Overview
- Headquarters
- Belmont, MA
- Total Firm Assets
- $127 million
- Average High-Net-Worth Client Portfolio Size
- $2.1 million
- Minimum Account Size
- $500,000
Fee Structure
Primary Fee Schedule (MFA ADV2A/2B DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $3,000,000 | 0.75% |
| $3,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $35,000 | 0.70% |
| $10 million | $60,000 | 0.60% |
| $50 million | $260,000 | 0.52% |
| $100 million | $510,000 | 0.51% |
Clients
- High-Net-Worth Share of Firm Assets
- 80.48%
- Number of High-Net-Worth Clients
- 48
- Total Client Accounts
- 350
- Discretionary Accounts
- 276
- Non-Discretionary Accounts
- 74
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
- SEC CRD Number
- 130421
Primary Brochure: MFA ADV2A/2B DISCLOSURE BROCHURE (2026-08-14)
View Document Text
Moore Financial Advisors, Ltd.
Form ADV Part 2A – Disclosure Brochure
Effective: August 14, 2026
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Moore Financial Advisors, Ltd. (MFA or the “Advisor”). If you have any questions about the content of
this Disclosure Brochure, please contact the Advisor at (617) 393-9999 or by email at
tellmemore@mooreadvisors.com.
MFA is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information to assist you in determining whether to retain the Advisor.
Additional information about MFA and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 130421.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9
Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of MFA. For convenience, the Advisor has combined these documents into a single disclosure
document.
MFA believes that communication and transparency are the foundation of its relationship with Clients and will
continually strive to provide you with complete and accurate information at all times. MFA encourages all current
and prospective Clients to read this Disclosure Brochure and discuss any questions you may have with the
Advisor.
Material Changes
There have been no material changes to this Disclosure Brochure since the last annual amendment filing on
March 23, 2026.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or our CRD# 130421.
You may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (617) 393-9999
or by email at tellmemore@mooreadvisors.com.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 2
Item 3 – Table of Contents
1
Item 1 – Cover Page
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
A. Firm Information ............................................................................................................................................................. 4
B. Advisory Services Offered .............................................................................................................................................. 4
C. Client Account Management .......................................................................................................................................... 6
D. Wrap Fee Programs ....................................................................................................................................................... 6
E. Assets Under Management ............................................................................................................................................ 6
Item 5 – Fees and Compensation ......................................................................................................................... 6
A. Fees for Advisory Services ............................................................................................................................................. 6
B. Fee Billing ....................................................................................................................................................................... 7
C. Other Fees and Expenses ............................................................................................................................................. 8
D. Advance Payment of Fees and Termination .................................................................................................................. 8
E. Compensation for Sales of Securities ............................................................................................................................ 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ....................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 9
A. Methods of Analysis ....................................................................................................................................................... 9
B. Risk of Loss .................................................................................................................................................................. 10
Item 9 – Disciplinary Information ....................................................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 11
A. Code of Ethics .............................................................................................................................................................. 11
B. Personal Trading with Material Interest ........................................................................................................................ 11
C. Personal Trading in Same Securities as Clients .......................................................................................................... 11
D. Personal Trading at the Same Time as Client ............................................................................................................. 12
Item 12 – Brokerage Practices ............................................................................................................................ 12
B. Aggregating and Allocating Trades .............................................................................................................................. 13
Item 13 – Review of Accounts ............................................................................................................................ 13
A. Frequency of Reviews .................................................................................................................................................. 13
B. Causes for Reviews ..................................................................................................................................................... 13
C. Review Reports ............................................................................................................................................................ 13
Item 14 – Client Referrals and Other Compensation ........................................................................................ 13
A. Compensation Received by MFA ................................................................................................................................. 13
B. Compensation for Client Referrals ............................................................................................................................... 15
Item 15 – Custody ................................................................................................................................................ 15
Item 16 – Investment Discretion ......................................................................................................................... 15
Item 17 – Voting Client Securities ...................................................................................................................... 15
Item 18 – Financial Information .......................................................................................................................... 15
Form ADV Part 2B – Brochure Supplements .................................................................................................... 16
Privacy Policy ...................................................................................................................................................... 25
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 3
Item 4 – Advisory Services
A. Firm Information
Moore Financial Advisors, Ltd. (MFA or the “Advisor”) is a registered investment advisor with the SEC. The
Advisor is organized as a domestic corporation under the laws of Massachusetts. MFA was founded on January
1, 2003, and is owned and operated by Robert F. Kania CFA®, CFP® (President, Chief Investment Officer, and
Chief Compliance Officer). This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by the Advisor.
B. Advisory Services Offered
MFA offers wealth management services and financial planning services to individuals, families, trusts and
estates (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. MFA’s fiduciary commitment is further described in the Advisors Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Wealth Management Services
MFA provides customized wealth management services for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary and non-discretionary investment
management services and a broad range of comprehensive financial planning services. These services are listed
below.
Investment Management Services - The Advisor provides discretionary and non-discretionary investment
management services. MFA works closely with each Client to identify their investment goals and objectives as
well as risk tolerance and financial situation in order to create a portfolio strategy. MFA will then construct an
investment portfolio, consisting of low-cost, diversified mutual funds and/or exchange-traded funds (“ETFs”) to
achieve the Client’s investment goals. The Advisor may also utilize individual stocks or bonds to meet the needs
of its Clients. The Advisor may retain other types of investments from the Client’s legacy portfolio due to fit with
the overall portfolio strategy, tax-related reasons, or other reasons as identified between the Advisor and the
Client.
MFA’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. MFA
will construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and
risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on
the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
MFA evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. MFA may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. MFA may recommend specific positions to increase sector or asset class weightings. The Advisor may
recommend employing cash positions as a possible hedge against market movement. MFA may recommend
selling positions for reasons that include, but are not limited to, harvesting capital gains or losses, business or
sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the position[s]
in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any risk deemed
unacceptable for the Client’s risk tolerance.
At no time will MFA accept or maintain custody of a Client’s funds or securities, except for the limited authority as
outlined in Item 15 - Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 4
Retirement Accounts – When deemed to be in the Client’s best interest, the Advisor will recommend that a Client
take a distribution from an ERISA sponsored plan or to roll over the assets to an Individual Retirement Accounts
(“IRAs”), or recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one
IRA to another IRA, or from one type of account to another account (e.g. commission-based account to fee-
based account). In such instances, the Advisor will serve as an investment fiduciary as that term is defined under
The Employee Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code (“IRC”), as
applicable, which are laws governing retirement accounts. Such a recommendation creates a conflict of interest if
the Advisor will earn a new (or increase its current) advisory fee as a result of the transaction. No client is under
any obligation to roll over a retirement account to an account managed by the Advisor.
Financial Planning Services - MFA provides a variety of financial planning and consulting services to Clients as
part of its wealth management services or as a stand-alone service pursuant to a financial planning agreement.
Services are offered in several areas of a Client’s financial situation, depending on their goals and objectives.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific
financial consultation based on the Client’s financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including but not limited to, investment planning, retirement planning,
personal savings, education savings, insurance evaluation and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
MFA may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six (6) months of contract
date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
College Planning Services – The Advisor provides college planning services to Clients as part of its wealth
management services or as a component of its stand-alone services for financial planning, pursuant to a financial
planning agreement. MFA’s college planning service is designed to help families of high school students identify
and select colleges that fit their criteria and build a plan to pay for college education.
Generally, such college planning services involve preparing a plan with information that helps families compare
the cost of attendance at various colleges identified by the student and options with regard to how to pay for the
cost of attendance.
College planning may also include rendering a specific financial consultation or providing other information or
recommendations based on the Client’s college goals and objectives.
Areas where we offer guidance to clients with college-bound students include:
receiving advice on financial aid appeals
● establishing multi-year plans to identify and cover college costs
● maximizing merit scholarships
●
● discussing financing options
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 5
finding resources to help students with preparing for the college admissions process
●
C. Client Account Management
Prior to engaging MFA to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and
the Client. These services may include:
● Develop a Financial Plan - MFA will work with the Client to develop a plan to support the Client in
achieving his or her life goals; this plan will provide the basis for establishing an investment strategy. Part
of this planning process may be the development and review of Client net worth statements.
● Establishing an Investment Strategy – MFA, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
● Asset Allocation – MFA will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance of risk for each Client.
● Portfolio Construction – MFA will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
●
Investment Management and Supervision – MFA will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
MFA does not manage or place Client assets into a wrap fee program. Wealth management services are
provided directly by MFA.
E. Assets Under Management
As of January 31, 2026, MFA manages $127,239,098 in Client assets, $97,245,609 of which are managed on a
discretionary basis and $29,993,489 on a non-discretionary basis. Clients may request more current information
at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid at the end of each calendar quarter pursuant to the terms of the wealth
management agreement. Wealth management fees are based on the market value of assets under management
at the end of the quarter. Wealth management fees are based on the following schedule:
Assets Under Management ($)
Annual Rate (%)
First to $1,000,000
1.00%
Next to $3,000,000
0.75%
Over $3,000,000
0.50%
The wealth management fee in the first quarter of service is prorated from the inception date of the account[s] to
the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will
take into consideration the aggregate assets under management with the Advisor. All securities held in accounts
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 6
managed by MFA will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5.C below, which may be incurred by the Client. The Advisor
will conduct periodic reviews of the Custodian’s valuations.
Financial Planning Services
MFA offers financial planning services as part of its overall wealth management fee. The Advisor also offers
financial planning services as a stand-alone service on an hourly basis or for a fixed engagement fee. Hourly
services are charged at $350 per hour. Fixed engagement fees typically range from $3,500 - $6,000. Fees may
be negotiable based on the nature and complexity of the services to be provided and the overall relationship with
the Advisor. An estimate for total hours and overall costs will be provided to the Client prior to engaging for these
services.
College Planning Services
MFA offers college planning services as part of its overall wealth management fee. The Advisor also offers
college planning services as a component of its stand-alone financial planning services on an hourly basis.
Hourly services are charged at $350 per hour. An estimate for total hours and overall costs will be provided to the
Client prior to engaging for these services.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s]
at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be
deducted from the Client’s account[s] at the respective quarter end date. The amount due is calculated by
applying the quarterly rate (annual rate divided by 4) to the total assets under management with MFA at the end
of each quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting
deduction of the wealth management fee. Clients are urged to also review and compare the statement provided
by the Advisor to the brokerage statement from the Custodian, as the Custodian does not perform a verification
of fees. Clients provide written authorization permitting advisory fees to be deducted by MFA to be paid directly
from their account[s] held by the Custodian as part of the wealth management agreement and separate account
forms provided by the Custodian.
Contributions and Withdrawals – Clients may make additions to and withdrawals from their account[s] at any
time, subject to MFA’s right to terminate an account. Additions may be in cash or securities provided that MFA
reserves the right to liquidate any transferred securities or decline to accept particular securities into a Client’s
account[s]. Clients may withdraw account assets on notice to MFA, subject to the usual and customary securities
settlement procedures. However, MFA designs its portfolios as long-term investments, and the withdrawal of
assets may impair the achievement of a Client’s investment objectives. MFA may consult with its Clients about
the options and ramifications of transferring securities. However, Clients are advised that when transferred
securities are liquidated, they may be subject to transaction fees, fees assessed at the mutual fund level (i.e.
contingent deferred sales charge) and/or tax ramifications. Contributions into or withdrawals from the Account[s]
greater than $15,000 after the start of the quarterly period will be adjusted for billing purposes. Contributions and
withdrawals below $15,000 will not be adjusted. An adjustment will be made in the form of a credit or debit the
following billing period to reflect the interim change in portfolio value from the date of the deposit or withdrawal
until the end of the quarter.
Financial Planning Services / College Planning Services
Financial planning fees may be invoiced up to fifty percent (50%) of the expected total fee or $500, whichever is
less upon execution of the financial planning agreement. The balance shall be invoiced upon completion of the
agreed upon deliverable[s].
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 7
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Moore Financial Advisors, Ltd. in
connection with investments made on behalf of the Client’s account[s]. The Client is responsible for all securities
execution fees and custody fees charged by the Custodian if applicable. The fees charged by MFA are separate
and distinct from these custody and execution fees.
In addition, all fees paid to MFA for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described
in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the
funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a
possible distribution fee. A Client may be able to invest in these products directly, without the services of MFA
but would not receive the services provided by MFA which are designed, among other things, to assist the Client
in determining which products or services are most appropriate for each Client’s financial situation and
objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by
MFA to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional
information.
D. Advance Payment of Fees and Termination
Wealth Management Services
MFA is compensated for its services at the end of the quarter after wealth management services are rendered.
Either party may terminate the wealth management agreement, at any time, by providing advance written notice
to the other party. The Client may also terminate the wealth management agreement within five (5) business
days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will be due and
payable by the Client. The Client’s wealth management agreement with the Advisor is non-transferable without
the Client’s prior consent.
Financial Planning Services / College Planning Services
MFA requires an advance deposit as described above. Either party may terminate the financial planning
agreement by providing advance written notice to the other party. The Client may also terminate the financial
planning agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client.
After the five-day period, the Client will incur charges for bona fide advisory services rendered to the point of
termination and such fees will be due and payable by the Client. Upon termination, the Client shall be billed for
actual hours logged on the planning project times the contractual hourly rate or in the case of a fixed fee
engagement, the percentage of the engagement scope completed by the Advisor. The Advisor will refund any
unearned, prepaid financial planning fees from the effective date of termination. The Client’s financial planning
agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
MFA does not buy or sell securities to earn commissions and does not receive any compensation for securities
transactions in any Client account, other than the wealth management fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
MFA does not charge performance-based fees for its investment advisory services. The fees charged by MFA
are as described in Item 5 above and are not based upon the capital appreciation of the funds or securities held
by any Client.
Item 7 – Types of Clients
MFA offers wealth management services and financial planning services to individuals, families, trusts, and
estates in the Commonwealth of Massachusetts and other states. The amount of each type of Client is available
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 8
on MFA’s Form ADV Part 1A. These amounts may change over time and are updated at least annually by the
Advisor.
MFA generally requires a minimum relationship size of $500,000 to effectively implement its investment process.
This minimum relationship size may be waived at the sole discretion of MFA.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
MFA primarily employs economic, fundamental, technical, market, and behavioral analysis in developing
investment strategies for its Clients. Research and analysis from MFA are derived from numerous sources,
including financial media companies, third-party research materials, Internet sources, and review of company
activities, including annual reports, prospectuses, press releases and research prepared by others.
Economic
The use of economic data, including but not limited to Gross Domestic Product statistics, inflation statistics,
employment statistics, and consumer and business spending statistics, allows MFA to understand broad
macroeconomic trends that may have an influence on the effectiveness of certain investment strategies and the
performance of funds and securities used in Client portfolios.
Fundamental
The analysis of fundamental information, including but not limited to financial statements, public records, and
corporate disclosures, gives MFA perspective on the on-going operations of the companies that issue securities
purchased for Client portfolios and how the company and sector developments may affect the value of these
securities The Advisor monitors these economic indicators to determine if adjustments to strategic allocations are
appropriate. More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
Technical and Market
Technical and market analysis involves the analysis of statistics generated by market activity, such as past prices
and volume. Technical analysis may involve the use of charts to identify patterns and trends which may be based
on investor sentiment rather than the fundamentals of a particular company. The primary risk in using technical
analysis is that spotting historical trends may not help to predict such trends in the future. Even if the trend will
eventually recur, there is no guarantee that MFA will be able to accurately predict such a reoccurrence.
Behavioral
Behavioral finance analysis involves an examination of conventional economics as well as behavioral and
cognitive psychological factors. Behavioral finance methodology seeks to combine qualitative and quantitative
approach to provide explanations for why individuals may, at times, make irrational financial decisions. Where
conventional financial theories have failed to explain certain patterns, the behavioral finance methodology
investigates the underlying reasons and biases that cause some people to behave against their best interests.
The risks relating to behavior finance analysis are that it relies on spotting trends in human behavior that may not
predict future trends.
As noted above, MFA, generally employs a long-term investment strategy for its Clients, as consistent with their
financial goals. MFA will typically hold all or a portion of a security for more than a year, but may hold for shorter
periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, MFA may also
buy and sell positions that are more short-term in nature, depending on the goals of the Client and/or the
fundamentals of the security, sector or asset class.
Artificial Intelligence
The Advisor uses internally developed and third-party artificial intelligence solutions to support investment
research, portfolio analysis, and risk monitoring. These tools are used solely as decision-support resources and
do not independently make investment decisions or execute trades. All recommendations and investment
decisions are subject to human review and approval.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 9
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. MFA will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals. Please see Item 8.B. for risks associated with the Advisor’s investment
strategies as well as general risks of investing.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment approach.
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later. There is also a risk that Authorized Participants are unable to fulfill their responsibilities.
Authorized Participants are one of the major parties involved with ETF creation/redemption mechanism in the
markets. The Authorized Participants play a critical role in the liquidity of ETFs and essentially have the exclusive
right to change the supply of ETF shares in the market. If the Authorized Participants does not fulfill this expected
role, there could be an adverse impact on liquidity and the valuation of an ETF.
Bond ETF Risks
Bond ETFs are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices
will fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at
a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk,
i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company defaulting
on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of
the company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6)
Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the
bond.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 10
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Artificial Intelligence
The use of artificial intelligence-based solutions may rely on historical data, assumptions, or third-party inputs
that are incomplete, outdated, inaccurate, or misleading, and may not fully reflect current market conditions or
issuer-specific developments. In addition, such tools may incorporate modeling limitations, simplified
assumptions, or unintended biases and may fail to anticipate unusual or rapidly changing market events, which
could result in underperformance or losses.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Moore Financial Advisors, Ltd., or its
management persons. MFA values the trust Client’s place in the Advisor. The Advisor encourages Client’s to
perform the requisite due diligence on any advisor or service provider that the Client Engages. The backgrounds
of the Advisor and its Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 130421.
Item 10 – Other Financial Industry Activities and Affiliations
The sole business of MFA and its Advisory Persons is to provide investment advisory services to its Clients.
Neither MFA nor its Advisory Persons are involved in other business endeavors. MFA does not maintain any
affiliations with other firms, other than contracted service providers to assist with the servicing of its Clients’
accounts.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
MFA has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each
Client. This Code applies to all persons associated with MFA (“Supervised Persons”). The Code was developed
to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to the Client. MFA
and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation
of MFA’s Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general
principles that guide the Code. The Code covers a range of topics that address employee ethics and conflicts of
interest. To request a copy of the Code, please contact the Advisor at (617) 393-9999 or via email at
tellmemore@mooreadvisors.com.
B. Personal Trading with Material Interest
MFA allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. MFA does not act as principal in any transactions. In addition, the Advisor does
not act as the general partner of a fund, or advise an investment company. MFA does not have a material
interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
MFA allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommend (purchase or sell) to Clients
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 11
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities.
The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is
mitigated by MFA requiring reporting of personal securities trades by its Supervised Persons for review by the
Chief Compliance Officer (“CCO”) or delegate. We have also adopted written policies and procedures to detect
the misuse of material, non-public information.
D. Personal Trading at the Same Time as Client
While MFA allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterward. At no
time will MFA or any Supervised Person of MFA transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian
MFA does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize MFA to direct trades to the Custodian as agreed upon in the wealth management agreement.
Further, MFA does not have the discretionary authority to negotiate commissions on behalf of Clients on a trade-
by-trade basis.
Where MFA does not exercise discretion over the selection of the Custodian, it may recommend the Custodian to
Clients for custody and execution services. Clients are not obligated to use the recommended Custodian and will
not incur any extra fee or cost from the Advisor associated with using a Custodian not recommended by MFA.
However, the Advisor may be limited in the services it can provide if the recommended Custodian is not
engaged. MFA may recommend the Custodian based on criteria such as, but not limited to, reasonableness of
commissions charged to the Client, services made available to the Client, and its reputation and/or the location of
the Custodian’s offices.
MFA will generally recommend that Clients establish their account[s] at Fidelity Clearing & Custody Solutions
(“Fidelity”), Altruist Financial LLC (“Altruist”), or Charles Schwab & Co., Inc. (“Schwab”), each a FINRA-registered
broker-dealer and member SIPC. Fidelity, Altruist, or Schwab will serve as the Client’s “qualified custodian”. The
Advisor maintains an institutional relationship with Fidelity, Altruist, and Schwab, whereby the Advisor receives
economic benefits.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. MFA does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian. Please
see Item 14 – below.
2. Brokerage Referrals - MFA does not receive any compensation from any third party in connection with the
recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where MFA will place trades
within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are
traded within their respective brokerage account[s]. The Advisor will not engage in any principal transactions (i.e.,
trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e.,
purchase of a security into one Client account from another Client’s account[s]). MFA will not be obligated to
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 12
select competitive bids on securities transactions and does not have an obligation to seek the lowest available
transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. MFA will execute its transactions through the
Custodian as authorized by the Client. MFA may aggregate orders in a block trade or trades when securities are
purchased or sold through the same Custodian for multiple (discretionary) accounts in the same trading day. If a
block trade cannot be executed in full at the same price or time, the securities actually purchased or sold by the
close of each business day must be allocated in a manner that is consistent with the initial pre-allocation or other
written statement. This must be done in a way that does not consistently advantage or disadvantage any
particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Robert Kania, Chief
Compliance Officer of MFA. Formal reviews are generally conducted at least annually or more frequently
depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify MFA if changes occur in the
Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional reviews
may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by MFA
MFA is a fee-only advisory firm, that is compensated solely by its Clients and not from any investment product.
MFA does not receive commissions or other compensation from product sponsors, broker-dealers or any
unrelated third party.
Participation in Institutional Advisor Platform
MFA has established an institutional relationship with Fidelity to assist the Advisor in managing Client account[s].
Access to the Fidelity platform is provided at no charge to the Advisor. The Advisor receives access to software
and related support without cost because the Advisor renders investment management services to Clients that
maintain assets at Fidelity. The software and related systems support may benefit the Advisor, but not its Clients
directly. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients
first. Clients should be aware, however, that the receipt of economic benefits from a Custodian creates a
potential conflict of interest since these benefits may influence the Advisor's recommendation of this Custodian
over one that does not furnish similar software, systems support, or services. The following benefits are also
received from Fidelity: reimbursement to Clients for transfer costs to the platform/custodian; financing services,
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 13
receipt of duplicate Client confirmations and bundled duplicate statements; access to a trading desk that
exclusively services its institutional participants; access to block trading which provides the ability to aggregate
securities transactions and then allocate the appropriate shares to Client accounts; and access to an electronic
communication network for Client order entry and account information.
The Advisor receives access to software, vendors, and related support without cost or at a discount because the
Advisor renders wealth management services to Clients that maintain assets at Fidelity The software and related
systems support benefit the Advisor and indirectly benefit the Clients. However, all services provided may not be
utilized for all Clients.
In fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of these economic benefits from Fidelity creates a conflict of interest
as these economic benefits may influence the Advisor’s recommendation of Fidelity as a Custodian over another
custodian that does not furnish similar software, systems, back-office support, and/or other economic benefits.
Notwithstanding the conflicts noted herein, the Advisor firmly believes that Fidelity provides the Client and the
Advisor with excellent value and support.
Participation in Institutional Advisor Platform - Altruist
The Advisor has established an institutional relationship with Altruist to assist the Advisor in managing Client
account[s]. The Advisor receives access to software and related support because the Advisor renders investment
management services to Clients that maintain assets at Altruist The software and related systems support may
benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a Custodian creates a potential conflict of interest since these benefits may influence the Advisor’s
recommendation of this Custodian over one that does not furnish similar software, systems support, or services.
Participation in Institutional Advisor Platform - Schwab
The Advisor has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit,
a division of Schwab dedicated to serving independent advisory firms like the Advisor. As a registered investment
advisor participating on the Schwab Advisor Services platform, the Advisor receives access to software and
related support without cost because the Advisor renders investment management services to Clients that
maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but
not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors
at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a conflict of interest since these benefits can influence the Advisor's
recommendation of Schwab over a custodian that does not furnish similar software, systems support, or
services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to the Advisor that may not
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 14
benefit the Client, including: educational conferences and events, start-up support, consulting services and
discounts for various service providers. Access to these services creates a financial incentive for the Advisor to
recommend Schwab, which results in a conflict of interest. The Advisor believes, however, that the selection of
Schwab as Custodian is in the best interests of its Clients.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
The Advisor is authorized to deduct its fees from the Client’s account[s] at the Custodian. The Client must place
all assets with a “qualified custodian”. The Client is required to engage the Custodian to retain all funds and
securities and direct the Advisor to utilize that Custodian for security transactions in the account[s]. The Client
should review statements provided by the Custodian, as the Custodian does not perform this review. For more
information about custodians and brokerage practices, see Item 12 – Brokerage Practices.
Item 16 – Investment Discretion
MFA generally has discretion over the selection and amount of securities to be bought or sold in Client accounts
without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by MFA.
Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will
be evidenced by the Client's execution of a wealth management agreement containing all applicable limitations
to such authority. All discretionary trades made by MFA will be in accordance with each Client's investment
objectives and goals.
Item 17 – Voting Client Securities
MFA does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly from
the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains the
sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither MFA nor its management, have any adverse financial situations that would reasonably impair the ability
of MFA to meet all obligations to its Clients. Neither MFA nor any of its Advisory Persons, have been subject to a
bankruptcy or financial compromise. MFA is not required to deliver a balance sheet along with this Disclosure
Brochure as the Advisor does not collect advance fees of $1,200 or more for services to be performed six
months or more in the future.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 15
Form ADV Part 2B – Brochure Supplement
for
Susan Moore, CFP®
Founder and Treasurer
Effective: August 14, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Susan Moore, CFP® (CRD# 4757144), in addition to the information contained in the Moore Financial Advisors,
Ltd. (“MFA” or the “Advisor”, CRD# 130421) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the MFA Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (617) 393-9999 or by email at
tellmemore@mooreadvisors.com.
Additional information about Ms. Moore is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 4757144.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 16
Item 2 – Educational Background and Business Experience
P. Susan Moore, CFP®, born in 1950 is dedicated to advising Clients of MFA as the Founder and Treasurer. Ms.
Moore earned a B.A. from Shorter College in Rome, GA. Ms. Moore also earned a M.S. Health Systems
Engineering from Georgia Institute of Technology in Atlanta, GA. Ms. Moore also earned a Diploma in Financial
Planning from Boston University in Boston, MA and is a CFP®. Additional information regarding Ms. Moore’s
employment history is included below.
Employment History:
Founder and Treasurer, Moore Financial Advisors, Ltd.
02/2024 to Present
President and Chief Compliance Officer, Moore Financial Advisors, Ltd.
07/2019 to 02/2024
Financial Planner and Investment Advisor, Moore Financial Advisors Ltd.
01/2003 to 07/2019
Financial Planner, Fairfield Financial Advisors Ltd
05/2001 to 10/2002
CERTIFIED FINANCIAL PLANNER® Professional
I am certified for financial planning services in the United States by Certified Financial Planner Board of
Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER®
Professional or a CFP® Professional, and I may use these and the other certification marks (the “CFP Board
Certification Marks”) that Certified Financial Planner Board of Standards Center for Financial Planning, Inc. has
licensed to CFP Board in the United States. The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information about the
CFP® certification at www.cfp.net.
CFP® Professionals have met CFP Board’s high standards for education, examination, experience, and ethics.
To become a CFP® Professional, an individual must fulfill the following requirements:
● Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program.
The coursework covers the financial planning subject areas CFP Board has determined are necessary
for the competent and professional delivery of financial planning services, as well as a comprehensive
financial plan development capstone course. A candidate may satisfy some of the coursework
requirement through other qualifying credentials. CFP Board implemented the bachelor’s degree or
higher requirement in 2007 and the financial planning development capstone course requirement in
March 2012. Therefore, a CFP® Professional who first became certified before those dates may not have
earned a bachelor’s or higher degree or completed a financial planning development capstone course.
● Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
● Experience – Complete 6,000 hours of Professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
● Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for
CFP® Professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements to
remain certified and maintain the right to continue to use the CFP Board.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 17
Certification Marks:
● Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to
CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the
Client, at all times when providing financial advice and financial planning. CFP Board may sanction a
CFP® Professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
Professional’s service. A Client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the Client.
● Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Ms. Moore. Ms. Moore has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Ms. Moore.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Ms. Moore.
However, we do encourage you to independently view the background of Ms. Moore on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
4757144.
Item 4 – Other Business Activities
Ms. Moore is dedicated to the investment advisory activities of MFA’s Clients. Ms. Moore does not have any
other business activities.
Item 5 – Additional Compensation
Ms. Moore is dedicated to the investment advisory activities of MFA’s Clients. Ms. Moore does not receive any
additional forms of compensation.
Item 6 – Supervision
Ms. Moore serves as the Founder and Treasurer of MFA and is supervised by Robert Kania, the Chief
Compliance Officer. Mr. Kania can be reached at (617) 393-9999.
MFA has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of MFA. Further, MFA is subject to regulatory oversight by various
agencies. These agencies require registration by MFA and its Supervised Persons. As a registered entity, MFA is
subject to examinations by regulators, which may be announced or unannounced. MFA is required to periodically
update the information provided to these agencies and to provide various reports regarding the business
activities and assets of the Advisor.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 18
Form ADV Part 2B – Brochure Supplement
for
Robert F. Kania, CFA®, CFP®
Owner, President, Chief Investment Officer and Chief Compliance Officer
Effective: August 14, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Robert F. Kania, CFA®, CFP® (CRD# 2111120), in addition to the information contained in the Moore Financial
Advisors, Ltd. (“MFA” or the “Advisor”, CRD# 130421) Disclosure Brochure. If you have not received a copy of
the Disclosure Brochure or if you have any questions about the contents of the MFA Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (617) 393-9999 or by email at
tellmemore@mooreadvisors.com.
Additional information about Mr. Kania is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 2111120.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 19
Item 2 – Educational Background and Business Experience
Robert F. Kania, CFA®, CFP®, born in 1968, is dedicated to advising Clients of MFA as the Owner, President,
Chief Investment Officer, and Chief Compliance Officer. Mr. Kania earned a B.A. in History from College of the
Holy Cross in 1990. Mr. Kania is also a CFA® charter holder and a CFP® professional. Additional information
regarding Mr. Kania’s employment history is included below.
Employment History:
02/2024 to Present
Owner, President, Chief Investment Officer, and Chief Compliance Officer,
Moore Financial Advisors, Ltd.
Owner and Chief Investment Officer, Moore Financial Advisors, Ltd.
07/2019 to 02/2024
Principal, Laurentide Advisory
06/2015 to 12/2019
Principal, Serapis Capital LLC
01/2015 to 12/2017
Chartered Financial Analyst (“CFA®”)
The Chartered Financial Analyst charter is a professional designation established in 1962 and
awarded by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-hour
examinations over two to four years. The three levels of the CFA® Program test a wide range of investment
topics, including ethical and professional standards, fixed-income analysis, alternative and derivative
investments, and portfolio management and wealth planning. In addition, CFA® charter holders must have
at least four years of acceptable professional experience in the investment decision-making process and
must commit to abide by, and annually reaffirm their adherence to the CFA® Institute Code of Ethics and
Standards of Professional Conduct. CFA® is a trademark owned by CFA® Institute.
CERTIFIED FINANCIAL PLANNER® Professional
I am certified for financial planning services in the United States by Certified Financial Planner Board of
Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER®
Professional or a CFP® Professional, and I may use these and the other certification marks (the “CFP Board
Certification Marks”) that Certified Financial Planner Board of Standards Center for Financial Planning, Inc. has
licensed to CFP Board in the United States. The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information about the
CFP® certification at www.cfp.net.
CFP® Professionals have met CFP Board’s high standards for education, examination, experience, and ethics.
To become a CFP® Professional, an individual must fulfill the following requirements:
● Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program.
The coursework covers the financial planning subject areas CFP Board has determined are necessary
for the competent and professional delivery of financial planning services, as well as a comprehensive
financial plan development capstone course. A candidate may satisfy some of the coursework
requirement through other qualifying credentials. CFP Board implemented the bachelor’s degree or
higher requirement in 2007 and the financial planning development capstone course requirement in
March 2012. Therefore, a CFP® Professional who first became certified before those dates may not have
earned a bachelor’s or higher degree or completed a financial planning development capstone course.
● Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 20
● Experience – Complete 6,000 hours of Professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
● Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for
CFP® Professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements to
remain certified and maintain the right to continue to use the CFP Board.
Certification Marks:
● Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to
CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the
Client, at all times when providing financial advice and financial planning. CFP Board may sanction a
CFP® Professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
Professional’s service. A Client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the Client.
● Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Kania. Mr. Kania has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Kania.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Kania.
However, we do encourage you to independently view the background of Mr. Kania on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
2111120.
Item 4 – Other Business Activities
Mr. Kania is dedicated to the investment advisory activities of MFA’s Clients. Mr. Kania does not have any other
business activities.
Item 5 – Additional Compensation
Mr. Kania is dedicated to the investment advisory activities of MFA’s Clients. Mr. Kania does not receive any
additional forms of compensation.
Item 6 – Supervision
Mr. Kania serves as the Owner, President Chief Investment Officer, and Chief Compliance Officer of MFA. Mr.
Kania can be reached at (617) 393-9999.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 21
MFA has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of MFA. Further, MFA is subject to regulatory oversight by various
agencies. These agencies require registration by MFA and its Supervised Persons. As a registered entity, MFA is
subject to examinations by regulators, which may be announced or unannounced. MFA is required to periodically
update the information provided to these agencies and to provide various reports regarding the business
activities and assets of the Advisor.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 22
Form ADV Part 2B – Brochure Supplement
for
Donna L. Cournoyer
College and Financial Planning Advisor
Effective: August 14, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Donna L. Cournoyer (CRD# 5694052) in addition to the information contained in the Moore Financial Advisors,
Ltd. (“MFA” or the “Advisor”, CRD# 130421) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the MFA Disclosure Brochure or this
Brochure Supplement, please contact us at (617) 393-9999 or by email at tellmemore@mooreadvisors.com.
Additional information about Ms. Cournoyer is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5694052.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 23
Item 2 – Educational Background and Business Experience
Donna L. Cournoyer, born in 1967, is dedicated to advising Clients of MFA as a College and Financial Planning
Advisor. Ms. Cournoyer earned a Bachelor of Arts from Bryant University in International Studies. Ms. Cournoyer
also earned an Associate of Science, Business Administration from Bryant University in 1992. Additional
information regarding Ms. Cournoyer’s employment history is included below.
Employment History:
College and Financial Planning Advisor, Moore Financial Advisors, Ltd.
Senior Associate Director of Financial Aid, Salve Regina University
Associate Director of Financial Aid, Salve Regina University
01/2023 to Present
10/2022 to 01/2023
09/2011 to 10/2022
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Ms. Cournoyer. Ms. Cournoyer has
never been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Ms. Cournoyer.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Ms. Cournoyer.
However, we do encourage you to independently view the background of Ms. Cournoyer on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual
CRD# 5694052.
Item 4 – Other Business Activities
Ms. Cournoyer is dedicated to the investment advisory activities of MFA’s Clients. Ms. Cournoyer does not have
any other business activities.
Item 5 – Additional Compensation
Ms. Cournoyer is dedicated to the investment advisory activities of MFA’s Clients. Ms. Cournoyer does not
receive any additional forms of compensation.
Item 6 – Supervision
Ms. Cournoyer serves as a College and Financial Planning Advisor of MFA and is supervised by Robert Kania,
the Chief Compliance Officer. Mr. Kania can be reached at (617) 393-9999.
MFA has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person
in meeting their fiduciary obligations to Clients of MFA. Further, MFA is subject to regulatory oversight by various
agencies. These agencies require registration by MFA and its Supervised Persons. As a registered entity, MFA is
subject to examinations by regulators, which may be announced or unannounced. MFA is required to periodically
update the information provided to these agencies and to provide various reports regarding the business
activities and assets of the Advisor.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 24
Privacy Policy
Effective: August 14, 2026
Our Commitment to You
Moore Financial Advisors Ltd. (“MFA or the “Advisor”) is committed to safeguarding the use of personal information
of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as described here
in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. MFA (also referred to as "we", "our" and "us”)
protects the security and confidentiality of the personal information we have and implemented controls to ensure
that such information is used for proper business purposes in connection with the management or servicing of our
relationship with you.
MFA will never sell your non-public personal information to anyone. Nor do we provide such information to others
except for discrete and reasonable business purposes in connection with the servicing and management of our
relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number
Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Account applications and forms
Other advisory agreements and legal documents
Investment questionnaires and suitability documents
Transactional information with us or others
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 25
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect
Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we
share?
Can you
limit?
Servicing our Clients
Yes
Yes
With the consent of the Client, the Advisor may share non-public personal
information with non-affiliated third parties (such as administrations brokers,
custodians, regulators, credit agencies or other financial institutions) as necessary to
provide the agreed upon services to the Client. Sharing will occur only as consistent
with applicable laws and regulations in the State in which the Client resides. Please
see additional rules for Massachusetts below. The Advisor may share personal
information with the above-referenced parties for account opening, processing
transactions, account maintenance; and other Client service activities.
The Advisor may share the following types of information with the above-referenced
parties:
Income and expenses
Investment activity
Investment experience and goals
● Name, address and phone number[s]
● E-mail address[s]
● Driver’s license number
● Social security or taxpayer identification number
● Date of birth
● Assets and liabilities
●
●
●
The Client may also request that the Advisor share non-public personal information
with other individuals and businesses. Prior to such sharing, the Advisor will require
an executed Information Sharing Authorization from the Client for each authorized
party. The Client may rescind these authorizations at any time.
The Client may limit sharing of the above-referenced information. However,
limiting the sharing of this information could also limit the Advisor’s ability to
perform the services outlined in the Client’s agreement with the Advisor.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 26
Response to Regulatory Inquiries
Yes
No
The Advisor may be required by securities regulators to provide non-public personal
information in connection with audits and other inquiries.
Marketing Purposes
No
N/A
The Advisor does not disclose and does not intend to disclose personal information
with non-affiliated third parties to offer you services. Certain laws may give us the
right to share your personal information with financial institutions where you are a
customer and where the Advisor or the client has a formal agreement with the
financial institution. We will only share information for purposes of servicing
your accounts, not for marketing purposes.
Information About Former Clients
No
N/A
The Advisor does not disclose and does not intend to disclose, non-public personal
information to non-affiliated third parties with respect to persons who are no longer
our Clients, except for inquiries by securities regulators as noted above.
State-specific Regulations
Massachusetts
Clients
In response to Massachusetts law, the Client must “opt-in” to share non-public personal
information with non-affiliated third parties before any personal information is disclosed.
Client opt-in is obtained through the Client’s execution of authorization forms provided by
the third parties, by executing an Information Sharing Authorization Form, or by other
written consent by the Client, as appropriate and consistent with applicable laws and
regulations.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting the Advisor at (617) 393-9999 or via email at tellmemore@mooreadvisors.com.
Moore Financial Advisors, Ltd.
83 Leonard Street Office #9 Belmont, MA 02478-2505
Phone: (617) 393-9999
https://mooreadvisors.com/
Page 27