Overview
- Headquarters
- New York, NY
- Average Client Assets
- $4.8 million
- SEC CRD Number
- 289423
Recent Rankings
Forbes 2025: 120
Fee Structure
Primary Fee Schedule (MAGNUS FINANCIAL GROUP LLC BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $75,000 | 1.50% |
| $10 million | $150,000 | 1.50% |
| $50 million | $750,000 | 1.50% |
| $100 million | $1,500,000 | 1.50% |
Clients
- HNW Share of Firm Assets
- 76.65%
- Total Client Accounts
- 4,782
- Discretionary Accounts
- 4,401
- Non-Discretionary Accounts
- 381
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Primary Brochure: MAGNUS FINANCIAL GROUP LLC BROCHURE (2026-03-30)
View Document Text
Magnus Financial Group LLC
Disclosure Brochure
Magnus Financial Group LLC
FORM ADV PART 2A
BROCHURE
Item 1 – Cover Page
90 Park Avenue
Suite 1800
New York, NY 10016
(800) 339-1367
WWW.MAGNUSFINANCIAL.COM
This brochure provides information about the qualifications and business practices of Magnus
Financial Group LLC. If you have any questions regarding the contents of this brochure, please
do not hesitate to contact our Chief Compliance Officer, David Harrison, by telephone at
(800) 339-1367 or by email at david.harrison@magnusfinancial.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Magnus Financial Group LLC is a registered investment adviser. Registration with the SEC or
any state securities authority does not imply a certain level of skill or training. Additional
information about Magnus Financial Group LLC is available on the SEC’s website at
www.adviserinfo.sec.gov.
March 30, 2026
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Item 2 – Material Changes
Magnus Financial Group LLC (“Magnus”) has not made any material changes to this Brochure since
its last annual updated Brochure filing, dated March 28, 2025.
Magnus’ Chief Compliance Officer, David Harrison, remains available to address any questions
regarding these non-material disclosure changes and/or enhancements, or any other issue
pertaining to this Brochure.
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Item 3 – Table of Contents
Item 1 – Cover Page .................................................................................................................................................. 1
Item 2 – Material Changes........................................................................................................................................ 2
Item 3 – Table of Contents ....................................................................................................................................... 3
Item 4 – Advisory Business ....................................................................................................................................... 4
Description of the Advisory Firm ................................................................................................................ 4
A.
Types of Advisory Services .......................................................................................................................... 4
B.
Client-Tailored Advisory Services ................................................................................................................ 8
C.
D.
Assets Under Management ...................................................................................................................... 14
Item 5 – Fees and Compensation ........................................................................................................................... 14
Fee Schedule for Advisory Services ........................................................................................................... 14
A.
Billing and Payment of Fees ...................................................................................................................... 15
B.
Clients Responsible for Custodial and Brokerage Fees ............................................................................. 16
C.
Prepayment of Fees .................................................................................................................................. 17
D.
E.
Outside Compensation for the Sale of Securities or Other Investment Products to Clients .................... 17
Item 6 – Performance-Based Fees and Side-by-Side Management ....................................................................... 17
Item 7 – Types of Clients ........................................................................................................................................ 17
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ................................................................. 18
Methods of Analysis and Investment Strategies ...................................................................................... 18
A.
Material Risks Involved ............................................................................................................................. 19
B.
C.
Unusual Risks of Specific Securities .......................................................................................................... 24
Item 9 – Disciplinary Information ........................................................................................................................... 27
Item 10 – Other Financial Industry Activities and Affiliations ................................................................................ 27
Item 11 – Code of Ethics, Participation or Interest in Client Transactions ............................................................. 30
Item 12 – Brokerage Practices ................................................................................................................................ 31
A.
Factors Used to Select Custodians and/or Broker-Dealers ....................................................................... 31
Trade Aggregation ..................................................................................................................................... 36
B.
Item 13 – Review of Accounts ................................................................................................................................ 37
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews .......................................... 37
A.
Other Reviews ........................................................................................................................................... 37
B.
C.
Content and Frequency of Regular Reports Provided to Clients .............................................................. 37
Item 14 – Client Referrals and Other Compensation ............................................................................................. 38
Economic Benefits Provided by Third Parties for Advice Rendered to Clients ......................................... 38
A.
B.
Compensation to non-Supervised Persons for Client Referrals ................................................................ 38
Item 15 – Custody ................................................................................................................................................... 38
Item 16 – Investment Discretion ............................................................................................................................ 39
Item 17 – Voting Client Securities .......................................................................................................................... 39
Item 18 – Financial Information ............................................................................................................................. 39
Balance Sheet ............................................................................................................................................ 39
A.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients . 40
B.
Bankruptcy Petitions in Previous Years ..................................................................................................... 40
C.
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Item 4 – Advisory Business
A. Description of the Advisory Firm
Magnus Financial Group LLC (“Magnus” or the “Firm”) is a limited liability company organized in
Delaware and is an investment advisory firm registered with the SEC. Magnus is wholly-owned
by Magnus Financial Holdings, LLC. The majority owner of Magnus Financial Holdings, LLC is
Magnus Financial LLC, whose majority owner is Michael Schwartz.
B. Types of Advisory Services
Magnus provides personalized financial planning and counseling and discretionary and
non-discretionary investment advisory services to individuals and entities, including, but not
limited to, family offices, trusts, estates, businesses and qualified retirement plan sponsors.
Financial Planning and Consulting Services
Magnus may provide financial planning and/or consulting on a stand-alone basis or in
conjunction with the investment advisory services below. These services may include advice on
investment and non-investment related matters, such as estate planning and insurance
planning. If clients engage Magnus for these services, the client will generally enter into a
financial planning and consulting arrangement with Magnus setting forth the terms and
conditions of the engagement, describing the scope of the services to be provided and other
terms such as any fees due to Magnus. In performing its services, Magnus shall not be required
to verify any information received from clients or from the clients’ other professionals and is
expressly authorized to rely thereon. In the event that the client requires non-standard planning
and/or consultation services (to be determined in the sole discretion of Magnus), Magnus may
determine to charge for such additional services, the dollar amount of which will be separately
agreed upon with the client.
Magnus may consider some or all of the following things when creating a financial plan:
Personal: Family records, budgets, personal liability and information on the client’s
estate and financial goals.
Tax and Cash Flow: Effective income tax rate, spending and planning for past, current
and future years as well as the impact of various investments on current income tax and
future tax liability.
Death & Disability: Cash needs at death, the income needs of surviving dependents, as
well as estate planning and disability income analysis.
Retirement: Cash flow analysis of current strategies and integrative investment plans to
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help clients achieve their retirement goals.
Investments: Investment alternatives and their effect on a client’s portfolio.
Magnus may use software developed by a third-party (such as eMoney Advisor, LLC) to help
provide financial planning and consulting services. Such software provides access to features
along with sophisticated technology which Magnus believes will provide benefits to its clients,
such as:
Account aggregation (to show clients a consolidated picture of their holdings and
accounts);
Interactive tools;
An online vault to store important documents in a secure environment;
Online reports;
Analysis tools;
Educational planning;
Cash flow analysis;
Risk management needs; and
Estate planning tools.
Magnus offers to provide for clients the ability to generate various financial and retirement
models. Such supplemental services may be offered for an additional fee or as part of an
agreement for financial planning and consulting services.
Clients are responsible for promptly notifying Magnus if there is a significant change in the client’s
financial situation or investment objectives since it may cause Magnus to re-evaluate or revise
Magnus’ previous recommendations and/or services.
Magnus’ financial planning and consulting services may include advice regarding private
investment funds, the description of which (the terms, conditions, risks, conflicts and fees,
including incentive compensation) would be set forth in the fund’s offering documents. Clients
should be aware that private investment funds generally involve various additional risk factors,
such as the potential to lose some or all of their investment, the inability to convert the
investment to cash and the lack of transparency regarding the funds and their underlying
investments. Private investment funds also do not provide daily liquidity or pricing like other
investments. Qualifying clients should review a fund’s offering document for a complete
discussion of the related risks. If deemed appropriate for a particular client and the client
qualifies and becomes an unaffiliated private fund investor, the amount of assets invested in
the fund(s) would be included as part of “assets under management” for purposes of Magnus
calculating its investment advisory fee. The current value of a client’s private investment fund
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could be significantly more or less than its initial purchase price and/or a value as of a previous
date. Because of the above additional risk factors, Magnus recommends private investment
funds on an individualized, non-discretionary basis to those clients for whom it believes such an
investment is appropriate. No client is under any obligation to consider or invest in a private
fund.
Magnus may also provide advice regarding restricted stock options or other equity-based
compensation a client may have received as an employee, officer or director of a publicly-
traded company. The firm’s advice on these investments may include different financial
options a client can use to convert the options into shares, among others. Magnus may
recommend the services of other professionals for non-investment implementation
purpose (i.e., attorneys, accountants, insurance agents, etc.), including some of Magnus’
representatives in their separate individual capacities as insurance agents and/or other
affiliated (see Item 10 below) and/or unaffiliated professionals (i.e., attorneys,
accountants, insurance agents, etc.) to implement its recommendations. Clients are
advised that a conflict of interest exists if Magnus recommends its own services, as such a
recommendation may increase the advisory fees paid to Magnus or an additional fee may
be incurred by the client for such services.
The client is under no obligation to act upon any of the recommendations made by Magnus
under a financial planning or consulting engagement to engage the services of any such
recommended professional. The client retains absolute discretion over all such financial
planning and consulting implementation decisions and is free to accept or reject any
recommendation from Magnus. If the client engages any such recommended professional,
and a dispute arises thereafter relative to such engagement, the client agrees to seek
recourse exclusively from and against the engaged professional. At all times, the engaged
licensed professional[s] (i.e., attorney, accountant, insurance agent, etc.), and not Magnus,
shall be responsible for the quality and competency of the services provided.
Investment Management
In designing and implementing customized strategies, Magnus can manage, on a discretionary
or non-discretionary basis, a broad range of investment strategies and vehicles. Any clients that
engage Magnus on a non-discretionary basis must be willing to accept that Magnus cannot
effect account transactions without obtaining prior written consent to any such transactions
from the client. Thus, for example, if in the event of a market correction during which the client
is unavailable, Magnus would be unable to effect an account transaction (as it can for its
discretionary clients) without first obtaining the client’s approval.
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Magnus primarily allocates client assets among various mutual funds, index funds, exchange-
traded funds (“ETFs”), and individual debt and equity securities in accordance with clients’
stated investment objectives, risk profile and financial situation.
Where appropriate, Magnus may provide advice about positions clients held in their portfolios
prior to engaging Magnus. Clients may also engage Magnus to manage and/or advise on certain
investment products that are not maintained at their primary custodians, such as annuity
contracts and assets held in employee-sponsored retirement plans and qualified tuition plans
(for example, 529 plans). In situations involving 529 plans and qualified employer sponsored
retirement plans, Magnus may direct or recommend the allocation of client assets among the
various investment options available with the product. These assets are generally maintained at
the underwriting insurance company or the custodian designated by the product’s provider.
Magnus, with the assistance of a technology provider called Pontera Solutions Inc. (“Pontera”),
can provide investment recommendations to clients with assets “held away” and has the ability
to charge advisory fees on such assets. Specifically, Pontera is a third-party technology
platform that can facilitate the management of held-away assets such as retirement plans and
defined contribution plan participant accounts (i.e., 401(k)s, 403(b)s and 529 education savings
plans). The Pontera platform permits advisers to manage held-away assets without having to
reflect that they have custody of such assets on Part 1 of Form ADV. Magnus does have viewing
access and the ability to allocate and rebalance accounts but does not have direct access to
Client log-in credentials. Magnus is not affiliated with the platform in any way. For those
utilizing this technology, a link is provided to the client allowing them to connect an account(s)
to the platform. Once a client’s account(s) is connected to the platform, Magnus can review
account allocations and rebalances the account(s) when deemed necessary taking into
consideration client investment goals and risk tolerance, as well as economic and market trends.
Magnus utilizes Pontera with the goals of improving these account performances over time,
minimizing losses during volatile market conditions, helping to manage internal fees that can
reduce account performance and providing a more holistic picture of a client’s overall assets
and net worth. Magnus does not have access to modify or change a client’s deferral percentage
and does not have administrative rights on these accounts (i.e., Magnus does not have
permission to make beneficiary changes). Clients who wish to utilize Pontera are responsible for
keeping the Pontera platform link active so that Magnus will be able to access and manage the
respective accounts without delay.
Pontera charges Magnus a fixed fee based on the assets managed in the held-away accounts.
Other than Magnus’ advisory fee, clients do not pay any additional fee to Pontera or to Magnus
in connection with the use of the Pontera platform. Billing arrangements for those accounts
utilizing Pontera are completed at the custodial account level (i.e., Magnus advisory fees are not
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deducted from the client’s Pontera account).
Magnus may further recommend to clients that all or a portion of their investment portfolio be
managed on a discretionary basis by one or more affiliated or unaffiliated money managers,
sub-advisors or investment platforms (“External Managers”) in accordance with the client’s
designated investment objective(s). Factors that Magnus may consider in recommending
independent External Manager[s] include the client’s designated investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research.
The client may be required to enter into a separate agreement with the External Manager(s),
which would set forth the terms and conditions of the client’s engagement of the External
Manager, or the client would receive a statement of investment selection in a single contract
relationship through the custodian. Magnus generally renders services to the client relative to
the discretionary selection of External Managers. Magnus also assists in establishing the client’s
investment objectives for the assets managed by External Managers, monitors and reviews the
account performance and defines any restrictions on the account. The investment management
fees charged by the designated External Managers, together with the fees charged by the
corresponding custodian of the client’s assets, are exclusive of, and in addition to, the advisory
fee charged by Magnus.
Magnus may provide asset management services for trustees of non-U.S. pension funds,
including protected cell company segregated asset plans and insurance dedicated funds of
domestic and non-domestic life insurance companies.
C. Client-Tailored Advisory Services
Each client’s needs are different. Magnus tailors its investment advisory services to the specific
needs of each client. Each investment advisory client is provided an advisor whose role is to
facilitate the provision of investment advisory services that are tailored to the client’s unique
circumstances. Magnus consults with clients on an initial and ongoing basis to assess their
specific risk tolerances, time horizon, liquidity constraints and other related factors relevant to
the management of their portfolios. If clients’ financial situations change, or if their investment
objectives or risk tolerances change, clients are advised to promptly notify Magnus of such
changes in writing. Clients may impose reasonable restrictions on the management of their
accounts if Magnus determines, in its sole discretion, that the conditions would not materially
impact the performance of a management strategy or prove overly burdensome for Magnus’
management efforts.
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Miscellaneous
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. To
the extent requested by the client, Magnus will generally provide financial planning and related
consulting services regarding non-investment related matters, such as estate planning advice,
insurance advice, etc. Magnus will generally provide such consulting services inclusive of its
advisory fee set forth at Item 5 below (exceptions do occur based upon assets under
management, special projects, stand-alone planning engagements, etc., for which the Firm may
charge a separate or additional fee).
Magnus does not serve as an attorney, accountant, or insurance agency, and no portion of our
services should be construed as same. Accordingly, Magnus does not prepare legal documents,
prepare tax returns, or sell insurance products. As indicated above, to the extent requested by a
client, we may recommend the services of other professionals for non-investment
implementation purpose (i.e., attorneys, accountants, insurance agents, etc.), including, as
discussed below, representatives of Magnus in their separate individually licensed capacities as
licensed insurance agents.
Retirement Rollovers-Potential for Conflict of Interest. A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage in a
combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii)
roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which
could, depending upon the client’s age, result in adverse tax consequences). If Magnus
recommends that a client roll over their retirement plan assets into an account to be managed by
Magnus, such a recommendation creates a potential conflict of interest if Magnus will earn
new (or increase its current) compensation as a result of the rollover. If Magnus provides a
recommendation as to whether a client should engage in a rollover or not (whether it is from an
employer’s sponsored qualified plan or an existing IRA), Magnus is acting as a fiduciary within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. When acting in such capacity,
Magnus serves as a fiduciary under the Employee Retirement Income Security Act (ERISA), or the
Internal Revenue Code, or both. No client is under any obligation to roll over retirement plan
assets to an account managed by Magnus.
Client Retirement Plan Assets. If requested to do so, Magnus shall provide investment advisory
services relative to retirement plan assets maintained by the client. In such event, Magnus shall
allocate (or recommend that the client allocate) the retirement account assets among the
investment options available on the retirement plan platform. It shall remain the client’s exclusive
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obligation to notify Magnus of any changes in investment alternatives, restrictions, etc. pertaining
to the retirement account.
Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing involves the
incorporation of Environmental, Social and Governance (“ESG”) considerations into the
investment due diligence process. Magnus does not maintain or advocate an ESG investment
strategy but will seek to employ ESG if directed by a client to do so. If implemented, Magnus shall
rely upon the assessments undertaken by the unaffiliated mutual fund, exchange traded fund or
separate account portfolio manager to determine that the fund’s or portfolio’s underlying
company securities meet a socially responsible mandate.
ESG investing incorporates a set of criteria/factors used in evaluating potential investments:
Environmental (i.e., considers how a company safeguards the environment); Social (i.e., the
manner in which a company manages relationships with its employees, customers, and the
communities in which it operates); and Governance (i.e., company management considerations).
The number of companies that meet an acceptable ESG mandate can be limited when compared
to those that do not and could underperform broad market indices.
Investors must accept these limitations, including potential for underperformance.
Correspondingly, the number of ESG mutual funds and exchange-traded funds are limited when
compared to those that do not maintain such a mandate. As with any type of investment
(including any investment and/or investment strategies recommended and/or undertaken by
Magnus), there can be no assurance that investment in ESG securities or funds will be profitable
or prove successful.
Interval Funds/Risks and Limitations. Where appropriate, Magnus may utilize interval funds (and
other types of securities that could pose additional risks, including lack of liquidity and restrictions
on withdrawals). An interval fund is a non-traditional type of closed-end mutual fund that
periodically offers to buy back a percentage of outstanding shares from shareholders.
Investments in an interval fund involve additional risk, including lack of liquidity and restrictions
on withdrawals.
During any time periods outside of the specified repurchase offer window(s), investors will be
unable to sell their shares of the interval fund. There is no assurance that an investor will be able
to tender shares when or in the amount desired. There can also be situations where an interval
fund has a limited amount of capacity to repurchase shares and may not be able to fulfill all
purchase orders. In addition, the eventual sale price for the interval fund could be less than the
interval fund value on the date that the sale was requested.
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While an internal fund periodically offers to repurchase a portion of its securities, there is no
guarantee that investors may sell their shares at any given time or in the desired amount. As
interval funds can expose investors to liquidity risk, investors should consider interval fund shares
to be an illiquid investment. Typically, the interval funds are not listed on any securities exchange
and are not publicly traded. Therefore, there is no secondary market for the fund’s shares.
Because these types of investments involve certain additional risks, these funds will only be
utilized when consistent with a client’s investment objectives, individual situation, suitability,
tolerance for risk and liquidity needs. Investment should be avoided where an investor has a
short-term investing horizon and/or cannot bear the loss of some, or all, of the investment. There
can be no assurance that an interval fund investment will prove profitable or successful. In light of
these enhanced risks, a client may direct Magnus, in writing, not to purchase interval funds for
the client’s account.
Unaffiliated Private Investment Funds. Magnus also provides investment advice regarding
private investment funds. Magnus, on a non-discretionary basis, may recommend that certain
qualified clients consider an investment in private investment funds, the description of which (the
terms, conditions, risks, conflicts and fees, including incentive compensation) is set forth in the
fund’s offering documents. Magnus’ role relative to unaffiliated private investment funds shall be
limited to its initial and ongoing due diligence and investment monitoring services. If a client
determines to become an unaffiliated private fund investor, the amount of assets invested in the
fund(s) shall be included as part of “assets under management” for purposes of Magnus
calculating its investment advisory fee. Magnus’ fee shall be in addition to the fund’s fees.
Magnus’ clients are under absolutely no obligation to consider or make an investment in any
private investment fund(s).
Private investment funds generally involve various risk factors, including, but not limited to,
potential for complete loss of principal, liquidity constraints and lack of transparency, a complete
discussion of which is set forth in each fund’s offering documents, which will be provided to each
client for review and consideration. Unlike liquid investments that a client may own, private
investment funds do not provide daily liquidity or pricing. Each prospective client investor will be
required to complete a subscription agreement, pursuant to which the client shall establish that
the client is qualified for investment in the fund, and shall acknowledge and accept the various
risk factors that are associated with such an investment. Magnus’ investment advisory fee
disclosed at Item 5 below is in addition to the fees payable to the private fund.
Valuation. In the event that Magnus references private investment funds owned by the client on
any supplemental account reports, the value(s) for all private investment funds owned by the
client shall reflect the most recent valuation provided by the fund sponsor. Unless otherwise
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indicated, Magnus shall calculate its fee based upon the latest value provided by the fund
sponsor.
Independent Managers. Magnus may allocate a portion of the client’s investment assets among
unaffiliated independent investment managers in accordance with the client’s designated
investment objective(s). In such situations, the Independent Manager[s] shall have day-to-day
responsibility for the active discretionary management of the allocated assets, including, to the
extent applicable, proxy voting responsibility. Magnus shall continue to render investment
supervisory services to the client relative to the ongoing monitoring and review of account
performance, asset allocation and client investment objectives. Factors that Magnus shall
consider in recommending Independent Manager[s] include the client’s designated investment
objective(s), management style, performance/track record, reputation, financial strength,
reporting, pricing and research. The investment management fee charged by the Independent
Manager[s] is separate from, and in addition to, Magnus’ investment advisory fee.
Bitcoin, Cryptocurrency, and Digital Assets. For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, Magnus, will advise the client to consider a potential
investment in corresponding exchange traded securities, or an allocation to separate account
managers and/or private funds that provide cryptocurrency exposure. Bitcoin and
cryptocurrencies are digital assets that can be used for various purposes, including transactions,
decentralized applications, and speculative investments. Most digital assets use blockchain
technology, an advanced cryptographic digital ledger to secure transactions and validate asset
ownership. Unlike conventional currencies issued and regulated by monetary authorities,
cryptocurrencies generally operate without centralized control, and their value is determined by
market supply and demand. While regulatory oversight of digital assets has evolved significantly
since their inception, they remain subject to variable regulatory treatment globally, which may
impact their risk profile and liquidity.
Bitcoin, cryptocurrency, and digital asset investments are speculative and subject to extreme
price volatility, liquidity constraints, and the potential for total loss of principal. The speculative
nature of digital assets notwithstanding, Magnus may (but is not obligated to) utilize crypto
exposure in one or more of its asset allocation strategies for diversification purposes. Investment
in Bitcoin, cryptocurrencies, or digital assets carry the potential for liquidity constraints, extreme
price volatility, regulatory risk, technological risk, security and custody risk, and complete loss of
principal.
Clients can notify Magnus, in writing, to exclude cryptocurrency exposure from their accounts.
Absent Magnus’ receipt of such written notice from the client, Magnus may (but is not obligated
to) utilize cryptocurrency as part of its asset allocation strategies for client accounts.
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Borrowing Against Assets/Risks. A client who has a need to borrow money could determine to do
so by using:
Margin - The account custodian or broker-dealer lends money to the client. The
custodian charges the client interest for the right to borrow money, and uses the assets
in the client’s brokerage account as collateral, or
Pledged Asset Loan - In consideration for a lender (i.e., a bank, etc.) to make a loan to
the client, the client pledges its investment assets held at the account custodian as
collateral.
These above-described collateralized loans are generally utilized because they typically provide
more favorable interest rates than standard commercial loans. These types of collateralized
loans can assist with a pending home purchase, permit the retirement of more expensive debt,
or enable borrowing in lieu of liquidating existing account positions and incurring capital gains
taxes. However, such loans are not without potential material risk to the client’s investment
assets. The lender (i.e., custodian, bank, etc.) will have recourse against the client’s investment
assets in the event of loan default or if the assets fall below a certain level. For this reason,
Magnus does not recommend such borrowing unless it is for specific short-term purposes (i.e., a
bridge loan to purchase a new residence). Magnus does not recommend such borrowing for
investment purposes (i.e., to invest borrowed funds in the market). Regardless, if the client was
to determine to utilize margin or a pledged asset loan, the following economic benefits would
inure to Magnus:
by taking the loan rather than liquidating assets in the client’s account, Magnus
continues to earn a fee on such account assets; and
if the client invests any portion of the loan proceeds in an account to be managed by
Magnus, Magnus would receive an advisory fee on the invested amount.
The client must accept the above risks and potential corresponding consequences associated with
the use of margin or pledged asset loans.
Portfolio Activity. Magnus has a fiduciary duty to provide services consistent with the client’s
best interest. As part of its investment advisory services, Magnus will review client portfolios on
an ongoing basis to determine if any changes are necessary based upon various factors,
including, but not limited to, investment performance, market conditions, fund manager tenure,
style drift, account additions/withdrawals, and/or a change in the client’s investment objective.
Based upon these factors, there may be extended periods of time when Magnus determines
that changes to a client’s portfolio are neither necessary nor prudent. Clients remain subject to
the fees described in Item 5 below during periods of account inactivity. Of course, as indicated
below, there can be no assurance that investment decisions made by Magnus will be profitable
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or equal any specific performance level(s).
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from account
transactions or new deposits be swept to and/or initially maintained in a specific custodian
designated sweep account. The yield on the sweep account may have a different return
compared to other money market products. The client shall remain exclusively responsible for
yield dispersion/cash balance decisions and corresponding transactions for cash balances
maintained in any Magnus unmanaged accounts.
Cash Positions. Magnus continues to treat cash as an asset class. As such, unless determined to
the contrary by the Firm, cash positions (money markets, etc.) shall continue to be included as
part of assets under management for purposes of calculating the Firm’s advisory fee. At any
specific point in time, depending upon perceived or anticipated market conditions/events (there
being no guarantee that such anticipated market conditions/events will occur), the Firm may
maintain cash positions for defensive purposes. In addition, while assets are maintained in cash,
such amounts could miss market advances. Depending upon current yields, at any point in time,
the Firm’s advisory fee could exceed the interest paid by the client’s money market product.
Investment Risk. Different types of investments involve varying degrees of risk, and it should not
be assumed that future performance of any specific investment or investment strategy
(including the investments and/or investment strategies recommended or undertaken by
Magnus) will be profitable or equal any specific performance level(s).
D. Assets Under Management
As of December 31, 2025, Magnus had approximately $2,326,112,236 in regulatory assets
under management, primarily of which was managed on a discretionary basis. As of December
31, 2025, Magnus had approximately $133,570,312 in assets under advisement (i.e., assets
monitored by Magnus, but for which Magnus does not retain trading authority).
Item 5 – Fees and Compensation
A. Fee Schedule for Advisory Services
Magnus charges an annual advisory fee which is billed quarterly and agreed upon with each
client and set forth in an agreement executed by Magnus and the client. Magnus and any client
may, however, agree to adjust the fee annually or on a more frequent basis.
Magnus’ annual advisory fee is generally based on a percentage of the assets under management
in the client’s account. Magnus’ fee for investment advisory services is negotiable and varies
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based on a multitude of factors, including, but not limited to, the size of the relationship and the
nature and complexity of the products and investments involved, service intensity, degree of
custom work, time requirement, number of entities, number of family members served and travel
requirements. The fee for most clients ranges between 0.5% and 1.5% annually of the client’s
total assets under management. Magnus may also agree to enter into a flat fee arrangement with
a client. Certain of Magnus’ advisors offer separate strategies, for an additional fee, which may be
used when managing all or a portion of a client’s portfolio.
Magnus, in its discretion, may charge a lesser investment advisory fee, charge a flat fee, waive its
fee entirely, or charge fee on a different interval, based upon certain criteria (i.e., anticipated
future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, complexity of the engagement, anticipated
services to be rendered, grandfathered fee schedules, employees and family members, courtesy
accounts, competition, negotiations with client, etc.). As result of the above, similarly situated
clients could pay different fees. In addition, similar advisory services may be available from other
investment advisors for similar or lower fees.
The investment advisory agreement between Magnus and the client may be terminated at will
by either Magnus or the client. Magnus does not impose termination fees when the client
terminates the investment advisory relationship, except when agreed upon in advance.
Magnus may offer clients the provision of a financial review included in the initial consultation
at no additional cost to the clients. Such service is subject to the availability of the client and
the timely cooperation of the client.
The hourly rate for ad-hoc and project-based consultations for clients could vary depending on
the services provided and the experience, knowledge, and skill of those performing the services
on behalf of Magnus. Hourly rates would be expected to generally range from $150 to $1,000
per hour. The scope and charges of all hourly ad-hoc work must be agreed-upon in writing by
Magnus and the client before any billing begins.
Magnus does not maintain a minimum fee or a minimum level of account assets.
B. Billing and Payment of Fees
Magnus generally deducts its advisory fee from the client’s investment account(s) held at the
client’s custodian. Upon engaging Magnus to manage such account(s), the client grants Magnus
the limited authority (which can be withdrawn at any time by the client) to deduct its advisory fee
from the client’s account(s) through an investment advisory agreement relating to his/her
account(s). The fee generally is billed in advance on a quarterly basis, except for some clients that
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have 401k plans on third party platforms and to the extent specifically requested by the client
when the client may be billed quarterly in arrears.
A newly-managed account is charged an advisory fee from the start date to the end of the
initial quarter based on the number of days remaining in the quarter. For new accounts that
are not charged a flat fee, the advisory fee is based on the market value of the account the day
prior to the start date. Thereafter, the quarterly fee is based on the market value of the
account on the last business day of the previous quarter. Although clients generally are
required to have their advisory fees deducted from their accounts, in some cases, Magnus may
directly bill a client for advisory fees if it determines that such billing arrangement is
appropriate given the circumstances.
The custodian of the client’s accounts provides each client with a monthly statement indicating
separate line items for all amounts disbursed from the client’s accounts. Fees paid to Magnus
are disclosed to clients through statements from the custodian.
C. Clients Responsible for Custodial and Brokerage Fees
As discussed below at Item 12 below, when requested to recommend a custodian for client
accounts, Magnus generally recommends that Schwab Advisor Services, a division of Charles
Schwab & Co., Inc. (together with all affiliates, “Schwab”) and/or Fidelity Clearing & Custody
Solutions, a division of Fidelity Brokerage Services LLC (together with all affiliates, “Fidelity”)
serve as the custodians for client investment management assets. As an alternative option,
Magnus may also recommend Interactive Brokers LLC (“Interactive Brokers”) as a custodian for
client investment management assets.
Custodians such as Schwab, Fidelity and Interactive Brokers may charge ticket
charges/brokerage commissions, transaction, and/or other fees for effecting certain types of
securities transactions (i.e., including transaction fees for certain mutual funds, and mark-ups
and mark-downs charged for fixed income transactions, etc.). The types of securities for which
transaction fees, ticket charges/ brokerage commissions, and/or other fees (as well as the
amount of those fees) shall differ depending upon the broker-dealer/custodian. While certain
custodians, including Schwab and Fidelity, generally (with the potential exception for large
orders) do not currently charge fees on individual equity transactions (including ETFs), others
custodians like including Interactive Brokers generally do.
There can be no assurance that these custodians will not change their transaction fee pricing in
the future and you are encouraged to go to their respective websites for further information.
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These custodians may also assess fees to clients who elect to receive trade confirmations and
account statements by regular mail rather than electronically.
When beneficial to the client, individual fixed‐income and/or equity transactions may be
effected through banks or other outside financial institutions. Any fees incurred through such
transactions are in addition to Magnus’ investment advisory fees described above. Magnus does
not receive any portion of such fees.
D. Prepayment of Fees
As noted in Item 5(B) above, Magnus’ advisory fees generally are paid in advance. Upon the
termination of a client’s investment advisory relationship, Magnus will issue a refund equal to
any unearned management fee for the remainder of the quarter. The client may specify how
he/she would like such refund issued (i.e., a check sent directly to the client or a check sent to
the client’s custodian for deposit into his/her account).
E. Outside Compensation for the Sale of Securities or Other Investment Products to
Clients
Magnus does not receive any compensation for securities transactions in any client account,
other than the investment advisory fees noted above.
Advisory persons of Magnus may also be licensed as independent insurance professionals. Such
persons earn commission-based compensation for selling insurance products to clients.
Insurance commissions earned by advisory persons who are independent insurance
professionals are separate from and in addition to Magnus’ advisory fee. This practice presents
a conflict of interest as an advisory person who is an independent insurance professional may
have an incentive to recommend insurance products for the purpose of generating insurance
commissions rather than solely based on client needs. Clients are under no obligation to
purchase insurance products through any person affiliated with Magnus.
Item 6 – Performance-Based Fees and Side-by-Side Management
Magnus is not a party to any performance or incentive-related compensation arrangements with
its clients. Magnus’ fees are determined and calculated as described in Item 5 above.
Item 7 – Types of Clients
Magnus provides personalized financial counseling and discretionary and non-discretionary
investment advisory services to individuals and entities, including but not limited to, family
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offices, trusts, estates, businesses and qualified retirement plan sponsors.
Magnus, in its discretion, may charge a lesser investment advisory fee, charge a flat fee, waive
its fee entirely, or charge fee on a different interval, based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, complexity of the engagement,
anticipated services to be rendered, grandfathered fee schedules, employees and family
members, courtesy accounts, competition, negotiations with client, etc.).
As result of the above, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisors for similar or lower fees.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
A primary step in Magnus’ investment strategy is getting to know the clients – to understand
their financial condition, risk profile, investment goals, tax situation, liquidity constraints – and
assemble a complete picture of their financial situation. To aid in this understanding, Magnus
offers clients comprehensive financial planning. This approach is integral to the way that
Magnus does business. Once Magnus has a true understanding of its clients’ needs and goals,
the investment process can begin, and the Firm can recommend strategies and investments
that it believes are aligned with the clients’ goals and risk profiles.
Magnus has an investment committee. Members of the investment committee provide input
into selecting assets and products from across many asset classes, including global and domestic
equities, taxable and non-taxable fixed income, mutual funds, index funds, ETFs, and alternative
investments. The members of the investment committee periodically review the capital market
assumptions and selection of securities used in the Magnus models. Magnus may select certain
External Managers to manage a portion of its clients’ assets and has a process to review and
approve External Managers. Overall investment strategies recommended to each client
generally emphasize long-term ownership of a diversified portfolio of marketable and non-
marketable investments intended to provide consistent after-tax, risk-adjusted, economic
returns.
Magnus generally (but not exclusively) recommends broad diversification via a long-term asset
allocation strategy – diversified both across asset classes and within investment styles – in an
effort to improve the risk and return potential of client portfolios. More specifically, Magnus
may recommend multiple asset classes (both liquid and illiquid), market capitalizations, market
styles, and geographic regions to provide diversification. Asset classes recommended by
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Magnus primarily include no-load mutual funds, index funds and ETFs. Investment
recommendations may also include: equities, warrants, corporate debt securities, commercial
paper, certificates of deposit, municipal securities, U.S. government securities, options
contracts, private funds and investment vehicles and interests in limited partnerships.
Client portfolios with similar investment objectives and asset allocation goals may own different
securities and investments. The client’s portfolio size, tax sensitivity, desire for simplicity,
long-term wealth transfer objectives, time horizon and choice of custodian are factors that
influence Magnus investment recommendations.
Each portfolio maintains a target asset allocation based on a client’s risk tolerance, qualitative
and quantitative factors as well as overall client due diligence. During periodic reviews, Magnus
advisors generally review with the client the extent to which the actual allocation matches the
target allocation. When a Magnus advisor considers the variance excessive (in general greater
than 5%), the advisor may provide recommendations to the client to bring the actual allocation
within an acceptable range of the target. This process, known as “rebalancing,” offers a
systematic and disciplined way to trim investment classes that have been in favor and redeploy
capital to asset classes that have been out of favor.
Investment advice given to clients more often than not includes recommending long-term
purchases or holding on to certain assets. However, other investment strategies that may also
be recommended include short-term purchases, margin transactions, shorting, and options
(including buying puts or selling covered calls).
Investing in securities involves a risk of loss. A client can lose all or a substantial portion of
his/her investment. A client should be willing to bear such a loss. Some investments are
intended only for sophisticated investors and can involve a high degree of risk.
B. Material Risks Involved
The mutual funds and ETFs that Magnus frequently invests client assets with or recommends to
clients generally own securities and therefore also involve the risk of loss that is inherent in
investing in securities. The extent of the risk of ownership of fund shares generally depends on
the type and number of securities held by the fund. Mutual funds invested in fixed income
securities are subject to the same interest rate, inflation, and credit risks associated with the
fund’s underlying bond holdings. Fixed income securities may decrease in value as a result of
many factors, for example, increases in interest rates or adverse developments with respect to
the creditworthiness of the particular issuer. Risks also may be significantly increased if a
mutual fund pursues an alternative investment strategy. An investment in an alternative mutual
fund involves special risks such as risk associated with short sales, leveraging the investment,
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potential adverse market forces, regulatory changes, and potential illiquidity. Investing in
alternative strategies presents the opportunity for significant losses. Returns on mutual fund
investments are reduced by management costs and expenses.
An ETF’s risks include declining value of the securities held by the ETF, adverse developments in
the specific industry or sector that the ETF tracks, capital loss in geographically focused funds
because of unfavorable fluctuation in currency exchange rates, differences in generally accepted
accounting principles, economic or political instability, tracking error (the difference between the
return of the ETF and the return of its benchmark), and trading at a premium or discount,
meaning the difference between the ETF’s market price and net asset value. ETFs also are subject
to the individual risks described in their prospectus. Although many mutual funds and ETFs may
provide diversification, risks can be significantly increased if a mutual fund or ETF is concentrated
in a particular sector of the market, primarily invests in small cap or speculative companies, uses
leverage to a significant degree, or concentrates in a particular type of security. One of the main
advantages of mutual funds and ETFs is that they give individual investors access to professionally
managed, diversified portfolios of equities, bonds and other securities.
Although the goal of diversification is to combine investments with different characteristics so
that the risks inherent in any one investment can be balanced by assets that move in different
cycles or respond to different market factors, diversification does not eliminate the risk of loss.
In some circumstances, price movements may be highly correlated across securities and funds.
A specific fund may not be diversified and a client portfolio may not be diversified. Additionally,
when diversification is a client objective, there is risk that the strategies that the Firm uses may
not be successful in achieving the desired level of diversification. There is also risk that the
strategies, resources, and analytical methods that the Firm uses to identify mutual funds and
ETFs will not be successful in identifying investment opportunities.
Past performance of a security or a fund is not necessarily indicative of future performance or
risk of loss. The following events also could cause mutual funds, ETFs, and other investments in
client portfolios to decrease in value:
Interest-Rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
Market Risk: The price of an equity security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For example,
changes in political, economic and social conditions may trigger adverse market events.
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Inflation Risk: When any type of inflation is present, a dollar today will not buy as much
as a dollar will next year, because purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the U.S.
dollar against the currency of the investment’s originating country. This is also referred
to as exchange rate risk. Where an investment is denominated in a currency other than
the investor's currency, changes in rates of exchange may have an adverse effect on the
value, price of, or income derived from the investment. In addition, if the client account
engages in off-exchange foreign currency (“Forex”) transactions, leveraged trading of
contracts are involved that are denominated in foreign currency conducted with a
futures exchange dealer as counterparty. Because of the leverage and other types of
risks as disclosed in this section, there is a risk that a client could rapidly lose all of the
funds deposited for such Forex trading and that client could lose more than the client
has deposited in such client account.
Event Risk: An adverse event affecting a particular company or that company’s industry
could depress the price of a client’s investments in that company’s stocks or bonds. The
company, government or other entity that issued bonds in a client’s portfolio could
become less able to, or fail to, repay, service or refinance its debts, or the issuer’s credit
rating could be downgraded by a rating agency. Adverse events affecting a particular
country, including political and economic instability, could depress the value of
investments in issuers headquartered or doing business in that country.
Liquidity Risk: Securities that are normally liquid may become difficult or impossible to
sell at an acceptable price during periods of economic instability or other emergency
conditions. Some securities may be infrequently or thinly traded even under normal
market conditions.
Domestic and/or Foreign Political Risk: The events that occur in the U.S. relating to
politics, government, and elections can affect the U.S. markets. Political events occurring
in the home country of a foreign company such as revolutions, nationalizations, military
escalations and currency collapses can have an impact on the security.
Reinvestment Risk: This risk is that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates
to fixed income securities.
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Financial Risk: Excessive borrowing to finance business operations increases the risk of
profitability because the company must meet the payment obligations and terms of its
obligations in good times and bad. During periods of financial stress, the inability to
meet loan obligations may result in bankruptcy and/or a declining market value.
Regulatory/Legislative Developments Risk: Regulators and/or legislators may
promulgate rules or pass legislation that places restrictions on, adds procedural hurdles
to, affects the liquidity of, and/or alters the risks associated with certain investment
transactions or the securities underlying such investment transactions. Such
rules/legislation could affect the value associated with such investment transactions or
underlying securities.
Global Health Risk: Pandemic global health risks (such as Covid-19) could cause
substantial unforeseen market and investment declines and economic hardships for
clients and businesses.
Illiquid Securities: Investments in hedge funds and other private investment funds may
underperform publicly offered and traded securities because such investments:
o Typically require investors to lock‐up their assets for a period of time and may be
unable to meet redemption requests during adverse economic conditions;
o Have limited or no liquidity because of restrictions on the transfer of, and the
absence of a market for, interests in these funds;
o Are more difficult to monitor and value due to a lack of transparency and
publicly available information about these funds;
o May have higher expense ratios and involve more inherent conflicts of interest
than publicly traded investments; and
o
Involve different risks than investing in registered funds and other publicly
offered and traded securities. These risks may include those associated with
more concentrated, less diversified investment portfolios, investment leverage
and investments in less liquid and non‐traditional asset classes.
Risks Associated with Options Trading. Investments in options contracts have the risk of
losing value in a relatively short period of time. Options are investments whose ultimate value
is determined from the value of the underlying investment. Option contracts are leveraged
instruments that allow the holder of a single contract to control many shares of an underlying
stock or index. This leverage can compound gains or losses. In addition, if the client engages in
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writing covered calls for income purposes or protective puts for downside risk, the client risks
having the client’s underlying stock being “called away,” resulting in potential undesired tax
consequences. Clients who determine to engage in options trading must accept these
additional risks. In addition, clients must complete options suitability paperwork through the
custodian of record in order to enable the client account to be able to engage in options
trading.
Cybersecurity
The computer systems, networks and devices used by Magnus and service providers to Magnus
and its clients to carry out routine business operations employ a variety of protections designed
to prevent damage or interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons and security breaches. Despite
the various protections utilized, systems, networks, or devices potentially can be breached. A
client could be negatively impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices;
infection from computer viruses or other malicious software code; and attacks that shut down,
disable, slow, or otherwise disrupt operations, business processes, or website access or
functionality. Cybersecurity breaches may cause disruptions and impact business operations,
potentially resulting in financial losses to a client; impediments to trading; the inability by us and
other service providers to transact business; violations of applicable privacy and other laws;
regulatory fines, penalties, reputational damage, reimbursement or other compensation costs,
or additional compliance costs; as well as the inadvertent release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of
securities in which a client invests; governmental and other regulatory authorities; exchange and
other financial market operators, External Managers, banks, brokers, dealers, and other financial
institutions; and other parties. In addition, substantial costs may be incurred by these entities in
order to prevent or attempt to prevent cybersecurity breaches in the future.
Cybersecurity Risk. The information technology systems and networks that Magnus and its
third-party service providers use to provide services to Magnus’ clients employ various controls
that are designed to prevent cybersecurity incidents stemming from intentional or unintentional
actions that could cause significant interruptions in Magnus’ operations and/or result in the
unauthorized acquisition or use of clients’ confidential or non-public personal information.
Clients and Magnus are nonetheless subject to the risk of cybersecurity incidents that could
ultimately cause them to incur financial losses and/or other adverse consequences. Although
Magnus has established processes to reduce the risk of cybersecurity incidents, there is no
guarantee that these efforts will always be successful, especially considering that Magnus does
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not control the cybersecurity measures and policies employed by third-party service providers,
issuers of securities, broker-dealers, qualified custodians, governmental and other regulatory
authorities, exchanges and other financial market operators and providers.
Client Privacy and Confidentiality. Magnus maintains policies and procedures designed to help
protect the confidentiality and security of client nonpublic personal information (“NPPI”). NPPI
includes, but is not limited to, social security numbers, credit or debit card numbers, state
identification card numbers, driver’s license number and account numbers. Magnus through its
IT provider and its outsourced CISO (Chief Information Security Officer) maintains
administrative, technical, and physical safeguards designed to protect such information from
unauthorized access, use, loss or destruction. These safeguards include controls relating to data
access, information security, and incident response, and are reviewed to address changes in risk
and business. Client information may be disclosed in response to regulatory requests, legal
obligations, or as otherwise permitted by law, and any such disclosure is made in accordance
with applicable privacy and confidentiality requirements.
Magnus may engage non-affiliated service providers in connection with providing advisory
services, and such providers may have access to client NPPI, as necessary, to perform their
functions. Magnus confirms that service providers maintain safeguards designed to protect
client information from unauthorized access or use and provide notice to Magnus in the event of
a cybersecurity incident involving client information maintained by the service provider. While
Magnus maintains policies and procedures designed to protect client information, such
measures cannot eliminate all risk. Magnus will notify clients in the event of a data breach
involving their NPPI as may be required by applicable state and federal laws.
C. Unusual Risks of Specific Securities
Risks Associated with Initial Public Offerings
Investments in initial public offerings (or shortly thereafter) may involve higher risks than
investments issued in secondary public offerings or purchases on a secondary market due to a
variety of factors, including, without limitation, the limited number of shares available for
trading, unseasoned trading, lack of investor knowledge of the issuer and limited operating
history of the issuer. In addition, some companies in initial public offerings are involved in
relatively new industries or lines of business, which may not be widely understood by investors.
Some of these companies may be undercapitalized or regarded as developmental stage
companies, without revenues or operating income, or the near-term prospects of achieving
them. These factors may contribute to substantial price volatility for such securities and,
therefore, for the value of the company's shares.
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Risks Associated with Closed-End Funds
Closed-end funds typically use a high degree of leverage. They may be diversified or non-
diversified. Risks associated with closed-end fund investments include liquidity risk, credit risk,
volatility and the risk of magnified losses resulting from the use of leverage. Additionally,
closed-end funds may trade below their net asset value.
Risks Associated with Non-Purpose Portfolio Loans
Some clients use non-purpose portfolio loans to create interim financing by collateralizing
their existing securities. Risks associated with such loans include market risk, interest rate risk
and the risk of magnified losses resulting from the use of leverage.
Risks Associated with Structured Notes
Complexity. Structured notes are complex financial instruments. Clients should understand the
reference asset(s) or index(es) and determine how the note’s payoff structure incorporates such
reference asset(s) or index(es) in calculating the note’s performance. This payoff calculation may
include leverage multiplied on the performance of the reference asset or index, protection from
losses should the reference asset or index produce negative returns, and fees. Structured notes
may have complicated payoff structures that can make it difficult for clients to accurately assess
their value, risk and potential for growth through the term of the structured note. Determining
the performance of each note can be complex and this calculation can vary significantly from note
to note depending on the structure. Notes can be structured in a wide variety of ways. Payoff
structures can be leveraged, inverse, or inverse-leveraged, which may result in larger returns or
losses. Clients should carefully read the prospectus for a structured note to fully understand how
the payoff on a note will be calculated and discuss these issues with Magnus.
Market risk. Some structured notes provide for the repayment of principal at maturity, which is
often referred to as “principal protection.” This principal protection is subject to the credit risk of
the issuing financial institution. Many structured notes do not offer this feature. For structured
notes that do not offer principal protection, the performance of the linked asset or index may
cause clients to lose some, or all, of their principal. Depending on the nature of the linked asset or
index, the market risk of the structured note may include changes in equity or commodity prices,
changes in interest rates or foreign exchange rates, and/or market volatility.
Issuance price and note value. The price of a structured note at issuance will likely be higher
than the fair value of the structured note on the date of issuance. Issuers now generally disclose
an estimated value of the structured note on the cover page of the offering prospectus, allowing
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investors to gauge the difference between the issuer’s estimated value of the note and the
issuance price. The estimated value of the notes is likely lower than the issuance price of the
note to investors because issuers include the costs for selling, structuring and/or hedging the
exposure on the note in the initial price of their notes. After issuance, structured notes may not
be re-sold on a daily basis and thus may be difficult to value given their complexity.
Liquidity. The ability to trade or sell structured notes in a secondary market is often very limited
as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading
on security exchanges. As a result, the only potential buyer for a structured note may be the
issuing financial institution’s broker-dealer affiliate or the broker-dealer distributor of the
structured note. In addition, issuers often specifically disclaim their intention to repurchase or
make markets in the notes they issue. Clients should, therefore, be prepared to hold a
structured note to its maturity date, or risk selling the note at a discount to its value at the time
of sale.
Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the
issuer is obligated to make payments on the notes as promised. These promises, including any
principal protection, are only as good as the financial health of the structured note issuer. If the
structured note issuer defaults on these obligations, investors may lose some, or all, of the
principal amount they invested in the structured notes as well as any other payments that may
be due on the structured notes.
Magnus Portfolio Management Strategies
Pure Growth Quant Equity Strategy. The Magnus Pure Growth Quant Equity Strategy is a
quantitatively driven equity strategy that combines a multi-factor approach with a proprietary
discounted cash flow methodology. This strategy focuses on researching companies with better-
than-market growth characteristics that have below market valuations and is currently offered
on a separately managed account (SMA) basis. Drew J. Collins, CFA® is the portfolio manager,
and the typical management fee is 1.50% (150 basis points) per annum on assets under
management, billed quarterly in advance.
Dividend Driven Quant Equity Strategy. The Magnus Dividend Driven Quant Equity Strategy is a
quantitatively driven equity strategy that combines a multi-factor approach with a proprietary
discounted cash flow methodology. This strategy focuses on researching companies with better-
than-market growth characteristics that have below market valuations while also focusing on
companies paying a cash dividend to their shareholders and is currently offered on a separately
managed account (SMA) basis. Drew J. Collins, CFA® is the portfolio manager, and the typical
management fee is 1.00% (100 basis points) per annum on assets under management, billed
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quarterly in advance.
Tax-Exempt Bond Strategy. The Magnus Tax-Exempt Bond Strategy is tax-exempt bond strategy
designed to offer clients a higher than typical level of tax-exempt income, consistent with strong
credit characteristics. The majority of the portfolio consists of investment grade municipal
bonds. Drew J. Collins, CFA® is the portfolio manager, and the typical management fee is 0.50%
(50 basis points) per annum on assets under management, billed quarterly in advance.
Clients may direct Magnus to allocate investment assets among one or more of Magnus’
portfolio management strategies (“Portfolio Management Strategies”). Clients with assets in
such Portfolio Management Strategies will pay a fee on those assets, which may be the fee
noted above a combination of Manus’ standard advisory fees and the fees noted above.
Magnus, in its sole discretion, may charge a lesser investment advisory fee on the assets
invested in a strategy.
Magnus’ annual investment management fee, including any additional fee charged for assets in
a particular strategy, may be higher or lower than that charged by other investment advisers
offering similar services/investment strategies. Magnus’ investment strategies may involve
above average portfolio turnover which could negatively impact upon the net after-tax gain
experienced by an individual client in a taxable account. Clients are not obligated to direct any
portion of their assets under management with Mangus to a Magnus Portfolio Management
Strategy and may impose restrictions on the use of a Magnus Portfolio Management Strategy in
the management of their assets.
Item 9 – Disciplinary Information
Magnus and its employees have not been involved in any legal or disciplinary events that would be
material to a client’s evaluation of Magnus, its advisory business or the integrity of its management.
Item 10 – Other Financial Industry Activities and Affiliations
Recommendation of External Managers
Magnus may recommend that clients use External Managers based on the client’s needs and
suitability. Magnus does not receive separate compensation, directly or indirectly, from such
External Managers for recommending that clients use their services. Notwithstanding the
foregoing, Magnus may in the future engage in joint ventures and other business
relationships with External Managers and if so, Magnus would fully disclose potential conflicts
of interest with each applicable client. Magnus currently does not have any other business
relationships with the recommended External Managers.
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Licensed Insurance Agents
Certain of Magnus’ supervised persons, in their individual capacities are licensed insurance
agents. Clients can choose to engage these supervised persons, in their individual capacities, to
purchase insurance products on a commission basis. The recommendation by Magnus’ supervised
persons, that a client purchase an insurance commission product, presents a conflict of interest,
as the receipt of commissions may provide an incentive to recommend insurance products based
on commissions received, rather than on a particular client’s need. No client is under any
obligation to engage the services any supervised person in their individual capacities as licensed
insurance agents. Furthermore, clients may purchase insurance commission products
recommended by Magnus through other non-affiliated insurance agents.
Certain Magnus advisory persons are licensed insurance agents. Further, certain Magnus advisory
persons hold career agent contracts with Fifth Avenue Financial (“FAF”), an entity affiliated with
MassMutual Financial Group (“MassMutual”) and may offer certain insurance policies and
annuity contracts approved for distribution by MassMutual as well as other insurance carriers and
providers, on a fully disclosed commissionable basis. From time to time, Magnus advisory persons
may refer other outside insurance brokers to assist with certain risk management services such as
property and casualty insurance. An employee of Magnus is licensed for property and casualty
coverages and Magnus can offer property and casualty coverage to clients through brokerage
service agencies. As such, such employee receives a commission from such brokerage service
agencies in the year the premium is paid and on future renewals.
A conflict of interest exists to the extent that a Magnus advisory person recommends the
purchase of insurance products where he or she may be entitled to insurance commissions or
other additional compensation. See also Item 5, Fees and Compensation in this brochure.
Arrangements with MML Investor Services, LLC and Hornor, Townsend & Kent, LLC
Magnus’ investment advisory services are available on investment platforms sponsored by (1)
MML Investor Services, LLC (“MMLIS”), a member of MassMutual, and a registered broker-
dealer and (2) Hornor, Townsend & Kent, LLC (“HTK”), a wholly-owned subsidiary of The Penn
Mutual Life Insurance Company.
Magnus has entered into solicitation arrangements with MMLIS and HTK, respectively, whereby
Magnus pays these entities a program fee for clients that are referred by certain MMLIS-
approved and HTK-approved registered representatives. Certain registered representatives
and/or investment advisor representatives of these entities who are expressly authorized to
refer clients to Magnus would receive a portion of the compensation paid to MMLIS or HTK, as
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applicable, under the respective solicitation arrangement. Clients are under no obligation to
purchase insurance products or other services through any person affiliated with Magnus. The
Firm has procedures in place whereby it seeks to ensure that all recommendations are made in
its clients’ best interests regardless of any such arrangements.
Prior Arrangements with Modus Park Associates
Modus Park Associates, LLC (“Modus Park”) was the marketing name for several financial
advisors affiliated with MMLIS and MassMutual. Magnus received referrals for investment
advisory business from Modus Park. Such advisors were not employed by Magnus. If an advisor
from Modus Park successfully referred a client to Magnus, the Modus Park advisor received a
referral fee paid by Magnus to MMLIS. As of January 1, 2024, Modus Park as a marketing name
no longer exists but advisors who formerly were at Modus Park continue to receive referral fees
for clients on the Magnus platform.
Merchant Wealth Management Holdings, LLC
Merchant Wealth Management Holdings, LLC (“Merchant Wealth”), a subsidiary of Merchant
Investment Management, LLC (“Merchant Investment”), owns a minority, non-controlling
interest in Magnus. Merchant Investment, through subsidiaries other than Merchant Wealth,
has ownership interests in various companies that provide investment and other consulting
services to financial firms, including investment advisors (“Investment Solutions”) such as Piton
Investment Management, L.P. Magnus is provided access to use these Investment Solutions,
where Magnus may utilize the Investment Solutions pursuant to an engagement that Magnus
or Magnus’ clients enter directly with the third party providing the Investment Solution. These
Investment Solutions include, but are not limited to, third party money managers, private
investments, pooled investment vehicles, or other investment products. Engagement of and
with these Investment Solutions poses a potential conflict of interest due to the minority
ownership interest that Merchant Investment’s various subsidiaries own in the third parties
providing these Investment Solutions.
Through Merchant Investment’s minority ownership interests in the third parties that provide
these Investment Solutions, Merchant Investment may benefit from additional revenue that
could be generated if Magnus engages any of these third-party service providers. Accordingly,
Magnus may have an incentive to engage one or more of these Investment Solutions. In an
effort to ensure these conflicts of interest are addressed, Magnus has implemented risk control
and disclosure measures, the objective of which is for Magnus to select Investment Solutions
that are in the best interest of the client. Magnus is not controlled by Merchant Wealth or
Merchant Investment and is operated independently where Merchant Investment and all other
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related subsidiaries are not involved with the services offered by Magnus and maintains its own
office space.
Cash Management Solutions
Magnus may make available certain cash management platforms to clients in which clients may
open FDIC-insured accounts through participating banks and fintech service providers. Under such
a scenario, the participating banks may charge a fee, a portion of which may be shared with
Magnus. Clients would not be charged an additional fee by Magnus to access these platforms.
Proactive Tax Planning
Magnus advisors may provide referrals to unaffiliated third-party tax planning firms. Under such a
scenario, the firm and Magnus may have a revenue sharing arrangement in place. Clients are
under no obligation to engage tax planning services through any person affiliated with Magnus.
Clients would be under no obligation to utilize any of the services outlined above. Magnus has
policies and procedures to ensure that it is acting in the best interests of its clients in
providing investment advisory services and that investment decisions and recommendations
are not a product of a conflict of interest.
At all times, the engaged licensed professional[s] (i.e., tax planning firms, cash management
platforms, attorney, accountant, insurance agent, etc.), and not Magnus, shall be responsible
for the quality and competency of the services provided.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions
A. Magnus maintains a trading policy relative to personal securities transactions. This
trading policy is part of Magnus’ overall Code of Ethics, which serves to establish a
standard of business conduct for all of Magnus’ representatives that is based upon
fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, Magnus also
maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by Magnus or any person associated with Magnus.
B. Neither Magnus nor any related person of Magnus recommends, buys, or sells for client
accounts, securities in which Magnus or any related person of Magnus has a material
financial interest.
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C. Magnus and/or representatives of Magnus may buy or sell securities that are also
recommended to clients. This practice may create a situation where Magnus and/or
representatives of Magnus are in a position to materially benefit from the sale or
purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon
the rise in the market price which follows the recommendation) could take place if
Magnus did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades
executed prior to those of Magnus’ clients) and other potentially abusive practices.
Magnus has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of Magnus’ “Access Persons.”
Magnus’ securities transaction policy requires that Access Persons of Magnus must
provide the Chief Compliance Officer or his/her designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person and on
at least an annual basis thereafter.
D. Magnus and/or representatives of Magnus may buy or sell securities, at or around the
same time as those securities are recommended to clients. This practice creates a
situation where Magnus and/or representatives of Magnus are in a position to materially
benefit from the sale or purchase of those securities. Therefore, this situation creates a
conflict of interest. As indicated above in Item 11.C, Magnus has a personal securities
transaction policy in place to monitor the personal securities transaction and securities
holdings of each of Magnus’ Access Persons.
Item 12 – Brokerage Practices
A. Factors Used to Select Custodians and/or Broker-Dealers
Magnus does not maintain custody of client assets on which Magnus advises, other than as
described in Item 15. Client assets must be maintained in an account at a “Qualified
Custodian.”
Magnus generally recommends that its investment advisory clients custody their
accounts/assets at unaffiliated broker/dealer custodians (each a “BD/Custodian”) with which
Magnus has an institutional relationship. This includes Schwab Advisor Services, a division of
Charles Schwab & Co., Inc. (together with all affiliates, “Schwab”) and, Fidelity Clearing &
Custody Solutions, a division of Fidelity Brokerage Services LLC (together with all affiliates,
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“Fidelity”), which are “Qualified Custodians” as that term is described in Rule 206(4)-2 of the
Investment Advisers Act of 1940. Each BD/Custodian provides custody of securities, trade
execution, and clearance and settlement of transactions placed by Magnus as well as
administrative support and related services. If client accounts are custodied at Schwab or
Fidelity, Schwab or Fidelity (as applicable) will hold such client assets in an account and buy
and sell securities when Magnus instructs it to do so if the client account is discretionary.
In deciding to recommend a BD/Custodian, some of the factors that Magnus considers include:
Trade order execution and the ability to provide accurate and timely
execution of trades;
The reasonableness and competitiveness of pricing;
Access to a broad range of investment products;
Access to trading desks;
Technology that integrates within Magnus’ environment, including interfacing
with Magnus’ portfolio management system;
A dedicated service or back office team and its ability to process requests from
Magnus on behalf of its clients;
Ability to provide Magnus with access to client account information
through an institutional website; and
Ability to provide clients with electronic access to account information and
investment and research tools.
Magnus may place portfolio transactions through the BD/Custodian where the clients’ accounts
are custodied. In exchange for using the services of the BD/Custodian, Magnus may receive,
without cost, computer software and related systems support that allows Magnus to monitor
and service its clients’ accounts maintained with such BD/Custodian.
Schwab and Fidelity also make available to Magnus products and services that benefit the Firm
but may not directly benefit the client or the client’s account. These products and services
assist Magnus in managing and administering client accounts. They include investment
research, both Schwab’s and Fidelity’s own and those of third parties. Magnus may use this
research to service all or some substantial number of client accounts, including accounts not
maintained at Schwab or Fidelity. In addition to investment research, Schwab and Fidelity also
makes available software and other technology that:
provide access to client account data (such as duplicate trade confirmations and
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account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
provide pricing and other market data;
facilitate payment of fees from Magnus’ clients’ accounts; and
assist with back‐office functions, recordkeeping and client reporting.
Schwab and Fidelity also offer other services intended to help Magnus manage and further
develop its business enterprise. These services include:
educational conferences and events;
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance
providers.
Schwab and Fidelity may provide some of these services themselves. In other cases, it may
arrange for third-party vendors to provide the services to the Firm. Schwab and Fidelity may also
discount or waive its fees for some of these services or pay all or a part of a third party’s fees.
Schwab and Fidelity may also provide Magnus with other benefits such as occasional business
entertainment of Firm personnel.
Magnus may add additional or change BDs/Custodians in the future as it did by adding Interactive
Brokers as a BD/Custodian option for clients.
Magnus may offer clients trading services that give Magnus the ability to execute trades
through outside banks and other financial institutions. In such instances where Magnus trades
away from a BD/Custodian, the account does not incur additional trade-away fees from a
BD/Custodian for specific transactions executed on a trade-away basis.
Trading away may be advantageous for the client because:
• the broker-dealer may have expertise in a particular security or market;
• the broker-dealer makes a market in a particular security;
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• a particular security is thinly traded; and/or
• the broker-dealer can identify a counterparty for a trade.
Magnus will periodically review its arrangements with the BD/Custodians and other broker-
dealers against other possible arrangements in the marketplace as it strives to achieve best
execution on behalf of its clients. In seeking best execution, the determinative factor is not the
lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a broker-dealer’s services, including factors such as:
a broker-dealer’s trading expertise, including its ability to complete trades, execute
and settle difficult trades, obtain liquidity to minimize market impact and
accommodate unusual market conditions, maintain anonymity, and account for its
trade errors and correct them in a satisfactory manner;
a broker-dealer’s infrastructure, including order-entry systems, adequate lines of
communication, timely order execution reports, an efficient and accurate clearance and
settlement process, and capacity to accommodate unusual trading volume;
a broker-dealer’s ability to minimize total trading costs while maintaining its financial
health, such as whether a broker-dealer can maintain and commit adequate capital
when necessary to complete trades, respond during volatile market periods, and
minimize the number of incomplete trades;
a broker-dealer’s ability to provide research and execution services, including advice as
to the value or advisability of investing in or selling securities, analyses and reports
concerning such matters as companies, industries, economic trends and political factors,
or services incidental to executing securities trades, including clearance, settlement and
custody; and
a broker-dealer’s ability to provide services to accommodate special transaction needs, such
as the broker-dealer’s ability to execute and account for client-directed arrangements and
soft dollar arrangements, participate in underwriting syndicates, and obtain initial public
offering shares.
As described above, the BD/Custodians provide to Magnus, without cost, research and trade
execution services. Magnus has not entered into any formal “soft dollar” arrangements with
the BD/Custodians or other broker-dealers.
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Brokerage for Client Referrals
Magnus does not select or recommend BD/Custodians based solely on whether or not it may
receive client referrals from such parties.
Client-Directed Brokerage Accounts
Generally, in the absence of specific instructions to the contrary, for accounts that clients engage
Magnus to manage on a discretionary basis, Magnus has full discretion with respect to securities
transactions placed in the accounts. This discretion includes the authority, without prior notice
to the client, to buy and sell securities for the client’s account and establish and effect securities
transactions through the BD/Custodian of the client’s account or other broker-dealers selected
by Magnus. In recommending (per the above, generally Schwab and/or Fidelity) a BD/Custodian
to execute a client’s securities transactions, Magnus seeks prompt execution of orders at
favorable prices. Magnus endeavors to understand the trading and execution capabilities of
BD/Custodians, as well as their costs and fees. Magnus may assist such a client in facilitating
trading and other instructions to the BD/Custodians in carrying out Magnus’ investment
recommendations.
However, the decision to use a particular BD/Custodian generally resides with the client. The
client at his or her option, for example, may instruct Magnus to establish a brokerage account at
Magnus’ BD/Custodians without having Magnus as the advisory firm on the account. In such
instances, the client directs all trading directly with the BD/Custodian. Magnus does not have
discretion in such instances and does not charge advisory fees or have a fiduciary duty to
the client on such accounts.
In directing brokerage transactions, a client should consider whether the commission expenses,
execution, clearance, settlement capabilities, and custodian fees, if any, are comparable to
those that would result if Magnus exercised its discretion in selecting the BD/Custodian to
execute the transactions. Directing brokerage to a particular BD/Custodian may involve the
following disadvantages to a directed brokerage client:
Magnus’ ability to negotiate commission rates and other terms on behalf of such clients
could be impaired;
such clients could be denied the benefit of Magnus’ experience in selecting broker-
dealers that are able to efficiently execute difficult trades;
opportunities to obtain lower transaction costs and better prices by aggregating (batching)
the client’s orders with orders for other clients could be limited. Higher transactions fees
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could adversely impact performance; and
the client could receive less favorable prices on securities transactions because Magnus
may place transaction orders for directed brokerage clients after placing batched
transaction orders for other clients.
Trade Errors
Magnus’ goal is to execute trades in the best interests of the client. In the event a trade error
occurs, Magnus endeavors to identify the error in a timely manner, correct the error so that the
client’s account is in the position it would have been had the error not occurred, and, after
evaluating the error, assess what action(s) might be necessary to prevent a recurrence of similar
errors in the future.
Trade errors generally are corrected through the use of a “trade error” account or similar
account at the BD/Custodian or another broker-dealer, as the case may be. In the event an
error is made in a client account custodied elsewhere, Magnus would work directly with the
BD/Custodian or in question to take corrective action. In all cases, Magnus will take the
appropriate measures to return the client’s account to its intended position.
B. Trade Aggregation
Transactions for each client account generally will be effected independently unless Magnus
decides to purchase or sell the same securities for several clients at approximately the same
time. Magnus may (but is not obligated to) combine or “bunch” such orders to obtain best or to
allocate equitably among the Firm’s clients differences in prices that might have been obtained
had such orders been placed independently. Under this procedure, transactions will be allocated
among clients in proportion to the purchase and sale orders placed for each client account on
any given day. In the event Magnus becomes aware that a Magnus employee seeks to trade in
the same security on the same day, the employee transaction would either be included in the
“batch” transaction or transacted after all discretionary client transactions have been
completed. Magnus does not receive any additional compensation or remuneration as a result
of the aggregation.
Magnus generally does not engage in block trading for non-discretionary accounts. Accordingly,
non-discretionary accounts may pay different costs than discretionary accounts pay. If a client
enters into a non-discretionary arrangement with Magnus, the Firm may not be able to buy and sell
the same quantities of securities for the client and the client may pay higher prices on the securities
than clients who enter into discretionary arrangements with Magnus.
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Item 13 – Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
Magnus monitors investment advisory portfolios as part of an ongoing process. Magnus
attempts to have at least one annual meeting (either in person or telephonic) and review with
clients. These reviews may include the following:
comparing the account’s allocation with stated goals;
reviewing holdings and consider alternatives;
discussing material changes to the client’s financial situation;
monitoring the size of individual securities relevant to their sectors, asset
classes, and overall account size;
analyzing an account’s composition and performance, income, appreciation,
gains/losses, and asset allocation; and
assessing the account’s performance.
Factors that may trigger an additional review, other than a periodic review, include
extraordinary events (e.g., severe market turbulence), changes in the tax laws or major
investment developments. Significant changes in a client’s financial situation and/or objectives
may also trigger a review.
B. Other Reviews
Magnus may perform compliance and/or supervisory reviews of a sampling of client accounts.
These reviews may include comparing an account’s strategy and/or allocation to the account’s
stated objectives, reviewing costs borne by the account, and reviewing the billing rates and
charges.
C. Content and Frequency of Regular Reports Provided to Clients
Each client receives or has access to account statements from the qualified custodian of his/her
account at least quarterly. In addition, the qualified custodian sends trade confirmation notices
to clients. Magnus advisors may also provide clients with periodic reports regarding their
holdings allocations and performance.
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Item 14 – Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients
Except for the benefits referenced at Item 12 above, Magnus does not receive benefits from third
parties for providing investment advice to clients. Clients do not pay more for investment
transactions effected and/or assets maintained at a custodian (or any other institution) as result
of this arrangement. There is no corresponding commitment made by Magnus to the custodian,
or to any other entity, to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as the result of the above arrangement.
B. Compensation to non-Supervised Persons for Client Referrals
Magnus has entered promoter arrangements with non-Supervised Persons for client referrals. If
a client is introduced to Magnus by a promoter, Magnus may pay that promoter a referral fee in
accordance with the requirements of the Investment Advisers Act and any state securities law
regulations. Each arrangement must be in compliance with the Investment Advisers Act of 1940.
For each successful referral, Magnus will pay to the promoter a fee that represents a percentage
of the investment management revenue that Magnus charges and collects from the referred
client. The length of each arrangement may vary. In all cases, Magnus requires that potential
clients be provided a copy of Magnus’ ADV Part 2A Brochure as well as the terms of the specific
referral arrangement. The client is not charged the cost of the solicitation of his/her account(s)
(i.e., Magnus does not charge referred clients investment advisory fees that are higher than its
standard rates).
Item 15 – Custody
All clients must utilize a “qualified custodian” as detailed in Item 12. Clients are required to
engage the custodian to retain their funds and securities and direct Magnus to utilize the
custodian for the client’s securities transactions. Magnus’ agreement with clients and/or the
clients’ separate agreement with the BD/Custodian shall generally authorize Magnus through
such BD/Custodian to debit the client’s account for the amount of Magnus’ fee and to directly
remit that fee to Magnus in accordance with applicable custody rules.
The BD/Custodian recommended by Magnus provides a statement to the client, at least quarterly,
indicating all amounts disbursed from the account including the amount of management fees paid
directly to Magnus. Magnus encourages clients to review the official statements provided by the
custodian, and to compare such statements with investment reports received from Magnus. The
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account custodian does not verify the accuracy of Magnus’ advisory fee calculation. For more
information about Custodians and brokerage practices, see Item 12, Brokerage Practices.
In addition, certain clients have established asset transfer authorizations that permit the
qualified custodian to rely upon instructions from Magnus to transfer client funds or
securities to third parties. These arrangements are disclosed at Item 9 of Part 1 of Form ADV.
However, in accordance with the guidance provided in the SEC’s February 21, 2017
Investment Adviser Association No-Action Letter, the affected accounts are not subject to an
annual surprise CPA examination.
Item 16 – Investment Discretion
Clients have the option of providing Magnus with investment discretion on their behalf,
pursuant to a grant of a limited power of attorney contained in Magnus’ investment advisory
agreement. By granting Magnus investment discretion, a client authorizes Magnus to direct
securities transactions and determine which securities are bought and sold, the total amount to
be bought and sold, and the costs at which the transactions will be effected. Clients may
impose reasonable limitations in the form of specific constraints on certain areas of discretion
with the consent and written acknowledgement of Magnus. See also Item 4(C), Client-Tailored
Advisory Services.
Item 17 – Voting Client Securities
Magnus does not accept authority to vote proxies on behalf of clients. Clients maintain
exclusive responsibility for: (1) directing the manner in which proxies solicited by issuers of
securities owned by the client shall be voted; and (2) making all elections, decisions, and filings
relative to any mergers, acquisitions, tender offers, bankruptcy proceedings, class actions, or
other type actions or events pertaining to the client’s investment assets. Clients receive
proxies or other solicitations directly from the custodian or transfer agent.
Item 18 – Financial Information
A. Balance Sheet
Magnus does not require prepayment of more than $1,200 in fees per client, six months or
more in advance, and therefore does not need to include a balance sheet with this Brochure.
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B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual
Commitments to Clients
Neither Magnus nor its management has any financial conditions that are reasonably likely to
impair its ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Years
Magnus has not been the subject of a bankruptcy petition.
Magnus’ Chief Compliance Officer, David Harrison, remains available to address any questions
regarding this Part 2A.
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