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5230 Carroll Canyon Road #224
San Diego, CA 92121
(858) 935 - 1125
www.mrpfolios.com
March 25, 2026
This brochure provides information about the qualifications and business practices of Measured
Risk Portfolios, Inc. If you have any questions about the contents of this brochure, please contact us
at (858) 935-1125. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Measured Risk Portfolios, Inc. is also available on the SEC's website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for Measured Risk Portfolios, Inc. is
141422.
Measured Risk Portfolios, Inc. is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level
of skill or training.
Item 1: Cover Page
Please refer to previous page.
Item 2: Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when
information becomes materially inaccurate. If there are any material changes to an adviser's
disclosure brochure, the adviser is required to notify you and provide you with a description of the
material changes.
Since our last annual updating amendment dated March 31, 2025, we have the following material
changes to report:
• The Firm has phased out offering its Managed Volatility Portfolio (“MVP”) to new clients.
Items 4 and 8 were updated accordingly.
• References to Fidelity were removed from Item 12 as the Firm does not currently do business with
Fidelity.
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Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................................... 2
Item 2: Material Changes ........................................................................................................................................................... 2
Item 3: Table of Contents .......................................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................................... 1
Item 5: Fees and Compensation ............................................................................................................................................... 5
Item 6: Performance-Based Fees and Side-By-Side Management ..................................................................................... 12
Item 7: Types of Clients ........................................................................................................................................................... 13
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................................................................. 13
Item 9: Disciplinary Information ............................................................................................................................................ 19
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................ 19
Item 11: Code of Ethics ........................................................................................................................................................... 20
Item 12: Brokerage Practices .................................................................................................................................................. 21
Item 13: Review of Accounts .................................................................................................................................................. 25
Item 14: Client Referrals and Other Compensation ............................................................................................................ 25
Item 15: Custody ...................................................................................................................................................................... 26
Item 16: Investment Discretion .............................................................................................................................................. 27
Item 17: Voting Client Securities ............................................................................................................................................ 27
Item 18: Financial Information ............................................................................................................................................... 28
Item 19 Additional Information ............................................................................................................................................. 28
A.
Your Privacy ................................................................................................................................................................... 28
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Item 4: Advisory Business
A. Description of Firm
Measured Risk Portfolios, Inc. is a registered investment adviser based in San Diego, California. We are
organized as a corporation under the laws of the State of California. We have been in the advisory
business since 2007. Larry Kriesmer and Bernard Surovsky are the owners of the firm. Currently, we
offer the following investment advisory services, which are personalized to each individual client:
1. Portfolio/Investment Management Services
2. Pension Consulting Services
3. Financial Planning Services
4. Financial Consulting Services
As used in this brochure, the words "we", "our" “MRPI” and "us" refer to Measured Risk Portfolios,
Inc. and the words "you", "your" and "client" refer to you as either a client or prospective client of our
firm. Also, you may see the term Associated Person or Investment Adviser Representative throughout
this Brochure. As used in this Brochure, our Associated Persons or Investment Adviser
Representatives are our firm's officers, employees, and all individuals providing investment advice on
behalf of our firm.
B. Description of Advisory Services Offered
1.
Investment Management Services
MRPI provides ongoing discretionary management services to our advisory clients with managed
accounts. The Firm interviews clients to gather information regarding overall investment objectives,
goals, and risk tolerance to help determine the appropriate model portfolio for the client’s managed
account assets. It is of beneficial interest to the advisory client to provide accurate and candid
information and promptly inform the IAR of any material changes in their circumstances so the IAR
can evaluate if investment adjustments to the client’s managed account(s) are necessary. The Firm
does not and will not assume responsibility for the accuracy of the information provided by the
client. Advisory clients may impose restrictions on investing in certain securities or types of securities
in their managed accounts.
Client managed account assets are then invested and managed based on a model portfolio of securities
that appears to be most suitable to the client’s investment objectives and strategy determined for those
account assets. While we will customize the model portfolios, for example to help ensure suitability
and/or to incorporate client restrictions, several clients will be invested in the same or similar model
portfolios at any given time. MRPI will not maintain custody of client assets, which will typically be
held by a qualified and independent custodian. Please refer to Item 15 for further information on
custody.
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MRPI offers the following portfolio strategies:
“MRP Strategies”:
• The “Measured Risk Portfolio” or MRP—uses short duration fixed income investments
paired with purchased call options tied to the S&P 500 Index
• The MRP SynthEquity ETF— The Fund is an actively managed exchange-traded fund
(ETF) that seeks to achieve its investment objective through a combination of options
(“Options Strategy”) and U.S. Treasuries (“Treasury Strategy”). The Fund primarily
seeks capital appreciation by investing in options contracts on the S&P 500 Index (the
“Index”) which are considered synthetic holdings of the Index. The Fund’s Options
Strategy aims to capture equity market appreciation by providing synthetic long
exposure to the Index. In addition to its synthetic equity exposure, the Fund allocates
to U.S. Treasury securities primarily for principal protection. Together, these strategies
are designed to balance equity market participation with risk mitigation, establishing a
“floor” that seeks to limit significant market losses, generally targeting a maximum loss
of approximately 15% per one-year rolling period.
• The “Consumer Linked Income Portfolio” or CLIP—uses a basket of stocks with
a concentration in Consumer Stables with a history of rising dividends
"Other Strategies”:
• Mutual Fund Strategy or MFS—generally for clients with accounts too small for the MRP
Strategies or otherwise dictated by client instructions; uses mutual funds and Exchange Traded
Funds
• Sector 4—custom strategy intended for those few clients who are not suited for any of our
other strategies; uses a rotating balanced portfolio initially equally allocated to four sectors of
the stock markets and rebalanced periodically
• Long Shot Strategy—speculative, suitable only for aggressive investors able to absorb
significant risk of potential loss; focuses on using far out of the money options to
generate potentially large gains at the expense of high likelihood of significant losses
Further detail on the MRP model portfolio strategies, including the risks pertaining to such strategies
and their underlining securities, is outlined below in this brochure under the heading “Item 8: Methods
of Analysis, Investment Strategies and Risk of Loss”.
MRPI may also enter into sub-advisory agreements with other non-affiliated independent registered
investment advisers (“RIAs”) who wish to engage the Firm to manage the holdings in their client’s
portfolios. In these arrangements, usually both MRPI and the RIA will be granted dual trading
authority. MRPI will have discretionary investment authority over the portion of the client’s assets
designated to MRPI and will manage those assets based on the selected model portfolio strategy and
any written client restrictions communicated to MRPI. All agreed upon terms shall be provided in the
MRPI-RIA Agreement.
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2.
Pension Consulting Services
MRPI offers pension-consulting services to qualified and non-qualified retirement and deferred
compensation plans. In general, the services are selected by the client and can include the review
and/or development of an Investment Policy Statement (“IPS”); analysis, review and recommendation
of investment selections; asset allocation advice; communication and education services where MRPI
assists the plan sponsor in providing meaningful information regarding the retirement plan to its
participants; investment performance monitoring, and/or ongoing consulting. The plan fiduciary
always has the right to seek independent advice about the appropriateness of any recommended
services for the plan.
Status: MRPI is registered as an investment adviser under the Investment Advisers Act of 1940 and
represents that it is not subject to any disqualification as set forth in Section 411 of ERISA. In
performing fiduciary services, it is acting as a fiduciary of the Plan as defined in Section 3(21) under the
Employee Retirement Income Security Act (“ERISA”) for purposes of providing non-discretionary
investment advice only.
3.
Financial Planning Services
MRPI provides personal financial plans consistent with a client’s financial status, investment objectives,
risk tolerance and tax status. Depending on a client’s needs, the financial plan can include information
regarding retirement planning, education planning, planning for major purchases, estate planning, and
personal insurance needs analysis including life, health, long-term care and disability coverage.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
For clients who also engage MRPI for Investment Management Services, MRPI has in the past, and
may in the future reduce or waive financial planning fees, in the Firm’s sole discretion.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
4.
Financial Consulting Services
We offer financial consulting services that advise clients on specific financial-related topics. The topics
we address may include, but are not limited to, risk assessment/management, investment planning,
financial organization, or financial decision making/negotiation. This service also includes an
arrangement that MRPI entered with Mutual Securities, Inc. (“Mutual Securities”) (CRD#13092) an
independent broker-dealer located in Camarillo, California. There is no employee or agency
relationship between Mutual Securities and MRPI nor are we affiliated with Mutual Securities.
In this relationship, Mutual Securities contracts as an advisory client of MRPI for the purpose of
MRPI providing financial consulting services to Mutual Securities.
5. Private Placements
MRPI may, from time to time, identify and recommend private investment opportunities (e.g., private
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equity, venture capital, or other alternative investments) that it believes may be suitable for certain clients
based on their investment objectives and risk tolerance. While such investments may be held outside of
custodial accounts managed directly by MRPI, the Firm may provide ongoing monitoring, valuation
review, and advisory oversight services. In such instances, and with the client's written agreement, MRPI
may treat these assets as part of the client’s assets under management or advisement for internal reporting
and billing purposes. The valuation of such assets will typically rely on the most recent sponsor-reported
value or another reasonable basis until such time as a liquidity event or other material change in valuation
occurs. Clients will be informed of such treatment in writing, and fees related to these services, if any, will
be fully disclosed and agreed upon in advance.
6. Registered Investment Company : MRP SynthEquity ETF
We offer the MRP SynthEquity ETF (“SNTH” or “the Fund”) which seeks long-term capital
appreciation. MRP serves as the sub-adviser to the Fund.
The Fund will generally use the Firm’s “SynthEquity” strategy, which is designed to limit downside
potential while attempting to participate in upside movement of the S&P 500 Index. Please see Items 5
and 8 for additional information about risks, Fund fees, and conflicts of interest.
C. Information Related to the Firm’s Services
1. Restrictions/Guidelines Imposed by Clients
Clients with managed accounts may impose reasonable guidelines and/or restrictions on investing in
certain securities or types of securities. All such guidelines and restrictions must be communicated to
MRPI in writing. There may be times when certain restrictions are placed by a client, which prevents the
Firm from accepting or continuing to manage the account. The Firm reserves the right to not accept
and/or terminate management of a client’s account if it feels that the client’s-imposed restrictions would
limit or prevent the Firm from meeting and/or maintaining its investment strategies.
2.
Information Received by Individual Clients
The Firm will not assume responsibility for the accuracy of the information provided by the client.
The Firm is not obligated to verify any information received from the client or from the client’s other
professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information.
Under all circumstances, clients are responsible for promptly notifying the Firm in writing of any
material changes to the client’s financial situation, investment objectives, time horizon, or risk
tolerance. In the event that a client notifies the Firm of changes in the client’s financial circumstances,
the Firm will review such changes and recommend any necessary revisions to the client’s portfolio.
3.
Agreements and Disclosures
Prior to engaging the Firm to provide investment advisory services, the client will be required to enter
into one or more written agreements with the Firm setting forth the terms and conditions under which
the Firm shall render its services (collectively the “Agreement”). In accordance with applicable laws
and regulations, the Firm will provide a Brochure (this Form ADV Part 2A and Part 3 or Form CRS)
and one or more brochure supplements (Form ADV Part 2Bs) to each client or prospective client prior
to or contemporaneously with the execution of an Agreement. The Agreement between the Firm and
the client will continue in effect until terminated by either party pursuant to the terms of the
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Agreement, typically upon written notice to our Firm. Neither the Firm nor the client may assign the
Agreement without the consent of the other party. An advisory client will have a period of five (5)
business days from the date of signing the Agreement to unconditionally rescind the Agreement and
receive a full refund of all fees due the Firm. Account values may change during such time and MRPI
does not guarantee the value of the client’s account. Ticket charges or transaction fees will not be
refunded.
D. Participation in Wrap Programs
The Firm does not participate in any wrap programs at this time.
A. Assets under Management or AUM
As of December 31, 2025, the following represents the amount of regulatory assets under management by
the Firm on a discretionary and non-discretionary basis:
Assets Under Management ("AUM")
Type of Account
Discretionary
Non-Discretionary
Total:
$570,867,075
$26,338,513
$597,205,588
B. Assets Not Continuously Managed or Under Advisement
MRPI also provides financial investment advice for assets that are not continuously managed by the Firm.
As of December 31, 2024, the following represents the amount of assets not continuously managed by
MRPI:
Type of Account
Assets Not Continuously Managed or
Under Advisement
Individual
Pension and other Profit Sharing Plans
Total:
$438,075
$17,248,597
$17,686,672
Item 5: Fees and Compensation
MRPI charges fees based on the particular type(s) of advisory service to be provided. The specific fees
charged by MRPI for such services will be set forth in each client’s written Agreement. Although the
Firm believes its fees are competitive, clients should be aware that lower fees for comparable services
may be available from other sources.
A. Advisory Fees
1. Investment/Portfolio Management Fees
Typically for its investment management services, MRPI will receive an annual investment management
fee, assessed quarterly, that is based upon the value of a client’s asset under management (including
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cash and cash equivalents). Fees are negotiable and billing methods will vary depending upon the type
of strategy employed and underlying securities held within a particular strategy in accordance with the
following:
a. Fees for MRP Strategies, Sector 4, and Long-Shot Strategy
Fees for MRP Strategies, Sector 4, and Long-Shot Strategy (as defined in Sections 4 and 8) are
outlined in the table below and may be negotiated, at the sole discretion of MRPI, based on client
objectives, the strategy employed, and complexity of management.
Maximum
Tier Fee
$5,000
$4,625
$4,000
$3,375
$12,000
First
Next
Next
Next
Next
Next
Annual
Quarter
Fee
Balance:
2.00%
$250,000
1.85%
$250,000
1.60%
$250,000
$250,000
1.35%
$1,000,000 1.20%
Unlimited
1.10% N/A
Effective
Total
Fee
Fee
2.00%
$5,000
$9,625
1.93%
$13,625 1.82%
$17,000 1.70%
$29,000 1.45%
N/A
N/A
These investment management fees are assessed quarterly, in advance, based upon a percentage of the
client’s assets under management as of the close of business on the last business day of the preceding
calendar quarter. Assets under management includes cash holdings in client accounts but is not
inclusive of accrued interest or dividends.
Our minimum account size is $250,000 and may be waived at our sole discretion.
For purposes of valuing a client’s assets under management (“AUM”) for fee calculation purposes,
MRPI will aggregate the client’s AUM values of a household, which includes husband, wife, domestic
partner, and minor children. We also will include managed accounts of adult children, if agreed to by
both parties. This aggregation can lower the applicable fee assessed by MRPI based on our tiered rate
fee schedule shown above.
Upon receiving written authorization from the client, contained in the Agreement signed by the client,
the Firm’s investment management fees will be invoiced for payment or deducted from the client’s
account by the client’s custodian upon receipt of a billing statement from MRPI and paid directly to
MRPI following the end of each applicable period. The Firm’s fees will be prorated for each addition
or withdrawal to account assets made during the applicable calendar quarter (with the exception of de
minims contributions of less than 5% of account value). Accounts initiated or terminated during a
calendar quarter will be charged a prorated fee based on the number of days the account was open
during the calendar quarter.
You may terminate the investment/portfolio management agreement by providing written notice to
our firm. You will incur a pro rata charge for services rendered prior to the termination of the
investment/portfolio management agreement, which means you will incur advisory fees only in
proportion to the number of days in the quarter for which you are a client. If you have pre-paid
advisory fees that we have not yet earned, you will receive a prorated refund of those fees.
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The custodian delivers an account statement to the client at least quarterly, but generally monthly,
showing all disbursements, including advisory fees, deducted from the account. These statements are
delivered by electronic or paper methods based upon the client’s specification. Clients who elect paper
statements may be charged more by the custodian for transaction charges. The client is encouraged to
review all account statements for accuracy.
a. Fees for Mutual Fund Strategy
Fees for MRPI’s Mutual Fund Strategy (“MFS”), as defined in Sections 4 above and 8 below, will be
assessed an annual fee of 1.00% of a client’s assets under management invested in MFS that can be
discounted to 0.20% at MRPI’s sole discretion depending on both the size of the account and other
factors. This is available as a flat fee or tiered fee. Note that the existence of two different fee
structures creates a conflict of interest as we have an incentive to place client accounts into the fee
structure that result in greater fees paid to MRPI. We respond to this conflict through disclosure to
clients and our policies and procedures, which require us to act in a client’s best interest.
MRPI typically includes mutual funds from various sponsors, who also manage the funds. In such
instances, MRPI’s fee attributable to client assets invested in a given fund will be calculated by the fund
for each quarterly period ending the last business day of February, May, August and November. MRPI’s
fees shall be calculated by MFS based on (i) the average daily net asset value of client assets invested in
fund shares during the quarter; (ii) the number of days in the quarter; and (iii) the applicable fee rate
divided by the number of days in the year. MRPI’s fees shall be paid directly by the fund to us within
thirty (30) days following the end of the quarter for which such fees are payable.
a. Sub-advisory Arrangement and Fees
Sub-advisory agreements are evidenced in writing between the referring RIA and the Firm. MRPI
provides such services for a fee, which is based upon a percentage of the assets that the referring RIA
has allocated to MRPI for investment management. While such fees will vary, they are normally less
than one percent (1%) per year of the assets under management. Dependent upon the agreement
between the parties, MRPI will either bill the referring RIA directly or submit an aggregate billing for
payment. Whether or not such fees are billed in advance or arrears, as well as whether they are based
on the value of the client’s account on the last business day of the previous calendar quarter as opposed
to an average daily balance of the account over the course of a billing period, will also depend upon the
agreement between the parties. Such billing practices will be disclosed to the client in writing prior to
assessing fees.
b. Additional Information such as Margin Accounts and Fee Changes
In order to accommodate client requests, the Firm will at times utilize margin in client accounts (please
refer to Item 8 below for detailed information regarding the risks surrounding margin). When utilizing
margin strategies as part of a client’s portfolio account, the Firm uses the “net asset value” of the
client’s margin accounts for determining fees. Thus, fees are only charged on the amount of assets in
the underlying client account, not the margin portion of the account. For example, in an account
holding $100K in equities, but $25K is attributable to margin loan, the net $75K will be included when
determining fees.
MRPI may amend its standard fee schedules at any time by giving thirty (30) days advanced written
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notice to clients. Should a client have more than one account managed by the Firm, MRPI will
aggregate the client’s accounts for the purpose of computing management fees.
MRPI reserves the right to waive or reduce any account minimums, management fee and/or
performance fee (as described below) with respect to any client, or with respect to any of the Firm’s
employees and/or family members. In addition, the Firm has clients with different fees, including lower
fees, and may negotiate fees with future advisory clients that are different than the fees discussed
herein. Some of the factors relevant to charging different fees to those fees stated herein are: account
size, the investment strategy and the nature of the relationship between the potential client and the
Firm.
1. Pension Consulting Fees
The Firm’s pension consulting fees typically range from 0.25% to 1.0% of the assets under
management of the plan. The pension consulting fees are calculated by the plan sponsor in accordance
with the written agreement between the plan client and MRPI and paid to MRPI. Fees are negotiable
and although MRPI believes its pension consulting fees are competitive, clients should be aware that
lower fees for comparable services may be available from other sources.
You may terminate the pension consulting services agreement by providing written notice to our firm.
You will incur a pro rata charge for services rendered prior to the termination of the agreement, which
means you will incur advisory fees only in proportion to the number of days in the quarter for which
you are a client. If you have pre-paid advisory fees that we have not yet earned, you will receive a
prorated refund of those fees.
2. Financial Planning Fees
MRPI offers financial planning services on a flat rate for a comprehensive written plan. Our fixed fee
is generally $2500. Annual updates are offered to comprehensive plans, generally at half of the original
fee.
Fees are due upon completion of services rendered and are negotiable.
For clients who also engage MRPI for Investment Management Services, MRPI has in the past, and
may in the future reduce or waive financial planning fees, in the Firm’s sole discretion.
You may terminate the financial planning agreement by providing written notice to our firm. You will
be responsible for a prorated fee based on services performed prior to termination of the financial
planning agreement.
3. Financial Consulting Fees
We charge an hourly fee of $250 for financial consulting services and payable as invoiced.
For our arrangement with Mutual Securities our consulting fee is charged to Mutual Securities as an
annual fee-based fee typically 0.25%/ 25 basis points or bps of the account value payable quarterly
as discussed above under investment/portfolio management services.
You may terminate the financial consulting agreement by providing written notice to our firm. If you
have pre-paid financial consulting fees that we have not yet earned, you will receive a prorated refund
of those fees. If financial consulting fees are payable in arrears, you will be responsible for a prorated
fee based on services performed prior to termination of the financial consulting agreement.
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4. Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through whom your account transactions are executed. We do not share
in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or custodian. To
fully understand the total cost you will incur, you should review all the fees charged by mutual funds,
exchange traded funds, our firm, and others. For information on our brokerage practices, please refer
to the Brokerage Practices section of this brochure.
5. Compensation for the Sale of Other Investment Products
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm. Please refer to Item 10 below for more
information.
6. Fees and Expenses of the SynthEquity ETF
This table describes the fees and expenses that you may pay if you buy and hold shares of the Fund
(“Shares”). This table and the Example below do not include the brokerage commissions that investors
may pay on their purchases and sales of Shares. Annual Fund Operating Expenses (expenses that you pay
each year as a percentage of the value of your investment)
Management Fees 0.95%
Distribution and/or Service (12b-1) Fees 0.00%
Other Expenses 0.00%
Total Annual Fund Operating Expenses 0.95%
Expense Example: This Example is intended to help you compare the cost of investing in the Fund with
the cost of investing in other funds. The Example assumes that you invest $10,000 in the Fund for the
time periods indicated and then redeem all of your Shares at the end of those periods. The Example also
assumes that your investment has a 5% return each year and that the Fund’s operating expenses remain
the same. The Example does not take into account brokerage commissions that you may pay on your
purchases and sales of Shares. Although your actual costs may be higher or lower, based on these
assumptions, your costs would be:
1 Year
$97
3 Years
$303
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Portfolio Turnover: the Fund pays transaction costs, such as commissions, when it buys and sells
securities (or “turns over” its portfolio). A higher portfolio turnover rate may indicate higher transaction
costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not
reflected in total annual fund operating expenses or in the expense example above, affect the Fund’s
performance. Because the Fund is newly organized, portfolio turnover information is not yet available.
Details will be made available in the Fund’s prospectus and at synthequityetf.com as they become
available.
7. Fees Related to Private Investments
In certain cases, MRPI may recommend or refer clients to invest in private investment opportunities that
are held outside of traditional custodial accounts. When MRPI provides ongoing monitoring and
oversight services for such investments, and with client consent, MRPI may include such assets in the
calculation of advisory fees. These fees will be based on the most recent sponsor-provided valuation or
other reasonable basis until a new valuation is obtained. Clients will receive full disclosure of any fees
charged, and such fees will only apply when a written agreement is in place acknowledging the scope of
MRPI’s ongoing advisory role.
8. IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to
our management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following
options are available, you should consider the costs and benefits of:
An employee will typically have four options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage you
to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
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needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 72.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
11. Fee Exclusions
The above fees for all of our portfolio management services are exclusive of any charges imposed by
the custodial firm who has custody of your account; including, but not limited to: (i) any
Exchange/SEC fees; (ii) certain transfer taxes; (iii) service or account charges, such as,
postage/handling fees, electronic fund and wire transfer fees, auction fees, debit balances, margin
interest, certain odd-lot differentials and mutual fund short-term redemption fees; and (iv) brokerage
and execution costs associated with securities held in your managed account. There can also be other
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fees charged to your account that are unaffiliated with our management services.
In addition, all fees paid to us for portfolio management services are separate from any fees and
expenses charged on shares by the ETF or by the investment advisor managing the ETF portfolios.
These expenses generally include management fees and various fund expense, such as administrative
fees. Redemption fees, account fees, purchase fees, contingent deferred sales charges, and other sales
load charges can occur but are the exception within managed accounts at institutional custodians. A
complete explanation of these expenses charged by the ETF is contained in the ETF’s prospectus.
You are encouraged to carefully read all offering documents and mutual fund prospectus for full
details on these fees. Note that the Firm does not charge its advisory fees against SNTH positions
held in separately managed accounts managed by MRP.
For more information on the custodial firm that we will recommend to custody your portfolio
accounts, see Item 12, “Brokerage Practices”.
Item 6: Performance-Based Fees and Side-By-Side Management
The Firm offers a performance fee arrangement with qualified clients investing in one or more of
MRPI’s Core Strategies. A qualified client is defined by Rule 205-3, generally a client with either (1) a
minimum of $1,100,000 invested with the Firm, or (2) a minimum net worth, exclusive of home equity,
of $2,200,000, as adjusted for inflation per the Rule. Such fees are subject to individualized negotiation
with each such client. The Firm will structure any performance fee arrangement subject to Section
205(a)(1) of the Advisers Act in accordance with the available exemptions thereunder, including the
exemption set forth in Rule 205-3. In measuring clients' assets for the calculation of performance fees,
the Firm shall include realized and unrealized capital gains and losses. Fees are contingent on “Net
Account Growth,” so unless the account balance increases from a prior “high-water mark,” the
performance fees are waived. MRPI does not aggregate account values for purposes of determining the
high-water mark. Fees are calculated monthly in arrears and are due on the first day of the following
calendar month. The initial account balance will always be zero with the initial high-water mark
established by adding Client’s contributions and transfers (as of the day in which such
contributions/transfers are received). Thereafter, a new high-water mark is established whenever the
account value (adjusted dollar for dollar on contributions and/or prorated for redemptions) on the last
business day of the month is higher than the previous high-water mark. The Firm fees and trading costs
will reduce the account value, but not the high-water mark.
The Firm will obtain the client’s written authorization to directly debit performance-based fees from
the client’s account through the custodian. The Firm will send fee information to the client’s custodian
and a Fee Statement to the client showing the amount of the fee, the value of the client’s assets on
which the fee was based, and the specific manner in which the fee was calculated. It is the client’s
responsibility to verify the accuracy of the fee calculation and to understand that the custodian will not
determine whether the fee is properly calculated. The custodian will send to the client a statement, at
least quarterly, but generally monthly, indicating all amounts disbursed from the account during the
period including the amount of the advisory fees paid directly to the Firm.
In charging performance fees to client accounts, there exists a conflict as the Firm will receive greater
fees from client accounts having a performance-based compensation structure than from those
accounts where the Firm only charges a fee unrelated to performance (e.g., an asset-based fee). As a
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result, the Firm has an incentive to direct the best investment ideas to, or to allocate or sequence trades
in favor of, the account that pays a performance fee. The Firm’s side-by-side management of accounts
that are charged an asset-based fee and accounts that are charged a performance-based fee is governed
by the Firm’s internal policies and procedures and Code of Ethics (see Item 11, below), which are
designed and implemented to ensure that all clients are treated fairly and equitably, and to prevent the
conflicts described above from influencing the allocation of investment opportunities among clients.
Performance-based fee structures also create an incentive for the Firm to over-value certain assets held
by clients. To address this conflict, the Firm has adopted policies designed to promote fair, accurate
and current valuations of securities and portfolios. The Firm utilizes, to the fullest extent possible, the
most recent prices reported by the largest securities exchange on which such securities are traded
and/or qualified custodians for timely valuation information for advisory client securities and
portfolios.
Item 7: Types of Clients
MRPI provides portfolio management services to individuals, high net worth individuals, corporate
pension and profit-sharing plans, foundations, trusts, and U.S. corporations, as well as other investment
advisers.
MRPI normally requires a minimum of $250,000 to establish a new advisory account; however, the
minimum has been in the past and may be in the future, reduced or waived entirely at the sole
discretion of the Firm.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
The Firm assists clients to determine appropriate MRPI Core Strategies, which are selected based on
their overall investment objectives and needs. No assumption can be made that any particular strategy
will provide better returns than other investment strategies. Before participating in any program or
investing in any asset class, clients should discuss their tolerance for risk with their IARs and carefully
consider the risks associated with the investment strategy by reviewing any applicable prospectus,
offering memorandum or disclosure brochure prepared by the issuing company for the underlying
investments. Equity securities markets experience varying degrees of volatility. Investing in securities
involves risk of loss that clients should be prepared to bear. Short term trading strategies may impact
performance when transaction costs are incurred.
A. Core Strategies
The following “Core Strategies” may be employed at any time, on a discretionary basis, exclusively or in
combination within client accounts based on client objectives:
1.
Measured Risk Portfolios Strategy (“MRP Strategy”)
A majority of the MRP Strategy investments are in short duration, low volatility fixed income (bonds,
ETFs, and money market funds) with a small (generally under 10%) allocation to purchased call
options on the S&P 500 Index. The use of options allows a relatively small amount of capital to
control a larger amount of notional market exposure, similar to the way that a $100K down payment
on a home can purchase $500K of property. If the property rises in value, 100% of the gain is retained
by the homeowner. And if the property declines, losses as a percentage of the down payment are
amplified. Options have an equity component that is the difference between the underlying security
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value and the strike price of the option. In addition, the option has a time value component that will
erode to zero at expiration of the contract. The Firm attempts to balance the cost of the time value
erosion against the hedged defense options can provide to arrive at a better risk adjusted return than a
direct investment in the market. The MRP Strategy is designed to experience positive returns in a
rapidly rising market, while providing limited downside defense in a rapidly declining market. However,
the strategy may perform relatively worse in a flat or slowly declining market than other available
strategies. In a declining market, losses may be exaggerated until the index drops below the strike price
of the option. It is highly probably that in a declining market, 100% of the option allocation will lose
100% of its value. In a rising market, the call options are rolled up to higher strikes to continually limit
the amount of downside risk to the portfolio. In a rising market this can cause frequent trading that
could generate significant short term trading profits and transaction costs. The majority of the
portfolio is allocated to fixed income with a goal of earning a modest rate of return while preserving
capital. Investors in the MRP Strategy should be seeking a hedged growth objective with significantly
reduced downside risk relative to the broad US equity market.
Within the MPR Strategy there exist three asset allocation strategies: lite, core, and growth. The
difference between the allocations rests on the percentage of client assets allocated to the option
component. The lite model has 25% less option exposure, while the growth model has 25% more
option exposure with core as the baseline allocation. The allocation for a particular client will depend
upon the client’s overall investment objectives, goals and risk tolerance and may be customized.
2. MRP SynthEquity ETF
MRP currently offers the MRP SynthEquity ETF to clients. The Fund is an actively managed exchange-
traded fund (ETF) that seeks to achieve its investment objective through a combination of options
(“Options Strategy”) and U.S. Treasuries (“Treasury Strategy”). The Fund primarily seeks capital
appreciation by investing in options contracts on the S&P 500 Index (the “Index”) which are considered
synthetic holdings of the Index. The Fund’s Options Strategy aims to capture equity market appreciation
by providing synthetic long exposure to the Index. In addition to its synthetic equity exposure, the Fund
allocates to U.S. Treasury securities primarily for principal protection. Together, these strategies are
designed to balance equity market participation with risk mitigation, establishing a “floor” that seeks to
limit significant market losses, generally targeting a maximum loss of approximately 15% per one-year
rolling period.
The Fund’s sub-adviser, Measured Risk Portfolios, Inc. (the “Sub-Adviser”), anticipates that, in rising
markets, the value of its options will increase, allowing the Fund to sell them at a profit. The Sub-Adviser
may then reallocate all or a portion of any such profits into the Fund’s Treasury securities allocation in an
effort to protect gains from potential future declines in the Index.
The Fund’s principal investment strategies seek to provide a “floor” against significant market losses,
generally targeting a maximum loss of approximately 15% one-year rolling period. However, actual losses
during a year may vary based on market conditions and the composition of the Fund’s options portfolio.
While the Fund aims to limit losses to approximately 15% by the end of each rolling one year, there is no
guarantee that it will achieve this target.
Additionally, if the markets experience only slight declines, the Fund may experience losses that exceed
the markets’ declines. Conversely, in rising markets, the Fund’s overall performance may lag in relation to
the Index due to its limited equity exposure and significant allocation to U.S. Treasury securities.
There is no minimum investment requirement for the ETF. Note that a conflict of interest exists as an
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incentive exists to recommend this affiliated ETF over other ETFs available. This conflict is mitigated by
the Firm not assessing its advisory fee against positions of this ETF held in client accounts.
3. Consumer Linked Income Portfolio (“CLIP”)
CLIP attempts to generate rising income over time by investing primarily in consumer staples equities
that have raised their cash dividend over time. Secondary income may be generated from fixed income
investments as well as covered call and cash secured put option writing. The primary objective of the
portfolio is to generate rising dividend income that can be distributed without liquidating principal over
time. CLIP does not typically employ any hedging techniques and is concentrated in the consumer
staples sector of the market. Investors in CLIP should be primarily concerned with growing income
and less concerned with principal protection.
Within CLIP there exist two asset allocation strategies: Moderate and Core. CLIP Core typically holds
little or no Fixed Income investments other than money market funds. Fixed income investments are
added to Core holdings up to about 25% of assets to reduce volatility in the Moderate allocation. The
allocation for a particular client will depend upon the client’s overall investment objectives, goals and
risk tolerance.
B. Mutual Fund Strategy
MRPI manages a balanced Mutual Fund Strategy (“MFS”) for client accounts that are too small for the
Core Strategies stated above, or as otherwise dictated by the client’s investment goals and objectives.
MFS consists of a core group of funds with a longer time horizon, complimented by smaller allocations
to style, and seeks targeted exposures and diversification by investing in mutual funds and ETFs which
may include: global equities (growth, value, eclectic, small, mid and large cap); global bonds
(government and corporate, ordinary notes and bonds) and U.S. stocks and bonds. The strategy’s
funds are chosen using the following criteria: past performance relative to its peer group, investment
style and discipline, quality of fund management, and correlation with existing holdings.
C. Risks Associated with MRPI’s Investment Strategies
The following describes common characteristics of risk associated with specific types of investments
that are utilized in our offered investment strategies.
▪ Options: An option is a contract to buy or sell a specific financial product officially known
15
as the option's underlying instrument or underlying interest. For equity options, the
underlying instrument is a stock, exchange-traded fund (ETF), or similar product. The
contract itself is very precise. It establishes a specific price, called the strike price, at which the
contract may be exercised, or acted on. It also has an expiration date. When an option expires,
it no longer has value and no longer exists. Options come in two varieties, calls and puts, and
you can buy or sell either type. Call contracts will expire worthless if the underlying security
closes below the strike price on expiration. Put contracts will expire worthless if the
underlying security closes above the strike price on expiration. Selling a covered call may limit
the upside if the underlying security closes above the strike price on expiration. Special tax
rules may apply, depending on the outcome. Prior to buying or selling an option, a person
must read Characteristics and Risks of Standardized Options. Copies of this document may
be obtained from us, from any exchange on which options are traded, on the web at
http://www.optionsclearing.com/components/docs/riskstoc.pdf or by contacting The
Options Clearing Corporation, One North Wacker Dr., Suite 500, Chicago, IL 60606 (1-888-
678-4667). In no event will the Firm engage in “naked” option writing, which is the most
speculative form of trading.
In order to trade options in accounts, a client must obtain margin approval for their account. Please
note that using margin is not suitable for all investors; the use of margin increases leverage in a client’s
account and therefore increases overall risk.
All of the Firm’s investment strategies can employ one or more of the following strategies:
▪ Bond plus Call. The bond plus call strategy attempts to mimic the behavior of a structured
note or equity indexed annuity. By pairing a short duration bond (one year, for example) with
an at the money LEAP option on an equity underlying (ETF or index, for example), the risk of
loss is primarily limited to the bond issuer’s ability to repay principal and interest at maturity
over a relatively short period, and the expiration of the LEAP contract for zero value. Changes
in interest rates during the bond holding period could cause the value of the bond to fall below
what was invested resulting is a loss if sold prior to maturity. Potential return is unlimited due
to the LEAP option ability to capture upside movement in the equity underlying over the term
of the LEAP. Risk of loss can be increased or decreased depending on the percentage ofClient
account allocated to LEAP options. Fixed income mutual funds or bond ETFs may be used in
lieu of individual bonds.
▪ Protective Collar. This strategy utilizes the purchase of put option contracts to provide a
protective floor in the event that the selected underlying securities fall below a specified strike
price during the term of the put. To offset all or a percentage of the cost of this protection,
covered call writing is employed on less than 100% of the equity holdings in the portfolio. The
protective puts will provide little to no protection if the value of the underlying merely falls to
or near the strike price and the covered call will significantly reduce the potential return,
especially in rapidly rising markets.
▪ Cash Covered Put. The cash covered put strategy generates income by selling (writing) put
options at or near the market value of the underlying stock or ETF position. Downside may be
mitigated by simultaneously purchasing a put on the same underlying with a strike below the
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sold put. This strategy will result in frequent trading and the recognition of taxable short-term
gains and losses and is generally more suitable for qualified, tax deferred accounts.
▪ Call and Put Spreads. Spreads allow an investor to define, within precise levels, the risk and
reward of a certain market movement. Writing (selling) a call spread can generate income on an
existing position, forgo a specified amount of gain and then resume the gain at a higher price.
Writing a put spread can generate income on a position you want to own but offload a portion
of the risk if the security falls too far. Buying a call or put spread can reduce the cost of
speculation on the direction of a security but will also limit the overall return if successful.
▪ Margin: When purchasing securities, the securities may be paid for in full, or it is possible to
borrow part of the purchase price from the client’s account custodian or clearing firm. If
borrowing funds in connection with the client account, the client will be required to open a
margin account, which will be carried by the clearing firm. The securities purchased in such an
account are the clearing firm’s collateral for its loan to the client. If those securities in a margin
account decline in value, the value of the collateral supporting this loan also declines, and as a
result, the brokerage firm is required to take action in order to maintain the necessary level of
equity in the account. The brokerage firm may issue a margin call and/or sell other assets in
your account. It is important that each client fully understand the risks involved in trading
securities on margin, which are applicable to any margin account that clients maintain. These
risks include the following: (i) the client can lose more funds than deposited in the margin
account; (ii) the account custodian or clearing firm can force the sale of securities orother
assets in the account; (iii) the account custodian or clearing firm can sell the client’s securities or
other assets without contacting the client; (iv) the client is not entitled to choose which
securities or other assets in the margin account may be liquidated or sold to meet a margin call;
(v) the account custodian or clearing firm may move securities held in a cash account to the
margin account and pledge the transferred securities; (vi) the account custodian or clearing firm
can increase its “house” maintenance margin requirements at any time and they are not required
to provide the client advance written notice; and/or (vii) the client is not entitled to an
extension of time on a margin call.
▪ ETFs: Exchange-Traded Funds (ETFs), like stocks and index funds, can carry a significant
amount of market risk. The innate appeal of an ETF is that is represents many assets or
companies, like an indexed mutual fund, but unlike a mutual fund that prices Net Asset Value
on a daily basis, ETFs can be traded at any time during trading hours, like a stock. In addition,
some ETFs can be protected using listed Options, and generate income from writing covered
call options. Special note on “geared” or “levered” ETFs: Certain products may be
employed in all portfolios that involve geared, levered or inverse direction to a related security
or benchmark. These securities are typically used over short periods of time but they may be
held for longer periods in certain circumstances. Because these securities have daily resets and
compound, the effect of volatile markets may pronounce losses, especially over time. Investing
in ETFs involves volatility and risk of losses that clients should be prepared towithstand.
▪ ETNs: Exchange Traded Notes (ETNs) are senior, unsecured debt securities issued by an
underwriting bank. Similar to other debt securities, ETNs have a maturity date and are backed
only by the credit of the issuer. ETNs are designed to provide investors access to the returns of
various market benchmarks. The returns of ETNs are usually linked to the performance of a
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market benchmark or strategy, less fees. When a client buys an ETN, the underwriting bank
promises to pay the amount reflected in the index, minus fees upon maturity. Thus ETN has an
additional risk compared to an ETF, upon any reduction of credit ratings or if the underwriting
bank goes bankrupt, the value of the ETN may be eroded or lostentirely.
▪ Fixed Income Securities: Fixed income investments tend to be more conservative than
stocks however, clients should be aware that bonds and bond funds do carry some degree of
risk including but not limited to interest rate, credit, inflation, pre-payment and reinvestment
risks.
▪ Stocks: Stock investing carries substantial risks. The business itself might suffer from poor
management. The industry could suffer a setback or become obsolete. Other investors may
push the price beyond “reasonable” levels. There can be no assurance that the value of the
stock will appreciate over time and could lose 100% of itsvalue.
▪ MLPs: Master Limited Partnerships (MLPs) are a limited partnership with ownership units
that may be traded on an exchange. A limited partnership consists of a general partner, who
manages the venture, and limited partners, who simply provide capital. A master limited
partnership allows limited partners to buy and sell units of the venture as if they were shares in
a publicly-traded company. Limited partners often receive cash distributions, which are similar
to dividends, on a regular basis. This business form combines the tax advantages of a
partnership, which does not pay tax on its profit, with the liquidity of a publicly-traded
company. The tax reporting requirements of an MLP may delay your ability to file your tax
return early. It is also called a publicly traded partnership.
▪ Mutual Funds: The risk of owning a mutual fund generally reflects the risks of owning the
underlying securities the mutual fund holds. Each mutual fund has different risks and rewards.
Generally the higher the potential return, the higher the risk of loss. Further, when investingin
a mutual fund, clients will bear additional expenses based on their pro rata share of the mutual
fund’s operating expenses, including the potential duplication of management fees. Clients will
also incur brokerage costs when purchasing mutual funds and may have to pay taxes oncapital
gains distributions received even if the fund goes on to perform poorly after the investor
bought shares. Details of a particular mutual fund are available in the prospectus available from
the issuer.
▪ Private Placements, Hedge Funds, and Other Alternative Assets: Investments in
alternative assets, such as hedge funds and other private investment funds often are: (i)
highly speculative and involve investments in complex instruments and structures
including derivatives and structured products; (ii) illiquid with limited withdrawal or
redemption rights; (iii) leveraged; (iv) subject to significant volatility; (v) subject to long
holding periods; (vi) less transparent than public investments; (vii) subject to significant
restrictions on transfers; (viii) affected by complex tax considerations; and (ix) in the case
of private equity funds, affected by capital call default risk. In addition to the above,
investors in these strategies will be subject to fees and expenses which will reduce profits
or increase losses.
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▪ Money Market Funds: Although Money Market Funds have relatively low risks, the NAV
may fall below $1.00 if the fund performs poorly therefore losses are possible. Details are
available in the prospectus available from the issuer.
Some additional investment risks applicable to investing in securities that a client should be aware of
include, but are not limited, to the following:
▪ Market Risk: The price of a stock, bond, mutual fund or other security can drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances.
▪ Foreign Risk: Investments in overseas markets (international securities) pose special risks,
including currency fluctuation and political risks, and such investments can be morevolatile
than that of a U.S. only investment. The risks are generally intensified for investments in
emerging markets.
▪ Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed
income securities.
▪ Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a
lengthy process, before they can generate a profit. They carry a higher risk of profitability than
an electric company, which generates its income from a steady stream of customers who buy
electricity no matter what the economic environment is like.
▪ Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardizedproduct.
▪ Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times
and bad. During periods of financial stress, the inability to meet loan obligations may
result in bankruptcy and/or a declining market value.
Although the Firm attempts to mitigate losses, investing in securities involves risk to principal
that clients should be prepared to bear.
Item 9: Disciplinary Information
The Firm does not have any legal or disciplinary events to report.
Item 10: Other Financial Industry Activities and Affiliations
In addition to being a registered investment adviser, MRPI is an insurance agency, licensed with the
State of California (#0D73857) and doing insurance business under the DBA of Kingsroad Financial &
Insurance Services. Certain associated persons of the Firm are also licensed insurance agents and
19
provide insurance recommendations to MRPI clients, when deemed appropriate.
Our advisory services are separate and distinct from the compensation paid for insurance services.
Insurance activities are otherwise regulated by the relevant regulatory authorities and must comply
with their rules.
Such other financial industry activities present a conflict of interest for us because we have a financial
incentive to recommend those services. While we believe that compensation charged by out insurance
activities is competitive, such compensation may be higher than fees charged by other firms providing
the same or similar services. You are under no obligation to use services we recommend and may
obtain comparable services and/or lower fees through other firms.
A. Insurance License
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
Item 11: Code of Ethics
A. Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required to
report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
A. Personal Trading
MRPI anticipates that, in appropriate circumstances, consistent with clients’ investment objectives, it
will cause accounts over which the Firm has management authority to effect, and will recommend to
investment advisory clients or prospective clients, the purchase or sale of securities in which the
Firm, its affiliates and/or clients, directly or indirectly, have a position of interest. The Firm’s
employees and persons associated with the Firm are required to follow the Firm’s Code of Ethics.
Subject to satisfying this policy and applicable laws, officers, directors and employees of the Firm and
20
its affiliates trade for their own accounts from time to time in securities which are recommended to
and/or purchased for the Firm’s clients. The Code of Ethics is designed to assure that the personal
securities transactions, activities and interests of the employees of the Firm will not interfere with (i)
making decisions in the best interest of advisory clients and (ii) implementing such decisions while, at
the same time, allowing employees to invest for their own accounts. Under the Code certain classes of
securities have been designated as exempt transactions, based upon a determination that these would
materially not interfere with the best interest of the Firm’s clients. In addition, the Code requires pre-
clearance of certain transactions, and restricts trading in close proximity to client trading activity.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to invest in
the same securities as clients, there is a possibility that employees might benefit from market activity
by a client in a security held by an employee. Employee trading is monitored under the Code of
Ethics, and to reasonably prevent conflicts of interest between the Firm and its clients.
B. Participation or Interest in Client Transactions
It is the Firm’s policy that the firm will not affect any principal transactions or agency cross
transactions on behalf of client accounts. Principal transactions occur where an adviser, acting as
principal for its own account, buys securities from or sells securities to any advisory client. Agency
cross transactions occur where a person acts as an investment adviser in relation to a transaction in
which the adviser, or an affiliate of the adviser, acts as broker for both the advisory client and for
another person on the other side of the transaction.
Item 12: Brokerage Practices
We will recommend that clients establish brokerage accounts with Charles Schwab & Co., Inc.
("Schwab”) or International Brokers (“IB”) to maintain custody of clients' assets and to effect trades
for their accounts. We are not affiliated with these, or any other firm that we may recommended to
you for custodial services. Clients are advised that there may be transaction charges involved when
purchasing or selling securities. Our firm does not share in any portion of the brokerage
fees/transaction charges imposed by a custodian, or other brokerage firms for custodial services.
Additionally, the commission/transaction fees charged by these firms may be higher or lower than
those charged by other broker- dealer/custodians.
The research products and services that we may receive from brokerage firms (e.g. Schwab IB) may
include financial publications, information about particular companies and industries, research
software, and other products or services that provide lawful and appropriate assistance to our firm in
the performance of our investment decision-making responsibilities. Such research products and
services are provided to all investment advisers who utilize the custodian and are not considered to
be paid for with soft dollars. However, the commissions charged by a particular broker for a
particular transaction, or set of transactions, may be greater than the amounts another broker who
did not provide research services or products might charge.
A. Charles Schwab & Co., Inc.
We participate in the institutional advisor program (the "Program") offered by Schwab. Schwab is a
division of Schwab Inc., member FINRA/SIPC ("Schwab "), an unaffiliated SEC-registered broker-
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dealer and FINRA member. Schwab offers to independent investment advisors services which include
custody of securities, trade execution, clearance and settlement of transactions. We receive some
benefits from Schwab through our participation in the Program.
As disclosed above, we participate in Schwab's institutional customer program and we may recommend
Schwab to you for custody and brokerage services. There is no direct link between our participation in
the Program and the investment advice we give you, although we receive economic benefits through
our participation in the Program that are typically not available to Schwab retail investors. These
benefits include the following products and services (provided without cost or at a discount): receipt of
duplicate Client statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving our participants; access to block trading (which provides the ability to
aggregate securities transactions for execution and then allocate the appropriate shares to your
accounts); the ability to have advisory fees deducted directly from your accounts; access to an
electronic communications network for order entry and account information; access to mutual funds
with no transaction fees and to certain institutional money managers; and discounts on compliance,
marketing, research, technology, and practice management products or services provided to us by third
party vendors. Schwab may also have paid for business consulting and professional services received
by our related persons. Some of the products and services made available by Schwab through the
Program may benefit us but may not benefit your accounts. These products or services may assist us in
managing and administering your accounts, including accounts not maintained at Schwab. Other
services made available by Schwab are intended to help us manage and further develop our business
enterprise. The benefits received by us or our personnel through participation in the Program do not
depend on the amount of brokerage transactions directed to Schwab. As part of our fiduciary duties to
you, we endeavor at all times to put your interests first. You should be aware, however, that the receipt
of economic benefits by us or our related persons in and of itself creates a conflict of interest and may
indirectly influence our choice of Schwab for custody and brokerage services.
While you are free to choose any broker-dealer or other service provider, we recommend that you
establish an account with a brokerage firm with which we have an existing relationship. We believe
that Schwab provides quality execution services at competitive prices. Price is not the sole factor we
consider in evaluating best execution. In establishing the reasonableness of the fees charged by
Schwab, we have compared Schwab with other brokerage service providers with respect a number of
factors, including the fees charged by the broker for custodial and trade-execution services, the relative
breadth of securities that can be traded on the broker's trading platform the frequency, nature and
quality of reports that the broker provides to our clients regarding the performance of their portfolio,
and the customer service provided by the broker to our firm and to our clients. The value of products,
research or services other than custodial and trade execution services are not factors in establishing the
reasonableness of the brokerage fees charged by Schwab. Associated persons of our firm may, from
time to time, attend conferences offered by various vendors and/or wholesalers. These conferences
may be available to our Associated Persons at a discounted rate or no cost. The Firm also serves on
the Schwab Trading Panel (“Panel”). The Panel consists of approximately ten independent registered
investment advisers that advise Charles Schwab & Co., Inc. (“Schwab”) on issues relevant to the
independent adviser and their experience with Schwab’s trading platform. The Panel meets in person
once a year. Investment advisers are appointed to serve on the Panel for a one- year term by Schwab
trading, sales, service and senior management. At times, Panel members are provided confidential
information about Schwab initiatives. Panel members are required to sign a confidentiality agreement.
Schwab does not compensate Panel members. However, Schwab will usually pay or reimburse the
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Firm for the travel, lodging and meal expenses the Firm incurs in attending Panel meetings. The
benefits received by the Firm or our personnel by serving on the Panel do not depend on the amount
of brokerage transactions directed to Schwab. Clients should be aware, however, that the receipt of
economic benefits by the Firm or our related persons in and of itself creates a conflict of interest and
can indirectly influence the Firm’s recommendation of Schwab for custody and brokerage services.
B. Research and Other Soft Dollar Benefits
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We do not participate in any soft dollar arrangements.
C. Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
D. Directed Brokerage
The Firm’s policy is to not permit a client to direct trades to a particular broker-dealer (client “directed
brokerage”). However, the Firm may, at its sole discretion, allow such directed brokerage in limited
situations based upon the client’s circumstances. When this is the case, clients should be aware that
MRPI will not seek better execution and transactions for the directed brokerage accounts and will
generally be placed for execution after the execution of portfolio transactions in other client accounts
where the Firm has full trade placement discretion. This means clients with directed brokerage
arrangements may or may not receive best execution and may pay higher brokerage commissions
because the Firm is not able to aggregate orders to reduce transaction costs or otherwise negotiate
commissions and may also receive less favorable prices and execution. As a result, the Firm cannot
provide assurances that best execution can be obtained in client accounts where the Firm is instructed
to direct trades.
E. Trade Aggregation and Allocation
Transactions for each client will be affected independently, unless the Firm decides to purchase or sell
the same securities for several clients at approximately the same time in order to price the transactions
equally for all clients. The Firm performs investment management services for various clients, some of
which will have similar investment objectives. The Firm will aggregate sale and purchase orders with
other client accounts and proprietary (employee) accounts that have similar orders being made at the
same time, if in the Firm’s judgment such aggregation is reasonably likely to result in an overall economic
benefit to the affected accounts. Such benefit usually includes better transaction prices.
If all aggregate orders do not fill at the same price, transactions will generally be averaged as to price
and allocated among participating accounts pro rata to the purchase and sale orders placed for each
participating account on any given day. If such orders cannot be fully executed under prevailing market
conditions, the Firm will allocate the securities traded among participating accounts and each similar
order in a manner which it considers equitable, taking into consideration, among other things, the size
of the orders placed, the relative cash positions of each account, the investment objectives of the
accounts, and liquidity of the security. Often this includes MRPI creating a new target allocation
percentage and reducing that amount until such level that all shares in the partial fill are allocated. If
this reduction does not zero out the allocation due to rounding or minimum trade quantity, the excess
will either be sold/closed or taken into inventory to be sold/closed by the Firm at a later date. Either
one account will receive the full partial amount, if the requested amount is lower or the same, or a
number of accounts (one more account than can be completely filled with the partial amount) will
receive a pro-rata allocation based on the amounts initially ordered by each of the participating
accounts. Accounts will become eligible for receipt of partial amounts on a rotating basis, based on the
client number and the last account that received partial amounts. For example, if MRPI wanted a
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group of clients to get a 10% allocation to “xyz” security, and this resulted in 1500 contracts of a
certain option, and MRPI is only able to purchase 1408 at the price the Firm established to be feasible,
then MRPI will start to reduce the allocation percentage to clients from 10% to 9.5%, etc. until the
allocation total from that group matches 1408. In doing so, MRPI may start to entirely drop certain
clients from the batched trade who may have only had an allocation of 1 option contract, as fractional
contracts are not possible. In other circumstances, MRPI may have set a trade value of $1000 as a
minimum screen for inclusion in the initial allocation. If the Firm doesn’t get a complete fill, then
smaller client accounts may not receive any allocation if they fall below the $1000 screen as a result.
Item 13: Review of Accounts
A. Investment/Portfolio Management Account Reviews
Accounts are monitored on an ongoing basis with formal account reviews conducted at least annually.
Additional reviews may be conducted based on various circumstances, including, but not limited to:
security specific events, and/or,
▪ contributions and withdrawals,
▪ year-end tax planning,
▪ market moving events,
▪
▪ changes in your risk/return objectives.
Brokerage statements are generated monthly to include confirmations following each brokerage
account transaction. These statements are prepared and sent directly from the account custodian and
list the account positions, activity in the account over the covered period, and other related
information.
B. Pension Consulting Account Reviews
We will review investment options, plan expenses, and benchmarks with the plan sponsor. Costs and
performance are weighed against service and support features to arrive at a recommendation for
changes and/or investment updates within the plan.
C. Financial Plan Reviews
Financial plans are reviewed periodically, depending on the arrangements made with you at the
inception of your advisory relationship Generally, we will contact you annually to determine whether
any updates may be needed based on changes in your circumstances.
Changed circumstances may include, but are not limited to, marriage, divorce, birth, death, inheritance,
lawsuit, retirement, job loss, and/or disability, among others. Where warranted, we will provide you
with updates to the financial plan in conjunction with the review. Such reviews and updates may be
subject to our then current hourly rate. We recommend meeting with you at least annually to review
and update your plan if needed. Additional reviews will be conducted upon your request.
Item 14: Client Referrals and Other Compensation
The Firm currently pays referral/solicitation fees to various broker/dealers, independent investment
advisers, and individuals (“Promoters”) for clients who are referred to the Firm. All such agreements
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are in writing and comply with the applicable state and federal regulations. When a referred client is
introduced to the Firm by a Promoter, the Firm will pay the Promoter a fee in accordance with the
applicable federal and state securities law requirements. While the specific terms of each agreement
may differ, generally, the compensation will be based upon a varying percentage of the fees paid to the
Firm by such referred clients until the account is closed by written authorization from the client. Any
such fee shall be paid solely from the Firm’s investment management fee and shall not result in any
additional charge to the client. The Firm only conducts business with registered Promoters or
Promoters that are not required to be registered because they are exempt from registration
requirements.
From time to time the Firm hosts client events where prospective clients are introduced to the Firm by
existing clients and/or third parties. While no payments are made for these referrals directly, the Firm
does incur the costs of hosting such events. These events are typically open to all current clients who
are physically and geographically able to attend.
The Firm receives flat sponsorship fee payments from vendors and custodians in exchange for
presenting at Firm-sponsored events. Through this sponsorship fee, fund companies, product carriers,
and custodians directly pay for expenses of these meetings. These payments could potentiallyinfluence
the Firm or its representatives to make investment recommendations of the entities that paid expenses
for and presented at these Firm-sponsored events.
As previously disclosed, persons providing investment advice on behalf of our firm are licensed
insurance agents. For information on the conflicts of interest this presents, and how we address these
conflicts, refer to the Fees and Compensation section above as well as the Other Financial Industry Activities
and Affiliations section relating to conflicts of interest involving the insurance arm of our business,
D.B.A., Kingsroad Financial & Insurance Services.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we may
receive resulting from our relationship with your account custodian.
Item 15: Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees when you specifically authorize us to do so. We do not have physical
custody of any of your funds and/or securities. Your funds and securities will be held with a bank,
broker-dealer, or other independent, qualified custodian. You will receive account statements from the
independent, qualified custodian(s) holding your funds and securities at least quarterly. The account
statements from your custodian(s) will indicate the amount of our advisory fees deducted from your
account(s) each billing period. You should carefully review account statements for accuracy.
If you have a question regarding your account statement, or if you did not receive a statement from your
custodian, please contact us immediately at the telephone number on the cover page of this brochure.
A. Standing Letter of Authorization or SLOA
Our firm, or persons associated with our firm, may effect wire transfers, such as certain ACH
(Automated Clearing House) and Journal transfers, from client accounts to one or more third parties
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designated, in writing, by the client without obtaining written client consent for each separate, individual
transaction, as long as the client has provided us with written authorization to do so. Such written
authorization is known as a Standing Letter of Authorization or SLOA. An adviser with authority to
conduct such third-party wire transfers has access to the client's assets, and therefore has custody of the
client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third
party’s name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule
or from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at
the same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and
an annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16: Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement, and the appropriate trading authorization forms.
If you enter into a discretionary arrangement, you must grant our firm discretion over the selection and
amount of securities to be purchased or sold for your account(s) without obtaining your consent or
approval prior to each transaction. You may specify investment objectives, guidelines, and/or impose
certain conditions or investment parameters for your account(s). For example, you may specify that the
investment in any particular stock or industry should not exceed specified percentages of the value of
the portfolio and/or restrictions or prohibitions of transactions in the securities of a specific industry
or security. Refer to the Advisory Business section in this brochure for more information on our
discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to
the execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17: Voting Client Securities
Without exception, we will not vote proxies on behalf of your advisory accounts. At your request, we
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may offer you advice regarding corporate actions and the exercise of your proxy voting rights. If you
own shares of applicable securities, you are responsible for exercising your right to vote as a
shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18: Financial Information
Investment Advisers are required to provide you with certain financial information or disclosures about
the firm’s financial condition. MRPI has no financial commitment that impairs its ability to meet
contractual and fiduciary commitments to clients and has not been the subject of a bankruptcy
proceeding. Further, the Firm does not require or solicit payment of fees in excess of $1,200 per client
more than six months in advance of services rendered and therefore is not required to include a
financial statement.
Item 19 Additional Information
A. Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants, consultants,
and attorneys.
We restrict internal access to nonpublic personal information about you to employees who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your request,
or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement
with our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an
annual basis. Please contact our main office at the telephone number on the cover page of this
brochure if you have any questions regarding this policy.
B. Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
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it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error correction results in a profit and you were eligible to participate in the trade, you will keep
the profit. If the trade error correction was due to an ineligible trade, such as a short sale or option
spread for which your account was not approved, the profit will be removed to our trade error account
and the proceeds donated to charity. In no event will our firm benefit from a trade error correction.
A. Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
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