Overview
- Headquarters
- Cleveland, OH
- Average Client Assets
- $1.7 million
- Minimum Account Size
- $25,000
- SEC CRD Number
- 135414
Fee Structure
Primary Fee Schedule (MDP 2026 ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 3.00% |
| $500,001 | $1,050,000 | 2.50% |
| $1,050,001 | $2,050,000 | 2.00% |
| $2,050,001 | and above | 1.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $27,500 | 2.75% |
| $5 million | $93,000 | 1.86% |
| $10 million | $168,000 | 1.68% |
| $50 million | $768,000 | 1.54% |
| $100 million | $1,518,000 | 1.52% |
Clients
- HNW Share of Firm Assets
- 38.46%
- Total Client Accounts
- 1,765
- Discretionary Accounts
- 914
- Non-Discretionary Accounts
- 851
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Pooled Investment Vehicles, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: MDP 2026 ADV PART 2A (2026-03-24)
View Document Text
1301 East 9th Street, Suite 3700
Cleveland, Ohio 44114
866-899-2997
www.mcdonald-partners.com
FIRM BROCHURE
Updated March 24, 2026
Part 2A of Form ADV
This brochure provides information about the qualifications and business practices of McDonald
Partners LLC. If you have questions about the contents of this brochure, please contact us at 866-
899-2997 or you may email us at compliance@mcdonald-partners.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
McDonald Partners LLC is a registered investment adviser. Registration as an Investment Adviser
does not imply any level of skill or training. The oral and written communications of an Adviser
provide you with information about which you determine to hire or retain an Adviser.
Additional information about McDonald Partners LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 1
Item 2 – Material Changes_________________________________________________________
This section of the brochure will discuss any material changes that have occurred since McDonald
Partners LLC (“McDonald Partners” or “the Firm”) last updated its Form ADV Part 2A Brochure
(“Brochure”). Since the Firm’s last annual amendment dated March 2025, there have been no
material changes.
McDonald Partners will provide a complete brochure at your request at any time, without
charge. Please call us at 866-899-2997, or you may send an email to compliance@mcdonald-
partners.com.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 2
Item 3 – Contents
Item 2 – Material Changes ................................................................................................................... 2
Item 3 – Contents ................................................................................................................................ 3
Item 4 – Advisory Business ................................................................................................................... 4
Item 5 – Fees and Compensation ....................................................................................................... 14
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................... 19
Item 7 – Types of Clients .................................................................................................................... 20
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ............................................. 20
Item 9 – Disciplinary Information .........................................................................................................25
Item 10 – Other Financial Industry Activities and Affiliations ............................................................. 26
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 28
Item 12 – Brokerage Practices ........................................................................................................... 29
Item 13 – Review of Accounts ............................................................................................................ 34
Item 14 – Client Referrals and Other Compensation ......................................................................... 34
Item 15 – Custody .............................................................................................................................. 35
Item 16 – Investment Discretion ........................................................................................................ 36
Item 17 – Voting Client Securities ...................................................................................................... 36
Item 18 – Financial Information ......................................................................................................... 36
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 3
Item 4 – Advisory Business
Founded by Thomas McDonald in 2005, McDonald Partners LLC (“McDonald Partners” or the
“Firm”) is a dually registered investment adviser and broker-dealer headquartered in
Cleveland, Ohio with offices in Northern Ohio and Michigan. McDonald Partners provides a
variety of investment management services through its Financial Advisors to individual and
institutional clients, including banks, pension, deferred compensation & profit-sharing plans,
trusts, estates, charitable organizations, and business entities. These services are provided on
a personalized basis with investment programs tailored to reflect each client’s specific
circumstances. These tailored services may include restrictions of industry (i.e., gambling,
tobacco, etc.), income needs, and tax planning strategies, to name a few. We work with you to
design an investment portfolio and style that will meet your personal goals.
McDonald Partners has three wealth management groups: CapTrust Financial Advisors,
Mansour Wealth Management and MRT Asset Management. All three groups are separate
legal entities. The financial advisors in all these groups are investment adviser representatives
and registered representatives of McDonald Partners.
Throughout this brochure, we refer to McDonald Partners’ investment adviser representatives
as Financial Advisors.
Financial Planning services
McDonald Partners does not provide legal, accounting or tax advice. If you choose to engage
the firm for Financial Planning, your Financial Advisor will ask you for information about your
financial situation, and work with you to define your personal and financial goals, understand
your time frame for results and discuss, if relevant, how you feel about risk. Your Financial
Advisor will analyze pertinent information to assess your current situation and determine how
to meet your goals. Depending on which services you request, this could include analyzing
your assets, liabilities and cash flow, life/annuity/long term care coverage, investments, tax
strategies, educational fund planning, retirement planning, risk management, estate planning,
business succession planning, business planning, and/or corporate retirement planning. Once
your situation has been evaluated, your Financial Advisor will offer recommendations that
address your goals, based on the information you provide. McDonald Partners provides
financial planning services both as a one-time fee based offering and as a subscription based
offering.
One-Time Fee Based Offering
You and your Financial Advisor will agree on a set fee, a set number of sessions and specific
client deliverables prior to signing an agreement. You and your Financial Advisor will
determine how the recommendations should be carried out. The advisor may implement the
recommendations, or serve as your “coach,” and coordinate the entire process with you and
any other professionals. There is no ongoing relationship and any materials provided as part
of the agreement will not be updated or revisited unless a new agreement is put in force.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 4
Subscription based offering
You are provided with a choice of Clientship levels defined by the planning services offered
under each level. Clientship levels are “Foundation”, “Growth” and “Legacy”. You and your
Financial Advisor agree on the clientship level prior to signing an agreement. The services
provided depend on the nature and complexity of your situation. Discretionary investment
management is included as part of the planning fee for most (but not all) subscription based
offerings. You will be informed as to whether or not investment management is a part of your
service prior to signing the agreement. In addition to ongoing discretionary investment
management, an ongoing financial planning relationship is established with an automatic
renewal provision. Last, your financial plan and other documents will be reviewed and
updated provided you adhere to the financial planning agreement which requires you to meet
regularly with your advisor, provide the advisor with materials necessary to update your plan,
etc.
In addition to the services described in this brochure, we also offer other fee-based account
products through an agreement with RBC Correspondent Services (“RBC CS”), our clearing
broker-dealer. These products may offer a higher or lower fee than other products offered
through this brochure. A copy of the RBC CS brochure, describing its product lines, is available
at your request.
Private Funds
McDonald Partners serves, through an affiliated entity, as manager to four private funds (the
“Funds”), MP DPI LLC, MP127 LLC, Eden Rock Montenegro LLC, and ERM Resort LLC. McDonald
Management LLC, a wholly owned subsidiary of McDonald Partners, is the manager of the
private funds. For the Funds, McDonald Management LLC receives no compensation for its
advisory services aside from reimbursement of its reasonable expenses.
This Brochure does not constitute an offer to sell or solicitation of an offer to buy any
securities. Persons reviewing this Brochure should not construe this as an offer to sell or
solicitation of an offer to buy the securities of any of the Funds described herein. Any such
offer or solicitation will be made only using a confidential private placement memorandum.
With respect to MP127 LLC, MP DPI LLC, Eden Rock Montenegro LLC and ERM Resort LLC,
McDonald Partners served as placement agent and received placement fees ranging from 3%
to 5% of the gross proceeds of the offerings, as more fully described in the private placement
memorandum for each fund.
McDonald Partners paid MP DPI LLC’s organizational, legal, and accounting costs and other
expenses and fees related to the Underlying Investment and the Fund’s operation out of the
placement agent fees it received for acting as the placement agent for the Underlying Offering,
including the proceeds of the Fund Offering. McDonald Partners received compensation in the
form of warrants to purchase common stock of Diasome Pharmaceutical Inc., the portfolio
company of MP DPI LLC, for its financial advisory services.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 5
McDonald Management LLC can receive a carried interest as owner of Class B Units of Eden
Rock Montenegro LLC, if such units are issued. This interest will only be distributed after each
Class A Member has been paid a preferred return and all of the fund’s capital contributions have
been repaid.
McDonald Management LLC can receive a carried interest in ERM Resort LLC as owner of Class
B Units, if such units are issued. This interest will only be distributed after each Class A Member
has been paid a preferred return and all of the fund’s capital contributions have been repaid.
The account-level advisory fee on client assets invested in the Funds is waived until such time
that the total dollar amount of advisory fees waived equals or exceeds the placement fee
charged for those Funds where McDonald Partners received a placement fee. The fees to be
charged on these assets are based on the estimated fair value of the Funds and will not exceed
the maximum advisory fees set forth in Item 5 Fees and Compensation. In most cases, the
assets in the Funds are not publicly traded and are valued by McDonald Partners or by a third-
party valuation consultant in accordance with McDonald Partners’ valuation policy.
Individual Portfolio Management
McDonald Partners provides investment advisory services to retail and high net worth clients
as well as corporate entities, pension plans, public funds, foundations, endowments, and other
tax-exempt entities. Such accounts are managed in accordance with investment objectives,
guidelines, and restrictions established by each client. McDonald Partners executes purchases
and sales of securities for these accounts through its affiliated broker-dealer.
McDonald Partners LLC’s broker-dealer uses its best efforts to obtain the best available price
and most favorable execution through its clearing firm, RBC CS. Clients with a Flex Account do
not pay any additional fees to the broker-dealer for these services. For more information
about McDonald Partners’ Flex Program (“Flex Program”) please see the Firm’s Form ADV Part
investment advisor
2A WRAP brochure at www.adviserinfo.sec.gov or contact your
representative and request a copy.
Hegarty Asset Management
Hegarty Asset Management is a proprietary asset management program operating as a
division of McDonald Partners. The division currently offers one product entitled “Core”. It is
a large capitalization discipline investing in a blend of both growth and value companies. The
portfolio typically owns between 40-50 companies diversified among the eleven major sectors
of the Standard & Poor’s 500 Index. This index also represents the performance benchmark.
Key “Core” portfolio characteristics include discounted valuation on a price-book, price-sales,
and price-earnings basis. Companies in the portfolio have projected 3-5-year earnings,
revenue, and dividend growth well above that projected for the market. The risk and volatility
profile are moderate with a beta below that of the S&P 500 Index.
“Core” is available to both McDonald Partners Financial Advisors and to other investment
advisory firms. The fee to Hegarty Asset Management is competitive with other third-party
managers. The minimum account size for Hegarty Asset Management is $250,000, although
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 6
exceptions are granted at the discretion of Bill Hegarty, the portfolio manager.
Bill Hegarty, Chief Investment Officer of McDonald Partners, is the portfolio manager. He has
over 35 years of investment research and portfolio management experience. Details regarding
Mr. Hegarty experience are outlined in his Form ADV Part 2B Supplement.
interest.
Conflict of Interest: Because McDonald Partners earns compensation from Hegarty Asset
Individual
Management for assets placed, this constitutes a conflict of
representatives of the Firm do not earn additional compensation for referring accounts to
Hegarty Asset Management; however, from a business aspect, the additional compensation
presents a conflict of interest for which you end up paying more or less for those same
services. Please discuss all fee arrangements with your Financial Advisor or if you have any
questions regarding this conflict of interest, please contact our compliance department.
Wrap Fee Program Services
a. Flex Account:
We offer the McDonald Partners Flex Account. Our Flex accounts can be non-
discretionary (you work alongside your Financial Advisor) as well as discretionary (your
Financial Advisor has your permission to manage your account without your consent
as to what/when/how much or what price to buy or sell securities in your account).
The Flex account offers advisory services along with transaction, clearing, and custodial
services for one fee based on the assets under management, and is considered a wrap-
fee program. This is different from non-wrap-fee management programs whereby
services are provided for a fee, but transaction services are billed separately on a per-
transaction basis. Based upon information from you during an initial interview, your
Financial Advisor will construct a portfolio of securities based on your specific
individual needs, risk tolerance and investment objectives. Your portfolio can include
some or all of the following investment vehicles: load or no-load mutual funds,
exchange-traded funds (ETFs), stocks, bonds, cash, cash equivalents, closed-end funds,
and other securities as appropriate for your individual needs. For a more detailed
description of this program, please refer to the McDonald Partners Wrap-Fee
brochure.
Small accounts under the Flex Program, known as ACCESS accounts, require a
minimum initial investment amount of $5,000, which is subject to negotiation, as
determined by McDonald Partners. Please see Item 5 for additional information
related to fees and limitations associated with ACCESS accounts that differ from the
standard Flex program.
McDonald Partners also offers client accounts that charge separate brokerage and
management fees for clients who do not wish to pay an all-inclusive fee (“wrap fee”).
b. RBC Advisor
The RBC Advisor Program is a fee-based investment advisory program sponsored by
RBC CS and made available to McDonald Partners as an introducing-broker to RBC CS.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 7
RBC Advisor is a customized investment advisory program through which a client
receives non-discretionary advice from a McDonald Partners Financial Advisor to invest
in eligible securities in various asset classes. This is accomplished through no-load
mutual funds, load-waived mutual funds, equities and fixed income securities and other
eligible securities. In the RBC Advisor Program, a McDonald Partners Financial Advisor
will provide a client with Advisory Services in an investment account (“Advisor
Account”) based on the client's Investment Guidelines as provided in the client’s profile.
The minimum initial account value of $25,000 is required under this program. The
program is available for both non-retirement and retirement accounts, including
individual retirement accounts (IRAs). The program provides for non-discretionary
management of your account, meaning you have sole discretion whether to accept or
reject an investment strategy or any specific recommendation to purchase, sell, or
redeem securities.
After you execute the Advisor Program Client Agreement and Advisor Program Terms
and Conditions, your advisor will help you establish a brokerage account through
McDonald Partners, LLC and RBC CS will act as the qualified custodian for your account.
For brokerage execution and other services rendered under the Program, you pay
McDonald Partners and RBC CS a single quarterly Program fee based on the value of
your account (regardless of the number of trades completed).
McDonald Partners and RBC CS require you to provide information sufficient to
determine a risk profile (“Risk Profile”), which is intended to measure your investment
time horizon and risk parameters. Based on your Financial Advisor’s understanding
of your investment needs and objectives gained from the consultation process and
the Risk Profile (and any additional investment guidelines), he or she will develop an
appropriate investment strategy for the management of your account. You are
responsible for promptly bringing to your Financial Advisor’s attention any material
changes in the information provided in the Risk Profile or your financial condition, as
well as any additional written investment guidelines.
You can establish written investment guidelines in addition to the Risk Profile, subject
to acceptance by McDonald Partners. Eligible securities include mutual funds offered
at their net asset value without any front-end or deferred sales charge and no-load
funds. If the investment strategy will be implemented with mutual funds only, you
select from the various eligible mutual funds and specify, in writing, the mutual funds in
which the account assets are to be invested and the allocation among those funds. This
written fund allocation can subsequently be modified by notifying your McDonald
Partners Financial Advisor. McDonald Partners and RBC CS have no discretionary
authority with respect to the Advisor Account and will execute only transactions
directed by client.
Clients understand that their Advisory Accounts are not for day trading or any other
frequent trading activity, including frequent option trading, and the Firm or RBC CS
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 8
can, without limiting any other rights or remedies, restrict or terminate the Advisor
Account if it determines that client is engaging in such activity. In addition, McDonald
Partners or RBC CS can restrict or terminate the account if a client purchases for, or
transfers into, the account ineligible securities without the prior consent of RBC CS.
Client is solely responsible for the use of trading privileges in the Advisor Account.
Losses resulting from client-initiated or client-directed transactions, including, without
limitation, losses resulting from the frequency of trading, are solely client’s responsibility.
In an Advisor Account, the client pays an asset-based fee for both Advisory Services
and transaction processing. McDonald Partners and RBC CS reserve the right, in their
sole discretion, to adjust the annual IA Program fee for changes in security type, trading
activity, or Account size at any time without notice.
Fees
A portion of the fee, up to 0.35%, is retained by RBC CS for execution and other
account-related services based on the size of the account and overall fee. The
remainder of the fee is retained by McDonald Partners for advisory services based on
the size of the account and overall fee.
For more information about the operation of the RBC Advisor Program, please see
the RBC Advisor Program Agreement, Terms and Conditions and RBC Correspondent
Services Advisory Programs Disclosure Document.
c. RBC Unified Portfolio
RBC Unified Portfolio is a unified managed account (“UMA”) program through which
your Account is professionally managed by RBC CM as Overlay Manager. The Overlay
Manager manages the Account through investments in mutual funds, ETPs, and/or in
accordance with one or more model portfolios provided by Model Providers or RBC CS,
all in a single Account. Your McDonald Partners Financial Advisor provides you with
information on mutual funds, ETPs, and/or model portfolios representing different
investment styles and strategies that are compatible with your Risk Profile.
Fees
A portion of the fee, up to 0.20%, is retained by RBC CS for execution and other
account-related services based on the size of the account and overall fee. The
remainder of the fee is retained by McDonald Partners for advisory services based on
the size of the account and overall fee.
For more information about the operation of the RBC Unified Portfolio Program,
please see the RBC Unified Portfolio Program Agreement, Terms and Conditions, RBC
Correspondent Services Advisory Programs Disclosure Document, RBC Advisory
Programs Form ADV, Part 2A Appendix 1 Wrap Fee Programs Brochure.
d. Consulting Solutions
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 9
Consulting Solutions is a fee-based investment advisory program sponsored by RBC CS
and made available to McDonald Partners as an introducing-broker to RBC CS through
which your account is managed by one or more professional investment managers
participating in the program. Your Financial Advisor provides you with information on
investment managers whose investment philosophy and objectives are compatible
with your risk profile, and you select the investment manager. RBC CS makes available
Investment Managers who meet RBC CS’ eligibility requirements for participation in
the program.
For more information about the operation of the RBC Consulting Solutions Program,
please see the RBC Consulting Solutions Program Agreement, Terms and Conditions
and RBC Advisory Programs Disclosure Document.
e. Unbundled Managed Account Solutions
Unbundled Managed Account Solutions (UMAS) Wrap Fee Program offers Financial
Advisors at the Firm the ability to provide customized investment management
services.
Pension and Defined Benefit Consulting Services
McDonald Partners also provides services on a consulting-only basis to pension, profit sharing
and DC plans (e.g. 401(k), 403(b) plans). Services are charged as a percentage of the assets
being consulted on or as a flat fee. These services include one, all, or any of the following:
• Investment Policy Statement
• Asset Allocation
• Investment Manager Searches
• Fund Searches
• Manager/Fund Monitoring
• Performance Reporting
• Financial Planning Services
• On-going Consulting
• Various Other Services
Rollovers to an IRA
Effective February 1, 2022, for purposes of complying with the DOL’s Prohibited Transaction
Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the following
acknowledgment to you:
• When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 10
• The way we make money creates some conflicts with your interests, so we operate
under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule’s provisions, we must:
o Meet a professional standard of care when making investment
recommendations (give prudent advice).
o Never put our financial interests ahead of yours when making
recommendations (give loyal advice).
o Avoid misleading statements about conflicts of interest, fees, and investments.
o Follow policies and procedures designed to ensure that we give advice that is
in your best interest.
o Charge no more than is reasonable for our services.
o Give you basic information about conflicts of interest.
Typical retirement plan options after leaving employment:
1. Leave the assets in the employer’s (former employer’s) plan.
2. Transfer the assets to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Transferring the assets into an IRA rollover account.
Private Funds
As previously discussed, McDonald Partners also manages private investment funds through
an affiliated entity, McDonald Management LLC, which is wholly owned and controlled by
McDonald Partners. McDonald Partners is not currently offering any private funds.
Financial Consultation Services
McDonald Partners also provides specialized, ongoing consultation services regarding
investment matters, portfolio holdings and other business matters. Fees for these services are
negotiable based on the complexity of the services being provided. The negotiated fee will be
disclosed to you in advance. The terms of payment for financial consultation services are
individually negotiated.
Participant Account Management
McDonald Partners uses a third-party platform to facilitate management of held away assets
such as defined contribution plan participant accounts, with discretion. The platform allows
McDonald Partners to avoid being considered to have custody of Client funds since we do not
have direct access to Client log-in credentials to affect trades. McDonald Partners is not
affiliated with the platform in any way and receives no compensation from them for using
their platform. A link will be provided to the Client allowing them to connect an account(s) to
the platform. Once Client account(s) is connected to the platform, McDonald Partners will
review the current account allocations. When deemed necessary, McDonald Partners will
rebalance the account considering client investment goals and risk tolerance, and any change
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 11
in allocations will consider current economic and market trends. The goal is to improve
account performance over time, minimize loss during difficult markets, and manage internal
fees that harm account performance. Client account(s) will be reviewed at least quarterly, and
allocation changes will be made as deemed necessary.
Other Services
As described above, McDonald Partners LLC and its affiliates are engaged in a wide range of
securities services. McDonald Partners LLC also gives advice and takes action in the
performance of its duties to clients which differ from advice given, or the timing and nature of
action taken, with respect to the RBC CS Program advisors.
All accounts described above are managed either on a discretionary or non-discretionary basis.
Regulatory assets under management as of December 31, 2025, are:
Discretionary
$797,491,042
Non-discretionary
$481,782,470
Total Regulatory Assets Under Management
$1,279,273,512
Business Continuity Plan
Our Firm’s business continuity plan (“the Plan”) is designed to meet the needs of our clients
and minimize potential disruption in services during an emergency or disaster. The protocols
and capabilities within the plan include:
• Sufficient technical infrastructure and network capacity to support employees
working from home in specific areas, or company-wide
• Secure, remote access for employees
• Videoconference capabilities in place for employees
• Redundancy capabilities within each of our business units
Item 5 – Fees and Compensation
Listed below are the maximum fees charged for advisory accounts managed by
McDonald Partners:
Fixed Income Only Accounts
On the first $500,000
1.75% annually
On the next $550,000
1.25% annually
On the next $1,000,000
1.00% annually
Asset above $2,000,000
0.75% annually
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 12
Equity/Balanced Accounts
On the first $500,000
3.00% annually
On the next $550,000
2.50% annually
On the next $1,000,000
2.00% annually
Asset above $2,000,000
1.50% annually
Option Trades
$ 9.00 per trade + $0.50 per option contract (minimum $3.00)
ACCESS Accounts
$ 9.00 per trade transaction fee + 0.04% ($40 minimum) fee for performance reporting
Depending on specific circumstances, fees are subject to negotiation. McDonald Partners will
not change any fees without prior written notice to and acceptance by the client. The Financial
Advisor’s Fee is included in the total investment management fee charged by the Firm and is
paid by the Firm to the Financial Advisor.
For clients of CapTrust Financial Advisors that are invested in Michigan municipal tax-free
bonds, CapTrust Financial Advisors have determined that it is cheaper for the client to
purchase these securities in a brokerage account, where the Financial Advisor receives a
commission on the trade, as opposed to placing the asset in the client’s advisory account and
charging a fee based on the client’s assets under management. In the event the Client does
not have a brokerage account with McDonald Partners, Michigan municipal tax-free bonds can
be purchased in the client’s advisory account and the advisory fee is not charged on those
assets. The Financial Advisor will still receive a commission for the purchase or sale of the
bonds.
The advisory fee on client assets invested in the Funds is waived until such time that the total
dollar amount of advisory fees waived equals or exceeds the placement fee charged. The fees
to be charged on these assets are based on the estimated fair value of the Funds and will not
exceed the maximum advisory fees set forth in Item 5 Fees and Compensation.
Financial Planning Fees
McDonald Partners provides financial planning services both as a one-time fee based
offering and as a subscription based offering.
One-Time Fee Based Offering
You will be charged a flat fee determined by the Financial Advisor based on the complexity
of the services provided.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 13
Subscription based offering
You are provided with a choice of Clientship levels defined by the planning services offered
under each level. Clientship levels are “Foundation”, “Growth” and “Legacy”. You and your
Financial Advisor agree on the clientship level.
Foundation
$4,000 annually
Growth
$7,500 annually
Legacy
$10,000 annually
Account Termination and Fees
In the event of account termination of our services, you will only be charged for the days
your account was under management. You may terminate this agreement with us at any
time by written notice to us.
Account termination notices should be sent to McDonald Partners LLC, 1301 East 9th
Street, Suite 3700, Cleveland, OH 44114 or by email to your Financial Advisor at his or her
respective email address. The client can also terminate the Investment Management
Agreement within five days of execution and receive a full refund of any fees charged
under the program. However, in such case, the client will be responsible for fees and/or
commissions charged on trades executed prior to the receipt of such notice by McDonald
Partners.
Fees for advisory accounts managed by McDonald Partners are computed and payable
quarterly or monthly in arrears (unless you have negotiated a different payment
arrangement) on the valuation of your assets under management on the last day of the
quarter, depending on the agreement between the client and McDonald Partners. The
value on the final day of the quarter, or month, as the case may be, is multiplied by the
portion of your annual fee attributable to that month or quarter (calculated by dividing the
annual fee by 365 days (or 366 days in a leap year) then multiplying the quotient by the
number of days in the given month or quarter). Fees will automatically be deducted from
your account on or about the 15th day following the end of each quarter or month, as the
case may be, unless you have arranged for an alternative method of payment. The fee
does not include certain dealer markups or markdowns, odd lot differentials, transfer
taxes, exchange fees (among which SEC fees are included), and any other fees required by
law. The valuation used to calculate the fee is provided by RBC CS for publicly traded
securities.
Fees for advisory accounts managed by RBC Advisors are computed and payable
quarterly or monthly in advance on the valuation of your assets under management on
the last day of the quarter. The value on the final day of the quarter is multiplied by the
portion of your annual fee attributable to that month or quarter (calculated by dividing the
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 14
annual fee by 365 days (or 366 days in a leap year) then multiplying the quotient by the
number of days in the given month or quarter). Fees will automatically be deducted from
your account on or about the 15th day following the end of each quarter or month. The
fee does not include certain dealer markups or markdowns, odd lot differentials, transfer
taxes, exchange fees (among which SEC fees are included), and any other fees required by
law. The valuation used to calculate the fee is provided by RBC CS for publicly traded
securities.
Account Valuation Policy
When determining market value of an account for the purpose of calculating advisory fees,
McDonald Partners’ policy is as follows: For all publicly traded securities held in client
accounts, the Firm relies on the daily prices received from the clients’ custodians. For
investments in private funds or other illiquid assets that are not managed by McDonald
Partners or its affiliates, the Firm relies on the valuations provided by the issuer of the asset.
Depending on the type of asset or underlying investment, valuations may be reflected at cost
until such time as the issuer provides an updated valuation. For the Funds, McDonald Partners
values any non-publicly traded assets pursuant to its valuation policy.
For the Funds, McDonald Partners’ affiliate, McDonald Management LLC, receives no
compensation for its investment advisory services aside from reimbursement of its reasonable
expenses. As previously discussed, McDonald Partners, in its capacity as a broker-dealer,
received placement fees from investors in these Funds. Any other fees received by McDonald
Partners or its affiliates, including performance fees, are disclosed in the relevant offering
documents for such Funds.
The account-level advisory fee on client assets invested in the Funds (at the client account
level) is waived until such time that the total dollar amount of advisory fees waived equals or
exceeds the placement fee charged. The fees to be charged on these assets are based on the
estimated fair value of the Funds determined in accordance with the Firm’s valuation policy
and will not exceed the maximum advisory fees set forth in the fee schedule above.
The Flex Program requires a minimum initial investment amount of $25,000, which is subject
to negotiation, as determined by McDonald Partners. Small accounts under the Flex Program,
known as ACCESS accounts, require a minimum initial investment amount of $5,000, which is
subject to negotiation, as determined by McDonald Partners. ACCESS accounts also have a
maximum account value of $50,000, which is subject to negotiation, as determined by
McDonald Partners. Hegarty Asset Management requires a minimum initial investment
amount of $250,000, which is subject to negotiation, as determined by Bill Hegarty, the
portfolio manager. The minimum initial account value of $25,000 is required for participation
in the RBC Advisors wrap program.
The Firm’s investment management fees will be charged to most clients through the direct
debit of fees by the qualified custodian, RBC CS. Each quarter, McDonald Partners will notify
the client’s qualified custodian of the amount of the fee due and payable to the Firm pursuant
to the Firm’s fee schedule and the client’s Investment Management Agreement. RBC CS will not
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 15
validate or check the Firm’s fees, its corresponding calculation, or the assets on which the fee
is based unless the client has retained their services to do so. With the client’s pre-approval,
RBC CS will deduct the fee from the client’s account or, if the client has more than one account,
from the account the client has designated to pay McDonald Partners’ fees. Each quarter, the
client will receive a statement directly from the qualified custodian showing all transactions,
positions, and credits/debits into or from the client’s account. Statements sent will also reflect
the fees paid by the client to McDonald Partners.
Mutual fund managers charge certain fees for their services and products. Those fees are in
addition to the investment management fees paid to the Firm and are separate and distinct
from the investment management fees charged by the Firm. These fees and expenses are
described in the prospectuses for each mutual fund. Some mutual funds charge front-end or
back-end loads (also known as initial or deferred sales charges), investment management fees,
other fund expenses and distribution fees (“12b-1 fees”).
Mutual funds provide for the payment of certain Rule 12b-1 and other similar asset-based
charges (“12b-1” fee). Typically, all or a portion of the 12b-1 fee is paid by a mutual fund
company to the Firm, as outlined in the applicable prospectus, potentially creating an
incentive, and thus a conflict of interest, for the Firm or your Financial Advisor to recommend
a mutual fund that will pay a 12b-1 fee as opposed to one that does not. We address this
conflict of interest by (1) offering Advisor share class Mutual Fund positions for new purchases
in client accounts (when available), and (2) crediting any 12b-1 fees that we receive related to
a mutual fund held in an advisory account back to the client Account.
Many mutual fund companies offer advisory, institutional, or other share classes that do not
have a sales load or assess 12b-1 fees. Many mutual funds offer multiple classes of shares
which are available based on various eligibility requirements as dictated by the fund company.
RBC CS or the Firm will decide which share classes to offer to the Firm’s clients based on such
eligibility requirements, the availability of share classes under the distribution agreements
available to the Firm through RBC CS, and other considerations. In most cases, we recommend
the lowest expense ratio share class offered by the fund company and available through RBC
CS, but in some cases, we can choose to recommend a higher-cost share class. It should be
noted that, in certain instances, certain share classes are not available to us through RBC CS
and there may be a cheaper alternative available to you should you qualify for it and purchase
it elsewhere.
Accordingly, the client should review both the fees charged by the funds and the applicable
program fee charged by the Adviser to fully understand the total amount of fees to be paid
and to thereby evaluate the Advisory services being provided.
Cash balances in client accounts are invested in money market mutual funds including, as
permitted by law, those with which we have agreements to provide administrative,
distribution, and other services and for which we receive compensation for the services
rendered. Clients who participate in a program may pay more or less for the services described
in this brochure and the RBC CS Brochure than if they purchased such services separately.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 16
McDonald Partners has a revenue sharing agreement with RBC CS whereby McDonald
Partners receives a rebate based on McDonald Partners’ monthly average daily balance in RBC
Insured Deposit Accounts. McDonald Partners also receives payments from RBC CS based on
the Firm’s monthly average balance in the U.S. Government Money Market Fund. If, however,
the U.S. Government Money Market Fund waives 50 basis points or more of its fees, then
McDonald Partners will not receive any payments. The U.S. Government Money Market Fund
is available for balances that exceed the FDIC insurance coverage limit.
Both of these arrangements calculate the payments to McDonald Partners using the Federal
Funds rate. When that rate is zero, the Firm does not receive any payments. As of the date of
this Brochure, McDonald Partners receives less than 5% of its revenue from these
arrangements.
The RBC Insured Deposit Account and the U.S. Government Money Market Fund are cash
sweep options for client accounts with assets of $5,000,000 or more. Clients can select from
these and other sweep options when establishing their account at RBC CS.
Fees for Consulting Services
With respect to assets that are held in a client’s account or held away at another custodian
but are not being managed by McDonald Partners, or for which McDonald Partners provides
periodic consulting services, the Firm can charge a fee to hold the unmanaged assets on its
platform and provide consolidated analytics and ongoing reporting for those assets. The fees
charged for this service will be billed on a pro rata basis, quarterly, based on the value of the
unmanaged assets within the clients’ account(s) on the last day of the preceding quarter. The
amount of such fees is negotiable and will be agreed-upon and documented in the written
agreement between McDonald Partner and the client. Clients should understand that
McDonald Partners’ fees are in addition to fees charged by the custodian to hold the assets
within the account(s).
Additional Information Regarding Investment Management Fees
McDonald Partners considers it appropriate and necessary for its clients to use the brokerage
and execution services of McDonald Partners and RBC CS. In directing the use of RBC CS, clients
should recognize that the Firm may not be able to obtain best execution for all transactions. In
a prospective client's consideration of the investment management services described in this
Brochure, prospective clients should be aware that the Flex Program may cost more or less
than purchasing the actual services separately from other advisers or broker-dealers. The
factors that should be considered by a prospective client include the size of a client's portfolio,
the nature of the investments to be managed, commission costs, custodial expenses, if any,
the anticipated level of trading activity and the amount of advisory fees only for managing the
client portfolio.
As the advisory fees and commissions charged are negotiable, those fees and charges vary
among clients based upon a number of factors, including the anticipated level of account
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 17
activity, the size of the client's account, the types of investments, and the nature of related
services provided, among other things.
When a client transfers asset into an account managed by McDonald Partners that includes
Class A shares or other share classes that pay a 12b-1 fee, the Firm will rebate any 12b-1 fees
back to the client’s account. Without notice to you, the Firm may convert mutual funds in your
investment management account to a lower cost share class offered by RBC CS in the event a
lower expense share class is available at RBC CS. In cases where these non-advisory shares are
subject to short term redemption fees or deferred sales charges, the share class conversion
will not occur. Generally, the Firm does not charge a fee on these assets.
A Financial Advisor who recommends an investment advisory program to a client receives
compensation as a result of the client’s participation in that program. The amount of this
compensation may be more, or less than what the Financial Advisor would receive if the client
participated in other programs of McDonald Partners or paid separately for investment advice,
securities brokerage, and other services. Accordingly, in many cases, the Financial Advisor has a
financial incentive to recommend one program over another program offered by McDonald
Partners.
Some, or all, of a client’s assets will be invested in shares of investment companies for which
McDonald Partners does not provide investment advisory services (“Non-Affiliated Funds”)
and other investment vehicles. As a result, the client will pay two levels of advisory fees with
respect to such assets — the advisory fees paid by the Non-Affiliated Fund or investment
vehicle to the investment advisor of such fund or investment vehicle, and the fee paid to
McDonald Partners on the assets of the Account, which would include the assets invested in
the Non- Affiliated Fund or investment vehicle.
Other costs that are assessed in addition to the inclusive fee are, among others, fees for
securities transactions, if any, executed away from RBC CS, dealer mark-ups, mark-downs,
electronic fund and wire transfers, spreads paid to market-makers and exchange fees. Clients
who designate brokers other than RBC CS are subject to certain additional fees charged by
such brokers.
Other Fees
Some Financial Advisors are agents for various insurance companies. As such, these individuals
can receive separate, yet customary, commission compensation from the sale of insurance
products for advisory clients. Clients, however, are not under any obligation to purchase these
insurance products from these individuals when implementing advisory recommendations.
The implementation of any or all recommendations is solely at the discretion of the client.
Clients can purchase investments and insurance products through other advisers.
Item 6 – Performance-Based Fees and Side-By-Side Management
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 18
McDonald Partners does not charge performance-based fees except as disclosed in the
offering documents for the private funds it or its affiliates advise. See Item 4 for disclosures
related to the private funds managed by McDonald Partners.
Our Financial Advisors do not manage hedge funds, outside funds, or other products that
cause conflicts of interest in relation to their fiduciary obligation to you.
Item 7 – Types of Clients
McDonald Partners provides investment advisory services for a variety of clients including
individuals, pensions, and profit-sharing trusts, foundations, charitable organizations, and
other institutional clients. Upon request, we will furnish you a list of institutional clients who
have authorized us to share their names.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
Security analysis methods include fundamental analysis, technical analysis, and cyclical
analysis.
Fundamental Analysis
We attempt to measure the intrinsic value of a security by looking at economic and financial
factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it
may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
Technical and Cyclical Analysis
We analyze past market movements and apply that analysis to the present in an attempt to
recognize recurring patterns of investor behavior and potentially predict future price
movement. In cyclical analysis, a type of technical analysis, we measure the movements of a
particular stock against the overall market in an attempt to predict the price movement of the
security.
Technical and cyclical analyses do not consider the underlying financial condition of a company
or market. This presents a risk in that a poorly managed or financially unsound company may
underperform regardless of market movement.
Mutual Fund and/or ETF Analysis
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past
performance does not guarantee future results. A manager who has been successful may not
be able to replicate that success in the future. In addition, as we do not control the underlying
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 19
investments in a fund or ETF, managers of different funds held by the client may purchase the
same security, increasing the risk to the client if that security were to fall in value. There is also
a risk that a manager deviates from the stated investment mandate or strategy of the fund or
ETF, which could make the holding(s) less suitable for the client’s portfolio.
Risks for all Forms of Analysis
Our securities analysis methods rely on the assumption that the companies whose securities
we purchase and sell, the rating agencies that review these securities, and other publicly
available sources of information about these securities, are providing accurate and unbiased
data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis is compromised by inaccurate or misleading information.
The main sources of information include financial periodicals, inspections of corporate
activities, research materials prepared by others, corporate rating services, fund reporting
services (such as Morningstar), timing services, annual reports, prospectuses, filings with the
Securities and Exchange Commission, and company press releases.
Your personal investment strategy is based upon the risk and objectives you discuss with your
Financial Advisor prior to investing and ongoing throughout the year. You may change your
objectives at any time. Your investment strategy consists of asset allocation analysis, long-
term purchasing, short-term purchasing, trading, short sales, margin transactions, and option
trading strategies. It is important to update your Financial Advisor promptly when any of your
personal and or financial situations change so that your goals and objectives can be updated
accordingly.
Some of the Firm’s Financial Advisors have established investment styles. As discussed in Item
4, Hegarty Asset Management provides a large capitalization discipline investing in a blend of
both growth and value companies, referred to as “Core.” The portfolio typically owns between
40-50 companies diversified among the eleven major sectors of the Standard & Poor’s 500
Index. This index also represents the performance benchmark. Key “Core” portfolio
characteristics include discounted valuation on a price-book, price-sales, and price-earnings
basis. Companies in the portfolio have projected 3-5-year earnings, revenue, and dividend
growth well above that projected for the market. The risk and volatility profile are moderate
with a beta below that of the S&P 500 Index.
Depending on the types of securities you invest in, you may face the following risks:
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic, and social conditions may trigger market events.
Dividend Risk: For clients invested in income strategies, the Firm may not be able to identify
attractive dividend-paying stocks. The income received by clients in income strategies will also
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 20
fluctuate due to the dividend amounts changing based on what companies elect to pay.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a
dollar next year, because purchasing power is eroding at the rate of inflation.
Interest-rate Risk: Fluctuations in interest rates cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing
their market values to decline.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability because the company must meet the terms of its obligations in good times and
bad. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then refining it,
a lengthy process, before they can generate a profit. They carry a higher risk of profitability than
an electric company, which generates its income from a steady stream of customers who buy
electricity no matter what the economic environment is like.
Cyclical Risk: The risk of business cycles or other economic cycles adversely affecting the
returns of an investment, an asset class, or an individual company’s profits. Cyclical risks exist
because the broad economy has been shown to move in cycles – periods of peak performance
followed by a downturn, then a trough of low activity. Between the peak and trough of a
business or other economic cycle, investments may fall in value to reflect the uncertainty
surrounding future returns as compared with the recent past.
Liquidity Risk: When consistent with a client’s investment objectives, guidelines, restrictions
and risk tolerances, Advisor may invest portions of client portfolios in illiquid securities, subject
to applicable investment standards. Investing in an illiquid (difficult to trade) security may
restrict its ability to dispose of investments in a timely fashion or at an advantageous price,
which may limit the ability to take full advantage of market opportunities. Limited Partnerships
are relatively illiquid may require long waiting periods for investment return. Some may be
subject to significantly less regulation than public investments.
Fixed Income Risks: Portfolios that invest in fixed income securities are subject to several
general risks, including interest rate risk, credit risk, and market risk, which could reduce the
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 21
yield that an investor receives from his or her portfolio. These risks may occur from
fluctuations in interest rates, a change to an issuer’s individual situation or industry, or events
in financial markets.
Equity Risks: The prices of equity investments fluctuate on a daily basis and at any given time. An
investor has no assurance that they will be able to recoup their investment. Equity securities
are subject to market risk, that is, as perceptions of a company's business prospects change,
the actions of both buyers and sellers are affected. A dividend-paying stock may decrease or
even cease to pay a dividend based on overall profitability. In the event of bankruptcy,
common stockholders have a residual claim on company assets upon dissolution and therefore
are the final class of investor to receive payment on their initial investment.
including adverse fluctuations
in currency exchange rates, political
Foreign and Emerging Markets Risk: Investments in securities of foreign issuers may involve
risks
instability,
confiscations, taxes or restrictions on currency exchange, difficulty in selling foreign
investments, and reduced legal protection Public information may be limited with respect to
foreign and emerging markets issuers; foreign and emerging markets issuers may not be
subject to uniform accounting, auditing and financial standards and requirements comparable
to those applicable to the U.S. companies. Brokerage commissions and other transaction costs
on foreign and emerging markets securities exchanges are generally higher than in the U.S.
Other foreign taxes could decrease the net return on foreign investments.
Small/Mid-Cap Risk: Stocks of small or small emerging companies may have less liquidity than
those of larger, established companies and may be subject to greater price volatility and risk
than the overall stock market.
Diversification Risk: Investments that are concentrated in one or few industries or sectors may
involve more risk than more diversified investments, including the potential for greater
volatility.
Options Risk: Options involve risks and are not suitable for everyone. Options trading can be
speculative in nature and carry a substantial risk of loss, including the loss of principal.
Options are contracts to purchase a security at a given price, risking that an option may expire
out of the money resulting in minimal or no value. An uncovered option is a type of options
contract that is not backed by an offsetting position that would help mitigate risk. The risk for
a “naked” or uncovered put is not unlimited, whereas the potential loss for an uncovered call
option is limitless. Spread option positions entail buying and selling multiple options on the
same underlying security, but with different strike prices or expiration dates, which helps limit
the risk of other option trading strategies. Option writing also involves risks including but not
limited to economic risk, market risk, sector risk, idiosyncratic risk, political/regulatory risk,
inflation (purchasing power) risk and interest rate risk. Risks that are not specific to options
trading include: market risk, sector risk and individual stock risk. Option trading risks are
closely related to stock risks as stock options are a derivative of stocks.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 22
High-Yield Risk: (sometimes called “Junk” Bonds) Investments in high-yielding, non-
investment grade bonds involve higher risk than investment grade bonds. Adverse conditions may
affect the issuer’s ability to make timely interest and principal payments on these securities.
Municipal Securities Risk: The values of municipal securities may be adversely affected by
local political and economic conditions and developments. Adverse conditions in an industry
significant to a local economy could have a correspondingly adverse effect on the financial
condition of local issuers. The amount of public information available about municipal bonds is
generally less than for certain corporate equities or bonds, meaning that the investment
performance of the securities may be more dependent on the analytical abilities of the Firm
than investments in stock or other corporate investments.
“New Issues” Risk: “New issues” are IPOs of equity securities. Securities issued in IPOs have no
trading history, and information about the companies may be available for very limited
periods. In addition, the prices of securities sold in IPOs may be highly volatile or may decline
shortly after the IPO.
Structured Products Risk: These products often involve a significant amount of risk and should
only be offered to clients who have carefully read and considered the product’s offering
documents, as they are often based on derivatives. Structured products are intended to be “buy
and hold” investments and are not liquid instruments.
Sociopolitical Risk: This involves risk related to political and social events such as a terrorist
attack, war, pandemic, or elections that could impact financial markets. Such events,
whether actual or anticipated, can affect investor attitudes and outlooks, resulting in system-
wide fluctuations in stock prices.
including
Real Estate Investment Trusts (REITs): Investment in REITs are subject to risks similar to those
losses from casualty or
associated with direct ownership of real estate,
condemnation, and changes in local or general economic condition, supply and demand,
interest rates, zoning laws, regulatory limitations on rents, property taxes and operating
expenses.
Public Health Risk: Certain countries have been susceptible to epidemics, such as severe acute
respiratory syndrome, avian flu, H1N1/09 flu, and, most recently, the coronavirus. The
outbreak of an infectious disease or any other serious public health concern, together with
any resulting restrictions on travel or quarantines imposed, has a negative impact on the
economy, and business activity in any of the countries in which the Adviser may invest and
thereby adversely affect the performance of the client account.
Item 9 – Disciplinary Information
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 23
On October 24, 2016, McDonald Partners paid a fine to the State of Arkansas for failure to
register its Arkansas branch with the state and prevent unregistered sales agents from selling
securities without registration. This fine was ordered by the state and has been paid and
completed. The information was reported on the Firm's registration through CRD Form BD.
On February 23, 2018, McDonald Partners signed a Letter of Acceptance, Waiver and Consent
(“AWC”) with FINRA related to violations of the Securities and Exchange Act (“SEA”) Rule 10b-
9 and FINRA Rule 2010 in connection with two securities offerings. Additionally, there was a
violation of SEA 15c2-4 and MSRB Rule G-14. The Firm was censured and paid of fine of
$50,000.
On February 26, 2019, McDonald Partners signed a Letter of Acceptance, Waiver and Consent
(“AWC”) with FINRA relating to violations of MSRB Rule G-14 (failure to report municipal
securities transactions to the MSRB’s Real-Time Transaction Reporting system), Rule 15c3-1 of
the Securities Exchange Act and FINRA Rule 2010 (conducting a securities business while failing
to maintain its required minimum net capital), Rule 17a-3(a)(11) of the Securities Exchange
Act, and FINRA Rules 4511 and 2010 (preparation of an inaccurate general ledger, trial ledger
and net capital computation). FINRA imposed a censure and fined the Firm $22,500. The fine
was paid in full on March 22, 2019, and all conditions have been satisfied.
On June 22, 2022, McDonald Partners signed a Letter of Acceptance, Waiver and Consent
(“AWC”) with FINRA relating to violations of Rule 10B-9 of the Securities Exchange Act of 1934,
Rule 15c3- 1 of the Securities Exchange Act and FINRA Rules 4110(b)(1) and 2010 (conducting
a securities business while failing to maintain its required minimum net capital), and FINRA
Rules 3110 and 2010 (failing to conduct reasonable due diligence). FINRA imposed a censure
and fined the Firm $100,000 and ordered the firm pay $170,000 plus interest in partial
restitution to clients.
For detailed information on the above, visit FINRA’s Broker Check on the FINRA.org website.
On August 31, 2021, the Securities and Exchange Commission (“SEC”) entered into a
settlement with McDonald Partners, LLC, resulting in the entry of on Order Instituting
Administrative and Cease-and-Desist Proceedings Pursuant to Section 8A of the Securities Act
of 1933, Section 15(b)(4) of the Securities Exchange Act of 1934, and Sections 203(e) and 203(k)
of the Investment Advisers Act of 1940, Making Findings, and Imposing Remedial Sanctions and
a Cease-and-Desist Order (“Order”).
The proceedings arose out of McDonald Partners LLC role as placement agent for securities
offered by two private investment vehicles (“PIVs”) advised by an affiliate of McDonald
Partners. Between September 2013 and through January 2017, McDonald Partners sold more
than $14 million in securities issued by the PIVs to investors, including its brokerage customers
and its advisory clients. In October 2016, McDonald Partners became aware of allegations that
its point person at the Montenegrin entity had misappropriated $488,331 of investor funds.
After being confronted, the individual agreed to repay approximately $335,000. McDonald
Partners did not disclose the misappropriation to existing investors and raised approximately
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 24
$1.5 million in additional funds from existing and new investors in early 2017. McDonald
Partners was found to have violated: (1) Sections 17(a)(2) and 17(a)(3) of the Securities Act,
which prohibit fraudulent conduct in the offer or sale of securities; and (2) Sections 206(2) and
206(4) of the Advisers Act, and Rule 206(4)-8 thereunder, which prohibit fraudulent or
deceptive conduct with respect to clients and investors.
Additionally, McDonald Partners failed to provide investors with audited financial statements
or to retain an independent public accountant to conduct surprise examinations of the books
of those entities for four years. By this conduct, the firm willfully violated Sections 17(a)(2) and
(3) of the Securities Act and Sections 206(2) and 206(4) of the Advisers Act and Rules 206(4)-2
and206(4)-8 thereunder.
McDonald Partners agreed to pay disgorgement of $37,031.25, prejudgment interest
of $7,651.86 and civil penalties of $150,000 to the SEC. McDonald Partners also agreed to
engage a consultant for at least two years to provide advice and direction with respect to the
drafting and performance of policies and procedures to ensure compliance with Rule 206(4)-
2 (the “Custody Rule”).
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Registration and Registered Representatives
McDonald Partners is a registered broker-dealer, member of the Financial Industry Regulatory
Authority (FINRA) and Securities Investor Protection Corporation (SIPC). McDonald Partners is
also an investment adviser registered under the Investment Advisers Act of 1940, as amended,
and is registered with the U.S. Securities and Exchange Commission.
Certain of the executive officers, Financial Advisors and other employees of McDonald
Partners are separately licensed as registered representatives of McDonald Partners. These
individuals, in their separate capacity, can effect securities transactions for which they or the
broker-dealer receive separate, yet customary compensation.
Many of our Financial Advisors also manage commission-based accounts for brokerage clients
as registered representatives of the Broker-Dealer. The financial backgrounds, risk tolerance,
and investment objectives for brokerage clients may be vastly different than those of advisory
clients. As such, Financial Advisors can execute trades for brokerage clients that are in direct
conflict to trades recommended for a client’s advisory account. Additionally, clients’ brokerage
accounts will receive execution prices that may be higher or lower than an advisory client’s
execution prices.
While McDonald Partners and these individuals endeavor at all times to put the interest of the
clients first as part of our fiduciary duty, clients should be aware that the receipt of additional
compensation itself creates a conflict of interest and may affect the judgment of these
individuals when making recommendations.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 25
McDonald Partners serves as General Partner to four private investment companies through
a wholly owned affiliate. These private investment companies include MP DPI LLC, MP127 LLC,
Eden Rock Montenegro LLC and ERM Resort LLC (the “Funds”). Investors in these partnerships
paid placement or other fees to McDonald Partners. These fees were determined prior to
investment and disclosed in the private placement memorandum. The general partner or
other related persons can be compensated in other ways in connection with the partnerships.
McDonald Partners and its affiliates can receive investment management fees and
performance fees as disclosed in the offering documents for the Funds. These Funds may
become billable assets for investment advisory fees, but only after the investment has been
held one year for every commission percentage the client paid.
The Firm and some of its Financial Advisors, employees, and their spouses are currently
invested in the Funds managed by McDonald Partners. As of March 29, 2024, the total
estimated value of ownership units held by these individuals or the Firm is approximately
15.2% of the total estimated value of the Funds.
Futures and Commodity Registration
McDonald Partners is not registered, nor does it have an application pending to register, as a
futures commission merchant, commodity pool operator or a commodity trading advisor. No
management person is registered, nor does any management person have an application
pending to register, as an associated person of a futures commission merchant, commodity
pool operator or a commodity trading advisor.
Licensed Insurance Producers
Some of McDonald Partners’ Financial Advisors, in their separate capacities, are also licensed
insurance agents with various insurance companies, and in such capacity, recommend, on a
fully-disclosed commission basis, the purchase of certain insurance products. McDonald
Partners permits Financial Advisors, in their individual capacities as licensed insurance agents,
to sell insurance products to their clients using insurance companies that have registered
McDonald Partners to sell their products. McDonald Partners will retain a portion of the
commission if a sale takes place. A conflict of interest exists to the extent that a Financial
Advisor recommends the purchase of insurance products where that Financial Advisor receives
insurance commissions or other additional compensation.
Third-Party Money Managers
McDonald Partners may recommend and select third-party money managers for you either as
a sub adviser to McDonald Partners or through a dual contract arrangement in which both you
and McDonald Partners have a contract with the sub-advisor. Once a third-party money
manager is selected to manage all or a portion of your assets, the third-party money manager
may collect a fee depending on the structure of the sub-advisory agreement. Please refer to
Items 4 and 5 for full details regarding programs, fees, conflicts of interest and other material
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 26
arrangements.
Jonathan Hartzler, CFA
Jonathan Hartzler is the Chief Compliance Officer for McDonald Partners LLC for both its
investment advisory business and its broker-dealer business. Jonathan Hartzler is a full time
employee of McDonald-Partners.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
The Code of Ethics is based on the principle that McDonald Partners, its Financial Advisors and
its employees (“Access Persons”) owe a fiduciary duty to its clients and a duty to comply with
federal and state securities laws and all other applicable laws. These duties include the
obligation of Access Persons to conduct their personal securities transactions in a manner that
does not interfere with the transactions of any client or otherwise to take unfair advantage of
their relationship with clients. In certain circumstances, our employees are permitted to
purchase and sell for themselves securities identical to those they recommend to you. Your
Financial Advisor may also trade in a security for his or her own account that is directly
opposite of the advice recommended to you. There is an inherent conflict of interest between
our fiduciary duty to obtain best execution for our clients and the apparent self-interest of
employees trading in the same securities contemporaneously. When trading for themselves,
Financial Advisors must comply with all fiduciary provisions outlined in the McDonald Partners
Code of Ethics.
Our Code of Ethics includes policies and procedures for the review of quarterly securities
transactions reports as well as initial and annual securities holdings reports that must be
submitted by the Firm’s access persons. Among other things, our Code of Ethics requires the
prior approval of any acquisition of securities in a limited offering (e.g., private placement) or
an initial public offering. Our code also provides for oversight, enforcement, and recordkeeping
provisions.
McDonald Partners’ Code of Ethics further includes the Firm's policy prohibiting the use of
material non-public information. While we do not believe that we have any particular access
to non-public information, all employees are reminded that such information cannot be used
in a personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You
can request a copy by email from our Compliance department at compliance@mcdonald-
partners.com or by calling 866-899-2997.
Other Conflicts of Interest
The Firm has business relationships with some clients in the ordinary course of its business.
These clients provide the Firm with products and services on the same terms as offered to
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 27
other members of the public, and McDonald Partners provides its services to these clients on
the same terms as other clients who are similarly situated.
Item 12 – Brokerage Practices
McDonald Partners is dually registered as a broker-dealer and executes trades on behalf of
our Clients through our clearing firm, RBC CS, electronically and therefore we do not direct
trades to other brokerages for compensation, research, etc.
Some McDonald Partners Financial Advisors are also registered representatives of McDonald
Partners in its capacity as a broker-dealer and are required to use the services of McDonald
Partners and RBC CS, its approved clearing broker-dealer when buying or selling commission
based securities products. All brokerage accounts established through McDonald Partners will
be cleared and held at RBC CS, which acts as the qualified custodian. Financial Advisors, acting
as registered representatives, receive a portion of the commission RBC CS receives as a
commission for executing trades. This is a conflict of interest since Financial Advisors can
receive more money by executing more transactions.
To mitigate this conflict when acting as an investment adviser, McDonald Partners offers a Flex
account to its advisory clients. This account offers advisory services along with transaction,
clearing, and custodial services for one fee based on the assets under management, and is
considered a wrap-fee program. This is different from non-wrap-fee management programs
whereby services are provided for a fee, but transaction services are billed separately on a
per- transaction basis.
You should understand that not all investment advisers require the use of a particular broker-
dealer or the use of a broker-dealer that is affiliated with the investment adviser. Our decision
to require the use of McDonald Partners is based on the Firm’s decision that we can provide
efficient and cost-effective services through our own broker-dealer. However, the use of
McDonald Partners as broker-dealer for our advisory clients is an inherent conflict of interest
between the Firm and our clients because requiring our clients to use McDonald Partners as
the broker-dealer allows McDonald Partners, in its capacity as introducing broker-dealer, to
retain brokerage revenue that would otherwise be retained by an unaffiliated broker-dealer.
The requirement to use RBC CS (which is not affiliated with McDonald Partners) is because
McDonald Partners has established a clearing agreement with RBC CS, as its preferred clearing
broker-dealer and qualified custodian. The decision to use RBC CS is based on a comparison of
RBC CS against other broker-dealers (including past experiences we have had with other
broker-dealers) and is aimed at minimizing brokerage expenses and other costs while taking
into account the offerings or services RBC CS provides that McDonald Partners or clients
require or find valuable.
There are some investment advisers that permit the use of multiple broker-dealers and permit
clients to select the broker-dealer. McDonald Partners considered the positive factors to this
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 28
approach which include the ability to negotiate better brokerage costs such as transaction
fees, the ability to better analyze the speed of execution, and the ability to compare and
negotiate services. However, McDonald Partners has determined that the use of one
brokerage platform (McDonald Partners and RBC CS) allows the firm to provide more
streamlined operational and trading services. We considered the fact that allowing multiple
brokerage arrangements would increase the need for additional internal staff and technology
which increases the overall fees we charge. By selecting one brokerage platform, McDonald
Partners can avoid additional compliance, recordkeeping, staffing, and technological costs that
are associated with implementing procedures designed to work with multiple brokerage
platforms. Based on McDonald Partners’ structure and capacities, the Firm concluded that
requiring one brokerage platform is a better policy than permitting multiple brokerage
arrangements, including client-directed brokerage arrangements.
If McDonald Partners decides to permit other brokerage arrangements in the future, all clients
will be made aware of the change in policy. Commission and fee structures of various broker-
dealers, along with services, research, and tools are periodically reviewed by McDonald
Partners to evaluate the overall execution services provided by McDonald Partners and RBC
CS. Accordingly, McDonald Partners will consider competitive rates; it may not necessarily
obtain the lowest possible commission and brokerage rates for your account transactions.
Therefore, the overall services provided by McDonald Partners (in its capacity as an introducing
broker) and RBC CS are evaluated to determine the level of best execution provided to our
clients. However, considering McDonald Partners requires use of the brokerage services of
McDonald Partners and RBC CS, we may not be able to achieve the most favorable execution
of client transactions, and therefore our practice of requiring the use of McDonald Partners
and RBC CS may cost you more money compared to advisory programs offered by other
investment advisers.
While you may be able to attain brokerage services with lower costs and expenses, you should
be aware of some of the qualitative factors we consider in selecting McDonald Partners and
RBC CS. These factors include, but are not necessarily limited to, the following:
• We are able to rely on the internal staff of McDonald Partners to provide
supervision, operations, trading, and other services.
• The RBC CS back-office system generates exception reports designed to monitor all
aspects of brokerage accounts, including trading, money movement, transfers, and
client account data. Client paperwork is processed through a secure electronic
workflow and storage system.
• RBC CS electronic trading platform provides a real-time order matching system, the
ability to “block” client trades, and account balance and position information.
• Clients can access their account information over the internet, including
balances, transactions, positions, statements, confirmations, and tax documents.
• Advisory fees can be calculated on aggregated account balances and are debited
directly from client accounts.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 29
Soft Dollar Arrangements
McDonald Partners does not engage in soft dollar benefits for equity research, or any other
products or services.
Brokerage for Client Referrals
The Firm does not recommend broker-dealers to clients based on our interest in receiving
client referrals.
Directed Brokerage
The Firm does not permit clients to direct brokerage.
Municipal Securities Trading
The Firm may use its discretionary authority to purchase municipal securities for client
accounts. In some situations, the Firm may select an unrelated broker-dealer to execute such
trades. The Firm generally uses specific broker-dealers for Michigan municipal fixed income
securities. The Firm has long-standing relationships with these broker-dealers, and these firms
typically have the inventory to meet the needs of clients who are Michigan residents. Selection
of brokers-dealers for execution of other fixed income transactions is typically done by
obtaining live real-time competitive bids and offers from at least three primary dealers (where
practical) via the electronic trading platform TradeWeb, or another electronic trading
platform, where we will award the trade to the broker- dealer offering best execution.
For executing client transactions in securities that are not traded on TradeWeb, we will search
for attractive offerings or bids on broker-dealer inventory screens or by phone in an effort to
ensure competitive price executions, selecting such broker-dealers based on our knowledge
of which broker-dealers most actively make a market in the type of issues we are looking to
trade.
Cross Transactions
Generally, the majority of trades made for McDonald Partners’ client accounts will be
executed through the open market. We may engage in cross trading under limited
circumstances. We will only do so when we can ensure that no client receives less favorable
terms. Under such circumstances, we will receive no transaction-based compensation from the
trade, and we will only proceed when we reasonably believe that best execution can be
achieved. We do not enter into cross transactions involving ERISA Accounts.
Trade Aggregation
Trading aggregation practices are such that when McDonald Partners trade the same security
in more than one client account, we generally attempt to batch or “bunch” trades to create a
“block transaction.” Generally buying and selling in blocks helps create trading efficiencies,
prompt attention, and desired price execution. Whenever possible, we will attempt to batch or
aggregate trades for clients to create a “block transaction.” Your Financial Advisor may also
aggregate his or her own trades in the same security with those of his or her clients, provided
the Financial Advisor never receives preferential treatment in the trade execution.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 30
Trade Errors
McDonald Partners takes great care when placing trades; nevertheless, trade errors can occur
due to miscommunication with brokers or other system or human errors. The Firm’s policy is
to correct errors as soon as they are discovered. The Firm maintains a trade error account at
the Firm’s clearing broker-dealer in the name of the Firm and utilizes such account to correct
the trade error in the following manner:
• When a security is erroneously bought or sold in a client's account, the trade will
be moved to the error account and corrected.
• The client will be made whole in his/her/its account
• The Firm error account will be used solely for the correction of errors; and
• Gains and losses will be netted in the error account. A negative balance in the
error account will be the Firm’s responsibility to cover.
Mutual Funds Share Class Selection
Mutual funds generally offer multiple share classes available for investment based upon
certain eligibility and/or purchase requirements. For instance, in addition to retail share classes
(typically referred to as class A and class C shares), the fund may also offer institutional share
classes that usually have a lower expense ratio than the retail share classes.
When recommending investments in mutual funds, it is the Firm’s policy to review and
consider all available share classes. The Firm’s policy is to select the most appropriate share
classes based on various factors including but not limited to: minimum investment
requirements, trading restrictions, internal expense structure, transaction charges, availability
and other factors. When considering all the appropriate factors the Firm may recommend a
share class other than the ‘lowest cost’ share class. Clients may be able to obtain lower cost
share classes than those selected by the Firm. In light of its duty to obtain best execution,
McDonald Partners conducts monitoring of mutual fund investments to ensure the selection
of the most appropriate share class.
Initial Public Offerings (IPOs) & Secondary Offerings
Clients with a desire to participate in IPOs and secondary offerings should discuss with their
Financial Advisor to determine whether such investments are appropriate and available. Not
all clients will be eligible to participate in IPOs. A client account must meet the following
conditions:
• McDonald Partners has concluded that the client of the account can accept the
increased risk associated with IPOs;
• The client has requested to participate in IPOs when available;
• The client represents in writing that he or she is not a restricted person under
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 31
FINRA’s Freeriding and Withholding interpretations.
McDonald Partners will also consider the following factors in determining how to allocate
shares of an IPO:
• The number of shares available in the IPO for allocation to McDonald Partners’
retail customers.
• The stated interest of a particular client in participating in IPOs, in general, or in
a particular IPO, including the number of shares requested.
• The suitability of the investment for the client, particularly if it is speculative in
nature, as is sometimes the case in IPOs.
• Whether the IPO investment would be consistent with the client’s investment
strategy and objectives.
• Any applicable tax considerations.
• Whether the client has adequate liquidity in the account, or a reasonably
available alternative, to fund the IPO investment.
• Whether Financial Advisor is able to contact the customer on a timely basis and obtain
any documentation necessary to participate in the offering.
IPOs are typically riskier investments and not suitable for clients with conservative investment
goals. IPO underwriters, in our experience, avoid allocating shares to smaller retail accounts,
since this increases their costs and administrative burdens. All of these factors lead to a conflict
of interest among clients.
The Firm’s Financial Advisors receive a selling concession when purchasing new issue
securities and secondary offerings for client accounts. The selling concession is a separate
payment made directly from the issuer of the security to the Financial Advisor as additional
compensation.
The advisory fee on client assets invested in the IPOs and secondaries is waived until such time
that the total dollar amount of advisory fees waived equals or exceeds the selling concession
received by the Firm.
Item 13 – Review of Accounts
McDonald Partners monitors client accounts as part of an ongoing process while regular
account reviews with clients are conducted on at least an annual basis. Client accounts are
reviewed periodically for investment objective, financial plan adherence and overall asset
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 32
allocation by the Financial Advisor associated with the account. All account trades are
reviewed continuously by compliance personnel for any red flags in conjunction with the above
and if any issues are found they are discussed with the associated Financial Advisor responsible
for the account.
Performance reports are sent out annually (at a minimum) to advisory clients that participate
in Flex account program or Hegarty Asset Management accounts. These reports are sent
directly from the home office or by the Financial Advisor either in person or by the US mail.
Some clients will receive the reports electronically if they so indicate.
At least annually, we will request in writing that you update your Financial Advisor with any
changes to your financial status, investment objectives, risk tolerance or other important
information.
You will receive statements directly from your custodian monthly. These statements include
details of your trades, account balances, dividends, contributions, and withdrawals. You
should always check to ensure that the reports you receive from your custodian are consistent
with the reports you receive from McDonald Partners. You should contact the compliance
department at compliance@mcdonald-partners.com or 866-899-2997 immediately if you
notice major inconsistencies in your reports or if you do not receive your reports and
statements.
Item 14 – Client Referrals and Other Compensation
McDonald Partners and our Financial Advisors receive client referrals which come from
current clients, our attorneys, employees, accountants, and personal relationships. The Firm
does not compensate for referrals.
McDonald Partners has a revenue sharing agreement with RBC CS whereby McDonald
Partners receives a rebate based on McDonald Partners’ monthly average daily balance in RBC
Insured Deposit Accounts. McDonald Partners also receives payments from RBC CS based on
the Firms monthly average balance in the U.S. Government Money Market Fund. If, however,
the U.S. Government Money Market Fund waives 50 basis points or more of its fees, then
McDonald Partners will not receive any payments. The U.S. Government Money Market Fund
is available for balances that exceed the FDIC insurance coverage limit. Both of these
arrangements calculate the payments to McDonald Partners using the Federal Funds rate.
When that rate is zero, the Firm does not receive any payments. As of the date of this Brochure,
McDonald Partners receives less than 5% of its revenue from these arrangements.
The RBC Insured Deposit Account and the U.S. Government Money Market Fund are cash
sweep options for client accounts with assets of $5,000,000 or more. Clients can select from
these and other sweep options when establishing their account at RBC CS.
Your Financial Advisor receives a selling concession when purchasing new issue securities for
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 33
your account. The selling concession is a separate payment made directly from the issuer of
the security to the Financial Advisor as additional compensation. This payment is not added or
related to the advisory fee you pay.
Many mutual funds pay registered representatives of broker-dealers 12b-1 fees, which are
additional fees charged by mutual funds for promotion, distributions and/or marketing
expenses of the fund’s shares. Any 12b-1 fees received by McDonald Partners are rebated back
to the client account.
Periodically mutual fund companies help the Firm pay for client functions and defray the cost
of Firm meetings. Although these expenses are paid to the service providers in connection
with these activities, a conflict of interest exists for McDonald Partners in the selection and
recommendation of the mutual funds from the fund companies that sponsor these events. For
more information, ask your Financial Advisor which product sponsors, if any, helped pay for
client functions.
McDonald Partners has a referral agreement with a broker-dealer that provides investment
banking services. The broker-dealer agrees to pay a portion of its fee to the Firm for a referral
that results in an engagement to provide investment banking services.
McDonald Partners has entered into and is currently a party to several promotors agreements
whereby McDonald Partners receives payment for referring clients to another business or
related party, in accordance with the requirements of Rule 206(4)-1 of the Advisers Act and
corresponding state securities law requirements.
McDonald Partners has a referral agreement with Insure One Benefits (an Oswald company).
The agreement allows McDonald Financial Advisors to refer clients seeking assistance in
navigating Medicare, Medicare Supplement Insurance, as well as individual health insurance
policies. Financial Advisors are not required to refer clients to Insure One Benefits but are paid
$75 for each successful lead.
Item 15 – Custody
McDonald Partners does not maintain custody of client funds or securities except to the extent
that pursuant to the client authorizing the Firm to debit the client’s account for the amount of
McDonald Partners’ investment management fee and to directly remit that fee to McDonald
Partners in accordance with applicable custody rules.
Unless otherwise directed by a client, all assets are held at RBC CS, an independent qualified
custodian. RBC CS holds all client assets and provides account statements directly to clients at
their address of record at least quarterly. In cases where assets are custodied at a custodian
other than RBC CS, clients will receive account statements directly from that custodian.
McDonald Partners utilizes Equity Institutional, Millennium Trust, Mainstar Trust, State Bank,
and New Direction Trust Company as a qualified custodian for IRA assets which are alternative
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 34
in nature. Equity Institutional, Millennium Trust, Mainstar Trust, State Bank, and New Direction
Trust Company provide account statements directly to clients at their address of record at
least quarterly.
McDonald Partners maintains custody of privately offered securities as defined in the Custody
Rule as a pooled investment vehicle subject to a financial statement audit or surprise audit to
comply with the Custody Rule.
Generally, McDonald Partners’ Financial Advisors do not engage as Trustee or have Power of
Attorney for their client accounts, although some exceptions are made for certain personal or
family relationships and with the prior written approval of Compliance.
Item 16 – Investment Discretion
McDonald Partners manages securities accounts on behalf of its clients when given proper
authority. Authority is given to a registered adviser by means of a client contract or limited
power of attorney. Client limitations are based on the specific goals and objectives of each
individual client as referenced in “Advisory Business” section of this brochure.
Item 17 – Voting Client Securities
As a registered investment adviser, McDonald Partners has made the determination that it
will not vote customer proxies or outsource voting to a third-party proxy voting service. This
means that each client is responsible for making their own proxy voting decisions for the
securities in their account(s).
Clients wishing additional information regarding proxy voting may contact their investment
adviser representative or submit a request in writing to Compliance Department at McDonald
Partners LLC, 1301 East 9th Street, Suite 3700, Cleveland, OH 44114 (requests may also be
submitted via email to compliance@mcdonald-partners.com).
Item 18 – Financial Information
McDonald Partners does not solicit prepayment of more than $1,200 in fees, per client, six
months or more in advance. McDonald Partners has not been the subject of a bankruptcy
petition at any time during the past ten years.
McDonald Partners LLC – Form ADV Part 2A Brochure – Page 35
Additional Brochure: MDP 2026 ADV PART 2A WRAP (2026-03-24)
View Document Text
1301 East 9th Street, Suite 3700
Cleveland, Ohio 44114
866-899-2997
www.mcdonald-partners.com
WRAP FEE PROGRAM BROCHURE
Part 2A of Form ADV – Appendix A
March 11, 2026
This wrap fee program brochure provides information about the qualifications and business
practices of McDonald Partners LLC. If you have any questions about the contents of this
brochure, please contact us at 866-899-2997 or you may email us at compliance@mcdonald-
partners.com. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
McDonald Partners LLC is a registered investment adviser. Registration as an Investment Adviser does
not imply any level of skill or training. The oral and written communications of an Adviser provide
you with information about which you determine to hire or retain an Adviser.
Additional information about McDonald Partners LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 Material Changes
This section of the brochure will discuss any material changes that have occurred since McDonald
Partners LLC (“McDonald Partners” or “the Firm”) last updated its Form ADV Part 2A Brochure
(“Brochure”). Since the Firm’s last annual amendment dated March 20, 2025, there have been no
material changes.
McDonald Partners will provide a complete brochure at your request at any time, without charge.
Please call us at 866-899-2997, or you may send an email to compliance@mcdonald-partners.com.
McDonald Partners LLC – WRAP Program Brochure – Page ii
Item 3 Table of Contents
Item 2 Material Changes ............................................................................................................................... 2
Item 3 Table of Contents .............................................................................................................................. 3
Item 4 Services, Fees, and Compensation ...................................................................................................... 1
Business Continuity Plan ........................................................................................................................... 7
Item 5 Account Requirements and Types of Clients ...................................................................................... 8
Item 6 Portfolio Manager Selection and Evaluation ...................................................................................... 8
Item 7 Client Information Provided to Portfolio Managers .......................................................................... 14
Item 8 Client Contact with Portfolio Manager ............................................................................................. 14
Item 9 Additional Information .................................................................................................................... 14
Disciplinary Information ......................................................................................................................... 14
Other Financial Industry Activities ........................................................................................................... 16
Jonathan Hartzler, CFA Chief Compliance Officer .................................................................................... 17
Code of Ethics, Participation in or Interest in Client Transactions and Personal Trading ............................ 17
Review of Accounts ................................................................................................................................ 18
Client Referrals and Other Compensation ................................................................................................ 18
Financial Information .............................................................................................................................. 19
McDonald Partners LLC – WRAP Program Brochure – Page iii
Item 4 Services, Fees, and Compensation
Founded by Thomas McDonald in 2005, McDonald Partners LLC (“McDonald Partners” or the
“Firm”) is a dually registered investment adviser and broker-dealer headquartered in Cleveland,
Ohio with offices throughout Northern Ohio and Michigan. McDonald Partners provides a variety
of investment management services through its Financial Advisors to individual and institutional
clients, including banks, pension and profit-sharing plans, trusts, estates, charitable organizations, and
business entities. These services are provided on a personalized basis with investment programs
tailored to reflect each client’s specific circumstances. These tailored services may include
restrictions of industry (i.e., gambling, tobacco, etc.), income needs, and tax planning, to name a
few. We work with you to design an investment portfolio and style that will meet your personal
goals.
McDonald Partners has three wealth management groups: CapTrust Financial Advisors, Mansour
Wealth Management and MRT Asset Management. which are separate legal entities. The financial
advisors
investment adviser representatives and registered
in all of these groups are
representatives of McDonald Partners.
Throughout this brochure, we refer to McDonald Partner’s investment adviser representatives
as Financial Advisors.
McDonald Partners charges a single fee based on the value of the Client’s assets under
management. The single fee includes portfolio management, trading commissions, and custody
services. Clients are required to establish brokerage accounts at a qualified custodian, RBC
Correspondent Services (“RBC CS”), our clearing broker-dealer. RBC CS is not affiliated with
McDonald Partners.
McDonald Partners provides various types of advisory programs including wrap programs,
financial planning, retirement plan consulting services, and participant education, and other
customized portfolio management services. This brochure describes McDonald Partners’ Flex
Program (“Flex Program”). For more information about McDonald Partner’s advisory services and
programs other than the Flex Program, please see the Firm’s Form ADV Part 2A brochure at
www.adviserinfo.sec.gov or contact your investment advisor representative and request a copy.
Regardless of which program you select, our advisory process begins with a data collection
process to help our Financial Advisors understand, among other things, your short- and long-term
financial objectives, risk tolerance, tax status, current investment holdings, and asset allocation.
Our Financial Advisors will analyze current investment holdings as to their potential place in your
McDonald Partners LLC – WRAP Program Brochure – Page 1
investment strategy and make recommendations for potential improvements to align the current
portfolio with the proposed investment strategy.
Flex Account
We offer the McDonald Partners Flex Account. Our Flex accounts can be non-discretionary (you
work alongside your Financial Advisor) as well as discretionary (your Financial Advisor has your
permission to manage your account without your consent as to what/when/how much or what
price to buy or sell securities in your account). The Flex account offers advisory services along
with transaction, clearing, and custodial services for one fee based on the assets under
management, and is considered a wrap-fee program. This is different from non-wrap-fee
management programs whereby services are provided for a fee, but transaction services are
billed separately on a per-transaction basis. Based upon information from you during an initial
interview, your Financial Advisor will construct a portfolio of securities based on your specific
individual needs, risk tolerance and investment objectives. Your portfolio can include some or all
of the following investment vehicles: load or no-load mutual funds, exchange-traded fund (ETFs),
stocks, bonds, cash, cash equivalents, closed-end funds, and other securities as appropriate for your
individual needs.
The Flex Account program includes access to an assigned Financial Advisor. Financial Advisors are
available during business hours and may be reached via telephone, email or in person at the
Firm’s offices.
Client assets are held at RBC CS, which is not affiliated with McDonald Partners.
In determining whether to establish a Flex account, a Client should be aware that the overall cost
to the Client of McDonald Partners’ Flex Account may be higher or lower than the Client might
incur by purchasing separately the types of securities available through the Flex Account Program.
To compare the cost of the Flex Account with unbundled services, the Client should consider the
turnover rate in his or her selected investment strategies, trading activity in the account,
standard advisory fees, and brokerage commissions that would be charged at other broker-
dealers and investment advisers.
Hegarty Asset Management
One of the investment options offered in the Flex Account is a proprietary asset management
program, Hegarty Asset Management, operating as a division of McDonald Partners. This option
is called “Core.” It is a large capitalization discipline investing in a blend of both growth and value
companies. The portfolio typically owns between 40-50 companies diversified among the eleven
major sectors of the Standard & Poor’s 500 Index. This index also represents the performance
benchmark. Key “Core” portfolio characteristics include discounted valuation on a price-book,
price-sales, and price-earnings basis. Companies in the portfolio have projected 3-5 year
earnings, revenue and dividend growth well above that projected for the market. The risk and
volatility profile is moderate with a beta below that of the S&P 500 Index.
“Core” is available to both McDonald Partners Financial Advisors and other investment advisory
firms. The fee to Hegarty Asset Management is competitive with other third-party managers.
Although the Flex program requires a minimum initial investment amount of $25,000, the
McDonald Partners LLC – WRAP Program Brochure – Page 2
minimum account size required to invest in Hegarty Asset Management is $250,000. Exceptions
may be granted in the discretion of Bill Hegarty, the portfolio manager.
Bill Hegarty, Chief Investment Officer of McDonald Partners, is the portfolio manager. He has
over 35 years of investment research and portfolio management experience. Details regarding
Mr. Hegarty experience are outlined in his Form ADV Part 2B Supplement.
Conflict of Interest: Because McDonald Partners earns compensation from Hegarty Asset
Management for assets placed, this constitutes a conflict of interest. Individual representatives
of the Firm do not earn additional compensation for referring accounts to Hegarty Asset
Management; however, from a business aspect, the additional compensation presents a conflict
of interest for which you end up paying more or less for those same services. Please discuss all
fee arrangements with your Financial Advisor or if you have any questions regarding this conflict
of interest, please contact our compliance department.
Fees and Compensation
The Firm charges a single fee based on the value of the Client’s assets under management. The
single fee includes portfolio management, trading commissions, and custody services. The Client
authorizes McDonald Partners to debit the advisory fee directly from the Client’s investment
account. If insufficient cash is available to pay such fees, securities in an amount equal to the
balance of unpaid fees will be liquidated to pay for the unpaid balance.
Listed below are the maximum fees charged for McDonald Partners Flex Accounts:
Fixed Income Only Accounts:
On the first $500,000
1.75% annually
On the next $550,000
1.25% annually
On the next $1,000,000
1.00% annually
Asset above $2,000,000
0.75% annually
Equity/Balanced Accounts:
On the first $500,000
3.00% annually
On the next $500,000
2.50% annually
On the next $1,000,000
2.00% annually
On the next $2,000,000
1.50% annually
Option Trades
$ 9.00 per trade + $0.50 per option contract (minimum $3.00)
McDonald Partners LLC – WRAP Program Brochure – Page 3
ACCESS Accounts
$ 9.00 per trade transaction fee + 0.04% ($40 minimum) fee for performance reporting
Depending on specific circumstances, fees may be subject to negotiation. McDonald Partners will
not change any fees without prior written notice and acceptance of the client. The Financial
Advisor’s Fee is included in the total investment management fee charged by the Firm and is paid
by the Firm to the Financial Advisor.
For Clients of CapTrust Financial Advisors that are invested in Michigan municipal tax-free bonds,
CapTrust Financial Advisors have determined that it is cheaper for the Client to purchase these
securities in a brokerage account, where the Financial Advisor receives a commission on the
trade, as opposed to placing the asset in the Client’s advisory account and charging a fee based
on the Client’s assets under management. In the event the Client does not have a brokerage
account with McDonald Partners, Michigan municipal tax-free bonds can be purchased in the
Client’s advisory account and the advisory fee is not charged on those assets. The Financial
Advisor will still receive a commission for the purchase or sale of the bonds.
The Firm provides advisory services to four private funds that are managed by an affiliate of the
Firm. These private funds include MP127 LLC, MP DPI LLC, Eden Rock Montenegro LLC, and ERM
Resort LLC (the “Funds”). The account-level advisory fee on Client assets invested in the Funds is
waived until such time that the total dollar amount of advisory fees waived equals or exceeds the
placement fee charged for those Funds where McDonald Partners received a placement fee. The
fees to be charged on these assets are based on the estimated fair value of the Funds and will not
exceed the maximum advisory fees set forth in Item 5 Fees and Compensation. In most cases,
the assets in the Funds are not publicly traded and are valued by McDonald Partners or an
independent valuation service provider in accordance with the Firm’s valuation policy.
In the event of account termination of our services, you will only be charged for the days your
account was under management. You may terminate this agreement with us at any time by
written notice to us.
Account termination notices should be sent to McDonald Partners LLC, 1301 East 9th Street, Suite
3700, Cleveland, OH 44114 or by email to your Financial Advisor at his or her respective email
address. The client can also terminate the Investment Management Agreement within five days
of execution and receive a full refund of any fees charged under the program. However, in such
case, the client will be responsible for fees and/or commissions charged on trades executed prior
to the receipt of such notice by McDonald Partners.
Fees are computed and payable quarterly or monthly in arrears (unless you have negotiated a
different payment arrangement) on the valuation of your assets under management on the last
day of the quarter, depending on the agreement between the Client and McDonald Partners. The
value on the final day of the quarter, or month, as the case may be, is multiplied by the portion
of your annual fee attributable to that month or quarter (calculated by dividing the annual fee by
365 days (or 366 days in a leap year) then multiplying the quotient by the number of days in the
given month or quarter). Fees will automatically be deducted from your account on or about the
15th day following the end of each quarter or month, as the case may be, unless you have
McDonald Partners LLC – WRAP Program Brochure – Page 4
arranged for an alternative method of payment. The fee does not include certain dealer markups
or markdowns, odd lot differentials, transfer taxes, exchange fees (among which SEC fees are
included), and any other fees required by law. The valuation used to calculate the fee is provided
by RBC CS for publicly traded securities.
Valuation Policy
When determining market value of an account for the purpose of calculating advisory fees,
McDonald Partner’s policy is as follows: For all publicly traded securities held in client accounts,
the Firm relies on the daily prices received from the clients’ custodians. For investments in private
funds or other illiquid assets that are not managed by McDonald Partners or its affiliates, the Firm
relies on the valuations provided by the issuer of the asset. Depending on the type of asset or the
underlying investment, valuations may be reflected at cost until such time as the issuer provides
an updated valuation. For the Funds, McDonald Partners values any non-publicly traded assets
pursuant to its valuation policy.
Information about Compensation related to the Funds.
As noted above, McDonald Partners serves, through an affiliated entity, as manager to four
private funds. McDonald Management LLC, a wholly owned subsidiary of McDonald Partners, is
the manager of these private funds. For the Funds, McDonald Management LLC receives no
compensation for its advisory services aside from reimbursement of its reasonable expenses.
This Brochure does not constitute an offer to sell or solicitation of an offer to buy any securities.
Persons reviewing this Brochure should not construe this as an offer to sell or solicitation of an
offer to buy the securities of any of the Funds described herein. Any such offer or solicitation will
be made only using a confidential private placement memorandum.
With respect to MP127 LLC, Eden Rock Montenegro LLC and ERM Resort LLC, McDonald Partners
served as placement agent and received placement fees ranging from 3% to 5% of the gross
proceeds of the offerings, as more fully described in the private placement memorandum for each
fund.
McDonald Partners paid the MP DPI LLC’s organizational, legal, and accounting costs and other
expenses and fees related to the Underlying Investment and the Fund’s operation out of the
placement agent fees it received for acting as the placement agent for the Underlying Offering,
including the proceeds of the Fund Offering. McDonald Partners received compensation in the
form of warrants to purchase common stock of Diasome Pharmaceuticals Inc, the portfolio
company of MP DPI LLC, as consideration for its financial advisory services.
McDonald Management LLC can receive a carried interest as owner of Class B Unitsof Eden Rock
Montenegro LLC if such units are issued. This interest will only be distributed after each Class A
Member has been paid a preferred return and all of the fund’s capital contributions have been
repaid.
McDonald Management LLC can receive a carried interest as owner of Class B Units of ERM Resort
LLC if such units are issued. This interest will only be distributed after each Class A Member has
been paid a preferred return and all of the fund’s capital contributions have been repaid.
McDonald Partners LLC – WRAP Program Brochure – Page 5
The account-level advisory fee on Client assets invested in the Funds is waived until such time
that the total dollar amount of advisory fees waived equals or exceeds the placement fee charged
for those Funds where McDonald Partners received a placement fee. The fees to be charged on
these assets are based on the estimated fair value of the Funds and will not exceed the maximum
advisory fees set forth in Item 5 Fees and Compensation. In most cases, the assets in the Funds
are not publicly traded and are valued by McDonald Partners or an independent valuation service
provider in accordance with the McDonald Partner’s valuation policy.
Mutual funds provide for the payment of certain 12b-1 and other similar asset-based charges
(“12b-1” fee). Mutual fund managers charge certain fees for their services and products. Those
fees are in addition to the investment management fees paid to the Firm and are separate and
distinct from the investment management fees charged by the Firm. These fees and expenses are
described in the prospectuses for each mutual fund. Some mutual funds charge front-end or
back-end loads (also known as initial or deferred sales charges), investment management fees,
other fund expenses and distribution fees.
Typically, all or a portion of the 12b-1 fee is paid by a mutual fund company to the Firm, as outlined
in the applicable prospectus, potentially creating an incentive, and thus a conflict of interest, for
the Firm or your Financial Advisor to recommend a mutual fund that will pay a 12b-1 fee as
opposed to one that does not. We address this conflict of interest by (1) offering Advisor share
class Mutual Fund positions for new purchases in Client accounts (when available), and (2)
crediting any 12b-1 fees that we receive related to a mutual fund held in an advisory account
back to the Client Account.
Many mutual fund companies offer advisory, institutional, or other share classes that do not have
a sales load or assess 12b-1 fees. Many mutual funds offer multiple classes of shares which are
available based on various eligibility requirements as dictated by the fund company. RBC CS or
the Firm will decide which share classes to offer the Firm’s Clients based on such eligibility
requirements, the availability of share classes under the distribution agreements available to the
Firm through RBC CS, and other considerations. In most cases, we recommend the lowest
expense ratio share class offered by the fund company and available through RBC CS, but in some
cases, we may choose to recommend a higher-cost share class. It should be noted that, in certain
instances, certain share classes are not available to us through RBC CS and there may be a
cheaper alternative available to you should you qualify for it and purchase it elsewhere.
Accordingly, the client should review both the fees charged by the funds and the applicable
program fee charged by the Adviser to fully understand the total amount of fees to be paid and
to thereby evaluate the Advisory services being provided.
Cash balances in Client accounts are invested in money market mutual funds including, as
permitted by law, those with which we have agreements to provide administrative, distribution,
and other services and for which we receive compensation for the services rendered. Clients who
participate in a program may pay more or less for the services described in this brochure and the
RBC CS Brochure than if they purchased such services separately.
McDonald Partners has a revenue sharing agreement with RBC CS whereby McDonald Partners
receives a rebate based on McDonald Partners’ monthly average daily balance in RBC Insured
McDonald Partners LLC – WRAP Program Brochure – Page 6
Deposit Accounts. McDonald Partners also receives payments from RBC CS based on the Firm’s
monthly average balance in the U.S. Government Money Market Fund. If, however, the U.S.
Government Money Market Fund waives 50 basis points or more of its fees, then McDonald
Partners will not receive any payments. The U.S. Government Money Market Fund is available
for balances that exceed the FDIC insurance coverage limit.
Both of these arrangements calculate the payments to McDonald Partners using the Federal
Funds rate. When that rate is zero, the Firm does not receive any payments. As of the date of this
Brochure, McDonald Partners receives less than 5% of its revenue from these arrangements.
The RBC Insured Deposit Account and the U.S. Government Money Market Fund are cash sweep
options for client accounts with assets of $5,000,000 or more. Clients can select from these and
other sweep options when establishing their account at RBC CS.
Retirement Plan & Account Advisory Services
Effective February 1, 2022, for purposes of complying with the DOL’s Prohibited Transaction
Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the following
acknowledgment to you:
• When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts.
• The way we make money creates some conflicts with your interests, so we operate under
a special rule that requires us to act in your best interest and not put our interest ahead of
yours. Under this special rule’s provisions, we must:
o Meet a professional standard of care when making investment recommendations
(give prudent advice).
o Never put our financial interests ahead of yours when making recommendations
(give loyal advice).
o Avoid misleading statements about conflicts of interest, fees, and investments.
o Follow policies and procedures designed to ensure that we give advice that is in your
best interest.
o Charge no more than is reasonable for our services.
o Give you basic information about conflicts of interest.
Business Continuity Plan
Our Firm’s business continuity plan (“the Plan”) is designed to meet the needs of our clients and
minimize potential disruption in services during an emergency or disaster. The protocols and
capabilities within the plan include:
• Sufficient technical infrastructure and network capacity to support employees working
from home in specific areas, or companywide
McDonald Partners LLC – WRAP Program Brochure – Page 7
• Secure, remote access for employees
• Videoconference capabilities in place for employees
• Redundancy capabilities within each of our business units
Item 5 Account Requirements and Types of Clients
The Flex program requires a minimum initial investment amount of $25,000, which may be
subject to negotiation, as determined by McDonald Partners. The minimum account size required
to invest in Hegarty Asset Management is $250,000. Exceptions may be granted at the discretion
of Bill Hegarty, the portfolio manager.
The Flex program is available for a variety of clients, including individuals, pension, and profit-
sharing trusts, foundations, charitable organizations, and other institutional clients.
Item 6 Portfolio Manager Selection and Evaluation
All Flex Accounts are managed by Financial Advisors of the Firm. Financial Advisors may select
third-party asset managers (“Portfolio Managers”) that are available on the RBC CS platform. In
identifying and choosing Portfolio Managers, we only select those Portfolio Managers that have
met the eligibility criteria set by RBC CS, which includes an evaluation of the financial and
organizational stability of the firm and product, historical performance results, experience, and
other factors.
RBC CS uses the following minimum screening criteria deemed to be basic thresholds for
operational viability for Portfolio Managers:
• Three years of operating and performance histories
• $75 million of firm assets under management
• $25 million of product assets under management
• Three years of portfolio management tenure
• Reasonable management fees and expenses
McDonald Partners LLC – WRAP Program Brochure – Page 8
Investment managers meeting these criteria are then subjected to a more rigorous fundamental
review. An initial evaluation of each product’s risk and return record is performed to identify the
most attractive candidates. Strategies are compared to an appropriate benchmark or a peer
group consisting of managers with similar mandates. In general, products exhibiting superior
long-term absolute and/or risk-adjusted investment results receive further consideration.
Portfolio Managers are subjected to a more rigorous evaluation focused on four fundamental
categories:
Investment Professionals
Investment Approach
• Firm and Product
•
•
• Performance
RBC CS also performs Initial and ongoing due diligence and maintains a Watch List to
communicate potential issues.
In selecting third-party Portfolio Managers, Financial Advisors consider some of the following:
Risk/return statistical data from multiple sources such as Zephyr Style Advisor,
MorningStar and Fi360;
Review Portfolio Manager materials provided by RBC CS;
Review responses by the Portfolio Manager to our Request for Proposal;
Evaluate and compare risk/return statistics to appropriate benchmarks, peer groups
and/or investment managers available through RBC platform; and
Review management fees and account minimums.
Information that we gather regarding third-party Portfolio Managers is believed to be reliable
and accurate, but we do not independently verify it.
Note that certain portfolio decisions involve investing in or recommending an investment in
securities issued by pooled investment vehicles, e.g., mutual funds, ETFs and private funds.
Outside portfolio managers make investment management decisions for those vehicles. As
previously discussed, McDonald Partners also provides investment advisory services, through its
affiliates, to four private investment funds. Client assets may also be invested in the Funds.
Advisory Business: See Item 4 of this Wrap Fee Program Brochure for information about our wrap
fee advisory program.
Individual Tailoring of Advice to Clients: We offer individualized investment advice to clients
utilizing the services described in Item 4 of this Wrap Fee Program Brochure.
Ability of Clients to Impose Restrictions on Investing in Certain Securities or Types or Securities:
On a limited basis, clients may specify such restrictions. However, clients should be aware that
such restrictions may limit access to specific investment programs and services we offer.
McDonald Partners LLC – WRAP Program Brochure – Page 9
Participation in Wrap Fee Programs: Our wrap fee and non-wrap fee accounts are managed on
an individualized basis according to the client’s investment objectives, financial goals, risk
tolerance, etc.
Performance-Based Fees & Side-By-Side Management: McDonald Partners does not charge
performance-based fees except as disclosed in the offering documents for the private funds it, or
its affiliates, advise.
Methods of Analysis, Investment Strategies & Risk of Loss: Securities analysis methods may include
charting, fundamental analysis, technical analysis, and cyclical analysis.
Fundamental Analysis: We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the
financial condition and management of the company itself) to determine if the company is
underpriced (indicating it may be a good time to buy) or overpriced (indicating it may be time to
sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
Technical and Cyclical Analysis: We analyze past market movements and apply that analysis to
the present in an attempt to recognize recurring patterns of investor behavior and potentially
predict future price movement. In cyclical analysis, a type of technical analysis, we measure the
movements of a particular stock against the overall market in an attempt to predict the price
movement of the security.
Technical and cyclical analyses do not consider the underlying financial condition of a company
or market. This presents a risk in that a poorly managed or financially unsound company may
underperform regardless of market movement.
Mutual Funds and/or ETF Analysis: We look at the experience and track record of the manager
of the mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability
to invest over a period of time and in different economic conditions. We also look at the
underlying assets in a mutual fund or ETF in an attempt to determine if there is significant overlap
in the underlying investments held in other fund(s) in the client’s portfolio. We also monitor the
funds or ETFs in an attempt to determine if they are continuing to follow their stated investment
strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance
does not guarantee future results. A manager who has been successful may not be able to
replicate that success in the future. Also, as we do not control the underlying investments in a
fund or ETF, managers of different funds held by the client may purchase the same security,
increasing the risk to the client if that security were to fall in value. There is also a risk that a
manager may deviate from the stated investment mandate or strategy of the fund or ETF, which
could make the holding(s) less suitable for the client’s portfolio.
McDonald Partners LLC – WRAP Program Brochure – Page 10
Risks for all forms of analysis: Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these
securities, and other publicly available sources of information about these securities, are
providing accurate and unbiased data. While we are alert to indications that data may be
incorrect, there is always a risk that our analysis may be compromised by inaccurate or
misleading information.
The main sources of information include financial periodicals, inspections of corporate activities,
research materials prepared by others, corporate rating services, timing services, annual reports,
prospectuses, filings with the Securities and Exchange Commission, and company press releases.
Your personal investment strategy is based upon the risk and objectives you discuss with your
Financial Advisor before investing and ongoing throughout the year. You may change your
objectives at any time. Your investment strategy may consist of asset allocation analysis, long-
term purchasing, short-term purchasing, trading, short sales, margin transactions, and option
trading strategies. It is important to update your Advisor promptly when any of your personal
and or financial situations change so that your goals and objectives can be updated accordingly.
Risks
There is no guarantee that investment strategy will meet the intended objectives and all
investments carry the risk of loss. Our approach to your investment strategy is to monitor your
portfolio with the risk of loss in mind.
Depending on the types of securities you invest in, you may face the following risks:
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a
dollar next year, because purchasing power is eroding at the rate of inflation.
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing
their market values to decline.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability because the company must meet the terms of its obligations in good times and
bad. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or declining market value.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as exchange
rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
McDonald Partners LLC – WRAP Program Brochure – Page 11
fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then refining
it, a lengthy process, before they can generate a profit. They carry a higher risk of profitability
than an electric company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
Cyclical Risk: The risk of business cycles or other economic cycles can adversely affect the
returns of an investment, an asset class, or an individual company’s profits. Cyclical risks exist
because the broad economy has been shown to move in cycles – periods of peak performance
followed by a downturn, then a trough of low activity. Between the peak and trough of a
business or other economic cycle, investments may fall in value to reflect the uncertainty
surrounding future returns as compared with the recent past.
Liquidity Risk: When consistent with a client’s investment objectives, guidelines, restrictions,
and risk tolerances, Advisor may invest portions of Client portfolios in illiquid securities, subject
to applicable investment standards. Investing in an illiquid (difficult to trade) security may
restrict its ability to dispose of investments in a timely fashion or at an advantageous price,
which may limit the ability to take full advantage of market opportunities. Limited Partnerships
are relatively illiquid may require long waiting periods for investment return. Some may be
subject to significantly less regulation than public investments.
Fixed Income Risks: Portfolios that invest in fixed income securities are subject to several
general risks, including interest rate risk, credit risk, and market risk, which could reduce the
yield that an investor receives from his or her portfolio. These risks may occur from fluctuations in
interest rates, a change to an issuer’s individual situation or industry, or events in financial
markets.
Equity Risks: The prices of equity investments fluctuate daily and at any given time. An investor
has no assurance that they will be able to recoup their investment. Equity securities are subject
to market risk, that is, as perceptions of a company's business prospects change, the actions
of both buyers and sellers are affected. A dividend-paying stock may decrease or even cease
to pay a dividend based on overall profitability.
In the event of bankruptcy, common
stockholders have a residual claim on company assets upon dissolution and therefore are the
final class of investor to receive payment on their initial investment.
including adverse fluctuations
in currency exchange rates, political
Foreign and Emerging Markets Risk: Investments in securities of foreign issuers may involve
instability,
risks
confiscations, taxes or restrictions on currency exchange, difficulty in selling foreign
investments, and reduced legal protection Public information may be limited with respect to
foreign and emerging markets issuers; foreign and emerging markets issuers may not be subject to
uniform accounting, auditing and financial standards and requirements comparable to those
applicable to the U.S. companies. Brokerage commissions and other transaction costs on
foreign and emerging markets securities exchanges are generally higher than in the U.S. Other
foreign taxes could decrease the net return on foreign investments.
McDonald Partners LLC – WRAP Program Brochure – Page 12
Small/Mid-Cap Risk: Stocks of small or small emerging companies may have less liquidity than
those of larger, established companies and may be subject to greater price volatility and risk
than the overall stock market.
Diversification Risk: Investments that are concentrated in one or few industries or sectors may
involve more risk than more diversified investments, including the potential for greater
volatility.
Options Risk: Options involve risks and are not suitable for everyone. Options trading can be
speculative in nature and carry a substantial risk of loss, including the loss of principal.
High-Yield Risk: (sometimes called “Junk” Bonds) Investments in high-yielding, non-
investment grade bonds involve higher risk than investment grade bonds. Adverse conditions
may affect the issuer’s ability to make timely interest and principal payments on these
securities.
Structured products Risk: These products often involve a significant amount of risk and should
only be offered to Clients who have carefully read and considered the product’s offering
documents, as they are often based on derivatives. Structured products are intended to be
“buy and hold” investments and are not liquid instruments.
Sociopolitical Risk: This involves risk related to political and social events such as a terrorist
attack, war, pandemic, or elections that could impact financial markets. Such events, whether
actual or anticipated, can affect investor attitudes and outlooks, resulting in system-wide
fluctuations in stock prices.
including
Real Estate Investment Trusts (REITs): Investment in REITs are subject to risks similar to those
associated with direct ownership of real estate,
losses from casualty or
condemnation, and changes in local or general economic condition, supply and demand,
interest rates, zoning laws, regulatory limitations on rents, property taxes and operating
expenses.
Public Health Risk: Certain countries have been susceptible to epidemics, such as severe acute
respiratory syndrome, avian flu, H1N1/09 flu, and, most recently, the coronavirus. The
outbreak of an infectious disease or any other serious public health concern, together with
any resulting restrictions on travel or quarantines imposed, has a negative impact on the
economy, and business activity in any of the countries in which the Adviser may invest and
thereby adversely affect the performance of the client account.
Voting Client Securities
As a registered investment adviser, McDonald Partners has made the determination that it will
not vote customer proxies or outsource voting to a third-party proxy voting service. This means
that each client is responsible for making their own proxy voting decisions for the securities in
their account(s).
McDonald Partners LLC – WRAP Program Brochure – Page 13
Clients wishing additional information regarding proxy voting may contact their investment
adviser representative or submit a request in writing to Compliance Department at McDonald
Partners LLC, 1301 East 9th Street, Suite 3700, Cleveland, OH 44114 (requests may also be
submitted via email to Compliance@mcdonald-partners.com)
Item 7 Client Information Provided to Portfolio Managers
The portfolio managers for the Flex Account Program are Financial Advisors with McDonald
Partners. Based upon information from you during an initial interview, your Financial Advisor will
construct a portfolio of securities based on your specific individual needs, risk tolerance and
investment objectives. Your portfolio can include some or all of the following investment
vehicles: load or no-load mutual funds, exchange-traded funds (ETFs), stocks, bond, cash, cash
equivalents, closed-end funds, and other securities as appropriate for your individual needs.
Item 8 Client Contact with Portfolio Manager
Clients are always free to contact their Financial Advisor with any questions or concerns they
have about their portfolios or other matters.
Item 9 Additional Information
Disciplinary Information
On October 24, 2016, McDonald Partners paid a fine to the State of Arkansas for failure to register
its Arkansas branch with the state and prevent unregistered sales agents from selling securities
without registration. This fine was ordered by the state and has been paid and completed. The
information was reported on the firm's registration through CRD Form BD.
On February 23, 2018, McDonald Partners signed a Letter of Acceptance, Waiver and Consent
(“AWC”) with FINRA related to violations of the Securities and Exchange Act (“SEA”) Rule 10b-9
and FINRA Rule 2010 in connection with two securities offerings. Additionally, there was a
violation of SEA 15c2-4 and MSRB Rule G-14. The Firm was censured and paid of fine of $50,000.
On February 26, 2019, McDonald Partners signed a Letter of Acceptance, Waiver and Consent
(“AWC”) with FINRA relating to violations of MSRB Rule G-14 (failure to report municipal
securities transactions to the MSRB’s Real-Time Transaction Reporting system), Rule 15c3-1 of
the Securities Exchange Act and FINRA Rule 2010 (conducting a securities business while failing
to maintain its required minimum net capital), Rule 17a-3(a)(11) of the Securities Exchange Act,
and FINRA Rules 4511 and 2010 (preparation of an inaccurate general ledger, trial ledger and net
capital computation). FINRA imposed a censure and fined the Firm $22,500. The fine was paid in
full on March 22, 2019, and all conditions have been satisfied.
McDonald Partners LLC – WRAP Program Brochure – Page 14
On June 22, 2022, McDonald Partners signed a Letter of Acceptance, Waiver and Consent (“AWC”)
with FINRA relating to violations of Rule 10B-9 of the Securities Exchange Act of 1934, Rule 15c3-
1 of the Securities Exchange Act and FINRA Rules 4110(b)(1) and 2010 (conducting a securities
business while failing to maintain its required minimum net capital), and FINRA Rules 3110 and
2010 (failing to conduct reasonable due diligence). FINRA imposed a censure and fined the Firm
$100,000 and ordered the firm pay $170,000 plus interest in partial restitution to clients.
For detailed information on the above, visit FINRA’s Broker Check on the FINRA.org website.
On August 31, 2021, the Securities and Exchange Commission (“SEC”) entered into a settlement
with McDonald Partners, LLC, resulting in the entry of on Order Instituting Administrative and
Cease-and-Desist Proceedings Pursuant to Section 8A of the Securities Act of 1933, Section
15(b)(4) of the Securities Exchange Act of 1934, and Sections 203(e) and 203(k) of the Investment
Advisers Act of 1940, Making Findings, and Imposing Remedial Sanctions and a Cease-and-Desist
Order (“Order”).
The proceedings arose out of McDonald Partners LLC role as placement agent for securities
offered by two private investment vehicles (“PIVs”) advised by an affiliate of McDonald Partners.
Between September 2013 and through January 2017, McDonald Partners sold more than $14
million in securities issued by the PIVs to investors, including its brokerage customers and its
advisory clients. In October 2016, McDonald Partners became aware of allegations that its point
person at the Montenegrin entity had misappropriated $488,331 of investor funds. After being
confronted, the individual agreed to repay approximately $335,000. McDonald Partners did not
disclose the misappropriation to existing investors and raised approximately $1.5 million in
additional funds from existing and new investors in early 2017. McDonald Partners was found to
have violated: (1) Sections 17(a)(2) and 17(a)(3) of the Securities Act, which prohibit fraudulent
conduct in the offer or sale of securities; and (2) Sections 206(2) and 206(4) of the Advisers Act,
and Rule 206(4)-8 thereunder, which prohibit fraudulent or deceptive conduct with respect to
clients and investors.
Additionally, McDonald Partners failed to provide investors with audited financial statements or
to retain an independent public accountant to conduct surprise examinations of the books of
those entities for four years. By this conduct, respondent willfully violated Sections 17(a)(2) and
(3) of the Securities Act and Sections 206(2) and 206(4) of the Advisers Act and Rules 206(4)-2
and206(4)-8 thereunder.
McDonald Partners agreed to pay disgorgement of $37,031.25, prejudgment interest of
$7,651.86 and civil penalties of $150,000 to the SEC. McDonald Partners also agreed to engage a
consultant for at least two years to provide advice and direction with respect to the drafting and
performance of policies and procedures to ensure compliance with Rule 206(4)-2 (the “Custody
Rule”).
McDonald Partners LLC – WRAP Program Brochure – Page 15
Other Financial Industry Activities
Broker-Dealer Registration and Registered Representatives
McDonald Partners is a registered broker-dealer, member of the Financial Industry Regulatory
Authority (FINRA) and Securities Investor Protection Corporation (SIPC). McDonald Partners is
also an investment adviser registered under the Investment Advisers Act of 1940, as amended,
and is registered with the U.S. Securities and Exchange Commission.
Certain of the executive officers, Financial Advisors and other employees of McDonald Partners
are separately licensed as registered representatives of McDonald Partners. These individuals, in
their separate capacity, can affect securities transactions for which they or the broker-dealer may
receive separate, yet customary compensation.
Many of our Financial Advisors also manage commission-based accounts for brokerage clients as
registered representatives of the Broker-Dealer. The financial backgrounds, risk tolerance, and
investment objectives for brokerage clients may be vastly different than those of advisory clients.
As such, Financial Advisors can execute trades for brokerage clients that are in direct conflict to
trades recommended for a client’s advisory account. Additionally, clients’ brokerage accounts
will receive execution prices that may be higher or lower than an advisory client’s execution prices.
While McDonald Partners and these individuals endeavor at all times to put the interest of the
clients first as part of our fiduciary duty, clients should be aware that the receipt of additional
compensation itself creates a conflict of interest and may affect the judgment of these individuals
when making recommendations.
McDonald Partners serves as General Partner to seven private investment companies through a
wholly-owned affiliate. These private investment companies include MP DPI LLC, MP127 LLC,
Eden Rock Montenegro LLC and ERM Resort LLC (the “Funds”). Investors in these Funds paid
placement or other fees to McDonald Partners. These fees were determined prior to investment
and disclosed in the private placement memorandum. The general partner or other related
persons can be compensated in other ways in connection with the partnerships. McDonald
Partners and its affiliates may receive investment management fees and performance fees as
disclosed in the offering documents for the Funds.
The Firm and some of its Financial Advisors, employees, and their spouses are currently invested
in the Funds managed by McDonald Partners. As of March 29, 2024, the total estimated value of
ownership units held by these individuals or the Firm is approximately 15.2% of the total
estimated value of the Funds.
MP DPI LLC, one of the funds managed by a McDonald Partners affiliate, invests in the common
stock of Diasome Pharmaceuticals Inc. (“Diasome”). Thomas McDonald, Non-executive Chairman
and Owner of McDonald Partners is a Diasome Board Member. Mr. McDonald received warrants
in consideration for his role with the Diasome Board of Directors.
McDonald Partners is not currently offering any private funds.
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Futures and Commodity Registration
McDonald Partners is not registered, nor does it have an application pending to register, as a
futures commission merchant, commodity pool operator or a commodity trading advisor. No
management person is registered, nor does any management person have an application
pending to register, as an associated person of a futures commission merchant, commodity pool
operator or a commodity trading advisor.
Licensed Insurance Producers
Some of McDonald Partners’ Financial Advisors, in their individual capacities, are also licensed
insurance agents with various insurance companies, and in such capacity, recommend, on a fully-
disclosed commission basis, the purchase of certain insurance products. While McDonald Partners
does not sell such insurance products to its clients, McDonald Partners does permit its Financial
Advisors, in their individual capacities as licensed insurance agents, to sell insurance products to their
clients. A conflict of interest exists to the extent that a Financial Adviser recommends the purchase of
insurance products where that Financial Adviser receives insurance commissions or other additional
compensation.
Jonathan Hartzler, CFA Chief Compliance Officer
Jonathan Hartzler, CFA is the Chief Compliance Officer for McDonald Partners LLC for both its
investment advisory business and its broker-dealer business. He has been with the firm since
2024 and is series 7, 63, and 24 registered.
Code of Ethics, Participation in or Interest in Client Transactions and Personal Trading
The Code of Ethics is based on the principle that McDonald Partners, its Financial Advisors and its
employees owe a fiduciary duty to its clients and a duty to comply with federal and state securities
laws and all other applicable laws. These duties include the obligation of Access Persons to conduct
their personal securities transactions in a manner that does not interfere with the transactions of
any client or otherwise to take unfair advantage of their relationship with clients. In certain
circumstances, our employees are permitted to purchase and sell for themselves securities
identical to those they may recommend to you. Your Financial Advisor may also trade in a security
for his or her own account that is directly opposite of the advice recommended to you. There is
an inherent conflict of interest between our fiduciary of best execution for our clients and the
apparent self-interest of employees trading in the same securities contemporaneously. When
trading for themselves, Financial Advisors must comply with all fiduciary provisions outlined in
the McDonald Partners Code of Ethics.
Our Code of Ethics includes policies and procedures for the review of quarterly securities
transactions reports as well as initial and annual securities holdings reports that must be
submitted by the Firm’s access persons. Among other things, our Code of Ethics requires the prior
approval of any acquisition of securities in a limited offering (e.g., private placement) or an initial
public offering. Our code also provides for oversight, enforcement, and recordkeeping provisions.
McDonald Partners LLC – WRAP Program Brochure – Page 17
McDonald Partners’ Code of Ethics further includes the Firm's policy prohibiting the use of
material non-public information. While we do not believe that we have any particular access to
non-public information, all employees are reminded that such information may not be used in a
personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may
request a copy by email sent to the Compliance Department at compliance@mcdonald-
partners.com, or by calling us at 866-899-2997.
Review of Accounts
McDonald Partners monitors Client accounts as part of an ongoing process while regular account
reviews with Clients are conducted on at least an annual basis. Client accounts are reviewed
periodically for investment objective, financial plan adherence and overall asset allocation by the
Financial Advisor associated with the account. All account trades are reviewed continuously by
compliance personnel for any red flags in conjunction with the above, and if any issues are found,
they are discussed with the associated Financial Advisor responsible for the account.
Performance reports may be sent out annually (at a minimum) to advisory clients that participate
in the Flex Account Program or Hegarty Asset Management Accounts. These reports are sent
directly from the home office or by the Financial Advisor either in person or by the US mail. Some
clients will receive the reports electronically if they so indicate.
At least annually, we will request in writing that you update your Financial Advisor with any
changes to your financial status, investment objectives, risk tolerance or other important
information.
Client Referrals and Other Compensation
McDonald Partners and our Financial Advisors receive client referrals which may come from
current clients, our attorneys, employees, accountants, and personal relationships. The Firm does
not compensate for referrals.
McDonald Partners has a revenue sharing agreement with RBC CS whereby McDonald Partners
receives a rebate based on McDonald Partners’ monthly average daily balance in RBC Insured
Deposit Accounts. McDonald Partners also receives payments from RBC CS based on the Firms
monthly average balance in the U.S. Government Money Market Fund. If, however, the U.S.
Government Money Market Fund waives 50 basis points or more of its fees, then McDonald
Partners will not receive any payments. The U.S. Government Money Market Fund is available
for balances that exceed the FDIC insurance coverage limit. Both of these arrangements calculate
the payments to McDonald Partners using the Federal Funds rate. When that rate is zero, the
Firm does not receive any payments. As of the date of this Brochure, McDonald Partners receives
less than 5% of its revenue from these arrangements.
The RBC Insured Deposit Account and the U.S. Government Money Market Fund are cash sweep
options for client accounts with assets of $5,000,000 or more. Clients can select from these and
other sweep options when establishing their account at RBC CS.
Your Financial Advisor receives a selling concession when purchasing new issue securities for your
McDonald Partners LLC – WRAP Program Brochure – Page 18
account. The selling concession is a separate payment made directly from the issuer of the
security to the Financial Advisor as additional compensation. This payment is not added or related
to the advisory fee you pay.
Many mutual funds pay registered representatives of broker-dealers 12b-1 fees, which are
additional fees charged by mutual funds for promotion, distributions and/or marketing expenses
of the fund’s shares. Any 12b-1 fees received by McDonald Partners are rebated back to the client
account.
Periodically mutual fund companies help the Firm pay for Client functions and defray the cost of
Firm meetings. Although these expenses are paid to the service providers in connection with
these activities, a conflict of interest exists for McDonald Partners in the selection and
recommendation of the mutual funds from the fund companies that sponsor these events. For
more information, ask your Financial Advisor which product sponsors, if any, helped pay for Client
functions.
McDonald Partners has a referral agreement with a broker-dealer that provides investment
banking services. The broker-dealer agrees to pay a portion of its fee to the Firm for a referral
that results in an engagement to provide investment banking services.
McDonald Partners has a referral agreement with Insure One Benefits (an Oswald company). The
agreement allows McDonald Financial Advisors to refer clients seeking assistance in navigating
Medicare, Medicare Supplement Insurance, as well as individual health insurance policies.
Financial Advisors are not required to refer clients to Insure One Benefits but are paid $75 for each
successful lead.
Financial Information
McDonald Partners does not solicit prepayment of more than $1200 in fees, per client, six months
or more in advance. McDonald Partners has not been the subject of a bankruptcy petition at any
time during the past ten years.
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