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Brochure
Form ADV Part 2A
Item 1 - Cover Page
CRD# 105756
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure provides information about the qualifications and business practices of A. Montag & Associates,
Inc. If you have any questions about the contents of this Brochure, please contact us at (404) 522-5774 or
compliance@montagwealth.com. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state authority.
A. Montag & Associates, Inc. is an investment advisory firm registered with the appropriate regulatory authority.
Registration does not imply a certain level of skill or training. Additional information about A. Montag &
Associates, Inc. also is available on the SEC’s website at www.AdviserInfo.sec.gov.
Item 2 - Material Changes
This Brochure is prepared in the revised format required beginning in 2011. Registered Investment Advisers
are required to use this format to inform clients of the nature of advisory services provided, types of clients
served, fees charged, potential conflicts of interest and other information. The Brochure requirements include
providing a Summary of Material Changes (the “Summary”) reflecting any material changes to our policies,
practices, or conflicts of interest made since our last required “annual update” filing. In the event of any material
changes, such Summary is provided to all clients within 120 days of our fiscal year-end. Our last annual update
was filed on February 13, 2025. Of course, the complete Brochure is available to clients at any time upon
request.
Item 3 - Table of Contents
Page
Item 1 - Cover Page ................................................................................................................................................... 1
Item 2 - Material Changes....................................................................................................................................... 1
Item 3 - Table of Contents ...................................................................................................................................... 2
Item 4 - Advisory Business ...................................................................................................................................... 3
Item 5 - Fees and Compensation ......................................................................................................................... 5
Item 6 - Performance-Based Fees and Side-By-Side Management ........................................................ 6
Item 7 - Types of Clients .......................................................................................................................................... 6
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ................................................. 6
Item 9 - Disciplinary Information .......................................................................................................................... 8
Item 10 - Other Financial Industry Activities and Affiliations .................................................................... 8
Item 11 - Code of Ethics, Participation or Interest in Client Transactions & Personal Trading .... 9
Item 12 - Brokerage Practices ................................................................................................................................ 9
Item 13 - Review of Accounts ............................................................................................................................. 13
Item 14 - Client Referrals and Other Compensation.................................................................................. 14
Item 15 - Custody .................................................................................................................................................... 14
Item 16 - Investment Discretion ........................................................................................................................ 14
Item 17 - Voting Client Securities ..................................................................................................................... 15
Item 18 - Financial Information .......................................................................................................................... 15
Brochure Supplements ............................................................................................................................. Exhibit A
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Item 4 - Advisory Business
General Information
A. Montag & Associates, Inc. (“MONTAG”, “MONTAG Wealth”, or “MONTAG Wealth Management”) was formed
in 1982 and provides portfolio management and general consulting services to our clients.
John and Edward (“Ned”) Montag are the principal owners of MONTAG. Please see Exhibit A, Brochure
Supplements, for more information on these principal owners and other individuals who formulate investment
advice and have direct contact with clients or have discretionary authority over client accounts.
As of December 31, 2024, MONTAG managed $2,729,091,391 on a discretionary basis, and $17,076,335 of
assets on a non-discretionary basis.
SERVICES PROVIDED
At the outset of our relationship, we spend time with you, asking questions, discussing your investment
experience and financial circumstances, and broadly identifying your major goals. During this data-gathering
process, we may also address areas such as general cash flow planning, retirement planning, and insurance
analysis in order to more effectively develop your Investment Objectives.
The Investment Objectives represent a financial outline based on your financial circumstances and goals, and
your risk tolerance level. They are also a reflection of your future goals and outline the types of investments
we will make or recommend on your behalf to meet these goals. Your Investment Objectives will be discussed
regularly with you.
When we provide general consulting services, we will work with you to prepare an appropriate summary of the
specific project(s) to the extent necessary or advisable under the circumstances.
Portfolio Management
As described above, at the beginning of our relationship, we meet with you, gather information, and perform
research and analysis as necessary to develop your Investment Objectives. The Investment Objectives will be
updated from time to time when requested by you, or when determined to be necessary or advisable by us
based on updates to your financial or other circumstances.
To implement your Investment Objectives, we will manage your investment portfolio on a discretionary basis.
As a discretionary investment adviser, we will have the authority to supervise and direct the portfolio without
prior consultation with you.
Notwithstanding the foregoing, you may impose certain written restrictions on us in the management of your
investment portfolio, such as prohibiting the inclusion of certain types of investments in an investment portfolio
or prohibiting the sale of certain investments held in the account at the commencement of the relationship.
You should note, however, that restrictions imposed by you may adversely affect the composition and
performance of your investment portfolio. You should also note that your investment portfolio is treated
individually by giving consideration to each purchase or sale for your account. For these and other reasons,
performance of your investment portfolio within the same investment objectives, goals and/or risk tolerance
as other client portfolios may differ and you should not expect that the composition or performance of your
investment portfolio would necessarily be consistent with other similar clients of ours.
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Financial Planning
One of the services offered by MONTAG is financial planning, described below. This service may be provided
as a stand-alone service or may be coupled with ongoing portfolio management.
Financial planning generally includes advice that addresses one or more areas of a client's financial situation,
such as estate planning, risk management, budgeting and cash flow controls, retirement planning, education
funding, and investment portfolio design. Depending on a client’s particular situation, financial planning may
include some or all of the following:
• Gathering factual information concerning the client's personal and financial situation;
• Assisting the client in establishing financial goals and objectives;
• Analyzing the client's present situation and anticipated future activities in light of the client's financial
•
goals and objectives;
Identifying problems foreseen in the accomplishment of these financial goals and objectives and
offering alternative solutions to the problems;
• Making recommendations to help achieve retirement plan goals and objectives;
• Designing an investment portfolio to help meet the goals and objectives of the client;
• Providing estate planning;
• Assessing risk and reviewing basic health, life, and disability insurance needs; or
• Reviewing goals and objectives and measuring progress toward these goals.
Once financial planning advice is given, the client may choose to have MONTAG implement the client’s financial
plan and manage the investment portfolio on an ongoing basis. However, the client is under no obligation to
act upon any of the recommendations made by MONTAG under a financial planning engagement and/or to
engage the services of any recommended professional.
Individual Retirement Advice
When we are making investment recommendations to you regarding your retirement plan account or
individual retirement account, we are acting as fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money or otherwise are compensated creates some conflicts with your
financial interests, so we operate under a special rule that requires us to act in your best interest and not put
our interest ahead of yours.
Under this special rule's provisions, we must:
Meet a professional standard of care when making investment recommendations (give prudent
advice) to you;
Never put our financial interests ahead of yours when making recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than what is reasonable for our services; and
Give you basic information about our conflicts of interest.
Sub-Adviser Services
From time to time, MONTAG will serve as a sub-adviser to other investment advisers (each an “Umbrella
Adviser”). In these instances, MONTAG is retained to manage all or a portion of selected clients of the Umbrella
Adviser. Specific goals and objectives are set by the Umbrella Adviser, which is also responsible for client
communications.
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General Consulting
In addition to the foregoing services, we may provide general consulting services to you. These services are
generally provided on a project basis, and may include, without limitation, minimal cash flow planning for
certain events such as education expenses or retirement, estate planning analysis, income tax planning analysis
and review of your insurance portfolio, as well as other matters specific to you as and when requested by you
and agreed to by us. The scope and fees for consulting services will be negotiated with you at the time of
engagement for the applicable project.
Item 5 - Fees and Compensation
General Fee Information
Fees paid to us are exclusive of all custodial and transaction costs paid to your custodian, brokers, or other
third party consultants. Please see Item 12 - Brokerage Practices for additional information. Fees paid to us
are also separate and distinct from the fees and expenses charged by mutual funds, ETFs (exchange traded
funds), or other investment pools to their shareholders (generally including a management fee and fund
expenses, as described in each fund’s prospectus or offering materials). You should review all fees charged by
funds, brokers, MONTAG, and others to fully understand the total amount of fees paid by you for investment
and financial-related services.
Portfolio Management Fees
The annual fee schedule, based on a percentage of assets under management, is as follows:
First $5,000,000
Balance above $5,000,000
0.90%
0.50%
The minimum portfolio value is generally set at $3,000,000. The minimum annual fee for any account is $27,000.
We may, at our discretion, make exceptions to the foregoing or negotiate special fee arrangements where we
deem it appropriate under the circumstances.
Portfolio management fees are generally payable quarterly, in advance based on the value as of the last day of
the prior quarter. If management of an account, including a new account added to an existing household
portfolio, begins after the start of a quarter, fees will be prorated accordingly. With your authorization and
unless other arrangements are made, fees are normally debited directly from your account(s). Fees are rounded
to the nearest whole dollar amount.
MONTAG does not recommend the use of margin in investment accounts. However, clients may choose to
carry margin liabilities for their own purposes. In such cases, fees on accounts with margin balances will be
assessed based on the net value of the securities held in the account, and thus reflect a reduction in value
based on the margin balance(s). Despite this adjustment, the use of margin can create a conflict of MONTAG’s
interests with yours. We discourage this practice, but will accommodate such arrangements at your request.
If requested, MONTAG will manage a “cash management” portfolio for a separate, negotiated fee. Balances in
such accounts are managed separately, and are not included in the household value for purposes of fee
breakpoint calculations.
Either MONTAG or you may terminate your Investment Advisory Agreement at any time, subject to any written
notice requirements in the agreement. In the event of termination, any paid but unearned fees will be promptly
refunded to you based on the number of days that the account was managed, and any fees due to us from
you will be invoiced or deducted from your account prior to termination.
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Financial Planning Services
MONTAG offers financial planning services to existing clients for no additional charge; this service is bundled
with clients’ existing portfolio management services. MONTAG may also offer financial planning services to
those who are not existing clients, in which case the scope and fees will be negotiated at the time of
engagement.
Sub-Adviser Services
The fees for each Sub-Adviser arrangement are negotiated separately between MONTAG and the Umbrella
Adviser. Fees paid to MONTAG are separate from fees charged by the Umbrella Adviser. MONTAG deducts its
fee directly from the client account quarterly, in advance, based on the value as of the last day of the prior
quarter. If accounts begin or terminate management on a day other than the first day of a quarter, fees will be
prorated accordingly.
General Consulting Fees
When we provide general consulting services to you, these services are generally separate from our financial
planning and portfolio management services. Fees for general consulting are negotiated at the time of the
engagement for such services, and are normally arranged on an hourly or fixed fee basis.
Trustee Services
In very limited circumstances, we or one of our associated persons may serve in the capacity of Trustee or
Executor. In such cases, we or the associated person may be compensated separately for these specific and
unique services.
Item 6 - Performance-Based Fees and Side-By-Side Management
We do not have any performance-based fee arrangements. “Side-by-Side Management” refers to a situation
in which the same firm manages accounts that are billed based on a percentage of assets under management
and at the same time manages other accounts for which fees are assessed on a performance fee basis. Because
we have no performance-based fee accounts, we have no side-by-side management.
Item 7 - Types of Clients
We serve individuals, families, trusts, estates, charitable organizations, foundations and other endowed
institutions, and other investment advisers. With some exceptions, the minimum aggregated portfolio value
eligible for conventional investment advisory services is $3,000,000, and the annual minimum fee charged is
$27,000. Under certain circumstances and in its sole discretion, MONTAG may negotiate or eliminate such
minimums.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
In accordance with the Investment Objectives established for you, we generally select individual common
stocks, mutual funds, ETFs (Exchange Traded Funds), and various taxable and tax-exempt fixed income
investments.
In making selections of individual stocks for your portfolio, we may use a variety of methods of analysis,
primarily fundamental and technical analysis.
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Fundamental Analysis – involves review of the business and financial information about an issuer
such as an initial and ongoing review of the management, products, marketing effort, internal
organization, financial structure, and industry and competitive environment in which the company
operates. Analysis of such items is systematically applied to alternative companies and industries, with
a heavy emphasis on quantitative methods.
Without limitation, the following factors generally will be considered:
o Financial strength ratios
o Price-to-earnings ratios;
o Dividend yields; and
o Growth rate-to-price earnings ratios
Technical Analysis – involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.
Mutual funds and ETFs are generally evaluated and selected based on a variety of factors, including, without
limitation, past performance, fee structure, portfolio manager, fund sponsor, overall ratings for safety and
returns, and other factors.
Fixed income investments may be used as a strategic investment, as an instrument to fulfill liquidity or income
needs in a portfolio, or to add a component of capital preservation. We will generally evaluate and select
individual bonds or bond funds based on a number of factors including, without limitation, rating, yield, and
duration.
Economic information regarding company-specific, industry, national, international, and global circumstances
is routinely considered. Several sources of information are used.
To perform the types of analysis described above, we use a variety of sources of information, principally:
1. Weekly quantitative reports emphasizing valuation and growth.
2. Contacts with corporate executives, and published materials from issuers, such as financial statements,
annual and quarterly reports, proxy statements, prospectuses, and news releases.
3. Continuous contact with research analysts and other investments professionals from national and
regional brokerage firms and investment counselors.
4. Financial publications and trade journals.
5. Corporate rating services and other services providing a wide range of statistical information.
Risk of Loss
While we seek to diversify your investment portfolio across various asset classes consistent with your
Investment Objectives in an effort to reduce risk of loss, all investment portfolios are subject to risks.
Accordingly, there can be no assurance that your investment portfolio will be able to fully meet your investment
objectives and goals, or that investments will not lose money.
Below is a description of several of the principal risks that client investment portfolios face.
Management Risks. While we manage your investment portfolio based on our experience, research, and
proprietary methods, the value of your investment portfolio will change daily based on the performance of the
underlying securities in which it is invested. Accordingly, your investment portfolio is subject to the risk that we
allocate your assets to individual securities and/or asset classes that are adversely affected by unanticipated
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market movements, and the risk that our specific investment choices could underperform their relevant
indexes.
Risks of Investments in Mutual Funds, ETFs, and Other Investment Pools. As described above, we may invest
your portfolio in mutual funds, ETFs, and other investment pools (“pooled investment funds”). Investments in
pooled investment funds can be less risky than investing in individual securities; however, these investments
are still subject to risks associated with the markets in which they invest. In addition, pooled investment funds’
success will be related to the skills of their particular managers and their performance in managing their funds.
Pooled investment funds are also subject to risks due to regulatory restrictions applicable to registered
investment companies under the Investment Company Act of 1940.
Equity Market Risks. We will invest portions of your assets directly into equity investments, primarily stocks, or
into pooled investment funds that invest in the stock market. As noted above, while pooled investments have
diversified portfolios that may make them less risky than investments in individual securities, funds that invest
in stocks and other equity securities are nevertheless subject to the risks of the stock market. These risks
include, without limitation, the risks that stock values will decline due to daily fluctuations in the markets and
that stock values will decline over longer periods (e.g., bear markets) due to general market declines in the
stock prices for all companies, regardless of any individual security’s prospects.
Fixed Income Risks. We will invest portions of your assets directly into fixed income instruments, such as bonds
and notes, or may invest in pooled investment funds that invest in bonds and notes. While investing in fixed
income instruments, either directly or through pooled investment funds, is generally less volatile than investing
in stock (equity) markets, fixed income investments nevertheless are subject to risks. These risks include,
without limitation, interest rate risks (risks that changes in interest rates will devalue the investments), credit
risks (risks of default by borrowers), or maturity risk (risks that bonds or notes will change value from the time
of issuance to maturity).
Foreign Securities Risks. We may invest portions of your assets directly into foreign securities or into pooled
investment funds that invest internationally. While foreign investments are important to the diversification of
your investment portfolio, they carry risks that may be different from U.S. investments. For example, foreign
investments may not be subject to uniform audit, financial reporting or disclosure standards, practices, or
requirements comparable to those found in the U.S. Foreign investments are also subject to foreign
withholding taxes and the risk of adverse changes in investment or exchange control regulations. Finally,
foreign investments may involve currency risk, which is the risk that the value of the foreign security will
decrease due to changes in the relative value of the U.S. dollar and the security’s underlying foreign currency.
Item 9 - Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to a client’s evaluation of MONTAG or the integrity of our management. We
have no disciplinary events to report.
Item 10 - Other Financial Industry Activities and Affiliations
Neither MONTAG nor any of its Management Persons has any other financial industry activities or affiliations
to report.
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Item 11 - Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Code of Ethics and Personal Trading
We have adopted a Code of Ethics (“the Code”), the full text of which is available to you upon request. Our
Code has several goals. First, the Code is designed to assist us in complying with applicable laws and regulations
governing our investment advisory business. Under the Investment Advisers Act of 1940, we owe fiduciary
duties to our clients. Pursuant to these fiduciary duties, the Code requires persons associated with us
(managers, officers, and employees) to act with honesty, good faith, and fair dealing in working with clients. In
addition, the Code prohibits such associated persons from trading or otherwise acting on insider information.
Next, the Code sets forth guidelines for professional standards for our associated persons. Under the Code’s
Professional Standards, we expect our associated persons to put the interests of our clients first, ahead of
personal interests. In this regard, our associated persons are not to take inappropriate advantage of their
positions in relation to our clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading activities of
associated persons. Much of the time our associated persons may invest in the same securities recommended
to clients. Under the Code, we have adopted procedures designed to reduce or eliminate conflicts of interest
that this could potentially cause. The Code’s personal trading policies include procedures for limitations on
personal securities transactions of associated persons, reporting, and review of such trading and pre-clearance
of certain types of personal trading activities. These policies are designed to discourage and prohibit personal
trading that would disadvantage clients. The Code also provides for disciplinary action as appropriate for
violations.
Participation or Interest in Client Transactions
Because associated persons may invest in the same securities as those held in client accounts, we have
established a policy requiring our associated persons to pre-clear certain transactions in some types of
securities with the Chief Compliance Officer or his/her designee. The goal of this policy is to avoid any conflicts
of interest that arise. Some types of securities, such as CDs, bonds, and open-end mutual funds are exempt
from this pre-clearance requirement. However, in the event of other identified potential trading conflicts of
interest, our goal is to place your interests first.
Consistent with the foregoing, we maintain policies regarding participation in initial public offerings (“IPOs”)
and private placements in order to comply with applicable laws and avoid conflicts with client transactions. If
an associated person of ours wishes to participate in an IPO or invest in a private placement, he or she must
submit a pre-clearance request and obtain the approval of the Chief Compliance Officer or his/her designee.
Finally, if associated persons trade with client accounts (i.e., in a bundled or aggregated trade), they do so with
the understanding that their shares will receive the same average price as the client accounts. Also, if associated
persons trade with client accounts (i.e., in a bundled or aggregated trade), and the trade is not filled in its
entirety, the associated person’s shares will be allocated along with client accounts in accordance with our
written policy.
Item 12 - Brokerage Practices
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in client accounts, we seek “best
execution” for client trades, which is a combination of a number of factors, including, without limitation, quality
of execution, services provided, and transaction fee rates. In this effort, we may also use or recommend the
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use of brokers who do not charge the lowest available transaction rates in the recognition of quality of
execution, research, and/or securities transaction services provided. Research services received with
transactions may include proprietary or third party research (or any combination), and may be used in servicing
any or all of our clients. Therefore, research services received may not be used for the account for which the
particular transaction was effected.
We recommend that you establish a brokerage account with either Charles Schwab & Co., Inc. (“Schwab”), a
FINRA registered broker-dealer, member SIPC, or Fidelity Brokerage Services, LLC (“Fidelity”), a FINRA
registered broker-dealer, member SIPC, as the qualified custodian, to maintain custody of your assets. We may
also effect trades for your accounts at Schwab or Fidelity, or may in some instances, consistent with our duty
of best execution and specific agreement with you, elect to execute trades elsewhere. Although we may
recommend that you establish an account at Schwab or Fidelity, it is ultimately your decision to custody assets
with Schwab or Fidelity. We are independently owned and operated and are not affiliated with either Schwab
or fidelity.
Schwab Advisor Services provides us with access to its institutional trading, custody, reporting, and related
services, which are typically not available to Schwab retail investors. Schwab also makes available various
support services. Some of those services help us manage or administer our clients’ accounts while others help
us manage and grow our business. These services generally are available to independent investment advisors
on an unsolicited basis, at no charge to them. Schwab’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are otherwise generally
available only to institutional investors or would require a significantly higher minimum initial investment.
For our client accounts maintained in its custody, Schwab generally does not charge separately for custody
services but is compensated by account holders through transaction fees or other fees on trades that it executes
or that settle into your Schwab account. Certain trades may not incur Schwab transaction fees or transaction
fees. Schwab is also compensated by earning interest on the uninvested cash in your account. Schwab Advisor
Services also makes available to us other products and services that benefit us but may not directly benefit our
clients’ accounts. Many of these products and services may be used to service all or a substantial number of
our accounts, including accounts not maintained at Schwab.
Schwab’s products and services that assist us in managing and administering clients’ accounts include software
and other technology that (i) provide access to client account data (such as trade confirmations and account
statements); (ii) facilitate trade execution and allocate aggregated trade orders for multiple client accounts; (iii)
provide pricing and other market data; (iv) facilitate payment of our fees from our clients’ accounts; and (v)
assist with back-office functions, recordkeeping, and client reporting.
Schwab Advisor Services also offers other services intended to help us manage and further develop our
business enterprise. These services may include: (i) technology, compliance, legal, and business consulting; (ii)
publications and conferences on practice management and business succession; and (iii) access to employee
benefits providers, human capital consultants, and insurance providers. Schwab may make available, arrange,
and/or pay third-party vendors for the types of services rendered to us. Schwab Advisor Services may discount
or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-
party providing these services to us. Schwab Advisor Services may also provide other benefits such as
educational events or occasional business entertainment of our personnel. In evaluating whether to
recommend that you custody your assets at Schwab, we may take into account the availability of some of the
foregoing products and services and other arrangements as part of the total mix of factors we consider and
not solely on the nature, cost, or quality of custody and brokerage services provided by Schwab, which may
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create a potential conflict of interest. These services are not soft dollar arrangements, but are part of the
institutional platform offered by Schwab.
Fidelity Brokerage Services, LLC (“FBS”) also provides an adviser-based program in which we participate. While
there is no direct link between the investment advice we provide and participation in the FBS program, we
receive certain economic benefits from the FBS program. These benefits may include software and other
technology that provides access to your account data (such as trade confirmations and account statements),
facilitates trade execution (and allocation of aggregated orders for multiple client accounts), provides research,
pricing information, and other market data, facilitates the payment of our fees from our clients’ accounts, and
assists with back-office functions, recordkeeping, and our client reporting. Many of these services may be used
to service all or a substantial number of our accounts, including accounts not held at Fidelity. Fidelity may also
make available to us other services intended to help us manage and further develop our business. These
services may include consulting, publications, and conferences on practice management, information
technology, business succession, regulatory compliance, and marketing. In addition, Fidelity may make
available, arrange and/or pay for these types of services to be rendered to us by independent third parties.
Fidelity may discount or waive fees it would otherwise charge for some of these services, pay all or a part of
the fees of a third-party providing these services to us, and/or pay for travel expenses relating to participation
in such training. Finally, participation in the FBS program provides us with access to mutual funds which
normally require significantly higher minimum initial investments or are normally available only to institutional
investors.
The benefits received through participation in the FBS program do not necessarily depend upon the proportion
of transactions directed to Fidelity. The benefits are received by us, in part because of commission revenue
generated for Fidelity by our clients. For our clients’ accounts that Fidelity maintains, Fidelity generally does
not charge you separately for custody services but is compensated by charging you commissions or other fees
on trades that it executes or that settle into your Fidelity account. Certain trades may not incur Fidelity
commissions or transaction fees. Fidelity is also compensated by earning interest on the uninvested cash in
your account. The investment activity in your account is beneficial to us, because Fidelity does not assess a fee
to us for these services. This creates an incentive for us to continue to recommend Fidelity to our clients. While
it may be possible to obtain similar custodial, execution, and other services elsewhere at a lower cost, we believe
that Fidelity provides an excellent combination of these services. These services are not soft dollar
arrangements, but are part of the institutional platform offered by Fidelity.
Directed Brokerage
You may direct us to use a particular broker for custodial or transaction services on behalf of your portfolio. In
directed brokerage arrangements, you are responsible for negotiating the commission rates and other fees to
be paid to the broker. Accordingly, if you direct brokerage, you should consider whether such designation
may result in certain costs or disadvantages to you, either because you may pay higher commissions or obtain
less favorable execution, or the designation limits the investment options available to you.
The arrangement that we have with Schwab and Fidelity is designed to maximize efficiency and to be cost
effective. By directing brokerage arrangements, you acknowledge that these economies of scale and levels of
efficiency are generally compromised when alternative brokers are used. While every effort is made to treat
clients fairly over time, the fact that you choose to use the brokerage and/or custodial services of these
alternative service providers can in fact result in a certain degree of delay in executing trades for your account(s)
and otherwise adversely affect management of your account(s).
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If you are subject to ERISA and direct us to use a specific broker or dealer, you confirm and agree with us that
you have the authority to make the direction, that there are no provisions in any client or plan document which
are inconsistent with the direction, that the brokerage and other goods and services provided by the broker or
dealer through the brokerage transactions are provided solely to and for the benefit of your plan, plan
participants and their beneficiaries, that the amount paid for the brokerage and other services have been
determined by you and the plan to be reasonable, that any expenses paid by the broker on behalf of the plan
are expenses that the plan would otherwise be obligated to pay, and that the specific broker or dealer is not a
party in interest of you or the plan as defined under applicable ERISA regulations.
Aggregated Trade Policy
Within MONTAG, each Portfolio Manager is afforded discretion over his or her own specific client accounts.
This allows each Portfolio Manager the ability to choose, based on their professional judgments, which client
accounts to include in any specific block trade for a given security on a given day. Accordingly, different
Portfolio Managers may create trades in the same security at different times during the same day. The block
trades of each Portfolio Manager are executed separately from other Portfolio Managers’ block trades. Trade
execution is subject to trade creation and order flow as received by the Trader from Portfolio Managers, who
will provide the appropriate allocation statement of the block order (i.e., client names, account numbers, and
share amounts). The Trader processes the orders as soon as practical after he or she receives them.
Whenever possible and when consistent with our duty to seek best execution for our clients, trades in the same
security for different client accounts are aggregated and executed together in one or more blocks (including
contemporaneous model and non-model transactions in the same security). A particular account may or may
not participate in any specific transaction, or may receive allocations of securities or investments that differ
from that provided to other accounts, based on a number of factors including, but not limited to: trade rotation
policy, previous transactions, account restrictions, account size, tax status, risk tolerance, cash, and liquidity.
Although we generally will seek to be consistent in our investment approach for all accounts with the same or
substantially similar investment objectives, strategies, and restrictions, the decision to purchase, sell or hold a
security for one account does not mean it will be purchased, sold, or held for another account. Due to differing
market conditions and factors previously cited, we may purchase (or sell) a security on behalf of some accounts
that we have sold (or purchased) on behalf of other accounts.
With respect to aggregated trades as noted above, individual trades within each block trade execution will be
dollar-averaged (i.e., each account in that block receives the same price) whenever possible, but different
accounts may pay different transaction fees owing either to the size of each separate account's position, or to
the minimum ticket charges applied by the custodian, or both. No advisory client will be favored over any
other client; each client that participates in an aggregated order will participate at the average share price for
all of our transactions in that block trade.
With respect to partial fill trading matters, the firm's policy is delineated in the firm's Trading Policy &
Procedures. Generally speaking, trades will be allocated pro-rata, in accordance with the Allocation Statement.
Notwithstanding the foregoing, the order may be allocated on a basis different from that specified in an
Allocation Statement, as long as all client accounts receive fair treatment, and the reason for different allocation
is explained in writing and is approved by an appropriate individual/officer of MONTAG.
Our books and records will separately reflect, for each client account, the orders of which are aggregated, the
securities held by and bought and sold for that account. Funds and securities of clients whose orders are
aggregated will be deposited with one or more banks or broker-dealers, and neither the clients’ cash nor their
securities will be held collectively any longer than is necessary to settle the transaction on a delivery versus
Page 12
payment basis; cash or securities held collectively for clients will be delivered out to the custodian bank or
broker-dealer as soon as practicable following the settlement, and we will receive no additional compensation
or remuneration of any kind as a result of the proposed aggregation.
While all participants in each block will receive the same average share price as all other participants in that
block, there may be differences in the average price of one block compared to another, due to the timing of
the execution of each block during the day.
Trading Rotation
Once a block for each custodian is identified, the orders for non-directed client accounts - those held at Schwab
and Fidelity - are placed first. This services the majority of our clientele as quickly as possible. After trading is
initiated at those two custodians, trades are placed at all other custodians to which clients have directed
brokerage for their account(s).
Thus, when you choose to hold assets at custodians other than Schwab and Fidelity, you should be aware that
all trades in such accounts will be aggregated and executed with others at the same custodian whenever
possible, but only after trades in accounts held at Schwab and Fidelity have been initiated.
Cross Trades
From time to time, we may direct a “cross trade” of securities (including, without limitation, fixed income
securities) between client accounts, whereby we arrange for one client account to purchase a security directly
from another client. In such cases, we will seek to obtain a price for the security from one or more independent
sources. We are not a broker-dealer and receive no compensation from a cross trade; however, the broker-
dealer facilitating the cross trade normally charges administrative fees to the clients’ accounts.
We may direct a cross trade when we believe that the transaction is in the best interest of the clients, that no
client will be disfavored by the transaction, and that the transaction is consistent with our duty to seek best
execution.
Item 13 - Review of Accounts
Managed portfolios are reviewed at least annually by one or more of the following people, but may be reviewed
more often if requested by you, upon receipt of information material to the management of the portfolio, or
at any time such a review is deemed necessary or advisable by us. These factors generally include, but are not
limited to, the following: change in your general circumstances (marriage, divorce, retirement); or economic,
political, or market conditions.
Reviewers:
John Montag, MONTAG’s President and Chief Investment Officer;
Ned Montag, MONTAG’s Chief Executive Officer;
Amy Carcione, MONTAG’s Fixed Income Manager;
Jackson Keenan, MONTAG’s Director of Financial Planning;
Olga Lee, Christine Quillian, Kent Shaw, Brendan Wagner, Chris Guinther, and Helen Donahue, MONTAG’s
Senior Wealth Managers
Account custodians are responsible for providing monthly or quarterly account statements which reflect the
positions (and current pricing) in each account as well as transactions in each account, including fees paid from
an account. Account custodians also provide prompt confirmation of all trading activity, and year-end tax
statements, such as 1099 forms. We can provide additional reports at your request.
Page 13
Item 14 - Client Referrals and Other Compensation
As noted above, we receive an economic benefit from Schwab or Fidelity in the form of support products and
services it makes available to us and other independent investment advisors whose clients maintain accounts
at Schwab or Fidelity. These products and services, how they benefit our firm, and the related conflicts of
interest are described in Item 12 - Brokerage Practices. The availability of Schwab or Fidelity’s products and
services to us is based solely on our participation in the programs and not on the provision of any particular
investment advice.
We previously maintained a referral arrangement with Fidelity Wealth Advisor Solutions Program, through
which we received client referrals from Strategic Advisers, Inc. (“SAI”), a registered investment adviser and
subsidiary of FMR LLC, the parent company of Fidelity Investments. We no longer participate in this program,
but still pay SAI legacy fees on all past referred client accounts. The fee is a percentage of the value of assets
under management, and is billed to us quarterly. This fee is paid by us and not by you.
From time to time, we may enter into arrangements with third parties (“Promoters”) to identify and refer
potential clients to us. Consistent with legal requirements under the Investment Advisers Act of 1940, as
amended, we enter into written agreements with Promoters under which, among other things, we or the
Promoter are required to disclose to you how the Promoter is compensated and any material conflicts of
interest at the time that our services are recommended or endorsed by the Promoter.
Item 15 - Custody
Schwab and Fidelity are the custodians of nearly all client accounts at MONTAG. From time to time however,
clients may select an alternate broker to hold accounts in custody. In any case, it is the custodian’s responsibility
to provide you with confirmations of trading activity, tax forms, and at least quarterly account statements. You
are advised to review this information carefully, and to notify us of any questions or concerns. You are also
asked to promptly notify us if the custodian fails to provide statements on each account held.
From time to time and in accordance with our agreement with you, we will provide additional reports. The
account balances reflected on these reports should be compared to the balances shown on the brokerage
statements to ensure accuracy. At times there may be small differences due to the timing of dividend reporting,
pending trades, and other similar issues.
Item 16 - Investment Discretion
As described above under Item 4 - Advisory Business, we manage portfolios on a discretionary basis. This
means that after a statement of Investment Objectives is developed for your portfolio, we will execute the
Investment Objectives without specific consent from you for each transaction. For discretionary accounts, a
Limited Power of Attorney (“LPOA”) is executed by you, giving us the authority to carry out various activities in
the account, generally including the following: trade execution; the ability to request checks on your behalf;
and, the withdrawal of advisory fees directly from your account. We then direct investment of your portfolio
using our discretionary authority. You may limit the terms of the LPOA to the extent consistent with your
investment advisory agreement with us and the requirements of your custodian. The discretionary relationship
is further described in the agreement between you and MONTAG.
We have a few accounts that were set up under a non-discretionary arrangement. For these accounts, the client
has executed an LPOA, which allows us to carry out approved actions in the portfolio. However, in accordance
with the investment advisory agreement between us and the client, we do not implement trading
Page 14
recommendations or other actions in the account unless and until the client has approved the recommendation
or action. As with discretionary accounts, clients may limit the terms of the LPOA, subject to our agreement
with the client and the requirements of the client’s custodian.
Item 17 - Voting Client Securities
As a policy and in accordance with our agreement, we do not vote proxies related to securities held in your
account. The custodian of your account will normally provide proxy materials directly to you. Clients may
contact us with questions relating to proxy matters; however, we do not generally perform detailed research
regarding proxy voting options.
Item 18 - Financial Information
We neither require nor solicit prepayment of more than $1,200 in fees per client, six months or more in advance,
and therefore have no disclosure required for this item.
Page 15
Exhibit A
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
John L. Montag
CRD# 4362230
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about John Montag, and supplements the A. Montag &
Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please contact
us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the contents
of this Supplement.
President, Chief Investment Officer and Senior Wealth Manager
johnmontag@montagwealth.com
(678) 539-8216
Exhibit A-1
Item 2 - Educational Background and Business Experience
John L. Montag (year of birth 1968) joined MONTAG in 1995 and assumed his President and CIO
responsibilities in 2009. He plays firm managerial and client advisory roles in our investment management.
As Chief Investment Officer, John oversees investment operations on a firm-wide basis. He also serves as
the portfolio manager for a number of clients, employing a comprehensive approach that focuses on
investment issues, legal and accounting concerns, lifestyle considerations, and philanthropic interests.
John grew up in Atlanta and attended The Westminster Schools. He and his wife, Erika, have three
children. In addition to time with family, John is an avid student of history and politics and enjoys running,
swimming, gardening, and baseball.
Personal & Civic Affiliations
Chair, Board of Trustees, Rich Foundation
Chair, Camp Twin Lakes Endowment Committee
Member, Atlanta History Center Endowment Committee
Member, Leadership Atlanta Class of 2001
Past Trustee, Children’s Healthcare of Atlanta Foundation
Past Chair, Board of Directors, Families First
Member, Jewish HomeLife Board of Community Advocates
Education
M.B.A., Tuck School of Business, Dartmouth College
B.A. in History, University of Pennsylvania
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, John has no such disciplinary information to
report.
Item 4 - Other Business Activities
John is not engaged in any other business activities.
Item 5 - Additional Compensation
John has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-2
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Edward (“Ned”) A. Montag
CRD# 4362231
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Ned Montag, and supplements the A. Montag &
Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please contact
us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the contents
of this Supplement.
Chief Executive Officer
nedmontag@montagwealth.com
(678) 539-8217
Exhibit A-3
Item 2 - Educational Background and Business Experience
Edward A. Montag (year of birth 1967) has overall managerial responsibility for the firm. He joined the
firm in 1996 and assumed his CEO responsibilities in 2009.
Ned’s managerial expertise, particularly in the family business context, was forged during his years as a
consultant to family-owned businesses. Much of his work in this area was done through the Family
Business Forum in the Coles College of Business at Kennesaw State University.
Ned grew up in Atlanta and attended The Westminster Schools. Outside the office, he spends much of his
time with his wife, Andrea, and their three children. He enjoys reading British history, yoga, golf, and
hiking and canoeing in the North Georgia mountains.
Personal & Civic Affiliations
Member, Young Presidents Organization
Member, Downtown Atlanta Rotary
Member, Board of Directors, LaGrange College
Treasurer, National Center for Civil and Human Rights
Chair, Sidney Isenberg Lecture Series at Atlanta History Center
Advisory Board, Visiting Nurses of Atlanta
Former Endowment Chair, Jewish Educational Loan Fund
Former Endowment Chair, Trinity School
Education
M.B.A., Goizueta Business School, Emory University
B.A. in English Literature, Washington University
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Ned has no such disciplinary information to
report.
Item 4 - Other Business Activities
Ned is not engaged in any other business activities.
Item 5 - Additional Compensation
Ned has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
reached via email at
of all day-to-day matters of
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
Exhibit A-4
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
522-5774.
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-5
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Olga V. Lee, CFA
CRD# 5698127
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Olga Lee, and supplements the A. Montag &
Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please contact
us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the contents
of this Supplement.
Additional information about Olga is available on the SEC’s website at www.AdviserInfo.sec.gov.
Senior Wealth Manager
olgalee@montagwealth.com
(678) 539-8229
Exhibit A-6
Item 2 - Educational Background and Business Experience
Olga V. Lee (year of birth 1978) manages portfolios for individuals and families, and spends a significant
amount of her time on investment analysis.
Prior to joining MONTAG in 2006, Olga spent seven years at SunTrust Bank as a portfolio manager and
equity research analyst in the value-style discipline.
Olga is from St. Petersburg, Russia. She moved to the United States in 1995, won a collegiate tennis
scholarship, and played competitively throughout her college years. She and her husband, Dan, have two
children and enjoy spending much of their time together as a family. Her professional affiliations include
the CFA Institute and the CFA Society Atlanta.
Education
M.B.A., Georgia State University
B.S. in Business Administration, Shorter College
Chartered Financial Analyst® designation* in 2002
* The Chartered Financial Analyst® (“CFA®”) designation is a professional designation given by the CFA
Institute that measures the competence and integrity of financial analysts. The CFA Program is a
graduate-level self-study program that combines a broad-based curriculum of investment principles with
professional conduct requirements. Candidates are required to pass three levels of examinations covering
areas such as accounting, economics, ethics, money management and security analysis. Before a
candidate is eligible to become a CFA charterholder, he/she must meet minimum experience
requirements in the area of investment/financial practice. To enroll in the program, a candidate must hold
a bachelor’s degree.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Olga has no such disciplinary information to
report.
Item 4 - Other Business Activities
Olga is not engaged in any other business activities.
Item 5 - Additional Compensation
Olga has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-7
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Christine R. Quillian, CFA, CFP®
CRD# 5156425
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Christine Quillian, and supplements the A. Montag
& Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please
contact us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the
contents of this Supplement.
Additional information about Christine is available on the SEC’s website at www.AdviserInfo.sec.gov.
Senior Wealth Manager
christinequillian@montagwealth.com
(678) 539-8218
Exhibit A-8
Item 2 - Educational Background and Business Experience
Christine R. Quillian (year of birth 1973) manages portfolios for individuals, families and institutions, and
devotes much of her time to investment research. She uses macroeconomics and industry-specific
analyses to identify strong businesses that are attractively priced.
Prior to joining MONTAG in 2010, Christine regularly contributed to the quantitative analysis and
macroeconomic research at a Chicago-based investment firm. She began her career at SunTrust Bank
where she co-led a top-down equity specialization practice.
Christine and her husband, David, have three daughters. In her free time, she enjoys choral singing at
Trinity Presbyterian Church, where she also serves on the finance committee. When time permits, Christine
loves needlepoint, reading, walking the dogs, and cheering for her hometown Pittsburgh Steelers and
Penguins. Her personal and civic affiliations include the CFA Institute and CFA Society of Atlanta.
Education
B.A. in Art History, Davidson College
Chartered Financial Analyst® designation* in 1999
CERTIFIED FINANCIAL PLANNER™ certification** in 2005
* The Chartered Financial Analyst® (“CFA®”) designation is a professional designation given by the CFA
Institute that measures the competence and integrity of financial analysts. The CFA Program is a
graduate-level self-study program that combines a broad-based curriculum of investment principles with
professional conduct requirements. Candidates are required to pass three levels of examinations covering
areas such as accounting, economics, ethics, money management and security analysis. Before a
candidate is eligible to become a CFA charterholder, he/she must meet minimum experience
requirements in the area of investment/financial practice. To enroll in the program, a candidate must hold
a bachelor’s degree.
** The CFP® certification is granted by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
To attain the certification, the candidate must complete the required educational, examination and
experience requirements set forth by CFP Board. Certain designations, such as the CPA, CFA and others
may satisfy the education component, and allow a candidate to sit for the CFP® Certification Examination.
The Examination tests the candidate’s ability to apply financial planning knowledge to client situations.
The 10-hour exam is divided into three separate sessions over a 2-day period. At least 3 years of
qualifying full-time work experience are required for certification. Qualifying experience includes work in
the area of the delivery of the personal financial planning process to clients, the direct support or
supervision of others in the personal financial planning process, or teaching all, or any portion, of the
personal financial planning process.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Christine has no such disciplinary
information to report.
Exhibit A-9
Item 4 - Other Business Activities
Christine is not engaged in any other business activities.
Item 5 - Additional Compensation
Christine has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-10
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Kenneth (“Kent”) Wade Shaw, CFA
CRD# 2376652
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Kent Shaw, and supplements the A. Montag &
Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please contact
us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the contents
of this Supplement.
Additional information about Kent is available on the SEC’s website at www.AdviserInfo.sec.gov.
Senior Wealth Manager
kentshaw@montagwealth.com
(678) 539-8225
Exhibit A-11
Item 2 - Educational Background and Business Experience
Kenneth W. Shaw (year of birth 1971) joined our firm in December 2013. In addition to his work as a
wealth manager, he plays an important role as an equity analyst, employing principles of fundamental
“bottom-up” analysis in his work.
Prior to joining MONTAG, Kent was a senior analyst and partner at Buckhead Capital Management in
Atlanta from 2004 to 2013. There, he specialized in small- and mid-cap value stock analysis, while
contributing to portfolio management. He also spent a number of years at Wachovia Bank as a financial
advisor and currency trader.
Kent was raised in Columbia, South Carolina. He and his wife Lisa, a physical therapist, have three children.
Kent’s interests include playing jazz and classical trumpet, and spending time with family.
Education
M.B.A., with distinction, Wake Forest University
B.A. in Finance, University of South Carolina
Chartered Financial Analyst® designation*
* The Chartered Financial Analyst® (“CFA®”) designation is a professional designation given by the CFA
Institute that measures the competence and integrity of financial analysts. The CFA Program is a
graduate-level self-study program that combines a broad-based curriculum of investment principles with
professional conduct requirements. Candidates are required to pass three levels of examinations covering
areas such as accounting, economics, ethics, money management and security analysis. Before a
candidate is eligible to become a CFA charterholder, he/she must meet minimum experience
requirements in the area of investment/financial practice. To enroll in the program, a candidate must hold
a bachelor’s degree.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Kent has no such disciplinary information to
report.
Item 4 - Other Business Activities
Kent is not engaged in any other business activities.
Item 5 - Additional Compensation
Kent has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
reached via email at
of all day-to-day matters of
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-12
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Lawrence (“Larry”) E. Mendel
CRD# 1270958
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Larry Mendel, and supplements the A. Montag &
Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please contact
us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the contents
of this Supplement.
Additional information about Larry is available on the SEC’s website at www.AdviserInfo.sec.gov.
Vice President of Sales
larrymendel@montagwealth.com
(678) 539-8237
Exhibit A-13
Item 2 - Educational Background and Business Experience
Larry E. Mendel (year of birth 1959) is Vice President of Sales at our firm. Larry has principal
responsibility for developing the number and quality of relationships to help grow the firm’s client
base. His focus is on finding new business opportunities through spending time with current
clients, acknowledged prospects, and qualified intermediaries.
Larry joined MONTAG in 2016 after five years as Principal and Co-Founder of Black Diamond Investment
Partners, LLC, a registered investment adviser which has since merged with another firm in Texas. Larry
began a career in the financial markets at Davis, Mendel and Regenstein, Inc., a broker dealer for Ned
Davis Research, Inc. Larry dedicated 27 years to the company, covering over 120 institutional firms while
becoming a Managing Director. His strong relationships with his clients helped him to become one of the
top sales representatives for the firm.
Larry is a native of Atlanta, with family roots here dating to 1890. He has two sons and a daughter,
all residing and building careers in the Atlanta area. Outside of the office, Larry enjoys being with
family, golfing, cooking, and spending time at the lake.
Education
B.B.A. in Marketing from the University of Georgia.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Larry has no such disciplinary information to
report.
Item 4 - Other Business Activities
Larry is not engaged in any other business activities.
Item 5 - Additional Compensation
Larry has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
reached via email at
of all day-to-day matters of
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-14
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Brendan J. Wagner
CRD# 3253396
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Brendan Wagner, and supplements the A. Montag
& Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please
contact us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the
contents of this Supplement.
Additional information about Brendan is available on the SEC’s website at www.AdviserInfo.sec.gov.
Senior Wealth Manager
brendanwagner@montagwealth.com
(678) 539-8235
Exhibit A-15
Item 2 - Educational Background and Business Experience
Brendan J. Wagner (year of birth 1978) joined the firm in April 2017 as a Wealth Manager. He manages
portfolios for individuals and families, and spends a significant amount of time on equity research. He
attempts to understand the qualitative aspects of a business’s culture, processes, and end market stability
that enable it to deliver strong returns for their shareholders. He is wary of widespread consensus, and
looks to own companies that will protect and grow our capital despite unknowable future challenges.
Prior to joining MONTAG, Brendan managed equity and fixed income portfolios for families at Gratus
Capital, LLC. From 2010 to 2016, Brendan served in the same capacity at Spectrum Advisory Services, Inc.
Brendan is from San Anselmo, California. He and his wife, Molly, have two young daughters, Avery and
Emmy, with whom they enjoy many outdoor local activities.
Education
B.S. in Finance from Boston College.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Brendan has no such disciplinary information
to report.
Item 4 - Other Business Activities
Brendan is not engaged in any other business activities.
Item 5 - Additional Compensation
Brendan has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
reached via email at
of all day-to-day matters of
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-16
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Christopher (“Chris”) D. Guinther
CRD# 2583504
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Christopher (“Chris”) D. Guinther, and supplements
the A. Montag & Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that
Brochure. Please contact us at (404) 522-5774 if you did not receive our Brochure, or if you have any
questions about the contents of this Supplement.
Additional information about Chris is available on the SEC’s website at www.AdviserInfo.sec.gov.
Senior Investment Strategist & Senior Wealth Manager
chrisguinther@montagwealth.com
(678) 539-8223
Exhibit A-17
Item 2 - Educational Background and Business Experience
Christopher D. Guinther (year of birth 1970) joined the firm in July 2018 as a Wealth Manager. He leads
the equity research and market strategy initiatives at our firm. His areas of expertise include both stocks
and bonds, with a particular focus on technology and other growth stocks.
Prior to joining MONTAG in 2018, Chris was the Chief Investment Officer and founding partner of an
institutional investment firm in Atlanta. Previously, he served as lead portfolio manager overseeing small
and midcap growth equity mutual funds. Chris is an active investor in his personal life, with additional
experience in real estate holdings, franchises, and small businesses. He believes his broad experience will
help our clients whose wealth has been cultivated in similar ways over the years.
An Ohio native, Chris and his wife Ginger have three boys – one of whom is beginning his career and
two who are still in college. In his spare time, he coaches baseball, enjoys golf, and is passionate
about fitness.
Education
B.A. in Finance, Ohio University.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Chris has no such disciplinary information to
report.
Item 4 - Other Business Activities
Chris is not engaged in any other business activities.
Item 5 - Additional Compensation
Chris has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
522-5774.
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-18
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Amy L. Carcione, CFA
CRD# 4156253
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Amy L. Carcione, and supplements the A. Montag
& Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure. Please
contact us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions about the
contents of this Supplement.
Additional information about Amy is available on the SEC’s website at www.AdviserInfo.sec.gov.
Fixed Income Manager
amycarcione@montagwealth.com
(678) 539-8241
Exhibit A-19
Item 2 - Educational Background and Business Experience
Amy L. Carcione (year of birth 1978) joined the firm in September 2020 as a Fixed Income Manager for our
firm. Activities include research, selection, and trading of individual bonds, mutual funds, ETFs, and other
securities designed to meet the income and capital preservation needs of MONTAG clients.
Prior to joining MONTAG, Amy worked most recently at PNC Capital Advisors and began her career at
Citigroup Asset Management. She has over 12 years of experience managing municipal fixed income
assets, including mutual funds, money market funds, and institutional investments utilizing both total
return and laddered maturity strategies.
Originally from Ocean City, NJ, Amy has called the Atlanta area home for over a decade. Outside of the
office, she enjoys spending time with her 3 children, travelling, fitness, and volunteering in her local
community. Her personal and civic affiliations include the CFA Institute and CFA Society of Atlanta. She is
also an active member of the Roswell-Alpharetta chapter of National Charity League.
Education
B.S.B.A. University of Richmond
Chartered Financial Analyst® designation*
* The Chartered Financial Analyst® (“CFA®”) designation is a professional designation given by the CFA
Institute that measures the competence and integrity of financial analysts. The CFA Program is a
graduate-level self-study program that combines a broad-based curriculum of investment principles with
professional conduct requirements. Candidates are required to pass three levels of examinations covering
areas such as accounting, economics, ethics, money management and security analysis. Before a
candidate is eligible to become a CFA charterholder, he/she must meet minimum experience
requirements in the area of investment/financial practice. To enroll in the program, a candidate must hold
a bachelor’s degree.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Amy has no such disciplinary information to
report.
Item 4 - Other Business Activities
Amy is not engaged in any other business activities.
Item 5 - Additional Compensation
Amy has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
Exhibit A-20
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
522-5774.
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-21
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Helen M. Donahue, CFA
CRD# 2157189
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about Helen M. Donahue, and supplements the A.
Montag & Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure.
Please contact us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions
about the contents of this Supplement.
Additional information about Helen is available on the SEC’s website at www.AdviserInfo.sec.gov.
Senior Wealth Manager
helendonahue@montagwealth.com
(678) 539-8234
Exhibit A-22
Item 2 - Educational Background and Business Experience
Helen M. Donahue (year of birth 1969) joined the firm in November 2020 as a Portfolio Manager.
Prior to joining MONTAG in 2020, Helen was a Principal at Montag & Caldwell for over 20 years where she
was a member of the Large Cap and Mid Cap Growth investment teams and served as a client portfolio
manager for institutional and individual clients. She began her investment career in 1991 as an Assistant
Vice President and fixed income portfolio manager at Legg Mason Capital Management and was the
Director of Fixed Income for the Atlanta-based investment manager.
Helen’s professional affiliations include the CFA Institute and the CFA Society Atlanta. She became a
member of the Atlanta Estate Planning Council in 2025. Helen served on the Board of Trustees for Holy
Innocents Episcopal School for two terms. She currently serves as a member of the school’s Investment
Committee, which she chaired for six years. Helen and her husband, John, reside in Sandy Springs and
have 2 adult daughters.
Education
BBA, Loyola College, 1991
Chartered Financial Analyst® designation*
* The Chartered Financial Analyst® (“CFA®”) designation is a professional designation given by the CFA
Institute that measures the competence and integrity of financial analysts. The CFA Program is a
graduate-level self-study program that combines a broad-based curriculum of investment principles with
professional conduct requirements. Candidates are required to pass three levels of examinations covering
areas such as accounting, economics, ethics, money management and security analysis. Before a
candidate is eligible to become a CFA charterholder, he/she must meet minimum experience
requirements in the area of investment/financial practice. To enroll in the program, a candidate must hold
a bachelor’s degree.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Helen has no such disciplinary information to
report.
Item 4 - Other Business Activities
Helen is not engaged in any other business activities.
Item 5 - Additional Compensation
Helen has no other income or compensation to disclose.
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
Exhibit A-23
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
522-5774.
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-24
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
T. Jackson Keenan, CFP®
CRD# 6257540
of
200 Galleria Parkway
Suite 1450
Atlanta, Georgia 30339
(404) 522-5774
www.montagwealth.com
October 15, 2025
This Brochure Supplement provides information about T. Jackson Keenan, and supplements the A.
Montag & Associates, Inc. (“MONTAG”) Brochure. You should have received a copy of that Brochure.
Please contact us at (404) 522-5774 if you did not receive our Brochure, or if you have any questions
about the contents of this Supplement.
Additional information about Jackson is available on the SEC’s website at www.AdviserInfo.sec.gov.
Director of Financial Planning
jacksonkeenan@montagwealth.com
(678) 539-8246
Exhibit A-25
Item 2 - Educational Background and Business Experience
T. Jackson Keenan (year of birth 1981) joined the firm in August 2022 as Director of Financial Planning.
Jackson is responsible for providing comprehensive financial planning services to MONTAG clients. He
also supports Wealth Managers with guidance and education on the topics of retirement strategies,
executive compensation, insurance, taxes, and estate planning.
Prior to joining MONTAG, Jackson served as Financial Advisor at Ameriprise Financial Services from 2013
to 2022. He began his career as a Financial Analyst in the construction industry at Case New Holland
(2005–2009) then at Doosan Infracore Construction Equipment (2009-2013). Jackson is a CERTIFIED
FINANCIAL PLANNERTM professional*.
A Georgia native, Jackson is an advocate for the rights of aging Georgians and an active Board Member
for the Thanks Mom and Dad Fund®. He enjoys traveling, reading fiction, cooking, watching
documentaries, and listening to podcasts.
Education
BA, Finance, University of Georgia, Terry College of Business, 2005
CERTIFIED FINANCIAL PLANNERTM professional*
*The CFP® certification is granted by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). To
attain the certification, the candidate must complete the required educational, examination and
experience requirements set forth by CFP Board. Certain designations, such as the CPA, CFA and others
may satisfy the education component, and allow a candidate to sit for the CFP® Certification Examination.
The Examination tests the candidate’s ability to apply financial planning knowledge to client situations.
The 10-hour exam is divided into three separate sessions over a 2-day period. At least 3 years of
qualifying full-time work experience are required for certification. Qualifying experience includes work in
the area of the delivery of the personal financial planning process to clients, the direct support or
supervision of others in the personal financial planning process, or teaching all, or any portion, of the
personal financial planning process.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events that
would be material to your evaluation of an adviser; however, Jackson has no such disciplinary information
to report.
Item 4 - Other Business Activities
Jackson is not engaged in any other business activities.
Item 5 - Additional Compensation
Jackson has no other income or compensation to disclose.
Exhibit A-26
Item 6 - Supervision
the
firm. Both
individuals can be
Advisers are supervised by both John Montag, CIO, and Ned Montag, CEO, by providing general oversight
of all day-to-day matters of
reached via email at
johnmontag@montagwealth.com and nedmontag@montagwealth.com, respectively, or phone at 404-
522-5774.
Additionally, Ray Palacios, Director of Compliance, can be reached via email at
compliance@montagwealth.com or phone at 678-539-8255.
Exhibit A-27