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Item 1 Cover Page
FIRM BROCHURE
MCELHENNY SHEFFIELD CAPITAL MANAGEMENT, LLC
4701 W. Lovers Lane, Dallas,
Texas 75209
(214) 922-9200
www.mscm.net
This Form ADV Part 2 (“Brochure”) provides informa(cid:415)on about the qualifica(cid:415)ons and business prac(cid:415)ces of
McElhenny Sheffield Capital Management, LLC. If you have any ques(cid:415)ons about the contents of this
Brochure, please contact us at (214) 922-9200 or bruce@mscm.net. The informa(cid:415)on in this Brochure has
not been approved or verified by the United States Securi(cid:415)es and Exchange Commission (“SEC”) or by any
state securi(cid:415)es authority.
Addi(cid:415)onal informa(cid:415)on about McElhenny Sheffield Capital Management, LLC is also available on the SEC’s
website at www.adviserinfo.sec.gov.
September 30, 2025
Item 2 Material Changes
The following material changes have been made to this Brochure since the last update on August 21, 2025:
Item 4: Enhanced disclosure with respect to potential investment opportunities for Separately
Managed Accounts.
Items 5 and 10: Enhanced disclosure with respect to management fees paid by clients investing in
variable insurance vehicles.
Item 8: Enhanced disclosure with respect to investments in leveraged ETFs.
The following material changes have been made to this Brochure since the last update on July 21, 2025:
Item 4: Enhanced disclosure to highlight the risks inherent with the Trend X strategy investing in
leveraged ETFs and to clarify the high-risk tolerance required for Clients to consider such a
strategy.
Item 8: Enhanced risk disclosures with respect to leveraged ETFs.
Item 10: Clarified that insurance advice provided to Clients by certain Supervised Persons,
although not supervised by MSCM, will require prior approval by MSCM Compliance to determine
that such activity is appropriate to be offered to a Client.
The following material changes have been made to this Brochure since the last annual update on March
31, 2025:
Item 7: Enhanced disclosure to further clarify that Clients have Reserved Rights and therefore
nothing in the IMA purports to waive or limit any Reserved Rights that Clients have under federal
and state securities laws.
Item 15: Updated disclosures to clarify our reliance on the Custodians for valuations for portfolio
positions and fee billing purposes.
This Brochure will be delivered to Clients, as required. A copy of this Brochure, as well as MSCM’s Form
CRS disclosure for retail Clients, is available for download from SEC’s website at www.adviserinfo.sec.gov.
Page 2 of 28
Item 3 Table of Contents
Item 1 Cover Page ................................................................................................................................................ 1
Item 2 Material Changes ...................................................................................................................................... 2
Item 3 Table of Contents ...................................................................................................................................... 3
Item 4 Advisory Business ..................................................................................................................................... 4
Item 5 Fees and Compensa(cid:415)on ........................................................................................................................... 7
Item 6 Performance-Based Fees and Side-By-Side Management ...................................................................... 10
Item 7 Types of Clients ....................................................................................................................................... 10
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................................ 11
Item 9 Disciplinary Informa(cid:415)on ......................................................................................................................... 20
Item 10 Other Financial Industry Ac(cid:415)vi(cid:415)es and Affilia(cid:415)ons ................................................................................ 20
Item 11 Code of Ethics, Par(cid:415)cipa(cid:415)on or Interest in Client Transac(cid:415)ons and Personal Trading ........................... 21
Item 12 Brokerage Prac(cid:415)ces ................................................................................................................................ 22
Item 13 Review of Accounts ................................................................................................................................ 24
Item 14 Client Referrals and Other Compensa(cid:415)on .............................................................................................. 24
Item 15 Custody ................................................................................................................................................... 24
Item 16 Investment Discre(cid:415)on ............................................................................................................................ 25
Item 17 Vo(cid:415)ng Client Securi(cid:415)es........................................................................................................................... 25
Item 18 Financial Informa(cid:415)on ............................................................................................................................. 26
Other Informa(cid:415)on - Privacy No(cid:415)ce ..................................................................................................................... 27
Page 3 of 28
Item 4 Advisory Business
A. Principal Owners and Firm Background
McElhenny Sheffield Capital Management, LLC (“MSCM” or “Adviser”), a Texas limited liability company,
is majority owned and controlled by its founder, Bruce McElhenny Fraser Jr. and his family. Mr. Fraser (the
“Principal”) is the Managing Member, Managing Partner (func(cid:415)onal (cid:415)tle), and Chief Compliance Officer of
MSCM. MSCM was founded by Mr. Fraser in 2000 and has its principal place of business in Dallas, Texas.
Addi(cid:415)onal informa(cid:415)on rela(cid:415)ng to MSCM’s ownership can be found on Schedule A of MSCM’s Form ADV
Part 1A.
B. Types of Advisory Services
The Adviser currently provides investment management services primarily through separately managed
accounts (“Separately Managed Accounts”) for individuals, high net worth individuals, businesses and
other institutions or entities, including as a sub-adviser to other investment advisers (collectively the
“Clients”). MSCM provides the following tactical exchange-traded fund (“ETF”) strategies (“Tactical
Strategies”): (1) Trend Plus, (2) Sector Rotation, (3) TPSR, (4) Trend X, and (5) other customized strategies
based on a rules-based process managed by MSCM in the following styles: trend following, momentum,
or a blend of trend following and momentum. Trend following seeks to participate in market upside while
avoiding market downside. Momentum investing seeks to capitalize on sectors and market segments with
strong momentum while avoiding markets that exhibit weakness. As described in Item 8 Methods of
Analysis, Investment Strategies and Risk of Loss, the Trend X strategy uses leveraged ETFs and the use of
leverage in a strategy will increase volatility and can exacerbate the movements of the account values in
both directions up and down, depending on market movements. The Trend X strategy is intended for
Qualified Clients only that have a high-risk tolerance and are willing to accept the risk of loss of their
principal. See Item 8 for additional information about Leveraged ETFs.
MSCM’s investment advisory services also include providing investment advice on equi(cid:415)es, debt, op(cid:415)ons,
futures, ETFs, mutual funds, variable insurance vehicles, and other investment opportuni(cid:415)es for Separately
Managed Accounts. In selec(cid:415)ng investment opportuni(cid:415)es, MSCM’s investment adviser representa(cid:415)ves will
select what is believed to be the best opportunity for the Client based on various considera(cid:415)ons which
poten(cid:415)ally will not be based on lowest price (e.g., trading volume and trading history of one ETF over
another).
The Tactical Strategies use proprietary quantitative algorithms (“Quantitative Models”) that are
momentum or trend based and assist the portfolio managers, Bruce Fraser, the Managing Member, and
Grant Morris, Director of Operations ( the “Portfolio Managers”), in determining what market exposure
or which sectors and/or ETFs to allocate to within each Tactical Strategy. The Tactical Strategies seek to
achieve their investment objectives while adhering to explicit risk controls that allow the portfolios to
move to defensive positions of cash or non-equity asset classes during periods of elevated risk or market
drawdowns. Trading activity is directed by outputs from the Quantitative Models that are developed,
maintained, and implemented by the Portfolio Managers.
The Quantitative Models are updated each day with the relevant market data and recalculated with the
new data set. The Quantitative Model output is the market exposure and allocation that each Tactical
Strategy should have each day. The spreadsheets are maintained for error-checking of the input data,
model calculations, and output signals. Changes in allocations necessitate trades that are executed by the
portfolio managers through block trading, which ensures that each Separately Managed Account assigned
to the Quantitative Model receives the same execution at each Custodian.
The trades indicated by the models are overridden only when extraordinary circumstances demand
human intervention. The Portfolio Managers are the only persons that have the authority to override the
Page 4 of 28
Quantitative Models’ recommendations, and they would only exercise this authority in a time of extreme
market duress, or if a trade indicated by the Quantitative Models appears erroneous. The ongoing process
includes constant monitoring of market and economic conditions as well as aggregate portfolio risks. To
the extent recommendations are overridden or changes are made to the Quantitative Models, the
Portfolio Managers will document such modifications and actions taken.
MSCM’s trading strategies and Quantitative Models are revised from time to time as a result of ongoing
research and development. The strategies and systems used by us in the future can differ significantly
from those presently used, due to changes resulting from this research. In any event, the Firm will
document when major changes are made to strategies and systems utilized, and will update this Brochure
as deemed appropriate.
The Tactical Strategies that we deploy on behalf of Clients are highly complex. The successful deployment
of the Tactical Strategies requires sophisticated mathematical calculations and complex computer
programs. Although we intend to use good faith efforts to carry out such calculations and programs
correctly and to use them effectively, there can be no assurance that we will successfully do so. Errors can
occur in designing, writing, testing, monitoring, and/or implementing such calculations and programs,
including errors in the manner in which such calculations and programs function together. Any such error
can be difficult to detect, will potentially not be detected for a significant period of time, and can have a
material adverse effect on Clients. This risk can be exacerbated by the fact that the Tactical Strategies
deployed by us are expected to include executing multiple trades over a particular time period, which can
result in many trades being affected by any such error before it can be detected and corrected. In addition,
such calculations and programs are dependent upon accurate market and other data, and inaccuracies in
or any corruption of such data (or errors in incorporating such data) can have a material adverse effect on
the results of such calculations and programs. Moreover, the effectiveness of such calculations and
programs can diminish over time, including as a result of market changes and changes in the behavior of
other market participants. In the event we determine that there is diminishing effectiveness, the Portfolio
Managers will review the data and make certain changes to the program and/or the manner in which it is
implemented, in the Portfolio Managers’ discretion. Any such changes can also increase the likelihood of
the errors described above.
The complexity of the components of the Tactical Strategies that apply to such calculations and programs,
and the interactions among such components, can make it difficult or impossible to detect the source of
any weakness or failure in such components and/or such calculations and programs before material losses
are incurred. For example, it can be difficult or impossible to distinguish unexpected trading results caused
by market activity from unexpected trading results caused by an error in the applicable calculations or
programs. The mathematical calculations and computer programs utilized by us are subject to inherent
limitations and can potentially be improved upon as experience is gained, strategies are refined, and
markets change. However, there can be no assurances that we would be able to or will make any such
improvements, and our inability or failure to do so can have a material adverse effect on Clients.
We carry out our investment process and risk control procedures, in part, by applying Quantitative Models
developed by the Portfolio Managers. Because our trading methods are proprietary, an investor will not
be able to determine specific details of our methods or whether Quantitative Models are being followed.
As a result, the Portfolio Managers will regularly monitor the program, and back test the equations as
needed.
MSCM is the discre(cid:415)onary sub-adviser of an ac(cid:415)vely managed ETF (“MSMR Fund” or “Fund”), organized
to invest in shares of other ETFs (“Underlying Investments”) that reflect MSCM’s trend following and
momentum strategies. MSCM will generally allocate approximately 50% of the Fund’s assets to each of its
Trend Plus and Sector Rota(cid:415)on strategies, although such alloca(cid:415)ons can poten(cid:415)ally vary over (cid:415)me in
response to market movements. The Fund’s Prospectus and Statement of Addi(cid:415)onal Informa(cid:415)on (“SAI”)
Page 5 of 28
contain addi(cid:415)onal informa(cid:415)on about the Tac(cid:415)cal Strategies and disclosures rela(cid:415)ng to the Fund. Prior to
making any investment in the Fund, Clients should carefully review these documents for a comprehensive
understanding of the terms and condi(cid:415)ons applicable for investment. Because investments in the Fund
involve certain addi(cid:415)onal degrees of risk, they will only be implemented or recommended when consistent
with the Client's stated investment objec(cid:415)ves, tolerance for risk, liquidity, and suitability. The Fund assets
are managed on a discre(cid:415)onary basis with MSCM, as sub-advisor providing supervisory management
services and assis(cid:415)ng the Fund adviser in the coordina(cid:415)on of trade orders. The Fund’s investment adviser
is responsible for trade execu(cid:415)on.
MSCM also offers model por(cid:414)olio services to third par(cid:415)es (“Model Por(cid:414)olios”) that use the Model
Por(cid:414)olios to provide investment advisory services to their clients on an investment pla(cid:414)orm or through
other arrangements supervised by the third party. For the Model Por(cid:414)olios, MSCM delivers the Model
Por(cid:414)olios and is not responsible for the coordina(cid:415)on of trade orders or execu(cid:415)on.
Addi(cid:415)onally, the Adviser provides financial planning services for Clients. Clients receive a wri(cid:425)en or an
electronic report, providing the Client with a financial plan designed to achieve their stated financial goals
and objec(cid:415)ves. The Client and Adviser will work together to select the specific areas to cover. In general,
the financial plan will generally address any or all of the following areas of concern: business planning,
cash flow and debt management, college savings, employee benefits op(cid:415)miza(cid:415)on, estate planning,
re(cid:415)rement planning, and investment analysis.
C. Tailoring of Advisory Services
The investment strategy of each account is tailored to the objec(cid:415)ves of the respec(cid:415)ve Client. Pursuant to
the respec(cid:415)ve investment management agreements between the Adviser and the Clients (“IMA”), the
Adviser is generally granted investment discre(cid:415)on with respect to the Separately Managed Accounts.
However, such discre(cid:415)on is limited based on the par(cid:415)cular investment objec(cid:415)ves, preferences, guidelines
and restric(cid:415)ons outlined in each Client’s IMA and for certain Clients, MSCM does not have discre(cid:415)on or
involvement with trade placement and execu(cid:415)on, as discussed above.
With respect to the financial planning services, specific Client financial plans and their implementa(cid:415)on are
dependent upon the Client Investment Policy Statement which outlines each Client’s current situa(cid:415)on
(income, tax levels and risk tolerance levels) and is used to construct a Client-specific plan to aid in the
selec(cid:415)on of a por(cid:414)olio that matches restric(cid:415)ons, needs and targets.
D. Wrap Fee Programs
The Adviser does not par(cid:415)cipate in wrap fee programs.
E. Assets Under Management
As of December 31, 2024, the Adviser had $560.4 million in assets under management represen(cid:415)ng $508.7
million in regulatory assets under management managed on a discre(cid:415)onary basis, subject to limita(cid:415)ons
set forth in each Client’s IMA, and $51.8 million of assets managed for Model Por(cid:414)olios that are not
included in regulatory assets under management.
Page 6 of 28
Item 5 Fees and Compensa(cid:415)on
A. Compensa(cid:415)on
1. Management Fee
Our standard IMA provides for a management fee (“Management Fee”) of up to 2% per annum of the
value of the account subject to the IMA. One-twel(cid:332)h (1/12) of the annual Management Fee will be debited
against each Client account at the beginning of each month. The Adviser, in its sole discre(cid:415)on, reduces or
waives all or any part of the Management Fee and certain Clients do not pay a separate asset management
fee for Separately Managed Accounts inves(cid:415)ng in the Fund. Management Fees are nego(cid:415)able.
When MSCM acts as an investment adviser, MSCM is required to act in the Client’s best interest and not
put its interests ahead of Clients. At the same (cid:415)me, the way MSCM makes money creates some conflicts
with Client interests. Here are some examples:
MSCM has an incen(cid:415)ve to increase the assets in Separately Managed Accounts to increase fees.
MSCM charges asset-based fees and therefore makes more money when there is an increase in the
assets in Separately Managed Accounts. Therefore, MSCM has an incen(cid:415)ve to recommend increasing
the assets in Separately Managed Accounts. MSCM’s financial professionals earn compensa(cid:415)on
based upon a por(cid:415)on of the revenue MSCM earns from Clients for providing Clients with advisory
services. As a result, MSCM’s financial professionals have a financial incen(cid:415)ve to not reduce fees.
Clients pay MSCM’s fee monthly even if there is limited or no investment ac(cid:415)vity in the Client account.
Clients pay fees and costs whether Clients make or lose money on their investments. Fees and costs
will reduce any amount of money Clients make on their investments over (cid:415)me.
MSCM has an incen(cid:415)ve to recommend margin accounts to permit borrowing money for a Client
account. Addi(cid:415)onally, for margin loans, the purchase of securi(cid:415)es in the account will result in
increased asset-based fees, which provides an incen(cid:415)ve for MSCM to recommend the use of margin.
MSCM earns higher management fees when MSCM invests Separately Managed Accounts in the
Fund. The receipt of addi(cid:415)onal compensa(cid:415)on from the Fund provides an incen(cid:415)ve for MSCM to invest
Client assets in the Fund. The fees charged for financial advisory services, together with fees paid to
MSCM indirectly through the Fund, can be higher than the fees charged by other investment advisers
for similar investment advisory services. Clients can independently and directly invest in the Fund
through other financial services firms/broker-dealers.
2. MSMR Fund Sub-Advisory Fee
As sub-adviser to the Fund, MSCM is paid a fee by the adviser of the Fund, which is calculated daily and
paid monthly, at an annual rate based on the average daily net assets of the Fund of 0 0.64%, as disclosed
in the Fund prospectus.
MSCM recommends, when it is determined to be appropriate for Clients, that Clients invest in the Fund for
which it serves as sub-adviser and for which MSCM is paid a fee by the adviser of the Fund. The Por(cid:414)olio
Managers each receive compensa(cid:415)on based on firm revenue which includes the sub-adviser fee paid by
the Fund. The compensa(cid:415)on is not based on referral of Clients or securi(cid:415)es transac(cid:415)ons. MSCM does not
have an ownership or sales interest in the Fund.
Page 7 of 28
Under normal circumstances and in accordance with the Client’s established Investment Plan and risk
tolerance, MSCM will recommend investments on a discre(cid:415)onary basis that include the Fund. Clients
inves(cid:415)ng in the Fund will generally be subject to both the Fund’s management fees (a por(cid:415)on of which are
payable to MSCM and indirectly to the Por(cid:414)olio Managers) and MSCM’s Management Fee. The receipt of
addi(cid:415)onal compensa(cid:415)on from the Fund provides an incen(cid:415)ve for MSCM to invest Client assets in the Fund.
The fees charged for por(cid:414)olio management services, together with fees paid to MSCM indirectly through
the Fund, can be higher than the fees charged by other investment advisers for similar investment advisory
services. Clients can also independently invest in Fund shares through other financial services firms/broker-
dealers.
3. Performance-Based Fee
For certain Clients for which the Adviser manages the en(cid:415)re investment account in our Trend X strategy,
the Adviser will generally charge a quarterly fee, subject to a high-water mark (a “Performance-Based
Fee”). With respect to such Clients, Performance-Based Fees will be up to 20% based on the net profits
generated in the Client’s por(cid:414)olio during the quarter (subject to the aforemen(cid:415)oned high-water mark).
The Adviser, in its sole discre(cid:415)on, reduces or waives all or any part of the Performance-Based Fee.
Performance-Based Fees are nego(cid:415)able. Clients will only be charged a Performance-based Fee if they meet
the defini(cid:415)on of “Qualified Client” as defined in Rule 205-3 under the Investment Advisers Act of 1940 (the
“Advisers Act”). Performance-Based Fees payable to Adviser, if any, will generally be debited against each
Client account at the beginning of each quarter.
4. Financial Planning Services Fee
Financial Planning will generally be offered on either a fixed-fee basis or on an hourly basis at an
approximate rate of $250 per hour, depending on the nature of the specified services. Fees will be
determined on a case-by-case basis with the fee based on the complexity of the situa(cid:415)on and the needs of
the Client. The fixed fee will generally be up to $5,000. The fixed fee or hourly rate will be agreed upon
before the start of any work. Financial planning fees are nego(cid:415)able.
B. How Fees Are Collected
The Adviser will direct the custodian (the “Custodian”) of each Client account, with the authoriza(cid:415)on of
the Client, to withdraw funds to pay the Adviser’s management and Performance-Based Fees. One-twel(cid:332)h
(1/12) of the annual Management Fee will be debited against each Client account at the beginning of each
month. The Performance-Based Fees payable to Adviser, if any, will generally be debited against each Client
account at the beginning of each quarter.
With respect to any Clients for whom the Adviser currently provides investment management services, the
Adviser will direct the Custodian of each Client account, with the authoriza(cid:415)on of the Client, to withdraw
funds to pay the Adviser’s financial planning fees. With respect to any Clients for whom the Adviser does
not currently provide investment management services, the Client will generally pay the Adviser via check.
C. Other Fees or Expenses
Separately Managed Accounts will bear their own expenses, including but not limited to, transac(cid:415)on,
exchange, wire transfer, and margin interest expenses. Clients will pay transac(cid:415)on fees, and other
transac(cid:415)on-related third-party costs and expenses incurred in the management of Client assets. By way of
Page 8 of 28
example, these costs include charges imposed by Custodians, and others, such as custodial fees, deferred
sales charges, wire transfer and electronic fund fees, and other fees and taxes on custodial brokerage
accounts and securi(cid:415)es transac(cid:415)ons.
Some investments (e.g., mutual funds, ETFs, and variable insurance vehicles) impose addi(cid:415)onal fees that
will reduce the value of a Client’s investment over (cid:415)me. When Clients invest in variable insurance vehicles,
MSCM receives a periodic management fee from the variable insurance vehicle issuer and the
management fee paid to MSCM is fully passed through from MSCM to the investment adviser
representa(cid:415)ve recommending the variable insurance vehicle to the Client.
Client investment in ETFs and other investment vehicles, including the Fund, will generally be subject to
both the investment vehicles’ management fees (with respect to the Fund, a por(cid:415)on of which are payable
to MSCM, as sub-adviser) and MSCM’s management fee. The Adviser, in its sole discre(cid:415)on, reduces or
waives all or any part of the Management Fee and certain Clients do not pay a separate asset management
fee for investment in the Fund.
D. Advanced Payment
Management Fees are generally payable in advance. If a Client terminates the advisory contract prior to
the end of the billing period, the Client is en(cid:415)tled to a refund of prepaid fees on a prorated basis. Due to
Client custodial arrangements and the method of termina(cid:415)on resul(cid:415)ng in assets under management being
removed from the account, it will be the responsibility of the Client to request a refund for prepaid fees.
The amount of the refund will be calculated using the value of the Client’s investment on the last trading
day of the prior billing period.
E. Compensa(cid:415)on for Sales of Securi(cid:415)es
Neither MSCM nor any of its officers, Members, employees, and investment adviser representa(cid:415)ves as well
as to any other person who provides investment advice on behalf of the Adviser and who is subject to the
Adviser’s supervision and control (“Supervised Persons”) accept compensa(cid:415)on for the sale of securi(cid:415)es or
other investment products. See Item 10: Other Financial Industry Ac(cid:415)vi(cid:415)es and Affilia(cid:415)ons for disclosure
of certain outside business ac(cid:415)vi(cid:415)es of Supervised Persons.
F. Re(cid:415)rement Accounts
We are fiduciaries to our Clients under the Advisers Act and also fiduciaries within the meaning of Title I
of the Employee Re(cid:415)rement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code
(“IRC”), as applicable, when we provide investment advice regarding por(cid:414)olio assets held in an IRA, Roth
IRA, Archer Medical Savings Account, a Plan covered by ERISA, or a plan described in Sec(cid:415)on 4975(e)(1)(A)
of the IRC (collec(cid:415)vely referred to collec(cid:415)vely some(cid:415)mes herein as (“Re(cid:415)rement Accounts”).
To ensure that MSCM will adhere to fiduciary norms and basic standards of fair dealing, we are required
to give advice that is in the "best interest" of a Re(cid:415)rement Account Client. The best interest standard has
two chief components, prudence, and loyalty. Under the prudence standard, the advice must meet a
professional standard of care and under the loyalty standard, our advice must be based on the interests of
our Re(cid:415)rement Account Clients, rather than the poten(cid:415)al compe(cid:415)ng financial interest of MSCM.
To address the conflicts of interest with respect to our compensa(cid:415)on, we are required to act in your best
interest and not put our interest ahead of yours. To this end, we must:
Page 9 of 28
Meet a professional standard of care when making investment recommendations (give prudent
advice);
Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
Item 6 Performance-Based Fees and Side-By-Side Management
As explained above, the Adviser charges Performance-Based Fees with respect to certain strategies for
certain Qualified Clients. The Adviser manages both accounts that are charged a Performance-Based Fee
and accounts that are not charged a Performance-Based Fee (“Side-by-Side Management”). The Adviser
has an incen(cid:415)ve to favor accounts that are charged a Performance-Based Fee and has adopted reasonable
controls (e.g., trade aggrega(cid:415)on) to ensure that Performance-Based Fee clients are not favored over other
Clients. Charging a Performance-Based Fee creates an incen(cid:415)ve for the Adviser to make investments that
are riskier or more specula(cid:415)ve than would be the case in the absence of a fee based on the performance
of the account.
Item 7 Types of Clients
MSCM, in its sole discre(cid:415)on, manages Clients with different objec(cid:415)ves, higher or lower fees and different
fee structures than what is described in this brochure. MSCM provides investment management services
to individuals, high net worth individuals, businesses and other ins(cid:415)tu(cid:415)ons or en(cid:415)(cid:415)es, including
Re(cid:415)rement Accounts, primarily through Separately Managed Accounts over which MSCM has discre(cid:415)on.
The Adviser also provides financial planning services for Clients, serves as a sub-adviser to other
investment advisers, and offers Model Por(cid:414)olios to other investment advisers and financial pla(cid:414)orms.
There are no material limita(cid:415)ons and no minimum requirements for Separately Managed Clients to open
an account or establish an advisory rela(cid:415)onship. Separately Managed Accounts will be managed in
accordance with the investment objec(cid:415)ves, guidelines, restric(cid:415)ons, and other informa(cid:415)on provided by the
Separately Managed Account Client to the Adviser in the Suitability Ques(cid:415)onnaire, which is included in the
IMA.
Notwithstanding any provisions in the IMA, federal and state securi(cid:415)es laws impose liability under certain
circumstances on persons who act in good faith and nothing in the IMA purports to waive or limit any
rights that Clients have under those laws (“Reserved Rights”). CLIENTS HAVE RESERVED RIGHTS AND
THEREFORE NOTHING IN THE IMA PURPORTS TO WAIVE OR LIMIT ANY RESERVED RIGHTS THAT CLIENTS
HAVE UNDER THOSE LAWS.
MSCM charges Qualified Clients a Performance-Based Fee with respect to certain strategies, such as
MSCM’s Trend X strategy. However, to comply with SEC Rule 205-3, MSCM will only charge a Performance-
Based Fee to Qualified Clients.
Page 10 of 28
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
A. Analysis and Strategies
MSCM provides investment advisory services to Separately Managed Accounts based on the investment
objec(cid:415)ves, guidelines, restric(cid:415)ons, and other informa(cid:415)on provided by the Separately Managed Account
and according to investment mandates provided by other Clients. The overall objec(cid:415)ve in managing Clients
is to seek to achieve capital apprecia(cid:415)on by inves(cid:415)ng in and trading securi(cid:415)es consis(cid:415)ng of equity and
equity related securi(cid:415)es that are publicly traded on U.S. exchanges. MSCM will invest Clients in a wide
range of securi(cid:415)es and other financial instruments including, but not limited to, exchange listed and over
the-counter equity securi(cid:415)es, preferred stocks, conver(cid:415)ble securi(cid:415)es, exchange-traded funds, warrants,
rights, op(cid:415)ons, corporate and municipal debt securi(cid:415)es, and U.S. government securi(cid:415)es. Clients managed
by MSCM own long posi(cid:415)ons and poten(cid:415)ally sell short posi(cid:415)ons.
MSCM’s Tac(cid:415)cal Strategies are heavily dependent on proprietary Quan(cid:415)ta(cid:415)ve Models as well as
informa(cid:415)on and data supplied by third par(cid:415)es. The Adviser uses a variety of methods for analyzing and
designing Client por(cid:414)olios including fundamental analysis and standard risk assessment tools. The sources
used for financial analysis and research include financial publica(cid:415)ons, prospectuses, annual reports and
internet data sources.
B. Material Risks
Inves(cid:415)ng in securi(cid:415)es involves risk of loss that Clients should be prepared to bear. All investments in
securi(cid:415)es include a risk of loss of a Client’s principal investment as well as any previously realized or
unrealized profits. Stock and bond markets fluctuate substan(cid:415)ally over (cid:415)me. In addi(cid:415)on to market risk,
certain other risk factors poten(cid:415)ally affect the performance of Clients accounts over (cid:415)me, including
interest rate risk, infla(cid:415)on risk, currency risk, liquidity risk and sociopoli(cid:415)cal risk, among others. The various
risks summarized below are not the only risks associated with the Adviser’s investment strategies and
processes. Clients are urged to consult with independent financial, legal and tax advisors. Certain of the
risks are summarized as follows:
Competition: The investment management industry, in general, and the markets in which the
Adviser trades are extremely competitive. In pursuing its trading methods and strategies, the
Adviser will compete with investment firms, including many of the larger investment advisory and
private investment firms, as well as institutional investors and, in certain circumstances, market
makers, banks and broker-dealers. As a result of such competition, market opportunities in which
the Tactical Strategies seek to capitalize can be short-lived or disappear and profit potential can be
materially reduced. There can be no assurance that the Adviser will be able to find suitable
opportunities consistent with its investment approach.
Currency Exchange Rates: To the extent the Tactical Strategies invest in U.S. Dollar ETFs, changes
in currency exchange rates and the relative value of non-U.S. currencies will affect the value of the
strategy. Currency exchange rates can be very volatile and can change quickly and unpredictably.
As a result, the value of an investment can also change quickly, unpredictably, and without
warning, and you can lose money.
Cybersecurity Breaches and Iden(cid:415)ty The(cid:332): Informa(cid:415)on and technology systems of the Adviser,
por(cid:414)olio companies in which Clients are invested and the Adviser’s service providers can be
vulnerable to damage or interrup(cid:415)on from computer viruses, network failures, computer and
telecommunica(cid:415)on failures, infiltra(cid:415)on by unauthorized persons and security breaches, usage
Page 11 of 28
errors by their respec(cid:415)ve professionals, power outages and catastrophic events such as fires,
tornadoes, floods, hurricanes and earthquakes. If any systems designed to manage such risks are
compromised, become inoperable for extended periods of (cid:415)me, or cease to func(cid:415)on properly, the
Adviser, a por(cid:414)olio company in which Clients are invested and/or a service provider can have to
make a significant investment to fix or replace them. The failure of these systems and/or of
disaster recovery plans for any reason can cause significant interrup(cid:415)ons in the Adviser, a por(cid:414)olio
company in which an account is invested and/or a service provider’s opera(cid:415)ons and result in a
failure to maintain the security, confiden(cid:415)ality, or privacy of sensi(cid:415)ve data, including personal
informa(cid:415)on rela(cid:415)ng to Clients. Such a failure can harm the Adviser’s, a por(cid:414)olio company’s (in
which Clients are invested) or a service provider’s reputa(cid:415)on, subject them and their respec(cid:415)ve
affiliates to legal claims and otherwise affect their business and financial performance.
Derivatives: Credit default swaps and similar derivative instruments used for hedging purposes
present risks that are different from traditional securities. There is a risk that the derivative will not
correlate well to the security it is hedging. Further, it can be difficult to unwind derivative positions
due to illiquidity in the markets. To the extent the Tactical Strategies invest in U.S. Dollar ETFs or
Gold ETFs, the strategy is exposed, through those Underlying Investments, to derivative
instruments, including forward currency contracts (with respect to U.S. Dollar ETFs) or futures
contracts that correlate to the investment returns of physical gold (with respect to Gold ETFs). A
U.S. Dollar ETF’s or Gold ETF’s use of derivatives can reduce its returns or increase volatility.
Derivatives can also be subject to counterparty risk, which is the risk that the other party in the
transaction will not fulfill its contractual obligation. Counterparty risk for over-the counter (“OTC”)
derivatives is generally higher than that for derivatives traded on an exchange or through a clearing
house. A risk of a U.S. Dollar ETF or Gold ETF’s use of derivatives is that the fluctuations in their
values will potentially not correlate perfectly with the value of the underlying asset, the
performance of the asset class to which the U.S. Dollar ETF or Gold ETF seeks exposure or the
performance of the overall markets. The possible lack of a liquid secondary market for derivatives
and the resulting inability of the U.S. Dollar ETF or Gold ETF to sell or otherwise close a derivatives
position can expose the U.S. Dollar ETF or Gold ETF to losses and can make derivatives more
difficult for the U.S. Dollar ETF or Gold ETF to value accurately. A U.S. Dollar ETF or Gold ETF can
also suffer losses related to its derivatives positions as a result of unanticipated market
movements, or movements between the time of periodic reallocations of strategy assets, which
losses are potentially unlimited. Certain derivatives can give rise to a form of leverage and can
expose the U.S. Dollar ETF or Gold ETF to greater risk and increase its costs. The impact of U.S. and
global regulation of derivatives can make derivatives more costly, can limit the availability of
derivatives, can delay or restrict the exercise by the U.S. Dollar ETF or Gold ETF of termination
rights or remedies upon a counterparty default under derivatives held by the U.S. Dollar ETF or
Gold ETF (which can result in losses), or can otherwise adversely affect the value or performance
of derivatives. There can be no assurance that the Adviser will be able to find suitable opportunities
to invest in derivatives consistent with its investment approach. In such circumstances, the Client
will be restricted from full investment in the Tactical Strategy and performance results will be
potentially impacted.
Commodity-Linked Derivatives. To the extent Tactical Strategies invest in Gold ETFs, the
Tactical Strategy is exposed to commodity-linked derivatives. The value of a commodity-linked
derivative investment typically is based upon the price movements of an underlying physical
commodity (e.g., gold), and can be affected by changes in overall market movements, volatility
of the market, changes in interest rates, or factors affecting a particular industry or commodity
(e.g., drought, floods, weather, embargoes, tariffs and international economic, political and
regulatory developments). Investments in commodity-linked derivatives can be subject to
investments that are not derivative-based. Commodity-linked
greater volatility than
Page 12 of 28
derivatives also can be subject to credit and interest rate risks that in general affect the values
of debt securities.
Futures Contracts. To the extent the Tactical Strategies invest in Gold ETFs, the strategy is
exposed to exchange-traded futures contracts. Futures are standardized contracts that
obligate a purchaser to take delivery, and a seller to make delivery, of a specific amount of an
asset at a specified future date at a specified price. Unlike equities, which typically entitle the
holder to a continuing ownership stake in an issuer, futures contracts normally specify a certain
date for settlement in cash based on the level of the reference rate. The primary risks
associated with the use of futures contracts are: (1) the imperfect correlation between the
change in market value of the instruments held by a Gold ETF and the price of the futures
contract; (2) possible lack of a liquid secondary market for a futures contract and the resulting
inability to close a futures contract when desired; (3) losses caused by unanticipated market
movements, which are potentially unlimited; (4) the inability of the Gold ETF’s investment
adviser to predict correctly the direction of prices and other economic factors; and (5) the
possibility that the counterparty will default in the performance of its obligations.
Forward Currency Contracts. To the extent the Tactical Strategies invest in U.S. Dollar ETFs, the
strategy is exposed to forward currency contracts. A forward foreign currency exchange
contract (“forward contract”) involves an obligation to purchase or sell a specific currency at a
future date, which can be any fixed number of days from the date of the contract agreed upon
by the parties, at a price set at the time of the contract. These contracts are principally traded
in the interbank market conducted directly between currency traders (usually large
commercial banks) and their customers. Forward contracts are contracts between parties in
which one party agrees to make a payment to the other party (the counterparty) based on the
market value or level of a specified currency. In return, the counterparty agrees to make
payment to the first party based on the return of a different specified currency. A forward
contract generally has no margin deposit requirement, and no commissions are charged at any
stage for trades. These contracts typically are settled by physical delivery of the underlying
currency or currencies in the amount of the full contract value. The primary risks associated
with the use of forward currency contracts are: (1) the success of the ability of the U.S. Dollar
ETF’s investment adviser to predict movements in the prices of individual currencies,
fluctuations in markets and movements in interest rates; (2) the imperfect correlation between
the change in market value of the instruments held by a U.S. Dollar ETF and the price of the
forward contract; and (3) the possibility that the counterparty will default in the performance
of its obligations.
Discre(cid:415)on; Investment Judgment: The Adviser generally has broad discre(cid:415)on with respect to the
investment program of Clients, which involves assets that will be affected by various business,
financial market, or legal uncertain(cid:415)es. Profitability depends to a great extent upon correctly
evalua(cid:415)ng these uncertain(cid:415)es in order to assess the future course of the price movements of
securi(cid:415)es and other investments. There can be no assurance that the Adviser will correctly
evaluate the nature and magnitude of the various factors that can affect the value or return on
investments. In addi(cid:415)on, changing market and economic condi(cid:415)ons can lead to Client losses.
Diversifica(cid:415)on: Certain por(cid:414)olios are not necessarily widely diversified. Thus, a Client’s account
can be subject to more rapid changes in value than would be the case if the account were required
to maintain a wide diversification among companies, securities and types of securities. This
limited diversity can expose a Client’s account to losses disproportionate to market movements
in general if there are disproportionately greater adverse price movements in the Client’s
investments. The Fund is considered to be non-diversified, which means that it can invest more
of its assets in the securities of a single issuer or a smaller number of issuers than if it were a
Page 13 of 28
diversified fund. As a result, the Fund will be more exposed to the risks associated with and
developments affecting an individual issuer or a smaller number of issuers than a fund that invests
more widely. This can increase the Fund’s volatility and cause the performance of a relatively
smaller number of issuers to have a greater impact on the Fund’s performance.
Dividend-Paying Securities: There is no guarantee that issuers of the securities held by Underlying
Investments will declare dividends in the future or that, if declared, they will either remain at
current levels or increase over time. The strategy can also underperform similar strategies that
invest without considering a company’s dividend payments. Companies that pay dividends
historically will potentially not participate in a broad market advance to the same extent as other
companies that do not pay dividends. Such companies can also be sensitive to a sharp rise in
interest rates or an economic downturn that leads to the elimination or reduction of dividend
payments to investors.
Equity Markets: Common stocks are susceptible to general stock market fluctuations and to volatile
increases and decreases in value as market confidence in and perceptions of their issuers change.
These investor perceptions are based on various and unpredictable factors including: expectations
regarding government, economic, monetary and fiscal policies; inflation and interest rates;
economic expansion or contraction; local, regional or global events (e.g., acts of terrorism or war);
and global or regional political, economic, public health (e.g., pandemics), and banking crises. If
you held common stock, or common stock equivalents, of any given issuer, you would generally be
exposed to greater risk than if you held preferred stocks and debt obligations of the issuer because
common stockholders, or holders of equivalent interests, generally have inferior rights to receive
payments from issuers in comparison with the rights of preferred stockholders, bondholders, and
other creditors of such issuers.
ETFs:
Authorized Participants, Market Makers, and Liquidity Providers Concentration. ETFs have a
limited number of financial institutions that act as Authorized Participants (“APs”). In addition,
there can be a limited number of market makers and/or liquidity providers in the marketplace.
To the extent either of the following events occur, ETF shares can trade at a material discount
to NAV and possibly face delisting: (1) APs exit the business or otherwise become unable to
process creation and/or redemption orders and no other APs step forward to perform these
services, or (2) market makers and/or liquidity providers exit the business or significantly
reduce their business activities and no other entities step forward to perform their functions.
Costs of Buying or Selling ETF Shares. Investors buying or selling ETF shares in the secondary
market will pay brokerage commissions or other charges imposed by broker-dealers, as
determined by that broker-dealer. Brokerage commissions are often a fixed amount and can
be a significant proportional cost for investors seeking to buy or sell relatively small amounts
of ETF Shares. In addition, secondary market investors will also incur the cost of the difference
between the price at which an investor is willing to buy ETF shares (the “bid” price) and the
price at which an investor is willing to sell ETF shares (the “ask” price). This difference in bid
and ask prices is often referred to as the “spread” or “bid-ask spread.” The bid-ask spread
varies over time for ETF shares based on trading volume and market liquidity, and the spread
is generally lower if ETF shares have more trading volume and market liquidity and higher if
ETF shares have little trading volume and market liquidity. Further, a relatively small investor
base in the ETF, asset swings in the ETF, and/or increased market volatility can cause increased
bid-ask spreads. Due to the costs of buying or selling ETF shares, including bid-ask spreads,
frequent trading of ETF shares can significantly reduce investment results and an investment
Page 14 of 28
in ETF shares will potentially not be advisable for investors who anticipate regularly making
small investments.
ETF Shares Could Trade at Prices Other Than NAV. As with all ETFs, ETF shares can be bought
and sold in the secondary market at market prices. Although it is expected that the market
price of ETF shares will approximate the ETF’s NAV, there can be times when the market price
of ETF shares is more than the NAV intra-day (premium) or less than the NAV intra-day
(discount) due to supply and demand of ETF shares or during periods of market volatility. This
risk is heightened in times of market volatility or periods of steep market declines. The market
price of ETF shares during the trading day, like the price of any exchange traded security,
includes a “bid-ask” spread charged by the exchange specialist, market makers or other
participants that trade the ETF shares. In times of severe market disruption, the bid-ask spread
can increase significantly. At those times, ETF shares are most likely to be traded at a discount
to NAV, and the discount is likely to be greatest when the price of ETF shares is falling fastest,
which can be the time that you most want to sell your ETF shares. The Adviser believes that,
under normal market conditions, large market price discounts or premiums to NAV will not
be sustained because of arbitrage opportunities.
Leveraged ETFs: The Trend X strategy uses leveraged ETFs and the use of leverage in a strategy
will increase volatility and can exacerbate the movements of the account values in both
directions up and down, depending on market movements. Leveraged ETFs seek to deliver
multiples of the daily performance of the index or benchmark they track. For example, a 2x
(two times) leveraged ETF seeks to deliver double the daily performance of the index or
benchmark that it tracks. Like traditional ETFs, some leveraged ETFs track broad indices, some
are sector-specific, and others are linked to some other benchmark. To accomplish their
objectives, leveraged ETFs pursue a range of investment strategies through the use of
swaps, futures contracts, and other derivative instruments. Most leveraged and inverse ETFs
“reset” daily, meaning that they are designed to achieve their stated objectives on a daily
basis. Their performance over longer periods of time -- over weeks or months or years -- can
differ significantly from the stated multiple of the performance (or inverse of the
performance) of their underlying index or benchmark during the same period of time. This
effect can be magnified in volatile markets. An ETF that is set up to deliver twice the
performance of a benchmark from the close of trading on Day 1 to the close of trading on Day
2 typically will not achieve that goal over weeks, months, or years and may potentially expose
investors to significant and sudden losses. Clients can read additional information about the
risk of leveraged ETF in an SEC Investor Bulletin: Leveraged and Inverse ETFs available at
Investor.gov and from MSCM.
At the time of filing this disclosure brochure, MSCM is generally using one leveraged ETF in
the Trend X strategy, ProShares UltraPro QQQ on a short-term intermittent basis. As noted in
Item 7, only sophisticated clients that meet Rule 205-3 definition of “Qualified Client” can
invest in the Trend X strategy.
Trading. Although ETF shares are listed for trading on a stock exchange and can be listed or
traded on U.S. and non-U.S. stock exchanges, there can be no assurance that an active trading
market for ETF shares will develop or be maintained. Trading in ETF shares can be halted due
to market conditions or for reasons that, in the view of the stock exchange, make trading in
ETF shares inadvisable. In addition, trading in ETF shares on the stock exchange is subject to
trading halts caused by extraordinary market volatility pursuant to the stock exchange “circuit
breaker” rules, which temporarily halt trading on the stock exchange when a decline in the
S&P 500® Index during a single day reaches certain thresholds (e.g., 7%, 13%, and 20%).
Page 15 of 28
Additional rules applicable to the stock exchange can halt trading in ETF shares when
extraordinary volatility causes sudden, significant swings in the market price of ETF shares.
There can be no assurance that ETF shares will trade with any volume, or at all, on any stock
exchange. In stressed market conditions, the liquidity of ETF shares can begin to mirror the
liquidity of the ETF’s underlying portfolio holdings, which can be significantly less liquid than
the ETF shares, and this can lead to differences between the market price of the ETF shares
and the underlying value of those ETF shares.
Fixed Income Securities: Fixed income securities (e.g., bonds and certain asset-backed securities),
involve certain risks, which include:
Calls. During periods of falling interest rates, an issuer of a callable bond held by an Underlying
Investment can “call” or repay the security before its stated maturity, and the Underlying
Investment can have to reinvest the proceeds in securities with lower yields, which would
result in a decline in that fund’s income, or in securities with greater risks or with other less
favorable features.
Credit. Credit risk refers to the possibility that the issuer of a security will not be able to make
principal and interest payments when due. Changes in an issuer’s credit rating or the market’s
perception of an issuer’s creditworthiness can also affect the value of the Underlying
Investment’s investment in that issuer. The degree of credit risk depends on both the financial
condition of the issuer and the terms of the obligation.
Duration. Prices of fixed income securities with longer durations are more sensitive to interest
rate changes than those with shorter durations.
Events. Event risk is the risk that corporate issuers can undergo restructurings, such as
mergers, leveraged buyouts, takeovers, or similar events financed by increased debt. As a
result of the added debt, the credit quality and market value of a company’s bonds and/or
other debt securities can decline significantly.
Extensions. When interest rates rise, certain obligations will be paid off by the obligor more
slowly than anticipated, causing the value of these securities to fall. Rising interest rates tend
to extend the duration of securities, making them more sensitive to future changes in interest
rates. The value of longer-term securities generally changes more in response to changes in
interest rates than the value of shorter-term securities. As a result, in a period of rising interest
rates, securities can exhibit additional volatility and can lose value.
Interest Rates. Generally, the value of fixed income securities will change inversely with
changes in interest rates. As interest rates rise, the market value of fixed income securities
tends to decrease. Conversely, as interest rates fall, the market value of fixed income
securities tends to increase. This risk will be greater for long-term securities than for short-
term securities. An Underlying Investment can take steps to attempt to reduce the exposure
of its portfolio to interest rate changes; however, there can be no guarantee that a Fund will
take such actions or that the Fund will be successful in reducing the impact of interest rate
changes on the portfolio. Changes in government intervention can have adverse effects on
investments, volatility, and illiquidity in debt markets.
Maturity. The value of fixed income investments is also dependent on their maturity.
Generally, the longer the maturity of a fixed income security, the greater its sensitivity to
changes in interest rates.
Prepayment. When interest rates fall, certain obligations will be paid off by the obligor more
quickly than originally anticipated, and an Underlying Investment can have to invest the
proceeds in securities with lower yields. In periods of falling interest rates, the rate of
Page 16 of 28
prepayments tends to increase (as does price fluctuation) as borrowers are motivated to pay
off debt and refinance at new lower rates. During such periods, reinvestment of the
prepayment proceeds by the management team will generally be at lower rates of return than
the return on the assets that were prepaid. Prepayment reduces the yield to maturity and the
average life of the security.
Variable and Floating Rate Instruments. The absence of an active market for these securities
can make it difficult for the Underlying Investment to dispose of them if the issuer defaults.
Government Obligations: The Tactical Strategies can invest in securities issued by the U.S.
government either directly or through investments in Underlying Investments that invest in such
securities. Downgrades can increase volatility in domestic and foreign financial markets, result in
higher interest rates, lower prices of U.S. Treasury securities and increase the costs of different
kinds of debt. Any controversy or ongoing uncertainty regarding the statutory debt ceiling
negotiations can impact the U.S. long-term sovereign credit rating and can cause market
uncertainty. As a result, market prices and yields of securities supported by the full faith and credit
of the U.S. government can be adversely affected.
High Portfolio Turnover: The Tactical Strategies can frequently buy and sell portfolio securities and
other assets to rebalance the strategy’s exposure to specific securities. Higher portfolio turnover
can result in higher levels of transaction costs and generating greater tax liabilities. Portfolio
turnover risk can cause the strategy’s performance to be less than you expect.
Investment Due Diligence and Research; Reliance on Corporate Management and Financial
Reporting: In certain instances, due diligence information available to the Adviser at the time of
an investment decision is limited, and the Adviser can have neither access to adequately granular
information nor adequate time to analyze the information necessary for a complete evaluation of
the investment opportunity. It is also possible that the due diligence and research conducted does
not reveal all the relevant facts and information that are necessary to evaluate such investment
opportunity. In the worst-case scenario, information can be manipulated or fraudulent. Clients
can incur material losses as a result of the misconduct or incompetence of such individuals and/or
a substantial inaccuracy in such information.
Macroeconomics: Fluctuations in interest rates can cause investment prices to fluctuate. The
inflation rate can increase, causing a decrease in purchasing power. Returns will be affected by
general economic and market conditions such as economic uncertainty, commodity prices,
currency rates, changes in credit availability, and changes in laws and many others.
Management: The Tactical Strategies are actively managed and potentially will not meet its
investment objective based on the Adviser’s success or failure to implement investment
strategies.
Margin: When Clients invest on margin, Clients are borrowing money from their Custodian to buy
stocks and use their investment as collateral. This allows Clients to increase their purchasing
power and own more stock without fully paying for it. However, it also exposes Clients to the
potential for higher losses. In volatile markets, Client who put up an initial margin payment for a
can, from time-to-time, be required to provide additional cash if the price of the stock falls. Margin
accounts can be very risky and they are not suitable for everyone. Before opening a margin
account, Clients should fully understand that: (1) Clients can lose more money than the Client has
invested, (2) Clients potentially will have to deposit additional cash or securities in their account
on short notice to cover market losses, (3) Clients can be forced to sell some or all of their
securities when falling stock prices reduce the value of their securities and (4) the Client’s
Page 17 of 28
Custodian can potentially sell some or all of the Client’s securities without consulting the Client to
pay off the loan it made to the Client.
Market Capitalization:
Large-Capitalization Investing. The securities of large-capitalization companies can be
relatively mature compared to smaller companies and therefore subject to slower growth
during times of economic expansion. Large-capitalization companies can also be unable to
respond quickly to new competitive challenges, such as changes in technology and consumer
tastes.
Mid-Capitalization Investing. The securities of mid-capitalization companies can be more
vulnerable to adverse issuer, market, political, or economic developments than securities of
large-capitalization companies, but they can also be subject to slower growth than small-
capitalization companies during times of economic expansion. The securities of mid-
capitalization companies generally trade in lower volumes and are subject to greater and more
unpredictable price changes than large capitalization stocks or the stock market as a whole,
but they can also be nimbler and more responsive to new challenges than large-capitalization
companies. Some mid-capitalization companies have limited product lines, markets, financial
resources, and management personnel and tend to concentrate on fewer geographical
markets relative to large-capitalization companies.
is typically less publicly available
Small-Capitalization Investing. The securities of small-capitalization companies can be more
vulnerable to adverse issuer, market, political, or economic developments than securities of
larger-capitalization companies. The securities of small capitalization companies generally
trade in lower volumes and are subject to greater and more unpredictable price changes than
larger capitalization stocks or the stock market as a whole. Some small capitalization
companies have limited product lines, markets, and financial and managerial resources and
tend to concentrate on fewer geographical markets relative to larger capitalization companies.
information concerning smaller-capitalization
There
companies than for larger, more established companies. Small-capitalization companies also
can be particularly sensitive to changes in interest rates, government regulation, borrowing
costs and earnings.
Market Risks in General: The Tactical Strategies are subject to market risk, including, but not
limited to, changes in the regulatory environment, “flights to quality” and “credit squeezes.” The
particular or general types of market conditions in which losses can be incurred or unexpected
performance volatility can be experienced cannot be predicted, and the Adviser’s strategies can
materially underperform other investment funds or accounts with substantially similar investment
objectives and approaches.
Poten(cid:415)al Loss of Investment: Any investment in securi(cid:415)es involves risk. There can be no assurance
that the Adviser’s strategy will achieve the Client’s investment objectives or that Clients will not
lose all or substantially all of their investment.
Quantitative Models and Data Risk: MSCM’s strategies are heavily dependent on Quantitative
Models as well as information and data supplied by third parties. When Quantitative Models and
data supplied by third parties prove to be incorrect or incomplete, any decisions made in reliance
thereon can lead to securities being purchased, held, or sold that would not have been purchased,
held, or sold had the Models and Data been correct and complete. The Quantitative Models are
predictive in nature. The use of Quantitative Models have inherent risks (e.g., Quantitative Models
can incorrectly forecast future behavior, leading to potential losses on a cash flow and/or a mark-
to-market basis). In addition, in unforeseen or certain low-probability scenarios (often involving a
Page 18 of 28
market disruption of some kind), Quantitative Models can produce unexpected results, which can
result in losses. Furthermore, because predictive models are usually constructed based on
historical data supplied by third parties, the success of relying on Quantitative Models can depend
heavily on the accuracy and reliability of the supplied historical data. All Quantitative Models rely
on correct market data inputs. If incorrect market data is entered into even a well-founded model,
the resulting information will be incorrect. However, even if market data is input correctly,
Quantitative Model prices will often differ substantially from market prices, especially for
instruments with complex characteristics, such as derivative instruments. See Item 4. Advisory
Services for further information about Quantitative Model risks.
Reliance on Key Persons: Clients are substantially dependent on the services of the Principal and
the Portfolio Managers. In the event of the death, disability, departure or insolvency of the
Principal and Portfolio Managers or the complete transfer of his interest in the Adviser, the
management of Clients can be adversely affected.
Sectors: To the extent the Tactical Strategies invest more heavily in particular sectors of the
economy, performance will be especially sensitive to developments that significantly affect those
sectors. The strategy can invest a significant portion of its assets in certain sectors and, therefore,
the performance of the strategy can be negatively impacted by events affecting each sectors.
Sector Rotation Strategy: The Sector Rotation strategy uses a variety of market indicators to seek
to identify the industries, sectors, or asset classes that are likely to outperform during a given
quarter. Such indicators are evaluated on a quarterly basis and can be unable to predict events or
conditions that arise during a quarter and lead the previously-selected industries, sectors, or asset
classes to underperform other industries, sectors, or asset classes over the entire quarter.
Additionally, the strategy relies on macroeconomic indicators to identify significant downturns in
the market, and such indicators can fail to correctly or timely identify such downturns. In such
event, the strategy can continue to be exposed to Underlying Investments that can lose significant
value during downturns. There can be no guarantee that the Sector Rotation strategy will correctly
or timely identify the industries, sectors, or asset classes that will outperform during a given
quarter.
Sociopoli(cid:415)cal Risks: Natural disasters (e.g., earthquakes or weather), acts of war, terrorism and
armed conflicts can nega(cid:415)vely impact por(cid:414)olio and asset values.
Trend-Based Strategy: The trend-based strategies (Trend, Trend Plus, and Trend X) use a variety
of market indicators and stop levels to seek to identify upward or downward trends in the U.S.
equity markets. To the extent such indicators or stop levels fail to give timely notice of a downward
trending market, the strategies can continue to be exposed to Underlying Investments that can
lose significant value during such downward periods. Similarly, if the indicators fail to timely
identify a reversal of a downward trending market, the strategies can continue to be exposed to
defensive ETFs at a time when there is significant appreciation in the equity markets. Either
scenario can result in the strategy underperforming other strategies that do not employ a trend-
based strategy, and there can be no guarantee that the trend-based strategies will correctly or
timely identify market trends. Additionally, the Trend X strategy uses leveraged ETFs and the use
of leverage in a strategy will increase volatility and can exacerbate the movements of the account
values in both directions up and down, depending on market movements.
Page 19 of 28
Item 9 Disciplinary Informa(cid:415)on
On September 11, 2023, the SEC offered, and MSCM agreed to accept, a se(cid:425)lement rela(cid:415)ng to alleged
viola(cid:415)ons of Sec(cid:415)on 206(4) of the Advisers Act and Rule 206(4)-1(d) thereunder. The SEC alleged that
MSCM adver(cid:415)sed hypothe(cid:415)cal performance on MSCM’s public website without adop(cid:415)ng and
implemen(cid:415)ng policies and procedures reasonably designed to ensure that hypothe(cid:415)cal performance was
relevant to the likely financial situa(cid:415)on and investment objec(cid:415)ves of the intended audience. As part of
MSCM’s se(cid:425)lement with the SEC, MSCM, without admi(cid:427)ng or denying the SEC’s findings, agreed to pay a
civil monetary penalty and evaluate, update, and review MSCM’s applicable policies and procedures
concerning adver(cid:415)sements that include hypothe(cid:415)cal performance. MSCM also proac(cid:415)vely engaged a new
compliance consultant to conduct an independent compliance program review and provide ongoing
consul(cid:415)ng support to ensure that MSCM is in full compliance with regulatory requirements.
Item 10 Other Financial Industry Ac(cid:415)vi(cid:415)es and Affilia(cid:415)ons
A. Broker-Dealer Registra(cid:415)on
Neither MSCM nor the Principal is registered as broker-dealer or registered representa(cid:415)ve of a broker-
dealer, nor do they have any pending applica(cid:415)on to register.
B. Futures and Commodi(cid:415)es Registra(cid:415)on
Neither MSCM nor the Principal is registered as a futures commission merchant, commodity pool operator,
commodity trading advisor, or associated party of any of those, nor do they have any pending applica(cid:415)on
to register as such.
C. Affiliates
MSCM is affiliated with Elkhorn Capital Partners, LLC (“Elkhorn”), a sponsor and manager of real estate
investments that is neither registered nor required to register as an investment adviser. Elkhorn is wholly
owned by the Principal and provides services to certain accredited investors. Although Elkhorn is in the
business of inves(cid:415)ng in real estate and MSCM is in the business of inves(cid:415)ng in securi(cid:415)es, certain conflicts
can arise between Elkhorn and MSCM concerning the alloca(cid:415)on of (cid:415)me and effort on the part certain
Supervised Persons between Elkhorn and MSCM. The Principal has a material financial interest in Elkhorn
and dedicates a significant por(cid:415)on of his business (cid:415)me to Elkhorn. Certain other Supervised Persons are
involved in the opera(cid:415)ons of Elkhorn to a limited extent. The Principal ensures that appropriate resources
are dedicated to MSCM at all (cid:415)mes. Clients can poten(cid:415)ally invest in real estate partnerships sponsored by
Elkhorn, however, neither MSCM nor any of its Supervised Persons ac(cid:415)vely solicit or refer Clients to invest
in Elkhorn.
Certain Supervised Persons independently offer insurance advice that is not supervised by MSCM, in
addi(cid:415)on to providing advisory services to Clients. While not supervised by MSCM, insurance advice
provided to Clients are required to receive prior approval from MSCM Compliance to determine that such
ac(cid:415)vity is appropriate to be offered to a Client.
Page 20 of 28
D. Conflicts of Interest
MSCM is not compensated for recommending or selec(cid:415)ng other investment advisers for its Clients. MSCM
also has no other business rela(cid:415)onships with any investment advisers that create material conflict of
interest other than the conflicts of interest discussed above with respect to MSCM serving as sub-adviser
to the Fund. Other conflicts of interest have been discussed throughout the Brochure, including disclosure
in Item 5 that MSCM receives management fees from variable insurance vehicle issuers that MSCM, in
turn, passes through to the investment adviser representa(cid:415)ve recommending the variable insurance
vehicle to the Client. Informa(cid:415)on regarding variable insurance vehicle issuers is provided to Clients who
receive services to which the disclosure relates.
Item 11 Code of Ethics, Par(cid:415)cipa(cid:415)on or Interest in Client Transac(cid:415)ons and Personal Trading
A. Code of Ethics and Personal Trading Policy
MSCM has adopted a code of ethics and personal trading policy (“Code of Ethics”) that complies with Rule
204A-1 under the Advisers Act and applies to all of its Supervised Persons. MSCM prohibits our Supervised
Persons from using or a(cid:425)emp(cid:415)ng to use their posi(cid:415)on at MSCM to obtain improper benefits for themselves
or any other person.
MSCM’s Code of Ethics permits its Supervised Persons to invest for their personal accounts, subject to
certain guidelines and restric(cid:415)ons. Personal securi(cid:415)es transac(cid:415)ons by Supervised Persons must be
conducted in accordance with the requirements of MSCM’s Code of Ethics. Among other things, MSCM’s
policies require that certain personal securi(cid:415)es transac(cid:415)ons by Supervised Persons be approved in advance
by MSCM’s compliance department, as required under the Advisers Act. Supervised Persons must report
certain personal securi(cid:415)es holdings upon employment and periodically therea(cid:332)er. MSCM’s Code of Ethics
prohibits Supervised Persons from trading while in possession of informa(cid:415)on concerning trades for Clients,
also called “front-running.”
MSCM has also adopted policies and procedures designed to prevent Supervised Persons from being
unduly influenced in their decisions by receipt of gi(cid:332)s, business entertainment or other inducements by
third par(cid:415)es (e.g., as trading counterpar(cid:415)es, vendors or investors). MSCM will provide a copy of its Code
of Ethics to Clients or prospec(cid:415)ve Clients upon request.
B. Affiliated and Outside Business Ac(cid:415)vi(cid:415)es
MSCM Supervised Persons are required to disclose any outside business ac(cid:415)vi(cid:415)es that can create a poten(cid:415)al
conflict of interest between the Supervised Person’s interests and those of Clients. Reasonable controls,
mi(cid:415)gants and disclosures are developed to address poten(cid:415)al and actual conflicts of interest.
C. Par(cid:415)cipa(cid:415)on or Interest in Client Transac(cid:415)ons and Personal Trading
By reason of MSCM’s or its Supervised Persons’ business or investment ac(cid:415)vi(cid:415)es, Supervised Persons
acquire confiden(cid:415)al informa(cid:415)on, and, in such event, MSCM and the Supervised Persons are restricted, as
appropriate, from ac(cid:415)ng upon such confiden(cid:415)al informa(cid:415)on for personal gain. Subject to MSCM’s Code
of Ethics, Supervised Persons are permi(cid:425)ed trade for their own accounts in securi(cid:415)es that are
recommended to and/or purchased for Clients. The Code of Ethics is designed to assure that the personal
securi(cid:415)es transac(cid:415)ons, ac(cid:415)vi(cid:415)es and interests of our Supervised Persons will not interfere with (1) making
Page 21 of 28
decisions in the best interest of Clients and (2) implemen(cid:415)ng such decisions while, at the same (cid:415)me,
allowing Supervised Persons to invest for their own accounts.
Item 12 Brokerage Prac(cid:415)ces
A. Selec(cid:415)ng and Recommending Broker-Dealers
MSCM is generally authorized to make the following determina(cid:415)ons in accordance with each Separately
Managed Accounts’ objec(cid:415)ves and restric(cid:415)ons without obtaining prior consent from the Client: (1) which
securi(cid:415)es or instruments to buy or sell and (2) the total amount of securi(cid:415)es or instruments to buy or sell.
MSCM typically recommends to Separately Managed Accounts that they establish their securi(cid:415)es
account(s) with Charles Schwab (“Schwab”) or Raymond James & Associates, Inc. (“RJA” and collec(cid:415)vely
“Custodians”), members of the New York Stock Exchange and the Securi(cid:415)es Investor Protec(cid:415)on
Corpora(cid:415)on (“SIPC”). In selec(cid:415)ng their Custodian, Clients are authorizing the Custodian’s affiliated broker-
dealers to execute trades as the custodial arrangement does not permit MSCM to trade with other broker-
dealers.
MSCM recommends these Custodians based on reputa(cid:415)on, financial strength and stability, and the
efficiency of execu(cid:415)on provided by their affiliated broker-dealers. MSCM believes that using a broker
dealer affiliated with these Custodians allows for MSCM to achieve best execu(cid:415)on for its Clients, but there
is no guarantee that this results in the lowest cost. MSCM generally considers a number of factors,
including, for example, net price, reputa(cid:415)on, financial strength and stability, efficiency of execu(cid:415)on and
error resolu(cid:415)on, block trading and block posi(cid:415)oning capabili(cid:415)es, willingness to execute related or
unrelated difficult transac(cid:415)ons in the future and other ma(cid:425)ers involved in the receipt of brokerage services
generally other than lowest cost.
MSCM is not affiliated with the Custodians. The Custodians offer various services to MSCM, which include
custody of securi(cid:415)es, trade execu(cid:415)on and clearance and se(cid:425)lement of transac(cid:415)ons. MSCM receives some
benefits from the Custodians, which benefits MSCM and some or all Clients of MSCM. MSCM has an
incen(cid:415)ve to recommend these Custodians due to the services they provide MSCM.
1. Research and Other So(cid:332) Dollar Benefits
Custodians provide MSCM, without cost, so(cid:332)ware and support which allows MSCM to be(cid:425)er monitor and
service Client accounts, including assistance with invoicing, trade execu(cid:415)on and recordkeeping. Custodians
provide services to MSCM, including research, execu(cid:415)on, brokerage, custody and access to ETFs, mutual
funds and other investments. Addi(cid:415)onally, other services provided assist MSCM in managing and
administering Client accounts. These services are provided based in part on the assets held by the
respec(cid:415)ve Custodians, and as such, create an incen(cid:415)ve for MSCM to direct Clients to their custodial
pla(cid:414)orms.
MSCM has an incen(cid:415)ve to recommend these Custodians due to the services they provide MSCM. Beyond
those services, MSCM does not currently receive or an(cid:415)cipate receiving research or other so(cid:332) dollar
benefits from brokers or third par(cid:415)es in connec(cid:415)on with Client securi(cid:415)es transac(cid:415)ons. To the extent MSCM
receives other “so(cid:332) dollar” benefits, it will only do so within the Sec(cid:415)on 28(e) safe harbor provided by the
Advisers Act.
Page 22 of 28
2. Brokerage for Client Referrals
MSCM does not receive Client referrals from broker dealers for which it executes client transac(cid:415)ons. Thus,
MSCM does not have an incen(cid:415)ve to select or recommend a Custodian or broker dealer based upon its
interest in receiving Client referrals.
3. Directed Brokerage
MSCM and the Custodian account set up does not permit Clients to direct brokerage to a designated
broker-dealer other than the Custodian’s affiliate broker-dealer. By selec(cid:415)ng the Custodian, the Client is
direc(cid:415)ng its brokerage to the Custodian’s affiliate broker-dealer. By direc(cid:415)ng brokerage to the Custodian’s
affiliate broker-dealer, MSCM is not in the posi(cid:415)on to nego(cid:415)ate brokerage commissions on behalf of
Clients. Accordingly, Clients could pay more brokerage commissions as a result of MSCM not having the
opportunity to nego(cid:415)ate brokerage commissions on the Client’s behalf.
B. Aggrega(cid:415)on of Orders
When possible, MSCM will aggregate the purchase or sale of securi(cid:415)es for various Clients at each
Custodian. When trades are aggregated, the average execu(cid:415)on price will be applied to each par(cid:415)cipa(cid:415)ng
Client account. Aggrega(cid:415)on should lead to lower transac(cid:415)onal costs, thereby saving the Clients money.
Trades are not able to be aggregated across more than one Custodian and certain Clients, including Clients
for which MSCM does not execute trades, are not included in aggregated trades.
C. Trade Alloca(cid:415)on Prac(cid:415)ces
The ETFs traded in the Tac(cid:415)cal Strategies are widely traded and not subject to price sensi(cid:415)vity. Accordingly,
there is no need for MSCM to develop a trade alloca(cid:415)on rota(cid:415)on methodology. Accordingly, in placing
orders for Clients for which it is responsible for trade execu(cid:415)on, communica(cid:415)ng changes in Model
Por(cid:414)olios, and transmi(cid:427)ng trade orders to the Fund’s investment adviser there is no specified manner for
communica(cid:415)on of the orders and changes. The Adviser periodically reviews its trade alloca(cid:415)on prac(cid:415)ces
to ensure fairness to Clients.
D. Trade Errors
The Adviser and its investment adviser representatives must exercise prudence in making and
implementing investment decisions on behalf of Clients. Errors can occur either in the investment decision-
making process (e.g., a purchase of a security or an amount of security that violates a Client’s investment
restrictions) or in the trading process (e.g., a buy order executed as a sell, the purchase or sale of a security
other than what was intended, or trading an incorrect quantity of securities) (“Trade Errors”). Internal or
clerical mistakes that affect the investment or trading process and have a financial impact to a Client will also
be treated as Trade Errors.
A Trade Error will generally be defined as a transaction that is executed in a manner that was not intentional
and results in corrective action being taken. Any mistakes that do not affect the investment decision-
making or trading process or cause a violation of a Client’s investment policies or restrictions, and do not
cause gain or loss to the Client, will not be treated as Trade Errors. Quantitative Model errors are generally
not Trade Errors. See Item 4 for additional information about Quantitative Model error risks.
Broker dealers will generally be held responsible for a portion of any loss resulting from a Trade Error if the
actions of such broker-dealer contributed to the error or the loss. Broker dealers will potentially assist the
Page 23 of 28
Adviser in rectifying a Trade Error on favorable terms if their actions or inactions contributed to the Trade
Error or the resulting loss. A broker-dealer will potentially absorb the loss from a Trade Error caused by the
broker-dealer. However, we will not direct brokerage commissions to broker-dealers, or to enter into other
reciprocal arrangements with broker-dealers, in order to induce a broker-dealer to absorb a loss from a
Trade Error caused by the Adviser.
Item 13 Review of Accounts
A. Review of Clients
The Supervised Person responsible for managing a Client will conduct reviews on a periodic basis to ensure
that the account is being managed in alignment with the investment mandate. The Principal or another
management person of the Adviser will periodically review the Clients for risk, performance, and suitability.
B. Frequency of Review
The Supervised Person responsible for managing a Client will generally conduct reviews on a quarterly
basis. Oversight reviews are generally conducted on an annual basis.
C. Content and Frequency of Regular Reports
The Custodian of the accounts will provide the Clients with monthly unaudited performance informa(cid:415)on.
Item 14 Client Referrals and Other Compensa(cid:415)on
A. Other Compensa(cid:415)on
No person, other than each Client, provides an economic benefit to MSCM in exchange for providing
investment advice or other advisory services to such Client.
B. Third-Party Solicitors
At the (cid:415)me of upda(cid:415)ng this Brochure, MSCM has not entered into any agreements that provide for
compensa(cid:415)on to be paid for referring Clients to MSCM.
Item 15 Custody
MSCM is deemed to have custody of Clients’ cash and securi(cid:415)es because MSCM is authorized to direct the
Custodian of the account to withdraw funds to pay MSCM’s fees. All Client cash and securi(cid:415)es are
maintained with a Custodian. MSCM par(cid:415)cipates in the Custodian pla(cid:414)orms and generally recommends
to Clients that they establish their brokerage account(s) at broker dealers affiliated with the Custodian.
Page 24 of 28
The designated assets of each Client shall be held by the Custodian pursuant to a custody agreement that
is acceptable to the Client. The Custodian shall at all (cid:415)mes be responsible for the physical custody of the
assets of the account; for the collec(cid:415)on of interest, dividends and other income a(cid:425)ributable to the assets
of the account; and for the exercise of rights and tenders on assets of the account. Adviser shall not be
responsible for any loss incurred by reason of any act or omission of the Custodian. Adviser issues such
instruc(cid:415)ons to the Custodian as appropriate in connec(cid:415)on with the se(cid:425)lement of transac(cid:415)ons ini(cid:415)ated by
Adviser.
Clients will receive brokerage statements no less than quarterly from the Custodian. At all (cid:415)mes, we rely
on the Custodian to value securi(cid:415)es and other assets held in Client accounts, including Custodian
valua(cid:415)ons used for fee billing purposes, as we believe the securi(cid:415)es held in Client Accounts are most
accurately valued by the Custodian. We are available to Custodians to provide addi(cid:415)onal input on fair
valua(cid:415)on requests; however, we do not expect there to be fair valua(cid:415)ons for the types of securi(cid:415)es traded
in Client accounts.
Item 16 Investment Discre(cid:415)on
Subject to any limita(cid:415)ons set forth in the IMA and only during the term of IMA, as designated by the Client,
MSCM shall have full discre(cid:415)onary power and authority, without prior consulta(cid:415)on with or no(cid:415)fica(cid:415)on of
Client, to buy, sell (including short sales), exchange, convert and otherwise trade in securi(cid:415)es of every kind
and nature, including, without limita(cid:415)on, equi(cid:415)es, bonds, notes, debentures, trust receipts, financial
futures contracts, over-the-counter deriva(cid:415)ve instruments, commodi(cid:415)es, commodi(cid:415)es futures, exchange
traded funds, securi(cid:415)es of foreign issues (including American Depository Receipts) and other securi(cid:415)es of
whatever kind or nature of any person, corpora(cid:415)on, government or en(cid:415)ty, whether readily marketable or
not, and rights and op(cid:415)ons rela(cid:415)ng thereto, including put and call op(cid:415)ons wri(cid:425)en by the account or by
others, on margin or otherwise, for such prices and on such terms as MSCM, in its sole discre(cid:415)on, deems
advisable and in the best interests of Client. Client shall furnish Adviser with all addi(cid:415)onal powers of
a(cid:425)orney and other documenta(cid:415)on, if any, necessary to appoint Adviser as agent and a(cid:425)orney-in-fact with
respect to the account, but such powers shall not be construed to authorize Adviser to take any ac(cid:415)on not
authorized by the IMA.
Item 17 Vo(cid:415)ng Client Securi(cid:415)es
MSCM does not have any authority to and does not vote proxies on behalf of Clients. Clients retain the
responsibility for receiving and vo(cid:415)ng proxies for any and all securi(cid:415)es maintained in Client por(cid:414)olios. To
this end, MSCM will instruct the Custodian to forward all proxy material directly to the Client. MSCM shall
forward any proxy materials it receives that pertain to the assets in Client accounts to the respec(cid:415)ve
Clients, or to the adviser(s) for an employee benefit plan covered by ERISA. Clients can contact MSCM at
214-922-9200 with any ques(cid:415)ons.
Page 25 of 28
Item 18 Financial Informa(cid:415)on
A. Prepayment of Fees
MSCM does not require or solicit prepayment of more than $1,200 in fees per Client, six months or more
in advance.
B. Poten(cid:415)al Financial Impairment
There is currently no financial condi(cid:415)on which is reasonably likely to impair MSCM’s ability to meet its
contractual commitments or to provide advisory services to its Clients.
C. Bankruptcy
MSCM has never been the subject of a bankruptcy pe(cid:415)(cid:415)on.
Page 26 of 28
Other Informa(cid:415)on - Privacy No(cid:415)ce
What Does McElhenny Sheffield do with your Personal Informa(cid:415)on?
Why?
What?
Social Security number and income
How?
Who?
Financial companies choose how they share your personal informa(cid:415)on. Federal laws, and
certain state privacy laws, give consumers the right to limit some but not all sharing. Federal
law also requires us to tell you how we collect, share, and protect your personal informa(cid:415)on.
Please read this no(cid:415)ce carefully to understand what we do.
The types of personal informa(cid:415)on we collect and share depend on the product or service
you have with us. This informa(cid:415)on can include:
Transac(cid:415)on or loss history and account transac(cid:415)ons
Assets and Investment Experience
All financial companies need to share customers' personal informa(cid:415)on to run their everyday
business. In the sec(cid:415)on below, we list the reasons financial companies can share their
customers' personal informa(cid:415)on; the reasons we choose to share and whether you can limit
this sharing.
McElhenny Sheffield Capital Management is an SEC registered investment adviser.
Registra(cid:415)on does not imply a certain level of skill or training.
To protect your personal information from unauthorized access and use, we use
security measures that comply with federal law. These measures include computer
safeguards and secured files and buildings.
How we
protect your
personal
informa(cid:415)on?
We train our employees to protect customer information.
We require independent contractors and outside companies who work with us to
Why can't I
limit all
sharing?
Other
Important
Informa(cid:415)on
Ques(cid:415)ons?
adhere to strict privacy standards through their contracts with us.
We continually seek to enhance our security tools and processes.
Federal law gives you the right to limit: (1) sharing for affiliates’ everyday business purposes
– informa(cid:415)on about your creditworthiness, (2) affiliates from using your informa(cid:415)on to
market to you, and (3) sharing for nonaffiliates to market to you. We do not share
informa(cid:415)on in a manner that you could limit. Accordingly, we are not required to offer and
do not offer an opt-out. State laws and individual companies could poten(cid:415)ally give you
addi(cid:415)onal rights. Your choice for a joint account will apply to everyone on your account
unless you tell us otherwise.
California residents: We will not share informa(cid:415)on we collect about you with
companies outside of McElhenny Sheffield Capital Management, unless the law allows.
For example, we may share informa(cid:415)on with your consent or to service your accounts.
Vermont residents: If your account has a Vermont billing address, we will automa(cid:415)cally
treat your account as if you have directed us not to share informa(cid:415)on about your
creditworthiness with our Affiliates.
Call (214) 922-9200 or email: info@mscm.net
Page 27 of 28
Reasons we can share your personal informa(cid:415)on
Do we share?
Can you limit
this sharing?
Yes
No
For our everyday business purposes - such as to process your
transac(cid:415)ons, maintain your account, respond to court orders,
regulatory examina(cid:415)ons, and legal inves(cid:415)ga(cid:415)ons, or report to credit
bureaus
Yes
No
For our marke(cid:415)ng purposes - to offer our products and services to
you
For joint marke(cid:415)ng with other financial companies
Yes
No
Yes
No
For our affiliates’ everyday business purposes—
informa(cid:415)on about your transac(cid:415)ons and experiences
No
For our affiliates’ everyday business purposes—
informa(cid:415)on about your creditworthiness
We don’t
share
For nonaffiliates to market to you
No
We don’t
share
Page 28 of 28