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Item 1 – Cover Page
Appendix – 1 Wrap Fee Program Brochure
Elite Retirement Planning, LLC
Doing Business As: Merkle Retirement Planning (“MRP”)
CRD No. 297942
1860 SE Princeton Drive Grimes, IA 50111
(515) 278-4110
merkleretirementplanning.com
March 18, 2026
This Form ADV Part 2A, Appendix 1 (“Wrap Fee Program Brochure”) provides information about the qualifications
and business practices of Elite Retirement Planning, LLC doing business as Merkle Retirement Planning (“MRP” or
the “Firm”) in connection with its wrap fee program.
This Wrap Fee Program Brochure should be read in conjunction with the Firm’s Form ADV Part 2A Disclosure
Brochure, which provides additional information about the Firm’s advisory services, fees, and business practices.
If you did not receive a copy of the Firm’s Disclosure Brochure or have any questions about the contents of this
Wrap Fee Program Brochure or the Disclosure Brochure, please contact us at (515) 278-4110 or by email at
compliance@merkleteam.com.
The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority. Registration as an investment adviser does not imply any
specific level of skill or training.
Additional information about Elite Retirement Planning, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov by searching for the Firm’s name or CRD number 297942.
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Item 2 – Material Changes
Since the previous annual amendment, Merkle Retirement Planning (“MRP” or the “Firm”) has updated this Wrap
Fee Program Brochure to align with enhancements to the Firm’s Disclosure Brochure (Form ADV Part 2A).
These updates include revisions to the description of advisory services, including the use of internally developed
model portfolios and third-party investment strategies implemented through the Firm’s platform provider, AE
Wealth Management, LLC (“AEWM”), as well as clarifications regarding the Firm’s wrap fee program structure,
fees, and related conflicts of interest.
There have been no material changes to the Firm’s ownership, disciplinary history, or overall advisory business
structure.
MRP has no material financial, disciplinary, or legal events to disclose.
If additional material changes occur in the future, the Firm will provide clients with a summary of such changes as
required.
At any time, the current Disclosure Brochure is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching for the Firm’s name or CRD number 297942. A copy of this
Disclosure Brochure may also be requested by contacting (515) 278-4110 or by emailing
compliance@merkleteam.com.
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Item 3 – Table of Contents
Item 1 – Cover Page
Pg. 1
Item 2 – Material Changes
Pg. 2
Item 3 – Table of Contents
Pg. 3
Item 4 – Services, Fees and Compensation
Pg. 4
Item 5 – Account Requirements and Types of Clients
Pg. 7
Item 6 – Portfolio Manager Selection and Evaluation
Pg. 8
Item 7 – Client Information Provided by Portfolio Managers
Pg. 9
Item 8 – Client Contact with Portfolio Managers
Pg. 10
Item 9 – Additional Information
Pg. 11
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Item 4 – Services, Fees and Compensation
Merkle Retirement Planning (“MRP” or the “Firm”) provides investment advisory services through a wrap fee
program in which a single asset-based fee covers investment advisory services and the execution of most
securities transactions within a client’s account.
This Wrap Fee Program Brochure is provided as a supplement to the Firm’s Form ADV Part 2A Disclosure Brochure
and should be read in conjunction with that document. Additional details regarding the Firm’s advisory services,
investment strategies, and overall business practices are provided in Item 4 – Advisory Business of the Disclosure
Brochure.
Under the wrap fee program, clients generally do not pay separate brokerage commissions or ticket charges for
most transactions executed within their accounts. Instead, these costs are included in the overall advisory fee.
MRP retains a portion of the advisory fee and pays AE Wealth Management, LLC (“AEWM”), an SEC-registered
investment adviser, for platform services, including trading, execution, and administrative support. In certain
cases, a portion of the advisory fee is also attributable to third-party investment managers whose model portfolios
are utilized within client accounts.
Because MRP receives a portion of the advisory fee, the Firm has a financial incentive to recommend participation
in the wrap fee program over other available programs or services.
When determining whether a wrap fee program is appropriate, clients should consider that the overall cost of the
program may be higher or lower than alternative fee arrangements depending on the level of trading activity in the
account. For example, wrap fee programs may be more cost-effective during periods of higher trading activity,
while accounts with lower trading activity may result in higher overall costs compared to arrangements where
transaction costs are charged separately.
Factors that may affect the total cost of the program include, but are not limited to, account size, portfolio
turnover, types of securities held, transaction frequency, and overall investment strategy. Lower-cost alternatives
for comparable services may be available from other investment advisers or through brokerage arrangements that
charge transaction-based fees.
To participate in the wrap fee program, clients must appoint MRP as their investment adviser of record on
accounts held at an approved custodian, such as Charles Schwab & Co., Inc. (“Schwab”) or Fidelity Institutional
Wealth Services (“Fidelity”) (collectively, the “Custodian”). MRP manages client accounts on a discretionary
basis, as authorized by the client, based on the client’s financial circumstances, investment objectives, and risk
tolerance.
In managing client accounts, MRP may implement investment strategies through internally developed model
portfolios, model portfolios provided by AE Wealth Management, LLC (“AEWM”), or model portfolios managed by
third-party investment managers. Once assets are allocated to a model portfolio, trading and rebalancing may
occur without prior client approval in accordance with the selected investment strategy.
MRP collects information from clients regarding their financial situation, investment objectives, and risk tolerance
in order to provide appropriate investment advice. Clients are responsible for notifying MRP of any changes to their
financial circumstances or investment objectives and for communicating any desired investment restrictions.
MRP monitors client accounts on an ongoing basis and generally meets with clients at least annually to review
account performance and any changes in financial circumstances or objectives. Clients may impose reasonable
restrictions on the management of their accounts, including restrictions on the purchase of certain securities.
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MRP manages accounts for multiple clients and may provide different advice or take different actions for other
clients or accounts. The Firm is not obligated to recommend or implement the same investment decisions across
all client accounts. Conflicts may arise in the allocation of investment opportunities among accounts. MRP seeks
to allocate investment opportunities in a manner it believes is fair and equitable over time and consistent with its
fiduciary duty to act in the best interest of its clients.
If MRP obtains material non-public information that cannot be lawfully used or disclosed, the Firm will not use
such information for the benefit of any client.
Other Fees and Expenses
Investments in mutual funds and exchange-traded funds (“ETFs”) involve internal operating costs that are
described in each fund’s prospectus. These fees and expenses typically include management fees, administrative
expenses (such as custody, brokerage, and account reporting), and, in some cases, distribution or service (12b-1)
fees.
MRP does not directly receive these internal fund expenses. However, clients should understand that these costs
are borne indirectly as part of the overall investment and are separate from the advisory fee paid to MRP. A client
could invest in these products directly, without the services of MRP, but would not receive the advisory services
provided by the Firm, including investment selection, portfolio construction, and ongoing monitoring. Accordingly,
clients should review both the fees charged by the underlying investments and the advisory fees charged by the
Firm to fully understand the total costs.
Clients participating in the wrap fee program are charged a single asset-based fee for investment advisory services
and the execution of most transactions. This fee includes amounts retained by MRP, as well as amounts paid to AE
Wealth Management, LLC (“AEWM”) and, where applicable, third-party investment managers.
Fees generally follow the schedule below but may vary based on the scope, complexity, and level of services
provided:
• Over $5,000,000: 1.20% annually
• Over $1,000,000: 1.40% annually
• Under $1,000,000: 1.60% annually
This is not a blended fee schedule. A single annual fee rate is applied to the entire account value. The specific fee
charged to each client is negotiable and may vary based on factors including the investment adviser
representative providing services, the type of client, the complexity of the client’s financial situation, anticipated
future deposits, the overall client relationship, the investment strategy selected, and total assets under
management.
Where third-party investment managers are utilized, a portion of the advisory fee is allocated to those managers,
typically ranging from approximately 0.10% to 0.55% of assets under management. The overall advisory fee
charged to the client is not reduced based on the selection of a particular third-party manager. As a result, MRP
may retain a greater or lesser portion of the total advisory fee depending on the investment strategy selected.
This arrangement creates a conflict of interest because MRP has a financial incentive to select investment
strategies or third-party managers that result in higher retained compensation. MRP addresses this conflict
through its fiduciary duty to act in the best interest of clients and by evaluating investment strategies based on
factors such as performance, risk characteristics, and overall suitability.
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Additional information regarding the selection and evaluation of third-party investment managers is provided in
Item 6 – Portfolio Manager Selection and Evaluation.
How Fees are Collected
Fees are calculated as a percentage of assets under management and are billed in arrears on a monthly calendar
basis. Fees are calculated using the average daily balance of the account(s) during the billing period.
When an account is opened during a billing period, fees are prorated based on the number of days services are
provided during that period.
Under the average daily balance method, the value of the account for each day in the billing period is summed and
then divided by the number of days in the period to determine the average daily balance. The average daily balance
is then multiplied by the applicable monthly portion of the annual advisory fee to calculate the fee due.
Cash allocated within a model portfolio is included in the advisory fee calculation. Cash that is held outside of
model allocations is generally not included in the advisory fee calculation.
Administrative Services (Advyzon)
Merkle Retirement Planning (“MRP” or the “Firm”) utilizes the technology platform of Advyzon to support certain
administrative and operational functions associated with managing client accounts. These services include data
reconciliation, performance reporting, fee calculation and billing, client database maintenance, and other back-
office and administrative support functions.
Advyzon has access to client account information solely for purposes of providing these administrative services
and does not provide investment advice or serve as an investment adviser to MRP’s clients. MRP pays Advyzon a
fee on a per-account basis for these services.
Custodial and Brokerage Services
Charles Schwab & Co., Inc. (“Schwab”) and Fidelity Institutional Wealth Services (“Fidelity”) are SEC-registered
broker-dealers and members of FINRA and SIPC. These custodians are used to maintain custody of client assets
and to execute transactions within client accounts. MRP is independently owned and operated and is not affiliated
with Schwab or Fidelity.
Schwab and Fidelity provide access to institutional trading and custody services that are typically not available to
retail investors. These services are made available to independent investment advisers that maintain a minimum
level of assets with the custodian and include trading capabilities, custody of client assets, and related support
services.
.
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Item 5 – Fees and Compensation
Additional information regarding the Firm’s fees and compensation, including advisory fee structures, billing
practices, and related conflicts of interest, is provided in Item 5 – Fees and Compensation of the Firm’s Form ADV
Part 2A Disclosure Brochure.
The wrap fee program described in this Wrap Fee Program Brochure is a component of the Firm’s overall advisory
fee structure. Clients should review both this Wrap Fee Program Brochure and the Disclosure Brochure to fully
understand the fees, expenses, and potential conflicts of interest associated with the Firm’s services.
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Item 6 – Portfolio Manager Selection and Evaluation
Merkle Retirement Planning (“MRP” or the “Firm”) serves as the sponsor of the wrap fee program and maintains
the primary advisory relationship with clients. MRP is responsible for selecting, implementing, and monitoring
investment strategies utilized within client accounts.
Client accounts may be managed using internally developed model portfolios, model portfolios provided by AE
Wealth Management, LLC (“AEWM”), or model portfolios managed by third-party investment managers. Where
third-party investment managers are utilized, those managers are responsible for managing the underlying
investment strategies, while MRP retains responsibility for overall portfolio allocation decisions and ongoing
oversight.
The Firm does not charge performance-based fees.
MRP does not accept proxy voting responsibility. Clients will receive proxy statements directly from the Custodian.
MRP may assist clients with questions relating to proxy materials; however, clients retain sole responsibility for
proxy voting decisions.
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Item 7 – Client Information Provided to Portfolio Managers
Merkle Retirement Planning (“MRP” or the “Firm”) maintains the primary advisory relationship with clients and is
responsible for collecting and maintaining client information, including financial circumstances, investment
objectives, and risk tolerance.
In cases where third-party investment managers are utilized, MRP may provide such managers with limited
information necessary to manage the applicable investment strategy. This information is generally limited to
account-level data and does not typically include direct client interaction.
AE Wealth Management, LLC (“AEWM”) may also have access to client account information for the purposes of
providing trading, execution, and administrative support services. AEWM does not maintain a direct advisory
relationship with MRP’s clients.
MRP remains responsible for determining the suitability of investment strategies and for overall portfolio oversight.
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Item 8 – Client Contact with Portfolio Managers
Merkle Retirement Planning (“MRP” or the “Firm”) maintains the primary advisory relationship with clients. Clients
have direct access to their investment adviser representative and other appropriate personnel of the Firm for
questions, account reviews, and ongoing advisory services.
When third-party investment managers are utilized as part of a client’s investment strategy, clients do not typically
communicate directly with those managers. MRP serves as the primary point of contact and will facilitate
communication with third-party investment managers when necessary.
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Item 9 – Additional Information
Merkle Retirement Planning (“MRP” or the “Firm”) is required to disclose any legal or disciplinary events that are
material to a client’s or prospective client’s evaluation of the Firm’s advisory business or the integrity of its
management. The Firm and its management personnel have no material reportable disciplinary events to disclose.
Clients may visit www.adviserinfo.sec.gov to review information about the Firm and its investment adviser
representatives.
Additional information regarding disciplinary history is available in Item 9 of the Firm’s Form ADV Part 2A
Disclosure Brochure (the “Brochure”), as well as Item 3 of each investment adviser representative’s Form ADV
Part 2B Brochure Supplement.
MRP has adopted a Code of Ethics that reflects its fiduciary duty to act in the best interest of clients. A summary of
the Code of Ethics is provided in Item 11 – Code of Ethics, Participation in Client Transactions and Personal
Trading of the Brochure.
Client accounts are monitored on a regular and ongoing basis by the Firm. Additional information regarding
account review policies and practices is provided in Item 13 – Review of Accounts of the Brochure.
Information regarding additional compensation and related conflicts of interest is provided in Item 14 – Client
Referrals and Other Compensation of the Brochure. Each investment adviser representative’s Form ADV Part 2B
Brochure Supplement includes information regarding outside business activities and associated compensation.
MRP does not pay referral fees for the introduction of clients.
Financial information is available in Item 18 – Financial Information of the Brochure.
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