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Item 1 – Cover Page
Madden Funds Management, Ltd.
1010 Lake Street, Ste 604
Oak Park, Illinois 60301
708-848-3200
advisors@maddenfunds.com
www.maddenfunds.com
February 25, 2026
This brochure provides information about the qualifications and business practices of
Madden Funds Management, Ltd. If you have any questions about the contents of this
brochure, please contact us at 708-848-3200 and/or dan@maddenfunds.com. The
information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Madden Funds Management, Ltd., is also available on the
SEC’s website at www.adviserinfo.sec.gov.
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Item 2 - Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when
information becomes materially inaccurate. If there are any material changes to an
adviser's disclosure brochure, the adviser is required to notify you and provide you with a
description of the material changes.
On February 25, 2026, we submitted our annual updating amendment filing for fiscal
year 2025. There were no material changes to report.
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Item 3 - Table of Contents
Contents
Item 1 – Cover Page ....................................................................................................... 1
Item 2 - Material Changes ............................................................................................... 2
Item 3 - Table of Contents ............................................................................................... 3
Item 4 - Advisory Business .............................................................................................. 4
Item 5 - Fees and Compensation .................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management ................................ 6
Item 7 – Types of Clients ................................................................................................. 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................... 7
Item 9 – Disciplinary Information ..................................................................................... 8
Item 10 – Other Financial Industry Activities and Affiliations ............................................ 8
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ............................................................................................................................ 8
Item 12 – Brokerage Practices ........................................................................................ 9
Item 13 – Review of Accounts ....................................................................................... 11
Item 14 – Client Referrals and Other Compensation ..................................................... 11
Item 15 – Custody ......................................................................................................... 11
Item 16 – Investment Discretion .................................................................................... 11
Item 17 – Voting Client Securities .................................................................................. 12
Item 18 – Financial Information ..................................................................................... 12
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Item 4 - Advisory Business
Advisory Firm Description
Madden Funds Management, Ltd., (“MFM) has been in business since January 11,
1994. The owners are Michael Madden and Daniel Madden.
Types of Advisory Services
MFM provides financial planning services in the form of consultations and written
financial plans. Financial planning services are usually prepared for each client before
investments are transferred or changes initiated to portfolios transferred to MFM.
Financial planning services may be specific or modular in their preparation (unique to
each client in their depth of preparation). Financial planning services may take into
consideration each client's objectives, risks that they are willing to undertake, investment
knowledge, net worth, income, age, projected retirement, unusual or material funding
requirements, inheritance possibilities, pensions, social security, children/relative funding
issues, estate issues, and living expenses expressed in today’s dollars requested for
retirement.
While financial planning services are prepared with the intention of the client
implementing recommendations made within the plan through MFM, clients are not
obligated to do so. If clients elect to have an associated person of MFM implement the
advice provided as part of the financial planning services, implementation will be made
through MFM’s asset management services described above.
INVESTMENT SERVICES
MFM provides investment supervisory services defined as giving continuous investment
advice to a client (or making investments for the client) based on the individual needs of
the client. Through this service, MFM offers a highly customized and individualized
investment program for clients. A specific investment strategy and investment policy is
crafted to focus on the specific client’s goals and objectives.
MFM may provide asset management services through accounts maintained at a
qualified custodian recommended by MFM or selected by the client. Under the
investment advisory agreement executed by the client, an associated person of MFM will
be granted trading authorization on the client’s account. At no time will MFM ever have
direct access to client funds and securities. The client’s qualified custodian will maintain
custody of all funds and securities.
Tailored Advisory Services
The Client Agreement provides clients the ability to place specific restrictions on MFM’s
discretion. See the “Investment Discretion” section (below) for more information
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Client Assets Under Management
As of December 31, 2025, we manage $217,874,913 in client assets on a discretionary
basis and $0 in client assets on a non-discretionary basis.
Item 5 - Fees and Compensation
Clients are charged for MFM’s investment supervisory services based on a percentage
of assets under management or review. Quarterly fees for investment supervisory
services generally follow the fee schedule listed below.
Account Value
First $1,000,000
Fee
0.25%
Next $1,500,000
0.20%
Next $2,500,000
Next $5,000,000
0.175%
0.15%
Over $10,000,000
0.1375%
The actual fee charged to each client is negotiable based on factors such as the client’s
financial situation and circumstances, the amount of assets under management or
review, whether MFM will have trading authorization over the client’s account, and the
overall complexity of the services provided. The exact services and fees will be agreed
upon and disclosed in the agreement for services prior to services being provided.
Fees for MFM’s services are billed quarterly in arrears based on the average value of
the account during the quarter. Fees are generally deducted directly from the client’s
account. Clients must provide the custodian with written authorization to have fees
regularly deducted from the account and paid to MFM. Upon discretion of MFM, clients
may pay fees directly to MFM. For clients that pay directly, payment is due within thirty
(30) days after receipt of the billing statement from MFM. The custodian will send client
statements, at least quarterly, showing all disbursements for the account including the
amount of the advisory fee if it is deducted directly from the account.
Brokerage commissions and/or transaction ticket fees charged by the custodian will be
billed directly to the account. Management fees charged by MFM are separate and
distinct from the fees and expenses charged by investment company securities that may
be recommended to clients. MFM will not receive any portion of such commissions or
fees from the custodian or client. In addition, clients may incur certain charges imposed
by third parties other than MFM in connection with investments made through the
account, including, but not limited to, transaction fees, mutual fund sales loads, 12(b)-1
fees and surrender charges, variable annuity fees and surrender charges, and IRA and
qualified retirement plan fees. A description of internal fees and expenses are available
in each investment company security’s prospectus.
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MFM does not charge a fee for its financial planning service.
Negotiability of Fees: We allow Associated Persons servicing the account to negotiate
the exact investment management fees within the range disclosed in our Form ADV Part
2A Brochure. As a result, the Associated Person servicing your account may charge
more or less for the same service than another Associated Person of our firm. Further,
our annual investment management fee may be higher than that charged by other
investment advisors offering similar services/programs.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class.
Accordingly, unless otherwise agreed in writing, all cash and cash equivalent positions
(e.g., money market funds, etc.) are included as part of assets under management for
purposes of calculating the firm’s advisory fee. At any specific point in time, depending
upon perceived or anticipated market conditions/events (there being no guarantee that
such anticipated market conditions/events will occur), the firm may maintain cash and/or
cash equivalent positions for defensive, liquidity, or other purposes. While assets are
maintained in cash or cash equivalents, such amounts could miss market advances and,
depending upon current yields, at any point in time, the firm’s advisory fee could exceed
the interest paid by the client’s cash or cash equivalent positions.
Billing on Margin: Unless otherwise agreed in writing, the gross amount of assets in the
client’s account, including margin balances, are included as part of assets under
management for purposes of calculating the firm’s advisory fee. Clients should note that
this practice will increase total assets under management used to calculate advisory
fees which will in turn increase the amount of fees collected by our firm. This practice
creates a conflict of interest in that our firm has an incentive to use margin in order to
increase the amount of billable assets. At all times, the firm and its Associated Persons
strive to uphold their fiduciary duty of fair dealing with clients. Clients are free to restrict
the use of margin by our firm. However, clients should note that any restriction on the
use of margin may negatively impact an account’s performance in a rising market.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent
with the client’s best interest. As part of its investment advisory services, the firm will
review client portfolios on an ongoing basis to determine if any changes are necessary
based upon various factors, including but not limited to investment performance, fund
manager tenure, style drift, account additions/withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and
other factors, there may be extended periods of time when the firm determines that
changes to a client’s portfolio are neither necessary nor prudent. Notwithstanding,
unless otherwise agreed in writing, the firm’s annual investment advisory fee will
continue to apply during these periods, and there can be no assurance that investment
decisions made by the firm will be profitable or equal any specific performance level(s).
Item 6 – Performance-Based Fees and Side-By-Side Management
MFM does not charge performance based fees, so this does not apply.
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Item 7 – Types of Clients
MFM provides investment advisory services to:
Individuals
•
• Pension and profit sharing plans
• Trusts, estates or charitable organizations
• Corporations and other businesses
MFM has a negotiable minimum account size of $100,000.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
MFM uses the following types of analysis in evaluating investments for client accounts:
• Fundamental—Analysis of financial attributes of a company, such as revenue
growth, debt to equity ratio, inventory turnover, etc.
MFM uses the following sources of information in its analysis:
• Financial newspapers and magazines
• Research materials prepared by others
Investment Strategies
MFM directly manages investment assets for individual and institutional clients with long-
term capital appreciation and income objectives by utilizing various asset class funds
that are engineered and managed by Dimensional Fund Advisors (“DFA”). MFM
believes that the use of DFA’s funds will minimize investment risk by portfolio
diversification according to sector, asset class, market capitalization and investment
style. MFM may also use Fidelity funds for fixed income and S&P exposure. Client
portfolios are customized to meet their unique risk characteristics and investment
objectives.
MFM uses the following while implementing its investments strategies
• Long Term Purchases (Securities held at least one year)
• Short Term Purchases (Securities sold within a year)
• Margin Transactions
Risk of Loss
MFM does not guarantee the future performance of the account or any specific level of
performance, the success of any investment decision or strategy that MFM may use, or
the success of MFM’s overall management of the account. The client understands that
investment decisions made for the client’s account by MFM are subject to various
market, currency, economic, political and business risks, and that those investment
decisions will not always be profitable. Trading on margin increases the potential for
loss and may require liquidation of some or all account holdings during rapidly dropping
markets. The client understands that investing in any security entails risk of loss.
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Item 9 – Disciplinary Information
On July 26, 2021, the SEC accepted our offer of settlement in connection with MFM’s
failure to comply with the requirements regarding the filing and delivery of Form CRS.
The deadline for filing our Form CRS and delivering it to new retail investor clients was
June 30, 2020, and the deadline for delivering it to existing retail investor clients was
July 30, 2020. We filed and delivered our Form CRS to our retail investor clients on June
10, 2021 and posted Form CRS on our website on June 11, 2021. Pursuant to an order
dated July 26, 2021, the SEC found that, as a result of such omission, we violated
Section 204 the Advisers Act and Rules 204-1 and 204-5 thereunder. Pursuant to our
offer of settlement, the SEC imposed a civil monetary penalty of $25,000, which we paid
in full on July 29, 2021, censured MFM and ordered us to cease and desist from future
violations of such provisions.
Item 10 – Other Financial Industry Activities and Affiliations
Madden Funds Management, Ltd. does not have any other financial industry affiliations
or activities.
Neither Mr. Michael Madden nor Mr. Daniel Madden have any other financial industry
affiliations or activities.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
MFM has adopted a Code of Ethics which describes the general standards of conduct
that MFM expects of all MFM personnel (collectively referred to as “employees”). Failure
to uphold the Code of Ethics may result in disciplinary sanctions, including termination
with MFM. Any client or prospective client may request a copy of MFM’s Code of Ethics
which will be provided at no cost.
The following basic principles guide all aspects of MFM’s business and represent the
minimum requirements to which MFM expects employees to adhere:
• Clients’ interests come before employees’ personal interests and before MFM’s
interests.
• MFM must fully disclose all material facts about conflicts of interest of which it is
aware between itself and clients as well as between Firm employees and clients.
• Employees must operate on MFM’s behalf and on their own behalf consistently
with MFM’s disclosures and to manage the impacts of those conflicts.
• MFM and its employees must not take inappropriate advantage of their positions
of trust with or responsibility to clients.
• MFM and its employees must always comply with all applicable securities laws.
The Code of Ethics also focuses upon three specific areas where employee conduct has
the potential to adversely affect the client:
• Misuse of nonpublic information
• Personal securities trading
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• Outside business activities
Misuse of Nonpublic Information
The Code of Ethics contains a policy against the use of nonpublic information in
conducting business for MFM. Employees may not convey nonpublic information nor
depend upon it in placing personal or clients’ securities trades.
Personal Securities Trading
An officer, director or employee of MFM shall not buy or sell securities for a personal
portfolio when the decision to purchase is substantially derived, in whole or in part, by
reason of employment with MFM, unless the information is also available to the investing
public on reasonable inquiry. No person associated with MFM shall prefer his or her
own interest to that of any client.
MFM's Code of Ethics allows the purchase of IPOs or private placements only with prior
permission from Mr. Michael Madden, MFM's Chief Compliance Officer. Any trades in
Personal Accounts in equities exceeding $25,000 must be pre-cleared with the Chief
Compliance Officer. If a smaller trade is placed in the same security on the same day as
clients, the trade in the Personal Account must receive an identical or worse price.
Employees are required to submit reports of personal securities trades on a quarterly
basis, and securities holdings annually. These are reviewed by the Chief Compliance
Officer to ensure compliance with MFM’s policies.
Outside Business Activities
Employees are required to report any outside business activities generating revenue. If
any are deemed to be in conflict with clients, such conflicts will be fully disclosed or the
employee will be directed to cease this activity.
Item 12 – Brokerage Practices
Broker Selection
The primary factor in suggesting a broker-dealer is that the services of the broker-dealer
are provided in a cost-effective manner. Best execution of client transactions is an
obligation MFM takes seriously and is a catalyst in the decision of suggesting a broker-
dealer. While quality of execution at the best price is an important determinant, best
execution does not necessarily mean lowest price and it is not the sole consideration.
The trading process of any broker-dealer suggested by MFM must be efficient, seamless
and straightforward. Overall custodial support services, trade correction services and
statement preparation are some of the other factors determined when suggesting a
broker-dealer
MFM has an arrangement with National Financial Services LLC and Fidelity Brokerage
Services LLC (collectively, and together with all affiliates, "Fidelity") through which
Fidelity provides MFM with "institutional platform services." The institutional platform
services include, among others, brokerage, custody, and other related services.
Fidelity's institutional platform services that assist MFM in managing and administering
clients' accounts include software and other technology that (i) provide access to client
account data (such as trade confirmations and account statements); (ii) facilitate trade
execution and allocate aggregated trade orders for multiple client accounts; (iii) provide
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research, pricing and other market data; (iv) facilitate payment of fees from its clients'
accounts; and (v) assist with back-office functions, recordkeeping and client reporting.
Fidelity also offers other services intended to help MFM manage and further develop its
advisory practice. Such services include, but are not limited to, performance reporting,
financial planning, contact management systems, third party research, publications,
access to educational conferences, roundtables and webinars, practice management
resources, access to consultants and other third party service providers who provide a
wide array of business related services and technology with whom MFM may contract
directly.
MFM is independently operated and owned and is not affiliated with Fidelity.
Fidelity generally does not charge its advisor clients separately for custody services but
is compensated by account holders through commissions and other transaction-related
or asset-based fees for securities trades that are executed through Fidelity or that settle
into Fidelity accounts (i.e., transactions fees are charged for certain no-load mutual
funds, commissions are charged for individual equity and debt securities transactions).
Fidelity provides access to many no-load mutual funds without transaction charges and
other no-load funds at nominal transaction charges.
Research and Other Soft-Dollar Benefits
MFM currently has no formal soft-dollar arrangements, where specific products or
services are paid for with soft dollars generated for MFM by individual trades MFM
places in client accounts. However, Fidelity is providing MFM with certain brokerage
and research products and services that qualify as "brokerage or research services"
under Section 28(e) of the Securities Exchange Act of 1934 ("Exchange Act").
Brokerage for Client Referrals
MFM does not receive referrals from a broker/dealer or third party providing service.
Directed Brokerage
Clients wishing to implement the advice of MFM’s associated person are free to select
any broker-dealer or investment firm they wish and are so informed. For clients who
wish to have the associated persons of MFM implement its advice, Fidelity Institutional
Wealth Services ("Fidelity") will be used. Other advisors implement their advice through
multiple brokers, and may allow clients to direct them to use a particular broker or
custodian.
Order Aggregation
MFM does not aggregate brokerage orders for its clients. The advantage to aggregating
trades is that all clients trading in the same security on the same day receive the same
price. There is no saving of transaction fees for aggregated trades through Fidelity,
which assesses fees at the account level, as if the trade had been placed account by
account.
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Item 13 – Review of Accounts
Investment Supervisory Services
Michael Madden, President of MFM, and Daniel Madden, Vice President of MFM,
perform periodic reviews of client accounts by meetings, phone conversations, or
comparing account holdings to the client’s investment strategy, generally no less than
annually. More frequent reviews may be triggered by changes in variables such as
market, political or economic circumstances or changes in the client's individual
circumstances.
Each client receives written monthly account statements and confirmations of
transactions directly from the account custodian. Additionally, performance reviews are
generally prepared no less than annually. MFM provides clients with written
performance and position reports on a quarterly or as-needed basis.
Financial Planning
Written financial planning documents are provided to clients as agreed to. These might
include cash flow analysis, “what if” scenarios, or a retirement plan contracted for at the
inception of the advisory relationship.
Item 14 – Client Referrals and Other Compensation
MFM does not provide compensation for client referrals and does not market through
third party arrangements.
Item 15 – Custody
Because MFM generally has the authority to instruct the account custodian to deduct the
investment management fee directly from the client’s account, MFM is considered to
have “custody” of client assets. Custody is defined as having any access to client funds
or securities. This limited access is monitored by the client through receipt of account
statements directly from the custodian. These statements all show the deduction of the
management fee from the account. Otherwise, MFM may only direct the movement of
funds from one account in the client’s name to another such titled account, but has no
other access to funds.
When clients receive their statements from the account custodian, clients should
carefully review those statements and take the time to compare them with those they
receive from MFM. If the client finds significant discrepancies, the custodian and MFM,
should be notified.
Item 16 – Investment Discretion
Upon receiving written authorization from the client, MFM may provide discretionary
investment advisory services for client accounts. For discretionary accounts, MFM has
full trading authority under a limited power of attorney assigned to MFM. This includes
the authority to determine the type of securities and the amount of securities that can be
bought or sold for the client portfolio without obtaining the client’s consent for each
transaction. As a result, MFM will determine both the investments, and how much of
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each, should be purchased or sold on each client’s behalf; however, clients may place
restrictions on MFM’s discretion in writing, limiting the purchase or sale of a particular
security, or industry sector.
Item 17 – Voting Client Securities
MFM does not vote client securities for its clients. Clients receive proxy material directly
from their account custodian by either email or U.S. mail. Clients may address
questions concerning a proxy matter to Firm personnel.
Item 18 – Financial Information
MFM is not required to provide its financial reports. There is no financial condition of the
company that might affect its ability to provide services to its clients.
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