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Mairs and Power, Inc.
Form ADV Part 2A
30 E 7th Street, Suite 2500
St. Paul, Minnesota 55101
651-222-8478
www.mairsandpower.com
March 28, 2025
This brochure provides information about the qualifications and business practices of Mairs &
Power, Inc. If you have any questions about the contents of this brochure, please contact us at (651)
222-8478. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority. Mairs & Power,
Inc. is an SEC-registered investment adviser. This registration does not imply a certain level of skill
or training.
Additional information about Mairs & Power, Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Item 2
Material Changes
In this item, we are required to disclose any material changes to the brochure since the last annual update
dated March 28, 2024. In addition to the changes set forth below, this annual update includes certain
technical, stylistic, or clarifying changes intended to enhance the overall Form ADV Part 2A.
Item 5 – Fees and Compensation was updated to reflect the fees and compensation paid to the
adviser related to the Private Fund.
Item 7 – Types of Clients was updated to reflect changes made to the minimum account size for
clients seeking advisory services and for the minimum investment levels for the private funds.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss was updated to reflect the
addition of certain investment risks and the removal of others.
Item 10 – Other Financial Industry Activities and Affiliations was updated to reflect the inclusion
of a new affiliate.
Item 11 – Standards of Conduct, Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading was updated to reflect the inclusion of all adviser employees as covered
associates for the purposes of political contributions monitoring.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Item 3
Table of Contents
Item 2
Material Changes ........................................................................................................................... 2
Item 3
Table of Contents ........................................................................................................................... 3
Item 4
Advisory Business .......................................................................................................................... 4
Item 5
Fees and Compensation .................................................................................................................. 5
Item 6
Performance-Based Fees and Side-by-Side Management............................................................... 6
Item 7
Types of Clients ............................................................................................................................. 7
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 8
Item 9
Disciplinary Information .............................................................................................................. 17
Item 10
Other Financial Industry Activities and Affiliations ..................................................................... 17
Item 11
Standards of Conduct and Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading .......................................................................................................................... 18
Item 12
Brokerage Practices ...................................................................................................................... 20
Item 13
Review of Accounts ..................................................................................................................... 23
Item 14
Client Referrals and Other Compensation .................................................................................... 24
Item 15
Custody ........................................................................................................................................ 24
Item 16
Investment Discretion .................................................................................................................. 25
Item 17
Voting Client Securities ............................................................................................................... 25
Item 18
Financial Information ................................................................................................................... 27
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Item 4
Advisory Business
Mairs & Power, Inc. (Mairs & Power) is an SEC-registered investment adviser based in St. Paul,
Minnesota. The firm was founded in 1931 and is 100 percent employee-owned.
We provide discretionary and non-discretionary investment advisory services to a variety of clients,
including institutional accounts, individuals, pension and profit-sharing plans, investment companies,
trusts, trust companies and health and welfare plans. We generally offer investment management services
for equity, fixed income, and balanced portfolios. We manage client accounts with a primary emphasis on
the attractiveness and appropriateness of individual investments given the particular circumstances of each
client account. The investment managers and analysts comprise the investment management committee
(Investment Committee) and collectively average 26 years of investment experience. These professionals
work collaboratively, leveraging their combined experience for the benefit of our clients. Investment
portfolios are tailored to meet the needs and objectives of individual clients. Clients may impose investment
restrictions regarding certain securities or types of securities within their portfolio.
In addition, we provide investment management services to privately-placed pooled investment vehicles
(the “Private Funds”) focusing on venture capital investments in a variety of sectors. Investment
management services are provided on a discretionary basis and we typically engage third-party service
providers, such as administrators and auditors, on behalf of the Private Funds.
We provide investment management services as described in the investment strategy of the relevant Private
Fund. The investment strategy is outlined in each fund’s Private Placement Memorandum (the “PPM”),
limited partnership agreement, or other governing documents (collectively, the “Governing Documents”).
The Governing Documents should be read carefully for a description of the merits for, and risks associated
with, such type of investment prior to investing.
Additionally, we have the ability to enter into agreements, such as side letters, with certain investors in the
Private Funds that provide for terms of investment that are more favorable than the terms provided to other
investors in the Private Funds. Such terms may include, but are not limited to, the waiver or reduction of
fees or the provision of additional reports and information. Any existing side letters or other agreements are
generally disclosed only to investors in the applicable Private Fund that have the right to review such
agreements.
We offer financial planning services tailored to the needs of the client; services may vary from informal
advice for clients of our investment advisory services to a formal written plan developed in consultation
with the client. Services may include an analysis of a client’s overall financial condition and investment
needs; an analysis of net worth, asset distribution, asset growth and cash flow; estate planning, retirement,
and other funding needs; as well as other specific areas of client concern such as education planning. As
part of the financial planning services offered, the potential for certain conflicts between the interests of the
adviser and the client may arise due to the potential recommendation of certain investments that may be
effected through the adviser’s investment advisory services. Clients are under no obligation to act upon any
financial planning recommendations made nor to implement any recommendations through the adviser.
In addition to separately managed accounts and the Private Funds, we manage the Mairs & Power
Growth Fund, the Mairs & Power Balanced Fund, the Mairs & Power Small Cap Fund, and the Mairs &
Power Minnesota Municipal Bond ETF (collectively, the “Funds”), all a series of the Trust for
Professional Managers. Information concerning the Funds, including advisory fees charged, is available
in the Funds’ prospectuses.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
As of December 31, 2024, we managed $11,822,485,377 of client assets on a discretionary basis and
$154,772,327 of client assets on a non-discretionary basis.
Client Investment Guidelines and Restrictions
We manage portfolios subject to client-imposed investment guidelines and restrictions. Our
investment management services can be tailored to a client’s needs, provided they are clearly
stated and not unduly burdensome or restrictive. See Item 16 - Investment Discretion for more
information. The Funds, including the Private Funds, and any other commingled vehicles that we may
manage are not subject to an individual investor’s investment restrictions but are managed in accordance
with the prospectus or similar governing documents.
ERISA Restrictions
To the extent a client account is subject to the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”), the client must inform us of any employer securities the client is not permitted to
own under ERISA. In addition, in order to rely on the class exemption for qualified professional asset
managers, the client must provide us with a list of every party with the authority to appoint or terminate
Mairs & Power as investment adviser or to negotiate the terms of an investment management agreement
with Mairs & Power with respect to the account, and certain affiliates of those parties.
Item 5
Fees and Compensation
Investment advisory fees are billed and payable quarterly in arrears, based on the ending market value of
assets under management for each quarterly billing cycle. The Standard Fee Schedule calls for clients to
pay an annual fee of 1% of assets under management.
Additional fees may be required if the account is complex or requires additional administrative effort by
us. Different fee schedules also apply to those who were clients of Mairs & Power prior to April 1,
2014.
In addition, fees different from the Standard Fee Schedule, including, but not limited to, performance-
based fees and fixed fees, may be negotiated in our sole discretion. Special circumstances warranting
departures from the Standard Fee Schedule include, but are not limited to, large holdings, low tax costs,
unsupervised assets, and the management of other related accounts. Any variations to the Standard Fee
Schedule must be approved by our fee committee in advance and will be agreed to by the relevant client in
its investment management agreement or a similar written agreement between the parties. Fees will be
separately billed to the client; however, clients may elect to authorize us to directly debit fees from their
accounts. The method of billing as a general matter is documented in the clients’ investment management
agreements with us.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee for the period
of time during the quarter that the account was open. Investment management agreements are required
with all clients and may be terminated in writing by either party consistent with the notice provision
contained in the agreement.
Our fees do not include brokerage commissions, transaction fees, and other related costs and expenses
that will be incurred in connection with an advisory account. Custodians, brokers, and other third parties
may charge our clients for items such as custodial fees, odd-lot differentials, transfer taxes, wire transfer
and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Item
12 - Brokerage Practices contains information regarding our brokerage practices. The advisory fees
charged to clients who invest in the Funds are set forth in the Funds’ prospectuses.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Clients whose assets we invest in exchange-traded funds (ETFs) and other third-party mutual funds pay
two levels of advisory fees on those assets - our direct advisory fee and their share of the advisory fees
and other fees and expenses assessed to all shareholders of such funds. We do not receive any
compensation from third-parties related to the investment of client assets.
On occasion, we may recommend shares of the Funds to clients if such an investment is suitable. The
Funds pay us investment advisory fees. We do not charge clients a separate advisory fee on those
advisory clients’ assets invested in the Funds.
Additionally, we are paid a management fee by each Private Fund. The specific payments, terms, and
other conditions of the management fee paid by the Private Funds are set forth in the relevant
Governing Documents and described in the PPM or investment management agreement, as
applicable.
Generally, we are paid a quarterly management fee equal to 2% per annum of the Private Funds’
aggregate capital commitments, billed in arrears, as defined by the respective Private Fund’s
Governing Documents. We reserve the right to defer or waive any or all of any management fee
payable by the Private Fund(s).
Each Private Fund is responsible, pursuant to their Governing Documents, for their ongoing direct,
administrative, operating, or otherwise permissible expenses. These expenses may be incurred
directly by the Private Funds, or in some instances, we will incur the expense and seek
reimbursement from the Private Funds. Expenses incurred by a specific Private Fund may vary
depending on the nature of the operations of the Private Fund and are described in detail in the
applicable Governing Documents.
We may receive ancillary fees as a result of operation. Ancillary fees include, but are not limited to,
advisory fees, transaction fees, director’s fees, and breakup fees. If such ancillary fees are received
with respect to a Private Fund, 100% of the amount of ancillary fees will be applied through offset
fees to reduce the management fee.
We receive a type of performance-based fee known as Carried Interest, as defined by the respective
Private Fund’s Governing Documents, from the Private Funds. A general partner typically receives
performance compensation of up to 20% of the proceeds realized upon the disposition of the assets of
a Private Fund; subject to the return of capital contributions to investors. See Item 6 - Performance-
Based Fees and Side-by-Side Management for further detail.
See the applicable Governing Documents for complete information related to the fees and
compensation associated with the Private Funds.
Item 6
Performance-Based Fees and Side-by-Side Management
In rare cases, we have entered into performance-based fee arrangements with certain separately managed
account clients. These fees are subject to individualized negotiation with such clients. We structure any
performance or incentive fee arrangement subject to applicable rules and regulations. In measuring clients’
assets for the calculation of performance-based fees, we include realized and unrealized capital gains and
losses. Performance-based fee arrangements can create an incentive for us to recommend investments
which may be riskier or more speculative in an effort to create a higher return and a correspondingly
higher advisory fee.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Performance-based fees also create another potential conflict for us because we manage such accounts
using investment strategies substantially similar to other accounts that do not have performance-based
fees. This is known as “side-by-side management”, which may create the conflict that we have a
financial incentive to favor the higher-fee paying account by providing it with better investment
opportunities and better trade allocations than accounts that pay us lower fees. We believe that this
conflict is mitigated through our disciplined investment process and our investment allocation
procedures (as described in Item 12 - Brokerage Practices below).
While we currently do not have any separately managed accounts with performance-based fees, when
we do, we regularly review and test to ensure performance is similar between any account with
performance-based fees and other non-performance-based fee accounts.
As discussed in Item 5 - Fees and Compensation, we receive performance-based compensation from
the Private Funds in the form of Carried Interest. Subject to the relevant Governing Documents, a
general partner typically receives compensation of up to 20% of net profit proceeds, subject to the
return of capital contributions to investors.
We may be incentivized to allocate investment opportunities to Private Funds that have a higher
performance-based compensation percentage or to make more speculative investments in assets
purchased than we might otherwise in an attempt to receive performance-based compensation.
These potential conflicts of interest are mitigated by the disciplined and focused approach of our
investment process. Accordingly, we take the following steps to address potential conflicts of interest:
disclosure to investors of the existence of all material conflicts of interest and educating our
employees regarding the responsibilities of a fiduciary, including the need for having a reasonable
and independent basis for the investment advice provided to our Private Funds and the equitable
treatment of all of our Private Funds, regardless of the fee arrangement.
Item 7
Types of Clients
Our clients include individuals, high net worth individuals, institutions, investment companies, trusts,
trust companies, pension and profit-sharing plans, health and welfare plans, and the Funds.
The minimum account size for clients seeking advisory services is $2,000,000. We may aggregate
related accounts for the purpose of determining whether the account size minimum has been met
and may otherwise waive the minimum in our sole discretion.
Our clients also include Private Funds. Individual investors in the Private Funds may include
institutional investors, including but not limited to, trusts, endowments, foundations, corporations, or
other types of entities. Investors may also be high net worth individuals that meet the applicable
regulatory requirements under which the Private Funds operate.
Interests in Private Funds are offered in private placements under the U.S. Securities Act of 1933 (the
“Securities Act”) and as a result, limited partnership interests in the Private Funds are limited to
“accredited investors” as defined under Regulation D of the Securities Act and “qualified purchasers”
as defined in Section 2(a)(51) of the U.S. Investment Company Act of 1940 (the “1940 Act”), due to
the Private Funds’ exempt status from registration as “investment companies.”
Employees who qualify as “knowledgeable employees” under Rule 3c-5 of the 1940 Act are
permitted to invest in the Private Funds.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
The Mairs & Power Venture Fund I and Venture Fund II have a minimum investment requirement of
$250,000 and $500,000 respectively; however the minimum investment level may be waived in our
sole discretion.
Current and potential investors should carefully review the Governing Documents of the Private
Funds for complete information regarding investing in a Private Fund.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
We generally manage accounts using the strategies set forth below. Subject to negotiation and in
our sole discretion, we may agree to build a customized portfolio for certain clients with one of the
Mairs & Power investment strategies at its core. When evaluating investment opportunities, Mairs
& Power considers whether environmental, social, and/or corporate governance (“ESG”) factors
are likely to have a material impact on a company’s long-term success, though ESG factors are
considered during the research process, they are not a determinative factor with respect to any
particular investment decision. Our investment strategies for each account are ultimately subject to
the investment guidelines agreed to by us and the client.
Multi Cap Strategy
The objective of this strategy is to provide clients with a diversified portfolio of common stocks, which we
believe have the potential for above-average long-term appreciation, by investing in companies of all
capitalization sizes, with some emphasis being placed on small to medium sized companies. Multi Cap
portfolios, subject to client risk tolerance, direction, or other considered factors, are generally built on a
foundation of selected stocks purchased at what we consider reasonable valuation levels. In certain client
accounts, more preference is given to dividend paying equities. The intention is to hold these issues for
relatively long periods of time to allow the power of compounding to build wealth for our clients. However,
sales are made from time to time in response to such factors as changing fundamentals, investment strategy
shifts and excessive valuation.
We utilize a bottom-up approach in selecting multi-cap securities, focusing on company fundamentals,
rather than taking “market bets.” The Investment Committee monitors specific companies and industry
trends and meets regularly to assess their findings. A “Durable Competitive Advantage” (DCA) analysis
is performed on each such company identified by the Investment Committee to assist in evaluating that
consistent, above-average growth is sustainable over the long term. A DCA analysis evaluates the
competitive rivalry between existing companies, bargaining power of buyers and suppliers, threat of
substitute products, and threat of new market entrants.
Most portfolios have a heavy representation in stocks of companies headquartered in Minnesota and the
remainder of the Upper Midwest region of the United States, which Mairs & Power considers to be the
states of Illinois, Iowa, North Dakota, South Dakota, and Wisconsin. We use this approach because we
believe there are an unusually large number of attractive companies in this region that we have been
following for many years. While this investment approach is not complicated, it has proven to be
effective over the long term, especially on a risk-adjusted basis. Subject to variations due to initial
portfolio construction or client direction, we seek to keep the accounts’ assets reasonably fully invested,
maintain modest portfolio turnover rates and moderate risk by investing in diversified portfolios of
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multi cap securities.
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Balanced Strategy
The objective of this strategy is generally to provide capital growth, current income, and
preservation of capital through a mix of equity and fixed income securities. Balanced portfolios,
subject to client risk tolerance, direction, or other considered factors, generally utilize the same
common stock approach as the Multi Cap Strategy but may place a greater emphasis on dividend-
paying stocks. Preference is given to investment grade fixed income securities. Lower rated
convertible and non-convertible debt securities may be purchased if, in the opinion of the
investment manager, the potential rewards outweigh the incremental risks. Subject to variations
due to initial portfolio construction or client direction, we seek to keep the accounts’ assets
reasonably fully invested, maintain modest portfolio turnover rates and moderate risk by investing
in diversified portfolios of equity and fixed income securities. Generally, fixed income securities
are held to maturity.
Small Cap Strategy
The objective of this strategy is generally to provide clients with a diversified portfolio of small
cap stocks which we believe have the potential for above-average long-term appreciation by
investing in growing companies with the potential to grow revenues, earnings, and cash flows over
the long term. Subject to client risk tolerance, direction, or other considered factors, preference is
given to companies with what the adviser views as attractive business niches, strong competitive
advantages and to those that are located in Minnesota and the remainder of the Upper Midwest
region of the United States, which Mairs & Power considers to be the states of Illinois, Iowa,
North Dakota, South Dakota, and Wisconsin. Subject to variations due to initial portfolio
construction or client direction, we seek to keep the accounts’ assets reasonably fully invested,
maintain modest portfolio turnover rates and moderate risk by investing in diversified portfolios of
securities.
Minnesota Municipal Bond Strategy
The objective of this strategy is to seek current income that is exempt from federal and Minnesota
state income tax consistent with the preservation of capital. Preference is given to municipal debt
securities issued by or on behalf of the State of Minnesota and its political subdivisions, agencies,
authorities, and instrumentalities, and by other qualified issuers located in Minnesota. Subject to
variations due to initial portfolio construction or client direction, we seek to employ primarily a
buy and hold strategy seeking income rather than capital returns. This strategy is currently only
active as it relates to the Minnesota Municipal Bond ETF.
Fixed Income Strategy
The objective of fixed income portfolios is to provide regular current income and a low level of
risk. Preference is given to investment grade fixed income securities. Lower rated convertible and
non-convertible debt securities may be purchased if, in the opinion of the investment manager, the
potential rewards outweigh the incremental risks. Subject to variations due to initial portfolio
construction or client direction, we seek to keep the account’s assets reasonably fully invested,
maintain modest portfolio turnover rates and limit risk by investing in a laddered schedule of
maturities. In certain situations and at client direction, a shorter-term approach to holding fixed
income securities may be taken. Generally, fixed income securities are held to maturity.
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The Private Funds
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
We will seek to make venture capital investments primarily in companies that operate in the
technology, healthcare, finance, business services and communications sectors. We believe that
industry diversification limits potential exposure to cycles in liquidity in specific industries.
Investments are anticipated to be multi-stage across the venture spectrum, although the majority
will be in seed and series A rounds. We also intend to opportunistically make investments in
companies at later stages in order to follow successful ventures through their lifecycle or to
participate in specific opportunities not identified until later stages. We may also engage in
secondary market ventures to secure interests in promising businesses (all, collectively the
“Portfolio Companies”).
When identifying potential investments, we generally expect to use the following criteria:
• Valuation meets return objectives. We generally will seek to achieve an internal rate of return
in excess of the general public equity markets for the applicable time period for the benefit of
investors after accounting for all fees, expenses and carried interest, although there can be no
assurance that any such returns will be achieved.
• Management excellence. We will seek out portfolio companies with experienced management
teams, who are knowledgeable in their respective industry and who have direct or indirect
experience in building a venture stage business, and who also have the academic credentials
and/or reputation for diligent and quality work.
• Upper Midwest focus. We will seek to make investments primarily in portfolio companies
whose headquarters, at the time of the initial investment, are located in the “Upper Midwest”,
which we have identified as the states of Minnesota, Illinois, Iowa, Wisconsin, North Dakota
and South Dakota, or that otherwise have a significant business presence in the Upper
Midwest; we may also invest in portfolio companies that operate outside of the Upper
Midwest at the adviser’s discretion.
• Board membership opportunities. We intend to secure board positions or board observation
rights for many of the adviser’s investments. We believe that our experience in the venture
capital industry and strong ties to the Minnesota and surrounding Midwest community will
make us a value-add investor.
• Market size supports forecast. We will attempt to target investments in portfolio companies
that have verifiable addressable market sizes that are consistent with the financial forecasts
and investment return expectations.
• Proprietary technology and barriers to entry. We intend to seek out portfolio companies that
have developed, or are in the process of developing, proprietary technology, or products
and/or that have other barriers to entry that support forecasts for growth, profitability and
future valuation consistent with investment objectives.
• ESG factors. When evaluating potential investment opportunities, we will use commercially
reasonable efforts to consider the Portfolio Company’s environmental, social and governance
(“ESG”) policies. Though ESG factors are considered during the research process, they are not
determinative factors in any one investment decision.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. There is no assurance
that an investment will provide positive performance over any period of time. Past performance is no
guarantee of future results and different periods, and market conditions, may result in significantly different
outcomes. This brochure does not purport to be a complete disclosure of all risks that could be relevant to a
prospective investor in a Private Fund. A detailed summary of material investment risks applicable to a
particular Private Fund structure is located in the relevant Governing Documents.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
The material risks presented by the strategies employed and the securities we invest in are set forth
below. For the Balanced Strategy, such risks are in proportion to the allocation of equity and fixed
income securities within a portfolio. For all strategies, a portfolio’s performance depends on the active
management by the investment manager in selecting and maintaining securities that will achieve the
investment objective. A portfolio could underperform compared to other portfolios having similar
investment objectives. To the extent a portfolio is invested in the strategies and the securities set forth
above, the following material risks may apply.
Multi-Cap, Small Cap, and Balanced Strategy Risks
Common Stock. Common stocks represent an ownership interest in a corporation and are subject to
greater fluctuations in market values than other asset classes. In the event an issuer is liquidated or
declares bankruptcy, the claims of owners of bonds, other debt holders and owners of preferred stock
take precedence over the claims of those who own common stock.
Initial Public Offering (IPO) Risk. Companies involved in IPOs generally have limited operating
histories, and their prospects for future profitability are uncertain. These companies often are engaged in
new and evolving businesses and are particularly vulnerable to competition and to changes in
technology, markets, and economic conditions. They may be dependent on certain key managers and
third parties, need more personnel and other resources to manage growth and require significant
additional capital. They may also be dependent on limited product lines and subject to uncertain
substantial dilution of the value of their shares, by sales of additional shares and by concentration of
control in existing management and principal shareholders. Stock prices of IPOs can also be highly
unstable, due to the absence of a prior public market, the small number of shares available for trading
and limited investor information.
Market Conditions. Portfolios are subject to the general risk of adverse market conditions for equity
securities. The market prices of equity securities are generally subject to greater risk than prices of
fixed income securities, such as bonds and preferred stock. Although equity securities have historically
demonstrated long-term increases in value, their prices may fluctuate markedly over the short term due
to changing market conditions, interest rate fluctuations and various economic and political factors.
Securities of Foreign Issuers and American Depository Receipts (ADRs). To the extent that a portfolio
includes securities of foreign issuers which are listed on a United States securities exchange or
represented by ADRs, it will undertake certain risks which are not associated with investments in
domestic securities. These risks include political, social, or economic instability in the country of the
issuer, the difficulty of predicting international trade patterns, the possibility of the imposition of
exchange controls, expropriation, limits on removal of currency or other assets, nationalization of assets,
foreign withholding and income taxation and foreign trading practices (including higher trading
commissions, custodial charges, and delayed settlements). Foreign securities also may be subject to
greater fluctuations in price than securities issued by United States corporations. The principal markets
on which these securities trade may have less volume and liquidity and may be more volatile than
securities markets in the United States. In addition, there may be less publicly available information
about a foreign company than about a United States domiciled company.
Upper Midwest Geographic Risk. Securities of companies that are located in the Upper Midwest region
of the United States may be impacted by events or conditions affecting the region to a greater extent
than if the portfolio invested in more geographically diverse investments. For example, political and
economic conditions and changes in regulatory, tax or economic policy in a state or region could affect the
economy or particular business operations of companies located in the state or region.
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Sector Emphasis Risk. Securities within a particular sector may be subject to a greater degree of risk
because companies in a sector may share common characteristics and may react similarly to market
developments. The strategies have no policy or intent to concentrate in the securities of issuers in a
particular industry or group of industries. Because our investment approach focuses on individual
security selection, any resulting industry, or sector concentration is a byproduct of the investment
selection process.
Industrial Sector Risk. The industrials sector may be significantly affected by general economic trends,
including such factors as import controls, commodity prices, and worldwide competition.
Healthcare Sector Risk. The healthcare sector may be affected by government regulation, competition,
pricing, technological innovations, product obsolescence, patent considerations, product compatibility
and consumer preferences.
Small and Midcap Securities. Small to medium sized companies often have a shorter history of
operations, as compared to larger sized companies, and may be less diversified with respect to their
product line. Stocks of these companies tend to be more volatile and less liquid than stocks of large
companies.
Force Majeure or other Risks. Portfolio investments may be affected by force majeure events (i.e.,
events beyond the control of the party claiming that the event has occurred, including, without
limitation, acts of God, fire, flood, earthquakes, outbreaks of an infectious disease, pandemic or any
other serious public health concern, war, terrorism, labor strikes, major plant breakdowns, pipeline or
electricity line ruptures, failure of technology, defective design and construction, accidents,
demographic changes, government macroeconomic policies, social instability, etc.). Some force
majeure events may adversely affect the ability of a party (including a portfolio investment) to perform
its obligations until it is able to remedy the force majeure event. In addition, forced events, such as the
cessation of the operation of machinery for repair or upgrade, could similarly lead to the unavailability
of essential machinery and technologies. These risks could, among other effects, adversely impact the
cash flows available from a portfolio investment, cause personal injury or loss of life, damage property,
or instigate disruptions of service. In addition, the cost to a portfolio investment of repairing or
replacing damaged assets resulting from such force majeure event could be considerable. Force majeure
events that are incapable of or are too costly to cure may have a permanent adverse effect on a portfolio
investment. Certain force majeure events (such as war or an outbreak of an infectious disease) could
have a broader negative impact on the world economy and international business activity generally, or
in any of the countries in which clients may invest specifically. Additionally, a major governmental
intervention into industry, including the nationalization of an industry or the assertion of control over
one or more portfolio investments or its assets, could result in a loss to clients, including if the
investment in such portfolio investment is canceled, unwound or acquired (which could be without
adequate compensation). Further, a major governmental intervention into the regulatory environment,
such as the creation of a new oversight body, or similarly, a major governmental abandonment of the
regulatory environment, such as the dissolution of a regulatory agency or the cancellation of funding for
a regulatory agency, could result in a loss to clients or the increase of risk related to a decrease in
oversight. Prolonged changes in climatic conditions may have significant impact on the revenues,
expenses and conditions of certain portfolio investments. While the precise future effects of climate
change are unknown, it is possible that climate change could affect precipitation levels, droughts, wind
levels, annual sunshine, sea levels and the severity and frequency of storms and other severe weather
events. Reductions in precipitation levels, wind or sunlight could materially adversely affect the
revenues and cash flows of renewable energy related assets that depend on the capture of waterflow,
wind or sunlight to derive revenues. If such reductions are significant, any such assets may be rendered
inoperable. Conversely, significant increases in precipitation or wind velocity could cause damage to
12
Mairs & Power, Inc.
Form ADV Part 2A
such assets or create periods when such assets are not able to function. In the event that climate change
March 28, 2025
causes sea levels to rise, certain portfolio investments may be forced to incur expenses to prevent assets
from being damaged or rendered unusable by such rising sea levels. Any of the foregoing may therefore
adversely affect the performance of clients and their investments.
Cybersecurity & Business Continuity Risk. As the use of technology and the Internet has become more
prevalent in the course of business, Mairs & Power has become more susceptible to operational, financial
and information security risks resulting from cybersecurity breaches or other cyber-attacks. Cyber incidents
can result from deliberate attacks or unintentional events and include, but are not limited to, gaining
unauthorized access to electronic systems (e.g., through “hacking” or malicious software coding) for
purposes of misappropriating assets, sensitive information (e.g., personally identifiable information (“PII”)
or trading information), corrupting data, or causing operational disruption. Cyber-attacks may also be
carried out in a manner that does not require gaining unauthorized access, such as causing denial-of-service
attacks on websites (i.e., efforts to make network services unavailable to intended users).
Cyber incidents affecting Mairs & Power, any of its service providers or the Funds’ service providers
(including, but not limited to, accountants, custodians, transfer agents and financial intermediaries)
have the ability to cause disruptions and impact business operations, potentially resulting in financial
losses, interference with the ability to calculate NAV, impediments to trading, the inability to transact
business, destruction to equipment and systems, violations of applicable privacy and other laws,
regulatory fines, penalties, reputational damage, reimbursement or other compensation costs. In
addition, substantial costs may be incurred in order to prevent any cyber incidents in the future.
Similar adverse consequences could result from cyber incidents involving counterparties with which
Mairs & Power engages in transactions, governmental and other regulatory authorities, exchange and
other financial market operators, banks, brokers, dealers, insurance companies and other financial
institutions (including financial intermediaries and service providers for Mairs & Power’s clients) and
other parties.
Although Mairs & Power has established internal risk management security protocols reasonably designed
to prevent or detect, identify, and respond to and recover from cybersecurity incidents, there are inherent
limitations in such protocols including the possibility that certain threats and vulnerabilities have not been
identified or made public due to the evolving nature of cybersecurity threats. As such, there is a possibility
that Mairs & Power has not adequately prepared for or identified certain risks. Furthermore, although Mairs
& Power conducts initial and ongoing due diligence of its third-party service providers, it cannot directly
control any cyber security plans and systems put in place by such service providers.
The failure, corruption, or breach of one or more internal systems or the systems of our service providers
(occurring as a result of, but not limited to: a cyberattack, a natural catastrophe, a global pandemic, an
industrial accident, a terrorist attack, a global conflict and/or war or any other unanticipated events) may
compromise our ability to effectively conduct business. Additionally, if a significant number of Mairs &
Power personnel were to become unavailable due to but not limited to the events as listed above, our ability
to effectively conduct business may likewise be compromised.
Cybersecurity risks are also present for issuers of securities in which a client account invests, which
could result in material adverse consequences for such issuers and may cause a client account’s
investment in such securities to lose value.
Balanced Strategy, Minnesota Municipal Bond Strategy, and Fixed Income Strategy Risks
Call Risk. Corporate bonds, preferred stock, and some securities issued by United States agencies and
municipalities may be called (redeemed) at the option of the issuer at a specified price before reaching their
stated maturity date. This risk increases when market interest rates are declining, because issuers may find
it desirable to refinance by issuing new bonds at lower interest rates. If a bond held in a portfolio is called
13
Mairs & Power, Inc.
Form ADV Part 2A
during a period of declining interest rates, we will likely have no choice but to reinvest the proceeds
March 28, 2025
received at a lower interest rate than that of the called bond, causing a decrease in the account’s income.
Convertible Debt Securities Risk. Convertible securities are fixed income securities which may be
converted at a stated price within a specified period of time into a certain quantity of equity securities of
the same or a different issuer. The value of the convertible security may be exposed to the market risk of
the underlying stock as well as interest rate risk and the credit risk of the issuer. Convertible securities
are typically issued by smaller capitalized companies whose stock price may be volatile. Therefore, the
price of a convertible security may reflect variations in the price of the underlying common stock in a
way that nonconvertible debt does not.
Credit Risk. Credit risk is the risk that the issuer of a debt security will fail to make interest and principal
payments when due. Securities issued or guaranteed by the United States Government generally are
viewed as carrying minimal credit risk, however these may be subject to macroeconomic government
policies. Securities issued by governmental entities but not backed by the full faith and credit of the
United States, and securities issued by private entities, are subject to higher levels of credit risk.
Investors bear the risk that payment defaults could cause the value of the account’s investment portfolio
to decline.
Debt Securities Rated Less than Investment-Grade. Debt securities rated less than investment-grade (also
known as “high yield bonds” or “junk bonds”), will undertake a higher degree of credit risk than is
associated with higher rated debt securities. Companies that issue these lower rated securities are often
highly leveraged and may not have more traditional methods of financing available to them. In addition,
the market values of lower rated securities may be more sensitive to developments which affect the
individual issuer and to general economic conditions than the market values of higher rated securities.
Government Obligations Risk. No assurance can be given that the U.S. Government will provide financial
support to U.S. Government-sponsored agencies or instrumentalities where it is not obligated to do so by
law, such as Federal National Mortgage Association (FNMA) and Federal Home Loan Mortgage
Corporation (FHLMC). Securities issued by FNMA and FHLMC have historically been supported only by
the discretionary authority of the U.S. Government. While the U.S. Government provides financial
support to various U.S. Government-sponsored agencies and instrumentalities, such as FNMA and
FHLMC, no assurance can be given that it will always do so.
Interest Rate Risk. Fixed-rate debt securities are subject to interest rate risk, which is the risk that the
value of a fixed-rate debt security will decline due to an increase in market interest rates. The final
maturity of debt securities will also affect interest rate risk and the price volatility of the portfolio.
Generally, a debt security with a longer maturity will have greater price volatility as a result of interest
rate changes than a debt security with a shorter maturity. Consequently, the account bears the risk that
increases in market interest rates will cause the value of the investment portfolio to decline.
Maturity Risk. Longer-term securities generally have greater price fluctuations and are more
sensitive to interest rate changes than shorter-term securities. Therefore, a portfolio may experience
greater price fluctuations when it holds securities with longer maturities.
Minnesota Municipal Securities Risk. Investments in Minnesota municipal instruments are more exposed to
the impact of negative political, economic, and legislative factors within Minnesota than investments made
more widely.
Mortgage-Backed Securities Risk. Mortgage-backed securities are securities representing interests in pools
of mortgage loans secured by residential or commercial real estate. Payments of interest and principal on the
mortgage-backed securities are generally made monthly by passing through the monthly payments made by
14
Mairs & Power, Inc.
Form ADV Part 2A
the individual borrowers on the mortgage loans in the pool (net of any interest rate spread, and fees paid to
March 28, 2025
the issuer or guarantor of the securities). The strategy bears a risk of early repayment of principal on some
mortgage-backed securities (arising from prepayments of principal due to sale of the underlying property,
refinancing or foreclosure). Additionally, if the security is purchased at a premium, the value of the
premium would be lost in the event of a prepayment.
Payment of principal and interest (but not the market value of the securities themselves) may, but are not
guaranteed to be, guaranteed by the full faith and credit of the United States Government (in the case of
securities guaranteed by Government National Mortgage Association) or guaranteed by agencies or
instrumentalities of the United States Government (in the case of securities guaranteed by FNMA or
FHLMC). Mortgage-backed securities created by non-governmental issuers (such as commercial
banks, savings and loan institutions, private mortgage insurance companies and mortgage bankers) may
be supported by various forms of insurance or guarantees, including individual loan, title, pool and hazard
insurance and letters of credit, which may be issued by governmental entities, private insurers, or the
mortgage originators.
Municipal Securities. To the extent the portfolio is invested in bonds issued by local governments, such
bonds are subject to the fixed income risks described above as well as the following risks: 1) legislative
risk- the risk that a change in the tax code could affect the value of tax-exempt interest income; and 2)
liquidity risk- the risk that investors may have difficulty finding a buyer when they want to sell and may be
forced to sell at a significant discount to market value. Liquidity risk is greater for thinly traded securities
such as lower-rated bonds, bonds that were part of a small issue, bonds that have recently had their credit
rating downgraded or bonds sold by an infrequent issuer.
Private Funds Risks
No Performance History Risk. As a newer Private Fund adviser, few investments have been made; there is
little operating history and no performance history. Past performance of other investment funds or accounts
managed by our personnel is not indicative of the future performance of any Private Fund.
Venture Capital Risk. While venture capital investments offer the opportunity for significant gains, such
investments also involve a high degree of business and financial risk and can result in substantial losses. The
Portfolio Companies will generally be start-up and venture stage companies in the technology, healthcare,
finance, business services and communications sectors, that entail significant operating, financial and
business risk. Many will be at an early stage of development with little or no operating history on which to
judge performance. The Portfolio Companies will often have products or services with undeveloped markets,
and many will need substantial additional capital. The Portfolio Companies may also be more susceptible to
the negative effects of downturns in general economic conditions or loss of a single or small number or
employees.
Availability of Investment Opportunities Risk. The success of any Private Fund depends largely on the
ability of the adviser to locate, analyze, select and make investments that it believes meet the investment
objectives and guidelines of the Private Fund. The availability of suitable opportunities will depend upon
(among other things) financial, market, business and economic conditions. We may not be able to obtain the
opportunity to invest and complete investments which satisfy a Private Fund’s investment criteria. There is
no certainty that a Private Fund will be able to purchase certain assets that we believe presents attractive
investment opportunities. There also can be no assurance that a Private Fund will succeed in realizing
profits from its investments which are sufficient to yield positive returns to the investors.
Limited Number of Investments Risk. Any Private Fund will own a limited number of investments and, as a
consequence, the aggregate return of the Private Fund may be substantially and adversely affected by the
15
Mairs & Power, Inc.
Form ADV Part 2A
unfavorable performance of a single investment or a small number of investments. Although the Governing
March 28, 2025
Documents provide for certain investment restrictions, we will have discretion within such restrictions in
selecting investments for the Private Fund.
Upper Midwest Geographic Risk. Portfolio Companies that are located in the Upper Midwest region of
the United States may be impacted by events or conditions affecting the region to a greater extent
than if the portfolio invested in more geographically diverse investments. For example, political and
economic conditions and changes in regulatory, tax or economic policy in a state or region could affect the
economy or particular business operations of companies located in the state or region.
Sector Emphasis Risk. Portfolio Companies within a particular sector may be subject to a greater
degree of risk because companies in a sector may share common characteristics and may react similarly
to market developments. Because our investment approach focuses on individual Portfolio Company
selection, any resulting industry, or sector concentration is a byproduct of the investment selection
process.
Force Majeure or other Risks. Portfolio investments may be affected by force majeure events (i.e.,
events beyond the control of the party claiming that the event has occurred, including, without
limitation, acts of God, fire, flood, earthquakes, outbreaks of an infectious disease, pandemic or any
other serious public health concern, war, terrorism, labor strikes, major plant breakdowns, pipeline or
electricity line ruptures, failure of technology, defective design and construction, accidents,
demographic changes, government macroeconomic policies, social instability, etc.). Some force
majeure events may adversely affect the ability of a party (including a Portfolio Company) to perform
its obligations until it is able to remedy the force majeure event. In addition, forced events, such as the
cessation of the operation of machinery for repair or upgrade, could similarly lead to the unavailability
of essential machinery and technologies. These risks could, among other effects, adversely impact the
cash flows available from a Portfolio Company, cause personal injury or loss of life, damage property,
or instigate disruptions of service. In addition, the cost to a Portfolio Company or a Private Fund of
repairing or replacing damaged assets resulting from such force majeure event could be considerable.
Force majeure events that are incapable of or are too costly to cure may have a permanent adverse
effect on a Portfolio Company. Certain force majeure events (such as war or an outbreak of an
infectious disease) could have a broader negative impact on the world economy and international
business activity generally, or in any of the countries in which Private Funds may invest specifically.
Additionally, a major governmental intervention into industry, including the nationalization of an
industry or the assertion of control over one or more Portfolio Companies or its assets, could result in a
loss to Private Funds, including if the investment in such Portfolio Companies is canceled, unwound or
acquired (which could be without adequate compensation). Further, a major governmental intervention
into the regulatory environment, such as the creation of a new oversight body, or similarly, a major
governmental abandonment of the regulatory environment, such as the dissolution of a regulatory
agency or the cancellation of funding for a regulatory agency, could result in a loss to clients or the
increase of risk related to a decrease in oversight. Prolonged changes in climatic conditions may have
significant impact on the revenues, expenses and conditions of certain Private Fund investments. While
the precise future effects of climate change are unknown, it is possible that climate change could affect
precipitation levels, droughts, wind levels, annual sunshine, sea levels and the severity and frequency of
storms and other severe weather events. Reductions in precipitation levels, wind or sunlight could
materially adversely affect the revenues and cash flows of renewable energy related assets that depend
on the capture of waterflow, wind or sunlight to derive revenues. If such reductions are significant, any
such assets may be rendered inoperable. Conversely, significant increases in precipitation or wind
velocity could cause damage to such assets or create periods when such assets are not able to function.
In the event that climate change causes sea levels to rise, certain Portfolio Companies may be forced to
incur expenses to prevent assets from being damaged or rendered unusable by such rising sea levels.
Any of the foregoing may therefore adversely affect the performance of Private Funds and their
16
investments.
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Cybersecurity & Business Continuity Risk. As the use of technology and the Internet has become more
prevalent in the course of business, the industry has become more susceptible to operational, financial and
information security risks resulting from cybersecurity breaches or other cyber-attacks. Cyber incidents
can result from deliberate attacks or unintentional events and include, but are not limited to, gaining
unauthorized access to electronic systems (e.g., through “hacking” or malicious software coding) for
purposes of misappropriating assets, sensitive information or trading information), corrupting data, or
causing operational disruption. Cyber-attacks may also be carried out in a manner that does not require
gaining unauthorized access, such as causing denial-of-service attacks on websites (i.e., efforts to make
network services unavailable to intended users).
Cyber incidents affecting the adviser or any of its service providers have the ability to cause
disruptions and impact business operations, potentially resulting in financial losses, impediments to
investment transactions, the inability to transact business, destruction to equipment and systems,
violations of applicable privacy and other laws, regulatory fines, penalties, reputational damage,
reimbursement or other compensation costs. In addition, substantial costs may be incurred in order to
prevent any cyber incidents in the future. Similar adverse consequences could result from cyber
incidents involving counterparties with which the adviser engages in transactions, governmental and
other regulatory authorities, exchange and other financial market operators, banks, brokers, dealers,
insurance companies and other financial institutions and other parties.
The failure, corruption or breach of one or more internal systems or the systems of our service providers
(occurring as a result of, but not limited to: a cyberattack, a natural catastrophe, a global pandemic, an
industrial accident, a terrorist attack, a global conflict and/or war or any other unanticipated events) may
compromise our ability to effectively conduct business. Additionally, if a significant number of personnel
were to become unavailable due to but not limited to the events as listed above, our ability to effectively
conduct business may likewise be compromised.
Cybersecurity risks are also present for Portfolio Companies, which could result in material adverse
consequences for such issuers and may cause a Private Fund’s investment in such securities to lose value.
Item 9
Disciplinary Information
We are required to disclose all material facts regarding any legal or disciplinary events that may be
material to your evaluation of us or the integrity of our management. There are no such events and, as a
result, we have no information responsive to this Item.
Item 10
Other Financial Industry Activities and Affiliations
We provide advisory and certain administrative services to the Funds, for which they pay us. As
disclosed above, to the extent we invest client assets in the Funds, we do not charge clients a separate
advisory fee on those assets.
Mairs and Power, Inc. is the managing member of both the M&P Ventures Fund I GP, LLC, and the
M&P Ventures Fund II GP, LLC ,general partnerships formed in relation to our managed Private Funds.
17
Item 11
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Standards of Conduct, Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
General Overview
We have adopted a Standards of Conduct and Code of Ethics (the “Code”) that sets forth the standards
of business, fiduciary, and ethical conduct we require of our employees. Among other things, the Code
requires us to conduct our business at all times consistent with our status as a fiduciary to our clients.
This means we have affirmative duties of care, loyalty, honesty, and good faith in connection with all
activities we undertake for our clients and must always act in the best interests of our clients.
The Code also requires all employees to comply with all applicable federal securities laws and prohibits
misuse of material non-public information or communicating material non-public information to others in
violation of the law. Under applicable law, Mairs & Power and its directors, officers, and employees are
prohibited from improperly disclosing or using such information for their personal benefit or for the
benefit of any other person, regardless of whether such other person is a client. Accordingly, should any
personnel come into possession of material non-public or other confidential information with respect to
any company, such personnel are prohibited from communicating such information to, or using such
information for the benefit of, their respective clients. We have established procedures to aid employees
in avoiding insider trading, and to aid us in preventing and detecting insider trading.
Our officers and employees do now, and are expected in the future, to have interests in securities that may
be recommended to a client, including the Funds or the Private Funds. This creates a conflict to the extent
that an employee could use the knowledge about pending or currently considered client securities
transactions to profit in personal securities transactions. For example, an employee who is aware of an
upcoming client purchase of a security that might increase the price of that security could use that
knowledge to buy the security before the client account buys the security and then sell the security and reap
a profit. We address this conflict using the procedures and restrictions discussed below.
Personal Trading
Personal securities transactions by employees of Mairs & Power are subject to the restrictions and
procedures described in the Code. No employee or person acting on their behalf, shall act in such a way as
to benefit from the knowledge that a Fund or Private Fund manager has taken, or is considering taking, on
an investment position in a security where such an action by a Fund or Private Fund manager is likely to
influence the market price of that security. Unless specifically permitted, no employee shall execute a
personal securities transaction when we 1) have a pending buy or sell order in that same security; 2) have
purchased or sold that same security within seven calendar days before or after the date the employee
seeks to engage in the personal transaction; or 3) are recommending the security for purchase or sale. The
Code requires employees deemed “access persons” to pre-clear and obtain authorization before executing
personal trades for certain security types, including but not limited to equity securities and fixed income
securities.
To ensure the standards of the Code are adhered to, the Code requires all employees to submit
transaction reports quarterly and holdings reports initially and annually. The Chief Compliance Officer
(“CCO”) or the CCO’s designee reviews the reports.
Gifts and Entertainment
From time to time, employees may give or receive gifts and/or entertainment in connection with their
employment at Mairs & Power. To reduce the potential for conflict between an employee’s personal
interests and the interests of our clients, we have adopted a gifts and entertainment policy in our Code
18
Mairs & Power, Inc.
Form ADV Part 2A
based on the principle that employees should not accept, solicit, or give anything of value that is
March 28, 2025
intended or designed to cause, or would be reasonably judged to have the likely effect of causing, such
employee to act in a manner inconsistent with the best interest of our clients. All gifts and entertainment
above a de minimis threshold are reported to the CCO on a quarterly basis to ensure reasonableness,
propriety, and consistency with the policy.
A copy of our Standards of Conduct and Code of Ethics is available to clients and prospective clients
upon request using the contact information on page 1.
Other Disclosures
We and our employees occasionally may make contributions to certain clients and Fund shareholders that
are charitable organizations. Both the firm and employees are prohibited from making charitable
contributions for the purpose of obtaining or retaining advisory contracts with organizations. In addition,
employees are prohibited from considering Mairs & Power’s or the Funds’ current or anticipated business
relationships solely in making charitable contributions. Any contributions made by Mairs & Power must be
reviewed and approved by the CCO.
Some of our employees occasionally make contributions to different political parties or candidates for public
office. All political contributions are subject to review by the CCO to ensure that no employee or their
agents or representatives are making donations with the sole intent to obtain or retain advisory contracts via
the use of political contributions.
Certain of our principals serve as officers, directors or trustees of unaffiliated non-profit organizations
that have hired us to provide advisory services or have invested in the Funds. These principals are
required to disclose these relationships both to us and to the non-profits and are required to abide by any
restrictions such organizations impose on them regarding decisions to retain us or invest in the Funds.
Any employee wishing to serve as a director, committee member, or in a similar oversight role for an
outside public company or private company (for profit or not-for- profit), or who wishes to engage in
any outside business activity, must first seek approval from both the CCO and the employee’s direct
manager. The CCO will review the request to ensure such service is not inconsistent with the interests
of Mairs & Power, the Funds, and clients.
In addition to the unaffiliated non-profits as discussed above, certain of our principals may serve on or
observe the Board of Directors of various Portfolio Companies that the Private Fund has invested in.
From time to time, the firm may invest its own money directly in a Fund. Such investments are made
for business purposes but create the risk that we could use our inside knowledge of Fund developments,
such as likely increases or decreases in the value of a Fund, when buying or selling Fund shares. As a
practical matter, we believe the actual risk related to such activity is low because it is our policy to pre-
approve and monitor all of our corporate transactions in a Fund.
We manage accounts on behalf of certain employees. Employee accounts do not receive favorable
investment or trading treatment. These accounts are managed in the same manner as other advisory client
accounts. Investments are based upon written investment objectives. These employee accounts may buy or
sell the same security as other advisory clients. As with other client accounts as described in Item 12 -
Brokerage Practices below, where possible we will aggregate trades involving both client and employee
accounts in an effort to seek best execution. As with all aggregated trades, we seek to ensure that each
participating account will receive the average share price and will share pro rata in the transaction costs.
19
Item 12
Brokerage Practices
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Broker Selection
With respect to our institutional accounts and the Funds, we generally have authority to determine the
broker-dealer through which to trade those accounts at our discretion. We seek to use traditional broker-
dealers and electronic trading platforms that execute transactions on terms that are, overall, most
advantageous when compared to other available providers and their services. We consider a wide range
of factors, including:
• Combining transaction execution services and asset custody services (generally
without a separate fee for custody);
• Capability to execute, clear and settle trades (buy and sell securities for your account);
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.);
• Breadth of available investment products (stocks, bonds, mutual funds, exchange- traded
funds, etc.);
• Availability of investment research and tools that assist us in making investment
decisions;
• Quality of services;
• Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate the prices;
• Reputation, financial strength, and stability; and
• Prior service to us and our other clients.
We and/or the Funds have arrangements with certain broker-dealers whereby they provide certain services
to Fund shareholders. The types of services provided include, but are not limited to, sub-transfer agent, sub-
accounting, recordkeeping, or other administrative services. We do not consider these arrangements or
otherwise favor these broker-dealers in selecting broker-dealers to execute client trades.
Directed Brokerage
Upon request, we will recommend broker-dealer custodian firms with which we have existing
relationships to prospective clients who do not have pre-existing broker-dealer custodian relationships. In
these situations, brokerage commissions and other charges for transactions not executed through the
broker-dealer custodian are charged to the client. For this reason, and subject to our obligation to seek
best execution, it is likely that most, if not all, transactions for such clients will be executed through the
broker-dealer custodian. Although we may recommend that a client use a particular broker-dealer
custodian, the client will decide whether to do so and will open an account with the broker-dealer
custodian by entering into an account agreement directly with the broker-dealer custodian. Such
agreement will govern the client’s relationship with the broker-dealer custodian and contain information
about its related fees and expenses with the broker-dealer custodian.
The broker-dealer custodian firms we recommend or direct brokerage to because of their custodial
relationships provide us and our client accounts with a variety of free or discounted products, services,
or information. As a result, we have a conflict of interest in recommending them. They provide us and
client accounts with access to their institutional brokerage services, such as trading, custody, reporting,
and other related services. Other services we receive do not benefit client accounts directly but do
benefit us and are identified below. The benefits we receive are not provided on the basis of client
transactions, nor do clients pay additional fees or commissions to us or any broker-dealer to obtain
these products or services. Following is a more detailed description of these services:
20
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Services That May Not Directly Benefit You. These products and services assist us in managing and
administering our clients’ accounts. We have access to software and other technology that:
• Provides access to client account data (such as duplicate trade confirmations and account
statements);
• Facilitates trade execution and allocates aggregated trade orders for multiple client
accounts;
• Provides pricing and other market data;
• Facilitates payment of our fees from our clients’ accounts; and
• Assists with back-office functions, recordkeeping, and client reporting.
Services That Generally Benefit Only Us. We also participate in other services that are intended to help
us manage and further develop our business enterprise, including:
• Educational seminars;
• Consulting on technology, compliance, legal and business needs; and
• Publications on compliance and business management issues.
The availability of these services benefits us because we do not have to produce or purchase them.
We do not pay for these services. We believe that our recommendation of any broker-dealer
custodian is in the best interests of our clients. Our recommendation is primarily supported by the
scope, quality, and price of services and not services that benefit only us.
Broker-dealer custodians may refer clients to us. We deem such clients to have directed their brokerage
transactions to the referring firm. By virtue of executing trades through such firms, we may be deemed to
be indirectly compensating such firms for the referral of clients. We may have an incentive to direct
brokerage transactions based on our interest in receiving client referrals, rather than on clients’ interests
in receiving most favorable execution. On a regular basis, we will confirm clients’ ongoing intentions for
their trades to be executed through such broker-dealers. At any time, clients may inform us to stop
executing transactions with such broker-dealers.
A client’s brokerage direction may result in the following risks:
• The direction may result in higher commissions, greater spreads or less favorable net prices
than would be the case if we selected the brokers;
• The direction may result in trades for your account not being aggregated with similar trades
for other client accounts and thus not eligible for the benefits that accrue due to such
aggregation of orders;
• As a result of not being aggregated, your transactions may be executed after client accounts
whose trades are aggregated and may receive less favorable prices; and
• Your accounts may not generate returns equal to those of other client accounts which do not
direct brokerage.
Trade Aggregation
With respect to individual clients, given the highly individualized nature of the investment services we
provide, securities transactions for these accounts are often effected separately for each account. In our
discretion, we may combine or aggregate purchase or sale orders for more than one client when we
believe such aggregation is consistent with our duty to seek best execution. The decision to aggregate is
made only after we determine that it does not intentionally favor any account over another and that each
participating account will receive the average share price and will share pro rata in the transaction costs.
From time to time an aggregated order involving multiple accounts does not receive sufficient securities
to fill all the accounts. In these instances, clients will participate on a pro rata basis in any partially
21
filled orders.
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
Certain advisory arrangements are non-discretionary, where clients retain investment discretion with
respect to transactions in the account and must approve our recommendations before we can implement
such recommendations. We may provide our recommendations to such clients at the same time we seek
to implement the recommendations to our discretionary clients. To the extent there is a delay in obtaining
approval from non-discretionary clients, such transactions will be executed after the transactions of our
discretionary clients. This may result in non-discretionary clients obtaining a price that is different and, in
some cases, less favorable than those account trades that are executed first. Beginning in 2018, we no
longer accept new non-discretionary account relationships.
Use of Soft Dollars
Although we select broker-dealers primarily on the basis of their execution capabilities, our selection of
broker-dealers to execute transactions involving the Funds and other accounts that permit us to do so (either
now or in the future) may include a consideration of the quality and amount of the research and research-
related services the selected broker-dealer provides us. As permitted by Section 28(e) of the Securities
Exchange Act of 1934, as amended, and regulatory guidance from the SEC, we may pay a broker a
brokerage commission higher than that which another broker might have charged for effecting the same
transaction in recognition of the value of the brokerage and research services provided by the broker. In
other words, we may use client commissions or “soft dollars” to obtain research or brokerage services that
benefit us and our client accounts.
Clients should be aware of the conflicts of interest created by the use and allocations of soft dollar
arrangements. We receive a benefit by using soft dollars because we do not have to produce or pay for the
research or services. This benefit may be seen as creating an incentive to select a broker or dealer to execute
client trades based on our receiving the research or services, rather than on clients’ interest in receiving most
favorable execution. In addition, soft dollar benefits have the potential to cause an investment adviser to
trade frequently to generate soft dollar commissions to pay for these products or services, which may not be
in the best interests of clients. Our investment strategy and trading procedures mitigate these potential
conflicts. We have adopted policies and procedures concerning soft dollars, which address all aspects of
our use of client commissions and require that such use be consistent with Section 28(e), provide lawful
and appropriate assistance in the investment decision-making process, and that the value of the research or
brokerage service obtained be reasonable in relation to the commissions paid.
As a general matter, the research services we receive from broker-dealers are used to service all of our
accounts that invest in securities. However, any particular research service may not be used to service each
and every client account and may not benefit the particular accounts that generated the brokerage
commissions. We do not try to allocate soft dollar benefits to client accounts proportionately to the soft
dollar commissions the accounts generate. The Funds currently generate a majority of the soft dollars, and
other accounts benefit from the amounts accrued.
The soft dollar benefits we received in the last fiscal year were all research-related and are designed to
augment our own internal research and investment strategy capabilities. We received written
fundamental research on individual companies, written research focused on investment strategy or
economics, access to analysts who write fundamental research (most frequently by telephone,
occasionally in person), access to broker-dealer sponsored investor events and access to company
management roadshows.
Our Brokerage Committee is comprised of the members of the Investment Committee. The CCO, the
Operations Manager, and the IT & Trading Manager attend as non-voting members. The Committee is
responsible for our procedures concerning the use of client commissions. It is responsible for approving
any new soft dollar brokerage relationship and for reviewing research and quality of execution semi-
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Form ADV Part 2A
March 28, 2025
annually to make determinations as to the reasonableness of the brokerage allocation, as well as the
price for such services versus the value received. At least twice a year, the Brokerage Committee
reviews the performance of those broker-dealers that execute our discretionary brokerage transactions
to guide the allocation of trades for the upcoming six-month period.
We do not enter into agreements with any broker-dealers which obligate us to direct a certain amount of
brokerage or commission in return for research and services. We also do not “backstop” or otherwise
guarantee any broker’s financial obligation to a third party for such research and services. However, certain
broker-dealers may state in advance the amount of brokerage commissions they require for certain research or
services and the applicable cash equivalent.
We utilize brokerage commissions to acquire research and related services from third party vendors and
broker-dealers through commission-sharing arrangements (“CSAs”). CSAs are agreements between an
investment adviser and a broker-dealer in which the executing broker allocates a portion of brokerage
commissions to a “commission pool,” which can be used to acquire third party research from another
broker.
Trade Errors
Occasionally, a mistake may occur in the execution of a trade. Errors may occur for a number of
reasons; examples include, but are not limited to, the following:
• Buying or selling the wrong security;
• Buying, selling, or allocating the incorrect number of shares;
• Buying or selling a security in the wrong account;
• Buying rather than selling a security;
• Selling rather than buying a security;
• Buying or selling securities not authorized for a client's account;
• Failing to follow specific client instructions to purchase, sell or hold securities; or
• Buying or selling in violation of one of our policies.
To the extent that correction of an error results in a loss to the client's account, we will reduce the next
quarterly billing or reimburse the client. To the extent the correction results in a gain to the client's account,
we allow the client to keep the benefit. If the error was attributable to a broker’s action, we will seek
reimbursement from the broker. Certain brokers have policies in which they will absorb gains or losses
below certain thresholds, which vary among brokers and is generally around $100. This policy relieves us of
the financial obligation to reimburse losses less than the established threshold.
Item 13
Review of Accounts
As a general matter, accounts are continuously reviewed by the investment manager responsible for the
account. Certain accounts may be reviewed on a quarterly basis. Accounts may also be reviewed more
frequently in the event one or more of the following occurs:
• Cash flow into or out of the account;
• An imbalance due to an over- or under-weighted security or security group;
• The holding of a security that is being considered for sale;
• A bond maturity or call;
• Evidence of cash reserves that should be reduced;
• A change of objectives;
• A change in the personal situation of the client; or
• Any matter which may have material bearing on the investment portfolio.
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Form ADV Part 2A
March 28, 2025
Although only one investment manager is assigned to each account, the investment managers work closely
together as a team to leverage each individual's experience. Each investment manager is assigned between
75 and 250 accounts reflecting between 25 and 130 separate client relationships. Quarterly written reports
are furnished to clients, which include the portfolio holdings, a list of transactions during the quarter and a
general economic overview.
Our investment and operations personnel are responsible for the ongoing review of the Private Fund(s),
which includes ongoing reviews of any investments entered into by the Private Fund(s).
Each investor in a Private Fund receives the following:
• Within 120 days after the end of each fiscal year, an annual audited financial statement for the Private
Fund prepared by independent certified public accountants, together with schedules showing current
valuations of the Portfolio Companies as of the end of such year (including a statement of each
investor’s closing capital account balance and each adjustment to such capital account during such
year);
• Within 45 days after the end of each of the first three fiscal quarters of each fiscal year, an unaudited
financial statement for the Private Fund for such quarter (showing each investor’s capital account
balance and each adjustment thereto during such quarter);
• Within 90 days after the end of each fiscal year, each investor’s respective Schedule K-1; and
• Quarterly, unaudited written interim reports providing a narrative summary of the status of each
Portfolio Company.
We intend to provide investors with information reasonably necessary to prepare their tax returns and will
provide estimates if such information is not available sufficiently in advance.
Item 14
Client Referrals and Other Compensation
With the exception of the broker-dealer referrals discussed in Item 12 - Brokerage Practices, we do not
provide direct or indirect compensation for client referrals.
Please see Item 12 - Brokerage Practices above regarding soft dollar benefits we receive from broker-
dealers that execute our discretionary brokerage transactions and benefits we receive from certain
broker- dealer custodians that we recommend or who otherwise serve as custodians to our clients.
Item 15
Custody
We require that all clients maintain their assets with independent, third-party custodians. Such
custodians are typically banks or broker-dealers.
Although we do not have physical custody of separately managed client assets, we are deemed to have
constructive custody of your assets if, for example, you authorize us to instruct your custodian to deduct
our advisory fees directly from your account, if you grant us authority to move your money to another
person’s account or one of your accounts that is under a different registration, or if one of our employees
serves as trustee of your account (and you are not a family member of such employee). All clients should
request account statements on at least a quarterly basis directly from their custodians showing all
transactions in the client’s custodial account(s) during the period and listing assets held in each account as
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Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
of the end of the period. We urge you to carefully review such statements and compare these official
custodial records to the account statements that we may provide to you. Our statements may vary from
custodial statements based on accounting procedures, reporting dates, or valuation methodologies of
certain securities. If you have any questions about your statements or notice any discrepancies, please
contact us. We also ask that you contact us if you stop receiving at least quarterly statements from your
custodian.
We are deemed to have custody over client assets with respect to each Private Fund that we manage. The
safeguarding of Private Fund assets and compliance with the Advisers Act is of primary importance to us.
When applicable, cash and securities are maintained at a financial institution that meets the definition of
qualified custodian under the Advisers Act. See Form ADV Part 1 for a complete list of qualified
custodians for each Private Fund. In addition, the audited financial statements of each Private Fund are
prepared in accordance with U.S. GAAP and are distributed to all Private Fund investors within 120 days
of the end of the Private Fund’s fiscal year. The audits are performed by an accounting firm registered
with, and subject to regular inspection by the Public Company Accounting Oversight Board in accordance
with its rules.
Item 16
Investment Discretion
We typically manage separately managed client accounts on a discretionary basis. This means that
we, without obtaining client approval in advance, can:
• Buy and sell securities;
• Determine the amount of securities to be bought and sold;
• Determine which broker or dealer to use; and
• Negotiate commission rates.
Clients authorize this discretion in their investment management agreements with us. Clients may limit this
discretion by providing us with investment guidelines or policies. Such guidelines or policies generally
describe permitted and prohibited investments, strategies and techniques and may contain limitations or
restrictions regarding the nature or amount of certain investments.
Some clients’ investment guidelines or policies are too restrictive for us to operate with our usual
discretion. In these situations, we may agree with the client to treat the account as non-discretionary. This
means we must typically obtain client approval before executing a transaction in the client’s account.
Beginning in 2018, we no longer accept new non-discretionary accounts.
Whether a client’s account is discretionary or non-discretionary will be determined by the
investment management agreement between the client and us, as well as any related
documentation.
We have been appointed as the investment adviser and general partner of each Private Fund with
full discretionary trading and investment authorization. Investments made are done in
accordance with the investment objectives and guidelines as set forth in the relevant Governing
Documents.
Item 17
Voting Client Securities
As a general matter, we agree to vote proxies for the Funds, separately managed client accounts subject
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Mairs & Power, Inc.
Form ADV Part 2A
to ERISA, certain other advisory accounts and subadvised accounts. If we agree to vote proxies, it will
March 28, 2025
be reflected in the applicable investment management agreement. We specifically will not vote proxies
related to shares of the Funds held in client accounts.
For those accounts where we do accept proxy voting responsibility, we have adopted and implemented
proxy voting policies with the goal of ensuring that all proxies are voted in the clients’ best interest. As
a general rule, we vote in favor of management on all proxy statement proposals considered to be non-
controversial in nature. Proposals considered controversial or non-routine require special case by case
consideration by our Investment Committee. Examples of such proposals include certain amendments
to the articles of incorporation and corporate by- laws, acquisition or merger related proposals,
significant changes in control, and proposals related to a change to incentive plans with the potential of
increasing the outstanding common shares by 10 percent or more. We will vote against any proposal to
declassify the board structure of a publicly held company. For those accounts where we have accepted
proxy voting responsibility, clients may direct how we vote a particular proxy solicitation within their
account by providing written direction.
With respect to proxy voting conflicts, such as an issuer who is also an advisory client or an advisory
client who is a senior level executive or a member of a Board of Directors of a company in which we
invest, our Investment Committee identifies and determines the materiality of any potential conflicts
between our interests and those of our clients. Due to the size and nature of our business, it is
anticipated that material conflicts of interest will rarely occur. Whenever a material conflict of interest
does exist, we will address it in one of the following ways:
•
• The proxy will be voted according to the predetermined voting policy, provided that the
proposal at issue is not one which the policy requires to be considered on a case- by-case
basis and that exercising the predetermined policy may not result in a vote in favor of
management of a company where the conflict involved is the fact that we do business with
the company; or
In conflict situations which cannot be addressed using the predetermined voting policy, we
will resolve them by disclosing the conflict to clients and by obtaining the clients’ consent
before voting.
Clients for whom we do not have voting authority should ensure that they receive proxies and other
solicitations from their custodian or transfer agent. Clients may contact us with questions regarding a
proxy solicitation.
Pursuant to each Private Fund’s Governing Documents, the general partner is responsible for the
management, policies, and operations of each Private Fund. On behalf of the general partner of each of
the Private Funds, the adviser generally originates and recommends investment opportunities to the
Private Funds, monitors, and evaluates investments and provides other related services as each Private
Fund may reasonably request. To the extent we exercise or are deemed to be exercising voting authority
over the Private Fund securities, we shall vote those securities in accordance with our proxy voting
policies and procedures. In such cases, each proxy proposal received by the adviser will be thoroughly
reviewed in order to ensure that such proxy is voted in the best interests of the Private Fund. We may
occasionally be subject to material conflicts of interest in the voting of proxies for Private Funds due to
business or personal relationships we maintain with persons having an interest in the outcome of certain
votes. We may also occasionally have business or personal relationships with the proponents of proxy
proposals, participants in proxy contests, corporate directors and officers, or candidates for
directorships. In addition, conflicts may arise as a result of an investment being held in multiple Private
Funds with differing investment objectives. If at any time we become aware of a material conflict of
interest relating to a particular proxy proposal, we will handle such proposal by requiring such proposal
be reviewed by the CCO and investment personnel, who will determine how to vote the proxy in a
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manner consistent with the Private Funds’ best interest.
Mairs & Power, Inc.
Form ADV Part 2A
March 28, 2025
A copy of our complete proxy voting policies and procedures, as well as information concerning how
we voted proxies, is available upon request using the contact information on page 1.
Item 18
Financial Information
We are required to provide you with certain information about our financial condition. We have no
financial condition that impairs our ability to meet contractual and fiduciary commitments to clients, and
we have never been the subject of a bankruptcy proceeding.
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