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Form ADV Part 2
Disclosure Brochure
January 1, 2025
Revised 11/1/2025
Office Location:
8275 Allison Pointe Trail, Suite 230
Indianapolis, IN 46250
(317) 348-4655
www.mindsetwealthmanagement.com
This Brochure provides information about the qualifications and business practices of Mindset
Wealth Management, LLC (“Mindset” or “the Firm”). If there are any questions about the contents
of this brochure, please contact us at the telephone number listed above. For compliance-specific
requests, please call 610-871-1593. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission (“SEC”) or by any state securities
authority.
Additional information about the Firm is available on the SEC’s website at www.adviserinfo.sec.gov.
The Firm is registered with the SEC as a registered investment adviser. Registration does not imply
any level of skill or training.
ITEM 2 - MATERIAL CHANGES
In this Item, Mindset Wealth Management, LLC (hereby known as “Mindset,” “we,” “us” or the “Firm”) is required
to discuss any material changes that have been made to the Brochure since the last annual amendment.
Material changes since the last update of this brochure include:
• The Firm has amended its Form ADV to update its assets under management.
We will ensure that all current clients receive a Summary of Material Changes and an updated Brochure within
120 days of the close of our business’ fiscal year. A Summary of Material Changes is also included with our
Brochure on the SEC’s website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Mindset is
#330384. We may further provide other ongoing disclosure information about material changes as necessary
and will further provide all clients with a new Brochure as necessary based on changes or new information, at
any time, without charge.
Currently, our Brochure may be requested by contacting Stacy Sizemore, IACCP®, Chief Compliance Officer at
971-371-3450 or stacy@tru-ind.com.
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ITEM 3 - TABLE OF CONTENTS
ITEM 2 - MATERIAL CHANGES ...................................................................................................................... 2
ITEM 3 - TABLE OF CONTENTS ..................................................................................................................... 3
ITEM 4 - ADVISORY BUSINESS ...................................................................................................................... 4
ITEM 5 - FEES AND COMPENSATION ............................................................................................................ 5
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ..................................................... 6
ITEM 7 - TYPES OF CLIENTS .......................................................................................................................... 6
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS ......................................... 6
ITEM 9 - DISCIPLINARY INFORMATION ....................................................................................................... 13
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ...................................................... 13
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ................................................................................................................................................... 13
ITEM 12 - BROKERAGE PRACTICES ............................................................................................................. 15
ITEM 13 - REVIEW OF ACCOUNTS .............................................................................................................. 17
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ....................................................................... 18
ITEM 15 - CUSTODY ................................................................................................................................... 19
ITEM 16 - INVESTMENT DISCRETION.......................................................................................................... 20
ITEM 17 - VOTING CLIENT SECURITIES ....................................................................................................... 20
ITEM 18 - FINANCIAL INFORMATION ......................................................................................................... 21
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ITEM 4 - ADVISORY BUSINESS
Description of Advisory Firm
Mindset Wealth Management, LLC (hereby known as “Mindset,” “we,” “us” or the “Firm”) is a privately
owned limited liability company headquartered in Indianapolis, IN.
Mindset is registered as an investment adviser with the U.S. Securities and Exchange Commission. The Firm
was formed in 2024 and is owned by Peter Bjelopetrovich, Seth Hickle, James Humpries, and Mark Vandygriff.
As of December 31, 2024, Mindset managed approximately $323,391,492 in assets, all on a discretionary
basis. The Firm does not offer a wrap program.
While this brochure generally describes the business of the Firm, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees, or any other person who provides investment
advice on the Firm’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
The Firm offers discretionary investment management and financial planning. Prior to the Firm rendering any
of the foregoing advisory services, clients are required to enter into one or more written agreements with the
Firm setting forth the relevant terms and conditions of the advisory relationship (the “Advisory Agreement”).
Please note that the information in this Brochure is necessarily general and does not address all details of the
Firm’s services. Because certain terms of a client’s Advisory Agreement are negotiable, clients should always
refer to their individual Advisory Agreement for terms that apply specifically to them.
Investment Management Services
The Firm offers continuous and regular investment supervisory services on a discretionary basis as well as
financial planning. While we work with clients, we have the ongoing responsibility to select and/or make
recommendations based upon the objectives of the client, as to specific securities or other investments
that he/she recommends or purchases/sells in clients’ accounts. We utilize a variety of investment types
when making investment recommendations/purchases in client accounts which include, but are not limited
to equity securities, fixed-income securities, alternatives, mutual funds, and Independent Managers. The
investments recommended/purchased are based on the client’s individual needs, goals, and objectives.
The Firm offers investment advice on any investment held by the client at the start of the advisory
relationship. We describe the material investment risks under Item 8 – Methods of Analysis, Investment
Strategies, and Risk of Loss. Financial Planning may be provided to clients as a part of the Investment
Management Services. When being provided as a separate service it is described in this section under
Financial Consulting Services below.
We discuss our discretionary authority below under Item 16 – Investment Discretion. For more
information about the restrictions clients can put on their accounts, see Tailored Services and Client
Imposed Restrictions in this item below. We describe the fees charged for investment management services
below under Item 5 – Fees and Compensation.
Financial Planning
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The Firm provides financial planning services to individuals, families, and other clients regarding their
financial resources based upon an analysis of the client’s current situation, goals, and objectives. Financial
planning services are included in the management fees outlined in the advisory agreement.
Use of Independent Managers and Sub-Advisors
The Firm does not currently utilize Independent Managers and/or Sub-Advisors
Wrap Program
The Firm does not currently offer a Wrap Program.
ITEM 5 - FEES AND COMPENSATION
Fee Schedule & Billing Method
Mindset offers services on a fee basis, which may include fixed fees, as well as fees based on assets under
management or advisement.
Investment Management Services
The annual management fee for our Investment Management Services, including Financial Planning, is
based on the total dollar value of the assets maintained in the client account. The fee assessed and/or
charged is based on what is stipulated in the Investment Advisory Agreement signed by each client. This
may include a minimum annual fee.
Our annual fee ranges up to 2% annually and is assessed and/or charged quarterly in advance, based on
the value at the end of the billing period. Fees are based on a percentage of assets under management.
Inflows and outflows of cash are considered on a prorated basis in this calculation.
Other Fees and Expenses
In addition to the advisory fees paid to the Firm, clients may incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, platform service providers, banks, and other
financial institutions (collectively “Financial Institutions”). These additional charges may include securities
brokerage commissions, transaction fees, custodial fees, fees attributable to alternative assets, reporting
charges, margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed
in the fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales charges,
odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. In addition, fees charged by the Independent
Managers/Sub-Advisors are charged to the clients separately. In these relationships with third-party and/or
Sub-Advisors, these fees would be in addition to the fees charged by the Firm, paid directly to the third-
party and/or Independent Manager/Sub-Advisor, and the Firm will not receive any portion of those fees or
share in those fees.
Direct Fee Debit
Clients generally provide the Firm and/or the Independent Managers/Sub-Advisors with the authority to
directly debit their accounts for payment of the investment advisory fees. The Financial Institutions that
act as the qualified custodian for client accounts, from which the Firm retains the authority to directly
deduct fees, are required to send statements to clients not less than quarterly detailing account
transactions, including any amounts paid to the Firm.
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Account Additions and Withdrawals
As stated above, clients may make additions to and withdrawals from their account at any time, subject to
the Firm’s right to terminate an account. Additions may be in cash or securities provided that the Firm
reserves the right to liquidate any transferred securities or declines to accept particular securities into a
client’s account. Clients may withdraw account assets on notice to the Firm, subject to the usual and
customary securities settlement procedures. However, the Firm generally designs its portfolios as long-
term investments, and the withdrawal of assets may impair the achievement of a client’s investment
objectives. The Firm may consult with its clients about the options and implications of transferring
securities. Clients are advised that when transferred securities are liquidated, they may be subject to
transaction fees, short-term redemption fees, fees assessed at the mutual fund level (e.g., contingent
deferred sales charges), and/or tax ramifications.
Termination
Either party may terminate the advisory agreement at any time by providing written notice to the other
party. The client may terminate the agreement at any time by writing or phoning the Firm at our office. The
Firm will refund any prepaid, unearned advisory fees.
Terminations will not affect liabilities or obligations from transactions initiated in client accounts prior to
termination. In the event the client terminates the investment advisory agreement. The Firm will not
liquidate any securities in the account unless instructed by the client to do so. In the event of the client’s
death or disability, the Firm will continue management of the account until we are notified of the client’s
death or disability and given alternative instructions by an authorized party.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Mindset does not charge performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
ITEM 7 - TYPES OF CLIENTS
Mindset provides asset management, financial planning, investment advisory, consulting, and selection of
third-party Independent Managers and/or Sub-Advisor. Our services are provided on a discretionary basis
to a variety of clients, such as institutional investors, individuals, high-net-worth individuals, trusts and
estates, qualified purchasers, and individual participants of retirement plans. In addition, we may also
provide advisory services to entities such as businesses, and other investment advisors.
Account Requirements
The Firm does not impose a stated minimum fee but does require a minimum portfolio value for starting and
maintaining an investment management relationship of $100,000 which may be waived at the Firm’s
discretion. Certain Independent Managers may, however, impose more restrictive account requirements and
billing practices from the Firm. In these instances, the Firm may alter its corresponding account requirements
and/or billing practices to accommodate those of the Independent Managers.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
Methods of Analysis and Investment Strategies
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Mindset will typically use fundamental, cyclical, charting, and/or technical analysis in the selection of
individual securities. The Firm selects categories of investments based on the client's attitudes about risk
and their need for capital appreciation or income. Different instruments involve different levels of risk
exposure. We seek to select individual securities with characteristics that are most consistent with the
client’s objectives. Since the Firm treats each client account uniquely, client portfolios with similar
investment objectives and asset allocation goals may own different securities.
General Investment Strategies
The Firm generally uses diversification in an effort to minimize risk and optimize the potential return of a
portfolio. More specifically, we utilize multiple asset classes, investment styles, market capitalizations,
sectors, and regions to provide diversification. Each portfolio composition is determined in accordance with
the client’s investment objectives, risk tolerance, and time horizon. We utilize both passive and active
investment management strategies in an effort to optimize portfolios.
Our general investment strategy is to seek real capital growth proportionate to the level of risk the client
is willing to take. We develop a Client Profile to help identify the client’s investment objectives, time
horizon, risk tolerance, tax considerations, target asset allocation, and any special considerations and/or
restrictions the client chooses to place on the management of the account. The Firm will then recommend
investments that we feel are consistent with the Client Profile.
After defining client needs, the Firm develops and implements plans for the client’s account. Then, we
monitor the results and make adjustments as needed. As the initial assumptions change, the plans
themselves may need to be adapted. Continuous portfolio management is important in an effort to keep
the client’s portfolio consistent with the client’s objectives.
Methods of Analysis for Selecting Securities
The Firm may use, among others, technical, fundamental, and/or charting analysis in the selection of
individual equity securities. Additionally, the Firm may use specific strategies or resources in the method
of analysis and selection of mutual funds.
Technical Analysis
The effectiveness of technical analysis depends upon the accurate forecasting of major price moves or
trends in the securities traded by the Firm. However, there is no assurance of accurate forecasts or that
trends will develop in the markets we follow. In the past, there have been periods without discernable
trends and similar periods will presumably occur in the future. Even where major trends develop, outside
factors like government intervention could potentially shorten them.
Furthermore, one limitation of technical analysis is that it requires price movement data, which can
translate into price trends sufficient to dictate a market entry or exit decision. In a trendless or erratic
market, a technical method may fail to identify trends requiring action. In addition, technical methods may
overreact to minor price movements, establishing positions contrary to overall price trends, which may
result in losses. Finally, a technical trading method may underperform other trading methods when
fundamental factors dominate price moves within a given market.
The calculations that underline our system, methods, and strategies involve many variables, including
determinants from information generated by computers and/or charts. The use of a computer in collating
information or in developing and operating a trading method does not assure the success of the method
because a computer is merely an aid in compiling and organizing trade information.
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Accordingly, no assurance is given that the decisions based on computer-generated information will
produce profits for a client’s account.
Fundamental Analysis
Fundamental analysis assesses the financial health and management effectiveness of a business by
analyzing a company’s financial reports, key financial ratios, industry developments, economic data,
competitive landscape, and management. The objective of fundamental analysis is to use historical and
current financial data to assess the stock valuation of a company, evaluate company profitability, credit
risk, and forecast the future performance of the company and its share price. Fundamental analysis
assumptions and calculations are based on historical data and forecasts; therefore, the quality of
information and assumptions used are critical. Differences can exist between market fundamentals and how
they are analyzed.
Mutual Funds
In analyzing mutual funds, the Firm uses various sources of information. We review key characteristics such
as historical performance, consistency of returns, risk level, and size of fund. Expense ratio and other costs
are also significant factors in fund selection. We also subscribe to/access additional information from other
sources that inform our general macroeconomic view.
Options
The Firm may use options as an investment strategy. An option is a contract that gives the buyer the right,
but not the obligation, to buy or sell an asset (such as a share of stock) at a specific price on or before a
certain date. An option, just like a stock or bond, is a security. An option is also a derivative because it
derives its value from an underlying asset.
The two types of options are calls and puts. A call gives the holder the right to buy an asset at a certain
price within a specific period of time. A call may be purchased if the expectation is that the stock will
increase substantially in value before the option expires. It may also be sold as a hedge to protect gains or
principal of an existing holding (covered calls). A put gives the holder the right to sell an asset at a certain
price within a specific period of time. A put may be purchased if the expectation is that the stock will
decrease substantially in value before the option expires.
They are typically purchased as a hedge to protect gains or principal of a portfolio. There are various
options strategies that we may deploy in a strategy, as appropriate for a client’s needs. These include but
may not be limited to covered options (selling a call or put for a premium payment while retaining the
cash or securities required to facilitate the underlying purchase or sale of securities if an option is exercised)
or spreads/straddles (buying or selling call or put options on the same or opposite side of the market to
benefit from the bid/ask “spread” or to straddle the market based on value or time variances).
We use "covered calls", in which we sell an option on a security you own. In this strategy, you receive a
premium for making the option available, and the person purchasing the option has the right to buy the
security from you at an agreed-upon price.
A risk of covered calls is that the option buyer does not have to exercise the option, so if we want to sell
the stock prior to the end of the option agreement, we have to buy the option back from the option buyer,
for a possible loss.
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We may also use "cash secured or margin secured puts", in which we sell a put option on the security you
do not own. In this strategy, you receive a premium for making the option available, and the person
purchasing the option has the right to sell the security to you at an agreed-upon price.
A risk of selling puts is that the price of the underlying stock can fall below the agreed-upon option price
so that if the put is exercised or we want to buy the option back from the option buyer prior to the
termination of the option, a possible loss could be incurred.
Specific Investment Strategies for Managing Portfolios
The Firm may use Modern Portfolio Theory tactical asset allocation, cash as a strategic asset, long-term
holding, trend, dollar-cost-averaging, and defensive portfolio strategies in the construction and
management of client portfolios. There is no guarantee that any of the following strategies will be
successful, and we make no promises or warranties as to the accuracy of our market analysis.
Modern Portfolio Theory (MPT)
The Firm uses the Modern Portfolio Theory, which has a basic concept of using diversification in an effort
to help minimize risk and optimize the potential return of a portfolio.
Tactical Asset Allocation
The Firm may use a tactical asset allocation strategy in the shorter term to deviate from a client’s long-term
strategic asset allocation target in an effort to take advantage of what we perceive as market pricing
anomalies or strong market sectors or to avoid perceived weak sectors. Once they achieve the desired
short-term opportunities or perceive those opportunities have passed, we generally return a client’s
portfolio to the original strategic asset mix.
Cash as a Strategic Asset
The Firm may use cash as a strategic asset and at times move or keep the client’s assets in cash or
cash equivalents. While high cash levels can help protect a client’s assets during periods of market decline,
there is a risk that our timing in moving to cash is less than optimal upon either exit or reentry into the
market, potentially resulting in missed opportunities during positive market moves.
Defensive Strategies
If the Firm anticipates poor near-term prospects for equity markets, we may adopt a defensive strategy
for clients’ accounts by investing substantially
in fixed-income securities and/or money market
instruments. We may also utilize low, non-, or negative correlated investments through mutual funds and
ETFs. There can be no guarantee that the use of defensive techniques will be successful in avoiding losses.
Margin
Some clients of the Firm maintain margin accounts to facilitate short-term borrowing needs, which are
unrelated to our investment strategy (ies). For some clients that are seeking a more aggressive strategy
for their portfolio, the Firm may work with those clients on an individual basis to develop a leveraged
strategy utilizing margin to increase market participation portfolio as part of a customized investment
strategy. Clients are responsible for any brokerage or margin charges in addition to advisory fees. Risks of
using margin include “margin calls” (also called "fed calls" or "maintenance calls.") Margin calls occur when
account values decrease below minimum maintenance margin levels established by the broker-dealer
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that holds the securities in the client’s account, requiring the investor to deposit additional money or
securities into their margin account.
While the use of margin borrowing can increase returns, it can also magnify losses. Clients must specifically
request to establish a margin account.
Additional Strategies
Clients interested in learning more about any of the above strategies should contact us for more information
and/or refer to the prospectus of any mutual fund. We may also consider additional strategies by specific
client request.
Investing Involves Risk
General Risks of Owning Securities
Investing in securities involves the risk of loss that clients should be prepared to bear. While the stock
market may increase and account(s) could enjoy a gain, it is also possible that the stock market may
decrease, and account(s) could suffer a loss. It is important that clients understand the risks associated
with investing in the stock market, are appropriately diversified in investments, and ask us any questions
they may have.
Risk of Loss
Diversification does not guarantee a profit or guarantee to protect against loss, and there is no guarantee
that investment objectives will be achieved. The Firm strategies and recommendations may lose value. All
investments have certain risks involved including, but not limited to the following:
• Alternative Investment Risk: Alternative Investments involve a high degree of risk, often engage
in leveraging and other speculative investment practices that may increase the risk of investment
loss, can be highly illiquid, are not always required to provide periodic pricing or valuation
information to
investors, may involve complex tax structures and delays in distributing important
tax information, are not subject to the same regulatory requirements as mutual funds, often
charge high fees which may offset any trading profits, and in many cases the underlying
investments are not transparent and are known only to the investment manager. Alternative
investment performance can be volatile. An investor could lose all or a substantial amount of his
or her investment.
• Catastrophic Events Risk: The value of securities may decline as a result of various catastrophic
events, such as pandemics, natural disasters, and terrorism. Losses resulting from these
catastrophic events can be substantial and could have a material adverse effect on our business
and clients.
• Credit Risk: Most fixed-income instruments are dependent on the underlying credit of the issuer.
If we are wrong about the underlying financial strength of an issuer, we may purchase securities
where the issuer and other counterparties may not honor their obligations or may have their debt
downgraded by rating agencies. If this happens, a portfolio could sustain an unrealized or realized
loss.
• Currency Risk: The value of a portfolio’s investments may fall as a result of changes in exchange
rates.
• Cyber Security Risk: With the increased use of technologies such as the Internet and the
dependence on computer systems to perform necessary business functions, the Firm may be
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susceptible to operational and information security risks resulting from cyber-attacks and/or
other technological malfunctions. In general, cyber-attacks are deliberate, but unintentional
events may have similar effects. Cyber-attacks include, among others, stealing or corrupting data
maintained online or digitally, preventing legitimate users from accessing information or services
on a website, releasing confidential information without authorization, gaining unauthorized
access to digital systems for the purpose of misappropriation of assets, and causing operational
disruptions. Cyber-attacks may also be carried out in a manner that does not require gaining
unauthorized access, such as causing denial of service. Successful cyber-attacks against, or
security breakdowns of the Firm may adversely affect the client. The Firm may have limited ability
to prevent or mitigate cyber-attacks or security or technology breakdowns affecting clients. While
the Firm has established business continuity plans and systems designed to prevent or reduce the
impact of cyber-attacks, such plans and systems are subject to inherent limitations.
• Derivative Risk: Derivatives are securities, such as futures contracts or options, whose value is
derived from that of other securities or indices. Derivatives can be used for hedging (attempting
to reduce risk by offsetting one investment position with another) or non-hedging purposes.
Hedging with derivatives may increase expenses, and there is no guarantee that a hedging strategy
will achieve the desired results. Utilizing derivatives can cause greater than ordinary investment
risk, which could result in losses.
• Emerging Markets Risk: To the extent that a portfolio invests in issuers located in emerging
markets, the risk may be heightened by political changes and changes in taxation or currency
controls that could adversely affect the values of these investments. Emerging markets have been
more volatile than the markets of developed countries with more mature economies.
•
•
•
• ETF and Mutual Fund Risk: When we invest in an ETF or mutual fund for a client, the client will
bear additional expenses based on its pro rata share of the ETF or mutual fund’s operation
expenses, including the potential duplication of management fees. The risk of owning an ETF or
mutual fund greatly reflects the risks of owning the underlying securities the ETF or mutual fund
holds. Clients may also incur brokerage costs when purchasing ETFs.
Independent Manager Risk: As stated above, the Firm may select certain Independent Managers
to manage a portion of its clients’ assets. In these situations, the Firm continues to conduct
ongoing due diligence of such managers, but such recommendations rely to a great extent on the
Independent Managers’ ability to successfully implement their investment strategies. In addition,
the Firm generally may not have the ability to supervise the Independent Managers on a day-to-
day basis.
Industry Risk: The portfolio’s investments could be concentrated within one industry or group of
industries. Any factors detrimental to the performance of such industries will disproportionately
impact a portfolio. Investments focused on a particular industry are subject to greater risk and
are more greatly impacted by market volatility than less concentrated investments.
Inflation Risk: Most fixed-income instruments will sustain losses if inflation increases, or the
market anticipates increases in inflation. If we enter a period of moderate or heavy inflation,
the value of fixed-income securities could go down.
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
•
• Managed Portfolio Risk: Investments vary with the success and failure of our investment
strategies, research, analysis, and determination of portfolio securities. If our investment
strategies do not produce the expected returns, the value of the investment may decrease. The
success of the Firm’s strategy for an account or Portfolio is subject to the Firm’s ability to
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continually analyze and select appropriate investments and allocate and re-allocate the
investments consistent with the intended investment objectives and risk parameters. There is no
assurance that the Firm’s efforts will be successful.
• Margin Risk: Certain strategies or portfolios (such as options) require the use of a margin account
to establish required positions. The use of margin carries risks that clients should understand. In
volatile markets, security prices can fall very quickly. If the net value of a client’s account (less the
amount the client owes to the broker) falls below a certain level, the broker will issue a “margin call”
and the client will be required to sell the security (and other positions) or add more cash to the
account. You could lose more money than you originally invested. Additionally, the client must pay
interest on the margin balance owed to the broker until it is repaid in full. The amount of margin
interest will diminish the client’s profits and, in some cases, could cause net losses in the client’s
account.
• Market Risk: The value of securities in the portfolio will fluctuate and, as a result, the value may
decline suddenly or over a sustained period of time.
• Non-U.S. Securities Risk: Non-U.S. securities are subject to the risks of foreign currency
fluctuations, generally higher volatility, lower liquidity than U.S. securities, less developed
securities markets and economic systems, and political-economic instability.
• Option Risk: Changes in the market price or other economic attributes of the underlying
investment, changes in the realized or perceived volatility of the relevant market and underlying
investment, and time remaining before an option’s expiration affect the market price of options.
If the market for the options becomes less liquid or smaller the market price of the options may
be adversely affected. The Firm may close out a written option position by buying the option
instead of letting it expire or be exercised. The Firm may close out of long options by selling
instead of letting them expire or be exercised. There can be no assurance that a liquid market will
exist when the Firm seeks to close out an option position by buying or selling the option. When
the Firm writes (sells) an option, it faces the risk that it will experience a loss if the option
purchaser exercises the option sold by the Firm. Writing options can cause the client’s account to
be highly volatile, and it may be subject to sudden and substantial losses. The Firm’s option
positions will be marked to market on each day that the exchanges are open. The Firm’s option
transactions will be subject to limitations established by each of the exchanges, boards of trade,
or other trading facilities on which such options are traded. These limitations govern the
maximum number of options in each class that may be written or purchased by a single investor
or group of investors acting in concert, regardless of whether the options are written or purchased
on the same or different exchanges, boards of trade, or other trading facilities or are held or
written in one or more accounts or through one or more brokers. The decision on when and how
to use options involves the exercise of skill and judgment. Market behavior or unexpected events
can adversely affect a well-executed options program. Anticipation of future movements in
securities prices or other economic factors of the underlying investments impact the success of
an option strategy. No assurances on the Firm’s judgment being correct can be given.
• Trading Risk: The Firm may use frequent trading (in general, selling securities within 30 days of
purchasing the same securities) as an investment strategy when managing your account(s).
Frequent trading is not a fundamental part of our overall investment strategy, but we may use
this strategy occasionally when we determine that it is suitable given your stated investment
objectives and tolerance for risk. This may include buying and selling securities frequently in an
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effort to capture significant market gains and avoid significant losses. When a frequent trading
policy is in effect, there is a risk that investment performance within your account may be
negatively affected, particularly through increased brokerage and other transactional costs and
taxes.
ITEM 9 - DISCIPLINARY INFORMATION
Mindset and our personnel seek to maintain the highest level of business professionalism, integrity, and
ethics. We are required to disclose the facts of any legal or disciplinary events that are material to a client’s
evaluation of our business or the integrity of our management. We do not have any required disclosures
to this Item.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Mindset is required to disclose any relationship or arrangement that is material to its advisory business or
its clients with certain related persons.
Relationship with tru Independence, LLC
The Firm maintains a business relationship with tru Independence, LLC (“tru Independence”), a service
platform for investment professionals which also has an SEC-registered investment advisers. Through
its relationship with tru Independence, the Firm gains access to services related to
reporting,
investments, compliance, back-office support, technology, and other related services.
In fulfilling its duties to its clients, the Firm endeavors at all times to put the interests of its clients first.
The Firm reviews all of its service provider relationships on an ongoing basis in an effort to ensure decisions
are made in the best interests of clients. Clients should be aware, however, that this relationship
may pose certain conflicts of interest. Specifically, tru Independence charges the Firm a platform fee
that decreases as assets increase. Accordingly, the Firm has an incentive to increase the assets it places
through the tru Independence platform. tru Independence also provided transition support aimed at
helping the Firm launch its new advisory firm. The receipt of economic and other benefits as described
above from tru Independence creates an incentive for the Firm to choose tru Independence over other
service providers that do not furnish similar benefits.
Retirement Plan Accounts
The Firm may from time to time recommend the rollover to an IRA from an employer-sponsored retirement
plan. This product will be recommended when it is deemed by the Firm to be in the best interest of the
client. It is understood that the Firm will receive a management fee paid by the client as indicated by the
client agreement that will be signed when the account is opened.
When the Firm provides investment advice to clients regarding their retirement plan account or individual
retirement account, the Firm is a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way the Firm makes money creates some conflicts with client interests, so the Firm operates
under a special rule that requires us to act in the client’s best interest and not put our interest ahead of
theirs.
Under this special rule’s provisions, the Firm must:
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• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of the client when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that the Firm gives advice that is in the client’s
best interest;
• Charge no more than is reasonable for services; and
• Give the client basic information about conflicts of interest.
When recommending the rollover to an IRA from an employer-sponsored retirement plan, the client will
be provided with disclosure on the reasons why the transaction is in their best interest, it will be required
to be signed by both the client and the Firm and will be maintained in the Client’s file.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
Mindset believes that we owe clients the highest level of trust and fair dealing. As part of our fiduciary duty,
we place the interests of our clients ahead of the interests of the firm and our personnel. We have adopted
a Code of Ethics that emphasizes the high standards of conduct that the Firm seeks to observe. Our
personnel are required to conduct themselves with integrity at all times and follow the principles and
policies detailed in our Code of Ethics.
The Firm’s Code of Ethics attempts to address specific conflicts of interest that either we have identified
or that could likely arise. The Firm’s personnel are required to follow clear guidelines from the Code of
Ethics in areas such as gifts and entertainment, other business activities, prohibitions of insider trading,
and adherence to applicable federal securities laws. Additionally, individuals who formulate investment
advice for clients, or who have access to nonpublic information regarding any clients’ purchase or sale of
securities, are subject to personal trading policies governed by the Code of Ethics (see below).
The Firm will provide a complete copy of the Code of Ethics to any client or prospective client upon
request.
Personal Trading Practices
The Firm and our personnel may purchase or sell securities for themselves, regardless of whether the
transaction would be appropriate for a client’s account. The Firm and our personnel may purchase or sell
securities for themselves that we also recommend/utilize for clients. This includes related securities (e.g.,
warrants, options, or other derivatives). This presents a potential conflict of interest, as we have an
incentive to take investment opportunities from clients for our own benefit, favor our personal trades
over client transactions when allocating trades, or use the information about the transactions we intend
to make for clients to our personal benefit by trading ahead of clients.
Our policies to address these conflicts include the following:
1. The client receives the opportunity to act on investment decisions/recommendations prior to and
in preference to accounts of the Firm.
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2. The Firm prohibits trading in a manner that takes personal advantage of price movements caused
3.
by client transactions.
If an employee of the Firm wishes to purchase or sell the same security as he/she recommends or
takes action to purchase or sell for a client, he/she will not do so until the custodian fills the
client’s order if the order cannot be aggregated with the client order. As a result of this policy, it
is possible that clients may receive a better or worse price than the employee for transactions
in the same security on the same day as a client.
4. The Firm requires our employees to report personal securities transactions on at least a quarterly
basis.
5. Conflicts of interest also may arise when the Firm becomes aware of limited offerings or IPOs,
including private placements or offerings of interests in limited partnerships or any thinly traded
securities, whether public or private. Given the inherent potential for conflict, limited offerings
and IPOs demand extreme care. Employees are required to obtain pre-approval from the Chief
Compliance Officer before trading in limited offerings and are prohibited from transacting in IPOs
for personal accounts.
6. Under certain limited circumstances, we make exceptions to the policies stated above. The Firm
will maintain records of these trades, including the reasons for any exceptions.
ITEM 12 - BROKERAGE PRACTICES
Mindset generally requests accounts that are not managed by third-party Independent Managers and/or
Sub-Advisor to be established with Charles Schwab & Co., Inc. (“Schwab”), member FINRA/SIPC. The Firm
engages custodians to clear transactions and custody assets. The custodians provide the Firm with services
that assist us in managing and administering clients' accounts which include software and other technology
that (I ) provide access to client account data (such as trade confirmations and account statements); (ii)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts; (iii) provide
research, pricing and other market data; (iv) facilitate payment of fees from its clients' accounts; and (v)
assist with certain back-office functions, recordkeeping and client reporting.
As part of the arrangement described above, the custodians also make certain research and brokerage
services available at no additional cost to our firm. These services include certain research and brokerage
services, including research services obtained by the custodians directly from independent research
companies, as selected by our Firm (within specific parameters). Research products and services provided
by the custodians to our firm may include research reports on recommendations or other information
about, particular companies or industries; economic surveys, data and analyses; financial publications;
portfolio evaluation services; financial database software services; computerized news and pricing services;
quotation equipment for use in running software used in investment decision-making; and other products
or services that provide lawful and appropriate assistance by the custodians to our firm in the
performance of our
investment decision-making responsibilities. The aforementioned research and
brokerage services are used by our firm to manage accounts. Without this arrangement, our firm might
be compelled to purchase the same or similar services at our own expense.
As a result of receiving the services discussed above, we have the incentive to continue to use or expand
the use of the custodians’ services. Our firm examined this conflict of interest when we chose to enter into
the relationship with the custodians and we have determined that the relationship is in the best interest of
our firm’s clients and satisfies our client obligations, including our duty to seek best execution.
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The custodians charge brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, and commissions are
charged for individual equity and debt securities transactions).
The custodians generally do not charge clients separately for custody services but are compensated by
account holders through commissions and other transaction-related or asset-based fees for securities
trades that are executed through the custodians or that settle into accounts at the custodians. The
custodians charge brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, and commissions are
charged for individual equity and debt securities transactions). The custodians enable us to obtain many
no-load mutual funds without transaction charges and other no-load funds at nominal transaction charges.
The custodians’ commission rates are generally discounted from customary retail commission rates.
However, the commission and transaction fees charged by the custodians may be higher or lower than
those charged by other custodians and broker-dealers.
We may aggregate (combine) trades for ourselves or our associated persons with client trades, providing
that the following conditions are met:
1. Our policy for the aggregation of transactions shall be fully disclosed separately to our existing
clients (if any) and the broker-dealer(s) through which such transactions will be placed;
2. We will not aggregate transactions unless we believe that aggregation is consistent with our duty
to seek the best execution (which includes the duty to seek the best price) for the client and is
consistent with the terms of our investment advisory agreement with the client for which trades
are being aggregated.
3. No advisory client will be favored over any other client; each client that participates in an
aggregated order will participate at the average share price for all our transactions in a given
security on a given business day, with transaction costs based on each client’s participation in the
transaction;
4. We will prepare a procedure specifying how to allocate the order among those clients;
5.
If the aggregated order is filled in its entirety, it will be allocated among clients in accordance
with the allocation statement; if the order is partially filled, it will be allocated pro-rata based on
the allocation statement;
6. Our books and records will separately reflect, for each client account, the orders aggregated, the
securities held by, and bought for that account.
7. We will receive no additional compensation or remuneration of any kind as a result of the
8.
proposed aggregation; and,
Individual advice and treatment will be accorded to each advisory client.
As a matter of policy and practice, we do not utilize research, research-related products, and other
services obtained from broker-dealers, or third parties, on a soft dollar commission basis other than
what is described above and what is included in the Safe Harbor rules.
Factors Considered in Recommending Custodians
We consider several factors in recommending custodians to a client. Factors that we consider when
recommending custodians may include financial strength, reputation, execution, pricing, reporting,
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research, and service. We will also take into consideration the availability of the products and services
received or offered (detailed above) by the custodians.
Directed Brokerage Transactions
The Firm does not allow clients to direct brokerage to a specific broker-dealer. For an individual third-party
Independent Manager’s and/or Sub-Advisor’s policy on directed brokerage transactions, please refer to
Item 12 – Brokerage Practices of that manager’s Form ADV 2A brochure.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a
specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is
permitted provided that the goods and services provided are reasonable expenses of the plan incurred in
the ordinary course of its business for which it otherwise would be obligated and empowered to pay.
ERISA prohibits directed brokerage arrangements when the goods or services purchased are not for the
exclusive benefit of the plan. Consequently, we will request that plan sponsors who direct plan brokerage
provide us with a letter documenting that this arrangement will be for the exclusive benefit of the plan.
Trade Errors
We have implemented procedures designed to prevent trade errors; however, trade errors in client
accounts cannot always be avoided. Consistent with our fiduciary duty, it is our policy to correct trade
errors in a manner that is in the best interest of the client. In cases where the client causes the trade error,
the client will be responsible for any loss resulting from the correction. Depending on the specific
circumstances of the trade error, the client may not be able to receive any gains generated as a result of
the error correction. In all situations where the client does not cause the trade error, the client will be made
whole, and we will absorb any loss resulting from the trade error if the error was caused by the Firm. If the
error is caused by the Custodian, the Custodian will be responsible for covering all trade error costs. If an
investment gain results from the correcting trade, the gain will be donated to charity. We will never benefit
or profit from trade errors.
ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews & Reporting
Managed Accounts Reviews
Mindset manages portfolios on a continuous basis and generally reviews all positions in client accounts on a
regular basis, but no less than annually. We generally offer account reviews to clients annually. Clients may
choose to receive reviews in person, by telephone, or via e-mail. Firm employees conduct reviews based
on a variety of factors. These factors include, but are not limited to, stated investment objectives, economic
environment, outlook for the securities markets, and the merits of the securities in the accounts.
In addition, we may conduct a special review of an account based on, but not limited to, the following:
1. A change in the client’s investment objectives, guidelines, and/or financial situation;
2. Changes in diversification;
3. Tax considerations; or
4. Material cash deposits or withdrawals.
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Third Party and/or Sub-Advisor Accounts
The Firm periodically reviews third-party Independent Manager and/or Sub-Advisor reports provided to
the client, but no less often than on a semi-annual basis. The Firm contacts clients from time to time, as
agreed to with the client, in order to review their financial situation and objectives; communicate
information to third-party Independent Managers and/or Sub-Advisors as warranted; and assist the client
in understanding and evaluating the services provided by the third-party Independent Manager and/or Sub-
Advisor. The client is expected to notify us of any changes in his/her financial situation, investment
objectives, or account restrictions that could affect their account. The client may also directly contact the
third-party Independent Manager and/or Sub-Advisor managing the account or sponsoring the program.
Clients who utilize third-party Independent Managers and/or Sub-Advisors should review the third-party
Independent Manager’s and/or Sub-Advisor’s Form ADV Part 2 Item 13 – Review of Accounts regarding
account reviews, types of written reports provided, and frequency of such reports.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Brokerage Support Products and Services
Mindset receives an economic benefit from the brokers used for transactions in client accounts in the form
of the support products and services they make available to us and other independent firms whose clients
maintain their accounts at the broker. These products and services, how they benefit us, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices). We do not base particular
investment advice, such as buying particular securities for our clients, on the availability of the brokers’
products and services to us.
Outside Compensation
The Firm does not pay referral fees (non-commission-based) to independent promoters for the referral of
their clients to our firm.
The Firm may refer clients to unaffiliated professionals for specific needs, such as mortgage brokerage, real
estate sales, estate planning, legal, and/or tax/accounting. In turn, these professionals may refer clients
to our Firm for investment management needs. We do not have any arrangements with individuals or
companies that we refer clients to, and we do not receive any compensation for these referrals.
However, it could be concluded that our Firm is receiving an indirect economic benefit from this practice,
as the relationships are mutually beneficial. For example, there could be an incentive for us to recommend
services of firms who refer clients to the Firm.
The Firm only refers clients to professionals we believe are competent and qualified in their field, but it is
ultimately the client’s responsibility to evaluate the provider, and it is solely the client’s decision whether
to engage a recommended firm. Clients are under no obligation to purchase any products or services
through these professionals, and our employees have no control over the services provided by another firm.
Clients who choose to engage these professionals will sign a separate agreement with the other firm. Fees
charged by the other firm are separate from and in addition to fees charged by the Firm.
If the client desires, the Firm will work with these professionals or the client’s other advisors (such as an
accountant, attorney, or other investment advisor) to help ensure that the provider understands the
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client’s investments and to coordinate services for the client. We do not share information with an
unaffiliated professional unless first authorized by the client.
Third-Party Independent Manager and/or Sub-Advisor
The Firm may work with third-party Independent Managers or Sub-Advisors to service client accounts. They
may receive ongoing compensation in relation to these arrangements, of which details are fully disclosed to
the clients at the time of account opening. See also Item 5 - Third Party Accounts and/or Sub-Advisor and
Item 10 – Third Party Managers and/or Sub-Advisor. Other Financial Institutions
The Firm has established agreements to provide consulting services to other financial institutions regarding
business development or investment advisory services provided to clients. If the consultation being
provided is specific to services provided to the client account, the specifics of this arrangement, including
the compensation paid to the Firm will be fully disclosed to clients in their signed agreements.
ITEM 15 - CUSTODY
Mindset and/or the Independent Managers have limited custody of some of our client’s funds or securities
when the clients authorize us to deduct our management fees directly from the client’s account. A
qualified custodian (generally a broker-dealer, bank, trust company, or other financial institution) holds
clients’ funds and securities. Clients will receive statements directly from their qualified custodian at least
quarterly. The statements will reflect the client’s funds and securities held with the qualified custodian as
well as any transactions that occurred in the account, including the deduction of our fee.
Clients should carefully review the account statements they receive from the qualified custodian. When
clients receive statements from the Firm as well as from the qualified custodian, they should compare these
two reports carefully. Clients with any questions about their statements should contact us at the address
or phone number on the cover of this brochure. Clients who do not receive a statement from their
qualified custodian at least quarterly should also notify us.
Third-Party Standing Letters of Authorization (“SLOA”)
The Firm is deemed to have custody of a client’s funds or securities when clients have standing
authorizations with their custodian to move money from a client’s account to a third party (“SLOA”) and,
under that SLOA, it authorizes us to designate the amount or timing of transfers with the custodian.
The SEC has set forth a set of standards intended to protect client assets in such situations, which we follow.
By working with the qualified custodian, the Firm has in place seven provisions set forth by the SEC to assist in
mitigating risk. The below must be followed for clients with third-party SLOAs:
1.
2.
3.
4.
The client provides an instruction to the qualified custodian, in writing, which includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
The client authorizes the Firm, in writing, either on the qualified custodian’s form or separately,
to direct transfers to the third party either on a specified schedule or from time to time.
The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization and provides a transfer of
funds notice to the client promptly after each transfer.
The client can terminate or change the instruction to the client’s qualified custodian.
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5.
6.
7.
The Firm has no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party contained in the client’s instruction.
The Firm maintains records showing that the third party is not a related party of the Firm or
located at the same address as the Firm.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
As stated earlier in this section, account statements reflecting all activity on the account(s), are delivered
directly from the qualified custodian to each client or the client’s independent representative, at least
quarterly. A client should carefully review those statements and are urged to compare the statements against
reports received from us. When a client has questions about their account statements, they should contact us
or the qualified custodian preparing the statement.
ITEM 16 - INVESTMENT DISCRETION
Mindset accepts discretionary authority over client accounts. If the Firm is acting in a discretionary capacity,
the Firm may place trades within a client account without pre-approval from the client. In a non-
discretionary capacity, each trade must be approved by the client.
When working with third-party Independent Managers and/or Sub-Advisors, we may recommend certain
third-party Independent Managers and/or Sub-Advisors to clients and then it is up to the client to approve
our recommendations. The third-party investment advisor chosen by the client is responsible for all
investment decisions made in the client’s account(s). Generally, clients who utilize a third-party
Independent Manager and/or Sub-Advisor will sign agreements directly with the third-party manager
and/or Sub-
. It is important to note that we do not offer advice on any specific securities or other investments in
connection with this service. Clients can find more information about the discretionary authority granted
to third-party managers in Item 16 – Investment Discretion of each manager’s Form ADV disclosure
brochure.
ITEM 17 - VOTING CLIENT SECURITIES
Voting of Proxies
In regard to SEC Rule 206(4)-6 under the Advisers Act, Mindset will not vote proxies relating to equity
securities in client accounts. The client is responsible for (1) directing the manner in which proxies solicited
by issuers of securities beneficially owned in their Account are voted and voting or causing such proxies to
be so voted and (2) making all elections relative to any mergers, acquisitions, tender offers, bankruptcy
proceedings or other similar type events pertaining to their Assets. A client should contact us if they would
like to receive a copy of our Proxy Voting Policy.
Class Action Lawsuits
As a matter of company policy, the Firm does not file proofs of claims relating to class action lawsuits
affecting individual client accounts. However, upon the client’s request, the Firm will provide any and all
documentation required to complete any such proof of claim.
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Mutual Funds
The investment advisor that manages the assets of a registered investment company (i.e., mutual fund)
generally votes proxies issued on securities held by the mutual fund.
ITEM 18 - FINANCIAL INFORMATION
Registered investment advisors are required in this item to provide clients with certain financial
information or disclosures about the firm’s financial condition. Mindset does not require the prepayment
of more than $1,200 in fees per client, six months or more in advance, does not have or foresee any
financial condition that is reasonably likely to impair our ability to meet contractual commitments to
clients, and has not been the subject of a bankruptcy proceeding.
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