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Item 1 Cover Page
MN WEALTH ADVISORS, LLC
ADV Part 2A - Disclosure Brochure
Dated: February 25, 2026
Contact: Anthony Moeller, Chief Compliance Officer
6800 W 115th Street, Suite 3511
Overland Park, Kansas 66211
This brochure provides information about the qualifications and business practices of MN Wealth
Advisors, LLC. If you have any questions about the contents of this brochure, please contact us at
(913) 897-2074. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about MN Wealth Advisors, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to MN Wealth Advisors, LLC as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
There have been no material changes to our Brochure since our last Annual Amendment filing made on
March 11, 2025.
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation .............................................................................................................. 10
Item 5
Performance-Based Fees and Side-by-Side Management .......................................................... 11
Item 6
Item 7
Types of Clients .......................................................................................................................... 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 12
Item 9 Disciplinary Information ............................................................................................................ 14
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 15
Item 12 Brokerage Practices .................................................................................................................... 16
Item 13 Review of Accounts .................................................................................................................... 18
Item 14 Client Referrals and Other Compensation .................................................................................. 18
Item 15 Custody ....................................................................................................................................... 19
Item 16
Investment Discretion ................................................................................................................. 19
Item 17 Voting Client Securities .............................................................................................................. 19
Item 18 Financial Information ................................................................................................................. 20
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Item 4
Advisory Business
A. MN Wealth Advisors, LLC (the “Registrant”) is a limited liability company formed in the
state of Kansas June 27, 2022. The Registrant became registered with the U.S. Securities
and Exchange Commission in August 2022. The Registrant is owned by MarksNelson,
Advisory, LLC, please review Schedule B of the Registrant’s ADV Part 1 for a list of the
Registrant’s indirect owners. Anthony Moeller serves as the Registrant’s Chief
Compliance Officer.
B.
INVESTMENT ADVISORY SERVICES
The Registrant provides discretionary and non-discretionary investment advisory services
on a fee basis. Registrant’s annual investment advisory fee may include investment
advisory services, and, to the extent specifically requested by the client, financial planning
and consulting services. In the event that the client requires extraordinary planning and/or
consultation services (to be determined in the sole discretion of the Registrant), the
Registrant may determine to charge for such additional services, the dollar amount of
which shall be set forth in a separate written notice to the client.
The Registrant provides investment advisory services specific to the needs of each client.
Before providing investment advisory services, an investment adviser representative will
ascertain each client’s investment objectives. Thereafter, the Registrant will recommend
that the client allocate investment assets consistent with the designated investment
objectives. The Registrant primarily recommends that clients allocate investment assets
among various individual equity (stocks), debt (bonds) and fixed income securities, mutual
funds and/or exchange traded funds (“ETFs”) in accordance with the client’s designated
investment objective(s). Once allocated, the Registrant provides ongoing monitoring and
review of account performance, asset allocation and client investment objectives.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant may provide financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis.
Prior to engaging the Registrant to provide planning or consulting services, clients are
generally required to enter into an agreement with Registrant setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services
to be provided and the portion of the fee that is due from the client prior to Registrant
commencing services.
RETIREMENT PLAN SERVICES
The Registrant also provides retirement plan consulting/management services, pursuant to
which it assists sponsors of self-directed retirement plans organized under the Employee
Retirement Security Act of 1974 (“ERISA”). The terms and conditions of the engagement
shall be set forth in a Retirement Plan Services Agreement between the Registrant and the
plan sponsor.
If the plan sponsor engages the Registrant in an ERISA Section 3(38) capacity, the
Registrant will assist with the selection and/or monitoring of investment options (generally
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open-end mutual funds and exchange traded funds) from which plan participants shall
choose in self-directing the investments for their individual plan retirement accounts.
Miscellaneous
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, to the extent requested by a client, Registrant may provide
financial planning and related consulting services inclusive of its advisory fee as set forth
at Item 5 below (exceptions may occur based upon assets under management, special
projects, etc., for which the Registrant may charge a separate fee). However, neither the
Registrant nor its investment adviser representatives assist clients with the implementation
of any financial plan, unless they have agreed to do so in writing. The Registrant does not
monitor a client’s financial plan, unless specifically engaged to do so, and it is the client’s
responsibility to revisit the financial plan with the Registrant, if desired.
Furthermore, although the Registrant may provide recommendations regarding non-
investment related matters, such as estate planning, the Registrant does not serve as an
attorney, and no portion of its services should be construed as legal or accounting services.
Accordingly, the Registrant does not prepare estate planning documents.
To the extent requested by a client, the Registrant may recommend the services of other
professionals for certain non-investment implementation purposes (i.e., attorneys,
accountants, insurance, etc.), including certain of the Registrant’s representatives in their
individual capacities as licensed insurance agents (See disclosure at Item 10.C below). The
client is under no obligation to engage the services of any such recommended professional.
The client retains absolute discretion over all such implementation decisions and is free to
accept or reject any recommendation from Registrant and/or its representatives.
If the client engages any recommended unaffiliated professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional. At all times, the engaged licensed professional(s)
(i.e., attorney, accountant, insurance agent, etc.), and not the Registrant, shall be
responsible for the quality and competency of the services provided.
Non-Discretionary Service Limitations. Clients that determine to engage the Registrant
on a non-discretionary investment advisory basis must be willing to accept that the
Registrant cannot affect any account transactions without obtaining prior consent to any
such transaction(s) from the client. Therefore, Registrant will be unable to affect any
account transactions (as it would for its discretionary clients) without first obtaining the
client’s consent.
Use of Mutual and Exchange Traded Funds: Most mutual funds and exchange traded
funds are available directly to the public. Therefore, a prospective client can obtain many
of the funds that may be utilized by Registrant independent of engaging Registrant as an
investment advisor. However, if a prospective client determines to do so, he/she will not
receive Registrant’s initial and ongoing investment advisory services.
In addition to Registrant’s investment advisory fee described below, and transaction and/or
custodial fees discussed below, clients will also incur, relative to all mutual fund and
exchange traded fund purchases, charges imposed at the fund level (e.g., management fees
and other fund expenses).
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Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, Registrant will review
client portfolios on an ongoing basis to determine if any changes are necessary based upon
various factors, including, but not limited to, investment performance, fund manager
tenure, style drift, account additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there may be extended periods of time
when Registrant determines that changes to a client’s portfolio are neither necessary nor
prudent. Clients nonetheless remain subject to the fees described in Item 5 below during
periods of account inactivity.
Independent Managers. The Registrant may allocate a portion of the client’s investment
assets among unaffiliated independent investment managers in accordance with the client’s
designated investment objective(s). In such situations, the Independent Managers shall
have day-to-day responsibility for the active discretionary management of the allocated
assets, including, to the extent applicable, proxy voting responsibility. Registrant shall
continue to render investment supervisory services to the client relative to the ongoing
monitoring and review of account performance, asset allocation and client investment
objectives. Factors that Registrant shall consider in recommending Independent Managers
include the client’s designated investment objective(s), management style, performance,
investment
reputation, financial strength, reporting, pricing, and research. The
management fee charged by the Independent Managers is separate from, and in addition
to, Registrant’s investment advisory fee disclosed at Item 5 below.
Unaffiliated Private Investment Funds. Registrant provides investment advice regarding
private investment funds. Registrant, on a non-discretionary basis, may recommend that
certain qualified clients consider an investment in private investment funds, the description
of which (the terms, conditions, risks, conflicts and fees, including incentive compensation)
is set forth in the fund’s offering documents. Registrant’s role relative to unaffiliated
private investment funds shall be limited to its initial and ongoing due diligence and
investment monitoring services. If a client determines to become an unaffiliated private
fund investor, the amount of assets invested in the fund(s) shall be included as part of
“assets under management” for purposes of Registrant calculating its investment advisory
fee. Registrant’s fee shall be in addition to the fund’s fees. Registrant’s clients are under
absolutely no obligation to consider or make an investment in any private investment
fund(s).
Private Investment Risk. Private investment funds generally involve various risk factors,
including, but not limited to, potential for complete loss of principal, liquidity constraints
and lack of transparency, a complete discussion of which is set forth in each fund’s offering
documents, which will be provided to each client for review and consideration. Unlike
liquid investments that a client may own, private investment funds do not provide daily
liquidity or pricing. Each prospective client investor will be required to complete a
Subscription Agreement, pursuant to which the client shall establish that the client is
qualified for investment in the fund and acknowledges and accepts the various risk factors
that are associated with such an investment.
Valuation. In the event that Registrant references private investment funds owned by the
client on any supplemental account reports prepared by Registrant, the value(s) for all
private investment funds owned by the client shall reflect the most recent valuation
provided by the fund sponsor. However, if subsequent to purchase, the fund has not
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provided an updated valuation, the valuation shall reflect the initial purchase price. If
subsequent to purchase, the fund provides an updated valuation, then the statement will
reflect that updated value. The updated value will continue to be reflected on the report
until the fund provides a further updated value.
As result of the valuation process, if the valuation reflects initial purchase price or an
updated value subsequent to purchase price, the current value(s) of an investor’s fund
holding(s) could be significantly more or less than the value reflected on the report. Unless
otherwise indicated, Registrant shall calculate its fee based upon the latest value provided
by the fund sponsor.
Structured Notes. Registrant may purchase Structured Notes for client accounts. A
Structured Note is a financial instrument that combines two elements, a debt security and
exposure to an underlying asset or assets. It is essentially a note, carrying counter party risk
of the issuer. However, the return on the note is linked to the return of an underlying asset
or assets (such as the S&P 500 Index or commodities). It is this latter feature that makes
structured products unique, as the payout can be used to provide some degree of principal
protection, leveraged returns (but usually with some cap on the maximum return), and be
tailored to a specific market or economic view. Structured Notes will generally be subject
to liquidity constraints, such that the sale thereof before maturity will be limited, and any
sale before the maturity date could result in a substantial loss. There can be no assurance
that the Structured Notes investment will be profitable, equal any historical performance
level(s), or prove successful. If the issuer of the Structured Note defaults, the entire value
of the investment could be lost.
Interval Funds/Risks and Limitations. Where appropriate, Registrant may utilize
interval funds (and other types of securities that could pose additional risks, including lack
of liquidity and restrictions on withdrawals). An interval fund is a non-traditional type
of closed-end mutual fund that periodically offers to buy back a percentage of outstanding
shares from shareholders. Investments in an interval fund involve additional risk, including
lack of liquidity and restrictions on withdrawals. During any time periods outside of the
specified repurchase offer window(s), investors will be unable to sell their shares of the
interval fund.
There is no assurance that an investor will be able to tender shares when or in the amount
desired. There can also be situations where an interval fund has a limited amount of
capacity to repurchase shares and may not be able to fulfill all purchase orders. In addition,
the eventual sale price for the interval fund could be less than the interval fund value on
the date that the sale was requested.
While an interval fund periodically offers to repurchase a portion of its securities, there is
no guarantee that investors may sell their shares at any given time or in the desired amount.
As interval funds can expose investors to liquidity risk, investors should consider interval
fund shares to be an illiquid investment. Typically, the interval funds are not listed on any
securities exchange and are not publicly traded. Therefore, there is no secondary market
for the fund’s shares.
Because these types of investments involve certain additional risk, these funds will only be
utilized when consistent with a client’s investment objectives, individual situation,
suitability, tolerance for risk and liquidity needs. Investment should be avoided where an
investor has a short-term investing horizon and/or cannot bear the loss of some, or all, of
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the investment. There can be no assurance that an interval fund investment will prove
profitable or successful. In light of these enhanced risks, a client may direct Registrant, in
writing, not to purchase interval funds for the client’s account.
Bitcoin, Cryptocurrency, and Digital Assets. For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, the Registrant will advise the client to consider a
potential investment in corresponding exchange traded securities, or an allocation to
separate account managers and/or private funds that provide cryptocurrency exposure.
Bitcoin and cryptocurrencies are digital assets that can be used for various purposes,
including transactions, decentralized applications, and speculative investments. Most
digital assets use blockchain technology, an advanced cryptographic digital ledger to
secure transactions and validate asset ownership. Unlike conventional currencies issued
and regulated by monetary authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by market supply and demand. While
regulatory oversight of digital assets has evolved significantly since their inception, they
remain subject to variable regulatory treatment globally, which may impact their risk
profile and liquidity. Bitcoin, cryptocurrency, and digital asset investments are speculative
and subject to extreme price volatility, liquidity constraints, and the potential for total loss
of principal.
The speculative nature of digital assets notwithstanding, the Registrant may (but is not
obligated to) utilize crypto exposure in one or more of its asset allocation strategies for
diversification purposes. Investment in Bitcoin, cryptocurrencies, or digital assets carry the
potential for liquidity constraints, extreme price volatility, regulatory risk, technological
risk, security and custody risk, and complete loss of principal.
Clients can notify the Registrant, in writing, to exclude cryptocurrency exposure from their
accounts. Absent the Registrant’s receipt of such written notice from the client, the
Registrant may (but is not obligated to) utilize cryptocurrency as part of its asset allocation
strategies for client accounts.
Cash Positions. Registrant treats cash as an asset class. As such, unless determined to the
contrary by Registrant, all cash positions (money markets, etc.) shall be included as part of
assets under management for purposes of calculating Registrant’s advisory fee. In addition,
while assets are maintained in cash, such amounts could miss market advances. Depending
upon current yields, at any point in time, Registrant’s advisory fee could exceed the interest
paid by the client’s money market fund.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a
specific custodian designated sweep account. The yield on the sweep account will
generally be lower than those available for other money market accounts. When this
occurs, to help mitigate the corresponding yield dispersion Registrant shall (usually within
30 days thereafter) generally (with exceptions) purchase a higher yielding money market
fund (or other type security) available on the custodian’s platform, unless Registrant
reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-day
period to purchase additional investments for the client’s account. Exceptions and/or
modifications can and will occur with respect to all or a portion of the cash balances for
various reasons, including, but not limited to the amount of dispersion between the sweep
account and a money market fund, the size of the cash balance, an indication from the client
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of an imminent need for such cash, or the client has a demonstrated history of writing
checks from the account.
The above does not apply to the cash component maintained within a Registrant actively
managed investment strategy (the cash balances for which shall generally remain in the
custodian designated cash sweep account), an indication from the client of a need for access
to such cash, assets allocated to an unaffiliated investment manager and cash balances
maintained for fee billing purposes.
The client shall remain exclusively responsible for yield dispersion/cash balance decisions
and corresponding transactions for cash balances maintained in any Registrant unmanaged
accounts.
Cybersecurity Risk. The information technology systems and networks that Registrant
and its third-party service providers use to provide services to Registrant’s clients employ
various controls that are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in Registrant’s
operations and/or result in the unauthorized acquisition or use of clients’ confidential or
non-public personal information. Clients and Registrant are nonetheless subject to the risk
of cybersecurity incidents that could ultimately cause them to incur financial losses and/or
other adverse consequences. Although the Registrant has established processes to reduce
the risk of cybersecurity incidents, there is no guarantee that these efforts will always be
successful, especially considering that the Registrant does not control the cybersecurity
measures and policies employed by third-party service providers, issuers of securities,
broker-dealers, qualified custodians, governmental and other regulatory authorities,
exchanges and other financial market operators and providers.
Client Privacy and Confidentiality. The Registrant maintains policies and procedures
designed to help protect the confidentiality and security of client nonpublic personal
information (“NPPI”). NPPI includes, but is not limited to, social security numbers, credit
or debit card numbers, state identification card numbers, driver’s license number and
account numbers. The Registrant maintains administrative, technical, and physical
safeguards designed to protect such information from unauthorized access, use, loss, or
destruction. These safeguards include controls relating to data access, information security,
and incident response, and are reviewed to address changes in risk and business. Client
information may be disclosed in response to regulatory requests, legal obligations, or as
otherwise permitted by law, and any such disclosure is made in accordance with applicable
privacy and confidentiality requirements.
The Registrant may engage non-affiliated service providers in connection with providing
advisory services, and such providers may have access to client NPPI, as necessary, to
perform their functions. The Registrant confirms that service providers maintain
safeguards designed to protect client information from unauthorized access or use and
provide notice to the Registrant in the event of a cybersecurity incident involving client
information maintained by the service provider. While the Registrant maintains policies
and procedures designed to protect client information, such measures cannot eliminate all
risk. The Registrant will notify clients in the event of a data breach involving their NPPI
as may be required by applicable state and federal laws.
Artificial Intelligence. The Registrant may use certain Artificial Intelligence (“AI”) tools
in connection with its investment advisory services. The Registrant has adopted an AI
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Policy that governs the appropriate use of AI tools to ensure that the Registrant and its
employees abide by their fiduciary duty and comply with all applicable regulations. AI
tools are not used by the Registrant as a substitute for professional judgment by the
Registrant or its employees, and all AI generated output is reviewed by the Registrant for
accuracy. All investment decisions and recommendations are made and approved by the
Registrant. The use of AI tools does not guarantee the accuracy of analyses or the success
of any investment strategy. Clients should not assume that reliance on AI tools results in
better performance or reduces risk. AI tools involve limitations and risks that the Registrant
monitors and manages. These risks include, but are not limited to, data security concerns,
potential inaccuracies, and possible algorithmic biases. To mitigate these risks, the
Registrant has implemented controls such as pre-approval requirements for AI tools,
restrictions on providing nonpublic personal information to public AI systems, vendor due
diligence, review of AI-generated materials, and employee training on appropriate AI
usage.
Retirement Rollovers-Potential for Conflict of Interest: A client or prospective client
leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If Registrant recommends that a client roll over their
retirement plan assets into an account to be managed by Registrant, such a recommendation
creates a conflict of interest if Registrant will earn new (or increase its current)
compensation as a result of the rollover. If Registrant provides a recommendation as to
whether a client should engage in a rollover or not (whether it is from an employer’s plan
or an existing IRA), Registrant is acting as a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. No client is under any obligation
to roll over retirement plan assets to an account managed by Registrant, whether it is from
an employer’s plan or an existing IRA.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Registrant if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating or revising
Registrant’s previous recommendations and/or services.
Disclosure Statement. A copy of the Registrant’s written Brochure and CRS, as set forth
on Parts 2 and 3 of Form ADV, respectively, shall be provided to each client prior to the
execution of any new advisory agreement.
to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
investment adviser
client. Prior
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
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E. As of December 31, 2025, the Registrant had $394,235,365 in assets under management
on a discretionary basis.
Item 5
Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
The Registrant’s annual investment advisory fee shall range from 0.25% up to 1.20%, on
a tiered basis of the total assets placed under the Registrant’s management/advisement as
set forth in the following fee schedule:
Value of Assets
First $500,000
$500,001to $2,000,000
$2,000,001 to $5,000,000
$5,000,0001 to $10,000,000
$10,000,001 to $15,000,000
$15,000,001 to $20,000,000
$20,000,001 to $25,000,000
$25,000,001 to $50,000,000
$50,000,001 to $100,000,000
Over $100,000,000
Annual Percentage Fee
1.20%
1.00%
0.85%
0.80%
0.70%
0.60%
0.50%
0.40%
0.30%
0.25%
Fees are calculated on a graduated basis. For each portion of the assets within the
designated asset range, the respective fee is applied against that value.
RETIREMENT PLAN SERVICES
The Registrant provides pension consulting services, in the capacity of a 3(38) advisor,
pursuant to which it assists sponsors of self-directed retirement plans with the selection
and/or monitoring of investment alternatives from which plan participants shall choose in
self-directing the investments for their individual plan retirement accounts. he Registrant’s
annual fee for these services shall generally range from negotiable up to 1.50% of the total
assets maintained within the plan.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant may provide financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone fee basis. Registrant’s planning and consulting fees are
negotiable, but generally range up to $5,000 on a fixed fee basis, depending upon the level
and scope of the service(s) required and the professional(s) rendering the service(s), or are
available for an hourly rate of $200.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial account.
Both Registrant’s Agreement and the custodial/clearing agreement may authorize the custodian
to debit the account for the amount of the Registrant’s investment advisory fee and to directly
remit that advisory fee to the Registrant in compliance with regulatory procedures. In the
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limited event that the Registrant bills the client directly, payment is due upon receipt of the
Registrant’s invoice.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, Registrant shall generally recommend that Charles Schwab & Co.
Inc. (“Schwab”) serve as the broker-dealer/custodian for client investment management
assets. Broker-dealers such as Schwab charge transaction fees for effecting certain
securities transactions.
In addition to the Registrant’s investment management fee and/or transaction fees, clients
will also incur, relative to all mutual fund and exchange traded fund purchases, charges
imposed at the fund level (e.g., management fees and other fund expenses).
D. Registrant's annual investment advisory fee shall be prorated and paid quarterly, in arrears,
based upon the average daily balance (including cash and cash equivalents and any accrued
interest or dividends) during the previous quarter. The Registrant generally requires a
minimum asset level of $250,000 for investment management services.
However, the Registrant, in its sole discretion, may waive or modify its minimum asset
requirement, charge a lesser investment advisory fee, charge a flat fee, or waive its fee
entirely based upon certain criteria (i.e., anticipated future earning capacity, anticipated
future additional assets, dollar amount of assets to be managed, related accounts, account
composition, complexity of the engagement, grandfathered fee schedules, Registrant
employees and family members, courtesy accounts, competition, negotiations with client,
etc.).
As result of the above, similarly situated clients could pay different fees.
With the exception of a financial planning engagement on a project basis, which may
automatically terminate upon the completion of the project, agreements between the
Registrant and the client will continue in effect until terminated by either party by written
notice in accordance with the terms of the Agreement. Upon termination, the Registrant,
to the extent applicable, shall refund to the client any unearned, prepaid fees.
E. Neither the Registrant, nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, business entities, trusts, estates
and pension and profit-sharing plans.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Information on strategies related to outside research providers or sub-advisors will be
provided to Client upon request.
Investment Risk. Investing in securities involves risk of loss that clients should be
prepared to bear. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance level(s).
All investment strategies have certain risks that are borne by the investor. Although
there is no way to list all risks involved with investing, the following are common risks
born by the majority of investors:
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, bond prices generally fall.
Market Risk: Asset prices may drop in reaction to certain unforeseen events. Also referred
to as exogenous risk, this type of risk is caused by external factors independent of a
security’s particular underlying fundamentals or intrinsic value. For example, geo-political,
economic, legislative, and/or societal events may amplify market risk.
Inflation Risk: When inflation is present, a dollar today will not buy as much as a dollar
next year, because purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular
company within an industry. Some industries and/or companies may have historically
demonstrated more stability than others. Economic factors and business functions are
constantly changing. Past results are no guarantee of future performance.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized product.
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Financial Risk: Also referred to as leverage risk. Excessive borrowing to finance a
business’ operations may lead to financial strain and the ability to generate profits or meet
certain obligations. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
Counterparty Risk: The risk that each party may not be able to meet its contractual
obligations. This may also be referred to as default risk for fixed income investments. In
rare circumstances, the underlying securities within registered investment products may
become illiquid which may restrict the ability of investors to redeem shares at quoted
prices.
Execution Risk: The risk that buy/sell transactions may not be executed at favorable
prices. This may occur during periods of abnormal market conditions.
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
The Registrant’s primary investment strategies - Long Term Purchases and Short Term
Purchases are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer term investment strategy.
Borrowing Against Assets/Risks. A client who has a need to borrow money could
determine to do so by using pledge asset loans. In consideration for a lender (i.e., a bank,
etc.) to make a loan to the client, the client pledges its investment assets held at the account
custodian as collateral.
Collateralized loans are generally utilized because they typically provide more favorable
interest rates than standard commercial loans. These types of collateralized loans can assist
with a pending home purchase, permit the retirement of more expensive debt, or enable
borrowing in lieu of liquidating existing account positions and incurring capital gains taxes.
However, such loans are not without potential material risk to the client’s investment
assets. The lender (i.e., custodian, bank, etc.) will have recourse against the client’s
investment assets in the event of loan default or if the assets fall below a certain level. For
this reason, Registrant does not recommend such borrowing unless it is for specific short-
term purposes (i.e., a bridge loan to purchase a new residence). Registrant does not
recommend such borrowing for investment purposes (i.e., to invest borrowed funds in the
market). However, if the client elects to utilize a pledged assets loan, the Registrant will
continue to earn a fee on such Account assets.
The Client must accept the above risks and potential corresponding consequences
associated with the use of a pledged assets loans.
Options Strategies.
In limited situations, generally upon client direction and/or consent, Registrant may engage
in options transactions (or engage an independent investment manager to do so) for the
purpose of hedging risk and/or generating portfolio income. The use of options transactions
as an investment strategy can involve a high level of inherent risk. Option transactions
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establish a contract between two parties concerning the buying or selling of an asset at a
predetermined price during a specific period of time. During the term of the option contract,
the buyer of the option gains the right to demand fulfillment by the seller. Fulfillment may
take the form of either selling or purchasing a security, depending upon the nature of the
option contract. Generally, the purchase or sale of an option contract shall be with the intent
of “hedging” a potential market risk in a client’s portfolio and/or generating income for a
client’s portfolio.
Certain options-related strategies (i.e., straddles, short positions, etc.), may, in and of
themselves, produce principal volatility and/or risk. Therefore, a client must be willing to
accept these enhanced volatility and principal risks associated with such strategies. In light
of these enhanced risks, client may direct Registrant, in writing, not to employ any or all
such strategies for their accounts.
Covered Call Writing. Covered call writing is the sale of in-, at-, or out-of-the-money call
options against a long security position held in a client portfolio. This type of transaction
is intended to generate income. It also serves to create partial downside protection in the
event the security position declines in value. Income is received from the proceeds of the
option sale. Such income may be reduced or lost to the extent it is determined to buy back
the option position before its expiration. There can be no assurance that the security will
not be called away by the option buyer, which will result in the client (option writer) to
lose ownership in the security and incur potential unintended tax consequences. Covered
call strategies are generally better suited for positions with lower price volatility.
C. Currently, the Registrant primarily recommends that clients allocate investment assets
among various individual equity (stocks), debt (bonds) and fixed income securities, mutual
funds and ETFs on a discretionary and/or non-discretionary basis in accordance with the
client’s designated investment objective(s).
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Licensed Insurance Agents. Certain of the Registrant’s representatives, in their individual
capacities, are licensed insurance agents. These individuals may recommend the purchase
of certain insurance-related products on a commission basis. As referenced in Item 4.B
above, clients can engage certain of Registrant’s representatives to purchase insurance
products on a commission basis.
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Conflict of Interest: The recommendation by representatives of the Registrant that a client
purchase an insurance commission product presents a conflict of interest, as the receipt of
commissions may provide an incentive to recommend insurance products based on
commissions to be received, rather than on a particular client’s need. No client is under any
obligation to purchase any commission products from representatives of the Registrant.
Clients are reminded that they may purchase insurance products recommended by
Registrant through other, non-affiliated insurance agents.
Affiliated Accounting Firm. The Registrant is affiliated with MarksNelson, LLC
(“MarksNelson”), is a Certified Public Accounting firm with whom the Registrant shares
office space and administrative personnel. MarksNelson provides accounting and/or tax
preparation services, including to certain of the Registrant’s clients. To the extent that
MarksNelson provides accounting and/or tax preparation services to any clients, including
clients of the Registrant, all such services shall be performed by MarksNelson, independent
of the Registrant, for which services the Registrant shall not receive any portion of the fees
charged by MarksNelson, referral or otherwise.
It is expected that members of MarksNelson, solely incidental to their respective practices
as Certified Public Accountants, may recommend the Registrant’s services to certain of its
clients. Neither MarksNelson, nor any of its members, shall receive referral fees from the
Registrant.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this
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requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons”.
The Registrant’s securities transaction policy requires that an Access Person of the
Registrant must provide the Chief Compliance Officer or his/her designee with a written
report of their current securities holdings within ten (10) days after becoming an Access
Person. Additionally, each Access Person must provide or make available to the Chief
Compliance Officer or his/her designee a list of reportable transactions each calendar
quarter as well as a written annual report of the Access Person’s securities holdings;
provided, however that at any time that the Registrant has only one Access Person, he or
she shall not be required to submit any securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a conflict of interest. As indicated above in Item 11 C, the Registrant has a personal
securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that Registrant recommend a broker-dealer/custodian
for execution and/or custodial services (exclusive of those clients that may direct Registrant
to use a specific broker-dealer/custodian), Registrant recommends that investment
management accounts be maintained at Schwab. Prior to engaging Registrant to provide
investment management services, the client will be required to enter into a formal advisory
agreement with the Registrant setting forth the terms and conditions under which
Registrant shall manage the client's assets, and a separate custodial/clearing agreement with
each designated broker-dealer/custodian.
Factors that Registrant considers in recommending Schwab (or any other broker-
dealer/custodian to clients) include historical relationship with Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant's clients shall comply with
Registrant's duty to seek best execution, a client may pay a commission that is higher than
another qualified broker-dealer might charge to affect the same transaction where
Registrant determines, in good faith, that the commission/transaction fee is reasonable. In
seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, although Registrant will
seek competitive rates, it may not necessarily obtain the lowest possible commission rates
for client account transactions. The brokerage commissions or transaction fees charged by
the designated broker-dealer/custodian are exclusive of, and in addition to, Registrant's
investment management fee. Registrant’s best execution responsibility is qualified if
securities that it purchases for client accounts are mutual funds that trade at net asset value
as determined at the daily market close.
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1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant receives
from Schwab (or another broker-dealer/custodian, investment platform, unaffiliated
investment manager, vendor, unaffiliated product/fund sponsor, or vendor) without
cost (and/or at a discount) support services and/or products, certain of which assist
Registrant to better monitor and service client accounts maintained at such institutions.
Included within the support services that may be obtained by Registrant may be
investment-related research, pricing information and market data, software and other
technology that provide access to client account data, compliance and/or practice
management-related publications, discounted or gratis consulting services, discounted
and/or gratis attendance at conferences, meetings, and other educational and/or social
events, marketing support, computer hardware and/or software and/or other products
used by Registrant in furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products received may assist
Registrant in managing and administering client accounts. Others do not directly
provide such assistance, but rather assist Registrant to manage and further develop its
business enterprise.
There is no corresponding commitment made by Registrant to Schwab or any other
entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities or other investment products as a result of the above arrangement.
Additional Benefits
Registrant has received certain additional economic benefits (“Additional Benefits”)
that may or may not be offered to the Registrant again in the future. The Registrant has
benefited from certain one-off payments made on its behalf to third party service
providers. Each payment is non-recurring and individually negotiated. The Registrant
has no expectation that these Additional Benefits will be offered again; however, the
Registrant reserves the right to negotiate for these Additional Benefits in the future.
When the Registrant receives Additional Benefits, neither the Registrant nor its clients
pay higher fees as a result. The Registrant has not entered into any written agreement
to govern the Additional Benefits.
2. Registrant does not receive referrals from broker-dealers.
3. Registrant does not generally accept directed brokerage arrangements (when a client
requires that account transactions be effected through a specific broker-dealer). In such
client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and Registrant will not seek better execution services
or prices from other broker-dealers or be able to “batch” the client's transactions for
execution through other broker-dealers with orders for other accounts managed by
Registrant. As a result, client may pay higher commissions or other transaction costs
or greater spreads, or receive less favorable net prices, on transactions for the account
than would otherwise be the case.
In the event that the client directs Registrant to effect securities transactions for the
client's accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions
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or transaction costs than the accounts would otherwise incur had the client determined
to effect account transactions through alternative clearing arrangements that may be
available through Registrant. Higher transaction costs adversely impact account
performance.
Transactions for directed accounts will generally be executed following the execution of
portfolio transactions for non-directed accounts.
B. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless the
Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to seek best execution, to negotiate more favorable commission rates
or to allocate equitably among the Registrant’s clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for
each client account on any given day. The Registrant shall not receive any additional
compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant’s Managing Members and/or
representatives. All investment supervisory clients are advised that it remains their
responsibility to advise the Registrant of any changes in their investment objectives and/or
financial situation. All clients (in person or via telephone) are encouraged to review
financial planning issues (to the extent applicable), investment objectives and account
performance with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant receives an economic benefit from
broker-dealers. The Registrant, without cost (and/or at a discount), receives support
services and/or products from broker-dealers.
There is no corresponding commitment made by the Registrant to a broker-dealer or any
other entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as a result of the above arrangement.
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B. Neither the Registrant nor its representatives compensate any non-supervised persons for
client referrals.
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts. The
Registrant may also provide a written periodic report summarizing account activity and
performance.
To the extent that the Registrant provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by the Registrant
with the account statements received from the account custodian.
The account custodian does not verify the accuracy of the Registrant’s advisory fee
calculation.
Certain clients have established asset transfer authorizations that permit the qualified
custodian to rely upon instructions from Registrant to transfer client funds or securities to
third parties. These arrangements are disclosed at Item 9 of Part 1 of Form ADV. However,
in accordance with the guidance provided in the SEC’s February 21, 2017 Investment
Adviser Association No-Action Letter, the affected accounts are not subject to an annual
surprise CPA examination.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, the client shall be required to execute an Investment Advisory Agreement,
naming the Registrant as the client’s attorney and agent in fact, granting the Registrant full
authority to buy, sell, or otherwise effect investment transactions involving the assets in
the client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.). Any restrictions on the Registrant’s discretionary
authority must be acknowledged by the Registration prior to becoming effective.
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers,
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acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the
client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. The Registrant does not require clients to pay fees of more than $1,200, per client, six
months or more in advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
The Registrant’s Chief Compliance Officer, Anthony Moeller, remains available to address
any questions that a client or prospective client may have regarding the disclosures in this
Brochure.
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