View Document Text
Form ADV Part 2
Disclosure Brochure
January 1, 2026
Office Location:
8275 Allison Pointe Trail, Suite 230
Indianapolis, IN 46250
Phone: (317) 348-4655
Website: www.mindsetwealthmanagement.com
This Brochure provides information about the qualifications and business practices of Mindset
Wealth Management, LLC (“Mindset” or “the Firm”). If there are any questions about the contents
of this brochure, please contact us at the telephone number listed above. For compliance-specific
requests, please call 610-871-1593. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission (“SEC”) or by any state securities
authority.
Additional information about the Firm is available on the SEC’s website at www.adviserinfo.sec.gov.
The Firm is registered with the SEC as a registered investment adviser. Registration does not imply
any level of skill or training.
ITEM 2 - MATERIAL CHANGES
In this Item, Mindset Wealth Management, LLC (hereby known as “Mindset,” “we,” “us” or the “Firm”) is required
to discuss any material changes that have been made to the Brochure since the last annual amendment.
Material changes since the last update of this brochure include:
• The Firm has amended its Form ADV to update its assets under management.
• As of August 2025, the Firm is wholly owned by Mindset Holding Company LLC.
We will ensure that all current clients receive a Summary of Material Changes and an updated Brochure within
120 days of the close of our business’s fiscal year. A Summary of Material Changes is also included with our
Brochure on the SEC’s website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Mindset is
#330384. We may further provide other ongoing disclosure information about material changes as necessary,
and will further provide all clients with a new Brochure as necessary based on changes or new information, at
any time, without charge.
Currently, our Brochure may be requested by contacting Stacy Sizemore, IACCP®, Managing Director, Chief
Compliance Officer at 971-371-3450 or stacy@tru-ind.com.
2
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
ITEM 3 - TABLE OF CONTENTS
ITEM 2 - MATERIAL CHANGES..................................................................................................................2
ITEM 3 - TABLE OF CONTENTS .................................................................................................................3
ITEM 4 - ADVISORY BUSINESS..................................................................................................................4
ITEM 5 - FEES AND COMPENSATION ........................................................................................................5
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ...................................................6
ITEM 7 - TYPES OF CLIENTS......................................................................................................................6
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS........................................6
ITEM 9 - DISCIPLINARY INFORMATION ................................................................................................... 12
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .................................................... 12
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING .............................................................................................................................................. 13
ITEM 12 - BROKERAGE PRACTICES ......................................................................................................... 14
ITEM 13 - REVIEW OF ACCOUNTS .......................................................................................................... 16
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION .................................................................... 16
ITEM 15 - CUSTODY .............................................................................................................................. 17
ITEM 16 - INVESTMENT DISCRETION ...................................................................................................... 18
ITEM 17 - VOTING CLIENT SECURITIES ................................................................................................... 18
ITEM 18 - FINANCIAL INFORMATION ..................................................................................................... 19
3
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
ITEM 4 - ADVISORY BUSINESS
Description of Advisory Firm
Mindset Wealth Management, LLC (hereby known as “Mindset,” “we,” “us” or the “Firm”) is a privately owned
limited liability company headquartered in Indianapolis, IN.
Mindset is registered as an investment adviser with the U.S. Securities and Exchange Commission. The Firm was
formed in 2024 and is wholly owned by Mindset Holding Company LLC. Mindset Holding Company LLC is owned by
Peter Bjelopetrovich, Seth Hickle, James Humpries, and Mark Vandygriff.
As of December 31, 2025, Mindset managed approximately $445,495,566 in assets for approximately 275 clients,
all on a discretionary basis. The Firm does not offer a wrap program.
While this brochure generally describes the business of the Firm, certain sections also discuss the activities of its
Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying a similar
status or performing similar functions), employees, or any other person who provides investment advice on the
Firm’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
The Firm offers discretionary investment management and financial planning. Prior to the Firm rendering any of the
foregoing advisory services, clients are required to enter into one or more written agreements with the Firm setting
forth the relevant terms and conditions of the advisory relationship (the “Advisory Agreement”). Please note that the
information in this Brochure is necessarily general and does not address all details of the Firm’s services. Because
certain terms of a client’s Advisory Agreement are negotiable, clients should always refer to their individual Advisory
Agreement for terms that apply specifically to them.
Investment Management Services
The Firm offers continuous and regular investment supervisory services on a discretionary basis as well as financial
planning. While we work with clients, we have the ongoing responsibility to select and/or make recommendations
based upon the objectives of the client, as to specific securities or other investments that he/she recommends
or purchase/sell in the ir accounts. We utilize a variety of investment types when making investment
recommendations/purchases in client accounts, which include, but are not limited to, equity securities, fixed-
income securities, alternatives, and mutual funds. The investments recommended/purchased are based on the
client’s individual needs, goals, and objectives. The Firm offers investment advice on any investment held by the
client at the start of the advisory relationship. We describe the material investment risks under Item 8 – Methods
of Analysis, Investment Strategies, and Risk of Loss. Financial Planning may be provided to clients as a part of the
Investment Management Services. When provided as a separate service, it is described in the Financial Consulting
Services section below.
We discuss our discretionary authority below under Item 16 – Investment Discretion. For more information about
the restrictions clients can put on their accounts, see Tailored Services and Client-Imposed Restrictions in this item
below. We describe the fees charged for investment management services below under Item 5 – Fees and
Compensation.
Financial Planning
The Firm provides financial planning services to individuals, families, and other c lients regarding their financial
resources based upon an analysis of the client’s current situation, goals, and objectives. Financial planning services
are included in the management fees outlined in the advisory agreement.
4
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
Use of Independent Managers and Sub-Advisors
The Firm does not currently utilize Independent Managers and/or Sub-Advisors.
Wrap Program
The Firm does not currently offer a Wrap Program.
ITEM 5 - FEES AND COMPENSATION
Fee Schedule & Billing Method
Mindset offers services on a fee basis, which may include fixed fees, as well as fees based on assets under
management or advisement.
Investment Management Services
The annual management fee for our Investment Management Services, including Financial Planning, is based on
the total dollar value of the assets maintained in the client account. The fee assessed and/or charged is based on
what is stipulated in the Investment Advisory Agreement signed by each client. This may include a minimum
annual fee.
Our annual fee ranges up to 1.5% annually and is assessed and/or charged quarterly in advance, based on the
beginning of quarter values. Fees are based on a percentage of assets under management. Inflows and outflows of
cash are considered on a prorated basis in this calculation.
Other Fees and Expenses
In addition to the advisory fees paid to the Firm, clients may incur certain charges imposed by other third parties,
such as broker-dealers, custodians, trust companies, platform service providers, banks, and other financial
institutions (collectively “Financial Institutions”). These additional charges may include securities brokerage
commissions, transaction fees, custodial fees, fees attributable to alternative assets, reporting charges, margin
costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus
(e.g., fund management fees and other fund expenses), deferred sales charges, odd -lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. In these relationships with third parties, these fees would be in addition to the fees charged by the
Firm, paid directly to the third party, and the Firm will not receive any portion of those fees or share in those fees.
Direct Fee Debit
Clients generally provide the Firm with the authority to directly debit their accounts for payment of the investment
advisory fees. The Financial Institutions that act as the qualified custodian for client accounts, from which the Firm
retains the authority to directly deduct fees, are required to send statements to clients not less than quarterly
detailing account transactions, including any amounts paid to the Firm.
Account Additions and Withdrawals
As stated above, clients may make additions to and withdrawals from their accounts at any time, subject to the
Firm’s right to terminate an account. Additions may be in cash or securities, provided that the Firm reserves the
right to liquidate any transferred securities or declines to accept particular securities into a client’s account. Clients
may withdraw account assets on notice to the Firm, subject to the usual and customary securities settlement
procedures. However, the Firm generally designs its portfolios as long-term investments, and the withdrawal of
assets may impair the achievement of a client’s investment objectives. The Firm may consult with its clients about
the options and implications of transferring securities. Clients are advised that when transferred securities are
5
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed at the mutual fund
level (e.g., contingent deferred sales charges), and/or tax ramifications.
Termination
Either party may terminate the advisory agreement at any time by providing written notice to the other party.
The client may terminate the agreement at any time by writing or phoning the Firm at our office. The Firm will
refund any prepaid, unearned advisory fees.
Terminations will not affect liabilities or obligations from transactions initiated in client accounts prior to
termination. In the event the client terminates the investment advisory agreement. The Firm will not liquidate any
securities in the account unless instructed by the client to do so. In the event of the client’s death or disability, the
Firm will continue management of the account until we are notified of the client’s death or disability and given
alternative instructions by an authorized party.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Mindset does not charge performance-based fees or conduct side-by-side management.
ITEM 7 - TYPES OF CLIENTS
Mindset provides asset management, financial planning, investment advisory, and consulting. Our services are
provided on a discretionary basis to a variety of clients, such as institutional investors, individuals, high-net-worth
individuals, trusts and estates, qualified purchasers, and individual participants of retirement plans. In addition,
we may also provide advisory services to entities such as businesses and other investment advisors.
Account Requirements
The Firm does not impose a stated minimum fee but does require a minimum portfolio value for starting and
maintaining an investment management relationship of $100,000, which may be waived at the Firm’s discretion.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF
LOSS
Methods of Analysis and Investment Strategies
Mindset will typically use fundamental, cyclical, charting, and/or technical analysis in the selection of individual
securities. The Firm selects categories of investments based on the client's attitudes about risk and their need for
capital appreciation or income. Different instruments involve different levels of risk exposure. We seek to select
individual securities with characteristics that are most consistent with the client’s objectives. Since the Firm treats
each client account uniquely, client portfolios with similar investment objectives and asset allocation goals may
own different securities.
General Investment Strategies
The Firm generally uses diversification in an effort to minimize risk and optimize the potential return of a portfolio.
More specifically, we utilize multiple asset classes, investment styles, market capitalizations, sectors, and regions
to provide diversification. Each portfolio composition is determined in accordance with the client’s investment
objectives, risk tolerance, and time horizon. We utilize both passive and active investment management strategies
in an effort to optimize portfolios.
Our general investment strategy is to seek real capital growth proportionate to the level of risk the client is willing
to take. We develop a Client Profile to help identify the client’s investment objectives, time horizon, risk tolerance,
tax considerations, target asset allocation, and any special considerations and/or restrictions the client chooses to
6
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
place on the management of the account. The Firm will then recommend investments that we feel are consistent
with the Client Profile.
After defining client needs, the Firm develops and implements plans for the client’s account. Then, we monitor the
results and make adjustments as needed. As the initial assumptions change, the plans themselves may need to be
adapted. Continuous portfolio management is important in an effort to keep the client’s portfolio consistent with
the client’s objectives.
Methods of Analysis for Selecting Securities
The Firm may use, among others, technical, fundamental, and/or charting analysis in the selection of individual
equity securities. Additionally, the Firm may use specific strategies or resources in the method of analysis and
selection of mutual funds.
Technical Analysis
The effectiveness of technical analysis depends upon the accurate forecasting of major price moves or trends in
the securities traded by the Firm. However, there is no assurance of accurate forecasts or that trends will develop
in the markets we follow. In the past, there have been periods without discernible trends, and similar periods will
presumably occur in the future. Even where major trends develop, outside factors like government intervention
could potentially shorten them.
Furthermore, one limitation of technical analysis is that it requires price movement data, which can translate into
price trends sufficient to dictate a market entry or exit decision. In a trendless or erratic market, a technical
method may fail to identify trends requiring action. In addition, technical methods may overreact to minor price
movements, establishing positions contrary to overall price trends, which may result in losses. Finally, a technical
trading method may underperform other trading methods when fundamental factors dominate price moves
within a given market.
The calculations that underlie our system, methods, and strategies involve many variables, including determinants
from information generated by computers and/or charts. The use of a computer in collating information or in
developing and operating a trading method does not assure the success of the method because a computer is
merely an aid in compiling and organizing trade information.
Accordingly, no assurance is given that the decisions based on computer-generated information will produce
profits for a client’s account.
Fundamental Analysis
Fundamental analysis assesses the financial health and management effectiveness of a business by analyzing a
company’s financial reports, key financial ratios, industry developments, economic data, competitive landscape,
and management. The objective of fundamental analysis is to use historical and current financial data to assess
the stock valuation of a company, evaluate the company's profitability, credit risk, and forecast the future
performance of the company and its share price. Fundamental analysis assumptions and calculations are based on
historical data and forecasts; therefore, the quality of information and assumptions used is critical. Differences can
exist between market fundamentals and how they are analyzed.
Mutual Funds
In analyzing mutual funds, the Firm uses various sources of information. We review key characteristics such as
historical performance, consistency of returns, risk level, and size of fund. Expense ratio and other costs are also
significant factors in fund selection. We also subscribe to/access additional information from other sources that
inform our general macroeconomic view.
7
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
Options
The Firm may use options as an investment strategy. An option is a contract that gives the buyer the right, but
not the obligation, to buy or sell an asset (such as a share of stock) at a specific price on or before a certain date.
An option, just like a stock or bond, is a security. An option is also a derivative because it derives its value from
an underlying asset.
The two types of options are calls and puts. A call gives the holder the right to buy an asset at a certain price
within a specific period of time. A call may be purchased if the expectation is that the stock will increase
substantially in value before the option expires. It may also be sold as a hedge to protect gains or principal of an
existing holding (covered calls). A put gives the holder the right to sell an asset at a certain price within a specific
period of time. A put may be purchased if the expectation is that the stock will decrease substantially in value
before the option expires.
They are typically purchased as a hedge to protect gains or t h e principal of a portfolio. There are various options
strategies that we may deploy in a strategy, as appropriate for a client’s needs. These include but may not be
limited to covered options (selling a call or put for a premium payment while retaining the cash or securities
required to facilitate the underlying purchase or sale of securities if an option is exercised) or spreads/straddles
(buying or selling call or put options on the same or opposite side of the market to benefit from the bid/ask
“spread” or to straddle the market based on value or time variances).
We use "covered calls", in which we sell an option on a security you own. In this strategy, you receive a premium
for making the option available, and the person purchasing the option has the right to buy the security from you
at an agreed-upon price.
A risk of covered calls is that the option buyer does not have to exercise the option, so if we want to sell the stock
prior to the end of the option agreement, we have to buy the option back from the option buyer, for a possible
loss.
We may also use "cash secured or margin secured puts", in which we sell a put option on the security you do not
own. In this strategy, you receive a premium for making the option available, and the person purchasing the option
has the right to sell the security to you at an agreed-upon price.
A risk of selling puts is that the price of the underlying stock can fall below the agreed-upon option price, so that
if the put is exercised or we want to buy the option back from the option buyer prior to the termination of the
option, a possible loss could be incurred.
Specific Investment Strategies for Managing Portfolios
The Firm may use Modern Portfolio Theory tactical asset allocation, cash as a strategic asset, long-term holding,
trend, dollar-cost-averaging, and defensive portfolio strategies in the construction and management of client
portfolios. There is no guarantee that any of the following strategies will be successful , and we make no promises
or warranties as to the accuracy of our market analysis.
Modern Portfolio Theory (MPT)
The Firm uses the Modern Portfolio Theory, which has a basic concept of using diversification in an effort to help
minimize risk and optimize the potential return of a portfolio.
Tactical Asset Allocation
The Firm may use a tactical asset allocation strategy in the shorter term to deviate from a client’s long-term
strategic asset allocation target in an effort to take advantage of what we perceive as market pricing anomalies or
strong market sectors or to avoid perceived weak sectors. Once they achieve the desired short-term opportunities
8
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
or perceive those opportunities have passed, we generally return a client’s portfolio to the original strategic asset
mix.
Cash as a Strategic Asset
The Firm may use cash as a strategic asset and, at times, move or keep the client’s assets in cash or cash
equivalents. While high cash levels can help protect a client’s assets during periods of market decline, there is a
risk that our timing in moving to cash is less than optimal upon either exit or reentry into the market, potentially
resulting in missed opportunities during positive market moves.
Defensive Strategies
If the Firm anticipates poor near-term prospects for equity markets, we may adopt a defensive strategy
for
clients’ accounts by investing substantially in fixed-income securities and/or money market instruments. We may
also utilize low, non-, or negative correlated investments through mutual funds and ETFs. The re can be no
guarantee that the use of defensive techniques will be successful in avoiding losses.
Margin
Some clients of the Firm maintain margin accounts to facilitate short-term borrowing needs, which are unrelated
to our investment strategy (ies). For some clients who are seeking a more aggressive strategy for their portfolio,
the Firm may work with those clients on an individual basis to develop a leveraged strategy utilizing margin to
increase market participation in the portfolio as part of a customized investment strategy. Clients are responsible
for any brokerage or margin charges in addition to advisory fees. Risks of using margin include “margin calls” (also
called "fed calls" or "maintenance calls.") Margin calls occur when account values decrease below minimum
maintenance margin levels established by the broker-dealer that holds the securities in the client’s account,
requiring the investor to deposit additional money or securities into their margin account.
While the use of margin borrowing can increase returns, it can also magnify losses. Clients must specifically request
to establish a margin account.
Additional Strategies
Clients interested in learning more about any of the above strategies should contact us for more
information
and/or refer to the prospectus of any mutual fund. We may also consider additional strategies at the specific client's
request.
Investing Involves Risk
General Risks of Owning Securities
Investing in securities involves the risk of loss that clients should be prepared to bear. While the stock market may
increase and account(s) could enjoy gains, it is also possible that the stock market may decrease, and account(s)
could suffer a loss. It is important that clients understand the risks associated with investing in the stock market,
are appropriately diversified in investments, and ask us any questions they may have.
Risk of Loss
Diversification does not guarantee a profit or guarantee to protect against loss, and there is no guarantee that
investment objectives will be achieved. The Firm strategies and recommendations may lose value. All investments
have certain risks involved, including, but not limited to, the following:
• Alternative Investment Risk: Alternative Investments involve a high degree of risk, often engage in
leveraging and other speculative investment practices that may increase the risk of investment loss, can
be highly illiquid, are not always required to provide periodic pricing or valuation information to
9
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
investors, may involve complex tax structures and delays in distributing important tax information, are
not subject to the same regulatory requirements as mutual funds, often charge high fees which may
offset any trading profits, and in many cases the underlying investments are not transparent and are
known only to the investment manager. Alternative investment performance can be volatile. An investor
could lose all or a substantial amount of his or her investment.
• Catastrophic Events Risk: The value of securities may decline as a result of various catastrophic events,
such as pandemics, natural disasters, and terrorism. Losses resulting from these catastrophic events can
be substantial and could have a material adverse effect on our business and clients.
• Credit Risk: Most fixed-income instruments are dependent on the underlying credit of the issuer. If we
are wrong about the underlying financial strength of an issuer, we may purchase securities where the
issuer and other counterparties may not honor their obligations or may have their debt downgraded by
rating agencies. If this happens, a portfolio could sustain an unrealized or realized loss.
• Currency Risk: The value of a portfolio’s investments may fall as a result of changes in exchange rates.
• Cyber Security Risk: With the increased use of technologies such as the Internet and the dependence on
computer systems to perform necessary business functions, the Firm may be susceptible to operational
and information security risks resulting from cyber-attacks and/or other technological malfunctions. In
general, cyber-attacks are deliberate, but unintentional events may have similar effects. Cyber-attacks
include, among others, stealing or corrupting data maintained online or digitally, preventing legitimate
users from accessing information or services on a website, releasing confidential information without
authorization, gaining unauthorized access to digital systems for the purpose of misappropriation of
assets, and causing operational disruptions. Cyber-attacks may also be carried out in a manner that does
not require gaining unauthorized access, such as causing a denial of service. Successful cyber-attacks
against, or security breakdowns of, the Firm may adversely affect the client. The Firm may have limited
ability to prevent or mitigate cyber-attacks or security or technology breakdowns affecting clients. While
the Firm has established business continuity plans and systems designed to prevent or reduce the impact
of cyber-attacks, such plans and systems are subject to inherent limitations.
• Derivative Risk: Derivatives are securities, such as futures contracts or options, whose value is derived
from that of other securities or indices. Derivatives can be used for hedging (attempting to reduce risk
by offsetting one investment position with another) or non-hedging purposes. Hedging with derivatives
may increase expenses, and there is no guarantee that a hedging strategy will achieve the desired results.
Utilizing derivatives can cause greater than ordinary investment risk, which could result in losses.
• Emerging Markets Risk: To the extent that a portfolio invests in issuers located in emerging markets, the
risk may be heightened by political changes and changes in taxation or currency controls that could
adversely affect the values of these investments. Emerging markets have been more volatile than the
markets of developed countries with more mature economies.
•
• ETF and Mutual Fund Risk: When we invest in an ETF or mutual fund for a client, the client will bear
additional expenses based on its pro rata share of the ETF or mutual fund’s operational expenses,
including the potential duplication of management fees. The risk of owning an ETF or mutual fund greatly
reflects the risks of owning the unde rlying securities the ETF or mutual fund holds. Clients may also incur
brokerage costs when purchasing ETFs.
Industry Risk: The portfolio’s investments could be concentrated within one industry or group of
industries. Any factors detrimental to the performance of such industries will disproportionately impact
a portfolio. Investments focused on a particular industry are subject to greater risk and are more greatly
impacted by market volatility than less concentrated investments.
10
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
•
Inflation Risk: Most fixed-income instruments will sustain losses if inflation increases or the market
anticipates increases in inflation. If we enter a period of moderate or heavy inflation, the value of
fixed-income securities could go down.
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
•
• Managed Portfolio Risk: Investments vary with the success and failure of our investment strategies,
research, analysis, and determination of portfolio securities. If our investment strategies do not produce
the expected returns, the value of the investment may decrease. The success of the Firm’s strategy for
an account or Portfolio is subject to the Firm’s ability to continually analyze and select appropriate
investments and allocate and re-allocate the investments consistent with the intended investment
objectives and risk parameters. There is no assurance that the Firm’s efforts will be successful.
• Margin Risk: Certain strategies or portfolios (such as options) require the use of a margin account to
establish required positions. The use of margin carries risks that clients should understand. In volatile
markets, security prices can fall very quickly. If the net value of a client’s account (less the amount the client
owes to the broker) falls below a certain level, the broker will issue a “margin call” and the client will be
required to sell the security (and other positions) or add more cash to the account. You could lose more
money than you originally invested. Additionally, the client must pay interest on the margin balance owed
to the broker until it is repaid in full. The amount of margin interest will diminish the client’s profits and, in
some cases, could cause net losses in the client’s account.
• Market Risk: The value of securities in the portfolio will fluctuate and, as a result, the value may decline
suddenly or over a sustained period of time.
• Non-U.S. Securities Risk: Non-U.S. securities are subject to the risks of foreign currency fluctuations,
generally higher volatility, lower liquidity than U.S. securities, less developed securities markets and
economic systems, and political-economic instability.
• Option Risk: Changes in the market price or other economic attributes of the underlying investment,
changes in the realized or perceived volatility of the relevant market and underlying investment, and
time remaining before an option’s expiration affect the market price of options. If the market for the
options becomes less liquid or smaller, the market price of the options may be adversely affected. The
Firm may close out a written option position by buying the option instead of letting it expire or be
exercised. The Firm may close out long options by selling instead of letting them expire or be exercised.
There can be no assurance that a liquid market will exist when the Firm seeks to close out an option
position by buying or selling the option. When the Firm writes (sells) an option, it faces the risk that it
will experience a loss if the option purchaser exercises the option sold by the Firm. Writing options can
cause the client’s account to be highly volatile, and it may be subject to sudden and substantial losses.
The Firm’s option positions will be marked to market on each day that the exchanges are open. The
Firm’s option transactions will be subject to limitations established by each of the exchanges, boards of
trade, or other trading facilities on which such options are traded. These limitations govern the maximum
number of options in each class that may be written or purchased by a single investor or group of
investors acting in concert, regardless of whether the options are written or purchased on the same or
different exchanges, boards of trade, or other trading facilities or are held or written in one or more
accounts or through one or more brokers. The decision on when and how to use options involves the
exercise of skill and judgment. Market behavior or unexpected events can adversely affect a well-
executed options program. Anticipation of future movements in securities prices or other economic
factors of the underlying investments impacts the success of an option strategy. No assurances on the
Firm’s judgment being correct can be given.
• Trading Risk: The Firm may use frequent trading (in general, selling securities within 30 days of
purchasing the same securities) as an investment strategy when managing your account(s). Frequent
11
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
trading is not a fundamental part of our overall investment strategy, but we may use this strategy
occasionally when we determine that it is suitable given your stated investment objectives and tolerance
for risk. This may include buying and selling securities frequently in an effort to capture significant market
gains and avoid significant losses. When a frequent trading policy is in effect, there is a risk that
investment performance within your account may be negatively affected, particularly through increased
brokerage and other transactional costs and taxes.
ITEM 9 - DISCIPLINARY INFORMATION
Mindset and our personnel seek to maintain the highest level of business professionalism, integrity, and ethics.
We are required to disclose the facts of any legal or disciplinary events that are material to a client’s evaluation
of our business or the integrity of our management. We do not have any required disclosures for this Item.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Mindset is required to disclose any relationship or arrangement that is material to its advisory business or its clients
with certain related persons.
Relationship with Mindset Asset Management, LLC
Mindset is owned by Mindset Holding Company LLC, which also owns Mindset Asset Management, LLC (“MAM”).
Because both firms are owned by the same holding company, the U.S. Securities and Exchange Commission (SEC)
considers us “related advisers.”
Mindset Asset Management, LLC (“MAM”) is a related person of Mindset through common control. Management
persons of Mindset Wealth are also management persons of Mindset. These relationships and any compensation
received by MAM or Mindset may create a conflict of interest. To address any conflict of interest, Mindset has
implemented a Code of Ethics and specific policies and procedures to ensure that any transaction is in the client’s best
interest. See Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading for further
details on addressing conflicts of interest in these situations. Any services provided by MAM are separate and distinct
from Mindset’s services and are provided pursuant to separate client agreements.
We are committed to acting in the best interests of our clients and have policies and procedures designed to mitigate
any potential conflicts of interest arising from these relationships. These policies ensure that each firm provides advice
independently and that client information is protected.
Relationship with tru Independence, LLC
The Firm maintains a business relationship with tru Independence, LLC (“tru Independence”), a service platform
for investment professionals that also has an SEC-registered investment adviser. Through its relationship with
tru Independence, the Firm gains access to services related to reporting, investments, compliance, back-office
support, technology, and other related services.
In fulfilling its duties to its clients, the Firm endeavors at all times to put the interests of its clients first. The Firm
reviews all of its service provider relationships on an ongoing basis in an effort to ensure decisions are made in
the best interests of clients. Clients should be aware, however, that this relationship may pose certain
conflicts of interest. Specifically, tru
Independence charges the Firm a platform fee that decreases as assets
increase. Accordingly, the Firm has an incentive to increase the assets it places through the tru Independence
platform. tru Independence also provided transition support aimed at helping the Firm launch its new advisory
firm. The receipt of economic and other benefits as described above from tru Independence creates an incentive
for the Firm to choose tru Independence over other service providers that do not furnish similar benefits.
12
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
Retirement Plan Accounts
The Firm may, from time to time, recommend the rollover to an IRA from an employer-sponsored retirement plan.
This product will be recommended when it is deemed by the Firm to be in the best interest of the client. It is
understood that the Firm will receive a management fee paid by the client, as indicated by the client agreement
that will be signed when the account is opened.
When the Firm provides investment advice to clients regarding their retirement plan account or individual
retirement account, the Firm is a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The
way the Firm makes money creates some conflicts with client interests, so the Firm operates under a special rule
that requires us to act in the client’s best interest and not put our interest ahead of theirs.
Under this special rule’s provisions, the Firm must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of the client when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that the Firm gives advice that is in the client’s best
interest;
• Charge no more than is reasonable for services; and
• Give the client basic information about conflicts of interest.
When recommending the rollover to an IRA from an employer-sponsored retirement plan, the client will be
provided with disclosure on the reasons why the transaction is in their best interest, it will be required to be signed
by both the client and the Firm and will be maintained in the Client’s file.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
Mindset believes that we owe clients the highest level of trust and fair dealing. As part of our fiduciary duty, we
place the interests of our clients ahead of the interests of the firm and our personnel. We have adopted a Code of
Ethics that emphasizes the high standards of conduct that the Firm seeks to observe. Our personnel are required
to conduct themselves with integrity at all times and follow the principles and policies detailed in our Code of
Ethics.
The Firm’s Code of Ethics attempts to address specific conflicts of interest that either we have identified or that
could likely arise. The Firm’s personnel are required to follow clear guidelines from the Code of Ethics in areas
such as gifts and entertainment, other business activities, prohibitions of insider trading, and adherence to
applicable federal securities laws. Additionally, individuals who formulate investment advice for clients, or who
have access to nonpublic information regarding any clients’ purchase or sale of securities, are subject to personal
trading policies governed by the Code of Ethics (see below).
The Firm will provide a complete copy of the Code of Ethics to any client or prospective client upon request.
Personal Trading Practices
The Firm and our personnel may purchase or sell securities for themselves, regardless of whether the transaction
would be appropriate for a client’s account. The Firm and our personnel may purchase or sell securities for
themselves that we also recommend/utilize for clients. This includes related securities (e.g., warrants, options, or
13
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
other derivatives). This presents a potential conflict of interest, as we have an incentive to take investment
opportunities from clients for our own benefit, favor our personal trades over client transactions when
allocating trades, or use the information about the transactions we intend to make for clients to our personal
benefit by trading ahead of clients.
Our policies to address these conflicts include the following:
1. The client receives the opportunity to act on investment decisions/recommendations prior to and in
preference to accounts of the Firm.
2. The Firm prohibits trading in a manner that takes personal advantage of price movements caused by
3.
client transactions.
If an employee of the Firm wishes to purchase or sell the same security as he/she recommends or takes
action to purchase or sell for a client, he/she will not do so until the custodian fills the client’s order if
the order cannot be aggregated with the client's order. As a result of this policy, it is possible that clients
may receive a better or worse price than the employee does for transactions in the same security on
the same day as a client.
4. The Firm requires our employees to report personal securities transactions on at least a quarterly basis.
5. Conflicts of interest also may arise when the Firm becomes aware of limited offerings or IPOs, including
private placements or offerings of interests in limited partnerships or any thinly traded securities,
whether public or private. Given the inherent potential for conflict, limited offerings, and IPOs demand
extreme care. Employees are required to obtain pre-approval from the Chief Compliance Officer before
trading in limited offerings and are prohibited from transacting in IPOs for personal accounts.
6. Under certain limited circumstances, we make exceptions to the policies stated above. The Firm will
maintain records of these trades, including the reasons for any exceptions.
ITEM 12 - BROKERAGE PRACTICES
Mindset generally requests accounts to be established with Charles Schwab & Co., Inc. (“Schwab”), member
FINRA/SIPC. The Firm engages custodians to clear transactions and custody assets. The custodians provide the
Firm with services that assist us in managing and administering clients' accounts which include software and other
technology that (I ) provide access to client account data (such as trade confirmations and account statements);
(ii) facilitate trade execution and allocate aggregated trade orders for multiple client accounts; (iii) provide
research, pricing and other market data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist
with certain back-office functions, recordkeeping and client reporting.
As part of the arrangement described above, the custodians also make certain research and brokerage services
available at no additional cost to our firm. These services include certain research and brokerage services, including
research services obtained by the custodians directly from independent research companies, as selected by our
Firm (within specific parameters). Research products and services provided by the custodians to our firm may
include research reports on recommendations or other information about, particular companies or industries;
economic surveys, data and analyses; financial publications; portfolio evaluation services; financial database
software services; computerized news and pricing services; quotation equipment for use in running software used
in investment decision-making; and other products or services that provide lawful and appropriate assistance
by the custodians to our firm in the performance of our investment decision-making responsibilities. The
aforementioned research and brokerage services are used by our firm to manage accounts. Without this
arrangement, our firm might be compelled to purchase the same or similar services at our own expense.
As a result of receiving the services discussed above, we have the incentive to continue to use or expand the use
of the custodians’ services. Our firm examined this conflict of interest when we chose to enter into the relationship
14
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
with the custodians, and we have determined that the relationship is in the best interest of our firm’s clients and
satisfies our client obligations, including our duty to seek best execution.
The custodians charge brokerage commissions and transaction fees for effecting certain securities transactions
(i.e., transaction fees are charged for certain no-load mutual funds, and commissions are charged for individual
equity and debt securities transactions).
The custodians generally do not charge clients separately for custody services but are compensated by account
holders through commissions and other transaction-related or asset-based fees for securities
trades that are
executed through the custodians or that settle into accounts at the custodians. The custodians charge brokerage
commissions and transaction fees for effecting certain securities transactions (i.e., transaction fees are charged
for certain no-load mutual funds, and commissions are charged for individual equity and debt securities
transactions). The custodians enable us to obtain many no-load mutual funds without transaction charges and
other no-load funds at nominal transaction charges. The custodians’ commission rates are generally discounted
from customary retail commission rates. However, the commission and transaction fees charged by the custodians
may be higher or lower than those charged by other custodians and broker-dealers.
that
We may aggregate (combine) trades for ourselves or our associated persons with client trades, providing
the following conditions are met:
1. Our policy for the aggregation of transactions shall be fully disclosed separately to our existing clients
(if any) and the broker-dealer(s) through which such transactions will be placed;
2. We will not aggregate transactions unless we believe that aggregation is consistent with our duty to seek
the best execution (which includes the duty to seek the best price) for the client and is consistent with
the terms of our investment advisory agreement with the client for which trades are being aggregated.
3. No advisory client will be favored over any other client; each client that participates in an aggregated
order will participate at the average share price for all our transactions in a given security on a given
business day, with transaction costs based on each client’s participation in the transaction;
4. We will prepare a procedure specifying how to allocate the order among those clients;
5.
If the aggregated order is filled in its entirety, it will be allocated among clients in accordance with the
allocation statement; if the order is partially filled, it will be allocated pro rata based on the allocation
statement;
6. Our books and records will separately reflect, for each client account, the orders aggregated, the
securities held by, and bought for that account.
7. We will receive no additional compensation or remuneration of any kind as a result of the proposed
8.
aggregation; and,
Individual advice and treatment will be accorded to each advisory client.
As a matter of policy and practice, we do not utilize research, research-related products, and other services
obtained from broker-dealers or third parties on a soft dollar commission basis other than what is described
above and what is included in the Safe Harbor rules under Section 28(e).
Factors Considered in Recommending Custodians
We consider several factors in recommending custodians to a client. Factors that we consider when
recommending custodians may include financial strength, reputation, execution, pricing, reporting, research, and
service. We will also take into consideration the availability of the products and services received or offered
(detailed above) by the custodians.
15
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
Directed Brokerage Transactions
The Firm does not allow clients to direct brokerage to a specific broker-dealer.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a specific
broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is permitted provided
that the goods and services provided are reasonable expenses of the plan incurred in the ordinary course of its
business for which it otherwise would be obligated and empowered to pay. ERISA prohibits directed brokerage
arrangements when the goods or services purchased are not for the exclusive benefit of the plan. Consequently,
we will request that plan sponsors who direct plan brokerage provide us with a letter documenting that this
arrangement will be for the exclusive benefit of the plan.
Trade Errors
We have implemented procedures designed to prevent trade errors; however, trade errors in client accounts
cannot always be avoided. Consistent with our fiduciary duty, it is our policy to correct trade errors in a manner
that is in the best interest of the client. In cases where the client causes the trade error, the client will be
responsible for any loss resulting from the correction. Depending on the specific circumstances of the trade error,
the client may not be able to receive any gains generated as a result of
the error correction. In all situations
where the client does not cause the trade error, the client will be made whole, and we will absorb any loss
resulting from the trade error if the error was caused by the Firm. If the error is caused by the Custodian, the
Custodian will be responsible for covering all trade error costs. If an investment gain results from the correcting
trade, the gain will be donated to charity. We will never benefit or profit from trade errors.
ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews & Reporting
Managed Accounts Reviews
Mindset manages portfolios on a continuous basis and generally reviews all positions in client accounts on a regular
basis, but no less than annually. We generally offer account reviews to clients annually. Clients may choose to
receive reviews in person, by telephone, or via e-mail. Firm employees conduct reviews based on a variety of
factors. These factors include, but are not limited to, stated investment objectives, economic environment, outlook
for the securities markets, and the merits of the securities in the accounts.
In addition, we may conduct a special review of an account based on, but not limited to, the following:
1. A change in the client’s investment objectives, guidelines, and/or financial situation;
2. Changes in diversification;
3. Tax considerations; or
4. Material cash deposits or withdrawals.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Brokerage Support Products and Services
Mindset receives an economic benefit from the brokers used for transactions in client accounts in the form of
the support products and services they make available to us and other independent firms whose clients maintain
conflicts of
their accounts at the broker. These products and services, how they benefit us, and the related
interest are described above (see Item 12 – Brokerage Practices). We do not base particular investment advice,
16
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
products and services
such as buying particular securities for our clients, on the availability of the brokers’
to us.
Outside Compensation
The Firm does not pay referral fees (non-commission-based) to independent promoters for the referral of their
clients to our firm.
The Firm may refer clients to unaffiliated professionals for specific needs, such as mortgage brokerage, real estate
sales, estate planning, legal, and/or tax/accounting. In turn, these professionals may refer clients to our Firm for
investment management needs. We do not have any arrangements with individuals or companies that we refer
clients to, and we do not receive any compensation for these referrals.
However, it could be concluded that our Firm is receiving an indirect economic benefit from this practice, as the
relationships are mutually beneficial. For example, there could be an incentive for us to recommend the services
of firms that refer clients to the Firm.
The Firm only refers clients to professionals we believe are competent and qualified in their field, but it
is
ultimately the client’s responsibility to evaluate the provider, and it is solely the client’s decision whether to engage
a recommended firm. Clients are under no obligation to purchase any products or services through these
professionals, and our employees have no control over the services provided by another firm. Clients who choose
to engage these professionals will sign a separate agreement with the other firm. Fees charged by the other firm
are separate from and in addition to fees charged by the Firm.
If the client desires, the Firm will work with these professionals or the client’s other advisors (such as an
accountant, attorney, or other investment advisor) to help ensure that the provider understands the client’s
investments and to coordinate services for the client. We do not share information with an unaffiliated
professional unless first authorized by the client.
ITEM 15 - CUSTODY
Mindset has limited custody of some of our clients’ funds or securities when the clients authorize us to deduct our
management fees directly from the client’s account. No surprise exam conducted by an independent, PCAOB-
registered accounting firm, is required due to fee deduction/SLOA reliance. A qualified custodian (generally a broker-
dealer, bank, trust company, or other financial institution) holds clients’ funds and securities. Clients will receive
statements directly from their qualified custodian at least quarterly. The statements will reflect the client’s funds
and securities held with the qualified custodian as well as any transactions that occurred in the account, including
the deduction of our fee.
Clients should carefully review the account statements they receive from the qualified custodian. When clients
receive statements from the Firm as well as from the qualified custodian, they should compare these two reports
carefully. Clients with any questions about their statements should contact us at the address or phone number
on the cover of this brochure. Clients who do not receive a statement from their qualified custodian at least
quarterly should also notify us.
Third-Party Standing Letters of Authorization (“SLOA”)
The Firm is deemed to have custody of a client’s funds or securities when clients have standing authorizations
with their custodian to move money from a client’s account to a third party (“SLOA”) and, under that SLOA, it
authorizes us to designate the amount or timing of transfers with the custodian.
The SEC has set forth a set of standards intended to protect client assets in such situations, which we follow.
17
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
By working with the qualified custodian, the Firm has in place seven provisions set forth by the SEC to assist in
mitigating risk. The below must be followed for clients with third-party SLOAs:
1.
2.
3.
4.
5.
6.
7.
The client provides an instruction to the qualified custodian, in writing, which includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
The client authorizes the Firm, in writing, either on the qualified custodian’s form or separately, to
direct transfers to the third party either on a specified schedule or from time to time.
The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization, and provides a transfer of funds notice to
the client promptly after each transfer.
The client can terminate or change the instruction to the client’s qualified custodian.
The Firm has no authority or ability to designate or change the identity of the third party, the address,
or any other information about the third party contained in the client’s instruction.
The Firm maintains records showing that the third party is not a related party of the Firm or located at
the same address as the Firm.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction
and an annual notice reconfirming the instruction.
As stated earlier in this section, account statements reflecting all activity on the account(s) are delivered directly from
the qualified custodian to each client or the client’s independent representative, at least quarterly. A client should
carefully review those statements and is urged to compare the statements against reports received from us. When a
client has questions about their account statements, they should contact the qualified custodian or us preparing the
statement.
ITEM 16 - INVESTMENT DISCRETION
Mindset accepts discretionary authority over client accounts. If the Firm is acting in a discretionary capacity, the
Firm may place trades within a client account without pre -approval from the client. In a non-discretionary
capacity, each trade must be approved by the client.
ITEM 17 - VOTING CLIENT SECURITIES
Voting of Proxies
In regard to SEC Rule 206(4)-6 under the Advisers Act, Mindset will not vote proxies relating to equity securities in
client accounts. The client is responsible for (1) directing the manner in which proxies solicited by issuers of
securities beneficially owned in their Account are voted and voting or causing such proxies to be so voted, and (2)
making all elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings , or other similar
type events pertaining to their Assets.
Class Action Lawsuits
As a matter of company policy, the Firm does not file proofs of claims relating to class action lawsuits affecting
individual client accounts. However, upon the client’s request, the Firm will provide any and all documentation
required to complete any such proof of claim.
18
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1
Mutual Funds
The investment advisor that manages the assets of a registered investment company (i.e., mutual fund) generally
votes proxies issued on securities held by the mutual fund.
ITEM 18 - FINANCIAL INFORMATION
Registered investment advisors are required in this item to provide clients with certain financial information or
disclosures about the firm’s financial condition. Mindset does not require the prepayment of more than $1,200 in
fees per client, six months or more in advance, does not have or foresee any financial condition that is reasonably
likely to impair our ability to meet contractual commitments to clients, and has not been the subject of a
bankruptcy proceeding.
19
Mindset Wealth Management, LLC - Disclosure Brochure
January 1, 2026 – v1