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Matson Money, Inc.
Form ADV Part 2 — July 19, 2025
Item 1 – Cover Page
Address:
5955 Deerfield Blvd.
Mason, OH 45040
Telephone:
Email:
Website:
(513) 204-8000
info@matsonmoney.com
www.matsonmoney.com
This Brochure provides information about the qualifications and business practices of
Matson Money, Inc. (“Matson Money”). If you have any questions about the contents of this
Brochure, please contact us at (513) 204-8000 or by email at info@MatsonMoney.com. The
information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Matson Money is also available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known
as a CRD number. The CRD number for Matson Money is 110425.
Matson Money is a registered investment adviser. Registration as an investment adviser
does not imply a certain level of skill or training.
You can request the most recent version of this Brochure by contacting us as provided above.
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Item 2 – Material Changes
This Form ADV Part 2A (the “Brochure”), dated July 19, 2025, was prepared in accordance with
SEC requirements. The following material changes were made to Matson Money’s Brochure since
our last annual updating amendment, which was filed on March 31, 2025:
Updates were made to incorporate information and disclosures regarding Matson Capital,
LLC (“Matson Capital”), an SEC-registered investment adviser that is under common
control with Matson Money. Matson Capital operates as a “Referrer,” as defined in the
Brochure, and focuses its investment advisory services solely on recommending
investment programs designed and operated by Matson Money. Matson Capital will not
recommend the investment programs or advisory services of other investment advisers or
financial professionals and does not consider the universe of available advisory programs
or services when making recommendations to its clients. Matson Capital’s clients typically
will have been invested in a Matson Money investment program before becoming clients
of Matson Capital, although this is not required to become a Matson Capital client.
You can obtain a copy of our Brochure at any time, without charge, by contacting Dan List, Chief
Compliance Officer, by phone at 513-204-8000, or by email at dan.list@matsonmoney.com. You
can also obtain our Brochure on our website www.matsonmoney.com, free of charge.
Additional information about Matson Money is also available via the SEC’s website
www.adviserinfo.sec.gov.
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Item 3 – Table of Contents
Item 1 – Cover Page ...................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................... 2
Item 3 – Table of Contents ........................................................................................................... 3
Item 4 – Advisory Business .......................................................................................................... 4
Item 5 – Fees and Compensation ............................................................................................... 16
Item 6 – Performance-Based Fees and Side-By-Side Management ....................................... 21
Item 7 – Types of Clients ............................................................................................................ 21
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss................................. 22
Item 9 – Disciplinary Information ............................................................................................. 28
Item 10 – Other Financial Industry Activities and Affiliations .............................................. 28
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading......................................................................................................................................... 29
Item 12 – Brokerage Practices ................................................................................................... 33
Item 13 – Review of Accounts .................................................................................................... 36
Item 14 – Client Referrals and Other Compensation .............................................................. 37
Item 15 – Custody ....................................................................................................................... 39
Item 16 – Investment Discretion ................................................................................................ 40
Item 17 – Voting Client Securities ............................................................................................. 41
Item 18 – Financial Information ................................................................................................ 42
APPENDIX 1: Privacy Policy ................................................................................................... 43
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Item 4 – Advisory Business
Matson Money, Inc. (“Matson Money,” “Matson,” “us,” or “we”) provides asset allocation
investment advisory services. This Brochure primarily describes our main business, which is
providing asset allocation investment advisory services through state and federally registered
investment advisers, their investment advisory representatives or registered representatives of
dually registered investment advisers/broker-dealers who solicit clients for Matson Money.
Matson Money has been operating as an investment adviser since 1991, and is principally owned
by Mark Matson.
We provide asset allocation investment advisory services to individuals, trusts, high net worth
individuals, company retirement accounts, pension and profit-sharing accounts, corporations and
other business entities such as non-profit entities (collectively, “Clients”). We also manage six
series of a no-load, open-end investment company, more commonly referred to as a mutual fund,
registered as “The RBB Fund, Inc.” under the Investment Company Act of 1940, as amended
(“Company Act”). Three series managed by Matson Money are registered under the name “Free
Market Funds” (referred to in this Brochure as the “Free Market Funds”). The three series
comprising the Free Market Funds are: Free Market U.S. Equity Fund, Free Market International
Equity Fund and Free Market Fixed-Income Fund. The Free Market Funds are used as investment
options in two of the asset allocation advisory programs we provide to our Clients, as described
below.
The other three series managed by Matson Money are registered under the name “Matson Money”
and are offered solely to separate accounts of participating life insurance companies for the purpose
of funding variable annuity contracts and variable life insurance policies. The names of the
“Matson Money” series are: Matson Money U.S. Equity VI Portfolio, Matson Money International
Equity VI Portfolio and Matson Money Fixed-Income VI Portfolio (referred to in this Brochure as
the “Matson Money Funds”). Each of the Matson Money Funds is based on the same investment
strategy used for the corresponding series of the Free Market Funds. Collectively, the Free Market
Funds and the Matson Money Funds are referred to in this Brochure as the “Matson Funds” or the
“Funds”.
None of the Funds’ shares are offered directly to the general public, since the Matson Money series
underlying the insurance products are sold only in connection with participating life insurance
companies and the Free Market Fund series are sold only through their prospectuses to account
holders of Matson Money managed accounts, as discussed below. More complete information
about the Free Market Funds is available in the Funds’ prospectus, which we are happy to provide
upon request. All of the Funds’ shares are “no load” fund products, meaning no sales charges are
imposed. Matson Money is paid only for its investment management services with respect to the
Funds.
Advisory Services
Our asset allocation services involve recommending an asset allocation to Clients, and allocating
Client assets, primarily on a discretionary basis and generally among various mutual funds. U.S.
Client accounts that receive our asset allocation services will invest primarily in Matson Funds.
Where cash is held in an account for strategic reasons or on an incidental basis, unaffiliated cash
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sweep vehicles selected by the Client, or the Client’s Custodian, can be employed. Any fees or
expenses associated with a cash sweep vehicle will be borne by the Client and will not reduce or
offset any other fees paid by the Client. In some cases, a portion of a Client’s advisory accounts
could also be invested in variable annuities or other insurance products. The Matson Money Funds
are investment options for TIAA-CREF’s Intelligent Life Variable Annuity and Variable Universal
Life policies.
We offer our asset allocation services through three separate programs (as discussed below in
“Matson Money Advisory Programs”). Matson Money’s advisory services are marketed almost
exclusively by solicitors or co-advisors (collectively termed “Referrers” in this Brochure). Matson
Money does, however, directly service certain Clients that are primarily friends and families of the
firm and other non-related entities, in Matson Money’s discretion.
Referrers other than Matson Capital, LLC (“Matson Capital”) are independent of and unaffiliated
with Matson Money and, where required based on their operations, must be separately registered
to provide their nondiscretionary advisory services to our Clients. Matson Capital, an SEC-
registered investment adviser that is under common control with Matson Money, focuses its
investment advisory services solely on recommending investment programs designed and operated
by Matson Money. Matson Capital will not recommend the investment programs or advisory
services of other investment advisers or financial professionals and does not consider the universe
of available advisory programs or services when making recommendations to its clients. Matson
Capital’s clients typically will have been invested in a Matson Money investment program before
becoming clients of Matson Capital, although this is not required to become a Matson Capital
client. Referrers other than Matson Capital are referred to in this Brochure as “Unaffiliated
Referrers.”
Co-advisors, who are permitted to be signatories to Matson Money’s tri-party client agreement,
are generally required under U.S. law to be federally or state registered either as investment
advisers, dual registrant broker-dealers and investment advisers or advisory representatives of such
registrants. Each co-advisor is responsible for the supervision and control of its own investment
adviser representatives or other personnel, although Matson Capital shares certain key personnel
with Matson Money. Referrers registered solely as broker-dealers, or broker-dealer registered
representatives, typically function as solicitors under a separate agreement with Matson Money.
Solicitor representatives are subject to the supervision and control of their registered broker-dealer.
In some cases, co-advisors and/or co-advisor representatives who are affiliated with state-
registered investment advisers are investment adviser representatives (“IARs”) of Matson Money
if required by state law or if we otherwise determine such status to be appropriate. However, an
IAR’s association with Matson Money does not alter the relationships described above. Except in
the case of Matson Capital, Matson Money remains unaffiliated with your co-advisor and/or your
co-advisor representative, and Matson Money and the co-advisor/co-advisor representative are
separate, unrelated entities. Accounts internally advised by Matson Money (which is generally
available only to employees, certain friends and family, and others in Matson Money’s sole
discretion) will have a Matson Money employee as representative.
Unaffiliated Referrers’ relationships with Matson Money are not required to be exclusive, meaning
that they can have clients that they refer to other managers or whose accounts they manage on their
own. Referrers are responsible for determining whether it is appropriate and in their client’s best
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interest, and consistent with the Referrer’s obligations to their client, to refer a prospect to Matson
Money. Following a referral, Matson Money considers whether the particular Matson Money
investment program selected by a Client is suitable based on information provided by the Referrer
and/or the Client, such as age, risk tolerance and time horizon in relation to the Client’s stated
investment objective.
Matson Money enters into an agreement with each Referrer or firm employing the Referrer under
which the Referrer recommends us to its clients and pursuant to which the Referrer agrees, among
other things, to maintain direct contact with its referred Clients. Referrers provide a variety of
important services. All Referrers are responsible for collecting and periodically updating
information about Clients’ investment objectives, risk tolerance, financial situation, time horizon,
current investments, and personal financial goals in the form of a questionnaire (“Questionnaire”).
Each Client is required to complete a Questionnaire with the advice and assistance of a Referrer.
Our ability to effectively manage your account is dependent upon your honest, timely and accurate
completion of the Questionnaire and other communications with the Referrer.
In addition, our Referrers are expected to handle day-to-day direct interaction with Clients. Matson
Money generally communicates directly with Clients only in unusual circumstances, such as
following up on any transactions we discover that we reasonably believe to be suspicious or where
otherwise appropriate to enhance security, responding to complaints, notifying a Client of the
termination of Matson Money’s relationship with the Client’s Referrer or resigning as
discretionary manager to the Client’s account. Matson also occasionally sends correspondence to
Clients regarding educational materials, upcoming events, recent interviews or articles, as well as
quarterly reports and other regulatory filings. Referrers are expected to respond to a wide range
of common Client inquiries involving their accounts and the services provided by Matson Money.
Routine Client inquiries not constituting complaints, such as those relating to day-to-day
administration of a Client’s account, are primarily handled by Referrers. Routine questions
include, but are not limited to: billing and fee inquiries; questions about account balance and/or
cost basis; quarterly statement questions; account performance/performance benchmark questions;
requests to discuss changes to portfolio objectives; inquiries about opening additional accounts,
transferring in additional money from outside accounts, or moving money between accounts;
contribution limits for 401K, Roth or traditional IRA; and requests for information on obtaining
copies of statements or tax documents.
While Referrers ordinarily are Clients’ first line contact for account administration, to the extent
that Clients wish to express a complaint or concern, such as about their Referrers or about Matson
Money, such complaints or concerns can be addressed directly to Matson Money or to their
Referrers. In the event that Referrers receive Client complaints or concerns, they will be instructed
to forward the complaint or concern and any other relevant information to Matson Money’s Chief
Compliance Officer (“CCO”). Matson Money will respond directly, or assist Referrers in
responding to such complaints or concerns, as we determine appropriate under the circumstances
and consistent with Matson Money policies and procedures. Referrers will be required to provide
us a copy of any written responses they send to Clients in response to such complaints. Clients can
contact Matson Money for other matters as well, but Matson Money may refer the matter to the
Referrer. While the discussion above relates to standard practices with respect to complaints or
concerns, it is important to note that Matson Money does not intend to prohibit or prevent any
individual from reporting possible violations of law or regulation or from providing related
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documents or information without prior notice to or approval from Matson, to any regulator, or
federal, state, or local governmental agency, including but not limited to the SEC or the
Commodity Futures Trading Commission. Matson Money does not intend to impair any
individual’s rights under whistleblower laws or limit any right to receive an award for information
provided to any government agency.
Under relevant contractual arrangements, both Matson Money and its Referrers have the right to
resign from the management of any Client account, and Matson Money has the right to terminate
its relationship with a Referrer. As noted above, other than accounts of employees, former
employees, friends, non-related entities, Referrers and certain family members or relationships of
such Clients, Matson Money does not generally manage accounts for Clients in the absence of a
Referrer relationship. Thus, except in cases where Clients of an Unaffiliated Referrer are
transitioning to a relationship with Matson Capital, in the event the relationship between Matson
Money and a Client’s Unaffiliated Referrer is terminated, we will, if requested or we otherwise
determine it to be appropriate, provide a list of names of other Referrers (which can include Matson
Capital) for the Client to consider if the Client wishes to continue to use Matson Money’s services.
Any such list should not be viewed as a recommendation of any Referrer. Clients of terminated
Referrers are provided with a period of time to select and contract with a new Referrer should they
wish to remain our Clients. Client accounts remain open and under management during this
transitional period unless Clients instruct us otherwise in writing.
Matson Money Advisory Programs
Our advisory programs are: (1) the Matson Fund Platform; (2) the Frontier Adjusted Portfolio
Program; and (3) Private Account Asset Allocation. Under the Matson Fund Platform, we invest
Client assets primarily through the Free Market Funds and can also invest in the Matson Money
Funds through certain variable insurance products. Under the Frontier Adjusted Portfolio
program, Client assets are generally allocated to one or more of the Free Market Funds, and
participating Client portfolios are adjusted annually to manage their risk profile over time. In
Private Account Asset Allocation, Client assets are primarily allocated within a family of no-load
mutual funds managed by Dimensional Fund Advisors LP (“DFA”), an unaffiliated, registered
investment adviser. DFA mutual funds are generally not available to individual investors with
smaller accounts except through the services of an investment adviser like Matson Money. See
Item 14, below, for additional information regarding DFA.
1. The Matson Fund Platform – Platform Advisory Service
Certain Clients utilizing some custodians can select an investment strategy and asset allocation
utilizing the Questionnaire discussed above, and Matson Money will assign each Client account
to one of its four investment strategies. Matson Money’s four investment strategies, with target
asset allocation ranges, are:
Investment Strategy
Aggressive Growth
Long-Term Growth
Balanced Growth
Income & Growth
Target Asset Allocation Range
Between 86% and 98% Equities, remainder in Fixed Income
Between 66% and 85% Equities, remainder in Fixed Income
Between 33% and 65% Equities, remainder in Fixed Income
Between 0% and 32% Equities, remainder in Fixed Income
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As a general matter, Clients can select a specific model asset allocation within the target asset
allocation range for their investment strategy. In certain cases, (e.g., certain retirement accounts
and accounts investing through certain insurance products), these selected portfolios must align
with the following model portfolios:
Model Portfolio
Aggressive Growth
Asset Allocation
95% equities / 5% fixed income
Long-Term Growth
85% equities / 15% fixed income
Long-Term Growth
75% equities / 25% fixed income
Balanced Growth
60% equities / 40% fixed income
Balanced Growth
50% equities / 50% fixed income
Balanced Growth
40% equities / 60% fixed income
Income & Growth
25% equities / 75% fixed income
Fixed Income
0% equities / 100% fixed income
Each model or investment strategy corresponds to one or a combination of investments in the Free
Market Funds or Matson Money Funds, depending on whether or not an insurance separate account
is involved, in percentages determined by Matson Money. Clients determine their investment
objectives and investment strategy combination through the Questionnaire process with their
Referrers, but are not otherwise permitted to impose restrictions on their accounts.
Each Fund we manage is a “fund of funds” that invests primarily in shares of other mutual funds
and exchange traded funds (“ETFs”) as permitted in accordance with certain rules adopted under
the Company Act. Each Fund pursues its respective investment objective by constructing an
investment portfolio that targets specified percentages of certain asset classes in the Fund’s
applicable investment category.
Clients who participate in the Matson Fund Platform generally can elect to invest their assets
through: (i) a single account invested in the Free Market Funds in accordance with one of the
investment strategies listed above; (ii) a single account holding a variable insurance product that
pursues the selected strategy by investing in the Matson Money Funds; or (iii) two accounts, one
of which invests in a Free Market Funds strategy and the other of which invests through a variable
insurance product. For example, a Client who has selected a 50%-50% Balanced Growth model
or investment strategy and invests through two accounts would hold approximately the same
percentages of the Matson Money Funds invested through the variable insurance product as would
be invested in an account with the same model or investment strategy that holds shares of the Free
Market Funds. As a result, a Client’s total assets would remain invested in essentially the same
manner and in approximately the same percentages dictated by the Client’s selected portfolio
whether the assets are invested solely in Free Market Funds, solely a variable insurance product or
in a combination of the two. Of course, Clients can have additional accounts for trusts, IRAs or
other personal planning purposes which implement any of the investment strategies or variable
insurance product accounts discussed above.
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Clients that wish to participate in the Matson Fund Platform generally enter into a tri-party
agreement with us and a co-advisor. Under these agreements, Matson Money is the only
discretionary adviser to the Client’s account. We are granted discretionary authority to invest
Client assets in the Funds based on Client responses to the Questionnaire and to use temporary
cash sweep vehicles as appropriate. The co-advisors serve as nondiscretionary advisers to the
Clients that they refer to us. The tri-party agreement covers the relationship between and among
Matson Money, the co-advisor and the Client. In the case of co-advisors that are state registered
and subject to the investment adviser laws of their state of registration, Clients generally are
required to execute a related addendum to the standard tri-party agreement. The various state
addenda contain language required by certain state regulators and are generally intended to clarify
or maintain certain Client rights under applicable state law.
Referred Clients could already be clients of a co-advisor, and it is the co-advisor’s responsibility
for determining whether it is appropriate and in their client’s best interest, and consistent with the
Referrer’s obligations to their client, to refer their client to Matson Money. After making this
determination and the referral, co-advisors typically assist Clients in completing the Questionnaire
and answer Clients’ portfolio and asset management questions as they arise. Co-advisors accept
primary responsibility for counseling Clients with respect to quarterly statements received from
Matson Money, and the progress Clients are making towards their financial goals. In addition, co-
advisors have the authority to terminate their relationship with Clients and Matson Money under
the tri-party agreement.
Clients of solicitors complete the Questionnaire with their solicitor and receive a solicitor’s
disclosure document as described more fully in Item 14, below. While solicitors also accept
primary responsibility for counseling Clients on their financial goals and portfolio results, they do
not enter into tri-party agreements with Matson Money Clients. We enter into separate,
discretionary agreements with these Clients.
Unless directed otherwise by the Client, we begin managing a Client’s account — i.e., performing
the asset allocation and investing in Free Market Fund shares or Matson Money Fund variable
insurance products in accordance with that allocation — as soon as sufficient assets are received
by the custodian selected by the Client. Although, if permitted by the custodian, a Client can
deposit freely tradable securities in their accounts to meet the minimum account size, we will
liquidate those securities positions and invest the proceeds in Fund shares (or variable insurance
products) in accordance with the Client’s investment strategy, which will generally result in
transaction costs. There are also likely to be tax consequences associated with this liquidation and
reinvestment process. Clients should consult with their tax professionals before depositing
securities in accounts we manage on their behalf.
As described in more detail in Item 13, below, each Client’s account is reviewed at least quarterly
and rebalanced as we determine to be appropriate. In addition, we can determine to re-optimize
or change asset allocations at any time for various reasons. Rebalancing or reallocation of a
Client’s assets also will generally involve transaction charges imposed by the custodian and could
result in adverse tax consequences.
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2. Frontier Adjusted Portfolio Program
Frontier Adjusted Portfolios are based on Clients’ expressed risk tolerance and time horizon as
expressed in the Questionnaire and communicated to their Referrers. They are not “target date”
portfolios based solely on a Client’s current age and projected retirement date. Clients enter the
program by choosing a starting portfolio in consultation with their Referrers. The starting portfolio
can be any model asset allocation within the target asset allocation range for any of the investment
strategies described above under the Matson Fund Platform discussion, so long as the starting
equities percentage is at least 1%. Frontier Adjusted Portfolio Program Clients are not currently
eligible to invest in the variable insurance products that invest in the Matson Money Funds. The
various investment strategies, from among which Clients can choose, vary based primarily on risk
characteristics defined as the amount of exposure to equity (greater risk) or fixed income (lower
risk) securities.
Clients must also choose an ending target asset allocation which can be any portfolio that is deemed
by us to be lower risk than their starting portfolio. Although not available as a starting portfolio,
a Client’s ending portfolio could be a portfolio that is one hundred percent fixed income. Clients
select in advance in the account agreement the total amount by which they want to seek to reduce
their risk over time. No matter which starting portfolio is initially chosen, target equity exposure
will be adjusted downward once every year over the Client’s specified time horizon, except as
described below. Matson Money determines the amount of the annual equity exposure
adjustments anticipated to be needed to attain the Client’s target portfolio at the end of the Client’s
specified time horizon. These annual equity exposure reductions must result in a portfolio with
target equity exposure reduced by between 1% and 5%.
A participating account will have its target equity exposure reduced once a year unless the Client
instructs us to hold the account at its then-current allocation, as described in the following
paragraph. We will provide notice to Clients before every annual adjustment, typically in the
Client’s fourth quarter report. Under normal circumstances, we expect all annual adjustments to
take place during the first quarter each year, unless instructed by the Client to hold at the then-
current allocation or terminate participation in the program. We expect to make annual
adjustments to all participating Client accounts during the same general time period.
If a Client experiences a life-changing event, the Client can opt to end the adjustment process and
hold the account at the then-current allocation. Moreover, Clients should be aware that the Frontier
Adjusted Portfolio Program does not guarantee that the Client will have sufficient retirement
income before or after reaching the ending portfolio. As with all investment strategies, Clients
could lose money. Use of the Frontier Adjusted Portfolio Program does not eliminate the Client’s
need to decide, in consultation with its Referrer, prior to investing and from time to time thereafter,
whether participation in the Frontier Adjusted Portfolio Program continues to be in the Client’s
best interest (e.g., continues to fit his or her financial situation, investment objectives, and tolerance
for risk). Clients should also note that transitioning to a more conservative portfolio (even a
portfolio consisting of one hundred percent fixed income) does not eliminate the risks normally
associated with investing. All investments have some level of risk, and although funds investing
in bonds and other fixed income securities are generally considered to be less risky than those
investing in equity securities/stocks, some types of bonds are riskier than some stocks. At any
time, a Client can terminate the Frontier Adjusted Portfolio Program and choose to enter the
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Matson Fund Platform described above. As discussed in the section on the Matson Fund Platform
above, Clients determine their investment objectives and appropriate portfolio combination
through the Questionnaire process with their Referrer, but are not otherwise permitted to impose
restrictions on their accounts.
3. Private Account Asset Allocation Program
The Private Account Asset Allocation Program is currently available only to Clients who have
certain unaffiliated variable annuities and to Clients of certain Referrers in our sole discretion. In
this program, we construct investment portfolios for asset allocation consisting primarily of shares
of various DFA no-load mutual funds. We identify Client investment objectives based on the
Questionnaire described above, and, as currently managed, each Client account is generally
assigned to one of the eight standard model portfolios outlined in the Matson Fund Platform above,
although older accounts could have different configurations. In the Private Account Asset
Allocation Program, each model portfolio typically represents direct investments in up to 15
different DFA mutual funds, rather than shares of the Free Market Funds or variable insurance
products with underlying investments in the Matson Money Funds. Most of the DFA mutual funds
we select are structured portfolios that invest in securities comprising a particular index, asset class
or segment of the market and are not actively managed. However, we can purchase actively
managed funds for Clients whose investment choices are limited due to their custodial or brokerage
arrangements.
Within the parameters of each model portfolio, we take into account information such as the
Client’s investment objectives, investment restrictions and financial situation as articulated in their
Questionnaire responses and can substitute different funds for certain accounts based on such
Client information. Clients are permitted to impose reasonable restrictions on the management of
their accounts. Clients should inform us if any changes occur in their investment objectives or
financial situation, or if they wish to impose reasonable restrictions.
When imposing reasonable restrictions for their accounts, Clients can request that particular
securities or types of securities not be purchased, or that such securities are to be sold if held in the
account. However, Clients cannot request that particular securities be purchased for their accounts.
Moreover, Clients should note that it is not possible for us to influence or change the mix of
portfolio securities held by any underlying mutual fund, variable insurance product or other pooled
investment in which Client accounts are, or could in the future be, directly or indirectly invested.
Restrictions can be requested only at the Client portfolio level, i.e. whether or not the Client’s
portfolio is permitted to hold a specific fund, not with respect to any investments held inside a
fund. We reserve the right, in our sole discretion, to reject any account for which unreasonable or
overly restrictive conditions are requested. With very rare exceptions (pursuant to Client requests),
securities held in a Client portfolio will not be placed or traded on margin. In addition, for accounts
with managed assets under $50,000, we could determine to purchase shares in as few as 1-5 funds
per account.
As described in more detail in Item 13 below, each Private Account portfolio is reviewed at least
quarterly and rebalanced as we determine to be appropriate. In addition, we could determine to
re-optimize or change asset allocations at any time based on economic research concerning the
correlation between various asset classes or for other reasons. Rebalancing or reallocation of a
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Client’s assets will often involve transaction charges imposed by the custodian or result in adverse
tax consequences.
Custodial Arrangements for All Matson Money Advisory Programs
Clients can select among custodians with whom we have entered into arrangements to service our
advisory programs (the “available custodians”). We conduct periodic due diligence reviews on
these custodians as discussed in Item 12, below. As a result, the list of available custodians could
change from time to time.
Clients must open their custodial accounts with one of the available custodians. Choices could be
further limited based on whether or not their accounts are subject to the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). Clients with non-ERISA accounts must
custody the assets we will manage with either Axos Clearing (“AXOS”), Charles Schwab
Company (“Schwab”), and/or Pershing LLC (Pershing Advisor Solutions) (“Pershing”). Clients
participating in the Private Account Asset Allocation Program must custody assets to be managed
by us with AXOS or Schwab. For these Clients, we typically purchase shares of DFA mutual
funds and other investments through the broker-dealers affiliated with these custodians. Please
see Item 12, below, for further information.
For Client accounts subject to ERISA (like company retirement plans), assets must be custodied
at Ascensus Trust (“Ascensus”), Matrix Trust Company, Charles Schwab Trust or BPAS Trust
Company of Puerto Rico (“BPAS”), and either Ascensus, Professional Capital Services/Aspire
(“PCS/Aspire”), Alliance Benefit Group or BPAS must serve as their recordkeeper. Additionally,
401(k) accounts can select AXOS as their custodian and recordkeeper. AXOS uses PCS/Aspire as
their recordkeeping service provider. For 403(b) plans, Clients must select MG Trust (also known
as Matrix Trust Company) as the custodian and PCS/Aspire as their recordkeeper. In addition to
participating in the 403(b) markets of states that do not require pre-approval, the Free Market
Funds have been approved by the states of California and Texas to serve as investment vehicles
for the 403(b) plans of state and local government entities organized in those states.
We generally begin investing assets transferred to Client accounts as soon as sufficient assets are
received by the custodian. Although Clients can deposit freely tradable securities in their accounts
to meet the minimum account size, we will liquidate those securities positions, at the Client’s risk
and expense, and invest the proceeds in securities consistent with the Client’s investment strategy.
Matson does not endeavor to manage such assets in Client accounts and generally will dispose of
them as soon as practicable following their deposit in the Client account. Clients should understand
that this liquidation could result in sales of such holdings at disadvantageous time(s) or price(s),
which could lead to Clients experiencing investment losses and/or adverse tax consequences.
Clients also should be aware of the potential for adverse tax consequences associated with this
liquidation and reinvestment process and should consult with their tax professionals before
depositing securities in accounts we manage on their behalf.
We can use cash sweep vehicles sponsored by any of the available custodians, or their affiliates,
to the extent we believe such use to be appropriate. In deciding which custodian or affiliated
brokerage firm to select, Clients should recognize, as noted throughout this Brochure, that the
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custodians and/or their affiliated broker-dealers often provide benefits to us. Please see Items 12
and 14, below, for additional information.
We have reviewed and selected the available custodians, which also have affiliated broker-dealers,
for use by our Clients, but we are not affiliated with either the custodians or their affiliated broker-
dealers. Clients’ relationships with their custodians include the authority to request distributions
from or to liquidate the custodial account. As an unaffiliated, non-custodying adviser, Matson
Money is not a signature guarantor. In addition, as a non-custodying adviser, we are only
authorized to direct a Client’s custodian to purchase investments in exchange for assets held in the
account, exchange assets held in the custodial account for other investments we discretionarily
recommend, or sell securities in the account in exchange for cash. We cannot direct your custodian
to distribute assets in your account for any other reasons without your express approval.
Matson Money does not obtain or accept any Client’s custodial account login credentials or
password information and strongly advises Clients against providing such information to any
Referrer. Providing this information to your Referrer would give your Referrer direct access to
the assets in your account and could facilitate misappropriation. Matson Money is not responsible
for any losses you suffer as a result of giving such information to your Referrer. Matson Money
seeks annual certification from Referrers concerning certain matters related to accessing Client
accounts.
To seek to heighten the security of Client assets, Matson Money has a policy against facilitating
requests, either from Clients or their Referrers, to transfer your account assets from your custodial
account to any party other than to you at your address of record or to an account in your name at
another custodial institution once you have provided us with documents from the new custodian
signed by you. Clients can, of course, contact their custodians directly to facilitate transfers,
distributions or liquidations from their custodial accounts. Matson Money will not be responsible
for any losses associated with any such Client-directed transfers, distributions or liquidations.
Clients making such requests should notify us of any assets being removed from their Matson-
managed portfolios to avoid the possibility that Matson Money invests assets intended for transfer.
To seek to further increase the security of Client accounts, Matson Money has implemented
additional custody procedures. If a custodian contacts us about an unverifiable or suspicious
request to distribute assets from a Client account, our Operations Department will seek to contact
you directly by phone at your phone number on record with Matson Money to confirm that you
actually requested the transaction. The Operations Department will attempt to confirm that the
person called is the account holder. Methods of verifying account holders will vary.
If a withdrawal request flagged as potentially suspicious is properly confirmed, you typically will
be asked either to submit freshly executed paperwork directly to the custodian or Matson Money,
not the Client’s Referrer, or to contact the custodian directly. We will provide Clients with contact
information for the custodian. If you disavow knowledge of the suspicious withdrawal request or
the request otherwise is not properly confirmed, the Operations Department will notify the CCO
in order to facilitate appropriate communication with the custodian. In addition, if a disavowed or
otherwise unconfirmed withdrawal request originated from your Referrer, the CCO or his designee
will be responsible for following up with the Referrer.
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These procedures apply to unverified or suspicious transactions involving Client requests to
withdraw assets, initiate a systematic withdrawal plan (“SWP”) or alter a currently effective SWP
amount. These procedures do not apply to monthly or other periodic payments made to Clients by
custodians under an established SWP, because these transactions are between the Client and the
custodian and do not involve Matson Money. In addition, these procedures are inapplicable to
withdrawals designed to transfer Client assets from an existing account to another existing account
in the same Client’s name, such as an IRA or SEP-IRA.
Matson Money Canadian Sub-Advisory Program
In Canada, Matson is currently registered as a portfolio manager in Ontario and British Columbia.
However, Matson is in the process of deregistering with Canadian securities authorities. Matson
currently has no assets under management in connection with its Canadian registration and has no
present plans to provide investment advisory services that would require such registration.
Educational Products
We also sell educational and client coaching products to Unaffiliated Referrers. These products
will also be available to Matson Capital at no charge. These products include pamphlets, books,
audio compact disks, DVDs and downloadable audio and/or video files of Matson Money and/or
other media. Referrers are required to attend Matson Money-produced training conferences, some
of which rely on these educational products.
In addition to our primary business, we also publish investor education materials. These materials
are sold to the general public, to persons being trained to solicit advisory clients for us, as well as
to existing Referrers. In particular, we publish “Main Street Money: How to Outwit, Outsmart,
and Out-invest Wall Street’s Biggest Bullies,” written by Mark Matson, CEO of Matson Money,
which is available to the general public and, among other things, describes the Matson Money
investment philosophy. Mark Matson is also the author of “Experiencing the American Dream:
How to Invest Your Time, Energy, and Money to Create an Extraordinary Life,” published by
Wiley, which is also available to the general public and, among other things, describes the Matson
Money investment philosophy.
Matson Money Brand Ambassador
Unaffiliated Referrers who have entered into a Co-advisor Agreement with Matson Money can
also choose to enroll in the Matson Money Brand Ambassador program under an additional
separate Brand Ambassador Agreement with Matson Money. Matson Money is not affiliated with
Brand Ambassadors or the firms with which they are associated. All Brand Ambassadors, and
their associated firms, are independent contractors, not employees or agents of Matson. A Brand
Ambassador can use Matson’s licensed marks in connection with the operation of its business as
an investment adviser, and Matson grants the Brand Ambassador a license to use the licensed
marks, subject to the terms and conditions of the Licensing and Operational Consulting Services
Agreement (“Brand Ambassador Agreement”). In addition, the Brand Ambassador retains Matson
to provide certain operational consulting services in connection with the Brand Ambassador’s
business operations and use of the licensed marks, and Matson Money provides such Operational
Consulting Services which includes additional training and coaching, subject to the terms and
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conditions of the Agreement. Matson Money receives compensation for each Brand Ambassador
Agreement of approximately $50,000 to cover the cost of creating branded assets, like films,
presentations, logos, and other various marketing material, as well as additional services like in
depth training and coaching for leading various investor training programs. Some additional
expenses can be charged for additional services. The nature of the relationship does not infer any
endorsement of either party by the other. Each party in this arrangement is subject to their own
regulatory review and constraints which could differ from those to which the other is subject.
Matson Money Blue©, an eMoney-hosted Data Consolidation Platform
Matson Money provides Clients with on-line access to their Matson Money account statements
and other Client account information. In addition, Matson Money also provides, through eMoney
Advisor, LLC (“eMoney”), its Matson Money Blue© service, a web-based platform for the
consolidation and maintenance of personal financial information, including bank, brokerage,
insurance and managed account statements plus legal documents like wills, trusts, guardianship
and other materials, in a single location. As noted on its website, eMoney provides financial
advisers and their clients with “Client data aggregation, needs-based analysis, online document
storage, and marketing communication tools” all in a single platform (emoneyadvisor.com).
Referrers can choose to access Matson Money Blue© by reimbursing Matson Money for access
to the platform at a reduced rate from revenues received for managing Client accounts or by paying
for their own access. In either case, existing Clients of Referrers who participate in the program
will have free access to their own data storage space with no increase in existing advisory fees.
Referrers who do not choose to pay for access themselves either by reimbursing Matson Money
for reduced rate access or purchasing their own access directly from eMoney will not be able to
provide their existing Clients with access to Matson Money Blue©. However, as discussed below
under “Fees and Compensation” (Item 5), a Referrer could charge new Clients higher fees in order
to recoup the Referrer’s eMoney access fees. In order to use the platform, Clients and Referrers
must enter into a standardized written Terms of Service Agreement with eMoney. This program
creates an inherent conflict of interest as a result of Referrers’ ability to see a complete picture of
each participating Client’s assets, including potential access to Clients’ nonpublic personal
information. See Item 11, below, for a discussion of the conflicts. In addition, Matson Money
warns Clients not to provide Referrers with their personal log in or password credentials for this
platform or for any asset-bearing account for which statements are stored on the platform.
Clients who choose to participate in the data storage platform should understand that Referrers
who leave the Matson Money program, whether voluntarily or involuntarily, will not be permitted
to access or move any Client data upon termination. Clients whose Referrers leave the Matson
program will be able to continue to access their stored data as long as they remain Clients of
Matson Money by entering into a relationship with a new Referrer. Clients who choose to
terminate their relationship with Matson Money at any time for any reason can seek continued
access to their data directly from eMoney. Since the data platform is maintained by eMoney, not
by Matson Money, we are unable to provide either electronic or hard copy downloads of
documents to former Clients. However, eMoney has represented that they will, upon written
request from a Client, transfer the Client’s stored data electronically to another money manager if
such manager has entered into an agreement with eMoney to provide its own clients with a data
storage platform, and such data is still stored by eMoney. If no such relationship exists, we
understand that eMoney will provide former Clients with a hard copy of their personal data upon
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written request in accordance with applicable law assuming that the information is still stored on
the eMoney platform. However, Matson Money will not be responsible for any fees associated
with former Clients’ requests to eMoney to move their stored documents, whether in electronic or
hard copy format, upon termination of their relationship with us.
Other Information
As of June 30, 2025, we had USD $11,082,383,293 in assets under management, all of which we
advise on a discretionary basis. To avoid the appearance of double counting assets under
management, this figure does not include direct assets under management for the registered
investment companies (“RICs”) Matson Money advises, although these assets are included as
regulatory assets under management in Item 5(D)(3) of our Form ADV, Part 1A.
As described above, Clients can deposit freely tradable securities in their accounts, but as a
standard practice, we will liquidate those securities positions, at the Client’s risk and expense, and
invest the proceeds in securities consistent with the Client’s investment strategy. However, a Client
could request to hold certain securities or other property for which we do not provide investment
advisory services (“Unsupervised Assets”) in their custody, brokerage, or managed accounts.
Clients doing so generally are asked to confirm to us, in writing, the identity of any Unsupervised
Assets. Failure to do so generally will result in the assets being subject to liquidation, as previously
described. We do not provide investment advisory services of any kind with regard to
Unsupervised Assets, nor do we take such Unsupervised Assets into account when rendering
advice with respect to a Client’s account. We receive no investment advisory fee on Unsupervised
Assets, even if the Unsupervised Assets are held in an account intended to include managed assets
only. Once a Client has designated any assets as Unsupervised Assets, we will have no duty or
responsibility with respect to the Unsupervised Assets, although Clients have all recourse available
under applicable law. We will request the Client to transfer Unsupervised Assets to an account not
managed by Matson Money.
Item 5 – Fees and Compensation
Clients are assessed fees at different levels and in different ways depending upon the program(s)
in which they participate.
Matson Fund Platform & Frontier Adjusted Portfolio Platform
Clients participating in the Matson Fund Platform and the Frontier Adjusted Portfolio Platform
ultimately bear all Fund-related fees and expenses, including brokerage fees and operating
expenses, as well as the expenses derived from the underlying mutual funds in which the Free
Market Funds or Matson Money Funds invest. Assets invested in shares of the Funds are subject
to embedded advisory and other fees and expenses, as set forth in the relevant prospectus. These
fees are paid by the Funds, but ultimately borne by investors. We receive a maximum annual fee
rate of 0.50% on each Fund’s average daily net assets as described in each fund’s prospectus. As
funds of funds, the Matson Funds invest in shares of other registered investment companies.
Advisers to the underlying funds, including DFA, are paid an advisory fee by each underlying fund
they manage. Thus, Clients bear their asset-based share of the fees and expenses of each
underlying fund as well as of the Free Market Fund series or Matson Money Fund series in which
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their assets are invested. Neither we, nor any other party, receive a sales load in connection with
Client investments in the Funds. Matson Money does not “double dip” advisory fees, meaning
that Clients do not pay Matson Money any separate advisory fee to participate in the Matson Fund
Platform or the Frontier Adjusted Portfolio Platform above or beyond the advisory fees charged to
the Funds. As noted below, however, our affiliate Matson Capital charges advisory fees to its
clients, and Matson Capital clients may participate in the Matson Fund Platform or Frontier
Adjusted Portfolio Platform and bear the Fund-related fees and expenses discussed above in
addition to advisory fees paid to Matson Capital.
Clients pay advisory fees to Referrers, including Matson Capital, separate and apart from the fees
and expenses associated with the Funds. These fees are collected by Matson Money and remitted
to Referrers. Matson Money retains no portion of these fees. Historically, these fees generally
ranged from 0.25% to 1.40% of client assets under management; however, effective 2018, Matson
Money reduced the maximum allowed Referrer fee for all new clients to 1.20% of client assets
under management moving forward. This Referrer fee is agreed to either in the co-advisor’s tri-
party contract or the separate Matson Money contract for solicited clients. These fees are charged
quarterly in advance and are based on quarter end values of Client’s account(s). In addition to the
Referrer fees described above, the Referrer may receive certain benefits, such as books, other
materials and/or discounted fees, in connection with training programs sponsored by Matson
Money.
For non-ERISA accounts, we typically automatically debit 100% of the Referrer fees from the
Client’s account and pay that amount to the Referrer. We comply with the requirements of the
Custody Rule, Rule 206(4)-2 under the Investment Advisers Act of 1940, as amended (“Advisers
Act”) with respect to automatic deduction of Referrer fees. See Item 15, “Custody,” below, for
further information. We are also willing, upon request, to consider agreements under which the
Client pays its Referrer fee directly to the Referrer. After our approval, such an arrangement can
be made between the Client and the Referrer, with notice to us. This fee compensates the Referrer
for services including maintaining the Client relationship, ensuring that the Questionnaire remains
up-to-date, and responding to Client inquiries. Although we can collect fees for and remit fees to
Referrers, we do not retain any portion of the fee paid, directly or indirectly, to the Referrer. Not
every Referrer charges the same fee, and a Referrer could charge different fees to different Clients.
Clients who invest in the Free Market Funds or insurance policies invested in the Matson Money
Funds through particular Referrers could pay lower fees to their Referrer than other Clients who
invest in the same Funds through other Referrers.
For ERISA accounts, like company retirement plans and 403(b) accounts, the Referrer fee is
typically debited by a third-party custodian selected by the plan and may be paid directly to the
Referrer. We do not retain any portion of the Referrer’s fee on ERISA accounts, and we do not
debit the fee from the accounts. However, we do instruct the custodian on the amount to be
debited.
For ERISA accounts in Puerto Rico using BPAS, Referrer fees are calculated by BPAS. These
fees are collected by BPAS and paid directly to the Referrer. Matson receives no portion of these
fees. These fees are collected and paid monthly in arrears by BPAS.
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Private Account Asset Allocation
Private Account Asset Allocation Clients pay fees generally in line with the following
representative fee schedule. We can negotiate fees and the timing of payment for Clients investing
over $1 million with Matson Money. Fees for Clients and the timing of payment could be
negotiable under special circumstances in our discretion.
Assets Under Management
First $500,000
Annual Rate
2.00%
Next $500,000
1.00%
Next $3 million
0.75%
Over $4 million
0.50%
Under the Private Account Asset Allocation Program, we pay Referrers a portion of the advisory
fee we receive from the Client(s) that they have referred to us.
In the Private Account Asset Allocation Program, we sometimes enter into arrangements to
manage the accounts of Referrers and their immediate families for reduced fees, based on the
amount of assets a Referrer has referred to us. We also provide our Private Account Asset
Allocation investment advisory services to certain Referrers at low or no cost to themselves and at
reduced costs to family members. Specifically, if a Referrer referred at least $20 million in Client
assets to us, we would manage the Referrer’s account at no charge and would charge 0.5% on all
assets under management in the accounts of the Referrer’s immediate family. At this time, we
offer the Private Account Asset Allocation Program only on a very limited basis as described
above. However, Referrers already participating in the program or whose accounts fall within the
limitations can still participate, at Matson’s sole discretion. We can change the amount of the
reduced fee and alter the amount a Referrer must refer in order to receive free services and reduced
fees for members of his or her immediate family in our discretion.
Lower fees for comparable services could be available from other sources. Some Clients could
pay lower fees than the fees stated above for the same services. Also, some accounts could be
under historically different fee arrangements than the representative fee schedule set forth above.
General Information Applicable to Fees
Whether calculating Referrers’ fees under any program or Matson Money’s fee under the Private
Account Asset Allocation program, calculations are based on the value of your assets under
management by Matson Money. For purposes of calculating your fee, we value publicly traded
securities at the current market price, and value annuities and life insurance contracts at their
accumulated value.
Clients and Referrers should note that advisory fees paid to Referrers cannot be adjusted upward
as a result of an existing Client’s decision to participate in Matson Money Blue© after the Client’s
Referrer decides to access the program. However, Referrers could decide to charge prospective
Clients higher fees than other Referrers charge similarly situated Clients in order to recoup their
eMoney access fees prior to entering into an investment management agreement. In no event,
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however, is any Referrer permitted to charge more than the maximum Referrer fees established by
Matson Money for any of our advisory services as disclosed in this Brochure.
All fees collected by us, whether for Referrers or for Matson Money, are payable quarterly in
advance in increments of one-fourth the annual rate. Fees are generally based upon the value of
account(s) associated with the Client as of the last business day of each quarterly period. However,
when a Client adds assets to, or withdraws assets from, an account during the quarter, we refund a
portion of your fee for withdrawals (on a prorated basis), and we charge an additional fee for
additions to your account (also on a prorated basis). We will make any applicable refunds or
collect additional fees within 90 days of our receipt of notice of each withdrawal or addition.
For those company retirement plans using BPAS, fees are calculated and collected by BPAS, and
payable monthly in arrears in increments of one-twelfth the annual rate. Fees are generally based
upon the value of an account as of the last business day of each monthly period.
For fees collected by us, a Client’s initial fee is based on the value of the account(s) contributions
at the time of inception of our relationship with the Client and is prorated for the number of the
days remaining in that quarter. In addition to the prorated fee, the initial fee would also include
quarterly fees based upon the value of account(s) associated with the Client as of the last business
day of each quarterly period. In calculating the initial fee, we consider the inception date to be the
date(s) a Client’s assets first become available for us to manage. Sometimes, a new Client’s assets
become available for us to manage on various dates during the first quarter. This can happen, for
example, due to difficulties in transferring assets to a new custodian. In these instances, we charge
an initial fee at the time of each contribution, prorated from the date the contributed assets become
available until the end of the quarter.
Example: If a portion of an account’s assets become available for management on
December 15 of a given year and another portion of the account’s assets become
available for our management on February 15 of the following year, we will base
our first fee on the value of the assets placed under management on December 15
and prorate that amount for the sixteen days remaining in the quarter. We will
charge an additional fee on assets placed under management on February 15 and
prorate that fee for the 44 days remaining in that quarter. Thus, during the first
quarter of the following year, the account will be paying a fee for the entire quarter
on the value of the assets under management on December 31 of the prior year, and
a prorated fee on the additional assets from February 15.
Our standard Client agreements generally include authorization allowing Matson Money to
automatically deduct fees, whether for us or for your Referrer, from your custodial account.
However, Clients can pay fees directly by check or credit card in our discretion. Fees are payable
within thirty days of receipt of an invoice.
Under most circumstances, the terms of a Client’s variable annuity or insurance investment do not
permit withdrawal of fees from the Client’s variable annuity or insurance investment account. In
these circumstances, we request that the Client: (1) open a separate account at the Client’s
custodian, designating us as the discretionary manager, with sufficient assets to cover billing for
the variable annuity or insurance investment(s) we manage; and (2) authorize payment of our fees
19
for managing the variable annuity or insurance investment(s) from this separate account. This
account is treated as a related, fee-based account and managed pursuant to our asset allocation
methodology. The fee charged to this related account includes the asset value of the variable
annuity or insurance contracts even though these assets are not technically in the account. Clients
of the Matson Fund Platform whose insurance investments include the Matson Money Funds are
not billed a Matson Money advisory fee on the portion of insurance so invested, but are billed
Referrer fees on the value of such assets. Fees charged to the account where such assets actually
reside is reduced by an equivalent amount. Similarly, with Client authorization, we will agree to
bill fees owed by IRA accounts to related non-IRA accounts. Assets in all related accounts are
stacked for purposes of attaining fee breakpoints across all related accounts.
For all Matson Money advisory programs, assets invested in mutual fund shares, including shares
of the Matson Funds, or other commingled investment vehicles such as ETFs, variable annuities
or money market funds, are included in calculating the value of the account for purposes of
computing Referrers’ fees. The same assets are also subject to additional advisory and other fees
and expenses, as set forth in the prospectuses of those mutual funds or other commingled
investments. These additional fees are paid by the investment vehicle, but ultimately borne by
investors. For Clients of the Matson Fund Platform and the Frontier Adjusted Portfolio Program,
Clients’ advisory fees, none of which are retained by Matson Money, are intended to compensate
Clients’ Referrers (which could include Matson Money’s affiliate, Matson Capital). However,
Clients also pay the advisory fees embedded in each mutual fund or commingled investment
vehicle, including the advisory fee embedded in the Matson Funds, which are intended to
compensate the managers of the funds. Thus, Clients, in effect, pay two levels of advisory fees.
For Clients of the Private Account Asset Allocation Program, a portion of the advisory fee charged
by Matson Money is retained by Matson Money. However, to the extent that we invest any Private
Account Asset Allocation Client’s assets in shares of the Matson Funds, we do not “double dip”,
or include those assets, when calculating Matson Money’s portion of the Client’s Private Account
Asset Allocation advisory fee.
Educational Products and Other Advisory Services
The educational and Client coaching products that we sell to Unaffiliated Referrers can cost up to
$50,000. These include training courses for Referrers associated with their participation as co-
advisors or solicitors in the Matson Money advisory programs, some of which are required by
Matson Money prior to permitting participation as a Referrer.
Additional Expenses
Neither Matson Money’s advisory fees (as applicable) nor Referrer’s fees include brokerage
commissions, transaction fees, custodial fees, fees associated with underlying products such as
mutual funds (including the Funds) or ETFs held in Client accounts, and other related costs and
expenses, all of which are incurred by the Client. Please refer to Item 12, below, for additional
information regarding the factors we consider in selecting broker-dealers for Client transactions,
and in determining the reasonableness of their compensation.
Custodians may charge each account a periodic asset-based fee (“ABP Service Fee”) for each
account, based on the amount of certain assets in each account to which asset-based pricing
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(“ABP”) applies. Custodians charge ABP Service Fees generally in lieu of transaction-based
fees and commissions for brokerage services to ABP accounts. Matson Money’s and the
Referrer’s management fees are separate and distinct from fees, commissions, transaction charges,
or other costs charged by an account holder’s brokerage firm or custodian. The ABP Service Fee
is determined by multiplying the account value by the annual ABP rate, which is .06% (six basis
points) per annum for Schwab, AXOS, and Pershing. Custodial fees, including ABP Service Fees,
refer to charges assessed by these financial institutions for managing and safeguarding
Clients’ assets. These fees cover the operational expenses incurred by the custodian while
providing their services, including safeguarding the account holder’s money, executing trades and
providing reports. ABP Service Fees are calculated by the custodian and debited directly from the
account by the custodian, at least quarterly.
Additional Information
We do not receive any compensation from DFA or Blackrock in exchange for allocating Client
assets among various DFA mutual funds or iShares ETFs. See Item 14, below, for additional
information. We do not charge fees to Matson Money employees for management of their
accounts, and we could charge a reduced fee to Matson Money employees’ family members and
friends. However, all Matson Money employees, their family members, and friends who invest in
the Matson Funds invest on the same footing as all other shareholders. In addition, Referrers and
their family members who invest in the Matson Funds invest on the same footing as all other
shareholders.
Clients can terminate their advisory agreements with us on 30 days’ written notice. Any prepaid
fees will be refunded on a pro-rata basis upon termination.
Item 6 – Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees to any Clients. Moreover, based on our investment
strategies, we generally do not face side-by-side management issues for any other reasons. Our
asset allocation advisory strategy makes use of investment products not directly dependent on
market price (i.e., mutual funds and certain insurance products) and is used for all Clients. In
addition, although Clients pay differing fees to their Referrers, we receive roughly equivalent
advisory fees from Clients because we are primarily compensated through the asset-based advisory
management fee embedded in the Matson Funds.
Item 7 – Types of Clients
As noted in Item 4, above, our Clients include individuals, high net worth individuals, pension and
profit-sharing accounts, corporations and other business entities, including other investment
advisers. We also manage the Matson Funds, which are six mutual funds described in more detail
in Item 4, above.
The Matson Fund Platform, the Frontier Adjusted Portfolio Program and the Private Account Asset
Allocation Platform have no minimum investment requirements. However, only existing clients
of the Private Account Asset Allocation Platform can open new accounts in that platform.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
As described in Item 4, above, the investment strategy we use in managing Client accounts is an
asset allocation strategy using the Free Market Funds (for the Matson Fund Platform and the
Frontier Adjusted Portfolio Program) or other no-load mutual funds (for the Private Account Asset
Allocation Program), primarily mutual funds offered by DFA. We also use ETFs offered by DFA
as well as iShares. As noted in Item 4, since the creation of the Matson Money Funds, our
dedicated insurance product-related mutual funds, Clients of the Matson Fund Platform can also
invest in the Matson Money Funds as underlying investment options of variable insurance products
offered by TIAA-CREF.
If you have existing securities in your portfolio when Matson Money begins managing your
account, we will request that you sell those securities, or allow us to instruct your custodian to sell
them on your behalf, in order to make funds available for us to purchase the mutual fund shares or
other commingled investment vehicles that align with your identified objectives and strategies.
Unless these assets closely resemble mutual fund products that fit within our investment
philosophy and your investment objectives, Matson Money does not charge an asset-based
management fee on legacy assets held in Client accounts. See discussion of “Unsupervised
Assets” in “Other Information” in Item 4, above.
We utilize Modern Portfolio Theory, Efficient Market Hypothesis, and interpretations of the
Fama/French Five Factor Model to create and manage portfolios that fall on an efficient frontier.
As discussed in Item 13, below, Client accounts investing according to these portfolios are
typically reviewed on a quarterly basis and rebalanced as needed. We seek to make asset allocation
decisions based on academic and long-term market research related to the manner in which various
asset classes have performed and the correlation of their performance over time, rather than based
on current market or economic conditions. We do not rely on market timing, stock picking or track
record investing techniques.
We use computer software from Morningstar that generates hypothetical portfolios based on asset
class correlations. Morningstar software could be updated as frequently as monthly or quarterly,
but at least annually. We also use DFA-provided software that analyzes mutual funds and index
funds on a risk-adjusted basis and is updated monthly. These hypothetical portfolios are used in
various Matson Money marketing materials to demonstrate the availability of market returns, but
are neither designed nor intended to represent actual Matson Money performance. Matson Money
also has composite portfolios showing actual performance of composites of Client accounts which
are measured consistent with Global Investment Performance Standards (‘GIPS’) and are
independently verified by a third party. Clients and prospects who receive these composites should
review all related disclosure, including that, among other things, past performance is no guarantee
of future success.
Our investment strategy involves asset allocation with periodic rebalancing and/or re-optimization
of portfolios and target allocations as needed. Each Client’s account is invested in accordance
with the Client’s asset allocation strategy. Upon opening an account, we invest your assets in
mutual funds or ETFs targeting certain asset classes, or in some cases certain indexes or segments
of the market, or cash items, based on target percentages of the total assets in the account. As
markets fluctuate and values of account holdings change, the amounts actually allocated to each
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asset type in the account will either exceed or fall below the original target allocations. We
periodically rebalance or adjust the account holdings back to the original target. However,
rebalancing is not a constant activity. As a result, between rebalancing, asset allocations will often
drift away from their targets over time. When we rebalance accounts, we generally sell holdings
that have become overweighted to buy other holdings that have percentage weights that are below
their targets. Our strategy is to be positioned in various asset types so that as asset values change,
accounts are positioned to take advantage of the change.
In addition to this periodic rebalancing, our discretionary authority also permits us to reallocate
assets in Client accounts. In a reallocation, we change the target percentages that some or all of
the asset classes or types will have relative to the total account. Reallocations occur with less
frequency than rebalancing. As described in Item 4, with respect to the Frontier Adjusted Portfolio
Program, annual reallocation is a program requirement over the Client’s specified time horizon.
Thereafter, the account will not be reallocated, i.e., target percentages will not change. However,
we retain discretion to re-balance such portfolios as needed to position those accounts
appropriately.
Risk of Loss
Investment returns are not guaranteed, and our Clients could lose money on their investments. It
is very important that Clients work with their Referrers to help understand their risk tolerance.
Investing in securities involves risk of loss that Clients should be prepared to bear as a result of
idiosyncratic and systemic risks from many sources, such as: particular issuers, market sectors,
economic and market conditions, exchange rules and other regulatory initiatives, political
developments, governmental intervention, currency fluctuations, trade policy, natural disasters,
social unrest, kinetic and non-kinetic (e.g., cyber or electronic) warfare involving state and/or non-
state actors, other cybersecurity events, epidemics, pandemics and other health-related
emergencies and other unpredictable events, amongst others.
Clients’ investment performance will depend upon how their assets are allocated and reallocated
according to their investment strategy and target asset allocation, and upon the portfolios Matson
Money creates and manages to implement such allocations, as discussed above. Asset allocation
decisions can result in investment losses. Similarly, it is possible that Matson Money’s efforts in
the creation and management of portfolios to implement asset allocations will not have the
intended results and could result in investment underperformance or loss.
Clients who choose to invest in equities will have a percentage of their investments allocated to
funds investing in small and value stocks, including micro-cap securities. Securities of small
companies are often less liquid than those of large companies, and this could make it difficult to
sell a small company security at a desired time or price. As a result, small/micro-cap company
stocks often fluctuate relatively more in price. In general, smaller capitalization companies are also
more vulnerable than larger companies to adverse business or economic developments and they
frequently have more limited resources. There is a risk that value stocks will perform differently
from the market as a whole, and following value-oriented investment strategies could cause Client
portfolios to underperform equity funds that use other investment strategies.
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Clients in Matson-managed strategies with allocations to equities are invested indirectly through
mutual funds with underlying investments in foreign securities, including emerging markets.
These investments can be affected unfavorably by a number of events, including changes in
currency rates or exchange control regulations, trade policy, political or social instability, or
military conflict or other similar developments in the particular foreign country or region, as well
as government and market responses to such events. Without limitation, these can include the
imposition of sanctions, nationalization, expropriation or confiscatory taxation, currency blockage,
market disruptions, political changes and security suspensions. The type and severity of sanctions
and other similar measures, including counter sanctions and other retaliatory actions, that could be
imposed could vary broadly in scope, and their impact is impossible to predict. These types of
measures can include, but are not limited to, banning a sanctioned country or certain persons or
entities associated with such country from global payment systems that facilitate cross-border
payments, restricting the settlement of securities transactions by certain investors, and freezing the
assets of particular countries, entities or persons. The imposition of sanctions and other similar
measures could, among other things, result in a decline in the value and/or liquidity of securities
issued by the sanctioned country or companies located in or economically tied to the sanctioned
country, downgrades in the credit ratings of the sanctioned country’s securities or those of
companies located in or economically tied to the sanctioned country, currency devaluation or
volatility, and increased market volatility and disruption in the sanctioned country and throughout
the world. Certain investments could be prohibited and/or existing investments could become
illiquid (for example, in the event that transacting in certain investments is prohibited, securities
markets close, or market participants cease transacting in certain investments in light of
geopolitical events, sanctions or related considerations), which could render any such securities
unmarketable for an indefinite period of time and/or could cause other securities to be sold at a
disadvantageous time or price. More generally, investments in emerging markets frequently
develop unevenly and might never fully develop. Furthermore, emerging securities markets tend
to have lower trading volumes and less liquidity than developed markets.
Matson Money investment strategies utilize various fixed income asset categories. Because the
value of Client investments in fixed income will still fluctuate, there remains the risk that Clients
will lose money. Even a long-term investment approach cannot guarantee a profit. Economic,
political, and issuer-specific events will cause the value of fixed income securities owned by
Matson portfolios to rise or fall. Fixed income securities are also subject to credit risk, or the risk
that the issuer of a security is unable to make interest payments and/or repay principal when due.
A downgrade to an issuer’s credit rating or a perceived change in an issuer’s financial strength can
affect a security’s value, and thus, impact the investment portfolio’s performance. Fixed income
securities are also subject to interest rate risk because a change in market interest rates could
adversely affect the value of fixed income securities. When interest rates increase, the value of
fixed income securities generally will fall, and longer-term securities generally will be affected to
a greater degree.
In addition, due to the fact that Matson Money’s fixed income strategy can utilize foreign
government debt, there is the risk that: (a) the governmental entity that controls the repayment of
government debt will not be willing or able to repay the principal and/or to pay the interest when
it becomes due, due to factors such as political considerations, the relative size of the governmental
entity’s debt position in relation to the economy, cash flow problems, insufficient foreign currency
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reserves, the failure to put in place economic reforms required by the International Monetary Fund
or other multilateral agencies, and/or other national economic factors; (b) governments could
default on their debt securities, which could require that holders of such securities participate in
debt rescheduling; and (c) there is no legal or bankruptcy process by which defaulted government
debt can be collected in whole or in part.
From time-to-time, capital markets may experience periods of disruption and instability. Social,
economic, political and other conditions and events (such as natural disasters, epidemics and
pandemics, terrorism, conflicts and social unrest) will occur that have significant impacts on
issuers, industries, governments and other systems, including the financial markets. As global
systems, economies and financial markets are increasingly interconnected, events that once had
only local impact are now more likely to have regional or even global effects. Events that occur in
one country, region or financial market will, more frequently, adversely impact issuers in other
countries, regions or markets. These impacts can be exacerbated by misguided or faulty responses,
or failure to adequately respond, by governments and societies to an emerging event or threat.
Significant political, social, economic conditions and events, such as pandemics, supply chain
disruptions, increasing or volatile interest rates and inflationary environments, the Russia/Ukraine
conflict, the Israel/Hamas conflict and further spread of conflict in the region, escalated tensions
globally, as well as swift and significant changes in the domestic and international policies of the
United States have created substantial uncertainty. While the specific source, nature and impact of
any events that create uncertainty is inherently difficult to predict, uncertainty can both create and
exacerbate risk, even for investments made in established markets. Some of the risks associated
with political, economic and social uncertainty include: greater volatility in asset prices, value and
performance; changes in interest rates and prevailing credit spreads; increased risk of defaults;
greater social, economic and political instability (including the risk of war or natural disaster);
increased risk of nationalization and greater governmental involvement in the economy; increased
risk of tariffs and trade disputes or other changes in trade relationships and trade agreements,
increased regulatory restrictions and oversight, as well as significant changes in regulatory
approach or focus; downgrades by rating agencies; lack of liquidity; limited ability to hedge
interest rate risk; and difficulties in obtaining and/or enforcing legal judgments. During times of
uncertainty the capital markets often become volatile. Monitoring and regulation of markets while
a country is experiencing political uncertainty, and the activities of investors in such markets and
enforcement of existing regulations, might be extremely aggressive or insufficient. Markets
experiencing political uncertainty can have substantial, and in some periods extremely high, rates
of inflation for many years. Inflation and rapid fluctuations in inflation rates can have negative
effects on such countries’ economies and securities markets. Additionally, uncertainty creates a
greater risk of escalation of conflicts, such as trade wars, sanctions or military actions, in times or
locations that are experiencing social, economic or political uncertainty, and such an escalation, in
turn, can increase the level of uncertainty experienced. Escalation of conflicts can lead to: higher
prices; disruption in infrastructure; impairments to the supply chain; imposition of taxes, tariffs,
duties and/or sanctions (and retaliatory measures in response thereto); rerouting of long-standing
trade relationships; exacerbation of global supply and pricing issues; reduction and scarcity of key
resources; migration and other dislocations; failed debt payments; and currency devaluations.
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Given the ongoing and dynamic nature of recent market disruption and instability, it is difficult to
predict the full impact of these conditions on a Client’s portfolio. The extent of any such impact
will depend on future developments, which are highly uncertain, including the imposition of tariffs
or trade barriers and related trade disputes or other changes in trade relationships, the duration or
reoccurrence of any potential business or supply chain disruption, changes in interest rates and
inflation rates, the conflicts between Russia and Ukraine and Israel and Hamas and any further
spread of conflict, health epidemics and pandemics, and the actions taken by governments in
response to these conditions.
During any such periods of market disruption and instability, companies may have limited access,
if available, to alternative markets for debt and equity capital. Volatility and dislocation in the
capital markets can also create a challenging environment in which to raise or access debt capital.
The continuance or reappearance of market disruption for any substantial length of time could
make it difficult to extend the maturity of, or refinance existing, indebtedness or obtain new
indebtedness with similar terms. Costs of debt capital may increase or be subject to less favorable
terms and conditions. If issuers are unable to raise or refinance debt, then returns on investment
may decrease, and any such decrease could be significant.
Additional risks include:
Fund of Funds Risk. As discussed above, the Free Market Funds and the Matson Money Funds
are funds of funds. A fund of fund’s NAV will fluctuate due to business developments concerning
a particular issuer or industry as well as general market and economic conditions affecting
securities held by the particular underlying funds in which the Fund invests. Investment decisions
by the investment advisers of the underlying funds are made independently of us and the Funds.
Each Fund will be affected by the losses of its underlying funds and the risks involved in the
investment practices of such funds. Neither we nor the Funds have any control over the risks taken
by the underlying funds. Our judgment about the attractiveness or potential appreciation of a
particular underlying fund could prove to be wrong or the Fund could miss out on an investment
opportunity because the assets necessary to take advantage of such opportunity are tied up in less
advantageous investments. Some underlying funds could concentrate their investments in various
industries or sectors or have the authority to invest in derivative instruments (such as options,
futures, swaps, and/or exotics, etc.). Additionally, rules under the Company Act adopted by the
SEC can impose certain limits on underlying funds’ investment flexibility.
Investments in Third Party Mutual Funds or Commingled Investment Vehicles. Under the Private
Account Asset Allocation Program, Client accounts are directly invested in certain third-party
mutual funds (e.g., the DFA funds). Account values will fluctuate due to business developments
concerning a particular issuer or industry as well as general market and economic conditions
affecting securities held by the particular underlying funds held in Client accounts. Investment
decisions by the investment advisers of the underlying funds are made independently of Matson
Money. Each account will be affected by the losses of its underlying funds and the risks involved
in the investment practices of such funds. We do not have any control over the risks taken by the
underlying funds. Our judgment about the attractiveness or potential appreciation of a particular
underlying fund could prove to be wrong or the Fund could miss out on an investment opportunity
because the assets necessary to take advantage of such opportunity are tied up in less advantageous
investments. Some underlying funds could concentrate their investments in various industries or
sectors or invest in derivative instruments (such as options, futures, swaps and/or exotics, etc.).
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We encourage Clients participating in the Matson Fund Platform and the Frontier Adjusted
Portfolio Program to review the prospectus of the Matson Funds for additional information
regarding the risks of investing in the Funds. In addition, we encourage Clients participating in
the Private Account Asset Allocation Program to review the prospectuses or offering memoranda
of the DFA mutual funds or any other third party commingled investment vehicle used in their
account for additional information regarding the risks of those investments.
Investments in Exchange Traded Funds. ETFs are a type of investment company bought and sold
on a securities exchange. An ETF represents a portfolio of securities often designed to track a
particular market index. In such cases, the risks of owning an ETF generally reflect the risks of
owning the underlying securities comprising the index that the ETF is designed to track. However,
ETFs are subject to certain additional risks, including, for example, the risk that lack of liquidity
in an ETF could result in more volatility, an ETF might not track the performance of the index it
is designed to track due to exchange rules or other reasons, the market prices of shares of an ETF
can fluctuate rapidly and materially, and shares of an ETF could trade significantly above or below
the ETF’s net asset value. A Fund can incur brokerage fees in connection with its purchase of ETF
shares. Investments in ETFs generally will be valued at their market price.
Derivatives Risk. The underlying investment companies in which the Funds invest may utilize
derivatives as part of their investment strategies. For example, underlying index-based ETFs are
often able to use derivatives, including futures contracts, options on futures contracts, forward
currency contracts, options, swaps, and other exotic derivatives to help the ETF track its underlying
index. These derivative instruments are subject to a number of risks including liquidity, interest
rate, market, credit and management risks, valuation, counterparty, and interconnection, amongst
others. Changes in the value of a derivative might not correlate perfectly with the underlying asset,
rate or index, and it is possible to lose more than the principal amount invested. A derivative
contract will obligate or entitle an underlying investment company to deliver or receive an asset
or cash payment that is based on the change in value of one or more securities, currencies, indices,
and/or other reference entity/asset/obligation/security/rate/etc. Even a small investment in
derivative contracts can have a big impact on an underlying investment company’s stock market,
currency and interest rate exposure, amongst a host of other risk exposures idiosyncratic and
systemic in nature. Therefore, using derivatives can disproportionately increase losses and reduce
opportunities for gains when stock prices, currency rates, interest rates, and other market variables
are changing.
Cyber Security Risk. The Funds and their service providers, including Matson Money, are exposed
to operational and information security risks resulting from any breaches in cyber security that
might occur. A breach in cyber security refers to both intentional and unintentional cyber events
that could, among other things, cause a Fund or service provider, including Matson Money, to lose
proprietary information, suffer data corruption or destruction, lose operational capacity, result in
the unauthorized release or other misuse of confidential information, or otherwise disrupt normal
business operations. Geopolitical tensions can increase the scale and sophistication of deliberate
cyber security attacks, particularly those from nation-states or from entities with nation-state
backing. Breaches in cyber security include, among other behaviors, stealing or corrupting data
maintained online or digitally, denial of service attacks on websites, the unauthorized release of
confidential information, cyber extortion (such as exfiltration of data held for ransom and/or
“ransomware” attacks rendering systems inoperable until ransom is paid) or various other forms
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of cyber-attacks. Cyber security breaches affecting a Fund or its adviser, custodian, transfer agent,
intermediaries, other third-party service providers, regulatory authorities and other third parties
can adversely impact a Fund. For instance, cyber security breaches could interfere with the
processing of shareholder transactions, impact a Fund’s ability to calculate its NAVs, cause the
release of private shareholder information or confidential business information, impede trading,
subject a Fund to regulatory fines or financial losses, and/or cause reputational damage.
Advancements in artificial intelligence and other technologies could result in the introduction of
errors, defects or security vulnerabilities, which can go undetected. The potential speed of such
technologies could exacerbate the impact of any such incidents, particularly where such incidents
are exploited by other artificially intelligent systems designed to impair or prevent the intervention
of a human control. The Funds and service providers, including Matson Money, will also incur
additional costs for cyber security risk management purposes. Similar types of cyber security risks
are also present for issuers of securities in which a Fund will invest, which could result in material
adverse consequences for such issuers and could cause the Fund’s investment in such companies
to lose value.
Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that each Client should understand and be willing to bear.
Clients are reminded to discuss these risks with your Referrer.
Item 9 – Disciplinary Information
Investment advisers are required to disclose in this Brochure any legal or disciplinary events
involving the firm or our officers or principals that are material to your evaluation of our advisory
business or the integrity of our management. We have no such information to report at this time.
Item 10 – Other Financial Industry Activities and Affiliations
Matson Money is a closely held corporation in which ninety percent of ownership is currently held
by founder and CEO, Mark Matson. As discussed in Item 4, above, we advise six series of a no-
load mutual fund which are offered by prospectus only. The six series are:
1. RBB Free Market International Equity (FMNEX);
2. RBB Free Market U.S. Equity (FMUEX);
3. RBB Free Market Fixed Income (FMFIX);
4. Matson Money U.S. Equity VI Portfolio (FMVUX);
5. Matson Money International Equity VI Portfolio (FMVIX); and
6. Matson Money Fixed Income VI Portfolio (FMVFX).
All of the Funds are funds of funds, meaning that they invest primarily in shares of other funds.
The Free Market Funds are used as investment options in the Matson Fund Platform and the
Frontier Adjusted Portfolio Program. The Matson Money Funds, which are based on the same
investment strategies that are used to manage the Free Market Funds, are available only as
investment options underlying the variable annuities or variable life insurance policies of certain
insurance companies. As noted in Item 5, above, we do not charge Clients a separate Matson
Money advisory fee for the portion of their assets that are invested in any of the funds managed by
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Matson Money in order to avoid a “double-dip” advisory fee on those assets. However, Clients
remain responsible for the fees of their Referrers. As discussed in Item 5 and below, our affiliate
Matson Capital charges advisory fees to its clients, and Matson Capital clients may participate in
the Matson Fund Platform or Frontier Adjusted Portfolio Platform and bear the Fund-related fees
and expenses discussed in Item 5 in addition to advisory fees paid to Matson Capital. Other than
Matson Capital, no Referrer is affiliated with Matson Money.
Matson Money is affiliated with Matson Capital, a registered investment adviser that is also
principally owned by Mark Matson. As discussed in Item 4, Matson Capital focuses its investment
advisory services solely on recommending investment programs designed and operated by Matson
Money. Matson Capital will not recommend the investment programs or advisory services of other
investment advisers or financial professionals and does not consider the universe of available
advisory programs or services when making recommendations to its clients. Matson Capital’s
clients typically will have been invested in a Matson Money investment program before becoming
clients of Matson Capital, although this is not required to become a Matson Capital client. Matson
Money’s relationship with Matson Capital, including the firms’ shared ownership, common
control and shared key personnel, creates material conflicts of interest with respect to Clients
that are referred by Matson Capital. There is a conflict of interest in Matson Capital
recommending our investment programs, as Client accounts that receive our asset allocation
services will invest primarily in Matson Funds, and we receive advisory fees from the Matson
Funds as described in Item 5. Matson Capital has an incentive to make such a recommendation
because our shared owner and other Matson Money personnel with a financial stake in Matson
Money’s success – some of whom are shared with Matson Capital – benefit to the extent that
Matson Capital clients invest in Matson Funds. Certain personnel of Matson Money can receive a
bonus based partially on Matson Money’s overall assets under management, giving these persons
an incentive to retain client assets and add new assets. To the extent any such persons are shared
personnel between Matson Money and Matson Capital and are involved with Matson Capital’s
investment recommendations, there would be a conflict of interest as such persons would have an
incentive to recommend Matson Money investment programs. As described further in Matson
Capital’s Form ADV Part 2A (brochure), Matson Capital seeks to address these conflicts of interest
through diligence and oversight of Matson Money and adhering to appropriate compliance policies
and procedures and other controls intended to result in a fair, thorough and objective evaluation of
Matson Money. In addition, as described in Item 4, following a referral, Matson Money considers
whether the particular Matson Money investment program selected by a Client is suitable based
on information provided by the Referrer and/or the Client, such as age, risk tolerance and time
horizon in relation to the Client’s stated investment objective. In this way, Matson Money will
exercise an independent check on Matson Capital referrals and recommendations.
Mark Matson operates The Matson Family Foundation (formerly known as “The Wolf Pack
Foundation”), a 501(c)(3) charitable foundation to receive tax-exempt gifts, primarily from our
Referrers and our founder, Mark Matson, to be distributed to other charitable organizations.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
Code of Ethics and Personal Trading. We strive to adhere to the highest industry standards of
conduct based on principles of professionalism, integrity, honesty and trust. We have adopted and
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implemented a Code of Ethics (“Code”) to help us meet these standards. The Code is also utilized
by Matson Capital.
The Code was adopted in accordance with both Advisers Act Rule 204A-1 and Company Act Rule
17j-1 to govern personal transactions by certain of our principals and employees and the Matson
Funds and to seek to ensure that the interests of our principals and employees do not conflict with
the interests of Clients and the Matson Funds (and their shareholders). Our principals and
employees are required to direct their brokers to forward copies of all personal securities
transactions confirmations as well as brokerage statements for every account in which they or their
immediate family members have a beneficial interest. These confirmations and statements are
submitted to and reviewed by our CCO.
The Code prohibits our principals and employees from purchasing any initial public offerings or
private placements. Principals and employees can buy and sell open-end mutual funds that we
also recommend to Clients, including shares of the Matson Funds. Our principals’ and employees’
transactions can be placed at the same time as orders for Clients’ accounts. We do not believe
these transactions present any conflict of interest because the shares of each mutual fund are bought
and sold at net asset value by every investor who purchases or redeems on a given day. Shares are
readily available to satisfy both Client and employee transactions, and the price of the open-end
mutual funds is not affected by the size or timing of purchase or sale transactions. Therefore,
employee transactions in these mutual funds cannot influence the price Clients receive in their
transactions with the same mutual funds. However, transactions in shares of the Funds must be
reported to and reviewed by the CCO.
The Code also includes a Code of Conduct designed to emphasize that our principals and
employees are in a position of trust with respect to our Clients. All personnel are required to
comply with ethical restraints relating to Clients and their accounts, including restrictions on
giving gifts to, and receiving gifts from, Clients in violation of our gift policy. Violations of the
Code might result in demotion, suspension, firing, fines and other punishments for individuals. A
copy of the Code is available to any Client or prospective client upon request. To request a copy,
please contact us using the information provided on the cover page of this Brochure.
Reporting Violations of Code of Ethics
Any supervised person who becomes aware of an apparent violation of the Code shall promptly
report such apparent violation to the Chief Compliance Officer.
A person acting in good faith in reporting an apparent violation of the Code and who has reasonable
grounds for believing a violation of the Code has occurred shall not be retaliated against by Matson
Money. Nothing in the Code prohibits or prevents any individual from reporting possible
violations of law or regulation or from providing related documents or information without prior
notice to or approval from Matson Money, to any regulator, or federal, state, or local governmental
agency, including but not limited to the SEC or the Commodity Futures Trading Commission
(“Agencies”). Nothing in the Code is intended to impair any individual’s rights under
whistleblower laws or limit any right to receive an award for information provided to any
Agencies.
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Insider Trading Policy
We could, from time to time, come into possession of material nonpublic and other confidential
information which, if disclosed, might affect an investor’s decision to buy, sell or hold a security.
Under applicable law, we will generally be prohibited from improperly disclosing or using such
information for our benefit or for the benefit of any other person, including Clients. Accordingly,
if we come into possession of material nonpublic or other confidential information, we will likely
be prohibited from communicating that information to you or using it for your benefit.
We have adopted a “Policy Statement on Insider Trading” in accordance with Advisers Act Section
204A that establishes procedures to prevent the misuse of material nonpublic information by us
and our personnel. Any officer, director or employee who fails to observe the above-described
policies can face serious sanctions, including dismissal and personal liability.
Participation or Interest in Client Transactions. Under the Matson Fund Platform and the Frontier
Adjusted Portfolio Program, we recommend the purchase and sale of shares of the affiliated Funds
from which we receive advisory fees. Other than the Funds’ fees, we do not receive any additional
advisory or sales-related compensation in connection with recommending and selecting the Funds
as investments for Client accounts.
Our affiliate, Matson Capital, recommends investment programs to its clients in which Matson
Money will primarily allocate assets among the Matson Funds. This arrangement gives rise to a
conflict of interest, as we receive advisory fees from the Matson Funds. Matson Capital has an
incentive to make such a recommendation because our shared owner benefits to the extent that
Matson Capital clients invest in Matson Funds. Also, separate and apart from the fees and expenses
associated with the Matson Funds, Matson Capital receives an annual fee from its clients (collected
and paid to Matson Capital by Matson Money) based on the amount of assets in a Matson Capital
client’s account. Generally, the greater the assets under management that Matson Capital clients
have, the more Matson Capital will collect in fees. As a result, Matson Capital has an incentive to
encourage Clients to increase the assets maintained in their accounts with Matson Capital. As
described in Item 10, Matson Capital seeks to address and mitigate these conflicts of interest
through diligence and oversight of Matson Money and adhering to appropriate compliance policies
and procedures and other controls intended to result in a fair, thorough and objective evaluation of
Matson Money. In addition, as described in Item 10, following a referral, Matson Money considers
whether the particular Matson Money investment program selected by a Client is suitable based
on information provided by the Referrer and/or the Client, such as age, risk tolerance and time
horizon in relation to the Client’s stated investment objective. In this way, Matson Money will
exercise an independent check on Matson Capital referrals and recommendations.
Personal Trading. From time to time, our principals and employees are likely to have interests in
some or all of the same securities owned by or recommended to Clients, in the same or different
concentrations as used in Client accounts. Our principals and employees could also buy or sell
securities for their own accounts that are different than those we recommend purchasing for
Clients. As these situations can represent a conflict of interest, we have adopted procedures
relating to personal securities transactions and insider trading designed to prevent or mitigate
actual conflicts of interest related to personal trading activities, as noted above in the description
of the Code.
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Other Related Conflicts and Practices:
Gifts and Entertainment; Political Contributions. Brokers, counterparties, service providers and
other third parties with whom we do business occasionally provide gifts and entertainment to our
principals and employees. We and our affiliates could enter into business transactions and
relationships on behalf of a Client with the donors of such gifts and entertainment. Such gifts and
entertainment create a conflict of interest in our selection and retention of these donors as service
providers for Clients. To address this conflict, we have adopted policies and procedures to: 1)
monitor gifts and entertainment given and received by our principals and employees; and 2) limit
the value of gifts and entertainment given and received. We also have policies and procedures in
place to help us monitor, and limit, the political contributions that our principals and employees
make to public officials and candidates for elected office in accordance with the requirements of
Advisers Act Rule 206(4)-5.
Matson Money Blue©. Our eMoney-supported platform for assisting clients in the consolidation
and maintenance of their financial records also benefits Matson Money and Clients’ Referrers,
which creates a conflict of interest. By providing an on-line storage site for Clients’ financial data,
both Matson Money and Referrers will have access to a more complete picture of the assets and
liabilities of our Clients and will have an opportunity to recommend investment of a greater
percentage of Clients’ total assets in Matson-managed products. While each Client will have a
unique username and password to be used for entering and accessing data stored on the eMoney
platform, both the Client’s Referrer and Matson Money will be able to view stored data. Client
usernames and passwords should never be given to Matson Money or Referrers. In addition,
Clients can use certain eMoney privacy features to limit access to certain data they choose to store
on the platform, which could mitigate the conflicts of interest described above. According to
eMoney, privacy features available to Clients using eMoney include the ability to: (1) block an
adviser from seeing their “Spending Tool;” and (2) create a private folder in the eMoney “Vault”
called the My Documents folder. However, eMoney also provides advisory clients with a service
called Digital Mailbox, under which various service providers, including banks and brokerage
firms, allow clients to set up a provider link that automatically delivers statements directly to the
Client’s Digital Mailbox rather than by mail or email. If a Client creates a digital connection
through its Digital Mailbox to any such institution, the connection can be seen by the Client’s
Referrer.
The platform is a tool Referrers can use for advising Clients on how to deploy their assets in a
more effective or efficient manner, which can include recommending investing more through
Matson Money. Access to Client data can also raise privacy concerns, since stored data could
include personal information such as social security, bank, savings or brokerage account numbers.
When uploading documents manually to the platform, Clients must exercise their own discretion
on whether to “black out” or otherwise edit privacy-related information in personal records and
should never upload documents containing usernames or passwords to online accounts such as
bank, savings or brokerage accounts. When information is transferred electronically from a
Client’s service provider to the Digital Mailbox, according to eMoney, such information never
includes a complete Client account number, but in some cases will include a partial account
number.
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In addition, Clients should understand that although data is transferred interactively by data feeds
between eMoney and service providers, data stored on the platform is merely a snapshot for
purposes of Matson Money or a Referrer. In other words, neither Matson Money nor a Referrer
can manipulate the data or communicate directly with a Client’s service providers through
eMoney. Also, neither Matson Money nor a Referrer can obtain direct access to Clients’ assets or
accounts through the eMoney platform. In addition, Matson Money and all registered investment
advisers and/or broker-dealers serving as Referrers are subject to federal privacy laws and required
to adopt written privacy policies and procedures. Matson Money provides Clients with its Privacy
Notice annually and each Referrer should provide clients with the Privacy Notice associated with
the Referrer’s registered adviser or broker-dealer.
Item 12 – Brokerage Practices
General Brokerage Practices
Clients generally provide us with limited discretionary authority to make the following
determinations in accordance with the Client’s specified investment objectives without Client
consultation or consent before a transaction is affected:
Invest Client assets into a portfolio consisting of a diversified mix of asset classes and
investment securities;
Modify or change the mix of asset classes and investment securities within the portfolio;
and
Rebalance and/or reallocate the portfolio periodically.
In order to establish an advisory account with us, a Client must first designate a broker-dealer and
a custodian acceptable to us (consistent with the discussion in Item 4 above). Advisory Clients
with non-ERISA assets must open custody accounts with AXOS, Schwab, or Pershing and
brokerage accounts with their affiliated broker-dealers: AXOS; Charles Schwab & Co., Inc.; or
Pershing Advisor Solutions. No matter which is selected, the Client will sign a limited power of
attorney giving us the authority to trade stocks, bonds and mutual funds on a discretionary basis in
the Client’s account. For Client accounts subject to ERISA (like company retirement plans),
Clients generally must select either Ascensus, Matrix Trust Company, Charles Schwab Trust or
BPAS as their custodian and either Ascensus, PCS/Aspire, Alliance Benefit Group or BPAS as
recordkeeper. PCS/Aspire, BPAS, and Alliance Benefit Group are also third-party administrators
and Clients can work with a third party administrator acceptable to Matson Money and the
recordkeeper. Additionally, 401(k) accounts/clients could select AXOS as their custodian and
recordkeeper, which is performed by PCS/Aspire. For 403(b) accounts as well as some 401(k)
accounts, clients select MG Trust (also known as Matrix Trust Company) as the custodian and
PCS/Aspire as their recordkeeper.
Because we primarily trade in mutual funds on behalf of our Clients, and because brokerage fees
for mutual funds are generally established by the mutual fund sponsor and set forth in the funds’
prospectuses, we do not generally consider all of the traditional factors associated with seeking
best execution in other types of markets when deciding to purchase or sell securities. For purchases
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and sales of securities other than mutual funds, we acknowledge that Clients might be able to
obtain lower brokerage transaction or custody fees with other brokerage firms or custodians than
those we recommend, but we believe that the joint custodial and brokerage arrangements we have
in place are consistent with the efficient delivery of quality execution at a reasonable cost, subject
to the administrative requirements associated with running our programs.
In selecting the recommended custodians, we evaluated the services they or their affiliated broker-
dealers offer, the quality of those services and the cost indirectly borne by Clients, and determined
that they provide overall best quality of services for the price. We periodically compare the
services and price of the recommended service providers against other broker-dealers and
custodians that provide comparable services. Although another broker-dealer could offer these
services at a lower overall cost, cost is only one factor we consider, and we are not required to
move accounts to another broker-dealer based solely on cost.
With respect to variable annuity or insurance contracts, the Client’s custodian and broker are
typically specified in the variable annuity or insurance contract. We have no discretion to select
the custodians and broker-dealers for these instruments.
As noted above, we generally invest in “no-load” mutual funds, meaning that they are not
accompanied by sales commissions, or mutual funds for which commissions are set by each fund’s
prospectus. With respect to other investments, we have no duty or obligation to seek in advance
competitive bidding for the most favorable commission rate applicable to any particular portfolio
transaction or to select any broker or dealer on the basis of its purported or “posted” commission
rate, but will endeavor to be aware of the current level of the charges of eligible brokers and to
minimize the expenses incurred for effecting portfolio transactions to the extent consistent with
the interests and policies of the accounts. Although we generally seek competitive commission
rates, we will not necessarily pay the lowest commission or commission equivalent. Some
transactions involve specialized services on the part of the broker or dealer involved and thereby
entail higher commissions or their equivalents than would be the case with other transactions
requiring more routine services.
Research and Other Soft Dollar Benefits
We do not currently use soft dollars to pay for any specific service or for any portion of “mixed
use” items. However, the brokerage firms we use for Client transactions have in the past and could
in the future offer us certain services free of charge in exchange for charges or fees earned on
Client transactions. See also, Item 14, below. As a result of receiving these services, we can
obtain things for free that we would otherwise have to pay for ourselves. We therefore have an
incentive to use the brokerage firms that provide us with these services.
Clients should be aware that the services furnished by these brokerage firms in exchange for
transaction fees or charges paid by certain Client accounts can be used to service all Client
accounts and not just the accounts whose transactions paid for the services.
Directed Brokerage
With the exception of variable annuity and life insurance contracts, Clients are generally not
permitted to select broker-dealers or custodians other than those referenced above. Where a Client
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directs the use of a particular broker-dealer, or broker-dealers, we generally are not able to
negotiate commission rates or spreads, or to obtain volume discounts. As a result, we might not
be able to achieve the best price for the execution quality.
In addition, transactions for a Client that directs brokerage often cannot be combined or “batched”
for execution purposes with orders for the same securities for other accounts, as described below.
Because mutual funds and variable annuities are acquired from their issuers at their current net
asset value at the time of the transaction, the direction of trades to a specific broker-dealer does
not change the price at which such securities are acquired. Client direction of a particular broker
or dealer to execute non-mutual fund transactions can result in higher commissions, greater
spreads, or less favorable net prices than might be the case if we could negotiate commission rates
or spreads freely, or select brokers or dealers based on best execution.
Trade Aggregation and Allocation
All accounts are currently traded individually with the third-party custodians and therefore we do
not aggregate trades. Additionally, since shares of open-end funds (other than ETFs) are only
priced once a day, we do not usually have any reason to aggregate transactions in such fund shares.
In addition, there is seldom any reason to aggregate or to allocate acquisitions of fund shares since
all shares purchased during a single trading day are executed at the same daily price and there is
seldom, if ever, any problem obtaining sufficient shares to satisfy all acquiring accounts. These
shares are purchased from the issuer and sold at the net asset value next determined after an order
is received. Shares of mutual funds are redeemed by the issuer (not sold in the secondary market).
Variable annuities are purchased directly from the issuer and no aggregation of transactions in
variable annuities occurs. If, in the future, we were to determine to aggregate transactions on behalf
of more than one account, we would allocate the results of each transaction among participating
Clients at the average price for the aggregated trades and each client would pay its pro rata share
of any associated trading costs. Opportunities would be allocated among participating Client
accounts in a fair and equitable manner over time.
Other Brokerage Practices, Issues, and Conflicts
Allocation of Our Time and Resources. Generally, we are not subject to specific obligations or
requirements concerning the allocation of our time, efforts, resources, or investment opportunities
to any particular Client. We are not obligated to devote any specific amount of time to the affairs
of any Client and are generally not required to accord exclusivity or priority to any Client in the
event of limited investment opportunities arising from the application of speculative position limits
or other factors. Matson Money and our personnel devote such time to the affairs of our Clients
as Matson Money, in its discretion, determines to be necessary for the conduct of our business. As
noted above, Matson Money shares certain key personnel with our affiliate, Matson Capital.
Shared personnel allocate such time, efforts and resources between their duties for Matson Money
and Matson Capital, respectively, as Matson Money and Matson Capital, in their discretion, deem
necessary for the conduct of their respective businesses. We also devote such time to our Referrer
training programs and to the Matson Family Foundation as is needed under the circumstances.
Trade Errors. Matson Money has policies and procedures for the handling of trade errors in Client
accounts (e.g., the purchase or sale of a security in the wrong amount, or contrary to Client
35
investment guidelines). We seek to identify and correct such errors as promptly as possible,
consistent with our policies and procedures. Our policies and procedures include certain guidelines
intended to avoid a trade error resulting in a disadvantage to Clients. For example, as a general
guideline, gains resulting from trade errors should accrue to the benefit of the Client account(s) in
which the error was made. Similarly, as a general guideline, trade errors caused by Matson
resulting in a direct loss to Client account(s) should be reimbursed to the Client account(s) in which
the error was made. As another general guideline, where a trade error is caused by a third party
(such as a broker) and results in a direct loss to Client account(s), Matson Money will endeavor to
get the responsible party to make the Client(s) whole (however, Matson Money cannot guarantee
such a result).
Item 13 – Review of Accounts
We review accounts daily for cash additions and withdrawals. Our Chief Executive Officer,
Portfolio Manager, and Chief Compliance Officer (the Investment Committee) meet periodically
to review academic research and data, quantitative analytics, tax and other relevant issues; to
determine whether any changes in strategy are warranted; and, if so, to implement such changes.
We also review accounts at least quarterly, and more frequently, if necessary, to “rebalance” and
“re-optimize” Client accounts.
Because performance of the underlying instruments in each account is not uniform, over time, the
actual asset allocation in each account will begin to “drift,” or deviate, from the original asset
allocation targets we set. Accounts are rebalanced by reallocating assets to more closely align
with original asset allocation targets. Accounts are re-optimized when we set new target asset
allocations.
We monitor Client accounts on an ongoing basis, and we rebalance or reallocate assets as we
determine to be appropriate. Changes in the portfolio, which include adding, removing or
replacing securities at our discretion, are made infrequently based on changes that we consider
significant in academic research and data; quantitative analytics; the tax code; the management of
the securities used by the portfolio; and/or the Client’s personal circumstances, including (for
example and without limitation) health, employment, marital and family status. We could replace
a particular security, if it significantly diverges from its relevant index in terms of risk or return,
with a security that is more correlated with the risk/return profile of the relevant index.
We provide Clients with written reports on a quarterly basis. Copies of these reports are also
posted on our internal website and are made available to Referrers that referred Clients to us.
Quarterly reports show shares currently owned by Clients and their current asset mix. You can
also request a report showing the quarterly and annual rate of return for your account(s) from your
Referrer. Clients are expected to address questions or concerns to their Referrers. Unless
requested, you will not receive a report showing the quarterly and annual rate of return for your
account. Our fees and/or our Referrers’ fees are reported on your custodian’s quarterly custody
statements (see Item 15, below) and our quarterly reports. You might also receive additional
reports from your custodians or broker-dealers.
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Item 14 – Client Referrals and Other Compensation
Benefits We Receive
We invest Client assets (directly or indirectly) primarily in our own Funds, in ETFs managed by
BlackRock or in mutual funds managed by DFA. DFA and BlackRock are both unaffiliated
investment advisers. DFA has provided us with software that calculates investment returns, which
we use as part of marketing our services, among other uses. Additionally, DFA’s Co-Chief
Investment Officer and Global Head of Research serves as a member of Matson Money’s
Academic Advisory Board. BlackRock provides limited assistance in researching iShares ETFs
for use in Matson investment strategies. In addition, both firms can also provide certain assistance
in our marketing efforts. None of the assistance provided by BlackRock or DFA is dependent
upon us investing a specified amount of Clients’ assets in BlackRock ETFs or DFA managed
funds.
DFA’s mutual funds are generally not available to individual investors with small accounts except
through the services of an investment adviser. As a courtesy to us, DFA generally has not
permitted persons who solicit clients for us (i.e., our Referrers) to purchase interests in DFA mutual
funds directly for their clients other than through us (or other investment advisory firms that have
separately established relationships with DFA). We receive no cash compensation from DFA.
All of the custodians used by our Clients provide us with various data services, which can include
file downloads, on-line services and performance monitoring software at a discounted fee or free
of charge. In addition, the custodians we recommend provide us with services typically provided
to institutional investment managers (which generally are not provided to retail customers). These
services include:
duplicate Client statements and confirmations;
access to a trading desk serving adviser participants;
access to block trading (which provides the ability to aggregate securities transactions for
execution and then allocate the appropriate shares to Client accounts);
the ability to deduct advisory fees directly from Client accounts; and
access to mutual funds with no transaction fees.
See “Custodial Arrangements for All Matson Money Advisory Programs” under Item 4, and Item
12, for additional information on these custodians and their affiliated broker-dealers.
Referral Arrangements
As more fully described in Item 4, above, our advisory services are marketed almost exclusively
by Referrers. Agreements entered into with Referrers are made in compliance with Advisers Act
Rule 206(4)-1, the Marketing Rule, as applicable.
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Under the Matson Fund Platform and the Frontier Adjusted Portfolio Program, co-advisors are
paid pursuant to a tri-party agreement under which the Client either directs Matson Money or the
custodian to pay the co-advisor an advisory fee out of the account, or pays the co-advisor directly.
Solicitors are paid pursuant to a separate solicitation agreement with Clients. In either case,
historically, the fee charged by the Referrer generally fell within a range from 25 basis points
(0.25%) to 140 basis points (1.40%), although effective 2018 Matson Money has reduced the
maximum fee allowed for new clients to 120 basis points (1.20%) moving forward. As a result,
some Clients could pay a higher fee to their respective Referrers than other Clients pay to their
respective Referrers for access to the same mutual funds. Generally, this difference is based on
assets under management and the level of personal service provided by the Referrer to the Client.
As discussed in Items 4 and 5, the difference is not intended to take into consideration whether or
not an existing Client chooses to participate in Matson Money Blue©, but Referrers who pay
eMoney for access to the platform can choose to charge new Clients more than similarly situated
Clients of other Referrers as long as such Referrer fees do not exceed the maximum fee established
by Matson Money. Under Private Account Asset Allocation, we pay Referrers a portion of the
advisory fee that we receive from the Client(s) they have referred to us. In addition to the Referrer
fees described above, the Referrer may receive certain benefits, such as books, other materials
and/or discounted fees, in connection with training programs sponsored by Matson Money.
The Referrers provide a variety of services to Clients. As a result, the total fee a Client pays can
vary depending upon the additional services provided by the Referrer. For solicitors, the fee that
is paid to the soliciting firm and shared with or paid to an individual employee solicitor is set forth
in a separate disclosure statement. With the exception of accounts owned by our employees,
friends and family of employees, or Referrers and certain of their respective family members,
Clients come to us only through Referrers.
In addition to entering into agreements with individuals who serve as Referrers, we also enter into
arrangements with many different forms of business entities (e.g. partnerships, corporations and
limited liability companies) operating as investment advisers, broker-dealers or insurance firms,
which permit us to enter into agreements with their salespersons. If an individual Referrer is an
employee of an investment adviser, brokerage firm or insurance company and otherwise
appropriately licensed, we typically pay the referral fee to the firm rather than to the individual.
The firm generally then pays a portion of the referral fee, which could be substantial, to the
individual Referrer.
We also provide marketing assistance to certain Referrers, which can be on a paid or unpaid basis.
If a Referrer is participating in a training program, or as the amount of assets referred to us by a
Referrer increases, the amount of free marketing assistance we provide to the Referrer could
increase.
We generally require that our Referrers refer at least $100,000 of Client assets to us within the first
year the Referrer acts as a Referrer. If the Referrer does not meet this minimum, we will provide
virtually no marketing support to the Referrer and we can terminate our relationship with the
Referrer. However, we reserve the sole discretion to grant exceptions and have allowed persons
to remain as Referrers without satisfying a minimum amount of referred assets. In addition,
Referrers participating in the Private Account Asset Allocation Program have received Matson
Money advice at low or no cost to themselves and at reduced costs to family members and
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Referrers. Family members of Referrers who participate in the Matson Fund Platform and/or
Frontier Adjusted Portfolio Program are generally charged no advisory fees (other than the fees
embedded in the Matson Funds) since the Referrer has discretion to waive the referral fees. Thus,
persons who solicit Clients for us have incentives, in addition to the receipt of compensation, for
referring Clients to us. Also, as described in more detail in Items 10 and 11, Matson Capital has
an incentive to refer Clients to us because our shared owner and other Matson Money personnel
with a financial stake in Matson Money’s success – some of whom are shared with Matson Capital
– benefit to the extent that Matson Capital clients invest in Matson Funds. Matson Capital seeks
to address and mitigate these conflicts of interest through diligence and oversight of Matson
Money and adhering to appropriate compliance policies and procedures and other controls
intended to result in a fair, thorough and objective evaluation of Matson Money. In addition,
following a referral, Matson Money considers whether the particular Matson Money investment
program selected by a Client is suitable based on information provided by the Referrer and/or the
Client, such as age, risk tolerance and time horizon in relation to the Client’s stated investment
objective. In this way, Matson Money will exercise an independent check on Matson Capital
referrals and recommendations.
From time to time, Matson Money or a related party can make a charitable contribution to
charitable organizations that are related to or supported by a solicitor or co-advisor, which could
be viewed as a form of indirect compensation. As a result, Matson Money maintains records of
charitable contributions and requires that all contributions are made directly to the charitable
organization, a 501(c)(3) organization. No contribution will be made if the contribution implies
that continued or future business with the Referrer depends on making such contribution.
Some Unaffiliated Referrers, on their own and not related in any way to their agreements with us
or on our recommendation, also sell life insurance, annuities, mutual funds, stocks, bonds, and/or
limited partnership interests. However, as explained in Item 4 above, Clients wishing to invest a
portion of their assets outside of Matson Money at the suggestion of an Unaffiliated Referrer
cannot request, either directly or through their Referrer, that Matson Money facilitate the transfer
of any assets from their Matson-managed account to any third party. Matson Money will only
assist Clients in directing that a Client’s custodian transfer money directly to the Client or to an
account in the Client’s name at a qualified custodian. It is possible that Unaffiliated Referrers will
receive commissions on the sale of securities products outside of Matson Money and/or receive
trail commissions on the sale of unaffiliated mutual funds. If we recommend the purchase of any
securities or insurance products which will result in payment of a commission to a Referrer, you
are free to decide whether you will make these purchases through the Referrer or any other source
you choose.
Item 15 – Custody
Matson Money does not maintain physical custody of any client assets. However, Matson Money
could be deemed to have custody over a Client’s assets for purposes of Rule 206(4)-2 under the
Advisers Act (the “Custody Rule”) under certain circumstances. In particular, as described in the
“Fees and Compensation” section (Item 5) of this Brochure, Matson Money debits Referrer fees
from Client accounts. As part of this billing process, the Client’s custodian is advised of the
amount of the fee to be deducted from the Client’s account. This causes Matson Money to be
deemed to have custody over the account from which fees are debited.
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Where Matson Money has custody of Client assets, the Client should receive, at least quarterly,
account statements from the broker-dealer, bank or other “qualified custodian” that maintains the
Clients’ assets as required by the Custody Rule. Because the custodian doesn’t calculate the
amount of the fee to be deducted, it is important for you to carefully review your custodial
statement to verify the accuracy of the calculation, if your account is subject to fee deductions. In
addition, Matson Money prepares and sends to Clients quarterly statements. The Matson Money
statements contain pricing and valuations based on data we believe to be the best reasonably
available data, noting that prices and values are not guaranteed. Insurance and annuity contracts
are displayed at their accumulated values as of the date shown. Each Matson Money statement
urges you to compare your statement with the statement you receive from the qualified custodian
that holds your assets. You should note that our statements could vary from your custodian’s
statements due to differences in transaction posting times, accounting procedures, or other
reasons. Please contact us immediately if you have any questions about your statements or if you
don’t receive them promptly.
increase
the security of Client assets and
to seek
As discussed in Item 4, above, Matson Money has implemented enhanced procedures both to seek
to
to better oversee Referrers’
activities. However, Matson Money urges all Clients to exercise caution with respect to granting
any authority, including powers of attorney, trustee or executor status, over their brokerage, bank
or custodial accounts or providing information such as usernames and passwords relating to such
accounts and to understand that Unaffiliated Referrers are not employees or affiliates of Matson
Money.
Item 16 – Investment Discretion
As explained in Item 4, above, we generally receive and exercise discretionary authority to manage
investments on behalf of Clients. We typically assume our investment discretion authority through
a contract provision entered into by each Client granting us a limited power of attorney for
investment purposes. These contracts do not provide us with a general power of attorney to access
your custodial accounts. In addition, our contracts do not provide your Referrer with any authority
to access, or to make or direct transactions in, your accounts. You should not give your Referrer
any such authority over your Matson-managed account. Matson can, at its sole discretion,
terminate its management of the account(s) of any Client who provides to a Referrer discretionary
authority or more expansive authority, such as trustee powers, over the Matson-managed
account(s).
Clients that participate in the Private Account Asset Allocation Program are able to impose some
limited restrictions on our discretion regarding their account. For example, Clients could request
that particular securities or types of securities not be purchased, or that such securities are to be
sold if held in the account. However, we do not control the investment activities of the mutual
funds, variable annuity products, and other pooled investment vehicles that we purchase for
accounts participating in the Private Account Asset Allocation program. We cannot accept
restrictions at the fund level for any advisory program we offer.
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Item 17 – Voting Client Securities
Matson Money has adopted written proxy voting policies and procedures as required by Advisers
Act Rule 206(4)-6.
Matson Fund Platform & Frontier Adjusted Portfolio Platform
Under the proxy voting policies and procedures, for Client assets held in the Matson Funds, Clients
authorize us to vote proxies on the underlying mutual funds held by the Matson Funds, including
proposals relating to increases in a mutual fund’s advisory, Rule 12b-1 (distribution and/or service)
or other fees. For proxies related to the Matson Funds themselves, Clients are generally
responsible for voting all proxies. These proxies would be sent to Clients by their chosen custodian
or from the transfer agent. For Clients subject to ERISA, we generally expect Clients to expressly
retain the authority and responsibility for voting of any such proxies, and take action concerning
legal proceedings regarding, Matson Fund shares held in the account and to specify, in writing,
who has voting authority.
Private Account Asset Allocation Platform
Under our proxy voting policies and procedures, with respect to the Private Account Asset
Allocation platform, Clients generally retain proxy voting responsibility under our advisory
agreements. For Clients subject to ERISA, we generally expect Clients to expressly retain the
authority and responsibility for voting of any such proxies and to specify, in writing, who has
voting authority. In each case, Clients should expect to receive proxies and other solicitation
materials directly from their custodian. We generally do not provide specific advice to Clients
about proxies that we do not vote on their behalf. To the extent that we do accept a discretionary
account which requires us, in writing, to vote proxies for the account, we will seek to vote such
proxies in the best interests of Clients as described in our proxy voting policies and procedures.
How We Vote
When we are required to vote on a proxy matter, we generally base our votes on our written proxy
voting guidelines, to the extent applicable. Under the guidelines, or when no guideline applicable
to an issue exists, we generally would expect to cast proxy votes in favor of management proposals
given that we invest, on a discretionary basis, primarily in mutual funds or variable annuities,
which have, in large part, been chosen based on their historical track records and existing
management.
Our proxy administrator is responsible for ensuring that votes are cast in accordance with our
policy, and that appropriate records are maintained.
Material Conflicts
In the event of a material conflict of interest, we will follow our proxy voting procedures for
resolving material conflicts.
We acknowledge our responsibility to identify material conflicts of interest relating to voting
proxies. Our senior management and advisory personnel must disclose to the CCO any personal
41
conflicts such as officer or director positions held by them, their spouses or close relatives in the
portfolio company. To the extent that any conflicts exist based solely on business relationships
between the portfolio company and us (or our affiliates), they will only be considered to the extent
that we have actual knowledge of such relationships.
When a material conflict appears to exist between our interests and Clients’ interests, we seek to
mitigate or eliminate the conflict. Our proxy voting policies and procedures describe several
options for doing so, including, without limitation:
(1) voting as recommended by a third-party service if we utilize such a service;
(2) “mirror voting” the proxies in the same proportion as the votes of other proxy holders that
are not Clients;
(3) if possible, erecting information barriers around the person or persons making voting
decisions sufficient to insulate the decision from the conflict; and
(4) if agreed upon in writing with the Clients, forwarding the proxies to affected Clients
allowing them to vote their own proxies.
You can obtain from us a copy of our written proxy voting policies and procedures, as well as
information on how proxies were voted for your account. To request such information, please
contact us using the information provided on the cover page of this Brochure. We will not disclose
proxy votes for a Client to other Clients or to third parties unless specifically requested, in writing,
by the Client, or as required to do so by applicable law or regulation.
Item 18 – Financial Information
Certain investment advisers are required to disclose in this Brochure any financial condition
reasonably likely to impair their ability to meet contractual commitments to Clients. We have no
such information to report at this time.
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APPENDIX 1: Privacy Policy
How Matson Money, Inc. protects clients’ (“Account Owner”) personal information:
Matson Money, Inc., (“Matson Money”) takes precautions — including administrative, technical,
and physical measures — to safeguard personal information against loss, theft, and misuse, as well
as unauthorized access, disclosure, alteration, and destruction. We restrict access to Account
Owners’ personally identifiable financial information (“Nonpublic Personal Information”) to
employees who need to know that information in order to provide services to Account Owners.
Matson Money also maintains physical, electronic, and procedural safeguards to protect Account
Owners’ nonpublic personal information.
Integrity of Account Owners’ personal information:
Matson Money has safeguards in place to keep Account Owners’ information complete and up to
date. Matson Money has proprietary software that provides the tools to review and update Account
Owner information. No other software used at Matson Money can affect the Account Owner’s
account information. This software logs every change made to an account so that it has a paper
trail for tracking and accountability. Only a select group of people have the ability to alter Account
Owners’ data. Website access is strictly read-only; no changes can be made via the website.
Technologies:
The Matson Money website that Account Owners may access, www.matsonmoney.com, is a
forced SSL site (meaning all traffic is encrypted) that does not allow saving of login information.
Matson Money requests the username and password upon each login. Matson Money maintains
an integral difference between what is contained in the database and what Account Owners and
Authorized Representatives can access. Full database backups are performed every night. These
backups are rotated on an abbreviated GFS scheme; translating into six tapes for daily backups,
two tapes for weekly backups, and one tape for monthly backup. This is an industry standard
approach modified for limited archival retrieve based on our constantly changing data. Backups
are encrypted on both disk and tape using 128-bit encryption.
Company-wide commitment to privacy of Account Owners:
Matson Money does not sell Account Owners’ personal information to anyone. Matson Money
collects Nonpublic Personal Information from Account Owners from the following sources:
Account applications and other forms, which may include an Account Owner’s name,
address, social security number, and information about the Account Owner;
Account Owner’s investment goals and risk tolerance;
An Account Owner’s professional advisors, such as an Account Owner’s broker, financial
planner, attorney or accountant (an “Authorized Representative”), who may provide
financial or investment history and tax information about the Account;
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History of account(s), including information about the transactions Matson Money has
placed for Account Owner and balances in Account Owner’s account(s);
Correspondence, written or telephonic, between Account Owner and Matson Money; or
Account Owner’s Authorized Representative, or custodian and Matson Money.
Matson Money does not disclose any Nonpublic Personal Information about Account Owner to
any entity that is not an affiliate of, or related by common ownership or affiliated by corporate
control (“Unaffiliated Third Party”) with, Matson Money except as permitted or required by law.
Accordingly, Matson Money may disclose all of the information Matson Money collects about the
Account Owner or the Account Owner’s account(s), as described above, under the following
circumstances:
Matson Money receives an Account Owner’s consent.
the recipient
to be an Account Owner’s Authorized
Matson Money believes
Representative.
The recipient is an Authorized Representative, custodian, or other service provider with
whom we must share information in order to manage or service an Account Owner’s
account properly.
The recipient is an Unaffiliated Third Party that performs marketing services on Matson
Money’s behalf.
Matson Money is required by law to release the information to the recipient.
Matson Money will only use information about Account Owner and Account Owner’s account(s)
to:
Service Account Owner’s investment and financial needs.
Manage and service Account Owner’s account(s).
Administer Matson Money’s business.
Matson Money will adhere to the practices described in this policy whether Account Owner is a
current or non-current Account Owner of Matson Money.
Matson Money will not directly contact Account Owner to ask for Nonpublic Personal Information
for Account(s).
Any request or verification of Nonpublic Personal Information will be directed to an
Authorized Representative.
If Nonpublic Personal Information is requested by someone other than an Authorized
Representative, Matson Money will verify social security number and date of birth of
Account Owner prior to release of said information. This type of request would occur in
44
the event Account Owner closes account(s) and assets are being transferred to a new
investment firm.
45
Mark E. Matson
Matson Money, Inc.
18760 N. Pima Rd
Scottsdale, AZ 85255
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Mark Matson that supplements the
Matson Money, Inc. (“Matson Money”) brochure. You should have received a copy of that
brochure. Please contact Daniel J List at (513) 204-8000 if you did not receive Matson
Money’s brochure or if you have any questions about the contents of this supplement.
Additional information about Mark Matson is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born:
1963
Miami University, Oxford, OH, B.S. 1986
Education:
1986
Business Experience:
1991 to Present:
Matson Money (f/k/a Abundance Technologies, Inc.);
CEO
Matson Technical Data System; Secretary/Treasurer
1985 to 1991:
Matson, Matson, & Assoc.; Secretary/Treasurer
1985 to 1991:
1985 to 1992:
Chubb Securities Corporation;
Registered Representative
Licenses:
Series 65
Administered by the Financial Industry Regulatory
Authority to qualify candidates as investment adviser
representatives.
Item 3 – Disciplinary Information
Mr. Matson has no information to report concerning legal or disciplinary events.
1
Item 4 – Other Business Activities
Form ADV Part 2 requires us to provide information regarding other business activities of the
person identified in this brochure supplement if (1) they involve investment-related businesses and
occupations, or (2) they provide a substantial source of income for the individual or involve a
substantial amount of time the person’s time. Mr. Matson writes and publishes books and
educational materials concerning the Matson investment philosophy and periodically hosts
conferences and training programs for clients, as well as co-advisers and solicitors who refer
clients to Matson Money.
Item 5 – Additional Compensation
Form ADV Part 2 requires us to disclose whether the person identified in this brochure supplement
receives special compensation (in additional to normal salary and bonuses), such as bonuses based
on the number or amount of sales, client referrals, or new accounts. Because Mr. Matson is the
principal owner of Matson Money, he receives additional compensation from the profits of Matson
Money. In addition, Mr. Matson receives royalties from sales of “Main Street Money: How to
Outwit, Outsmart, and Out-invest Wall Street’s Biggest Bullies,” a book written by Mr. Matson
and published by McGriff Video Productions, LLC, an affiliate of Matson Money.
Item 6 – Supervision
Mr. Matson is the CEO and principal owner of Matson Money, and therefore, is not subject to
normal hierarchical supervision. However, Mr. Matson’s activities are subject to supervision by
the firm’s Chief Compliance Officer, Daniel J. List, who is generally responsible for monitoring
the activities of all personnel. Mr. List can be reached at (513) 204-8000. As a portfolio manager
of the firm, Mr. Matson meets with the portfolio management team to decide on the discretionary
investment advice to be provided to clients of the firm.
2
Michelle Matson
Matson Money, Inc.
18760 N. Pima Rd
Scottsdale, AZ 85255
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Michelle Matson that supplements
the Matson Money, Inc. (“Matson Money”) brochure. You should have received a copy of
that brochure. Please contact Daniel J List at (513) 204-8000 if you did not receive Matson
Money’s brochure or if you have any questions about the contents of this supplement.
Additional information about Michelle Matson is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born:
1973
North College Hill, Ohio Senior High School, 1991
Education:
1991
Matson Money; Vice President
Business Experience:
1999 to Present:
1995 to 1999:
Matson Money, f/k/a/Abundance Technologies, Inc.;
Director of Marketing
Licenses:
Series 65
Administered by the Financial Industry Regulatory
Authority to qualify candidates as investment adviser
representatives.
Item 3 – Disciplinary Information
Ms. Matson has no information to report concerning legal or disciplinary events.
Item 4 – Other Business Activities
Ms. Matson has no information to report concerning other business activities
3
Item 5 – Additional Compensation
Ms. Matson may receive corporate dividends based on her husband’s ownership of shares of the
firm, a closely held corporation, in addition to her salary and any bonus. However, she receives
no additional compensation based on the number or amount of sales, client referrals, or new
accounts.
Item 6 – Supervision
Ms. Matson is subject to supervision by the firm’s CEO, Mark E. Matson, who is generally
responsible for monitoring the activities of all personnel. Mr. Matson can be reached at (513) 204-
8000.
4
Daniel J. List
Matson Money, Inc.
5955 Deerfield Blvd.
Mason, OH 45040
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Daniel List that supplements the
Matson Money, Inc. (“Matson Money”) brochure. You should have received a copy of that
brochure. Please contact Daniel J List at (513) 204-8000 if you did not receive Matson
Money’s brochure or if you have any questions about the contents of this supplement.
is available on the SEC’s website at
Additional information about Daniel List
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born:
1971
Eastern Michigan University, BBA, 1993
Education:
1993
Business Experience:
2023 to Present:
Matson Money; President
Matson Money; Chief Compliance Officer
Matson Money; Director of Portfolio Management
2009 to Present:
2004 to 2015:
Abundance Technologies; Portfolio Manager
2000 to 2004:
Abundance Technologies; Compliance Officer
1999 to 2004:
Abundance Technologies; Senior Account Analyst
1996 to 2000:
Abundance Technologies; Account Representative
1994 to 1996:
Licenses
Series 2
Administered by NASD, Inc., the Nonmember General
Securities examination was for persons not associated
with a registered broker-dealer. It was discontinued
6/30/97.
Series 63
Administered by the Financial Industry Regulatory
Authority (“FINRA”) to qualify candidates as state
securities agents.
5
Series 65
Administered by FINRA to qualify candidates as
investment adviser representatives.
AIFAT M
Professional
Designations:
Accredited Investment Fiduciary Analyst – Issued by the
Center for Fiduciary Studies based on attaining either the
requisite level of education and/or years of industry
experience and completing a three day training program, a
certification exam, and annual continuing education
requirements.
Item 3 – Disciplinary Information
Mr. List has no information to report concerning legal or disciplinary events.
Item 4 – Other Business Activities
Mr. List has no information to report concerning other business activities.
Item 5 – Additional Compensation
Mr. List has no information to report concerning additional compensation.
Item 6 – Supervision
Mr. List is the firm’s Chief Compliance Officer, President and member of the Portfolio
Management team. He is supervised by Mark E. Matson, CEO. Mr. Matson can be reached at
(513) 204-8000. Mr. List and the portfolio management team meet to decide on the discretionary
investment advice to be provided to clients of the firm.
6
Heather Nelson
Matson Money, Inc.
18760 N. Pima Rd
Scottsdale, AZ 85255
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Heather Nelson that supplements the
Matson Money, Inc. (“Matson Money”) brochure. You should have received a copy of that
brochure. Please contact Daniel J List at (513) 204-8000 if you did not receive Matson
Money’s brochure or if you have any questions about the contents of this supplement.
Additional information about Heather Nelson is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born:
1988
Ohio State University, BS Human Ecology, 2011
Education:
2011
Matson Money; Director of Operations - Scottsdale
Business Experience:
2022 to Present:
Matson Money; Lead 401k & Annuity Specialist
2018 to 2022
Matson Money; Investment Services Specialist
2015 to 2018:
Scottrade; Investment Consultant
2014 to 2015:
Fidelity Investments; Financial Representative
2011 to 2014:
Licenses
Series 7
Series 63
Administered by the Financial Industry Regulatory
Authority (FINRA) to quality candidates as Registered
Representatives.
Administered by the Financial Industry Regulatory
Authority (“FINRA”) to qualify candidates as state
securities agents.
Series 65
Administered by the Financial Industry Regulatory
Authority to qualify candidates as investment adviser
representatives.
7
Item 3 – Disciplinary Information
Ms. Nelson has no information to report concerning legal or disciplinary events.
Item 4 – Other Business Activities
Ms. Nelson has no information to report concerning other business activities.
Item 5 – Additional Compensation
Ms. Nelson has no information to report concerning additional compensation.
Item 6 – Supervision
Ms. Nelson is Director of Operations – Scottsdale office and member of the Portfolio Management
team. She is supervised by Daniel J List. Mr. List can be reached at (513) 204-8000. Ms. Nelson
and the portfolio management team meet to decide on the discretionary investment advice to be
provided to clients of the firm.
.
8
Brian DeBord
Matson Money, Inc.
5955 Deerfield Blvd.
Mason, OH 45040
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Brian DeBord that supplements the
Matson Money, Inc. (“Matson Money”) brochure. You should have received a copy of that
brochure. Please contact Daniel J List at (513) 204-8000 if you did not receive Matson
Money’s brochure or if you have any questions about the contents of this supplement.
Additional information about Brian DeBord is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born:
1977
Thomas More University, BBA, 2012
Education:
2012
Matson Money; Investment Services Team Lead
Business Experience:
2019 to Present:
Matson Money; Investment Services Specialist
2013 to 2019:
US Bank NA; Private Banker
2009 to 2012:
US Bank NA; Private Banking Credit Analyst
2006 to 2009:
US Bank NA; Personal Banker
2004 to 2006:
Licenses
Series 6
Administered by the Financial Industry Regulatory
Authority (FINRA) to quality candidates as Investment
Company Product / Variable Contract Representatives.
Series 63
Administered by the Financial Industry Regulatory
Authority (“FINRA”) to qualify candidates as state
securities agents.
Item 3 – Disciplinary Information
Mr. DeBord has no information to report concerning legal or disciplinary events.
9
Item 4 – Other Business Activities
Mr. DeBord has no information to report concerning other business activities.
Item 5 – Additional Compensation
Mr. DeBord has no information to report concerning additional compensation.
Item 6 – Supervision
Mr. DeBord is an Investment Services Team Lead and member of the Portfolio Management team.
He is supervised by Daniel J List. Mr. List can be reached at (513) 204-8000. Mr. DeBord and
the portfolio management team meet to decide on the discretionary investment advice to be
provided to clients of the firm.
10
Joshua M Crawford
Matson Money, Inc.
18760 N. Pima Rd
Scottsdale, AZ 85255
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Joshua M. Crawford that
supplements the Matson Money, Inc. (“Matson Money”) brochure. You should have
received a copy of that brochure. Please contact Daniel J List at (513) 204-8000 if you did
not receive Matson Money’s brochure or if you have any questions about the contents of this
supplement.
Additional information about Joshua M. Crawford is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born:
1989
Education:
N/A
Business Experience:
2015 to Present:
Matson Money; Vice President of Training &
Development
Licenses
Series 65
Administered by FINRA to qualify candidates as
investment adviser representatives.
N/A
Professional
Designations:
Item 3 – Disciplinary Information
11
Mr. Crawford has no information to report concerning legal or disciplinary events.
Item 4 – Other Business Activities
Mr. Crawford has no information to report concerning other business activities.
Item 5 – Additional Compensation
Mr. Crawford has no information to report concerning additional compensation.
Item 6 – Supervision
Mr. Crawford is the firm’s Vice President of Training & Development and member of the
Executive Team. He is supervised by Mark E. Matson, CEO. Mr. Matson can be reached at (513)
204-8000.
12
Christopher A. French
Matson Money, Inc.
18760 N. Pima Rd.
Scottsdale, AZ 85255
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Christopher A. French that
supplements the Matson Money, Inc. (“Matson Money”) brochure. You should have
received a copy of that brochure. Please contact Daniel J. List at (513) 204-8000 if you did
not receive Matson Money’s brochure or if you have any questions about the contents of this
supplement.
Additional information about Christopher A. French is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born
1972
Education
1994
University of Washington – English Literature;
Seattle, Washington
2022 – Present
Business
Experience
Matson Money, Coach;
Scottsdale, Arizona
2019 – 2022
Matson Money, Marketing & Brand Manager
Scottsdale, Arizona
2016 – 2019
Carlisle Fluid Technologies, Product and Marketing Manager
Scottsdale, Arizona
2014 – 2016
Johnson Health Tech, Marketing Manager
Sandpoint, Idaho
2007 – 2014
Coldwater Creek, Senior Project Manager
Sandpoint, Idaho
2005 – 2006
World Vision, Project Manager
Federal Way, Washington
2001 - 2006
Pravda Studios, Production Manager
13
Seattle, Washington
Licenses
Series 65
Administered by the Financial Industry Regulatory Authority
(FINRA) to qualify candidates as investment advisor
representatives.
PMP®
Project Management Professional (PMP)® certification
(Expired 2019)
Item 3 – Disciplinary Information
Mr. French has no information to report concerning legal or disciplinary events.
Item 4 – Other Business Activities
Mr. French has no information to report concerning other business activities.
Item 5 – Additional Compensation
Mr. French has no information to report concerning additional compensation.
Item 6 – Supervision
Mr. French is a Coach at Matson Money. He is supervised by Mark E. Matson, CEO. Mr. Matson
can be reached at (513) 204-8000.
14
Matthew E. Der
Matson Money, Inc.
18760 N. Pima Rd.
Scottsdale, AZ 85255
Telephone: (513) 204-8000
Email: info@matsonmoney.com
www.matsonmoney.com
Supplement to Form ADV Part 2 — March 31, 2025
Item 1 – Cover Page
This brochure supplement provides information about Matthew E. Der that supplements the
Matson Money, Inc. (“Matson Money”) brochure. You should have received a copy of that
brochure. Please contact Daniel J. List at (513) 204-8000 if you did not receive Matson
Money’s brochure or if you have any questions about the contents of this supplement.
Additional information about Matthew E. Der is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born
1995
Education
2017
Chapman University
B.A. Communication Studies
Orange, CA
2021 – Present
Business
Experience
Matson Money, Coach;
Scottsdale, Arizona
2020-2021
Keller Williams, Real Estate Agent
Long Beach, CA
2019-2020
Hanley Investment Group, Associate
Newport Beach, CA
2017-2019
Keller Williams, Real Estate Agent
Long Beach, CA
Licenses
Series 65
Administered by the Financial Industry Regulatory Authority
(FINRA) to qualify candidates as investment advisor
representatives.
Item 3 – Disciplinary Information
Mr. Der has no information to report concerning legal or disciplinary events.
15
Item 4 – Other Business Activities
Mr. Der has no information to report concerning other business activities.
Item 5 – Additional Compensation
Mr. Der has no information to report concerning additional compensation.
Item 6 – Supervision
Mr. Der is a Coach at Matson Money. He is supervised by Mark E. Matson, CEO. Mr. Matson
can be reached at (513) 204-8000.
16