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Item 1 – Cover Page
Form ADV Part 2A Brochure
Midwest Financial Group, LLC
Main Office: 7400 W 130th Street, Suite 100,
Overland Park, KS 66213 (913) 696-0041
Topeka Office: 7630 SW 21st Street,
Topeka, KS 66615 (785) 290-0007
www.midwestfinancialkc.com
February 28, 2026
This Brochure provides information about the qualifications and business practices of Midwest
Financial Group, LLC (MFG). If you have any questions about the contents of this Brochure,
please contact us at (913) 696-0041. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
MFG is a registered investment adviser. Registration as an investment adviser does not imply
any level of skill or training. The oral and written communications of an adviser provide you
with information from which you can determine whether to hire or retain an adviser.
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Item 2 – Material Changes
This Brochure dated February 28, 2026, represents the annual amendment to the Brochure for
Midwest Financial Group, LLC.
Since the filing of the firm’s annual update Brochure on February 06, 2025, we have made
various updates to the Brochure but no material changes were made.
Pursuant to SEC Rules, we will deliver to you a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our fiscal year. We may further provide
other ongoing disclosure information about material changes as necessary. All such information
will be provided to you free of charge.
Currently, our Brochure may be requested by contacting us at (913) 696-0041. Additional
information about MFG is also available via the SEC’s web site www.adviserinfo.sec.gov. The
SEC’s web site also provides information about any persons affiliated with MFG who are
registered as investment adviser representatives of the firm.
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Item 3 - Table of Contents
Item 1 – Cover Page ....................................................................................................................................... i
Item 2 – Material Changes ............................................................................................................................ ii
Item 3 - Table of Contents ........................................................................................................................... iii
Item 4 – Advisory Business .......................................................................................................................... 1
Item 5 – Fees and Compensation .................................................................................................................. 3
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................. 5
Item 7 – Types of Clients .............................................................................................................................. 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 5
Item 9 – Disciplinary Information ................................................................................................................ 6
Item 10 – Other Financial Industry Activities and Affiliations .................................................................... 6
Item 11 – Code of Ethics .............................................................................................................................. 6
Item 12 – Brokerage Practices ...................................................................................................................... 7
Item 13 – Review of Accounts ...................................................................................................................... 9
Item 14 – Client Referrals and Other Compensation .................................................................................. 10
Item 15 – Custody ....................................................................................................................................... 10
Item 16 – Investment Discretion ................................................................................................................. 10
Item 17 – Voting Client Securities .............................................................................................................. 11
Item 18 – Financial Information ................................................................................................................. 11
Brochure Supplement(s)
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Item 4 – Advisory Business
Midwest Financial Group, LLC (CRD # 175288) (MFG) is registered as an investment adviser
with the Securities Exchange Commission. MFG is based in Kansas and is organized as a
limited liability company under the laws of the State of Kansas. The firm was formed in 2015,
has been registered as a registered investment adviser since 2015, and currently has 5 employees.
MFG’s principal office and place of business is located at 7400 W 130th Street, Suite 100,
Overland Park, KS 66213. Regular business hours are Monday through Friday 8:00 am to 5:00
pm. The firm can be contacted by phone at (913) 696-0041 and by fax at (913) 696-0042. MFG
has an office located at 7630 SW 21st Street, Topeka, KS 66615. The firm can be contacted at
this location at (785) 290-0007 or by fax at (785) 235-0046.
The firm is owned equally by Leigha A. Shepard, Cole S. Reichle, Steven D. Reichle, and
Richard K Ryan. Ms. Shepard currently serves as MFG’s Chief Compliance Officer.
MFG consists of multiple investment advisory representatives operating under one legal entity,
MFG. Four of the representatives with ownership interest in MFG, Ms. Leigha Shepard, Mr.
Cole Reichle, Mr. Steven Reichle, and Mr. Richard Ryan, conduct MFG business under the
business name “Midwest Financial Partners”, which is similar in name to “Midwest Financial
Partners, Inc”, a separate legal entity used by them for accounting and tax purposes. One
representative, Ms. Mitzi Swaffar, conducts MFG business under the business name “MS
Financial Resources,” with is similar in name to “MS Financial Resources, Inc.”, a separate legal
entity she uses for accounting and tax purposes.
MFG provides ongoing discretionary and non-discretionary portfolio management services to
individuals, families and businesses. When providing portfolio management services, the firm
not only makes recommendations related to investments, but also implements these
recommendations and provides ongoing monitoring and reporting. Clients may elect to give the
firm discretion to make all decisions (discretionary management), or may prefer to approve all
decisions before implementation (non discretionary management).
MFG also provides investment advisory services to individuals, families and businesses where
the firm makes ongoing investment recommendations but the client is responsible for
determining whether or not to implement recommendations, and if they decide to do so, are
responsible for actual implementation.
Additionally, the firm provides project oriented and ongoing financial planning services to
individuals and families where the firm offers advice or other strategic assistance in areas such as
education funding, retirement planning, estate planning, risk management, employee benefits
planning, tax planning, etc. When engaged to provide financial planning assistance, clients are
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responsible for determining whether or not to implement a recommendation, and if they decide
to do so, are responsible for implementation. The details of an engagement vary on a case by
case basis depending on the complexity of the client’s financial situation. Generally, however,
an engagement involves identification of goals and objectives, collection and analysis of data,
formulation of a strategy, and preparation of a written plan.
MFG also provides retirement plan services to businesses which may include plan level services
such as discretionary management services, non-discretionary management services, and
investment advisory services related to different types of retirement plans. When providing
management services, the firm is responsible for implementing recommendations. When the
firm is providing advisory services, the client is responsible for implementation of
recommendations.
Regardless of the services provided, each is tailored to the individual needs of a particular client
(whether an individual, a family, or a business) through an assessment conducted prior to an
engagement. Clients may impose restrictions related to the level of discretion granted, the types
of investments used, etc. Terms of an actual engagement, including description of service,
limitations and restrictions, fees, etc., are all detailed before any engagement begins in a written
client agreement.
Because MFG is a registered investment adviser, we are required to meet certain fiduciary
standards when providing investment advice to clients. Additionally, when we provide
investment advice related to a retirement plan account or an individual retirement account, we
are considered fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. As such, we are required to act in your best interest and not put our interest
ahead of yours, even though our compensation creates some conflicts with your interests in that
the more you have us manage, the more we can earn. Our clients however are under no
obligation to use services recommended by our associated persons. Furthermore, we believe that
our recommendations are in the best interests of our clients and are consistent with our clients’
needs.
In addition to these services, the firm also provides fee-based investment management services
under a “Wrap Fee Program” whereby participants in the program receive portfolio management,
custodial, reporting, and clearing services for one all inclusive fee (see our “Form ADV Part 2A
Appendix 1- Investment Management Wrap Fee Program Brochure”).
As of 12/31/2025, MFG managed approximately $566,081,879 in assets, $559,354,347 of which
was managed on a discretionary basis and $6,727,531 of which was managed on a non-
discretionary basis.
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Item 5 – Fees and Compensation
Investment Management Services
Fees charged for discretionary and non discretionary investment management services are
negotiated prior to the engagement at a rate not to exceed 1.5%.
Fees are generally calculated and charged quarterly in advance based on the average daily
balance of assets under management during the preceding quarter. Fees for partial quarters are
prorated based on the number of days assets are under management. Fees are generally deducted
directly from client accounts, but clients may elect to alternatively pay fees by check.
Services may be terminated at any time by either party with 30 days written notice to the other
party, and fees will be prorated accordingly. Any payments made in advance will be prorated
and refunded to the client.
All management fees paid to MFG are separate and unrelated to any fees or expenses assessed by
mutual funds or exchange traded funds, or to any trade commission charged by an account
custodian, although trade commissions may at times be paid by MFG at the firm’s discretion.
Information pertaining to fund-generated fees and expenses can be found in mutual fund and
exchange traded fund prospectuses.
Investment Advisory Services
Fees charged for advisory services may be charged in advance or in arrears depending on the
service provided. Fees are negotiated in advance, and generally range from .50% to 1.50%
depending on the level of complexity of the engagement. Fee rates are based on actual services
provided rather than being based on the level of assets managed as detailed above for investment
management services.
In some cases, fees may be deducted directly from client accounts, but clients generally are
billed directly on a quarterly basis.
Services may be terminated at any time by either party with 30 days written notice to the other
party, and fees will be prorated accordingly. Any payments made in advance will be prorated
and refunded to the client.
All advisory fees paid to MFG are separate and unrelated to any fees or expenses assessed by
any broker, custodian, or other outside party.
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Financial Planning Services
Fees charged for financial planning services are quoted in advance and charged at a fixed
amount. Quoted fixed fees will be based on the complexity and level of service provided on a
case by case basis. As mentioned above, services may include planning in areas such as
education funding, retirement planning, estate planning, risk management, employee benefits
planning, tax planning, etc. Since each of these areas can vary in complexity depending on the
complexity of the client’s financial situation, cost will vary as well. Fees are negotiable
depending on the circumstances of the engagement, location, etc.
Fees are generally billed directly to the client in arrears, although a portion of which may be
billed in advance.
Services may be terminated at any time by either party with 30 days written notice to the other
party, and fees will be prorated based on the degree to which services have been completed. Any
payments made in advance will be prorated and refunded to the client.
All financial planning fees paid to MFG are separate and unrelated to any fees or expenses
assessed by any broker, custodian, or other outside party.
Retirement Plan Services
Fees charged for retirement plan services may be charged in advance or in arrears depending on
the service provided. Fees may be fixed or asset based (not to exceed 1.50% annually), and are
negotiable depending on the complexity of the service. Fee levels (whether fixed or asset
based) are primarily based on actual services to be provided.
Fees may be deducted directly from client accounts on a quarterly basis, or clients may elect to
alternatively pay fees by check or wire transfer. There is a minimum annual fee of $1,000 per
plan.
Services may be terminated at any time by either party with 30 days written notice to the other
party, and fees will be prorated accordingly. Any payments made in advance will be prorated
and refunded to the client.
All retirement plan fees paid to MFG are separate and unrelated to any fees or expenses assessed
by any broker, custodian, or other outside party.
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Item 6 – Performance-Based Fees and Side-By-Side Management
MFG does not charge performance-based fees (fees based on a share of capital gains on or
capital appreciation of the assets of a client), and consequently does not simultaneously manage
performance based and non performance based accounts.
Item 7 – Types of Clients
MFG provides services to individuals, businesses and retirement plans.
For its services, MFG does not require a minimum dollar value in assets for establishing or
maintaining a client’s account, but the firm reserves the right to decline engagements for various
reasons including account size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
MFG’s general investment strategy, consistent with the tenets of modern portfolio theory, is to
attempt to reduce risk and volatility by building globally diversified portfolios. To implement
this strategy, MFG primarily uses fundamental security methods of analysis, as well as market
trend and economic cycle analysis. While mutual funds and exchange traded funds are the
primary investment vehicles used in or recommended for client accounts, we may also use or
recommend various other investment vehicles in the implementation of our strategies, including
long-term purchases (securities held at least a year), short-term purchases (securities sold within
a year), trading (securities sold within 30 days), margin and options.
Investing in securities involves risk of loss that clients should be prepared to bear. Such risks
include market risk, interest rate risk, currency risk, and political risk, and loss of capital, among
others. Additionally, certain trading strategies can affect investment performance through
increased brokerage and other transactions. Each client’s propensity for risk however is
thoroughly evaluated, documented, and considered throughout the portfolio implementation
process.
Although MFG intends to manage risk though the careful selection of investments, no
investment strategy can assure a profit or avoid a loss.
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Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to the evaluation of the firm or the integrity of its
management. MFG is currently not subject to, nor has ever been subject to, any legal or
disciplinary events of a material nature.
Item 10 – Other Financial Industry Activities and Affiliations
MFG may also offer clients advice or recommendations related to insurance products. Some
associated persons of MFG are licensed insurance agents and represent various insurance
companies. Any insurance product placed through associated persons would generate standard
and customary insurance commissions and other compensation, a portion of which may be
received by associated persons of MFG.
While MFG will endeavor at all times to put the interest of clients first as part of its fiduciary
duty, clients should be aware that the receipt of additional compensation creates a conflict of
interest, and may affect the judgment of individuals who make recommendations. However, our
clients are under no obligation to purchase products recommended by our associated persons or
to purchase products through our associated persons. We believe that our recommendations are
in the best interests of our clients and are consistent with our clients’ needs.
Item 11 – Code of Ethics
Code of Ethics
MFG has adopted a Code of Ethics expressing the firm's commitment to ethical conduct. The
MFG Code of Ethics describes the firm's fiduciary duties and responsibilities to clients, and
details practices for reviewing the personal securities transactions of supervised persons with
access to client information. The Code also requires compliance with applicable securities laws,
addresses insider trading, and details possible disciplinary measures for violations. MFG will
provide a complete copy of its Code of Ethics to any client upon request to the Chief Compliance
Officer.
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Trading Conflicts of Interest
Individuals associated with MFG are permitted to buy or sell securities for their personal
accounts identical to or different than those recommended to clients. However, no person
employed by MFG is allowed to favor his or her own interest over that of a client or make
personal investment decisions based on the investment decisions of advisory clients.
In order to address conflicts of interest, MFG requires that associated persons with access to
advisory recommendations provide annual securities holdings reports and quarterly transaction
reports to the firm's Chief Compliance Officer. MFG also requires prior approval from the Chief
Compliance Officer for investing in any IPOs or private placements (limited offerings).
Item 12 – Brokerage Practices
The Custodian and Brokers We Use
We do not maintain possession of client assets. Instead, we require all client assets be
maintained in an account at a non affiliated “qualified custodian,” generally a broker-dealer or
bank. We are not affiliated with any particular custodian but instead all custodians are
independently owned and operated. The custodian will hold your assets in a brokerage account
and will be able to buy and sell securities on your behalf.
While we may recommend that you use a particular custodian/broker, you will ultimately decide
whether to do so and will open your account with the custodian/broker by entering into an
account agreement directly with one of them. We cannot actually open accounts for you, but we
can assist you in opening an account at whatever custodian/broker you decide to use.
How We Select Custodians and Brokers
When recommending a custodian or broker for our clients, we consider many different factors
including quality of service, types of services offered, overall capability, execution quality,
competitiveness of transaction costs, availability of investment research, reputation of the firm,
and financial resources, among other things. In determining the reasonableness of a broker’s
compensation, we consider the overall cost to you relative to the benefits you receive, both
directly and indirectly, from the broker.
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Your Brokerage and Custody Costs
Our clients receive various services directly from our custodians. For our clients’ accounts that
they maintain, the custodian generally does not charge separately for custody services but instead
is compensated by charging commissions or other fees on trades that it executes or trades that are
executed by other brokers to and from the custodial accounts. Fees applicable to our client
accounts were negotiated based on the condition that our clients collectively maintain a certain
level of assets at the custodian. We feel this commitment benefits you because we expect the
overall rates you pay will be lower than they might be otherwise.
Since custodians often charge clients a fee for each trade that we have executed by a different
broker-dealer, we have the custodians execute most trades for your account in order to minimize
your trading costs.
We have determined that having the custodians execute most trades is consistent with our duty to
seek “best execution” of your trades. Best execution means seeking the most favorable terms for
a transaction based on all relevant factors, including those listed above.
Products and Services Available to Us from Brokers/Custodians
The custodians provides us and our clients with access to its institutional brokerage services like
trading, custody, reporting, and related services, many of which are not typically available to
retail customers. The custodians also make available various support services, some of which
may help us manage or administer our clients’ accounts, while others may help us manage and
grow our business.
Other institutional brokerage services which benefit you directly include access to a broad range
of investment products, execution of securities transactions, and asset custody. The investment
products available through the custodians include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
The custodians may also make available to us other products and services that benefit us but may
not directly benefit you or your account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both the custodians’ own
and that of third parties. We may use this research to service all or a substantial number of our
clients’ accounts, including accounts not maintained at the custodians. In addition to investment
research, the custodians may also make available software and other technology that provide
access to client account data, facilitates trade execution for multiple client accounts, provides
pricing and other market data, facilitates payment of our fees from our clients’ accounts, and
assists with back-office functions, recordkeeping, and client reporting.
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The custodians may also offer other services intended to help us manage and further develop our
business. These services include educational conferences and events, consulting on technology,
compliance, legal, and business needs, publications and conferences on practice management and
business succession, and access to employee benefits providers, human capital consultants, and
insurance providers.
The availability of these services from the custodians benefits us because we do not have to
produce or purchase them. Of course, this may give us an incentive to recommend that you
maintain your account with a particular custodian based on our interests rather than yours, which
is a conflict of interest. We believe, however, that our recommendation of a custodian is in the
best interests of our clients, and is primarily supported by the scope, quality, and price of the
custodian’s services and not the custodian’s services that benefit only us.
Aggregation of Transactions
MFG may, from time to time, aggregate client orders into blocks in order to facilitate more
efficient account management and execution. When aggregating orders, an average price is given
to all participants in the block, or other measures are taken, in order to treat all accounts fairly.
Item 13 – Review of Accounts
Review of Accounts
Accounts are generally reviewed on a weekly, monthly, quarterly, or semi-annual basis,
depending on the type of account. Reviews may be general in nature, addressing investment
objectives, risk tolerances or asset allocations, or they may be more detailed, depending on
circumstances. The level of detail of the review is generally triggered by factors such as market,
political, or economic conditions, or the client's individual financial situation. Clients should
notify the firm of any material personal financial changes.
Regular Reports Provided to Clients
In addition to the monthly statements and confirmations of transaction that clients receive from
the custodian, MFG may provide other reports directly to the client from time to time depending
on the type of engagement. Investment management clients for example may receive periodic
performance related reports. Financial planning clients may receive a planning analysis but do
not receive regular reports from MFG.
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MFG urges clients to carefully review custodial statements and compare them to the reports
which we may provide.
Item 14 – Client Referrals and Other Compensation
MFG does not compensate any outside parties for client referrals, nor do we receive any
compensation or non cash economic benefit for client referrals.
MFG does however receive economic benefits from our custodian in the form of the support
products and services that are made available to us and to other independent investment advisors.
These products and services, how they benefit us, and the related conflicts of interest are
described in Item 12 above. The firm may also on limited occasions receive travel expense
reimbursements for industry meetings related to market analysis, investment strategies, and
practice management and various cost reimbursements from platform providers for client
investment related seminars. The availability to us of these economic benefits is not based on us
giving particular investment advice, such as buying or recommending particular securities for
our clients. Furthermore, our representatives are required to make all investment decisions and
recommendations based solely on the interests of the applicable client.
Item 15 – Custody
As noted in Item 12, MFG recommends that clients’ assets be held by a qualified custodian.
Although we do not hold assets, we may have limited control in some instances to trade on your
behalf, to deduct our advisory fees from your account with your authorization, or to request
disbursements to you (although various types of written authorizations are required depending on
the type of disbursements).
You will receive account statement directly from your custodian at least quarterly, which will be
sent to the email or postal mailing address you provide. MFG urges clients to carefully review
custodial statements and compare them to any account reports that we might provide.
Item 16 – Investment Discretion
MFG will accept discretionary authority to manage securities accounts on behalf of clients,
although we will also accept non discretionary accounts.
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When granted authority to manage accounts, MFG customarily has the authority to determine
which securities and the amounts that are bought or sold. Any discretionary authority accepted
by MFG however is subject to the client’s risk profile and investment objectives, and may be
limited by any other limitations provided by the client in writing.
MFG will not exercise any discretionary authority until it has been given authority to do so in
writing. Such authority is granted in the written agreement between MFG and the client, and in
the written agreement with the third party custodian.
Item 17 – Voting Client Securities
MFG does not vote proxies on behalf of clients.
Item 18 – Financial Information
Registered investment advisers are required in some cases to provide certain financial
information and or disclosures about their financial condition. For example, if the firm requires
prepayment of fees for six months in advance, has custody of client funds, or has a condition that
is reasonably likely to impair its ability to meet it contractual commitments to its clients, it must
provide financial information and make disclosures.
MFG has no financial or operating conditions which trigger such additional reporting
requirements.
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