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MGO Private Wealth, LLC
111 Pacifica, Suite 300
Irvine, CA 92618
(949) 207-3241
www.mgoprivatewealth.com
Form ADV, Part 2A
Brochure
March 6, 2025
This brochure provides information about the qualifications and business practices of MGO Private
Wealth, LLC (hereinafter “MGO Private Wealth” or the “Firm”). If you have any questions about the
contents of this brochure, please contact us at the telephone number listed above. The information in
this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Additional information about MGO Private Wealth is
available on the SEC’s website at www.adviserinfo.sec.gov. The Firm is a Registered Investment Adviser.
Registration does not imply any level of skill or training.
ITEM 2 - MATERIAL CHANGES
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the
"Brochure Supplement"). The Disclosure Brochure provides information about a variety of
topics relating to an Advisor’s business practices and conflicts of interest. The Brochure
Supplement provides information about Advisory Persons of MGO Private Wealth. The
Brochure Supplement is provided separately.
MGO Private Wealth believes that communication and transparency are the foundation of its
relationship with clients and will continually strive to provide you with complete and accurate
information at all times. MGO Private Wealth encourages all current and prospective clients to
read this Disclosure Brochure and discuss any questions you may have with the Advisor.
The following material changes have been made to this Disclosure Brochure since the annual
amendment filing on March 21st, 2024:
• The Advisor has updated its fees for investment management services. Please see Item
5 for additional information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in
business practices, changes in regulations or routine annual updates as required by the
securities regulators. This complete Disclosure Brochure or a Summary of Material Changes
shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s
firm name or CRD# 283909. You may also request a copy of this Disclosure Brochure at any
time by contacting the Advisor at (949) 207-3241.
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ITEM 3 - TABLE OF CONTENTS
ITEM 1 - COVER PAGE ....................................................................................................................... 1
ITEM 2 - MATERIAL CHANGES ................................................................................................................... 2
ITEM 3 - TABLE OF CONTENTS .................................................................................................................. 3
ITEM 4 - ADVISORY BUSINESS .......................................................................................................... 4
ITEM 5 - FEES AND COMPENSATION ........................................................................................................ 7
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ..................................... 9
ITEM 7 - TYPES OF CLIENTS ..................................................................................................................... 9
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ...................... 10
ITEM 9 - DISCIPLINARY INFORMATION ........................................................................................ 12
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ........................................ 12
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING .................................................................................................................................................... 13
ITEM 12 - BROKERAGE PRACTICES ............................................................................................. 14
ITEM 13 - REVIEW OF ACCOUNTS .......................................................................................................... 16
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ........................................................... 17
ITEM 15 - CUSTODY ........................................................................................................................... 17
ITEM 16 - INVESTMENT DISCRETION ....................................................................................... 18
ITEM 17 - VOTING CLIENT SECURITIES ........................................................................................ 18
ITEM 18 - FINANCIAL INFORMATION .............................................................................................. 18
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ITEM 4 - ADVISORY BUSINESS
Description of Advisory Firm
MGO Private Wealth (the “Firm”) offers a variety of advisory services, which include financial
planning, consulting, and investment management services. Prior to MGO Private Wealth
rendering any of the foregoing services, clients are required to enter into one or more written
agreements with MGO Private Wealth setting forth the relevant items and conditions of the
advisory relationship (the “Advisory Agreement”).
MGO Private Wealth has been registered as an investment adviser since July 2016 and is
principally owned by MGO Group, LLC and Roman, LLC. Kevin O’Connell and Roberto
Roman are the principal owners, respectively, of MGO Group, LLC and Roman, LLC. As of
December 31, 2024, MGO Private Wealth’s assets under management totaled $206,197,659:
$180,986,055 in discretionary assets; and $25,211,604 in non-discretionary assets.
While this brochure generally describes the business of MGO Private Wealth, certain
sections also discuss the activities of its Supervised Persons, which refer to the Firm’s
officers, partners, directors (or other persons occupying a similar status or performing similar
functions), employees or any other person who provides investment advice on MGO Private
Wealth’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
MGO Private Wealth offers the following services to advisory clients:
Financial Planning Services
MGO Private Wealth offers clients a broad range of financial planning services, which may include any
or all of the following functions:
• Retirement Planning
• Education Planning
• Trust and Estate Planning
• Cash Flow Planning
•
Insurance Planning
• Tax Planning
•
Investment Policy Statement Planning
While each of these services is available on a stand-alone basis, certain of them may also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below).
In performing these services, MGO Private Wealth is not required to verify any information received
from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is
expressly authorized to rely on such information. Clients retain absolute discretion over all decisions
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regarding implementation and are under no obligation to act upon any of the recommendations made
by MGO Private Wealth under a financial planning or consulting engagement. Clients are advised
that it remains their responsibility to promptly notify the Firm of any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating or revising MGO
Private Wealth’s recommendations and/or services.
Investment and Wealth Management Services
MGO Private Wealth manages client investment portfolios on a discretionary or non-discretionary
basis. In addition, MGO Private Wealth may provide clients with wealth management services which
may include a broad range of comprehensive financial planning services as well as discretionary
and/or non-discretionary management of investment portfolios.
MGO Private Wealth primarily allocates client assets among various mutual funds, exchange-traded
funds (“ETFs”), individual debt and equity securities, and independent investment managers
(“Independent Managers”) in accordance with their stated investment objectives. In addition, MGO
Private Wealth may also recommend that certain eligible clients invest in privately placed securities,
which may include debt, equity and/or interests in pooled investment vehicles (e.g., hedge funds).
The Advisor may retain other types of investments from the Client’s legacy portfolio due to fit
with the overall portfolio strategy, tax-related reasons, or other reasons as identified between
the Advisor and the Client. Clients may engage MGO Private Wealth to manage and/or advise on
certain investment products that are not maintained at their primary custodian, such as variable life
insurance and annuity contracts and assets held in employer sponsored retirement plans and qualified
tuition plans (i.e. 529 plans). In these situations, MGO Private Wealth directs or recommends the
allocation of client assets among the various investment options available with the product. These
assets are generally maintained at the underwriting insurance company or the custodian designated by
the product’s provider.
MGO Private Wealth tailors its advisory services to meet the needs of its individual clients and seeks to
ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those
needs and objectives. MGO Private Wealth consults with clients on an initial and ongoing basis to
assess their specific risk tolerance, time horizon, liquidity constraints and other related factors relevant
to the management of their portfolios. Clients are advised to promptly notify MGO Private Wealth if
there are changes in their financial situation or if they wish to place any limitations on the management
of their portfolios. Clients may impose reasonable restrictions or mandates on the management of their
accounts if MGO Private Wealth determines, in its sole discretion, the conditions would not materially
impact the performance of a management strategy or prove overly burdensome to the Firm’s
management efforts.
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Retirement Plan Consulting Services
MGO Private Wealth provides various consulting services to qualified employee benefit plans and their
fiduciaries. The suite of institutional services is designed to assist to plan sponsors in structuring,
managing and optimizing their corporate retirement plans. Each engagement is individually negotiated
and customized, and may include any of the following services:
• Plan Design and Strategy
• Plan Review and Evaluation
• Executive Planning & Benefits
Investment Selection
•
• Plan Fee and Cost Analysis
• Plan Committee Consultation
• Participant Education
Use of Independent Managers
As mentioned above, MGO Private Wealth may select certain Independent Managers to actively
manage a portion of its clients’ assets. The specific terms and conditions under which a client engages
an Independent Manager may be set forth in a separate written agreement with the designated
Independent Manager. In addition to this brochure, clients may also receive the written disclosure
documents of the respective Independent Managers engaged to manage their assets.
MGO Private Wealth evaluates a variety of information about Independent Managers, which may
include the Independent Managers’ public disclosure documents, materials supplied by the Independent
Managers themselves and other third-party analyses it believes are reputable. To the extent possible,
the Firm seeks to assess the Independent Managers’ investment strategies, past performance and risk
results in relation to its clients’ individual portfolio allocations and risk exposure. MGO Private Wealth
also takes into consideration each Independent Manager’s management style, returns, reputation,
financial strength, reporting, pricing and research capabilities, among other factors.
MGO Private Wealth continues to provide services relative to the discretionary or non-discretionary
selection of the Independent Managers. On an ongoing basis, the Firm monitors the performance
of those accounts being managed by Independent Managers. MGO Private Wealth seeks to ensure
the Independent Managers’ strategies and target allocations remain aligned with its clients’
investment objectives and overall best interests.
Alternative Investments
Based on the needs and objectives of the Client, the Advisor provides investment advice regarding
unaffiliated alternative investments. The Advisor’s performs initial and ongoing due diligence on
alternative investments, while also monitoring the investment. In certain instances, Advisory
Persons may be entitled to an incentive fee for an investment into alternative investment or the
Advisor may also be entitled to receive revenues for certain alternative investments where Client
assets are invested, where the Advisor will furnish additional disclosures detailing the conflict of
interest and how such conflict is mitigated. Clients are under no obligation to consider or make an
investment in alternative investment[s].
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ITEM 5 - FEES AND COMPENSATION
MGO Private Wealth offers services on a fee basis, which may include fixed fees, as well as fees based
upon assets under management.
Fee Schedule
Financial Planning Services Fees
Financial planning is offered on an hourly or negotiated fixed fee basis. The payment is due upon
delivery of the plan. If the client cancels within five (5) business days, no fees will be due. If a client
cancels after five (5) business days, Advisor is entitled to any earned fees and will bill the client.
Services are completed and delivered inside of forty-five (45) days.
These fees are negotiable, but generally range from $1,500 to $15,000, depending upon the scope and
complexity of the services and the professional rendering the financial planning and/or the consulting
services. If the client engages the Firm for additional investment advisory services, MGO Private
Wealth may offset all or a portion of its fees for those services based upon the amount paid for the
financial planning and/or consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement, and MGO Private Wealth generally requires one-half of the fee (estimated hourly
or fixed) payable upon execution of the Advisory Agreement. The outstanding balance is generally due
upon delivery of the financial plan or completion of the agreed upon services. The Firm does not,
however, take receipt of $1,200 or more in prepaid fees more than six months in advance of services
rendered. A conflict could exist between the interest of the principal of Advisor and the interest
of the client. Under California Code of Regulations, 10 CCR Section 260.235.2, it requires
that the conflict of interest, which exists between the interests of the investment advisor and
the interests of the client when offering financial planning services, be disclosed. The client is
under no obligation to act upon our recommendation and if the client elects to act on any of
Advisor’s recommendations, the client is under no obligation to effect the transaction through
Advisor.
Investment Management Services Fees
MGO Private Wealth offers investment management services for an annual fee based on the
amount of assets under the Firm’s management. This management fee generally varies
between 50 and 100 basis points (0.50% – 1.00%), depending upon the size and composition
of a client’s portfolio and the type of services rendered. The Firm can be engaged to provide
wealth management services where the financial planning services are included as part of the
investment management fees.
The annual fee is prorated and charged quarterly, in advance, based upon the market value of
the assets being managed by MGO Private Wealth on the last day of the previous billing
period. For the initial period of an engagement, the fee is calculated on a pro rata basis. In the
event the advisory agreement is terminated, the fee for the final billing period is prorated
through the effective date of the termination and the outstanding or unearned portion of the fee
is charged or refunded to the client, as appropriate.
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Additionally, for asset management services the Firm provides with respect to certain client
holdings (e.g., held-away assets, accommodation accounts, alternative investments, etc.), MGO
Private Wealth may negotiate a fee rate that differs from the range set forth above.
Retirement Plan Consulting Fees
MGO Private Wealth generally charges as fixed project-based fee to provide clients with retirement
plan consulting services. Each engagement is individually negotiated and tailored to accommodate the
needs of the individual plan sponsor, as memorialized in the Agreement. These fees vary, based on the
scope of the services to be rendered, and typically range between 25 and 75 basis points (0.25% –
0.75%), depending upon the services provided and the amount of assets to be managed.
Advisory Fees for Sub-Advisory Relationships
For sub-advised accounts, MGO Private Wealth accommodates both advance and arrears billing.
Billing “in advance” or “in arrears” is on a monthly basis, based upon on the average daily balance
of the account(s) during the current billing period. The fee is calculated by multiplying the portfolio
value by the contracted rate. Typically, the fee is one month of the annual fee, but for new
accounts, days are subtracted for billing in arrears or one time added for billing in advance to
reflect the proper number of days managed. Frequency and timing of billing is determined by the
applicable sub-advisory agreement. Such fees are generally charged by directly debiting the end-
investor’s custodial accounts although this may vary by agreement. Clients should contact their
custodian for more information relating to the deduction of fees from their accounts.
Fee Discretion
MGO Private Wealth may, in its sole discretion, negotiate to charge a lesser fee based upon
certain criteria, such as anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-
existing/legacy client relationship, account retention and pro bono activities.
Additional Fees and Expenses
In addition to the advisory fees paid to MGO Private Wealth, clients may also incur certain charges
imposed by other third parties, such as broker-dealers, custodians, trust companies, banks and other
financial institutions (collectively “Financial Institutions”). These additional charges may include
securities brokerage commissions, transaction fees, custodial fees, fees attributable to alternative
assets, fees charged by the Independent Managers, margin costs, charges imposed directly by a mutual
fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund management fees and
other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and
electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. The
Firm’s brokerage practices are described at length in Item 12, below.
Direct Fee Debit
Clients generally provide MGO Private Wealth and/or certain Independent Managers with the
authority to directly debit their accounts for payment of the investment advisory fees. The Financial
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Institutions that act as the qualified custodian for client accounts, from which the Firm retains the
authority to directly deduct fees, have agreed to send statements to clients not less than quarterly
detailing all account transactions, including any amounts paid to MGO Private Wealth. All securities
held in accounts managed by MGO Private Wealth will be independently valued by the Custodian. The
Advisor will conduct periodic reviews of the Custodian’s valuation to ensure accurate billing.
Use of Margin
MGO Private Wealth may be authorized to use margin in the management of the client’s investment
portfolio. In these cases the fee payable will be assessed net of margin such that the market value of
the client’s account and corresponding fee payable by the client to MGO Private Wealth will not be
increased.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to MGO Private
Wealth’s right to terminate an account. Additions may be in cash or securities provided that the Firm
reserves the right to liquidate any transferred securities or declines to accept particular securities into a
client’s account. Clients may withdraw account assets on notice to MGO Private Wealth, subject to the
usual and customary securities settlement procedures. However, the Firm generally designs its portfolios
as long-term investments and the withdrawal of assets may impair the achievement of a client’s
investment objectives. MGO Private Wealth may consult with its clients about the options and
implications of transferring securities. Clients are advised that when transferred securities are liquidated,
they may be subject to transaction fees, short-term redemption fees, fees assessed at the mutual fund
level (e.g., contingent deferred sales charges) and/or tax ramifications.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
MGO Private Wealth does not charge performance-based fees for its investment advisory services.
The fees charged by MGO Private Wealth are as described in Item 5 above, and there are no
additional fees based upon the capital appreciation of the funds or securities held by any Client.
MGO Private Wealth does not manage any proprietary investment funds or limited partnerships (for
example, a mutual fund or a hedge fund) and has no financial incentive to recommend any
particular investment options to its Clients.
ITEM 7 - TYPES OF CLIENTS
MGO Private Wealth offers services to individuals (including high net worth individuals), pension and
profit sharing plans, trusts, estates, charitable organizations, corporations and business entities.
Minimum Account Requirements
MGO Private Wealth does not impose a stated minimum fee or minimum portfolio value for starting
and maintaining an investment management relationship. Certain Independent Managers may,
however, impose more restrictive account requirements and billing practices from the Firm. In these
instances, MGO Private Wealth may alter its corresponding account requirements and/or billing
practices to accommodate those of the Independent Managers.
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ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK
OF LOSS
Methods of Analysis and Investment Strategies
Methods of Analysis
MGO Private Wealth utilizes the financial planning process to understand the asset allocation model
that it will recommend to a client. The Firm then uses a combination of fundamental and technical
methods of analysis.
Fundamental analysis involves an evaluation of the fundamental financial condition and competitive
position of a particular fund or issuer. For MGO Private Wealth, this process typically involves an
analysis of an issuer’s management team, investment strategies, style drift, past performance,
reputation and financial strength in relation to the asset class concentrations and risk exposures of the
Firm’s model asset allocations. A substantial risk in relying upon fundamental analysis is that while the
overall health and position of a company may be good, evolving market conditions may negatively
impact the security.
Technical analysis involves the examination of past market data rather than specific issuer information in
determining the recommendations made to clients. Technical analysis may involve the use of
mathematical based indicators and charts, such as moving averages and price correlations, to identify
market patterns and trends which may be based on investor sentiment rather than the fundamentals of
the company. A substantial risk in relying upon technical analysis is that spotting historical trends may
not help to predict such trends in the future. Even if the trend will eventually reoccur, there is no
guarantee that MGO Private Wealth will be able to accurately predict such a reoccurrence.
Investment Strategies
MGO Private Wealth tailors its advisory services to meet the needs of its individual clients and seeks to
ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those
needs and objectives. MGO Private Wealth consults with clients on an initial and ongoing basis to
assess their specific risk tolerance, time horizon, liquidity constraints and other related factors relevant to
the management of their portfolios. Clients are advised to promptly notify MGO Private Wealth if there
are changes in their financial situation or if they wish to place any limitations on the management of their
portfolios. Clients may impose reasonable restrictions or mandates on the management of their
accounts if MGO Private Wealth determines, in its sole discretion, the conditions would not materially
impact the performance of a management strategy or prove overly burdensome to the Firm’s
management efforts.
Risk of Loss Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of MGO Private Wealth’s recommendations and/or
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investment decisions may depend to a great extent upon correctly assessing the future course of price
movements of stocks, bonds and other asset classes. There can be no assurance that MGO Private
Wealth will be able to predict those price movements accurately or capitalize on any such assumptions.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital
gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they sell
securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated
daily per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees,
redemption fees). The per share NAV of a mutual fund is calculated at the end of each business day,
although the actual NAV fluctuates with intraday changes to the market value of the fund’s holdings.
The trading prices of a mutual fund’s shares may differ significantly from the NAV during periods of market
volatility, which may, among other factors, lead to the mutual fund’s shares trading at a premium or
discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for indexed based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata
NAV. There is also no guarantee that an active secondary market for such shares will develop or
continue to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually
20,000 shares or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular
ETF, a shareholder may have no way to dispose of such shares.
Use of Independent Managers
As stated above, MGO Private Wealth may select certain Independent Managers to manage a portion of
its clients’ assets. In such situations, MGO Private Wealth continues to conduct ongoing due
diligence of such managers, but such recommendations rely to a great extent on the Independent
Managers’ ability to successfully implement their investment strategies. In addition, MGO Private
Wealth generally may not have the ability to supervise the Independent Managers on a day-to-day
basis.
Use of Private Collective Investment Vehicles
MGO Private Wealth recommends that certain clients invest in privately placed collective investment
vehicles (e.g., hedge funds, private equity funds, alternatives, etc.). The managers of these vehicles have
broad discretion in selecting the investments. There are few limitations on the types of securities or
other financial instruments which may be traded and no requirement to diversify. Hedge funds may trade
on margin or otherwise leverage positions, thereby potentially increasing the risk to the vehicle. In
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addition, because the vehicles are not registered as investment companies, there is an absence of
regulation. There are numerous other risks in investing in these securities. Clients should consult each
fund’s private placement memorandum and/or other documents explaining such risks prior to investing.
Use of Margin
While the use of margin borrowing can substantially improve returns, it may also increase overall
portfolio risk. Margin transactions are generally effected using capital borrowed from a Financial
Institution, which is secured by a client’s holdings. Under certain circumstances, a lending Financial
Institution may demand an increase in the underlying collateral. If the client is unable to provide the
additional collateral, the Financial Institution may liquidate account assets to satisfy the client’s
outstanding obligations, which could have extremely adverse consequences. In addition, fluctuations in
the amount of a client’s borrowings and the corresponding interest rates may have a significant effect on
the profitability and stability of a client’s portfolio.
ITEM 9 - DISCIPLINARY INFORMATION
MGO Private Wealth has not been involved in any legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the integrity of its management.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
This item requires investment advisers to disclose certain financial industry activities and affiliations.
Related Certified Public Accounting Firm
MGO Private Wealth does not render accounting services to clients. In the event a client requires
accounting services, the firm may recommend a certified public accountant. At times, the Firm may
recommend the services of the certified public accounting firm of Macias Gini & O'Connell LLP (“MGO
CPAs”). These services are rendered independent of MGO Private Wealth and pursuant to a separate
agreement between the client and the accounting firm. The Firm does not receive any portion of the
fees paid by the client to MGO CPAs and does receive a referral fee in connection with the accounting
services that MGO CPAs renders to its clients. However, one or more of the Firm’s Supervised Persons is
a partner of MGO CPAs and is entitled to receive distributions relative to that partner’s ownership
interest. There exists a conflict of interest to the extent that the Firm recommends the accounting
services of MGO CPAs and its Supervised Persons receive compensation by virtue of their affiliation
therewith.
In addition, certain of the accountants affiliated with MGO CPAs, but not affiliated with the Firm other
than through the common ownership, may provide services or sell other products (such as real estate
sales, or real estate syndications) to individuals that may be or become clients of the Firm. The Firm does
not manage or recommend these other services or products to clients.
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ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
MGO Private Wealth has adopted a code of ethics in compliance with applicable securities laws (“Code of
Ethics”) that sets forth the standards of conduct expected of its Supervised Persons. MGO Private
Wealth’s Code of Ethics contains written policies reasonably designed to prevent certain unlawful
practices such as the use of material non-public information by the Firm or any of its Supervised Persons
and the trading by the same of securities ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of MGO Private Wealth’s personnel to report personal
securities holdings and transactions and obtain pre-approval of certain investments (e.g. initial public
offerings, limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell
securities that it also recommends to clients if done in a fair and equitable manner that is consistent with
the Firm’s policies and procedures. This Code of Ethics has been established recognizing that some
securities trade in sufficiently broad markets to permit transactions by certain personnel to be
completed without any appreciable impact on the same markets of such securities. Therefore, under
limited circumstances, exceptions may be made to the policies stated below.
When the Firm is engaging in or is considering transactions in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e. spouse, minor children and adults living in the same household) a transaction in that
security unless:
• The transaction has been completed;
• The transaction for the Supervise Person is completed as part of a batch trade with clients; or
• A decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States;
(ii) money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares issued by unit
investment trusts that are invested exclusively in one or more mutual funds.
Clients and prospective clients may contact MGO Private Wealth to request a copy of its Code of
Ethics.
ITEM 12 - BROKERAGE PRACTICES
Factors Considered in Selecting Broker-Dealers for Client Transactions
MGO Private Wealth generally recommends that clients utilize the custody, brokerage and clearing
services of Charles Schwab Advisor ServicesTM (“Schwab”), Fidelity Institutional Wealth Services
(“Fidelity”) and JP Morgan Chase (“JP Morgan”, together with Schwab and Fidelity, “Custodian”) for
investment management accounts. Factors which MGO Private Wealth considers in recommending
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Custodian or any other broker-dealer to clients include their respective financial strength, reputation,
execution, pricing, research and service. Custodian may enable the Firm to obtain many mutual funds
without transaction charges and other securities at nominal transaction charges. The commissions
and/or transaction fees charged by Custodian may be higher or lower than those charged by other
Financial Institutions. Clients are not obligated to use the recommended Custodian and will not incur any
extra fee or cost from the Advisor associated with using a custodian not recommended by MGO Private
Wealth.
The commissions paid by MGO Private Wealth’s clients to Custodian comply with the Firm’s duty to
obtain “best execution.” Clients may pay commissions that are higher than another qualified Financial
Institution might charge to effect the same transaction where MGO Private Wealth determines that the
commissions are reasonable in relation to the value of the brokerage and research services received. In
seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
Financial Institution’s services, including among others, the value of research provided, execution
capability, commission rates and responsiveness. MGO Private Wealth seeks competitive rates but may
not necessarily obtain the lowest possible commission rates for client transactions.
Transactions may be cleared through other broker-dealers with whom the Firm and its custodians have
entered into agreements for prime brokerage clearing services. Should an account make use of prime
brokerage, the Client may be required to sign an additional agreement, and additional fees are likely to
be charged.
Consistent with obtaining best execution, brokerage transactions may be directed to certain
broker/dealers in return for investment research products and/or services which assist MGO Private
Wealth in its investment decision-making process. Such research generally will be used to service all
of the Firm’s clients, but brokerage commissions paid by one client may be used to pay for research
that is not used in managing that client’s portfolio. The receipt of investment research products and/or
services as well as the allocation of the benefit of such investment research products and/or services
poses a conflict of interest because MGO Private Wealth does not have to produce or pay for the
products or services.
MGO Private Wealth periodically and systematically reviews its policies and procedures regarding its
recommendation of Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions
MGO Private Wealth may receive without cost from Custodian computer software and related systems
support, which allow MGO Private Wealth to better monitor client accounts maintained at Custodian.
MGO Private Wealth may receive the software and related support without cost because the Firm
renders investment management services to clients that maintain assets at Custodian. The software
and support is not provided in connection with securities transactions of clients (i.e., not “soft dollars”).
The software and related systems support may benefit MGO Private Wealth, but not its clients directly.
In fulfilling its duties to its clients, MGO Private Wealth endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that MGO Private Wealth’s receipt of economic benefits
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from a broker/dealer creates a conflict of interest since these benefits may influence the Firm’s choice
of broker/dealer over another that does not furnish similar software, systems support or services.
Specifically, MGO Private Wealth may receive the following benefits from either Schwab, Fidelity or JP
Morgan:
• Credits to be used toward qualifying third-party service providers used in connection with
the initial set up of the Firm’s marketing;
• Receipt of duplicate client confirmations and bundled duplicate statements;
• Access to a trading desk that exclusively services its institutional traders;
• Access to block trading which provides the ability to aggregate securities transactions and
then allocate the appropriate shares to client accounts; and
• Access to an electronic communication network for client order entry and account information
Brokerage for Client Referrals
MGO Private Wealth does not consider, in selecting or recommending broker/dealers, whether the
Firm receives client referrals from the Financial Institutions or other third party.
Directed Brokerage
The client may direct MGO Private Wealth in writing to use a particular Financial Institution to
execute some or all transactions for the client. In that case, the client will negotiate terms and
arrangements for the account with that Financial Institution and the Firm will not seek better
execution services or prices from other Financial Institutions or be able to “batch” client transactions
for execution through other Financial Institutions with orders for other accounts managed by MGO
Private Wealth (as described above). As a result, the client may pay higher commissions or other
transaction costs, greater spreads or may receive less favorable net prices, on transactions for the
account than would otherwise be the case. Subject to its duty of best execution, MGO Private Wealth
may decline a client’s request to direct brokerage if, in the Firm’s sole discretion, such directed
brokerage arrangements would result in additional operational difficulties.
Trade Aggregation
Transactions for each client generally will be effected independently, unless MGO Private Wealth
decides to purchase or sell the same securities for several clients at approximately the same time. MGO
Private Wealth may (but is not obligated to) combine or “batch” such orders to obtain best execution, to
negotiate more favorable commission rates or to allocate equitably among the Firm’s clients
differences in prices and commissions or other transaction costs that might not have been obtained had
such orders been placed independently. Under this procedure, transactions will generally be averaged
as to price and allocated among MGO Private Wealth’s clients pro rata to the purchase and sale orders
placed for each client on any given day. To the extent that the Firm determines to aggregate client
orders for the purchase or sale of securities, including securities in which MGO Private Wealth’s
Supervised Persons may invest, the Firm generally does so in accordance with applicable rules
promulgated under the Advisers Act and no-action guidance provided by the staff of the U.S. Securities
and Exchange Commission. MGO Private Wealth does not receive any additional compensation or
remuneration as a result of the aggregation.
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In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which may include: (i)
when only a small percentage of the order is executed, shares may be allocated to the account with the
smallest order or the smallest position or to an account that is out of line with respect to security or
sector weightings relative to other portfolios, with similar mandates; (ii) allocations may be given to
one account when one account has limitations in its investment guidelines which prohibit it from
purchasing other securities which are expected to produce similar investment results and can be
purchased by other accounts; (iii) if an account reaches an investment guideline limit and cannot
participate in an allocation, shares may be reallocated to other accounts (this may be due to
unforeseen changes in an account’s assets after an order is placed); (iv) with respect to sale
allocations, allocations may be given to accounts low in cash; (v) in cases when a pro rata allocation of
a potential execution would result in a de minimis allocation in one or more accounts, the Firm may
exclude the account(s) from the allocation; the transactions may be executed on a pro rata basis
among the remaining accounts; or (vi) in cases where a small proportion of an order is executed in all
accounts, shares may be allocated to one or more accounts on a random basis.
ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews
MGO Private Wealth monitors client portfolios on a continuous and ongoing basis. Such reviews are
conducted by the Firm’s investment adviser representatives as well as the Firm’s chief compliance
officer. All investment advisory clients are encouraged to discuss their needs, goals and objectives
with MGO Private Wealth and to keep the Firm informed of any changes thereto. The Firm contacts
ongoing investment advisory clients at least annually to review its previous services and/or
recommendations.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements
directly from the Financial Institutions where their assets are custodied. From time-to-time or as
otherwise requested, clients may also receive written or electronic reports from MGO Private Wealth
and/or an outside service provider, which contain certain account and/or market-related information,
such as an inventory of account holdings or account performance. Clients should compare the account
statements they receive from their custodian with any documents or reports they receive from MGO
Private Wealth or an outside service provider.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Certain Clients may be referred to the Advisor by either an affiliated or unaffiliated party (herein
"Promoter") and receive, directly or indirectly, compensation for the Client referral. In such instances,
the Advisor will compensate the Promoter a fee in accordance with Rule 206(4)-1 of the Advisers Act
and any corresponding state securities requirements. Any such compensation shall be paid solely from
the investment advisory fees earned by the Advisor, and shall not result in any additional charge to the
Client.
Unaffiliated Alternative Investments
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The Advisor may refer clients to invest in certain unaffiliated alternative investments, where the
Advisor may receive additional fees or revenue. In such arrangements, The Advisor has a conflict
of interest in that the Advisor may receive separate compensation from the unaffiliated alternative
investments in the form of either incentive fee, consulting fee or revenue share. The conflict is
mitigated by an internal policy mandating that the Advisor will not charge a separate investment
advisory fee for the management of the assets placed in these unaffiliated alternative investments
if the Advisor receives any other separate compensation. Clients are under no obligation to invest
in any alternative investment recommended by the Advisor.
ITEM 15 - CUSTODY
The Advisory Agreement and/or the separate agreement with any Financial Institution generally
authorize MGO Private Wealth and/or the Independent Managers to debit client accounts for
payment of the Firm’s fees and to directly remit that those funds to the Firm in accordance with
applicable custody rules. The Financial Institutions that act as the qualified custodian for client
accounts, from which the Firm retains the authority to directly deduct fees, have agreed to send
statements to clients not less than quarterly detailing all account transactions, including any
amounts paid to MGO Private Wealth.
In addition, as discussed in Item 13, MGO Private Wealth may also send periodic supplemental reports to
clients. Clients should carefully review the statements sent directly by the Financial Institutions and
compare them to those received from MGO Private Wealth.
It is the policy of MGO Private Wealth and MGO CPAs for their related persons who have an
ownership interest in the firm to have check writing ability on accounts of our related clients.
Having this type of custody presents a conflict of interest that MGO Private Wealth has
addressed by having an outside surprise annual exam. Additionally, all checks received from
clients are reviewed by Ashland Partners & Co, LLP, an outside PCAOB independent CPA.
ITEM 16 - INVESTMENT DISCRETION
MGO Private Wealth may be given the authority to exercise discretion on behalf of clients. MGO
Private Wealth is considered to exercise investment discretion over a client’s account if it can effect
and/or direct transactions in client accounts without first seeking their consent. MGO Private Wealth
is given this authority through a power-of-attorney included in the agreement between MGO Private
Wealth and the client. Clients may request a limitation on this authority (such as certain securities not
to be bought or sold). MGO Private Wealth takes discretion over the following activities:
• The securities to be purchased and sold;
• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
ITEM 17 - VOTING CLIENT SECURITIES
MGO Private Wealth generally does not accept the authority to vote a client’s securities (i.e., proxies)
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on their behalf. Clients receive proxies directly from the Financial Institutions where their assets are
custodied and may contact the Firm at the contact information on the cover of this brochure with
questions about any such issuer solicitations.
ITEM 18 - FINANCIAL INFORMATION
MGO Private Wealth is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1200 in fees six months or
more in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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