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Item 1 – Cover Page
ADV Part 2A Firm Brochure
October 3, 2025
MCF Advisors, LLC
&
MCF Advisors, LLC d/b/a MCF
MCF Advisors, LLC d/b/a MCF Institutional
MCF Advisors, LLC d/b/a MCF Private Investments
Louisville
Cincinnati / Northern Kentucky
Lexington / Central Kentucky
50 East RiverCenter Blvd.
333 West Vine Street
4350 Brownsboro Rd.
Suite 300
Suite 1740
Suite 110
Covington, KY 41011
Lexington, KY 40507
Louisville, KY 40207
859.392.8600
859.967.0999
502.754.2002
the contents of
This Brochure provides information about the qualifications and business practices of MCF Advisors, LLC,
d/b/a MCF, and d/b/a MCF Institutional (collectively herein referred to as “MCF” or “Firm”). If you have any
this Brochure, please contact us at 859-392-8600 and/or
questions about
tgavin@mcfadvisors.com. Currently, our Brochure may be requested free of charge by contacting Timothy
Gavin at 859-392-8600 or tgavin@mcfadvisors.com. Our Brochure is also available on our web site
www.mcfadvisors.com free of charge.
The information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Additional information about MCF is also available on the SEC’s website at: www.adviserinfo.sec.gov. The CRD
number for MCF is 130372.
References herein to MCF as a “registered investment adviser” or any reference to being “registered” does not
imply a certain level of skill or training.
Item 2 – Material Changes
The purpose of this page is to inform you of material changes since the last annual update to this brochure. If
you are receiving this brochure for the first time, this section may not be relevant to you. MCF reviews and
updates our brochure at least annually to confirm that it remains current. This Brochure, dated October 3, 2025,
contains the following material change(s) from our last annual update, dated March 31, 2025:
Item 4 – Advisory Business. The About MCF Advisors LLC section has been updated. On March 7, 2025, MCF
Advisors, LLC (“MCF”) completed an internal reorganization (the “Reorganization”) and received a minority
investment (the “Investment”) from Project Echo Acquisition, LLC (“Echo”). Pursuant to the Reorganization, (i)
MCF Financial Holdings, LLC (“Holdings”) became the sole owner of MCF, (ii) MCF Legacy Holdings, LLC
(“Legacy”) became the sole owner of Holdings, and (iv) MCF’s owners received an equity interest in Legacy.
Pursuant to the Investment, Echo received newly issued equity interests in Holdings and purchased certain
equity interests of certain MCF employees. WPCG Select, LLC (“WPCG”), an affiliate of Wealth Partners Capital
Group, LLC (“Wealth Partners”) and Aspire Select Holdings, LP (“Aspire”), a subsidiary of HGGC, LLC (“HGGC”)
(collectively, the “Indirect Owners”), through their indirect ownership interest in Echo hold an indirect equity
interest in MCF. The Indirect Owners’ interest in MCF is structured so that MCF maintains operational
autonomy in managing its business. The relationship between the Indirect Owners, Echo and MCF is defined
by an operating agreement that provides that neither the Indirect Owners nor Echo have the authority or the
ability to operate or manage MCF’s business in the normal course. Wealth Partners also holds equity interests
in certain other investment advisers (“WPCG Affiliates”) and HGGC may, from time to time, hold equity
interests in other investment advisers and/or financial services industry members (“HGGC Affiliates” and
together with WPCG Affiliates, “Indirect Affiliates”). Each of the Indirect Affiliates, including MCF, operates
autonomously and independently of the Indirect Partners and each other. MCF does have business dealings
with these Indirect Affiliates and on occasion does conduct joint operations with them. MCF carries out its
advisory services activities, including the exercise of investment discretion and voting rights, independently
of the Indirect Affiliates. None of the Indirect Owners or Indirect Affiliates have any involvement or influence
in MCF’s selection of managers and/or products. As such, the Indirect Owners’ ownership interest in MCF
through Echo does not, in MCF’s view, present any potential conflict of interest for MCF with respect to its
clients. Consequently, information about individual Indirect Affiliates is not listed in Section 7.A of Schedule
D of Part 1A of Form ADV.
Subsequent to the Reorganization completed on March 7, 2025, certain internal organizational changes were
implemented which affect the Indirect Owners and are reflected in the updated Form ADV Schedule B as of
September 3, 2025.
Item 6 - Performance Based Fees and Side By Side Management. Updated to reflect the fact that a new
affiliate established in March 2025, MCF Liminal Manager, LLC, was created with the intent to charge a
performance based fee for services provided to certain private investment fund(s).
Item 10 - Other Financial Industry Activities and Affiliations. MCF Liminal Manager, LLC was established in
March 2025.
Item 3 - Table of Contents
Item 1 – Cover Page ............................................................................................................................ 1
Item 2 – Material Changes ................................................................................................................. 2
Item 3 - Table of Contents................................................................................................................... 3
Item 4 – Advisory Business ................................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................... 10
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................ 12
Item 7 – Types of Clients .................................................................................................................. 12
Item 9 – Disciplinary Information ..................................................................................................... 14
Item 10 – Other Financial Industry Activities and Affiliations and Conflicts of Interest ............ 14
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading .............. 15
Item 12 – Brokerage Practices ......................................................................................................... 17
Item 13 – Review of Accounts ......................................................................................................... 21
Item 14 – Client Referrals and Other Compensation ..................................................................... 21
Item 15 – Custody.............................................................................................................................. 23
Item 16 – Investment Discretion ...................................................................................................... 23
Item 17 – Voting Client Securities .................................................................................................... 24
Item 18 – Financial Information ....................................................................................................... 24
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Item 4 – Advisory Business
About MCF Advisors, LLC
MCF Advisors, LLC (the “Firm”, “we”, “us”, “our”, or “MCF”) is an investment adviser registered with the United States
Securities and Exchange Commission (“SEC”) and is a Limited Liability Company formed under the laws of Kentucky
in December 2003. MCF is 100% owned by MCF Financial Holdings, LLC (“Holdings”). Holdings is owned by MCF
Legacy Holdings, LLC (“Legacy”) and Project Echo Acquisition, LLC (“Echo”). Legacy is owned by MCF employees
and management. Echo is indirectly owned by WPCG Select, LLC, an affiliate of Wealth Partners Capital Group, LLC,
and Aspire Select Holdings, LP, a subsidiary of HGGC, LLC. MCF has three office locations in the State of Kentucky.
MCF also operates under the registered d/b/a MCF Institutional, d/b/a MCF, and d/b/a MCF Private Investments.
Types of Advisory Activities
Wealth Management
MCF’s Wealth Management division serves individuals and small business clients by offering financial planning,
portfolio management for individuals and/or small businesses, selection of other advisors (including private
fund managers), bill-payment services, tax advisory and preparation, personal CFO, and business accounting,
consulting and advisory services. MCF generally offers its advisory services through a Comprehensive Wealth
Management client experience where financial planning and investment management services are delivered
together. Clients may elect to engage MCF for any of its advisory services exclusive of other services.
Financial planning services – MCF provides financial planning services to clients, which can be offered exclusive of
investment management. Clients are not required to implement any recommendations made as a result of our
financial planning and/or consulting services. The breadth of our services will vary depending on client
circumstances.
Portfolio management for individuals and/or small businesses (“Investment Management”)– MCF provides
investment management services to individuals and/or small businesses. We employ a tactical asset allocation
approach to investing.
Selection of other advisors (including private fund managers) – On occasion, MCF may select Independent
Investment Managers (“Independent Managers”) to invest capital in accordance with a client’s investment objective.
MCF will assist the client with the implementation of the Independent Manager’s strategy. For clients who meet
certain asset threshold requirements, we offer access to a separately managed account program (“SMA Program”),
a fund strategist portfolios program (“FSP Program”), a unified managed account program (“UMA Program”), and
other investment vehicles, including private funds/investments, that have certain eligibility requirements. These
eligibility requirements may include minimum investment amounts and/or investor accreditation.
MCF has partnered with Tamarac, Inc. (“Tamarac”), a third-party service provider, to make available its managed
account platform (the “Envestnet Platform”) through its wholly owned affiliate and registered investment advisor
Envestnet Asset Management, Inc. (“Envestnet”). Through the Envestnet Platform, MCF can allocate a client’s assets
among its SMA Program, FSP Program, and UMA Program (collectively, the “Managed Account Programs”).
Envestnet facilitates certain operational functions for those clients utilizing a Managed Account Program(s) offered
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by Envestnet, including but not limited to fee billing, portfolio reporting, account rebalancing, and trade execution,
based on instructions provided by MCF and/or the Independent Manager(s). When providing these services,
Envestnet is acting as an agent of MCF. Envestnet charges a tiered platform fee based on assets under management.
As assets on the Envestnet platform increase, the fee decreases. There is a minimum annual fee of $50 per account.
The Envestnet fees are separate from, and in addition to, MCF’s advisory fees, custodial fees and Independent
Manager fees. Additional services are available on the UMA platform for an additional fee at the client's request.
Additional services include but are not limited to tax overlay and impact overlay. We describe the fees charged for
the Managed Account Programs below under Item 5 - Fees and Compensation.
Tax return preparation and filing services – MCF provides tax return preparation services to clients for a separate
and additional fee. Services provided are the preparation and filing of individual income tax return (federal, state,
and local), trust tax returns, business tax returns, estate tax return, and gift tax returns. MCF also assists with the
preparation of estimated tax payment vouchers. Please Note: clients are not required to engage MCF for tax
services and may choose to work with any tax professional of their choosing.
Accounting and CFO services – These services are offered for a separate and additional fee. Accounting and CFO
services may include, but are not limited to bookkeeping, bank account reconciliations, income and expense
classification, bill-payment, preparation of adjusting journal entries, and financial statement preparation. The
specific scope of services to be provided and manner in which fees are charged by MCF is established in a
client’s written agreement with MCF.
Estate Planning and Consulting services –MCF employs multiple attorneys to support the needs of MCF clients,
though MCF does not hold itself out to be a law firm or provide legal advice. The services these attorneys perform
as an employee of MCF is consultative and should not be construed as legal advice. Please see Item 10 for
additional information.
As described above, we provide portfolio management services that are tailored to the specific needs of each
client. The client may, at any time, impose reasonable restrictions, in writing, on the securities in which they choose
to invest.
MCF Institutional
MCF Institutional provides portfolio management for businesses or institutional clients, portfolio management
for individuals and/or small businesses, pension consulting, and selection of other advisors (including private
fund managers) services.
Portfolio management for individuals and/or small businesses – We offer risk-based managed asset allocation
models to retirement plan participants. Through a separate and additional advisory agreement, plan participants may
engage MCF to provide discretionary investment management services to their retirement accounts.
Portfolio management for businesses (other than small businesses) or institutional clients (other than
registered investment companies and other pooled investment vehicles) – We provide discretionary money
management services to pension plans, endowments, corporations, privately-held businesses, non-profit
organizations, and insurance companies.
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Pension consulting services – As an ERISA 3(21) or 3(38) investment fiduciary, we work with Plan Sponsors and
organizations to design and implement an efficient retirement plan, while providing clarity to Plan Sponsors and
organizations on their fiduciary responsibilities, as well as working to increase plan participation, provide
participant education, assess participant retirement readiness, and/or investment performance. Our services
generally include the development of an Investment Policy Statement (“IPS”), as well as ongoing monitoring and
reporting.
We also offer pension consulting services on a limited consulting basis. Under this engagement scenario, the
scope of the engagement and our services will be defined under a written agreement. Services offered under this
type of engagement may include benchmarking fees and services of incumbent plan service providers, including
recordkeepers, third-party administrators, custodians, and investment advisers, best practice review of committee
governance documents, and/or review of existing investment alternatives.
Selection of other advisors (including private fund managers) – We may assist Plan Sponsors and organizations in
the selection of money managers to invest capital in accordance with their plan IPS. Additionally, we supervise,
monitor, and evaluate the selected money managers’ investment performance, risk exposure, asset class purity,
peer group rankings, and benchmark deviation.
As described above, we provide portfolio management services that are tailored to the specific needs of each
client. The client may, at any time, impose reasonable restrictions, in writing, on the securities in which they choose
to invest.
MCF does not sponsor or act as a portfolio manager for a wrap fee program.
Assets Under Management
As of 12/31/2024, MCF managed the following assets:
Type
Amount ($)
Discretionary Asset Basis
$ 2,328,911,529
Non-Discretionary Asset Basis
$ 1,000,434,163
Total
$ 3,329,345,692
Miscellaneous Additions
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. To the extent
specifically requested by a client to do so, MCF shall generally provide financial planning and related consulting
services regarding non-investment related matters, such as estate planning, insurance, etc. MCF does not serve
as an attorney, and no portion of our services should be construed as same. Accordingly, MCF does not prepare
estate planning documents. To the extent requested by a client, we may recommend the services of other
professionals and/or service providers for certain non-investment implementation purpose (i.e. attorneys,
accountants, insurance, etc.), including MCF’s representatives in their separate individual capacities as licensed
insurance agents, attorneys, etc. MCF employs multiple attorneys to support the needs of MCF clients, though
MCF does not hold itself out to be a law firm or provide legal advice. The services these attorneys perform as an
employee of MCF is consultative and should not be construed as legal advice. If and when these individuals are
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engaged to practice law it is through a separate entity, MCF Legal PLLC (“MCF Legal”), and established by a
separate written agreement with the client. The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such implementation decisions and is
free to accept or reject any recommendation from MCF and/or its representatives. Please Note: If the client
engages any recommended professional and/or service providers, and a dispute arises thereafter relative to such
engagement, the client agrees to seek recourse exclusively from and against the engaged professional and/or
service providers. MCF’s Chief Compliance Officer, Timothy Gavin, remains available to address any questions
that a client or prospective client may have regarding the above conflict of interest.
Affiliated Private Investment Funds. MCF provides investment advisory services to private investment fund MCF
Liminal Investment, LLC (“Liminal”). Related entity MCF Liminal Manager, LLC (“Liminal Manager”), serves as a
general partner to Liminal. Liminal offers securities to investors only through private placements of such
securities. Please refer to Liminal’s offering documents for information related to the risks, suitability
requirements, investment objectives, fee charges and expenses.
Unaffiliated Private Investment Funds. MCF also provides investment advice regarding unaffiliated private
investment funds. MCF, on a non-discretionary basis, at times, recommends that certain qualified clients consider
an investment in unaffiliated private investment funds. MCF’s role relative to the private investment funds shall
be limited to its initial and ongoing due diligence and investment monitoring services. If a client determines to
become a private fund investor, the amount of assets invested in the fund(s) shall be included as part of “assets
under management” for purposes of MCF calculating its investment advisory fee. MCF’s clients are under
absolutely no obligation to consider or make an investment in a private investment fund(s).
Please Note-Private Investment Funds. Private investment funds generally involve various risk factors, including,
but not limited to, potential for complete loss of principal, liquidity constraints and lack of transparency, a
complete discussion of which is set forth in each fund’s offering documents, which will be provided to each client
for review and consideration. Unlike liquid investments that a client may own, private investment funds do not
provide daily liquidity or pricing. Each prospective client investor will be required to complete a Subscription
Agreement, pursuant to which the client shall establish that he/she/it is qualified for investment in the fund and
acknowledges and accepts the various risk factors that are associated with such an investment.
Please Note-Valuation. In the event that MCF references private investment funds owned by the client on any
supplemental account reports prepared by MCF, the value(s) for all private investment funds owned by the client
shall reflect the most recent valuation provided by the fund sponsor. If no subsequent valuation post-purchase is
provided by the Fund Sponsor, then the valuation shall reflect the initial purchase price (and/or a value as of a
previous date), or the current value(s) (either the initial purchase price and/or the most recent valuation provided
by the fund sponsor). If the valuation reflects initial purchase price (and/or a value as of a previous date), the
current value(s) (to the extent ascertainable) could be significantly more or less than the original purchase price.
The client’s advisory fee shall be based upon reflected fund value(s).
Please Note-Use of Mutual Funds: Most mutual funds are available directly to the public. Thus, a prospective
client can obtain many of the mutual funds that might be recommended and/or utilized by MCF independent of
engaging MCF as an investment advisor. However, if a prospective client determines to do so, he/she will not
receive MCF’s initial and ongoing investment advisory services.
Please Note-Retirement Rollovers-Conflict of Interest: When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the
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Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
•
Meet a professional standard of care when making investment recommendations (give prudent
advice);
•
Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
•
•
Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
Charge no more than is reasonable for our services; and
•
•
Give you basic information about conflicts of interest.
A client or prospective client leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if
permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). In the event MCF recommends that a client roll over
their retirement plan assets into an account to be managed by MCF, such a recommendation creates a conflict
of interest if MCF will earn an advisory fee on the rolled over assets. When acting in such capacity, MCF serves
as a fiduciary under the Employee Retirement Income Security Act (ERISA).
There is a conflict of interest when an MCF representative makes a recommendation that a participant roll over
assets from a retirement account into a new or existing account or investment (e.g. rollover IRA) managed by
MCF. The conflict of interest exists because MCF will receive compensation (e.g., management fees) if the money
is rolled over, but it will not if the recommendation is not accepted.
No client is under any obligation to rollover retirement plan assets to an account managed by MCF. MCF’s Chief
Compliance Officer, Timothy Gavin remains available to address any questions that a client or prospective client
may have regarding the potential for conflict of interest presented by such rollover recommendation.
ERISA PLAN ENGAGEMENTS: The Firm may be engaged to provide discretionary investment advisory services to
ERISA retirement plans, whereby the Firm shall manage Plan assets consistent with the investment objective
designated by the Plan sponsor. In such engagements, the Firm will serve as an investment fiduciary as that term
is defined under The Employee Retirement Income Security Act of 1974 (“ERISA”) and referenced in the rollover
section above. The Firm will generally provide services on an “assets under management” fee basis per the terms
and conditions of an Investment Advisory Agreement between the Plan and the Firm.
Participant Directed Retirement Plans. MCF provides investment advisory and consulting services to participant
directed retirement plans per the terms and conditions of a Fiduciary Consulting Agreement between MCF and
the plan. For such engagements, MCF shall assist the Plan Sponsor with the selection of an investment platform
from which Plan participants shall make their respective investment choices, and, to the extent engaged to do so,
also provide corresponding education to assist the participants with their decision-making process. Such
engagements present a conflict of interest if a plan participant chooses an investment option (asset allocation
models) devised and managed by MCF, as more specifically disclosed in the Plan and participant enrollment
documents and investment platform/service provider web site. MCF generally earns an additional fee for its asset
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allocation models. As a result, MCF has an economic incentive to recommend that plan participants utilize MCF
models rather than other available non-MCF model plan investment options, thereby presenting a conflict of
interest.
Please Note-Liquidity Constraints. MCF may utilize mutual funds and/or exchange traded funds that provide for
limited liquidity, generally on a quarterly basis. Thus, if we determined that the fund was no longer performing or
if you ever determined to transfer your account, the Fund could not be sold or transferred immediately. Rather,
sale or transfer would need to await the quarterly permitted sale date. Moreover, the eventual net asset value for
the Fund could be substantially different (positive or negative) than the Fund value on the date that the sale was
requested. There can be no assurance that any such strategy will prove profitable or successful. In light of these
enhanced risks/rewards, a client may direct MCF, in writing, not to employ any or all such strategies for the client’s
account.
Client Obligations. In performing our services, MCF shall not be required to verify any information received from
the client or from the client’s other professionals and is expressly authorized to rely thereon. Moreover, each client
is advised that it remains his/her/its responsibility to promptly notify us if there is ever any change in his/her/its
financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous
recommendations and/or services.
Please Note-Investment Risk. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including the investments
and/or investment strategies recommended or undertaken by MCF) will be profitable or equal any specific
performance level(s).
Management of Held Away Assets. MCF has contracted with Pontera to facilitate account aggregation and
investment management services for accounts held away from our primary custodial affiliations. The Pontera
platform allows us to avoid being considered to have custody of client funds since we do not have direct access
to client login credentials to affect trades. A link will be provided to the client allowing them to connect an
account(s) to the platform.
MCF has also contracted with Morningstar® ByAllAccounts® (“BAA”) to facilitate account aggregation and
investment management services for held away assets that may not otherwise be supported by the Pontera
platform. When we utilize the BAA software to aggregate client account data, we will be deemed to have custody
of your assets, in the event we maintain access to your client login credentials, to affect trades in your held away
account.
The client’s individual investment strategy for held away assets is tailored to their specific needs and may include
some or all of the securities made available through the held away account’s custodian. Client portfolios will be
designed to meet a particular investment goal, determined to be suitable to the client’s circumstances, often in
coordination with all the client’s assets under management at MCF. Once the appropriate portfolio has been
determined, portfolios are continuously and regularly monitored, and if necessary, rebalanced. We are not affiliated
with Pontera or BAA in any way and receive no compensation from them for using their platforms.
MCF shall not be responsible for, and it shall remain the client’s exclusive obligation to maintain updated login
credentials and to notify us of any changes that would impact our ability to discharge our duties. We charge clients
a fee for our services as described below within Item 5 Fees and Compensation, Fee Schedule. Clients do not pay
any other fees to Pontera or BAA.
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Item 5 – Fees and Compensation
MCF receives its compensation through a combination of fixed and asset-based fees. The fee schedule for MCF’s
services is dependent upon the scope of each client engagement. MCF generally recommends that a client engage
MCF for services which meet their individual situation, however clients may choose to engage MCF for the services
of their choosing. We retain the option to negotiate fees on an individual basis. Factors considered may include:
complexity of the client’s situation, assets under management, anticipated future additional assets under
management and related accounts, among other factors. The specific manner in which fees are charged by MCF
is established in a client’s written agreement with MCF. Please Note: MCF generally rounds fee amounts to the
nearest whole dollar. The respective fees for MCF’s services are as follows:
Wealth Management
Financial planning services – The fixed fee for stand-alone planning and consulting services ranges from $200 to
$1,000 or more per month, dependent on the breadth of services selected by the client. Fees may be billed monthly,
quarterly, or up front, dependent on the scope of the engagement through a fixed fee payment structure. Fixed
fees for financial planning services are typically waived for clients with more than $500,000 of assets under
management, however we retain the option to negotiate fees on an individual basis. Please Note: Grandfathered
Fee Schedules. Many clients have and will continue to be grandfathered under fee schedules and/or agreements
that precede the fee schedule set forth at this time. As a result, MCF clients could be subject to various different
fee schedules and/or arrangements, including those that may be higher or lower than the fee schedule set forth
below. ANY QUESTIONS: MCF’s Chief Compliance Officer, Timothy A. Gavin remains available to address them.
Portfolio management for individuals and/or small businesses & selection of other advisors (including private fund
managers) (“Investment Management”) –The asset-based fee schedule for our portfolio management services is
outlined in the table below. Please Note: Grandfathered Fee Schedules. Many clients have and will continue to be
grandfathered under fee schedules and/or agreements that precede the fee schedule set forth at this time. As a
result, MCF clients could be subject to various different fee schedules and/or arrangements, including those that
may be higher or lower than the fee schedule set forth below. ANY QUESTIONS: MCF’s Chief Compliance Officer,
Timothy A. Gavin remains available to address them.
Fee Schedule:
If the market value of the assets under management is less than $500,000.00 on the initial billing date,
an annual fee of 125 basis points (1.25%) will apply to all assets under management.
Otherwise, if the market value of the assets under management is greater than or equal to $500,000.00,
initially, or anytime thereafter, the following fee schedule will apply:
Client Assets Under Management (“AUM”)
Annual Fee (%)
On the first $3,000,000
1.00%
On the next $7,000,000
0.50%
On amounts in excess of $10,000,000
0.40%
The fee schedule shall apply to the aggregate amount of the accounts under management. Should the
market value of the assets under management decrease below $500,000.00 after a lower rate has been
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previously applied, MCF will honor the lower rate.
Tax return preparation and filing services – Tax return preparation, filing, and estimated tax payment determination
services are offered for a separate and additional fee. Fees are quoted based on the specific engagement, with a
minimum fee of $625 per engagement. The specific scope of services to be provided and manner in which fees
are charged by MCF is established in a client’s written agreement with MCF. Please Note: clients are not required
to engage MCF for tax services and may choose to work with any tax professional of their choosing.
Accounting and CFO services - Fees are quoted based on the scope of the engagement and billed on a fixed fee
basis. Accounting and CFO services may include, but are not limited to bookkeeping, bank account reconciliations,
income and expense classification, bill-payment, preparation of adjusting journal entries, and financial statement
preparation. The specific scope of services to be provided and manner in which fees are charged by MCF is
established in a client’s written agreement with MCF.
Private Investment Funds - From time to time, MCF forms and offers interests in closed-end, affiliated private
investment funds. For certain qualified investors that make a large commitment, the level of the asset-based
management fee may be reduced. In the event the affiliated private investment fund charges a performance-based
fee, investors will pay a percentage of profits after a return of contributed capital and a preferred return. Private
investment fund investors will also incur additional fund expenses, including, but not limited to administrative, tax,
audit, and legal, expenses. Additional information regarding fees can be found in each fund’s private placement
memorandum and related offering documents.
MCF Institutional
Portfolio management for individuals and/or small businesses – MCF charges an annual rate of 0.50%, billed in
quarterly installments for its asset allocation models (managed portfolio strategies service).
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered
investment companies and other pooled investment vehicles) – The fee schedule applicable for MCF Institutional’s
services are customized to each client’s individual situation.
Pension consulting services – The fee schedule applicable for MCF Institutional’s services are customized to each
client’s individual situation.
Selection of other advisors (including private fund managers) – The fee schedule applicable for MCF Institutional’s
services are customized to each client’s individual situation.
Clients may elect to be billed directly for fees or to authorize MCF to directly debit fees from client accounts.
MCF’s fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which
shall be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third party
investment and other third parties such as fees charged by managers, custodial fees, deferred sales charges, odd-
lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Mutual funds and exchange traded funds also charge internal management
fees, which are disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of and in
addition to MCF’s fee, and MCF shall not receive any portion of these commissions, fees, and costs.
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MCF will generally bill its fees on a quarterly basis in advance. Upon termination of the applicable Investment
Advisory Agreement, MCF will refund the pro-rated portion of the advanced advisory fee paid based upon the
number of days remaining in the billing quarter.
Miscellaneous Additions
Envestnet Managed Account Programs. As described in Item 4-Advisory Business, through the Envestnet
Platform, MCF can allocate a client’s assets among Envestnet’s Managed Account Programs. Envestnet charges
a tiered platform fee based on assets under management of 2 to 10 basis points per account, per year. As assets
on the Envestnet platform increase, the fee decreases. There is a minimum annual fee of $50 per account. The
Envestnet fees are separate from, and in addition to, MCF’s advisory fees, custodial fees and Independent Manager
fees. Additional services are available on the UMA platform for an additional fee at the client's request. Additional
services include but are not limited to tax overlay and impact overlay.
Please Note-Third-Party Service Providers. MCF utilizes third-party service providers, including algorithmic trading
tools and similar commercially available software, to inform our investment advice and/or management of client
assets for direct and/or personalized index services. These tools enable us to more efficiently implement client
investment strategies. Fees charged by third-party service providers are separate from, and in addition to, MCF’s
advisory fees. The specific fees incurred by a third-party service provider are based on assets subject to the direct
and/or personalized index service and are further described within a client’s investment advisory agreement.
Item 6 – Performance-Based Fees and Side-By-Side Management
MCF’s affiliate MCF Liminal Manager, LLC charges a performance-based fee for services provided to MCF Liminal
Investment, LLC. MCF does not charge performance-based fees for any other account or strategy. Performance-
based fee arrangements create a conflict of interest as we have incentives to:
direct investment opportunities that we believe might be the most profitable to performance-
based fee accounts, and
make investments that are of greater risk or more speculative than those that we might
recommend under a different fee arrangement.
MCF has adopted policies and procedures reasonably designed to address these conflicts. MCF’s Chief
Compliance Officer, Timothy Gavin, remains available to address any questions that a client or prospective client
may have regarding the above conflict of interest.
Item 7 – Types of Clients
MCF provides portfolio management services to individuals, high net worth individuals, trusts, pension and profit-
sharing plans, charitable institutions (including foundations), and corporations or other businesses.
MCF generally does not require a minimum account size to open a portfolio. We will match a client’s needs to
the best service offering and allow the client to choose whether or not to engage MCF.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of analysis and investment strategies used in formulating investment advice and/or managing assets.
MCF assists each client to identify and tailor their long-term investment objectives to goals that are representative
and suitable to their personal situation. We typically execute this by evaluating their current financial condition
through the preparation of a financial plan or through an interview process where the client’s willingness to take
financial risk is assessed. MCF will recommend a diversified investment strategy or asset allocation portfolio
design for the client around this assessment. While our portfolio designs are intended to be diversified in order to
mitigate investment risks, there is a risk of loss of both income and principal.
Asset allocation does not ensure a profit or guarantee against loss, it is a method to help manage investment
risk. Investing in securities involves risk of loss that clients should be prepared to bear.
Material risks involved in MCF’s investment strategies/methods of analysis. MCF believes investment success
comes from focusing on risk management. Risk management is the process of monitoring certain aspects of
the portfolio so that it does not take on more risk than desired. We continually analyze the economic landscape
as well as portfolio specific data such as asset class correlations, asset class volatility, beta, downside risk,
tracking error, sector exposure, yield, duration, and credit quality, among other criteria. In order to minimize risk in
our portfolio designs, MCF feels that asset allocation or the process of diversifying money across different asset
classes maximizes return and minimizes risk. In MCF’s opinion, no one knows for certain what will be the best
and weakest performing asset class in a given year, which is why we have exposure to multiple asset classes in
our portfolio designs.
Asset allocation does not ensure a profit or guarantee against loss, it is a method to help manage investment
risk. Investing in securities involves risk of loss that clients should be prepared to bear.
Types of investments typically recommended, and material risks involved. In implementing our asset allocation
process to a client’s portfolio, we may invest in mutual funds, exchange traded funds (or notes), individual
equities, and individual fixed income. MCF also provides advice to clients who qualify for private placements,
hedge funds, and other alternative investments. In determining the client’s long‐term investment objectives, we
help clients understand the inherent risks involved in investing in capital markets. As with all investment securities,
there is a risk of loss of both income and principal. Clients should not assume that any investment will be
profitable or achieve any specific performance level.
Please Note: Private investment funds generally involve various risk factors, including, but not limited to, potential
for complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of which is set
forth in each fund’s offering documents, which will be provided to each client for review and consideration. Unlike
liquid investments that a client may maintain, private investment funds do not provide daily liquidity or pricing.
Each prospective client investor will be required to complete a Subscription Agreement, pursuant to which the
client shall establish that he/she is qualified for investment in the fund and acknowledges and accepts the various
risk factors that are associated with such an investment. As with all investment securities, there is a risk of loss of
both income and principal. Clients should not assume that any investment will be profitable or achieve any specific
performance level.
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Please Note-Third-Party Service Providers. MCF utilizes third-party service providers, including algorithmic trading
tools and similar commercially available software, to inform our investment advice and/or management of client
assets for direct and/or personalized index services. These tools enable us to more efficiently implement client
investment strategies.
Asset allocation does not ensure a profit or guarantee against loss, it is a method to help manage investment
risk. Investing in securities involves risk of loss that clients should be prepared to bear.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of MCF or the integrity of MCF’s management. MCF has no
disciplinary history.
Item 10 – Other Financial Industry Activities and Affiliations and Conflicts of Interest
Licensed Insurance Agents. Christopher Cochran, James Scott Downing, Jeffrey Jennings, Matthew Poulos,
Andrew Sathe, Robert Sathe, and Stephen Wright are licensed insurance agents in their individual capacities.
Conflict of Interest: The recommendation that a client purchase an insurance commission product from an MCF
representative in his/her individual capacity as an insurance agent presents a conflict of interest. Clients are
reminded that they are free to purchase insurance products recommended by MCF through other, non-affiliated
insurance agents..
MCF Legal PLLC. MCF Legal is a law firm owned by certain MCF employee(s) who practice law as an outside
business activity. Clients of MCF may be referred to MCF Legal for estate planning and other legal services. Due
to the fact that MCF Legal is owned by MCF employee(s), this presents a conflict of interest as both firms have an
economic incentive to refer clients to each other in lieu of referring clients to other law firms or financial
professionals. Although we recommend you use the services of MCF Legal, you are never obligated or required to
use their services. There are other law firms that provide legal services similar to those provided by MCF Legal and
may provide such services for less expensive rates. Whenever we recommend MCF Legal, you are encouraged to
consider other law firms too. The services of MCF and MCF Legal are separate and distinct from one another,
each with a separate compensation arrangement typical for the services rendered.
Professional Services Referrals. Occasionally, MCF refers clients to other professionals for a variety of services
such as accounting, tax, legal or insurance brokerage. Clients, however, are under no obligation to purchase any
products through these professionals or to purchase any products recommended by these professionals. The
client retains absolute discretion over all such implementation decisions and is free to accept or reject any
recommendation from MCF. If the client engages any such recommended professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from and against the
engaged professional. The engaged unaffiliated licensed professional(s) (i.e. attorney, accountant, insurance
agent, etc.), and not MCF, shall be responsible for the quality and competency of the services provided. Because
MCF could request, and receive, compensation in the form of a referral fee or a reciprocating referral should a
referred client or other individual determine to engage the unaffiliated professional to provide professional
services, this presents a conflict of interest, as the recommendation to engage the unaffiliated professional would
economically benefit MCF if MCF requested, and received a referral fee or referral. MCF will refer other
professionals to its clients only when we believe the services provided by the professional best suit the client’s
14
needs.
In the event MCF refers a client or other individual to an unaffiliated investment advisory firm and MCF receives
compensation in the form of a referral fee, should a referred client or other individual determine to engage the
unaffiliated investment advisory firm to provide investment management services, any referral fee received by
MCF shall be included in the advisory fee charged by the unaffiliated investment advisory firm in accordance with
the requirements of Rule 206(4)-3 of the Investment Advisers Act of 1940, as amended, and any corresponding
state securities laws, rules, regulations, or requirements.
Certain MCF employees are licensed insurance agents of Lion Street, Inc., a wholly owned subsidiary of Integrity
Marketing Group, Inc and receive compensation related to the placement of certain insurance products as
referenced in the paragraphs above. MCF Legacy Holdings, LLC has a negligible indirect ownership interest (less
than 0.5%) in Lion Street, Inc.’s parent company, Integrity Marketing Group, Inc. This ownership interest presents
a conflict of interest, as the recommendation to purchase insurance products from Lion Street, Inc. would
economically benefit MCF.
MCF Liminal Manager, LLC (“Liminal Manager”). Liminal Manager is an affiliate of MCF, established in March
2025 to serve as Manager to MCF Liminal Investment, LLC, a private investment fund established in October
2025. MCF Financial Holdings, LLC owns 50% of Liminal Manager.
No client or prospective client is under any obligation to invest in any private fund investment offering. Outside
business activities are further described in MCF’s Form ADV Part 2B (the “brochure supplement”). MCF’s Chief
Compliance Officer, Timothy Gavin, remains available to address any questions that a client or prospective client
may have regarding the above conflict of interest.
MCF Private Trust, a d/b/a of National Advisors Trust Company is an affiliate of National Advisors Trust
Company, (“NATC”) a national trust company. MCF Private Trust, a d/b/a of National Advisors Trust of South
Dakota, Inc. is an affiliate of National Advisors Trust of South Dakota, Inc., (“NATCSD”) a South Dakota trust
company. NATC and NATCSD were created to support the fiduciary needs of clients who, through their estate
planning efforts, prefer to continue to maintain their relationship with their financial advisory firm. NATC and
NATCSD are wholly owned subsidiaries of National Advisors Holdings, Inc. ("NAH"). MCF has entered into an
agreement with NATC and NATCSD to establish a private label trust solution offered through NATC and NATCSD.
Their mission is to support the delivery of trust and custody services to the clients of its shareholders. To support
this endeavor, MCF created MCF Private Trust, a d/b/a of National Advisors Trust Company and MCF Private
Trust, a d/b/a of National Advisors Trust of South Dakota, Inc. (collectively referred to as “MCF Private Trust”).
MCF may recommend MCF Private Trust to its advisory clients seeking trust services. The grantor in a trust
agreement would name MCF as the investment manager with discretion to manage the trust estate, and the
agreement would also provide that MCF Private Trust discharge the administrative, distribution and custodial
responsibilities of the trust.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
MCF has adopted a Code of Ethics that will apply to all of the Firm’s supervised persons and sets forth the
standard of conduct by which each individual should carry out his/her respective obligations. Specifically, this
document presents the Firm’s fundamental standard of conduct and shall address issues pertaining to:
15
• Privacy of Client Non-Public Personal Information
• Insider Trading;
• Personal Securities Transactions;
• Receipt of Gifts;
• Political Contributions;
•
Outside Business Activities.
All supervised persons at MCF must acknowledge the terms of the Code of Ethics annually, or as amended.
Subject to satisfying this policy and applicable laws, officers, directors and employees of MCF and its affiliates
may trade for their own accounts in securities which are recommended to and/or purchased for MCF’s clients.
The Code of Ethics is designed to assure that the personal securities transactions, activities and interests of the
employees of MCF will not interfere with (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their own accounts. Under
the Code certain classes of securities have been designated as exempt transactions, based upon a determination
that these would materially not interfere with the best interest of MCF’s clients. In addition, the Code requires
pre-clearance of some transactions, and restricts trading in close proximity to client trading activity.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to invest in the
same securities as clients, there is a possibility that employees might benefit from market activity by a client
in a security held by an employee. Employee trading is continually monitored under the Code of Ethics, and to
reasonably prevent conflicts of interest between MCF and its clients.
Private Funds. As discussed in previous sections, MCF controls Liminal Manager which serves as general partner
to its private fund: Liminal.
Liminal Manager has designated MCF primary responsibility for investment management and administrative
matters, such as accounting, tax, and periodic reporting. MCF and its directors, officers, and employees will devote
as much time as necessary to the Liminal to appropriately manage its objectives. For the services provided to
Liminal, MCF will benefit from appreciation on the underlying fund investment to the same extent as Liminal
investors up to a point in time that a pre-determined hurdle rate is reached. As mentioned in Item 6—Performance-
Based Fees and Side-By-Side Management, MCF will potentially earn performance-based fees once a pre-
determined hurdle rate is reached.
MCF is not restricted from forming additional private investment funds, entering into other investment advisory
relationships, or engaging in other business activities, even though such activities could be in competition with
other affiliated private investment funds and/or involve substantial time and resources of our firm. Such activities
could be viewed as creating a conflict of interest in that the time and effort of our management personnel and
employees will not be devoted exclusively to the affiliated private investment funds. Investments in any affiliated
private investment fund are only recommended to advisory clients for whom a partnership investment is suitable.
There are no instances where MCF charges its clients a fee on both an AUM basis at the firm level and within a
private investment fund vehicle. MCF generally charges a higher fee on assets invested in affiliated private
investment funds.
Eligible MCF employees are permitted to invest alongside clients in private investment fund offerings. This
presents a conflict of interest. In the event an MCF employee exercises their right to liquidate/withdraw funds from
a private investment fund where the MCF employee is invested side-by-side with clients, MCF will generally notify
16
clients who are invested alongside the MCF employee of the MCF employee’s intent to liquidate/withdraw so the
client can make a determination as to whether or not they would also like to liquidate/withdraw funds.
MCF’s clients or prospective clients may request a copy of the firm's Code of Ethics by contacting its Chief
Compliance Officer, Timothy A. Gavin.
Item 12 – Brokerage Practices
The custodian and brokers we use
MCF does not maintain custody of your assets that we manage, although we may be deemed to have custody of
your assets if you give us authority to withdraw assets from your account (see Item 15-Custody, below). Your
assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We generally
recommend that investment advisory accounts be maintained at Charles Schwab & Co., Inc. (“Schwab”), a
registered broker-dealer, member SIPC, as the qualified custodian. We also maintain a relationship with Fidelity
Brokerage Services, LLC (“Fidelity”), a registered broker-dealer, member SIPC, as an alternate qualified custodian
which we may recommend from time to time.
We are independently owned and operated and are not affiliated with Schwab or Fidelity. The custodian will hold
your assets in a brokerage account and buy and sell securities when we instruct them to. While we request that
you use Schwab or Fidelity as custodian/broker, you will decide whether to do so and will open your account with
the custodian by entering into an account agreement directly with them. We do not open the account for you,
although we may assist you in doing so. Even though your account is maintained at Schwab or Fidelity, we can
still use other brokers to execute trades for your account as described below (see “Your brokerage and custody
costs”).
How we select brokers/custodians
We seek to use a custodian/broker that will hold your assets and execute transactions on terms that are, overall,
most advantageous when compared with other available providers and their services. We consider a wide range
of factors, including:
• Historical relationship with us and our clients
• Combination of transaction execution services and asset custody services (generally without a separate
fee for custody)
requests, bill payment, etc.)
[ETFs], etc.)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
•
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
•
• Availability of investment research tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.)
and willingness to negotiate the prices
• Reputation, financial strength, security and stability
• Availability of other products and services that benefit us, as discussed below (see "Products and services
available to us from Schwab and Fidelity")
17
Your brokerage and custody costs
including those
For our clients' accounts that Schwab and Fidelity maintain, Schwab and Fidelity generally do not charge you
separately for custody services but are compensated by charging you commissions or other fees on trades that
it executes or that settle into your account. Certain trades (for example, many mutual funds and ETFs) may not
incur commissions or transaction fees. Schwab and Fidelity are also compensated by earning interest on the
uninvested cash in your account in Schwab's Cash Features Program or in Fidelity’s Cash Management Program.
For some accounts, (generally separately managed accounts), Schwab or Fidelity may charge you a percentage
of the dollar amount of assets in the account in lieu of commissions. (Schwab's commission rates applicable to
our client accounts were negotiated based on the condition that our clients collectively maintain a total of at least
$500 million of their assets in accounts at Schwab.) This commitment benefits you because the overall
commission rates you pay are lower than they would be otherwise. In addition to commissions, Schwab and
Fidelity charges you a flat dollar amount as a "prime broker" or "trade away" fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from the securities sold are
deposited (settled) into your account. These fees are in addition to the commissions or other compensation you
pay the executing broker-dealer. Because of this, in order to minimize your trading costs, we have your custodian
execute most trades for your account. We have determined that having your custodian execute most trades is
consistent with our duty to seek “best execution" of your trades. Best execution means the most favorable terms
for a transaction based on all relevant factors,
listed above (see "How we select
brokers/custodians").
Products and services available to us from Schwab
Schwab Advisor ServicesTM is Schwab's business serving independent investment advisory firms like us. They
provide us and our clients with access to their institutional brokerage services (trading, custody, reporting, and
related services), many of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help us manage or administer our clients' accounts,
while others help us manage and grow our business. Schwab's support services are generally available on an
unsolicited basis (we don't have to request them) and at no charge to us. Following is a more detailed description
of Schwab's support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab's services described in this paragraph
generally benefit you and your account.
Services that may not directly benefit you. Schwab also makes available to us other products and services
that benefit us but may not directly benefit you or your account. These products and services assist us in
managing and administering our clients' accounts. They include investment research, both Schwab's own and
that of third parties. We may use this research to service all or a substantial number of our clients' accounts,
including accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
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• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide
the services to us. Schwab may also discount or waive its fees for some of these services or pay all or a part of a
third party's fees. Schwab may also provide us with other benefits, such as occasional business entertainment of
our personnel.
Our interest In Schwab's services
The availability of these services from Schwab benefits us because we do not have to produce or purchase them.
We don't have to pay for Schwab's services, and they are not contingent upon us committing any specific amount
of business to Schwab. in trading commissions or assets in custody. With respect to the Program, as described
above under Item 4 Advisory Business, we do not pay Schwab fees for the Platform so long as we maintain $100
Million in client assets in accounts at Schwab that are not enrolled in the Program. The fact that we receive these
benefits from Schwab is an incentive for us to recommend the use of Schwab rather than making such a decision
based exclusively on your interest in receiving the best value in custody services and the most favorable execution
of transactions. This is a conflict of interest. We believe, however, that taken in the aggregate our selection of
Schwab as custodian and broker is in the best Interests of our clients. Our selection is primarily supported by the
scope, quality, and price of Schwab’s services (see “How we select brokers/ custodians'') and not Schwab's
services that benefit only us.
Products and services available to us from Fidelity
Fidelity Institutional Wealth ServicesTM is Fidelity's business serving independent investment advisory firms like
us. They provide us and our clients with access to their institutional brokerage services (trading, custody, reporting,
and related services), many of which are not typically available to Fidelity retail customers. Fidelity also makes
available various support services. Some of those services help us manage or administer our clients' accounts,
while others help us manage and grow our business. Fidelity’s support services are generally available on an
unsolicited basis (we don't have to request them) and at no charge to us. Following is a more detailed description
of Fidelity’s support services:
Services that benefit you. Fidelity's institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment products
available through Fidelity include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Fidelity’s services described in this paragraph
generally benefit you and your account.
Services that may not directly benefit you. Fidelity also makes available to us other products and services that
19
benefit us but may not directly benefit you or your account. These products and services assist us in managing
and administering our clients' accounts. They include investment research, both Fidelity's own and that of third
parties. We may use this research to service all or a substantial number of our clients' accounts, including
accounts not maintained at Fidelity. In addition to investment research, Fidelity also makes available software and
other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Fidelity also offers other services intended to help us manage and
further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Fidelity may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide
the services to us. Fidelity may also discount or waive its fees for some of these services or pay all or a part of a
third party's fees. Fidelity may also provide us with other benefits, such as occasional business entertainment of
our personnel.
Our interest In Fidelity’s services
The availability of these services from Fidelity benefits us because we do not have to produce or purchase them.
We don't have to pay for Fidelity’s services. This is a potential conflict of interest. We believe, however, that our
selection of Fidelity as custodian and broker is in the best interests of our clients. Our selection is primarily
supported by the scope, quality, and price of Fidelity’s services (see “How we select brokers/ custodians'') and not
Fidelity’s services that benefit only us.
MCF’s Chief Compliance Officer, Timothy Gavin, remains available to address any questions that a client or
prospective client may have regarding the above arrangements and any corresponding perceived conflict of
interest such arrangements may create.
Directed Brokerage. MCF recommends that its clients utilize the brokerage and custodial services provided by
Schwab or Fidelity. MCF does not generally accept directed brokerage arrangements (when a client requires that
account transactions be effected through a specific broker-dealer). In such client directed arrangements, the client
will negotiate terms and arrangements for their account with that broker-dealer, and MCF will not seek better
execution services or prices from other broker-dealers or be able to "batch" the client’s transactions for execution
through other broker-dealers with orders for other accounts managed by MCF. As a result, a client may pay higher
commissions or other transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case. Please Note: In the event that the client directs MCF to effect
securities transactions for the client’s accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions or transaction costs than
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the accounts would otherwise incur had the client determined to effect account transactions through alternative
clearing arrangements that may be available through MCF. Higher transaction costs adversely impact account
performance. Please Also Note: Transactions for directed accounts will generally be executed following the
execution of portfolio transactions for non-directed accounts.
In certain instances and subject to approval by MCF, MCF will recommend to clients certain other broker-dealers
and/or custodians, including National Advisors Trust Company (“NATC”), based on the needs of the individual
client, taking into consideration the nature of the services required, the experience of the broker-dealer or
custodian, the cost and quality of the services, and the reputation of the broker-dealer or custodian. The client
recognizes that broker-dealers and/or custodians have different cost and fee structures and trade execution
capabilities. As a result, there may be disparities with respect to the cost of services and/or the transaction prices
for securities transactions executed on behalf of the client. These differences are disclosed to advisory clients.
Order Aggregation: Transactions for each client account generally will be effected independently, unless MCF
decides to purchase or sell the same securities for several clients at approximately the same time. MCF may (but
is not obligated to) combine or “bunch” such orders to obtain better price execution, to negotiate more favorable
commission rates, or to allocate equitably among MCF’s clients differences in prices and commissions or other
transaction costs that might have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among clients in proportion to the
purchase and sale orders placed for each client account on any given day. MCF shall not receive any additional
compensation or remuneration as a result of such aggregation.
Managed Account Program Trading Practices. Please Note: Client accounts subject to the Managed Account
Program(s) managed by Envestnet and/or Independent Managers are subject to the trading practices and policies
of the Independent Manager. Such trading practices may differ from those of MCF, and MCF recommends that
clients in a Managed Account Program(s) review the Independent Managers’ written disclosure statements.
Item 13 – Review of Accounts
MCF reviews client portfolio accounts on a daily basis through the use of portfolio accounting software to monitor
allocations. MCF provides to clients quarterly account statements electronically via a web portal or in person
meeting. MCF also provides ongoing access to our website where clients can view their portfolio on a daily
basis. The website is typically updated on a daily basis the morning following the previous day’s close.
Item 14 – Client Referrals and Other Compensation
If a client is introduced to MCF by either an unaffiliated or an affiliated solicitor, MCF may pay that solicitor a
referral fee in accordance with the requirements of Rule 206(4)-1 of the Investment Advisers Act of 1940,
and any corresponding state securities law requirements. Any such referral fee shall be paid solely from MCF’s
investment management fee, and shall not result in any additional charge to the client. If the client is introduced
to MCF by an unaffiliated solicitor, the solicitor, at the time of the solicitation, shall disclose the nature of his/her/its
solicitor relationship, and shall provide each prospective client with a copy of MCF’s written disclosure statement
disclosing the terms of the solicitation arrangement between MCF and the solicitor, including the compensation
to be received by the solicitor from MCF.
We receive an economic benefit from Schwab/Fidelity in the form of the support products and services it makes
available to us. You do not pay more for assets maintained at Schwab/Fidelity as a result of these arrangements.
21
However, we benefit from the arrangements because the cost of these services would otherwise be borne directly
by us. You should consider these conflicts of interest when selecting a custodian. The products and services
provided by Schwab/Fidelity, how they benefit us, and the related conflicts of interest are described above under
Item 12 Brokerage Practices. The availability to us of Schwab/Fidelity’s products and services is not based on us
clients.
giving particular
investment advice,
such as buying particular
securities
for our
MCF receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through MCF’s participation in Schwab
Advisor Network® (“the Service”). The Service is designed to help investors find an independent investment
advisor. Schwab is a broker-dealer independent of and unaffiliated with MCF. Schwab does not supervise MCF
and has no responsibility for MCF’s management of clients’ portfolios or MCF’s other advice or services. MCF pays
Schwab fees to receive client referrals through the Service. MCF’s participation in the Service raises the conflicts
of interest described below.
MCF pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in custody at Schwab
and a Non-Schwab Custody Fee on all accounts that are maintained at, or transferred to, another custodian. The
Participation Fee paid by MCF is a percentage of the fees the client owes to MCF or a percentage of the value of
the assets in the client’s account, subject to a minimum Participation Fee. MCF pays Schwab the Participation Fee
for so long as the referred client’s account remains in custody at Schwab. The Participation Fee is billed to MCF
quarterly and may be increased, decreased or waived by Schwab from time to time. The Participation Fee is paid
by MCF and not by the client. MCF has agreed not to charge clients referred through the Service fees or costs
greater than the fees or costs MCF charges clients with similar portfolios who were not referred through the
Service.
MCF generally pays Schwab a Non-Schwab Custody Fee if custody of a referred client’s account is not maintained
by, or assets in the account are transferred from Schwab. This Fee does not apply if the client was solely
responsible for the decision not to maintain custody at Schwab. The Non-Schwab Custody Fee is a one-time
payment equal to a percentage of the assets placed with a custodian other than Schwab. The Non-Schwab
Custody Fee is higher than the Participation Fees Advisor generally would pay in a single year. Thus, MCF will have
an incentive to recommend that client accounts be held in custody at Schwab.
The Participation and Non-Schwab Custody Fees will be based on assets in accounts of MCF’s clients who were
referred by Schwab and those referred clients’ family members living in the same household. Thus, MCF will have
incentives to encourage household members of clients referred through the Service to maintain custody of their
accounts and execute transactions at Schwab and to instruct Schwab to debit MCF’s fees directly from the
accounts.
For accounts of MCF’s clients maintained in custody at Schwab, Schwab will not charge the client separately for
custody but will receive compensation from MCF’s clients in the form of commissions or other transaction-related
compensation on securities trades executed through Schwab. Schwab also will receive a fee (generally lower than
the applicable commission on trades it executes) for clearance and settlement of trades executed through broker-
dealers other than Schwab. Schwab’s fees for trades executed at other broker-dealers are in addition to the other
broker-dealer’s fees. Thus, MCF may have an incentive to cause trades to be executed through Schwab rather than
another broker-dealer. MCF nevertheless acknowledges its duty to seek best execution of trades for client
accounts. Trades for client accounts held in custody at Schwab may be executed through a different broker-dealer
than trades for MCF’s other clients. Thus, trades for accounts custodied at Schwab may be executed at different
times and different prices than trades for other accounts that are executed at other broker-dealers.
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As indicated above, MCF employs multiple attorneys to support the needs of MCF clients, though MCF does not
hold itself out to be a law firm or provide legal advice. The services these attorneys perform as an employee of
MCF is consultative and should not be construed as legal advice. If and when these individuals are engaged to
practice law as an outside business activity, it is through a separate entity, MCF Legal, and established by a
separate written agreement with the client. Any compensation received by these individuals through this outside
business activity (MCF Legal) are in addition to the advisory fee paid to MCF. The client is under no obligation to
engage the services of any such recommended professional.
MCF’s Chief Compliance Officer, Timothy Gavin, remains available to address any questions that a client or
prospective client may have regarding the above arrangements and any corresponding perceived conflict of
interest such arrangements may create.
Item 15 – Custody
Under government regulations, we are deemed to have custody of your assets if, for example, you authorize us to
instruct Schwab or Fidelity to deduct our advisory fees directly from your account (or if you grant us authority to
move your money to another person's/entity’s account). Your custodian maintains actual custody of your assets.
You will receive account statements directly from your custodian at least quarterly. They will be sent to the email
or postal mailing address you provided to your custodian. You should carefully review those statements promptly
when you receive them. (We also urge you to compare your custodial account statements with the periodic
portfolio reports you will receive from us).
MCF engages in other practices and/or services on behalf of its clients that requires disclosure at the Custody
section of Form ADV Part 1, which practices and/or services are subject to an annual surprise CPA examination
and/or a scheduled annual audit in accordance with the requirements of Rule 206(4)-2 under the Investment
Advisers Act of 1940. Specifically, some clients provide MCF with their client login credentials (as discussed in
Item 4-Advisory Business; Management of Held Away Assets). We also are deemed to have custody of assets in
some Accounting and CFO service engagements (as discussed in Item 4-Advisory Business; Accounting and CFO
services) when clients share their account login credentials and/or credit card information with us in furtherance
of our engagement, and, when we are retained for bill-payment services.
On February 21, 2017, the SEC Division of Investment Management issued a no-action letter in response to a letter
from the Investment Adviser Association ("IAA"), which outlined a seven condition test, which when met, eliminated
the requirement to include accounts with standing letter of authorizations (“SLOA”) in the set of accounts subject
to the annual surprise CPA examination. Annually, MCF reviews all SLOAs to determine if the accounts continue
to meet the seven conditions. Accounts which do not meet the seven conditions are included in the set of accounts
for the annual surprise CPA examination.
In certain situations, including Liminal, we are considered to have custody of client assets due to our relationship
with affiliated private investment funds. In the event MCF has custody of an affiliated private investment fund’s
assets, an annual audit performed by an independent public accountant will be completed by the private
investment fund.
Item 16 – Investment Discretion
MCF usually receives discretionary authority from the client at the outset of an advisory relationship to select the
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identity and amount of securities to be bought or sold. In all cases, however, such discretion is to be exercised in
a manner consistent with the stated investment objective(s) for the particular client account.
When selecting securities and determining amounts, MCF observes the investment objectives, policies, limitations
and/or restrictions of the clients for which it advises. For registered investment companies, MCF’s authority to
trade securities may also be limited by certain federal securities and tax laws that require diversification of
investments and favor the holding of investments once made. Investment guidelines and restrictions must be
provided to MCF in writing.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, MCF does not have any authority to and does not vote proxies on behalf
of advisory clients. Clients retain the responsibility for receiving and voting proxies for any and all securities
maintained in client portfolios. MCF may provide advice to clients regarding the clients’ voting of proxies.
Item 18 – Financial Information
MCF does not solicit fees of more than $1,200 per client, six months or more in advance. As an Advisory
firm that maintains discretionary authority for client accounts, MCF is required to disclose any financial
condition that is reasonably likely to impair its ability to meet contractual commitments to clients. At this
time, MCF does not reasonably believe it is unable to meet any of its contractual commitments.
ANY QUESTIONS: MCF’s Chief Compliance Officer, Timothy Gavin, remains available to address any questions
regarding this Part 2A.
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Louisville
Cincinnati / Northern Kentucky
Lexington / Central Kentucky
50 East RiverCenter Blvd.
333 West Vine Street
4350 Brownsboro Rd.
Suite 300
Suite 1740
Suite 110
Covington, KY 41011
Lexington, KY 40507
Louisville, KY 40207
859.392.8600
859.967.0999
502.754.2002
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