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ITEM 1: COVER PAGE
Main Office: 20 N. Martingale Road, Suite #450
Schaumburg, IL 60173
(312) 585-3850
www.monereinvest.com
Part 2A of Form ADV
Firm Brochure
IARD# 173076
February 3, 2026
This brochure provides information about the qualifications and business practices of Monere Wealth
Management, Inc. If you have any questions about the content of this brochure, please contact us at 312-
585-3850 or info@monereinvestments.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Monere Wealth Management, Inc. is also available on the SEC’s website at:
www.adviserinfo.sec.gov
Registration does not imply a certain level of skill or training.
Last Updated:
2/3/2026
ITEM 2: MATERIAL CHANGES
This Firm Brochure is our disclosure document prepared according to regulatory requirements and rules.
Consistent with the rules, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes to report at this time.
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ITEM 3: TABLE OF CONTENTS
ITEM 1: COVER PAGE ....................................................................................................................................................................................... 1
ITEM 2: MATERIAL CHANGES ....................................................................................................................................................................... 2
ITEM 3: TABLE OF CONTENTS ....................................................................................................................................................................... 3
ITEM 4: ADVISORY BUSINESS ....................................................................................................................................................................... 5
A. DESCRIPTION OF ADVISORY FIRM ...................................................................................................................................................... 5
B. DESCRIPTION OF ADVISORY SERVICES OFFERED .......................................................................................................................... 5
C. CLIENT-TAILORED SERVICES AND CLIENT-IMPOSED RESTRICTIONS ....................................................................................... 7
D. WRAP FEE PROGRAMS ........................................................................................................................................................................... 7
E. CLIENT ASSETS UNDER MANAGEMENT ............................................................................................................................................ 8
ITEM 5: FEES AND COMPENSATION ............................................................................................................................................................. 9
A. METHODS OF COMPENSATION AND FEE SCHEDULE ..................................................................................................................... 9
B. CLIENT PAYMENT OF FEES ................................................................................................................................................................. 10
C. ADDITIONAL CLIENT FEES CHARGED .............................................................................................................................................. 10
D. PREPAYMENT OF CLIENT FEES .......................................................................................................................................................... 11
E. EXTERNAL COMPENSATION FOR THE SALE OF SECURITIES TO CLIENTS .............................................................................. 11
ITEM 6: PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT ....................................................................................... 12
ITEM 7: TYPES OF CLIENTS .......................................................................................................................................................................... 13
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........................................................................ 14
A. METHODS OF ANALYSIS AND INVESTMENT STRATEGIES .......................................................................................................... 14
B.
INVESTMENT STRATEGY AND METHOD OF ANALYSIS MATERIAL RISKS ............................................................................. 17
C. SECURITY-SPECIFIC MATERIAL RISKS ............................................................................................................................................ 18
ITEM 9:DISCIPLINARY INFORMATION....................................................................................................................................................... 19
A. CRIMINAL OR CIVIL ACTIONS ............................................................................................................................................................ 19
B. ADMINISTRATIVE ENFORCEMENT PROCEEDINGS ....................................................................................................................... 19
C. SELF-REGULATORY ORGANIZATION ENFORCEMENT PROCEEDINGS ..................................................................................... 19
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITY AND AFFILIATIONS ........................................................................................... 20
A. BROKER-DEALER OR REPRESENTATIVE REGISTRATION ............................................................................................................ 20
B. FUTURES OR COMMODITY REGISTRATION .................................................................................................................................... 20
C. MATERIAL RELATIONSHIPS MAINTAINED BY THIS ADVISORY BUSINESS AND CONFLICTS OF INTEREST ................... 20
D. RECOMMENDATION OR SELECTION OF OTHER INVESTMENT ADVISORS AND CONFLICTS OF INTEREST..................... 21
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING .............. 22
A. CODE OF ETHICS DESCRIPTION ......................................................................................................................................................... 22
B.
INVESTMENT RECOMMENDATIONS INVOLVING A MATERIAL FINANCIAL INTEREST AND CONFLICTS OF
INTEREST ................................................................................................................................................................................................ 22
C. ADVISORY FIRM PURCHASE OF SAME SECURITIES RECOMMENDED TO CLIENTS AND CONFLICTS OF INTEREST ..... 22
D. CLIENT SECURITIES RECOMMENDATIONS OR TRADES AND CONCURRENT ADVISORY FIRM SECURITIES
TRANSACTIONS AND CONFLICTS OF INTEREST ............................................................................................................................ 23
ITEM 12: BROKERAGE PRACTICES ............................................................................................................................................................. 24
A. FACTORS USED TO SELECT BROKER-DEALERS FOR CLIENT TRANSACTIONS ...................................................................... 24
B. AGGREGATING SECURITIES TRANSACTIONS FOR CLIENT ACCOUNTS ................................................................................... 26
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ITEM 13: REVIEW OF ACCOUNTS ................................................................................................................................................................ 28
A. SCHEDULE FOR PERIODIC REVIEW OF CLIENT ACCOUNTS OR FINANCIAL PLANS AND ADVISORY PERSONS
INVOLVED ............................................................................................................................................................................................... 28
B. REVIEW OF CLIENT ACCOUNTS ON NON-PERIODIC BASIS ......................................................................................................... 28
C. CONTENT OF CLIENT-PROVIDED REPORTS AND FREQUENCY .................................................................................................. 28
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ............................................................................................................... 29
A. ECONOMIC BENEFITS PROVIDED TO THE ADVISORY FIRM FROM EXTERNAL SOURCES AND CONFLICTS OF
INTEREST ................................................................................................................................................................................................ 29
B. ADVISORY FIRM PAYMENTS FOR CLIENT REFERRALS ............................................................................................................... 29
ITEM 15: CUSTODY ......................................................................................................................................................................................... 30
ITEM 16: INVESTMENT DISCRETION .......................................................................................................................................................... 31
17: VOTING CLIENT ITEM SECURITIES ...................................................................................................................................................... 32
ITEM 18: FINANCIAL INFORMATION .......................................................................................................................................................... 33
A. BALANCE SHEET ................................................................................................................................................................................... 33
B. FINANCIAL CONDITIONS REASONABLY LIKELY TO IMPAIR ADVISORY FIRM’S ABILITY TO MEET
COMMITMENTS TO CLIENTS .............................................................................................................................................................. 33
C. BANKRUPTCY PETITIONS DURING THE PAST TEN YEARS .......................................................................................................... 33
ITEM 19: PRINCIPAL EXECUTIVE OFFICERS ............................................................................................................................................ 34
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ITEM 4: ADVISORY BUSINESS
A. DESCRIPTION OF ADVISORY FIRM
Founded in 2014, Monere Wealth Management, Inc. (“MWMI”) is a privately owned full-service investment firm.
Monere Wealth Management, Inc. is a wholly owned subsidiary of Monere Holdings, Inc. Mr. Thomas A. Bono,
Chairman and CEO, is also the firm’s biggest shareholder.
With a comprehensive menu of quality products and services, MWMI has entered into an agreement with Pershing
LLC® (“Pershing”) to provide custody to all Monere’s accounts and provide certain advisory products. Working
with Pershing gives MWMI access to a wide range of products and services that can help serve the needs of our
clients. Pershing is a service provider, custodian and clearing firm to MWMI.
MWMI has also entered into an agreement with Pershing Wealth Solutions (“Pershing”) previously known as
Lockwood Advisors, LLC. (“Lockwood”) an advisory product provider, pursuant to which Pershing provides portfolio
management, advisory and/or other services with respect to the Programs offered by MWMI. Clients of investment
advisory accounts described herein remain clients of MWMI at all times, however, Pershing provides among other
things portfolio management, third-party portfolio management within their wrap programs, performance reporting,
billing and/or other services to MWMI with respect to all of the programs.. MWMI is not related to, or affiliated with
Pershing or Lockwood. Both Pershing and Lockwood are wholly-owned subsidiaries of The Bank of New York
Mellon Corporation (“BNY”), a publicly traded company. At all times MWMI monitors such accounts pursuant to its
agreement with clients.
B. DESCRIPTION OF ADVISORY SERVICES OFFERED
MWMI’s menu of Advisory Services, which include financial planning services, portfolio management for
individuals and small businesses, portfolio management for institutional clients other than investment companies,
pension consulting services, and selection of other advisors, is designed to address many different types of investors
and their particular styles, needs and preferences.
MWMI’s Advisory Services bring the client’s investment possibilities to greater levels through personal and
customized approaches, as well as access to some pretty unique and exclusive resources in the investment world. In
addition, MWMI’s Wealth Advisors work with multiple investment platforms to provide independent research and
due diligence on a wide range of investment alternatives including money manager and mutual fund advisory
services.
Advisory Services are designed to address our clients’ different types of investor styles, needs and preferences.
Using Advisory Services, you and your Wealth Advisor will develop a personal, customized portfolio to meet your
specific investment needs. You receive detailed, quarterly performance reporting to complement your monthly
custodian statements, and to keep you on track in achieving your financial objectives. We offer four main kinds of
Advisory Services accounts through platforms offered at Pershing with Pershing (our clearing firm) serving as
custodian. The solution you and your Wealth Advisor arrive at will depend on a variety of factors, including your
net worth, risk tolerance, time horizon and tax situation.
• Client-Directed: You partner with your Wealth Advisor to make decisions about investments and use fee-
based pricing as an alternative to commission-based pricing. This advisory relationship includes the benefit
of one-on-one consultations to establish an investment plan, professional investment advice based on
objective research and customized objectives, and ongoing portfolio monitoring and service.
• Mutual Funds/ETF (Exchange Traded Funds) Advisory: We construct an investment portfolio for you
using an appropriate mix of recommended mutual funds or exchange traded funds; the mutual funds used in
this program are no-load or load-waived. You will have a diversified investment program, with customized
allocation, while receiving access to a large universe of mutual funds/exchange traded funds; including
many available only to institutional investors.
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• Advisor-Managed Accounts: Use a customized portfolio management program geared toward your
specific investment goals. Your Wealth Advisor, who has met stringent criteria based on experience and
expertise, acts as your professional portfolio manager.
• Outside Professional Managed Accounts: Professional managers develop disciplines for buying and
selling securities which eliminate decision-making based on other influences, such as emotions. By electing
to have experienced institutional professionals manage your portfolio, you free yourself from the time-
consuming task of choosing and actively managing your investments.
The investment advisory service provided by MWMI may include an allocation to traditional investments such as
stocks, bonds, mutual funds, and separately managed accounts., etc., and may include an allocation to alternative
investments such as private equity, hard money lending, hedge funds, precious metals, etc. Should MWMI
encounter a client need that is outside the scope of our expertise, we may engage the assistance of outside counsel.
For example, if we are reviewing private equity opportunities in commercial real estate, MWMI may seek additional
guidance from experts with experience specific to the market opportunity being reviewed.
Resulting from our due diligence review, we may identify situations where our client would benefit from an
introduction to other MWMI clients or outside advisors, which we may facilitate upon receiving permission from the
respective parties. Further, MWMI may encounter situations where specific clients may be interested in participating
in “Club Deals.” MWMI will assist clients in the due diligence process of reviewing and executing specific
opportunities that may arise. MWMI also reserves the right to restrict, or refuse certain investments considered by us
not suitable, too risky or where certain due diligence process cannot be completed in order to make an investment
decision.
B.1. DISCRETIONARY ASSET MANAGEMENT SERVICES
For its discretionary asset management services, MWMI receives a limited power of attorney to effect securities
transactions on behalf of its clients that include securities and strategies described in Item 8 of this brochure.
In addition to providing MWMI with information regarding your personal financial circumstances, investment
objectives and tolerance for risk, you are required to provide the firm with any reasonable investment restrictions
that should be imposed on the management of your portfolio, and to promptly notify the firm of any changes in such
restrictions or in your personal financial circumstances, investment objectives, goals and tolerance for risk. On a
quarterly basis, MWMI’s reports will remind you of your obligation to inform the firm of any such changes or any
restrictions that should be imposed on the management of your account. MWMI will also contact you at least
annually to determine whether there have been any changes in your personal financial circumstances, investment
objectives and tolerance for risk.
B.1.a. Monere Wealth Management, Inc. Platform
Clients are able to access a full suite of investment products through the MWMI platform. Any of the managed
products offered by MWMI are provided through the Pershing platform with Pershing clearing and custodial
services.
In addition, the following wrap programs sponsored by MWMI are available to our clients. The
Masters and Directions programs are programs sponsored by Pershing and respective Wrap Fee
Program Brochure will be provided to the client upon selection of the program.
• The Portfolio Allocation Advisor (PAA) Program is for investors who seek to invest in
multiple asset classes in one comprehensive account. The minimum to open this account is
$50,000.
• The Portfolio Management Masters Program offers access to select investment portfolio
managers that manage million-dollar- plus accounts for those with as little as $100,000.
• The Directions Program is for clients seeking a professionally managed mutual fund or ETF
advisory program. Directions clients may select from a variety of pre-defined discretionary
managed mutual fund and ETF portfolios (for example there are five Russell Funds’
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portfolios), or customize an allocation using help from their Wealth Advisor. The minimum
to open this account is $25,000.
• The Personal Investment Manager (PIM) Program provides clients with selected Financial
Consultants of MWMI who will develop disciplined portfolios based on certain established
PIM guidelines and the client’s investment objectives and individual needs as established in
investment portfolio and strategy criteria. Since your Wealth Advisor will have investment
discretion, there is a very stringent approval process before the firm allows your Advisor to
recommend this program. The minimum to open this account is $250,000.
B.2. FINANCIAL PLANNING SERVICES
MWMI offers the following financial planning services:
• Retirement Planning - Our comprehensive process allows you and your Wealth Advisor to assess your
financial situation and then build a clear, sensible and comprehensive strategy to guide you through the
stages of your life as you work toward retirement. Your Wealth Advisor has access to a complete portfolio
of financial solutions for retirement planning, including the full variety of investment vehicles.
• Estate Planning - We work together with our highly qualified estate experts and your estate planning
attorney to develop your estate plan. We are uniquely positioned to help you deal with the complexities of
this kind of planning so you can focus on other important aspects of your life. Your Wealth Advisor would
also be happy to review a current plan, to make sure it is up-to-date and aligned with your overall wealth
plan.
• Education Planning - Your MWMI Wealth Advisor has an in-depth understanding of the available college
saving options across the country, and will work with you to recommend a personalized strategy that meets
your needs and provides your children with the education you want for them. You will learn what kind of
expense each savings method covers as well as any tax-advantaged benefits that might be available. Your
knowledgeable MWMI Wealth Advisor will walk you through your choices using our convenient, highly
detailed, college financial planning tools, and show you how education savings can fit into your overall
wealth management plan. Getting started early means your money has longer to grow.
• Managing Risk - First, it is important to identify your own tolerance for risk, which means not only your
own emotional attitude towards risk-taking, but the overall picture of your time horizons and financial
goals. Then, since risk and return are interrelated, your MWMI Advisor will customize recommendations
and advice with a view toward maintaining a risk level that is comfortable for you. As you move forward in
life, your tolerance for risk may change.
• Business Succession Planning – Monere Wealth Management, Inc. has seasoned professionals who can
provide you with broad market experience and highly customized solutions.
C. CLIENT-TAILORED SERVICES AND CLIENT-IMPOSED RESTRICTIONS
With advisory services, MWMI will develop an investment portfolio plan with asset allocations to meet the
client’s specific investment needs and life goals, all the while allowing the client the freedom to place reasonable
restrictions on their account with respect to investment securities. The client will also receive detailed, quarterly
performance reporting to complement their monthly custodian statements and keep them on track to achieving
their financial goals.
D. WRAP FEE PROGRAMS
MWMI’s advisory services offered through Pershing clearing platform are offered as wrap fee programs. Please ask
your Wealth Advisor for more information.
MWMI offers wrap fee programs that are sponsored and managed by Pershing. These programs may include
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The Management Masters’ Program, and Directions Program. Client will receive a separate brochure from Pershing
in addition to this one. MWMI is a sponsor and manager of: Portfolio Allocation Advisor (PAA) and Personal
Investment Manager (PIM) Program. Clients will receive this brochure if they choose PAA and/or PIM program.
E. CLIENT ASSETS UNDER MANAGEMENT
Throughout its branches in Schaumburg and Oak Brook, IL, Monere Wealth Management, Inc. has about 10
financial advisors serving roughly 570 accounts. In addition, as of December 31st, 2026, total client assets under
management are approximately $312 million, of which approximately $81 million is managed on a discretionary
basis and the rest, approximately $231 million, is managed on a non-discretionary basis.
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ITEM 5: FEES AND COMPENSATION
A. METHODS OF COMPENSATION AND FEE SCHEDULE
A.1. ADVISORY SERVICES FEES
A.1.a. Monere Wealth Management, Inc. Wealth Services Platform
MWMI’s fee for the services is an asset-based fee calculated as a percentage of the total market value of the
managed assets, calculated according to the following fee schedule. All fees are negotiable.
Account Value
All Assets
Annualized Investment Advisory Fee
3.00% maximum
MWMI requires a minimum household portfolio value of $50,000 ($25,000 for Mutual funds and ETFs) and a
minimum quarterly fee of $250. For accounts less than the required minimum, clients may be able to obtain similar
services at a more favorable economic arrangement.
To the extent MWMI negotiates a tiered fee schedule, the following account value tiers must mirror what’s below,
but the fee per tier may be negotiated. This grid is part of your advisory agreement. Please be advised that fees for
similarly situated customers may differ between MWMI’s Wealth Advisors due to a variety of circumstances.
Billing tiers as reflected in the client advisory agreement are based on the account value:
From $0.01 to $250,000.00
$250,000.00 to $500,000.00
$500,000.00 to 1 mil
1 mil and above
You will authorize the qualified custodian to automatically deduct the fee and all other charges payable hereunder
from the assets in the account when due with such payments to be reflected on the next account statement sent to the
client. If insufficient cash is available to pay such fees, securities in an amount equal to the balance of unpaid fees
will be liquidated to pay for the unpaid balance. MWMI may modify the fee at any time upon five (5) days’ prior
written notice to you. In the event you have an ERISA-governed plan, fee modifications must be approved in writing
by you.
Asset-based fees are always subject to the investment advisory agreement between you and MWMI. Such fees are
payable quarterly in advance. The fees will be prorated if the investment advisory relationship commences otherwise
than at the beginning of a calendar quarter. Adjustments for significant contributions to your portfolio are prorated
for the quarter in which the change occurs; no adjustments will be made for withdrawals.
In Illinois, unless a client has received the firm’s disclosure brochure at least 48 hours prior to signing the
investment advisory contract, the investment advisory contract may be terminated by the client within five (5)
business days of signing the contract without incurring any advisory fees.
A.2. FINANCIAL PLANNING SERVICES
MWMI offers either hourly or fixed fee arrangements to all financial planning clients. Financial planning fees will
be billed at the rate of $250 per hour or a fixed fee mutually agreed upon by the client and MWMI. Fixed fees are
computed based upon a good faith estimate of hours required to perform services. Fixed fees would be an alternative
method for clients who in addition to financial planning require additional services, but want to know their total
annual expense. MWMI attempts to maintain parity with hourly and fixed charges while allowing some flexibility in
estimation, taking into account case complexity and client-specific circumstances.
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Fees will be based upon both the hourly fee and the number of hours to perform the requested services.
You will be billed directly for such services. The financial planning agreement is for a period of one year, at which
point the client may choose to sign a renewal agreement. MWMI will provide an invoice for the renewal, which will
provide the details of cost and services being provided. Your payment of that invoice will constitute a renewal
under the terms of the initial agreement. If you choose not to renew, the agreement will simply expire upon
completion of this first year. Fees are payable upon completion of the engagement and are due immediately upon
receipt of invoice for the services. The agreement may be terminated at any time by providing written notice to all
appropriate parties. Services will be terminated upon receipt of such notice without penalty. You will receive a full
refund of all fees if the agreement is canceled within 5 days after the date the agreement is signed.
B. CLIENT PAYMENT OF FEES
B1. ADVISORY SERVICES
MWMI requires that you authorize the direct debit of fees from your accounts. Exceptions may be granted subject to
the firm’s consent for you to be billed directly for our fees. For directly debited fees, the custodian’s periodic
statements will show each fee deduction from the account. You may withdraw this authorization for direct billing of
these fees at any time by notifying us or your custodian in writing.
MWMI will deduct advisory fees directly from your account provided that (i) you provide written authorization to
your custodian, and (ii) the custodian sends you a statement, at least quarterly, indicating all amounts disbursed from
the account. If the cash portion of your Account is not sufficient to pay the advisory fees, the custodian may
liquidate assets selected by us or by the custodian to pay such fees.
Except for the first calendar quarter in which your Account is open, the investment advisory fee is paid in advance,
is due and payable on the first day of each calendar quarter. The investment advisory fee for the first calendar
quarter that your account is open will be payable with the following quarter’s investment advisory fee. For the
calendar quarter in which the agreement is terminated, the investment advisory fee will be prorated based upon the
number of days that services are provided and you will receive a refund of any remaining balance of prepaid fees.
You are responsible for verifying the accuracy of the fee calculation, as your custodian will not verify the
calculation.
B.2. FINANCIAL PLANNING SERVICES
You will be billed directly for financial planning services. The financial planning agreement is for a period of one
year, at which point the client may choose to sign a renewal agreement. MWMI will provide an invoice for the
renewal, which will provide the details of cost and services being provided. Your payment of that invoice will
constitute a renewal under the terms of this initial agreement. If you choose not to renew, the agreement will simply
expire upon completion of this first year. Fees are payable upon completion of the engagement and are immediately
due upon receipt of invoice for the services. The financial planning agreement may be terminated at any time by
providing written notice to all appropriate parties. Services will be terminated upon receipt of such notice without
penalty.
C. ADDITIONAL CLIENT FEES CHARGED
All fees paid for investment advisory services are separate and distinct from the fees and expenses charged by
exchange-traded funds, mutual funds, separate account managers, private placement, pooled investment vehicles,
broker-dealers, and custodians retained by clients. Such fees and expenses are described in each exchange-traded
fund and mutual fund’s prospectus, each separate account manager’s Form ADV and Brochure and Brochure
Supplement or similar disclosure statement, each private placement or pooled investment vehicle’s confidential
offering memoranda, and by any broker-dealer or custodian retained by the client. Clients are advised to read these
materials carefully before investing. If a mutual fund also imposes sales charges, a client may pay an initial or
deferred sales charge as further described in the mutual fund’s prospectus. A client using MWMI may be precluded
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from using certain mutual funds or separate account managers because they may not be offered by the client's
custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the firm’s brokerage
practices.
D. PREPAYMENT OF CLIENT FEES
D.1. ADVISORY SERVICES
MWMI generally requires fees to be prepaid on a quarterly basis. MWMI’s fees will either be paid directly by you
or disbursed to MWMI by the qualified custodian of your investment accounts, subject to your prior written consent.
The custodian will deliver directly to you an account statement, at least quarterly, showing all investment and
transaction activity for the period, including fee disbursements from the account.
A client investment advisory agreement may be canceled by either party with five (5) days’ prior written notice.
Upon termination, any unearned, prepaid fees will refunded to you within 30 days of receipt of your written notice.
The amount of the refund will be calculated based upon the amount charged minus the number of billable days left
in the quarter excluding the day of termination. You have the right to terminate an agreement without penalty within
five business days after entering into the agreement.
D.2. FINANCIAL PLANNING SERVICES
Fees are payable upon completion of the engagement and are immediately due upon receipt of invoice for the
services. The agreement terminates upon completion of the services. The agreement may be terminated at any time
by providing written notice to all appropriate parties. Services will be terminated upon receipt of such notice
without penalty.
E. EXTERNAL COMPENSATION FOR THE SALE OF SECURITIES TO CLIENTS
MWMI’s advisory professionals are compensated primarily through a salary and bonus structure. MWMI’s advisory
professionals may be paid sales, service or administrative fees for the sale of mutual funds or other investment
products. MWMI’s advisory professionals may receive commission-based compensation for the sale of securities,
insurance and other products. Brokerage services are provided by Monere Investments, Inc. Both Monere Wealth
Management, Inc. and Monere Investments, Inc., a wholly owned subsidiaries of Monere Holdings, Inc. Please see
Item 10.C. for detailed information and conflicts of interest.
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ITEM 6: PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
To help in avoiding conflicts of interest, Monere Wealth Management, Inc. (MWMI) does not allow its financial
advisors to participate in performance-based fee accounts, or side-by-side management.
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ITEM 7: TYPES OF CLIENTS
Monere Wealth Management, Inc. (MWMI) has about 10 financial advisors providing Advisory Services to roughly
570 accounts built on a Client base, consisting mainly of individual and high net worth individual accounts (each
consisting of between 20% and 50% of MWMI Client base respectively), followed by pension and profit sharing
plans (up to 10%), charitable organizations (up to 10%) and corporations or other businesses (up to 10%). As of
December 31, 2024, total client assets under management are approximately $312 million. $231 million are
managed directly by Monere Wealth Management, Inc.’s wealth advisors, of which approximately $81 million is
managed on a discretionary basis and the rest, approximately $231 million, is managed on a non-discretionary basis.
Monere Wealth Management, Inc.’s Advisory Services Clients have the freedom to choose from a comprehensive
portfolio of what we believe are best-in-class programs. Depending on the features of each individual program, such
as the level of diversification, the rebalancing rate, liquidity of investments, etc., the program’s managers can
implement account minimum investment requirements. The purpose of the account minimum investment
requirements is to set the minimum investment permitted to the lowest dollar amount that the program manager feels
will allow him to effectively implement the program’s market assumptions.
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ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
A. METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
MWMI uses a variety of sources of data to conduct its economic, investment and market analysis, such as financial
newspapers and magazines, economic and market research materials prepared by others, conference calls hosted by
mutual funds, corporate rating services, annual reports, prospectuses, and company press releases. It is important to
keep in mind that there is no specific approach to investing that guarantees success or positive returns; investing in
securities involves risk of loss that clients should be prepared to bear.
MWMI and its investment adviser representatives are responsible for identifying and implementing the methods of
analysis used in formulating investment recommendations to clients. The methods of analysis may include
quantitative methods for optimizing client portfolios, computer-based risk/return analysis, technical analysis, and
statistical and/or computer models utilizing long-term economic criteria.
• Optimization involves the use of mathematical algorithms to determine the appropriate mix of assets given
the firm’s current capital market rate assessment and a particular client’s risk tolerance.
• Quantitative methods include analysis of historical data such as price and volume statistics, performance
data, standard deviation and related risk metrics, how the security performs relative to the overall stock
market, earnings data, price to earnings ratios, and related data.
• Technical analysis involves charting price and volume data as reported by the exchange where the security
is traded to look for price trends.
• Computer models may be used to derive the future value of a security based on assumptions of various data
categories such as earnings, cash flow, profit margins, sales, and a variety of other company specific
metrics.
In addition, MWMI reviews research material prepared by others, as well as corporate filings, corporate rating
services, and a variety of financial publications. MWMI may employ outside vendors or utilize third-party software
to assist in formulating investment recommendations to clients.
CLIENTS SHOULD BE AWARE OF RISKS INHERENT IN INVESTING, INCLUDING THE POSSIBLE
LOSS OF CAPITAL.
A.1. MUTUAL FUNDS, INDIVIDUAL AND FIXED INCOME SECURITIES, THIRD-PARTY
SEPARATE ACCOUNT MANAGERS, AND POOLED INVESTMENT VEHICLES
MWMI may recommend (i) separate account managers to manage client assets; (ii) no-load and load-waived mutual
funds and individual securities (including fixed income instruments); and (iii) pooled investment vehicles. MWMI
may also assist the client in selecting one or more appropriate manager(s) for all or a portion of the client’s portfolio.
Such managers will typically manage assets for clients who commit to the manager a minimum amount of assets
established by that manager—a factor that MWMI will take into account when recommending managers to clients.
A description of the criteria to be used in formulating an investment recommendation for mutual funds, ETFs,
individual securities (including fixed-income securities), managers, and pooled investment vehicles is set forth
below.
MWMI has formed relationships with third-party vendors that
provide a technological platform for separate account management
prepare performance reports
perform or distribute research of individual securities
perform billing and certain other administrative tasks
MWMI may utilize additional independent third parties to assist it in recommending and monitoring individual
securities, mutual funds, managers and pooled investment vehicles to clients as appropriate under the circumstances.
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MWMI reviews certain quantitative and qualitative criteria related to mutual funds and managers and to formulate
investment recommendations to its clients. Quantitative criteria may include
the performance history of a mutual fund or manager evaluated against that of its peers and other
benchmarks
an analysis of risk-adjusted returns
an analysis of the manager’s contribution to the investment return (e.g., manager’s alpha), standard
deviation of returns over specific time periods, sector and style analysis
the fund, sub-advisor or manager’s fee structure
the relevant portfolio manager’s tenure
Qualitative criteria used in recommending mutual funds or managers include the investment objectives and/or
management style and philosophy of a mutual fund or manager; a mutual fund or manager’s consistency of
investment style; and employee turnover and efficiency and capacity. MWMI will discuss relevant quantitative and
qualitative factors pertaining to its recommendations with clients prior to a client’s determination to retain a mutual
fund or manager.
Quantitative and qualitative criteria related to mutual funds and managers are reviewed by MWMI on a quarterly
basis or such other interval as mutually agreed upon by the client and MWMI. In addition, mutual funds or managers
are reviewed to determine the extent to which their investments reflect efforts to time the market, or evidence style
drift such that their portfolios no longer accurately reflect the particular asset category attributed to the mutual fund
or manager by MWMI (both of which are negative factors in implementing an asset allocation structure). Based on
its review, MWMI will make recommendations to clients regarding the retention or discharge of a mutual fund or
manager.
MWMI may negotiate reduced account minimum balances and reduced fees with managers under various
circumstances (e.g., for clients with minimum level of assets committed to the manager for specific periods of time,
etc.). There can be no assurance that clients will receive any reduced account minimum balances or fees, or that all
clients, even if apparently similarly situated, will receive any reduced account minimum balances or fees available
to some other clients. Also, account minimum balances and fees may significantly differ between clients. Each
client’s individual needs and circumstances will determine portfolio weighting, which can have an impact on fees
given the funds or managers utilized. MWMI will endeavor to obtain equal treatment for its clients with funds or
managers, but cannot assure equal treatment or equal outcome to all clients.
MWMI will regularly review the activities of mutual funds and managers selected by the client. Clients that engage
managers or who invest in mutual funds should first review and understand the disclosure documents of those
managers or mutual funds, which contain information relevant to such retention or investment, including
information on the methodology used to analyze securities, investment strategies, fees and conflicts of interest.
Similarly, clients qualified to invest in pooled investment vehicles should review the private placement memoranda
or other disclosure materials relating to such vehicles before making a decision to invest.
A.2. MATERIAL RISKS OF INVESTMENT INSTRUMENTS
MWMI typically invests in individual equity and fixed income securities, open-end mutual funds and exchange-
traded funds for the vast majority of its clients. However, MWMI does not restrict itself in the types of securities it
may utilize, if appropriate for the client. The securities most commonly used in its Advisory Services may include
the following types of securities:
Equity securities
Mutual fund securities
Exchange-traded funds
Fixed income securities
Corporate debt securities, commercial paper, and certificates of deposit
Corporate debt obligations
Options
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A.2.a. Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the company’s capitalization,
quality of the company’s management, quality and cost of the company’s services, the company’s ability to
manage costs, efficiencies in the manufacturing or service delivery process, management of litigation risk, and the
company’s ability to create shareholder value (i.e., increase the value of the company’s stock price). Foreign
securities, in addition to the general risks of equity securities, have geopolitical risk, financial transparency risk,
currency risk, regulatory risk and liquidity risk.
A.2.c. Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund include the quality
and experience of the portfolio management and its ability to create fund value by investing in securities that have
positive growth, the amount of individual company diversification, the type and amount of industry
diversification, and the type and amount of sector diversification within specific industries. In addition, mutual
funds tend to be tax inefficient and therefore investors may pay capital gains taxes on fund investments while not
having yet sold the fund.
A.2.d. Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange. An ETF holds a
portfolio of securities designed to track a particular market segment or index. Some examples of ETFs are
SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index Tracking StockSM (“QQQs SM”) iShares®
and VIPERs®. The funds could purchase an ETF to gain exposure to a portion of the U.S. or foreign market. The
funds, as a shareholder of another investment company, will bear their pro-rata portion of the other investment
company’s advisory fee and other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its size, can have
wide price (bid and ask) spreads, thus diluting or negating any upward price movement of the ETF or enhancing
any downward price movement. Also, ETFs require more frequent portfolio reporting by regulators and are
thereby more susceptible to actions by hedge funds that could have a negative impact on the price of the ETF.
Certain ETFs may employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional interest costs to the
ETF. Certain ETFs are highly leveraged and therefore have additional volatility and liquidity risk. Volatility and
liquidity can severely and negatively impact the price of the ETF’s underlying portfolio securities, thereby causing
significant price fluctuations of the ETF.
A.2.e. Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above. These risks include
the company’s ability to retire its debt at maturity, the current interest rate environment, the coupon interest rate
promised to bondholders, legal constraints, jurisdictional risk (U.S or foreign) and currency risk. If bonds have
maturities of ten years or greater, they will likely have greater price swings when interest rates move up or down.
The shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and currency risk.
A.2.f. Corporate Debt, Commercial Paper and Certificates of Deposit
Fixed income securities carry additional risks than those of equity securities described above. These risks include
the company’s ability to retire its debt at maturity, the current interest rate environment, the coupon interest rate
promised to bondholders, legal constraints, jurisdictional risk (U.S or foreign) and currency risk. If bonds have
maturities of ten years or greater, they will likely have greater price swings when interest rates move up or down.
The shorter the maturity the less volatile the price swings. Foreign bonds also have liquidity and currency risk.
Commercial paper and certificates of deposit are generally considered safe instruments, although they are subject
to the level of general interest rates, the credit quality of the issuing bank and the length of maturity. With respect
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to certificates of deposit, depending on the length of maturity there can be prepayment penalties if the client needs
to convert the certificate of deposit to cash prior to maturity.
B. INVESTMENT STRATEGY AND METHOD OF ANALYSIS MATERIAL RISKS
Our investment strategy is generally long term in nature and predicated on a diversified, portfolio of securities
custom-tailored to the client’s goals, investment objectives, risk tolerance, and personal and financial
circumstances. As discussed above, we primarily use individual equity and fixed securities, exchange-traded
funds, and open end mutual funds. In appropriate circumstances, we may utilize separate account managers
covering a wide variety of investment strategies and asset classes.
B.1. MARGIN LEVERAGE
Although MWMI, as a general business practice, does not utilize leverage, there may be instances in which
exchange-traded funds, other separate account managers and, in very limited circumstances, MWMI will utilize
leverage. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s investment
portfolio. For example, investors are able to control $2 of a security for $1. So if the price of a security rises by
$1, the investor earns a 100% return on their investment. Conversely, if the security declines by $.50, then the
investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when clients utilize margin
leverage. The minimum equity requirement is stated as a percentage of the value of the underlying collateral
security with an absolute minimum dollar requirement. For example, if the price of a security declines in value to
the point where the excess equity used to satisfy the minimum requirement dissipates, the broker-dealer will
require the client to deposit additional collateral to the account in the form of cash or marketable securities. A
deposit of securities to the account will require a larger deposit, as the security being deposited is included in the
computation of the minimum equity requirement. In addition, when leverage is utilized and the client needs to
withdraw cash, the client must sell a disproportionate amount of collateral securities to release enough cash to
satisfy the withdrawal amount based upon similar reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board and vary if the
client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers and bank custodians may apply
more stringent rules as they deem necessary.
B.2. SHORT-TERM TRADING
Although MWMI, as a general business practice, does not utilize short-term trading, there may be instances in
which short-term trading may be necessary or an appropriate strategy. In this regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates substantial
transaction costs that in the aggregate could negatively impact account performance.
B.3. SHORT SELLING
MWMI generally does not engage in short selling but reserves the right to do so in the exercise of its sole
judgment. Short selling involves the sale of a security that is borrowed rather than owned. When a short sale is
effected, the investor is expecting the price of the security to decline in value so that a purchase or closeout of the
short sale can be effected at a significantly lower price. The primary risks of effecting short sales is the availability
to borrow the stock, the unlimited potential for loss, and the requirement to fund any difference between the short
credit balance and the market value of the security.
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B.4. OPTION STRATEGIES
Various option strategies give the holder the right to acquire or sell underlying securities at the contract strike
price up until expiration of the option. Each contract is worth 100 shares of the underlying security. Options entail
greater risk but allow an investor to have market exposure to a particular security or group of securities without
the capital commitment required to purchase the underlying security or groups of securities. In addition, options
allow investors to hedge security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk Disclosure
Statement.
MWMI as part of its investment strategy may employ the following option strategies:
Covered call writing
Long call options purchases
Long put options purchases
B.4.a. Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long security position held in
the client portfolio. This type of transaction is used to generate income. It also serves to create downside
protection in the event the security position declines in value. Income is received from the proceeds of the option
sale. Such income may be reduced to the extent it is necessary to buy back the option position prior to its
expiration. This strategy may involve a degree of trading velocity, transaction costs and significant losses if the
underlying security has volatile price movement. Covered call strategies are generally suited for companies with
little price volatility.
B.4.b. Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market characteristics of a
security without the outlay of capital necessary to own the security. Options are wasting assets and expire (usually
within nine months of issuance), and as a result can expose the investor to significant loss.
B.4.c. Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at the contract strike
price at a future date. If the price of the underlying security declines in value, the value of the long put option
increases. In this way long puts are often used to hedge a long stock position. Options are wasting assets and
expire (usually within nine months of issuance), and as a result can expose the investor to significant loss.
C. SECURITY-SPECIFIC MATERIAL RISKS
There is an inherent risk for clients who have their investment portfolios heavily weighted in one security, one industry
or industry sector, one geographic location, one investment manager, one type of investment instrument (equities
versus fixed income). Clients, who have diversified portfolios, as a general rule, incur less volatility and therefore less
fluctuation in portfolio value than those who have concentrated holdings. Concentrated holdings may offer the
potential for higher gain, but also offer the potential for significant loss.
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ITEM 9: DISCIPLINARY INFORMATION
Monere Wealth Management, Inc. is an Investment Advisory subsidiary of Monere Holdings, Inc. The
disciplinary events listed below are related to the activities of the investment advisor.
For more information on the firm’s disciplinary events you may visit the SEC’s website at
www.adviserinfo.sec.gov and the FINRA website at https://brokercheck.finra.org/
A. CRIMINAL OR CIVIL ACTIONS
There is nothing to report on this item.
B. ADMINISTRATIVE ENFORCEMENT PROCEEDINGS
There is nothing to report on this item.
C. SELF-REGULATORY ORGANIZATION ENFORCEMENT PROCEEDINGS
There is nothing to report on this item.
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ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITY AND AFFILIATIONS
A. BROKER-DEALER OR REPRESENTATIVE REGISTRATION
Monere Wealth Management, Inc. is registered as an investment advisor and as such its members and registered
advisory personnel are registered representatives with MWMI. Some of the MWMI representatives may also be
registered with Monere Investments, Inc., a broker-dealer. Both entities are a wholly owned subsidiaries of Monere
Holdings, Inc. As a result of MWMI’s members and registered professionals’ dual registration, such professionals
are subject to the general oversight of the Financial Industry Regulatory Authority Inc. (“FINRA”). As such, clients
of MWMI should understand that their personal and account information is available to FINRA for the fulfillment of
their regulatory oversight obligations and duties.
B. FUTURES OR COMMODITY REGISTRATION
Monere’s registration with National Futures Association as an IB (Introducing Broker) was terminated October,
2020. Monere did not engaged in any sale of managed futures products, thus the firm decided to terminate its
registration.
C. MATERIAL RELATIONSHIPS MAINTAINED BY THIS ADVISORY BUSINESS AND CONFLICTS
OF INTEREST
C.1. BROKER-DEALER REGISTRATION
Monere Holdings, Inc., a parent company of MWMI also owns Monere Investments, Inc. an entity registered as a
broker-dealer, and as such MWMI’s members and registered advisory personnel may be registered representatives
with Monere Investments, Inc. As a result of MWMI’s members and registered professionals’ dual registration, such
professionals are subject to the general oversight of the Financial Industry Regulatory Authority Inc. (“FINRA”). As
such, clients of MWMI should understand that their personal and account information is available to FINRA for the
fulfillment of their regulatory oversight obligations and duties.
MWMI’s professionals who effect transactions for advisory clients may receive transaction or commission
compensation from such transactions. The recommendation of securities transactions for commission creates a
conflict of interest in that MWMI is economically incented to effect securities transactions for clients. Although the
firm strives to put its clients’ interests first, such recommendations may be viewed as being in the best interests of
MWMI rather than in the client’s best interest. Advisory clients are not compelled to effect securities transactions
through Monere Investments, Inc.
C.2. PERSHING, LLC
MWMI’s Clients’ accounts are carried by Pershing, LLC. Pershing, LLC is an affiliate of The Bank of New York
(BNY) and is owned indirectly by The Bank of New York. Pershing and BNY are members of all principal stock
exchanges in the United States, including the NYSE and NASDAQ. Pershing and BNY are also members of
FINRA and SIPC.
C.3. BANK OF NEW YORK
Pershing, LLC is a non-bank affiliate of BNY. Unless otherwise stated as the case, the investment advisory
services offered and the underlying stock, bonds, mutual funds and other securities bought or sold through MWMI
and their clearing firm, Pershing, LLC, are not deposits of any bank and are not insured or otherwise protected by
the FDIC or another government agency. They are not obligations of any bank or any affiliate of MWMI or
Pershing, LLC; are not endorsed or guaranteed by MWMI, Monere Investments, Inc., Pershing, LLC, BNY, or any
bank or any affiliate of BNY; and involve investment risk including possible loss of principal. Cash balances in
Client Accounts may be held in a sponsored depository product. Depository products, like the cash sweep program,
are protected by FDIC insurance up to applicable limits.
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Cash balances in the account may be invested in money market mutual funds including, as permitted by law, those
with which Pershing, LLC has agreements to provide advisory, administrative, distribution, and other services and
for which Pershing, LLC receives compensation for the services rendered. As a shareholder of a money market
fund, in addition to fees paid by the Client to Pershing, LLC under this Program, the Client will bear a
proportionate share of the money market fund's expenses, including the investment management fees that are paid
to the fund's investment advisor. For more information about these funds, refer to their prospectuses.
Please be advised that although MWMI makes every effort to place its clients’ interests first, the recommendation
of outside portfolio managers of which some may be affiliates of BNY, and its related managed investment
products, may be viewed by some as being in the best interest of MWMI because it may provide leverage to
maintain a favorable clearing cost structure which may benefit brokerage customers of Monere Investments, Inc.
who are not advisory clients.
C.4. INSURANCE SALES
Certain associated persons of MWMI are licensed insurance agents. With respect to the provision of financial
planning services, MWMI professionals may recommend insurance products offered by such carriers for whom they
function as an agent and receive a commission for doing so. Please be advised there is a potential conflict of interest
in that there is an economic incentive to recommend insurance and other investment products of such carriers.
Please also be advised that MWMI strives to put its clients’ interests first and foremost. Other than for insurance
products that require a securities license, such as variable insurance products, clients may utilize any insurance
carrier or insurance agency they desire. For products requiring a securities and insurance license, clients may be
limited to those insurance carriers that have a selling agreement with Monere Investments, Inc. an employing
broker-dealer.
C.5. PERSHING
MWMI, through the Pershing, LLC investment platforms, has access to Pershing Advisors, LLC. (“Pershing”)
whereby Pershing will function as the platform manager in its Unified Managed Account Program. Pershing will
make available through this platform various third-party managers to manage MWMI advisory clients’ portfolio
assets. Pershing acts as adviser and various third-party managers act as sub-advisers to Pershing. The third-party
sub-advisers receive a portion of Pershing’s advisory fee. Pershing, an SEC registered advisor, is an indirect,
wholly-owned subsidiary of The Bank of New York Mellon Corporation.
D. RECOMMENDATION OR SELECTION OF OTHER INVESTMENT ADVISORS AND CONFLICTS
OF INTEREST
Other than as disclosed in Item 10.C.3. above, MWMI does not receive any referral or sales compensation for
referring clients to third party managers. Please note that MWMI’s advisory fee may be paid from a portion of the
wrap fee charged to advisory clients in applicable wrap fee programs it recommends to clients.
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ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
A. CODE OF ETHICS DESCRIPTION
In accordance with the Advisers Act, MWMI has adopted policies and procedures designed to detect and prevent
insider trading. In addition, MWMI has adopted a Code of Ethics (the “Code”). Among other things, the Code
includes written procedures governing the conduct of MWMI’s advisory and access persons. The Code also imposes
certain reporting obligations on persons subject to the Code. The Code and applicable securities transactions are
monitored by the chief compliance officer of MWMI. The firm will send clients a copy of its Code of Ethics upon
written request.
MWMI has policies and procedures in place to ensure that the interests of its clients are given preference over those
of the firm, its affiliates and its employees. For example, there are policies in place to prevent the misappropriation
of material non-public information, and such other policies and procedures reasonably designed to comply with
federal and state securities laws.
B. INVESTMENT RECOMMENDATIONS INVOLVING A MATERIAL FINANCIAL INTEREST AND
CONFLICTS OF INTEREST
Some of MWMI personnel is dually registered with a broker-dealer and investment adviser. As such the personnel
may engage in principal trading (i.e., the practice of selling stock to advisory clients from a firm’s securities
inventory or buying stocks from advisory clients into a firm’s securities inventory).
Please note that MWMI, as a practical matter, does not engage in principal trading with or for advisory clients. To
the extent it does engage in a principal, transaction, this practice represents a conflict of interest in that MWMI is the
other side of the transaction and is incentivized to obtain the lowest price with respect to a purchase and the highest
price with respect to a sale which conflicts with the firm’s obligation to act in the best interests of its clients.
Therefore any such principal transactions involving advisory client assets will be done in accordance with the
requirements under Investment Advisers Act of 1940 Rule §275.206(3)-3T.
In addition, the firm, as a function of its access to dual registration, may engage in agency cross trading, which is the
practice of crossing an advisory client securities transaction with that of a brokerage customer. Please note that
MWMI, as a practical matter, does not engage in agency cross trading with or for advisory clients. To the extent it
does engage in an agency cross transaction, this practice represents a conflict of interest in that a Monere
Investments, Inc. brokerage customer is the other side of the transaction and is incentivized to obtain the lowest
price with respect to a purchase and the highest price with respect to a sale which conflicts with the firm’s obligation
to act in the best interests of its clients. Therefore any such agency cross transactions involving advisory client assets
will be done in accordance with the requirements of the Investment Advisers Act of 1940 Rule §275.206(3)-2.
C. ADVISORY FIRM PURCHASE OF SAME SECURITIES RECOMMENDED TO CLIENTS AND
CONFLICTS OF INTEREST
MWMI, its affiliates, employees and their families, trusts, estates, charitable organizations and retirement plans
established by it may purchase the same securities as are purchased for clients in accordance with its Code of Ethics
policies and procedures. The personal securities transactions by advisory representatives and employees may raise
potential conflicts of interest when they trade in a security that is:
owned by the client, or
considered for purchase or sale for the client.
•
•
Such conflict generally refers to the practice of front-running (trading ahead of the client), which the firm
specifically prohibits. MWMI has adopted policies and procedures that are intended to address these conflicts of
interest. These policies and procedures:
require our advisory representatives and employees to act in the client’s best interest,
•
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prohibit front-running, and
•
•
provide for the review of transactions to discover and correct any trades that result in an advisory
representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow the firm’s procedures when purchasing or selling the same
securities purchased or sold for the client.
D. CLIENT SECURITIES RECOMMENDATIONS OR TRADES AND CONCURRENT ADVISORY
FIRM SECURITIES TRANSACTIONS AND CONFLICTS OF INTEREST
MWMI, its affiliates, employees and their families, trusts, estates, charitable organizations, and retirement plans
established by it may effect securities transactions for their own accounts that differ from those recommended or
effected for other MWMI clients. The firm will make a reasonable attempt to trade securities in client accounts at or
prior to trading the securities in its affiliate, corporate, employee or employee-related accounts. Trades executed the
same day will likely be subject to an average pricing calculation (please refer to Item 12.B.3 Order Aggregation). It
is the policy of MWMI to place the clients’ interests above those of the firm and its employees.
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ITEM 12: BROKERAGE PRACTICES
A. FACTORS USED TO SELECT BROKER-DEALERS FOR CLIENT TRANSACTIONS
A.1. CUSTODIAN RECOMMENDATIONS
MWMI may recommend that clients establish brokerage accounts with other custodians or broker-dealers, for
example in events when clients owns securities that are prohibited by MWMI and/or Pershing, LLC. Examples of
prohibited securities may include and are not limited to certain Private Placements and non-traded REITs.
MWMI considers the financial strength, reputation, operational efficiency, cost, execution capability, level of
customer service, and related factors in recommending broker-dealers or custodians to advisory clients.
The final determination to engage a broker-dealer or custodian recommended by MWMI will be made by and in the
sole discretion of the client. The client recognizes that broker-dealers and/or custodians have different cost and fee
structures and trade execution capabilities. As a result, there may be disparities with respect to the cost of services
and/or the transaction prices for securities transactions executed on behalf of the client. Clients are responsible for
assessing the commissions and other costs charged by broker-dealers and/or custodians.
A.1.a. Soft Dollar Benefits
The SEC defines soft dollar practices as arrangements under which products or services (other than executions of
securities transactions) are obtained by an advisor from or through a broker dealer in exchange for the advisor
directing Client brokerage transactions to the broker-dealer. MWMI does not currently conduct any soft dollar
business.
A.1.b. Institutional Trading and Custody Services
The custodians provide MWMI with access to their institutional trading and custody services, which are typically
not available to the custodian’s retail investors. These services generally are available to independent investment
advisors on an unsolicited basis, at no charge to them so long as a certain minimum amount of the advisor’s clients’
assets are maintained in accounts at a particular custodian. These services are not contingent upon MWMI
committing to a custodian any specific amount of business (assets in custody or trading commissions). The
custodian’s brokerage services include the execution of securities transactions, custody, research, and access to
mutual funds and other investments that are otherwise generally available only to institutional investors or would
require a significantly higher minimum initial investment.
A.1.c. Other Products and Services
Custodian also makes available to MWMI other products and services that may benefit MWMI but may not directly
benefit its clients’ accounts. Many of these products and services may be used to service all or some substantial
number of MWMI’s accounts, including accounts not maintained at custodian. The custodian may also make
available to MWMI software and other technology that
provide access to client account data (such as trade confirmations and account statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
provide research, pricing and other market data
facilitate payment of MWMI’s fees from its clients’ accounts
assist with back-office functions, recordkeeping and client reporting
•
•
•
•
•
The custodian may also offer other services intended to help MWMI manage and further develop its business
enterprise. These services may include
compliance, legal and business consulting
publications and conferences on practice management and business succession
access to employee benefits providers, human capital consultants and insurance providers
•
•
•
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The custodian may also provide other benefits such as educational events or occasional business entertainment of
MWMI personnel. In evaluating whether to recommend that clients custody their assets at the custodian, MWMI
may take into account the availability of some of the foregoing products and services and other arrangements as part
of the total mix of factors it considers, and not solely the nature, cost or quality of custody and brokerage services
provided by the custodian, which may create a potential conflict of interest.
A.1.d. Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of services rendered to
MWMI. The custodian may discount or waive fees it would otherwise charge for some of these services or all or a
part of the fees of a third party providing these services to MWMI.
A.1.e. Additional Compensation Received from Custodians
MWMI may participate in institutional customer programs sponsored by broker-dealers or custodians. MWMI may
recommend these broker-dealers or custodians to clients for custody and brokerage services. There is no direct link
between MWMI’s participation in such programs and the investment advice it gives to its clients, although MWMI
receives economic benefits through its participation in the programs that are typically not available to retail
investors. These benefits may include the following products and services (provided without cost or at a discount):
• Receipt of duplicate client statements and confirmations
• Research-related products and tools
• Consulting services
• Access to a trading desk serving MWMI participants
• Access to block trading (which provides the ability to aggregate securities transactions for execution and
then allocate the appropriate shares to client accounts)
• The ability to have advisory fees deducted directly from client accounts
• Access to an electronic communications network for client order entry and account information
• Access to mutual funds with no transaction fees and to certain institutional money managers
• Discounts on compliance, marketing, research, technology, and practice management products or services
provided to MWMI by third-party vendors
The custodian may also pay for business consulting and professional services received by MWMI’s related persons,
and may pay or reimburse expenses (including travel, lodging, meals and entertainment expenses for MWMI’s
personnel to attend conferences). Some of the products and services made available by such custodian through its
institutional customer programs may benefit MWMI but may not benefit its client accounts. These products or
services may assist MWMI in managing and administering client accounts, including accounts not maintained at the
custodian as applicable. Other services made available through the programs are intended to help MWMI manage
and further develop its business enterprise. The benefits received by MWMI or its personnel through participation in
these programs do not depend on the amount of brokerage transactions directed to the broker-dealer.
MWMI also participates in similar institutional advisor programs offered by other independent broker-dealers or
trust companies, and its continued participation may require MWMI to maintain a predetermined level of assets at
such firms. In connection with its participation in such programs, MWMI will typically receive benefits similar to
those listed above, including research, payments for business consulting and professional services received by
MWMI’s related persons, and reimbursement of expenses (including travel, lodging, meals and entertainment
expenses for MWMI’s personnel to attend conferences sponsored by the broker-dealer or trust company).
As part of its fiduciary duties to clients, MWMI endeavors at all times to put the interests of its clients first. Clients
should be aware, however, that the receipt of economic benefits by MWMI, or its related persons in and of itself
creates a potential conflict of interest and may indirectly influence MWMI’s recommendation of broker-dealers for
custody and brokerage services.
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A.2. BROKERAGE FOR CLIENT REFERRALS
MWMI does not engage in the practice of directing brokerage commissions in exchange for the referral of advisory
clients.
A.3. DIRECTED BROKERAGE
A.3.a. MWMI’s Recommendations
MWMI typically recommends Pershing, LLC as custodian for clients’ funds and securities and to execute securities
transactions on its clients’ behalf.
A.3.b. Client-Directed Brokerage
Occasionally, clients may direct MWMI to use a particular broker-dealer to execute portfolio transactions for their
account or request that certain types of securities not be purchased for their account. Clients who designate the use
of a particular broker-dealer should be aware that they will lose any possible advantage MWMI derives from
aggregating transactions. Such client trades are typically effected after the trades of clients who have not directed the
use of a particular broker-dealer. MWMI loses the ability to aggregate trades with other MWMI advisory clients,
potentially subjecting the client to inferior trade execution prices as well as higher commissions.
B. AGGREGATING SECURITIES TRANSACTIONS FOR CLIENT ACCOUNTS
B.1. BEST EXECUTION
MWMI, pursuant to the terms of its investment advisory agreement with clients, has discretionary authority to
determine which securities are to be bought and sold, the amount of such securities, the executing broker, and the
commission rates to be paid to effect such transactions. MWMI recognizes that the analysis of execution quality
involves a number of factors, both qualitative and quantitative. MWMI will follow a process in an attempt to ensure
that it is seeking to obtain the most favorable execution under the prevailing circumstances when placing client
orders. These factors include but are not limited to the following:
• The financial strength, reputation and stability of the broker
• The efficiency with which the transaction is effected
• The ability to effect prompt and reliable executions at favorable prices (including the applicable dealer
spread or commission, if any)
• The availability of the broker to stand ready to effect transactions of varying degrees of difficulty in the
future
• The efficiency of error resolution, clearance and settlement
• Block trading and positioning capabilities
• Performance measurement
• Online access to computerized data regarding customer accounts
• Availability, comprehensiveness, and frequency of brokerage and research services
• Commission rates
• The economic benefit to the client
• Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, MWMI seeks to ensure that clients receive best execution with respect
to clients’ transactions by blocking client trades to reduce commissions and transaction costs. To the best of
MWMI’s knowledge, these custodians provide high-quality execution, and MWMI’s clients do not pay higher
transaction costs in return for such execution.
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Commission rates and securities transaction fees charged to effect such transactions are established by the client’s
independent custodian and/or broker-dealer. Based upon its own knowledge of the securities industry, MWMI
believes that such commission rates are competitive within the securities industry. Lower commissions or better
execution may be able to be achieved elsewhere.
B.2. SECURITY ALLOCATION
Since MWMI may be managing accounts with similar investment objectives, MWMI may aggregate orders for
securities for such accounts. In such event, allocation of the securities so purchased or sold, as well as expenses
incurred in the transaction, is made by MWMI in the manner it considers to be the most equitable and consistent
with its fiduciary obligations to such accounts.
MWMI’s allocation procedures seek to allocate investment opportunities among clients in the fairest possible way,
taking into account the clients’ best interests. MWMI will follow procedures to ensure that allocations do not
involve a practice of favoring or discriminating against any client or group of clients. Account performance is never
a factor in trade allocations.
MWMI’s advice to certain clients and entities and the action of MWMI for those and other clients are frequently
premised not only on the merits of a particular investment, but also on the suitability of that investment for the
particular client in light of his or her applicable investment objective, guidelines and circumstances. Thus, any action
of MWMI with respect to a particular investment may, for a particular client, differ or be opposed to the
recommendation, advice, or actions of MWMI to or on behalf of other clients.
B.3. ORDER AGGREGATION
Orders for the same security entered on behalf of more than one client will generally be aggregated (i.e., blocked or
bunched) subject to the aggregation being in the best interests of all participating clients. Subsequent orders for the
same security entered during the same trading day may be aggregated with any previously unfilled orders.
Subsequent orders may also be aggregated with filled orders if the market price for the security has not materially
changed and the aggregation does not cause any unintended duration exposure. All clients participating in each
aggregated order will receive the average price and, subject to minimum ticket charges and possible step outs, pay a
pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average priced. However, when a
trade is to be executed for an individual account and the trade is not in the best interests of other accounts, then the
trade will only be performed for that account. This is true even if MWMI believes that a larger size block trade
would lead to best overall price for the security being transacted.
B.4. ALLOCATION OF TRADES
All allocations will be made prior to the close of business on the trade date. In the event an order is “partially filled,”
the allocation will be made in the best interests of all the clients in the order, taking into account all relevant factors
including, but not limited to, the size of each client’s allocation, clients’ liquidity needs and previous allocations. In
most cases, accounts will get a pro forma allocation based on the initial allocation. This policy also applies if an
order is “over-filled.”
MWMI acts in accordance with its duty to seek best price and execution and will not continue any arrangements if
MWMI determines that such arrangements are no longer in the best interest of its clients.
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ITEM 13: REVIEW OF ACCOUNTS
A. SCHEDULE FOR PERIODIC REVIEW OF CLIENT ACCOUNTS OR FINANCIAL PLANS AND
ADVISORY PERSONS INVOLVED
Monere Wealth Management, Inc. (MWMI) provides its investment consulting Clients with periodic reports of
relevant activity. With respect to all of the Programs, MWMI or its agent will provide to each Client periodic
(generally quarterly) printed portfolio performance reports of the Client’s account which will include a review and
evaluation of the Client’s portfolio because of the Client’s investment goals and objectives. Some of the data
provided in the performance reports include, but is not limited to, account activity, asset allocation and portfolio
holdings, a review of account performance versus a benchmark and a narrative review of the capital markets.
Each performance report will also include a reminder to the Client to contact MWMI if there are any changes in the
Client’s financial situation or other information and will disclose a method by which the Client may make such
contact. At least annually, MWMI will deliver to each Client through a negative consent letter and request current
information about the Client to determine whether there have been any changes in the Client’s financial situation,
investment objectives, or instructions. Each Client agrees to inform MWMI in writing of any material change in the
Client’s financial circumstances which might affect the manner in which the Client’s assets should be invested.
Those changes deemed material or appropriate will be forwarded to any applicable advisor under the particular
Program. In addition, those responsible for making investment decisions for a Client will be reasonably available to
the Client for consultation.
MWMI also encourages its financial advisors to review each Client’s portfolio performance reports at least every
three years with the Client. During these reviews, financial advisors are trained to inquire about the Client’s risk
tolerance, time horizon, life changing events, etc. to discover any material changes that the Client and advisor might
not have been aware of. Financial advisors will also discuss other important investment subjects with the Client such
as account performance, investment limitations, future financial planning, etc.
B. REVIEW OF CLIENT ACCOUNTS ON NON-PERIODIC BASIS
MWMI may perform ad hoc reviews on an as-needed basis if there have been material changes in the client’s
investment objectives or risk tolerance, or a material change in how MWMI formulates investment advice.
C. CONTENT OF CLIENT-PROVIDED REPORTS AND FREQUENCY
With respect to all of the Programs, MWMI or its agent will provide to each client periodic (generally quarterly)
printed portfolio performance reports of the client’s account, which will include a review and evaluation of the
client’s portfolio because of the client’s investment goals and objectives. Some of the data provided in the
performance reports includes, but is not limited to, account activity, asset allocation and portfolio holdings, a review
of account performance versus a benchmark, and a narrative review of the capital markets.
Clients will receive account statements at least quarterly directly from the qualified custodian for their account.
Additionally, MWMI may electronically deliver quarterly performance reports to clients, beginning for the first full
calendar quarter after assets are initially deposited to their account. Clients should compare the statements received
from the account custodian with any reports received from MWMI and should contact MWMI and/or the custodian
if there are any discrepancies regarding the reports/statements.
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ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. ECONOMIC BENEFITS PROVIDED TO THE ADVISORY FIRM FROM EXTERNAL SOURCES
AND CONFLICTS OF INTEREST
In addition to the information described in Items 10 and 12 of this Brochure, MWMI does receive economic benefits
from external sources. MWMI may refer clients to certain investment management firms in return for an ongoing
portion of the advisory fee received by such investment manager. All such arrangements are in compliance with
Investment Advisers Act rule 206(4)-3. Generally, these requirements require the solicitor, MWMI, to have a written
agreement with the investment management firm. MWMI must provide the client with a disclosure document
describing the fees it receives from the investment management firm, whether those fees represent an increase in
fees that the investment management firm would otherwise charge the client, and whether an affiliation exists
between MWMI and the investment management firm.
B. ADVISORY FIRM PAYMENTS FOR CLIENT REFERRALS
Monere Wealth Management, Inc. (MWMI) does not pay for client referrals.
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ITEM 15: CUSTODY
Clients will receive at least quarterly account statements directly from their custodian containing a description of all
activity, cash balances and portfolio holdings in the client’s account. Clients are urged to compare billing statements
provided by MWMI to the custodian statement for accuracy. Any discrepancies should be brought to the firm’s
attention. The custodian’s statement is the official record of the account.
Unless otherwise stated all advisory assets that are held in the custody of Pershing, LLC, a “qualified custodian” as
described by Rule 206(4)-2 of the Investment Advisors Act. MWMI clears through Pershing, LLC on a fully
disclosed basis, which means that all assets are held at Pershing, LLC, or its agents. Pursuant to a clearing agreement
between MWMI and Pershing, LLC, Pershing, LLC performs for MWMI such custodial functions as the crediting of
interest and dividends on account assets, crediting of principal on called or matured securities and other custodial
functions customarily performed with respect to securities brokerage accounts. Pershing, LLC or its agent will also
perform cashiering and invoicing responsibilities with respect to the Programs, which shall include the charging and
collection of account fees and, pursuant to MWMI instructions, the processing of deposits to and withdrawals from
Program accounts. Pershing, LLC shall also forward confirmations and statements to MWMI’s Clients. Clients
expressly authorize Pershing, LLC or its agent to debit fees of MWMI, and any other applicable investment advisors
or managers.
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ITEM 16: INVESTMENT DISCRETION
Clients may grant a limited power of attorney to MWMI with respect to trading activity in their accounts by signing
the appropriate custodian limited power of attorney form. In those cases, MWMI will exercise full discretion as to
the nature and type of securities to be purchased and sold, the amount of securities for such transactions, the amount
of commissions to be paid, and the executing broker to be used. Investment limitations may be designated by the
client as outlined in the investment advisory agreement.
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ITEM 17: VOTING CLIENT SECURITIES
MWMI does not take discretion with respect to voting proxies on behalf of its clients. MWMI will endeavor to make
recommendations to clients on voting proxies regarding shareholder vote, consent, election or similar actions
solicited by, or with respect to, issuers of securities beneficially held as part of MWMI supervised and/or managed
assets. In no event will MWMI take discretion with respect to voting proxies on behalf of its clients.
Except as required by applicable law, MWMI will not be obligated to render advice or take any action on behalf of
clients with respect to assets presently or formerly held in their accounts that become the subject of any legal
proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action lawsuits. MWMI has
no obligation to determine if securities held by the client are subject to a pending or resolved class action lawsuit.
MWMI also has no duty to evaluate a client’s eligibility or to submit a claim to participate in the proceeds of a
securities class action settlement or verdict. Furthermore, MWMI has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of actions, misconduct, or
negligence by corporate management of issuers whose securities are held by clients.
Where MWMI receives written or electronic notice of a class action lawsuit, settlement, or verdict affecting
securities owned by a client, it will forward all notices, proof of claim forms, and other materials to the client.
Electronic mail is acceptable where appropriate and where the client has authorized contact in this manner.
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ITEM 18: FINANCIAL INFORMATION
A. BALANCE SHEET
MWMI does not require the prepayment of fees of $500 or more, six months or more in advance, and as such is not
required to file a balance sheet.
B. FINANCIAL CONDITIONS REASONABLY LIKELY TO IMPAIR ADVISORY FIRM’S ABILITY TO
MEET COMMITMENTS TO CLIENTS
MWMI does not have any financial issues that would impair its ability to provide services to clients.
C. BANKRUPTCY PETITIONS DURING THE PAST TEN YEARS
There is nothing to report on this item.
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ITEM 19: PRINCIPAL EXECUTIVE OFFICERS AND REQUIREMENTS FOR STATE-
REGISTERED ADVISERS:
A.
PRINCIPAL EXECUTIVE OFFICERS
The educational and business backgrounds of key officers of Monere Wealth Management, Inc., or its affiliate that
are involved in the Programs are set forth in MWMI’s Disclosure Document.
Thomas A. Bono, Chairman & CEO
1955
Monere Wealth Management, Inc. May 27, 2015 to present
Bradley University, Peoria, Illinois
Name:
Birth:
Business:
Education:
Anthony Falco II, President
1964
Monere Wealth Management, Inc. April 16, 2014 to present
University of Illinois, Chicago, Illinois
Name:
Birth:
Business:
Education:
Arthur F Harmon, CFO
1947
Monere Wealth Management, Inc. October 12, 2014 to present
DePaul University, Chicago, Illinois
Name:
Birth:
Business:
Education:
Andrew J. Wykretowicz, COO and CCO
1965
Monere Wealth Management, Inc. October 2014 to present
Old Dominion University, Norfolk, Virginia;
Name:
Birth:
Business:
Education:
University of Toronto, Toronto, Ontario
Northeastern Illinois University, Chicago, Illinois
© 2026 - Copyright of Monere Wealth Management, Inc.
The Name and Logo are trademarks of Monere Holdings, Inc.
For more information please contact:
Monere Wealth Management, Inc.
Compliance Department
20 N. Martingale Road, Suite 450
Schaumburg, IL 60173
Tel. 312-585-3850 ext. 3842
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