Overview
- Headquarters
- Morristown, NJ
- Average Client Assets
- $0.9 million
- SEC CRD Number
- 104567
Fee Structure
Primary Fee Schedule (MCRAE FORM ADV PART 2A 3/2026)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $3,000,000 | 1.00% |
| $3,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $45,000 | 0.90% |
| $10 million | $70,000 | 0.70% |
| $50 million | $270,000 | 0.54% |
| $100 million | $520,000 | 0.52% |
Clients
- HNW Share of Firm Assets
- 84.97%
- Total Client Accounts
- 820
- Discretionary Accounts
- 820
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Educational Seminars
Regulatory Filings
Primary Brochure: MCRAE FORM ADV PART 2A 3/2026 (2026-03-30)
View Document Text
Item 1: Cover Page
McRae Capital Management, Inc.
Part 2A of Form ADV
The Brochure
230 Madison Avenue
Morristown, NJ 07960
(973) 387-1080
http://www.mcraecapital.com/
March 30, 2026
This Brochure provides information about the qualifications and business practices of McRae
Capital Management, Inc. (“MCM” or “Registrant”). If you have any questions about the contents
of this brochure, please contact us at 973-387-1080. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any
state securities authority.
is also available on
the SEC’s website at:
Additional information about MCM
www.adviserinfo.sec.gov.
MCM is a registered investment adviser. Registration as an investment adviser does not imply a
certain level of skill or training.
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Item 2 Material Changes
This Brochure is an update of the Part 2A of Form ADV Brochure submitted by MCM in
February 2025. MCM’s business activities have not changed materially since the time of the
previous annual update of the Brochure in 2025. We encourage all recipients to read this
Brochure carefully in its entirety.
Item 3 Table of Contents
Item 2 Material Changes ..................................................................................................................... 2
Item 3 Table of Contents ..................................................................................................................... 2
Item 4 Advisory Business .................................................................................................................... 2
Item 5 Fees and Compensation ............................................................................................................ 3
Item 6 Performance Based Fees and Side-by-Side Management ........................................................ 4
Item 7 Types of Clients ....................................................................................................................... 4
Item 8 Methods ofAnalysis, Investment Strategies and Risk of Loss.................................................. 4
Item 9 Disciplinary Information .......................................................................................................... 6
Item 10 Other Financial Industry Activities and Affiliations .............................................................. 6
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ......... 6
Item 12 Brokerage Practices ................................................................................................................ 7
Item 13 Review of Accounts ............................................................................................................... 9
Item 14 Client Referrals and Other Compensation .............................................................................. 9
Item 15 Custody .................................................................................................................................. 9
Item 16 Investment Discretion .......................................................................................................... 10
Item 17 Voting Client Securities ....................................................................................................... 10
Item 18 Financial Information ........................................................................................................... 10
Item 4 Advisory Business
MCM was founded in 1981 and has been registered with the SEC as an investment adviser since
1981. The principal owners of the Registrant are Roderick McRae III and Peter James McRae.
MCM provides discretionary investment management to separate account clients based on the
individual needs of each client. MCM requires that each client complete a written investment
advisory agreement to set forth the terms under which MCM shall manage the client account(s).
In addition, MCM discusses with clients, specific investment objectives and/or restrictions,
mutually agreed upon asset allocation between equities, fixed income, and money funds, and the
types of investments that shall be held by the client. Clients may impose restrictions on their
account based on specific securities, security type, or industry type, among others.
MCM also provides certain financial planning services to its clients. Roderick McRae III and
Peter McRae have both received the Certified Financial Planning (“CFP”) designation. CFPs
must pass a comprehensive exam covering financial planning, taxes, insurance, estate planning,
retirement planning, and investment planning. CFPs must also complete continuing education
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programs to maintain their certification status. MCM does not charge additional fees for its
financial planning services; such services are included as part of its investment advisory services.
MCM does not participate in wrap fee programs.
As of December 31, 2025, MCM managed $795,025,614 on a discretionary basis on behalf of
820 clients.
Item 5 Fees and Compensation
Compensation is calculated and payable on a quarterly basis. Fees are generally billed quarterly in
advance and are often debited directly to the client’s custody account in line with standing
instructions from the client. Some clients receive an invoice for fees, rather than the fee being
directly debited from their account. At the request of a client, MCM may directly debit or invoice a
client for fees. Contracts do not have an expiration date but may be cancelled by either party at any
time. In any partial calendar quarter, the advisory fee will be pro-rated based upon the number of
days that the account was open during the quarter. If an account is closed mid quarter, MCM will
refund the client any pre-paid fees based on the number of days that the account was open during
the quarter.
In the rare instances that a minor portion of a client’s assets are invested in mutual funds, the
client pays the fee designated by the fund as well as Registrant’s advisory fee. Clients will incur
brokerage and transaction costs, including commissions charged by the broker-dealer where the
account is held. Please see the Brokerages Practices section starting on Page 6 for a discussion
of our brokerage practices.
Registrant has a flexible fee schedule reflecting the differences in the size and composition of
various accounts. Registrant’s current fee schedule is 1% per annum on the first $3,000,000;
.75% on amounts between $3,000,000 and $5,000,000; and .5% over $5,000,000. This schedule
has changed from time to time and may change in the future in light of general economic and
industry conditions. MCM has, under some circumstances, negotiated different fee terms with
certain clients which include a waiver of fees or reduction in fees. Clients are advised that lower
fees for comparable services may be available from other sources.
The Registrant generally utilizes prices provided by our third-party portfolio management
software company, Black Diamond. Custodians may use a different pricing service, and there is a
chance there can be a slight discrepancy. MCM will use the price that it believes to be most
representative of the amount at which the security could be acquired or sold in a current
transaction between willing parties in which the parties each acted knowledgeably and without
compulsion.
The advisory fee for client accounts shall be charged on the asset value maintained in Black
Diamond as of the applicable billing date. In certain cases, the actual assets under management
may differ from the amount shown in Black Diamond due to, among other things, interest earned
on money market funds, amounts deposited, and amounts withdrawn.
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Item 6 Performance Based Fees and Side-by-Side Management
MCM does not charge any performance-based fees. Some investment advisers experience
conflicts of interest in connection with the side-by-side management of accounts with different
fee structures. However, these conflicts of interest are not applicable to MCM.
Item 7 Types of Clients
MCM primarily provides customized investment management services to individuals as well as
pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations or
other business entities.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Registrant uses a wide variety of sources for information, foremost being the corporate reports
and press releases themselves. In addition, newspapers, financial periodicals, economic services,
Federal Reserve and other government publications, and research material prepared by
investment bankers and brokerage firms are studied. Comments, releases and presentations of
company managements, security analysts, economists and other observers of the financial
markets are also carefully reviewed and considered.
Traditional methods of fundamental analysis are employed, including all pertinent factors
relating to a corporation’s management and financial strength, its competitive position and cost
structure, and its research and new product and service development capacity. Registrant seeks
to avoid excessive risk by emphasizing high-quality securities which Registrant endeavors to
purchase at attractive prices. Technical and charting techniques are employed but play a minor
role in investment decisions.
All of Registrant’s investment strategies are tailored to meet the individual nature of the
individual accounts. Income requirements, tax considerations, and the client’s overall
investment objectives are important variables in determining the appropriate strategy for each
account. MCM’s basic philosophy is to seek reasonable returns through an emphasis on long-
term investments in high quality securities. Investing in securities involves the risk of loss that
clients should be prepared to bear.
Taxable and tax-free bonds, as well as equities, are used to achieve the client’s objectives. As a
general rule, we do not seek trading results within a thirty (30) day time span. Under special
circumstances, and in conjunction with the client’s desires, we will recommend or use short
sales, margin or option transactions where appropriate.
The description below is an overview of the risks entailed in McRae’s investment strategies and
is not intended to be complete. All investing involves the risk of loss and the investment strategy
offered by McRae could lose money over short or long periods. Performance could be hurt by a
number of different market risks including but not limited to:
Market Risk - The success of Client portfolio activities will be affected by general economic and
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market conditions, such as interest rates, availability of credit, inflation rates, commodity prices,
economic uncertainty, changes in laws, trade barrier, currency fluctuations and controls, national
and international political circumstances (including wars, terrorist acts or security operations),
and pandemics in the United States and globally. These factors may affect the level of volatility
of securities prices and the liquidity of investments in Client portfolios. Such volatility or
illiquidity could impair profitability or result in losses.
Equity Securities - Equity investments are volatile and will increase or decrease in value based
upon issuer, economic, market and other factors.
Fixed Income Securities - Investments in fixed income securities are subject to credit, liquidity,
prepayment, and interest rate risks, any of which may adversely impact the price of the security
and result in a loss. The municipal market can be significantly affected by adverse tax,
legislative or political changes and the financial condition of the issuers of municipal securities.
Mutual & Exchange Traded Funds - While mutual funds and ETFs generally provide
diversification, risks can be significantly increased if the fund is concentrated in a particular
sector of the market, primarily invests in small-cap or speculative companies, uses leverage -
borrows money to a significant degree, or concentrates in a particular type of security rather
than balancing the fund with different security types. The returns on mutual funds and ETFs
can be reduced by the costs to manage the funds. Further, while some mutual funds are "no-
load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds do
charge such fees, which can also reduce returns. ETFs may have tracking error risks. For
example, the ETF investment adviser may not be able to cause the ETF's performance to match
that of its Underlying Index or another benchmark, which may negatively affect the ETF's
performance. In addition, an ETF may not have investment exposure to all of the securities
included in its Underlying Index, or its weighting of investment exposure to such securities
may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index but are expected to yield similar
performance.
Short-Sales Risk – While MCM does not typically engage in short selling. Short sales can, in
certain circumstances, increase the impact of adverse price movements on the portfolios. A
short sale involves the risk of a theoretically unlimited increase in the market price of the
particular investment sold short, resulting in an inability to cover the short position and a
theoretically unlimited loss. There can be no assurance that securities necessary to cover a
short position will be available for purchase.
Inflation & Interest Rate Risk - Security prices and portfolio returns will likely vary in response
to inflation and interest rates changes. Inflation causes future dollars to be worth less and may
reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed-
income investments to decline.
Force Majeure or other Risks - Portfolio investments may be affected by force majeure events
(i.e., events beyond the control of the party claiming that the event has occurred, including,
without limitation, acts of God, fire, flood, earthquakes, outbreaks of an infectious disease,
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pandemic or any other serious public health concern, war, terrorism, labor strikes, major plant
breakdowns, pipeline or electricity line ruptures, failure of technology, defective design and
construction, accidents, demographic changes, government macroeconomic policies, social
instability, etc.). Some force majeure events may adversely affect the ability of a party to
perform its obligations until it is able to remedy the force majeure event. Certain force majeure
events (such as war or an outbreak of an infectious disease) could have a broader negative
impact on the world economy and international business activity generally, or in any of the
countries in which MCM may invest specifically.
The investment risks described above represent some but not all of the risks associated with
various types of investments and investment strategies. Clients should carefully evaluate all
applicable risks with any investment or investment strategy and realize that investing in
securities involves risk of loss that Clients should be prepared to bear.
Item 9 Disciplinary Information
MCM and its employees have not been involved in any legal or disciplinary events in the past 10
years that would be material to a client’s evaluation of the company or its personnel.
Item 10 Other Financial Industry Activities and Affiliations
MCM and its employees do not have any relationships or arrangements with other financial
services companies that pose material conflicts of interest.
Item 11 Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Officers and employees of MCM may be investors in securities, which are purchased for client’s
portfolios. Clients are informed of this when they first become clients. However, officers and
employees are not permitted to trade in any manner that would be in conflict with a client’s
interests.
Conflicts of interest are mitigated, since most investments have a large number of outstanding
shares and wide marketability; also, most securities are held for relatively long periods of time
and the positions that any officer or employee might make are too small to affect the market to
any significant degree. Each officer and employee is required to sign a statement to the effect
that client’s interests always take precedence over any personal transactions. Employee trading
is reviewed by the CCO, or a designee, on a regular basis. Another officer reviews the CCO’s
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trading activity.
To avoid any potential conflicts of interest involving personal trades, the Registrant has adopted
a Code of Ethics (the “Code”), which includes a formal code of ethics and insider trading
policies and procedures. Registrant’s Code requires, among other things, that Employees:
- Act with integrity, competence, diligence, respect, and in an ethical manner with the
public, clients, prospective clients, employers, employees, colleagues in the investment
profession, and other participants in the global capital markets;
- Place the integrity of the investment profession, the interests of clients, and the interests
of Registrant above one’s own personal interests;
- Adhere to the fundamental standard that you should not take inappropriate advantage of
your position;
- Avoid any actual or potential conflict of interest;
- Conduct all personal securities transactions in a manner consistent with this policy;
- Use reasonable care and exercise independent professional judgment when conducting
investment analysis, making investment recommendations, taking investment actions,
and engaging in other professional activities;
- Practice and encourage others to practice in a professional and ethical manner that will
reflect credit on yourself and the profession;
- Promote the integrity of, and uphold the rules governing, capital markets;
- Maintain and improve your professional competence and strive to maintain and improve
the competence of other investment professionals; and
- Comply with applicable provisions of the federal securities laws.
Registrant’s Code also requires employees to: 1) pre-clear certain personal securities
transactions, including IPO’s and securities obtained through a private placement, before
completing the transactions, 2) report personal securities transactions on at least a quarterly
basis, and 3) provide the Registrant with a detailed summary of certain holdings (both initially
upon commencement of employment and annually thereafter) over which such employees have a
direct or indirect beneficial interest. McRae may disapprove any proposed transaction,
particularly if the transaction poses a conflict of interest.
A copy of Registrant’s Code shall be provided to any client or prospective client upon request.
Item 12 Brokerage Practices
MCM has been granted the authority by a substantial majority of its clients to determine, without
specific consent, the securities to be bought or sold, the amounts of those securities, and the
brokers or dealers utilized to affect those trades. Any limitations that might be placed on the
Registrant are client specific. In selecting broker-dealers to be used in portfolio transactions,
MCM’s guiding principle is to seek to obtain the best overall execution on client transactions.
MCM utilizes Fidelity Investments (“Fidelity) for substantially all of its client’s brokerage
transactions. Fidelity provides the Registrant with favorable commission rates. In addition to
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brokerage services, Fidelity provides MCM’s clients with custodial, record-keeping, pricing and
other market data, and research services.
Fidelity also offers other services intended to help McRae manage and further develop its
advisory practice. Such services include, but are not limited to, performance reporting, financial
planning, contact management systems, third party research, and publications, access to
educational conferences, and roundtables and webinars. McRae is independently operated and
owned and is not affiliated with Fidelity.
MCM, on a periodic and systematic basis, reviews its brokerage relationship with Fidelity to
ensure that it is fulfilling its fiduciary duty to seek best execution on client transactions. Lower
commission rates are available if MCM was to utilize an “execution only” broker. Broker
research services received from Fidelity are useful in selecting investments for all of Registrant’s
client portfolios.
A client may direct MCM to utilize a particular broker-dealer to execute some or all transactions
for the client’s account. In such circumstances, the client is responsible for negotiating the terms
and arrangements for the account with that broker-dealer. MCM will not seek better execution
services or prices from other broker-dealers or be able to aggregate the client’s transactions, for
execution through other brokers-dealers, with orders for other accounts advised or managed by
MCM. As a result, MCM may not obtain best execution on behalf of the client, who may pay
materially disparate commissions, greater spreads or other transaction costs, or receive less
favorable net prices on transactions for the account than would otherwise be the case. In the
event that a client is referred to MCM by a broker-dealer, MCM has a potential conflict between
the client’s interest in obtaining best execution and MCM receiving future referrals from the
broker-dealer.
MCM does not currently maintain any formal soft dollar arrangements. However, Fidelity
provides MCM with proprietary and third-party research and other products and services (i.e.,
receipt of duplicate trade confirmations and account statements, trading desk access, the ability
to aggregate clients’ securities transactions, the ability to directly debit advisory fees from
clients’ accounts, receipt of compliance publications, and access to mutual funds which generally
require significantly higher minimum initial investments or are generally available only to
institutional investors). MCM has determined that it would obtain Fidelity’s research and other
products and services regardless of the amount of commissions it generates throughout the year.
Therefore, MCM is not “paying-up” for Fidelity’s proprietary and third-party research and other
products.
MCM may use client cross transactions to reallocate securities among clients. A cross
transaction occurs when MCM causes one client to sell a security to another client in an arms-
length transaction. There are several reasons why a cross transaction may occur. One reason is
that the selling client requires cash, and the buying client has cash and needs a particular
security. Clients that participate in cross transactions may incur a fee charged by the broker-
dealer.
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Occasionally, when there is a large volume of orders of the same security, but for different
clients, MCM may aggregate these orders and make one execution as a block trade. The
individual client is then allocated the stock on an average cost basis. MCM evaluates on a case
by case basis whether the aggregation of trades is in the best interest of clients.
In extremely rare instances, a trade may not be completed by the end of the day and partial
allocations may be necessary. MCM will use one of two methods to allocate in this rare
occurrence. MCM will perform partial allocations across all accounts, or MCM may allocate
randomly to specific accounts based on its judgment and depending on how much of the trade
has occurred. If a large part of the trade has been executed, MCM would look to do partial
allocations across all accounts. If a very small amount of the trade was completed such that
allocating across all accounts would be impractical, MCM would randomly fill accounts as it felt
proper.
Item 13 Review of Accounts
Each account is continually monitored by the investment officer assigned to it. This officer, a
member of the Investment Committee, makes the investment decisions for the account. The
Registrant has instructed each investment officer to review the account based on the client’s
objectives and overall policy mutually decided upon with the client at the start of the account.
The Investment Committee, consisting of Roderick McRae III, Peter J. McRae, and William F.
Keefe, meets at least weekly and as necessary. Changes in individual accounts are routinely
made according to the investment policy established by the Investment Committee. Changes
are sometimes made in the maturity schedule of bond holdings, buying or selling individual
stocks, or changing the overall asset mix. The Investment Committee makes all investment
decisions.
Clients receive a written valuation at the end of each calendar quarter. Some clients also receive
these reports monthly. In addition, clients are notified by the broker of each transaction within 3-
4 days of the transaction date and are provided with a summary of gains and losses for the year.
Meetings are held during the year with most clients. Meetings typically include a review of
transactions, portfolio performance, and current policy. Telephone conversations and
correspondence keep the client apprised between meetings.
Item 14 Client Referrals and Other Compensation
The Advisor does not receive an economic benefit from any non-client for providing investment
advisory services to its clients, nor does the Adviser, or any related person, directly or indirectly
compensate any person for client referrals.
Item 15 Custody
All clients’ accounts are held in custody by unaffiliated broker-dealers or banks, but MCM can
access many clients’ accounts though its ability to debit advisory fees. For this reason MCM is
considered to have custody of client assets. Account custodians send statements directly to the
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account owners on at least a quarterly basis. Clients should carefully review these statements,
and should compare these statements to any account information provided by MCM.
Item 16 Investment Discretion
MCM has investment discretion over clients’ accounts, including the amount and price of
securities bought and sold, the preferred broker-dealer, and the commission rate. The
discretionary authority granted to MCM is evidenced in the investment advisory agreement that
is executed by MCM and the client at the inception of the advisory relationship. Clients can
place reasonable restrictions on MCM’s investment discretion. For example, clients can request
specific limitations on MCM’s discretion over the broker-dealer used and impose investment
restrictions on the account as discussed in the Advisory Business section of this brochure.
Item 17 Voting Client Securities
Notwithstanding MCM’s discretionary authority to make investment decisions on behalf of the
client, McRae will not exercise proxy-voting authority over clients’ securities. The obligation to
vote client proxies shall at all times rest with the client. The client shall in no way be precluded
from contacting the Registrant for advice or information about a particular proxy vote. However,
MCM shall not be deemed to have proxy-voting authority solely as a result of providing such
advice to the client.
Should McRae inadvertently receive proxy information for a security held in a client’s account,
McRae will immediately forward such information on to the client, but will not take any further
action with respect to the voting of such proxy. Upon termination of its agreement with a client,
MCM shall make a good faith and reasonable attempt to forward proxy information
inadvertently received on behalf of the client to the forwarding address provided by the client to
the Registrant.
With respect to class action lawsuits, MCM may assist clients, upon request, in completing proof
of claim forms and mailing those forms to the claims administrator. MCM may also forward to
client any information received or maintained regarding class action legal matters involving any
security held in the account. For example, upon occasion MCM may provide a client with
holding period information pursuant to a specific security involved in a class action matter.
Item 18 Financial Information
MCM does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance. As such, the Registrant is not required to include a balance sheet for its
most recent fiscal year.
MCM has never filed for bankruptcy and is not aware of any financial condition that is expected
to affect its ability to manage client accounts.
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