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F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U R E
Matheson & Rock Wealth
Management, LLC
Office Address:
2322 E. Kimberly Road
Suite 150N
Davenport, IA 52807
Tel: 800-682-3937
Fax: 563-355-7640
mikem@mrwmqc.com
J A N U A R Y 8 , 2 0 2 6
This brochure provides information about the qualifications and business practices of Matheson
& Rock Wealth Management, LLC. Being registered as a registered investment adviser does not
imply a certain level of skill or training. If you have any questions about the contents of this
brochure, please contact us at: 800-682-3937. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission, or by any state
securities authority.
Additional information about Matheson & Rock Wealth Management, LLC (CRD #289603) is
available on the SEC’s website at www.adviserinfo.sec.gov
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Matheson & Rock Wealth Management, LLC
Item 2: Material Changes
Annual Update
Material Changes since the Last Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
•
Since the last filing on January 20, 2025, the following changes occurred:
•
Item 4 has been updated to reflect a revised asset under management calculation.
Full Brochure Available
Items 5, 10 and the supplemental brochure for John Rock have been updated to
reflect a change in outside business activity.
This Firm Brochure being delivered is the complete brochure for the Firm.
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Matheson & Rock Wealth Management, LLC
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................. ii
Material Changes since the Last Update ............................................................................................... ii
Item 3: Table of Contents ................................................................................................................... iii
Full Brochure Available ............................................................................................................................... ii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Types of Advisory Services ........................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 3
Wrap Fee Programs ...................................................................................................................................... 3
Item 5: Fees and Compensation ....................................................................................................... 3
Client Assets under Management ............................................................................................................ 3
Method of Compensation and Fee Schedule........................................................................................ 3
Client Payment of Fees ................................................................................................................................. 6
Additional Client Fees Charged ................................................................................................................ 6
Prepayment of Client Fees .......................................................................................................................... 6
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 7
External Compensation for the Sale of Securities to Clients ......................................................... 7
Item 7: Types of Clients ....................................................................................................................... 7
Sharing of Capital Gains ............................................................................................................................... 7
Description ....................................................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 7
Account Minimums ....................................................................................................................................... 7
Methods of Analysis ...................................................................................................................................... 7
Investment Strategy ...................................................................................................................................... 7
Item 9: Disciplinary Information ................................................................................................... 10
Security Specific Material Risks ............................................................................................................... 8
Criminal or Civil Actions ...........................................................................................................................10
Administrative Enforcement Proceedings .........................................................................................10
iii
Item 10: Other Financial Industry Activities and Affiliations ............................................. 10
Self- Regulatory Organization Enforcement Proceedings ............................................................10
Broker-Dealer or Representative Registration ................................................................................10
Futures or Commodity Registration .....................................................................................................10
Material Relationships Maintained by this Advisory Business and Conflicts of Interest 10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest11
Trading ................................................................................................................................................... 11
Code of Ethics Description .......................................................................................................................11
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................11
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................12
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 12
Transactions and Conflicts of Interest .................................................................................................12
Factors Used to Select Broker-Dealers for Client Transactions .................................................12
Item 13: Review of Accounts ........................................................................................................... 15
Aggregating Securities Transactions for Client Accounts ............................................................15
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................15
Review of Client Accounts on Non-Periodic Basis ..........................................................................15
Item 14: Client Referrals and Other Compensation ................................................................ 15
Content of Client Provided Reports and Frequency .......................................................................15
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest .............................................................................................................................................................15
Item 15: Custody .................................................................................................................................. 15
Advisory Firm Payments for Client Referrals ...................................................................................15
Item 16: Investment Discretion ..................................................................................................... 16
Account Statements ....................................................................................................................................15
Item 17: Voting Client Securities ................................................................................................... 16
Discretionary Authority for Trading ....................................................................................................16
Item 18: Financial Information ...................................................................................................... 16
Proxy Votes ....................................................................................................................................................16
Balance Sheet .................................................................................................................................................16
iv
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................16
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 19
Bankruptcy Petitions during the Past Ten Years .............................................................................17
Principal Executive Officer – Michael Matheson .............................................................................19
Item 2 – Educational Background and Business Experience ......................................................19
Item 3 – Disciplinary Information .........................................................................................................19
Item 4 – Other Business Activities Engaged In .................................................................................19
Item 5 – Additional Compensation........................................................................................................19
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 21
Item 6 – Supervision ...................................................................................................................................19
John D. Rock ...................................................................................................................................................21
Item 2 – Educational Background and Business Experience ......................................................21
Item 3 – Disciplinary Information .........................................................................................................21
Item 4 – Other Business Activities Engaged In .................................................................................21
Item 5 – Additional Compensation........................................................................................................21
Item 6 – Supervision ...................................................................................................................................21
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Item 4: Advisory Business
Firm Description
Matheson & Rock Wealth Management, LLC fka Beyer & Rock Advisory Group, LLC
(“Matheson & Rock”) was founded in 2017. Matheson & Rock Wealth Management, LLC is
owned by Michael Matheson – 47%, John Rock – 47%, Judy DelVecchio – 5%, and Dean
Rock – 1%. Judy DelVecchio is the Chief Compliance Officer.
Matheson & Rock is a fee-based investment management firm.
Investment advice is provided, with the Client making the final decision on investment
selection. Matheson & Rock does not act as a custodian of Client assets.
An evaluation of each Client’s initial situation is provided to the Client, often in the form of
a net worth statement, risk analysis or similar document. Periodic reviews are also
communicated to provide reminders of the specific courses of action that need to be taken.
More frequent reviews occur but are not necessarily communicated to the Client unless
immediate changes are recommended.
Types of Advisory Services
Other professionals (e.g., lawyers, accountants, tax preparers, insurance agents, etc.) are
engaged directly by the Client on an as-needed basis and may charge fees of their own.
Conflicts of interest will be disclosed to the Client in the event they should occur.
ASSET MANAGEMENT
Matheson & Rock offers asset management services to advisory Clients. Matheson & Rock
will offer Clients ongoing portfolio management services through determining individual
investment goals, time horizons, objectives, and risk tolerance. Investment strategies,
investment selection, asset allocation, portfolio monitoring and the overall investment
program will be based on the above factors.
(Legacy Clients ONLY)
Discretionary
When the Client provides Matheson & Rock discretionary authority the Client will sign a
limited trading authorization or equivalent. Matheson & Rock will have the authority to
execute transactions in the account without seeking Client approval on each
transaction.
Non-Discretionary
When the Client elects to use Matheson & Rock on a non-discretionary basis, Matheson
& Rock will determine the securities to be bought or sold and the amount of the
securities to be bought or sold. However, Matheson & Rock will obtain prior Client
approval on each and every transaction before executing any transaction.
VARIABLE ANNUITY
Matheson & Rock offers non-discretionary direct asset management services to advisory
clients on their variable annuities. Matheson & Rock will work with individuals to assemble
an appropriate portfolio of investment options as provided through the insurance company
that services variable annuity investment. The accounts will be monitored on an annual
basis.
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ERISA PLAN SERVICES
Matheson & Rock provides service to qualified retirement plans including 401(k) plans,
403(b) plans, pension and profit-sharing plans, cash balance plans, and deferred
Limited Scope ERISA 3(21) Fiduciary.
compensation plans. Matheson & Rock may act as a 3(21) advisor:
Matheson & Rock may serve as a limited scope
ERISA 3(21) fiduciary that can advise, help and assist plan sponsors with their investment
decisions. As an investment advisor Matheson & Rock has a fiduciary duty to act in the best
interest of the Client. The plan sponsor is still ultimately responsible for the decisions made
in their plan, though using Matheson & Rock can help the plan sponsor delegate liability by
following a diligent process.
1.
•
Fiduciary Services are:
•
Provide investment advice to the Client about asset classes and investment
alternatives available for the Plan in accordance with the Plan’s investment policies
and objectives. Client will make the final decision regarding the initial selection,
retention, removal and addition of
investment options. Matheson & Rock
acknowledges that it is a fiduciary as defined in ERISA section 3 (21) (A) (ii).
•
Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan. Client shall have
the ultimate responsibility and authority to establish such policies and objectives
and to adopt and amend the IPS.
•
Provide investment advice to the Plan Sponsor with respect to the selection of a
qualified default investment alternative for participants who are automatically
enrolled in the Plan or who have otherwise failed to make investment elections. The
Client retains the sole responsibility to provide all notices to the Plan participants
required under ERISA Section 404€ (5) and 404(a)-5.
•
Assist in monitoring investment options by preparing periodic investment reports
that document investment performance, consistency of fund management and
conformance to the guidelines set forth in the IPS and make recommendations to
maintain, remove or replace investment options.
Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
2.
•
Non-fiduciary Services are:
Assist in the education of Plan participants about general investment information
and the investment alternatives available to them under the Plan. Client
understands Matheson & Rock’s assistance in education of the Plan participants
shall be consistent with and within the scope of the Department of Labor’s definition
of investment education (Department of Labor Interpretive Bulletin 96-1). As such,
Matheson & Rock is not providing fiduciary advice as defined by ERISA 3(21)(A)(ii)
to the Plan participants. Matheson & Rock will not provide investment advice
concerning the prudence of any investment option or combination of investment
options for a particular participant or beneficiary under the Plan.
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•
Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
Matheson & Rock may provide these services or, alternatively, may arrange for the Plan’s
other providers to offer these services, as agreed upon between Matheson & Rock and
Client.
3.
Matheson & Rock has no responsibility to provide services related to the following
•
types of assets (“Excluded Assets”):
•
•
•
•
•
•
not
Employer securities;
Real estate (except for real estate funds or publicly traded REITs);
Stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts and
similar vehicles); or
Other hard-to-value or illiquid securities or property.
Client Tailored Services and Client Imposed Restrictions
Excluded Assets will
be included in calculation of Fees paid to Matheson & Rock on the
ERISA Agreement. Specific services will be outlined in detail to each plan in the 408(b)2
disclosure.
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities.
Wrap Fee Programs
Agreements may not be assigned without written Client consent.
Client Assets under Management
Matheson & Rock does not sponsor any wrap fee programs.
Matheson & Rock has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$530,000,000
$0
Date Calculated:
December 31, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
Matheson & Rock offers discretionary and non-discretionary direct asset management
services to advisory Clients. Matheson & Rock charges an annual investment advisory fee
based on the total assets under management as follows:
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Assets Under Management
$0 to $499,999
$500,000 to $749,999
$750,000 to $1,999,999
$2,000,000 to $4,999,999
$5,000,000 to $7,499,999
$7,500,000 to $9,999,999
Over $10,000,000
Annual Fee
1.00%
0.75%
0.50%
0.40%
0.35%
0.30%
0.25%
Quarterly Fee
.2500%
.1875%
.1250%
.1000%
.0875%
.0750%
.0625%
This is a tiered or breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. For example, a Client with $750,000 under management would pay
$3,750 on an annual basis. $750,000 x .50% = $3,750.
The annual fee may be negotiable based on a number of factors, which include but are not
limited to “grandfathered” accounts, related accounts, and other structures that we may
consider in special situations. Accounts within the same household may be combined for a
reduced fee. Fees are billed quarterly in advance based on the amount of assets managed as
of the close of business on the last business day of each quarter. If margin is utilized, the
fees will be billed based on the net asset value of the account. Lower fees for comparable
services may be available from other sources. Clients may terminate their account within
five (5) business days of signing the Investment Advisory Agreement with no obligation
and without penalty. Clients may terminate advisory services with thirty (30) days written
notice. For accounts opened mid-billing period, the fees will be billed in the subsequent
quarter. For accounts closed mid-billing period, unearned fees will be refunded to the
Client. Client shall be given thirty (30) days prior written notice of any increase in fees. Any
increase in fees will be acknowledged in writing by both parties before any increase in said
fees occurs.
American Funds Service Company (AFS)
Fees for accounts held at AFS shall be an annual investment advisory fee based on the total
assets under management as follows:
Assets Under Management
$0 to $499,999
$500,000 to $749,999
$750,000 to $1,999,999
$2,000,000 to $4,999,999
$5,000,000 to $7,499,999
$7,500,000 to $9,999,999
Over $10,000,000
Annual Fee
1.00%
0.75%
0.50%
0.40%
0.35%
0.30%
0.25%
Quarterly Fee
.2500%
.1875%
.1250%
.1000%
.0875%
.0750%
.0625%
This is a tiered or breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. For example, a Client with $750,000 under management would pay
$3,750 on an annual basis. $750,000 x .50% = $3,750.
The fees will be billed quarterly in arrears. The fees will be calculated by AFS for each
quarter period ending the last business day of February, May, August and November and
- 4 -
shall be the product of (i) the average daily net asset value of Client assets invested in
shares of the Funds through the Program during the quarter; (ii) the number of days in the
quarter; and (iii) the rate agreed to by the parties divided by the number of days in the
year. The fee shall be paid within thirty (30) days following the end of the quarter for
which such fees are payable.
AFS shall deduct fees from Client accounts to pay Matheson & Rock.
Lower fees for comparable services may be available from other sources. Clients may
terminate their account within five (5) business days of signing the Investment Advisory
Agreement for a full refund. Clients may terminate advisory services with thirty (30) days
written notice. For accounts closed mid-quarter, Matheson & Rock will be entitled to a pro
rata fee for the days of service was provided in the final quarter. Client shall be given thirty
(30) days prior written notice of any increase in fees. Client will acknowledge, in writing,
any agreement of increase in said fees before any increase in fees occurs.
VARIABLE ANNUITY
The fees for these services will be based on a percentage of Assets Under Management and
will not exceed .50%. Fees will be disclosed prior to client signing the Investment Advisory
Agreement. Clients engaged in this service will not be charged a commission separately
from the fee mentioned above.
Matheson & Rock’s fees are billed quarterly in advance based on the amount of assets
managed as of the close of business on the last business day of the previous quarter.
Quarterly advisory fees will be deducted from Client’s annuity account.
The annual fee may be negotiable based on a number of factors, which include but are not
limited to “grandfathered” accounts, related accounts, and other structures that we may
consider in special situations. Accounts within the same household may be combined for a
reduced fee. Lower fees for comparable services may be available from other sources.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement with no obligation and without penalty. Clients may terminate
advisory services with thirty (30) days written notice. Client will be entitled to a pro rata
refund for the days service was not provided in the final billing period. Client shall be given
thirty (30) days prior written notice of any increase in fees, and client will acknowledge, in
writing, any agreement of increase in said fees.
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ERISA PLAN SERVICES
Matheson & Rock charges an annual investment advisory fee based on the total assets in
the plan as follows:
Plan Assets
$0 to $499,999
$500,000 to $749,999
$750,000 to $1,999,999
$2,000,000 to $4,999,999
$5,000,000 to $7,499,999
$7,500,000 to $9,999,999
Over $10,000,000
Annual Fee
1.00%
0.75%
0.50%
0.40%
0.35%
0.30%
0.25%
Quarterly Fee
.2500%
.1875%
.1250%
.1000%
.0875%
.0750%
.0625%
This is a tiered or breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. For example, a Client with $750,000 under management would pay
$3,750 on an annual basis. $750,000 x .50% = $3,750.
The annual fee is negotiable and may be charged quarterly or monthly in arrears or in
advance based on the assets as calculated by the custodian or record keeper of the Included
Assets (without adjustments for anticipated withdrawals by Plan participants or other
anticipated or scheduled transfers or distribution of assets). If the services to be provided
start any time other than the first day of a quarter or month, the fee will be prorated based
on the number of days remaining in the quarter or month. If this Agreement is terminated
prior to the end of the billing cycle, Matheson & Rock shall be entitled to a prorated fee
based on the number of days during the fee period services were provided or Client will be
due a prorated refund of fees for days services were not provided in the billing cycle.
Client Payment of Fees
The fee schedule, which includes compensation of Matheson & Rock for the services is
described in detail in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay
the fees, however the Plan Sponsor may elect to pay the fees. Client may elect to be billed
directly or have fees deducted from Plan Assets. Matheson & Rock does not reasonably
expect to receive any additional compensation, directly or indirectly, for its services under
this Agreement. If additional compensation is received, Matheson & Rock will disclose this
compensation, the services rendered, and the payer of compensation. Matheson & Rock will
offset the compensation against the fees agreed upon under the Agreement.
Additional Client Fees Charged
Fees are usually deducted from a designated Client account to facilitate billing. The Client
must consent in advance to direct debiting of their investment account.
Custodians may charge transaction fees on purchases or sales of certain mutual funds,
equities, and exchange-traded funds. These charges may include Mutual Fund transactions
fees, postage and handling, margin interest, and miscellaneous fees.
For more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
Matheson & Rock does not require any prepayment of fees of more than $1,200 per Client
and six months or more in advance.
- 6 -
External Compensation for the Sale of Securities to Clients
If the Client cancels after five (5) business days, any unearned fees will be refunded to the
Client, or any unpaid earned fees will be due to Matheson & Rock.
Matheson & Rock does not receive any external compensation for the sale of securities to
Clients, nor do any of the investment advisor representatives of Matheson & Rock .
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
Matheson & Rock does not use a performance-based fee structure because of the conflict of
interest. Performance-based compensation may create an incentive for the adviser to
recommend an investment that may carry a higher degree of risk to the Client.
Item 7: Types of Clients
Description
Matheson & Rock generally provides investment advice to individuals and high net worth
individuals and ERISA plans.
Account Minimums
Client relationships vary in scope and length of service.
Matheson & Rock does not require a minimum to open an account.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis. Investing in securities
involves risk of loss that Clients should be prepared to bear. Past performance is not a
guarantee of future returns.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
Investment Strategy
The main sources of information include financial newspapers and magazines, annual
reports, prospectuses, and filings with the Securities and Exchange Commission.
The investment strategy for a specific Client is based upon the objectives stated by the
Client during consultations. The Client may change these objectives at any time. Each Client
executes a Client profile form or similar form that documents their objectives and their
desired investment strategy.
- 7 -
Security Specific Material Risks
Other strategies may include long-term purchases, short-term purchases, trading, and
option writing (including covered options, uncovered options or spreading strategies).
• Market Risk
All investment programs have certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
risks and should discuss these risks with Matheson & Rock:
•
: The prices of securities held by mutual funds in which clients invest
may decline in response to certain events taking place around the world,
including those directly involving the companies whose securities are owned by
a fund; conditions affecting the general economy; overall market changes; local,
regional or global political, social or economic instability; and currency, interest
rate and commodity price fluctuations. Investors should have a long-term
Interest-rate Risk
perspective and be able to tolerate potentially sharp declines in market value.
•
: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
Inflation Risk
less attractive, causing their market values to decline.
: When any type of inflation is present, a dollar today will buy more
than a dollar next year, because purchasing power is eroding at the rate of
• Currency Risk
inflation.
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of
the dollar against the currency of the investment’s originating country. This is
also referred to as exchange rate risk.
• Liquidity Risk
: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate
• Management Risk:
properties are not.
• Equity Risk:
The advisor’s investment approach may fail to produce the
intended results. If the advisor’s assumptions regarding the performance of a
specific asset class or fund are not realized in the expected time frame, the
overall performance of the client’s portfolio may suffer.
Equity securities tend to be more volatile than other investment
choices. The value of an individual mutual fund or ETF can be more volatile than
the market as a whole. This volatility affects the value of the client’s overall
portfolio. Small- and mid-cap companies are subject to additional risks. Smaller
companies may experience greater volatility, higher failure rates, more limited
markets, product lines, financial resources, and less management experience
than larger companies. Smaller companies may also have a lower trading
volume, which may disproportionately affect their market price, tending to make
- 8 -
• Fixed Income Risk:
them fall more in response to selling pressure than is the case with larger
companies.
•
The issuer of a fixed income security may not be able to make
interest and principal payments when due. Generally, the lower the credit rating
of a security, the greater the risk that the issuer will default on its obligation. If a
rating agency gives a debt security a lower rating, the value of the debt security
will decline because investors will demand a higher rate of return. As nominal
interest rates rise, the value of fixed income securities held by a fund is likely to
decrease. A nominal interest rate is the sum of a real interest rate and an
Investment Companies Risk:
expected inflation rate.
• Long-term purchases
When a client invests in open end mutual funds or
ETFs, the client indirectly bears their proportionate share of any fees and
expenses payable directly by those funds. Therefore, the client will incur higher
expenses, which may be duplicative. In addition, the client’s overall portfolio
may be affected by losses of an underlying fund and the level of risk arising from
the investment practices of an underlying fund (such as the use of derivatives).
ETFs are also subject to the following risks: (i) an ETF’s shares may trade at a
market price that is above or below their net asset value or (ii) trading of an
ETF’s shares may be halted if the listing exchange’s officials deem such action
appropriate, the shares are de-listed from the exchange, or the activation of
market-wide “circuit breakers” (which are tied to large decreases in stock
prices) halts stock trading generally. Adviser has no control over the risks taken
by the underlying funds in which client invests.
• Short-term purchases
: Long-term investments are those vehicles purchased with
the intension of being held for more than one year. Typically, the expectation of
the investment is to increase in value so that it can eventually be sold for a profit.
In addition, there may be an expectation for the investment to provide income.
One of the biggest risks associated with long-term investments is volatility, the
fluctuations in the financial markets that can cause investments to lose value.
• Trading risk
: Short-term investments are typically held for one year or
less. Generally, there is not a high expectation for a return or an increase in
value. Typically, short-term investments are purchased for the relatively greater
degree of principal protection they are designed to provide. Short-term
investment vehicles may be subject to purchasing power risk — the risk that
your investment’s return will not keep up with inflation.
• Options Trading
: Investing involves risk, including possible loss of principal. There is
no assurance that the investment objective of any fund or investment will be
achieved.
: The risks involved with trading options are that they are very
time sensitive investments. An options contract is generally a few months. The
buyer of an option could lose his or her entire investment even with a correct
prediction about the direction and magnitude of a particular price change if the
price change does not occur in the relevant time period (i.e., before the option
- 9 -
• Trading on Margin:
expires). Additionally, options are less tangible than some other investments. An
option is a “book-entry” only investment without a paper certificate of
ownership.
In a cash account, the risk is limited to the amount of money
that has been invested. In a margin account, risk includes the amount of money
invested plus the amount that has been loaned. As market conditions fluctuate,
the value of marginable securities will also fluctuate, causing a change in the
overall account balance and debt ratio. As a result, if the value of the securities
held in a margin account depreciates, the client will be required to deposit
additional cash or make full payment of the margin loan to bring account back
up to maintenance levels. Clients who cannot comply with such a margin call
may be sold out or bought in by the brokerage firm.
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
Matheson & Rock and its management have not been involved in any criminal or civil
action.
Self- Regulatory Organization Enforcement Proceedings
Matheson & Rock and its management have not been involved in administrative
enforcement proceedings.
Matheson & Rock and its management have not been involved in legal or disciplinary
events that are material to a Client’s or prospective Client’s evaluation of Matheson & Rock
or the integrity of its management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Futures or Commodity Registration
Matheson & Rock is not registered as a broker-dealer and no affiliated representatives of
Matheson & Rock are registered representatives of a broker-dealer.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Neither Matheson & Rock nor its employees are registered or has an application pending to
register as a futures commission merchant, commodity pool operator, or a commodity
trading advisor.
Matheson & Rock owns Beyer & Rock Investments, a flow through entity for the firm’s
Investment Advisor
Investment Advisor Representatives’ broker/dealer business.
Representatives of Matheson & Rock may receive compensation based on the gross
revenue of Beyer & Rock Investments.
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This practice may represent a conflict of interest because it gives an incentive to
recommend products or services based on the commission or fee received. This conflict is
mitigated by disclosures, procedures and the firm’s fiduciary obligation to place the best
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
interest of the Client first and the Clients are not required to purchase any products.
Matheson & Rock does not select or recommend other investment advisors.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of Matheson & Rock have committed to a Code of Ethics (“Code”). The
purpose of our Code is to set forth standards of conduct expected of Matheson & Rock
employees and addresses conflicts that may arise. The Code defines acceptable behavior
for employees of Matheson & Rock. The Code reflects Matheson & Rock and its supervised
persons’ responsibility to act in the best interest of their Client.
One area the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our Clients. We do not allow any
employees to use non-public material information for their personal profit or to use
internal research for their personal benefit in conflict with the benefit to our Clients.
Matheson & Rock’s policy prohibits any person from acting upon or otherwise misusing
non-public or inside information. No advisory representative or other employee, officer or
director of Matheson & Rock may recommend any transaction in a security or its derivative
to advisory Clients or engage in personal securities transactions for a security or its
derivatives if the advisory representative possesses material, non-public information
regarding the security.
Matheson & Rock’s Code is based on the guiding principle that the interests of the Client are
our top priority. Matheson & Rock’s officers, directors, advisors, and other employees have
a fiduciary duty to our Clients and must diligently perform that duty to maintain the
complete trust and confidence of our Clients. When a conflict arises, it is our obligation to
put the Client’s interests over the interests of either employees or the company.
to Clients, or who have access
The Code applies to “access” persons. “Access” persons are employees who have access to
non-public information regarding any Clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations
to such
recommendations that are non-public.
The firm will provide a copy of the Code of Ethics to any Client or prospective Client upon
Investment Recommendations Involving a Material Financial Interest and Conflict of
request.
Interest
Matheson & Rock and its employees do not recommend to Clients securities in which we
have a material financial interest.
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Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Matheson & Rock and its employees may buy or sell securities that are also held by Clients.
In order to mitigate conflicts of interest such as front running, employees are required to
disclose all reportable securities transactions as well as provide Matheson & Rock with
copies of their brokerage statements.
The Chief Compliance Officer of Matheson & Rock is Judy DelVecchio. She reviews all
employee trades each quarter. The personal trading reviews ensure that the personal
trading of employees does not affect the markets and that Clients of the firm receive
preferential treatment over employee transactions.
Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
Matheson & Rock does not maintain a firm proprietary trading account and does not have a
material financial interest in any securities being recommended and therefore no conflicts
of interest exist. However, employees may buy or sell securities at the same time they buy
or sell securities for Clients. In order to mitigate conflicts of interest such as front running,
employees are required to disclose all reportable securities transactions as well as provide
Matheson & Rock with copies of their brokerage statements.
The Chief Compliance Officer of Matheson & Rock is Judy DelVecchio. She reviews all
employee trades each quarter. The personal trading reviews ensure that the personal
trading of employees does not affect the markets and that Clients of the firm receive
preferential treatment over employee transactions.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
“
("Schwab"), a FINRA
Matheson & Rock requires that clients establish brokerage accounts with the Schwab
1
Institutional division of Charles Schwab & Co., Inc.
registered
2
broker-dealer and SIPC
member, to maintain custody of clients’ assets and to effect trades
for their accounts. Matheson & Rock is independently owned and operated and not
affiliated with Schwab. Matheson & Rock has evaluated Schwab and believes that it will
provide our clients with a blend of execution services, commission costs and
professionalism that will assist our firm in meeting our fiduciary obligations to clients.
Schwab provides Matheson & Rock with access to its institutional trading and custody
services, which are typically not available to Schwab retail investors. These services
generally are available to independent investment advisers on an unsolicited basis, at no
charge to them so long as a total of at least $10 million of the adviser’s clients’ assets are
maintained in accounts at Schwab Institutional. These services are not contingent upon our
firm committing to Schwab any specific amount of business (assets in custody or trading
the execution of securities
commissions). Schwab’s brokerage services
include
1
FINRA is the largest independent regulator for all securities firms doing business in the United States. For more
information, please refer to FINRA’s website: http://www.finra.org/.
2
For information regarding SIPC, please refer to their website: http://www.sipc.org/.
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transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
For our client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through
commissions and other transaction-related or asset-based fees for securities trades that
are executed through Schwab or that settle into Schwab accounts.
Schwab Institutional also makes available to Matheson & Rock other products and services
that benefit Matheson & Rock but may not directly benefit our clients’ accounts. Many of
these products and services may be used to service all or some substantial number of our
client accounts, including accounts not maintained at Schwab.
•
Schwab’s products and services that assist Matheson & Rock in managing and
administering our clients’ accounts include software and other technology that:
•
provide access to client account data (such as trade confirmations and account
statements);
•
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
•
provide research, pricing and other market data;
•
facilitate payment of our fees from clients’ accounts; and
assist with back-office functions, recordkeeping and client reporting.
•
Schwab Institutional also offers other services intended to help us manage and further
develop our business enterprise. These services may include:
•
compliance, legal and business consulting;
•
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of
services rendered to Matheson & Rock. Schwab Institutional may discount or waive fees it
would otherwise charge for some of these services or pay all or a part of the fees of a third-
party providing these services to our firm. Schwab Institutional may also provide other
benefits such as educational events or occasional business entertainment of our personnel.
In evaluating whether to recommend or require that clients custody their assets at Schwab,
we may take into account the availability of some of the foregoing products and services
and other arrangements as part of the total mix of factors we consider and not solely on the
nature, cost or quality of custody and brokerage services provided by Schwab, which may
create a potential conflict of interest.
Matheson & Rock reserves the right to decline acceptance of any client account for which
the client directs the use of a broker other than Schwab if we believe that this choice would
hinder our fiduciary duty to the client and/or our ability to service the account. In directing
the use of Schwab (or any other broker), it should be understood that Matheson & Rock
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• Directed Brokerage
will not have authority to negotiate commissions or to necessarily obtain volume discounts,
and best execution may not be achieved. In addition, a disparity in commission charges
may exist between the commissions charged to the client and those charged to other clients
(who may direct the use of another broker other than Schwab). Clients should note that,
while Matheson & Rock has a reasonable belief that Schwab is able to obtain best execution
and competitive prices, our firm will not independently seek best execution price capability
through other brokers.
In circumstances where a Client directs Matheson & Rock to use a certain broker-
dealer, Matheson & Rock still has a fiduciary duty to its Clients. The following may
apply with Directed Brokerage: Matheson & Rock's
inability to negotiate
commissions, to obtain volume discounts, there may be a disparity in commission
charges among Clients and conflicts of interest arising from brokerage firm
• Best Execution
referrals.
• Soft Dollar Arrangements
Investment advisors who manage or supervise Client portfolios have a fiduciary
obligation of best execution. The determination of what may constitute best
execution and price in the execution of a securities transaction by a broker involves
a number of considerations and is subjective. Factors affecting brokerage selection
include the overall direct net economic result to the portfolios, the efficiency with
which the transaction is effected, the ability to effect the transaction where a large
block is involved, the operational facilities of the broker-dealer, the value of an
ongoing relationship with such broker and the financial strength and stability of the
broker. The firm does not receive any portion of the trading fees.
The Securities and Exchange Commission defines soft dollar practices as
arrangement under which products or services other than execution services are
obtained by Matheson & Rock from or through a broker-dealer in exchange for
directing Client transactions to the broker-dealer. As permitted by Section 28(e) of
the Securities Exchange Act of 1934, Matheson & Rock receives economic benefits as
a result of commissions generated from securities transactions by the broker-dealer
from the accounts of Matheson & Rock. These benefits include both proprietary
research from the broker and other research written by third parties.
•
A conflict of interest exists when Matheson & Rock receives soft dollars. This
conflict is mitigated by the fact that Matheson & Rock has a fiduciary responsibility
to act in the best interest of its Clients and the services received are beneficial to all
Clients.
Matheson & Rock utilizes the services of custodial broker dealers. Economic
benefits are received by Matheson & Rock which would not be received if Matheson
& Rock did not give investment advice to Clients. These benefits include: A
dedicated trading desk, a dedicated service group and an account services manager
dedicated to Matheson & Rock's accounts, ability to conduct "block" Client trades,
electronic download of trades, balances and positions, duplicate and batched Client
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Aggregating Securities Transactions for Client Accounts
statements, and the ability to have advisory fees directly deducted from Client
accounts.
Matheson & Rock is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of Matheson & Rock. All Clients participating in the aggregated
order shall receive an average share price with all other transaction costs shared on a pro-
rated basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Review of Client Accounts on Non-Periodic Basis
Account reviews are performed quarterly by Judy DelVecchio, Chief Compliance Officer of
Matheson & Rock. Account reviews are performed more frequently when market
conditions dictate.
Content of Client Provided Reports and Frequency
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by the Matheson & Rock’s custodian. Client receives
confirmations of each transaction in account from Custodian and an additional statement
during any month in which a transaction occurs.
Item 14: Client Referrals and Other Compensation
Economic benefits provided to the Advisory Firm from External Sources and Conflicts
of Interest
Advisory Firm Payments for Client Referrals
Matheson & Rock receives an economic benefit from Schwab in the form of the support
products and services it makes available to Matheson & Rock and other independent
investment advisors that have their clients maintain accounts at Schwab. These products
and services, how they benefit Matheson & Rock, and the related conflicts of interest are
described above (see Item 12 – Brokerage Practices). The availability to Matheson & Rock
of Schwab’s products and services is not based on Matheson & Rock giving particular
investment advice, such as buying particular securities for our clients.
Matheson & Rock does not compensate for Client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are urged
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to compare the account statements received directly from their custodians to any
documentation or reports prepared by Matheson & Rock.
Matheson & Rock is deemed to have constructive custody solely because advisory fees are
directly deducted from Client’s accounts by the custodian on behalf of Matheson & Rock.
Item 16: Investment Discretion
Discretionary Authority for Trading
If applicable, Client will authorize Matheson & Rock discretionary authority, via the
advisory agreement, to determine, without obtaining specific Client consent, the securities
to be bought or sold, and the amount of the securities to be bought or sold. If applicable,
Client will authorize Matheson & Rock discretionary authority to execute selected
investment program transactions as stated within the Investment Advisory Agreement. If
however, consent for discretion is not given, Matheson & Rock will obtain prior Client
approval before executing each transaction.
Matheson & Rock allows Client’s to place certain restrictions, as outlined in the Client’s
Investment Policy Statement or similar document. Such restrictions could include only
allowing purchases of socially conscious investments. These restrictions must be provided
to Matheson & Rock in writing.
The Client approves the custodian to be used and the commission rates paid to the
custodian. Matheson & Rock does not receive any portion of the transaction fees or
commissions paid by the Client to the custodian.
Item 17: Voting Client Securities
Proxy Votes
Matheson & Rock does not vote proxies on securities. Clients are expected to vote their
own proxies. The Client will receive their proxies directly from the custodian of their
account or from a transfer agent.
When assistance on voting proxies is requested, Matheson & Rock may provide
recommendations to the Client. If a conflict of interest exists, it will be disclosed.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because Matheson & Rock does not serve as
a custodian for Client funds or securities and Matheson & Rock does not require
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
prepayment of fees of more than $500 per Client and six months or more in advance.
Commitments to Clients
Matheson & Rock has no condition that is reasonably likely to impair our ability to meet
contractual commitments to our Clients.
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Bankruptcy Petitions during the Past Ten Years
Neither Matheson & Rock nor its management has had any bankruptcy petitions in the last
ten years.
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I T E M 1 C O V E R P A G E
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Michael A. Matheson
Matheson & Rock Wealth
Management, LLC
Office Address:
2322 E. Kimberly Road
Suite 150N
Davenport, IA 52807
Tel: 800-682-3937
Fax: 563-355-7640
mikem@mrwmqc.com
JANUARY 8, 2026
This brochure supplement provides information about Michael A. Matheson and supplements the
Matheson & Rock Wealth Management, LLC’s brochure. You should have received a copy of that
brochure. Please contact Mr. Matheson if you did not receive the brochure or if you have any
questions about the contents of this supplement.
Additional information about Michael A. Matheson (CRD #2553786) is available on the SEC’s
website at www.adviserinfo.sec.gov.
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Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer – Michael Matheson
•
Item–2 - Educational Background and Business Experience
Year of birth: 1969
•
Educational Background:
Drake University; Accounting and Finance; 1992
•
Business Experience:
•
PRS 2322, LLC; Owner; 12/2022 - Present
•
Beyer & Rock Investments; Indirect Owner; 01/2022 - Present
•
Matheson & Rock Wealth Management, LLC fka Beyer & Rock Advisory Group, LLC;
Investment Advisor Representative; 08/2017 – Present
•
Private Client Services, LLC dba Beyer & Rock Investments, LLC; Registered
Representative; 11/2017 – 10/2022
•
Matheson & Rock Wealth Management, LLC fka Beyer & Rock Advisory Group, LLC;
Chief Compliance Officer; 08/2017 – 12/2021
•
Detalus Securities, LLC dba Beyer & Rock Investments, LLC; Registered
Representative; 01/2009 – 11/2017
•
Detalus Advisors, LLC dba Beyer & Rock Investments, LLC; Investment Advisor
Representative; 11/2016 – 11/2017
Item 3 - Disciplinary Information
Eagle One Investments, LLC dba Beyer & Rock Investments, LLC; Registered
Representative; 08/2005 – 12/2008
None to report.
Criminal or Civil Action:
Administrative Proceeding:
Self-Regulatory Proceeding:
Item 4 - Other Business Activities Engaged In
None to report.
None to report.
Item 5 - Additional Compensation
Michael Matheson has no other business activities to report.
Michael Matheson does not receive any performance-based fees and does not receive any
additional compensation for performing advisory services other than what is disclosed in
Item 6 - Supervision
Item 5 of Part 2A.
Michael Matheson is supervised by Judy DelVecchio, Chief Compliance Officer. She reviews
Michael’s work through client account reviews, quarterly personal transaction reports as
well as face-to-face and phone interactions.
Judy DelVecchio can be contacted at: 800-682-3937 or by email at: judyd@mrwmqc.com
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S U P E R V I S E D P E R S O N B R O C H U R E
I T E M 1 C O V E R P A G E
F O R M A D V P A R T 2 B
John D. Rock
Matheson & Rock Wealth
Management, LLC
Office Address:
2322 E. Kimberly Road
Suite 150N
Davenport, IA 52807
Tel: 563-353-7754
Fax: 563-355-7640
jrock@mrwmqc.com
JANUARY 8, 2026
This brochure supplement provides information about John D. Rock and supplements the Matheson
& Rock Wealth Management, LLC’s brochure. You should have received a copy of that brochure.
Please contact Mr. Rock if you did not receive the brochure or if you have any questions about the
contents of this supplement.
Additional information about John D. Rock (CRD #6649818) is available on the SEC’s website at
www.adviserinfo.sec.gov.
- 20 -
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
John D. Rock
•
Item 2 - Educational Background and Business Experience
Year of birth: 1985
•
Educational Background:
Western Illinois University; Bachelor of Science in Finance; 2009
•
Business Experience:
•
PRS 2322, LLC; Owner; 12/2022 - Present
•
Beyer & Rock Investments; Indirect Owner; 01/2022 - Present
•
Matheson & Rock Wealth Management, LLC fka Beyer & Rock Advisory Group, LLC;
Investment Advisor Representative; 04/2018 -Present
•
Private Client Services, LLC dba Beyer & Rock Investments, LLC; Registered
Representative; 11/2017 – 12/2025
•
Detalus Securities, LLC dba Beyer & Rock Investments, LLC; Registered
Representative; 05/2016 – 11/2017
•
Detalus Advisors, LLC dba Beyer & Rock Investments, LLC; Investment Advisor
Representative; 08/2016 – 11/2017
•
Sentry Insurance; Insurance Agent; 10/2011 – 05/2016
•
CNAC; Portfolio Manager; 09/2010 – 10/2011
•
Omni Hotels; Finance L.I.D.; 06/2009 – 09/2010
Item 3 - Disciplinary Information
Western Illinois University; Student; 08/2004 – 06/2009
None to report.
Criminal or Civil Action:
Administrative Proceeding:
Self-Regulatory Proceeding:
Item 4 - Other Business Activities Engaged In
None to report.
None to report.
Item 5 - Additional Compensation
John Rock does not have any other business activities to disclose.
Item 6 - Supervision
John Rock does not receive any performance based fees.
John Rock is supervised by Judy DelVecchio, Chief Compliance Officer. She reviews John’s
work through client account reviews, quarterly personal transaction reports as well as
face-to-face and phone interactions.
Judy DelVecchio can be contacted at: 800-682-3937 or by email at: judyd@mrwmqc.com.
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