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Form ADV Part 2A: Firm Brochure
Item 1 – Cover Page
2150 Post Road, Suite 201 | Fair(cid:976)ield, CT 06824
(203) 319-3550 – phone
(203) 319 -3554 – fax
www.monecoadvisors.com
August 18, 2025
Firm Contact:
Allison Loring
Chief Compliance Of(cid:976)icer
NOTICE TO PROSPECTIVE CLIENTS: READ THIS DISCLOSURE BROCHURE IN ITS ENTIRETY
(203) 319-3550 or
information about our
(cid:976)irm
is also available on
This brochure provides information about the quali(cid:976)ications and business practices of Moneco
Advisors, LLC doing business as Moneco Advisors. If clients have any questions about the contents of
through our website at
this brochure, please contact us at
www.monecoadvisors.com. The information in this brochure has not been approved or veri(cid:976)ied by
the United States Securities and Exchange Commission or by any State Securities Authority.
Additional
the SEC’s website at
www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of our (cid:976)irm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our (cid:976)irm’s associates who advise
clients for more information on the quali(cid:976)ications of our (cid:976)irm and our employees.
Page 1 of 33
Item 2 – Material Changes
Moneco Advisors is required to make clients aware of information that has changed since the last
annual update to the Firm Brochure (“Brochure”). Clients can then determine whether to review the
brochure in its entirety or to contact us with questions about the changes. Since our (cid:976)irm’s last annual
amendment (cid:976)iling on 3/27/2025, the following material change(s) have been made:
•
Item 4, Item 5, Item 10, and Item 14 have been updated to re(cid:976)lect a new af(cid:976)iliated insurance
agency to Moneco Advisors, LLC, Moneco Insurance, LLC. and associated con(cid:976)licts pertaining
to compensation and insurance product recommendations.
•
Item 5 was updated to re(cid:976)lect the compensation arrangements and associated con(cid:976)licts with
dual clients of Moneco Advisors and LPL Financial.
•
Item 9 has been updated to disclose a consent order that Moneco Advisors, LLC entered into
with the Commonwealth of Massachusetts relating to the lapse of registration of investment
adviser representatives.
Page 2 of 33
Item 3 - Table of Contents
Section:
Page(s):
Item 1 – Cover Page ................................................................................................................................................................ 1
Item 2 – Material Changes ................................................................................................................................................... 2
Item 3 - Table of Contents .................................................................................................................................................... 3
Item 4 – Advisory Business ................................................................................................................................................. 4
Item 5– Fees and Compensation ....................................................................................................................................... 8
Item 6 – Performance-Based Fees and Side-by-side Management ................................................................... 14
Item 7 – Types of Clients .................................................................................................................................................... 14
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 14
Item 9 – Disciplinary Information .................................................................................................................................. 22
Item 10 – Other Financial Industry Activities and Af(cid:976)iliations ........................................................................... 22
Item 11 – Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ........... 23
Item 12 – Brokerage Practices ......................................................................................................................................... 24
Item 13 – Review of Accounts .......................................................................................................................................... 29
Item 14 – Client Referrals and Other Compensation .............................................................................................. 30
Item 15 – Custody .................................................................................................................................................................. 31
Item 16 - Investment Discretion ..................................................................................................................................... 32
Item 17 – Voting Client Securities................................................................................................................................... 33
Item 18 – Financial Information...................................................................................................................................... 33
Page 3 of 33
Item 4 – Advisory Business
Moneco Advisors, LLC is a SEC registered investment adviser that is wholly owned by Moneco
Holdings, LLC. Moneco Holdings, LLC’s owners include Charles Rocco, Derrek Metz, Todd Schroeder,
Chris Neubert, John Rosenau, Dave Lincoln, Scott Flynn, Ginnie Thompson, Jason Hyde, AJ Kelleher,
Rudy Weiss, Eric Johnson, Salim Boutagy, Peter Osborne, Dana Preis, Reed Ameden, Colleen Galushko,
Timothy Hickey, Joanna Russell, Bill Brancaccio, Byrke Sestok, and Al Hodys. Our (cid:976)irm is a limited
liability company formed in 1980 and located in Fair(cid:976)ield, Connecticut. We have been in business as
an investment adviser since 2014.
Moneco Advisors provides fee-based investment advisory services for compensation primarily to
individual clients and high-net worth individuals based on the individual goals, objectives, time
horizon, and risk tolerance of each client. Portfolio management services include, but are not limited
to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
The purpose of this Brochure is to disclose the con(cid:976)licts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our (cid:976)irm
or its representatives. As a (cid:976)iduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our (cid:976)irm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
(cid:976)inancial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value. Furthermore, our representatives are restricted to providing
services and charging fees based in accordance with the descriptions detailed in this document and
the account agreement. However, the exact service and fees charged to a particular client are
dependent upon the representative that is working with the client.
Types of Advisory Services Offered
Asset Management
As part of our Asset Management service, clients will be provided asset management and (cid:976)inancial
planning or consulting services. This service is provided on a discretionary or non-discretionary basis
and is designed to assist clients in meeting their (cid:976)inancial goals through the use of a (cid:976)inancial plan or
consultation. Our (cid:976)irm conducts client meetings to understand their current (cid:976)inancial situation,
existing resources, (cid:976)inancial goals, and tolerance for risk. Based on what is learned, an investment
approach is presented to the client, consisting of individual stocks, bonds, ETFs, options, mutual funds
and other public and private securities or investments. In addition to the creation of the portfolio, we
may recommend fee-based variable annuities. Once the appropriate portfolio has been determined,
portfolios are continuously and regularly monitored, and if necessary, rebalanced based upon the
client’s individual needs, stated goals, and objectives. Upon client request, our (cid:976)irm provides a
summary of observations and recommendations for the planning or consulting aspects of this service.
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When deemed appropriate, our (cid:976)irm uses the sub-advisory services of third-party money managers,
including separate account managers (“SMAs”), to assist us with managing client’s account(s). For
example, we select third-party strategies available on the Orion Communities platform offered by
Orion Portfolio Solutions, LLC’s (“Orion”) or SMAs available on the Fidelity Managed Account Xchange
(“FMAX”) platform. Before selecting a third-party money manager, we will ensure that the selected
third-party money manager is properly registered. Our (cid:976)irm will provide initial due diligence on third
party money managers and ongoing reviews of their management of client account(s). In order to
assist in the selection of a third-party money manager, we will gather client information pertaining to
(cid:976)inancial situation, investment objectives, and reasonable restrictions to be imposed upon the
management of the account. Our (cid:976)irm will periodically review third party money manager reports
provided to the client at least annually. We will contact clients from time to time in order to review
their (cid:976)inancial situation and objectives; communicate information to third party money managers as
warranted; and, assist the client in understanding and evaluating the services provided by the third-
party money manager. Clients will be expected to notify our (cid:976)irm of any changes in their (cid:976)inancial
situation, investment objectives, or account restrictions that could affect their (cid:976)inancial standing.
LPL Financial Sponsored Advisory Programs:
Our (cid:976)irm provides certain advisory services through certain programs sponsored by LPL Financial
(“LPL”), a registered investment adviser and broker-dealer. Below is a brief description of each LPL
advisory program available to our (cid:976)irm. For more information regarding the LPL programs, including
more information on the advisory services and fees that apply, the types of investments available in
the programs and the potential con(cid:976)licts of interest presented by the programs please see the LPL
Financial Form ADV Part 2 or the applicable program’s Appendix 1 (Wrap Fee Program Brochure) and
the applicable client agreement.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program
using Optimum Funds Class I shares. Under OMP, the client will authorize LPL on a discretionary basis
to purchase and sell Optimum Funds pursuant to investment objectives chosen by the client. Our (cid:976)irm
will assist the client in determining the suitability of OMP for the client and assist the client in setting
an appropriate investment objective. We will have discretion to select a mutual fund asset allocation
portfolio designed by LPL consistent with the client’s investment objective. LPL will have discretion
to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL will also
have the authority to rebalance the account.
Personal Wealth Portfolios Program (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed by
LPL. Our (cid:976)irm will have discretion for selecting the asset allocation model portfolio based on client’s
investment objective. We will also have discretion for selecting third party money managers (PWP
Advisors) or mutual funds within each asset class of the model portfolio. LPL will act as the overlay
portfolio manager on all PWP accounts and will be authorized to purchase and sell on a discretionary
basis mutual funds and equity and (cid:976)ixed income securities.
Model Wealth Portfolios Program (MWP)
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MWP offers clients a professionally managed mutual fund asset allocation program. We will obtain
the necessary (cid:976)inancial data from the client, assist the client in determining the suitability of the MWP
program and assist the client in setting an appropriate investment objective. Our (cid:976)irm will initiate the
steps necessary to open an MWP account and have discretion to select a model portfolio designed by
LPL’s Research Department consistent with the client’s stated investment objective. LPL’s Research
Department is responsible for selecting the mutual funds within a model portfolio and for making
changes to the mutual funds selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds
(including in certain circumstances exchange traded funds) and to liquidate previously purchased
securities. The client will also authorize LPL to effect rebalancing for MWP accounts.
In the future, the MWP program may make available model portfolios designed by strategists other
than LPL’s Research Department. If such models are made available, our (cid:976)irm will have discretion to
choose among the available models designed by LPL and outside strategists.
Manager Access Select Program (MAS) / Manager Access Network (MAN)
Manager Access Select/Manager Access Network provides clients access to the investment advisory
services of professional portfolio management (cid:976)irms for the individual management of client
accounts. Our (cid:976)irm will assist the client in identifying a third party portfolio manager (Portfolio
Manager) from a list of Portfolio Managers made available by LPL. The Portfolio Manager manages
the client’s assets on a discretionary basis. Our (cid:976)irm will provide initial and ongoing assistance
regarding the Portfolio Manager selection process.
Pontera® Held Away Accounts Service:
In certain instances, our (cid:976)irm will provide an additional service for client’s held away accounts
through the Pontera platform (“the platform”). The accounts are not directly held in our custody (i.e.,
held away), but are ones wherein we still have discretion, and will leverage an Order Management
System to implement tax-ef(cid:976)icient asset location and opportunistic rebalancing strategies on behalf
of the client. These are primarily 401(k) accounts, HSAs, and other assets we do not custody and
cannot manage through our Asset Management service.
If our (cid:976)irm offers a client this service, then a link will be provided to the client allowing them to
connect an account(s) to the platform. Once the client’s account(s) are connected to the platform, our
(cid:976)irm will review their current account allocations. Our (cid:976)irm will then review these accounts on a
regular basis and when deemed necessary, our (cid:976)irm will rebalance the account considering client
investment goals and risk tolerance. Any change in allocations will consider current economic and
market trends.
Retirement Plan Consulting
Our (cid:976)irm provides retirement plan consulting services to employer plan sponsors on an ongoing basis.
Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant directed de(cid:976)ined contribution plans and/or
Page 6 of 33
assistance with
investment
policy
statements,
ongoing
non-participant directed de(cid:976)ined bene(cid:976)it plans. As the needs of the plan sponsor dictate, our (cid:976)irm
provides
investment
recommendations/monitoring, performance reports, changes in investment options, 404(c),
Quali(cid:976)ied Default Investment Alternative (“QDIA”), service provider liaison, participation education
services, participant enrollment, support and vendor analysis, benchmarking and/or fee
identi(cid:976)ication.
In providing services for retirement plan consulting, our (cid:976)irm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall be in compliance with the applicable state laws
regulating retirement consulting services. This applies to client accounts that are retirement or other
employee bene(cid:976)it plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and our (cid:976)irm accepts appointment to
provide services to such accounts, our (cid:976)irm acknowledges its (cid:976)iduciary standard within the meaning
of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
Financial Planning Services
Our (cid:976)irm provides a variety of standalone (cid:976)inancial planning and consulting services to clients for the
management of (cid:976)inancial resources based upon an analysis of current situation, goals, needs, and
objectives. Financial planning services will typically involve preparing a (cid:976)inancial plan or rendering a
(cid:976)inancial consultation for clients based on the client’s (cid:976)inancial goals and objectives. This planning or
consulting will encompass Tax Planning, Investment Planning, Retirement Planning, Estate Needs,
Business Needs, Education Planning, Life and Disability Insurance Needs, Long-Term Care Needs,
and/or Cash Flow/Budget Planning dependent on the client’s needs.
Written (cid:976)inancial plans or (cid:976)inancial consultations rendered to clients usually include general
recommendations for a course of activity, speci(cid:976)ic actions to be taken by the clients, or speci(cid:976)ic
securities and types of investment products determined to be appropriate for the client to purchase.
However, our (cid:976)irm will take into account information collected from the client such as (cid:976)inancial status,
investment objectives and tax status, among other data. Implementation of the recommendations will
be at the discretion of the client and the client is under no obligation to purchase any securities
through our (cid:976)irm. Our (cid:976)irm provides clients with a summary of their (cid:976)inancial situation, and
observations for (cid:976)inancial planning engagements. Financial consultations are not typically
accompanied by a written summary of observations and recommendations, as the process is less
formal than the planning service. Assuming that all the information and documents requested from
the client are provided promptly, plans or consultations are typically delivered within 6 to 12 months
of the client signing a contract with our (cid:976)irm.
Some of our investment adviser representatives are also licensed insurance agents with Moneco
Insurance, LLC, an af(cid:976)iliated company under common control with Moneco Advisors, LLC. When the
advisory representatives implement insurance transactions in this separate capacity, they receive
normal and customary commissions for doing so. There exists a con(cid:976)lict of interest because there is
Page 7 of 33
an incentive for such advisory representative to recommend products for which they receive
commission. Clients always have the right to select any advisory (cid:976)irm or insurance agency or similar
sales agency or representative to implement the advice and recommendations provided by Moneco
and/or our advisory representatives.
Our (cid:976)irm is also af(cid:976)iliated with Moneco Tax LLC, a (cid:976)irm that provides tax preparation, tax advisory
services, consultation and support (including tax planning, estimated payment analysis, IRS and
state notice responses, and general tax consultation) to individuals and businesses, which our (cid:976)irm
is af(cid:976)iliated with through the same holding company. Some clients are solicited to utilize these
services based on their needs; however, they are under no obligation to do so. A con(cid:976)lict of interest
exists as these sales create an incentive to recommend products based on the compensation that
may be earned by certain Senior Executives and IARs through their ownership of Moneco Holdings,
LLC. Please see Item 10 for additional information.
Importantly, as part of Moneco’s (cid:976)iduciary duty to clients, the (cid:976)irm and our representatives endeavor
at all times to put the interests of the clients (cid:976)irst, and recommendations will only be made to the
extent that they are reasonably believed to be in the best interest of the client. Additionally, the
con(cid:976)licts related to these services are disclosed by us to new clients through the delivery of the
(cid:976)irm’s disclosure brochures (Form ADV Part 2A and Part 2Bs).
Participation in Wrap Fee Programs
Our (cid:976)irm previously offered a wrap fee program as further described in Part 2A, Appendix 1 (the
“Wrap Fee Program Brochure”). However, our wrap fee program is no longer offered to new clients.
Our (cid:976)irm does not manage wrap fee accounts in a different fashion than non-wrap fee accounts. All
accounts are managed on an individualized basis according to the client’s investment objectives,
(cid:976)inancial goals, risk tolerance, etc.
Regulatory Assets Under Management
Our (cid:976)irm managed $1,896,024,203 on a discretionary basis and $19,057,543 on a non-discretionary
basis as of December 31st, 2024.
Item 5– Fees and Compensation
Asset Management:
If LPL:
The maximum annual fee to be charged to the client’s account(s) will not exceed 2.00%. The
negotiated advisory fee will be determined by the investment advisor representative and the client
based on a variety of factors, including the scope and complexity of our engagement with the client,
the client’s overall aggregate household portfolio value, communication needs, and (cid:976)inancial planning
and consulting needs, whether the client is related to our (cid:976)irm’s employees, and anticipated amount
of work. The fee to be assessed to each account will be detailed in the client’s signed advisory
agreement, LPL Account Application or LPL Tiered Fee Authorization form.
Page 8 of 33
Fees are billed on a pro-rata basis quarterly in advance based on the value of the account(s) on the
last day of the previous quarter. Fees will be adjusted for deposits and withdrawals made during the
quarter. If accounts are opened during the quarter, the pro-rata advisory fees will be deducted during
the next regularly scheduled billing cycle. Our (cid:976)irm bills on cash unless indicated otherwise in writing.
In rare cases, our (cid:976)irm will agree to direct bill clients. Fees are negotiable and will be deducted from
the account(s). As part of this process, clients understand the following:
a) LPL as the client’s custodian sends statements at least quarterly, showing all disbursements
for each account, including the amount of the advisory fees paid to our (cid:976)irm.
b) Clients provide authorization permitting LPL to deduct these fees.
c) LPL calculates the advisory fees for all fee schedules and deducts them from the client’s
account.
If Schwab, SEI, Pershing or Fidelity:
The maximum annual fee charged to the client’s account will not exceed 2.00%. The negotiated
advisory fee will be determined by the investment advisor representative and the client based on a
variety of factors, including the scope and complexity of our engagement with the client, the client’s
overall aggregate household portfolio value, communication needs, and (cid:976)inancial planning and
consulting needs, whether the client is related to our (cid:976)irm’s employees, and anticipated amount of
work. The fee to be assessed and speci(cid:976)ic billing arrangement will be outlined in Schedule A of the
client’s signed advisory agreement.
Annualized fees are billed on a pro-rata basis quarterly in advance or arrears based on the value of
the account(s) as recorded in Orion’s portfolio management software on the last day of the previous
quarter. Fees will be adjusted for deposits and withdrawals made during the quarter. Our (cid:976)irm bills
on cash unless indicated otherwise in writing. In rare cases, our (cid:976)irm will agree to directly invoice.
Fees are negotiable and will be deducted from the account(s). As part of this process, clients
understand the following:
a) Client provides authorization permitting our (cid:976)irm, to be directly paid by these terms.
b) Client’s independent custodian sends statements, at least quarterly, showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our (cid:976)irm.
c) Our (cid:976)irm will send an invoice directly to the custodian.
d) If our (cid:976)irm sends an invoice to the client, our invoice will include a disclosure urging the client
to compare the information provided in our statement with those from the quali(cid:976)ied
custodian.
Fees charged for any selected third party money manager services (such as Orion Communities and
FMAX) shall be in addition to our (cid:976)irm’s advisory fees. However, the fee for selected third party money
managers will not exceed 1.00%. The third party money managers we recommend will not directly
charge clients a higher fee than they would have charged without us introducing clients to them. Third
party money managers establish and maintain their own separate billing processes over which MWM
has no control. In general, they will directly bill clients and describe how this works in their separate
written disclosure documents.
LPL Sponsored Programs:
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The maximum fees for the LPL sponsored advisory programs are as follows:
LPL Sponsored Advisory Program
Optimum Market Portfolios Program (OMP)
Personal Wealth Portfolios Program (PWP)
Model Wealth Portfolios Program (MWP)
Manager Access Select Program (MAS) Manager
Access Network (MAN)
Annual Percentage of Assets Charge
Up to 2.00%
Up to 2.00%
Up to 2.00%
Up to 2.00%
Up to 2.00%
The fees for LPL’s Financial Sponsored Advisory Programs are billed on a pro-rata annualized basis
quarterly in advance based on the value of your account on the last day of the previous quarter. LPL
serves as program sponsor, investment adviser and broker-dealer for the LPL advisory programs. Our
(cid:976)irm and LPL may share in the account fee and other fees associated with program accounts.
Our (cid:976)irm’s fees are billed on a pro-rata annualized basis quarterly in advance based on the value of
your account on the last day of the previous quarter. Management fees will be deducted from the
client’s managed account, upon a signed Account Application Form. The ultimate management fee is
indicated on the Account Application Form. Our (cid:976)irm does not have the authority to instruct LPL
Financial to change or deduct fees without written client consent. LPL Financial sends a quarterly
statement showing all fees deducted from the client accounts.
Retirement Plan Consulting:
Retirement Plan Consulting clients pay our (cid:976)irm an Ongoing Fee or a One-Time Project Fee. Ongoing
Fees are charged based on the total plan assets under management not to exceed 1.00%, an hourly
basis not to exceed $250 per hour or a (cid:976)lat fee basis not to exceed $25,000. The One-Time Project Fee
is for standalone project speci(cid:976)ic work and/or initial set-up after the plan is implemented or
transitioned to a new platform/product provider. The One-Time Project Fee is intended to cover the
additional services (e.g. fund mapping, assistance with enrollment, additional education to committee
members and participants, etc.) that our (cid:976)irm provides as a result of the implementation or transition.
One-Time Project Fees are charged on a (cid:976)lat fee basis not to exceed $5,000. The fee-paying
arrangements for Retirement Plan Consulting service will be determined on a case-by-case basis and
will be detailed in the signed agreement.
Financial Planning & Consulting:
Our (cid:976)irm charges on an hourly or (cid:976)lat fee basis for (cid:976)inancial planning services. The total estimated fee,
as well as the ultimate fee charged, is based on the scope and complexity of our engagement with the
client. The maximum hourly fee to be charged will not exceed $350. Flat fees range from $1,500 to
$20,000. Clients may elect to pay the full fee upon execution of the written agreement, upon delivery
of the written (cid:976)inancial plan, or a combination of upfront and in arrears with the remainder of the fee
to be directly billed to the client and due within 30 days of a (cid:976)inancial plan being delivered or
consultation rendered. Our (cid:976)irm will not require a payment exceeding $1,200 when services cannot
be rendered within 6 months.
Other Types of Fees & Expenses
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Non-Wrap Clients will incur transaction fees for trades executed by their chosen custodian, via
individual transaction charges. These transaction fees are separate from our (cid:976)irm’s advisory fees and
will be disclosed by the chosen custodian. It is also important to note that LPL Financial offers a
trading platform with select exchange traded funds (“ETFs”) that do not charge transaction fees. The
no-transaction-fee ETF trading platform is available to clients participating in LPL Financial’s
Strategic Wealth Management (“SWM”) and Strategic Asset Management (“SAM”) programs. Clients
will be subject to transaction fees charged by LPL Financial for ETFs not included in LPL Financial’s
platform and for other types of securities. The limited number of ETFs available on LPL Financial’s
no-transaction fee platform may have higher overall expenses than other types of securities and ETFs
not included in the platform. Other major custodians, such as Schwab, SEI & Fidelity, have eliminated
transaction fees for all ETFs and U.S. listed equities, so clients may pay more for investing in the same
securities at LPL Financial. Please note that Pershing may have transaction fees.
As noted above, our (cid:976)irm has discretion to issue an advisory fee credit to a newly established or
current advisory account or a portion of the management fee in certain scenarios where
representatives of our (cid:976)irm earned a recent commission on the securities prior to them entering the
advisory account. This helps ensure that clients are not prematurely removing assets from securities
for which a recent commission was earned by our representatives. This credit will be calculated and
prepared by LPL Financial as all advisory fee billings for LPL Financial accounts are calculated and
processed by LPL Financial.
Our (cid:976)irm will consider certain securities “under-aged” due to the recent commission earned. These
under aged assets may include mutual funds and annuities held less than two years, and individual
equities, (cid:976)ixed income, and ETFs held less than one year. Assets may be considered underaged even
if the securities are liquidated and the resulting proceeds are deposited into the advisory account.
Depending on the type of under aged asset, a management fee credit on that asset will be applied to
the advisory account. The fee credit will be applied to the account on a quarterly basis until the entire
amount of the fee credit has been applied to the account.
Our (cid:976)irm is mindful of our responsibility to treat clients appropriately and consider the implication of
previously receiving commissions on the assets being used to fund advisory accounts. As a result, our
(cid:976)irm will work with LPL Financial, who has developed the ability to support situations in which our
(cid:976)irm would like to provide the client with a fee credit to offset a portion of the management fee.
In addition, uninvested cash will be invested in money market funds, the Multi-Bank Insured Cash
Account Program (“ICA”), as applicable for certain clients, as described in each respective Account
Agreement. Clients should note that each Bank will pay LPL a fee equal to a percentage of the average
daily deposit balance, and the fee differs among Banks depending on the interest rate environment
and/or any fee waivers made by LPL. The fee paid to LPL will be at an annual rate up to an average of
400 basis points as applied across all ICA Deposit Accounts taken in the aggregate. The fee paid to
LPL reduces the interest rate paid on your cash funds and depending on the interest rate and other
market factors, LPL receives the majority of the amount paid by the Banks as fees. The fee charged by
LPL may be higher than the interest rate clients receive on their funds deposited in the ICA program.
Further, the ICA program may result in lower returns, due to LPL’s fee, when compared to other bank
deposit or money market investments.
Page 11 of 33
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses), initial or
deferred sales charges, mutual fund sales loads, 12b-1 fees, surrender charges, variable annuity fees,
IRA and quali(cid:976)ied retirement plan fees, etc. Our (cid:976)irm does not receive a portion of these fees.
Wrap clients will not incur transaction costs for trades. More information about this can be found in
our separate Wrap Fee Program Brochure.
Termination & Refunds
Either party may terminate the signed advisory agreement at any time by providing written notice to
the other party. Upon receipt of your notice of termination, either our (cid:976)irm (if custodied with Schwab,
SEI, Pershing or Fidelity) or LPL (if custodied with LPL Financial) will process a pro-rata refund of
the unearned portion of the advisory fees charged in advance at the beginning of the quarter. If billed
in arrears, pro-rata advisory fees for services rendered to the point of termination will be charged. If
advisory fees cannot be deducted, our (cid:976)irm will send an invoice for due advisory fees to the client.
Financial Planning & Consulting clients may terminate their agreement at any time before the delivery
of a (cid:976)inancial plan by providing written notice to the other party. For purposes of calculating refunds,
all work performed by us up to the point of termination shall be calculated at the hourly fee currently
in effect. Clients will receive a pro-rata refund of unearned fees based on the time and effort expended
by our (cid:976)irm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from initial signing, either party
must provide the other party 30 days written notice to terminate billing. Billing will terminate 30
days after receipt of termination notice. Clients will be charged on a pro-rata basis, which takes into
account work completed by our (cid:976)irm on behalf of the client. Clients will incur charges for bona (cid:976)ide
advisory services rendered up to the point of termination (determined as 30 days from receipt of said
written notice) and such fees will be due and payable.
Commissionable Securities Sales
Representatives of our (cid:976)irm are also associated with LPL as broker-dealer registered representatives
(“Dually Registered Persons”). In their capacity as registered representatives of LPL, certain Dually
Registered Persons earn commissions for the sale of securities or investment products that they
recommend for brokerage clients. They do not earn commissions on the sale of securities or
investment products recommended or purchased in advisory accounts through our (cid:976)irm. Clients have
the option of purchasing many of the securities and investment products made available through
another broker-dealer or investment adviser. When purchasing these securities and investment
products away from our (cid:976)irm, however, Clients will not receive the bene(cid:976)it of the advice and other
services we provide.
Some Moneco clients are both clients of LPL and clients of our investment adviser and can hold similar
positions in equities, bonds, mutual funds, and/or ETFs in their managed account(s) and brokerage
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account(s) due to a variety of factors, including the timing of account opening or varying investment
objectives between the different types of accounts. Moneco attempts to meet with clients at least
annually to discuss current strategies and objectives for these accounts.
Neither Moneco nor any Moneco Investment Adviser Representative receive any compensation,
including 12b-1 fees, from any mutual funds invested in by Moneco advisory clients in their managed
accounts. However, when a Moneco client has a LPL brokerage account and invests in a mutual fund
share class with a 12b-1 fee, such fee is paid to the Moneco IAR, in his/her role as a registered
representative of LPL. This fee is paid on an ongoing basis until such time as the mutual fund is sold,
the shares are exchanged into a share class with no 12b-1 fees, or the LPL account is closed. Please
note that share classes that do not pay 12b-1 fees (e.g., institutional share classes) are generally not
available for purchase in a LPL brokerage account.
In addition to the 12b-1 fees, the Moneco IAR will also receive commissions, and/or other sales-based
compensation as a LPL registered representative on all transactions made in a LPL brokerage account,
which is normal and customary to receive.
However, the receipt of 12b-1 fees and other additional compensation by the Moneco representative
creates a con(cid:976)lict of interest since the representative has an incentive to recommend these types of
investments. There is also a con(cid:976)lict of interest when a Moneco advisory client also maintains a
brokerage account at LPL, especially when both their managed and brokerage accounts hold one or
more of the same type of securities (e.g., mutual funds) and the Moneco representative is paid a
portion of the client’s advisory fees as an IAR of Moneco and paid a commission and possible ongoing
12b-1 fees as an LPL registered representative for the same type of security.
To mitigate these con(cid:976)licts, Moneco and its representatives only make investment and account
recommendations to our clients that we believe are in the client’s best interests. In determining best
interest, Moneco will conduct due diligence on each investment recommended, and the Moneco
representative will have discussions with each client and gather detailed information on their goals
and investment objectives both at the beginning of the engagement and thereafter during the
relationship to continuously consider if the client’s investment objectives align with the securities
and/or strategy selected. In doing so, Moneco analyzes and recommends those investment products
that it believes are in the client’s best interest based upon the client’s individual needs. Clients are not
required and are under no obligation to implement any recommendations made by Moneco and/or
its representatives, nor use Moneco or LPL. Clients should understand that fees and commissions for
comparable services vary, and lower fees can be obtained through a different advisory and/or
brokerage (cid:976)irm.
Insurance and Tax Services Sales
Also, as mentioned in Item 4, certain Moneco Advisors, LLC advisory representatives, are licensed
insurance agents with the (cid:976)irm’s af(cid:976)iliated insurance agency, Moneco Insurance, LLC. When the
advisory representatives implement insurance transactions in this separate capacity, they earn
commissions and/or other fees.
Our (cid:976)irm is also af(cid:976)iliated with Moneco Tax LLC, a (cid:976)irm that provides tax preparation, tax advisory
services, consultation and support (including tax planning, estimated payment analysis, IRS and state
Page 13 of 33
notice responses, and general tax consultation) to individuals and businesses. Some clients are
solicited to utilize these services based on their needs. No compensation is paid to any Senior
Executive or IAR based on referrals to Moneco Tax, LLC. However, certain Senior Executives and IARs
of Moneco Advisors, LLC. have ownership in the Moneco Holdings, LLC., which is the parent company
of Moneco Advisors, LLC, Moneco Tax, LLC, and Moneco Insurance, LLC. Due to this ownership,
certain Senior Executives and IARs of Moneco Advisors, LLC share in the pro(cid:976)its and losses of each
af(cid:976)iliated (cid:976)irm, which includes Moneco Tax, LLC. This presents a con(cid:976)lict of interest as they have a
(cid:976)inancial incentive to recommend insurance products and tax services based on compensation and
bene(cid:976)its they receive as owners. However, clients are under no obligation to implement any
recommendations made by Moneco and always have the right to select any advisory (cid:976)irm, brokerage
(cid:976)irm, or insurance agency or similar sales agency or representative to implement any or all of our
recommendations. For more information on Moneco’s Insurance and Tax Service af(cid:976)iliations, please
see Item 10 below.
Item 6 – Performance-Based Fees and Side-by-side Management
Neither the (cid:976)irm or any Supervised Persons accepts performance-based fees, fees based on a share of
capital gains on or capital appreciation of the assets of a client such as a hedge fund or other pooled
investment vehicle.
Item 7 – Types of Clients
The advisory services offered by Moneco Advisors are available for individuals, individual retirement
accounts (“IRAs”), banks and thrift institutions, pension and pro(cid:976)it-sharing plans, including plans
subject to Employee Retirement Income Security Act of 1974 (“ERISA”), trusts, estates, charitable
organizations, state and municipal government entities, corporations and other business entities.
However, the (cid:976)irm generally provides investment advice to individuals and high net worth individuals.
Our requirements for opening and maintaining accounts or otherwise engaging us:
• Our (cid:976)irm requires a minimum account balance of $10,000 for our Asset Management service.
Generally, this minimum account balance requirement is negotiable and would be required
throughout the course of the client’s relationship with our (cid:976)irm.
• A minimum account value of $15,000 is required for OMP.
• A minimum account value of $250,000 is required for PWP.
• A minimum account value of $50,000 is required for MWP.
• A minimum account value of $100,000 is required for MAS or MAN. However, in certain
instances, the minimum account size may be lower or higher.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
We emphasize continuous and regular account supervision. As part of our asset management service,
we generally create a portfolio, consisting of individual stocks or bonds, exchange traded funds
(“ETFs”), mutual funds and other public and private securities or investments.
Page 14 of 33
The client’s individual investment strategy is tailored to their speci(cid:976)ic needs and will include some or
all of the previously mentioned securities. Each portfolio will be initially designed to meet a particular
investment goal, which we determine to be suitable to the client’s circumstances. Each client has the
opportunity to place reasonable restrictions on the types of investments to be held in the portfolio.
We may use one of the following strategies in managing client accounts, provided that such strategies
are appropriate to the needs of the client and consistent with the client’s investment objectives, risk
tolerance, and time horizons, among other considerations:
Alternative Strategy Mutual Funds. Certain mutual funds available in the program invest primarily in
alternative investments and/or strategies. Investing in alternative investments and/or strategies is
not suitable for all investors and involves special risks, such as risks associated with commodities,
real estate, leverage, selling securities short, the use of derivatives, potential adverse market forces,
regulatory changes and potential illiquidity. There are special risks associated with mutual funds that
invest principally in real estate securities, such as sensitivity to changes in real estate values and
interest rates and price volatility because of the fund’s concentration in the real estate industry.
Closed-End Funds. A collective investment model based on issuing a (cid:976)ixed number of shares which are
not redeemable from the fund. Unlike open-end funds, new shares in a closed-end fund are not
created by managers to meet demand from investors. Instead, the shares can be purchased and sold
only in the market. This is the original design of the mutual fund which predates open-end mutual
funds but offers the same actively managed pooled investments. In the United States, closed-end
funds sold publicly must be registered under both the Securities Act of 1933 and the Investment
Company Act of 1940. Closed-end funds are usually listed on a recognized stock exchange and can be
bought and sold on that exchange. The price per share is determined by the market and is usually
different from the underlying value or net asset value (“NAV”) per share of the investments held by
the fund. The price is said to be at a discount or premium to the NAV when it is below or above the
NAV, respectively. A premium might be due to the market’s con(cid:976)idence in the investment managers’
ability or the underlying securities to produce above-market returns. A discount might re(cid:976)lect the
charges to be deducted from the fund in future by the managers, uncertainty due to high amounts of
leverage, concerns related to liquidity or lack of investor con(cid:976)idence in the underlying securities. A
closed-end fund differs from an open-end mutual fund in that: (a) It is closed to new capital after it
begins operating.; (b) Its shares (typically) trade on stock exchanges rather than being redeemed
directly by the fund.; (c) Its shares can therefore be traded at any time during market opening hours.
An open-end fund can usually be traded only at a time of day speci(cid:976)ied by the managers, and the
dealing price will usually not be known in advance.; (d) It usually trades at a premium or discount to
its net asset value. An open-end fund trades at its net asset value (to which sales charges may be
added; and adjustments may be made for e.g. the frictional costs of purchasing or selling the
underlying investments).; and I In the United States, a closed-end company can own unlisted
securities. Another distinguishing feature of a closed-end fund is the common use of leverage. In
doing so, the fund manager hopes to earn a higher return with this additional invested capital. This
additional capital can be raised by issuing auction rate securities, preferred stock, long-term debt, or
reverse-repurchase agreements.
Closed-end fund shares are traded throughout market opening hours at whatever price the market
will support. It is possible to deal using advanced types of orders such as limit orders and stop orders.
This is in contrast to some open-end funds which are only available for buying and selling at the close
Page 15 of 33
of business each day, at the calculated NAV, and for which orders must be placed in advance, before
the NAV is known, and by simple buy or sell orders. Some funds require that orders be placed hours
or days in advance, in order to simplify their administration, make it easier to match buyers with
sellers, and eliminate the possibility of arbitrage (for example if the fund holds investments which are
traded in other time zones).
Like a company going public, a closed-end fund will have an initial public offering (“IPO”) of its shares
at which it will sell for a speci(cid:976)ic dollar amount each. At that point, the fund's shares will begin to
trade on a secondary market, typically the New York Stock Exchange or the NYSE MKT LLC (formerly
known as the American Stock Exchange [AMEX]) for American closed-end funds. Any investor who
subsequently wishes to buy or sell fund shares will do so on the secondary market. In normal
circumstances, closed-end funds do not redeem their own shares. Nor, typically, do they sell more
shares after the IPO (although they may issue preferred stock, in essence taking out a loan secured by
the portfolio). In general, closed-end funds cannot issue securities for services or property other than
cash or securities.
Closed-end funds are traded on exchanges and in that respect they are like exchange-traded funds
(“ETFs”), but there are important differences between these two kinds of security. The price of a
closed-end fund is completely determined by the valuation of the market, and this price often diverges
substantially from the NAV of the fund assets. In contrast, the market price of an ETF trades in a
narrow range very close to its net asset value, because the structure of ETFs allows major market
participants to redeem shares of an ETF for basis of the fund's underlying assets. This feature could
in theory lead to potential arbitrage pro(cid:976)its if the market price of the ETF were to diverge substantially
from its NAV.
The typical associated risks are: (a) Securities may decline in value due to factors affecting securities
markets generally or particular industries. The value of a trust/fund may be worth less than the
original investment.; (b) Common shares may trade above (a premium) or below (a discount) the net
asset value (NAV) of the trust/fund’s portfolio. At times, discounts could widen or premiums could
shrink, which could either dilute positive performance or compound negative performance. There is
no assurance that discounted funds will appreciate to their NAV.; (c) Generally, when market interest
rates rise, bond prices fall, and vice versa. Interest rate risk is the risk that the bonds and/or other
income-related instruments in a fund’s portfolio will decline in value because of increases in market
interest rates. The prices of longer-maturity securities tend to (cid:976)luctuate more than shorter-term
security prices.; (d) One or more securities in a trust/fund’s portfolio could decline or fail to pay
interest or principal when due. Income-related securities of below investment grade quality are
predominately speculative with respect to the issuer’s capacity to pay interest and repay principal
when due and, therefore, involve a greater risk of default.; (e) A trust/fund that invests a substantial
portion of its assets in securities within a single industry or sector of the economy may be subject to
greater price volatility or adversely affected by the performance of securities in that particular sector
or industry.; (f) Income from a trust/fund’s bond portfolio will decline when the trust/fund invests
the proceeds from matured, traded, or called bonds at market interest rates that are below the
portfolio's current earnings rate. A decline in income could affect the common shares market price or
their overall returns.; (g) The use of leverage may lead to increased volatility of a trust/fund’s NAV
and market price relative to its common shares. Leverage is likely to magnify any losses in the
trust/fund’s portfolio, which may lead to increased market price declines. Fluctuations in interest
rates on borrowings or the dividend rates on preferred shares that take place from changes in short
term interest rates may reduce the return to common shareholders or result in (cid:976)luctuations in the
Page 16 of 33
dividends paid on common shares. There is no assurance that a leveraging strategy will be successful.;
(h) Investment in foreign securities (both governmental and corporate) may involve a high degree of
risk. Trusts/funds invested in foreign securities are subject to additional risks such as, but not limited
to, currency risk and exchange-rate risk, political instability, and economic instability of the countries
from where the securities originate. In regards to debt securities, such risks may impair the timely
payment of principal and/or interest.; (i) A trust/fund may invest in securities subject to the
alternative minimum tax.; and (j) The composition of the trust/fund’s portfolio could change, which,
all else being equal, could cause a reduction in dividends paid to common shares. Certain closed-end
funds invest in common stocks. There is no guarantee of dividends from these common stocks.
Fluctuations in dividend levels over time, up and down, are to be expected.
The potential risks associated with these transactions are that (1) all options expire. The closer the
option gets to expiration, the quicker the premium in the option deteriorates; and (2) Prices can move
very quickly. Depending on factors such as time until expiration and the relationship of the stock price
to the option’s strike price, small movements in a stock can translate into big movements in the
underlying options.
Exchange-Traded Funds (ETFs). ETFs are typically investment companies that are legally classi(cid:976)ied as
open end mutual funds or UITs. However, they differ from traditional mutual funds, in particular, in
that ETF shares are listed on a securities exchange. Shares can be bought and sold throughout the
trading day like shares of other publicly-traded companies. ETF shares may trade at a discount or
premium to their net asset value. This difference between the bid price and the ask price is often
referred to as the “spread.” The spread varies over time based on the ETF’s trading volume and market
liquidity, and is generally lower if the ETF has a lot of trading volume and market liquidity and higher
if the ETF has little trading volume and market liquidity. Although many ETFs are registered as an
investment company under the Investment Company Act of 1940 like traditional mutual funds, some
ETFs, in particular those that invest in commodities, are not registered as an investment company.
Exchange-Traded Notes (ETNs). An ETN is a senior unsecured debt obligation designed to track the
total return of an underlying market index or other benchmark. ETNs may be linked to a variety of
assets, for example, commodity futures, foreign currency and equities. ETNs are similar to ETFs in
that they are listed on an exchange and can typically be bought or sold throughout the trading day.
However, an ETN is not a mutual fund and does not have a net asset value; the ETN trades at the
prevailing market price. Some of the more common risks of an ETN are as follows. The repayment of
the principal, interest (if any), and the payment of any returns at maturity or upon redemption are
dependent upon the ETN issuer’s ability to pay. In addition, the trading price of the ETN in the
secondary market may be adversely impacted if the issuer’s credit rating is downgraded. The index
or asset class for performance replication in an ETN may or may not be concentrated in a speci(cid:976)ic
sector, asset class or country and may therefore carry speci(cid:976)ic risks.
Leveraged and Inverse ETFs, ETNs and Mutual Funds. Leveraged ETFs, ETNs and mutual funds,
sometimes labeled “ultra” or “2x” for example, are designed to provide a multiple of the underlying
index's return, typically on a daily basis. Inverse products are designed to provide the opposite of the
return of the underlying index, typically on a daily basis. These products are different from and can
be riskier than traditional ETFs, ETNs and mutual funds. Although these products are designed to
provide returns that generally correspond to the underlying index, in certain environments they will
not be able to exactly replicate the performance of the index because of fund expenses and other
Page 17 of 33
factors. This is referred to as tracking error. Continual re-setting of returns within the product may
add to the underlying costs and increase the tracking error. As a result, this may prevent these
products from achieving their investment objective. In addition, compounding of the returns can
produce a divergence from the underlying index over time, in particular for leveraged products. In
highly volatile markets with large positive and negative swings, return distortions are magni(cid:976)ied over
time. Because of these distortions, these products should be actively monitored, as frequently as daily,
and are generally not appropriate as an intermediate or long-term holding. To accomplish their
objectives, these products use a range of strategies, including swaps, futures contracts and other
derivatives. These products may not be diversi(cid:976)ied and can be based on commodities or currencies.
These products may have higher expense ratios and be less tax-ef(cid:976)icient than more traditional ETFs,
ETNs and mutual funds. Microcap Securities: Microcap securities are low-priced stocks issued by
some of the smallest companies. The term “microcap stock” applies to companies with low
capitalizations (i.e., total value of company's stock). A typical microcap security would come from
companies with a market capitalization of less than $250 or $300 million. As Microcap companies
typically have limited assets and operations. Microcap stocks tend to be low priced and trade in low
volumes.
Microcap securities are publicly traded securities that are often traded over-the-counter (“OTC”)
rather than on a national securities exchange such as the New York Stock Exchange or NASDAQ. They
are quoted on OTC systems such as the OTC Bulletin Board or OTC Link LLC.
This security type is not without risks. There is a lack of public information as compared to other
stocks traded on a national securities exchange for microcap securities. There are also no minimum
listing standards on OTC systems as compared to a national securities exchange. Microcap securities
can generally be illiquid as compared to other larger companies. Further, microcap securities are
highly volatile as compared to stocks of larger companies. Finally, reliable publicly available
information about microcap securities is often limited. This in combination with microcap companies
historically being less liquid and more thinly traded than the stocks of larger companies make it easier
for fraudsters to manipulate the stock price or trading volume of microcap securities.
Options: An option is a (cid:976)inancial derivative that represents a contract sold by one party (the option
writer) to another party (the option holder, or option buyer). The contract offers the buyer the right,
but not the obligation, to buy or sell a security or other (cid:976)inancial asset at an agreed-upon price (the
strike price) during a certain period of time or on a speci(cid:976)ic date (exercise date). Options are
extremely versatile securities. Traders use options to speculate, which is a relatively risky practice,
while hedgers use options to reduce the risk of holding an asset. In terms of speculation, option
buyers and writers have con(cid:976)licting views regarding the outlook on the performance of a:
• Call Option: Call options give the option to buy at certain price, so the buyer would want the
stock to go up. Conversely, the option writer needs to provide the underlying shares in the
event that the stock's market price exceeds the strike due to the contractual obligation. An
option writer who sells a call option believes that the underlying stock's price will drop
relative to the option's strike price during the life of the option, as that is how he will reap
maximum pro(cid:976)it. This is exactly the opposite outlook of the option buyer. The buyer believes
that the underlying stock will rise; if this happens, the buyer will be able to acquire the stock
for a lower price and then sell it for a pro(cid:976)it. However, if the underlying stock does not close
Page 18 of 33
above the strike price on the expiration date, the option buyer would lose the premium paid
for the call option.
• Put Option: Put options give the option to sell at a certain price, so the buyer would want the
stock to go down. The opposite is true for put option writers. For example, a put option buyer
is bearish on the underlying stock and believes its market price will fall below the speci(cid:976)ied
strike price on or before a speci(cid:976)ied date. On the other hand, an option writer who sells a put
option believes the underlying stock's price will increase about a speci(cid:976)ied price on or before
the expiration date. If the underlying stock's price closes above the speci(cid:976)ied strike price on
the expiration date, the put option writer's maximum pro(cid:976)it is achieved. Conversely, a put
option holder would only bene(cid:976)it from a fall in the underlying stock's price below the strike
price. If the underlying stock's price falls below the strike price, the put option writer is
obligated to purchase shares of the underlying stock at the strike price.
The potential risks associated with these transactions are that options on securities may be subject
to greater (cid:976)luctuations in value than an investment in the underlying securities. Additionally, options
have an expiration date, which makes them “decay” in value over the amount of time they are held
and can expire worthless. Purchasing and writing put and call options are highly specialized activities
and entail greater than ordinary investment risks.
Structured Products. Structured products are securities derived from another asset, such as a security
or a basket of securities, an index, a commodity, a debt issuance, or a foreign currency. Structured
products frequently limit the upside participation in the reference asset. Structured products are
senior unsecured debt of the issuing bank and subject to the credit risk associated with that issuer.
This credit risk exists whether or not the investment held in the account offers principal protection.
The creditworthiness of the issuer does not affect or enhance the likely performance of the
investment other than the ability of the issuer to meet its obligations. Any payments due at maturity
are dependent on the issuer’s ability to pay. In addition, the trading price of the security in the
secondary market, if there is one, may be adversely impacted if the issuer’s credit rating is
downgraded. Some structured products offer full protection of the principal invested, others offer
only partial or no protection. Investors may be sacri(cid:976)icing a higher yield to obtain the principal
guarantee. In addition, the principal guarantee relates to nominal principal and does not offer
in(cid:976)lation protection. An investor in a structured product never has a claim on the underlying
investment, whether a security, zero coupon bond, or option. There may be little or no secondary
market for the securities and information regarding independent market pricing for the securities
may be limited. This is true even if the product has a ticker symbol or has been approved for listing
on an exchange. Tax treatment of structured products may be different from other investments held
in the account (e.g., income may be taxed as ordinary income even though payment is not received
until maturity). Structured CDs that are insured by the FDIC are subject to applicable FDIC limits.
Hedge Funds and Managed Futures. Hedge and managed futures funds are available for purchase in
the program by clients meeting certain quali(cid:976)ication standards. Investing in these funds involves
additional risks including, but not limited to, the risk of investment loss due to the use of leveraging
and other speculative investment practices and the lack of liquidity and performance volatility. In
addition, these funds are not required to provide periodic pricing or valuation information to
investors and may involve complex tax structures and delays in distributing important tax
information. Client should be aware that these funds are not liquid as there is no secondary trading
Page 19 of 33
market available. At the absolute discretion of the issuer of the fund, there may be certain repurchase
offers made from time to time. However, there is no guarantee that client will be able to redeem the
fund during the repurchase offer.
Variable Annuities. If client purchases a variable annuity that is part of the program, client will receive
a prospectus and should rely solely on the disclosure contained in the prospectus with respect to the
terms and conditions of the variable annuity. Client should also be aware that certain riders
purchased with a variable annuity may limit the investment options and the ability to manage the
subaccounts.
Margin Accounts. Client should be aware that margin borrowing involves additional risks. Margin
borrowing will result in increased gain if the value of the securities in the account go up, but will
result in increased losses if the value of the securities in the account goes down. The custodian, acting
as the client’s creditor, will have the authority to liquidate all or part of the account to repay any
portion of the margin loan, even if the timing would be disadvantageous to the client. For
performance illustration purposes, the margin interest charge will be treated as a withdrawal and
will, therefore, not negatively impact the performance (cid:976)igures re(cid:976)lected on the quarterly advisory
reports.
We use a combination of fundamental, technical and cyclical analysis in order to formulate investment
advice when managing assets. Depending on the analysis the (cid:976)irm will implement a long or short term
trading strategy based on the particular objectives and risk tolerance of a particular client.
Fundamental Analysis involves the analysis of (cid:976)inancial statements, the general (cid:976)inancial health of
companies, and/or the analysis of management or competitive advantages. Fundamental analysis
concentrates on factors that determine a company’s value and expected future earnings. This strategy
would normally encourage equity purchases in stocks that are undervalued or priced below their
perceived value. The risk assumed is that the market will fail to reach expectations of perceived value.
Technical Analysis involves the analysis of past market data; primarily price and volume. Technical
analysis attempts to predict a future stock price or direction based on market trends. The assumption
is that the market follows discernible patterns and if these patterns can be identi(cid:976)ied then a prediction
can be made. The risk is that markets do not always follow patterns and relying solely on this method
may not take into account new patterns that emerge over time.
Cyclical Analysis involves the analysis of business cycles to (cid:976)ind favorable conditions for buying and/or
selling a security. Cyclical analysis assumes that the markets react in cyclical patterns which, once
identi(cid:976)ied, can be leveraged to provide performance. The risks with this strategy are two-fold: 1) the
markets do not always repeat cyclical patterns; and 2) if too many investors begin to implement this
strategy, then it changes the very cycles these investors are trying to exploit.
Please note, investing in securities involves risk of loss that clients should be prepared to bear. There
are different types of investments that involve varying degrees of risk, and it should not be assumed
that future performance of any speci(cid:976)ic investment or investment strategy will be pro(cid:976)itable or equal
any speci(cid:976)ic performance level(s). Past performance is not indicative of future results.
The (cid:976)irms’ methods of analysis and investment strategies do not represent any signi(cid:976)icant or unusual
risks however all strategies have inherent risks and performance limitations such as:
Page 20 of 33
Market Risk - the risk that the value of securities may go up or down, sometimes rapidly or
unpredictably, due to factors affecting securities markets generally or particular industries.
Interest Rate Risk - the risk that (cid:976)ixed income securities will decline in value because of an increase in
interest rates; a bond or a (cid:976)ixed income fund with a longer duration will be more sensitive to changes
in interest rates than a bond or bond fund with a shorter duration.
Credit Risk - the risk that an investor could lose money if the issuer or guarantor of a (cid:976)ixed income
security is unable or unwilling to meet its (cid:976)inancial obligations.
Mutual Funds - Investing in mutual funds carries the risk of capital loss and thus you may lose money
investing in mutual funds. All mutual funds have costs that lower investment returns. The funds can
be of bond “(cid:976)ixed income” nature (lower risk) or stock “equity” nature (mentioned below).
Equity - investment generally refers to buying shares of stocks in return for receiving a future payment
of dividends and//or capital gains if the value of the stock increases. The value of equity securities
may (cid:976)luctuate in response to speci(cid:976)ic situations for each company, industry conditions and the general
economic environments.
Fixed income - investments generally pay a return on a (cid:976)ixed schedule, though the amount of the
payments can vary. This type of investment can include corporate and government debt securities,
leveraged loans, high yield, and investment grade debt and structured products, such as mortgage
and other asset-backed securities, although individual bonds may be the best known type of (cid:976)ixed
income security. In general, the (cid:976)ixed income market is volatile and (cid:976)ixed income securities carry
interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually
more pronounced for longer-term securities.) Fixed income securities also carry in(cid:976)lation risk,
liquidity risk, call risk, and credit and default risks for both issuers and counterparties. The risk of
default on treasury in(cid:976)lation protected/in(cid:976)lation linked bonds is dependent upon the U.S. Treasury
defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign (cid:976)ixed income securities also include the general risk of
non-U.S. investing described below.
Exchange Traded Funds (ETFs) - An ETF is an investment fund traded on stock exchanges, similar to
stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a
stock holding bankruptcy). Areas of concern include the lack of transparency in products and
increasing complexity, con(cid:976)licts of interest and the possibility of inadequate regulatory compliance.
Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares” not physical
metal) speci(cid:976)ically may be negatively impacted by several unique factors, among them (1) large sales
by the of(cid:976)icial sector which own a signi(cid:976)icant portion of aggregate world holdings in gold and other
precious metals, (2) a signi(cid:976)icant increase in hedging activities by producers of gold or other precious
metals, (3) a signi(cid:976)icant change in the attitude of speculators and investors.
Annuities - are a retirement product for those who may have the ability to pay a premium now and
want to guarantee they receive certain monthly payments or a return on investment later in the
future. Annuities are contracts issued by a life insurance company designed to meet requirement or
other long-term goals. An annuity is not a life insurance policy. Variable annuities are designed to be
Page 21 of 33
long-term investments, to meet retirement and other long-range goals. Variable annuities are not
suitable for meeting short-term goals because substantial taxes and insurance company charges may
apply if you withdraw your money early. Variable annuities also involve investment risks; just as
mutual funds do.
Non-U.S. securities - present certain risks such as currency (cid:976)luctuation, political and economic change,
social unrest, changes in government regulation, differences in accounting and the lesser degree of
accurate public information available.
Item 9 – Disciplinary Information
In July 2025, Moneco Advisors, LLC entered into a Consent Order with the Securities Division of the
Of(cid:976)ice of the Secretary of the Commonwealth of Massachusetts (the “Division”) regarding registration
requirements for Investment Adviser Representatives (“IARs”) in the state. The Division determined
that certain IARs had engagement in investment advisory activity in Massachusetts before their IAR
registrations were (cid:976)inalized. The (cid:976)irm relied on information made by a former third-party consultant
who indicated that the necessary IAR applications had been submitted, when in fact they had not.
This oversight resulted in a temporary lapse in proper registration.
Without admitting or denying the (cid:976)indings, Moneco Advisors, LLC consented to the entry of the order,
censured with respect to the conduct, and paid an administrative (cid:976)ine of $75,000, and agreed to take
corrective measures, including ensuring all required IAR registrations are in place going forward. The
(cid:976)irm has since resolved the matter and implemented enhanced compliance procedures to prevent
similar issues from happening in the future.
Item 10 – Other Financial Industry Activities and Af(cid:976)iliations
Representatives of our (cid:976)irm are registered representatives of LPL Financial, member FINRA/SIPC, and
licensed insurance agents with Moneco Insurance, LLC an af(cid:976)iliate of Moneco Advisors, LLC. As a
result of these transactions, they receive normal and customary commissions. A con(cid:976)lict of interest
exists as these commissionable securities sales create an incentive to recommend products based on
the compensation earned.
Our (cid:976)irm is af(cid:976)iliated with Moneco Tax LLC, a (cid:976)irm that provides tax prep to clients, which our (cid:976)irm is
af(cid:976)iliated with through the same holding company. Some clients are solicited to utilize these services
based on their needs; however, they are under no obligation to do so. . No compensation is paid to any
Senior Executive or IARs of Moneco Advisors, LLC based on referrals to Moneco Tax, LLC. However,
certain Senior Executives and IARs of Moneco Advisors, LLC. have ownership in Moneco Holdings
LLC., which is the parent company of Moneco Advisors, LLC, Moneco Tax, LLC, and Moneco Insurance,
LLC. Due to this ownership, certain Senior Executives and IARs of Moneco Advisors, LLC share in the
pro(cid:976)its and losses of each af(cid:976)iliated (cid:976)irm. This presents a con(cid:976)lict of interest as they have a (cid:976)inancial
incentive to recommend insurance products and tax services based on the bene(cid:976)its and compensation
they receive as owners. Importantly, the compensation or bene(cid:976)its received by the senior executives
and IARs is not derived from any investments made in our client’s discretionary managed accounts.
Page 22 of 33
Notably, as part of Moneco’s (cid:976)iduciary duty to clients, the Firm, its Senior Executives, and its IARs will
endeavor to put the interests of the clients (cid:976)irst and will only make recommendations that they
reasonably believe are suitable and in the client’s best interests. Additionally, the con(cid:976)licts presented
by these af(cid:976)iliations are disclosed to clients through the delivery of the (cid:976)irm’s disclosure brochures
(Form ADV Part 2A and Part 2Bs).
Clients are not obligated to implement recommended transactions through Moneco, any Moneco
advisory representative or any af(cid:976)iliated insurance agency or tax service provider. Clients retain the
discretion to purchase any recommended insurance products or tax services through advisory (cid:976)irms,
or agencies other than Moneco Advisors, LLC, Moneco Insurance, LLC, and Moneco Tax, LLC.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions & Personal
Trading
Moneco Advisors maintains a Code of Ethics, which serves to establish a standard of business conduct
for all employees that are based upon fundamental principles of openness, integrity, honesty and
trust.
The code of ethics includes guidelines regarding personal securities transactions of its employees and
investment advisor representatives. The code of ethics permits employees and investment advisor
representatives or related persons to invest for their own personal accounts in the same or different
securities that an investment advisor representative may purchase for clients in program accounts.
This presents a potential con(cid:976)lict of interest because trading by an employee or investment advisor
representatives in a personal securities account in the same or different security on or about the same
time as trading by a client could potentially disadvantage the client. Moneco Advisors addresses this
con(cid:976)lict of interest by requiring in its code of ethics that employees and investment advisor
representatives report certain personal securities transactions and holdings to the Chief Compliance
Of(cid:976)icer for review. Investment adviser is considered a (cid:976)iduciary. As a (cid:976)iduciary, it is an investment
adviser’s responsibility to provide fair and full disclosure of all material facts and to act solely in the
best interest of each of our clients at all times. We have a (cid:976)iduciary duty to all clients. Our (cid:976)iduciary
duty is considered the core underlying principle for our Code of Ethics which also includes Insider
Trading and Personal Securities Transactions Policies and Procedures. We require all of our
supervised persons to conduct business with the highest level of ethical standards and to comply with
all federal and state securities laws at all times. Upon employment or af(cid:976)iliation and at least annually
thereafter, all supervised persons will sign an acknowledgement that they have read, understand, and
agree to comply with our Code of Ethics. Our (cid:976)irm and supervised persons must conduct business in
an honest, ethical, and fair manner and avoid all circumstances that might negatively affect or appear
to affect our duty of complete loyalty to all clients. This disclosure is provided to give all clients a
summary of our Code of Ethics. However, if a client or a potential client wishes to review our Code of
Ethics in its entirety, a copy will be provided promptly upon request.
It is the expressed policy of our (cid:976)irm that no person employed by us may purchase or sell any security
prior to a transaction being implemented for an advisory account, thereby preventing an employee
from bene(cid:976)iting from transactions placed on behalf of advisory accounts.
Page 23 of 33
Neither Moneco Advisors nor a related person recommends to clients, or buys or sells for client
accounts, securities in which you or a related person has a material (cid:976)inancial interest.
Item 12 – Brokerage Practices
Custodian & Brokers Used
Our (cid:976)irm does not maintain custody of client assets (although our (cid:976)irm may be deemed to have custody
of client assets if given the authority to withdraw assets from client accounts. See Item 15 Custody,
below). Client assets must be maintained in an account at a “quali(cid:976)ied custodian,” generally a broker-
dealer or bank. Our (cid:976)irm seeks to recommend a custodian who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. Our (cid:976)irm recommends that clients use LPL Financial (“LPL”), Pershing
Advisor Solutions LLC (“Pershing”), Fidelity Brokerage Services, LLC (“Fidelity”), SEI Investments
Company (“SEI”) and the Schwab Advisor Services division of Charles Schwab & Co. Inc. (“Schwab”),
a FINRA-registered broker-dealer, member SIPC, as a quali(cid:976)ied custodian (hereafter collectively
referred to as “Recommended Custodians”). Our (cid:976)irm is independently owned and operated, and not
af(cid:976)iliated with Recommended Custodians. Recommended Custodians will hold client assets in a
brokerage account and buy and sell securities when instructed. While our (cid:976)irm recommends that
clients use Recommended Custodians as custodian/broker, clients will decide whether to do so and
open an account with Recommended Custodians by entering into an account agreement directly with
them. Our (cid:976)irm does not open the account. Even though the account is maintained at Recommended
Custodians, our (cid:976)irm can still use other brokers to execute trades, as described in the next paragraph.
How Brokers/Custodians Are Selected
Our (cid:976)irm seeks to recommend a custodian/broker who will hold client assets and execute transactions
on terms that are overall most advantageous when compared to other available providers and their
services. A wide range of factors are considered, including, but not limited to:
•
•
•
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• breadth of investment products made available (stocks, bonds, mutual funds, exchange traded
•
•
funds (ETFs), etc.)
availability of investment research and tools that assist in making investment decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate them
reputation, (cid:976)inancial strength and stability of the provider
•
• prior service to our (cid:976)irm and our other clients
•
availability of other products and services that bene(cid:976)it our (cid:976)irm, as discussed below (see
“Products & Services Available from Recommended Custodians”)
Page 24 of 33
Custody & Brokerage Costs
Schwab generally does not charge a separate for custody services, but is compensated by charging
commissions or other fees to clients on trades that are executed or that settle into the Schwab account.
In addition to commissions, Schwab charges a (cid:976)lat dollar amount as a “prime broker” or “trade away”
fee for each trade that our (cid:976)irm has executed by a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into a Schwab account. These fees
are in addition to the commissions or other compensation paid to the executing broker dealer.
LPL Financial charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions are
charged for individual equity and debt securities transactions). Transaction fees may be charged via
individual transaction charges. These fees are negotiated with LPL and are generally discounted from
customary retail commission rates. This bene(cid:976)its clients because the overall fee paid is often lower
than would be otherwise. LPL enables us to obtain many no-load mutual funds without transaction
charges and other no-load funds at nominal transaction charges. LPL Financial commission rates are
generally discounted from customary retail commission rates. However, the commission and
transaction fees charged by LPL Financial may be higher or lower than those charged by other
custodians and broker/dealers. Clients may pay a commission to LPL Financial that is higher than
another quali(cid:976)ied broker dealer might charge to effect the same transaction where we determine in
good faith that the commission is reasonable in relation to the value of the brokerage and research
services received.
While Clients may direct their brokerage transactions at a (cid:976)irm other than Recommended Custodians,
our (cid:976)irm may be unable, as a result, to achieve more favorable execution of such transactions. Further,
Client directed brokerage may cost Clients more money. For example, in a directed brokerage account,
Clients may pay higher brokerage commissions because our (cid:976)irm may not be able to aggregate orders
to reduce transaction costs, or Clients may receive less favorable prices.
Because of all of these factors, in order to minimize client trading costs and other charges along with
achieving best execution, our (cid:976)irm has Recommended Custodians execute most trades for the
accounts.
Products & Services Available from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory (cid:976)irms like
our (cid:976)irm. They provide our (cid:976)irm and clients, with access to its institutional brokerage – trading,
custody, reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help
manage or administer our client accounts while others help manage and grow our business. Schwab’s
support services are generally available on an unsolicited basis (our (cid:976)irm does not have to request
them) and at no charge to our (cid:976)irm. The availability of Schwab’s products and services is not based on
the provision of particular investment advice, such as purchasing particular securities for clients.
Page 25 of 33
Products & Services Available from LPL Financial
Our (cid:976)irm also receives support services and/or products from LPL Financial, many of which assist our
(cid:976)irm to better monitor and service program accounts maintained at LPL Financial. These support
services and/or products may be received without cost, at a discount, and/or at a negotiated rate, and
may include the following:
investment-related research
software and other technology that provide access to client account data
compliance and/or practice management-related publications • consulting services
attendance at conferences, meetings, and other educational and/or social events
computer hardware and/or software
•
• pricing information and market data
•
•
•
• marketing support
•
• other products and services used by Advisor in furtherance of its investment advisory
business operations
These support services are provided to our (cid:976)irm based on the overall relationship between our (cid:976)irm
and LPL Financial. It is not the result of soft dollar arrangements or any other express arrangements
with LPL Financial that involves the execution of client transactions as a condition to the receipt of
services. Our (cid:976)irm will continue to receive the services regardless of the volume of client transactions
executed with LPL Financial. Clients do not pay more for services as a result of this arrangement.
There is no corresponding commitment made by our (cid:976)irm to LPL Financial or any other entity to
invest any speci(cid:976)ic amount or percentage of client assets in any speci(cid:976)ic securities as a result of the
arrangement.
Services that Bene(cid:976)it Clients
Recommended Custodians’ institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The
investment products available through Recommended Custodians include some to which our (cid:976)irm
might not otherwise have access or that would require a signi(cid:976)icantly higher minimum initial
investment by (cid:976)irm clients. Recommended Custodians’ services described in this paragraph generally
bene(cid:976)it clients and their accounts.
Services that May Not Directly Bene(cid:976)it Clients
Recommended Custodians also makes available other products and services that bene(cid:976)it our (cid:976)irm but
may not directly bene(cid:976)it clients or their accounts. These products and services assist in managing and
administering our client accounts. They include investment research, both Recommended Custodians
and that of third parties. This research may be used to service all or some substantial number of client
accounts, including accounts not maintained at Recommended Custodians. Research products may
include research reports on recommendations or other information about, particular companies or
industries; economic surveys, data and analyses; (cid:976)inancial publications; portfolio evaluation services;
(cid:976)inancial database software and services; computerized news and pricing services; quotation
equipment for use in running software used in investment decision-making; and other products or
Page 26 of 33
services that provide lawful and appropriate assistance by recommended Custodians to our (cid:976)irm in
the performance of our investment decision-making responsibilities.
In addition to investment research, Recommended Custodians also makes available software and
other technology that:
• provides access to client account data (such as duplicate trade con(cid:976)irmations and account
statements);
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
•
• provides pricing and other market data;
•
•
facilitates payment of our fees from our clients’ accounts; and
assists with back-of(cid:976)ice functions, recordkeeping and client reporting.
Services that Generally Bene(cid:976)it Only Our Firm
Recommended Custodians also offers other services intended to help manage and further develop
our business enterprise. These services include:
educational conferences and events
technology, compliance, legal, and business consulting;
•
•
• publications and conferences on practice management and business succession; and
•
access to employee bene(cid:976)its providers, human capital consultants and insurance providers.
Recommended Custodians may provide some of these services itself. In other cases, Recommended
Custodians will arrange for third-party vendors to provide the services to our (cid:976)irm. Recommended
Custodians may also discount or waive fees for some of these services or pay all or a part of a third
party’s fees. Recommended Custodians may also provide our (cid:976)irm with other bene(cid:976)its, such as
occasional business entertainment for our personnel.
Irrespective of direct or indirect bene(cid:976)its to our client through Recommended Custodians, our (cid:976)irm
strives to enhance the client experience, help clients reach their goals and put client interests before
that of our (cid:976)irm or associated persons.
Our Interest in Schwab’s Services
The availability of these services from Recommended Custodians bene(cid:976)its our (cid:976)irm because our (cid:976)irm
does not have to produce or purchase them. Our (cid:976)irm does not have to pay for these services, and they
are not contingent upon committing any speci(cid:976)ic amount of business to Recommended Custodians in
trading commissions or assets in custody.
In light of our arrangements with Recommended Custodians, a con(cid:976)lict of interest exists as our (cid:976)irm
may have incentive to require that clients maintain their accounts with Recommended Custodians
based on our interest in receiving Recommended Custodians’ services that bene(cid:976)it our (cid:976)irm rather
than based on client interest in receiving the best value in custody services and the most favorable
execution of transactions. As part of our (cid:976)iduciary duty to our clients, our (cid:976)irm will endeavor at all
times to put the interests of our clients (cid:976)irst. Clients should be aware, however, that the receipt of
economic bene(cid:976)its by our (cid:976)irm or our related persons creates a potential con(cid:976)lict of interest and may
indirectly in(cid:976)luence our (cid:976)irm’s choice of Recommended Custodians as a custodial recommendation.
Our (cid:976)irm examined this potential con(cid:976)lict of interest when our (cid:976)irm chose to recommend
Page 27 of 33
Recommended Custodians and have determined that the recommendation is in the best interest of
our (cid:976)irm’s clients and satis(cid:976)ies our (cid:976)iduciary obligations, including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our (cid:976)irm will seek competitive rates, to the bene(cid:976)it of all clients,
our (cid:976)irm may not necessarily obtain the lowest possible commission rates for speci(cid:976)ic client account
transactions. Our (cid:976)irm believes that the selection of Recommended Custodians as a custodian and
broker is the best interest of our clients. It is primarily supported by the scope, quality and price of
Recommended Custodian’s services, and not Recommended Custodian’s services that only bene(cid:976)it our
(cid:976)irm.
Pershing
With this in consideration, our (cid:976)irm recommends the services of Pershing Advisor Solutions LLC
(“PAS”), member FINRA/SIPC, to maintain custody of client assets and to effect trades for their
accounts. Although our (cid:976)irm recommends PAS, it is the client’s decision to custody assets with PAS.
Our (cid:976)irm is independently owned and operated, and is not af(cid:976)iliated with PAS. PAS generally does not
charge separately for custody services but is compensated by account holders through commissions
and other transaction-related or asset-based fees for securities trades that are executed through PAS
or that settle into PAS accounts. Client accounts will be charged transaction fees, commissions or
other fees on trades that are executed or settle into the client’s custodial account. Transaction fees
are negotiated with PAS and are generally discounted from customary retail commission rates. This
bene(cid:976)its clients because the overall fee paid is often lower than would be otherwise.
Fidelity
Our (cid:976)irm has an arrangement with National Financial Services LLC and Fidelity Brokerage Services
LLC (collectively, and together with all af(cid:976)iliates, "Fidelity") through which Fidelity provides our (cid:976)irm
with "institutional platform services." Our (cid:976)irm is independently operated and owned and is not
af(cid:976)iliated with Fidelity. The institutional platform services include, among others, brokerage, custody,
and other related services. Fidelity's institutional platform services that assist us in managing and
administering clients' accounts include software and other technology that (i) provide access to client
account data (such as trade con(cid:976)irmations and account statements); (ii) facilitate trade execution and
allocate aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other
market data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist with back-of(cid:976)ice
functions, recordkeeping and client reporting.
Additional Soft Dollars
In addition to the economic bene(cid:976)its mentioned above, Schwab provides our (cid:976)irm with (cid:976)inancial
assistance to aid in the transitioning of our representative’s book of business to Schwab’s platform
(“Transition Assistance”). No payment was made by Schwab to any member of our (cid:976)irm. This includes
reimbursement of account transfer fees not to exceed $2,100 to help with client’s transition over to
Schwab. The receipt of Transition Assistance creates a con(cid:976)lict of interest of our (cid:976)irm to recommend
clients use Schwab to custody their assets. In an attempt to mitigate this con(cid:976)lict of interest, our (cid:976)irm
Page 28 of 33
has evaluated Schwab’s full suite of services and recommends that use of Schwab based on the overall
value of such services. In any case, Clients should be aware of our con(cid:976)lict of interest and consider it
when determining whether to custody their assets with Schwab.
LPL Financial provides some of our (cid:976)irm’s (cid:976)inancial advisors with (cid:976)inancial assistance to aid in the
transition of clients to LPL Financial’s custodial platform (“Transition Assistance”). LPL Financial
typically provides Transition Assistance in the form of a forgivable loan, which may be forgiven over
time, depending on the length of the (cid:976)inancial advisor’s tenure with LPL Financial. Forgiveness of the
loan, in whole or in part, is conditioned on the (cid:976)inancial advisor remaining af(cid:976)iliated with LPL
Financial and is based on the amount of business with LPL Financial, including, but not limited to, the
amount of client assets maintained with LPL Financial and/or using LPL Financial as the custodian
for a certain percentage of all new client accounts. The receipt of Transition Assistance creates a
con(cid:976)lict of interest for the (cid:976)inancial advisor to recommend that clients use LPL Financial as a custodian
for their assets. In an attempt to mitigate this con(cid:976)lict of interest, our (cid:976)irm has evaluated LPL
Financial’s full suite of services and recommends LPL Financial as a custodian based on the overall
value of their services. In any case, clients will be noti(cid:976)ied of the con(cid:976)lict of interest in the applicable
(cid:976)inancial advisor’s Brochure Supplement. Clients should consider such con(cid:976)licts when determining
whether to custody their assets with LPL Financial.
Aside from this, our (cid:976)irm does not receive soft dollars in excess of what is allowed by Section 28(e) of
the Securities Exchange Act of 1934. The safe harbor research products and services obtained by our
(cid:976)irm will generally be used to service all of our clients but not necessarily all at any one particular
time as noted above.
Item 13 – Review of Accounts
For those clients to whom our (cid:976)irm provides investment supervisory services, account reviews are
conducted on an ongoing basis by our investment advisor representatives. The nature of these
reviews is to learn whether client accounts are in line with their investment objectives, appropriately
positioned based on market conditions, and investment policies, if applicable. Our (cid:976)irm does not
typically provide written reports to clients, unless asked to do so. Verbal reports to clients take place
on at least an annual basis when our Asset Management and Wrap Asset Management clients are
contacted. Furthermore, clients are advised that it remains their responsibility to advise our (cid:976)irm of
any changes in their investment objectives and/or (cid:976)inancial situation.
Our (cid:976)irm may review client accounts more frequently than described above. Among the factors which
may trigger an off-cycle review are major market or economic events, the client’s life events, requests
by the client, etc.
Page 29 of 33
Item 14 – Client Referrals and Other Compensation
LPL Financial
Moneco Advisors receives an economic bene(cid:976)it from LPL Financial in reimbursement for marketing
related expenses. Please see detailed discussion of the categories of marketing related expenses and
potential con(cid:976)licts of interest in Item 12 Brokerage Practices.
Moneco Advisors and employees may receive additional compensation from product sponsors.
However, such compensation may not be tied to the sales of any products. Compensation may include
such items as gifts valued at less than $100 annually, an occasional dinner or ticket to a sporting event,
or reimbursement in connection with educational meetings with investment advisor representative,
client workshops or events, marketing events or advertising initiatives, including services for
identifying prospective clients. Product sponsors may also pay for, or reimburse Moneco Advisors for
the costs associated with, education or training events that may be attended by MONECO Advisors
employees and investment advisor representatives and for Moneco Advisors sponsored conferences
and events. Additionally, LPL may compensate our (cid:976)irm for on boarding advisors. Our clients do not
pay more for investment transactions effected and/or assets maintained at LPL as result of this
arrangement. There is no commitment made by us to LPL or any other institution as a result of the
above arrangement.
Our (cid:976)irm’s Dually Registered Persons may be incented to join and remain af(cid:976)iliated with LPL and to
recommend that Clients establish accounts with LPL through the provision of Transition Assistance
(discussed in the Moneco Advisors ADV 2B). LPL may also provide other compensation to our (cid:976)irm’s
Dually Registered Persons, including but not limited to, bonus payments, repayable and forgivable
loans, stock awards and other bene(cid:976)its. The receipt of any such compensation creates a (cid:976)inancial
incentive for your representative to recommend LPL as custodian for the assets in your advisory
account. Our (cid:976)irm encourages you to discuss any such con(cid:976)licts of interest with your representative
before making a decision to custody your assets at LPL.
Schwab
Our (cid:976)irm receives economic bene(cid:976)it from Schwab in the form of the support products and services
made available to our (cid:976)irm and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they bene(cid:976)it our (cid:976)irm, and the related
con(cid:976)licts of interest are described above (see Item 12 – Brokerage Practices). The availability of
Schwab’s products and services is not based on our (cid:976)irm giving particular investment advice, such as
buying particular securities for our clients.
SEI
Our (cid:976)irm receives bene(cid:976)its from SEI which is made available to our (cid:976)irm and other independent
investment advisors that have their clients maintain accounts at SEI. These bene(cid:976)its and the related
con(cid:976)licts of interest are described above in Item 12. The availability of SEI’s bene(cid:976)its is not based on
our (cid:976)irm giving particular investment advice, such as buying particular securities for our clients.
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Pershing
Except for the arrangements outlined in Item 12 of this brochure, our (cid:976)irm has no additional
arrangements to disclose.
Fidelity
Except for the arrangements outlined in Item 12 of this brochure, our (cid:976)irm has no additional
arrangements to disclose.
Referral Fees
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our (cid:976)irm provides cash or
non-cash compensation directly or indirectly to unaf(cid:976)iliated persons for testimonials or
endorsements (which include client referrals). Such compensation arrangements will not result in
higher costs to the referred client. In this regard, our (cid:976)irm maintains a written agreement with each
unaf(cid:976)iliated person that is compensated for testimonials or endorsements in an aggregate amount of
$1,000 or more (or the equivalent value in non-cash compensation) over a trailing 12-month period
in compliance with Rule 206 (4)-1 of the Investment Advisers Act of 1940 and applicable state and
federal laws. The following information will be disclosed clearly and prominently to referred
prospective clients at the time of each testimonial or endorsement:
• Whether or not the unaf(cid:976)iliated person is a current client of our (cid:976)irm,
• A description of the cash or non-cash compensation provided directly or indirectly by our
(cid:976)irm to the unaf(cid:976)iliated person in exchange for the referral, if applicable, and
• A brief statement of any material con(cid:976)licts of interest on the part of the unaf(cid:976)iliated person
giving the referral resulting from our (cid:976)irm’s relationship with such unaf(cid:976)iliated person.
In cases where state law requires licensure of solicitors, our (cid:976)irm ensures that no solicitation fees are
paid unless the solicitor is registered as an investment adviser representative of our (cid:976)irm. If our (cid:976)irm
is paying solicitation fees to another registered investment adviser, the licensure of individuals is the
other (cid:976)irm’s responsibility.
Moneco Insurance, LLC and Moneco Tax, LLC
Certain advisory representatives receive compensation from the sale of insurance products in their
separate capacity as insurance agents. This compensation is not tied to the advisory services
provided. In addition, certain Senior Executives and IARs receive compensation related to the
purchase of tax services through Moneco Tax, LLC by their ownership of Moneco Holdings, LLC.
Please see Item 10 for additional information.
Item 15 – Custody
Deduction of Advisory Fees:
While our (cid:976)irm does not maintain physical custody of client assets (which are maintained by a
quali(cid:976)ied custodian, as discussed above), we are deemed to have custody of certain client assets if
given the authority to withdraw assets from client accounts, as further described below under “Third
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Party Money Movement.” All our clients receive account statements directly from their quali(cid:976)ied
custodian(s) at least quarterly upon opening of an account. We urge our clients to carefully review
these statements. Additionally, if our (cid:976)irm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements
received from the quali(cid:976)ied custodian with those received from our (cid:976)irm. Clients are encouraged to
raise any questions with us about the custody, safety or security of their assets and our custodial
recommendations.
Third Party Money Movement:
On February 21, 2017, the SEC issued a no-action letter (“Letter”) with respect to Rule 206(4)-2
(“Custody Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided
guidance on the Custody Rule as well as clari(cid:976)ied that an adviser who has the power to disburse client
funds to a third party under a standing letter of instruction (“SLOA”) is deemed to have custody. As
such, our (cid:976)irm has adopted the following safeguards in conjunction with our custodian:
• The client provides an instruction to the quali(cid:976)ied custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the quali(cid:976)ied custodian’s
form or separately, to direct transfers to the third party either on a speci(cid:976)ied schedule or from
time to time.
• The client’s quali(cid:976)ied custodian performs appropriate veri(cid:976)ication of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a transfer
of funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s quali(cid:976)ied
custodian.
• The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
• The client’s quali(cid:976)ied custodian sends the client, in writing, an initial notice con(cid:976)irming the
instruction and an annual notice recon(cid:976)irming the instruction.
Item 16 - Investment Discretion
Clients have the option of providing our (cid:976)irm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, our (cid:976)irm is
authorized to execute securities transactions, determine which securities are bought and sold, and
the total amount to be bought and sold. Limitations may be imposed by the client in the form of
speci(cid:976)ic constraints on any of these areas of discretion with our (cid:976)irm’s written acknowledgement.
Page 32 of 33
Item 17 – Voting Client Securities
Our (cid:976)irm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our (cid:976)irm, our (cid:976)irm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future. Clients may call, write or email us to discuss questions
they may have about particular proxy votes or other solicitations.
Item 18 – Financial Information
Our (cid:976)irm does not require nor is prepayment solicited for more than $1,200 in fees per client, 6
months or more in advance. Therefore, our (cid:976)irm has not included a balance sheet for our most recent
(cid:976)iscal year. Our (cid:976)irm has never been the subject of a bankruptcy petition.
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