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1500 John F. Kennedy Boulevard
Suite 1320
Philadelphia, PA 19102
215-665-1450
www.mssadvisors.com
March 2025
CRD Number: 106460
This brochure provides information about the qualifications and business practices
of Mitchell Sinkler & Starr (MS&S). Please contact us at 215-665-1450 or
info@mssadvisors.com if you have any questions about the contents of this
brochure. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission (SEC) or by any State
securities authority. Additional information about Mitchell Sinkler & Starr is
also available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2: Material Changes
There are no material changes to report.
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Item 3: Table of Contents
Item
Item
Page
1
1
Cover Page
2
2
Material Changes
3
Table of Contents
3
4
Advisory Business
4
5
5
Fees & Compensation
6
Performance-Based Fees & Side-by-Side Management
6
7
Types of Clients
6
8
Methods of Analysis
6
9
Disciplinary Information
8
10
Other Financial Industry Activities & Affiliations
8
11
Code of Ethics
8
12
Brokerage Practices
9
13
Review of Accounts
10
14
Client Referrals & Other Compensation
11
15
Custody
11
16
Investment Discretion
11
17
Voting Client Securities
12
18
Financial Information
12
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Item 4: Advisory Business
Background
Mitchell Sinkler & Starr (MS&S) was established as a partnership in 1969 under the name Mitchell
& Sinkler, and later incorporated under that name in 1972. The name of the corporation was
changed to Mitchell Sinkler & Starr in 1980. Employee-owned and independent since inception,
we provide a high level of service and objective financial advice to our clients. MS&S has a fiduciary
obligation to put the interests of our clients first, at all times. This includes eliminating or
minimizing all known potential conflicts of interest.
Mitchell Sinkler & Starr is an investment advisor for various types of accounts including those of
individuals, families, endowment funds, foundations, estates, and trusts. Clients are encouraged
to participate in the investment strategy and decision-making process, for we believe there is a
correlation between a well-defined client / advisor relationship and optimal investment
performance. However, the Firm manages accounts on a fully discretionary basis.
Personalization is a key component of the service we offer. Portfolios are separately managed and
designed specifically based on the client’s goals, time horizon and risk tolerance.
At our core, we are long-term investors. We believe that a carefully designed, goal-based mix of
high-quality stocks, bonds, and exchange-traded funds is the best way to preserve, protect and
grow our clients’ wealth in the present and for future generations. While our investment approach
is consistent – always leveraging thorough, fundamental research and proprietary analysis – our
relationship with each client is tailored to their individual needs.
As of December 31, 2024, our assets under management totaled $1,771,245,020. Of that amount,
$1,305,625,908 were managed in advisory (non-discretionary) accounts and $465,619,112 in
discretionary accounts.
Mitchell Sinkler & Starr is registered under the Investment Advisors Act of 1940. Registration does
not imply a certain level of skill or training. A signed contract is required for each account, a
sample copy of which is available upon request.
W. Gregory Richardson, President & Chief Compliance Officer, Heather F. McMeekin, Vice
President, and Peter T. Toscani, Vice President are the current stockholders of the Corporation.
Our Philosophy
Working closely with our clients to establish the goals and objectives of each portfolio is the start
of our investment process. This discussion leads to conclusions about the appropriate allocation
to a variety of asset classes, income requirements, time horizon, the need for liquidity, and the
need for principal stability. In the long-term, portfolios are fully invested with little effort made to
time markets.
Both “top-down” and “bottom-up” approaches are utilized in the management process.
Considerable time is spent evaluating economic conditions that affect capital markets, individual
countries and regions, and specific industries, allowing portfolio managers to shape an account’s
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strategy related to the staged investment of cash, the laddering of fixed-income portfolios, the
weighting of industry sectors in equity portfolios, and the level of commitment to non-US markets.
Conversely, when evaluating specific holdings for clients, every effort is made to understand and
pass judgment on the suitability of fixed-income or equity investments in relation to client
objectives and the Firm’s research.
Based on the unique goals and objectives of each individual client, Mitchell Sinkler & Starr
recommends, when appropriate, the purchase and sale of publicly traded securities, including, but
not limited to, common stock, individual bonds, and exchange-traded funds.
These recommendations will reflect any restrictions clients may impose on investing in certain
securities or types of securities.
Item 5: Fees & Compensation
MS&S is compensated for its services by applying the following fee schedule to the market value
of the account on the last day of the calendar quarter. The fee schedule is stated as an annual fee,
so each account is charged one fourth the calculated fee based on the quarter-end market value of
the account, payable in advance. This schedule is effective as of April 1, 2024.
MARKET VALUE OF ACCOUNT(S)
ANNUAL FEE
$2 Million (Minimum)
0.75%
$2 Million to $5 Million
$15,000 plus 0.50% of assets over $2 million
$5 Million to $10 Million
$30,000 plus 0.25% of assets over $5 million
$10 Million to $24 Million
$42,500 plus 0.125% of assets over $10 million
Over $24 Million
0.25% on All Assets
Our fees are expressly low by industry standards as we understand that the more money our clients
retain, the more their account can grow over time.
Employee, family, and other related accounts pay the fee schedule shown above. For the purpose
of calculating fees, related accounts may be aggregated at MS&S’s discretion. Fees may also be
negotiated at MS&S’ discretion. A fee reduction of 10% will be considered for accounts of non-
profit organizations.
In select cases, and with approval from management, portfolio managers of MS&S may choose to
act as an independent trustee. In such cases, we reserve the right to add a surcharge to our advisory
fee, which will be fully disclosed in a new contract with the client.
Contracts are effective from the initial date until the last day in a calendar quarter in which one party
shall notify the other in writing of its desire to cancel. If the contract is cancelled by either party prior
to the end of the last quarter for which the account has been billed, MS&S will refund any prepaid
fees, prorated from the date of termination through the end of the quarter for which fees were
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prepaid. For custody accounts, clients may elect to be billed or to have fees deducted directly from
their MS&S account. For non-custody accounts, clients may elect to be billed or authorize MS&S
to collect fees from their custodian.
MS&S does not charge clients a separate custody fee. At times, client assets may be invested in
mutual funds or exchange traded funds. When invested in these funds, clients are essentially paying
two management fees – one to MS&S and the other to the manager of the mutual fund or money
market fund. MS&S does not accept any compensation for the sale of these funds.
The purchase and sale of securities in client accounts will result in brokerage and other transaction
costs. For more information, please refer to “Item 12: Brokerage Practices” in this brochure.
Item 6: Performance-Based Fees & Side-by-Side Management
Not applicable.
Item 7: Types of Clients
MS&S is prepared to handle various types of accounts, including those of individuals and families,
estates and trusts, and foundations and non-profit organizations.
MS&S imposes a minimum size restriction of $2,000,000 for new client relationships. MS&S may
waive the size restriction at its discretion.
Item 8: Methods of Analysis
Our Philosophy
Overview
Working closely with our clients to establish the goals and objectives of each portfolio is the start
of our investment process. This discussion leads to conclusions about the appropriate allocation
to a variety of asset classes, income requirements, time horizon, the need for liquidity, and the
need for principal stability. In the long-term, portfolios are fully invested with little effort made to
time markets.
Both “top-down” and “bottom-up” approaches are utilized in the management process.
Considerable time is spent evaluating economic conditions that affect capital markets, individual
countries and regions, and specific industries, allowing portfolio managers to shape an account’s
strategy related to the staged investment of cash, the laddering of fixed-income portfolios, the
weighting of industry sectors in equity portfolios, and the level of commitment to non-US markets.
Conversely, when evaluating specific holdings for clients, every effort is made to understand and
pass judgment on the suitability of fixed-income or equity investments in relation to client
objectives and the Firm’s research. Mitchell Sinkler & Starr does not engage in short-term trading,
speculative margin purchases or short sale strategies in client accounts.
Equity Investing
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The primary objective of investing in equities is to provide long-term growth of principal and
income, in excess of the inflation rate. We recognize the value of tax deferred compounding and in
general seek to invest in companies with strong balance sheets, sustainable margins, higher than
average returns on equity and invested capital, and disciplined management teams. In a perfect
world, equity investments would be held indefinitely but when investment changes are
recommended, tax consequences are considered. Low-cost legacy holdings receive appropriate
attention.
Equity portfolios are structured to reflect the client’s need for income and principal stability, and
their appetite for risk. While portfolios are often compared to benchmarks, we do not manage to
indices but focus on individual holdings that meet our criteria and our client’s objectives. In addition
to the criteria listed above, we may also look for companies that consistently produce corporate
earnings growth faster than their peers, are leaders in their markets, have well-defined dividend
policies, and products and business plans we can understand. We are sensitive to price, both
relative and absolute, in relation to anticipated earnings, earnings growth, cash flow and corporate
assets.
While our client’s holdings include both large and small domestic companies, as capital markets
have become more global, we have, where appropriate, invested in non-US equities to take
advantage of changing currency exchange rates and fast-growing economies around the world.
Fixed-Income Investing
Mitchell Sinkler & Starr manages fixed-income portfolios for both taxable and tax-exempt clients.
An allocation to fixed-income securities can provide both an income stream and principal stability.
For taxable clients, investment grade, tax-exempt municipal bonds are often the tax-efficient
choice. The Firm evaluates the credit worthiness of municipal issuers, the unique aspects of each
bond series, and the client’s need for specific state tax exemption.
When specific taxable clients would receive higher after-tax income investing in corporate bonds
(as determined on a case-by-case basis), the Firm evaluates the financial strength of corporate
issuers for potential inclusion in client portfolios.
For charitable or retirement accounts which have no need for tax-exempt income, investment
grade Government, Agency, and corporate bonds are used to satisfy portfolio needs. Yield spreads,
availability, and future liquidity are a few of the determinants in the selection process.
Mitchell Sinkler & Starr has found it inefficient and unreliable to employ interest rate forecasts in
the process of active fixed-income portfolio management. Rather, we choose to create laddered
portfolios with maturities from three to ten years, depending on client objectives and market
conditions. This provides the opportunity to reinvest redemptions and maturities at the long end
of the ladder to stabilize the income stream and minimize transaction costs.
Risk of Loss
Throughout our investment process, and particularly in the recommendation of specific securities,
Mitchell Sinkler & Starr places an emphasis on quality. Measures of quality include, but are not
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limited to, criteria described above in our overview of equity and fixed-income investing.
Investing in securities involves risk of loss that clients should be prepared to bear. To more fully
understand these risks, which include the possibility of loss or impairment of investment income
as well as the possibility of loss or impairment of principal or investment capital, MS&S portfolio
managers discuss these risks with clients on an ongoing basis as part of the Firm’s account
management process.
MS&S discourages the use of margin accounts but recognizes that clients at times specifically
request one. If a client requests a margin account, the client is made aware of the additional risks
involved. Documentation will be kept on file regarding onboarding and review of adherence to
client investment objectives and the client’s purpose for opening a margin account.
Item 9: Disciplinary Information
MS&S is required to disclose all material facts regarding any legal or disciplinary events that would
be material to the evaluation of the Firm or the integrity of its management.
MS&S and its employees have not been involved in any legal or disciplinary events.
Item 10: Other Financial Industry Activities & Affiliations
Not applicable.
Item 11: Code of Ethics
Pursuant to SEC rule 204A-1, Mitchell Sinkler & Starr maintains a Code of Ethics and Policy on
Personal Investing for all employees to preclude conflicts of interest between employee
transactions and client accounts and to ensure that the interests of clients come first. The Code
and Policy apply to all full- and part-time employees of Mitchell Sinkler & Starr, all spouses of
employees, and any accounts in which any of these persons have a direct or indirect interest. In
addition to the policies set forth in the Code of Ethics, Mitchell Sinkler & Starr has adopted the Code
of Ethics and Standards of Professional Conduct of the CFA Institute. A copy of our complete Code
of Ethics and Policy on Personal Investing, including the CFA’s Code of Ethics and Standards of
Professional Conduct is available upon request.
MS&S may recommend to clients the purchase or sale of securities (or related securities) in which
it, or its officers, employees, or related persons have a financial interest. MS&S may give advice and
take actions in the performance of its duties to its clients that differ from the advice given, or the
timing and nature of actions taken, with respect to other clients’ accounts and/or employee
accounts that may invest in some of the same securities recommended to clients.
It is possible that officers or employees of MS&S may buy or sell securities or other instruments that
MS&S has recommended to clients and may engage in transactions for their own accounts in a
manner that is inconsistent with MS&S’ recommendations to a client as the unique needs and
circumstances of the client differ from those of the officers or employees.
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Personal securities transactions by employees may raise potential conflicts of interest when such
persons trade in a security that is owned by, or considered for purchase or sale for, a client. MS&S
has adopted policies and procedures designed to detect and prevent such conflicts of interest and,
when they do arise, to ensure that it effects transactions for clients in a manner that is consistent
with its fiduciary duty to its clients and in accordance with applicable law. All transactions in non-
exempt securities are required to be pre-cleared and in compliance with MS&S’ Code of Ethics and
Policy on Personal Trading to ensure that there is no conflict of interest or insider trading.
Additionally, employees are required to report personal securities transactions to an officer of the
company within five business days of the transaction.
Item 12: Brokerage Practices
MS&S’s brokerage practices are clearly described in the Firm’s Trade Management for Best
Execution Statement of Policy. Copies of the Policy are available upon request. The principal
objective of the Policy is to obtain best executions for clients for all transactions entered on the
clients’ behalf. The overriding goal is to add value by reducing frictional trading costs, with the
ultimate aim of achieving better investment results and maximizing the value of client portfolios.
Trades executed on behalf of the Firm’s clients are either ‘directed’ (the broker has been chosen by
the client) or ‘non-directed’ (MS&S is authorized to select the appropriate broker for the specific
trade).
If clients do not direct MS&S to use a specific broker, MS&S will select the broker or dealer to
execute transactions and will negotiate commission rates for such transactions. MS&S will use its
best efforts to have transactions executed at prices that are advantageous to clients, at reasonable
commission rates. MS&S may consider a number of factors when selecting a broker or dealer to
effect a transaction, including its financial strength and stability, its reputation and access to the
markets for the security being traded, and the efficiency with which the transaction will be
executed.
MS&S is not a broker dealer, is not affiliated with any broker dealers, and has no other economic
relationships with broker dealers that might create a conflict of interest. As well, MS&S does not
receive client referrals from potential or selected brokers. MS&S has a fiduciary responsibility
always to act in the best interest of its clients and always to place the interests of its clients before
the interests of the Firm and the individuals in it. Therefore, the selection of non-directed brokers
is purely based on the criteria listed above and described in more detail in the Policy.
We periodically review commission rates to make sure they are within industry norms. Under
MS&S’ investment advisory contracts, clients are entitled to make transactions through a broker
or dealer of their own choice (directed). Some clients already have a relationship with a broker,
and they may instruct MS&S to execute all transactions for their account through that broker. If a
client directs MS&S to use a specific broker or dealer, the client is responsible for negotiating
commission rates and other transaction costs with the directed broker. The client should also know
that a disparity may exist between the commissions borne by the account and the commissions
borne by MS&S' other clients that do not direct MS&S to use a particular broker. The client should
further understand that by instructing MS&S to execute all transactions through the directed
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broker, the client may not necessarily obtain commission rates and execution as favorable as those
that would be obtained if MS&S was able to place transactions with other broker-dealers. If a client
chooses to direct brokerage, MS&S portfolio managers will review with the client their options in
order to ensure that an informed decision has been made.
Clients should recognize that, regardless of whether they have directed brokerage or not, the advice
given and the actions taken with respect to their accounts may differ from advice given or the timing
and nature of action taken with respect to other managed accounts. As such, a client may pay more
or less for a security than another due to timing and market volatility. Clients should further
recognize that transactions in a specific security may not be accomplished for all accounts at the
same time or at the same price.
When multiple orders are ready to be executed in the same security and the orders can be
executed simultaneously with the same broker, MS&S will attempt, on a “best efforts” basis, to
bunch the orders across accounts in order to eliminate the possibility of one account gaining
priority over another. MS&S believes that bunching the orders is the most satisfactory means of
resolving any potential conflict. In effect, all accounts are treated equally, thereby preventing any
favorable treatment to any one account. This can be complicated, however, by several factors,
including whether the accounts are advisory or discretionary, where accounts are custodied, and
whether the client(s) has (have) directed brokerage. Complete details of the process are described
in Section II.C. of the Firm’s Policy.
Research and Other Soft Dollar Benefits
MS&S does not engage in “Soft Dollar” arrangements, meaning the Firm does not use client
brokerage commissions to pay for research or other non-execution services from its execution
brokers. The Firm does, from time to time, receive free research from current or former
brokers. Receiving such research is not a criterion in the selection, or evaluation of the capabilities,
of any broker.
Item 13: Review of Accounts
MS&S’s portfolio managers are responsible for the ongoing review of client accounts. The
frequency of these reviews is a function of the needs of the client and the health of global economies
and financial markets. For most clients, contact is maintained on a regular basis (by video
conference, phone, letter, email, and in person) to discuss the status of their accounts and
investment recommendations. However, changes in a client’s investment goals or life
circumstances may necessitate more or less contact for some period of time.
Although each account will normally be handled by an individual manager with an assigned
backup, a client may always contact another portfolio manager in the event the assigned managers
are unavailable. The interchange of ideas and discussion of investment strategies is a continuous
process among the portfolio managers.
At a minimum, clients are furnished with quarterly appraisals of their portfolios. Client
information is accessible online, and clients may opt for paperless statements. Additionally, MS&S
portfolio managers create and utilize customized reports in the ongoing review of client accounts,
including, but not limited to, historical analysis, portfolio analysis, and client goals and objectives.
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Item 14: Client Referrals & Other Compensation
Not applicable
Item 15: Custody
Effective April 1, 2024, MS&S will no longer provide custody for new clients. For legacy clients,
we are prepared to handle the many details necessary for the proper custodial maintenance of
accounts. We will keep all basic account records, provide custody of securities, maintain and
process cash balances, collect income, be alert to rights offerings, stock splits and dividends, and
called and matured bonds.
Custody accounts also receive annual tax information showing capital gains and losses and income
receipts for those securities held in our custody.
In order to provide these custody services to clients that choose MS&S as their custodian, MS&S
has entered into a sub-custodian agreement with SEI Private Trust Company, our qualified
custodian. Securities are held by SEI. Cash additions of customer funds are deposited in a clearing
account set up for client deposits only, and maintained by MS&S, through SEI, at Wells Fargo
Bank, N.A., and then credited to the client’s individual account at MS&S. Money market funds at
SEI Corp., our provider of computer services for record keeping, are available for investment of
cash reserves.
Custody clients receive statements from SEI on either a monthly or quarterly basis. These
statements include lists of assets as well as transactions for the statement period. Clients are
encouraged to carefully review these statements upon receipt and call their account managers with
any questions they may have.
Our non-custody clients – those clients that choose to custody their securities elsewhere – in
addition to the monthly or quarterly statements they receive from their custodian, may also receive
a statement from SEI on a periodic basis. These clients are urged to compare the SEI statement’s
asset list to the statement they receive from their qualified custodian. In the event there are
discrepancies between the two statements, clients are encouraged to call their portfolio manager
while recognizing that their official custodial statement may vary from our statement due to, but
not limited to, accounting procedures, reporting dates, or valuation methodologies of certain
securities.
Item 16: Investment Discretion
The majority of MS&S’ accounts are ‘Advisory,’ and the advisory contract states that specific consent
must be obtained from the client before changes to investment are made. MS&S, however, also
enters into ‘Discretionary’ contracts for select clients who agree to provide the Firm with full
authority to determine which securities, and how much of each security, should be bought and
sold in the discretionary account. In these cases, and as part of the ongoing portfolio management
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process, MS&S encourages discretionary clients to place any appropriate restrictions on the Firm.
For example, a large position in a low-cost stock might fall outside of the Firm’s discretionary
authorization. In this case, written instructions from the client are sufficient.
Item 17: Voting Client Securities
Mitchell Sinkler & Starr votes proxies for all clients who request this service. Our policy is to vote
proxies in the interest of maximizing shareholder value. Consideration will be given to both the
short- and long-term implications of the proposal to be voted when considering the optimal vote.
Our complete Statement of Proxy Voting Policy and Procedures is available upon request.
We have currently identified no conflicts of interest between our clients’ interests and our own
within our proxy voting process: Nevertheless, if MS&S determines that it is facing a material
conflict of interest in voting a proxy (e.g., an employee of MS&S may personally benefit if the proxy
is voted in a certain way), our procedures provide for a Proxy Voting Committee to convene and to
determine the appropriate action. If a conflict of interest pertaining to proxy voting arises, as a
policy, MS&S will provide the clients for which a proxy is received with a description of the nature
of the conflict and allow the clients to vote their proxies entirely in accordance with their own
preferences.
If a client is interested in directing our vote in a solicitation for shares held in their account, they
should contact their portfolio manager. Clients may also request from their portfolio manager
information on how MS&S voted the securities held in their account.
Clients always have the option to elect to vote their own proxies. In this case, clients will receive
proxies and other solicitations directly from their custodian or the appropriate transfer agent.
Clients who vote their own shares are free to discuss with their portfolio manager any questions
they may have.
Item 18: Financial Information
There are no known financial conditions that are reasonably likely to impair our ability to meet
our contractual commitments to our clients.
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