loan, and then provide advice
regarding the loan on an ongoing basis. LVW Advisors has a conflict in providing these services because the Firm does
not receive an advisory fee unless clients receive a loan.
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial institutions
through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates, “UPTIQ”). Focus Financial
Partners, LLC (“Focus”) is a minority investor in UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue earned
by such third-party financial institutions for serving our clients. The revenue paid to UPTIQ also benefits UPTIQ, Inc.’s
investors, including Focus, our parent company. When legally permissible, UPTIQ also shares a portion of this earned
revenue with our affiliate, Focus Solutions Holdings, LLC (“FSH”). For securities-backed lines of credit (“SBLOCs”) made
to our clients, UPTIQ will share with FSH up to 75% of all revenue it receives from such third-party financial institutions.
For other loans (except residential mortgage loans) made to our clients, UPTIQ will share with FSH up to 25% of all
revenue it receives from such third-party financial institutions. For cash management products and services provided to
our clients, UPTIQ will share with FSH up to 33% of all revenue it receives from the third-party financial institutions and
other intermediaries that provide administrative and settlement services in connection with this program. Although the
amount of these revenue-sharing payments to FSH is not charged directly in the calculation of the interest rate paid by
clients on credit solutions facilitated by UPTIQ or the yield earned by clients on cash management solutions facilitated
by UPTIQ, the compensation earned by UPTIQ is an expense of the third-party financial institutions that informs the
interest rate paid by clients on credit solutions and the yield earned by clients on cash management solutions. Further
information on this conflict of interest is available in Item 10 of this Brochure.
We help our clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk Solutions, LLC
(“FRS”), a wholly owned subsidiary of our parent company, Focus Financial Partners, LLC. FRS assists our clients with
regulated insurance sales activity by advising our clients on insurance matters and placing insurance products for them
and/or referring our clients to certain third-party insurance brokers (the “Brokers”), with whom FRS has agreements,
which either separately or together with FRS place insurance products for them. If FRS places an insurance product or
refers one of our clients to a Broker and there is a subsequent purchase of insurance through the Broker, then FRS will
receive a portion of the upfront and/or ongoing commissions associated with the sale by the insurance carrier with which
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the policy was placed. The amount of revenue earned by FRS for the sale of these insurance products will vary over
time in response to market conditions and will also differ based on the type of insurance product sold and which Broker
placed the policy. The amount of insurance commission revenue earned by FRS is considered for purposes of determining
the amount of additional compensation that certain of our financial professionals are entitled to receive. Additionally, in
exchange for allowing certain of the Brokers to participate in the FRS platform and, thereby, to offer their services to
our clients and certain of our affiliates’ clients, FRS receives periodic fees (the “Platform Fees”) from such Brokers. The
Platform Fees are expected to change over time. Such Platform Fees are revenue for FRS and, ultimately, for our
common parent company, Focus, but we do not share in such revenue. FRS also indirectly benefits from our clients’ use
of the services insofar as such use incentivizes the Brokers to maintain their relationship with FRS and to continue
paying Platform Fees to FRS, which could also support increases in the overall amount of the Platform Fee rates in the
future. Further information on this conflict of interest is available in Item 10 of this Brochure.
We do not receive any compensation from the Focus firm, SCS, in connection with assets that our clients place in the
Focus firm’s pooled investment vehicles. Our clients are not advisory clients of and do not pay advisory fees to SCS.
However, our clients bear the costs of the SCS investment vehicle(s) in which they are invested, including any
management fees and performance fees payable to SCS. The allocation of our client assets to another Focus firm’s
pooled investment vehicles, rather than to an unaffiliated investment manager, increases that firm’s compensation and
the revenue to Focus LLC relative to a situation in which our clients are invested in unaffiliated pooled investment
vehicles. As a consequence, Focus LLC has a financial incentive to encourage us to recommend that our clients invest
in SCS pooled investment vehicles. Please refer to Items 10 and 11 for additional information.
Additional Fees
LVW Advisors’ advisory fee is exclusive of, and in addition to, brokerage commissions, transactions fees, custodial fees
and other charges and expenses which are imposed by the broker-dealers and custodians who hold and trade clients’
assets.
For certain clients, we charge an advisory fee for services provided with respect to the held-away accounts mentioned
in Item 4 above, just as we do with client accounts that are not held away. The fees charged by us for managing held-
away accounts are identical to the fees we charge for managing accounts that are not held away.
Clients are also responsible for the fees charged by Independent Managers and any fee charged by their platform
manager, fees imposed by hedge fund managers and private equity fund managers, and charges imposed directly by a
mutual fund or exchange-traded fund (“ETF”) in the account, which are disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses). Such charges, fees and commissions are exclusive of and in addition to
LVW Advisors’ advisory fee.
Additionally, certain Independent Managers may impose more restrictive account requirements than LVW Advisors, and
varying billing practices. In such instances, LVW Advisors may alter its corresponding account requirements and/or
billing practices to accommodate those of the Independent Managers.
In regard to retirement plan clients, the plan and/or its participants will also be subject to fees charged by the plan
administrator, which may include an asset-based charge at the plan level, specific fees for services such as plan loans
and withdrawals, transaction-based fees and such other fees and expenses as agreed to by the plan and the plan
administrator. Such charges and fees are exclusive of and in addition to LVW Advisors’ advisory fee.
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Fee Debit
LVW Advisors’ Investment Management Agreement and the separate agreement with any financial institutions may
authorize LVW Advisors or Independent Managers to debit the client’s account for their fee and to directly remit that
management fee to LVW Advisors or the Independent Managers. Any financial institutions recommended by LVW
Advisors have agreed to send a statement to the client, at least quarterly, indicating all amounts disbursed from the
account including the amount of management fees paid directly to LVW Advisors. Alternatively, clients may elect to
have LVW Advisors send an invoice for payment.
Fees for Management During Partial Quarters of Service
For the initial period of investment management services, the advisory fees are calculated on a pro rata basis. The
Agreement between LVW Advisors and the client will continue in effect until terminated by either party pursuant to the
terms of the Agreement. The Firm’s advisory fees are prorated through the date of termination and any remaining
balance is charged or refunded to the client, as appropriate. If assets are deposited into or withdrawn from an account
after the inception of a quarter that exceed 10% of the portfolio value prior to the withdrawal, the advisory fee payable
with respect to such assets will be prorated based on the number of days remaining in the quarter.
Clients may make additions to and withdrawals from their account at any time, subject to LVW Advisors’ right to
terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to liquidate any
transferred securities or decline to accept certain securities into a client’s account. Clients may withdraw account assets
on notice to LVW Advisors, subject to the usual and customary securities settlement procedures as well as security-level
addition and withdrawal restrictions. However, the Firm designs its portfolios as long-term investments, and the
withdrawal of assets may impair the achievement of a client’s investment objectives. LVW Advisors may consult with
its clients about the options and ramifications of transferring securities. However, clients are advised that when
transferred securities are liquidated, they are subject to transaction fees, fees assessed at the mutual fund level (i.e.,
contingent deferred sales charge) and/or tax ramifications.
Item 6. Performance-Based Fees and Side-by-Side Management
LVW Advisors does not provide any services for performance-based compensation (i.e., fees assessed based on a share
of capital gains on or capital appreciation of a client’s assets). Consequently, LVW Advisors does not engage in side-by-
side management of accounts that are charged a performance-based fee with accounts that are charged another type
of fee (such as assets under management).
Item 7. Types of Clients
LVW Advisors generally provides its services to individuals and families, including prominent entrepreneurs, executives,
athletes, artists and entertainers; foundations, family partnerships, limited partnerships, and not-for-profit institutions
primarily in healthcare and education; and retirement plans.
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis & Investment Strategies
The Firm consults with clients initially and on an ongoing basis to develop an investment plan that is customized to each
client’s goals and objectives. This plan is generally memorialized in an Investment Policy Statement (“IPS”) that
incorporates an asset allocation plan that the Firm believes is constructed to assist the client in achieving their desired
goals while taking levels of risk determined appropriate for the client. The IPS focuses on issues such as short and long-
term risk tolerance, liquidity needs, allowable investment options and strategies for implementation. Once created, the
IPS seeks to clearly articulate the latitude and boundaries for a diversified portfolio managed by the Firm.
The Firm believes asset allocation and diversification are the primary mechanisms for aligning a portfolio’s risk and
return profile with the client’s investment objectives. Moreover, the Firm believes a client’s portfolio should be designed
and allocated to emphasize consistent performance in all market cycles without significantly eroding the principal value
of the portfolio. Risk management and diversification are crucial to protect against potentially challenging markets.
The Firm generally employs Monte Carlo simulation analysis in an effort to quantify and illustrate the amount of risk
that must be undertaken in seeking to meet a client’s investment objectives.
To implement each client’s individualized plan, the Firm may allocate investment assets among Independent Managers.
The Firm uses passive and active Independent Managers, as well as alternative investment strategies when appropriate.
The Firm generally has discretionary authority to select the Independent Managers, and then monitors and reviews the
client’s account performance against the investment objectives. Factors that the Firm considers in recommending each
Independent Manager include the management style, historical performance, reputation, financial strength, reporting,
pricing, research, and the client’s stated investment objectives.
In addition to assisting its clients in developing and maintaining a long-term strategic asset allocation plan, the Firm
also believes that it is necessary to take advantage of potential opportunities, such as short-term market dislocations
which drive its tactical approach. The Firm seeks to identify these opportunities on a regular basis and presents them if
it believes they would be appropriate given a particular client’s risk tolerance.
Moreover, the Firm strives to be cognizant of potential risks. Another way it assesses risk is through the use of multi-
scenario “stress tests.” These tests provide a sense of how portfolios might be expected to perform in various near-
term economic environments and facilitate discussions on whether a client’s allocation is appropriate given the range of
potential outcomes.
The Firm also utilizes non-traditional investments managed by Independent Managers with the goal of increasing
diversification and lowering the overall volatility of client portfolios. The Firm dedicates a significant portion of its
resources to researching non-traditional investments including hedge funds, private equity, private real estate, and
commodities, as those asset classes may make up significant portions of its clients’ portfolios at any particular time.
The Firm believes these strategies can offer a potential for added value.
Risks of Loss
Investing in securities involves a significant risk of loss which clients should be prepared to bear. LVW Advisors’
investment recommendations are subject to various market, currency, economic, political, and business risks, and such
investment decisions may not always be profitable. Clients should be aware that there may be a loss or depreciation to
the value of the client’s account. There can be no assurance that the client’s investment objectives will be attained.
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Use of Independent Managers
As stated above, LVW Advisors may recommend the use of Independent Managers to its clients. The Firm will continue
to perform ongoing due diligence of such managers, but such recommendations rely, to a great extent, on the
Independent Managers’ ability to successfully implement their investment strategy. In addition, LVW Advisors does not
have the ability to supervise the Independent Managers on a day-to-day basis, other than as previously described in
response to Item 4, above.
Use of Private Collective Investment Vehicles
As previously stated, LVW Advisors may recommend the investment by certain qualified clients in privately placed
collective investment vehicles. The managers of these vehicles will have broad discretion in selecting the investments.
There are few limitations on the types of securities or other financial instruments which may be traded and no
requirement to diversify. These funds may trade on margin or otherwise leverage positions, thereby potentially
increasing the risk to the vehicle. In addition, because some of these vehicles are not registered as investment
companies, there is an absence of regulation. Private equity fund investments are illiquid. There are numerous other
risks in investing in these securities. The client will receive a private placement memorandum and/or other documents
explaining such risks.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal, which clients should be prepared to
bear. Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the individual issuers of the
fund’s underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains, as
mutual funds and ETFs are required by law to distribute capital gains in the event they sell securities for a profit that
cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a broker acting
on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily per share net asset value
(“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption fees). The per share NAV of a mutual
fund is calculated at the end of each business day, although the actual NAV fluctuates with intraday changes to the
market value of the fund’s holdings. The trading prices of a mutual fund’s shares may differ significantly from the NAV
during periods of market volatility, which may, among other factors, lead to the mutual fund’s shares trading at a
premium or discount to NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary market.
Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at least once daily for
indexed-based ETFs and more frequently for actively managed ETFs. However, certain inefficiencies may cause the
shares to trade at a premium or discount to their pro rata NAV. There is also no guarantee that an active secondary
market for such shares will develop or continue to exist. Generally, an ETF only redeems shares when aggregated as
creation units (usually 50,000 shares or more). Therefore, if a liquid secondary market ceases to exist for shares of a
particular ETF, a shareholder may have no way to dispose of such shares.
Options
Options allow investors to buy or sell a security at a contracted “strike” price (not necessarily the current market price)
at or within a specific period of time. Clients may pay or collect a premium for buying or selling an option. Investors
transact in options to either hedge (limit) losses in an attempt to reduce risk or to speculate on the performance of the
underlying securities. Options transactions contain several inherent risks, including the partial or total loss of principal
in the event that the value of the underlying security or index does not increase/decrease to the level of the respective
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strike price. Holders of options contracts are also subject to default by the option writer which may be unwilling or
unable to perform its contractual obligations.
Cybersecurity
Cybersecurity risk is related to unauthorized access to the systems and networks of LVW Advisors and its service
providers. The computer systems, networks and devices used by LVW Advisors and its service providers carry out
routine business operations for the Firm and clients and employ a variety of protections designed to prevent damage or
interruption from computer viruses, network failures, computer and telecommunication failures, infiltration by
unauthorized persons, and security breaches. Despite the various protections employed, systems, networks and devices
can potentially be breached. A client could be negatively impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices; infection from computer
viruses or other malicious software code; and attacks that shut down, disable, slow, or otherwise disrupt operations,
business processes, or website access or functionality. Cybersecurity breaches may cause disruptions and impact
business operations, potentially resulting in financial losses to a client; impediments to trading; the inability by us and
other service providers to transact business; violations of applicable privacy and other laws; regulatory fines, penalties,
reputational damage, reimbursement or other compensation costs, or other compliance costs; as well as the inadvertent
release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of securities in which a client
invests; governmental and other regulatory authorities; exchange and other financial market operators, banks, brokers,
dealers, and other financial institutions; and other parties. In addition, substantial costs may be incurred by those
entities in order to prevent any cybersecurity breaches in the future.
Item 9. Disciplinary Information
The Firm is required to disclose the facts of any legal or disciplinary events that are material to a client’s evaluation of
its advisory business or the integrity of management. LVW Advisors does not have any required disclosures under this
item.
Item 10. Other Financial Industry Activities and Affiliations
LVW Advisors is required to disclose any relationship or arrangement that is material to its advisory business or to its
clients with certain related persons. The Firm has described such relationships below.
Under certain circumstances we recommend that our clients invest in pooled investment vehicles managed by
SCS Capital Management LLC (“SCS”). SCS provides these services to such clients pursuant to limited liability company
agreement or limited partnership agreement documents and in exchange for a fund-level management fee and
performance fee paid by our clients and not by us. SCS, like us, is an indirect wholly owned subsidiary of Focus LLC and
is therefore under common control with us. The allocation of our clients’ assets to the Focus firm’s pooled investment
vehicles, rather than to an unaffiliated investment manager, increases SCS’s compensation and the revenue to Focus
LLC relative to a situation in which our clients are excluded from the Focus firm’s pooled investment vehicles. As a
consequence, Focus LLC has a financial incentive to encourage us to recommend that our clients invest in SCS’s pooled
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investment vehicles, which creates a conflict of interest with clients who invest, or are eligible to invest, in SCS’s pooled
investment vehicles. More information about Focus LLC can be found at www.focusfinancialpartners.com.
We believe this conflict is mitigated because of the following factors: (1) this arrangement is based on our reasonable
belief that investing a portion of our clients’ assets in SCS’s investment vehicles managed is in the best interest of the
clients; (2) SCS and its investment vehicles have met the due diligence and performance standards that we apply to
outside, unaffiliated investment managers; (3) clients will invest in the pooled investment vehicles on a nondiscretionary
basis through the completion of subscription documentation; (4) subject to redemption restrictions, we are willing and
able to recommend that our clients reallocate their assets to other unaffiliated or affiliated investment vehicles, in part
or in whole, if SCS’s services become unsatisfactory in our judgment and at our sole discretion; and (5) we have fully
and fairly disclosed the material facts regarding this relationship, including in this Brochure, and our clients who invest
in the Focus firm’s pooled investment vehicles have given their informed consent to those investments.
Focus Financial Partners
As noted above in response to Item 4, certain investment vehicles affiliated with CD&R collectively are indirect majority
owners of Focus LLC, and certain investment vehicles affiliated with Stone Point are indirect owners of Focus LLC.
Because LVW Advisors is an indirect, wholly owned subsidiary of Focus LLC, CD&R and Stone Point investment vehicles
are indirect owners of LVW Advisors.
UPTIQ Credit and Cash Management Solutions
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial institutions
through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates, “UPTIQ”). These third-
party financial institutions are banks and non-banks that offer credit and cash management solutions to our clients, as
well as certain other unaffiliated third parties that provide administrative and settlement services to facilitate UPTIQ’s
cash management solutions. UPTIQ acts as an intermediary to facilitate our clients’ access to these credit and cash
management solutions.
We are a wholly owned subsidiary of Focus Financial Partners, LLC (“Focus”). Focus is a minority investor in UPTIQ, Inc.
UPTIQ is compensated by sharing in the revenue earned by such third-party financial institutions for serving our clients.
The revenue paid to UPTIQ also benefits UPTIQ, Inc.’s investors, including Focus. When legally permissible, UPTIQ also
shares a portion of this earned revenue with our affiliate, Focus Solutions Holdings, LLC (“FSH”). For securities-backed
lines of credit (“SBLOCs”) made to our clients, UPTIQ will share with FSH up to 75% of all revenue it receives from such
third-party financial institutions. For other loans (except residential mortgage loans) made to our clients, UPTIQ will
share with FSH up to 25% of all revenue it receives from such third-party financial institutions. For cash management
products and services provided to our clients, UPTIQ will share with FSH up to 33% of all revenue it receives from the
third-party financial institutions and other intermediaries that provide administrative and settlement services in
connection with this program. Although the amount of these revenue-sharing payments to FSH is not charged directly
in the calculation of the interest rate paid by clients on credit solutions facilitated by UPTIQ or the yield earned by clients
on cash management solutions facilitated by UPTIQ, the compensation earned by UPTIQ is an expense of the third-party
financial institutions that informs the interest rate paid by clients on credit solutions and the yield earned by clients on
cash management solutions. This revenue is also revenue for FSH’s and our common parent company, Focus.
Additionally, the volume generated by our clients’ transactions allows Focus to negotiate better terms with UPTIQ, which
benefits Focus and us. Accordingly, we have a conflict of interest when recommending UPTIQ’s services to clients
because of the compensation to our affiliates, FSH and Focus, and the transaction volume to UPTIQ. We mitigate this
conflict by: (1) fully and fairly disclosing the material facts concerning the above arrangements to our clients, including
in this Brochure; and (2) offering UPTIQ’s solutions to clients on a strictly nondiscretionary and fully disclosed basis,
and not as part of any discretionary investment services. Additionally, we note that clients who use UPTIQ’s services
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will receive product-specific disclosures from the third-party financial institutions and other unaffiliated third-party
intermediaries that provide services to our clients.
We have an additional conflict of interest when we recommend credit solutions to our clients because our interest in
continuing to receive investment advisory fees from client accounts gives us a financial incentive to recommend that
clients borrow money rather than liquidate some or all of the assets we manage.
Credit Solutions
Clients retain the right to pledge assets in accounts generally, subject to any restrictions imposed by clients’ custodians.
While credit solution programs that we offer facilitate secured loans through third-party financial institutions, clients are
free instead to work directly with institutions outside such programs. Because of the limited number of participating
third-party financial institutions, clients may be limited in their ability to obtain as favorable loan terms as if the client
were to work directly with other banks to negotiate loan terms or obtain other financial arrangements.
Clients should also understand that pledging assets in an account to secure a loan involves additional risk and
restrictions. A third-party financial institution has the authority to liquidate all or part of the pledged securities at any
time, without prior notice to clients and without their consent, to maintain required collateral levels. The third-party
financial institution also has the right to call client loans and require repayment within a short period of time; if the
client cannot repay the loan within the specified time period, the third-party financial institution will have the right to
force the sale of pledged assets to repay those loans. Selling assets to maintain collateral levels or calling loans may
result in asset sales and realized losses in a declining market, leading to the permanent loss of capital. These sales also
may have adverse tax consequences. Interest payments and any other loan-related fees are borne by clients and are
in addition to the advisory fees that clients pay us for managing assets, including assets that are pledged as collateral.
The returns on pledged assets may be less than the account fees and interest paid by the account. Clients should
consider carefully and skeptically any recommendation to pursue a more aggressive investment strategy in order to
support the cost of borrowing, particularly the risks and costs of any such strategy. More generally, before borrowing
funds, a client should carefully review the loan agreement, loan application, and other forms and determine that the
loan is consistent with the client’s long-term financial goals and presents risks consistent with the client’s financial
circumstances and risk tolerance.
We use UPTIQ to facilitate credit solutions for our clients.
Cash Management Solutions
For cash management programs, certain third-party intermediaries provide administrative and settlement services to
our clients. Engaging the third-party financial institutions and other intermediaries to provide cash management
solutions does not alter the manner in which we treat cash for billing purposes. Clients should understand that in rare
circumstances, depending on interest rates and other economic and market factors, the yields on cash management
solutions could be lower than the aggregate fees and expenses charged by the third-party financial institutions, the
intermediaries referenced above, and us. Consequently, in these rare circumstances, a client could experience a negative
overall investment return with respect to those cash investments. Nonetheless, it might still be reasonable for a client
to participate in a cash management program if the client prefers to hold cash at the third-party financial institutions
rather than at other financial institutions (e.g., to take advantage of FDIC insurance).
We use UPTIQ to facilitate cash management solutions for our clients.
Focus Risk Solutions
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We help our clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk Solutions, LLC
(“FRS”), a wholly owned subsidiary of our parent company, Focus Financial Partners, LLC (“Focus”).
FRS assists our clients with regulated insurance sales activity by advising our clients on insurance matters and placing
insurance products for them and/or referring our clients to certain third-party insurance brokers (the “Brokers”), with
whom FRS has agreements, which either separately or together with FRS place insurance products for them. If FRS
places an insurance product or refers one of our clients to a Broker and there is a subsequent purchase of insurance
through the Broker, then FRS will receive a portion of the upfront and/or ongoing commissions associated with the sale
by the insurance carrier with which the policy was placed. The amount of revenue earned by FRS for the sale of these
insurance products will vary over time in response to market conditions and will also differ based on the type of insurance
product sold and which Broker placed the policy. The amount of insurance commission revenue earned by FRS is
considered for purposes of determining the amount of additional compensation that certain of our financial professionals
are entitled to receive. This revenue is also revenue for our and FRS’s common parent company, Focus.
Additionally, in exchange for allowing certain of the Brokers to participate in the FRS platform and, thereby, to offer
their services to our clients and certain of our affiliates’ clients, FRS receives periodic fees (the “Platform Fees”) from
such Brokers. The Platform Fees are expected to change over time. Such Platform Fees are revenue for FRS and,
ultimately, for our common parent company, Focus, but we do not share in such revenue. FRS also indirectly benefits
from our clients’ use of the services insofar as such use incentivizes the Brokers to maintain their relationship with FRS
and to continue paying Platform Fees to FRS, which could also support increases in the overall amount of the Platform
Fee rates in the future.
Accordingly, we have a conflict of interest when recommending FRS’s services to clients because of the compensation
to certain of our financial professionals and to our affiliates, FRS and Focus. We address this conflict by: (1) fully and
fairly disclosing the material facts concerning the above arrangements to our clients, including in this Brochure; (2)
offering FRS solutions to clients on a strictly nondiscretionary and fully disclosed basis, and not as part of any
discretionary investment services; and (3) not sharing in any portion of the Platform Fees. Additionally, we note that
clients who use FRS’s services will receive product-specific disclosure from the Brokers and insurance carriers and other
unaffiliated third-party intermediaries that provide services to our clients.
The insurance premium is ultimately dictated by the insurance carrier, although in some circumstances the Brokers or
FRS may have the ability to influence an insurance carrier to lower the premium of the policy. The final rate may be
higher or lower than the prevailing market rate, and may be higher than if the policy was purchased directly through
the Broker without the assistance of FRS. We can offer no assurances that the rates offered to you by the insurance
carrier are the lowest possible rates available in the marketplace.
Item 11. Practices Code of Ethics, Participation in Client Transactions, and
Personal Trading
LVW Advisors and persons associated with LVW Advisors (“Associated Persons”) are permitted to buy or sell securities
that it also recommends to clients consistent with the Firm’s policies and procedures.
LVW Advisors has adopted a code of ethics that sets forth the standards of conduct expected of its Associated Persons
and requires compliance with applicable securities laws (“Code of Ethics”). In accordance with Section 204A of the
Advisers Act, its Code of Ethics contains written policies reasonably designed to prevent the unlawful use of material
non-public information by LVW Advisors or any of its Associated Persons. The Code of Ethics also requires that certain
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of the Firm’s personnel (called “Access Persons”) report their personal securities holdings and transactions and obtain
pre-approval of certain investments such as initial public offerings and limited offerings.
The Code of Ethics also requires Associated Persons to report any violations of the Code of Ethics promptly to LVW
Advisors’ Chief Compliance Officer. Each Associated Person receives a copy of the Code of Ethics and any amendments
to it and must acknowledge in writing having received the materials.
LVW recommends that certain clients invest in a private investment fund managed by an affiliated Focus firm. Please
refer to Items 4, 5 and 10 for additional information.
Clients and prospective clients may contact the Firm to request a copy of its Code of Ethics.
Item 12. Brokerage Practices
LVW Advisors does not maintain custody of client assets that we manage, although we may be deemed to have custody
of client assets if clients give us authority to withdraw assets from their account (see Item 15 Custody, below). Client
assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We routinely
recommend that our clients use Charles Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-dealer, member
SIPC, as the qualified custodian and the broker-dealer who executes securities transactions for client accounts, though
clients are permitted to maintain their accounts at other financial institutions. Even though an account is maintained at
Schwab, and we anticipate that most trades will be executed through Schwab, we can still use other brokers to execute
trades for client accounts, as described in the following paragraph.
We seek to recommend a custodian/broker who will hold client assets and execute transactions on terms that are overall
most advantageous when compared to other available providers and their services. We consider a wide range of factors,
including:
combination of transaction execution services, along with asset custody services offered (generally without
•
a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
•
capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
•
payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds (ETFs),
•
etc.)
availability of investment research and tools that assist us in making investment decisions
•
quality of services
•
competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.)
•
and willingness to negotiate them
reputation, financial strength, and stability of the provider
•
quality of service previously provided
•
services delivered or paid for by Schwab
•
availability of other products and services that benefit us, as discussed below (see “Products and Services
•
Available to Us from Schwab”)
Client Custody and Brokerage Costs
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For our clients’ accounts that Schwab maintains, it does not generally charge separately for custody services but is
compensated by charging commissions or other fees on trades that it executes or that settle into a Schwab account.
Certain trades (for example, many mutual funds and ETFs) may not incur Schwab commissions or transaction fees.
Schwab is also compensated by earning interest on the uninvested cash in a client’s account in Schwab’s Cash Features
Program. Schwab also charges a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from the securities sold are deposited
(settled) into a Schwab account. These fees are in addition to the commissions or other compensation paid to the
executing broker-dealer. Because of this, in order to minimize trading costs, we have Schwab execute the majority of
trades for a client’s account.
Although we are not required to execute all trades through Schwab, we have determined that having Schwab execute
most trades is consistent with our duty to seek “best execution” of client trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above. By using another broker or
dealer, clients may pay lower transaction costs.
Products and Services Available to Us from Schwab
Schwab Advisor Services (formerly called Schwab Institutional) serves independent investment advisory firms like LVW
Advisors. They provide our clients with access to its institutional brokerage – trading, custody, reporting and related
services – many of which are not typically available to Schwab retail customers. Schwab also makes available various
support services. Some of those services help us manage or administer our clients’ accounts, while others help us
manage and grow our business. Schwab’s support services are generally available on an unsolicited basis (we don’t
have to request them) and at no charge to us. Here is a more detailed description of Schwab’s support services:
Services that Benefit LVW Advisors’ Clients. Schwab’s institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that would require a significantly
higher minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit clients
and client accounts.
Services that Do Not Directly Benefit LVW Advisors’ Clients. Schwab also makes available to us other products and
services that benefit us but do not directly benefit clients or client accounts. These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both Schwab’s own and that of
third parties. We use this research to service all or some substantial number of our clients’ accounts, including accounts
not maintained at Schwab. In addition to investment research, Schwab also makes available software and other
technology that:
provide access to client account data (such as duplicate trade confirmations and account statements);
•
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
•
provide pricing and other market data;
•
facilitate payment of our fees from our clients’ accounts; and
•
assist with back-office functions, recordkeeping, and client reporting.
•
Services that Generally Benefit LVW Advisors Directly. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
•
educational conferences and events;
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•
technology, compliance, legal, and business consulting;
•
publications and conferences on practice management and business succession; and
•
access to employee benefits providers, human capital consultants and insurance providers.
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. Schwab also discounts or waives its fees for some of these services or pays all or a part of a third party’s
fees. Schwab also provides us with other benefits, such as occasional business entertainment of our personnel. If client
accounts were not maintained with Schwab, LVW Advisors would be required to pay for these services from our own
resources.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits LVW Advisors because we do not have to produce or purchase
them. We don’t have to pay for Schwab’s services. The fact that we receive these benefits from Schwab is an incentive
for us to recommend the use of Schwab rather than making such a decision based exclusively on a client’s interest in
receiving the best value in custody services and the most favorable execution of transactions. This is a conflict of
interest. We believe, however, that taken in the aggregate, our recommendation of Schwab as custodian and broker is
in the best interests of our clients. Our selection is primarily supported by the scope, quality, and price of Schwab’s
services and not Schwab’s services that benefit only us.
Item 13. Review of Accounts
The Firm monitors clients’ investment management portfolios as part of an ongoing process, while regular account
reviews are conducted on at least a quarterly basis. Such reviews are conducted by one of the Firm’s investment advisor
representatives. All investment advisory clients are encouraged to discuss their needs, goals, and objectives with LVW
Advisors and to keep the Firm informed of any changes thereto. LVW Advisors contacts ongoing investment advisory
clients at least annually to review the Firm’s previous services and/or recommendations and to discuss the impact
resulting from any changes in the client’s financial situation and/or investment objectives.
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and regular summary account
statements directly from the broker-dealer or custodian for the client accounts. Clients will also receive reports from
LVW Advisors that may include such relevant account and/or market related information such as an inventory of account
holdings and account performance on a periodic basis. Clients should compare the account statements they receive
from their broker-dealer or custodian with those they receive from LVW Advisors.
Item 14. Client Referrals and Other Compensation
LVW Advisors’ parent company is Focus Financial Partners, LLC (“Focus”). From time to time, Focus holds partnership
meetings and other industry and best-practices conferences, which typically include LVW Advisors, other Focus firms
and external attendees. These meetings are first and foremost intended to provide training or education to personnel
of Focus firms, including LVW Advisors. However, the meetings do provide sponsorship opportunities for asset managers,
asset custodians, vendors, and other third-party service providers. Sponsorship fees allow these companies to advertise
their products and services to Focus firms, including LVW Advisors. Although the participation of Focus firm personnel
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in these meetings is not preconditioned on the achievement of a sales target for any conference sponsor, this practice
could nonetheless be deemed a conflict as the marketing and education activities conducted, and the access granted,
at such meetings and conferences could cause LVW Advisors to focus on those conference sponsors in the course of its
duties. Focus attempts to mitigate any such conflict by allocating the sponsorship fees only to defraying the cost of the
meeting or future meetings and not as revenue for itself or any affiliate, including LVW Advisors. Conference sponsorship
fees are not dependent on assets placed with any specific provider or revenue generated by such asset placement.
The following entities have provided conference sponsorship to Focus from January 1, 2024 to February 1, 2025:
Advent Software, Inc. (includes SS&C)
BlackRock, Inc.
Blackstone Administrative Services Partnership L.P.
•
•
•
• Capital Integration Systems LLC (CAIS)
• Charles Schwab & Co., Inc.
• Confluence Technologies Inc.
•
•
•
•
Pinegrove Capital Partners LLC (includes Brookfield Oaktree Wealth Solutions)
Practifi, Inc.
Salus GRC, LLC
Stone Ridge Asset Management LLC
The Vanguard Group, Inc.
TriState Capital Bank
Eaton Vance Distributors, Inc. (includes Parametric Portfolio Associates)
Fidelity Brokerage Services LLC and Fidelity Distributors Company LLC (includes Fidelity
Institutional Asset Management and FIAM)
Flourish Financial LLC
Franklin Distributors, LLC (includes O’Shaughnessy Asset Management, L.L.C. (OSAM) and
CANVAS)
• K&L Gates LLP
• Nuveen Securities, LLC
• Orion Advisor Technology, LLC
•
•
•
•
•
•
• UPTIQ, Inc.
You can access updates to the list of conference sponsors on Focus’ website through the following link:
https://focusfinancialpartners.com/conference-sponsors/
LVW Advisors hosts various client events during each year. In staging certain such events, LVW Advisors solicits and
receives sponsorships and other donations from service providers that have business or service relationships with LVW
Advisors. These contributions range in amounts from $2,000 to $5,000. Additionally, LVW Advisors employees from
time to time attend educational or industry events or conferences for which the sponsor covers all or part of the total
cost of attending the meeting or event, including travel costs. Contributors for events in 2024 were Charles Schwab &
Co., Inc., AllianceBernstein, O’Shaughnessy Asset Management, LLC, and Blackstone, Inc.
The receipt of these sponsorships creates a potential conflict of interest and may indirectly influence investment and
other related choices made by LVW Advisors. Through the execution of its policies and procedures, including such things
as fulfillment of its fiduciary duty to clients, account reviews and other processes, and disclosure of potential conflicts
of interest, LVW Advisors works to ensure investment or other client related decisions are in no way affected, directly
or indirectly, by any such received sponsorship dollars.
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We receive an economic benefit from Schwab in the form of the support products and services it makes available to us
and other independent investment advisors whose clients maintain their accounts at Schwab. Clients do not pay more
for assets maintained at Schwab as a result of these arrangements. However, we benefit from the custodial arrangement
because the cost of these services would otherwise be borne directly by us. Clients should consider these conflicts of
interest when selecting a custodian. These products and services, how they benefit us, and the related conflicts of
interest are described above (see Item 12 – Brokerage Practices). The availability of Schwab’s products and services to
LVW Advisors is not based on us giving particular investment advice, such as buying particular securities for our clients.
LVW Advisors has arrangements in place with certain third parties, called promoters, under which such promoters refer
clients to us in exchange for a percentage of the advisory fees we collect from such referred clients. If a client is
introduced to LVW Advisors by a promoter, the Firm pays the promoter a referral fee in accordance with the requirements
of Rule 206(4)-1 of the Advisers Act and any corresponding state securities law requirements. Any referral fees incurred
for successful solicitations are paid solely from LVW Advisors advisory fee, and do not result in any additional charge to
the client. Such compensation creates an incentive for the promoter to refer clients to us, which is a conflict of interest
for the promoter. Rule 206(4)-1 of the Advisers Act addresses this conflict of interest by, among other things, requiring
disclosure of whether the promoter is a client or a non-client and a description of the material conflicts of interest and
material terms of the compensation arrangement with the promoter. Accordingly, we require promoters to disclose to
referred clients, in writing: whether the promoter is a client or a non-client; that the promoter will be compensated for
the referral; the material conflicts of interest arising from the relationship and/or compensation arrangement; and the
material terms of the compensation arrangement, including a description of the compensation to be provided for the
referral.
Item 15. Custody
As stated above, LVW Advisors’ Investment Management Agreement and/or the separate agreement with any financial
institution may authorize LVW Advisors through such financial institution to debit the client’s account for the amount of
the Firm’s advisory fee and to directly remit that management fee to the Firm in accordance with applicable custody
rules.
The financial institutions recommended by LVW Advisors have agreed to send a statement to the client, at least
quarterly, indicating all amounts disbursed from the account including the amount of management fees paid directly to
the Firm. In addition, as discussed in Item 13, LVW Advisors also sends periodic supplemental reports to clients. Clients
should carefully review the statements sent directly by the financial institutions and compare them to those received
from the Firm.
Item 16. Investment Discretion
LVW Advisors may be given the authority to exercise discretion on behalf of clients. The Firm is considered to exercise
investment discretion over a client’s account if it can affect transactions for the client without first having to seek the
client’s consent. LVW Advisors is given this authority through a power-of-attorney included in the agreement between
the Firm and the client. Clients may request a limitation on this authority (such as certain securities not to be bought
or sold). LVW Advisors may take discretion over the following activities:
The securities to be purchased or sold;
•
The amount of securities to be purchased or sold;
•
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• When transactions are to be made; and
The Independent Managers to be hired or fired.
•
Item 17. Voting Client Securities
LVW Advisors is required to disclose if it accepts authority to vote client securities. The Firm does not vote client
securities on behalf of its clients. Proxies are generally voted by the respective Independent Managers.
Item 18. Financial Information
LVW Advisors does not require or solicit the prepayment of more than $1,200 in fees six months or more in advance.
In addition, the Firm is required to disclose any financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients. LVW Advisors has no disclosures pursuant to this Item.
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Prepared by
lvwadvisors.com
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