Overview
- Headquarters
- Orlando, FL
- Total Firm Assets
- $258 million
- Average High-Net-Worth Client Portfolio Size
- $1.4 million
- Minimum Account Size
- $1,000,000
Fee Structure
Primary Fee Schedule (FORM ADV PART 2A - FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.50% |
| $1,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | $10,000,000 | 0.90% |
| $10,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $55,000 | 1.10% |
| $10 million | $100,000 | 1.00% |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- High-Net-Worth Share of Firm Assets
- 91.30%
- Number of High-Net-Worth Clients
- 174
- Total Client Accounts
- 592
- Discretionary Accounts
- 592
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 143767
Primary Brochure: FORM ADV PART 2A - FIRM BROCHURE (2026-06-17)
View Document Text
Firm Brochure
(Form ADV PART 2A)
6000 Turkey Lake Road, Ste 212
Orlando, FL 32819
Phone: (407) 248-9647
Fax: (407) 248-9755
www.mcdonoughcapital.com
This Brochure provides information about the qualifications and business practices of McDonough Capital
Management, Inc. (MCM). If you have any questions about the contents of this Brochure, please contact us at (407)
248-9647, or mcm@mcdonoughcapital.com. The information in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about McDonough Capital Management, Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov by searching our firm name or our firm CRD# 143767.
MCM is a registered investment adviser with the United States Securities and Exchange Commission (“SEC”).
Registration of an investment adviser does not imply any level of skill or training. The oral and written
communications we provide to you, including this Brochure, serve as information you use to evaluate us (and other
advisers), and factor into your decision either to hire us or uphold the maintenance of a mutually beneficial relationship.
May 31, 2026
ITEM 2 – MATERIAL CHANGES
Material Changes since the Last Update
Since our last update on March 31, 2026, the only material change to report is George P. Jackson
is no longer an Investment Advisor Representative of MCM.
Full Brochure Available
Whenever you would like to receive a complete copy of our Firm Brochure, please contact us by
telephone at (407) 248-9647 or by email at mcm@mcdonoughcapital.com.
ITEM 3 – TABLE OF CONTENTS
ITEM 1 - COVER PAGE ............................................................................................................................................ I
ITEM 2 - MATERIAL CHANGES ..........................................................................................................................II
ITEM 3 - TABLE OF CONTENTS ......................................................................................................................... III
ITEM 4 - ADVISORY BUSINESS ............................................................................................................................. 1
FIRM DESCRIPTION ..............................................................................................................................................................................................1
PRINCIPAL OWNERS ............................................................................................................................................................................................1
TYPES OF ADVISORY SERVICES ............................................................................................................................................................................1
ITEM 5 - FEES AND COMPENSATION.................................................................................................................. 2
DESCRIPTION .......................................................................................................................................................................................................2
FEE BILLING .........................................................................................................................................................................................................3
OTHER FEES .........................................................................................................................................................................................................4
TERMINATION OF AGREEMENT ...........................................................................................................................................................................4
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT .......................................... 4
SHARING OF CAPITAL GAINS ...............................................................................................................................................................................4
SIDE-BY-SIDE MANAGEMENT .............................................................................................................................................................................4
ITEM 7 - TYPES OF CLIENTS ................................................................................................................................. 5
DESCRIPTION .......................................................................................................................................................................................................5
ACCOUNT MINIMUMS ........................................................................................................................................................................................5
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........................... 5
METHODS OF ANALYSIS ......................................................................................................................................................................................5
INVESTMENT STRATEGIES ....................................................................................................................................................................................5
RISK OF LOSS .......................................................................................................................................................................................................6
ITEM 9 - DISCIPLINARY INFORMATION ........................................................................................................... 8
LEGAL AND DISCIPLINARY ....................................................................................................................................................................................8
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .......................................... 9
FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .........................................................................................................................................9
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING .............................................................................................................................................. 9
CODE OF ETHICS ..................................................................................................................................................................................................9
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS ....................................................................................................................................9
PERSONAL TRADING…………………………………………………………………………………………………………………………………………………..10
ITEM 12 - BROKERAGE PRACTICES ................................................................................................................. 10
SELECTING BROKERAGE FIRMS......................................................................................................................................................................... 10
BEST EXECUTION .............................................................................................................................................................................................. 10
BROKERAGE FOR CLIENT REFERRALS ............................................................................................................................................................... 10
DIRECTED BROKERAGE ..................................................................................................................................................................................... 10
ORDER AGGREGATION ..................................................................................................................................................................................... 10
TRADING ERRORS ............................................................................................................................................................................................. 11
ITEM 13 - REVIEW OF ACCOUNTS .................................................................................................................... 11
PERIODIC REVIEWS ........................................................................................................................................................................................... 11
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ................................................................ 11
INCOMING REFERRALS ..................................................................................................................................................................................... 11
OTHER COMPENSATION ................................................................................................................................................................................... 12
ITEM 15 - CUSTODY ............................................................................................................................................... 12
ACCOUNT STATEMENTS ................................................................................................................................................................................... 12
PERFORMANCE REPORTS ................................................................................................................................................................................. 13
ITEM 16 - INVESTMENT DISCRETION .............................................................................................................. 13
DISCRETIONARY AUTHORITY FOR TRADING ..................................................................................................................................................... 13
LIMITED POWER OF ATTORNEY ....................................................................................................................................................................... 13
ITEM 17 - VOTING CLIENT SECURITIES .......................................................................................................... 13
PROXY VOTING AND CLASS ACTION LITIGATION ............................................................................................................................................. 13
ITEM 18 - FINANCIAL INFORMATION .............................................................................................................. 13
FINANCIAL CONDITION ..................................................................................................................................................................................... 13
NOTICE OF PRIVACY PRACTICES .................................................................................................................... 14
ITEM 4 - ADVISORY BUSINESS
Firm Description
McDonough Capital Management, Inc. (hereinafter “MCM” or the “Firm”) was founded in 1999 and has been
registered as an investment adviser since 2008.
MCM offers personalized investment advisory services to individuals, including high net worth individuals, pension
and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities with an
emphasis on the medical industry. Individuals associated with MCM will provide its investment advisory services.
Such individuals are known as Investment Adviser Representatives (IARs).
MCM is a corporation formed under the laws of the State of Florida. This Brochure provides information regarding
MCM and the qualifications, business practices, and nature of advisory services that should be considered before
becoming an advisory client of the Firm.
Persons associated with MCM are also registered representatives and/or IARs of Osaic Wealth, Inc. (“Osaic”), a full-
service securities broker/dealer registered under federal and state securities laws. Osaic is a member of the Financial
Industry Regulatory Authority (“FINRA") and the Securities Investors Protection Corporation (“SIPC”). Osaic is also
an SEC-registered investment adviser.
Please contact Thanh-Cam Thi Nguyen, Chief Compliance Officer, if you have any questions about this Brochure.
Additional information about MCM is available on the Internet at www.adviserinfo.sec.gov. You can search this site
by a unique identifying number, known as a CRD number. The CRD number for MCM is 143767. The Firm’s services
and fees are described in the following pages.
Principal Owners
Edward A. McDonough is a 100% stockholder.
Types of Advisory Services
MCM provides financial planning services and investment supervisory services, also known as asset management
services.
All assets managed by MCM are on a discretionary basis.
Total assets under management for MCM as of May 31, 2026 were $258,240,524.
Financial Planning Services
Financial planning services typically involve providing a variety of services, principally advisory in nature, to clients
regarding the management of their financial resources based upon an analysis of their individual needs. The Firm will
first conduct a complimentary initial consultation. If the client and the Firm mutually decide to proceed, the client
will engage MCM to provide financial planning services. Follow up meetings will be conducted as necessary, during
which pertinent information about the client’s financial circumstances and objectives will be collected. MCM may
meet with the client’s other professional advisors (financial, legal, real estate, tax, etc.) for a series of information
gathering and/or implementation meetings. Once such information has been reviewed and analyzed, a written financial
plan designed to achieve the client’s stated financial goals and objectives will be produced and presented to the client.
The primary objective of this process is to allow MCM to assist the client in developing a strategy for the successful
management of income, assets, and liabilities in meeting the client’s financial goals and objectives.
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Financial plans are based on the client’s financial situation at the time the plan is presented and are based on financial
information disclosed by the client to MCM. Clients are advised that certain assumptions may be made with respect
to interest and inflation rates and use of past trends and performance of the market and economy. Past performance is
in no way an indication of future performance. MCM cannot offer any guarantees or promises that the client’s financial
goals and objectives will be met.
In limited circumstances, some clients may only require advice on a single aspect of the management of their financial
resources. For these clients, MCM offers financial plans in a modular format that address only those specific areas of
interest or concern.
Clients may act on the Firm’s recommendations by placing securities transactions with any brokerage firm the client
chooses. The client is under no obligation to act on the Firm’s financial planning recommendations. Moreover, if the
client elects to act on any of the recommendations, the client is under no obligation to implement the financial plan
through MCM or Osaic. However, if the client implements a plan through IARs of MCM in their capacities as
registered representatives of Osaic, such individuals may earn commissions for securities purchased through Osaic.
The client may terminate the financial planning service within five (5) business days after the date when all parties
have agreed on such service without penalty. After the 5-day period, the client may contact the Firm and request a
termination of the financial planning service. The client will incur a pro rata charge for bona fide financial planning
and/or consulting services rendered prior to such termination.
Asset Management Services
Most clients choose to have MCM manage their assets in order to obtain ongoing in-depth advice and life planning.
All aspects of the client’s financial affairs are reviewed. Realistic and measurable financial goals are set and objectives
to reach those goals are defined. As financial goals and objectives change over time, suggestions are made and
implemented on an ongoing basis.
The scope of work and fee for an Investment Advisory Agreement is provided to the client in writing prior to the start
of the relationship. The client is provided with ongoing investment advice and monitoring of securities holdings. The
IAR will manage the account on a discretionary, provided certain qualifications are met, according to the client’s
investment objectives.
ITEM 5 - FEES AND COMPENSATION
Description
MCM bases its asset management fee on a percentage of assets under management.
Asset Management Fees
Generally, the annualized fees for managed accounts are based on the following floating rate schedule:
Assets Under Management Maximum Annualized Fee
<$1,000,000
$1,000,000 - $5,000,000
$5,000,000 - $10,000,000
$10,000,000+
1.50%
1.0%
0.9%
Negotiable
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Lesser fees may be available elsewhere. In its discretion, the Firm may allow related accounts, such as those of
members of the same household, to be aggregated for the purpose of determining the advisory fee or for meeting the
previously stated minimum. MCM also offers clients an annualized fixed fee for managed accounts. The annualized
fixed fee is applied to the total value of the client’s assets under management and ranges from 1.00% to 0.75% on the
value of assets under management. The final fee is negotiable based on the size, asset composition and complexity of
the client account. Older client relationships may be subject to a lower fee schedule. In any case, the fees, fee-paying
arrangements, and terms will be set forth in the executed Investment Advisory Agreement for services.
MCM, in its sole discretion, may waive its minimum fee and/or charge a lesser investment advisory fee based upon
certain criteria (e.g., historical relationship, type of assets, anticipated future earning capacity, anticipated future
additional assets, dollar amounts of assets to be managed, related accounts, account composition, negotiations with
clients, etc.).
Financial Planning Fees
Typically, the Firm does not charge separately or offer separate financial planning services apart from asset
management.
MCM does not represent, warrant, or imply that the services or methods of analysis employed by the Firm can or will
predict future results, successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines.
MCM reserves the right to advise clients on any other type of investment that it deems appropriate based on the client’s
stated goals and investment objectives. MCM may also provide advice on any type of investment held in a client’s
portfolio at the inception of the advisory relationship or on any investment for which the client requests advice.
MCM’s fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which
shall be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, and other third
parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions.
Mutual funds and exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees and commissions are exclusive of and in addition to MCM’s fee, and MCM shall not
receive any portion of these commissions, fees, and costs. The client should review all fees charged by mutual funds,
MCM, and others to fully understand the total amount of fees to be paid by the client.
Fee Billing
Asset management fees are billed quarterly, in advance, as outlined in the Investment Advisory Agreement. The asset-
based fee is calculated on the account asset value on the last business day of the preceding calendar quarter. Fees will
be assessed pro rata in the event the Investment Advisory Agreement is executed at any time other than the first day
of a calendar quarter.
Payment of the Firm’s asset management fees will be made by the qualified custodian holding the client’s funds and
securities provided the client supplies written authorization permitting the fees to be paid directly from the client's
account. MCM will not have access to client funds for payment of fees without written consent by the client. Further,
the qualified custodian agrees to deliver an account statement directly to the client, at least quarterly, showing all
amounts disbursed from client's account, including fees paid to MCM. The client is encouraged to review all account
statements for accuracy. MCM will receive a duplicate copy of the statement that was delivered to the client.
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As stated above, financial planning fees will be due upon presentation of the written plan.
Other Fees
For non-IRA/ERISA managed accounts, the client’s IAR may elect to absorb all or a portion of the Processing Fee, if
any, but not less than 10% per trade. In addition to assessing management fees, certain open-end mutual funds may
internally assess a distribution fee pursuant to section 12(b)-1 of the Investment Company Act of 1940, or an
administrative or service fee (“trail”). Such fees are included in the calculation of operating expenses of a mutual fund
and are disclosed in the fund prospectus. If received by the Firm, these fees will be used to offset Advisory Fees
incurred by the client. However, if the IAR elects to absorb at least 10% of the Processing Fees in non-IRA/ERISA
accounts, they may also elect to receive trails paid by the fund company, if any, to defray the cost of the Processing
Fees they absorb. If such an election is made, there may be a conflict of interest where the IAR may have an incentive
to absorb a portion or all of the Processing Fees in consideration of the actual or anticipated trails they will receive.
Clients should understand that the annual advisory fees charged in the asset management program are in addition to
the management fees and operating expenses charged by open-end, closed-end and exchange-traded funds (“ETFs”).
To the extent that a client intends to hold fund shares for an extended period of time, it may be more economical for
the client to purchase fund shares outside of these programs. Clients may be able to purchase mutual funds directly
from their respective fund families without incurring an MCM advisory fee. However, clients may incur a front-end
or back-end sales charge when purchasing directly from fund families.
Custodians may charge transaction fees on purchases or sales of certain mutual funds and ETFs. These transaction
charges are usually small and incidental to the purchase or sale of a security. MCM believes the selection of the
security is more important than the nominal fee that the custodian charges to buy or sell the security.
MCM believes the charges and fees offered within each fee-based program are competitive with alternative programs
available through other firms and/or investment sources yet makes no guarantee that the aggregate cost of a particular
program is lower than that, which may be available elsewhere.
Termination of Agreement
The Investment Advisory Agreement may be terminated by the client or MCM at any time upon providing written
notice pursuant to the provisions of the Investment Advisory Agreement. There is no penalty for terminating the
Investment Advisory Agreement. Upon termination, client is obligated to pay advisory fees that are prorated through
the date of termination, and, if applicable, any prepaid, unearned fees will be promptly refunded to the client.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Sharing of Capital Gains
MCM does not charge performance-based fees (fees based on a share of capital gains on or capital appreciation of the
assets of a client). Performance-based compensation may create an incentive for the adviser to recommend an
investment that may carry a higher degree of risk to the Client.
Side-by-Side Management
Side-by-side management refers to the practice of managing accounts that are charged performance-based fees while
at the same time managing accounts that are not charged performance-based fees. Our fees are calculated as a
percentage of assets under management; as a result, MCM does not engage in side-by-side management activities.
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ITEM 7 - TYPES OF CLIENTS
Description
MCM generally provides investment advice to individuals including high net worth individuals, pension and profit-
sharing plans, trusts, estates, charitable organizations, corporations, and other business entities.
Client relationships vary in scope and length of service.
Account Minimums
MCM generally imposes a minimum of $1,000,000 to open and maintain an advisory account. However, this account
minimum may be waived at the discretion of MCM if, for example, the client appears to have significant potential for
increasing assets under management. In its discretion, the Firm may waive this minimum or may allow related
accounts, such as those of members of the same household, to be aggregated for purposes of determining the advisory
fee or for meeting the previously stated minimum.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
Methods of Analysis
Security analysis methods may include charting, fundamental analysis, technical analysis, and cyclical analysis.
Charting analysis strategy involves using and comparing various charts to predict long and short-term performance
or market trends. The risk involved in solely using this method is that only past performance data is considered without
using other methods to crosscheck data. Using charting analysis without other methods of analysis would be assuming
that past performance will be indicative of future performance. This may not be the case.
Fundamental analysis concentrates on factors that determine a company’s value and expected future earnings. This
strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived
value. The risk assumed is that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market trends. The assumption is that
the market follows discernible patterns and if these patterns can be identified then a prediction can be made. The risk
is that markets do not always follow patterns and relying solely on this method may not work long-term.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for buying and/or selling a
security.
The main sources of information include financial newspapers and magazines, research materials prepared by others,
corporate rating services, annual reports, prospectuses, filings with the Securities and Exchange Commission, and
company press releases.
Other sources of information that MCM may use include Morningstar Advisor Workstation, Nitrogen, TradeStation,
and the World Wide Web.
Investment Strategies
The primary investment strategy used on client accounts is active trend-following and tactical asset allocation. This
means that we use actively and passively managed equities (individual stocks), mutual funds, as well as ETFs to invest
in areas where we believe there are greater opportunities to make a difference based on market conditions and trend
5
analysis. Trend analysis can also be referred to as following market momentum. We actively attempt to find trends or
momentum that occurs in the market and try to capitalize on those trends.
The risk tolerance and investment strategy for a specific client is based upon the investment objectives stated by the
client during consultations. The client may change these investment objectives at any time.
While trend-following is the primary investment strategy, other strategies may include:
• Long-term purchases: purchases designed to be held for long term time horizons (usually more than 1
year). These investments are designed to be held with long term capital appreciation in mind.
•
Short-term purchases: purchases designed to be held for short term time horizons (usually less than 1
year). These investments are designed to experience capital appreciation or income in a short period of
time.
• Trading: these transactions are designed to capitalize on market changes without regard to any specified
holding period.
• Margin transactions: client accounts may purchase more in security value than the available cash in their
accounts. In these situations, the client bears a higher degree of risk due to the leveraged nature of the
accounts.
Risk of Loss
All investment programs have certain risks that are borne by the investor. Our investment approach constantly keeps
the risk of loss in mind. Investors face the following investment risks:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example,
when interest rates rise, yields on existing bonds become less attractive, causing their market values to
decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and intangible
events and conditions. This type of risk is caused by external factors independent of a security’s
particular underlying circumstances. For example, political, economic and social conditions may trigger
market events.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar next
year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e., interest rate). This primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular company within an
industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of profitability than an electric
company, which generates its income from a steady stream of customers who buy electricity no matter
what the economic environment is like.
6
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are
more liquid if many traders are interested in a standardized product. For example, Treasury Bills are
highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability,
because the company must meet the terms of its obligations in good times and bad. During periods of
financial stress, the inability to meet loan obligations may result in bankruptcy and/or a declining market
value.
• Leveraged Risk: Utilizing leverage can increase the potential return on a client account. If a client account
is leveraged, the account controls more in value than would ordinarily be attainable based on cash readily
available within the account. Leverage can be accomplished by borrowing funds from a custodian
(margin) or utilizing option contracts that control a larger number of shares than would normally be
available based on purchasing the underlying security. In these situations, the degree of risk and potential
for loss is much higher than a typical non-leveraged account.
• Legal and Regulatory Matters Risks: Legal developments which may adversely impact investing and
investment-related activities can occur at any time. “Legal Developments” means changes and other
developments concerning foreign, as well as US federal, state and local laws and regulations, including
adoption of new laws and regulations, amendment or repeal of existing laws and regulations, and changes
in enforcement or interpretation of existing laws and regulations by governmental regulatory authorities
and self-regulatory organizations (such as the SEC, the US Commodity Futures Trading Commission,
the Internal Revenue Service, the US Federal Reserve and the Financial Industry Regulatory Authority).
Our management of accounts may be adversely affected by the legal and/or regulatory consequences of
transactions effected for the accounts. Accounts may also be adversely affected by changes in the
enforcement or interpretation of existing statutes and rules by governmental regulatory authorities or
self-regulatory organizations.
•
System Failures and Reliance on Technology Risks: Our investment strategies, operations, research,
communications, risk management, and back-office systems rely on technology, including hardware,
software, telecommunications, internet-based platforms, and other electronic systems. Additionally,
parts of the technology used are provided by third parties and are, therefore, beyond our direct control.
We seek to ensure adequate backups of hardware, software, telecommunications, internet-based
platforms, and other electronic systems, when possible, but there is no guarantee that our efforts will be
successful. In addition, natural disasters, power interruptions and other events may cause system failures,
which will require the use of backup systems (both on- and off-site). Backup systems may not operate
as well as the systems that they back-up and may fail to properly operate, especially when used for an
extended period. To reduce the impact a system failure may have, we continually evaluate our backup
and disaster recovery systems and perform periodic checks on the backup systems’ conditions and
operations. Despite our monitoring, hardware, telecommunications, or other electronic systems
malfunctions may be unavoidable, and result in consequences such as the inability to trade for or monitor
client accounts and portfolios. If such circumstances arise, the Investment Committee will consider
appropriate measures for clients.
• Cybersecurity Risk: A portfolio is susceptible to operational and information security risks due to the
increased use of the internet. In general, cyber incidents can result from deliberate attacks or
unintentional events. Cyberattacks include, but are not limited to, infection by computer viruses or other
malicious software code, gaining unauthorized access to systems, networks, or devices through
7
“hacking” or other means for the purpose of misappropriating assets or sensitive information, corrupting
data, or causing operational disruption. Cybersecurity failures or breaches by third-party service
providers may cause disruptions and impact the service providers’ and our business operations,
potentially resulting in financial losses, the inability to transact business, violations of applicable privacy
and other laws, regulatory fines, penalties, reputational damage, reimbursement, or other compensation
costs, and/or additional compliance costs. While we have established business continuity plans and risk
management systems designed prevent or reduce the impact of such cyberattacks, there are inherent
limitations in such plans and systems due in part to the everchanging nature of technology and
cyberattack tactics.
• Pandemic Risks: The recent outbreak of the novel coronavirus rapidly became a pandemic and has
resulted in disruptions to the economies of many nations, individual companies, and the markets in
general, the impact of which cannot necessarily be foreseen at the present time. This has created closed
borders, quarantines, supply chain disruptions and general anxiety, negatively impacting global markets
in an unforeseeable manner. The impact of the novel coronavirus and other such future infectious
diseases in certain regions or countries may be greater or less due to the nature or level of their public
health response or due to other factors. Health crises caused by the recent coronavirus outbreak or future
infectious diseases may exacerbate other pre-existing political, social, and economic risks in certain
countries. The impact of such health crises may be quick, severe and of unknowable duration. This
pandemic and other epidemics and pandemics that may arise in the future could result in continued
volatility in the financial markets and could have a negative impact on investment performance.
• Artificial Intelligence and Machine Learning Risk: Certain service providers utilized by the Firm to
service client accounts have artificial intelligence components. The use of artificial intelligence and
machine learning includes increased risk of data inaccuracies and security vulnerabilities. Due to the
rapid advancement of machine learning technologies, future risks related to artificial intelligence are
unpredictable. As a measure to mitigate these risks to our clients, the Firm performs periodic due
diligence of our service providers for assurance that the service providers have appropriate controls in
place to protect our clients’ information and to limit data inaccuracies when artificial intelligence is used
by the service provider.
The above list of risk factors is not intended to be a complete list or explanation of the risks involved in an investment
strategy. You are encouraged to consult your financial advisor, legal counsel, and tax professional on an initial and
continuous basis in connection with selecting and engaging in the services we provide. In addition, due to the dynamic
nature of investments and markets, strategies may be subject to additional and different risk factors not discussed
above.
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you, as a client,
should be prepared to bear.
ITEM 9 – DISCIPLINARY INFORMATION
Legal and Disciplinary
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of MCM or the integrity of MCM’s management. MCM and its
employees have no reportable disciplinary history.
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ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Financial Industry Activities and Affiliations
MCM is not registered as a securities broker-dealer, or a futures commission merchant, commodity pool operator or
commodity trading advisor.
Certain IARs of MCM are registered representatives of Osaic and will market securities services through MCM. As
President of MCM, Edward A. McDonough oversees and supervises all aspects of securities business conducted by
such individuals.
Some IARs of MCM are investment advisor representatives of other investment advisory firms and may conduct
business through those entities.
Additionally, certain IARs of MCM are licensed to sell insurance products, including, but not limited to, annuities,
life, and long-term care products, and will receive additional compensation, in the form of commissions, on the sale
of such products. Certain IARs may also receive 12b-1 distribution fees from investment companies (mutual funds)
in connection with the placement of clients’ funds into investment companies in their capacity as registered
representatives of Osaic.
As part of their fiduciary duty to clients, MCM and its associated persons endeavor at all times to put the interests of
its clients first. However, clients should be aware that the receipt of additional compensation creates a potential conflict
of interest.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
MCM has adopted a Code of Ethics (“Code”), the full text of which is available to clients and prospective clients upon
request. MCM has several goals in adopting this Code. First, the Firm desires to comply with all applicable laws and
regulations governing its practice, and the management of MCM has determined to set forth guidelines for professional
standards, under which all associated persons of the Firm are to conduct themselves. The Firm has set high standards,
the intention of which is to protect client interests at all times and to demonstrate its commitment to its fiduciary duties
of care and loyalty to clients. All associated persons are expected to adhere strictly to these guidelines, as well as any
procedures for approval and reporting established in the Code primarily related to violations of the Code. In addition,
MCM maintains and enforces written policies reasonably designed to prevent the misuse of material non-public
information by MCM or any person associated with the Firm.
Participation or Interest in Client Transactions
MCM or individuals associated with the Firm may buy or sell for their personal account(s) investment products
identical to those recommended to clients. It is the expressed policy of MCM that employees shall not have priority
in any purchase or sale over clients’ accounts. 1 2
However, we do not, nor does a related person recommend to you, or buy or sell for your accounts, securities in which
we (or a related person) have a material financial interest.
We do not execute transactions on a principal or agency cross basis.
Personal Trading
The President of MCM reviews all employee trades each quarter. The President’s trades are reviewed by MCM’s
Chief Compliance Officer and the Chief Compliance Officer’s trades are reviewed by the President. The personal
trading reviews ensure that the personal trading of employees does not interfere with their obligation to place the
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interests of clients first.
ITEM 12 – BROKERAGE PRACTICES
Selecting Brokerage Firms
MCM does not have any affiliation with product sales firms. Specific custodian recommendations are made to clients
based on their need for such services. MCM recommends custodians based on the proven integrity and financial
responsibility of the firm and the best execution of orders at reasonable commission rates.
Certain associated persons of MCM, who are registered representatives of Osaic, are subject to internal policies and
regulatory rules that may restrict them from conducting certain securities transactions away from Osaic. Therefore,
associated persons of MCM will recommend Osaic to advisory clients for brokerage services. Clients are advised that
the associated persons may be limited to conducting certain securities transactions through Osaic. Osaic may charge
a higher fee than another broker charges for a particular type of service, such as transaction fees. Clients may utilize
any broker dealer they choose and have no obligation to purchase or sell securities through Osaic. However, MCM
may not be able to execute certain securities transactions away from Osaic.
MCM participates in the institutional advisor program (the “Program”) offered by Charles Schwab Institutional.
Charles Schwab Institutional is a division of Charles Schwab Inc., member FINRA/SIPC/NFA (“Charles Schwab”),
an unaffiliated SEC-registered broker-dealer and FINRA member. Charles Schwab offers independent investment
advisors services which include: custody of securities, trade execution, clearance and settlement of transactions.
Advisor receives some benefits from Charles Schwab through its participation in the Program. (Please see the
disclosures below under Client Referrals and Other Compensation.)
Best Execution
It is MCM's policy to deal fairly and honestly with clients and to use best efforts to obtain the most favorable execution.
We have adopted standards to help ensure that we are providing the best service possible to our clients. These standards
address the monitoring of trades, compliance with federal mandates, and our fiduciary obligation with respect to
executing discretionary trades on behalf of clients. We also monitor broker/dealers’ institutional platforms and
custodial services to provide our clients with the best capabilities and services available.
Brokerage for Client Referrals
MCM does not consider, in selecting or recommending broker-dealers, whether we or any of MCM’s related persons
receive client referrals from a broker-dealer or third-party.
Directed Brokerage
MCM receives "soft dollar" benefits from its’ custodian in the form of research products and services. These benefits
qualify for the "safe harbor" under Section 28(e) of the Securities Exchange Act of 1934. The receipt of these services
creates a conflict of interest, as it provides an incentive for MCM to select or recommend a broker-dealer based on
our interest in receiving research or other products, rather than on the clients' interest in receiving most favorable
execution. To mitigate this, MCM periodically reviews our brokerage arrangements to ensure that "best execution" is
being maintained for all clients, regardless of the soft dollar benefits received.
Block Trades
We combine multiple orders for shares of the same securities purchased for advisory accounts we manage (this practice
is commonly referred to as "block trading"). We will then distribute a portion of the shares to participating accounts
in a fair and equitable manner. The distribution of the shares purchased is typically proportionate to the size of the
account, but it is not based on account performance or the amount or structure of management fees. Subject to our
discretion regarding factual and market conditions, when we combine orders, each participating account pays an
average price per share for all transactions and pays a proportionate share of all transaction costs. Accounts owned by
our firm or persons associated with our firm may participate in block trading with your accounts; however, they will
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not be given preferential treatment.
Trading Errors
On infrequent occasions, an error may be made in a client account. For example, a security may be erroneously
purchased for a client account instead of sold. In such situations, MCM seeks to rectify the error by placing the client
account in a similar position as it would have been had there been no error. Depending on the circumstances, various
corrective steps may be taken, including but not limited to, canceling the trade, adjusting an allocation, and/or
reimbursing the account. If a trade error results in a profit, it remains in the error account of the executing broker/dealer
or account custodian and is not allocated to the client account.
ITEM 13 - REVIEW OF ACCOUNTS
Periodic Reviews
Edward McDonough, President/Chief Investment Officer, or other qualified associates of the Firm will monitor client
accounts on a continuous basis and encourage clients to schedule quarterly meetings with their IAR to ensure the
advisory services provided are consistent with the client's investment needs and objectives. Triggering factors that
may stimulate a review include, but are not limited to, significant market corrections, large deposits or withdrawals
from an account, and the client’s request for an additional review.
For those clients who retain MCM for financial planning only, and do not implement the financial plan through MCM,
reviews and updates to a financial plan are provided at the client’s request and may be subject to an additional fee.
Such arrangements will be negotiated in advance of services rendered.
The custodian holding the client’s funds and securities will send the client a confirmation of every securities
transaction in their account and a brokerage statement at least quarterly. MCM will also provide clients with written
quarterly performance reports.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Incoming Referrals
MCM has been fortunate to receive many client referrals over the years. Employee and non-employee (outside)
solicitors, e.g., unaffiliated broker/dealers, investment advisers, accountants, attorneys, etc., who are directly
responsible for bringing a client to MCM, may receive compensation from MCM for client referrals. Under these
arrangements, the client does not pay higher fees than MCM’s normal/typical advisory fees.
Such arrangements will comply with the requirements set forth under the Investment Advisers Act of 1940 and/or the
applicable state Securities Act, including a written agreement between MCM and the solicitor. Non-employee
solicitors must provide a copy of MCM’s ADV Part 2 (Brochure) and a separate solicitor’s disclosure statement
regarding the relationship between the solicitor and MCM to the prospective client at the time of the solicitation or
referral. The prospective client will be requested to acknowledge this arrangement prior to acceptance of the account
for advisory services. Applicable state laws may require these persons to become either licensed or registered as IARs
of MCM or as an independent investment adviser.
As disclosed under Brokerage Practices above, MCM participates in Charles Schwab’s institutional customer program
and MCM may recommend Charles Schwab to clients for custody and brokerage services. There is no direct link
between MCM’s participation in the program and the investment advice it gives to its clients, although MCM receives
economic benefits through its participation in the program that are typically not available to Charles Schwab retail
investors. These benefits include the following products and services (provided without cost or at a discount): receipt
of duplicate client statements and confirmations; research related products and tools; consulting services; access to a
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trading desk serving Advisor participants; access to block trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to client accounts); the ability to have advisory fees
deducted directly from client accounts; access to an electronic communications network for client order entry and
account information; access to mutual funds with no transaction fees and to certain institutional money managers; and
discounts on compliance, marketing, research, technology, and practice management products or services provided to
MCM by third-party vendors. Charles Schwab may also have paid for business consulting and professional services
received by MCM’s related persons. Some of the products and services made available by Charles Schwab through
the program may benefit MCM but may not benefit its client accounts. These products or services may assist MCM
in managing and administering client accounts, including accounts not maintained at Charles Schwab. Other services
made available by Charles Schwab are intended to help MCM manage and further develop its business enterprise. The
benefits received by MCM or its personnel through participation in the program do not depend on the amount of
brokerage transactions directed to Charles Schwab. As part of its fiduciary duties to clients, MCM endeavors at all
times to put the interests of its clients first. Clients should be aware, however, that the receipt of economic benefits by
MCM or its related persons in and of itself creates a potential conflict of interest and may indirectly influence the
MCM’s choice of Charles Schwab for custody and brokerage services.
Other Compensation
Certain IARs of MCM are licensed to sell insurance products, including, but not limited to, life, health, and long-term
care products, and will receive additional compensation, in the form of commissions, on the sale of such products.
They may also receive commissions on the sale of securities, including 12b-1 distribution fees from investment
companies (mutual funds) in connection with the placement of clients’ funds into investment companies, through their
capacities as registered representatives of Osaic.
In addition, MCM have a referral relationship with Sofi, a lending firm that offer home loans, personal loans, student
loans, and other cash management products. Should any clients utilize their services, MCM may receive compensation
up to $25 from SoFi.
As part of its fiduciary duties to clients, MCM endeavors at all times to put the interests of its advisory clients first.
However, clients should be aware that the receipt of economic benefits by MCM or its related persons in and of itself
creates a potential conflict of interest.
ITEM 15 - CUSTODY
Account Statements
All assets are held at qualified custodians, which means the custodians provide account statements directly to clients
at their address of record at least quarterly. The account statements show all securities holdings, transactions, activities
(including fees paid to MCM), and the account balances. Clients should review those statements carefully.
On a quarterly basis, MCM will give instructions to the custodians to deduct the asset management fees directly from
the client accounts. MCM will not have access to client funds for payment of fees without written consent by the
client. Although clients have the options, MCM prefers to deduct asset management fees directly from client accounts
in order to help minimize administrative costs.
Standing Letters of Authorization
Some clients may execute limited powers of attorney or other standing letters of authorization that permit the firm to
transfer money from their account with the client’s independent qualified Custodian to third-parties. This authorization
to direct the Custodian may be deemed to cause our firm to exercise limited custody over your funds or securities and
for regulatory reporting purposes, we are required to keep track of the number of clients and accounts for which we
may have this ability. We do not have physical custody of any of your funds and/or securities. Your funds and
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securities will be held with a bank, broker-dealer, or other independent, qualified custodian. You will receive account
statements from the independent, qualified custodian(s) holding your funds and securities at least quarterly. The
account statements from your custodian(s) will indicate any transfers that may have taken place within your account(s)
each billing period. You should carefully review account statements for accuracy.
Performance Reports
Clients are urged to compare the account statements received directly from their custodians to the performance report
statements provided by MCM.
ITEM 16 - INVESTMENT DISCRETION
Discretionary Authority for Trading
Clients may grant MCM discretion over the selection of and the amount of securities to be bought or sold for their
account without obtaining their prior consent or approval. However, the Firm’s investment authority may be subject
to specified investment objectives, guidelines, and/or conditions imposed by the client. For example, a client may
specify that the investment in any particular stock or industry should not exceed specified percentages of the value of
the portfolio and/or restrictions or prohibitions of transactions in the securities of a specific industry. Clients may
amend these limitations as required and such amendments must be submitted in writing.
The client approves the custodian to be used and the commission rates paid to the custodian. MCM does not receive
any portion of the transaction fees or commissions paid by the client to the custodian on certain trades.
Discretionary trading authority facilitates placing trades in your accounts on your behalf.
Limited Power of Attorney
A limited power of attorney is a trading authorization for this purpose. You sign a limited power of attorney so that
we may execute the trades on a discretionary basis.
ITEM 17 - VOTING CLIENT SECURITIES
Proxy Voting and Class Action Litigation
MCM will not vote proxies or render any advice regarding proxies solicited by or with respect to the issuers of
securities held in client accounts. Additionally, MCM will not take any action or render any advice with respect to any
securities held in client accounts, which are named in or are subject to class action lawsuits. MCM will, however,
forward to clients any proxy materials or information received by the Firm regarding class action legal matters
involving securities held in their accounts. Where the Firm receives written or electronic proxy material or notice of a
class action lawsuit, settlement, or verdict affecting securities owned by a client, we will forward all notices, proof of
claim forms, and other materials, to the client.
ITEM 18 - FINANCIAL INFORMATION
Financial Condition
We are not required to provide financial information to our clients because we do not:
•
•
•
require the prepayment of more than $1,200 in fees and six or more months in advance, or
take custody of client funds or securities, or
have a financial condition that is reasonably likely to impair our ability to meet our commitments to you.
Additionally, we have not been the subject of a bankruptcy petition at any time during the past ten years.
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PRIVACY POLICY PRACTICES
McDonough Capital Management, Inc., a registered
Clients may direct MCM, through verbal or written
investment adviser, is committed to safeguarding the
consent, to disclose their personal and financial
confidential information of its clients. MCM collects
information to designated third parties such as
nonpublic personal information to provide its clients
attorneys, CPAs, or other third parties.
with accurate and pertinent financial advice. MCM
holds all nonpublic personal information provided by
MCM never sells personally identifiable information
clients in the strictest confidence and restricts access
to mailing list vendors or solicitors for any purpose.
to client’s non-public personal information to its
personnel who require the information to perform their
MCM maintains a secure office and computer
environment to ensure that client records are not
duties.
placed at risk.
In the course of providing its clients with services,
MCM will provide notice of changes regarding its
MCM collects personal information from sources such
information-sharing practices. If, at any time in the
as the following:
future, it is necessary to disclose client’s personal
information in a way that is inconsistent with this
policy, MCM will give advance notice of the proposed
change to allow its client the opportunity to review and
opt out of such disclosure.
Personally identifiable information will be maintained
□ Applications or other forms.
□ Discussions with nonaffiliated third parties.
□ Financial transactions and statements.
□ Questionnaires.
□ Tax returns.
□ Legal documents.
□ Insurance policies.
throughout the entirety of the client’s relationship with
MCM and for the required time thereafter that such
MCM uses personal information primarily in the
records are required to be maintained by federal and
following manner:
state securities laws. After the required period of
record retention, all such
information will be
destroyed.
□ Open accounts and execute transactions.
□ Provide financial advice and recommendations.
□ Communicate with designated third parties.
MCM does not disclose client information to third
parties, except as required or permitted by law or for
MCM’s everyday business purposes, such as to
process transactions or service a client account. By
signing a contract with MCM, clients opt-in to
allowing MCM access to the information necessary to
service their account(s).
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