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Item 1 Cover Page
Macke Financial Advisory Group, Inc.
SEC File # 801- 57221
ADV Part 2A, Brochure
Dated: March 11, 2026
Contact: Kevin P. Jordan, Chief Compliance Officer
12699 New Brittany Blvd
Fort Myers, Florida 33907
www.mackefinancial.com
239-275-1122
This Brochure provides information about the qualifications and business practices of Macke
Financial Advisory Group, Inc. If you have any questions about the contents of this Brochure, please
contact us at 239-275-1122. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Macke Financial Advisory Group, Inc. is also available on the SEC’s
website at www.adviserinfo.sec.gov.
References to Macke Financial Advisory Group, Inc. as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since the last Annual Amendment filing on March 21, 2025, this Disclosure Brochure has not been
materially amended. While not material, certain revisions have been made at Item 4 to enhance disclosure
regarding our advisory services.
Macke Financial Advisory Group, Inc.’s Chief Compliance Officer, Kevin P. Jordan, remains available to
address any questions about this Brochure.
Item 3
Table of Contents
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 8
Item 9
Item 10
Item 11
Item 12
Item 13
Item 14
Item 15
Item 16
Item 17
Item 18
Cover Page ................................................................................................................................ 1
Material Changes ..................................................................................................................... 2
Table of Contents ..................................................................................................................... 2
Advisory Business.................................................................................................................... 3
Fees and Compensation ......................................................................................................... 12
Performance-Based Fees and Side-by-Side Management ..................................................... 15
Types of Clients ..................................................................................................................... 15
Methods of Analysis, Investment Strategies and Risk of Loss .............................................. 16
Disciplinary Information ........................................................................................................ 20
Other Financial Industry Activities and Affiliations .............................................................. 20
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...... 21
Brokerage Practices................................................................................................................ 22
Review of Accounts ............................................................................................................... 23
Client Referrals and Other Compensation ............................................................................. 24
Custody .................................................................................................................................. 24
Investment Discretion ............................................................................................................ 25
Voting Client Securities ......................................................................................................... 25
Financial Information ............................................................................................................. 25
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Item 4
Advisory Business
Macke Financial Advisory Group, Inc. (the “Firm”) is a Florida corporation first incorporated in
1996. The Firm has been registered as an investment adviser with the United States Securities and
Exchange Commission since February 7, 2000. The Firm is solely owned by Todd Christopher
Macke, who is also the Firm’s President.
As discussed below, the Firm offers to its clients (generally: individuals, high net worth individuals,
related trusts and estates, pensions and profit-sharing plans) investment advisory services along
with financial planning and consulting services upon request.
Comprehensive Financial Planning; Consulting Services; Investment Management
The Firm may provide its clients with a broad range of comprehensive financial planning and
consulting services (including non-investment related matters). The Firm offers comprehensive
advisory services such as financial planning, investment advice, risk management, tax planning,
cash flow management, insurance evaluation, estate and generational planning and life planning.
The Firm maintains strategic partnerships with unaffiliated third parties that may be consulted
regarding, or used to supplement, goal setting, life planning and personal coaching services in the
financial planning process. In some cases, the Firm may offer concierge type services such as
general cash management support to those who request it based on their overall state of health.
The client, upon completion of the initial financial planning services, can subsequently engage the
Firm to provide both ongoing comprehensive financial planning and discretionary or non-
discretionary investment management on a fee-only basis. For ongoing comprehensive financial
planning, the Firm will conduct meetings typically on a quarterly basis, but tailor the frequency to
the needs of the client. Each meeting will have a focused area to review. For example, in the first
quarter, the Firm may review goals and cash flow/budgets, the second quarter may consist of risk
management, insurance and estate planning, the third quarter may consist of investments and long
range planning and the fourth quarter might focus on taxes and investments. There are some clients
that require quarterly meetings as a result of their holdings and special needs whereas others may
only require one meeting per year. Investment management consists of monitoring accounts and
making adjustments in client’s holdings based on various factors. These include, but are not limited
to, client risk profile and liquidity needs, market valuations, fundamental and technical factors,
geopolitical trends, monetary and fiscal policies of the U.S. government and other government
bodies, research provided by outside parties and other indicators that may be relevant for future
asset valuations and trends.
If the client engages the Firm on a fee-only basis, the Firm shall charge an annual fee for financial
planning and investment management services, which fee shall be based upon the percentage of
assets under management with the firm and billed quarterly in arrears based upon the market value
of the assets under management on the last business day of the previous quarter.
The scope of the ongoing financial planning and/or related consultation services to be rendered by
the Firm is intended to generally be limited to reviewing, evaluating, and revising the Firm’s
previous recommendations and/or services relative to a change in the client’s financial situation
and/or investment objectives.
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Before providing investment management services, the Firm ascertains, in conjunction with the
client, the client’s financial situation and investment objective(s). This is the Initial Comprehensive
Financial Plan. The Firm then prepares an initial investment model and implementation schedule
for client approval. Once the model is approved, the Firm will allocate the client’s investment assets
accordingly. The Firm primarily allocates client investment management assets among various
individual debt and equity securities (including exchange traded funds (“ETFs”)) and mutual fund
classes, on a discretionary basis, in accordance with the client’s designated investment objectives.
Once investment assets are allocated, the Firm provides ongoing monitoring and review of account
performance and asset allocation as compared to client investment objectives and may execute
account transactions based upon those reviews. Before engaging the Firm to provide investment
advisory services, clients are required to enter into an investment advisory agreement with us
setting forth the terms and conditions of the engagement (including termination), describing the
scope of the services to be provided, and the fee that is due from the client.
Pension Consulting Services
The Firm also offers pension consulting services to employee benefit plans based upon the needs
of the plan and the services requested by the plan sponsor or plan fiduciaries. The Firm’s services
in this regard may include review of plan features, review of investment selection and asset
allocation, participant education and consultation with respect to the plan’s features and investment
options, and services to assist the plan with employee communication and enrollment. The Firm
offers regular meetings for the plan fiduciary to discuss investment options, and annual and regular
employee education meetings throughout the year as requested by the plan client.
The Firm’s pension consulting services are for the benefit of the plan as a client. Plan participants
who have investment-related questions pertaining to the suitability of any specific plan investment
alternative for their individual investment objective(s) or financial situation are encouraged to
consult with the investment professional of their choosing. Accordingly, no plan participant should
assume that any general informational materials or educational sessions serve as the receipt of, or
as a substitute for, personalized investment advice from the Firm or its representatives.
Greater Gifts Family Office. The Firm offers a separate program, known as the Greater Gifts
Family Office (“GGFO”) that encompasses all of the foregoing investment advisory services, but
also includes access to various lifestyle, health and well-being products, services and/or programs
made available by unaffiliated third party providers. The GGFO program entails a holistic approach
to providing additional resources in the areas of physical, spiritual and mental health, along with
solutions for social and financial well-being. The GGFO platform of products and services is
designed to supplement our investment advisory offering, allowing for a more robust and complete
client engagement. The Firm covers the cost of GGFO services for investment management clients
and investment management clients are not charged any additional fees for access to, or
participation in, the GGFO program. Certain financial planning clients will be responsible for
GGFO program costs as described below at Item 5. GGFO program offerings will typically last for
a specific period of time, or until specific services have been provided. Clients who wish to continue
their engagement with programs initially offered in connection with GGFO participation may
pursue such services independently and at their own expense.
Miscellaneous Information about the Firm’s Services.
Client Obligations. In performing its services, the Firm shall not be required to verify any
information received from the client or from the client’s other professionals, and is expressly
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authorized to rely thereon. If requested by the client, the Firm may recommend the services of other
professionals for implementation purposes. The client is under no obligation to engage the services
of any such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from the Firm. It
remains each client’s responsibility to promptly notify the Firm if there is ever any change in their
financial situation or investment objective(s) for the purpose of reviewing, evaluating, or revising
the Firm’s previous recommendations and/or services.
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. The
Firm shall generally provide financial planning and related consulting services regarding non-
investment related matters, such as estate planning, tax planning, insurance, etc. Subsequent to the
initial financial planning engagement, the Firm will generally provide such consulting services
inclusive of its advisory fee set forth at Item 5 below. Please Note. The Firm believes that it is
important for the client to address financial planning issues on an ongoing basis. The Firm’s
advisory fee, as set forth at Item 5 below, will remain the same regardless of whether or not the
client determines to address financial planning issues with the Firm. The Firm does not serve as
an attorney, accountant or insurance agent, and no portion of our services should be construed as
legal, accounting or insurance implementation services. Accordingly, the Firm does not prepare
estate planning documents or tax returns, nor does it sell or offer insurance products. To the extent
requested by a client, the Firm may recommend the services of other professionals for certain non-
investment implementation purpose. The client is under no obligation to engage the services of any
such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from the Firm and/or
its representatives. Neither the Firm nor its investment adviser representatives assist clients with
the implementation of any financial plan, unless they have agreed to do so in writing. If the client
engages any recommended unaffiliated professional, and a dispute arises thereafter relative to such
engagement, the client agrees to seek recourse exclusively from and against the engaged
professional. If, and when, the Firm is involved in a specific matter (i.e. estate planning, insurance,
accounting-related engagement, etc.), it is the engaged licensed professionals (i.e. attorney,
accountant, insurance agent, etc.), and not the Firm, that is responsible for the quality and
competency of the services provided.
The preceding sentence shall not limit or waive any applicable rights under federal or state law,
including securities laws and fiduciary obligations that cannot be limited or waived.
Retirement Rollovers - Conflict of Interest. A client or prospective client leaving an employer has
four options regarding an existing retirement plan (and may engage in a combination of these
options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to
the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If the Firm recommends that a client roll
over their retirement plan assets into an account to be managed by the Firm, the recommendation
creates a conflict of interest if the Firm will earn a new (or increase its current) compensation as a
result of the rollover. If the Firm provides a recommendation as to whether a client should engage
in a rollover or not (whether it is from an employer’s plan or an existing IRA), the Firm is acting
as a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. No client
is under any obligation to rollover retirement plan assets to an account managed by the Firm,
whether it is from an employer’s plan or an existing IRA. The Firm’s Chief Compliance Officer
remains available to address any questions that a client or prospective client may have regarding
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the potential for conflict of interest presented by such rollover recommendation.
Variable Annuity Management. In the event that the client owns a variable annuity product, the
client can engage the Firm to provide investment management services relative to the investment
subdivisions that comprise the variable annuity product. The Firm’s investment selection shall be
limited to those provided by the variable annuity sponsor. If so engaged, the Firm shall charge an
ongoing advisory fee based upon the market value of the assets per its fee schedule at Item 5 below.
Please Note: Neither the Firm, nor any of its employees, offers to sell variable annuity products to
its clients. Neither Firm, nor any of its employees, are registered as, or associated with, a broker-
dealer or an insurance agency. In the event that the client owns a variable annuity product and/or
seeks to purchase a variable annuity product, the Firm shall refer the client to an unaffiliated broker-
dealer/insurance agency to advise on same, and if agreed upon by the client, engage the unaffiliated
broker-dealer/insurance agency to exchange a current, or purchase a new, variable annuity product.
Neither the Firm, nor any of its employees, shall receive any portion of the fees earned by the
unaffiliated broker-dealer/insurance agency. The Firm’s only compensation shall be limited to the
management of the investment subdivisions that comprise the variable annuity product, should the
client engage the Firm to do so. The client is under no obligation to engage the Firm to provide
such management services, nor is the client under any obligation to consider addressing variable
annuity issues with the unaffiliated broker-dealer/insurance agency that may be recommended by
the Firm. Please Also Note: Because the Firm could earn an advisory fee on the variable annuity
assets, a potential conflict of interest arises in the event that the Firm recommends that the client
should address variable annuity issues with the unaffiliated broker-dealer/insurance agency. Please
Further Note: Variable annuities are long-term investment products. Variable annuity product
sponsors generally impose financial penalties for early withdrawals as set forth in the variable
annuity documents. Thus, the client must consider such potential penalties prior to agreeing to
exchange or purchase a variable annuity product.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from account
transactions or new deposits, be swept to and/or initially maintained in a specific custodian
designated sweep account. The yield on the sweep account will generally be lower than those
available for other money market accounts. When this occurs, to help mitigate the corresponding
yield dispersion, the Firm shall (usually within 30 days thereafter) generally (with exceptions)
purchase a higher yielding money market fund (or other type security) available on the custodian’s
platform, unless the Firm reasonably anticipates that it will utilize the cash proceeds during the
subsequent 30-day period to purchase additional investments for the client’s account. Exceptions
and/or modifications can and will occur with respect to all or a portion of the cash balances for
various reasons, including, but not limited to the amount of dispersion between the sweep account
and a money market fund, the size of the cash balance, an indication from the client of an imminent
need for such cash, or the client has a demonstrated history of writing checks from the account.
Please Note: The above does not apply to the cash component maintained within the Firm’s actively
managed investment strategy (the cash balances for which shall generally remain in the custodian
designated cash sweep account), an indication from the client of a need for access to such cash,
assets allocated to an unaffiliated investment manager, and cash balances maintained for fee billing
purposes. Please Also Note: The client shall remain exclusively responsible for yield
dispersion/cash balance decisions and corresponding transactions for cash balances maintained in
any of the Firm’s unmanaged accounts
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Cybersecurity Risk. The information technology systems and networks that the Firm and its third-
party service providers use to provide services to Firm’s clients employ various controls that are
designed to prevent cybersecurity incidents stemming from intentional or unintentional actions that
could cause significant interruptions in Firm’s operations and/or result in the unauthorized
acquisition or use of clients’ confidential or non-public personal information. Clients and Firm are
nonetheless subject to the risk of cybersecurity incidents that could ultimately cause them to incur
financial losses and/or other adverse consequences. Although the Firm has established processes to
reduce the risk of cybersecurity incidents, there is no guarantee that these efforts will always be
successful, especially considering that the Firm does not control the cybersecurity measures and
policies employed by third-party service providers, issuers of securities, broker-dealers, qualified
custodians, governmental and other regulatory authorities, exchanges and other financial market
operators and providers.
Client Privacy and Confidentiality. The Firm maintains policies and procedures designed to help
protect the confidentiality and security of client nonpublic personal information (“NPPI”). NPPI
includes, but is not limited to, social security numbers, credit or debit card numbers, state
identification card numbers, driver’s license number and account numbers. The Firm maintains
administrative, technical, and physical safeguards designed to protect such information from
unauthorized access, use, loss, or destruction. These safeguards include controls relating to data
access, information security, and incident response, and are reviewed to address changes in risk
and business. Client information may be disclosed in response to regulatory requests, legal
obligations, or as otherwise permitted by law, and any such disclosure is made in accordance with
applicable privacy and confidentiality requirements.
The Firm may engage non-affiliated service providers in connection with providing advisory
services, and such providers may have access to client NPPI, as necessary, to perform their
functions. The Firm confirms that service providers maintain safeguards designed to protect client
information from unauthorized access or use and provide notice to the Firm in the event of a
cybersecurity incident involving client information maintained by the service provider. While the
Firm maintains policies and procedures designed to protect client information, such measures
cannot eliminate all risk. The Firm will notify clients in the event of a data breach involving their
NPPI as may be required by applicable state and federal laws.
Artificial Intelligence. The Firm may use certain Artificial Intelligence (“AI”) tools in connection
with its investment advisory services. The Firm has adopted an AI Policy that governs the
appropriate use of AI tools to ensure that the Firm and its employees abide by their fiduciary duty
and comply with all applicable regulations. AI tools are not used by the Firm as a substitute for
professional judgment by the Firm or its employees, and all AI generated output is reviewed by the
Firm for accuracy. All investment decisions and recommendations are made and approved by the
Firm. The use of AI tools does not guarantee the accuracy of analyses or the success of any
investment strategy. Clients should not assume that reliance on AI tools results in better
performance or reduces risk. AI tools involve limitations and risks that the Firm monitors and
manages. These risks include, but are not limited to, data security concerns, potential inaccuracies,
and possible algorithmic biases. To mitigate these risks, the Firm has implemented controls such
as pre-approval requirements for AI tools, restrictions on providing nonpublic personal information
to public AI systems, vendor due diligence, review of AI-generated materials, and employee
training on appropriate AI usage.
Please Note: Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing
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these
limitations,
including potential
involves the incorporation of Environmental, Social and Governance (“ESG”) considerations into
the investment due diligence process. ESG investing incorporates a set of criteria/factors used in
evaluating potential investments: Environmental (i.e., considers how a company safeguards the
environment); Social (i.e., the manner in which a company manages relationships with its
employees, customers, and the communities in which it operates); and Governance (i.e., company
management considerations). The number of companies that meet an acceptable ESG mandate can
be limited when compared to those that do not, and could underperform broad market indices.
Investors must accept
for underperformance.
Correspondingly, the number of ESG mutual funds and exchange-traded funds are limited when
compared to those that do not maintain such a mandate. As with any type of investment (including
any investment and/or investment strategies recommended and/or undertaken by the Firm), there
can be no assurance that investment in ESG securities or funds will be profitable, or prove
successful. The Firm does not maintain or advocate an ESG investment strategy, but will seek to
employ ESG if directed by a client to do so. If implemented, the Firm shall rely upon the
assessments undertaken by the unaffiliated mutual fund, exchange traded fund or separate account
portfolio manager to determine that the fund’s or portfolio’s underlying company securities meet a
socially responsible mandate.
Bitcoin, Cryptocurrency, and Digital Assets. For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, the Firm, will advise the client to consider a potential investment
in corresponding exchange traded securities, or an allocation to separate account managers and/or
private funds that provide cryptocurrency exposure. Bitcoin and cryptocurrencies are digital assets
that can be used for various purposes, including transactions, decentralized applications, and
speculative investments. Most digital assets use blockchain technology, an advanced cryptographic
digital ledger to secure transactions and validate asset ownership. Unlike conventional currencies
issued and regulated by monetary authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by market supply and demand. While regulatory
oversight of digital assets has evolved significantly since their inception, they remain subject to
variable regulatory treatment globally, which may impact their risk profile and liquidity. Bitcoin,
cryptocurrency, and digital asset investments are speculative and subject to extreme price volatility,
liquidity constraints, and the potential for total loss of principal. The speculative nature of digital
assets notwithstanding, the Firm may (but is not obligated to) utilize crypto exposure in one or
more of its asset allocation strategies for diversification purposes. Investment in Bitcoin,
cryptocurrencies, or digital assets carry the potential for liquidity constraints, extreme price
volatility, regulatory risk, technological risk, security and custody risk, and complete loss of
principal. Notice to Opt Out: Clients can notify the Firm, in writing, to exclude cryptocurrency
exposure from their accounts. Absent the Firm’s receipt of such written notice from the client, the
Firm may (but is not obligated to) utilize cryptocurrency as part of its asset allocation strategies for
client accounts.
Independent Managers. The Firm may allocate (and/or recommend that the client allocate) a portion
of a client’s investment assets among unaffiliated independent investment managers (“Independent
Manager(s)”) in accordance with the client’s designated investment objective(s). In such situations,
the Independent Manager(s) will have day-to- day responsibility for the active discretionary
management of the allocated assets. The Firm will continue to render investment supervisory
services to the client relative to the ongoing monitoring and review of account performance, asset
allocation and client investment objectives. The Firm generally considers the following factors
when recommending Independent Manager(s): the client’s designated investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research.
The investment management fees charged by the designated Independent Manager(s) are exclusive
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of, and in addition to, The Firm’s ongoing investment advisory fee, which will be disclosed to the
client before entering into the Independent Manager engagement and/or subject to the terms and
conditions of a separate agreement between the client and the Independent Manager(s).
Fee Dispersion. The Firm, in its discretion, may charge a lesser investment advisory fee, charge a
flat fee, waive its fee entirely, or charge fee on a different interval, based upon certain criteria (i.e.
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to
be managed, related accounts, account composition, complexity of the engagement, anticipated
services to be rendered, grandfathered fee schedules, employees and family members, courtesy
accounts, competition, negotiations with client, etc.). Please Note: As result of the above, similarly
situated clients could pay different fees. In addition, similar advisory services may be available
from other investment advisers for similar or lower fees. ANY QUESTIONS: The Firm’s Chief
Compliance Officer, Kevin P. Jordan, remains available to address any questions that a client or
prospective client may have regarding advisory fees.
in
Please Note: Cash Positions. The Firm continues to treat cash as an asset class. As such, unless
determined to the contrary by the Firm, all cash positions (money markets, etc.) shall continue to
be included as part of assets under management for purposes of calculating the Firm’s advisory
fee. At any specific point
time, depending upon perceived or anticipated market
conditions/events (there being no guarantee that such anticipated market conditions/events will
occur), the Firm may maintain cash positions for defensive purposes. In addition, while assets are
maintained in cash, such amounts could miss market advances. Depending upon current yields, at
any point in time, the Firm’s advisory fee could exceed the interest paid by the client’s money
market fund. ANY QUESTIONS: The Firm’s Chief Compliance Officer, Kevin Jordan,
remains available to address any questions that a client or prospective may have regarding
the above fee billing practice.
Trustee Directed Plans. The Firm may be engaged to provide discretionary investment advisory
services to ERISA retirement plans, whereby the Firm shall manage Plan assets consistent with the
investment objective designated by the Plan trustees. In such engagements, the Firm will serve as
an investment fiduciary as that term is defined under The Employee Retirement Income Security
Act of 1974 (“ERISA”). The Firm will generally provide services on an “assets under management”
fee basis per the terms and conditions of an Investment Advisory Agreement between the Plan and
the Firm.
Unaffiliated Private Investment Funds. The Firm may recommend that certain qualified clients
consider an investment in unaffiliated private investment funds. The Firm’s role relative to the
private investment funds shall be limited to its initial and ongoing due diligence and investment
monitoring services. If a client determines to become a private fund investor, the amount of assets
invested in the fund(s) shall be included as part of “assets under management” for purposes of the
Firm determining its investment advisory fee per Item 5 below. The Firm’s clients are under
absolutely no obligation to consider or make an investment in a private investment fund(s). Private
investment funds generally involve various risk factors, including, but not limited to, potential for
complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of
which is set forth in each fund’s offering documents, which will be provided to each client for
review and consideration. Unlike liquid investments that a client may own, private investment
funds do not provide daily liquidity or pricing. Each prospective client investor will be required to
complete a Subscription Agreement, pursuant to which the client shall establish that he/she is
qualified to invest in the fund, and acknowledges and accepts the various risk factors that are
associated with such an investment. If the Firm bills an investment advisory fee based upon the
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value of private investment funds or otherwise references private investment funds owned by the
client on any supplemental account reports prepared the Firm, the value for all private investment
funds owned by the client will reflect the most recent valuation provided by the fund sponsor.
However, if subsequent to purchase, the fund has not provided an updated valuation, the valuation
shall reflect the initial purchase price. If subsequent to purchase, the fund provides an updated
valuation, then the statement will reflect that updated value. The updated value will continue to be
reflected on the report until the fund provides a further updated value. The current value of any
private investment fund could be significantly more or less than the original purchase price or the
price reflected in any supplemental account report. Unless otherwise indicated, Firm shall calculate
its fee based upon the latest value provided by the fund sponsor.
Availability of Mutual Funds and Exchange Traded Funds. The Firm utilizes mutual funds and
exchange traded funds for its client portfolios. In addition to the Firm’s investment advisory fee
described below, and transaction and/or custodial fees discussed above, clients will also incur,
relative to all mutual fund and exchange traded fund purchases, charges imposed at the fund level
(e.g., management fees and other fund expenses). The mutual funds and exchange traded funds
utilized by the Firm are generally available directly to the public. Thus, a client can generally obtain
the funds recommended and/or utilized by the Firm independent of engaging the Firm as an
investment advisor. However, if a prospective client does so, then he/she/they will not receive the
Firm’s initial and ongoing investment advisory services.
Portfolio Activity. The Firm has a fiduciary duty to provide services consistent with the client’s
best interest. As part of its investment advisory services, the Firm will review client portfolios on
an ongoing basis to determine if any changes are necessary based upon various factors, including,
but not limited to, investment performance, market conditions, mutual fund manager tenure, style
drift, and/or a change in the client’s investment objective. Based upon these factors, there may be
extended periods of time when the Firm determines that changes to a client’s portfolio are neither
necessary nor prudent. Of course, as indicated below, there can be no assurance that investment
decisions made by the Firm will be profitable or equal any specific performance level(s). Clients
nonetheless remain subject to the fees described in Item 5 below during periods of account
inactivity.
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when requested to
recommend a broker-dealer/custodian for client accounts, the Firm generally recommends that
Charles Schwab Co., Inc., and its affiliates (“Schwab”) or Altruist Financial LLC (“Altruist”), serve
as the broker-dealer/custodians for client investment management assets. The specific broker-
dealer/custodian recommended could depend upon the scope and nature of the services required by
the client. Broker-dealers such as Schwab and Altruist charge brokerage commissions, transaction,
and/or other type fees for effecting certain types of securities transactions (i.e., including
transaction fees for certain mutual funds, dealer spreads and mark-ups and mark-downs charged
for fixed income transactions, etc.). The types of securities for which transaction fees, commissions,
and/or other type fees (as well as the amount of those fees) shall differ depending upon the broker-
dealer/custodian (while certain custodians, including Schwab and Altruist, do not currently charge
fees on individual equity transactions, others do). Please Note: there can be no assurance that
Schwab and Altruist will not change their transaction fee pricing in the future. Please Also Note:
Schwab may also assess fees to clients who elect to receive trade confirmations and account
statements by regular mail rather than electronically. These fees/charges are in addition to the
Firm’s investment advisory fee at Item 5 below. The Firm does not receive any portion of these
fees/charges. ANY QUESTIONS: The Firm’s Chief Compliance Officer, Kevin P. Jordan,
remains available to address any questions that a client or prospective client may have
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regarding the above.
Margin / Securities Based Loans. Upon client request, the Firm may recommend that a client
establish a margin loan or a securities based loan (collectively, “SBLs”) with the client’s broker-
dealer/custodian or their affiliated banks (each, an “SBL Lender”) to access cash flow. For example,
clients may seek to borrow money on margin to pay bills or other expenses such as financing the
purchase, construction, or maintenance of a real estate project. Unlike a traditional real estate-
backed loan, an SBL has the potential benefit of: enabling borrowers to access to funds in a shorter
period of time, providing greater repayment flexibility, and may also result in the borrower
receiving certain tax benefits. Clients interested in learning more about the potential tax benefits of
borrowing money on margin should consult with an accountant or tax advisor. The terms and
conditions of each SBL are contained in a separate agreement between the client and the SBL
Lender selected by the client, which terms and conditions may vary from client to client. Borrowing
funds on margin is not suitable for all clients and is subject to certain risks, including but not limited
to: increased market risk, increased risk of loss, especially in the event of a significant downturn;
liquidity risk; the potential obligation to post collateral or repay the SBL if the SBL Lender
determines that the value of collateralized securities is no longer sufficient to support the value of
the SBL; the risk that the SBL Lender may liquidate the client’s securities to satisfy its demand for
additional collateral or repayment / the risk that the SBL Lender may terminate the SBL at any
time. Before agreeing to participate in an SBL program, clients should carefully review the
applicable SBL agreement and all risk disclosures provided by the SBL Lender including the initial
margin and maintenance requirements for the specific program in which the client enrolls, and the
procedures for issuing “margin calls” and liquidating securities and other assets in the client’s
accounts. If the Firm recommends that a client apply for an SBL instead of selling securities that
the Firm manages for a fee to meet liquidity needs, the recommendation presents an ongoing
conflict of interest because selling those securities (instead of leveraging those securities to access
an SBL) would reduce the amount of assets to which the Firm’s investment advisory fee percentage
is applied, and thereby reduce the amount of investment advisory fees collected by the Firm.
Likewise, the same ongoing conflict of interest is present if a client determines to apply for an SBL
on their own initiative. These ongoing conflicts of interest would persist as long as the Firm has an
economic disincentive to recommend that the client terminate the use of SBLs. Clients are therefore
reminded that they are not under any obligation to employ the use of SBLs, and are solely
responsible for determining when to use, reduce, and terminate the use of SBLs. Although the Firm
seeks to disclose all conflicts of interest related to its recommended use of SBLs and related
business practices, there may be other conflicts of interest that are not identified above. Clients are
therefore reminded to carefully review the applicable SBL agreement and all risk disclosures
provided by the SBL Lender as applicable, and contact the Firm’s Chief Compliance Officer with
any questions regarding the use of SBLs.
Third Party Reporting Services. The Firm may provide access to reporting services that can reflect
all of the client’s investment assets, including those investment assets that are not part of the assets
managed by the Firm (the “Excluded Assets”). The Firm’s service relative to the Excluded Assets
is limited to reporting service access only, which does not include investment implementation.
Because the Firm does not have trading authority for the Excluded Assets, the client (and/or another
investment professional), and not the Firm, shall be exclusively responsible for directly
implementing any recommendations relative to the Excluded Assets. Further, the client and/or their
other advisors that maintain trading authority, and not the Firm, shall be exclusively responsible
for the investment performance or related activity (such as timing and trade errors) pertaining to
the Excluded Assets. The third-party reporting platform may also provide access to financial
planning information and applications, which should not be construed as services, advice, or
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recommendations provided by the Firm. Accordingly, the Firm shall not be held responsible for
any adverse results a client may experience if the client engages in financial planning or other
functions available on the third party reporting platform without the Firm’s participation or
oversight. Unless also agreed to otherwise, in writing, The Firm does not provide investment
management, monitoring or implementation services for the Excluded Assets. The client can
engage the Firm to provide investment management services for the Excluded Assets pursuant to
the terms and conditions of the Investment Advisory Agreement between the Firm and the client.
Investment Risk. Different types of investments involve varying degrees of risk, and it should not
be assumed that future performance of any specific investment or investment strategy (including
the investments and/or investment strategies recommended or undertaken by the Firm) will be
profitable or equal any specific performance level(s).
Disclosure Brochure. A copy of this Form ADV Part 2A, our Form CRS Relationship Summary
and Form ADV Part 2B will be provided to each client prior to or contemporaneously with the
execution of the Firm’s financial planning agreement, investment advisory agreement or other
services agreement.
The Firm shall provide investment advisory services tailored specifically to the needs of each client.
Prior to providing investment advisory services, an investment adviser representative will ascertain
each client’s investment objectives. Thereafter, the Firm shall allocate and/or recommend that the
client allocate investment assets consistent with the designated investment objectives. The client
may, at any time, impose reasonable restrictions, in writing, on the Firm’s services.
The Firm does not participate in a wrap fee program.
As of December 31, 2025, the Firm had approximately $175,713,593 in client assets under
management on a discretionary basis.
Item 5
Fees and Compensation
A. The client can determine to engage the Firm to provide discretionary or non-discretionary
investment advisory services on a fee-only basis. The Firm’s compensation differs based upon the
services that it provides to a client.
Comprehensive Financial Planning; Consulting Services; Investment Management
The Firm’s current annual fee schedule is outlined below. If the client determines to engage the
Firm to provide discretionary and/or non-discretionary investment advisory services on a fee-only
basis, the Firm’s negotiable annual investment advisory fee is generally based upon a percentage
(%) of the market value of the assets placed under its management (generally negotiable to 0.90%
and where bps represents a “basis point” portion of 1%) as follows:
Annual Advisory Fee Rate
Asset Range
$0-$1,000,000
On the next $2,000,000
On the next $2,000,000
On the next $5,000,000
Over $10,000,000
0.90%
0.75%
0.50%
0.30 %
Negotiable
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This tiered fee structure means that we will charge the stated fee amount only on the assets which
fall within the specific range (similar to how federal income taxes are determined)
For clients in the first billing tier who maintain less than $250,000 in assets under management
with the firm, certain minimum fees will be applied as follows:
Minimum Account Management Fee
$2,000
$1,200
Assets under Management
$160,000 to $250,000:
$100,000 to $160,000
$0 to $100,000
$600
Please Note Fee Schedule exceptions:
If you maintain less than $66,667 of assets under the Firm’s management, and are subject to the
$600 minimum fee, you will pay a higher percentage quarterly fee than the 0.90% referenced in the
fee schedule at Item 5 above.
If you maintain less than $133,333 of assets under Firm’s management, and are subject to the $1200
minimum fee, you will pay a higher percentage quarterly fee than the 0.90% referenced in the fee
schedule at Item 5 above.
If you maintain less than $222,222 of assets under Firm’s management, and are subject to the $2000
minimum fee, you will pay a higher percentage quarterly fee than the 0.90% referenced in the fee
schedule at Item 5 above.
Clients with $250,000 or greater in assets under management with the Firm shall receive Financial
Planning as part of their engagement. Clients with less than $250,000 in assets under management
with the firm or clients seeking only financial planning and consulting services without investment
management may engage the Firm accordingly as described in the “Financial Planning and
Consulting Services (Stand-Alone),” sections in Items 4 and 5.
Greater Gifts Family Office program
Clients who participate in the GGFO program will be charged in accordance with the above fee
schedules, as applicable. Clients may pay separate fees to unaffiliated vendors who participate in
the GGFO program. The Firm does not cover any client costs for third party programs. Clients in
the Firm’s Comprehensive Financial Planning and Investment Management program shall have
access to GGFO programs at no additional cost. GGFO services may be available to Stand-Alone
Financial Planning clients at their own expense.
Pension Consulting Services
The Firm’s fees for pension consulting services shall be as agreed upon by the client and the Firm
prior to commencement of the Firm’s services and generally range between 0.30% and 0.60% of
the value of plan assets, payable quarterly in arrears.
Financial Planning and Consulting Services (Stand-Alone)
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To the extent specifically requested by a client, the Firm may determine to provide financial
planning and/or consulting services (including investment and non-investment related matters,
including estate planning, insurance planning, etc.) on a stand-alone separate fixed fee basis. the
Firm’s financial planning and consulting fees are negotiable depending upon the level and scope
of the service(s) required and the professional(s) rendering the service(s), but generally start at $
500.00 on a fixed fee basis and $250 on an hourly basis according to the terms and conditions of
the Financial Planning and Consulting Agreement. Clients who engage the Firm on an hourly basis
shall receive the initial hour of consultation for free.
The Firm also offers a separate ongoing financial planning and consulting subscription option in
lieu of the traditional investment advisory service. The fee would be $100/month, billed quarterly
in advance.
This option includes access to eMoney financial planning software and two 30-minute sessions
with an investment adviser representative of the Firm. Any additional time sessions with the
investment adviser representative would be billed at $225/hour (which time shall be billed in 15
minute increments). Access to the Orion portfolio management software system would be available
at $50 per account and per quarter.
Miscellaneous Information on Fees
The Firm, in its sole discretion, may also deviate from its standard fee structure and fee schedule
as will be fully disclosed to the affected client. The resulting fee paid by the client that is the subject
of such deviations will not exceed the fee that the client would have been charged by the Firm
under the Firm’s standard fee structure and fee schedule set out in this Item 5. In addition, certain
legacy clients may have accepted different pre-existing service offerings from the Firm and may
therefore receive services under different fee schedules than as set forth above. As a result of these
factors, similarly situated clients could pay different fees which correspondingly impact a client’s
net account performance. Moreover, the services to be provided by the Firm to any particular client
could be available from other advisers at lower fees, and certain clients may have fees different
than those specifically set forth above.
Please Note – Fee Dispersion. The Firm, in its sole discretion, may charge a lesser investment
advisory fee and/or charge a flat fee based upon certain criteria (i.e. anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed, related
accounts, account composition, prior fee schedules, competition, negotiations with client, etc.).
ANY QUESTIONS: The Firm’s Chief Compliance Officer, Kevin Jordan, remains available to
address any questions that a client or prospective client may have regarding advisory fees.
B. Clients may elect to have the Firm’s advisory fees deducted from their custodial account. The
Firm’s Investment Advisory Agreement, the Independent Manager agreement, and the separate
agreement with Schwab, Altruist (or other designated broker-dealer/custodian) may authorize the
custodian of the client's account to debit the account for the amount of the Firm’s investment
management fee and to directly remit that management fee to the Firm in accordance with
regulatory procedures. In most cases, fees are directly debited on a quarterly basis, in arrears, from
a client account which has a portion allocated to money market funds held at Schwab, Altruist or
other custodian and billed in arrears. In a limited number of client accounts primarily of smaller
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scale, billing is sent directly to the client with payment due upon receipt. However, the Firm has
been slowly transitioning those accounts to be deducted from the custodial accounts.
C. As discussed below, unless the client directs otherwise or an individual client’s circumstances
require, the Firm generally recommends that Schwab serve as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as Schwab charge transaction fees for
effecting certain securities transactions (i.e. transaction fees are charged for certain no-load mutual
funds, and fixed income securities transactions). In addition to the Firm’s investment advisory fee
and transaction fees, clients will also incur, relative to all mutual fund and exchange traded fund
purchases, charges imposed at the fund level and disclosed in the applicable prospectus (e.g.
management fees and other fund expenses). The fees charged by the applicable broker-
dealer/custodian, and the charges imposed at the fund level, and any fees imposed by Independent
Managers are in addition to the Firm’s advisory fee referenced in this Item 5. For further discussion
concerning the Firm’s brokerage practices, please see Item 12 below. Clients should review both
the fees charged by the funds and the fees charged by the Firm to fully understand the total amount
of fees to be paid by the client and to thereby evaluate the advisory services being provided.
D. Prior to engaging the Firm to provide any services, the client will generally be required to enter
into a Letter of Engagement setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the fee that is
due from the client prior to the Firm commencing services. Investment management clients are
also required to enter into a separate agreement the client’s designated broker-dealer/custodian,
setting forth the services to be provided and the corresponding applicable fees and/or charges.
Clients may also be required to enter into an agreement with certain Independent Managers
described below. If the client terminates the Firm’s services, the balance of the Firm’s fee, if any,
shall be refunded to the client in accordance with the terms of the client services agreement. The
Firm’s annual investment advisory fee shall be prorated and paid quarterly, in arrears based upon
the market value of the assets on the last business day of the previous quarter. The Firm will adjust
quarterly fees accordingly for any intra-quarter additions to the Client’s account in excess of
$100,000. Also, the Firm will adjust its advisory fee to include any accrued dividends or interest
that increase the account value during the billing the billing period. Thus, valuation may be based
upon a value that differs from pricing information that appears on the client custodial statement.
The applicable form of agreement between the Firm and the client will continue in effect until
terminated by either party by written notice in accordance with the terms of such agreement. Upon
termination, the Firm will prorate and bill the client for the number of days that services were
provided during the billing quarter, or refund any unearned fees as applicable.
E. Neither the Firm, nor its representatives accept compensation from the sale of securities or other
investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Firm nor any supervised person of the Firm accepts performance-based fees.
Item 7
Types of Clients
The Firm generally provides services to the following categories of clients: individuals, high net
worth individuals, related trusts and estates, pensions and profit sharing. Before opening an account
for new clients, the Firm requires a signed financial planning agreement after reviewing the Letter
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of Engagement which outlines the services the Firm will provide for the client as part of the
financial planning process. If the client decides to become an advisory client, then the client will
need to sign an advisory agreement and a web access agreement if the client desires to have access
to his or her account via the client portal on the Firm’s website. Prior to opening an account and
ultimately depositing funds with the custodian, the client must complete and submit the necessary
forms and associated paperwork appropriate for the type of account being opened along with a
limited power of attorney certification. However, the Firm reserves the right to decline performing
planning work or engaging in an advisory agreement where the compensation does not justify the
cost of servicing the client. The Firm, in its sole discretion, may charge a lesser investment advisory
fee based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed, related accounts, account composition, negotiations
with client, etc.). Please Note: As result of the above, similarly situated clients could pay different
fees. In addition, similar advisory services may be available from other investment advisers for
similar or lower fees. The Firm’s Chief Compliance Officer, Kevin Jordan, remains available to
address any questions that a client or prospective client may have regarding advisory fees.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of securities analysis that the Firm uses in formulating investment advice or managing
assets are fundamental analysis, technical analysis, cyclical analysis and charting. In addition, the
current or anticipated regulatory as well as third party research analysis are taken into consideration
before rendering advice. For example, if laws are being contemplated in Congress or within the
SEC that will result in higher fees in an asset class that which may reduce investment return of
those securities in that asset class, the Firm may advise our clients to reduce holdings in those
affected securities.
The Firm executes investment strategies for each client based upon the client’s individual and
confirmed investment objectives. The majority of the Firm’s investment strategies are executed
via long term purchases (securities held at least a year). On a limited basis, the Firm may employ
short term purchases (securities held less than a year). On a very limited basis for some clients
during unusual market conditions, the Firm may employ trading (securities held less than 30 days)
of specific securities where the market is very liquid and where prices have recently been volatile
with intent to capitalize on distortions of prices which offer profit opportunity for short durations.
Short sales, margin transactions and option writing can be employed, but these techniques tend to
be limited and infrequent.
Investment Risk. Investing in securities involves risk of loss that clients should be prepared to
bear, including the loss of principal investment. Past performance may not be indicative of future
results. Different types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy (including the
investments and/or investment strategies recommended or undertaken by the Firm) will be
profitable or equal any specific performance level. Investment strategies such as asset allocation,
diversification, or rebalancing do not assure or guarantee better performance and cannot eliminate
the risk of investment losses. There is no guarantee that a portfolio employing these or any other
strategy will outperform a portfolio that does not engage in such strategies. While asset values may
increase and client account values could benefit as a result, it is also possible that asset values may
decrease and client account values could suffer a loss.
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B. The Firm’s methods of analysis and investment strategies do not present any significant or unusual
risks. However, every method of analysis has its own inherent risks. To perform an accurate
market analysis, the Firm must have access to current/new market information. The Firm has no
control over the dissemination rate of market information; therefore, unbeknownst to the Firm,
certain analyses may be compiled with outdated market information, severely limiting the value of
the Firm’s analysis. Furthermore, an accurate market analysis can only produce a forecast of the
direction of market values. There can be no assurances that a forecasted change in market value
will materialize into actionable and/or profitable investment opportunities.
With the primary strategy of the Firm being long term purchases and the intent to limit volatility in
many of the client’s investment portfolio in line with their risk profile, some securities are
purchased for the client’s account with the intent to lock in a return for several years. These long
term purchases of securities will entail dividend payouts that are expected to occur over several
years if they are held to maturity. The key risk with these types of investments are inflation and
rising interest rates which would diminish the real rate of return due to loss of purchase power of
the dollar over time. Other long term investments, which the Firm defines as alternative
investments or partnerships, involve real estate as the underlying asset, oil and gas partnerships,
specialty loans such as university or church bonds and other types of assets such as leasing
programs. These investments, although typically yielding higher returns than other fixed income
instruments, are more difficult to liquidate if the investor desires to sell prior to the targeted holding
period which could be ten or more years. A market may not exist that will provide the holder of
such securities with an option to sell and cash out the security. In situations where a limited number
of buyers do exist, a prospective buyer of such a security may demand a discount to the appraised
or estimated net asset value of the investment resulting in loss to the client.
Another risk of these types of investments is determining up-to-date valuations. Whereas a mutual
fund or stock may have a net asset value or settlement price determined and available every day,
some long term investments are difficult to evaluate and therefore pricing of these securities is
difficult. Since the Firm does not determine pricing of securities, the Firm relies on the issuer
and/or account custodian to determine the value of those securities. If they are privately held, they
may be valued by the issuer based on non-public information or may only be estimated on a very
infrequent basis, perhaps only once per year. All investments in securities carry a risk of loss that
each client should be prepared to bear.
C. Currently, the Firm generally allocates client investment assets among: exchange-listed securities,
mutual funds, ETFs, individual bonds and bond funds, cash and cash equivalents on a discretionary
basis in accordance with the client’s investment objectives. Each type of investment has its own
unique set of risks associated with it. The following provides a short description of some of the
underlying risks associated with the types of investments that the Firm uses or recommends:
Market Risk. The price of a security may drop in reaction to tangible and intangible events and
conditions. This type of risk may be caused by external factors (such as economic or political
factors), but may also be incurred because of a security’s specific underlying investments.
Additionally, each security’s price can fluctuate based on market movement, which may or may
not be due to the security’s operations or changes in its true value. For example, political, economic
and social conditions may trigger market events which are temporarily negative, or temporarily
positive.
Unsystematic Risk. Unsystematic risk is the company-specific or industry-specific risk in a
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portfolio that the investor bears. Unsystematic risk is typically addressed through diversification.
However, as indicated above, diversification does not guarantee better performance and cannot
eliminate the risk of investment losses.
Value Investment Risk. Value stocks may perform differently from the market as a whole and
following a value-oriented investment strategy may cause a portfolio to underperform growth
stocks.
Growth Investment Risk. Prices of growth stocks tend to be higher in relation to their companies’
earnings and may be more sensitive to market, political and economic developments than other
stocks, making their prices more volatile.
Small Company Risk. Securities of small companies are often less liquid than those of large
companies and this could make it difficult to sell a small company security at a desired time or
price. As a result, small company stocks may fluctuate relatively more in price. In general, small
capitalization companies are more vulnerable than larger companies to adverse business or
economic developments and they may have more limited resources.
Commodity Risk. The value of commodity-linked derivative instruments may be affected by
changes in overall market movements, commodity index volatility, changes in interest rates, or
factors affecting a particular industry or commodity, such as drought, floods, weather, livestock
disease, embargoes, tariffs, and international economic, political, and regulatory developments.
Foreign Securities and Currencies Risk. Foreign securities prices may decline or fluctuate because
of: (i) economic or political actions of foreign governments, and/or (ii) less regulated or liquid
securities markets. Investors holding these securities are also exposed to foreign currency risk (the
possibility that foreign currency will fluctuate in value against the U.S. dollar).
Interest Rate Risk. Fixed income securities and fixed income-based securities are subject to interest
rate risk because the prices of fixed income securities tend to move in the opposite direction of
interest rates. When interest rates rise, fixed income security prices tend to fall. When interest
rates fall, fixed income security prices tend to rise. In general, fixed income securities with longer
maturities are more sensitive to these price changes.
Inflation Risk. When any type of inflation is present, a dollar at present value will not carry the
same purchasing power as a dollar in the future, because that purchasing power erodes at the rate
of inflation.
Reinvestment Risk. Future proceeds from investments may have to be reinvested at a potentially
lower rate of return (i.e. interest rate), which primarily relates to fixed income securities.
Credit Risk. The issuer of a security may be unable to make interest payments and/or repay
principal when due. A downgrade to an issuer’s credit rating or a perceived change in an issuer’s
financial strength may affect a security’s value and impact performance. Credit risk is considered
greater for fixed income securities with ratings below investment grade. Fixed income securities
that are below investment grade involve higher credit risk and are considered speculative.
Call Risk. During periods of falling interest rates, a bond issuer will call or repay a higher-yielding
bond before its maturity date, forcing the investment to reinvest in bonds with lower interest rates
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than the original obligations.
Regulatory Risk. Changes in laws and regulations from any government can change the market
value of companies subject to such regulations. Certain industries are more susceptible to
government regulation. For example, changes in zoning, tax structure or laws may impact the
return on investments.
Mutual Fund Risk. Mutual funds are operated by investment companies that raise money from
shareholders and invest it in stocks, bonds, and/or other types of securities. Each fund will have a
manager that trades the fund’s investments in accordance with the fund’s investment objective.
Mutual funds charge a separate management fee for their services, so the returns on mutual funds
are reduced by the costs to manage the funds. While mutual funds generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market.
Mutual funds come in many varieties. Some invest aggressively for capital appreciation, while
others are conservative and are designed to generate income for shareholders. In addition, the
client’s overall portfolio may be affected by losses of an underlying fund and the level of risk
arising from the investment practices of an underlying fund (such as the use of derivatives).
Exchange Traded Fund Risk. ETFs are marketable securities that are designed to track, before fees
and expenses, the performance or returns of a relevant index, commodity, bonds or basket of assets,
like an index fund. Unlike mutual funds, ETFs trade like common stock on a stock exchange.
ETFs experience price changes throughout the day as they are bought and sold. In addition to the
general risks of investing, there are specific risks to consider with respect to an investment in ETFs,
including, but not limited to: (i) an ETF’s shares may trade at a market price that is above or below
its net asset value; (ii) the ETF may employ an investment strategy that utilizes high leverage ratios;
or (iii) trading of an ETF’s shares may be halted if the listing exchange’s officials deem such action
appropriate, the shares are de-listed from the exchange, or the activation of market-wide “circuit
breakers” (which are tied to large decreases in stock prices) halts stock trading generally.
Options Risk. The use of options transactions as an investment strategy involves a high level of
inherent risk. Option transactions establish a contract between two parties concerning the buying
or selling of an asset at a predetermined price during a specific period of time. During the term of
the option contract, the buyer of the option gains the right to demand fulfillment by the seller.
Fulfillment may take the form of either selling or purchasing a security depending upon the nature
of the option contract. Generally, the purchase or the recommendation to purchase an option
contract by the Firm shall be with the intent of offsetting/”hedging” a potential market risk in a
client’s portfolio. Although the intent of the options-related transactions that may be implemented
by the Firm is to hedge against principal risk, certain of the options-related strategies (i.e. straddles,
short positions, etc.), may in and of themselves, produce principal volatility and/or risk. Thus, a
client must be willing to accept these enhanced volatility and principal risks associated with such
strategies. In light of these enhanced risks, client may direct the Firm, in writing, not to employ any
or all such strategies for their accounts. For detailed information on the use of options and option
strategies, please refer to the Option Clearing Corp.’s Option Disclosure Document, which can be
found at: http://www.optionsclearing.com/components/docs/riskstoc.pdf
Covered Call Writing.
Covered call writing is the sale of in-, at-, or out-of-the-money call options against a long
security position held in a client portfolio. This type of transaction is intended to generate
income. It also serves to create a partial downside protection in the event the security
position declines in value. Income is received from the proceeds of the option sale. Such
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income may be reduced or lost to the extent it is determined to buy back the option position
before its expiration. There can be no assurance that the security will not be called away
by the option buyer, which will result in the client (option writer) to lose ownership in the
security and incur potential unintended tax consequences. Covered call strategies are
generally better suited for positions with lower price volatility.
Long Put Option Purchases.
Long put option purchases allow the option holder to sell or “put” the underlying security
at the contract strike price at a future date. If the price of the underlying security declines
in value, the value of the long put option can increase in value depending upon the strike
price and expiration. Long puts are often used to hedge a long stock position to protect
against downside risk. The security/portfolio could still experience losses depending on the
quantity of the puts bought, strike price and expiration. In the event that the security is put
to the option holder, it will result in the client (option seller) to lose ownership in the
security and to incur potential unintended tax consequences. Options are wasting assets
and expire (usually within months of issuance).
Item 9
Disciplinary Information
The Firm has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Firm, nor its representatives, are registered or have an application pending to register,
as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Firm, nor its representatives, are registered or have an application pending to register,
as a futures commission merchant, commodity pool operator, a commodity trading advisor, or a
representative of the foregoing.
C. The Firm’s President is a limited partner in a partnership that invests in Oil and Gas-related
industries (the “Partnership”). In the event that an investment in the Partnership is suitable for a
client given that client’s investment objectives and financial situation, the Firm may recommend
that the client purchase an interest in such Partnership. The purchase of or provision of any advice
relative to, any such Partnership interest by the Firm presents a conflict of interest. Any purchase
of the Partnership interest will be strictly on a non-discretionary basis and no client will be under
any obligation to purchase any Partnership interest. The Firm does not collect any fees in
connection with the Partnership above and beyond the stated and agreed upon advisory fees. The
Firm’s President has made personal investments in this Partnership based on a belief that these
investments are suitable for his individual portfolio and offer profit opportunity for both himself
and certain of the Firm’s client(s). Where the Firm’s President has already invested or intends to
invest in a given Partnership, disclosure of this fact will be made prior to or during the time when
the recommendation to engage in a transaction in such Partnership interests are made to the client.
D. The Firm does not recommend or select other investment advisors for its clients for which the Firm
receives direct or indirect compensation as a result.
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Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
A. The Firm has adopted a written Code of Ethics in compliance with Rule 204A-1. The code sets
forth standards of conduct and requires compliance with federal securities laws. The Code of Ethics
also addresses personal trading and requires certain members of the Firm’s personnel to report their
personal securities holdings and transactions to the Chief Compliance Officer of the Firm. A copy
of the Firm’s Code of Ethics is available to any client or prospective client upon request.
B. The Firm’s principal holds an interest in a non-publicly traded oil and gas limited partnership. The
Firm maintains a list of the securities held by its employees. Since the Firm often recommends
these same securities to clients either through buying or selling these securities in client accounts,
a conflict of interest is presented. Clients are therefore reminded that they are not under any
obligation to invest in any such securities. For publicly traded securities, the Firm believes there is
sufficient liquidity in these securities so that the Firm’s purchases or sales will not adversely affect
the price of that security recommended to the client. Also, the Firm will place aggregated or block
trades to enable the Firm to purchase or sell securities for multiple clients in one large block trade
with the accounts of the Firm’s principals. Where markets are less liquid, including private limited
partnerships the Firm believes that its interest in these investments will not lead to a significant
effect on the liquidity or price of the security and will therefore not lead to any detrimental effects
on the client.
C. The Firm and/or representatives of the Firm may buy or sell securities that are also recommended
to clients. This practice may create a situation where the Firm and/or representatives of the Firm
are in a position to materially benefit from the sale or purchase of those securities. Therefore, this
situation presents a conflict of interest. Practices such as “scalping” (i.e., a practice whereby the
owner of shares of a security recommends that security for investment and then immediately sells
it at a profit upon the rise in the market price which follows the recommendation) could take place
if the Firm did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed prior to
those of the Firm’s clients) and other potentially abusive practices. The Firm has a personal
securities transaction policy in place to monitor the personal securities transactions and securities
holdings of each of the Firm’s “Access Persons”. The Firm’s securities transaction policy requires
that Access Person of the Firm must provide the Chief Compliance Officer or his/her designee with
a written report of their current securities holdings within ten (10) days after becoming an Access
Person. Additionally, each Access Person must provide the Chief Compliance Officer or his/her
designee with a written report of the Access Person’s current securities holdings at least once each
twelve (12) month period thereafter on a date the Firm selects; provided, however that at any time
that the Firm has only one Access Person, he or she shall not be required to submit any securities
report described above.
D. The Firm and/or representatives of the Firm may buy or sell securities, at or around the same time
as those securities are recommended to clients. This practice creates a situation where the Firm
and/or representatives of the Firm are in a position to materially benefit from the sale or purchase
of those securities. Therefore, this situation presents a conflict of interest. As indicated above in
Item 11 C, the Firm has a personal securities transaction policy in place to monitor the personal
securities transaction and securities holdings of each of the Firm’s Access Persons.
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Item 12
Brokerage Practices
A. In the event that the client requests that the Firm recommend a broker-dealer/custodian for
execution and/or custodial services, the Firm generally recommend that investment accounts be
maintained with Schwab. Before engaging us to provide investment management services, the
client will be required to enter into a formal agreement with the Firm setting forth the terms and
conditions under which the Firm shall manage the client's assets, and a separate custodial/clearing
agreement with each designated broker-dealer/custodian.
Factors that the Firm considers in recommending Schwab, Altruist (or any other broker-
dealer/custodian to clients) include historical relationship with the Firm, financial strength,
reputation, execution capabilities, pricing, research, and service. Broker-dealers such as Schwab
can charge transaction fees for effecting certain securities transactions (See Item 4 above). To the
extent that a transaction fee will be payable by the client to Schwab or Altruist the transaction fee
shall be in addition to the Firm’s investment advisory fee referenced in Item 5 above.
To the extent that a transaction fee is payable, the Firm shall have a duty to obtain best execution
for such transaction. However, that does not mean that the client will not pay a transaction fee that
is higher than another qualified broker-dealer might charge to effect the same transaction where the
Firm determines, in good faith, that the transaction fee is reasonable. In seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a broker-dealer’s services,
including the value of research provided, execution capability, transaction rates, and
responsiveness. Accordingly, although the Firm will seek competitive rates, it may not necessarily
obtain the lowest possible commission rates for client account transactions. The brokerage
commissions or transaction fees charged by the designated broker-dealer/custodian are exclusive
of, and in addition to, our investment advisory fee.
1. Research and Additional Benefits. Although not a material consideration when determining
whether to recommend that a client utilize the services of a particular broker-dealer/custodian,
The Firm receives from Schwab, Altruist (or could receive from other broker-
dealer/custodians, unaffiliated investment managers, vendors, investment platforms, and/or
product/fund sponsors) without cost (and/or at a discount) support services and/or products,
certain of which assist the Firm to better monitor and service client accounts maintained at such
institutions. The support services that the Firm receives can include: investment-related
research, pricing information and market data, software and other technology that provide
access to client account data, compliance and/or practice management-related publications,
discounted or free consulting services, discounted and/or free travel and attendance at
conferences, meetings, and other educational and/or social events, marketing support,
computer hardware and/or software and/or other products used by the Firm in furtherance of
its investment advisory business operations. As referenced above, some of the support services
and/or products that the Firm can receive may assist the Firm in managing and administering
client accounts. Others do not directly provide such assistance, but rather assist the Firm to
manage and further develop its business enterprise. The receipt of these support services and
products presents a conflict of interest, because the Firm has the incentive to recommend that
clients utilize Schwab and Altruist as broker-dealer/custodians based upon its interest in
continuing to receive the above-described support services and products, rather than based on
a client’s particular need. However, the Firm’s clients do not pay more for investment
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transactions effected and/or assets maintained at Schwab as a result of this arrangement. There
is no corresponding commitment made by the Firm to Schwab or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or other
investment products as a result of the above arrangements. The Firm’s Chief Compliance
Officer, Kevin Jordan, remains available to address any questions regarding the above
arrangements and the conflict of interest presented.
2. The Firm does not receive referrals from broker-dealers.
3. Directed Brokerage. The Firm recommends that its clients utilize the brokerage and custodial
services provided by Schwab or Altruist. The Firm generally does not accept directed
brokerage arrangements (when a client requires that account transactions be effected through a
specific broker-dealer). In such client directed arrangements, the client will negotiate terms and
arrangements for their account with that broker-dealer, and the Firm will not seek better
execution services or prices from other broker-dealers or be able to "batch" the client’s
transactions for execution through other broker-dealers with orders for other accounts managed
by the Firm As a result, a client may pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the account than would
otherwise be the case.
If the client directs the Firm to execute securities transactions for the client’s accounts through
a specific broker-dealer, the client correspondingly acknowledges that such direction may
cause the accounts to incur higher commissions or transaction costs than the accounts would
otherwise incur had the client determined to effect account transactions through alternative
clearing arrangements that may be available through the Firm. Higher transaction costs
adversely impact account performance. Transactions for directed accounts will generally be
executed following the execution of portfolio transactions for non-directed accounts.
B. Order Aggregation. Transactions for each client account generally will be effected independently,
unless the Firm decides to purchase or sell the same securities for several clients at approximately
the same time. the Firm may (but is not obligated to) combine or “bunch” such orders to seek best
execution, to negotiate more favorable commission rates or to allocate equitably among the Firm’s
clients differences in prices and commissions or other transaction costs that might have been
obtained had such orders been placed independently. Under this procedure, transactions will be
averaged as to price and will be allocated among clients in proportion to the purchase and sale
orders placed for each client account on any given day. The Firm shall not receive any additional
compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom the Firm provides investment supervisory services, account reviews are
conducted on an ongoing basis by the Firm’s Principal, Todd C. Macke, CFP®. All investment
supervisory and financial planning clients are encouraged to discuss their investment objectives,
needs and goals with the Firm, and to keep the Firm informed of any changes regarding same.
Pension consulting clients will be reviewed in the frequency as agreed upon by the client and the
Firm but no less frequent than quarterly, and employee education meetings shall occur as requested
by the employer client, but no less frequent than annually. All clients are encouraged to meet, at
least annually, with the Firm to comprehensively review financial planning issues, investment
objectives and account performance.
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B. In some cases, reviews are conducted monthly and in other cases, quarterly or annually. The Firm’s
Principal, Todd Macke conducts these periodic reviews. In general, clients who have a wide range
of investments and who have significant amount of liquidity will have a more frequent review of
their accounts. Clients who have lower amounts of liquidity, have a high degree of fixed income
investments or have limited amounts of varied investments and account volatility and/or low risk
investment profile, may only meet with the Firm on a semi-annual or annual basis.
C. The client account reports that are associated with the reviews described above are produced in
written format and are presented in client meetings where investments are part of the review agenda.
These reports typically include but are not limited to an asset allocation summary with description
of assets, current and target values and percentages for each asset type, performance versus selected
benchmarks for different time intervals, and portfolio statements that list all asset holdings. In
addition, updated financial plans may be required where significant changes are expected or have
occurred such as employment income or disability or other budgetary changes.
Clients are provided, at least quarterly, with written transaction confirmation notices and regular
written summary account statements directly from the broker-dealer/custodian and/or program
sponsor for the client accounts. The Firm may also provide a written periodic report summarizing
account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As indicated at Item 12 above, the Firm may receive from Schwab without cost (and/or at a
discount), support services and/or products. The Firm’s clients do not pay more for investment
transactions effected and/or assets maintained at Schwab as result of these arrangements. There is
no corresponding commitment made by the Firm to Schwab, or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or other
investment products as a result of the above arrangements. The Firm’s Chief Compliance Officer,
Kevin Jordan, remains available to address any questions that a client or prospective client may
have regarding the above arrangements and any corresponding conflict of interest presented.
The Firm does not compensate, directly or indirectly, any person other than its representatives for
client referrals.
Item 15
Custody
The Firm shall have the ability to deduct its advisory fee from the client’s custodial account on a
quarterly basis. Clients are provided with written transaction confirmation notices, and a written
summary account statement directly from the custodian, at least quarterly.
To the extent that the Firm provides clients with periodic account statements or reports, The Firm
urges clients to carefully review those statements and compare them to custodial account
statements. The Firm’s statements may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities. The account custodian
does not verify the accuracy of the Firm’s advisory fee calculations.
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Item 16
Investment Discretion
The client can determine to engage the Firm to provide investment advisory services on a
discretionary basis. Prior to the Firm assuming discretionary authority over a client’s account,
client shall be required to execute an agreement granting the Firm full authority to buy, sell, or
otherwise effect investment transactions involving the client’s designated investment account.
Clients who engage the Firm on a discretionary basis may, at any time, impose restrictions, in
writing, on the Firm’s discretionary authority (i.e. limit the types/amounts of particular securities
purchased for their account, exclude the ability to purchase securities with an inverse relationship
to the market, etc.).
Based on this discretionary authority, the Firm may or may not inform the client of the transaction
enacted prior to execution.
Item 17
Voting Client Securities
A. The Firm does not vote client proxies. Clients maintain exclusive responsibility for: (1) directing
the manner in which proxies solicited by issuers of securities beneficially owned by the client shall
be voted, and (2) making all elections relative to any mergers, acquisitions, tender offers,
bankruptcy proceedings or other types of events pertaining to the client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients may
contact the Firm to discuss any questions they may have with a particular solicitation.
The Firm has taken the position to not serve in an advisory role or offer opinions regarding matters
related to security issued proxies and the voting matters that such proxies may contain. Instead,
the Firm recommend that the client review the material on their own volition and decide whether
they want to vote on a given matter.
Item 18
Financial Information
A. The Firm does not solicit fees of more than $1,200, per client, six months or more in advance.
B. The Firm is unaware of any financial condition that is reasonably likely to impair its ability to meet
its contractual commitments relating to its discretionary authority over certain client accounts.
C. The Firm has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Firm’s Chief Compliance Officer, Kevin Jordan, remains available
to address any questions about the above disclosures and arrangements.
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