Overview
- Headquarters
- Madison, WI
- Average Client Assets
- $1.4 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 110297
Fee Structure
Primary Fee Schedule (MIA GENERAL DISCLOSURE BROCHURE WITH SMC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $15,000,000 | 0.80% |
| $15,000,001 | and above | 0.60% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $8,000 | 0.80% |
| $5 million | $40,000 | 0.80% |
| $10 million | $80,000 | 0.80% |
| $50 million | $330,000 | 0.66% |
| $100 million | $630,000 | 0.63% |
Clients
- HNW Share of Firm Assets
- 22.00%
- Total Client Accounts
- 16,164
- Discretionary Accounts
- 16,164
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Primary Brochure: MIA GENERAL DISCLOSURE BROCHURE WITH SMC (2026-03-20)
View Document Text
Madison Investment Advisors, LLC
Disclosure Brochure
550 Science Drive
Madison, WI 53711
800-767-0300
March 2026
www.madisoninvestments.com
information about
This brochure provides
the
qualifications and business practices of Madison
Investment Advisors, LLC. If you have any questions
about the contents of this brochure, please contact us at
800.767.0300. The information in this brochure has not
been approved or verified by the United States
Securities and Exchange Commission or by any state
securities authority.
Additional
Investment
information about Madison
Advisors, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
IARD No. 110297
SEC File No. 801-52751
March 2026
Exhibit to Part 2
Madison Investment Advisors, LLC
Summary of Material Changes to Disclosure Brochure
550 Science Drive
Madison, WI 53711
800-767-0300
March 2026
www.madisoninvestments.com
The were no material changes to the firm’s Disclosure Brochure since the most recent update of the
brochure (Disclosure Brochure dated March 2025).
March 2026
TABLE OF CONTENTS
ADVISORY BUSINESS .................................................................................................. 1
FEES AND COMPENSATION ........................................................................................ 2
PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT ........................ 3
TYPES OF CLIENTS ...................................................................................................... 4
METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .......... 4
DISCIPLINARY INFORMATION .................................................................................... 7
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ............................. 7
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING ......................................................... 8
BROKERAGE PRACTICES ........................................................................................... 9
REVIEW OF ACCOUNTS ............................................................................................. 14
CLIENT REFERRALS AND OTHER COMPENSATION ............................................. 14
CUSTODY ..................................................................................................................... 14
INVESTMENT DISCRETION ........................................................................................ 14
VOTING CLIENT SECURITIES .................................................................................... 15
FINANCIAL STATEMENTS ......................................................................................... 15
PERFORMANCE PRESENTATION STANDARDS ..................................................... 15
REPRESENTATIVE CLIENT LIST ............................................................................... 15
PRIVACY POLICY …………………………………………………………………………....16
March 2026
ADVISORY BUSINESS
Our Firm and Its History
“Madison” and/or “Madison Investments” is the unifying tradename of Madison Investment Holdings, Inc.,
Madison Asset Management, LLC, and Madison Investment Advisors, LLC. The registered funds managed by
Madison (“Madison Funds”) and the exchange-traded funds managed by Madison (“Madison ETFs”) are
distributed by MFD Distributor, LLC. MFD Distributor, LLC is registered with the U.S. Securities and Exchange
Commission (“SEC”) as a broker-dealer and is a member firm of the Financial Industry Regulatory Authority.
Each Madison entity shares personnel and resources at our Madison, Wisconsin headquarters.
Based in Madison, Wisconsin, Madison fosters a reputation for its risk-sensitive investment philosophy and
active bond and equity strategies since the founding of our parent company, Madison Investment Holdings,
Inc., in 1974. The clients of our firm and its affiliates who entrust us with their assets include financial
intermediaries, institutional funds, pension accounts, foundations, endowments, corporations, municipalities
and insurance companies. The Madison investment philosophy is “Participate and Protect®” which reflects
our investment goals of achieving consistent investment returns while limiting portfolio risk. Our expectation
is that investors will participate in market appreciation during bull markets and be protected during bear
markets compared with investors in portfolios holding more speculative and volatile securities. There is no
assurance that these expectations will be realized.
Our organization has offices in Madison, Wisconsin and Milwaukee, Wisconsin.
Our Principal Owners
Our firm is a wholly owned subsidiary of Madison Asset Management, LLC which, in turn, is a subsidiary of
Madison Investment Holdings, Inc. Madison Investment Holdings, Inc. is owned by its employees.
Types of Services
Overview
Our expertise is bond management (including corporate, government, and municipal bonds), risk-managed
equity management (primarily common stocks), and customized multi-asset portfolios. Services include the
management of a wide range of fixed income, balanced and equity portfolios. In addition to the types of
securities described above, we may invest in preferred stocks, government agency obligations, money
market instruments and such other securities that we may select, unless expressly limited by written direction
or client guidelines.
Clients invest with Madison in the following manner:
Separately Managed Accounts (“SMA”)
Madison has discretionary authority to make determinations regarding the securities that are to be bought
and sold, as well as the quantities of such securities, for most clients. Such authority is provided in our
contract with each client. In many cases, this discretion is subject to mutually agreed upon investment
guidelines relative to the client’s portfolio. We have model portfolio guidelines available for clients to adopt,
in whole or in part, if they do not have their own. Client investment guidelines may or may not limit the scope
of potential investments. As a result, clients can impose restrictions on investing in certain securities or types
of securities. Within client guidelines and instructions, our portfolio managers make decisions as to the nature
and quantity of securities to be bought or sold.
Wrap Portfolio Management
Madison Investments provides discretionary portfolio management through wrap fee programs sponsored by
unaffiliated brokers or consulting firms pursuant to a sub-advisory agreement with the firm. Wrap sponsors
typically charge their clients an all-inclusive wrap fee from which the investment advisor is paid a portion of
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such fee. It is the responsibility of the sponsoring organization to notify the client of the services provided by
Madison and the portion of the attributable fee paid for those services. As these programs are generally part
of a multiple client program, they offer efficiencies to participating managers. As such, fees paid to us are
lower than are otherwise available.
Model Portfolio Management
Madison also provides model portfolio management through various model based and Unified Managed
Account (UMA) programs that are sponsored by unaffiliated brokers or consulting firms. Madison will provide
each model based client with regular updates of the investment holdings. Each model based client is
responsible for accepting, rejecting or modifying changes to the model portfolio and for placing trade orders
and executing trades for their clients’ accounts.
Our Assets Under Management
As of December 31, 2025, Madison Investment Advisors, LLC managed approximately $24.4 billion (approximately
$13.8 billion in assets on a discretionary basis and approximately $10.6 billion on a non-discretionary basis).
Together with our affiliated investment advisory firms described below in the section entitled, “Other Financial
Industry Activities and Affiliations,” the Madison organization managed approximately $29.3 billion in assets on a
discretionary and non-discretionary basis as of December 31, 2025.
Typically, Madison will not manage accounts on a non-discretionary basis unless done so as part of a wrap fee
or model account program or other sub-advisory relationship for certain financial intermediaries or institutional
portfolios.
FEES AND COMPENSATION
Fee Schedules
The fee schedule for portfolio management is as follows.
Separately Managed Account Fee Schedule
Fixed Income and Multi-Asset Solutions Account Size
On the first $5 million
On the balance
Advisory Fees
0.50% annually
0.40% annually
Separately Managed Accounts
Equity and Balanced Account Size
On the first $15 million
On the balance
Advisory Fees
0.80% annually
0.60% annually
Depending on circumstances, fees may be subject to negotiation. Among items for consideration when negotiating
fees, Madison may consider:
• The nature of the relationship with the client (e.g. institutional or private client);
• The existence of another account relationship with the client;
• The total value of assets managed or expected to be managed;
• Unique or special conditions specific to a client;
• The client’s portfolio guidelines;
• The client’s servicing requirements;
• The client’s relationship to the firm; and/or
• Asset type or other investments.
Fees charged to clients whose assets are held in wrap accounts are set forth in the sponsor’s wrap fee brochure
and/or client agreement. From this fee, the sponsor pays us for our advisory services to the client. The fee
that we receive varies and may be affected by several factors including account size and distribution fees
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received from unaffiliated fund companies.
How We Are Paid
We generally require fees to be computed and payable quarterly in advance, based on the valuation of
assets under management on the last day of the prior quarterly period. Clients may select whether they prefer
us to automatically deduct fees from their accounts or send them a bill for fees incurred.
Clients in certain programs may be billed monthly or in another manner by the program sponsor.
Other Fees You Should Understand
We do not custody client assets. Therefore, each client must appoint a custodian and may be required to pay
custodian fees. Also, except with respect to clients in wrap fee programs, clients will generally incur brokerage
and other transaction costs in the course of our management of their accounts. When beneficial to the client,
certain transactions may be effected through brokers other than the account custodian, in which event, except in
situations in which the custodian has waived the additional fee, the client generally will incur both the fee
(commission, mark-up/mark-down) charged by the executing broker and a separate “trade-away,” “step-out” and/or
prime broker fee charged by the custodian. Clients should review custodial agreements for additional detail on the
fees charged. (Please see the section in this brochure entitled, “Brokerage Practices” for a discussion of how
we make brokerage decisions that affect client accounts.)
Refunds of Advance Fees Paid
We may not change our fees without sixty (60) days’ advance notice. In the event of the termination of our
services, any unearned portion of fees previously paid is prorated and fully refundable. A client may terminate
an agreement with us at any time by written notice to us.
Investments in Affiliated Funds and ETFs
We may recommend investment in our affiliated Madison Funds and Madison ETFs. However, you should
understand that we (or one of our affiliates) will receive any fees paid by the mutual fund, ETF, or other investment
company as disclosed in the applicable prospectus for the mutual fund or ETF. That fee may be higher or lower
than the fee a client may be paying on other assets that we manage in the client’s account.
With respect to retirement client assets, Madison must comply with the applicable requirements of ERISA and/or
the Internal Revenue Code. These requirements include, but are not limited to, disclosure and avoiding double fees
for retirement plans and IRAs. For retirement client assets subject to ERISA and/or the Internal Revenue Code,
Madison will either waive the portion of the advisory fee that is attributable to the client’s assets invested in a
Madison Fund and/or Madison ETF or rebate the client’s advisory fee by an amount equal to the fee earned by
Madison from the Madison Fund and/or Madison ETF with respect to such client’s investment.
PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT
We may entertain requests by certain “qualified clients,” as defined by Rule 205-3(d) under the Investment
Advisers Act of 1940, as amended (“Advisers Act”), to enter into an advisory contract that provides for
compensation on the basis of a share of the capital gains upon, or the capital appreciation of, the qualified
client’s funds. This is commonly referred to as a “performance fee.”
If we were to manage both accounts that are charged a performance-based fee and accounts that are charged
an asset-based fee as described above in the section, “Fees and Compensation,” we would have an incentive
to favor accounts for which we receive a performance-based fee. To address this conflict, our procedures
require us to monitor securities allocations to any performance-based fee account and compare them with
accounts without such fees in order to ensure that no preferential treatment is being provided to the account
with the performance-based fee.
Madison simultaneously manages the portfolios of multiple clients according to the same or similar investment
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strategy (i.e., side-by-side management). The simultaneous management of these different investment portfolios
creates certain conflicts of interest, as the fees for the management of certain types of accounts are higher than
others. Nevertheless, when managing the assets of such accounts, we seek to treat all such accounts fairly and
equitably over time. Although Madison seeks to treat all portfolios within an investment strategy fairly and equitably
over time, such portfolios will not necessarily be managed the same at all times. Specifically, there is no requirement
that we use the same investment practices consistently across all portfolios. We will not necessarily purchase or
sell the same securities at the same time or in the same proportionate amounts for all eligible portfolios, and one
account’s performance will not necessarily be reflective of the performance of another account managed using a
similar strategy, due to a variety of factors including the nature of the services provided by Madison, the structure
of the accounts, differences in cash flows and the timing of trading. As a result, although we manage multiple
portfolios with similar or the same investment objectives or manage accounts with different objectives that trade in
the same securities, the portfolio decisions relating to these accounts, and the performance resulting from such
decisions, differ from portfolio to portfolio.
TYPES OF CLIENTS
We provide portfolio management services to a variety of clients, including individuals, pension and profit-sharing
trusts, insurance companies, foundations, charitable organizations, and other “institutional clients,” such as mutual
funds and exchange traded funds. A representative client list is available upon request.
Our minimum account size is typically $500,000 for equity and fixed income portfolio management. The decision
on whether to accept an individual account depends upon the nature and circumstance of the relationship. In
addition, we reserve the right to refuse to accept proposed management responsibilities or to resign from
the management of any individual account.
METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Our Investment Strategies
Mulit-Asset
We provide our asset allocation clients with asset allocation recommendations using a wide range of mutual funds
and exchange-traded funds (“ETFs”) based on proprietary asset allocation models. To be included, an investment
must not only meet certain objective criteria, including performance, expenses, volatility, and duration of track
record, but also be available for purchase through the client’s custodian or clearing firm. Mutual funds managed
by Madison may, from time to time, be included in our asset allocation decisions. If such funds are purchased for
a client account, in addition to the fees due to Madison for its investment advisory and other services provided with
regard to the program, Madison will also be entitled to investment advisory fees and in certain circumstances,
servicing fees, for its services to these proprietary funds. Madison will typically not invest more than 20% of any
non-investment company asset allocation account (at time of purchase) in mutual funds and exchange traded funds
managed by Madison. Individual accounts may exceed this 20% limitation.
Madison will limit its mutual fund recommendations to classes of shares that are not subject to a front-end sales
load (or those that qualify for a waiver of such load). (Mutual fund shares subject to a sales load that were
purchased and transferred into an asset allocation account are subject to all fees and charges that are normally
charged on mutual fund shares held within the account). Mutual funds that have 12b-1 fees may be purchased in
an asset allocation account. Any 12b-1 fees paid by those mutual funds attributable to an asset allocation account
investment will be paid to the client’s custodian, if it is a broker/dealer, or directed broker which serves as the
client’s executing broker. This does not increase the cost of investment to asset allocation clients, but it does
provide an incentive to use such funds within asset allocation strategy accounts over alternative funds that do not
have such arrangements. In fact, it is possible that if mutual funds are used in an asset allocation account that do
not have 12b-1 fees that are payable to or revenue-sharing agreements with the client’s custodian or directed
broker, additional fees may be assessed against Madison or the client. While Madison believes it has tremendous
latitude (open architecture) as it implements its asset allocation strategies and investment insights, clients should
be aware that although those funds that do not have such arrangements may be considered when making allocation
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decisions, they are not normally so considered if additional fees or charges would be assessed against Madison or
the client. More complete information about mutual funds purchased on behalf of clients in asset allocation
accounts is contained in the relevant prospectus of each such fund, which is provided to clients at the time of
purchase.
Madison Fixed-Income
Madison’s philosophy revolves around the principle of “Participate and Protect®,” which means we strive to build
portfolios that participate as fully as possible in favorable markets and, more importantly, protect principal in difficult
markets. We have a high quality bias, and emphasize liquidity, fundamental operational and balance sheet
strength, industry/sector leadership, the long-term sustainability of the issuer’s business model, and relative value
in selecting bonds.
We manage a variety of types of bond portfolios with the distinctions generally relating to the specific type
of securities in the portfolio. For example, we manage accounts that contain: only government securities;
only corporate securities; mixtures of both government and corporate securities; municipal bonds (tax-
exempt securities); and securities with a limited duration.
Equity
Large Cap, Mid Cap, Multi-Cap and Small Cap
We employ a fundamental “bottom-up” strategy in constructing our equity portfolios. Following the firm’s
long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while minimizing
the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth companies that
exhibit sustainable competitive advantages and consistent cash flow. After identifying companies that satisfy
our criteria, we value the businesses and develop a high-conviction portfolio of quality companies at
attractive valuations. Our analysis revolves around a rigorous three-step process. We consider (1) The
business model analysis, (2) the management team assessment and (3) the valuation of each potential
investment.
Covered Call
For a thorough description of the various options-related strategies we provide for our investment company
clients, please refer to the applicable prospectus and other disclosure materials for the respective investment
companies we manage that have adopted option strategies.
Dividend Income
Following the firm’s long-term philosophy of “Participate and Protect ®” the strategies investment objective is to
achieve long-term outperformance over a full market cycle while taking below average risk. To pursue this objective,
we employ a relative yield strategy and look to only invest in stocks that have a dividend yield of 1.1x the dividend
yield of the S&P 500. Relative yield is defined as a stock’s dividend yield divided by the market dividend yield, as
represented by the S&P 500. An attractive relative yield candidate is a stock with a relative yield near the high end
of its historical range and a long dividend paying history with a record of dividend increases. To pursue below
average risk, we then analyze a company’s business model, balance sheet and cash flow profile to evaluate its
ability to continue paying dividends and remain financially strong. We want to find stocks that have low valuations
with potential for 4 valuation multiple expansion, while avoiding stocks that may have high dividend yields but face
secular challenges.
Select Equity
We employ a fundamental “bottom-up” strategy in constructing our Select Equity portfolio. Following the
firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth
companies that exhibit sustainable competitive advantages and consistent cash flow. After identifying
companies that satisfy our criteria, we value the businesses and develop a high-conviction portfolio of quality
companies at attractive valuations. Our analysis revolves around a rigorous three-step process. We
consider (1) The business model analysis, (2) fundamental analysis (3) the valuation of each potential
investment.
Disciplined Equity
We employ a fundamental “bottom-up” strategy in constructing our Disciplined Equity portfolio. Following the
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firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth
companies that exhibit sustainable competitive advantages and consistent cash flow. After identifying
companies that satisfy our criteria, we value the businesses and develop a high-conviction portfolio of quality
companies at attractive valuations. Our analysis revolves around a rigorous three-step process. We
consider (1) The business model analysis, (2) the management team assessment and (3) the valuation of
each potential investment.
Sustainable Equity
We employ a fundamental “bottom-up” strategy in constructing our Sustainable Equity portfolio. Following the
firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth
companies that exhibit sustainable competitive advantages and consistent cash flow. After identifying
companies that satisfy our criteria, we value the businesses and develop a high-conviction portfolio of quality
companies at attractive valuations. Our analysis revolves around a rigorous three-step process. We consider
(1) The business model analysis, (2) the management team assessment and (3) the valuation of each
potential investment. The sustainable research process starts by evaluating the critical sustainable risks in the
sector in which the company operates as each sector has its own unique risks. Once the material risks have been
identified, we collect and analyze historical data based on company reports and third-party databases such as
Bloomberg and Morningstar’s Sustainalytics. Our analysis compares close competitors and the industry’s overall
sustainability risks and rankings. We then engage with the company to better understand their sustainable drivers
and goals. This analysis culminates in our proprietary Sustainability Scorecard with a rating of “average”, “above
average”, or “below average.” Madison Sustainable Equity will only invest in securities that have “average” or
“above average” ratings.” The Sustainable Equity Portfolio Managers determine the sustainability ratings.
International Equity
We employ a fundamental “bottom-up” strategy in constructing our International Equity portfolio. Following
the firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss we seek to identify companies that have consistently exhibited the
ability to maintain a competitive market advantage through innovative product design, exceptional management,
strong market share and superior profitability. These companies have a true franchise with the potential to generate
various degrees of economic rents while growing faster than the economy. Short-term variations in results,
expectations and capital markets produce numerous opportunities to acquire shares in these companies at
valuations that the team deems attractive relative to their forecast long-term prospects.
Risk
Market Risk
Investing in securities involves risk of loss that each client should be prepared to bear. Typical investment risks
include market risk typified by a drop in a security's price due to company specific events (such as an earnings
disappointment or a downgrade in the rating of a bond) or general market activity (such as occurs in a "bear"
market when stock values fall in general). For fixed-income securities, a period of rising interest rates could
erode the value of a bond since bond values generally fall as bond yields go up.
General Risk of Investing in Securities
All investments in securities involve risk. It is possible that a client’s investment objectives will not be achieved
or that client will lose all or a portion of their investments. Risks in investing in securities may include Alternative
Minimum Tax Risk, Asset Allocation Risk, Call Risk, Capital Gains Tax-Related Risk, Concentration Risk, Credit
and Prepayment/Extension Risk, Currency Risk, Derivatives Risk, Equity Risk, ETF Risks, Fixed Income Market
Capacity Risk, Foreign Security and Emerging Market Risk, Growth Investment Risk, Growth and Value Risks,
Interest Rate Risk, International Risk, Legislative Risk, Liquidity Risk, Market Risk, Mid-Cap Company Risk,
Mortgaged-Backed Securities Risk, Non-Investment Grade Security Risk, Option Risk, Risk of Default, Risks of
General Obligation versus Limited Purpose Bonds, Small Cap Risks, Special Risks Associated with Dividend Paying
Stocks, State Specific Tax Risks, Sustainable Investment Risk, Tax Risk, Unknown Market Risks, and Value
Investing Risk, among others. Although we seek to appropriately address and manage the risks we identified
and disclosed to you in connection with the management of the securities in your account, you should
understand that the very nature of the securities markets includes the possibility that there are additional risks
that we did not contemplate for any number of reasons. We certainly seek to identify all applicable risks and
then appropriately address them, take appropriate action to reasonably manage them and, of course, to make
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you aware of them so you can determine if they exceed your risk tolerance. Nevertheless, the often-volatile
nature of the securities markets and the global economy in which we work suggests that the risk of the unknown
is something you must consider in connection with your investments in securities. Unforeseen events have the
potential to upset the best laid plans and could, in a worst-case scenario, produce the material loss of the
value of some or all the securities we manage for you.
Cybersecurity Risk
The risks associated with computer systems, networks and devices to carry out routine business operations. These
systems, networks and devices employ a variety of protections that are designed to prevent cyberattacks. Despite
the various cyber protections utilized by Madison and other service providers, their systems, networks, or devices
could potentially be breached. Madison and its clients could be negatively impacted as a result of a cybersecurity
breach. Madison cannot control the cybersecurity plans and systems put in place by service providers or any other
third parties whose operations may affect Madison and its clients.
Cash Management and ETFs
A client’s custodian may “sweep” non-invested cash balances in client accounts every day into a money
market or some other cash account selected by the client and offered as a service by the custodian. At the
client’s request, we will recommend the sweep vehicle among the choices offered by the custodian. In
that case, we make a recommendation based on our understanding of the client’s tax status and risk
preferences. Some custodians may not offer a sweep vehicle and in such cases, uninvested cash balances may
be a deposit of the custodian’s bank subject to FDIC limits for each, separate account.
Cash sweeps generally fall into four (4) categories: (1) government money market funds, (2) prime rated
money market funds (commercial paper), (3) tax-exempt money market funds (municipal vehicles), and (4)
bank sweep accounts or deposit accounts. The process and mechanics are the same for equity and fixed
income clients.
In some situations, often at a client’s request or in connection with a specific investment strategy, we may
invest client accounts in exchange traded funds ("ETFs") or other investment companies. To the extent
any account is so invested, you should understand that the ETF or other investment company itself pays the
manager of the fund an investment advisory fee like most other investment companies. Therefore, in addition
to the fee you pay to us to manage your account, you will indirectly pay your pro rata portion of the management
fee of the ETF or other investment company in which your account is invested. That fee is described in the
offering materials (prospectus) for the ETF or other investment company.
Class Action Settlements
Although we may be authorized to vote proxies in client accounts as described herein in the section entitled,
“Voting Client Securities,” we will not handle or otherwise process any potential “class action” claims or similar
settlements that clients may be entitled to for securities held in client accounts. Clients will receive the
paperwork for such claims directly from their account custodians or, if we receive the forms on behalf of a
client, we will promptly forward them to the client to complete. Each client should verify with his/her/its
custodian or other account administrator whether such claims are being made on the client’s behalf by the
custodian or if the client is expected to file such claims directly.
DISCIPLINARY INFORMATION
There are no legal or disciplinary events that we believe are material to a client’s evaluation of our business
or the integrity of our management.
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Investment Adviser Affiliates
Madison Investment Holdings, Inc. is our parent company. Madison Asset Management, LLC is an investment
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adviser affiliate registered with the SEC. Each “Madison” entity shares personnel and resources at our
Madison, Wisconsin, and Milwaukee, Wisconsin offices.
Registration does not imply a certain level of skill or training.
Investment Company Affiliates
Our affiliate, Madison Asset Management, LLC, acts as investment adviser to the Madison Funds, the Ultra Series
Fund, and the Madison ETFs. Some of our officers hold offices in each of the investment companies affiliated with
Madison Asset Management, LLC. Jill Friedow serves as an interested Trustee of Madison Funds and Ultra Series
Fund, and Leslie Oliversen serves as an interested trustee of the Madison ETFs.
As an affiliated company, we receive management fees indirectly through Madison Asset Management, LLC
and we share offices and personnel at our Madison, Wisconsin headquarters. Please refer to the subsection
entitled, “Investments in Affiliated Funds and ETFs” in the Fees and Compensation section herein.
Broker-Dealer Affiliate
We also have an affiliated broker-dealer, MFD Distributor, LLC, for the limited purpose of serving as the distributor
of our affiliated mutual funds and ETFs (Madison Funds, Ultra Series Fund, and Madison ETFs). MFD
Distributor, LLC does not perform any other brokerage activities, has no employees of its own and other than
its mutual fund services, the broker-dealer engages in no trades, transactions or other brokerage activities
whatsoever. It is not permitted to perform any trades for our clients, including the accounts of our affiliated
mutual fund portfolios, and does not carry customer accounts. Several our employees are registered
representatives of MFD Distributor, LLC so that they can make offers of our affiliated funds to the public.
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Our Code of Ethics
We impose restrictions upon ourselves, and any person associated with us in connection with the purchase or sale,
directly or indirectly, for their own account or accounts controlled by them, of securities recommended to or
purchased for clients. We maintain strict guidelines and a Code of Ethics for all our employees designed to assure
that we, and persons associated with us, may not benefit, directly or indirectly, from transactions made for the
accounts of clients and that no other conflict of interest exists.
Generally, employees may not trade in any securities that are held in client portfolios or are being traded in client
portfolios, except under a de minimis exception. Employees are also prohibited from investing in IPOs. Madison’s
officers and employees are required to pre-clear securities trades in order to avoid a conflict of interest between
individual and client interests. As a general guideline, employees may not purchase or sell a security which, to his
or her knowledge or belief, is under consideration as an acquisition or sale by a client or any Madison Fund or
Madison ETF. Our Code of Ethics contains various exemptions for personal securities trades that we believe do
not involve potential conflicts, such as transactions in Treasury Securities, open-end mutual funds, and securities
that we will not purchase for clients.
We may manage accounts for employees in the same manner as other clients utilizing the same model or
composite provided that, in order to avoid any potential conflicts of interest, all transactions for employee accounts
managed by Madison will typically occur after we have completed trading for all non-employee client accounts in
the same model or composite. Specifically, when entered concurrently with client accounts, employee accounts
and/or internal products will always trade last in any trading rotation (see “Brokerage Practices” herein). If employee
accounts and/or internal products are entered after client accounts, they will wait until all other client accounts are
complete before trading.
With permission, employees may also invest in private placements and similar non-public offerings, some of which
we may also recommend as a non-discretionary investment to certain clients of our firm or its affiliates for which
such investment (“alternative investments”) might be suitable. If investments in alternative investments are both
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suitable to you and an otherwise permissible investment in your account, you should understand that our employees
will have a potential conflict of interest with you in the event the participation in any alternative investment is “cut-
back” or otherwise limited because it is oversubscribed. A copy of our Code of Ethics is available to any person
upon request.
Prohibition on Use of Insider Information
We also adopted policies and procedures to prevent the misuse of “insider” information (material, non-public
information). A copy of such policies and procedures is available to any person upon request.
BROKERAGE PRACTICES
In General
Unless we receive specific directions from a client regarding the placement of brokerage business, we will
select the brokers and dealers to effect client transactions. Our first consideration in selecting a broker is
whether the broker will provide the best execution of the desired transaction. In addition to best execution
price, selection is based on the overall reasonableness of brokerage commissions paid and consideration of
a variety of other factors. An important consideration is the receipt of research products, research services,
access to brokerage firm analysis, and the availability of economic data, market data and research. Also
important is the availability of quotations, statistics and other investment decision-making aids. See the
discussion below entitled, “Research and Soft Dollar Benefits.”
Trading of Bonds
The majority of bonds are not traded on listed exchanges, but rather are purchased from or sold to brokers or
dealers. Each broker/dealer maintains an inventory of bonds (bond “positions”) that it owns as a principal or
transacts as an agent on behalf of another customer. The number and value of bonds that each broker holds
varies, depending on the brokerage firm’s size, financial strength and involvement in the bond market. No one
firm dominates this market or provides substantially all the buying/selling needs of a particular money
manager for all its clients.
We use a three-step process to buy/sell bonds for client accounts depending upon how the client has
instructed us to trade on their behalf: (1) “free to trade” – if, with respect to a client account, we are free to
choose the broker/dealers we wish to trade with, we typically contact at least three broker/dealers before
executing a trade in order to seek best execution; (2) “in competition” – for client accounts that require us to
include a designated broker/dealer in our list of trading partners, we will put that broker in competition with
others and select the broker who provides us with best execution (in the event of a tie between brokers, the
designated broker receives the trade); and (3) “directed” – if a client has directed us, through written
notification, to trade with a specific broker/dealer, we will negotiate directly with that broker in order to execute
trades on that clients behalf. The “directed” trade process begins by us asking the broker/dealer for a specific
issue to be purchased. We will specify the targeted issue with respect to issuer, sector, maturity, coupon and
yield/spread objectives. We will also provide the required block size for all clients using that broker/dealer
and/or custodian. The broker is asked to offer the targeted issue or, if they cannot, other possible issues that
are substantially similar substitutes. The broker will offer any bonds meeting our criteria available in its current
inventory. If the broker/dealer cannot offer our targeted security and cannot offer a substantially similar
substitute, we will work closely with the broker to locate suitable bonds from other broker/dealers or their
customers. When the “directed” clients designated directed broker confirms a specific transaction, the
applicable commission agreed upon in advance by the client shall be received by the broker/dealer acting as
principal, regardless of whether the bonds were acquired directly from the directed broker/dealer or indirectly
from another broker/dealer. The commissions paid by “directed” clients may differ from other “non-directed”
clients due to the trade size, security specifics, or total arrangement between the client and their broker. These
practices are followed unless they are specifically modified or limited by us or the client.
We believe this process to be in our clients’ best interest because it gives clients access to the best priced,
most attractive securities from several dealers. By aggregating the purchases or sales of a broader base of
clients, including those who use other brokers and/or custodians, and working to find the best options for
executing broker/dealers we seek increase competition and find bonds available in larger blocks, resulting in
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better overall execution prices.
In connection with accounts for which we act as a sub-adviser for programs sponsored by another adviser
and for which there is a “fee in lieu of commission” or similar “wrap fee” arrangement, in most circumstances
we will not trade with the program sponsor in recognition that commissions are often included in the price of
bonds. This restriction may be imposed on us by the program sponsor or implemented at our discretion. It is
designed to avoid potential conflicts of interest or duplicate commission payment.
In our efforts to achieve best execution of portfolio transactions, we may trade securities for client accounts
by utilizing electronic marketplaces or trading platforms. Some of these electronic systems may impose
additional service fees. We may pay these fees directly to the provider of the service or these fees may be
included in the execution price of a security. Our intention is that we will only use such systems and incur
such fees if we believe that doing so helps us to achieve the best execution of the applicable transaction,
taking into account all relevant factors under the circumstances. For example, we will consider the speed of
the transaction, the price of the security, the research we receive (in equity transaction effected in this
manner), our ability to block the transaction and other factors discussed in this Brokerage Practices section.
Trading of Common Stocks
When we trade the same security in more than one client account, we generally attempt to aggregate trades
in order to create a “block transaction” or a sequence of aggregated block transactions containing clients of
the same type. Generally, buying and selling in blocks helps create trading efficiencies, prompt attention and
desired price execution. We may block transactions among clients of our firm and among clients of our
subsidiary investment adviser affiliates that share our resources and personnel in our Wisconsin office. If,
for any reason, we cannot block transactions, we will follow the procedures described below under “Trade
Allocation Practices.”
For accounts utilizing one or more of the firm’s asset allocation strategies, we will place all or substantially
all transactions to purchase or sell common stocks with the client’s “directed” broker, when appropriate or
required. (see the discussion herein entitled, “Directed Brokerage and Compensation for Client Referrals.”)
Whenever applicable, we will attempt to block or aggregate trades for clients who use the same directed
brokers in order to create a “block transaction” unless we believe that best execution can be achieved without
blocking because, for example, of the high liquidity of the security, the size of the transaction or other factors
that we consider in seeking to achieve best execution of client transactions in equity securities. (Mutual fund
securities traded in client accounts are transacted at net asset value, so blocking of transactions is not
necessary for accounts holding such securities.)
For transactions in securities other than mutual fund shares, the commission amount and per share
commission rate will differ between our clients with directed brokerage relationships versus those clients who
do not have such relationships, due to the dollar value and the size (number of shares) of the trade for each
account and the relationship between the client and their broker. Because each client may differ in portfolio size,
investment objective, equity exposure and the extent of the relationship with their broker, we do not negotiate
commission discounts on the block transaction itself.
We seek to achieve best execution when we execute equity (stock) transactions for our clients. We consider a
variety of factors when determining and analyzing our success in achieving best execution, including, among
other factors, the speed of a transaction, the price at which the transaction is executed, the service provided
by the executing broker and any costs involved. There are myriad factors that go into achieving best execution
for our clients. Some factors we consider include price, access to block liquidity, avoidance of toxic order flow
and commission rates. When permitted, we believe blocking orders in like securities for clients helps prevent
any client in a particular equity strategy from being disadvantaged in connection with regard to best execution
compared with any other client whose account we manage under the same strategy.
Since directed broker clients trade with their directed brokers, clients within a strategy will not necessarily buy
or sell a security at the same price or at the same time as other clients within that strategy. As a result,
performance among clients within a strategy may vary.
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Trade Allocation Practices
When the firm has trading authority and brokerage discretion, we seek to allocate trades fairly across the
various accounts we manage. For discretionary, non-directed client accounts, we generally block all transactions
for such clients in a single transaction or sequential transactions with the same broker. For all directed broker
accounts, including wrap accounts and unified management accounts (UMA), we follow our trade rotation policy
among clients that are transacting in the same security in the same strategy. The trade rotation process for these
clients commences concurrently with the blocked trade for the discretionary non-directed client accounts. The
policy is designed to ensure that we do not trade on behalf of any one client or group of clients in a systematic
manner that favors that one client or group or is otherwise unfair to other clients for whom we do not trade in
the initial blocked transaction or transactions. In these situations, on any given trade, a client's account may
trade first, last or mid-way in the order of trades executed with the goal of long-term rotational trade entry timing
among these client accounts. Decisions regarding whether any client account trades separately from others
are based on liquidity, speed of execution and various other factors.
We will often also add small amounts of additional trades to a previously initiated and ongoing trade if, in our
discretion, we believe that doing so will not affect the execution of the original ongoing trade.
Furthermore, if we determine that a particular “wrap” program sponsor (or designated broker) either has
procedures for transmission of transaction instructions or transaction execution practices that are unusually
time-consuming or lengthy or has transmission/communication problems on a given trading day, we will
periodically deviate from our normal rotation practices and place that sponsor’s (or designated broker’s)
transactions after those of other, similarly situated programs (or clients) in an effort to avoid delays we deem
undue in execution of transactions. In these cases, the deviation may or may not disadvantage such accounts,
depending on market conditions.
Finally, certain accounts subject to non-discretionary capital flow activity such as new accounts, accounts
experiencing contributions or withdrawals, or similarly situated accounts will normally be invested according
to the most recently updated model before existing accounts in the same program (or group of accounts) are
similarly invested. Also, because we share our back-office functions with our affiliates at our Wisconsin
headquarters, in the unlikely event that one of our affiliates seeks to trade the same security as we are trading,
the security would be traded first for the accounts of the first firm whose portfolio managers provided the trade
instructions to our shared trading desk.
Cross Trades
There may be occasions when we will sell a particular security for one of our clients (for example, because the
client needs to raise cash or is changing investment priorities) at the same time that we buy the same type of
security for another client. In such situations, we can reduce transaction costs to both clients by identifying a
particular security and instructing a broker to sell from one account and purchase in the other. This is known
as a “cross trade.” Although we believe the transaction benefits both clients, you should be aware that we
represent the interests of both the selling and buying client in the same transaction, and, as a result, may have
conflicting loyalties at the time we effect a cross trade. For this reason, we always execute such trades through
a third-party broker who determines the respective purchase and sale price based on the market.
Cross trades by investment company clients are subject to additional or separate rules governed by the
Investment Company Act of 1940, as amended. Cross trades involving clients subject to ERISA are generally
prohibited by law and, therefore, we will not include any ERISA clients in brokered cross trades conducted on
a principal basis.
Directed Brokerage and Compensation for Client Referrals
When executing transactions for a client account, we may place all or a portion of the transactions with a broker
with whom the client has a special advisory or consulting relationship. Such transactions are placed with a
broker who may have provided manager selection services, performance measurement services, asset
allocation services, or a variety of other consulting or monitoring assistance to the client, all with the specific
knowledge and full approval of the client.
We will trade with directed brokers even when not explicitly required to do so if the market allows it or the trade
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is of a size that, in our opinion, would not adversely impact the market (in recognition of price and liquidity
factors) under the circumstances. These trades are executed as described in the “Trade Allocation Practices”
discussion herein.
We do not maintain agreements with referring brokers regarding our internal allocation of brokerage
transactions. However, all or a sizable portion of a particular client’s brokerage transaction business may be
directed to a particular broker if the client has directed, agreed or stipulated us to do so. Commissions are not
intended to compensate brokers for client referrals.
With regard to client directed brokerage, we are required to disclose that we may be unable to negotiate
commissions, block or aggregate client orders or otherwise achieve the benefits described above, including
best execution, if you limit our brokerage discretion. Directed brokerage commission rates may be higher
than the rates we might pay for transactions in non-directed accounts, and there may be certain fees associated
with directed brokerage transactions. Also, clients that restrict our brokerage discretion may be disadvantaged
in obtaining allocations of new issues of securities that we purchase or recommend for purchase in other
clients’ accounts. It is our policy that such accounts not participate in allocations of new issues of securities
obtained through brokers and dealers other than those designated by the client. Generally, we encourage each
client to compare the possible costs or disadvantages of directed brokerage against the value of the custodial or
other services provided by the broker to the client in exchange for the directed broker designation. Directing
brokerage may cost clients more money.
Accounts with Different Investment Objectives
It is possible that we or our affiliates may manage accounts of clients whose investment objectives are
substantially different from one another. As a result, it is possible that it would be appropriate for us to sell a
security “short” from one account while holding it “long” in another account. This may occur if we manage an
account that involves significant short-term trading or pursues unique option strategies. In general, our
positions with regard to any security will be net long. We seek to avoid a conflict of interest by attempting to
limit such situations to, for example, an instance in which there is a readily available supply of the security being
purchased or sold and the transactions in a security do not affect its market price.
Research and Other Soft Dollar Benefits
Obtaining the best price and execution of trades is of utmost importance in placing transactions. If a broker
is allowed a commission in excess of that which another broker might have charged for executing the
same transaction, it is done in recognition that such broker’s special services are of great importance to us
and our client(s). Research services furnished by brokers may be used in servicing all our accounts; all clients
benefit from the research received from all brokers with whom we deal.
Although we seek best execution of transactions, you should understand that obtaining research and services
by means of soft dollar benefits represents a conflict of interest since it enables us to receive research that we
might otherwise have to produce ourselves or purchase with our own money.
What is the "research" that is paid for with soft dollars? Research refers to services and/or products provided
by a broker, the primary use of which must directly assist us in our "investment decision-making process" and
not in the management of our firm. The term "investment decision-making process" refers to the quantitative
and qualitative processes and related tools we use in rendering investment advice to our clients, including
financial analysis, trading and risk analysis, securities selection, broker selection, asset allocation, and
suitability analysis.
Research may be proprietary or third party. Proprietary research is provided directly from a broker (for
example, research provided by broker analysts and employees about a specific security or industry or region).
Third party research constitutes payment by a broker, in full or in part, for research services provided by third
parties. Both types of research may involve electronically provided research and electronic portfolio
management services and computer software supporting such research and services. For example, a tool that
helps us decide what might happen to the price of a particular bond following a specific change in interest rates
is considered research because it affects our decision- making process regarding that bond.
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In some situations, we may execute a transaction with one broker and settle the transaction with another
broker. This use of “step-outs” allows us to decouple - to some extent - execution services from research
services. In other words, we may execute a transaction with an “execution” broker and step-out the transaction
- and related commissions - to a broker who provides research services to book and settle the transaction.
We may receive products or services from brokers which we use for both research and for administrative,
marketing or other non-research purposes. In such instances, we make a good faith effort to determine the
relative proportion of our use of such product/service that is for research. Only that portion of the research
aspect of the cost of obtaining such product/service may be paid for using soft dollars. We pay the remaining
portion of the cost of obtaining the product or service in cash from our own resources.
We have an incentive to select a broker-dealer based on our interest in receiving the research or other services
they can provide us. This incentive may conflict with client interests in receiving most favorable execution and
our measurement of favorable execution may differ from that of a client. We believe we pay fair and reasonable
brokerage commissions in return for research products or services provided by brokers. We may use research
products or services provided by brokers in servicing any or all our clients. Although we believe that all clients
of our firm and its affiliates benefit from the research and services received by us from brokers, we may not
necessarily use such research products or services in connection with the client accounts that paid
commissions to or otherwise traded with the brokers providing such products or services. We will share
proprietary research we receive with our affiliates because the cost for such research cannot be unbundled from
the bundled soft dollar commissions we pay. However, we do not share any soft dollars earned for payment
of third party research with our affiliates (other than Madison Asset Management with which we share all
personnel and resources at our Wisconsin office location) since such amounts can be quantified and
unbundled from the cost of execution only.
Our firm has a standing Brokerage Committee consisting of members of our portfolio management and
operations teams. The committee meets at least quarterly to review the quality of brokerage execution obtained
on behalf of our clients, to monitor our use of soft dollar research and other services received in connection
with client transactions and to review and compare the quality of broker services provided. During our last
fiscal year, our Brokerage Committee established an estimated equity brokerage commission budget in
advance that reflected our estimate of the most value to our firm and its clients for research and other services,
if any, provided by the broker-dealers to which we direct client transactions. The committee was satisfied with
the quality of brokerage obtained by our firm for its clients.
Unmanaged and Non-Discretionary Account Assets
Most accounts accepted by Madison are “Managed Accounts,” meaning Madison has investment discretion
over those accounts. Madison will not accept individual security instructions and will not place trades at the
direction of the client in a Managed Account, except in very limited circumstances. As an accommodation,
for specified assets that are not managed by Madison or are otherwise not subject to investment
management discretion by Madison but which are maintained in the same account as the assets managed for a
client by Madison so that the client has a consolidated account statement of all assets and for which the power
of attorney given to Madison to trade the account applies (referred to as “Accommodation Account Assets”),
at client’s request, we will relay client-directed trade instructions to the client’s designated broker for
settlement at the client’s designated custodian pursuant to the client’s negotiated broker commission
schedule. Although we will relay such information, it is the client’s responsibility to contact his/her/its broker
directly to ensure the timeliness of any transactions in Accommodation Account Assets. In all cases, if a client
desires Madison to initiate any securities transactions in the client’s Accommodation Account Assets, the client
should understand that Madison is not a broker and that any such instructions may not be communicated to
the client’s designated broker on as timely a basis as they would have been had the client contacted the
client’s broker directly. Clients should understand that Madison accepts no responsibility for losses to client’s
Accommodation Account Assets resulting from Madison’s failure to timely relay client instructions as described
above, or from Madison’s failure to accurately relay such instructions.
Any instructions regarding Accommodation Account Assets must be provided orally to Madison personnel to
ensure that the instructions are received and promptly confirmed in writing by letter or e-mail. Madison will, in
turn, confirm a client’s instructions in this manner, but such confirmation is not a brokerage transaction
confirmation. Because Madison either does not manage or does not have discretion (or both) over
Accommodation Account Assets, each client with Accommodation Account Assets is responsible for
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reviewing the confirmation statement from its broker to ensure that the client-directed trade was
communicated correctly. Clients should contact Madison and the client’s broker immediately if the client’s
instructions regarding its Accommodation Account Assets do not appear to conform to the client’s intent.
Finally, there may be occasions where Madison is unable to arrange to execute a client’s desired instructions.
This may occur, for example, if the client’s request requires the use of a margin account and the account
managed by Madison is a cash account. In such situations, the client should establish a separate account
to accomplish its transactions directly with its selected broker. Madison will not normally manage assets for
clients in margin accounts.
REVIEW OF ACCOUNTS
We review our client accounts at least quarterly. We do not have a limitation on the number of client accounts
assigned to any particular account officer, nor is there a precise sequence or review schedule. All portfolios
are reviewed continuously rather than periodically. Accounts are reviewed by our portfolio management
professionals. The review may include holdings, aggregate statistical composition of factors such as sector
weightings, and comparison to any relevant benchmarks and investment policies. Triggering factors could be
major market moves, new information regarding specific holdings, or the passage of time. Investment strategy
meetings usually occur each month. These meetings include a review of factors such as economic
conditions, government policy, sector valuations, and other factors which might be expected to affect portfolio
performance. We then review portfolios for any changes that might be needed due to strategy shifts developed
in the investment strategy meeting. The participants in this process include portfolio managers, research
analysts and senior management.
We offer to furnish account reports to non-wrap account clients on a quarterly basis (wrap account clients receive
their client reports from the sponsor of their wrap account). Our non-wrap clients also receive separate monthly
accounting reports from their portfolio custodian detailing all cash and asset transactions and activity. In
general, meetings with clients are held quarterly or less frequently, according to the stated desires of each
client. Reports include an analysis of all assets under management, and current and historical performance.
CLIENT REFERRALS AND OTHER COMPENSATION
There may be occasions when we pay a percentage of the fee, we receive from accounts that have been
referred to us to the person making the referral (a “solicitor”). In such cases, you will receive a separate written
disclosure statement from the solicitor before you open your account with us that will explain, among other
things, the nature of our affiliation with the solicitor (if any) and a description of the compensation the solicitor
will receive from us. Our policy is that if we pay such referral fees to a solicitor for any account, the fee schedule
applicable to that client’s account will be the same as the schedule that would have applied to accounts of similar
size receiving similar services where no referral fees are paid.
CUSTODY
We require each client to select a qualified custodian to hold its account. We will not accept custody of client
funds or securities, other than the deduction of management fees from the client’s account at the custodian.
Each client’s qualified custodian (bank or broker-dealer) will send quarterly or more frequent account
statements directly to our clients. Clients are urged to compare the account statements they receive from their
qualified custodians with the quarterly account statements we normally provide. Minor variations may occur
because of reporting dates, accrual methods of interest and dividends, and other factors. The custody
statement is the official record of your account for tax purposes.
INVESTMENT DISCRETION
Please refer to the discussion entitled, “Advisory Business – Clients invest with Madison in the following manner.”
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VOTING CLIENT SECURITIES – PROXY VOTING SUMMARY
When you give us authority to vote proxies for securities held in your account, we do not assume the role of an
active shareholder. Rather, if we are dissatisfied with the performance of a particular company, we will generally
reduce or terminate our position in the company rather than attempt to force management changes through
shareholder activism.
Nevertheless, our goal is to vote all proxies in our clients’ best interests. For practical purposes, unless we
make an affirmative decision to the contrary, when we vote a proxy as the Board of Directors of a company
recommends, it means we agree with the Board that voting in such manner is in the interests of our clients as
shareholders of the company for the reasons stated by the Board. However, if we believe that voting as the
Board of Directors recommends would not be in a client’s best interests, then we must vote against the Board’s
recommendation.
We will vote against the Board of Directors recommendation if the Board recommends an action that could
dilute or otherwise diminish the value of your position. This may occur if we are unable to liquidate the affected
securities without incurring a loss that would not otherwise have been recognized absent management’s
proposal. This may also occur if the action would cause the securities held to lose value, rights or privileges
and there are no comparable replacement investments readily available on the market. We may vote in a
manner that could diminish the value of your position in the short-term if we believe it will increase the value in
the long-term and we are holding the security in your portfolio for the long-term.
In the unlikely event that we are required to vote a proxy that could result in a conflict between your best
interests and the interests of our firm, we may alert you or your representative in advance to obtain your
consent or direction on how to vote a proxy under such circumstances. In general, however, in the event of a
conflict, we will seek the advice of a knowledgeable, independent third party as to how to vote.
If you would like to know how we voted any proxy in your account, please contact your client service
representative and he or she will give you that information. If you are not sure who your client service
representative is, call us at 800-767-0300 and we will be happy to answer your questions. You may also request
a complete copy of our written proxy voting procedures by calling us at 800-767-0300 to request a copy.
FINANCIAL STATEMENTS
Not applicable.
PERFORMANCE PRESENTATION STANDARDS
The firm claims compliance with the Global Investment Performance Standards (GIPS®). The firm is a
registered investment adviser. To receive a list of composite descriptions and/or a presentation that complies
with the GIPS standards, contact us at the address and/or phone number on the front page of this brochure.
REPRESENTATIVE CLIENT LIST
Corporate, municipal, and other institutional clients may be identified as such in our firm’s representative client
or reference lists (the identities of individual, i.e. “natural person,” clients are never so disclosed absent written
client permission).
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PRIVACY POLICY
Why?
What?
How?
Reason we can share your personal information
Can you limit this sharing?
Does Madison
Investments
share?
Yes
No
For our everyday business purposes—
such as to process your transactions, maintain
your account(s), respond to court orders and
legal investigations, or report to credit bureaus
Yes
No
No
We don’t share
For our marketing purposes—
to offer our products and services to you
For joint marketing with other financial
companies
Yes
No
For our affiliates’ everyday business
purposes— information about your transactions
and experiences
No
We don’t share
For our affiliates’ everyday business purposes—
information about your creditworthiness
No
We don’t share
For nonaffiliates to market to you
Questions?
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Rev. 12/2023
Who we are
What we do
How does Madison protect my
personal information?
How does Madison collect my
personal information?
To protect your personal information from unauthorized access
and use, we use security measures that comply with federal law.
These measures include computer safeguards and secured files
and buildings.
We collect your personal information, for example, when you
• Open an account or provide account information
• Pay your bills or make deposits or withdrawals from your
account
• Give us your contact information
We also collect your personal information from other companies.
Federal law gives you the right to limit only
Why can’t I limit all sharing?
•
•
•
sharing for affiliates’ everyday business purposes—
information about your creditworthiness
affiliates from using your information to market to you
sharing for nonaffiliates to market to you
State laws and individual companies may give you additional
rights to limit sharing.
Definitions
Affiliates
Companies related by common ownership or control. They can be
financial and nonfinancial companies.
• Our affiliates include companies with a common "Madison,”
name; financial companies such as Madison Funds and MFD
Distributor.
Nonaffiliates
Companies not related by common ownership or control. They
can be financial and nonfinancial companies.
• Madison does not share with nonaffiliates so they can market
to you.
Joint marketing
A formal agreement between nonaffiliated financial companies
that together market financial products or services to you.
• Madison does not jointly market.
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Additional Brochure: MIA MAS DISCLOSURE BROCHURE WITH SMC (2026-03-20)
View Document Text
Madison Investment Advisors, LLC
Disclosure Brochure for Multi-Asset Solutions
550 Science Drive
Madison, WI 53711
800-767-0300
March 2026
www.madisoninvestments.com
For clients other than Multi-Asset Solutions, please refer to the separately
provided general Disclosure Brochure for Madison Investment Advisors, LLC.
information about
This brochure provides
the
qualifications and business practices of Madison
Investment Advisors, LLC. If you have any questions
about the contents of this brochure, please contact us at
800.767.0300. The information in this brochure has not
been approved or verified by the United States Securities
and Exchange Commission or by any state securities
authority.
Investment
information about Madison
Additional
Advisors, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
IARD No. 110297 SEC File No. 801-52751
Exhibit to Part 2
Madison Investment Advisors, LLC
Summary of Material Changes to Disclosure Brochure
For Multi-Asset Solutions
(Including Private Wealth Management and Institutional Clients)
550 Science Drive
Madison, WI 53711
800-767-0300
March 2026
www.madisoninvestments.com
The were no material changes to the firm’s Disclosure Brochure since the most recent update of the
brochure (Disclosure Brochure dated March 2025).
Additional information about Madison Investment Advisors also is
available on the SEC’s website at www.adviserinfo.sec.gov.
TABLE OF CONTENTS
ADVISORY BUSINESS ....................................................................................................................... 1
FEES AND COMPENSATION ........................................................................................................... 3
PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT ............................. 5
TYPES OF CLIENTS ............................................................................................................................ 5
METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........... 6
DISCIPLINARY INFORMATION ..................................................................................................... 10
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................................. 10
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING ............................................................................................................ 11
BROKERAGE PRACTICES ............................................................................................................. 12
REVIEW OF ACCOUNTS ................................................................................................................. 17
CLIENT REFERRALS AND OTHER COMPENSATION ........................................................ 17
CUSTODY .............................................................................................................................................. 17
INVESTMENT DISCRETION ........................................................................................................... 18
VOTING CLIENT SECURITIES – PROXY VOTING SUMMARY ......................................... 18
FINANCIAL STATEMENTS ............................................................................................................. 18
REPRESENTATIVE CLIENT LIST................................................................................................. 18
PRIVACY POLICY ............................................................................................................................... 19
ADVISORY BUSINESS
Our Firm and Its History
“Madison” and/or “Madison Investments” is the unifying tradename of Madison Investment Holdings, Inc., Madison
Asset Management, LLC, and Madison Investment Advisors, LLC. The registered funds managed by Madison
(“Madison Funds”) and the exchange-traded funds managed by Madison (“Madison ETFs”) are distributed by MFD
Distributor, LLC. MFD Distributor, LLC is registered with the U.S. Securities and Exchange Commission (“SEC”)
as a broker-dealer and is a member firm of the Financial Industry Regulatory Authority. Each Madison entity
shares personnel and resources at our Madison, Wisconsin headquarters.
Based in Madison, Wisconsin, Madison fosters a reputation for its risk-sensitive investment philosophy and
active bond and equity strategies since the founding of our parent company, Madison Investment Holdings,
Inc., in 1974. The clients of our firm and its affiliates who entrust us with their assets include financial
intermediaries, institutional funds, pension accounts, foundations, endowments, corporations, municipalities
and insurance companies. The Madison investment philosophy is “Participate and Protect®” which reflects
our investment goals of achieving consistent investment returns while limiting portfolio risk. Our expectation is
that investors will participate in market appreciation during bull markets and be protected during bear markets
compared with investors in portfolios holding more speculative and volatile securities. There is no assurance
that these expectations will be realized.
Our organization has offices in Madison, Wisconsin and Milwaukee, Wisconsin.
Our Services
Our core expertise is active bond management (including corporate, government, and municipal bonds), risk-
managed equity management (primarily common stocks) and personalized balanced portfolios. Services include
the management of a wide range of fixed income, balanced and equity portfolios. In addition to the types of securities
described above, we may invest in mutual funds and exchange traded funds (“ETFs”), including the Madison Funds
and Madison ETFs (as appropriate), preferred stocks, government agency obligations, money market instruments
and such other securities that we may select, unless expressly limited by written direction or client guidelines. We
may also present clients with opportunities to invest in private placements and alternative investments and to utilize
the services of third-party investment advisers and offer fee-based financial planning services.
Discretionary Management.
We have discretionary authority to make determinations regarding the securities that are to be bought and sold, as
well as the quantities of such securities, for most clients. Such authority is provided in our contract with each client.
In many cases, this discretion is subject to mutually agreed upon investment guidelines relative to the client’s
portfolio. We have model portfolio guidelines available for clients to adopt, in whole or in part, if they do not have
their own. Client investment guidelines may or may not limit the scope of potential investments. As a result, clients
can impose restrictions on investing in certain securities or types of securities. Within client guidelines and
instructions, our portfolio managers make decisions as to the nature and quantity of securities to be bought or sold.
Non-Discretionary Management
We may manage customized investment solutions client accounts, in whole or in part, on a non-discretionary basis.
When managing assets on a non-discretionary basis, we will seek client approval or concurrence with investment
recommendations or may simply monitor investments on behalf of clients and make recommendations regarding
whether we believe the client should purchase securities or sell, add to or trim securities already owned by a client.
In the same manner, we may monitor the investment performance of third party investment advisers and asset
managers that a client selects either independently or as a result of our recommendation and make
recommendations regarding whether we believe the client should establish, eliminate, increase or reduce an
allocation to a third party manager. With respect to alternative investments, we do not have discretion, nor do we
recommend alternative investments, which are subscribed to directly by clients. With prior approval, employees of
the adviser may personally (directly or indirectly) invest in alternative investments after clients have been given the
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opportunity to consider such investments, if such investment might be appropriate for the client and the client has
indicated it wishes to invest in alternative investments on a non-discretionary basis. Such investment by employees
could present a conflict of interest. In connection with non-discretionary management we may provide additional
services, such as performance reporting on discretionary, non-discretionary and unmanaged assets.
Ancillary Investment Advisory Services
For certain clients, we provide financial planning services that do not involve the active management of client
accounts, but instead focus on a client’s overall financial situation at a particular point in time. To assist in providing
these services Madison reviews investments, asset allocation, risk management, retirement plans, estate plans,
and other areas. Our goal in providing financial planning services is to help individuals identify long-term financial
or retirement goals, determine asset allocations plans, or develop lifetime income plans.
We will meet with each financial planning client to determine the client’s personal financial situation and objectives
and to analyze the client’s financial documentation. As applicable, we then review the client’s assets and liabilities,
investment portfolio, risk tolerance assessments, financial and retirement goals, retirement income streams,
insurance policies, and other areas relevant to the client’s financial circumstances. We will then provide the client
with a written financial plan and meet with each client to explain the financial plan and our recommendations.
However, Madison’s financial planning services are based on the information received from the client, and it is the
client’s responsibility to accurately communicate their financial information and any changes such information to
Madison for an accurate and current plan. Unless specifically instructed by a client in writing, Madison is not
responsible for executing or carrying out any recommendations made in connection with its financial planning
services.
Use of Unaffiliated Subadvisers
If authorized by a client in the investment management agreement, we may delegate the management of all or a
percentage of a client’s account to one or more unaffiliated subadviser, which may have existing subadvisory
relationships with Madison’s other clients including the adviser’s proprietary mutual funds. We would delegate
management if the unaffiliated subadviser has a particular investment expertise that we believe would be suitable
to the client and conforms to the stated investment policies of the client’s account. For example, we may delegate
a percentage of a client’s account for management of international equities or a small cap strategy, if suitable. With
these services we do not select individual securities for the client’s account. The unaffiliated subadvisers buy and
sell securities over time as they manage the client’s assets on Madison’s behalf. To avoid any potential conflict of
interest, we do not engage in any referral or other fee sharing arrangements with an unaffiliated subadviser.
However, there is a dual fee structure of subadvisory arrangements for clients. In addition to our fee for management
and oversight of the account, as advisor, the subadviser will also charge a fee on the portion of the assets for which
the subadviser provides management. For a description of this fee, along with services offered, the client should
refer to the unaffiliated subadviser’s Form ADV Part 2A Disclosure Brochure, the advisory contract, or other
disclosure documents.
Madison will provide on-going review and oversight of any subadviser that we use. Madison will review and monitor
the performance of any subadviser based on both absolute and comparative performance to benchmarks. Among
other considerations, Madison will also review and monitor the qualifications and disclosures of any subadviser that
we use. If authorized by a client, Madison retains the discretionary authority to hire and/or replace any subadviser,
when warranted by the circumstances, as part of Madison’s engagement to manage the client’s account consistent
with the stated investment objectives and policies.
Our Assets Under Management
As of December 31, 2025, Madison Investment Advisors, LLC managed approximately $24.4 billion (approximately
$13.8 billion in assets on a discretionary basis and approximately $10.6 billion on a non-discretionary basis).
Together with our affiliated investment advisory firms described below in the section entitled, “Other Financial
Industry Activities and Affiliations,” the Madison organization managed approximately $28 billion in assets on a
discretionary and non-discretionary basis as of December 31, 2025.
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Madison Investment Advisors may manage customized investment solutions accounts on a fully discretionary basis,
on a fully non-discretionary basis or we may manage some client assets on a discretionary basis and some on a
non-discretionary basis depending on the investment objectives and strategies of the client.
FEES AND COMPENSATION
Fee Schedules
The specific manner in which Madison charges its fees for investment advisory services (discretionary and non-
discretionary) is established in each client agreement. The structure and level of our advisory fee will vary by client
based upon the services provided and other considerations deemed relevant by Madison, including:
• The nature of the relationship with the client;
• The existence of another account relationship with the client;
• The total value of assets managed or expected to be managed;
• Unique or special conditions specific to a client;
• The client’s portfolio guidelines;
• The client’s servicing requirements;
• The client’s relationship to the firm; and/or
• Asset type or other investments.
The advisory fee typically takes the form of a percentage of assets under portfolio management and/or advisement,
ranging up to 1.00% per annum. Madison may charge a minimum quarterly fee of $1,500, depending upon the size
of the account and the services provided to the client.
Planning
Our fees for financial planning will be individually determined based on the time required to complete the financial
plan, the complexity of the client’s situation, the nature of the services being provided, and any on-going annual
financial planning services. We will provide an estimate for financial planning fees in the Client Engagement Letter
at the start of the relationship. Prior to commencing financial planning services, the client will be required to enter
into an agreement for services which will detail the fees agreed upon.
Fees for financial planning will be provided on a fixed fee basis. Fixed fees will typically range from $500-$5000
depending on the specific service requested, the nature and complexity of the client’s circumstances, and the
qualifications, training and experience of the individuals performing the service.
In certain instances, financial planning may be performed in conjunction with the investment management of the
client’s account. When both services are provided, we may choose to waive the financial planning fees for the client,
depending upon the individual circumstances of the client and the complexity of the situation.
Note that depending upon the amount of the client’s assets, Madison may be paid more for providing investment
advisory services as opposed to financial planning services. Therefore, in certain circumstances Madison has a
financial incentive to recommend the use of Madison’s investment advisory services (including the Madison Funds
and/or Madison ETFs) in its financial plan.
How We Are Paid
For investment management services, we generally require fees to be computed and payable quarterly in advance,
based on the valuation of assets under management on the last day of the prior quarterly period. The value of non-
discretionary assets is based on the valuation reported by the applicable custodian, third-party and/or the value
reported by the issuer of any alternative investments, as applicable. To the extent the issuer of any alternative
investments does not report a value as of the applicable valuation date, the value used to calculate fees will be the
most-recently reported value (which may be cost) of the investment. We may also charge a flat fee (based on level
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of assets) for specialized performance reporting done at a client’s request for reporting on discretionary, non-
discretionary and unmanaged assets.
Clients may select whether they prefer to authorize and direct the custodian to automatically deduct Madison’s fees
from their accounts or for Madison to send them a bill for fees incurred. For financial planning services, up to 50%
of the fee may be due upon signing of a financial planning agreement or acceptance of the engagement letter, with
the balance due upon delivery of the financial plan. In the event of termination of the client agreement, any collected
but unearned fees for these services will be promptly refunded to the client upon termination, and any earned but
unpaid fees will be due and payable. In no event will a fee be collected for services that will not be completed within
six (6) months of the prepayment.
Refunds of Advance Fees Paid
We may not change our fees without sixty (60) days’ advance notice. In the event of the termination of our
services, any unearned portion of fees previously paid is prorated and fully refundable. A client may terminate an
agreement with us at any time by written notice to us.
Other Fees You Should Understand
Madison does not custody client assets and each client must appoint a custodian. Our fees are exclusive of
administration expenses, brokerage commissions, transaction fees, fund expenses, custody fees and other related
costs and expenses which shall be incurred by a client. Clients incur certain charges imposed by custodians,
brokers, third-party managers and other third parties such as fees charged by managers, custodial fees, deferred
sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes
on brokerage accounts and securities transactions.
When beneficial to the client, certain transactions may be effected through brokers other than the account custodian,
in which event, except in situations in which the custodian has waived the additional fee, the client generally will
incur both the fee (commission, mark-up/mark-down) charged by the executing broker and a separate “trade-away,”
“step-out” and/or prime broker fee charged by the custodian. Clients should review custodial agreements for
additional detail on the fees charged.
We may not change our fees without sixty (60) days’ advance written notice. In the event of the termination of our
services, any unearned portion of fees previously paid is prorated and fully refundable. A client may terminate an
agreement with us at any time by written notice to us.
Private funds, mutual funds, closed-end funds, ETFs, structured products, and other pooled investment vehicles
are subject to commissions, fees and expenses which are disclosed in the fund’s prospectus or offering documents.
Such charges, fees and commissions are exclusive of and in addition to our advisory fee. Clients may be charged
a sales load for any mutual funds where applicable.
Many funds offer multiple share classes available for investment based upon certain eligibility and/or purchase
requirements. For instance, in addition to more commonly offered retail mutual fund share classes (typically, Class
A (including load-waived A shares), B and C shares for mutual funds), some funds offer institutional share classes
or other share classes specifically designed for purchase by an account for a fee-based investment advisory
program. These share classes commonly feature higher transaction costs and/or minimum purchase criteria that
limit availability to larger transactions. Madison is not obligated to aggregate client investments for purposes of
meeting institutional share class criteria or similar eligibility requirements. Accordingly, clients may not be invested
in the share class (regardless of the type of fund structure – e.g., mutual fund, closed-end fund, hedge fund, private
equity fund or other investment vehicle) with the lowest fees and/or lowest expense ratio for which a client may
otherwise qualify.
Investments in Affiliated Funds and ETFs
Where Madison determines to allocate to proprietary products, such as the Madison Funds and/or Madison ETFs,
to the extent permitted by applicable law, Madison and its affiliates will generally be entitled to earn more fees than
if Madison had allocated to non-proprietary products as Madison and/or its affiliates earn an asset-based advisory
fee for managing the proprietary products in addition to the advisory fee earned to Madison with respect to such
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allocations. This practice creates a conflict of interest because Madison and its affiliates do not receive fees from
non-proprietary products and thus receive an additional layer of fees when proprietary products are utilized. To
manage this conflict, Madison performs the same selection and ongoing monitoring processes for proprietary
products as it performs for non-proprietary products. Given Madison’s extensive knowledge of the proprietary
products, including how they are best utilized in various asset allocation strategies, Madison generally has a
preference for the proprietary products over non-proprietary products with a similar investment strategy, which is
likely to result in a larger allocation to proprietary products relative to non-proprietary products across Madison’s
clients.
With respect to retirement client assets, Madison must comply with applicable requirements of ERISA and/or the
Internal Revenue Code. These requirements include, but are not limited to, disclosure and avoiding double fees for
retirements plans and IRAs. For retirement client assets subject to ERISA and/or the Internal Revenue Code,
Madison will either waive the portion of the advisory fee that is attributable to the client’s assets invested in a
Madison Fund and/or Madison ETF or rebate the client’s advisory fee by an amount equal to the fee earned by
Madison from the Madison Fund and/or Madison ETF with respect to such client’s investment.
PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT.
We may entertain requests by certain “qualified clients,” as defined by Rule 205-3(d) under the Investment Advisers
Act of 1940, as amended (“Advisers Act”) to enter into an advisory contract that provides for compensation on the
basis of a share of the capital gains upon, or the capital appreciation of, the qualified client’s funds. This is commonly
referred to as a “performance fee.”
If we were to manage both accounts that are charged a performance-based fee and accounts that are charged an
asset based fee as described above in the section, “Fees and Compensation,” we would have an incentive to favor
accounts for which we receive a performance-based fee. To address this conflict, our procedures require us to
monitor securities allocations to any performance-based fee account and compare them with accounts without such
fees in order to ensure that no preferential treatment is being provided to the account with the performance-based
fee.
Madison simultaneously manages the portfolios of multiple clients according to the same or similar investment
strategy (i.e., side-by-side management). The simultaneous management of these different investment portfolios
creates certain conflicts of interest, as the fees for the management of certain types of accounts are higher than
others.
Nevertheless, when managing the assets of such accounts, we seek to treat all such accounts fairly and equitably
over time. Although Madison seeks to treat all portfolios within an investment strategy fairly and equitably over time,
such portfolios will not necessarily be managed the same at all times. Specifically, there is no requirement that we
use the same investment practices consistently across all portfolios. We will not necessarily purchase or sell the
same securities at the same time or in the same proportionate amounts for all eligible portfolios, and one account’s
performance will not necessarily be reflective of the performance of another account managed using a similar
strategy, due to a variety of factors including the nature of the services provided by Madison, the structure of the
accounts, differences in cash flows and the timing of trading. As a result, although we manage multiple portfolios
with similar or the same investment objectives or manage accounts with different objectives that trade in the same
securities, the portfolio decisions relating to these accounts, and the performance resulting from such decisions,
differ from portfolio to portfolio.
TYPES OF CLIENTS
We provide customized investment solutions to a variety of clients, including individuals, institutions, trusts and
other qualified investors. A representative client list is available upon request.
Our minimum account size is typically $1,000,000 for individuals and $5 million for institutions. We do not have a
formal minimum account size for individual investors. The decision on whether to accept an individual account
depends upon the nature and circumstance of the relationship. In addition, we reserve the right to refuse to accept
proposed management responsibilities or to resign from the management of any individual account.
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METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Our Investment Strategies
Multi-Asset
We provide our asset allocation clients with asset allocation recommendations using a wide range of mutual funds
and exchange-traded funds (“ETFs”) based on proprietary asset allocation models. To be included, an investment
must not only meet certain objective criteria, including performance, expenses, volatility, and duration of track
record, but also be available for purchase through the client’s custodian or clearing firm. Mutual funds managed by
Madison may, from time to time, be included in our asset allocation decisions. If such funds are purchased for a
client account, in addition to the fees due to Madison for its investment advisory and other services provided with
regard to the program, Madison will also be entitled to investment advisory fees and in certain circumstances,
servicing fees, for its services to these proprietary funds. Madison will typically not invest more than 20% of any
non-investment company asset allocation account (at time of purchase) in mutual funds and exchange traded funds
managed by Madison. Individual accounts may exceed this 20% limitation.
Madison will limit its mutual fund recommendations to classes of shares that are not subject to a front-end sales
load (or those that qualify for a waiver of such load). (Mutual fund shares subject to a sales load that were purchased
and transferred into an asset allocation account are subject to all fees and charges that are normally charged on
mutual fund shares held within the account). Mutual funds that have 12b-1 fees may be purchased in an asset
allocation account. Any 12b-1 fees paid by those mutual funds attributable to an asset allocation account
investment will be paid to the client’s custodian, if it is a broker/dealer, or directed broker which serves as the client’s
executing broker. This does not increase the cost of investment to asset allocation clients, but it does provide an
incentive to use such funds within asset allocation strategy accounts over alternative funds that do not have such
arrangements. In fact, it is possible that if mutual funds are used in an asset allocation account that do not have
12b-1 fees that are payable to or revenue-sharing agreements with the client’s custodian or directed broker,
additional fees may be assessed against Madison or the client. While Madison believes it has tremendous latitude
(open architecture) as it implements its asset allocation strategies and investment insights, clients should be aware
that although those funds that do not have such arrangements may be considered when making allocation
decisions, they are not normally so considered if additional fees or charges would be assessed against Madison or
the client. More complete information about mutual funds purchased on behalf of clients in asset allocation accounts
is contained in the relevant prospectus of each such fund, which is provided to clients at the time of purchase.
Madison Fixed-Income
Madison’s philosophy revolves around the principle of “Participate and Protect®,” which means we strive to build
portfolios that participate as fully as possible in favorable markets and, more importantly, protect principal in difficult
markets. We have a high quality bias, and emphasize liquidity, fundamental operational and balance sheet strength,
industry/sector leadership, the long-term sustainability of the issuer’s business model, and relative value in selecting
bonds.
We manage a variety of types of bond portfolios with the distinctions generally relating to the specific type
of securities in the portfolio. For example, we manage accounts that contain: only government securities;
only corporate securities; mixtures of both government and corporate securities; municipal bonds (tax- exempt
securities); and securities with a limited duration.
Madison Equity
Large Cap, Mid Cap, Multi-Cap and Small Cap
We employ a fundamental “bottom-up” strategy in constructing our equity portfolios. Following the firm’s long-
term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while minimizing the
risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth companies that exhibit
sustainable competitive advantages and consistent cash flow. After identifying companies that satisfy our
criteria, we value the businesses and develop a high-conviction portfolio of quality companies at attractive
valuations. Our analysis revolves around a rigorous three-step process. We consider (1) The business model
analysis, (2) the management team assessment and (3) the valuation of each potential investment.
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Covered Call
For a thorough description of the various options-related strategies we provide for our investment company clients,
please refer to the applicable prospectus and other disclosure materials for the respective investment companies
we manage that have adopted option strategies.
Dividend Income
Following the firm’s long-term philosophy of “Participate and Protect ®” the strategies investment objective is to
achieve long-term outperformance over a full market cycle while taking below average risk. To pursue this
objective, we employ a relative yield strategy and look to only invest in stocks that have a dividend yield of 1.1x
the dividend yield of the S&P 500. Relative yield is defined as a stock’s dividend yield divided by the market
dividend yield, as represented by the S&P 500. An attractive relative yield candidate is a stock with a relative yield
near the high end of its historical range and a long dividend paying history with a record of dividend increases. To
pursue below average risk, we then analyze a company’s business model, balance sheet and cash flow profile to
evaluate its ability to continue paying dividends and remain financially strong. We want to find stocks that have low
valuations with potential for 4 valuation multiple expansion, while avoiding stocks that may have high dividend
yields but face secular challenges.
Select Equity
We employ a fundamental “bottom-up” strategy in constructing our Select Equity portfolio. Following the
firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth
companies that exhibit sustainable competitive advantages and consistent cash flow. After identifying
companies that satisfy our criteria, we value the businesses and develop a high-conviction portfolio of quality
companies at attractive valuations. Our analysis revolves around a rigorous three-step process. We consider
(1) The business model analysis, (2) fundamental analysis (3) the valuation of each potential investment.
Disciplined Equity
We employ a fundamental “bottom-up” strategy in constructing our Disciplined Equity portfolio. Following the
firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth
companies that exhibit sustainable competitive advantages and consistent cash flow. After identifying
companies that satisfy our criteria, we value the businesses and develop a high-conviction portfolio of quality
companies at attractive valuations. Our analysis revolves around a rigorous three-step process. We consider
(1) The business model analysis, (2) the management team assessment and (3) the valuation of each
potential investment.
Sustainable Equity
We employ a fundamental “bottom-up” strategy in constructing our Sustainable Equity portfolio. Following the
firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
minimizing the risk of permanent capital loss. To pursue our goals, we emphasize high-quality growth
companies that exhibit sustainable competitive advantages and consistent cash flow. After identifying
companies that satisfy our criteria, we value the businesses and develop a high-conviction portfolio of quality
companies at attractive valuations. Our analysis revolves around a rigorous three-step process. We consider
(1) The business model analysis, (2) the management team assessment and (3) the valuation of each potential
investment. The sustainable research process starts by evaluating the critical sustainable risks in the sector in
which the company operates as each sector has its own unique risks. Once the material risks have been identified,
we collect and analyze historical data based on company reports and third-party databases such as Bloomberg and
Morningstar’s Sustainalytics. Our analysis compares close competitors and the industry’s overall sustainability risks
and rankings. We then engage with the company to better understand their sustainable drivers and goals. This
analysis culminates in our proprietary Sustainability Scorecard with a rating of “average”, “above average”, or “below
average.” Madison Sustainable Equity will only invest in securities that have “average” or “above average” ratings.”
The Sustainable Equity Portfolio Managers determine the sustainability ratings.
International Equity
We employ a fundamental “bottom-up” strategy in constructing our International Equity portfolio. Following the
firm’s long-term philosophy of “Participate and Protect ®” with the goal of seeking superior returns while
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minimizing the risk of permanent capital loss we seek to identify companies that have consistently exhibited the
ability to maintain a competitive market advantage through innovative product design, exceptional management,
strong market share and superior profitability. These companies have a true franchise with the potential to generate
various degrees of economic rents while growing faster than the economy. Short-term variations in results,
expectations and capital markets produce numerous opportunities to acquire shares in these companies at
valuations that the team deems attractive relative to their forecast long-term prospects.
Review of Third-Party Managers and Alternative Investments
Our customized investment solutions clients may designate third-party investment managers to manage some of
their account assets and we may make recommendations to our clients regarding third-party managers. Likewise,
clients may authorize Madison to present “alternative investment” opportunities to them. Alternative investments
are securities offered by a private placement and may include investments in hedge funds and private equity funds.
At the discretion and direction of our customized investment solutions clients, Madison may oversee the
diversification of a client’s investment portfolio with alternative investments subscribed to directly by client.
Madison will review the performance of the client’s designated third-party managers and alternative investment
choices based on both absolute and comparative performance to benchmarks. Among other considerations,
Madison will also review the allocations, if any, to determine whether the client’s portfolio is appropriately diversified
and whether the consolidated account risk profile matches the client’s risk tolerance. Madison will then make
recommendations to its clients as to whether or how their third-party manager and/or alternative investment
allocation should change in order to achieve the client’s desired investment objectives.
Review of Unaffiliated Sub-Advisers
Madison may delegate management of all or a percentage of a client’s account to one or more unaffiliated
subadvisers provided we have been authorized to do so by the client and believe such delegation would be suitable
to the client. In the event Madison engages an unaffiliated subadviser for a client’s account, we will provide on-
going review and oversight of the unaffiliated subadviser. Madison will review the performance of any subadviser
based on both absolute and comparative performance to benchmarks. Among other considerations, Madison will
also review and monitor the qualifications and disclosures of any subadviser that we use. If authorized by a client,
Madison retains the discretionary authority to hire and/or replace any subadviser, when warranted by the
circumstances, as part of Madison’s engagement to manage the client’s account consistent with the state
investment objectives and policies.
Cash Management and ETFs
A client’s custodian may “sweep” non-invested cash balances in client accounts every day into a money
market or some other cash account selected by the client and offered as a service by the custodian. At the
client’s request, we will recommend the sweep vehicle among the choices offered by the custodian. In that
case, we make a recommendation based on our understanding of the client’s tax status and risk
preferences. Some custodians may not offer a sweep vehicle and in such cases, uninvested cash balances may
be a deposit of the custodian’s bank subject to FDIC limits for each, separate account.
Cash sweeps generally fall into four categories: (1) government money market funds, (2) prime rated money
market funds (commercial paper), (3) tax-exempt money market funds (municipal vehicles), and (4) bank
sweep accounts or deposit accounts. The process and mechanics are the same for equity and fixed income
clients.
In some situations, often at a client’s request or in connection with a specific investment strategy, we may invest
client accounts in ETFs or other investment companies. To the extent any account is so invested, you should
understand that the ETF or other investment company itself pays the manager of the fund an investment
advisory fee like most other investment companies. Therefore, in addition to the fee you pay to us to manage
your account, you will indirectly pay your pro rata portion of the management fee of the ETF or other investment
company in which your account is invested. That fee is described in the offering materials (prospectus) for the
ETF or other investment company.
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Class Action Settlements
Although we may be authorized to vote proxies in client accounts as described herein in the section entitled, “Voting
Client Securities,” we will not handle or otherwise process any potential “class action” claims or similar settlements
that clients may be entitled to for securities held in client accounts. Clients will receive the paperwork for such
claims directly from their account custodians or, if we receive the forms on behalf of a client, we will promptly forward
them to the client to complete. Each client should verify with his/her/its custodian or other account administrator
whether such claims are being made on the client’s behalf by the custodian or if the client is expected to file such
claims directly.
Risk
Market Risk
Although we work hard to preserve your capital and achieve real growth of client wealth, investing in securities
involves risk of loss that each client should be prepared to bear. Typical investment risks include market risk typified
by a drop in a security's price due to company specific events (such as an earnings disappointment or a downgrade
in the rating of a bond) or general market activity (such as occurs in a "bear" market when stock values fall in
general). For fixed-income securities, a period of rising interest rates could erode the value of a bond since bond
values generally fall as bond yields go up.
Alternative Investment Risk
Alternative investments such as hedge funds or private equity funds (“Alternative Investments”) are generally much
less liquid than traditional stocks, bonds or cash holdings; therefore, the portion of your account held in an
Alternative Investment may be prohibited from being withdrawn for a set period of time. In addition, as described
in the “Fees and Compensation” section above, the portion of your account held in an Alternative Investment may
be subject to fees in addition to the fees payable to Madison to manage your account (for example, the fees payable
to the general partner of a private equity fund). Prior to any allocation of your account assets to an Alternative
Investment, (i) Madison will disclose to you, in writing, the specific terms and conditions of the Alternative
Investment, including fees, (ii) you will be required to complete the requisite suitability questionnaire and
subscription agreement provided by the issuer of the securities (this will establish your eligibility to invest in
Alternative Investments), and (iii) you will need to affirmatively elect to purchase the Alternative Investment by
completing our Alternative Investment Acknowledgement form, a copy of which will be included with your Investment
Management Agreement with Madison.
General Risk of Investing in Securities
While investments in stocks and bonds have been keystones in wealth building and management for more than
one-hundred years, at times they’ve produced surprises for even the savviest investors. Those who enjoyed growth
and income of their investments were rewarded for the risks they took by investing in the markets. When the rare
calamity strikes, the word “security” itself seems a misnomer. Risks in investing in securities may include Alternative
Minimum Tax Risk, Asset Allocation Risk, Call Risk, Capital Gains Tax-Related Risk, Concentration Risk, Credit
and Prepayment/Extension Risk, Currency Risk, Derivatives Risk, Equity Risk, ETF Risks, Fixed Income Market
Capacity Risk, Foreign Security and Emerging Market Risk, Growth Investment Risk, Growth and Value Risks,
Interest Rate Risk, Legislative Risk, Liquidity Risk, Market Risk, Mid-Cap Company Risk, Mortgaged-Backed
Securities Risk, Non-Investment Grade Security Risk, Option Risk, Risk of Default, Risks of General Obligation
versus Limited Purpose Bonds, Small Cap Risks, Special Risks Associated with Dividend Paying Stocks, State
Specific Tax Risks, Sustainable Investment Risk, Tax Risk, Unknown Market Risks and Value Investing Risk,
among others.
Although we seek to appropriately address and manage the risks we identified and disclosed to you in connection
with the management of the securities in your account, you should understand that the very nature of the securities
markets includes the possibility that there are additional risks that we did not contemplate for any number of reasons.
We certainly seek to identify all applicable risks and then appropriately address them, take appropriate action to
reasonably manage them and, of course, to make you aware of them so you can determine if they exceed your risk
tolerance. Nevertheless, the often-volatile nature of the securities markets and the global economy in which we
work suggests that the risk of the unknown is something you must consider in connection with your investments in
securities. Unforeseen events have the potential to upset the best laid plans and could, in a worst-case scenario,
produce the material loss of the value of some or all the securities we manage for you.
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Cybersecurity Risk
The risks associated with computer systems, networks and devices to carry out routine business operations. These
systems, networks and devices employ a variety of protections that are designed to prevent cyberattacks. Despite
the various cyber protections utilized by Madison and other service providers, their systems, networks, or devices
could potentially be breached. Madison and its clients could be negatively impacted as a result of a cybersecurity
breach. Madison cannot control the cybersecurity plans and systems put in place by service providers or any other
third parties whose operations may affect Madison and its clients.
DISCIPLINARY INFORMATION
There are no legal or disciplinary events that we believe are material to a client’s evaluation of our business or the
integrity of our management.
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Investment Adviser Affiliates
Madison Investment Holdings, Inc. is our parent company. Madison Asset Management, LLC is an investment
adviser affiliate registered with the SEC. The Reinhart Portfolio Management Team is based in Milwaukee,
Wisconsin. Each “Madison” entity shares personnel and resources at our Madison, Wisconsin and
Milwaukee, Wisconsin offices.
Registration does not imply a certain level of skill or training.
Sub-Advisory Services and Investment Adviser Affiliates
If authorized by a client, we may delegate the management of all or a percentage of a client’s account to one of our
investment adviser affiliates identified above. We would do so if the affiliate has a particular investment expertise
that we believe would be suitable to the client and conforms to the stated investment policies of the client’s account.
To avoid any potential conflict of interest, we will not charge different fees to any client for amounts managed by
our affiliates in a sub-advisory capacity in this manner. Because of the affiliation, we indirectly receive a portion of
any sub-advisory fees we pay to our affiliates to manage assets in this manner.
Investment Company Affiliates
Our affiliate, Madison Asset Management, LLC, acts as investment adviser to the Madison Funds, the Ultra Series
Fund, and the Madison ETFs. Some of our officers hold offices in each of the investment companies affiliated with
Madison Asset Management, LLC. Jill Friedow serves as an interested Trustee of Madison Funds and the Ultra
Series Fund, and Leslie Oliversen serves as an interested trustee of the Madison ETFs.
As an affiliated company, we receive management fees indirectly through Madison Asset Management, LLC
and we share offices and personnel at our Madison, Wisconsin headquarters. Please refer to the subsection
entitled, “Investments in Affiliated Funds and ETFs” in the Fees and Compensation section herein.
Broker-Dealer Affiliate
We also have an affiliated broker-dealer, MFD Distributor, LLC, for the limited purpose of serving as the
distributor of the Madison Funds, Ultra Series Fund, and Madison ETFs. MFD Distributor, LLC does not
perform any other brokerage activities, has no employees of its own, does not engage in trades, transactions,
or other brokerage activities other than its registered services. It is not permitted to perform any trades for
our clients, including the accounts of our affiliated mutual fund portfolios and does not carry customer
accounts. Several our employees are registered representatives of MFD Distributor, LLC so that they can
make offers of our affiliated funds to the public.
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Use of Affiliated Products
Where appropriate, Madison may recommend that clients invest in the Madison Funds and/or Madison ETFs.
Madison has an incentive to recommend the Madison Funds and Madison ETFs over similar unaffiliated options as
a result of various conflicts described below, including the following:
• Madison receives management fees for its management of the Madison Funds and Madison ETFs, in
addition to the advisory fee earned with respect to clients that invest in the Madison Funds and Madison
ETFs;
• Madison and its affiliates also receive fees from the Madison Funds and Madison ETFs for administrative,
compliance, and shareholder services; and
• A client that invests in a Madison Fund and/or Madison ETF will pay the client’s pro rata share of the
expenses of the Madison Fund and/or Madison ETF, specifically including a pro rata share of the fees
paid to Madison and its affiliates.
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Our Code of Ethics
We impose restrictions upon ourselves and any person associated with us in connection with the purchase or sale,
directly or indirectly, for their own account or accounts controlled by them, of securities recommended to or
purchased for clients. We maintain strict guidelines and a Code of Ethics for all our employees designed to assure
that we, and persons associated with us, may not benefit, directly or indirectly, from transactions made for the
accounts of clients and that no other conflict of interest exists.
Generally, employees may not trade in any securities that are held in client portfolios or are being traded in client
portfolios, except under a de minimis exception. Employees are also prohibited from investing in IPOs. Madison’s
officers and employees are required to pre-clear securities trades in order to avoid a conflict of interest between
individual and client interests. As a general guideline, employees may not purchase or sell a security which, to his
or her knowledge or belief, is under consideration as an acquisition or sale by a client or any Madison Fund or
Madison. Our Code of Ethics contains various exemptions for personal securities trades that we believe do not
involve potential conflicts, such as transactions in Treasury Securities, open-end mutual funds, and securities that
we will not purchase for clients.
We may manage accounts for employees in the same manner as other clients utilizing the same model or composite
provided that, in order to avoid any potential conflicts of interest, all transactions for employee accounts managed
by Madison will typically occur after we have completed trading for all non-employee client accounts in the same
model or composite. Specifically, when entered concurrently with client accounts, employee accounts and/or
internal products will always trade last in any trading rotation (see Brokerage Practices herein). If employee
accounts and/or internal products are entered after client accounts, they will wait until all other client accounts are
complete before trading.
With permission, employees may invest in private placements and similar non-public offerings, some of which we
may also recommend as a non-discretionary investment to our customized investment solutions clients for which
such investment (“alternative investments”) might be suitable. If investments in alternative investments are suitable
to you, you should understand that our employees will have a potential conflict of interest with you in the event the
participation in any alternative investment is “cut-back” or otherwise limited because it is oversubscribed.
A copy of our Code of Ethics is available to any person upon request.
Prohibition on Use of Insider Information
We also adopted policies and procedures to prevent the misuse of “insider” information (material, non-public
information). A copy of such policies and procedures is available to any person upon request.
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BROKERAGE PRACTICES
In General
Unless we receive specific directions from a client regarding the placement of brokerage business, we will select
the brokers and dealers to effect client transactions. Our first consideration in selecting a broker is whether the
broker will provide the best execution of the desired transaction. In addition to best execution price, selection is
based on the overall reasonableness of brokerage commissions paid and consideration of a variety of other factors.
An important consideration is the receipt of research products, research services, access to brokerage firm analysis,
and the availability of economic data, market data and research. Also important is the availability of quotations,
statistics and other investment decision-making aids. See the discussion below entitled, “Research and Soft Dollar
Benefits.”
Trading of Bonds
The majority of bonds are not traded on listed exchanges, but rather are purchased from or sold to brokers or
dealers. Each broker/dealer maintains an inventory of bonds (bond “positions”) that it owns as a principal or
transacts as an agent on behalf of another customer. The number and value of bonds that each broker holds varies,
depending on the brokerage firm’s size, financial strength and involvement in the bond market. No one firm
dominates this market or provides substantially all the buying/selling needs of a particular money manager for all of
its clients.
We use a three-step process to buy/sell bonds for client accounts depending upon how the client has instructed us
to trade on their behalf: (1) “free to trade” – if, with respect to a client account, we are free to choose the
broker/dealers we wish to trade with, we typically contact at least three broker/dealers before executing a trade in
order to seek best execution; (2) “in competition” – for client accounts that require us to include a designated
broker/dealer in our list of trading partners, we will put that broker in competition with others and select the broker
who provides us with best execution (in the event of a tie between brokers, the designated broker receives the
trade); and (3) “directed” – if a client has directed us, through written notification, to trade with a specific
broker/dealer, we will negotiate directly with that broker in order to execute trades on that clients behalf. The
“directed” trade process begins by us asking the broker/dealer for a specific issue to be purchased. We will specify
the targeted issue with respect to issuer, sector, maturity, coupon and yield/spread objectives. We will also provide
the required block size for all clients using that broker/dealer and/or custodian. The broker is asked to offer the
targeted issue or, if they cannot, other possible issues that are substantially similar substitutes. The broker will offer
any bonds meeting our criteria available in its current inventory. If the broker/dealer cannot offer our targeted
security and cannot offer a substantially similar substitute, we will work closely with the broker to locate suitable
bonds from other broker/dealers or their customers. When the “directed” clients designated directed broker confirms
a specific transaction, the applicable commission agreed upon in advance by the client shall be received by the
broker/dealer acting as principal, regardless of whether the bonds were acquired directly from the directed
broker/dealer or indirectly from another broker/dealer. The commissions paid by “directed” clients may differ from
other “non-directed” clients due to the trade size, security specifics, or total arrangement between the client and
their broker. These practices are followed unless they are specifically modified or limited by us or the client.
We believe this process to be in our clients’ best interest because it gives clients access to the best priced, most
attractive securities from a number of dealers. By aggregating the purchases or sales of a broader base of clients,
including those who use other brokers and/or custodians, and working to find the best options for executing
broker/dealers we seek to increase competition and find bonds available in larger blocks, resulting in better overall
execution prices.
In connection with accounts for which we act as a sub-adviser for programs sponsored by another adviser and for
which there is a “fee in lieu of commission” or similar “wrap fee” arrangement, in most circumstances we will not
trade with the program sponsor in recognition that commissions are often included in the price of bonds. This
restriction may be imposed on us by the program sponsor or implemented at our discretion. It is designed to avoid
potential conflicts of interest or duplicate commission payment.
In our efforts to achieve best execution of portfolio transactions, we may trade securities for client accounts by
utilizing electronic marketplaces or trading platforms. Some of these electronic systems may impose additional
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service fees. We may pay these fees directly to the provider of the service or these fees may be included in the
execution price of a security. Our intention is that we will only use such systems and incur such fees if we believe
that doing so helps us to achieve the best execution of the applicable transaction, taking into account all relevant
factors under the circumstances. For example, we will consider the speed of the transaction, the price of the
security, the research we receive (in equity transaction effected in this manner), our ability to block the transaction
and other factors discussed in this Brokerage Practices section.
Trading of Common Stocks
When we trade the same security in more than one client account, we generally attempt to aggregate trades in
order to create a “block transaction” or a sequence of aggregated block transactions containing clients of the same
type. Generally, buying and selling in blocks helps create trading efficiencies, prompt attention and desired price
execution. We may block transactions among clients of our firm and among clients of our subsidiary investment
adviser affiliates that share our resources and personnel in our Wisconsin office. If, for any reason, we cannot block
transactions, we will follow the procedures described below under “Trade Allocation Practices.”
We will place all or substantially all transactions to purchase or sell common stocks with the client’s “directed”
broker, when appropriate or required. (See the section “Directed Brokerage and Compensation for Client Referrals”
Herein for further discussion.) Whenever applicable, we will attempt to batch or aggregate trades for clients who
use the same directed brokers in order to create a “block transaction” unless we believe that best execution can be
achieved without blocking because, for example, of the high liquidity of the security, the size of the transaction or
other factors that we consider in seeking to achieve best execution of client transactions in equity securities.
The commission amount and per share commission rate will differ between our clients with directed brokerage
relationships versus those clients who do not have such relationships, due to the dollar value and the size (number
of shares) of the trade for each account and the relationship between the client and their broker. Because each
client may differ in portfolio size, investment objective, equity exposure and the extent of the relationship with their
broker, we do not negotiate commission discounts on the block transaction itself.
We seek to achieve best execution when we execute equity (stock) transactions for our clients. We consider a
variety of factors when determining and analyzing our success in achieving best execution, including, among other
factors, the speed of a transaction, the price at which the transaction is executed, the service provided by the
executing broker and any costs involved. There are myriad factors that go into achieving best execution for our
clients. Some factors we consider include price, access to block liquidity, avoidance of toxic order flow and
commission rates. When permitted, we believe blocking orders in like securities for clients helps prevent any client
in a particular equity strategy from being disadvantaged in connection with best execution compared with any other
client whose account we manage under the same strategy.
Since directed broker clients trade with their directed brokers, clients within a strategy will not necessarily buy or
sell a security at the same price or at the same time as other clients within that strategy. As a result, performance
among clients within a strategy may vary.
Trade Allocation Practices
When the firm has trading authority and brokerage discretion, we seek to allocate trades fairly across the various
accounts we manage. For discretionary, non-directed client accounts, we generally block all transactions for such
clients in a single transaction or sequential transactions with the same broker. For all directed broker accounts,
including wrap accounts and unified management accounts (UMA) we follow our trade rotation policy among clients
that are transacting in the same security in the same strategy. The trade rotation process for these clients
commences concurrently with the blocked trade for the discretionary non-directed client accounts. The policy is
designed to ensure that we do not trade on behalf of any one client or group of clients in a systematic manner that
favors that one client or group or is otherwise unfair to other clients for whom we do not trade in the initial blocked
transaction or transactions. In these situations, on any given trade, a client's account may trade first, last or mid-
way in the order of trades executed with the goal of long-term rotational trade entry timing among these client
accounts. Decisions regarding whether any client account trades separately from others are based on liquidity,
speed of execution and various other factors.
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We will often also add small amounts of additional trades to a previously initiated and ongoing trade if, in our
discretion, we believe that doing so will not affect the execution of the original ongoing trade.
Furthermore, both within and without of the customized investment solutions division, if we determine that a
particular designated broker either has procedures for transmission of transaction instructions or transaction
execution practices that are unusually time-consuming or lengthy or has transmission/communication problems on
a given trading day, we will periodically deviate from our normal rotation practices and place that designated broker’s
transactions after those of other, similarly situated clients in an effort to avoid delays we deem undue in execution
of transactions. In these cases, the deviation may or may not disadvantage such accounts, depending on market
conditions.
Finally, certain accounts subject to non-discretionary capital flow activity such as new accounts, accounts
experiencing contributions or withdrawals, or similarly situated accounts will normally be invested according to the
most recently updated model before existing accounts in the same program (or group of accounts) are similarly
invested.
tax considerations; liquidity considerations; hedging considerations;
Special Considerations for Alternative Investments
With respect to limited-supply investment opportunities which may arise in connection with alternative investments,
Madison seeks to allocate investment opportunities among clients on an objective basis. Madison generally
allocates investment opportunities among client accounts pro rata based on the initial quantity demanded for each
account. The factors considered in allocating investment opportunities, including opportunities of limited supply,
generally include the following: investment objectives; investment strategies; investment parameters and
restrictions;
legal and/or regulatory
considerations; asset levels; timing and size of investor capital contributions and redemptions; cash flow
considerations; market conditions at the time of the opportunity; existing exposures to an company or security; and
other criteria we deem relevant (the nature and extent of the differences will vary from client to client).
Based on such factors and the fact that different portfolio management personnel may manage our various
customized investment solutions client accounts, there are, or are expected to be, differences between and among
our customized investment solutions clients with respect to portfolio holdings and the timing of transactions. As
such, we may not always allocate investment opportunities on a pro rata basis. There will be circumstances where:
only some of our clients participate in investment transactions (for example, to avoid odd lot positions or inefficiently
small positions); the level of participation between and among our clients in investment transactions is not on a pro
rata basis; and investment transactions between and among our customized investment solutions clients vary in
other respects. Such non-pro rata investment transactions between and among our customized investment
solutions clients will be made in our discretion when deemed appropriate given the differences between the clients
involved; appropriate because the target holdings of the particular investment that we have established with respect
to the clients involved differ from client to client; and/or otherwise to be in the best interests of the clients involved.
It is our general policy that no customized investment solutions client will receive inappropriate preferential treatment
or otherwise be treated unfairly; and we will seek to uphold this policy when making decisions regarding investment
allocations.
Cross Trades
There may be occasions when we will sell a particular security for one of our clients (for example, because the
client needs to raise cash or is changing investment priorities) at the same time that we buy the same type of
security for another client. In such situations, we can reduce transaction costs to both clients by identifying a
particular security and instructing a broker to sell from one account and purchase in the other. This is known as a
“cross trade.” Although we believe the transaction benefits both clients, you should be aware that we represent the
interests of both the selling and buying client in the same transaction, and, as a result, may have conflicting loyalties
at the time we effect a cross trade. For this reason, we always execute such trades through a third-party broker
who determines the respective purchase and sale price based on the market.
Cross trades by investment company clients are subject to additional or separate rules governed by the Investment
Company Act of 1940, as amended. Cross trades involving clients subject to ERISA are generally prohibited by
law and, therefore, we will not include any ERISA clients in brokered cross trades conducted on a principal basis.
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Directed Brokerage and Compensation for Client Referrals
When executing transactions for a client account, we may place all or a portion of the transactions with a broker
with whom the client has a special advisory or consulting relationship. Such transactions are placed with a broker
who may have provided manager selection services, performance measurement services, asset allocation services,
or a variety of other consulting or monitoring assistance to the client, all with the specific knowledge and full approval
of the client.
We will trade with directed brokers even when not explicitly required to do so if the market allows it or the trade is
of a size that, in our opinion, would not adversely impact the market (in recognition of price and liquidity factors)
under the circumstances. These trades are executed as described in the “Trade Allocation Practices” discussion
above.
We do not maintain agreements with referring brokers regarding our internal allocation of brokerage transactions.
However, all or a sizable portion of a particular client’s brokerage transaction business may be directed to a
particular broker if the client has directed, agreed or stipulated us to do so. Commissions are not intended to
compensate brokers for client referrals.
With regard to client directed brokerage, we are required to disclose that we may be unable to negotiate
commissions, block or aggregate client orders or otherwise achieve the benefits described above, including best
execution, if you limit our brokerage discretion. Directed brokerage commission rates may be higher than the rates
we might pay for transactions in non-directed accounts, and there may be certain fees associated with directed
brokerage transactions. Also, clients that restrict our brokerage discretion may be disadvantaged in obtaining
allocations of new issues of securities that we purchase or recommend for purchase in other clients’ accounts. It is
our policy that such accounts not participate in allocations of new issues of securities obtained through brokers and
dealers other than those designated by the client. Generally, we encourage each client to compare the possible
costs or disadvantages of directed brokerage against the value of the custodial or other services provided by the
broker to the client in exchange for the directed broker designation. Directing brokerage may cost clients more
money.
Accounts with Different Investment Objectives
It is possible that we or our affiliates may manage accounts of clients whose investment objectives are substantially
different from one another. As a result, it is possible that it would be appropriate for us to sell a security “short” from
one account while holding it “long” in another account. This may occur if we manage an account that involves
significant short-term trading or pursues unique option strategies. In general, however, our positions with regard to
any security will be net long. We seek to avoid a conflict of interest by attempting to limit such situations to, for
example, an instance in which there is a readily available supply of the security being purchased or sold and the
transactions in a security do not affect its market price.
Research and Other Soft Dollar Benefits
Obtaining the best price and execution of trades is of utmost importance in placing transactions. If a broker is
allowed a commission in excess of that which another broker might have charged for executing the same
transaction, it is done in recognition that such broker’s special services are of great importance to us and our
client(s). Research services furnished by brokers may be used in servicing all our accounts; all clients benefit from
the research received from all brokers with whom we deal.
Although we seek best execution of transactions, you should understand that obtaining research and services by
means of soft dollar benefits represents a conflict of interest since it enables us to receive research that we might
otherwise have to produce ourselves or purchase with our own money.
What is the "research" that is paid for with soft dollars? Research refers to services and/or products provided by a
broker, the primary use of which must directly assist us in our "investment decision-making process" and not in the
management of our firm. The term "investment decision-making process" refers to the quantitative and qualitative
processes and related tools we use in rendering investment advice to our clients, including financial analysis, trading
and risk analysis, securities selection, broker selection, asset allocation, and suitability analysis.
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Research may be proprietary or third party. Proprietary research is provided directly from a broker (for example,
research provided by broker analysts and employees about a specific security or industry or region). Third party
research is provided by the payment by a broker, in full or in part, for research services provided by third parties.
Both types of research may involve electronically, and facsimile provided research and electronic portfolio
management services and computer software supporting such research and services. For example, a tool that
helps us decide what might happen to the price of a particular bond following a specific change in interest rates is
considered research because it affects our decision-making process regarding that bond.
In some situations, we may execute a transaction with one broker and settle the transaction with another broker.
This use of “step-outs” allows us to decouple - to some extent - execution services from research services. In other
words, we may execute a transaction with an “execution” broker and step-out the transaction - and related
commissions - to a broker who provides research services to book and settle the transaction.
We may receive products or services from brokers which we use for both research and for administrative, marketing
or other non-research purposes. In such instances, we make a good faith effort to determine the relative proportion
of our use of such product/service that is for research. Only that portion of the research aspect of the cost of
obtaining such product/service may be paid for using soft dollars. We pay the remaining portion of the cost of
obtaining the product or service in cash from our own resources.
We have an incentive to select a broker-dealer based on our interest in receiving the research or other services
they can provide us. This incentive may conflict with client interests in receiving most favorable execution and our
measurement of favorable execution may differ from that of a client. We believe we pay fair and reasonable
brokerage commissions in return for research products or services provided by brokers. We may use research
products or services provided by brokers in servicing any or all of our clients. Although we believe that all clients of
our firm and its affiliates benefit from the research and services received by us from brokers, we may not necessarily
use such research products or services in connection with the client accounts that paid commissions to or otherwise
traded with the brokers providing such products or services. We will share proprietary research we receive with our
affiliates because the cost for such research cannot be unbundled from the bundled soft dollar commissions we
pay.
Our firm has a standing Brokerage Committee consisting of members of our portfolio management and operations
teams. The committee meets quarterly to review the quality of brokerage execution obtained on behalf of our
clients, to monitor our use of soft dollar research and other services received in connection with client transactions
and to review and compare the quality of broker services provided. During our last fiscal year, our Brokerage
Committee established an estimated equity brokerage commission budget in advance that reflected our estimate
of the most value to our firm and its clients for research and other services, if any, provided by the broker-dealers
to which we direct client transactions. The committee was satisfied with the quality of brokerage obtained by our
firm for its clients.
Unmanaged and Non-Discretionary Account Assets
Most accounts accepted by Madison are “Managed Accounts,” meaning Madison has investment discretion over
these accounts. Madison will not accept individual security instruction and will not place trades at the direction of
the client in a managed Account, except in very limited circumstances. As an accommodation, for specified assets
that are not managed by Madison or are otherwise not subject to investment management discretion by Madison
but which are maintained in the same account as the assets managed for a client by Madison (so that the client has
a consolidated account statement of all assets and for which the power of attorney given to Madison to trade the
account applies) (referred to as “Accommodation Account Assets”), at client’s request, we will relay client-directed
trade instructions to the client’s designated broker for settlement at the client’s designated custodian pursuant to
the client’s negotiated broker commission schedule. Although we will relay such information, it is the client’s
responsibility to contact his/her/its broker directly to ensure the timeliness of any transactions in Accommodation
Account Assets. In all cases, if a client desires Madison to initiate any securities transactions in the client’s
Accommodation Account Assets, the client should understand that Madison is not a broker and that any such
instructions may not be communicated to the client’s designated broker on as timely a basis as they would have
been had the client contacted the client’s broker directly. Clients should understand that Madison accepts no
responsibility for losses to client’s Accommodation Account Assets resulting from Madison’s failure to timely relay
client instructions as described above, or from Madison’s failure to accurately relay such instructions.
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Any instructions regarding Accommodation Account Assets must be provided orally to Madison personnel to ensure
that the instructions are received and promptly confirmed in writing by letter or e-mail. Madison will, in turn, confirm
a client’s instructions in this manner, but such confirmation is not a brokerage transaction confirmation. Because
Madison either does not manage or does not have discretion (or both) over Accommodation Account Assets, each
client with Accommodation Account Assets is responsible for reviewing the confirmation statement from its broker
to ensure that the client-directed trade was communicated correctly. Clients should contact Madison and the client’s
broker immediately if the client’s instructions regarding its Accommodation Account Assets do not appear to conform
to the client’s intent.
Finally, there may be occasions where Madison is unable to arrange to execute a client’s desired instructions. This
may occur, for example, if the client’s request requires the use of a margin account and the account managed by
Madison is a cash account. In such situations, the client should establish a separate account to accomplish its
transactions directly with its selected broker. Madison will not normally manage assets for clients in margin
accounts.
REVIEW OF ACCOUNTS
We review our client accounts at least quarterly. We do not have a limitation on the number of client accounts
assigned to any particular account officer, nor is there a precise sequence or review schedule. All portfolios are
reviewed continuously rather than periodically. Accounts are reviewed by our portfolio management professionals.
The review includes holdings, aggregate statistical composition of factors such as sector weightings, and
comparison to any relevant benchmarks and investment policies. Triggering factors could be major market moves,
new information regarding specific holdings, or the passage of time. Investment strategy meetings usually occur
each month. These meetings include a review of factors such as economic conditions, government policy, sector
valuations, and other factors which might be expected to affect portfolio performance. We then review portfolios
for any changes that might be needed due to strategy shifts developed in the investment strategy meeting. The
participants in this process include portfolio managers, research analysts and senior management.
We furnish account reports to all customized investment solutions clients on a quarterly basis. All our clients also
receive separate monthly accounting reports from their portfolio custodian detailing all cash and asset transactions
and activity. In general, meetings with clients are held quarterly or less frequently, according to the stated desires
of each client. Reports include an analysis of all assets under management, and current and historical performance.
CLIENT REFERRALS AND OTHER COMPENSATION
There may be occasions when we pay a percentage of the fee we receive from accounts that have been referred
to us to the person making the referral (a “solicitor”). In such cases, you will receive a separate written disclosure
statement from the solicitor before you open your account with us that will explain, among other things, the nature
of our affiliation with the solicitor (if any) and a description of the compensation the solicitor will receive from us. Our
policy is that if we pay such referral fees to a solicitor for any account, the fee schedule applicable to that client’s
account will be the same as the schedule that would have applied to accounts of similar size receiving similar
services where no referral fees are paid.
CUSTODY
For some of its customized investment solutions clients, Madison Investment Advisors, LLC has entered into
standing letters of authorization and thus is deemed to have custody of these assets. Madison Investment Advisors,
LLC does not obtain a surprise custody examination of these assets in reliance on the Investment Adviser
Association No Action Letter (“IAA No Action Letter”) dated February 21, 2017, as Madison meets the criteria for
no action relief set forth in the IAA No Action Letter.
Madison Investment Advisors, LLC does not maintain custody of customized investment solutions clients who have
not entered into standing letters of authorization. Madison Investment Advisors, LLC does not take physical
possession of clients’ money or securities; each client must select a qualified custodian to hold its account.
However, we will deduct management, investment, and advisory fees from the client’s account at the custodian.
Client will be informed of the deduction of the fee via the transaction history within the account and via the
custodian’s statements. Upon request, we will also furnish a client an invoice of fees. Each client’s qualified
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custodian (bank or broker-dealer) will send quarterly or more frequent account statements directly to our clients.
Clients are urged to compare the account statements they receive from their qualified custodians with the quarterly
account statements we normally provide. Minor variations may occur because of reporting dates, accrual methods
of interest and dividends, and other factors. The custody statement is the official record of your account for tax
purposes.
INVESTMENT DISCRETION
Please refer to the discussion entitled, “Advisory Business – Discretionary Management” above.
VOTING CLIENT SECURITIES – PROXY VOTING SUMMARY
When you give us authority to vote proxies for securities held in your account, we do not assume the role of an
active shareholder. Rather, if we are dissatisfied with the performance of a particular company, we will generally
reduce or terminate our position in the company rather than attempt to force management changes through
shareholder activism.
Nevertheless, our goal is to vote all proxies in our clients’ best interests. For practical purposes, unless we make
an affirmative decision to the contrary, when we vote a proxy as the Board of Directors of a company recommends,
it means we agree with the Board that voting in such manner is in the interests of our clients as shareholders of the
company for the reasons stated by the Board. However, if we believe that voting as the Board of Directors
recommends would not be in a client’s best interests, then we must vote against the Board’s recommendation.
We will vote against the Board of Directors recommendation if the Board recommends an action that could dilute or
otherwise diminish the value of your position. This may occur if we are unable to liquidate the affected securities
without incurring a loss that would not otherwise have been recognized absent management’s proposal. This may
also occur if the action would cause the securities held to lose value, rights or privileges and there are no
comparable replacement investments readily available on the market. We may vote in a manner that could diminish
the value of your position in the short-term if we believe it will increase the value in the long-term and we are holding
the security in your portfolio for the long-term.
In the unlikely event that we are required to vote a proxy that could result in a conflict between your best interests
and the interests of our firm, we may alert you or your representative in advance to obtain your consent or direction
on how to vote a proxy under such circumstances. In general, however, in the event of a conflict, we will seek the
advice of a knowledgeable, independent third party as to how to vote.
If you would like to know how we voted any proxy in your account, please contact your client service representative
and he or she will give you that information. If you are not sure who your client service representative is, call us at
800-767-0300 and we will be happy to answer your questions. You may also request a complete copy of our written
proxy voting procedures by calling us at 800-767-0300 to request a copy.
FINANCIAL STATEMENTS
Not applicable.
REPRESENTATIVE CLIENT LIST
Corporate, municipal, and other institutional clients may be identified as such in our firm’s representative client or
reference lists (the identities of individual, i.e. “natural person,” clients are never so disclosed absent written client
permission).
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PRIVACY POLICY
FACTS
WHAT DOES MADISON DO WITH YOUR PERSONAL
INFORMATION?
Why?
Financial companies choose how they share your personal information. Federal law
gives consumers the right to limit some but not all sharing. Federal law also requires us
to tell you how we collect, share, and protect your personal information. Please read this
notice carefully to understand what we do.
What?
The types of personal information we collect and share depend on the product or service
you have with us. This information can include:
Social Security number and transaction history
Account balances and checking account information
Purchase history and wire transfer instructions
When you are no longer our customer, we continue to share your information as
described in this notice.
How?
All financial companies need to share investors’ personal information to run their
everyday business. In the section below, we list the reasons financial companies can
share their investors’ personal information; the reasons the Madison organization
chooses to share; and whether you can limit this sharing.
Reason we can share your personal
information
Can you limit this
sharing?
Does Madison
Investments
share?
Yes
No
For our everyday business purposes—
such as to process your transactions, maintain
your account(s), respond to court orders and legal
investigations, or report to credit bureaus
Yes
No
For our marketing purposes—
to offer our products and services to you
No
We don’t share
For joint marketing with other financial
companies
Yes
No
For our affiliates’ everyday business purposes—
information about your transactions and experiences
No
We don’t share
For our affiliates’ everyday business purposes—
information about your creditworthiness
No
We don’t share
For nonaffiliates to market to you
Call 1-800-767-0300 or go to www.madisonadv.com.
Questions?
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Rev. 02/2013
Page 2
Who we are
Who is providing this notice?
Madison Investment Advisors, LLC, Madison Asset Management, LLC,
and Madison Investment Holdings, Inc. (together “Madison”), 550
Science Drive, Madison, WI 53711
What we do
How does Madison protect my personal
information?
To protect your personal information from unauthorized access and use,
we use security measures that comply with federal law. These measures
include computer safeguards and secured files and buildings.
We collect your personal information, for example, when you
How does Madison collect my
personal information?
Open an account or provide account information
Pay your bills or make deposits or withdrawals from your
account
Give us your contact information
We also collect your personal information from other companies.
Federal law gives you the right to limit only
Why can’t I limit all sharing?
sharing for affiliates’ everyday business purposes—information
about your creditworthiness
affiliates from using your information to market to you
sharing for nonaffiliates to market to you
State laws and individual companies may give you additional rights to
limit sharing.
Definitions
Affiliates
Companies related by common ownership or control. They can be
financial and nonfinancial companies.
Our affiliates include companies with a common "Madison”
name; financial companies such as Madison Funds and MFD
Distributor.
Nonaffiliates
Companies not related by common ownership or control. They can be
financial and nonfinancial companies.
Madison does not share with nonaffiliates so they can market to
you.
Joint marketing
A formal agreement between nonaffiliated financial companies that
together market financial products or services to you.
Madison does not jointly market.
Other important information
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