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Item 1: Cover Page -
Moneta Group Investment Advisors, LLC
100 S. Brentwood Blvd.
St. Louis, MO 63105
Phone: (314) 726-2300
www.monetagroup.com
FORM ADV PART 2A BROCHURE
Dated: September 8, 2025
This Brochure provides information on the qualifications and business practices of Moneta Group Investment
Advisors, LLC (“Moneta”). If you have any questions regarding the contents of this Brochure, please contact us at
(314) 726-2300. The information contained in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about Moneta is available at the SEC’s website at www.adviserinfo.sec.gov, or our website
at www.monetagroup.com.
Moneta is registered as an investment adviser with the SEC pursuant to the Investment Advisers Act of 1940, as
amended, (the “Advisers Act”). Registration as an investment adviser does not imply a certain level of skill or training.
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Item 2: Material Changes
This Form ADV Part 2A amends and replaces the March 31, 2025 submission. Item 2 only discusses material
changes since the last annual update, consisting of streamlines to several sections by removing excess information
not required by the instructions to Form ADV Part 2A, and incorporating additional terms or clarifications in Items 4,
5, and 12.
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Introduction
Dear Current and Prospective Moneta Clients:
As a fiduciary, we are committed to placing your interests above our own and strive to continually reaffirm the trust
you place in us. This Brochure provides detailed and important information about us, our business affiliations, our
investment processes, our service offerings, our fees and other compensation, and information regarding potential
conflicts of interest.
The continued trust and confidence of our clients is something we do not take lightly. It is our singular mission to
help navigate your life’s path and protect what you cherish most. To that end, I hope the information provided in
this Brochure provides you with a better understanding of Moneta, our philosophy and our business practices as
you consider becoming, or continue as, a Moneta client.
If you have any questions regarding the information provided in this Brochure, or would like more information about
any of the topics or issues detailed herein, please feel free to contact me.
Sincerely,
Eric Kittner
CEO and Board Chair
Moneta Group Investment Advisors, LLC
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Item 3: Table of Contents
Item 1: Cover Page - Moneta Group Investment Advisors, LLC .....................................................................................1
Item 2: Material Changes.......................................................................................................................................................2
Item 3: Table of Contents ........................................................................................................................................................4
Item 4: Advisory Business ........................................................................................................................................................5
Item 5: Fees and Compensation ......................................................................................................................................... 10
Item 6: Performance-Based Fees and Side-by-Side Management ............................................................................. 13
Item 7: Types of Clients ........................................................................................................................................................ 14
Item 8: Methods of Analysis, Investment Strategies and Aspects Relative to the Risk of Loss ................................. 15
Item 9: Disciplinary Information ........................................................................................................................................... 23
Item 10: Other Financial and Industry Activities and Affiliations.................................................................................... 24
Item 11: Code of Ethics, Participation in Client Transactions and Personal Trading ................................................. 26
Item 12: Brokerage Practices .............................................................................................................................................. 27
Item 13: Review of Accounts ............................................................................................................................................... 31
Item 14: Client Referrals and Other Compensation ........................................................................................................ 32
Item 15: Custody ................................................................................................................................................................... 33
Item 16: Investment Discretion ............................................................................................................................................. 34
Item 17: Voting Client Securities ......................................................................................................................................... 35
Item 18: Financial Information ............................................................................................................................................. 36
Other Information - Institutional Intelligent Portfolios........................................................................................................ 37
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Item 4: Advisory Business
Description of Moneta
Moneta traces its roots back to 1869 and has continuously offered services as a registered investment adviser since
1989. Moneta provides five primary categories of services: Discretionary Account Services; Non-Discretionary
Account Services; Held-Away Asset Services; Financial Planning, Family Office and Consulting Services; and Bill
Pay and Bookkeeping Services.
We offer our advisory services to high-net-worth families, individuals and institutional clients, covering investment
management, financial planning, tax planning, estate planning, risk management and insurance analysis, retirement
planning, business consulting (e.g., succession, transactions), and concierge services (e.g., bill pay, bookkeeping
and non-securities related services).
Moneta is a wholly owned subsidiary of Moneta Group, LLC (“Moneta Group”). Moneta Group is wholly owned
by the Moneta Partners(“Partners”) and Professional Staff. As Moneta is comprised of almost 30 Partner-led and
Partner-supervised teams (collectively the “Teams”). Each Team, consisting of at least one Partner and one or more
Advisors and/or support staff, offers a range of financial and investment advisory services to high-net-worth families,
individuals and institutional clients. Furthermore, Moneta provides services to institutional clients include plan
consulting and design, participant education and enrollment, investment policy statement development assistance
and investment menu selection. Moneta also provides both discretionary and non-discretionary advisory services to
its retirement plan clients.
Today, Moneta has grown to become a leading provider of investment advisory services with approximately 538
employees and approximately $42.7 billion in regulatory assets under management as of December 31, 2024
comprised of $35.1 billion of discretionary assets, and $7.6 billion of non-discretionary assets under management.
Moneta was founded with the purpose of assisting clients in planning and managing all aspects of their financial
affairs. Moneta believes that when it comes to individuals, proper financial advice requires specific goals and
objectives, and, in many cases, a comprehensive review of a client’s assets, potential income, applicable tax rates
(including estate taxes), available retirement benefit programs, insurance contracts, wills and trust agreements and
other related matters. Moneta works with each client to assess their individual goals and needs, and the advice
given and the actions taken with respect to each client may differ from advice given or the timing and nature of
actions taken with respect to the other clients and accounts. Moneta relies on information provided by its clients to
craft investment advice designed to fit the client’s risk profile and return goals.
Moneta is governed by its Board of Managers, which is headed by Chief Executive Officer and Board Chair Eric
Kittner and supported by the following Executive Officers named in Moneta’s ADV Part 1: President and Chief
Operating Officer, Keith Bowles; Chief Compliance Officer, Adam Kruger; Chief Platform Officer, Amanda Barrale;
Chief Investment Officer, Andrew Kelsen; Chief Technology Officer, Dan Sherman; and Chief Talent Officer,
Bethany Wilkinson. This group, alongside other members of Moneta’s Enterprise Service Team, provides the
leadership and structure that allows Moneta to focus exclusively on the many needs of its clients. Mr. Kittner, as
Moneta’s CEO, is also ultimately responsible for supervising the Teams.
As a result of our independence, and “open architecture”, we are agnostic to the type of investments selected for
client portfolios. Our multi-criteria investment selection process (described in more detail in Item 8) forms the primary
basis upon which our clients’ investment portfolios are constructed.
Individual, Retail & and Family Office Services
Moneta provides services to high-net-worth families and individuals. These services can be best defined as giving
continuous financial and investment advice, and related services, to individuals, spouses and families based on their
particular needs. Specific client investment strategies are crafted to focus on the client’s specific goals and objectives.
These services all fall under the five primary categories of services: Discretionary Account Services; Non-
Discretionary Account Services; Held-Away Asset Services; Financial Planning, Family Office and Consulting
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Services; and Bill Pay and Bookkeeping Services. We provide further detail below of these services. Some of these
services, like Comprehensive Financial Management, at times include all five primary categories. Furthermore, our
Held-Away Asset Services is designed to provide investment advice in connection with assets not held in the custody
of the qualified custodian(s) recommended by Moneta (Fidelity and Schwab). Advice regarding Held-Away Assets
occurs as part of Moneta’s Discretionary Account Services, Non-Discretionary Account Services and Financial
Planning, Family Office and Consulting Services.
As part of its range of services, Moneta provides services and advice tailored to the unique and complex financial
situations of clients. This can include clients in certain industries or phases of life. For example, Moneta provides
services to professional and developing athletes where certain Moneta Teams provide financial planning and
career strategy advice that is tailored to the unique and complex financial situations of professional and developing
athletes. This service includes educational coaching and planning around common challenges for athletes, which
can include coordination of any legal entities to receive income, tax consultation when earning compensation across
multiple states or countries, analysis of cash flows for name-image-likeness licensing and/or product royalties, and
expense coordination of agents and licensing. This service is often paired with either the Comprehensive Financial
Management or Investment Supervision services.
Comprehensive Financial Management
For most clients, Moneta’s services will begin with a comprehensive financial management plan tailored to the
prospective Moneta client. The planning process is organic and involves a close review of existing financial positions
of each prospective client and an investment plan for each client. However, each client’s situation is unique and, as
a result, financial plans vary in length and scope and in certain instances are foregone in their entirety. Once the
financial plan is mutually agreed upon by the applicable client and the client’s Team, the Team begins to implement
the plan. On an ongoing basis an advisor will review and update portions of the financial plan, meet with the client
and bring attention to any issues deemed worthy of closer review.
In order to fully prepare a financial plan, the Team engages in a series of meetings with the prospective client. In
these meetings, the Team reviews the client’s goals and investment objectives, and formulates a plan that addresses
some or all of the following key issues: 1) Financial Management; 2) Financial Independence; 3) Money
Management; 4) Income Tax Planning; 5) Investment Planning; 6) Risk Management and Insurance Analysis; 7)
Estate Planning; and 8) Business Consulting. Our Teams focus on the specific personal goals articulated by the client.
Each prospective client is expected to provide complete information in all relevant areas. Careful consideration is
given to subjective factors such as a client’s prior investment experience, ability and desire to manage their assets,
risk tolerance and familiarity with various investment vehicles. The goal is to determine the optimum course of action
necessary to realize the client’s short term and long-term objectives. The Teams will then develop and propose an
investment plan that includes an asset allocation model specifically designed to meet the client’s goals. Moneta’s
portfolio allocations typically include a mix of the following: taxable, municipal and government bonds; cash and
cash equivalents (e.g., money markets and certificates of deposit); large cap, mid cap, small cap and international
equities; and a variety of alternative investments.
Investment-Only & Financial Planning
Moneta recommends its full suite of services, as described above, only to those clients whose needs and financial
circumstances warrant such services. In other instances, for those clients who either do not need or desire
comprehensive financial planning services, Moneta offers investment-only services. As part of this service, an advisor
will analyze the client’s current investment portfolio and will, as necessary, make recommendations relative to the
portfolio and its holdings. Those recommendations are based on the client’s stated investment goals, objectives and
risk tolerance. These services generally fall under Discretionary Account Services and Non-Discretionary Account
Services, but can include Held-Away Asset Services.
Similarly, some clients benefit from only receiving financial planning services. As part of this service, a Team analyzes
the client’s financial situation and prepares a financial plan for the client but does not provide specific investment
recommendations or ongoing investment advisory/management services to the client.
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Investment Management
Moneta provides Discretionary Account Services and Non-Discretionary Account Services to clients. These services
are based on the recommendations of individual Teams based on Moneta’s Investment Department’s guidance.
Teams monitor those investments that are subject to our management to ensure conformity with the client’s goals and
objectives. The Teams also rely on Moneta Investment Department as part of providing investment management
services.
Discretionary Investment Management
Moneta Teams can provide discretionary investment management services, where the client delegates full
investment authority to Moneta to determine which securities are to be bought or sold in the client’s portfolio.
Teams managing discretionary accounts have the authority to invest client assets in stocks, bonds, mutual
funds and other investments as deemed appropriate for the individual client. Recommendations will vary
between, and within, Teams based on the client’s particular needs and goals Discretionary clients have the
right to impose reasonable restrictions on Moneta’s authority to purchase certain investments for the
portfolio. Changes to the portfolio investments are made based on, among other factors, changes in
general market conditions, factors affecting the specific investments, or to rebalance the portfolio or
incorporate changes in the client’s circumstances. However, because each client’s portfolio will generally
contain a different mix of investments, and Teams have the ability to trade their clients’ holdings independent
of one another, client orders for the same security will not always be submitted at one time, which can result
in variances to prices received by clients buying or selling the same security. Moneta provides each
discretionary client with periodic reports detailing all investments within the portfolio for the prior reporting
period. From time to time, the Team will rebalance portfolios, remove investments (i) that no longer meet the
client’s goals and objectives, or (ii) to address other changes to the client’s financial situation, and/or to
add or remove investments based on Moneta’s Investment Department’s recommendations.
Non-Discretionary Investment Advice
Moneta Teams can manage client assets on a non-discretionary basis and, as such, each client must
approve each recommendation before a specific trade can be placed. Following the initial implementation,
the Team reviews and monitors the portfolio for adherence to the agreed-upon asset allocation model.
Recommendations will vary between, and within, Teams based on the client’s particular needs and goals.
From time to time, the Team will recommend changes to the underlying investments to rebalance the
portfolio, recommend removing investments that no longer meet the client’s goals and objectives, or to
address other changes to the client’s financial situation, and/or to add or remove investments based on
Moneta’s Investment Department’s recommendations.
Held-Away Assets Services
Moneta Teams can provide investment advice in connection with assets not held in the custody of the
qualified custodian(s) recommended by Moneta. Certain of these assets, subject to client authorization and
as outlined in the engagement agreement, are also subject to discretionary and non-discretionary
management.
Discretionary and Non-Discretionary Services Using Institutional Intelligent Portfolios
Some Moneta client accounts are managed utilizing the Schwab Institutional Intelligent Portfolio platform.
For additional information and disclosures on the Institutional Intelligent Portfolio platform, please see Other
Information – Institutional Intelligent Portfolios.
Bill Pay, Bookkeeping & Other Concierge Services
For clients who desire bill payment, bookkeeping, or other concierge services, a Moneta Team can provide such
services itself or through Moneta’s centralized resources. Fees for these services are established on a client-by-client
basis and can be structured as hourly or flat fees.
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Institutional Client Services, including Retirement/Pension Plan Services
Institutional Clients (Non-Retirement Services)
Moneta provides Discretionary Account Services, Non-Discretionary Account Services and Held-Away Asset
Services (as described above) to institutional clients. Moneta also provides certain consulting services (a subset of
Moneta’s Financial Planning, Family Office and Consulting Services) to institutional clients.
Institutional Client Services, including Retirement/Pension Plan Services
Moneta provides fiduciary management and investment advisory services, and non-fiduciary education and
consulting services to a variety of retirement plans, pensions and profit-sharing clients, including, but not limited to,
the following: 401(k), 403(b), 457(b) and 409(a) plans; defined benefit plans; balance forward plans; and profit-
sharing plans. Moneta is engaged by plan fiduciaries to define the investment options available to the plan as a
whole, the menu of options available to the individual plan participants, or to select plan investments. When we
provide investment advice to you regarding your retirement plan account or individual retirement account, we are
fiduciaries within the meaning of Title 1 of the Employment Retirement Income Security Act (“ERISA”) and/or the
Internal Revenue Code, as applicable, which are laws governing retirement accounts.
More specifically, Moneta provides the following services involving retirement plans:
Non-Discretionary Retirement Consulting
Moneta offers non-discretionary investment advisory services to qualified retirement plans under Section
3(21) of ERISA, or to non-qualified retirement plans under a non-discretionary engagement. As a Section
3(21) investment advisor or non-discretionary advisor, Moneta’s typical service offering includes consulting
with and advising the plan fiduciaries on the development of an Investment Policy Statement designed to
reflect the investment objectives, policies, constraints and risk tolerance of the plan. Moneta is responsible
for making investment recommendations to the plans regarding the fund options made available to plan
participants. The plan fiduciaries are ultimately required to exercise their discretion to act upon the
investment options recommended by Moneta.
Discretionary Retirement Management
Moneta offers full discretionary investment management services to qualified retirement plan clients under
Section 3(38) of ERISA. As a Section 3(38) ERISA investment manager, Moneta deploys a distinct and
customizable Investment Policy Statement which is subsequently approved by the plan fiduciaries. As the
discretionary investment manager, Moneta is solely responsible for determining the appropriate investment
options available to plan participants and/or the plan, as applicable. Moneta works with the plan’s third-
party administrator and qualified custodian to ensure the selected investment options are available within
the plan. Moneta is responsible for the ongoing monitoring of investment options and implementing changes
as necessary. Plan fiduciaries are given notice of changes to existing allocations and/or menu choices;
Moneta implements those changes as promptly as practicable in coordination with the plan’s third-party
administrator and plan custodian. Consent of the plan for investment option changes is not required.
Collective Investment/Retirement Advocate Funds Sub-Advisor
Moneta acts as the sub-advisor for several Retirement Advocate Funds (“RAFs”). The Matrix Trust Company
is the Trustee and custodian of the RAFs and provides the general administration. Matrix Trust Company
engages the advisory services of Moneta to provide asset allocation targets, fund recommendations, and
occasionally, direction to rebalance outside of the quarterly regimen. Currently, the availability of the RAFs
is limited to Moneta’s institutional 401(k) and retirement planning clients. Moneta uses a proprietary
investment allocation methodology to manage the RAFs’ assets. The RAFs have five model strategies:
Conservative, Moderately Conservative, Moderate, Moderately Aggressive and Aggressive. Each model
strategy employs a unique portfolio allocation that is assessed against an appropriate performance
benchmark chosen by the Investments Department. Plan participants select the model strategy best suited
to their individual investment goals and objectives. Moneta does not receive fees for its sub-advisory
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services to the RAFs but does receive customary advisory fees from plans (or participants, as applicable)
for its advisory/management services to the plan. However, these fees are independent of any plan’s use
of the RAFs.
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Item 5: Fees and Compensation
Methods of Compensation
Individuals, Retail & Family Office Service Clients
Fees are set forth in each client’s engagement agreement and are shown annualized unless otherwise specifically
provided. Fees are structured to usually include one or more of the following components: (1) an annual flat/fixed
fee basis, which can be for financial planning or for managing assets, (2) hourly (for certain services rendered,
including financial planning) and (3) based on the aggregate market value of the client accounts advised on by
Moneta. Variable fees based on the aggregate market value of the client accounts generally range from 20 to 100
basis points (1 basis point = 1/100th of 1% or .01%). Fees for any service are negotiated on an individual, client-
by-client basis and can include fee waivers at times. Annual asset-based fees can at times exceed this range.
Different clients will have different fee schedules as a result of differing client needs and services. Clients with
questions regarding Moneta’s fees or what assets or accounts are subject to billing should contact their Advisor
specifically or Moneta Team generally.
Clients will be billed on a quarterly basis in advance or in arrears, depending on the negotiated client preference,
account structuring and Moneta requirements. Fees shall be pro-rated for any period less than a full calendar
quarter. For such periods, the fees are billed and amounts owed are based on the market value of the portfolio on
the last business day in which the Services were provided. Where appropriate, Moneta will rely on the valuation
and other relevant information provided by third-party asset managers, brokers, or custodians. For private fund
investments and other investments, Moneta will rely on information from the relevant custodian data feeds, but can
at times rely on information provided by the issuer or their agent if such information is not available from the custodian.
Fees are generally deducted from client-designated accounts, although clients can choose to be invoiced and pay
fees separately. If a client has insufficient cash within their account to cover Moneta’s fees, Moneta will, under limited
circumstances, create sufficient cash for its fees by liquidating certain investments, subject to any restrictions imposed
by the applicable client.
Clients can choose to use margin in their account(s), whether to withdraw funds from the account, or to purchase
additional securities. The use of margin will usually amend or replace existing Fee Schedules in client advisory
agreements. In circumstances where margin is utilized as a tool within the client’s portfolio, Moneta will consider the
total market value of the assets in a client’s account regardless of the margin balance. This means that if a client
chooses to use margin to purchase securities, the total value of the account, including those margin securities, will be
considered when determining the advisory fee payable by the Client.
Therefore, the use of margin usually raises the advisory fee, as further described below.
The corresponding increase in advisory fee as a result of margin creates a conflict of interest for Moneta. The more
a client borrows on margin to purchase securities, the higher the Moneta advisory fee will be. If a client chooses to
make a withdrawal of cash on margin from the account, the total market value of the assets in the account remains
unchanged. If a client utilizes margin, margin fees and costs (in the account where margin is used) can vary when
comparing custodial account statements to Moneta statements. The variance can occur because of transactions
placed in the client account that have not yet settled, and related accounting variances, such as mechanisms for
including accrued interest in account statements or timing of reporting.
Moneta seeks to mitigate this conflict by executing a margin loan for a client only when specifically requested by
the client and when using margin would be beneficial for the client’s overall circumstances. Moneta will also mitigate
the conflict of interest by conducting surveillance on accounts where clients have elected to use margin. The client
can terminate the advisory relationship by written notice provided in accordance with the client’s engagement
agreement. If the client’s advisory relationship is terminated, any fees for services not yet provided will be refunded
to the client, as outlined in the engagement agreement. We encourage clients to discuss the use of margin with their
Moneta Team member and seek advice on whether there are alternatives to using margin, particularly on a long-
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term basis. We also encourage clients to understand the additional risks associated with using margin and discuss
those risks with their Moneta Team prior to electing to use margin, as well as additional fees such as interest fees.
Institutional Clients
Fees are set forth in each client’s engagement agreement and are shown annualized unless otherwise specifically
provided. Fees generally follow the same approach as outlined above (see fee disclosure for Individuals, Retail &
Family Office Service Clients). Different clients will have different fee schedules as a result of differing client needs
and services.
Fees are generally deducted from client-designated accounts, although clients can choose to be invoiced and pay
fees separately. If a client has insufficient cash within their account to cover Moneta’s fees, Moneta will, under limited
circumstances, create sufficient cash for its fees by liquidating certain investments, subject to any restrictions imposed
by the applicable client. For institutional clients that are retirement plan clients, fees are typically deducted by the
client’s third-party administrator.
Clients can terminate the advisory relationship by written notice provided in accordance with the client’s engagement
agreement. Any fees received for services not yet provided will be refunded to the client. Please see above for
additional information on the use of margin.
Other Fees and Costs to Clients
Other Fees and Costs to Clients – General
Individual, Retail & Family Office client and institutional clients will typically bear expenses in connection with account
transactions and investment activities, including brokerage costs and securities transaction fees. Please see Item 12
for a more detailed discussion of brokerage expenses and practices. Investment companies (mutual funds,
exchange-traded funds, etc.) in which a client’s assets are invested charge additional management fees and other
expenses, as described in each fund’s prospectus. In addition, if a client engages a third-party investment adviser to
manage the client’s account(s), the client will pay the fees and expenses set forth in the client’s agreement with the
third-party. Should a client engage an insurance broker, upon their Moneta Advisor’s recommendation or otherwise,
that insurance agent will typically receive compensation for any products purchased by the client through that broker.
Neither Moneta nor any of its personnel receives any compensation in connection with the sale of insurance
products.
Other Fees and Costs to Clients – Mutual Fund Share Class Considerations
When aligned with a client’s objectives and profile, Moneta recommends mutual fund investments. It is Moneta’s
practice to recommend to clients the lowest share class available to Moneta clients through the qualified custodian(s)
recommended by Moneta (Fidelity and Schwab). As client accounts are held with one of those two qualified
custodians, in practice this means that Moneta will recommend the lowest share class available to Moneta clients
through the qualified custodian where the client’s account(s) are managed. Lowest share class available means the
share class with the lowest possible fees and expenses, where possible, taking into account other share class
features. Moneta’s Investments Department works with qualified custodians and mutual fund issuers to gain Moneta
clients access to the lowest cost share class available, though it is possible lower cost share classes may be available
through other qualified custodians beyond the ones recommended by Moneta. In addition to the analysis regarding
the lowest share class available through the relevant custodian, Moneta’s Teams also take into account an individual
client’s financial plan and client profile before recommending a specific share class.
The above considerations necessarily cannot apply to Held Away Assets, including but not limited to 401(k) and
529 Plan holdings.
Other Fees and Costs to Clients - Insurance Compensation and Commissions
Certain Partners previously sold insurance products, however, as of 2021 no Moneta personnel engage in the sale
of insurance. Any residual compensation received by Moneta on its own behalf or on behalf of any Partners from
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prior insurance sales are directed to a 501(c)(3) organization so that Moneta does not retain any insurance related
compensation. In these instances, Moneta works with outside insurance producers to redirect or terminate the
compensation. This practice was put into place to ensure that the policy is associated with a licensed insurance
agent and to eliminate Moneta’s and its personnel’s receipt of all residual trail commissions in their entirety.
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Item 6: Performance-Based Fees and Side-by-Side Management
Moneta does not receive any performance-based fees.
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Item 7: Types of Clients
Moneta provides services to a wide array of clients; however, Moneta generally categorizes its clients into two
broad categories: (i) Individual, Retail & Family Office Clients, and (ii) Institutional Clients. Moneta’s Individual, Retail
& Family Office Clients receive services through the Family CFO Moneta branding. In any event, Individual, Retail
& Family Office Clients consist primarily of high-net-worth individuals, families, trusts and estates. Moneta’s
Institutional Clients consist of 401(k) and other pension plans and profit-sharing plans, foundations, endowments
and other charitable (i.e., not-for-profit) organizations.
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Item 8: Methods of Analysis, Investment Strategies and
Aspects Relative to the Risk of Loss
INVESTMENT POLICY STATEMENT
The following is intended to serve as Moneta’s standard Investment Policy Statement (“IPS”) and is intended to
describe Moneta’s investment philosophy, our methods of analysis, investment strategies and aspects relative to the
risk of loss associated with investing. Moneta’s IPS is subject to change in accordance with the “IPS Amendment
Process” set forth below.
Purpose of Investment Policy Statement
Among other things, this IPS is intended to assist you in effectively supervising, monitoring and evaluating your
investment portfolio by:
• Stating in writing our investment philosophy and how we will apply that philosophy to take into
consideration your attitudes, expectations, objectives and guidelines for the investment of your assets;
• Encouraging effective communications between you and all parties involved with the investment
management decisions;
• Establishing formal criteria to select, monitor, evaluate and compare the performance results achieved by
each investment option on a regular basis; and
• Requiring compliance with applicable fiduciary requirements, and with all applicable laws, rules and
regulations from various local, state, federal and international political entities that may affect you.
If any portion of this IPS conflicts with anything in your engagement agreement with Moneta (the "Agreement"), or
any financial plan developed for you by Moneta, the terms of the Agreement or financial plan, as applicable, shall
govern. Further, if any term or condition of this IPS conflicts with any of your trust or other estate documents, such
documents shall control as long as such term or condition is consistent with the law.
Investment Objectives, Risk and Performance
General Objectives.
The investment allocations developed between you and your Team will be based on various considerations and
are expected to offer the opportunity to diversify your portfolio in a manner consistent with your investment objectives
and risk tolerance. In light of these considerations, the objective of your portfolio will be established between you
and your Team, and will be updated from time to time. These objectives will be based on your stated investment time
horizon and are intended to align with your investment objectives and risk tolerance.
Risk Tolerance.
You recognize that some risk must be assumed to achieve your investment objectives. In establishing
recommendations for investments based on your risk tolerance, the ability to withstand short and intermediate term
fluctuations in market value will be considered and, in particular, what level of interim fluctuations in the market you
may be able to tolerate.
Performance Expectations.
Rates of return achieved will be in large part dictated by your investment objectives, risk tolerance, investment time
horizon and, ultimately, your asset allocation mix. Projections of investment performance prepared by Moneta
assume certain long-term rates of return and will be displayed net of any management fees, or both net-and-gross
returns will be shown with equal prominence. Please see the disclosures on the individual report for specific disclosure
and clarity. For additional information on the specific asset categories comprising this methodology, you may contact
your Team and inquire further. Notwithstanding, market performance varies and no guarantees or assurances can
or will be made regarding the likelihood that anticipated returns will be realized and, furthermore, actual
performance results are based on circumstances beyond Moneta’s control. Your investments will be benchmarked
against various indices corresponding to particular peer groups. The “Investment Selection and Monitoring Process”
section contained herein provides a further discussion of the benchmarks and peer groups utilized by Moneta.
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Economic Considerations.
Monitoring of current and anticipated economic cycles and macroeconomic changes occurs to analyze and
attempt to better understand the growth and decline of markets and sectors. Moneta believes successful investment
performance is primarily a function of proper asset allocation rather than market timing or specific investment
selection. Macroeconomic factors such as money supply, interest rate environment, inflation forecasts and the overall
political environment are also analyzed to help measure economic conditions. This analysis is part of the due
diligence on investments that Moneta may recommend, as we monitor how specific investments respond to
economic factors.
Income Tax Considerations.
Income tax considerations are an important part of any investment plan. However, it is essential to understand
investment returns are integral to long-range financial planning. Income tax considerations should not be the primary
consideration in making investment decisions. Proper tax planning requires a long-term view of tax reduction and
deferral rather than a “quick-fix” at year-end.
Asset Category Guidelines
As noted above, long-term investment performance, in large part, is primarily a function of asset category mix.
Historically, while interest-generating investments, such as bonds, have the advantage of relative stability of principal
preservation, they provide little opportunity for real long-term capital growth due to their susceptibility to inflation and
interest rate risk. On the other hand, equity investments, such as individual common stock positions, have a
significantly higher expected return along with the disadvantage of greater risk and year-by-year variability of
returns.
Moneta views risk and rewards broadly by asset category (i.e. Fixed Income, Equities and Alternative Investments).
Moneta’s investment philosophy with respect to each broadly defined asset category is as follows:
Fixed Income.
The role of fixed income is to provide ongoing liquidity for income needs and to create equity market risk mitigation.
In general, Moneta’s investment philosophy when it comes to recommending Fixed Income is as follows:
• Hold a diversified portfolio of high-quality individual bonds, bond funds, and/or CDs to maintain control
and transparency of holdings at minimal cost
First priority is quality, second priority is yield
• Securities are chosen with the intent of holding to maturity
•
Equities.
The role of core global growth equities is to provide total return to the overall portfolio. In general, Moneta’s
investment philosophy when it comes to recommending investments in Equities is as follows:
• Core equities provide equity market risk premium and capital appreciation
• Produce dividend income
• Minimize cost/expenses
• Control capital gains exposure for income tax purposes
Alternative Investments.
An allocation to alternative investments may be appropriate for some investors. An investment may be considered
an alternative based on the strategy it pursues (i.e., hedge funds) or the structure of the investment itself (private
capital). For example, a real estate investment trust is a pass-through vehicle that may be listed on a public exchange.
A limited partnership typically has limited liquidity and can be used to invest in less liquid assets. Moneta’s investment
philosophy when it comes to recommending investments in Alternative Investments is as follows:
Focus on low leverage
Focus on active management
•
•
• Control manager risk
• Attempt to improve the portfolio through either diversification or the opportunity for increased returns
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Investment Selection and Monitoring Process
This section outlines the steps Moneta takes to identify and monitor the funds and investments on which it advises. In
providing investment advice to clients, Moneta currently conducts most of the research and analysis on mutual funds,
ETFs, stocks, bonds and other securities, along with investment managers and fund companies. However, Moneta
uses a third-party investment consultant to augment due diligence on alternative investments as well as private (non-
public) investment opportunities. The Moneta Investment Department uses this broad data to form guidance on
managers, market research, client model portfolios (e.g., asset allocation models that assist in determining an
appropriate mix of equities, fixed income, and other asset categories), and other expertise as it relates to investments.
This is subject to change based on internal reviews performed by Moneta’s Investment Department. No investment
consultants have been or will be given discretion over any client accounts, nor do they have the ability to make any
recommendations directly to our clients unless the client separately contracts with the third-party investment
consultant. Any alternative investment or private investment recommendations provided by a third-party investment
consultant are subject to review and approval by Moneta’s Investment Department prior to being recommended or
implemented in any client portfolios.
Due Diligence Procedures on Certain Non-Recommended List Holdings.
You may hold assets that are not on Moneta’s Recommended List. For a variety of reasons (e.g., low-cost basis),
Moneta may recommend that such investments be retained by you, or you may wish to retain such assets. All holdings
that are not on Moneta’s Recommended List but that are subject to Moneta’s fee billing calculation will be subject
to alternative due diligence procedures. In determining whether an investment remains appropriate for you, your
advisor will analyze various factors including quantitative aspects of the investment, your investment objectives and
risk tolerances, potential tax implications associated with liquidating/purchasing/retaining a particular position,
whether other Recommended List options may be available to you as alternatives, and any instructions (or restrictions)
you give relative to such holdings.
Moneta Monitoring of Investments.
We will at least annually review your investments subject to our oversight to determine the continued prudence of
each such investment/fund’s inclusion within your portfolio. The determination of whether to retain, purchase or
liquidate any security is yours to make; however, if you have granted Moneta discretionary oversight over your
account, Moneta will act on your behalf to make these types of determinations (for more information see Item 16
herein). Performance benchmarks have been established for asset categories and segments for reporting purposes.
Performance of an asset category or segment will be evaluated in terms of an appropriate market index and the
relevant peer group (e.g., the large-cap growth mutual fund universe corresponding to the recommended large-
cap growth mutual fund). You may obtain a list of Moneta’s currently applicable asset segment benchmarks from
your Team upon request.
Client Monitoring of Investments.
1.
Investment Portfolio. You acknowledge fluctuating rates of return characterize the securities market,
particularly during short-term time periods. Recognizing that short-term fluctuations may cause variations in
performance, it is your obligation to evaluate investment performance from a long-term perspective. You
also acknowledge that ongoing review and analysis of your investments is just as important as the due
diligence process. The performance of your investments will be monitored on an ongoing basis. If your
Agreement does not provide Moneta with investment discretion, it is at your direction that investments will be
purchased and sold.
2. Costs and Fees. You acknowledge that you will review with your advisor or independently at least annually
all costs associated with the management of the portfolio, including, but not limited to, the following:
a. Expense ratios of each mutual fund, ETF and other investments that carry a management fee that is
independent of any fees charged by Moneta;
b. Administration fees (i.e. costs associated with the administration of your investment portfolio, including
any transaction costs, custodial fees, trust servicing fees, etc.); and
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c. Moneta fees to ensure that amounts debited or otherwise paid by you are consistent with the terms of
the Agreement.
Criteria for Addition and Removal from Recommended, Watch and Sell Lists
Overall Philosophy.
Moneta evaluates decisions on whether to remove or add a fund/investment to Moneta’s Recommended, Watch
or Sell Lists on a case-by-case basis. Decisions will be based on the totality of the circumstances, which will vary
depending on the various factors that may exist at the time of the determination. Typically, if a fund/investment is
removed from the Recommended List it will, prior to being included on the Sell List, be moved to the Watch List.
However, as described more fully below, if deemed appropriate under the circumstances, a fund/investment may
be moved directly from the Recommended List to the Sell List.
Recommended List.
1. Addition. When evaluating a potential new fund, Moneta focuses on the fund’s fee structure, the fund
manager’s tenure, and past successes, among other criteria, as a basis for its decision. Moneta may utilize
third-party investment consultants for additional evaluation of some asset types.
2. Removal. If Moneta’s Investment Department through the Manager Due Diligence Committee determines
that a fund should be removed from the Recommended List, Moneta may, in its sole discretion and prior to
such removal, request a meeting with senior personnel at the fund or investment manager.
3. Future Inclusion. Following a fund or investment’s removal from the Recommended List, if the Moneta
Investment Department determines, in its sole discretion, that such fund or investment meets Moneta’s
Recommended List criteria, the Moneta Investment Department may seek the approval of the Manager Due
Diligence Committee to add such fund or investment back to the Recommended List.
Watch List.
Placement on Moneta’s Watch List is meant to convey Moneta’s increased level of concern about a particular issue
or event applicable, or potentially applicable, to the investment or fund. Moneta may move a fund or investment to
the Watch List if it determines, in its sole discretion after contemplating information provided by Moneta’s third-party
investment consultant and through its own research efforts, that movement of the investment or fund to the Watch List
is warranted. A fund may be moved to the Watch List for a variety of reasons, which may include (but are not limited
to) the following:
• Significant style drift or deviation from stated investment process.
•
Fund manager underperformance over at least one market cycle, especially when attributable to poor
security selection.
Investment results that consistently deviate from the expected level for the strategy.
• Major changes to firm ownership structure and/or compensation practices.
•
• Holdings turnover consistently exceeding the expected level for the strategy.
• Any other factor deemed to be of concern by the Moneta Investment Department.
If placed on the Watch List, Moneta will typically monitor and evaluate the investment to determine whether the fund
or investment should: (i) regain Recommended List status, (ii) have its Watch List status extended, or (iii) be moved to
the Sell List. The length of time given to the fund or investment to stay on the Watch List will vary depending on the
facts and circumstances that caused it to be moved to the Watch List initially as well as other considerations.
Sell List.
1. Criteria. From time-to-time, Moneta will determine that a fund or investment needs to be placed on its Sell
List. As noted above, there are some circumstances where a fund will move directly from the Recommended
List to the Sell List. Most often, this is due to a major, unforeseeable event. Criteria for moving a fund or
investment directly to the Sell List may include, but is not limited to, the following:
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• Major change to the fund’s management team or strategy;
• Event impacting the fund or investment; or
• Decision by the fund or investment manager contrary to the best interests of investors.
2. Portfolio Impact. If a fund or investment is added to the Sell List and such investment/fund is part of your
portfolio, we will analyze your portfolio and this change to determine whether liquidation and reinvestment
into other positions is appropriate immediately or over a period of time.
IPS Amendment Process
You should review their investment plan annually and, as necessary, discuss any modifications you require with your
advisor. You are to advise Moneta promptly upon the occurrence of any significant change to your financial
condition which may impact your financial circumstances, investment objectives or risk tolerance. This IPS can be
amended or modified on a case-by-case basis upon the mutual agreement of the parties in writing, or written notice
from Moneta, subject to your reasonable restrictions.
Risk Analysis
Moneta makes a number of assumptions when formulating the asset allocations for its clients. These assumptions
involve a high degree of speculation and, as a result, your actual returns will often be more or less than anticipated.
While Moneta recommends a variety of investment securities, our primary recommendations include mutual funds,
ETFs, international equity funds, fixed income securities and alternative investments. All Moneta investment
recommendations are subject to general market risk, namely, that the value of those investments will decline because
of downturns in the general securities markets. Below is a summary of potential material risks for each significant
Moneta investment strategy and/or the particular types of investments used to manage client portfolios. All investing
involves the risk of loss that clients should be prepared to bear, including the risk that the entire amount invested will
be lost.
General Economic and Market Conditions.
The value of investments held in a client’s portfolio may fall or fail to rise over extended periods of time for a variety
of reasons, including general economic and market conditions, changing market perceptions (including perceptions
about monetary policy, interest rates, or the risk of default), national and international political circumstances
(including wars and government intervention in financial markets), and factors related to a specific industry, issuer or
sector. These factors may affect the level of volatility of security prices and the liquidity and value of investments held
by a client’s portfolio.
Management Risk.
Investing in securities exposes the Client to risks surrounding the management of any investment or company. Such
risk can be financial, ethical, or other forms of liability that can impact a company or investment if the individual(s)
who manage the company or investment are ineffective, detrimental, or volatile. Moneta’s evaluation of any asset,
individual fund or security, or class of assets, attempts to assess the attractiveness, growth prospects and quality of
management that may exist within the asset, security, or class of assets. Moneta’s evaluation could prove to be
incorrect, and there is no guarantee that the securities or investment strategies recommended or used by Moneta to
manage client accounts will address management risk as anticipated.
Interest Rate Risk.
Fluctuations in interest rates cause investment prices to fluctuate. For example, when interest rates rise, yields on
existing bonds become less attractive, causing their market values to decline.
Inflation Risk.
Inflation reduces the buying power of a dollar, and could cause uncertainty among individual investors, possibly
resulting in corporations backing away from projects which could further reduce the value of corporate equities.
Regulatory Risk.
Legislative, regulatory, and/or judicial changes that impact businesses can drastically change entire industries.
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Trading on Margin.
In a cash account, the risk is limited to the amount of money that has been invested. In a margin account, risk includes
the amount of money invested plus the amount that has been loaned. As market conditions fluctuate, the value of
marginable securities will also fluctuate, causing a change in the overall account balance and debt ratio. As a result,
if the value of the securities held in a margin account depreciates, you will be required to deposit additional cash or
make full payment of the margin loan to bring the account back up to maintenance levels. If you cannot comply with
such a margin call, you may be sold out or bought in by the brokerage firm.
Allocation Risk.
Although Moneta typically seeks to allocate a client’s assets among different asset categories and strategies to limit
risk exposure, a client’s portfolio could still at times have significant exposure to an asset category or strategy that
performs poorly relative to other asset categories or strategies. To the extent a client’s portfolio is invested in asset
categories or strategies that underperform the general stock market, the portfolio will likely underperform relative to
a portfolio invested primarily in the general stock market.
Investment Companies.
Careful consideration should be given to the investment objectives, risks, charges and expenses associated with an
investment in investment companies, including mutual funds and ETFs, before investing. Client accounts invested in
investment companies will indirectly bear the fees and expenses payable directly to the investment company.
Therefore, the client will incur fees associated with the management of the company, resulting in an increase in fees
payable by the investor. Investments in investment companies are subject to the same risks as the underlying securities
(including those described below) in addition to management risk. Investment company returns fluctuate and are
subject to market volatility. In addition, the value of a client’s investment in an investment company will depend on
the skill of the investment company’s adviser, and will be subject to risks arising from the investment practices of the
investment company. ETFs are subject to additional risks, including the risk that the market price of the shares of the
ETF are above or below its net asset value.
Equity Investments.
• Common Stocks. The value of a company’s common stock generally increases or decreases in value based
on factors directly relating to that company, such as demand for the company’s products or decisions by
management. The value of a company’s common stock is also affected by other factors not directly affecting
the company, such as general industry or market conditions.
Growth Stocks. The stocks of companies believed to be fast-growing can trade at a higher multiple
of earnings-per-share than other stocks. Although Moneta does not project any single company’s
growth potential or valuation, the Investment Department uses internal and external research
sources to evaluate the holdings of investment companies’ securities that are focused on growth
and growing companies, in an effort to identify valuable exposure to growth stocks. Moneta’s
evaluation could prove to be incorrect, and there is no guarantee that the growth-focused
securities or investment strategies recommended or used by Moneta to manage client accounts
will be profitable. Growth stocks may fluctuate in value more than other investments in reaction to
changing market conditions.
Value Stocks. Companies that are believed to be undervalued may be subject to special risks or
may have suffered adverse developments that have caused their stocks to fall out of favor. If
Moneta’s perception of a company’s prospects is wrong, or if other investors do not agree that a
company’s stock is undervalued, the value of the stock may fall or not perform as expected.
•
Preferred Stocks. Market prices of preferred stocks are generally subject to changes in interest rates and
are more sensitive to changes in an issuer’s creditworthiness than are prices of debt securities. Unlike interest
payments on debt securities, dividend payments on preferred stock generally must be declared by the
issuer’s board of directors. An issuer’s board of directors is typically under no obligation to pay a dividend
(even if dividends have accrued) and may suspend the payment of dividends at any time. Preferred stock
shareholders may suffer a substantial loss in value if dividends are not paid.
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• Small- and Mid-Cap Companies. Stocks of small- and mid-cap companies are historically more volatile
than stocks of larger companies. Small- and mid-cap companies in many cases lack the managerial,
financial or other resources necessary to implement their business plans or succeed in the face of
competition. Many of these companies are young and have a limited track record. Thus, small- and mid-
cap companies are more vulnerable to adverse business or market developments than larger companies.
Their stock generally also trades less frequently and in more limited volume than those of larger companies,
which may make it difficult to sell a small- or mid-cap stock on favorable terms.
Fixed Income Investments.
• Credit Risk. The issuer of a fixed-income security may be unable or unwilling to make interest and/or
principal payments when due. Generally, the lower the credit rating of a security, the greater the risk that
the issuer will default on its obligation. If this occurs, or is perceived as likely to occur, the value of the fixed-
income security may fall significantly.
•
Issuer Risk. The value of a fixed-income security will fluctuate due to a number of factors relating to the issuer
or its industry or economic sector. This risk is heightened for lower rated fixed-income securities.
•
Interest Rate Risk. As nominal interest rates rise, the value of fixed income securities is likely to decrease. A
nominal interest rate is the sum of real interest rates and an expected inflation rate.
• Municipal Securities Risk. The value of a municipal security will fluctuate over time and can be affected by
adverse political, legislative and tax law changes, as well as by financial developments that affect the
municipal issuers. Liquidity in the municipal bond market (the ability to buy and sell bonds readily) is subject
to change based on a variety of factors, including, but not limited to, overall economic conditions and credit
tightening. During times of reduced market liquidity, a client’s portfolio or an investment company may not
be able to sell bonds readily at prices reflecting the values at which the bonds are carried. In addition, in
order to be tax-exempt, municipal securities must meet certain legal requirements. Failure to meet such
requirements could result in either the interest received or distributed to clients being deemed taxable.
Changes or proposed changes in federal tax laws may also cause the prices of municipal securities to
fluctuate (up or down).
• Government Securities Risk. Securities of U.S. government sponsored entities, such as Freddie Mac or
Fannie Mae, are neither issued nor guaranteed by the U.S. government. It is possible that the U.S.
government would not provide financial support to its agencies or instrumentalities if it is not required to do
so by law. If a U.S. government agency or instrumentality in which a client’s portfolio or investment company
invests defaults and the U.S. government does not stand behind the obligation, the value and yield of the
security could fall.
Foreign Securities.
Moneta often recommends that a portion of the client’s portfolio be invested in foreign securities, typically through
investment companies that invest primarily in foreign securities, rather than single foreign equity security. Investment
in foreign securities involves special risks. Foreign issuers and markets are in many cases not subject to the same
degree of regulation and accounting discipline as U.S. issuers and markets. In addition to credit and market risk,
investments in foreign securities involve sovereign risk, which includes fluctuations in foreign exchange rates, future
political and economic developments, and the possible imposition of exchange controls or other foreign
governmental laws or restrictions. In addition, with respect to certain countries, there is the possibility of expropriation
of assets, confiscatory taxation, political or social instability or diplomatic developments that could adversely affect
investments in those countries. There is often less publicly-available information about a foreign company than about
a U.S. company. Securities of foreign companies can be less liquid and their prices more volatile than securities of
comparable U.S. companies. Dividend and interest income from foreign securities will generally be subject to
withholding taxes by the country in which the issuer is located and the client (or investment company) should
anticipate difficulties in attempting to recover any such funds. These risks can be greater in less developed countries,
which are sometimes referred to as “emerging markets.”
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Alternative Investments.
Alternative investments (including but not limited to hedge funds, certain private funds (such as private debt, private
credit, and private real estate), opportunistic funds, and other real estate-related investments) present unique risks,
including decreased liquidity and transparency while increasing complexity. In addition, to the extent that the
alternative investment includes the use of commodities (or commodity-based derivatives), the investment return will
also vary as a result of fluctuations in the demand and supply of the underlying commodities. If Moneta makes a
recommendation on any alternative investments, the risks will be discussed with you and the recommendation will
be aligned with your suitability and objectives.
Alternative investments and investment companies often use derivative instruments (such as options, futures, and
swaps) to a significant extent. The use of derivative instruments involves multiple risks, including counterparty risk (i.e.,
the risk that the institution on the other side of the trade will default), as well as the risk that the instrument will not work
as intended due to unanticipated developments in market conditions.
Third Party Vendors.
Third-party vendors engaged by you may be responsible for a variety of services, from insurance sales to tax
preparation. In any case, the specific engagement and services provided will need to be determined on a case-by-
case basis. In many cases, however, Moneta is able to provide reference to clients for particular kinds of service
providers or vendors, but it shall be your responsibility, and at your discretion, to engage and monitor any such party.
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Item 9: Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding legal, disciplinary, or financial
events that would be material to your evaluation of us or the integrity of our management. We have no reportable
disciplinary history information applicable to this item.
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Item 10: Other Financial and Industry Activities and Affiliations
Material Business Activities and Affiliations
Moneta and/or one or more Partners have the following material business activities and/or affiliations:
Argent Capital Management, LLC
When appropriate, a Team may recommend individual equity management services of Argent Capital
Management, LLC (“Argent”), a registered investment adviser. Any client that engages Argent is subject to Argent’s
management fees, as described in the client’s management contract with Argent. Moneta retains supervisory
responsibility over the assets allocated to Argent to the extent recommended by Moneta and, as such, Moneta may
receive customary advisory fees from the client for supervising such assets except as is otherwise negotiated by the
client and Moneta on a case-by-case basis (see Item 5 herein). Steven Finerty and Logan Finerty are investment
advisor representatives of Moneta and owners of Argent. As such, these individuals receive a pro-rata portion of
any equity distributions made by Argent to its owners.
Other Registered Investment Advisers
When appropriate, a Team may recommend individual equity management services of other registered investment
advisers (e.g. Parametric Portfolio Associates, LLC (“Parametric”), Vanguard Advisers, Inc.) to oversee certain aspects
of an advisory account. When a Team engages a sub-adviser for part or all of a client’s portfolio, the client is
required to sign an agreement with Moneta and the third-party adviser.
Moneta Trust
Moneta Trust is a corporation domiciled in Kansas and is a wholly owned subsidiary of Moneta Holding Corp.,
which itself is a wholly owned subsidiary of Moneta Group, LLC. Moneta Trust is chartered pursuant to Kansas
statutes as a non-depository retail trust company and regulated by the Kansas Office of State Bank Commissioner.
Moneta Trust was created to provide trust administrative services for Moneta clients whose financial, family, or
business needs require the services of a professional fiduciary and trust company. Specific services provided by
Moneta Trust include: (1) corporate trustee services for personal trusts or certain retirement plan accounts, (2)
corporate trustee for life insurance trusts, and (3) trustee services for charitable trust accounts. Moneta Trust’s services
include the safekeeping of all trust assets, held via segregated trust accounts at qualified third-party custodians
identifying Moneta Trust as trustee. Generally, assets are not held in the name of or directly by Moneta Trust unless
the needs of the client dictate such an arrangement. Certain Moneta employees perform work related to Moneta
Trust in addition to their Moneta responsibilities. Additionally, Moneta and Moneta Trust have entered into an
agreement that delegates the performance of investment advisory functions to Moneta. Fees and expenses paid by
clients to Moneta Trust are separate from and in addition to the fees charged by Moneta. Members of Moneta
Group, LLC receive a pro rata portion of any distributions made by Moneta Trust to its owners. Because of Moneta’s
affiliation with Moneta Trust, Moneta has a conflict of interest in recommending Moneta Trust to clients. Clients are
not obligated to use the services of Moneta Trust and can establish their trust account at any custodian or trustee of
their own choosing.
Banking Arrangements
In some instances, Moneta refers clients to Enterprise Bank and Trust for custodial services. Moneta currently receives
no compensation for client referrals.
Additional Information about Mitigating Conflicts and Risks
The above describes certain affiliations and business relationships that have the potential to create conflicts of interest
within the context of particular client relationships. The potential conflict in this context is between Moneta and
Partners’ obligations to act in the best interests of clients and Moneta and/or Partners’ interests in receiving revenues
P a g e | 25
from these related service providers or business activities. Moneta takes reasonable steps to ensure that all material
conflicts are fully disclosed to clients. Where applicable, each Partner is required to disclose to clients any other
specific compensation received from a third party in connection with either financial or other advice provided to
clients. Moneta Teams also have the authority to waive all or a portion of any affiliated service provider’s fee. Such
aspects of Moneta’s engagement with a particular client are typically negotiated on a client-by-client basis. Clients
should contact their Team if they have any questions regarding any affiliated service providers.
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Item 11: Code of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics and Personal Trading
Moneta has adopted a Code of Ethics (the “Code”) pursuant to Rule 204A-1 under the Advisers Act. The Code is
based on the fiduciary duty we owe to our clients. In complying with this duty, we require our advisory personnel to
avoid activities or interests that might interfere with making investment decisions that are in the best interests of clients.
This requirement applies even when our advisory personnel are trading for their own personal accounts. For
example, each advisory person serving on a Team is prohibited from trading within a specified time period of a
client trade in the same security, unless the security or transaction is otherwise exempt from the restrictions (e.g., the
Code also requires advisory personnel to report all accounts and securities holdings covered by the Code at the
commencement of their employment and annually thereafter.) In addition, on a quarterly basis, all advisory personnel
are required to report all securities transactions executed during the quarter. Certain securities are exempt from the
requirements of the Code, including: mutual funds, money market funds, money market instruments, and U.S.
Government securities. Moneta will provide a free copy of its Code to any client or prospective client upon request.
Participation in Client Transactions
Personal Trading Activities of Advisory Personnel
Moneta primarily recommends mutual funds, which are exempt from Moneta’s Code. However, from time to time
our advisory persons purchase, sell or hold other securities for their own accounts that are also held, have been or
will be purchased or sold for the accounts of Moneta’s clients. This presents a conflict of interest by creating
opportunities for the advisory person to take advantage of the client by, for example, trading ahead of a substantial
pending client trade. As discussed above, our Code specifically prohibits our advisory personnel from taking
advantage of clients in their personal trading activities. Any person who violates our Code is subject to sanctions
and possible disciplinary actions, which vary depending on the severity of the violation and the person’s record of
compliance.
Subject to the Code, the limitations on advisory person activities, and the foregoing discussion, Moneta and its
advisory persons may purchase or sell securities in which Moneta or its affiliates, officers, directors, employees,
agents, and/or clients have or may acquire direct or indirect positions of interest.
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Item 12: Brokerage Practices
Moneta typically recommends that clients establish a brokerage account with Charles Schwab & Co., Inc.
(“Schwab”) or Fidelity Brokerage Services, LLC (“Fidelity”) to serve as qualified custodian for the client’s assets and
to execute securities transactions. However, clients retain sole authority to select a different custodian. If Moneta is
unable to adequately provide services to a client through the client’s preferred custodian, Moneta has the right to
terminate its relationship with the client pursuant to the terms of Moneta’s engagement agreement or to recommend
a different custodian.
How Moneta Selects Brokers/Custodians
When recommending a custodian that will also provide brokerage services (a “custodian/broker”), Moneta seeks
to recommend custodian/brokers who will hold client assets and execute client transactions on terms that are overall
most advantageous when compared to other available providers. We consider a number of factors in
recommending a custodian/broker for a client, which typically include:
•
combination of transaction execution services along with asset custody services (generally without a
separate fee for custody);
capability to execute, clear and settle trades (buy and sell securities for your account);
capability to facilitate transfers and payments to and from accounts (wire transfers check requests, etc.);
•
•
• breadth of investment products made available and quality of services;
• availability of investment research/tools that assist us in making investment decisions for client accounts;
•
competitiveness of the price of those services (commission rates, margin rates, dealer spreads, etc.);
•
reputation, financial strength, security and stability of the provider;
• access to certain mutual funds and mutual fund share classes that generally require higher initial minimum
investments or are generally available only to institutional investors;
technological capabilities including platform security and ability to maintain confidentiality;
frequency and manner of error resolution;
•
•
• block trading capabilities along with best execution reporting.
•
the provider’s prior service to us and our other clients; and
• availability of other products and services that benefit us, as discussed below.
Custody and Brokerage Costs
Schwab and Fidelity provide both custodian and brokerage services. These custodians/brokers generally do not
charge a separate fee for custody services, but are instead compensated by charging commissions or other fees on
trades that it executes or that settle into your account. Certain trades may not incur commissions or transaction fees.
Schwab can also be compensated by earning interest on the uninvested cash in your account in Schwab’s Cash
Features Program. For some accounts, Schwab or Fidelity, upon mutual agreement with the client, charge a
percentage of the dollar amount of assets in the account in lieu of commissions. In addition to commissions and asset-
based fees, Schwab and Fidelity charge a “trade away” fee for each trade executed by a different broker-dealer
where the securities purchased or funds from the securities sold are deposited (settled) into the client’s
Schwab/Fidelity account. Because of these “trade away” fees, in order to minimize client transaction costs, we have
the client’s custodian/broker execute most trades for the client’s account.
Products and Services Available to Moneta from Custodians/Brokers
Schwab and Fidelity provide Moneta with access to their institutional brokerage services—including trading, custody,
automated trading platforms, reporting and related services—many of which are not typically available to retail
customers. Schwab and Fidelity also make available various support services, which assist Moneta in managing or
administering client accounts. However, certain retail investors may be able to get institutional brokerage services
from Schwab or Fidelity without going through Moneta. These services are available at no charge to Moneta so
long as a certain dollar value of Moneta-client assets is maintained with the applicable custodian/broker. None of
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the products or services described in this Brochure are provided in consideration of brokerage commissions directed
to the custodian/broker. Certain other custodians/brokers in addition to Schwab and Fidelity also provide these
services.
Services that Benefit Clients
Schwab and Fidelity brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Schwab and Fidelity
include some that clients would not otherwise have access to or that would require a significantly higher minimum
initial investment.
Services that Do Not Directly Benefit Clients
Schwab and Fidelity also make available to Moneta other products and services that benefit us but do not directly
benefit clients or client accounts. These products and services assist Moneta in managing and administering client
accounts. They include investment research, both third-party research and research created by the applicable
custodian/broker. Research includes reports and publications on investment companies issued by Morningstar, Inc.
We use this research to service our clients’ accounts, including accounts not maintained at Schwab or Fidelity.
Schwab and Fidelity also make available software and other technology that:
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• provide access to client account data (such as duplicate trade confirmations and account statements);
•
• provide pricing and other market data;
•
facilitate payment of Moneta’s advisory fee from our clients’ accounts; and
• assist with certain back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Moneta
Schwab and Fidelity provide Moneta with other services intended to help us further develop our business. These
services include:
technology, compliance, legal, and business consulting, as well as marketing consulting and support;
recruiting and custodial search consulting.
• educational conferences and events;
•
• publications and conferences on practice management and business succession;
• access to employee benefits providers, human capital consultants, and insurance providers; and
•
Schwab and Fidelity provide some of these services themselves. In other cases, Schwab and Fidelity arrange for
third-party vendors to provide these services to us. Each of Schwab and Fidelity also discount or waive their fees for
some of these services or pay all or a part of a third party’s fees. Schwab and Fidelity also provide us with other
benefits such as occasional business entertainment for our personnel, and agree to pay for certain marketing
expenses. If you did not maintain your account with either custodian, we would likely be required to pay for those
services from our own resources.
Moneta’s Interest in Schwab’s and Fidelity’s Services
The availability of these services from Schwab and Fidelity benefits Moneta because Moneta does not have to
produce or purchase these services separately. Moneta is not required to pay Schwab or Fidelity for these services
because of the volume of Moneta client assets held at Schwab and Fidelity. However, Moneta’s receipt of these
services is not contingent on Moneta committing any specific amount of business to Schwab or Fidelity, including in
trading commissions. While there is no specified dollar amount of Moneta client assets that must be maintained with
Schwab or Fidelity for Moneta to continue to receive these benefits, Moneta could be perceived as having an
incentive to recommend that clients maintain their accounts with Schwab or Fidelity based on our interest in continuing
to receive Schwab’s or Fidelity’s services that benefit our business rather than based on the interests of clients
receiving the best value in custody services and the most favorable execution of client transactions. This is a conflict
of interest. We believe, however, that our recommendation of Schwab or Fidelity as custodian and broker is in the
best interests of our clients. Our belief is primarily supported by the scope, quality, and price of Schwab’s and
Fidelity’s services (based on factors discussed above) and not Schwab’s or Fidelity’s services that benefit only us.
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Best Execution
For accounts custodied at Schwab, Fidelity, or another custodian that also provides brokerage services, we
generally have the client’s custodian/broker execute most trades for the client’s account. Given the general nature
of these arrangements—including: 1) pre-negotiated brokerage costs; 2) operational methodologies that must be
employed to trade accounts custodied with these brokers; and 3) additional trade away charges for trades executed
through a different broker-dealer—it is often infeasible or impracticable for Moneta to trade these accounts with
broker-dealers other than those at which the accounts are maintained. Also, having the client’s custodian/broker
execute most trades is consistent with our duty to seek “best execution” of client trades. Best execution means the
most favorable terms for a transaction based on all relevant factors, including those listed above (see How Moneta
Selects Brokers/Custodians). By using another broker or dealer you may pay lower transaction costs.
For certain discretionary clients, Moneta recommends, or the client will select, a custodian that does not also provide
brokerage services, such as certain banks and trust companies. Moneta is typically authorized to select the broker-
dealer to execute client transactions for accounts held at custodians such as these. In selecting brokers for these
accounts, Moneta seeks to select the broker-dealer that provides the best available price and most favorable
execution. While not required to select the broker or dealer that charges the lowest cost, Moneta typically considers
the services that the broker or dealer can provide and some or all of the factors outlined above (see How Moneta
Selects Brokers/Custodians).
The applicability of specific criteria will vary depending upon the nature of the transaction, the market in which it is
executed, and the extent to which it is possible to select from among multiple broker-dealers capable of effecting
the transaction. While Moneta generally seeks reasonable and competitive commission rates for client transactions,
a client will not necessarily pay the lowest spread or commission available. In Moneta’s experience, neither the
lowest commission rate nor the most expeditious execution necessarily correlates to the best execution for a client.
In certain circumstances, transactions in a specific security may not be accomplished for all accounts or assets
managed by Moneta at the same time or at the same price.
Aggregating Orders
Bond transactions are typically executed on a block basis when practicable. The Moneta Fixed Income Trading
Desk maintains a list of all Moneta clients seeking to purchase bonds, including particulars about the bonds to be
purchased. When bonds satisfying the stated particulars are available, the bonds are typically purchased in blocks
and allocated to interested clients on a first-come, first-served basis.
Moneta performs Advisory Services for various other clients (“Other Accounts”), and Moneta can, in its discretion,
and depending on many factors (such as client risk tolerance, strategy considerations, etc.), aggregate purchases
and sales of securities for the Discretionary Accounts and the Non-Discretionary Accounts with purchases and sales
of securities of the same issuer for the Other Accounts occurring on the same day, as well as for the accounts of the
Moneta’s affiliates. When transactions are so aggregated, the actual prices applicable to the aggregated
transactions shall generally be averaged, and the Discretionary Accounts and the Non-Discretionary Accounts and
the Other Accounts shall be deemed to have purchased or sold their proportionate shares of the securities involved
at the average price so obtained; provided however, that aggregation, purchasing and pricing considerations are
to be determined at the reasonable discretion of Moneta.
Our Teams have the option to bunch orders of various discretionary clients for execution in order to attain lower
commission rates, but are not required to do so; thus, client portfolios are in many cases traded independently of
one another.
Client-Directed Brokerage
As stated herein, client securities transactions generally will be affected through each client’s custodian/broker or
other broker selected by our advisory personnel pursuant to the discretionary brokerage authority given to us by our
clients. However, clients retain ultimate authority to direct us to purchase or sell securities through a particular
brokerage firm even though a more favorable net price and/or execution could be available through a different
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broker-dealer. Where the directed executing broker is not the client’s custodian, the custodian will from time to time
require the client to establish a prime brokerage account before such client-directed brokerage transactions can be
executed.
Brokerage for Client Referrals
Moneta does not enter into client referral agreements in exchange for trading commissions.
Institutional Intelligent Portfolios
Please see Other Information – Institutional Intelligent Portfolios herein for information about brokerage practices for
accounts managed through the Institutional Intelligent Portfolios platform.
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Item 13: Review of Accounts
Frequency and Nature of Periodic Reviews
All client accounts under Moneta’s management are subject to regular monitoring; each portfolio of accounts and
financial plan (as applicable) are reviewed periodically, but no less than annually. These reviews are conducted by
advisors on the client’s Team. Additional client account reviews will occur upon client request, changes in market
conditions, new information about an investment, changes in tax laws, or other pertinent events.
Content and Frequency of Reports Provided to Clients
In general, clients will receive written reports from Moneta at least annually that discuss the performance of the
client’s account(s), the Team’s recommendations for the client, and certain other information. Clients will also receive
quarterly or monthly reports from their custodian that include the value of securities held in the client’s account, as
well as confirmation of all securities transactions in the account during the period. Such reports are generally made
available to Moneta through the client’s custodian. Moneta reviews such reports periodically but is not responsible
for the accuracy or for maintaining copies of such statements for or on behalf of the client.
Additionally, any reports generated by Moneta include data that we believe to be accurate, and use sources
deemed to be reliable. In some instances, manual data entry may be required to assist in reporting all of a client’s
assets or liabilities that are maintained at institutions or custodians that do not directly feed data to Moneta reporting
systems. We strive to provide you with accurate data but are not responsible for independently verifying the
valuations, whether they were provided by the Client or a third-party institution. The data is provided as a best-efforts
and we encourage clients to always refer to the statements sent directly from the institution or custodian that holds
the asset(s) or liability.
Securities Litigation and Class Action Securities Claims
Moneta offers its clients access to a class action monitoring service provided by a third-party service provider for
accounts in the custody of the qualified custodian(s) recommended by Moneta (Fidelity and Schwab). Accounts
held away from Moneta or managed by third party investment managers (Ex. Argent or Parametric) are not eligible
for this service. Moneta currently engages the services of Chicago Clearing Corporation (CCC) for this service. The
service is designed to assist clients in identifying and pursuing potential claims in securities class action settlements.
They collect the applicable documentation, interpret the terms of each settlement, file the appropriate claim, interact
with the administrators, and distribute the award to the individual claimant. CCC charges a contingency fee of 18.5%
of the claim which is subtracted from the award at the time of payment. Moneta does not receive any portion of the
contingency fee. Participation in this class action monitoring service is subject to CCC’s terms and conditions and
usually requires Moneta to provide CCC with client’s holdings and transaction data for the applicable accounts, as
well as additional information to facilitate any payments made by CCC to the client.
Clients have the ability to opt out of this service. If a client opts out, neither CCC nor Moneta will monitor or process
any class action suits from which the Client may be entitled to participate. Clients should carefully review CCC’s
disclosures and consider whether participation is appropriate for their individual circumstances. Clients are eligible
to discontinue participation at any time by notifying Moneta directly.
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Item 14: Client Referrals and Other Compensation
Referrals to Affiliates or Related Parties
Moneta and our advisory personnel refer Moneta clients to a variety of affiliated and non-affiliated service
providers. Generally, neither Moneta nor its personnel receive payments for referrals made to third-parties; any
compensation received from such entities is derived from Moneta’s or a Partner’s ownership interest in such entity as
explained in greater detail in Item 10. One exception is, when new advisory personnel join Moneta, those new
personnel may refer certain of their existing clients (such as those who may not be a good fit for Moneta) to an
advisor that is not affiliated with Moneta and may receive compensation for these referrals. See also Item 5
regarding referrals relative to the cessation of insurance commissions.
Other Referral Arrangements
Moneta does not engage third parties to solicit referral business and does not receive compensation for providing
referrals to third-parties. Certain Moneta advisors receive additional compensation from Moneta for developing
new business.
Benefits from Client Custodians
Moneta receives economic benefits from certain client custodians, typically in the form of support products and
services the custodian makes available to us and other independent investment advisers whose clients maintain their
accounts at the custodian. In addition, Schwab has also agreed to pay for certain products and services for which
we would otherwise have to pay once the value of our clients’ assets in accounts at Schwab reaches a certain size.
You do not pay more for assets maintained at Schwab as a result of these arrangements. However, Moneta benefits
from the arrangement because the cost of these services would otherwise be borne directly by us. You should
consider these conflicts of interest when selecting a custodian. These products and services, how they benefit us, and
the related conflicts of interest are described herein in Item 12. The availability to us of client custodian products and
services is not based on us giving particular investment advice, such as buying particular securities for our clients.
Online Matching Program
Certain Moneta Teams pay a periodic lead generating expense to participate in an online matching program that
seeks to match prospective advisory clients with investment advisers. The lead generating program collects
information from prospective advisory clients and uses it to provide information about multiple advisory firms to
persons who have expressed an interest in utilizing the program’s services. The program also provides the name and
contact information of such persons to the multiple firms that match the criteria expressed by the persons utilizing the
lead generating program’s services. The lead generating expense we pay for being provided with potential leads
varies based on certain factors, including the size of the person’s portfolio, and the fee is payable regardless of
whether any prospect becomes our advisory client.
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Item 15: Custody
Moneta does not maintain physical custody of client assets; rather, all client assets (including cash and securities)
are held by the client’s qualified custodian. However, under relevant regulations, Moneta is generally deemed to
have custody of client assets held by the qualified custodian as a result of, among other reasons, the access granted
to Moneta by the client, and in certain other instances where Moneta has the ability to transfer funds out of its clients’
accounts without a client’s authorization to make the transfer.
A client’s qualified custodian (e.g., Schwab, Fidelity) will provide the client with account statements at least quarterly.
They will be sent to the email or postal mailing address you provide to the custodian. Clients are encouraged to
carefully review the statements provided by their custodians and to compare them to any statements provided by
Moneta.
To mitigate the risk related to custody of client funds or securities, Moneta undergoes an annual surprise custody
audit performed by an unaffiliated Public Companies Accounting Oversight Board (PCAOB)-registered accounting
firm to verify the client funds and securities of which Moneta has custody.
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Item 16: Investment Discretion
As set forth in Item 4 herein, some clients grant Moneta discretionary authority to determine, without obtaining specific
client consent, the securities to be bought or sold for the client’s account(s). This discretionary authority is set forth in
the client’s Agreement with Moneta. If required by the client’s qualified custodian, Moneta will require the client to
execute a limited power of attorney granting Moneta authority over their account(s) for trading purposes. Clients
have the right to place limitations on Moneta’s discretionary authority in the written advisory agreement or other
written agreement with Moneta.
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Item 17: Voting Client Securities
Non‐Discretionary Accounts
Moneta generally does not have the authority to vote proxies relating to securities held in non‐discretionary client
accounts, which includes most 3(21) retirement plan accounts. Rather, non-discretionary clients (or the plan
fiduciaries, in the case of certain retirement accounts) retain the authority for voting all proxies related to securities
held in their accounts. A client’s custodian or the security’s transfer agent is responsible for providing all proxy notices
and proxy‐related materials directly to the client. Clients are encouraged to call or email their Team if they have any
questions regarding the process for voting proxies.
Discretionary Accounts
Moneta typically has the authority and responsibility to vote proxies on behalf of accounts to which it provides
discretionary management services, which includes certain retirement plan accounts. Consistent with its commitment
to clients, Moneta has adopted written policies and procedures that require it to evaluate and vote proxies in the
best interests of its clients.
Moneta has engaged Institutional Shareholder Services (“ISS”) as its independent proxy voting service to provide
proxy voting recommendations and to handle the administrative mechanics of proxy voting. Moneta has determined
that ISS’s Proxy Voting Guidelines are designed to further the interests of clients, and has therefore adopted ISS’s
Proxy Voting Guidelines and directed ISS to vote clients’ proxies in accordance with the Guidelines (unless otherwise
directed). Moneta monitors and oversees ISS and reviews ISS’s Proxy Voting Guidelines periodically to ensure that
this policy aligns with the best interests of clients.
With respect to those clients who do not receive proxy voting services from ISS, Moneta votes proxies in accordance
with its proxy voting policies. Moneta’s goal when voting is to maximize the economic value of client holdings. For
these clients, the following voting guidelines apply: (i) for management proposals on routine matters, Moneta will
typically vote in accordance with the issuer’s management, unless Moneta believes that such recommendation is not
in the best interests of the client; (ii) for non-routine matters proposed by management, Moneta will typically vote on
a case-by-case basis, in each case voting in a manner that Moneta believes is in the best interest of the client; and
(iii) for shareholder proposals, Moneta will typically vote in accordance with the issuer’s management, unless
Moneta believes that such recommendation is not in the best interest of the client. As part of Moneta’s policy, Moneta
has the right to abstain from voting a proxy when it determines the cost of voting the proxy exceeds the expected
benefit to the client.
Discretionary clients have the right to direct that their proxies be voted in a specific manner by providing a written
request to their Team. If timely received and to the extent practicable, Moneta will vote a client’s proxies in
accordance with the client’s written request; even if the vote would be inconsistent with Moneta’s proxy voting
policies or the votes Moneta cast on behalf of other clients.
Due to the nature of Moneta’s business and its ownership, Moneta believes that it is unlikely that conflicts of interest
will arise in voting client proxies. Any conflict of interest identified by Moneta with respect to a proxy vote will be
referred to Moneta’s Compliance Department. Clients can request a free copy of Moneta’s proxy-voting policies
and procedures.
Institutional Intelligent Portfolios
Please see Other Information – Institutional Intelligent Portfolios herein for information about proxy voting for accounts
managed through the Institutional Intelligent Portfolios platform.
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Item 18: Financial Information
Moneta does not accept client fees exceeding $1,200 more than six months in advance.
As of the date of this Brochure, Moneta is not aware of any financial condition that is reasonably likely to impair its
ability to continue to meet all contractual commitments to clients, and Moneta has never been the subject of a
bankruptcy petition.
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Other Information - Institutional Intelligent Portfolios
Moneta provides portfolio management services through Institutional Intelligent Portfolios™, an automated, online
investment management platform used by investment advisers and offered by Schwab Performance Technologies
(the “Program” and “SPT,” respectively). SPT is a software provider to independent investment advisers and an
affiliate of Charles Schwab & Co., Inc. (“Schwab”). The following are additional and supplemental disclosures
applicable to clients utilizing the Program.
Through the Program, we offer clients a range of investment strategies we have constructed and manage, each
consisting of a portfolio of ETFs and a cash allocation. The client may instruct us to exclude up to three ETFs from
their portfolio. The client’s portfolio is held in a brokerage account opened by the client at Schwab. We are
independent of and not owned by, affiliated with, or sponsored or supervised by SPT, Schwab or their affiliates
(collectively, “Charles Schwab Co.”). The Program is described in the Schwab Wealth Investment Advisory, Inc.
Institutional Intelligent Portfolios™ Disclosure Brochure (the “Program Disclosure Brochure”), which is delivered to
clients by SPT during the online enrollment process. Please contact your Team if you would like an additional copy
of the Program Disclosure Brochure.
Moneta, and not Charles Schwab Co., is the client’s investment adviser and primary point of contact with respect to
the Program. We are solely responsible, and Charles Schwab Co. is not responsible, for determining the
appropriateness of the Program for the client, choosing a suitable investment strategy and portfolio for the client’s
investment needs and goals, and managing that portfolio on an ongoing basis. SPT’s role is limited to delivering the
Program Disclosure Brochure to clients and administering the Program so that it operates as described in the Program
Disclosure Brochure.
Moneta has contracted with SPT to provide us with the technology platform and related trading and account
management services for the Program. This platform enables us to make the Program available to clients online and
includes a system that automates certain key parts of our investment process (the “System”). The System includes an
online questionnaire that is intended to assist in determining the client’s investment objectives and risk tolerance and
selecting an appropriate investment strategy and portfolio. Clients should note that the System will automatically
recommend a portfolio in response to the client’s answers to the online questionnaire. However, Moneta, working
with the client, will make the final decision and select a portfolio based on our review of the client’s financial situation,
investment objectives and risk tolerance. The System also includes an automated investment engine through which
we manage portfolios on an ongoing basis through automatic rebalancing and tax-loss harvesting (if the client is
eligible and elects).
Clients do not pay fees to SPT in connection with the Program. However, Moneta will charge the client a fee for its
advisory services, as described below under Fees and Compensation. Clients do not pay brokerage commissions
or any other fees to Schwab as part of the Program. However, Charles Schwab Co. does receive other revenues
in connection with the Program, as described in the Program Disclosure Brochure.
Moneta does not pay SPT fees for its services in the Program so long as we maintain client assets in accounts at
Schwab. Please see Item 12 herein for additional information about Moneta’s conflicts of interest in recommending
Schwab to clients.
Other services provided or made available to clients are described in Item 4 herein.
Fees and Compensation
As described above, clients do not pay fees to SPT or brokerage commissions or other fees to Schwab as part of
the Program. Charles Schwab Co. does receive other revenues in connection with the Program, as described in the
Program Disclosure Brochure. Moneta’s advisory fees for services to clients in the Program are described in Item 5
herein relative to Family CFO clients. Brokerage arrangements are further described below in Brokerage Practices.
Our fees are not set or supervised by Charles Schwab Co.
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Types of Clients
Clients eligible to enroll in the Program include individuals, IRAs and revocable living trusts. Clients that are
organizations (such as corporations and partnerships) or government entities, and clients that are subject to the
Employee Retirement Income Security Act of 1974, are not eligible for the Program. Moneta does not maintain
minimum balance requirements for clients in the Program. However, Charles Schwab Co. has imposed certain
minimum account balance requirements with respect to the Program, which are described in the Program Disclosure
Brochure. Moneta does not believe that participating in the Program is appropriate or in the best interests of every
client, and will determine on a case-by-case basis whether to recommend the Program to any particular client.
Determinations of whether the Program is appropriate for a particular client are made on a client-by-client basis in
light of the client’s and Moneta’s desires and objectives and upon mutual agreement of the parties.
Methods of Analysis, Investment Strategies and Risk of Loss
The Program Disclosure Brochure includes a discussion of various risks associated with the Program, including the
risks of investing in ETFs, as well as risks related to the underlying securities in which ETFs invest. In addition, the
Program Disclosure Brochure also discusses market/systemic risks, asset allocation/strategy/diversification risks,
investment strategy risks, trading/liquidity risks, and large investment risks. Clients should review this information
carefully prior to participating in the Program.
Brokerage Practices
In addition to our portfolio management and other services, the Program includes the brokerage services of Schwab,
a broker-dealer registered with the SEC and a member of FINRA and SIPC. While clients are required to use
Schwab as custodian/broker to enroll in the Program, the client decides whether to do so and opens its account
with Schwab by entering into an account agreement directly with Schwab. We do not open the account for the
client. If the client does not wish to place his or her assets with Schwab, then we cannot manage the client’s account
through the Program. As described in the Program Disclosure Brochure, SPT may aggregate purchase and sale
orders for ETFs across accounts enrolled in the Program, including both accounts for our clients and accounts for
clients of other independent investment advisory firms using the Program.
Schwab Advisor Services (formerly called Schwab Institutional) is Charles Schwab Co.’s business serving
independent investment advisory firms like Moneta. Through Schwab Advisor Services, Schwab provides us and
our clients, both those enrolled in the Program and our clients not enrolled in the Program, with access to its institutional
brokerage services (trading, custody, reporting and related services) as well as other benefits, both of which are
described in Item 12 herein.
Voting Client Securities
As described in the Program Disclosure Brochure, clients enrolled in the Program designate Moneta to vote proxies
for the securities held in their accounts unless otherwise requested by a client. As a result, Moneta will process proxy
votes and corporate actions through and in accordance with the policies and recommendations of a third-party
proxy voting service provider retained by Moneta for this purpose.
Clients who do not wish to designate Moneta to vote their proxies in accordance with the foregoing will be unable
to participate in the Program. Please see Item17 herein for additional information about proxy voting.
Program End Date
The Institutional Intelligent Portfolio platform is not accepting new users, and will be retired on November 20, 2025.
Moneta is in the process of transitioning client accounts off of the Institutional Intelligent Portfolio platform, and will
assist clients in moving to a successor or similar product.