View Document Text
Part 2A of Form ADV: Firm Brochure
Magnolia Capital Advisors LLC
d/b/a MAG CAP
1076 Highland Colony Parkway, Suite 291
Ridgeland, Mississippi 39157
(601) 362-5872
March 31, 2025
This brochure provides information about the qualifications and business practices of Magnolia Capital
Advisors LLC d/b/a MAG CAP (herein after referred to “MAG CAP”). If you have any questions about the
contents of this brochure, please contact us at (601) 362-5872. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about our firm is available on the SEC's website at https://adviserinfo.sec.gov/
Registration does not imply any level of skill or training.
Page 1
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Item 2: Material Changes
This Firm Brochure is the disclosure document Magnolia Capital Advisors LLC prepared according to
regulatory requirements and rules.
Consistent with the rules, we will ensure that you receive a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business fiscal year. Furthermore, we will provide
you with other interim disclosures about material changes as necessary. Since our last annual filing
was made on
, 202
, the firm made the following updates:
March 29
4
•
•
•
Item 1- “Principal Office and Place of Business” updated
Item 4 – Removed “Cryptoassets Investment Management” as an advisory service provided
Item 10 – Included disclosure of Stephen Griner’s affiliation with outside Investment Advisor Entoro
Whenever you would like to receive a complete copy of the current Brochure, please contact us at (312)
273-4322 or tjohnosn@k
. We will be happy to provide you with a complete copy.
bc.team
Page 2
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Item 3: Table of Contents
Item 2: Material Changes ....................................................................................................... 2
Item 3: Table of Contents ....................................................................................................... 3
Item 4: Advisory Business ....................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................ 8
Item 6: Performance-Based Fees and Side-by-Side Management............................ 12
Item 7: Types of Clients ....................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................. 12
Item 9: Disciplinary Information ........................................................................................ 28
Item 10: Other Financial Industry Activities and Affiliations ..................................28
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading .....................................................................................................29
Item 12: Brokerage Practices ............................................................................................... 30
Item 13: Review of Accounts ................................................................................................ 35
Item 14: Client Referrals and Other Compensation ..................................................... 37
Item 15: Custody ...................................................................................................................... 38
Item 16: Investment Discretion .......................................................................................... 38
Item 17: Voting Client Securities ....................................................................................... 38
Item 18: Financial Information ........................................................................................... 38
Page 3
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Item 4: Advisory Business
Description of the Firm
Magnolia Capital Advisors LLC d/b/a MAG CAP ("MAG CAP"), is a Delaware limited liability company
founded in 2018 with its principal place of business in Mississippi and is owned by Vaiden Clark, Stephen
Griner and Charles Marion, each of whom is a managing member. The firm also has offices Ridgeland,
Mississippi; Ocean Springs, and Columbus. The Columbus office operates under the name Milestone
Investment Group.
Description of Services Offered
The following paragraphs describe the services offered by our firm. Please refer to the following paragraphs
for more detail about the specific service, and how we tailor our services to your individual needs. As used
in this Brochure, the words "our", “we”, and "us" also refer to MAG CAP. The words "you," "your" or
"client" refer to our clients and prospective clients. Other terms are defined later in this Brochure as well.
Investment Advisory / Portfolio Management Services
Our firm offers continuous and ongoing investment advice and portfolio management services. Investment
planning is designed to provide a retirement roadmap of income and expenses over the client's life. Our
advice and services are tailored to meet our client's individual needs, life circumstances and investment
goals. We conduct at least one, but sometimes more than one meeting (in person, telephone or video
conference, or via email) with clients in order to understand their current financial situation, existing
resources, financial goals, investment objectives, risk tolerance, time horizons and liquidity needs.
Clients have the ability to impose reasonable restrictions and guidelines on investing in certain securities,
types of securities or industry sectors. We expect all such restrictions to be timely communicated to us.
Client restrictions and guidelines could negatively affect investment performance.
Clients must inform us of any changes to their financial circumstances, investment objectives or risk
tolerance, or of any modifications or restrictions that are imposed on the management of the client's account.
In this manner, our firm can better serve clients' needs.
Account management and supervision is guided by the client and market conditions. We manage clients'
investment accounts on a discretionary and non-discretionary basis. We will monitor the portfolio's
performance on an ongoing and continuous basis, unless otherwise agreed, and will make adjustments and
reallocations as necessary due to changes in market conditions and the client's circumstances, as
communicated to us.
For our discretionary asset management services, we will receive a limited power of attorney to effect
securities transactions on behalf of a client. You retain the ability to limit our discretionary authority by
providing us with a written communication that details restrictions and other guidelines. Unless otherwise
agreed to by the client and the firm, if we manage your account on a non-discretionary basis, we will have
the ongoing responsibility to make investment recommendations based on your individualized investment
strategy or we will develop and implement an asset allocation strategy, which we will continuously monitor
and supervise. However, unlike discretionary accounts, we would first be required to obtain your approval
before executing transactions. Requests for approval will be communicated via electronic mail to an
authorized account or via a telephone call to an authorized phone number. The client will be responsible
Page 4
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
for responding in a timely manner.
Our services encompass asset management designed to assist clients in meeting their financial goals using
financial investments. We explore different types of investment options and strategies in the design of a
client's circumstances. Our investment recommendations are not limited by any specific product or service
offered by a broker-dealer or custodian. Most commonly, these recommendations will generally include,
• Exchange listed securities, and securities traded over the counter
• Mutual funds
• Exchange-traded fund shares
• Options
• Separate accounts; and
• Money market funds and other cash instruments
Less commonly, we will also provide advice regarding the following security types:
• Closed end fund shares
• Certificates of deposit
• Corporate debt securities
• Municipal securities
• U.S. governmental securities
• Variable (No-Load) annuity products (not held by our custodian)
• Private fund and Private Placements
• Digital assets and Crypto Funds (see “Item 10: Other Industry Affiliations” for more information)
Each type of security or product has its own unique set of risks associated with it, and it would not be
possible to list all the specific risks of every type of investment. Even within the same type of investment,
risks can vary widely. However, in very general terms, the higher the anticipated return of an investment,
the higher the risk of loss associated with it.
Because some types of investments involve certain additional degrees of risk, they will only be
recommended and implemented when consistent with the client's risk tolerance, investment objectives, and
where the investment is determined to be suitable.
Our Firm uses Betterment for Advisors, a digital wealth management platform, for small account solutions.
Betterment LLC (“Betterment”), a registered investment advisor, may serve as a sub-advisor to some of our
clients. Betterment is an unaffiliated advisor to our firm. In some cases, our firm may use Betterment’s
platform for custom portfolio strategies and other services, including but not limited to the following:
• Goal-Based Investment Management: Betterment’s goal-based investment platform allows
Advisors and Clients to identify multiple investment goals for each Client, each with specific
portfolio allocations;
• Portfolio Construction Tools: Advisor and Advisor’s Clients have access to a set of
Betterment constructed portfolio strategies, third-party model portfolio strategies, or, if
applicable, Advisor constructed custom portfolio strategies (described below), each of which
is comprised of low cost, index-tracking exchange-traded funds or mutual funds (the latter
only for advisors who are approved to construct portfolios with Dimensional Fund Advisors
mutual funds), and are able to customize the risk-level for each investment goal (collectively
“traditional securities portfolios”);
• Automated Investment Management Services: Betterment’s algorithms automate back-office
tasks such as trading, portfolio management, and account rebalancing;
Page 5
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
• Website and Mobile Application: Betterment’s website and mobile application provide a
platform for account access and monitoring and delivery of account documentation and notices;
and
• Advisor Dashboard: Advisors have access to a dashboard for purposes of monitoring and
managing Client accounts.
Financial Planning and Financial Consulting Services
Our firm also provides financial planning and consulting services. Depending on your particular
circumstance, such services could include a comprehensive evaluation of your financial situation by using
currently known facts and variables, or it might focus on a few items of particular importance to you.
Generally, such financial planning services will involve preparing a financial plan or rendering a financial
consultation for clients based on the client's current situation, financial goals and objectives. For financial
consulting clients, we will usually not provide a written summary of our observations and
recommendations, as the process is a less formal engagement. Regardless of the nature of the service, the
implementation of all recommendations will be at the client's discretion.
A financial plan or financial consultation will address one or more of the following areas:
• Financial Position: Understanding of a client's current financial situation. Sources of evaluation
•
include income, expenses, assets, liabilities, etc.
Investment Planning: Determining the most suitable way to structure investments to meet financial
goals, and determine the appropriate account type (e.g., joint tenants, IRA, Roth IRA, etc.)
• Personal Tax Planning: Evaluating the current tax situation to help minimize a client's taxes and find
more profitable ways to use the extra income generated.
• Retirement Planning: Assessing retirement needs to help a client determine how much to accumulate,
as well as distribution strategies designed to create a source of income during retirement years.
• Credit Planning: Evaluating a client's credit needs.
•
Insurance Planning and Risk Management: Evaluating the client's insurance needs and reviewing
insurance policies and the like.
• Estate Planning: Reviewing the client's cash needs at death, income needs of surviving dependents
and estate planning goals.
• Education Planning: Reviewing the educational needs for the client and his/her family, along with
planning for educational expenses.
• Charitable Planning: Providing strategic charitable giving plans for clients and researching and
evaluating charitable entities and private foundations.
• Mortgage/Debt Analysis: Analyzing client's current mortgage debt, home equity, and financing
alternatives.
• Review of Employee Benefit Plans: Reviewing the client's investment options, allocation models and
historical performance of client assets held through employee benefit plans.
• Business Consulting: We offer consulting and advisory services for business owners and entrepreneurs.
Services can include advice on business structure, cash flow analysis, projections, growth & strategic
planning, employee benefits, risk analysis, and advice pertaining to loans pursuant
Page 6
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
to operations and payroll, including loans related to
We gather information through interviews and review of documents provided by the client, including
questionnaires. Information gathered includes the client's current financial status, future goals, investment
objectives, risk tolerance and family circumstances.
Typical financial planning or financial consultation services include one or more of each of the service
components. A financial plan could require the services of a specialist such as an insurance specialist,
attorney or tax accountant. We will recommend third-party service providers if we feel it is appropriate and
in your best interest, but the client is under no obligation to use any service provider recommended by us.
Likewise, the client is under no obligation to act on our financial planning recommendations. We do not
receive referral or other fees from third-party service providers.
Financial plans and consultations are based on the client's financial situation at the time we present the
financial plan or consultation to the client, and on the information provided to us. The client must promptly
notify us if his/her financial situation, goals, objectives or needs change. Certain assumptions are made with
respect to interest rates, inflation rates, and use of past trends and performance of the market and economy.
Past performance is in no way an indication of future performance. We do not offer any guarantees or
promises that a client's financial goals will be met.
Qualified Plan Consulting and Participant Investment Consulting Services
We provide retirement plan and pension consulting services to employer plan sponsors on a continuous and
ongoing basis pursuant to Section 3(21) of Employee Retirement Income Security Act of 1974 ("ERISA").
Generally, such retirement plan consulting services consist of assisting employer plan sponsors in
establishing, monitoring and reviewing their company's participant-directed retirement plan.
Services may include:
•
• Establishing an Investment Policy Statement – Some advisors with our firm assist their clients in the
development of a statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
Investment Options: We will work with the client to evaluate existing investment options and make
recommendations for appropriate changes.
•
• Asset Allocation and Portfolio Construction: We will make recommendations regarding asset
allocation models to be offered to plan participants and will assist the client in structuring the portfolio
based upon the investment policy statement of the plan.
Investment Monitoring: We will regularly monitor the performance of the investments and notify the
client in the event of over/underperformance and in times of market volatility.
• Participant Education: We will educate plan participants regarding investment options offered within
the qualified plan.
As part of our retirement plan consulting services, we are responsible for arranging and effecting changes in
the plan on behalf of the plan and plan participants.
We are making investment recommendations to you regarding your retirement plan account or individual
retirement account as fiduciaries within the meaning of Title I of the Employee Retirement Income Security
Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The
way we make money or otherwise are compensated creates some conflicts with your financial interests, so
we operate under a special rule that requires us to act in your best interest and not put our interest ahead of
yours. Under this special rule's provisions, we must:
Page 7
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Meet a professional standard of care when making investment recommendations (give prudent advice) to
you;
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than what is reasonable for our services; and
• Give you basic information about our conflicts of interest.
Client Assets Under Management
As of December 31, 2024, our total assets under management were approximately $1,482,714,109. We
managed $841,194,711 in client assets on a discretionary basis and $631,159,398 in client assets on a
non-discretionary basis.
Information Regarding Potential Conflicts of Interest
Although we seek to avoid them, our firm has actual or potential conflicts of interest arising from our
advisory services. These include, but are not limited to:
• Conflicts related to allocating time and resources between client accounts, allocation of brokerage
commissions and investment opportunities. For further information on our brokerage and allocation
policies, and related conflicts of interest, please refer to Item 12 below.
• Conflicts related to asset-based fees. At times our investment professionals will recommend that a
client move assets from another investment account to one managed by our firm. This would result in
a higher total advisory fee for that investment professional and generate revenue for the firm. There is
therefore a conflict of interest whenever we encourage clients to move their assets to our firm. For
further information, please refer to Item 5 which discusses the fees we earn when providing advisory
services.
• Conflicts related to one or more of our investment advisor representatives also being licensed as an
independent insurance agent through licensed insurance brokers. For further information, please refer
to Item 10 below.
• Conflicts related to investing in securities recommended to clients and contemporaneous trading of
securities (i.e., personal trading) by the firm and its related persons. Please refer to Item 11 for further
information.
• Conflicts related to third parties. When appropriate, we will recommend third parties to advise a client
on matters including but not limited to: legal, tax or accounting advice. These recommendations are
sometimes made because of existing relationships our firm and its employees have with these groups
or individuals. We do not currently have any formal solicitor or referral arrangements, when referring
out the aforementioned services.
Actual or potential conflicts of interest generally can be addressed in several ways, including prohibiting
the conduct that gives to the conflict of interest, implementing procedures to prevent a person from
gaining or utilizing knowledge that potentially give rise to a conflict; establishing parameters for conduct
that are designed to protect client interests or limit the benefit that creates the conflict of interest, or
disclosing the conflict of interest to our clients.
Our firm has adopted a Code of Ethics. (Please refer to Item 11 below for further information on our Code
of Ethics) and we also have policies and procedures in place to mitigate and address conflicts of interest.
We believe that such policies and procedures are reasonably designed to treat clients equitably and to
advance the best interests of the clients. The clients' best interest is paramount in any situation involving a
conflict of interest.
Page 8
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Item 5: Fees and Compensation
General Investment Advisory / Portfolio Management Services
Depending upon the type of advisory service to be provided, clients generally have a choice regarding the
manner in which fees will be calculated for such services. Options for calculating fees include the following:
• Percentage of Assets under Management: Clients will be charged as a percentage of assets under
management with us, according to the schedule set forth in the client management agreement between
us and the client, provided, however, that the annual fee would not exceed two percent (2%); or
• Flat Quarterly or Annual Fees: Clients will be charged at an agreed upon flat annual fee, paid
quarterly, or flat quarterly fee depending on the scope and complexity of the client’s needs.
• Fixed or Hourly Financial Planning Fee: Clients will be charged an agreed upon fixed or hourly fee
based on the complexity of your situation and the services provided. Our fees are negotiable at our sole
discretion.
The annual fee being charged to the client will be set forth and identified in an agreement between our firm
and that client. We retain the ability to negotiate other fee schedules depending on the size of the account,
type of account, the level of client service required and other factors we consider relevant, including timing
of client relationship.
We typically do not impose a minimum account size or a set minimum annual fee for investment advisory
services.
For the fee charged as a percentage of assets under management, fees are charged quarterly in advance
based on the market value of the client's account(s), as determined by the custodian, on the last business
day of the quarter. Cash and assets which are invested in shares of mutual funds, exchange-traded funds,
annuities we manage, individual securities, collective trusts, unit investment trusts and/or closed-end funds
shall be included in the calculation of the value of the client's assets under management with us for purposes
of computing our fee. Although we do not typically utilize margin in our strategies, a client's margin balance
is typically included when calculating assets under management. This will be in addition to any margin
interest being paid by the client.
For partial quarters, fees are pro-rated. All unearned fees will be refunded to the client in the event the client
terminates our services. Unless other arrangements are made, fees are directly debited from a client's
account(s), and each client is required to provide the qualified custodian of the client's account(s) written
authorization to deduct the fees described.
The custodian sends the client a statement, at least quarterly, indicating the amount of our fees and all
amounts disbursed from the account to our firm for our management fees. We have internal controls that
seek to verify that the custodian is withdrawing fees accurately in accordance with your agreement,
however, we strongly encourage clients independently verify the accuracy of the fee calculation, as the
custodian will not verify the calculation. If a client does not have sufficient cash in the account(s) to cover
the payment of fees, some or all of the securities held by the client will be liquidated in order to pay the
fees.
The custodian is responsible for sending the client account statements, clients will not receive an account
statement or a fee invoice from us. Asset-based fees are always subject to the management agreement
between the client and Magnolia Capital Advisors, and we generally retain the right to amend our fee
schedule with 30 days prior written notice to the client.
Third Party Fees
Page 9
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Clients utilizing the services of Betterment may incur additional fees. Betterment charges an asset-based
wrap fee on amounts invested via the Betterment for Advisors platform that is tiered based on the aggregate
balance of all our firm’s Client accounts at Betterment (not including funds held in
Betterment Cash Reserve). That wrap fee currently ranges from 0.12% to 0.25% of account balances.
The asset-based wrap fee is charged quarterly on arrears. The services included for the wrap fee include
all of the services provided by Betterment and Betterment Securities through the Betterment for Advisors
platform, including advisory services, custody of assets, execution and clearing of transactions, and
account reporting. Betterment collects wrap fees directly from Clients pursuant to the terms of the
sub-advisory agreement between Betterment and each Client. Clients utilizing the Betterment for
Advisors platform may pay a higher aggregate fee than if the advisory, custodial, trade execution, and
other services were purchased separately. Advisors with Clients on this pricing structure typically also
pay a fixed monthly fee to Betterment.
Financial Planning and Financial Consulting Services
For clients who retain our firm for its investment advisory services, there is generally no charge for financial
planning services. Other clients who retain the firm solely for financial planning or financial consultation
will be charged fees based on the nature of the services being provided, who is providing the services and
the complexity of the client's circumstances. Financial planning fees are generally calculated and charged
on a flat fee or hourly basis, per engagement. If a client terminates financial planning services after we have
begun the work but before completion, we will charge a termination fee equal to the hours then spent on
your services at a rate outlined in the client’s agreement executed prior to our financial professional
commencing planning. Financial planning fees and the termination fee are negotiable. We will reduce or
waive the financial planning fees and/or termination fee in certain circumstances.
We provide you with an exact fee quote before you authorize us to begin our work. The specific financial
planning fee being charged to the client will be set forth and identified in an agreement between us and each
client. We will withdraw financial planning fees from a client's bank account only with the prior consent of
the client.
Although the length of time it will take to provide a financial plan or financial consultation depends on each
client's personal situation, we will provide a timing estimate at the start of the planning relationship. For
those who will be charged for financial planning or financial consultation, we will invoice the client for the
services, and the fees will generally be due and payable upon delivery of the completed financial plan to
the client or completion of the services, as applicable.
Your financial professional will update your financial plan upon request or when your objectives or
financial situation change. If a financial plan is updated, the fee will be dependent on the nature of the
update. Again, this fee will be set forth and identified in an agreement between yourself and the firm.
In some circumstances, the financial plan could require the services of a specialist such as an insurance
specialist, attorney or tax accountant since we do not provide any legal, or accounting advice. Our firm will
recommend third-party service providers when we feel it is appropriate and, in the client’s, best interest, but
the client is under no obligation to use any service provider recommended by our firm. Fees for specialists
will be negotiated between the client and specialist directly under a separate engagement.
Qualified Plan Consulting and Participant Investment Consulting Services
As part of providing additional advisory services, upon request we will provide a client recommendations
and advice concerning the client’s employer retirement plan or other qualified retirement account. The
firm’s recommendations could include that the client consider withdrawing the assets from their employer's
retirement plan or other qualified retirement account and roll the assets over to an individual retirement
Page 10
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
account ("IRA"). Further, the firm offers its management services be applied to those funds and securities
rolled into an IRA or other account for which it will receive compensation.
Fee’s are charged as a percentage of assets under management, and vary per engagement in regards to
frequency and calculation.
Recommending Rollovers and Transfers to MAG CAP
Our firm has an inherent conflict of interest in recommending you rollover or transfer your accounts to an
account managed by us since we have an incentive to generate compensation for the firm.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
It is important that the client understand the differences between these types of accounts and to decide
whether a rollover is best for the client. Prior to proceeding, if the client has questions, contact the firm’s
Chief Compliance Officer, or call the Firm’s main number as listed on the cover page of this brochure.
General Information
An investment management agreement can generally be terminated at any time, by the firm or the client,
for any reason upon prior written notice. The timing is specified in the client management agreement
between Magnolia Capital Advisors and the client. In addition, if a client receives this Brochure at the time
the client enters into the investment management agreement, the client has the right to terminate the
agreement within 5 business days after entering into it by giving written notice of such termination to the
firm.
Our firm will not take custody or possession of client funds or securities at any time except to the extent
that we typically deduct fees directly from the client's account(s) when providing discretionary investment
management services.
All fees paid to the investment adviser are separate and distinct from fees and expenses charged by any
mutual fund, exchange-traded funds and closed-end funds. Fund fees are described in the respective fund's
prospectus. These fees will generally include management fees, various expenses and a possible distribution
fee. The client should review all fees being charged on its investments and those charged by MAG CAP to
fully understand the total amount of fees to be paid by the client and to evaluate the advisory services being
provided.
Clients incur certain charges imposed by custodians, brokers, and other third parties such as custodial fees,
trade execution fees, deferred sales charges, odd-lot differentials, transfer taxes, and electronic fund fees,
and other fees and taxes on brokerage accounts and securities transactions. Please refer to Item 12
Page 11
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
(Brokerage Practices) in this Brochure for additional information.
Our firm and our professionals owe a fiduciary duty to all our clients. We also serve as a fiduciary to
advisory clients that are employer-sponsored retirement plans (such as 401(k) plans or pension plans) or
individual retirement accounts (collectively, our "retirement clients") (IRAs) pursuant to ERISA or the
Internal Revenue Code ("IRC"). When acting as a fiduciary to these plans, we are subject to specific duties
and obligations under ERISA and the IRC that include among other things, restrictions concerning certain
forms of conflicted compensation. To avoid engaging in prohibited transactions, the firm only charges fees
for investment advice (i) about products for which our firm and/or our related persons do not receive any
commissions or 12b-1 fees, or (ii) about products for which our firm and/or our related persons receive
commissions or 12b-1 fees if such commission and fees are used to offset advisory fees.
Clients should be aware that similar advisory services could be available from other investment advisors
for similar or lower fees.
Some of our firm’s supervised personnel are registered representatives of unaffiliated third-party broker-
dealers and have the capacity to sell securities through such broker-dealers. In addition, a number of our
personnel are licensed insurance agents of unaffiliated third-party insurance companies or agencies and sell
insurance products through these affiliations. These products and services are separate and distinct from the
investment advisory services offered through Magnolia Capital Advisors. Clients should be aware that
these securities products and insurance products pay a commission. All fees and commissions related to
securities products or insurance products being sold by a financial advisor in his/her capacity as a registered
representative or insurance agent will be disclosed to the client. In no event is any client obligated,
contractually or otherwise, to use the services of any registered representative or insurance agent acting in
such capacity or to purchase products or services through said individual.
Item 6: Performance-Based Fees and Side-by-Side Management
Our firm does not charge performance-based fees or participate in side-by-side management. Performance-
based fees are fees which are based on the share of capital gain or appreciation of a client's account. Side-
by-side management refers to the practice of managing accounts that are charged performance-based fees
while at the same time managing accounts that are not charged a performance-based fee. We do not charge
performance-based fees, nor do we provide side-by-side management.
Betterment for Advisors does not charge performance-based fees.
Item 7: Types of Clients
We offer our firm’s services to individuals, high net worth individuals, banking or thrift institutions,
corporations and other business entities, retirement plans, and estates and trusts.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Our firm and our financial professionals will use one or more of the following methods of analyses or
investment strategies when providing investment advice to clients, subject to the clients' investment
objectives, risk tolerance, time horizons and stated guidelines:
• Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance, and we seek to create a portfolio using mean variance optimization to maximize potential
return relative to portfolio risk. A risk of asset allocation is the potential the client will miss the
Page 12
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
opportunity to participate in sharp increases in a particular security, industry or market sector. Another
risk is that the ratio of securities, fixed income, and cash will change over time due to stock and market
movements and, if not corrected, will no longer be appropriate for the client's goals.
• Mutual Fund, SMA and/or ETF Analysis. We look at the experience and track record of the manager
of the mutual fund or exchange traded fund (ETF) in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic conditions. We also
look at the underlying assets in a mutual fund or ETF in an attempt to determine if there is significant
overlap in the underlying investments held in another fund(s) in the client's portfolio. A risk of mutual
fund and/or ETF analysis is that, as in all securities investments, past performance does not guarantee
future results. A manager having success in the past does not indicate that they will have success in the
future. In addition, as we do not control the underlying investments in a fund or ETF, managers of
different funds held by the client may purchase the same security, increasing the risk to the client if that
security were to fall in value. There is also a risk that a manager will deviate from the stated investment
mandate or strategy of the fund or ETF, which could make the holding(s) less suitable for the client's
portfolio.
• Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition
and management of the company itself) to determine if the company is underpriced (indicating it is a
good time to buy) or overpriced (indicating it is time to sell). We look at historical and present financial
statements of the company, annual reports, governmental filings and business activities. Fundamental
analysis does not attempt to anticipate market movements. This presents a potential risk, as the price of
a security can move up or down along with the overall market regardless of the economic and financial
factors considered in evaluating the stock. Individualized analysis of underlying documentation can
vary.
• Technical Analysis. We analyze past market movements and apply that analysis to the present in an
attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement. Technical analysis does not necessarily consider the underlying financial condition of a
company. This presents a risk in that a poorly managed or financially unsound company may
underperform regardless of market movement. Past performance is not a guarantee of future
performance.
• Quantitative Analysis. We use mathematical models and statistical modeling in an attempt to obtain
more accurate measurements of a company's quantifiable data, such as the value of a share price or
earnings-per-share and predict changes to that data, where appropriate. A risk in using quantitative
analysis is that the models used may be based on assumptions that prove to be incorrect. Quantitative
Page 13
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
analysis does not necessarily factor in all variables.
• Qualitative Analysis. When appropriate, we will subjectively evaluate non-quantifiable factors such as
quality of management, labor relations, and strength of research and development factors not readily
subject to measurement and predict changes to share price based on that data. A risk is using qualitative
analysis is that our subjective judgment may prove incorrect.
• Sector Rotation Analysis. We review and assess the current condition and future prospects of a given
sector of the economy. To add incremental value to a core portfolio by making small adjustments to the
size of industry sectors in client portfolios. Sector analysis serves to provide us with an idea of how well
a given group of companies within a sector are expected to perform as a whole. A risk of asset allocation
is the potential that the client will not participate in sharp increases in a particular security, industry or
market sector.
Our analysis methods rely on the assumption that the investment vehicles which we recommend for our
clients, the companies whose securities we purchase and sell on behalf of our clients, the rating agencies
that review these securities, and other publicly or privately available sources of information about these
securities, are providing accurate, timely and unbiased data. While we are always looking for indications of
inaccuracy in the data we use, there is always a risk that our analysis could be compromised by inaccurate,
misleading or untimely information. This is an ongoing risk and could impact all the strategies discussed
below.
Investment Strategies
We will use one or more of the following strategies in managing client accounts, although individual clients
can request one-off scenarios as needed. Investment strategies and advice will vary depending upon each
client's specific financial situation. We manage households and accounts on a goals-based approach so not
every account is diversified. Certain accounts will potentially be more heavily weighted in one sector versus
another account in order to diversify the household as a whole or to take advantage of certain tax advantages
in having particular types of investments in certain types of accounts. As such, we determine investments
and allocations based upon the client's predefined objectives, risk tolerance, time horizon, financial horizon,
financial information, liquidity needs, and other various suitability factors. The restrictions and guidelines
set by the client will also affect the composition of the portfolio.
• Strategic Asset Allocation Program. Clients participating in this strategy are placed in one of four
models: Conservative, Moderate, Growth, and Aggressive. These four represent the general risk level
of each model and clients will be placed into one based on their investment objectives and risk tolerance.
Each of the four models is primarily comprised of a combination of ETFs and mutual funds. However,
we will also utilize individual equities and other securities as appropriate. We will consult with the
client to set a target asset allocation which would be based on the client’s time horizon, risk tolerance and
investment objectives. If the portfolio drifts more than 20% from the target we will rebalance the client’s
portfolio.
• Tactical Asset Allocation Program. Clients participating in this strategy are placed in a tactical asset
allocation model that seeks to outperform the market. Tactical asset allocation is an active management
portfolio strategy that shifts the percentage of assets held in various categories to take advantage of
market pricing anomalies or strong market sectors. This strategy also utilizes a combination of ETFs
and mutual funds; however, the strategy will also utilize other securities as appropriate.
• All Equity Model. Clients in this strategy will be placed into one of two equity models. We will rebalance a
position when it drifts more than 20% from the target allocation.
Page 14
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
o The Equity Income Model seeks to provide a dividend yield in excess of the dividend
yield provided by the S&P 500. The portfolio is a diversified portfolio of approximately
20 predominantly large capitalization companies. This portfolio can be suitable for a client
with income needs from large-cap securities.
o The Core Growth strategy seeks to outperform the S&P 500 index over a full market
cycle, with a similar or slightly higher volatility profile. The portfolio is a diversified
portfolio of approximately 25 predominantly large capitalization companies.
• Custom Portfolio. Clients participating in this strategy will be placed into a specifically tailored
portfolio taking into accounts the particular needs, time horizon, risk tolerance, or investment objectives
of each specific client. This portfolio will utilize stocks, mutual funds, ETFs, individual bonds, and
other securities, as appropriate.
Risk of Loss
Investing involves a risk of loss. Clients should be prepared to bear investment loss, including the loss of
the original principal. Clients should never presume that future performance of any specific investment or
investment strategy will be profitable. Further, there are varying degrees of risk depending on different
types of investments. Clients should know that all investments carry a certain degree of risk ranging from
the variability of market values to the possibility of permanent loss of capital. Although portfolios seek
principal protection, asset allocation and investment decisions are not guaranteed to achieve this goal in all
cases. There is no guarantee a portfolio will meet a target return or an investment objective.
Risks to capital include, but are not be limited to, changes in the economy, market volatility, company
results, industry sectors, accounting standards and changes in interest rates. Investments are generally
subject to risks inherent in governmental actions, exchange rates, inflation, deflation, and fiscal and
monetary policies. Market risks include changes in market sentiment in general and styles of investing.
Diversification will not protect an investor from these risks and fluctuations.
Additional risks include:
Market risk: Either the stock market as a whole, or the value of an individual company, goes down resulting
in a decrease in the value of client investments. Stocks are susceptible to general stock market fluctuations
and to volatile increases and decreases in value as market confidence in and perceptions of their issuers
change. Common stock (or its equivalent) is generally exposed to greater risk than preferred stocks and
debt obligations of an issuer.
Company risk: There is always a certain level of company or industry specific risk that is inherent in each
investment. Although this risk can be reduced through appropriate diversification, it cannot be eliminated.
There is the risk that the issuer will perform poorly or have its value reduced based on factors specific to
the issuer or its industry. If the issuer experiences credit issues or defaults on debt, the value of the issuer
could be reduced.
Exchange traded fund and mutual fund risk: The risk of owning an ETF or mutual fund generally reflects
the risks of owning the underlying securities the ETF or mutual fund holds. Clients will incur additional
costs associated with ETFs and mutual funds (see Item 5).
Page 15
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Management risk: Investments managed by us vary with the success and failure of our investment strategies,
research, analysis and determination of portfolio securities.
Foreign investments risks: Non-U.S. investments, currency and commodity investments contain additional
risks associated with government, economic, political or currency volatility.
Emerging markets risks: Emerging markets can experience high volatility and risk in the short term.
Liquidity risks: Generally, assets are more liquid if many investors are interested in a standardized product,
making the product relatively easy to convert into cash. Additionally, some specialized investments have
reduced liquidity compared to traditional investment vehicles.
Bond risks: Investments in bonds involve interest rate and credit risks. Bond values change according to
changes in interest rates, inflation, credit climate and issue credit quality. Interest rate increases will reduce
the value of a bond. Longer term bonds are more susceptible to interest rate variations then shorter term,
lower yield bonds.
Sector risks: Investing in a particular sector is subject to cyclical market conditions and charges.
Because of the inherent risk of loss associated with investing, we are unable to represent, guarantee or even
imply that our services and methods of analysis can or will predict future results, successfully identify
market tops or bottoms, or insulate clients from losses due to market corrections or declines.
Cash balances are typically invested daily in interest-bearing money market accounts.
Our strategies and investments can present unique and significant tax implications. We will seek to manage
portfolios with an awareness of tax implications, but long-term wealth compounding is our primary
consideration. Specific goals regarding account tax efficiency should be set forth in a writing signed by
both us and the client. Regardless of account size or other factors, we strongly recommend that clients
continuously consult with a tax professional prior to and throughout the investing of clients' assets. Each
client is responsible for contacting his/her tax advisors to determine which cost basis accounting method is
the right choice for the client.
Cryptoassets Risk: Among other risks associated with Cryptoassets, the prices of Cryptoassets can be and
have been extremely volatile, and crypto asset exchanges have been closed due to fraud, failure, or security
breaches. Cryptoassets are created, issued, transmitted, and stored according to protocols run by computers
in Cryptoasset networks. It is possible that these protocols have undiscovered flaws which could result in
the loss of some or all Cryptoassets held by the Client. There may also be network attacks against these
protocols which may result in the loss of some or all Cryptoassets held by the Client. Some Cryptoassets
held by the Client may be created, issued, or transmitted using experimental cryptography which could have
underlying flaws. Advancements in quantum computing could break the cryptographic rules of protocols
which support the Cryptoassets offered by our firm through Gemini Trust Company, LLC. We make no
guarantees about the reliability of the cryptography used to create, issue, or transmit the Cryptoassets held
by the Client.
• Cryptoassets do not have stable values. Cryptoassets represent a speculative investment and involve
a high degree of risk. As relatively new products and technologies, Cryptoassets have not been
widely adopted as a means of payment for goods and services by major retail and commercial outlets.
Conversely, a significant portion of the demand for Cryptoassets is generated by speculators and
investors seeking to profit from the short‐ or long-term holding of Cryptoassets. The relative lack
of acceptance of Cryptoassets in the retail and commercial marketplace limits the ability of
Page 16
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
end clients to pay for goods and services with Cryptoassets. A lack of expansion by Cryptoassets
into retail and commercial markets, or a contraction of such use, may result in increased volatility.
Prices of the Cryptoassets have fluctuated widely for a variety of reasons and may continue to
experience significant price fluctuations. Several factors may affect the price of the Cryptoassets,
including, without limitation: (i) total Cryptoassets in existence; (ii) global Cryptoasset supply and
demand; (iii) Clients’ expectations with respect to the rate of inflation of fiat currencies; (iv)
currency‐ and crypto asset‐exchange rates; (v) interest rates; (vi) fiat currency withdrawal and
deposit policies of the Cryptoasset exchanges; (vii) trade volume and liquidity on crypto asset
exchanges; (viii) interruptions, suspensions, or terminations of major crypto asset exchanges; (ix)
cyber theft of Cryptoassets from online Cryptoasset wallet providers, or news of such theft from
such providers, or theft from individual Cryptoasset wallets; (x) investment and trading activities
of hedge funds and other large Cryptoasset investors; (xi) sovereign monetary policies, trade
restrictions, and inflation controls; (xii) regulatory measures that affect the usability of Cryptoassets
as a form of legal tender and/or otherwise restrict or facilitate Cryptoasset purchases, sales, or
holdings; (xiii) availability and popularity of businesses that provide crypto asset‐related services;
(xiv) development and maintenance of open‐source software protocols for crypto asset networks,
applications or platforms; (xv) increased competition from other payment services; and (xvi)
domestic and foreign political, economic, and financial events and/or uncertainty. If crypto asset
markets continue to be subject to high volatility, Clients may experience losses based on their
investments. Even if Clients are able to hold their Cryptoassets for long, potentially indefinite
periods, their Cryptoassets may never generate a profit. Additionally, Clients should be aware that
there is no assurance that the Cryptoassets will maintain their long‐term value in terms of future
purchasing power.
• Prior performance of a Cryptoasset is not necessarily indicative of future results. Many
Cryptoassets have experienced high levels of performance and rapid increases in price, followed
by significant downturns in performance and similarly rapid decreases in price.
• Cryptoassets may not have long‐term viability. Cryptoassets are a new and relatively untested
product. There is considerable uncertainty about their long‐ term viability, which could be affected
by a variety of factors, including many market‐based factors such as economic growth, inflation,
and others. In addition, the success of Cryptoassets will depend on the long‐term utility and
economic viability of blockchain and other new technologies related to Cryptoassets. Due in part
to these uncertainties, the price of Cryptoassets are volatile and may be hard to sell. Our firm does
not control any of these factors, and therefore may not be able to control the ability of any
Cryptoasset to maintain its value over time.
•
It is not guaranteed that Gemini will be able to purchase and sell Cryptoassets on a Client’s behalf.
The Cryptoasset market presents significant risks that could negatively impact Gemini’s ability to
purchase and sell Cryptoassets on a Client’s behalf (for example, the Cryptoasset market frequently
involves shallow trade volume, extreme hoarding, low liquidity, and high bankruptcy risk). Blocks
of Cryptoassets are often hoarded by a few owners and/or are kept out of circulation. Ownership
concentration is high, which increases liquidity risk because large blocks of Cryptoassets are
difficult to sell in a timely and efficient manner. Further, exchanges may not treat all customers
equally. The daily trade volume of Cryptoassets may also only be a small fraction of total
Cryptoassets mined. The lack of a robust and regulated derivatives market for Cryptoassets means
that market participants do not have as many mechanisms to hedge or create the liquidity in the
Cryptoasset market that is typical of traditional capital markets. The crypto asset market also
currently lacks many institutional participants, which could help to stabilize the market. For these
reasons, among others, Gemini may be unable to purchase or sell a Cryptoasset on a Client’s behalf
for an extended period of time. In addition, the Cryptoasset exchanges and other trading venues on
Page 17
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
which the Cryptoassets trade are relatively new and, in most cases, largely unregulated. They may
therefore (i) be more exposed to fraud and failure than regulated exchanges for securities,
derivatives, and fiat currencies and (ii) become subject to rules and regulations that prohibit the
trading venue from listing the Cryptoassets held by a Client in the future. Much of the daily trading
volume of Cryptoassets is conducted on poorly capitalized, unregulated, unaudited, and
unaccountable exchanges located outside of the U.S. that often do not have, or have limited, listing
requirements. Such exchanges may engage in unethical practices that could adversely impact
Cryptoasset pricing, such as front‐running, wash trading, and trading with insufficient funds. To
the extent that the crypto asset exchanges or other crypto asset trading venues are involved in fraud
or experience security failures or other operational issues, this could result in a reduction in
Cryptoasset market prices and adversely affect a Client’s investment in Cryptoassets. Even the
largest exchanges have been subject to operational interruption (e.g., thefts of Cryptoassets from
operational or “hot” wallets, suspension of trading on exchanges due to denial of service attacks by
hackers, malware, bankruptcy proceedings, and cessation of services by exchanges). Such
disruptions have limited the liquidity of Cryptoassets on the affected Cryptoasset exchange and
have resulted in higher volatility and a reduction in confidence in the broader crypto asset market.
The price of Cryptoassets on exchanges may also be impacted by policies, regulations, or
interruptions of the ability to transfer fiat currency into or out of larger Cryptoasset exchanges.
• The value of Cryptoassets is uncertain and may not match the price a Client pays. Cryptoassets
derive their value from a variety of factors, including demand for the crypto asset associated with
its utility or functionality. Additionally, value is affected by demand for the Cryptoasset from
speculators. If too many speculators invest in Cryptoassets the value of the Cryptoassets may not
correspond to the price at which the Cryptoassets are exchanged. The value of Cryptoassets may in
particular be subject to momentum pricing and therefore, an inaccurate valuation. Momentum
pricing typically is associated with growth stocks and other assets whose valuation, as determined
by the investing public, accounts for anticipated future appreciation in value. The price of a
Cryptoasset is determined primarily using data from various currency exchanges, over‐the‐counter
markets, and derivative platforms. Momentum pricing of Cryptoassets has resulted, and may
continue to result, in speculation regarding future appreciation in the value of the Cryptoassets,
inflating and making more volatile the price of such Cryptoassets. The Cryptoassets that lead the
market may be subject to even more speculation. In addition, the value of the Cryptoassets on
trading venues that are largely unregulated may be inaccurate and the rules or regulations that apply
to such trading venues are subject to change, which may result in the listing of the Cryptoassets
held by a Client to be removed from certain trading venues, further obscuring the valuation of such
Cryptoassets.
•
Innovations in the Cryptoasset industry may cause the Cryptoassets purchased by our firm on
behalf of a Client to lose value. The development and acceptance of the cryptographic and
algorithmic protocols governing the issuance of and transactions in Cryptoassets is subject to a
variety of factors that are difficult to evaluate and predict. The use of Cryptoassets to, among other
things, buy and sell goods and services is part of a new and rapidly evolving commercial practice
that employs digital assets based on a computer‐generated mathematical and/or cryptographic
protocol. The growth of this commercial practice in general, and the use of Cryptoassets in
particular, is subject to a high degree of uncertainty. Factors affecting further development of the
Cryptoasset industry include, among other things, the continued worldwide adoption of
Cryptoassets; governmental and quasi‐governmental regulation of Cryptoassets and/or crypto asset
exchanges; changing consumer demographics, tastes and preferences; sustained development and
maintenance of open‐source software protocols; the popularity and availability of alternative and/or
new payment services; and general economic conditions. If these factors negatively affect or
impede the development of the Cryptoasset industry, the value of a Client’s investment in
Page 18
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Cryptoassets may also be negatively affected. Cryptoassets may be negatively affected by
technological advances that undermine the cryptographic consensus mechanism underpinning
blockchain and distributed ledger protocols. Advances in cryptography or technical advances such
as the development of quantum computing could present risks to the viability of Cryptoassets by
undermining or vitiating the cryptographic consensus mechanism that underpins blockchain and
distributed ledger protocols. Similarly, legislators could prohibit the use of current and/or future
cryptographic protocols.
• Cryptoassets may rely on third‐party blockchains. Certain Cryptoassets may rely on or are built on
a public or third‐party blockchain and the success of such blockchain may have a direct impact on
the success of Cryptoassets. These Cryptoassets are partly dependent on the effectiveness and
success of such blockchains, as well as the success of other blockchain and decentralized data
storage systems that are being used by the issuer of the Cryptoassets. There is no guarantee that
any of these systems or their sponsors will continue to exist or be successful. This could lead to
disruptions of the operations of the issuer of Cryptoassets offered through Gemini Trust Company,
LLC, and could negatively affect any Cryptoassets held by a Client from such issuer.
• Geopolitical events may affect the value of Cryptoassets. The impact of geopolitical events on the
supply and demand for Cryptoassets is uncertain. As an alternative to fiat currencies that are backed
by central governments, digital assets such as Cryptoassets, which are relatively new, are subject
to supply and demand forces based in part upon the desirability of an alternative, decentralized
means of buying and selling goods and services. It is unclear how such supply and demand will be
impacted by geopolitical events. Nevertheless, political or economic crises may motivate large‐
scale acquisitions or sales of Cryptoassets globally and/or locally. Large‐scale sales of Cryptoassets
are likely to result in a reduction in the value of Cryptoassets and may adversely affect a Client’s
investment in Cryptoassets.
• Cryptoassets do not have insurance protections. Any Cryptoassets held in Client accounts are not
subject to any protections provided by the U.S. Federal Deposit Insurance Corporation (the
“FDIC”) or the U.S. Securities Investor Protection Corporation. This means that Cryptoassets will
not be insured by the FDIC’s Deposit Insurance Fund. In addition, Cryptoassets are not subject to
any protections provided by any private insurance company, and it is unclear if and when
Cryptoassets in Client accounts will be covered by any insurance protections.
• The exchanges used to execute transactions in Cryptoassets are not always accurate. The execution
of transactions in Cryptoassets on exchanges chosen by Gemini Trust Company, LLC, may, from
time to time, result in certain trade errors. These trade errors may occur any time an exchange is
used to purchase Cryptoassets on behalf of Clients.
• Regulatory changes may affect the value of Cryptoassets. Regulation of Cryptoassets in the U.S.
and in foreign jurisdictions is in its early stages of development and is subject to unpredictable
changes which may have an adverse impact on the Cryptoassets offered by Gemini Trust Company,
LLC. The regulatory status of Cryptoassets remains unclear or unsettled in many jurisdictions.
Legislative and regulatory changes or actions at the local, state, federal, foreign, or international
level may adversely affect the use, transfer, exchange, and value of Cryptoassets. These legislative
and regulatory changes or actions are difficult to predict and may adversely impact the Cryptoassets
offered. As Cryptoassets have grown in popularity and market size, U.S. legislators and regulators
have begun to develop laws and regulations and have, at times, released interpretive guidance
governing the crypto asset industry. Both legislators and regulators have expressed concerns that
Cryptoassets can be used by criminals to evade taxes and launder money. To the extent that future
Page 19
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
actions by legislators and/or regulators impose restrictions or limitations on the crypto asset market,
the demand for Cryptoassets is likely to be reduced. In addition, such actions may limit the ability
of Clients to convert Cryptoassets into fiat currency or use Cryptoassets to pay for goods and
services, which, in each case, is likely to result in a reduction of demand and, in turn, a decline in
the value of Cryptoassets. Additional or changing regulations could also limit the use of
Cryptoassets on various Cryptoasset platforms. Such reductions in use could decrease or remove
the value of the functionality achieved on those platforms and cause a substantial decrease in the
value of the Cryptoassets. Various foreign jurisdictions may adopt laws, regulations, or directives
that address the Cryptoasset market and participants in such market. Any such laws, regulations, or
directives may (i) conflict with those of the U.S., (ii) negatively impact the acceptance of
Cryptoassets inside and outside the U.S., (iii) impede the growth or sustainability of the Cryptoasset
market in foreign jurisdictions, and/or (iv) otherwise negatively affect the value of Cryptoassets.
These laws, regulations or directives, if any, are impossible to predict, but any such change could
be substantial and adverse to the value of investments made by Clients in Cryptoassets. Regulation
of Cryptoassets in the U.S. varies by state, and the regulations of certain states may limit the ability
of firms to operate within those states. The different regulations by state could affect the
transferability of Cryptoassets. To the extent that state regulations differ, certain Cryptoassets may
only be tradable in specific states. This could decrease the demand for and market for Cryptoassets.
• Clients should not count on any protection or guarantees from federal or state securities laws with
respect to Cryptoassets. Many Cryptoassets, including Cryptoassets offered through Gemini Trust
Company, LLC, are not registered with or qualified by the SEC. Although Magnolia Capital
Advisors is registered under the Advisers Act and Clients are provided certain protections from
fraud under applicable securities laws, Clients will generally not otherwise be afforded the full set
of protections provided under the Securities Act of 1933 (the “Securities Act”), Securities Exchange
Act of 1934, other federal securities laws or comparable state law with respect to any Cryptoassets
held in Client accounts. Thus, Clients should not expect any protection under the Securities Act.
Further, if a regulator were to find that a Cryptoasset should have been registered under the
Securities Act or state law, it could disrupt the market in that Cryptoasset. If regulators were to take
action related to a Cryptoasset that a Client has invested in, it could decrease the value of the
Cryptoasset or lead to a determination that the transaction in the Cryptoasset is void. Gemini trades
Cryptoassets on various crypto exchanges, which also custody such Cryptoassets. Further, all Client
Cryptoasset transactions are facilitated by Gemini, an entity that is not currently regulated by the
SEC or subject to other comparable federal or state securities laws. Technological, operational, or
other failures, system outages, or errors suffered by Gemini could result in loss of Client
Cryptoassets. In addition, Gemini is located in a jurisdiction which may adopt laws, regulations, or
directives that address the Cryptoasset market and participants in such market and which may
negatively affect the value of Cryptoassets.
•
It is not yet clear how Cryptoasset investments and any returns thereon will be taxed. The tax
characterization of Cryptoassets is uncertain. The purchase of Cryptoassets may result in adverse
tax consequences to a Client, including withholding taxes, income taxes, and tax reporting
requirements. Clients are encouraged to review IRS Notice 2014‐21 (the “Notice”) that sets forth
published guidance from the U.S. Internal Revenue Service released in 2014 concerning the
consequences of transacting in crypto asset. If a crypto asset is characterized as a “virtual currency”
for income purposes, then, under the Notice, the general rules applicable to property transactions
would apply. Potential Clients are strongly encouraged to seek independent legal and tax advice
regarding their individual circumstances and objectives in determining the percentage of assets to
invest in Cryptoassets.
• Exchanges used to purchase and sell Cryptoassets registered with the SEC do not yet exist. There
Page 20
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
are currently no U.S. exchanges registered with the SEC where Cryptoassets can be legally listed
and/or traded. Although we anticipate that such exchanges will exist in the U.S. in the future, we
cannot and do not guarantee that such exchanges will ever legally operate in the U.S. In addition,
even if other types of Cryptoassets are able to successfully be listed on a registered exchange in the
U.S., there is no guarantee that such exchange will allow the Cryptoassets to be listed on such a
registered exchange. Thus, exchanges used may not be registered with the SEC and/or in
compliance with applicable securities laws, rules and regulations, and any regulatory action relating
to the unregistered status or non‐compliance of the exchanges used could adversely affect the firm’s
business.
• A stolen or incorrectly transferred digital asset is generally not retrievable. Once a transaction has
been verified and recorded in a block that is added to the blockchain, an incorrect transfer of
Cryptoassets or a theft of Cryptoassets generally will not be reversible. If a party is able to hack the
Gemini Trust Company accounts and initiate a transaction, Clients may not be capable of receiving
compensation for any such transfer or theft. If there is an error and a transaction occurs with the
wrong account, to the extent that Gemini is unable to seek a corrective transaction with such third
party or is incapable of identifying the third party which has received the Cryptoassets through error
or theft, Gemini will be unable to revert or otherwise recover incorrectly transferred Cryptoassets.
To the extent that Gemini is unable to seek redress for such error or theft, such loss could adversely
affect a Client’s investment.
Betterment for Advisors makes available three categories of securities portfolio strategies:
Betterment Constructed Portfolios, Third-Party Portfolios, and Custom Portfolios. For additional information on
the current investment strategies Betterment offers, please refer to Betterment’s Form ADV Part 2A.
All investing involves risks. Betterment’s Form ADV Part 2A discusses risks inherent in all investing.
Item 9: Disciplinary Information
Our firm and our financial professionals are required to disclose any legal or disciplinary events that are
material to a client's or prospective client's evaluation of us, our business or the integrity of our management
or associated persons.
Neither our firm nor any of our associated persons has any reportable disciplinary events to disclose.
Item 10: Other Financial Industry Activities and Affiliations
Magnolia Capital Advisors is not a registered broker-dealer, commodity firm, commodity trading advisor,
or futures commission merchant, and does not have an application to register for any of the same pending.
In addition, our firm does not recommend investment products in which it receives any form of
compensation from the separate account manager or investment product sponsor.
Some of our firm’s financial professionals are also licensed insurance agents for unaffiliated third parties,
and recommend insurance products to clients, such as life, disability and long-term care insurance products.
These products are separate and distinct from investment advisory services offered through Magnolia
Capital Advisors, and the firm professional will receive a commission or fees as a result of the sale of
insurance related products. A conflict of interest therefore exists as these commissionable sales creates an
incentive to recommend products based on compensation earned rather than need. In no event is any client
obligated, contractually or otherwise, to use the services of any licensed insurance agent acting in such
capacity or to purchase products or services through said individual.
Some individuals of the firm are registered representatives of Level Four
Page 28
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Financial, LLC, a FINRA registered broker-dealer. In this capacity, these representatives have the ability
to provide securities brokerage services and implement securities transactions on a commission basis.
Clients should be aware that the receipt of additional compensation itself creates an inherent conflict of
interest with the advice provided by the Adviser, and this conflict of interest could affect the judgement of
these individuals when making recommendations. The Adviser and the broker/dealers are separate,
nonaffiliated entities. Nevertheless, to the extent that the Adviser’s representatives recommend the purchase
of securities or other investment products where the representative receives commissions for doing so, a
conflict of interest exists because the representative is incentivized to make recommendations based on the
compensation received rather than on a client’s needs.
Stephen Griner is a minority owner in First Southern Bank, Griner Drilling, and Citizen’s Bank. Mr. Griner
is not involved in the day-to-day operations of these passive investments, but they could represent a
substantial source of his income. In addition, First Southern Bank is a client of Magnolia Capital Advisors
and therefore a conflict of interest exists to give First Southern Bank preferential treatment over other
clients.
While MAG CAP has no affiliation with any other Investment Advisor, Stephen Griener has dual
registration with another Advisor, Entoro, where he is both General Partner and Fund Manager for one or
more Crypto Funds. Stephen does not charge his clients a fee when soliciting funds he’s affiliated with at
Entoro, however a conflict of interest does exist, as, if deemed appropriate, other MAG CAP reps will solicit
Entoro funds, which contributes to compensation for Stephen.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
Magnolia Capital Advisors has adopted a Code of Ethics that sets forth high ethical standards of business
and professional conduct which we require our employees to follow. The Code of Ethics outlines proper
conduct related to all services provided to clients by the firm and our associated persons and includes
guidelines for compliance with applicable laws and regulations governing our practice. Our goal is always
to protect our clients’ interests and demonstrate our commitment to our fiduciary duties of honesty, good
faith and fair dealing.
Personal Securities Transactions and Interests
Through its professional activities, MAG CAP and its supervised persons are exposed to potential conflicts
of interest and the Code of Ethics contains provisions designed to mitigate many of these potential conflicts
by governing the personal securities transactions of certain of its employees, officers and directors. In
particular, the Code of Ethics governs the conduct of certain "access persons" in circumstances where the
Adviser or its access persons desire to purchase or sell securities for their personal accounts that are identical
to those recommended by the firm to its clients. For these purposes, the Code of Ethics defines an "access"
person as a supervised person of the firm that (1) has access to nonpublic information regarding any clients'
purchase or sale of securities, (2) has access to nonpublic information regarding the portfolio holdings of
any fund the adviser or its control affiliates manage or sponsor, or (3) is involved in making securities
recommendations (or has access to such recommendations) to clients that are nonpublic.
Access persons' trades must be executed in a manner consistent with the following principles:
• The interests of client accounts will always be placed first.
• All personal securities transactions will be conducted in such manner as to avoid any actual or potential
conflict of interest or any abuse of an individual's position of trust and responsibility.
Page 29
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
• Access persons must not take inappropriate advantage of their positions.
• Preclearance of access persons' transactions in securities in a limited offering or private placement is
required.
Access persons must submit quarterly reports regarding securities transactions and newly opened accounts,
as well as annual reports regarding holdings and existing accounts. We monitor our access persons' personal
Page 30
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
trading activity at least quarterly to ensure compliance with internal control policies and procedures and our
Code of Ethics.
The Code of Ethics does not prevent or prohibit access persons from trading in securities that we
recommend or in which we invest client assets, but rather prescribes the governing principals relative to the
same (see above). As such, it is possible that (1) the firm or its access persons could recommend to clients,
or buy or sell for client accounts, securities in which one or more access persons (including MAG CAP or
its affiliates) has a material financial interest, (2) access persons (including the firm or its affiliates) can
(and do) invest in the same securities (or related securities) that we recommend to clients, including private
equity or other limited investment opportunities made available to the firm’s clients, or (3) the firm
(including its affiliates) and its access persons could recommend securities to clients, or buy or sell securities
for client accounts, at or about the same time that one or more access persons (including the firm or its
affiliates) buys or sells the same securities for its own account. This presents a conflict in that the access
person might seek to benefit himself or herself from this type of trading activity in the same securities,
either by trading for personal accounts in advance of client trading activity, or otherwise. All such activity
must be in strict adherence with our Code of Ethics and must fundamentally place the clients' interests first.
Moreover, it is our policy that neither the firm nor its associated persons will have priority over a client's
account(s) in the purchase or sale of securities.
We will typically seek to combine orders to purchase securities for the firm, its associated persons and/or
their families with a client's order to purchase securities ("block trading"). Please refer to Item 12 for more
information on block trading. A conflict of interest exists in these events because we have the ability to
trade ahead of clients and could receive more favorable prices (for the firm, its associated persons and/or
their families) than the client will receive. To eliminate this conflict of interest, we will make reasonable
attempts to trade securities in client accounts at or prior to trading the securities in the firm accounts, or
accounts of associated persons and/or their families. Trades executed the same day will likely be subject to
an average pricing calculation. Moreover, it is our policy that neither the firm nor its associated persons
will have priority over a client's account(s) in the purchase or sale of securities.
Neither the firm nor its associated persons have any material financial interest in client transactions beyond
the provision of investment advisory services or other services as disclosed in this Brochure.
Our firm does not engage in principal trading (i.e., the practice of selling stock to advisory clients from our
inventory or buying stocks from advisory clients into our inventory). Nor does the firm engage in agency
cross transactions (i.e., the practice of acting as a broker for both the client and the other party involved in
a transaction).
Clients or prospective clients can obtain a copy of our Code of Ethics by contacting us at the e-mail or
phone number listed on the cover page of this Brochure.
As part of our relationship with Betterment and Betterment Securities, Betterment may offer us services
intended to help manage and further develop our business enterprise, such as additional advisory services,
access to webinars, and advice about using the Betterment for Advisors platform. Betterment may also offer
different or expanded services in the future. These services could create an incentive for us to recommend
that our Clients invest through the Betterment for Advisors platform. This is a potential conflict given that
our interest in recommending Betterment could be influenced by our receipt of Betterment’s and/or
Betterment Securities’ services to your business. Additionally, Betterment may offer discounted pricing to
our Clients based on the total combined assets of all of our or our firm’s Clients on the Betterment for
Advisors platform. Other potential conflicts may exist regarding our use of the Betterment for Advisors
platform.
Item 12: Brokerage Practices
Page 31
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Broker-Dealer Relationships and Benefits
We will generally recommend and request that clients establish brokerage accounts with Raymond James
& Associates (“RJA”), FINRA member New York Stock Exchange/SIPC, who we have established a
custodial relationship with. RJA provides our firm with access to its institutional trading and operations
services, which typically are not available to Raymond James retail customers. These services are generally
available, without cost, to financial advisory firms who maintain a minimum threshold of client assets with
RJA.
Services provided by RJA include research (including mutual fund research, third-party research, and RJA'
proprietary research), brokerage, clearing, custody, and access to mutual funds and other investments that are
available only to institutional investors or would require a significantly higher minimum initial investment. In
addition, RJA makes available software and other technologies that provide access to client account data (such as
trade confirmations and account statements); facilitate trade execution; provide research, pricing information,
quotation services, and other market data; assist with contact management; facilitate payment of fees to our firm
from client accounts; assist with performance reporting; facilitate trade allocation; and assist with back-office
support, record-keeping, and client reporting. RJA also provides access to financial planning software, practice
management consulting support, best execution assistance, consolidated statements assistance, educational and
industry conferences, marketing and educational materials, technological and information technology support, and
RJA corporate discounts. Many of these services are used to service all or a substantial number of our clients'
accounts, including accounts not maintained at RJA. We are eligible for a specific schedule of fees based upon our
assets under management with RJA. We have no discretion to determine the commissions charged by RJA.
RJA also provides us with other services intended to help our company and its financial professionals
manage and further develop its business enterprise, including assistance in the following areas: consulting,
publications and presentations, information technology, business succession, and marketing. In addition,
RJA makes available or arrange and/or pay for these types of services provided by independent third parties,
including regulatory compliance. All "soft dollar" benefits we receive from RJA are eligible research and
brokerage services under section 28(e) of the Securities Exchange Act of 1934.
As stated below and in Item 14, RJA also makes available to us other products and services that benefit our
firm and its financial professionals but do not necessarily benefit its clients' accounts.
Although we will generally recommend that clients utilize RJA for custody of their assets and execution of
their transactions, we can, subject to its best execution obligations, trade outside of RJA where necessary.
In the selection of broker-dealers, we will consider all relevant factors, including the commission rate, the
value of research provided, execution capability, speed, efficiency, confidentiality, familiarity with
potential purchasers and sellers, financial responsibility, responsiveness, and other relevant factors. Our
firm will retain and compensate RJA to provide various administrative services until stated otherwise. These
services include determining the fair market value of assets held in the account at least quarterly and
producing a brokerage statement for clients detailing account assets, account transactions, receipt and
disbursement of funds, interest and dividends received, and account gain or loss by security as well as for
the total account.
Our firm and RJA are not affiliates, and we do not receive client referrals from RJA.
Order Aggregation/Block Trading/Allocations
Our advice to certain clients and the action of the firm and its financial professionals for those and other
clients are frequently premised not only on the merits of a particular investment, but also on the suitability
of that investment for the particular client in light of his/her applicable investment objective, guidelines,
risk tolerance and circumstances. Thus, any action that we take with respect to a particular investment could,
for a particular client, differ or be opposed to the recommendation, advice or actions of our firm to
Page 32
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
or on behalf of other clients. Our firm acts in accordance with the adviser’s duty to seek best price and
execution and will not continue any arrangements if we determine that such arrangements are no longer in
the best interest of our clients.
When our firm is managing accounts with similar investment objectives, we will typically seek to aggregate
orders for securities for such accounts. In this event, allocation of the securities so purchased or sold, as
well as expenses incurred in the transaction, is made in the manner it considers to be the most equitable and
consistent with its fiduciary obligations to such accounts.
MAG CAP’s allocation procedures seek to allocate investment opportunities among clients in the fairest
possible way, considering clients' best interests. We will follow procedures to ensure that allocations do not
involve a practice of favoring or discriminating against any client or group of clients. Account performance
is never a factor in trade allocations.
We will seek to aggregate, i.e., "block," trades where possible and when advantageous to clients. We must
reasonably believe that the order aggregation will benefit and will enable us to seek best execution for each
client participating in the aggregated order. This requires a good faith judgment at the time the order is
placed for the execution. It does not mean that the determination made in advance of the transaction must
always prove to have been correct in the light of a "20-20 hindsight" perspective. Best execution includes
the duty to seek the best quality of execution, as well as the best net price. Block trading generally allows
us to execute equity trades in a timelier, more equitable manner, at an average share price.
We will block trades among clients whose accounts can be traded at a given broker-dealer. If participating
in the same strategy as our clients, the firm’s associated persons will generally be included in a block trade
on the same terms and conditions. Blocking of trades permits the trading of aggregate blocks of securities
composed of assets from multiple client accounts, as long as transaction costs are shared equally and on a
pro-rata basis between all accounts included in the block. There is a chance that subsequent orders for the
same security will be aggregated with previously unfilled orders. Additionally, subsequent orders could
potentially be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended exposure. All clients participating in each aggregated
order will generally receive the average price and, subject to minimum ticket charges and possible step outs,
pay a pro-rata portion of commissions, provided, however, an adjustment will be appropriate in some
circumstances.
Prior to entry of an aggregated order, each client account participating is identified in the order and the
proposed allocation of the order, upon completion, to those clients. If the order cannot be executed in full
at the same price or time, the securities purchased or sold by the close of each business day must be allocated
pro rata among the participating client accounts in accordance with the initial order ticket or other written
statement of allocation. However, adjustments to this pro rata allocation could be made to participating
client accounts in accordance with the initial order ticket or other written statement of allocation.
Furthermore, adjustments to this pro rata allocation could be made to avoid having odd amounts of shares
held in any client account, or to avoid excessive ticket charges in smaller accounts. Our client account
records separately reflect, for each account in which the aggregated transaction occurred, the securities
which are held by, and bought and sold for, that account. Funds and securities for aggregated orders are
clearly identified in our records and to the broker-dealers or other intermediaries handling the transactions,
by the appropriate account numbers for each participating client.
To minimize performance dispersion, "strategy" trades should be aggregated and average priced. However,
when a trade is to be executed for an individual account and the trade is not in the best interests of other
accounts, then the trade will only be performed for that account. This is true even if we believe that a larger
size block trade would lead to best overall price for the security being transacted.
All allocations will be made prior to the close of business on the trade date. In the event an order is "partially
Page 33
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
filled," the allocation will be made in the best interests of all the clients in the order, taking into account all
relevant factors including, but not limited to, the size of each client's allocation, clients' liquidity needs and
previous allocations. In most cases, accounts will get a pro forma allocation based on the initial allocation.
This policy also applies if an order is "over-filled." Transactions for any client account will not be
aggregated for execution if the practice is prohibited by the client.
Best Execution
As stated above, we typically recommend that our clients establish broker accounts with RJA. Such
accounts will be "prime broker" eligible so that if and when the need arises to effect securities transactions
from those accounts at broker-dealers other than with RJA the current custodian ("executing brokers"), such
custodian will accept delivery or deliver the applicable security from/to the executing brokers. RJA charges
a "trade away" fee which is charged against the client's account(s) for each "trade away" occurrence. Our
firm receives no part of the trade away fees. Other custodians have their own policies concerning prime
broker accounts and trade away fees.
If the client is receiving discretionary advisory services, the Adviser, pursuant to the terms of its
management agreement with clients, will have discretionary authority to determine which securities are to
be bought and sold and the price of such securities to effect such transactions. We recognize that the analysis
of execution quality involves a number of qualitative and quantitative factors. The firm will follow a process
in an attempt to ensure that it is seeking to obtain the most favorable execution under the prevailing
circumstances when placing client orders. These factors include, but are not limited, to the following:
• The financial strength, reputation and stability of the broker-dealer;
• The efficiency with which the transaction is effected; the ability to effect prompt and reliable executions
at favorable prices (including the applicable dealer spread or commission, if any);
• The availability of the broker-dealer to stand ready to effect transactions of varying degrees of difficulty
in the future;
• The efficiency of error resolution, clearance and settlement;
• Block trading and positioning capabilities;
• Performance measurements;
• Online access to computerized data regarding customer accounts;
• Availability, comprehensiveness, and frequency of brokerage and research services;
• Commission rate;
• The economic benefit to the clients; and
• Related matters involved in the receipt of brokerage services.
Consistent with its fiduciary responsibilities, we seek to ensure that clients receive best execution with
respect to the clients' transactions by blocking client trades to reduce commissions and transaction costs.
To the best of our knowledge and due diligence inquiries, RJA provides high-quality execution, and our
clients will pay competitive rates for such execution. Based upon its own knowledge of the securities
industry, we believe that RJA's commission rates (to the extent there are any) are competitive within the
securities industry. Although we acknowledge that there is the potential for lower overall commissions or
better execution to be achieved elsewhere, we believe that RJA provides clients with best execution based
on all qualitative and quantitative factors.
Trade Errors
Where a trade error occurs in a client account due to our error, we will correct the error and ensure the client
account does not suffer a loss or incur a transaction cost related to that error. Depending on the nature of
the error, we will pay the cost of the error or will cause the custodian or broker-dealer to pay the cost of the
Page 34
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
error. If the error results in a profit, due to market movement, the client will keep the profit.
Brokerage for Client Referrals
Our firm and its investment professionals do not receive client referrals from broker-dealers in exchange
for cash or other compensation, such as brokerage services or research.
BETTERMENT BROKERAGE SERVICES
With respect to the Betterment wrap program, Betterment Securities is responsible for execution of
securities transactions and maintains custody of customer assets. Betterment Securities exercises no
discretion in determining if and when trades are placed; it places trades only at the direction of
Betterment. Clients should understand that the appointment of Betterment Securities as the broker for
their accounts held at Betterment may result in their receiving less favorable trade executions than may
be available through the use of broker-dealers that are not affiliated with Betterment. If our Clients
do not wish to place assets with or execute trades through Betterment Securities, then Betterment
cannot manage our Client accounts on the Betterment for Advisors platform.
Order Aggregation: With respect to traditional securities portfolios, Betterment places aggregated
orders involving multiple Betterment accounts trading in the same securities. Orders for the purchase or
sale of securities are routed by Betterment Securities to Apex Clearing Corporation (“Apex”), the clearing
broker used by Betterment Securities, for managed execution. Apex is entitled to receive payments or
rebates on orders from Betterment Securities, but Apex does not pass on to Betterment Securities any
portion of such payments.
Research and Soft Dollar Benefits: Betterment does not provide research or other products and services
to third-party Advisors in connection with Client securities transactions.
Brokerage for Client Referrals: Betterment does not work with broker-dealers other than its affiliate,
Betterment Securities, and Betterment does not receive client referrals from Betterment Securities.
Directed Brokerage: With respect to traditional securities portfolios, Clients are required to maintain
wrap accounts and execute transactions through Betterment Securities. Betterment does not permit
Clients to direct brokerage.
Additional information regarding Betterment Securities can be found on FINRA’s BrokerCheck.
Item 13: Review of Accounts
Accounts are monitored continuously and on an ongoing basis by our financial professionals. We
conduct these reviews through various means, including telephone calls, in-person meetings, overall
strategy reviews, and/or the review of monthly and quarterly statements. Reviews are based on
objectives and parameters established by clients, which are generally memorialized through their client
management agreements and Investment Policies. More frequent reviews can also be triggered by a change
in the client's investment objectives or risk tolerance, tax considerations, large deposits or withdrawals, large
purchases or sales, loss of confidence in investment or fund managers, or changes in the economy or
financial markets.
Our compliance personnel will also monitor managed and supervised accounts on an ongoing basis to
ensure that the advisory services provided to clients are consistent with the clients' circumstances.
Depending on the nature of the engagement, some financial plans will not be reviewed until after the plan
is delivered. The frequency of plan review will be dependent on the agreement terms. If deemed
Page 35
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
necessary it will be reviewed quarterly, yearly or some other determinate amount of time. Those reviews
will revisit the initial plan and determine if any adjustments need to be made to the objectives. Financial
planning, by its nature, does require periodic review. At times we will use software and other tools to assist
in generating a financial plan.
With respect to managed accounts, investment advisory clients receive standard account statements from
the independent, qualified custodian of their accounts no less frequently than quarterly. The account
statements received from the custodian and/or broker-dealer are the official records of the client's
account(s).
No on-going financial planning reports are provided for financial planning clients unless a financial plan
update or additional services are requested. Your firm professional will update a plan as needed and when
objectives or financial situation change.
Item 14: Client Referrals and Other Compensation
Solicitor Arrangements
Magnolia Capital Advisor engages certain independent solicitors to provide client referrals. If a client
is referred to us by a solicitor, this practice is disclosed to the client in writing by the solicitor and the
Adviser pays the solicitor out of its own funds—specifically, the Adviser generally pays the solicitor a
portion of the advisory fees earned for managing the capital of the client or investor that was referred.
The use of solicitors is strictly regulated under applicable federal and state law. The Adviser’s policy is
to fully comply with the requirements of Rule 206(4)-3, under the Investment Advisers Act of 1940, as
amended, and similar state rules, as applicable.
We receive client referrals from Indyfin LLC (or "Indyfin"). Indyfin is independent of and unaffiliated with
the Adviser and there is no employee relationship between them. Indyfin does not supervise the Adviser
and has no responsibility for the Adviser’s management of client portfolios or the Adviser’s other advice or
services. The Adviser pays Indyfin an on-going fee for each successful client referral. This fee is usually a
percentage of the advisory fee that the client pays to the Adviser (“Solicitation Fee”). The Adviser will not
charge clients referred through Indyfin any fees or costs higher than its standard fee schedule offered to its
clients.
We also provide clients referrals to other investment advisers from time-to-time. When providing a referral
to other investment advisers, Magnolia Capital Advisors and our financial professional(s) are paid an on-
going fee for each successful client referral. This fee is usually a percentage of the advisory fee that the
client pays to that adviser (also known as a “Solicitation Fee”). We will not typically provide referred clients
any advisory services when acting in this capacity, but the relationship between our firm and the other
investment adviser will be disclosed along with our compensation.
Brokerage and Custody Services
As disclosed in item 12 (Brokerage Practices) above, we participate in RJA's institutional advisor programs,
under which our firm is provided with access to RJA' institutional trading and custody services, which are
typically not available to retail investors. Such services include the execution of securities transactions,
custody, research, and access to mutual funds and other investments that are otherwise generally available
only to institutional investors or would require a significantly higher minimum initial investment.
RJA makes available to our firm other products and services that benefit us, but that does not directly benefit
each client's accounts. Many of these products and services can be used to service all or some substantial
number of our client accounts, including accounts not maintained at RJA. Products and services that assist
Page 36
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
us in managing and administering our clients' accounts include software and other technology that:
• Provide access to client account data (such as trade confirmations and account statements);
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• Provide research, pricing and other market data;
• Facilitate payment of our fees from clients' accounts; and assist with back-office functions, record
keeping and client reporting;
• Receipt of duplicate client statements and confirmations; and
• The ability to have advisory fees deducted directly from our client's accounts.
RJA offers other services intended to help us manage and further develop our business enterprise. These
services include, but are not necessarily limited to:
• Compliance, legal and business consulting;
• Publications and conferences on practice management and business succession;
• Access to employee benefits providers, human Cap consultants and insurance providers;
• Assistance with back-office functions, record keeping and client reporting; and
• Access to mutual funds with no transaction fees and to certain institutional money managers.
RJA can make available, arrange and/or pay third party vendors for the types of services rendered to our
firm. RJA has the ability to discount or waive fees it would otherwise charge for some of these services or
pay all or a part of the fees of a third party providing these services, and also provide other benefits such as
educational events or occasional de minimus business entertainment of our personnel. All business
entertainment will be guided by our Code of Ethics.
Although the above benefits can assist us in managing and administering clients' accounts, including those
not maintained at a broker-dealer, some of the products and services made available benefits Magnolia
Capital Advisors itself in managing and developing its business, but do not directly benefit our clients. You
should therefore be aware that the receipt of economic benefits by our firm and/or its related persons in and
of itself creates a conflict of interest and could potentially indirectly influence our choice of a broker-dealer
for custody and brokerage services.
Item 15: Custody
We generally have the ability to directly debit advisory and other fees from client accounts, unless the client
specifies otherwise. As part of this billing process, the independent, qualified custodian of the client's
account(s) is advised of the amount of the advisory or other fee to be deducted from the client's account(s).
The client will receive account statements from the custodian holding the account(s) at least quarterly.
These statements will show all transactions within the account during that reporting period, including the
amount of advisory or other fees debited from the client's account(s). Because the custodian does not
calculate the amount of the fees to be deducted, it is important for clients to carefully review their account
statements to verify the accuracy of the fee calculation, among other things.
A client should contact us directly if he/she believes there is an error or has a question regarding an account
statement.
This ability to deduct our fees from a client's account(s) causes us to exercise limited custody over these
accounts under applicable law. We do not have, and will not take, physical custody of any clients' funds,
securities or assets. Clients' funds, securities and assets will be held with a bank, broker-dealer or
independent, qualified custodian
.
Page 37
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
Item 16: Investment Discretion
When a client hires us to provide discretionary investment advisory services, we have the authority to place
trades, buy and sell securities on the client's behalf, determine the amount of the securities to buy and sell,
and determine the nature and type of securities to buy and sell without obtaining a client's consent or
approval prior to each transaction. In some cases, we will have the authority to hire and fire third-party
money managers. Clients who give us discretionary authority will give our firm a limited power of attorney
and/or trading authorization forms to make the above decisions on the client's behalf.
In certain situations, Clients have the ability to limit our authority by giving us written instructions,
restrictions and guidelines via email communication or other written instructions. For example, a client
might specify that their accounts’ assets not be invested in a specific industry or security, or that a certain
security not be liquidated. Clients can change such instructions, restrictions and guidelines by providing us
with written instructions. The most current written instructions will control. We will accept such limitations
provided they are reasonable and do not unreasonably interfere with the management of your account. We
will accept such instructions via text message or similar instant messaging methods.
If the client enters into a non-discretionary arrangement with our firm for investment advisory, portfolio
management services, or retirement plan consulting, we will be obligated to obtain the client's approval
prior to the arranging or execution of any transactions in the account(s). With such an arrangement, the
client has the unrestricted right to decline to implement advice provided by us on a non-discretionary basis.
If you do not grant us discretionary authority over your accounts, we are limited to make periodic
recommendations to you regarding which securities to be purchased or sold and the size of the transactions.
You will ultimately be responsible for implementation of those recommendations and the timing of the
transaction.
Betterment uses algorithms to advise clients and manage their accounts. These algorithms are developed,
overseen, and monitored by Betterment’s investment advisory personnel. To use Betterment’s investment
Page 38
Part 2A of Form ADV: Magnolia Capital Advisors LLC Brochure
services, a client’s financial and personal goals are provided through Betterment’s online applications.
Betterment’s algorithm then recommends and builds a portfolio of exchange traded funds for each of the
client’s financial goals and account types. Each portfolio is associated with a target allocation of investment
types and/or asset classes.
Item 17: Voting Client Securities
Regardless of whether we have discretion over a client's account(s), we will not vote proxies on behalf of
any client or respond to any legal notices or class action claims on behalf of a client.
We will instruct the qualified, independent custodian to forward all proxy materials, legal notices and class
action information to the client to review and make his or her own informed decision on how to vote. In the
event we receive the proxy material, we will forward them directly to the client by mail or by electronic
mail (if the client has authorized electronic communication).
For assets managed on the Betterment for Advisors platform, you delegate to Betterment the authority to
receive and vote all proxies and related materials. Betterment will only vote on proxies and respond to
corporate actions associated with securities that Betterment recommends be purchased for your account.
Additional information about proxy matters is contained in Betterment’s Form ADV Part 2A.
Item 18: Financial Information
Under no circumstances do we require or solicit payment of fees in excess of $1,200 more than six months
in advance of services rendered. Magnolia Capital Advisors does not have any financial issues that would
impair its ability to provide services to clients, and we have not been the subject of a bankruptcy petition at
any time.