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Mainstay Capital Management, LLC
10775 South Saginaw St.
Bldg. C, Suite F
Grand Blanc, Michigan 48439
www.mainstaycapital.com
(866) 444-6246 Toll Free
(810) 953-5514 Fax
Part 2A of Form ADV
Firm Brochure
7/11/2025
This brochure provides information about the qualifications and business practices of Mainstay Capital
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
(866) 444-6246. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about Mainstay Capital Management is available on the SEC’s website at
www.advisorinfo.sec.gov. You can also search using the firm’s CRD number 109528.
Mainstay Capital Management is a Registered Investment Advisor with the SEC. This registration does
not imply a certain level of skill or training.
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Item 2. Material Changes
The firm has updated certain conflicts disclosure since this brochure was last updated on 02/11/2022.
Item 3. Table of Contents
Item 2. Material Changes ........................................................................................................................... 2
Item 3. Table of Contents ........................................................................................................................... 2
Item 4. Advisory Business .......................................................................................................................... 3
Item 5. Fees and Compensation ................................................................................................................. 6
Item 6. Performance-Based Fees and Side-By-Side Management .......................................................... 8
Item 7. Types of Clients .............................................................................................................................. 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 9
Item 9. Disciplinary Information ............................................................................................................. 11
Item 10. Other Financial Industry Activities and Affiliations .............................................................. 11
Item 11. Code of Ethics, Participation/Interest in Client Transactions, & Personal Trading ........... 12
Item 12. Brokerage Practices ................................................................................................................... 14
Item 13. Review of Accounts .................................................................................................................... 15
Item 14. Client Referrals and Other Compensation .............................................................................. 16
Item 15. Custody ....................................................................................................................................... 19
Item 16. Investment Discretion ................................................................................................................ 19
Item 17. Voting Client Securities ............................................................................................................. 19
Item 18. Financial Information ................................................................................................................ 19
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Item 4. Advisory Business
Introduction
Mainstay Capital Management, LLC (“MCM”) is an independent, fee-only, investment advisor registered
with the United States Securities and Exchange Commission (“SEC”) and is a limited liability company
formed under the laws of the State of Michigan. MCM has been registered with the SEC since November
14, 2000. David Kudla is the principal owner and CEO of the firm. As of 06/30/2025, Mainstay Capital
Management manages approximately $3,930,190,343 on a discretionary basis and $586,226,440 on a
non-discretionary basis, for a total of $4,516,416,783 in assets under management.
Mainstay Capital Management is a full service wealth manager providing comprehensive financial
planning as well as management of 401(k), 403(b), 457, IRA, and non-retirement accounts. We specialize
in the management of workplace savings plan accounts as part of our overall wealth management
solution. MCM was founded to help investors who do not have the time or inclination to give their
retirement savings accounts and other investments the thorough research and analysis they require.
Through our portfolio development and management process, MCM takes full advantage of the
investment options available in a client’s 401(k), 403(b), 457, IRA, or other type of managed account to
meet his or her long-term goals and tolerance for risk. Additionally, with our staff of Certified Financial
PlannersTM and Chartered Retirement Planning CounselorsSM, Mainstay Capital Management can offer
counsel and develop comprehensive solutions for any financial aspect of a client’s life. MCM has no ties
to, nor receives commissions or compensation from any broker, mutual fund company, banking
institution, or insurance company. We offer truly objective investment advice with only our clients’ best
interests in mind.
For ERISA and IRA accounts: If the Account is part of a pension or other employee benefit plan (a
“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”) or
an Individual Retirement Account (an “IRA”) governed by the Internal Revenue Code, we acknowledge
that we are a “fiduciary” within the meaning of Section 3(21) of ERISA (but only with respect to the
provision of services described in our Advisory Agreement). We represent that we are registered as an
investment adviser and duly qualified to manage assets of a participant within the plan.
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Advisory Services Offered
Mainstay 401(k) Portfolio Management
Mainstay Capital Management specializes in retirement planning and the management of individual
401(k) accounts for employees and retirees of General Motors, Ford, Stellantis, Aptiv, Allison
Transmission, and UAW International, among other companies, as well as 401(k) and 457 accounts for
employees and retirees of the State of Michigan. With this portfolio management service, MCM monitors
a client's individual 401(k) portfolio. Based on the client's investment objectives and risk tolerance, MCM
will make asset allocation changes to the client's 401(k) account on the client's behalf. This service is
provided on a discretionary basis, however MCM is limited to the investment options and the transactions
available within the individual’s 401(k) plan. This service is also provided for individual accounts in other
specific 401(k), 403(b), and 457 plans within our Mainstay Wealth Management portfolio services
described below.
Mainstay Wealth Management
Mainstay Capital Management offers comprehensive portfolio management for IRA's, annuities, and non-
retirement accounts. MCM develops a portfolio and asset allocation strategy to meet our client’s
individual needs and tolerance for risk. We use a tactical asset allocation approach in our ongoing
management of a client’s portfolio. As we anticipate changes in market conditions, we shift the asset mix
and specific investments to maximize opportunities and manage downside risk. MCM screens mutual
funds, ETFs, stocks, bonds, and other securities to find the combination of investment options we feel
works best at meeting the investment objectives of our clients’ portfolios. This service is provided on a
discretionary basis. It also applies to 401(k), 403(b), and 457 accounts not included in Mainstay's 401(k)
Portfolio Management service described above.
Financial Planning Services
Mainstay Capital Management provides comprehensive financial advice though Mainstay CompassTM.
Mainstay CompassTM enables us to guide our clients through all the components of their personal
financial plan and integrate them into a holistic solution. Clients utilizing this service receive a written
financial plan, providing the client with a detailed roadmap designed to achieve their stated financial
goals and objectives. While the specific categories to be reviewed are determined based on the client's
individual financial situation, categories for review may include the following:
Retirement Planning - Develop a comprehensive retirement income and investment plan
including expenses and sources of retirement income (i.e. pension, Social Security, investments).
Employee Buyout Offer Evaluation - Assist clients in analysis, evaluation, and scenario planning
relative to an early retirement incentive from their employer. Integrate this into the client's overall
retirement plan.
Social Security Evaluation – Evaluates various timing and strategy scenarios for individuals and
spouses in an effort to optimize the amount of social security payments.
Estate Planning - Assist clients and their attorneys with wills and other estate planning
documents and arrangements. Make recommendations and assist others in recommendations that
minimize the tax consequences and maximize efficient disposition of a client's estate within the
constraints of a client's plans and goals. All legal fees from third parties will be borne by client.
Roth IRA Conversion – Proposes an ideal timeline to convert tax-deferred assets to Roth after-tax
assets.
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Mortgage/Debt Evaluation - Counsel clients on methods to address mortgage and other debt
obligations.
Budgeting/Cash Evaluation - Advise clients on allocation of savings among checking, cash
reserves, and investment accounts.
Insurance Counseling - Counsel and advise clients on current insurance policies and needs.
Tax Planning - Consideration for tax impact on investments and retirement income planning (i.e.
Roth IRA versus Traditional IRA, tax efficient investing, etc.). However, MCM does not provide
tax or legal advice and the client shall rely solely on their own accounting firm, law firm, or tax
preparer for such advice.
Estate Planning – financial planning that focuses on efficient and tax friendly financial planning
methods to pass on an estate to a spouse, other family members or a charity. However, MCM
does not provide tax or legal advice and the client shall rely solely on their own accounting firm,
law firm, or tax preparer for such advice.
Financial Services. We or one or more of our affiliates assist clients with creating a
comprehensive financial plan, including developing financial goals, cash flow management,
income tax planning, education funding, insurance analysis, debt review, multi-generational
wealth planning, and estate planning.
MCM gathers required information through personal interviews, including a questionnaire completed by
the client. Financial planning is designed to maximize the client's existing financial resources and then
formulate financial strategies on how to achieve a client's goals. MCM generally does not charge for our
financial or estate planning services, however a $500 fee for financial and $1,000 fee for estate planning
services may be charged, discounted, or waived at MCM's discretion.
Educational Workshops
MCM sponsors educational workshops on various investment topics. The investment information
provided under this service does not purport to meet the objectives or needs of each individual client or
prospective client. The workshops cover topics such as asset allocation strategies, investing for
retirement, managing portfolio risk, and general educational topics. MCM educational workshops are
open to corporate employees, retirees, and the general public at no charge.
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Item 5. Fees and Compensation
Fee Schedules
Mainstay 401(k) Portfolio Management
This fee schedule applies only to the General Motors, Ford, Stellantis, Aptiv, Allison Transmission, and
UAW International 401(k) plans, as well as State of Michigan 401(k) and 457 plans. The annual fee
charged for investment advisory services is based on a percentage of assets under management as follows:
MCM Annual Fee
Assets Managed
1.00% (0.2500% quarterly)
on account assets under $75,000.00
(0.1875% quarterly)
0.75%
on account assets from $75,000.01 to $150,000.00 (next $75,000.00)
(0.1250% quarterly)
0.50%
on account assets from $150,000.01 to $250,000.00 (next $100,000.00)
(0.0625% quarterly)
0.25%
on account assets from $250,000.01 to $500,000.00 (next $250,000.00)
(0.0500% quarterly)
on account assets from $500,000.01 to $1,000,000.00 (next $500,000.00)
0.20%
on account assets from $1,000,000.01 to $3,000,000.00 (next $2,000,000.00) 0.15%
(0.0375% quarterly)
on account assets in excess of $3,000,000.01
Negotiable
Note: For a balance less than $75,000 in any quarter, a minimum quarterly fee of $187 will be charged. A
quarterly administration fee of $25 may be charged if managing more than one 401(k) plan account for an
individual.
Mainstay Wealth Management
The annual fee charged for investment advisory services is based on a percentage of assets under
management as follows:
(0.3750% quarterly)
(0.2500% quarterly)
(0.1750% quarterly)
(0.1250% quarterly)
(0.1000% quarterly)
MCM Annual Fee
Assets Managed
1.50%
on account assets under $200,000.00
1.00%
on account assets from $200,000.01 to $500,000.00 (next $300,000)
0.70%
on account assets from $500,000.01 to $1,000,000.00 (next $500,000)
0.50%
on account assets from $1,000,000.01 to $5,000,000.00 (next $4,000,000)
on account assets from $5,000,000.01 to $20,000,000.00 (next $15,000,000) 0.40%
on account assets in excess of $20,000,000.01
Negotiable
Note: For a balance less than $75,000 in any quarter, a minimum quarterly fee of $280 will be charged. A
quarterly administration fee of $50 may be charged if assets are held in more than one account.
MCM charges its fee based on a percentage of assets under management, which creates an incentive and
conflict of interest to increase assets in that account. Furthermore, MCM has two different fee schedules,
and therefore has a conflict of interest when assets or accounts move from the lower fee schedule to the
higher fee schedule, such as when a client rolls over assets from a 401(k) plan or 457 plan to an IRA. Our
IRA management services are provided pursuant to our wealth management fee schedule above.
MCM has a financial incentive to encourage clients to roll plan assets into an IRA that MCM will
manage. Where MCM recommends that a client roll over their retirement plan assets into an account to be
managed by MCM, such a recommendation represents a conflict of interest as Mainstay will generally
earn a new (or increase its current) advisory fee as a result of the rollover. Clients are under no obligation
to roll over retirement plan assets to an account managed by MCM.
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Fees for all accounts are payable quarterly in arrears based on the asset valuation on the last business day
of the current calendar quarter. MCM charges an initial $300 account set-up fee, which may be
discounted at MCM's discretion. Clients requesting profile changes in excess of two times in a three-year
period may be charged a $200 administration fee at MCM’s discretion. Generally, minimum account size
is $200,000 for the Mainstay Wealth Management service. In certain circumstances, all fees and account
minimums may be negotiable.
MCM's fees will vary among clients depending on a client's particular circumstances, including length of
a client's relationship, different fee schedules over time, and the amount of portfolio assets. Also MCM
may from time to time waive, reduce, or adjust a client's quarterly fee depending on a client's particular
circumstances, including accounting for the addition or withdrawal of account assets or funds. Generally,
MCM's advisory fees are charged and prorated based upon the commencement or termination of a client's
relationship with MCM.
Deduction of Fees
The client authorizes MCM to charge MCM’s quarterly advisory fees to client’s designated credit card or
to withdraw the fees from a client’s custodial account. Clients should verify the fee calculation because
neither credit card companies nor custodians perform this function. If fees are not automatically charged
to client’s credit card or withdrawn from a client’s account, the client agrees to make payment within
fifteen (15) days of receipt of an invoice. If payment is not made within sixty (60) days of invoice, MCM
may elect to terminate its portfolio management services under this agreement. Clients who elect to
charge advisory fees to a credit card will be subject to the customary fees and interest charges of the
credit card company.
Other Types of Fees
All fees paid to MCM for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds and ETFs to their shareholders. These fees and expenses are described
in each fund's and ETF's prospectus. These fees will generally include management fee, other fund
expenses, and a possible distribution fee. If a mutual fund also imposes a sales charge, a client may pay an
initial or deferred sales charge.
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Item 6. Performance-Based Fees and Side-By-Side Management
The term “Side-by-Side Management” refers to multiple client relationships where an advisor manages
advisory client relationships and portfolios on a simultaneous basis for individuals, businesses,
institutions, and mutual funds and/or hedge funds. In such circumstances, potential conflicts of interest
may arise by and between the clients and the mutual and hedge funds, e.g., performance fee
arrangements. Mainstay Capital Management does not have these types of relationships, therefore MCM
does not have Side-By-Side Management potential or actual conflicts of interests.
Mainstay Capital Management has not in the past, and currently does not, manage any client relationships
for mutual funds or hedge funds or charge any performance fees.
Item 7. Types of Clients
Mainstay Capital Management manages investment portfolios primarily for individuals. A portion of our
assets under management consist of trust and corporate accounts, managed on behalf of individual clients.
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Mainstay Capital Management offers several investment strategies, ranging from ultra conservative to
ultra aggressive. Investment strategies differ depending on the service offered and the investment and
fund selections available within each offering. While MCM primarily uses open-end mutual funds, ETFs,
and other individual securities to implement its investment strategies, MCM may provide advice or invest
in all types of exchange-traded securities.
Methods of Analysis
Our firm employs fundamental, technical, and/or cyclical analysis to formulate client recommendations.
Fundamental analysis of a business involves analyzing its income statement, financial statements and
health, its management and competitive advantages, and its competitors and markets. Fundamental
analysis school of thought maintains that markets may mis-price a security in the short run but that the
"correct" price will eventually be reached. Profits can be made by trading the mis-priced security and then
waiting for the market to recognize its "mistake" and re-price the security. However, unforeseen market
conditions and/or company developments may result in significant price fluctuations that can lead to
investor losses.
Technical analysis seeks to identify price patterns and trends in financial markets and attempt to exploit
those patterns. We follow and examine such indicators as price, volume, moving averages of the price and
market sentiment. Since technical analysis predictions are only extrapolations from historical price
patterns, investors bear risk that these patterns will not reoccur as expected.
Cyclical analysis concentrates on business cycles as well as asset market cycles, examining alternating
phases of rises (expansion) and falls (contraction) in volumes, prices and returns. Since cyclical analysis
is based on examination of rising and falling trends, investors bear risk of mis-timing, with a specific
trend lasting longer or shorter than expected.
Quantitative Analysis: We use mathematical models in an attempt to obtain more accurate measurements
of a company’s quantifiable data, such as the value of a share price or earnings per share, and predict
changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions that prove to be
incorrect.
Qualitative Analysis: We subjectively evaluate non-quantifiable factors such as quality of management,
labor relations, and strength of research and development factors not readily subject to measurement, and
predict changes to share price based on that data.
A risk in using qualitative analysis is that our subjective judgment may prove incorrect.
Asset Allocation: Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client’s investment objectives and
risk tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for the
client’s goals.
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Mutual fund and/or ETF Analysis: We look at the experience and track record of the manager of the
mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to invest over
a period of time and in different economic conditions. We also look at the underlying assets in a mutual
fund or ETF in an attempt to determine if there is significant overlap in the underlying investments held in
other funds in the client’s portfolio. We monitor the funds or ETFs in an attempt to determine if they are
continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to continue or replicate
that success in the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing the risk to the
client if that security were to fall in value. There is also a risk that a manager may deviate from the stated
investment mandate or strategy of the fund or ETF, which could make the fund or ETF less appropriate
for the client’s portfolio.
With respect to mutual funds offering multiple share classes, MCM seeks to invest in the share class with
the lowest overall costs taking into account fund and class level expenses, transaction fees and other
charges of the custodian/broker. All share classes may not be available at each custodian/broker or
eligibility requirements may vary across custodians. In addition, MCM may not receive timely notice of
the availability of new share classes.
Risks for All Forms of Analysis: Our securities analysis methods rely on the assumption that the
companies whose securities we recommend, purchase and sell, the rating agencies that review these
securities, and other publicly-available sources of information about these securities, are providing
accurate and unbiased data. While we are aware that indications, reporting or data may be incorrect, there
is always a risk that our analysis may be compromised by inaccurate or misleading information.
Investment Strategies
We also use the following strategies in managing client portfolios:
Long-term purchases: We purchase securities with the idea of holding them in a client’s portfolio for a
year or longer. We may do this because we believe the securities to be currently undervalued. We may do
this because we want exposure to a particular asset class over time, regardless of the current projection for
this asset class or security.
A risk in a long-term purchase strategy is that, by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases: We may purchase securities with the idea of selling them within a relatively short
time (typically a year or less). We may do this in an attempt to take advantage of market conditions that
we believe will soon result in a price swing in the securities we purchase.
A risk in a short-term purchase strategy is that, should the anticipated price swing not materialize, we are
left with the option of having a long-term investment in a security that was designed to be a short-term
purchase, or potentially taking a loss. In addition, this strategy involves more frequent trading than does a
longer-term strategy, and will result in increased brokerage and other transaction-related costs, as well as
less favorable tax treatment of short-term capital gains.
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Margin transactions: We may recommend or utilize margin or borrowing as part of our investment
strategies. The use of margin allows for the purchase of securities for one’s portfolio with money
borrowed from one’s brokerage account. This allows one to purchase more stock than would be able to
with one’s available cash, and would allow MCM to purchase stock without selling other holdings and is
therefore a higher risk strategy.
Option writing: We may also use options or option strategies as part of an investment strategy for our
clients. An option is a contract that gives the buyer the right, but not the obligation, to buy or sell an asset
(such as a share of stock) at a specific price on or before a certain date. An option, just like a stock or
bond, is a security. An option is also a derivative, because it derives its value from an underlying asset.
For all strategies:
Investments in securities are not guaranteed, and clients may lose money on their investments. MCM
makes significant efforts and inquiries to help us understand an individual client’s tolerance for risk and
any changes in their financial objectives and circumstances. MCM also requests that clients notify us of
any such changes promptly.
Clients should understand that investing in any securities, including mutual funds, involves a risk of loss
of both income and principal.
Item 9. Disciplinary Information
Mainstay Capital Management has no regulatory, legal, or disciplinary events to disclose.
Item 10. Other Financial Industry Activities and Affiliations
Mainstay Capital Management does not, nor do any of our employees, have any other financial industry
activities or affiliations, with the exception of David Kudla. David Kudla is President and Executive
Editor of FIA Publishing, LLC, a not-for-profit organization, which publishes the GM 401k Investor and
Ford 401k Investor newsletters. He is a contributing writer for Forbes and Dow Jones MarketWatch. As
part of his philanthropic activities, Mr. Kudla serves as the Executive Advisor and Sponsor for the
ENGAGE® Undergraduate Investment Conference, an annual international student stock pitch
competition and conference. He has also served on several university and financial service industry
advisory councils.
Mr. Kudla spends less than 10% of his time on these activities. MCM believes these activities do not
present a material conflict of interest.
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Item 11. Code of Ethics, Participation/Interest in Client Transactions, & Personal Trading
Code of Ethics
Honesty and integrity are the hallmarks of Mainstay Capital Management. We maintain the highest
standards of ethics and conduct in all of our business and client relationships. As a fiduciary to our clients,
we place their interests first and foremost. MCM prides itself on being an independent, fee-only,
registered investment advisor, and as such does not recommend commissioned products to our clients, as
we believe this presents an inherent conflict of interest.
MCM has adopted a Code of Ethics, which establishes rules of conduct for all employees and is designed
to, among other things; govern personal securities trading activities in the accounts of employees. The
Code, summarized below, is based upon the principle that MCM and its employees owe a fiduciary duty
to MCM's clients to conduct their affairs, including their personal securities transactions, in such a
manner as to avoid (i) serving their own personal interests ahead of clients, (ii) taking inappropriate
advantage of their position with the firm and (iii) any actual or potential conflicts of interest or any abuse
of their position of trust and responsibility.
Compliance with Laws, Rules and Regulations: MCM expects its employees to comply with all laws,
rules and regulations applicable to MCM's operations and business. As a registered investment advisor,
we are subject to regulation by the SEC, and compliance with federal, state and local laws. MCM officers
insist on strict compliance with the spirit and the letter of these laws and regulations.
Reporting of Personal Securities Transactions: Employees are required to report their security holdings
initially and annually and report on a quarterly basis any transactions involving a security, with certain
limited exceptions, held in their personal accounts. Upon employment and on an annual basis thereafter,
employees are required to disclose all personal securities holdings. In addition, MCM requires employees
obtain pre-approval of an investment in any IPO or private placement.
Prohibition against Insider Trading: No employee may trade, either personally or on behalf of others,
while in the possession of material, non-public information, nor may any personnel of MCM
communicate material, non-public information to others in violation of the law.
Protecting the Confidentiality of Client Information: MCM employees exercise utmost care in
maintaining the confidentiality of any non-public information for both our clients and MCM itself, except
where disclosure is authorized or legally mandated. The obligation to preserve confidentiality of this
information is detailed further in MCM's Privacy Policy and continues after MCM portfolio management
services have been discontinued.
Gifts and Entertainment: Giving, receiving or soliciting gifts in a business setting may create an
appearance of impropriety or may raise a potential conflict of interest. MCM employees may not accept
or provide any gifts or favors that might influence the decisions the employee or the recipient must make
in developing or delivering investment advice to clients, or that others might reasonably believe would
influence those decisions.
Acknowledgement of Receipt and Violations Reporting: All employees acknowledge written receipt of the
Code of Ethics initially upon employment, on an annual basis, and upon any amendment. MCM
employees are required to promptly report any internal violation of this Code of Ethics to the MCM
Compliance Officer.
A copy of MCM's Code of Ethics is available upon written request.
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Interest in Client Transactions & Personal Trading
Although MCM client portfolios consist primarily of open-end mutual funds and ETFs, the following
policy applies to any securities which may be held, purchased or sold in client accounts:
MCM or individuals associated with MCM may buy or sell securities identical to or different than those
recommended to clients for their personal accounts. In addition, any related person(s) may have an
interest or position in a certain security(ies) which may also be recommended to a client. It is the
expressed policy of MCM that no person employed by MCM may purchase or sell any security prior to
(same day) a transaction(s) being implemented for an advisory account, and therefore, preventing such
employees from benefiting from transactions placed on behalf of advisory accounts.
As these situations represent a conflict of interest, MCM has established the following restrictions in
order to ensure its fiduciary responsibilities:
1. MCM maintains records of all securities holdings for itself, and anyone associated with the advisory
practice with access to advisory recommendations. These holdings are reviewed on a regular basis by the
MCM Compliance Officer.
2. Clients are informed that MCM individuals will not receive any separate compensation when effecting
transactions during the implementation process or portfolio management services.
MCM also maintains an Insider Trading Policy that prohibits any person associated with MCM from
acting upon or using any information that may be considered material non-public information.
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Item 12. Brokerage Practices
Mainstay Capital Management seeks to recommend a custodian/broker who will hold client assets and
execute transactions on terms that are, overall, favorable when compared to other available providers and
their services. MCM considers a wide range of factors, including, among others:
Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for client account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate the prices
Reputation, financial strength, and stability
Prior service to MCM and our clients
Availability of other products and services that benefit MCM, as discussed in Item 14.
For the Mainstay Wealth Management service, MCM may recommend Charles Schwab & Co., Inc.
(“Schwab”) or Pershing, LLC (“Pershing”) for custody and brokerage services. However, the client has
the authority to determine the custodian and/or broker/dealer and typically directs MCM to use one of the
recommended firms. MCM is independently owned and operated and is not affiliated with Schwab or
Pershing. The recommended firms hold client assets in a separate account and buy and sell securities
upon instruction from MCM for discretionary services. While MCM recommends that clients use one of
these firms as a custodian, the client will decide whether to do so and will open an account with a
recommended firm by entering into an account agreement directly with Schwab or Pershing. MCM does
not open the account for the client, although MCM may assist the client in doing so. Please see the
disclosures under Item 14 for benefits that are received through MCM’s participation in the recommended
custodial firms’ brokerage programs. Additional disclosures are provided below specific to each
custodian.
Schwab
Mainstay Capital Management may recommend that our clients use Charles Schwab & Co., Inc.
(“Schwab”), a registered broker-dealer and FINRA/SIPC member, as a qualified custodian. Schwab
Advisor Services™ (formerly called Schwab Institutional®) is Schwab’s business serving independent
investment advisory firms like MCM.
Pershing
Mainstay Capital Management may recommend that our clients use Pershing, LLC (“Pershing”), a
registered broker-dealer and FINRA/SIPC member, as a qualified custodian. Pershing Advisor Solutions,
LLC is Pershing’s business serving independent investment advisory firms like MCM.
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Pershing Advisor Solutions, LLC (PAS) can best be described as an institutional RIA platform. An
institutional RIA platform allows a client to grant MCM limited power of attorney to have trading
authority over the client’s account held by the broker/dealer, in this case Pershing, LLC. MCM is
independently owned and operated and not affiliated with Pershing, LLC or PAS.
Trade Error Policy
As a fiduciary, MCM has the responsibility to effect orders correctly, promptly, and in the best interests
of our clients. In the event an error occurs in the handling of any client transactions, due to the action or
inaction of MCM, or of others, our policy is to seek to identify and correct any errors as promptly as
possible without disadvantaging the client or benefiting MCM in any way.
If the error is the responsibility of MCM, any client transaction will be corrected and MCM will be
responsible for any client loss resulting from an inaccurate or erroneous order. In a 401(k), 403(b), or 457
account, any gain resulting from an error will be retained by the client. In an IRA, annuity, or non-
retirement account, any gain resulting from an error will be distributed per the custodian's trade error
policy.
MCM is not responsible for any errors that may occur or be caused by a broker-dealer or custodian.
Item 13. Review of Accounts
Review of Accounts
Reviews of client portfolios are regularly conducted to assure proper holdings, credits, debits, and related
matters. Mainstay Capital Management reviews client accounts in their entirety on a quarterly basis to
determine any readjustments of assets according to MCM’s applicable asset allocation models. Client
portfolios are also reviewed on an informal and periodic basis as needed or requested.
Clients are contacted annually, at minimum, regarding their portfolio and financial situation. Clients have
access to MCM’s team of advisors for discussions or advice via phone, virtual, or in-person meetings as
often as needed.
Reports to Clients
Clients receive MCM's quarterly reports on the status of their accounts. These reports include information
about portfolio positions, balances, changes in account value, and in some cases, account performance.
These reports are in addition to custodial/brokerage statements. Clients with managed accounts also
receive confirmations of transactions and, at least quarterly, brokerage or custodian account statements
reflecting account holdings, activities, and value. In order to ensure that all account transactions, holdings
and values are correct and current, we urge clients to compare MCM’s statements with the statements
they receive directly from their independent brokerage or bank qualified custodian.
15
Item 14. Client Referrals and Other Compensation
Schwab
Schwab provides Mainstay Capital Management and the firm’s clients with access to its institutional
brokerage platform - trading, custody, reporting, and related services - many of which are not typically
available to Schwab retail customers. MCM receives an economic benefit from Schwab in the form of the
support products and services it makes available to MCM and other independent investment advisors
whose clients maintain their accounts at Schwab. These products and services, how they benefit MCM,
and the related conflicts of interest are described below. The availability to MCM of Schwab’s products
and services is not based on MCM giving particular investment advice, such as buying particular
securities for our clients.
Schwab also makes available various support services. Some of those services help MCM manage or
administer MCM’s clients’ accounts, while others help MCM manage and grow the firm’s business.
Schwab’s support services generally are available on an unsolicited basis and at no charge to MCM as
long as MCM clients collectively maintain a total of at least $10 million of their assets in accounts at
Schwab. If MCM clients collectively have less than $10 million in assets at Schwab, Schwab may charge
MCM quarterly service fees of $1,200. Following is a more detailed description of Schwab’s support
services:
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which MCM might not otherwise have access or that would require a
significantly higher minimum initial investment by MCM clients.
Schwab also makes available to MCM other products and services that benefit MCM but may not directly
benefit the client. These products and services assist MCM in managing and administering MCM clients’
accounts. They include investment research, both Schwab’s own and that of third parties. MCM may use
this research to service all or a substantial number of MCM clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and
other technology that:
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
Provide pricing and other market data
Facilitate payment of MCM fees from MCM clients’ accounts
Assist with back-office functions, recordkeeping, and client reporting
Schwab also offers other services intended to help MCM manage and further develop our business
enterprise. These services include:
Educational conferences and events
Consulting on technology, compliance, legal, and business needs
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants, and insurance providers
16
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to MCM. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees.
The availability of these services from Schwab benefits MCM because MCM does not have to produce or
purchase them. MCM does not have to pay for Schwab’s services so long as MCM clients collectively
keep a total of at least $10 million of their assets in accounts at Schwab. The $10 million minimum may
give MCM an incentive to recommend that clients maintain accounts with Schwab, based on MCM’s
interest in receiving Schwab’s services that benefit MCM’s business rather than based on client interest in
receiving the best value in custody services and the most favorable execution of client transactions. This
is a potential conflict of interest. MCM believes, however, that our selection of Schwab as custodian and
broker is in the best interests of our clients. Our selection is primarily supported by the scope, quality, and
price of Schwab’s services and not Schwab’s services that benefit only MCM. MCM has more than $3
billion in client assets under management, and MCM does not believe that recommending MCM clients
to collectively maintain at least $10 million of those assets at Schwab in order to avoid paying Schwab
quarterly service fees presents a material conflict of interest.
Schwab Advisor Network®
Mainstay Capital Management has received client referrals from Charles Schwab & Co., Inc. (“Schwab”)
through MCM’s participation in Schwab Advisor Network® (“the Service”). The Service is designed to
help investors find an independent investment advisor. Schwab is a broker-dealer independent of and
unaffiliated with MCM. Schwab does not supervise MCM and has no responsibility for MCM’s
management of clients’ portfolios or MCM’s other advice or services. MCM pays Schwab fees to receive
client referrals through the Service. MCM’s participation in the Service may raise potential conflicts of
interest described below.
MCM pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in custody at
Schwab and a Non-Schwab Custody Fee on all accounts that are maintained at, or transferred to, another
custodian. The Participation Fee paid by MCM is a percentage of the fees the client owes to MCM or a
percentage of the value of the assets in the client’s account, subject to a minimum Participation Fee.
MCM pays Schwab the Participation Fee for so long as the referred client’s account remains in custody at
Schwab. The Participation Fee is billed to MCM quarterly and may be increased, decreased, or waived by
Schwab from time to time. The Participation Fee is paid by MCM and not by the client. MCM has agreed
not to charge clients referred through the Service fees or costs greater than the fees or costs MCM charges
clients with similar portfolios who were not referred through the Service.
MCM generally pays Schwab a Non-Schwab Custody Fee if custody of a referred client’s account is not
maintained by, or assets in the account are transferred from Schwab. This Fee does not apply if the client
was solely responsible for the decision not to maintain custody at Schwab. The Non-Schwab Custody Fee
is a one-time payment equal to a percentage of the assets placed with a custodian other than Schwab. The
Non-Schwab Custody Fee is higher than the Participation Fees MCM generally would pay in a single
year. Thus, MCM will have an incentive to recommend that client accounts be held in custody at Schwab.
The Participation and Non-Schwab Custody Fees will be based on assets in accounts of MCM’s clients
who were referred by Schwab and those referred clients’ family members living in the same household.
Thus, MCM will have incentives to encourage household members of clients referred through the Service
to maintain custody of their accounts and execute transactions at Schwab and to instruct Schwab to debit
MCM’s fees directly from the accounts.
17
For accounts of MCM clients maintained in custody at Schwab, Schwab will not charge the client
separately for custody but may receive compensation from MCM clients in the form of commissions or
other transaction-related compensation on securities trades executed through Schwab. Schwab also will
receive a fee (generally lower than the applicable commission on trades it executes) for clearance and
settlement of trades executed through broker-dealers other than Schwab. Schwab’s fees for trades
executed at other broker-dealers are in addition to the other broker-dealer’s fees. Thus, MCM may have
an incentive to cause trades to be executed through Schwab rather than another broker-dealer. MCM
nevertheless, acknowledges its duty to seek best execution of trades for client accounts. Trades for client
accounts held in custody at Schwab may be executed through a different broker-dealer than trades for
MCM’s other clients. Thus, trades for accounts custodied at Schwab may be executed at different times
and different prices than trades for other accounts that are executed at other broker-dealers.
Wealthramp
Mainstay Capital Management receives client referrals from Wealthramp, Inc. (“Wealthramp”). The
service is designed to help investors find an independent investment advisor. Wealthramp is independent
of and unaffiliated with MCM. Wealthramp does not supervise MCM and has no responsibility for
MCM’s management of clients’ portfolios or MCM’s other advice or services. MCM pays Wealthramp
fees to receive client referrals. MCM’s participation in the Service may raise potential conflicts of interest
described below.
MCM pays Wealthramp an on-going fee for each successful client referral. This fee is usually a
percentage (not to exceed 25%) of the gross advisory fee that the client pays to MCM (“Solicitation
Fee”). This presents a conflict of interest as MCM will earn less revenue from referred clients. However,
the compensation for Wealthramp’s services are paid completely by MCM from the advisory fees earned,
which are not increased or passed along to a client in any way. Therefore, the advisory fees paid to MCM
will not be increased as a result of the solicitation services. In no event will the referral services provided
by Wealthramp include providing investment advisory services on behalf of MCM in any manner.
Referral Program
Mainstay Capital Management compensates certain persons for client referrals which creates an incentive
for the referral. Certain persons introducing new client accounts to MCM receive nominal compensation
or credit to their management fee. MCM is aware of the special considerations set forth in Rule 206(4)-1
of the Investment Advisers Act of 1940, as amended, and as such, all referral arrangements will be
conducted in accordance with the applicable rules and regulations.
18
Item 15. Custody
Mainstay Capital Management is deemed to have “constructive custody” of client funds and securities
whenever the firm is given the authority by our clients to have our advisory fees deducted directly from
client accounts. MCM does not serve as trustee in clients’ accounts, nor does MCM accept or take
physical custody or possession of any assets in client accounts. For accounts in which MCM is deemed to
have custody, MCM has established procedures to ensure all client funds and securities are held at a
qualified custodian in a separate account for each client under that client’s name. In addition, for accounts
that the Firm is deemed to have custody of, other than the ability to deduct fees, MCM must undergo a
surprise annual exam, among other things, by an independent accounting firm, under relevant regulatory
guidelines.
Clients will receive quarterly statements from MCM and are urged to carefully review each statement. In
order to ensure that all account transactions, holdings and values are correct and current, we urge clients
to compare MCM’s statements with the statements they receive directly from their independent brokerage
or bank qualified custodian.
Item 16. Investment Discretion
Mainstay Capital Management provides discretionary services to those clients that contract with MCM
for the Mainstay 401(k) Portfolio Management service to manage their individual 401(k) account. In such
circumstances, MCM is bound to the provisions of the plan and can only move assets among the
investment options available within the plan. For the Mainstay Wealth Management service, MCM limits
client investments to mutual fund shares, ETF's and listed securities only.
Written discretionary authority is obtained for all discretionary client accounts. In this written
discretionary authority, MCM is provided with the authority to determine the securities and the amounts
of securities that are bought or sold, subject to the limitations of the advisory contract and the plan (if
applicable), or any other limitations which may be in writing.
Item 17. Voting Client Securities
Mainstay Capital Management does not vote proxies on behalf of our advisory clients. Our client advisory
agreement provides that our clients expressly retain the authority and responsibility for voting proxies of
portfolio securities. MCM may provide advisory clients with consulting assistance regarding proxy issues
but the clients have the responsibility to receive and vote any proxies.
Further, clients should note that MCM does not advise or act on behalf of any client in legal proceedings,
e.g., class actions or bankruptcies involving companies whose securities are held or previously were held
by a client, including, but not limited to, the filing of "Proofs of Claim" in class action settlements.
Item 18. Financial Information
As a matter of firm policy and practice, Mainstay Capital Management will not charge or earn advisory
fees in excess of $1,200 more than six months in advance of the services rendered. Also, Mainstay Capital
Management and its principal have no financial events or proceedings to disclose.
19
Mainstay Capital Management, LLC
10775 South Saginaw St.
Bldg. C, Suite F
Grand Blanc, Michigan 48439
www.mainstaycapital.com
(866) 444-6246 Toll Free
(810) 953-5514 Fax
Part 2B of Form ADV
Brochure Supplement
07/21/2025
Scott LaDuke, CFP®, CRPC®
Michael Wallen, CFP®, CRPC®, AAMS®
Hari Rao, CFP®, CRPC®
Terry Bennett, CRPC®, AAMS®
Robert Shampine, CRPC®
Anthony Shaieb, CFP®, CRPC®
David Kudla, CRPC®, CMFC®, CWM®, AAMS®, ChFM®
Patrick Rice, CFA®, CFP®, CRPC®
Donald Whitton, CFP®, CRPC®
Catheryn Makela, CFP®, CRPC®
Robert Puz, CRPC®, AIF®, AAMS®
Thomas Whited, CFP®, CRPC®
Jeremiah Ludington III, JD, CRPC®, CTEP®, CWM®, ChFM® Scott Brady, CFP®
Erica Motsinger, CRPC®
Jason Best, CFA®, CRPC®
William Berlin, CRPC®
Bartholomew Mackler, CRPC®
Curtis Moore, CRPC®
This brochure supplement provides information on our personnel listed above and supplements the
Mainstay Capital Management, LLC Brochure. You should have received a copy of the brochure.
Additionally, an Explanation of Qualifications is included with this Part 2B Brochure Supplement. This
list is provided to assist you in evaluating the professional designations our investment professionals hold.
Please contact us if you did not receive Mainstay Capital Management’s brochure or if you have any
questions about the contents of this supplement.
about our personnel
is
available on
the SEC’s website
at
Additional
information
www.adviserinfo.sec.gov.
1
David Kudla, CRPC®, CMFC®, CWM®, AAMS®, ChFM®
CEO & Chief Investment Strategist
Item 2.
Educational Background and Business Experience
Born: 1962
Formal Education:
Stanford University, Master of Science, 1989
University of Dayton, Master of Science, 1988
University of Dayton, Bachelor of Science, 1985
Professional Designations:
Chartered Financial Manager ® (ChFM®), 2020
Chartered Wealth ManagerTM (CWM®), 2019
Certificate in Financial Planning, 2008
Accredited Asset Management SpecialistSM (AAMS®), 2008
Chartered Retirement Planning CounselorSM (CRPC®), 2007
Chartered Mutual Fund CounselorSM (CMFC®), 1997
Business Background Preceding Five Years:
Mainstay Capital Management LLC, CEO & Chief Investment Strategist, 2000 to Present
Item 3.
Disciplinary Information
David Kudla does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
David Kudla is President and Executive Editor of FIA Publishing, LLC, a not-for-profit organization,
which publishes the GM/Aptiv/BorgWarner 401k Investor and Ford/Visteon 401k Investor newsletters.
He is a contributing writer for Forbes and Dow Jones MarketWatch. As part of his philanthropic
activities, Mr. Kudla serves as the Executive Advisor and Sponsor for the ENGAGE® Undergraduate
Investment Conference, an annual international student stock pitch competition and conference. He has
also served on several university and financial service industry advisory councils. Mr. Kudla spends less
than 10% of his time on these activities.
Item 5.
Additional Compensation
Mr. Kudla is a paid contributor for Forbes. He does not receive any compensation from third parties for
providing investment advice to its clients and does not compensate or receive compensation from anyone
for client referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
2
Patrick Rice, CFA®, CFP®, CRPC®
Senior Research Analyst
Item 2.
Educational Background and Business Experience
Born: 1966
Formal Education:
University of Dayton, Masters of Business Administration, 1992
University of Dayton, Bachelor of Science, 1989
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2010
Certified Financial PlannerTM (CFP®), 2007
Chartered Financial AnalystTM (CFA®), 1996
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Research Analyst, 2005 to Present
Item 3.
Disciplinary Information
Patrick Rice does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Patrick Rice occasionally works with a publisher of study guides for the Chartered Financial Analyst
(CFA®) examination program. Mr. Rice develops content for the Ethics and Professional Standards
section of the study guide, as well as the Quantitative Methods section. Patrick Rice spends less than 5%
of his time on this outside business activity.
Item 5.
Additional Compensation
Patrick Rice does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
3
Jeremiah Ludington III, JD, CRPC®, CTEP®, CWM®, ChFM®
Chief Compliance Officer
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1986
Formal Education:
Western Michigan University Thomas M Cooley Law School, Juris Doctor, 2013
Western Michigan University, Bachelor of Business and Administration, 2009
Professional Designations:
Chartered Financial Manager ® (ChFM®), 2020
Chartered Retirement Planning CounselorSM (CRPC®), 2019
Chartered Trust and Estate PlannerTM (CTEP®), 2019
Chartered Wealth ManagerTM (CWM®), 2019
Attorney at Law, State Bar of Michigan, 2013
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2019 to Present
Zhang Financial, Client Relations and Business Development Manager, 2015 to 2019
Merrill Lynch Private Banking & Investment Group, Financial Advisor, 2014 to 2015
Law Offices of Boyer, Dawson, & St. Pierre P.L.L.C., Attorney, 2013 to 2014
Item 3.
Disciplinary Information
Jeremiah Ludington III does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Jeremiah Ludington III does not engage in any other business or occupation.
Item 5.
Additional Compensation
Jeremiah Ludington III does not receive any additional compensation from third parties for providing
investment advice to its clients and does not compensate or receive any compensation from anyone for
client referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
4
Scott LaDuke, CFP®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1964
Formal Education:
University of Detroit Mercy, Master of Arts in Economics, 2009
Walsh College, Master of Science in Finance, 1997
Central Michigan University, Bachelor of Science, 1986
Professional Designations:
Certified Financial PlannerTM (CFP®), 2007
Chartered Retirement Planning CounselorSM (CRPC®), 2006
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2006 to Present
Item 3.
Disciplinary Information
Scott LaDuke does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Scott LaDuke volunteers his time teaching personal finance classes at his church. Scott LaDuke has also
previously taught college level Economic and Finance classes at Detroit College of Business and
Davenport University. Scott LaDuke spends less than 5% of his time on these outside activities.
Item 5.
Additional Compensation
Scott LaDuke does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
5
Donald Whitton, CFP®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1962
Formal Education:
Oakland University, Masters of Business Administration, 1992
Oakland University, Bachelor of Science, 1985
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2007
Certified Financial PlannerTM (CFP®), 1997
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2006 to Present
Item 3.
Disciplinary Information
Donald Whitton does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Donald Whitton does not engage in any other business or occupation.
Item 5.
Additional Compensation
Donald Whitton does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
6
Michael Wallen, CFP®, CRPC®, AAMS®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1978
Formal Education:
University of Michigan, Masters of Business Administration, 2015
Walsh College, Bachelor of Arts in Finance, 2008
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2011
Certified Financial PlannerTM (CFP®), 2010
Accredited Asset Management SpecialistSM (AAMS®), 2007
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2011 to Present
Charles Schwab, Financial Consultant, 2007 to 2011
Countrywide Investment Services, Financial Services Executive, 2006 to 2007
Edward Jones, Investment Representative, 2004 to 2006
Item 3.
Disciplinary Information
Michael Wallen does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Michael Wallen does not engage in any other business or occupation.
Item 5.
Additional Compensation
Michael Wallen does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
7
Robert Puz, AIF®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1971
Formal Education:
Northern Michigan University, Bachelor of Science, 1993
Professional Designations:
Accredited Asset Management SpecialistSM (AAMS®), 2022
Chartered Retirement Planning CounselorSM (CRPC®), 2022
Accredited Investment Fiduciary® (AIF®), 2017
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2022 to Present
Team One Credit Union/Credit Union Trust, Financial Advisor, 2015 to 2022
Item 3.
Disciplinary Information
Robert Puz does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Robert Puz does not engage in any other business or occupation.
Item 5.
Additional Compensation
Robert Puz does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
8
Hari Rao, CFP®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1973
Formal Education:
University of Michigan, Masters of Business Administration, 2007
University of Michigan, Bachelor of Business Administration, 2000
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2020
Certified Financial PlannerTM (CFP®), 2015
Michigan License and Insurance Producer, 2012
Certificate in Financial Planning, 2011
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2020 to Present
Edward Jones, Financial Advisor, 2019
Citizens Investment Services, Financial Advisor, 2018 to 2019
Farmers Insurance - Hari Rao Agency, Agency Owner, 2016 to 2018
LPL Financial – Great Lakes Advisor Group, Wealth Advisor, 2011 to 2016
Item 3.
Disciplinary Information
Hari Rao does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Hari Rao does not engage in any other business or occupation.
Item 5.
Additional Compensation
Hari Rao does not receive any additional compensation from third parties for providing investment advice
to its clients and does not compensate or receive any compensation from anyone for client referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
9
Robert Shampine, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1970
Formal Education:
Colorado State University, Bachelor of Science in Business and Business Management, 2016
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2022
Licensed Public Notary, State of Michigan, 2015
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2022 to Present
Polaris Greystone Advisory Group, LLC, Internal Business Consultant, 2019 to 2022
Flexible Plan Investments, LLC, Manager, Private Client Services, 2017 to 2022
Item 3.
Disciplinary Information
Robert Shampine does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Robert Shampine does not currently engage in any other business or occupation.
Item 5.
Additional Compensation
Robert Shampine does not receive any additional compensation from third parties for providing
investment advice to its clients and does not compensate or receive any compensation from anyone for
client referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
10
Catheryn Makela, CFP®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1983
Formal Education:
Eastern Michigan University, Bachelor of Business Administration, Finance, 2008
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2024
Certified Financial PlannerTM (CFP®), 2022
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2024 to Present
Old National Bank, Private Wealth Advisor, 2019 to 2023
JP Morgan Chase Bank, Relationship Banker, 2011 to 2018
Item 3.
Disciplinary Information
Catheryn Makela does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Catheryn Makela does not engage in any other business or occupation.
Item 5.
Additional Compensation
Catheryn Makela does not receive any additional compensation from third parties for providing
investment advice to its clients and does not compensate or receive any compensation from anyone for
client referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
11
Thomas Whited, CFP®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1982
Formal Education:
Western Michigan University, Bachelor of Business Administration, 2006
Professional Designations:
Certified Financial PlannerTM (CFP®), 2020
Chartered Retirement Planning CounselorSM (CRPC®), 2019
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2019 to Present
Great Lakes Wealth, Senior Advisor, 2018 to 2019
Scotttrade, Branch Manager, 2016 to 2018
TD Ameritrade, Investment Consultant, 2013 to 2015
Item 3.
Disciplinary Information
Thomas Whited does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Thomas Whited does not engage in any other business or occupation.
Item 5.
Additional Compensation
Thomas Whited does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
12
Scott Brady, CFP®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1973
Formal Education:
University of Michigan, Bachelor of Economics, 1996
Professional Designations:
Certified Financial PlannerTM (CFP®), 2003
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2025 to Present
APOGEE Wealth Management, Financial Advisor, 2024
Jensen Insurance Agency, Co-Founder/Partner, 2014 to 2024
Michigan First Credit Union, Lead Wealth Manager, 2018 to 2021
Item 3.
Disciplinary Information
Scott Brady does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Scott Brady does not engage in any other business or occupation.
Item 5.
Additional Compensation
Scott Brady does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
13
Erica Motsinger, CRPC®
Associate Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1990
Formal Education:
Saginaw Valley State University, Bachelor of Business Administration, 2011
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2014
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Associate Wealth Advisor, 2013 to Present
First Investors Corporation, Account Manager, 2012
Family First Credit Union, Member Services, 2011 to 2012
Item 3.
Disciplinary Information
Erica Motsinger does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Erica Motsinger does not engage in any other business or occupation.
Item 5.
Additional Compensation
Erica Motsinger does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
14
William Berlin, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1970
Formal Education:
Macomb Community College, Associate Degree, 1992
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2016
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2021 to Present
TD Ameritrade, Producing Branch Manager, 2018 to 2020
TD Ameritrade, Private Client Investment Consultant, 2016 to 2018
TD Ameritrade, Senior Financial Consultant, 2014 to 2016
Item 3.
Disciplinary Information
William Berlin does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
William Berlin does not engage in any other business or occupation.
Item 5.
Additional Compensation
William Berlin does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
15
Jason Best, CFA®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1971
Formal Education:
Western Michigan University, Bachelor of Finance, 1993
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2022
Chartered Financial AnalystTM (CFA®), 2012
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2022 to Present
Prudential Financial, Regional Director/Manager, 2015 to 2020
Item 3.
Disciplinary Information
Jason Best does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Jason Best does not engage in any other business or occupation.
Item 5.
Additional Compensation
Jason Best does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
16
Terry Bennett, CRPC®, AAMS®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1957
Formal Education:
University of Michigan, Master of Business Administration, 1992
Saginaw Valley State University, Bachelor of Business Administration, 1979
Professional Designations:
Accredited Asset Management SpecialistSM (AAMS®), 2021
Chartered Retirement Planning CounselorSM (CRPC®), 2021
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2020 to Present
Advia Credit Union, Branch Manager, 2020 to 2020
Pruco Securities, LLC, Financial Advisor, 2017 to 2020
Oppenheimer & Co., Inc., Registered Investment Advisor, 1994 to 2017
Item 3.
Disciplinary Information
Terry Bennett does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Terry Bennett does not engage in any other business or occupation.
Item 5.
Additional Compensation
Terry Bennett does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
17
Anthony Shaieb, CFP®, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1973
Formal Education:
University of Detroit Mercy, Masters of Business Administration, 2001
Eastern Michigan University, Bachelor of Business Administration, Finance, 1995
Professional Designations:
Certified Financial PlannerTM (CFP®), 2022
Chartered Retirement Planning CounselorSM (CRPC®), 2016
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2022 to Present
JPMorgan Chase, Private Client Advisor, 2021 to 2022
Merrill Lynch, Financial Solutions Advisor, 2014 to 2021
Item 3.
Disciplinary Information
Anthony Shaieb does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Anthony Shaieb does not engage in any other business or occupation.
Item 5.
Additional Compensation
Anthony Shaieb does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
18
Bartholomew Mackler, CRPC®
Senior Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 1969
Formal Education:
Hillsdale College, Bachelor of Arts, 2002
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2025
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2025 to Present
TrulyU by MSU Federal Credit Union, Investment Consultant, 2023 to 2024
Viking Financial Group of Raymond James, Marketing Director, 2022 to 2023
TD Ameritrade, Financial Consultant, 2019 to 2021
Item 3.
Disciplinary Information
Bartholomew Mackler does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Bartholomew Mackler does not engage in any other business or occupation.
Item 5.
Additional Compensation
Bartholomew Mackler does not receive any additional compensation from third parties for providing
investment advice to its clients and does not compensate or receive any compensation from anyone for
client referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
19
Curtis Moore, CRPC®
Associate Wealth Advisor
Item 2.
Educational Background and Business Experience
Born: 2000
Formal Education:
Michigan State University, Bachelor of Science, 2023
Professional Designations:
Chartered Retirement Planning CounselorSM (CRPC®), 2025
Business Background Preceding Five Years:
Mainstay Capital Management LLC, Senior Wealth Advisor, 2025 to Present
Equitable, Financial Advisor, 2023 to 2025
Michigan State University, Service Center Supervisor, 2022 to 2023
Item 3.
Disciplinary Information
Curtis Moore does not have any history of any disciplinary or regulatory events to disclose.
Item 4.
Other Business Activities
Curtis Moore does not engage in any other business or occupation.
Item 5.
Additional Compensation
Curtis Moore does not receive any additional compensation from third parties for providing investment
advice to its clients and does not compensate or receive any compensation from anyone for client
referrals.
Item 6.
Supervision
David Kudla, as CEO, Chief Investment Strategist, and principal owner of Mainstay Capital
Management, has the overall responsibility for the management of the firm, including the supervision of
the investment professionals, setting the business strategies and initiatives, and supervision of accounts,
among other activities. David Kudla may be reached at 810-953-5510.
20
Explanation of Qualifications
Certified Financial PlannerTM or CFP®
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design)
marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States
by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice;
and (3) ethical requirements that govern professional engagements with clients. Currently, more than
62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the competent
and professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The examination,
administered in 10 hours over a two-day period, includes case studies and client scenarios
designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances;
Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
in order to maintain the right to continue to use the CFP® marks:
Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field;
and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
21
Chartered Financial AnalystTM or CFA®
The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment
credential established in 1962 and awarded by CFA Institute — the largest global association of
investment professionals. There are currently more than 90,000 CFA charterholders working in 134
countries. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour examinations; 2)
have at least four years of qualified professional investment experience; 3) join CFA Institute as
members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of
Ethics and Standards of Professional Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active
professional conduct program, require CFA charterholders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report
spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of
many of the advanced skills needed for investment analysis and decision making in today’s quickly
evolving global financial industry. As a result, employers and clients are increasingly seeking CFA
charterholders—often making the charter a prerequisite for employment. Additionally, regulatory bodies
in 22 countries and territories recognize the CFA charter as a proxy for meeting certain licensing
requirements, and more than 125 colleges and universities around the world have incorporated a majority
of the CFA Program curriculum into their own finance courses.
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment
decision making and is firmly grounded in the knowledge and skills used every day in the investment
profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and
advanced investment topics, including ethical and professional standards, fixed-income and equity
analysis, alternative and derivative investments, economics, financial reporting standards, portfolio
management, and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that
candidates learn the most relevant and practical new tools, ideas, and investment and wealth management
skills to reflect the dynamic and complex nature of the profession. To learn more about the CFA charter,
visit www.cfainstitute.org.
22
Certificate in Financial Planning
To earn a Certificate in Financial Planning, candidates must complete advanced college-level courses of
study addressing the financial planning subject areas that CFP Board’s studies have determined as
necessary for the competent and professional delivery of financial planning services. Candidates must
have attained a Bachelor’s Degree from a regionally accredited United States college or university (or its
equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance
planning and risk management, employee benefits planning, investment planning, income tax planning,
retirement planning, and estate planning.
Accredited Asset Management SpecialistSM or AAMS®
Individuals who hold the AAMS® designation have completed a course of study encompassing
investments, insurance, tax, retirement, and estate planning issues. Additionally, individuals must pass an
end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical
concepts to real-life situations.
All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing
education, reaffirming adherence to the Standards of Professional Conduct and complying with self-
disclosure requirements.
Chartered Retirement Planning CounselorSM or CRPC®
Individuals who hold the CRPC® designation have completed a course of study encompassing pre-and
post-retirement needs, asset management, estate planning and the entire retirement planning process using
models and techniques from real client situations. Individuals must pass an end-of-course examination
that tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations.
All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing
education, reaffirming adherence to the Standards of Professional Conduct and complying with self-
disclosure requirements.
Chartered Mutual Fund CounselorSM or CMFC®
Individuals who hold the CMFC® designation have completed a course of study encompassing all aspects
of mutual funds and their uses as investment vehicles. Additionally, individuals must pass an end-of-
course examination that tests their ability to synthesize complex concepts and apply theoretical concepts
to real-life situations.
All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing
education, reaffirming adherence to the Standards of Professional Conduct and complying with self-
disclosure requirements.
23
Accredited Wealth Management AdvisorSM or AWMA®
Individuals who hold the AWMA® designation have completed a course of study encompassing wealth
strategies, equity-based compensation plans, tax reduction alternatives, and asset protection alternatives.
Additionally, individuals must pass an end-of-course examination that tests their ability to synthesize
complex concepts and apply theoretical concepts to real-life situations.
All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing
education, reaffirming adherence to the Standards of Professional Conduct and complying with self-
disclosure requirements.
Certified Tax SpecialistTM or CTSTM
Individuals who hold the CTSTM designation have completed a course of study designed to give the
financial advisor the knowledge necessary to provide ways to reduce taxable income. The program covers
the specifics of income taxes, credits, deductions, and exemptions using models and techniques from real
client situations. Individuals must pass an end-of-course examination that tests their ability to synthesize
complex concepts and apply theoretical concepts to real-life situations.
All designees have agreed to adhere to a Code of Ethics. Designees renew their designation every two-
years by completing 30 hours of continuing education, reaffirming adherence to the Code of Ethics and
complying with self-disclosure requirements.
Accredited Investment Fiduciary® or AIF®
Individuals who hold the AIF® designation have the ability to implement a prudent process into their own
investment practices as well as being able to assist others in implementing proper policies and procedures.
Additionally, candidates must meet a point-based threshold based on a combination of education, relevant
industry experience and/or professional development.
All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every year by completing 6 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct and complying with self-disclosure
requirements.
Chartered Trust and Estate PlannerTM or CTEP®
A professional designation specializing in trust and estate planning for resident and non-resident clients.
Course of study focuses on the major functional issues of high net-worth consulting, ranging from tax,
finance, and law and addresses the interpersonal skills crucial to advising the wealthy individual or
family. Courses cover such planning obstacles as Common Law vs. Civil Law jurisdictions, non-resident
alien spouse, and tangible and non-tangible assets in multiple jurisdictions. Chartered Trust and Estate
PlannerTM and CTEP® are trademarks owned by the Global Academy of Finance and Management
(GAFM®) International Board of Standards and are awarded to individuals who have successfully
completed the coursework, exam, qualifications, and ongoing certification requirements
24
Chartered Wealth ManagerTM or CWM®
A professional designation specializing in relationship management, communication, sales, and financial
planning and requires 15 hours per year of continuing education requirements. Chartered Wealth
ManagersTM build strategies around their clients' risk tolerances, personal situations and long-term
financial goals, analyze large amounts of financial news and data and provide clients with an independent
assessment of the information, and educate investors about the financial markets and how to build wealth.
Chartered Wealth ManagersTM and CWM® are trademarks owned by the Global Academy of Finance and
Management (GAFM®) International Board of Standards and are awarded to individuals who have
successfully completed the coursework, exam, qualifications, and ongoing certification requirements.
Accredited Portfolio Management AdvisorSM or APMA®
The Accredited Portfolio Management AdvisorSM is a graduate-level designation program for experienced
financial professionals. The program covers the finer points of portfolio creation, augmentation, and
maintenance. Topics covered in the program include client assessment and suitability, risk/return,
investment objectives, bond and equity portfolios, modern portfolio theory, investor psychology, and
other topics germane to building appropriate client portfolios. Students gain hands-on practice in
analyzing investment policy statements, building portfolios, and making asset allocation decisions, to
include determining sell, hold, and buy decisions within a client’s portfolio.
Chartered Financial Manager ® or ChFM®
The ChFM Chartered Financial Manager® certification program is based around the discipline and
concepts of financial management skills in banking, insurance, investments, and brokerage. Financial
management is all-encompassing and embraces both the asset and liability sides of an organization. This
credential is for those who are financial analysts and financial managers with organizations such as
Banks, Brokerages, Investment Banking, and Risk and Insurance.
25