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McNamara Financial Services, Inc.
Form ADV Part 2A – Disclosure Brochure
Effective: April 24, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of McNamara Financial Services, Inc. (“MFS” or the “Advisor”). If you have any questions about the
content of this Disclosure Brochure, please contact the Advisor at (781) 834-2010.
MFS is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure
Brochure provides information about MFS to assist you in determining whether to retain the Advisor.
Additional information about MFS and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 154311.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of MFS.
MFS believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. MFS encourages all current and
prospective clients to read this Disclosure Brochure and discuss any questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing on
March 22nd, 2024:
• The Advisor no longer maintains an institutional relationship with Altruist Financial LLC.
• The Advisor has amended its fees for financial planning services. Please see Item 5 for additional information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices, changes
in regulations or routine annual updates as required by the securities regulators. This complete Disclosure Brochure
or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 154311. You may also
request a copy of this Disclosure Brochure at any time by contacting the Advisor at (781) 834-2010.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................................... 3
Item 4 – Advisory Services .................................................................................................................................... 4
A. Firm Information .............................................................................................................................................................. 4
B. Advisory Services Offered ............................................................................................................................................... 4
C. Client Account Management ........................................................................................................................................... 5
D. Wrap Fee Programs ........................................................................................................................................................ 6
E. Assets Under Management ............................................................................................................................................. 6
Item 5 – Fees and Compensation ......................................................................................................................... 6
A. Fees for Advisory Services.............................................................................................................................................. 6
B. Fee Billing........................................................................................................................................................................ 7
C. Other Fees and Expenses .............................................................................................................................................. 7
D. Advance Payment of Fees and Termination ................................................................................................................... 7
E. Compensation for Sales of Securities ............................................................................................................................. 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ....................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 8
A. Methods of Analysis ........................................................................................................................................................ 8
B. Risk of Loss ..................................................................................................................................................................... 9
Item 9 – Disciplinary Information ........................................................................................................................ 11
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 11
A. Code of Ethics ............................................................................................................................................................... 11
B. Personal Trading with Material Interest ......................................................................................................................... 11
C. Personal Trading in Same Securities as Clients ........................................................................................................... 12
D. Personal Trading at Same Time as Client .................................................................................................................... 12
Item 12 – Brokerage Practices ............................................................................................................................ 12
A. Recommendation of Custodian[s] ................................................................................................................................. 12
B. Aggregating and Allocating Trades ............................................................................................................................... 13
Item 13 – Review of Accounts ............................................................................................................................. 13
A. Frequency of Reviews ................................................................................................................................................... 13
B. Causes for Reviews ...................................................................................................................................................... 13
C. Review Reports ............................................................................................................................................................. 13
Item 14 – Client Referrals and Other Compensation ........................................................................................ 13
A. Compensation Received by MFS .................................................................................................................................. 13
B. Compensation for Client Referrals ................................................................................................................................ 14
Item 15 – Custody ................................................................................................................................................. 14
Item 16 – Investment Discretion ......................................................................................................................... 14
Item 17 – Voting Client Securities ....................................................................................................................... 15
Item 18 – Financial Information ........................................................................................................................... 15
Privacy Policy ....................................................................................................................................................... 16
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 3
Item 4 – Advisory Services
A. Firm Information
McNamara Financial Services, Inc. (“MFS” or the “Advisor”) is a registered investment advisor with the U.S. Securities
and Exchange Commission (“SEC”). The Advisor is organized as a Corporation under the laws of the Commonwealth
of Massachusetts. MFS was founded in 2005 and is owned and operated by Michael McNamara (President), Alyssa
McNamara Reed (Treasurer and Chief Compliance Officer), and Justin McNamara (Vice President). This Disclosure
Brochure provides information regarding the qualifications, business practices, and the advisory services provided
by MFS.
B. Advisory Services Offered
MFS offers investment advisory services to individuals, high net worth individuals, trusts, endowments, businesses,
retirement plans, and other legal entities (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts
of interest. MFS's fiduciary commitment is further described in the Advisor’s Code of Ethics. For more information
regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading.
Investment Management Services
MFS provides customized investment advisory solutions for its Clients. This is achieved through continuous personal
Client contact and interaction while providing discretionary and non-discretionary investment management and
related advisory services. MFS works closely with each Client to identify their investment goals and objectives as well
as risk tolerance and financial situation in order to create a portfolio strategy. MFS will then construct an investment
portfolio, consisting of low-cost, diversified mutual funds and/or exchange-traded funds (“ETFs”) to achieve the
Client’s investment goals. The Advisor may also utilize individual stocks, bonds, REITs, or private fund placements
in order to meet the needs of its Clients. The Advisor may retain other types of investments from the Client’s legacy
portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as identified between the
Advisor and the Client.
MFS’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. MFS will
construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk
tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types
of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
MFS evaluates and selects investments for inclusion in Client portfolios only after applying its internal due diligence
process. MFS may recommend, on occasion, redistributing investment allocations to diversify the portfolio. MFS may
recommend specific positions to increase sector or asset class weightings. The Advisor may recommend employing
cash positions as a possible hedge against market movement.
MFS may recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or
losses, business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting
of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any
risk deemed unacceptable for the Client’s risk tolerance.
At no time will MFS accept or maintain custody of a Client’s funds or securities, except for the limited authority as
outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the Custodian,
pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement accounts
or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will provide investment
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 4
advice to a Client regarding a distribution from an ERISA retirement account or to roll over the assets to an IRA, or
recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one IRA to another
IRA, or from one type of account to another account (e.g. commission-based account to fee-based account). Such a
recommendation creates a conflict of interest if the Advisor will earn a new (or increase its current) advisory fee as a
result of the transaction. No client is under any obligation to roll over a retirement account to an account managed by
the Advisor.
Reporting Services – MFS may provide reporting services, via Limited Power of Attorney (“POA”), on assets in
accounts that are not under the Advisor’s management. In providing these services, the Advisor may utilize
technology platforms from third parties, including ORION Advisor Services, Inc., for research, reports, models, and
other related services (“Third Party Services”) to report activity in the account.
Financial Planning Services
MFS will typically provide a variety of financial planning and consulting services to Clients either as a component of
investment management or as a stand-alone service, pursuant to a written financial planning agreement. Services
are offered in several areas of a Client’s financial situation, depending on their goals and objectives. Generally, such
financial planning services involve preparing a formal financial plan or rendering a specific financial consultation
based on the Client’s financial goals and objectives. This planning or consulting may encompass one or more areas
of need, including but not limited to, investment planning, retirement planning, personal savings, education savings
and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example, recommendations
may be made that the Client start or revise their investment programs, commence or alter retirement savings,
establish education savings and/or charitable giving programs.
MFS may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique situation.
For certain financial planning engagements, the Advisor will provide a written summary of the Client’s financial
situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may not provide
a written summary. Plans or consultations are typically completed within six (6) months of contract date, assuming
all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would increase
the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
Retirement Plan Advisor Services
MFS may offer pension consulting services to corporations and businesses on a non-discretionary basis. In providing
this service, MFS will assist the client/plan sponsor with implementation of the employer’s defined benefit or defined
contribution plan and may also offer educational seminars and workshops to plan participants. In conducting such
educational seminars, MFS provides general instruction regarding the structure of the plan and discusses overall
investment strategies, including asset allocation and diversification among various asset classes. MFS may provide
product-specific advice to plan participants; however, does not receive any additional compensation when making
such recommendations.
C. Client Account Management
Prior to engaging MFS to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 5
• Establishing an Investment Strategy – MFS, in connection with the Client, will develop a strategy that seeks
to achieve the Client’s goals and objectives.
• Asset Allocation – MFS will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – MFS will develop a portfolio for the Client that is intended to meet the stated goals
and objectives of the Client.
•
Investment Management and Supervision – MFS will provide investment management and ongoing oversight
of the Client’s investment portfolio.
D. Wrap Fee Programs
MFS does not manage or place Client assets into a wrap fee program. Investment management services are provided
directly by MFS.
E. Assets Under Management
As of December 31, 2024, MFS manages $680,118,220 in Client assets, $610,550,477 of which are managed on a
discretionary basis and $69,567,743 on a non-discretionary basis. Clients may request more current information at
any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are typically paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the average daily balance of all assets in the
client’s account during the prior calendar quarter. Investment advisory fees range from 0.25% to 1.05% depending on
assets under management and are based on the following schedule:
Annual Rate (%)
Assets Under Management ($)
The First to $250,000
Next to $750,000
Next to $1,000,000
Next to $1,000,000 +
1.05%
0.90%
0.70%
0.35%
The investment advisory fee for new accounts is prorated from the inception date of the account[s] to the end of the
first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into consideration
the aggregate assets under management with the Advisor. All securities held in accounts managed by MFS will be
independently valued by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s valuation to ensure
accurate billing.
Reporting Services – Reporting services on assets in accounts that are not under the Advisor’s management are subject
to an annual fee of $45 per account.
Financial Planning and Consulting Services
MFS offers financial planning services at an hourly rate of $500 per hour. The Advisor charges a minimum financial
planning fee of $2,500 based upon a minimum of 5 hours at the hourly rate of $500 per hour. Fees may be negotiable
based on the nature and complexity of the services to be provided and the overall relationship with the Advisor. An
estimate for total hours and overall costs will be provided to the Client prior to engaging for these services.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 6
Retirement Plan Advisor Services
Fees for retirement plan advisory services are charged either an annual asset-based fee of up to 1.05% based on
the market value of assets under management at the end of the calendar quarter or an annual fixed fee. Retirement
plan advisory fees are billed quarterly either in advance of, or at the end of each quarter. Fees may be negotiable
depending on the size and complexity of the Plan.
B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from
the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated by applying the quarterly
rate (annual rate divided by 4) to the average daily balance of assets under management with MFS at the end of the
prior quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the
investment advisory fee. Clients are urged to also review and compare the statement provided by the Advisor to the
brokerage statement from the Custodian, as the Custodian does not perform a verification of fees. Clients provide written
authorization permitting advisory fees to be deducted by MFS to be paid directly from their account[s] held by the
Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Reporting Services – Clients receiving these services may be charged on a flat-fee basis, in the form of an annual fee
that will be charged quarterly. This fee will be based upon the fee the Third-Party platform provider charges to MFS for
use of the platform. This fee is intended to cover administrative costs and the Advisor generally does not profit from said
fee.
Financial Planning and Consulting Services
Financial planning fees are invoiced and due upon completion of the agreed upon deliverable[s].
Retirement Plan Advisor Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan,
depending on the terms of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than MFS, in connection with investments
made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities execution fees
charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge securities
transaction fees for ETF and equity trades in a Client's account, provided that the account meets the terms and
conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for mutual funds
and other types of investments. The fees charged by MFS are separate and distinct from these custody and execution
fees.
In addition, all fees paid to MFS for investment advisory services are separate and distinct from the expenses charged
by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in each fund’s
prospectus. These fees and expenses will generally be used to pay management fees for the funds, other fund
expenses, account administration (e.g., custody, brokerage and account reporting), and a possible distribution fee.
A Client may be able to invest in these products directly, without the services of MFS, but would not receive the
services provided by MFS which are designed, among other things, to assist the Client in determining which products
or services are most appropriate for each Client’s financial situation and objectives. Accordingly, the Client should
review both the fees charged by the fund[s] and the fees charged by MFS to fully understand the total fees to be paid.
Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Investment Management Services
MFS may be compensated for its investment management services in advance of the quarter in which services are
rendered. Either party may terminate the investment advisory agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the investment advisory agreement within five (5) business days
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 7
of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for
bona fide advisory services rendered to the point of termination and such fees will be due and payable by the Client.
Upon termination, the Advisor will refund any unearned, prepaid investment advisory fees from the effective date of
termination to the end of the quarter. The Client’s investment advisory agreement with the Advisor is non-transferable
without the Client’s prior consent.
Financial Planning and Consulting Services
MFS is compensated for its financial planning services upon completion of the engagement deliverable[s]. Either party
may terminate the financial planning agreement, at any time, by providing advance written notice to the other party. The
Client may also terminate the financial planning agreement within five (5) business days of signing the Advisor’s
agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide advisory services
rendered to the point of termination and such fees will be due and payable by the Client. Upon termination, the Client
shall be billed for actual hours logged on the planning project times the contractual hourly rate or in the case of a fixed
fee engagement, the percentage of the engagement scope completed by the Advisor. The Client’s financial planning
agreement with the Advisor is non-transferable without the Client’s prior consent.
Retirement Plan Advisor Services
MFS may be compensated in advance of the quarter in which retirement plan advisory services are rendered. Either
party may terminate the retirement plan advisory agreement, at any time, by providing advance written notice to the
other party. The Client may also terminate the retirement plan advisory agreement within five (5) business days of
signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona
fide advisory services rendered to the point of termination and such fees will be due and payable by the Client. The
Advisor will refund any unearned, prepaid retirement plan advisory fees from the effective date of termination to the end
of the quarter. The Client’s retirement plan advisory agreement with the Advisor is non-transferable without the Client’s
prior consent.
E. Compensation for Sales of Securities
MFS does not buy or sell securities to earn commissions and does not receive any compensation for securities
transactions in any Client account, other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
MFS does not charge performance-based fees for its investment advisory services. The fees charged by MFS are as
described in Item 5 above and are not based upon the capital appreciation of the funds or securities held by any
Client.
MFS does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a
hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
MFS offers investment advisory services to individuals, high net worth individuals, trusts, endowments, businesses,
retirement plans, and other legal entities. Client relationships vary in scope and length of service. MFS generally
services Clients with a relationship size of $500,000 and above. MFS may reduce these minimums at its sole
discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
MFS primarily employs Modern Portfolio Theory and strategic asset allocation in developing investment strategies
for its Clients. Research and analysis from MFS are derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual
reports, prospectuses, press releases and research prepared by others.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 8
Modern Portfolio Theory
Modern Portfolio Theory is a theory of investment which tries to attain portfolio expected return for a given amount of
portfolio risk, or equivalently reduce risk for a given level of expected return, by carefully choosing the proportions of
various assets. Please note that there is no investment strategy that will guarantee a profit or prevent loss.
Strategic Asset Allocation
MFS also employs Strategic Asset Allocation with a Tactical Asset Allocation component, which is an investment
strategy that adjusts a portfolio's asset allocation from time to time as well as rebalancing over time via the tactical
allocations decisions that may be made from time to time by the applicable third-party provider and as implemented
by MFS. MFS may, in its discretion, select, retain and/or replace third party portfolio strategists, sub-adviser and/or
others in preparing these strategies.
As noted above, MFS generally employs a long-term investment strategy for its Clients, as consistent with their
financial goals. MFS will typically hold all or a portion of a security for more than a year, but may hold for shorter
periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, MFS may also buy
and sell positions that are more short-term in nature, depending on the goals of the Client and/or the fundamentals
of the security, sector or asset class. The investment strategy for a specific client is based upon the objectives stated
by the client during consultations. The client may change these objectives at any time. Client may execute within the
Investment Services Agreement or within a separate Investment Policy Statement outlining their
objectives, risk tolerance, and their desired investment strategy, from time to time.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should
be prepared to bear the potential risk of loss. MFS will assist Clients in determining an appropriate strategy based on
their tolerance for risk and other factors noted above. However, there is no guarantee that a Client will meet their
investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction process.
The following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same price
as a mutual fund purchased later that same day.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 9
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs will
fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk based
on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large bid-ask spread
and low trading volume. The price of an ETF fluctuates based upon the market movements and may dissociate from
the index being tracked by the ETF or the price of the underlying investments. An ETF purchased or sold at one point
in the day may have a different price than the same ETF purchased or sold a short time later. There is also a risk that
Authorized Participants are unable to fulfill their responsibilities. Authorized Participants are one of the major parties
involved with ETF creation/redemption mechanism in the markets. The Authorized Participants play a critical role in
the liquidity of ETFs and essentially have the exclusive right to change the supply of ETF shares in the market. If the
Authorized Participants does not fulfill this expected role, there could be an adverse impact on liquidity and the
valuation of an ETF.
Variable Annuities
Investment in a variable annuity contract is subject to general market risk and the insurance company’s credit risk.
Generally, investment in variable annuities is intended for long-term goals. Variable annuities are generally not
advised for short-term goals due to potential tax implication and costs for early withdrawal. Clients purchasing a
variable annuity will receive a prospectus and should rely solely on the disclosures contained in the prospectus with
respect to the terms and conditions of the variable annuity. Client should also be aware that certain riders purchased
with a variable annuity may limit the investment options and the ability to manage the subaccounts.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon rate
of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than was
previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that exceeds
the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk associated
with purchasing a debt instrument which includes the possibility of the company defaulting on its repayment
obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the company’s rating
which impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity Risks, i.e. the risk
that a bond may not be sold as quickly as there is no readily available market for the bond.
ESG Risk
When an investment process considers environmental, social, and governance factors (“ESG”), MFS may choose to
avoid investments that might otherwise be considered or sell investments due to changes in ESG risk factors as part
of the overall investment decision process. The use of environmental, social, and governance factors may impact
investment
Real Estate Investment Trusts (“REITs”)
Investing in Real Estate Investment Trusts (“REITs”) involves certain distinct risks in addition to those risks
associated with investing in the real estate industry in general. For Example, equity REITs may be affected by
changes in the value of the underlying property owned by the REITs, while mortgage REITs may be affected by the
quality of credit extended. REITs are subject to heavy cash flow dependency, default by borrowers and self-
liquidation. REITs, especially mortgage REITs, are also subject to interest rate risk (i.e., as interest rates rise, the
value of the REIT may decline).
Private Fund Risks
Private investment funds are not registered under the Investment Company Act of 1940 and are therefore not
subject to the regulatory requirements it imposes. An investment in a private fund involves risks not typically
associated with traditional investment funds. These risks include limitations on transfers, valuation of the underlying
investments and transparency with respect to the fund’s underlying investments. These funds are not readily
marketable and have limited liquidity.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 10
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9 – Disciplinary Information
Securities laws require an advisor to disclose any instances where the Advisor or its Advisory Persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud;
false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or
extortion; and/or dishonest, unfair or unethical practices. MFS values the trust Clients place in the Advisor. The
Advisor encourages Clients to perform the requisite due diligence on any advisor or service provider that the Client
engages. The backgrounds of the Advisor or Advisory Persons are available on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 154311.
Item 10 – Other Financial Industry Activities and Affiliations
MFS has sponsored a weekly talk radio show on WATD (95.9 FM) in Marshfield, MA since 1990 and a weekly talk
radio show on WCAP (980 AM) in Lowell, MA since 2019. The shows currently airs on Saturday and Sunday
mornings. MFS compensates WATD and WCAP for the shows. Additionally, said shows are recorded and
broadcasted via podcast. Generic financial planning and investment topics are discussed on the show, in addition to
local and regional topics of interest. The owners of MFS host the show and are usually accompanied by a co-host in
the areas of real estate, accounting and taxes, estate planning, mortgages or employee benefits. These co-hosts
may compensate MFS for their participation.
In addition, MFS may develop and present seminars and related presentations dealing with the intersection of
financial planning and related issues, with other professionals, such as attorneys, insurance professionals and tax
professionals, from time to time. While such professionals may from time to time refer clients to MFS, Inc., MFS
provides no compensation for any such referrals. Neither MFS, nor its employees provide legal or tax advice.
A conflict of interest may arise where the recommendations or strategies developed by MFS, or the selection by
client, of a particular investment or service over other competing products or services may result in client paying more
than if client purchased the investment or service directly and may result in additional compensation being paid to
MFS. MFS has instructed all representatives to disclose any compensation to be paid to the firm and investment
advisor representatives, and inform the client of his/her freedom to purchase investments from other provider(s).
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
MFS has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each Client.
This Code applies to all persons associated with MFS (“Supervised Persons”). The Code was developed to provide
general ethical guidelines and specific instructions regarding the Advisor’s duties to each Client. MFS and its
Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation of MFS’s
Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general principles that
guide the Code. The Code covers a range of topics that address employee ethics and conflicts of interest. To request
a copy of the Code, please contact the Advisor at (781) 834-2010.
B. Personal Trading with Material Interest
MFS allows Supervised Persons to purchase or sell the same securities that may be recommended to and purchased
on behalf of Clients. MFS does not act as principal in any transactions. In addition, the Advisor does not act as the
general partner of a fund, or advise an investment company. MFS does not have a material interest in any securities
traded in Client accounts.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 11
C. Personal Trading in Same Securities as Clients
MFS allows Supervised Persons to purchase or sell the same securities that may be recommended to and purchased
on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients presents a
conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and procedures.
As noted above, the Advisor has adopted the Code to address insider trading (material non-public information
controls); gifts and entertainment; outside business activities and personal securities reporting. When trading for
personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The fiduciary duty
to act in the best interest of its Clients can be violated if personal trades are made with more advantageous terms
than Client trades, or by trading based on material non-public information. This risk is mitigated by MFS requiring
reporting of personal securities trades by its Supervised Persons for review by the Chief Compliance Officer (“CCO”)
or delegate. The Advisor has also adopted written policies and procedures to detect the misuse of material, non-
public information.
D. Personal Trading at Same Time as Client
While MFS allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards. At no
time will MFS, or any Supervised Person of MFS, transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
MFS does not have discretionary authority to select the broker-dealer/custodian for custody and execution services.
The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets and authorize
MFS to direct trades to the Custodian as agreed upon in the investment advisory agreement. Further, MFS does not
have the discretionary authority to negotiate commissions on behalf of Clients on a trade-by-trade basis.
Where MFS does not exercise discretion over the selection of the Custodian, it may recommend the Custodian to
Clients for custody and execution services. Clients are not obligated to use the recommended Custodian and will not
incur any extra fee or cost from the Advisor associated with using a custodian not recommended by MFS. However,
the Advisor may be limited in the services it can provide if the recommended Custodian is not engaged. MFS may
recommend the Custodian based on criteria such as, but not limited to, reasonableness of commissions charged to
the Client, services made available to the Client, and its reputation and/or the location of the Custodian’s offices.
MFS generally recommends that its Clients establish their account[s] at Charles Schwab & Co., Inc. (“Schwab”), or
at Pershing Advisor Solutions, LLC (“Pershing”). Schwab and Pershing (each a “Custodian” and collectively the
“Custodians”) are FINRA-registered broker-dealers and members of SIPC and serve as the Client’s “qualified
Custodians.” As MFS maintains institutional relationships with the Custodians, please see Item 14 for additional
information related to the economic benefits received by the Advisor.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters
into an agreement to place security trades with a broker-dealer/custodian in exchange for research and other
services. MFS does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian. Please see
Item 14 below.
2. Brokerage Referrals - MFS does not receive any compensation from any third party in connection with the
recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where MFS will place trades within
the established account[s] at the Custodian designated by the Client. Further, all Client accounts are traded within
their respective account[s]. The Advisor will not engage in any principal transactions (i.e., trade of any security from
or to the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a security into one
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 12
Client account from another Client’s account[s]). MFS will not be obligated to select competitive bids on securities
transactions and does not have an obligation to seek the lowest available transaction costs. These costs are
determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. MFS will execute its transactions through the Custodian as
authorized by the Client. MFS may aggregate orders in a block trade or trades when securities are purchased or sold
through the Custodian for multiple (discretionary) accounts in the same trading day. If a block trade cannot be
executed in full at the same price or time, the securities actually purchased or sold by the close of each business day
must be allocated in a manner that is consistent with the initial pre-allocation or other written statement. This must be
done in a way that does not consistently advantage or disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Justin J. McNamara Reed, Portfolio
Manager of MFS. Formal reviews are generally conducted at least annually or more frequently depending on the
needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least annually.
Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result of major
changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify MFS if changes occur in the Client’s personal
financial situation that might adversely affect the Client’s investment plan. Additional reviews may be triggered by
material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage statements
are sent directly from the Custodian to the Client. The Client may also establish electronic access to the Custodian’s
website so that the Client may view these reports and their account activity. Client brokerage statements will include
all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also provide Clients with
periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by MFS
MFS does not receive commissions or other compensation from product sponsors, broker-dealers or any un- related
third party. MFS may refer Clients to various unaffiliated, non-advisory professionals (e.g. attorneys, accountants,
estate planners) to provide certain financial services necessary to meet the goals of its Clients. Likewise, MFS may
receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform – Pershing
As previously mentioned in Item 12, MFS has established an institutional relationship with Pershing to assist the firm
in managing Client account[s]. Access to the Pershing platform is provided at no charge to MFS. MFS receives
access to software and related support without cost because the firm renders investment management services to
Clients that maintain assets at Pershing. The software and related systems support may benefit MFS, but not its
Clients directly. In fulfilling its duties to its Clients, MFS endeavors at all times to put the interests of its Clients first.
Clients should be aware, however, that the receipt of economic benefits from a Custodian creates a conflict of interest
since these benefits may influence the MFS’s recommendation of this Custodian over one that does not furnish similar
software, systems support, or services.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 13
Participation in Institutional Advisor Platform – Schwab
As disclosed in Item 12, MFS has established an institutional relationship with Schwab through its “Schwab Advisor
Services” unit, a division of Schwab dedicated to serving independent advisory firms like MFS. As a registered
investment advisor participating on the Schwab Advisor Services platform, MFS receives access to software and
related support without cost because the Advisor renders investment management services to Clients that maintain
assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor, and many, but not all, services
provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put
the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits from a
custodian creates a conflict of interest since these benefits may influence the Advisor's recommendation of this
custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of the Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be able
to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds and
other investments without having to adhere to investment minimums that might be required if the Client were to
directly access the investments. Lastly, for certain client account transitions, Schwab may provide account
reimbursements to facilitate the transfer of accounts and mitigate close-out costs.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to technology,
research, discounts, and other services. In addition, the Advisor receives duplicate statements for Client accounts
the ability to deduct advisory fees, trading tools, and back office support services as part of its relationship with
Schwab. These services are intended to assist the Advisor in effectively managing accounts for its Clients but may
not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services support to MFS that may not benefit
the Client, including educational conferences and events, consulting services, and discounts for various service
providers. Access to these services creates a financial incentive for the Advisor to recommend Schwab, which results
in a conflict of interest. MFS believes, however, that the selection of Schwab as Custodian is in the best interests of
its Clients.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for Client
referrals.
Item 15 – Custody
MFS does not accept or maintain custody of Client accounts, except for the limited circumstances outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction of
advisory fees, all Clients for whom MFS exercises discretionary authority must hold their assets with a "qualified
custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds and securities and
must instruct MFS to utilize that Custodian for securities transactions on their behalf. Clients are encouraged to review
statements provided by the Custodian and compare to any reports provided by MFS to ensure accuracy, as the
Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize MFS to move funds between their accounts,
MFS and the Custodian have implemented safeguards to ensure that all money movement activities are conducted
strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
MFS generally has discretion over the selection and amount of securities to be bought or sold in Client accounts
without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by MFS.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 14
Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will be
evidenced by the Client's execution of an investment advisory agreement containing all applicable limitations to such
authority. All discretionary trades made by MFS will be in accordance with each Client's investment objectives and
goals.
Item 17 – Voting Client Securities
MFS does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly from
the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains the
sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither MFS, nor its management persons, have any adverse financial situations that would reasonably impair the
ability of MFS to meet all obligations to its Clients. Neither MFS, nor any of its management persons, have been
subject to a bankruptcy or financial compromise. MFS is not required to deliver a balance sheet along with this
Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for services to be performed six
months or more in the future.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 15
Privacy Policy
Effective: April 24, 2025
Our Commitment to You
McNamara Financial Services, Inc. (“MFS” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. MFS (also referred to as "we", "our" and "us”)
protects the security and confidentiality of the personal information we have and implements controls to ensure that
such information is used for proper business purposes in connection with the management or servicing of our
relationship with you.
MFS does not sell your non-public personal information to anyone. Nor do we provide such information to others
except for discrete and reasonable business purposes in connection with the servicing and management of our
relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose how
we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
questionnaires
and
suitability
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect Client’s
personal information.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 16
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
to: processing
No
Not Shared
Yes
Yes
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide agreed
upon services to you, consistent with applicable law, including but not
limited
transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
MFS does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with financial
institutions where you are a customer and where MFS or the client has a
formal agreement with the financial institution. We will only share
information for purposes of servicing your accounts, not for
marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and persons
that we believe to be your authorized agent[s] or representative[s].
No
Not Shared
Information About Former Clients
MFS does not disclose and does not intend to disclose, non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
State-specific Regulations
Massachusetts
In response to a Massachusetts law, clients must “opt-in” to share non-public personal
information with non-affiliated third parties before any personal information is disclosed. We may
disclose non-public personal information to other financial institutions with whom we have joint
business arrangements for proper business purposes in connection with the management or
servicing of your account.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at (781) 834-2010.
McNamara Financial Services, Inc.
1020 Plain Street, Suite 200, Marshfield, MA 02050
Phone: (781) 834-2010 * Fax: (781) 834-2056
http://www.mcnamarafinancial.com
Page 17