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Item 1 Cover Page
9030 Stony Point Parkway, Suite 590
Richmond, VA 23235
(804) 888-7771
March 26, 2025
This brochure provides information about the qualifications and business practices of Morse
Capital Partners, LLC. If you have any questions about the contents of this brochure, please
contact us at 804-888-7770. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority. Morse
Capital Partners, LLC is a registered investment adviser. Registration does not imply any certain
level of skill or training.
Additional information about Morse Capital Partners, LLC is also available on the SEC’s website
at www.adviserinfo.sec.gov.
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Item 2 Material Changes
The purpose of Item 2 of the Brochure is to provide a summary of new and/or updated information that is
contained in the remainder of the Brochure since the filing of the previous annual amendment, dated March
26, 2024.
Since the date of the last Form ADV Part 2A Brochure on July 17, 2024, Morse Capital Partners, LLC (“MCP”)
has had no material changes in its business. However, changes have been made to certain disclosures as
follows:
• Under Item 4 "Advisory Business", MCP updated the assets under management section as December
31, 2024.
To receive a complete copy of this brochure at no charge, please contact your Financial Advisor or the home
office at 804-888-7771.
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Item 3 Table of Contents
Item 1 Cover Page ......................................................................................................................................... 1
Item 2 Material Changes ............................................................................................................................... 2
Item 3 Table of Contents .............................................................................................................................. 3
Item 4 Advisory Business .............................................................................................................................. 1
Item 5 Fees and Compensation .................................................................................................................... 2
Item 6 Performance-Based Fees and Side-by-Side Management ................................................................. 4
Item 7 Types of Clients.................................................................................................................................. 4
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ............................................................ 4
Item 9 Disciplinary Information .................................................................................................................. 12
Item 10 Other Financial Industry Activities and Affiliations .........................................................................12
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................. 13
Item 12 Brokerage Practices ....................................................................................................................... 13
Item 13 Review of Accounts ....................................................................................................................... 16
Item 14 Client Referrals and Other Compensation ..................................................................................... 16
Item 15 Custody ...........................................................................................................................................16
Item 16 Investment Discretion ................................................................................................................... 16
Item 17 Voting Client Securities .................................................................................................................. 17
Item 18 Financial Information ..................................................................................................................... 17
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Item 4 Advisory Business
Morse Capital Partners LLC (“MCP”) has been in business since 2008. Collectively the firm’s advisors have
over 60 years of experience in the investment industry. The principal owners of Morse Capital Partners, LLC
are Brent Morse, Zermatt Wealth Partners, LLC, and Robert Freeman.
The firm provides financial advice to individuals, pension and profit-sharing plans, trusts, estates, and
businesses.
Financial Planning
In most cases, the client will supply to MCP information including income, investments, savings, insurance,
age and many other items that are helpful to the firm in assessing your financial goals. The information is
typically provided during personal interviews and supplemented with written information. Once the
information is received, we will discuss your financial needs and goals with you and compare your current
financial situation with the goals you state. Once these are compared, we will create a financial and/or
investment plan to help you meet your goals.
The plan is intended to be a suggested blueprint of how to meet your goals. Not every plan will be the same
for every client. Each one is specific to the client who requested it. Because the plan is based on information
supplied by you, it is very important that you accurately and completely communicate to us the information
we need. Also, your circumstances and needs may change as your engagement with us progresses. It is very
important that you continually update us with any changes so that if the updates require changes to your
plan, we can make those changes. Otherwise, your plan may no longer be accurate.
Asset Management
Asset management services involve the rendering of advice to clients regarding the purchase and sale of
securities in the client’s account.
MCP requires each client to place at least $1,000,000 with the firm. This minimum may be waived at the
discretion of MCP. Some clients who wish to access multiple asset management styles, specifically third-
party managers, may be required to have a greater account minimum.
Asset management services may be provided on either a “discretionary” or “non-discretionary” basis. When
MCP is engaged to provide asset management services on a discretionary basis, MCP will monitor the
accounts to ensure that they are meeting the client’s asset allocation requirements. If any changes are
needed, MCP will make the changes. These changes may involve selling a security or group of investments
and buying others or keeping the proceeds in cash. Clients engaging MCP on a discretionary basis will be
asked to execute a Limited Power of Attorney (granting us the discretionary authority over the client
accounts) included in the Investment Management Agreement that outlines the responsibilities of both the
client and MCP.
When a client engages MCP to provide investment management services on a non-discretionary basis, we
monitor the accounts in the same way as for discretionary services. The difference is that changes to
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the account will not be made until MCP has confirmed with the client (either verbally or in writing) that
the proposed change is acceptable to the client.
Each client has the ability to impose reasonable restrictions on the management of his/her account,
including the designation of particular securities or types of securities that should not be purchased for
the account, or that should be sold if held in the account. If a client’s instructions are unreasonable we
believe that the instructions are inappropriate for the client, we will notify the client that, unless the
instructions are modified, it will cancel the instructions in the client’s account.
When clients engage MCP to provide asset management services, the client and MCP will execute an
Investment Management Agreement that describes the services to be provided, the fees for the service,
other expenses related to the provision of the investment management services, and how to terminate
the agreement.
MCP does not offer a wrap program currently.
As of December 31, 2024, MCP has total assets under management of $246,090,867 million managed
on a discretionary basis across 347 accounts.
Item 5 Fees and Compensation
Financial Planning
Financial planning fees can be charged on a fixed fee basis, or included with asset management services.
Fixed fees will be between $2,000 and $15,000. The fee range stated is a guide. Fees may be higher or
lower than this range, based on the nature of the engagement. Fees are negotiable and will depend on
the anticipated complexity of your plan.
Asset Management
Generally, fees may vary from 0.50% to 2.00% per annum of the market value of a client’s assets managed
by MCP. The value used to calculate the asset management fee will include any allocation to cash or cash-
like instruments, such as money market funds or accounts, of the client’s investable assets. Investable
cash means cash that is in client account as an asset allocation. Cash that is not in investable cash is cash
that has been identified by the client as designated for a specific purpose. The fee range stated is a guide,
a client’s actual fee will be noted in the investment advisory agreement. Fees are negotiable, and may be
lower than this range, based on the nature of the account. Factors affecting fee percentages include the
size of the account, complexity of asset structures, and other factors.
Fee Payment
Investment management fees will be debited directly from each client’s account. The advisory fee is paid
quarterly, in advance, and the value used for the fee calculation is the net value as of the last market day
of the previous quarter with the exception of certain alternative investments that will be valued one
quarter behind. This means that if your annual fee is 1.00%, then each quarter we will
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multiply the value of your account by 1.00% then divide by the number of days in the year and then
multiply by the number of days in the upcoming quarter to calculate our fee. Once the calculation is made,
we will instruct your account custodian to deduct the fee from your account and remit it to MCP. Fees
are not necessarily based on a calendar quarter. Rather, fees for each client may be based on quarters
specific to that client. For example, if a client becomes a client in February, instead of being charged for
the balance of the first quarter, and then for each subsequent calendar quarter thereafter, they may be
charged for the quarter of February, March and April. In that case, their next billing will be May, June and
July, and so on. Deposits and/or withdrawals of $10,000 or more made during the calendar quarter will be
prorated and charged or rebated in advance (arrears), as applicable.
Clients whose fees are directly debited will provide written authorization in the investment advisory
agreement to debit advisory fees from their accounts held by a qualified custodian chosen by the client.
The client will receive a statement from their account custodian showing all transactions in their account,
including the fee.
If a client engages MCP to provide asset management services during a quarter, the client will pay a
management fee for the number of days left in that quarter. If a client terminates the relationship during
a quarter, the client will be entitled to a refund of any management fees for the remainder of the quarter.
Once a notice of termination is received, MCP will refund the unearned fees to the client in whatever way
the client prefers (check, wire back to your account).
Other Fees
In addition to the fees outlined above, a separate platform fee of up to .25% is charged which covers the
firm's technology platforms used for billing, reporting and accessing a wide field of money managers. This
fee will be levied in addition to the MCP’s advisory fee assessed for investment management services and
any fee charged by subadvisors utilized on the Envestnet platform and is not billed as a separate line item.
Unless clients direct otherwise or an individual client’s circumstances require, MCP generally recommends
one of several unaffiliated custodians to serve as the broker-dealer/custodian for client investment
accounts. Broker-dealers such as those listed above may charge brokerage commissions and/or transaction
fees for effecting certain securities transactions. For example, these custodians may charge commissions
for individual equity and fixed income securities transactions or fees may be charged for certain no-load
mutual fund transactions. In addition to the Adviser’s investment management fee, custodial brokerage
commissions and/or transaction fees, clients will also incur, relative to all mutual fund and exchange traded
fund purchases, charges imposed at the fund level (e.g., management fees and other fund expenses).
Morse Capital Partners invests certain qualified clients in Private Funds (e.g. Private Equity Funds, Hedge
Funds, etc.) depending on their risk tolerance and investment goals. Clients should be aware that
investments in Private Funds generally carry additional fees in addition to Morse Capital Partners asset
management fee. These additional fees may be in the form of fund expenses, incentive fees, carried interest,
etc.
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Morse Capital Partners uses Mutual Funds to diversify client holdings and provide broader exposure to
certain markets depending on the clients risk profile and goals. Mutual Funds are generally offered in
different share classes (e.g. A Shares, I Shares, etc.) with varying fee structures, including share classes with
sales load, sales charges or 12B-1 fees. Morse Capital Partners strives to use the lowest fee share class in
most circumstances, however on occasion Morse Capital Partners does not meet certain criteria to purchase
I shares or similarly offered low expense share classes. In these cases, the Adviser will use a higher fee share
class that may carry a 12B-1 fee. 12B-1 fees are deducted from the client’s mutual funds’ assets on an
ongoing basis and are paid to the client’s broker-dealers / custodians. On a regular basis the Firm will review
any holdings with 12b-1 fees to see if there is a lower cost share class available to consider switching into.
It should be noted that Morse Capital Partners DOES NOT receive any portion of 12B-1 fees.
Item 6 Performance‐Based Fees and Side‐by‐Side Management
MCP will not charge performance-based fees (fees based on a share of capital gains on or capital
appreciation of the assets of a client).
Item 7 Types of Clients
Clients advised may include individuals, pension and profit-sharing plans, trusts, estates, and businesses.
MCP requires clients to have an account minimum of $1,000,000. The minimums may be waived in the
discretion of MCP.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
It is important for you to know and remember that all investments carry risks. Investing in securities involves
risk of loss that clients should be prepared to bear.
At the onset of the client relationship, MCP will:
1.
Interview the client, establish risk tolerance, investment horizon, income/distribution needs and
any other constraints that may play a role in the client’s investment parameters.
2. Determine an appropriate asset allocation and investment management strategy, including the
general types of management approach that would be appropriate to meet the client’s needs.
3. Prepare a written investment policy outlining the above for the client, including a schedule for
4.
regular reviews.
If needed, MCP will prepare a transition plan from the client’s current accounts to the accounts
managed by MCP. It is important to remember that because market conditions can vary greatly,
your asset allocation guidelines are not necessarily strict rules. Rather, we review accounts
individually, and may deviate from the guidelines as we believe necessary.
Once each client is interviewed and a transition plan is made to an MCP strategy, the client’s assets will
be placed in one or more of the following strategies:
Separate Accounts
Each client account is separately managed and invested according to that client’s investment objectives.
Once each account’s objectives are ascertained, MCP will develop a set of asset allocation guidelines. An
asset allocation guideline is a percentage-based allocation among different types of assets like stocks,
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fixed income, or third part managers with specific expertise (asset classes), or specific types of securities
(large cap, mid-cap). For example, a client may have an asset allocation strategy that calls for 80% of the
portfolio to be invested in equity securities and fixed income and the rest invested with third party
managers. Within each main allocation may be sub-allocations. For example, a client with 80% in direct
securities may have a mix of large cap, mid cap and small cap equities combined with mutual funds and fixed
income, while another client’s direct securities might be all in ETFs and mutual funds. Each client is managed
individually.
The percentages in each asset type recommended by MCP are based on the typical behavior of that security
type, individual securities we follow current market conditions, the client’s current financial situation,
financial goals, and the timeline to achieve those goals. Because MCP develops an investment strategy based
on each client’s personal situation and financial goals, each client’s asset allocation guidelines may be similar
to or different from another client. It is important to remember that because market conditions can vary
greatly, asset allocation guidelines are not necessarily strict rules. Rather, we review accounts individually,
and may deviate from the guidelines as we believe necessary.
Once the client’s asset allocation guidelines are established, a selection of appropriate directly owned
securities types is selected. The broad categories of securities MCP works with are: individual stocks,
bonds, ETF’s (exchange traded funds) and mutual funds. Different asset types tend to behave differently
in different market environments and there can be benefits to diversification.
Specific equity and fixed income securities are chosen based on a variety of factors, including dividends,
income, interest rates, company management, price to earnings ratios, and other factors. Specific mutual
funds are chosen based on where its investment objective fits into the asset allocation recommended by
MCP, its risk parameters, past performance, peer rankings, fees, expenses, and any other aspects of the
fund MCP deems relevant to that particular fund. MCP bases its conclusions on publicly available
research, such as regulatory filings, press releases, purchased research, and proprietary screens and
analytics.
As assets are transitioned from a client’s prior advisers to MCP, there may be securities and other
investments that do not fit within the asset allocation strategy selected for the client. Accordingly, these
investments will need to be sold in order to reposition the portfolio into the asset allocation strategy
selected by MCP. However, this transition process may take some time to accomplish. Some investments
may not be unwound for a lengthy period of time for a variety of reasons that may include unwarranted
low share prices, restrictions on trading, contractual restrictions on liquidity, or market- related liquidity
concerns. In some cases, there may be securities or investments that are never able to be sold. In the
event an investment in a client account is unable to be unwound for a period of time, MCP will monitor
the investment as part of its services to the client. MCP may suggest that a given investment be moved
to a separate account.
Options
MCP may use options as part of an investment strategy. An option is a contract that gives the buyer the
right, but not the obligation, to buy or sell an asset (such as a share of stock or ETF) at a specific price on
or before a certain date. An option, just like a stock or bond, is a security. An option is also a derivative,
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because it derives its value from an underlying asset. The two types of options are calls and puts.
• A call gives the holder the right to buy an asset at a certain price within a specific period of time.
We may buy a call if we believe that the price of the underlying security may increase before the
option expires.
• A put gives the holder the right to sell an asset at a certain price within a specific period of time.
We may buy a put if we believe that the price of the underlying security may fall before the
option expires.
MCP may also sell puts and calls as well or employ other more sophisticated options strategies. We will
use options to “hedge” a purchase of the underlying security or related positions; in other words, we
will use an option purchase to limit the potential upside and/or downside of a security or related
positions we have purchased for your portfolio.
MCP may use “covered calls”, in which we sell an option on a security owned within a portfolio. In this
strategy, you receive a premium for making the option available, and the person purchasing the option has
the right to buy the security from you at a predetermined price.
MCP may also utilize two or more options at the same time, to take advantage of the difference between
them, called a “spread”. For example, a put option that you buy and a put option that you sell for the same
underlying security. This can provide partial downside protection by giving the adviser the ability to limit
some of the variables of price, time and other factors. We typically use this kind of strategy to provide
downside protection for a portfolio but may also utilize the concept of option spreads to generate returns
if the client’s portfolio and market conditions warrant such a strategy.
Model Portfolios
On occasion, all or a portion of a client’s accounts will be managed through the use of MCP’s proprietary
models, which it uses to guide the stock positions in client portfolios. Each client account is coded to indicate
the model it is attached to. All client accounts in each model are managed on a pari passu basis. In other
words, unlike the Separate Account strategy outlined above, all accounts managed within each model are
managed in a like manner, side by side with one another, and not individually considered.
When the financial advisor managing the model wishes to make a change to the investments in the accounts
participating in that model, the financial advisor implements a single change, as if the financial advisor were
only managing one account. The individual participating accounts are then allocated their share of the
investment purchase or sale.
Accordingly, while a client may request limitations on MCP’s discretionary authority, some requested
limitations may not be possible to achieve within a model portfolio, because all accounts participating in
each model are done in the same manner. In this case, the client and the firm will mutually agree to either
terminate the engagement, accept the asset allocations in the strategy, or have the client’s assets placed in
another strategy.
Prior to participating in a particular model portfolio, each client will receive a complete description of
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the strategy such model portfolio follows as part of the engagement to provide advisory services.
As a result of MCP’s interviewing clients, MCP is often in a position to recommend the appropriate model
for the client’s needs. In other instances, clients may have a specific type of equity portfolio in mind,
either due to their investment interest, their overall global asset allocation, or their expected risk and
return guidelines.
Specific securities within each model are chosen based on a variety of factors, including dividends,
income, interest rates, company management, price to earnings ratios, and other factors. MCP bases its
conclusions on publicly available research, such as regulatory filings, press releases, purchased research,
and proprietary screens and analytics we undertake on our own. We also utilize some quantitative
analysis and from time to time utilize technical analyses, which mean that we will review the past
behaviors of the security and the markets in which it trades for signals as to what might happen in the
future.
Sub-Advisors
MCP has access to a wide range of third party investment advisors (“sub-advisors”) via the Orion platform
to offer asset allocation and asset management services to MCP advisory clients. Each IAR shall assist their
client in formulating a strategic investment portfolio based on the client's investment objectives. Once
formulated, a suitable sub-advisor is selected to implement and continually manage the portfolio. In
preparing the portfolio, each IAR will set restrictions or limitations on the management of the account if
requested by the client and explain to the client the continual account activity transacted by the sub-
advisor. Also, MCP will periodically review the current and historical performance record of each sub-
advisor.
The relationship of MCP with the subadvisor will be clearly communicated to all clients.
Third Party Managers
We may recommend that certain portions of a client's portfolio be managed by independent third-party
managers or recommend direct investment with independent third-party managers, typically when those
managers demonstrate knowledge and expertise in a particular investment strategy. We consider private
placement, or “hedge funds” as third-party managers. No assets will be allocated to third party managers
without the prior permission of the client. Permission for such allocations will be obtained for each
allocation.
We examine the experience, expertise, investment philosophies and past performance of independent
third-party investment managers in an attempt to determine if that manager has demonstrated an ability
to invest over a period of time and in different economic conditions. We monitor the manager’s underlying
holdings, strategies, concentration and leverage as part of our overall periodic risk assessment. Additionally,
as part of our due-diligence process, we survey the manager’s compliance and business enterprise risks.
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Based on a client’s individual circumstances and needs, we will determine which selected money manager's
portfolio management style is appropriate for that client. Factors considered in making this determination
include account size, risk tolerance and the investment philosophy of the selected money manager. We
encourage clients to review each third-party manager’s disclosure document regarding the particular
characteristics of any program and managers selected by us.
We will regularly and continuously monitor the performance of the selected money managers. If we
determine that a particular selected money manager is not providing sufficient management services to
the client, or are not managing the client's portfolio in a manner consistent with the client's investment
objectives, we will remove the client's assets from that selected money manager and place the client's
assets with another money manager at our discretion and without prior consent from the client, unless the
client account is non-discretionary. Permission for non-discretionary accounts will be obtained before
placing the client's assets with another money manager.
MCP will obtain appropriate due diligence on all independent third-party managers, making reasonable
inquiries into their performance calculations, policies and procedures, code of ethics policies and other
operational and compliance matters to account for performance and risk management. We examine the
experience, expertise, investment philosophies and past performance of third-party investment managers
in an attempt to determine if that manager has demonstrated an ability to invest over a period of time and
in different economic conditions. We monitor the manager’s underlying holdings, strategies, concentrations
and leverage as part of our overall periodic risk assessment. Additionally, as part of our due- diligence
process, we survey the manager’s compliance and business enterprise risks.
This process continues on an ongoing basis, throughout the time the client works with the third-party
manager. It is important to note that these managers will charge a separate and additional fee for their
services. MCP will consider these fees in its decision to recommend the use of a third-party manager.
Risks of Investing
There are always risks to investing. Clients should be aware that all investments carry various types of risk
including the potential loss of principal that clients should be prepared to bear. It is impossible to name all
possible types of risks. Among the risks are the following:
• Political Risks. Most investments have a global component, even domestic stocks. Political
events anywhere in the world may have unforeseen consequences to markets around the
world.
• General Market Risks. Markets can go up or down on various news releases or for no
understandable reason at all. This sometimes means that the price of specific securities could go
up or down without real reason and may take some time to recover any lost value. Adding
additional securities does not help to minimize this risk since all securities may be affected by
market fluctuations.
• Risks Associated with Taxation: MCP is not an accounting or legal firm and cannot give tax advice. Each
individual client’s tax situation may be unique to that client. Accordingly, clients should regularly
consult with their legal and tax professionals regarding the tax impact of investing as well as the tax
complications of the asset management decisions made by MCP.
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• Currency Risk. When investing in another country using another currency, the changes in the
value of the currency can change the value of your security value in your portfolio.
• Regulatory Risk. Changes in laws and regulations from any government can change the value of
a given company and its accompanying securities. Certain industries are more susceptible to
government regulation. Changes in zoning, tax structure or laws impact the return on these
investments.
• Tax Risks Related to Short Term Trading: Clients should note that MCP may engage in short-term
trading transactions. These transactions may result in short term gains or losses for federal and
state tax purposes, which may be taxed at a higher rate than long term strategies. MCP
endeavors to invest client assets in a tax efficient manner, but all clients are advised to consult
with their tax professionals regarding the transactions in client accounts.
• Restriction Risk: Clients may at all times place reasonable restrictions on the
• management of their accounts. However, placing these restrictions may make managing the
accounts more difficult, thus lowering the potential for returns.
• Risks Related to Investment Term & Liquidity. Securities do not follow a straight line up in value.
All securities will have periods of time when the current price of the security is not an accurate
measure of its value. If you require us to liquidate your portfolio during one of these periods,
you will not realize as much value as you would have had the investment had the opportunity to
regain its value. Further, some investments are made with the intention of the investment
appreciating over an extended period of time. Liquidating these investments prior to their
intended time horizon may result in losses.
• Purchasing Power Risk. Purchasing power risk is the risk that your investment’s value will
decline as the price of goods rises (inflation). The investment’s value itself does not decline, but
its relative value does, which is the same thing. Inflation can happen for a variety of complex
reasons, including a growing economy and a rising money supply.
• Business Risk. This can be thought of as certainty or uncertainty of income. Management comes
under business risk. Cyclical companies (like automobile companies) have more business risk
because of the less steady income stream. On the other hand, fast food chains tend to have
steadier income streams and therefore, less business risk.
• Financial Risk. The amount of debt or leverage determines the financial risk of a company.
• Default Risk. This risk pertains to the ability of a company to service their debt. Ratings provided
by several rating services help to identify those companies with more risk. Obligations of the
U.S. government are said to be free of default risk.
• Short Sales. “Short sales” are a way to implement a trade in a security MCP feels is overvalued.
In a “long” trade, the investor is hoping the security increases in price. Thus, in a long trade, the
amount of the investor’s loss (without margin) is the amount paid for the security. In a short
sale, the investor is hoping the security decreases in price. However, unlike a long trade where
the price of the security can only go from the purchase price to zero, in a short sale, the prince
of the security can go infinitely upwards. Thus, in a short sale, the potential for loss is unlimited
and unknown, where the potential for loss in a long trade is limited and knowable. MCP utilizes
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•
short sales only when the client’s risk tolerances permit.
Information Risk: All investment professionals rely on research in order to make conclusions
about investment options. This research is always a mix of both internal (proprietary) and
external (provided by third parties) data and analyses. Even an adviser who says they rely solely
on proprietary research must still collect data from third parties. This data, or outside research is
chosen for its perceived reliability, but there is no guarantee that the data or research will be
completely accurate. Failure in data accuracy or research will translate to a compromised ability
by the adviser to reach satisfactory investment conclusions.
• Small Companies: Some investment opportunities in the marketplace involve smaller issuers.
These companies may be starting up or are historically small. While these companies sometimes
have potential for outsized returns, they also have the potential for losses because the reasons
the company is small are also risks to the company’s future. For example, a company’s
management may lack experience, or the company’s capital for growth may be restricted. These
small companies also tend to trade less frequently that larger companies, which can add to the
risks associated with their securities because the ability to sell them at an appropriate price may
be limited a compared to the markets as a whole. Not only do these companies have investment
risk, if a client is invested in such small companies and requests immediate or short-term
liquidity, these securities may require a significant discount to value in order to be sold in a
shorter time frame.
• Risks specific to sub-advisors and other managers. If we invest some of your assets with another
advisor, including a private placement, there are additional risks. These include risks that the
other manager is not as qualified as we believe them to be, that the investments they use are
not as liquid as we would normally use in your portfolio, or that their risk management
guidelines are more liberal than we would normally employ. Clients should carefully review the
risks associate with each manager as such risks are disclosed in that firm’s Form ADV and/or
offering documents for the private placement, both of which are available from MCP.
• Transition risk. As assets are transitioned from a client’s prior advisers to MCP there may be
securities and other investments that do not fit within the asset allocation strategy selected for
the client. Accordingly, these investments will need to be sold in order to reposition the
portfolio into the asset allocation strategy selected by MCP. However, this transition process
may take some time to accomplish. Some investments may not be unwound for a lengthy period
of time for a variety of reasons that may include unwarranted low share prices, restrictions on
trading, contractual restrictions on liquidity, or market-related liquidity concerns. In some cases,
there may be securities or investments that are never able to be sold. The inability to transition
a client's holdings into recommendations of MCP may adversely affect the client's account
values, as MCP’s recommendations may not be able to be fully implemented.
• Options: The use of options transactions as an investment strategy involves a high level of
inherent risk. Although the intent of many of the options-related transactions implemented by
MCP is to hedge against principal risk, certain of the options-related strategies (i.e., straddles,
short positions, etc.), may in and of themselves, produce principal volatility and/or risk. Thus, a
client must be willing to accept these enhanced volatility and principal risks associated with such
strategies. In light of these enhanced risks, client may direct MCP, in writing, not to employ any
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or all such strategies for his/her/their/its accounts. Clients participating in investing with options
should carefully consider all information regarding the strategy and its risks prior to
participating.
• REITs. MCP may recommend that portions of client portfolios be allocated to real estate
investment trusts, otherwise known as “REITs”. A REIT is an entity, typically a trust or
corporation that accepts investments from a number of investors, pools the money, and then
uses that money to invest in real estate through either actual property purchases or mortgage
loans. While there are some benefits to owning REITs, which include potential tax benefits,
income and the relatively low barrier to invest in real estate as compared to directly investing in
real estate, REITs also have some increased risks as compared to more traditional investments
such as stocks, bonds, and mutual funds. First, real estate investing can be highly volatile.
Second, the specific REIT chosen may have a focus such as commercial real estate or real estate
in a given location. Such investment focus can be beneficial if the properties are successful but
lose significant principal if the properties are not successful. REITs may also employ significant
leverage for the purpose of purchasing more investments with fewer investment dollars, which
can enhance returns but also enhances the risk of loss. The success of a REIT is highly dependent
upon the manager of the REIT. Clients should ensure they understand the role of the REIT in
their portfolio.
• MLPs. MCP may recommend that portions of client portfolios be allocated to master limited
•
partnerships, otherwise known as “MLPs”. An MLP is a publicly traded entity that is designed to
provide tax benefits for the investor. In order to preserve these benefits, the MLP must derive
most, if not all, of its income from real estate, natural resources and commodities. While MLPs
may add diversification and tax favored treatment to a client’s portfolio, they also carry
significant risks beyond more traditional investments such as stocks, bonds and mutual funds.
One such risk is management risk-the success of the MLP is dependent upon the manager’s
experience and judgment in selecting investments for the MLP. Another risk is the governance
structure, which means the rules under which the entity is run. The investors are the limited
partners of the MLP, with an affiliate of the manager typically the general partner. This means
the manager has all of the control in running the entity, as opposed to an equity investment
where shareholders vote on such matters as board composition. There is also a significant
amount of risk with the underlying real estate, resources or commodities investments. Clients
should ask MCP any questions regarding the role of MLPs in their portfolio.
International Investing. Investing outside of the United States, especially in emerging markets, can
have special or enhanced risks. The most obvious are political risk (changes in local politics can have
a vast impact on the markets in that country as well as regulations affecting given issuers) and
currency risk (changes in exchange rates between the dollar and the local denominations can
materially affect the value of the security even if the underlying fundamentals and market price are
stagnant). There are other risks, including enhanced liquidity risk, meaning that while domestic
equities and mutual funds are generally easily liquidated (though there may be a risk of loss due to
the timing of the sale), equities in other jurisdictions may be subject to the circumstances of lower
overall market volume and fewer companies on an emerging exchange. In addition, there may be
less information and less transparency in a
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foreign market or from a foreign company. Foreign markets impose different rules than domestic
markets, which may not be to an investor's advantage. Also, companies in foreign jurisdictions are
generally able to avail themselves of local laws and venues, meaning that legal remedies for U.S.
investors may not be as easily obtained as in the U.S.
•
Legacy Assets – Mutual Fund Share Classes. As assets are transitioned from a client’s prior advisors
to MCP, clients may hold legacy securities and may place restrictions on individual security types.
Legacy securities are those that a client owned prior to or separate from its MCP portfolio. If a client
transitions mutual fund shares to MCP that are not the lowest-cost share class, and MCP is not
recommending disposing of the security altogether, MCP will attempt to convert such mutual fund
share classes into the lowest-cost share classes the client is eligible for, taking into account any
adverse tax consequences associated with such conversion.
•
Legacy Assets – Other. At times, clients transition to MCP with assets held in their accounts that they
do not wish to sell. At times, this is for tax efficiency, at times out of a client’s conviction in the
particular issuer, and at times for reasons related to the client’s employment. If a client does not
wish for MCP to sell a given security, we will accept that direction. However, if MCP believes that the
nature of the restriction combined with the security’s relative size in the portfolio as a whole is such
that managing the client’s portfolio is compromised, MCP may not be able to achieve the client’s
overall investment objectives. Further, regardless of whether the client directs MCP not to sell a
security, MCP will include the asset in assets under management for billing purposes, as MCP must
continue to consider that security when making decisions for the entirety of the client’s portfolio.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to a client’s evaluation of Morse Capital or the integrity of MCP’s
management. MCP has no information applicable to this item.
Item 10 Other Financial Industry Activities and Affiliations
Certain professionals of MCP may have affiliations with other businesses that Morse Capital Partners
wishes to make clients aware:
Real Estate Entities: Certain employees of MCP may participate and own entities with the sole purpose of
investing in Real Estate. The employees engaged in these businesses are not involved in the day-to- day
operations of these entities. MCP clients are not offered or solicited to participate in these businesses or
real estate investments. Nevertheless, MCP attempts to mitigate the conflict of interest by requiring
employees to acknowledge in the firm’s Code of Ethics, their individual fiduciary duty to the clients of MCP,
which requires that employees put the interests of clients ahead of their own.
Shared Space. Hunter Michael Investment Advisors Inc. (HMIA) is also located at 9030 Stony Point Parkway,
Suite 590. MCP and HMIA share certain non-investment related expenses, all of which are connected to
the operation of the building. Neither MCP nor any principal thereof shares control with HMIA. Neither
HMIA nor any principal thereof shares control of MCP. We attempt to mitigate this conflict by disclosing it
in this Form ADV and by reminding employees that the firm’s Code of Ethics requires employees to act in
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the best interests of Clients.
Additionally: In 2008 and 2009, MCP did recommend that certain clients invest in two funds managed by
Rogers Realty Associates, LLC (“RRA”). Certain principals of RRA, were at the time MCP recommended the
RRA funds, members of MCP, and accordingly, MCP had a material conflict of interest when recommending
the RRA funds. MCP stopped recommending the RRA funds in 2009, and the principals of RRA ceased to be
affiliated with MCP by 2011. The clients recommended to invest in the RRA funds are still invested with the
RRA funds.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A copy of our Code of Ethics is available upon request. Our Code of Ethics includes discussions of our
fiduciary duty to clients, political contributions, gifts, entertainment, and trading guidelines.
On occasion, an employee of MCP may purchase for his or her own account securities which are also
recommended for clients. Our Code of Ethics details rules for employees regarding personal trading and
avoiding conflicts of interest related to trading in one’s own account. To avoid placing a trade before a client
(in the case of a purchase) or after a client (in the case of a sale), all employee trades must be reviewed. All
employee trades must either take place in the same block as a client trade or sufficiently apart in time from
the client trade so the employee receives no added benefit. Employee statements are reviewed to confirm
compliance with the trading procedures.
Item 12 Brokerage Practices
MCP currently recommends that investment accounts be held with Schwab Institutional Division of
Charles Schwab & Co., Inc.(“Schwab”). .
Schwab generally does not charge you separately for custody services but is compensated by charging you
commissions or other fees on trades that it executes or that settle into your Schwab account. These fees are
in addition to the commissions or other compensation you pay the executing broker-dealer. Because of this,
in order to minimize your trading costs, we have Schwab execute most trades for your account. We have
determined that having Schwab execute most trades is consistent with our duty to seek “best execution” of
your trades. Best execution means the most favorable terms for a transaction based on all relevant factors,
including those listed above (see “How we select brokers/custodians”).
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like CFS.
They provide CFS and our clients with access to its institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help CFS manage or
administer our clients’ accounts, while others help CFS manage and grow our business. Schwab’s support
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services are generally available on an unsolicited basis (we don’t have to request them) and at no charge to
CFS. Following is a more detailed description of Schwab’s support services:
Services that benefit you
Schwab’s institutional brokerage services include access to a broad range of investment products, execution
of securities transactions, and custody of client assets. The investment products available through Schwab
include some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit
you and your account.
Services that may not directly benefit you
Schwab also makes available to us other products and services that benefit us but may not directly benefit
you or your account. These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab’s own and that of third parties. We may use this
research to service all or a substantial number of our clients’ accounts, including accounts not maintained
at Schwab. In addition to investment research, Schwab also makes available software and other technology
that:
•
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
•
Provide pricing and other market data
•
Facilitate payment of our fees from our clients’ accounts
•
Assist with back-office functions, recordkeeping, and client reporting
•
Services that generally benefit only us
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
Educational conferences and events
•
Consulting on technology, compliance, legal, and business needs
•
Publications and conferences on practice management and business succession
•
Access to employee benefits providers, human capital consultants, and insurance providers
•
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab may also discount or waive its fees for some of these services or pay all
or a part of a third party’s fees. Schwab may also provide us with other benefits, such as occasional business
entertainment of our personnel.
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Our interest in Schwab’s services
The availability of these services from Schwab benefits us because we do not have to produce or purchase
them. We don’t have to pay for Schwab’s services. These services are not contingent upon us committing
any specific amount of business to Schwab in trading commissions or assets in custody. We may have an
incentive to recommend that you maintain your account with Schwab, based on our interest in receiving
Schwab’s services that benefit our business rather than based on your interest in receiving the best value in
custody services and the most favorable execution of your transactions. This is a potential conflict of
interest. We believe, however, that our selection of Schwab as custodian and broker is in the best interests
of our clients. Our selection is primarily supported by the scope, quality, and price of Schwab’s services (see
“How we select brokers/ custodians”) and not Schwab’s services that benefit only us.
We do not consider whether Schwab or any other broker-dealer/custodian, refers clients to CFS as part of
our evaluation of these broker-dealers.
Clients may pay commissions or transaction fees that are higher than those obtainable from other brokers
in return for those products and services. As part of its fiduciary duties to clients, MCP endeavors at all
times to put the interests of its clients first. MCP has a duty to obtain best execution for its clients. Clients
should be aware, however, that the receipt of economic benefits by MCP or its related persons creates a
potential conflict of interest and may indirectly influence the choice of custodial and brokerage services.
MCP recommends broker-dealers to its clients based on a variety of factors. These include, but are not
limited to, commission costs. In choosing a broker-dealer or custodian to recommend, MCP is most
concerned with the value the client receives for the cost paid, not just the cost. Other factors that may be
considered in determining overall value include speed and accuracy of execution, financial strength,
knowledge and experience of staff, research and service. Specifically, Schwab has what can be considered
discount commission rates, as well as arrangements with many mutual funds that enable MCP to purchase
these mutual funds for client accounts at reduced transaction charges (as opposed to other broker-
dealers). They have the highest market share of investment adviser business which makes them the most
experienced in matters likely to arise for MCP clients. MCP re-evaluates the use of Schwab, at least annually
to determine if these custodians are still the best value for MCP clients.
Aggregating Trades
When MCP arranges for clients to trade the same security at the same time, this is referred to as
“aggregating” trades. It is also sometimes referred to as “block” or “batch” trading. Historically, batch
trading has been effected for the primary purpose of limiting commission costs. However, due to lessening,
and sometimes entirely eliminated, commission rates, batch trading in many cases does not affect trading
costs. The procedure can, however, result in different clients trading the same security with all the same
price, because they were traded together. It can also assist in providing some operational efficiency for the
adviser performing the trades. MCP will sometimes use block trading, but not every single trade is placed
in a block, even if there are other clients trading that same security that day. This is because when we trade
in a security earlier in the day, we may not at that time be aware that a trade will also need to be placed
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with a different client later in the day. In addition, our clients can direct us to make specific trades on their
behalf, in which case we do not have control over the timing of that request. Accordingly, it is possible that
when trades are effected independently, not every client making that trade that day will have the same
price.
Item 13 Review of Accounts
All accounts will be reviewed by a senior professional on at least an annual basis. However, it is expected
that market conditions, changes in a particular client’s account, or changes to a client’s circumstances will
trigger a review of accounts.
All clients will receive statements and confirmations of trades directly from their account custodian. Clients
also may receive written quarterly reports from MCP which outline the client’s asset allocation and recent
performance. We encourage clients to carefully review the statements and confirmations sent to them by
their custodian, and to compare the information on your quarterly report prepared by MCP against the
information in the statements provided directly from their account custodian. Clients should alert us of any
discrepancies.
Item 14 Client Referrals and Other Compensation
MCP does not receive an economic benefit by anyone other than the client for providing investment advice
and other advisory services.
MCP, in some instances, compensates third-party solicitors for client referrals. The solicitor’s agreements
entered into by MCP comply with Rule 206(4)-1 under the Investment Advisers Act of 1940. Currently MCP
has agreements with Gary Ackerman and Larry Lambert. Additional solicitor agreements may be initiated,
or existing ones terminated at any time. Compensation will be based on a percent of referred clients’
account value managed by MCP. Such fees are paid pursuant to a written agreement between MCP and the
solicitor. A client who is solicited will receive an additional disclosure document specifically describing the
arrangement and the compensation paid to the solicitor. Solicitor’s fees will be based on MCP’s normal fee
schedule; clients will not be charged any additional fees or expenses as a result of the referral.
Item 15 Custody
MCP deducts fees from client accounts, but would not have custody of client funds otherwise. Clients will
receive statements directly from their account custodian, and copies of all trade confirmations directly from
their account custodian.
We encourage clients to carefully review the statements and confirmations sent to them by their custodian,
and to compare the information on your quarterly report prepared by MCP against the information in the
statements provided directly from their account custodian. Clients should alert us of any discrepancies.
Item 16 Investment Discretion
Asset management services may be provided on either a “discretionary” or “non-discretionary” basis. When
MCP is engaged to provide asset management services on a discretionary basis, we will monitor your
accounts to ensure that they are meeting your asset allocation requirements. If any changes are needed to
your investments, we will make the changes. These changes may involve selling a security or group of
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investments and buying others or keeping the proceeds in cash. You may at any time place restrictions on
the types of investments we may use on your behalf, or on the allocations to each security type. You may
receive at your request written or electronic confirmations from your account custodian after any changes
are made to your account. You will also receive monthly statements from your account custodian. Clients
engaging us on a discretionary basis will be asked to execute a Limited Power of Attorney (granting us the
discretionary authority over the client accounts) which is included in the Investment Management
Agreement outlining the responsibilities of both the client and MCP.
Item 17 Voting Client Securities
From time to time, shareholders of stocks, mutual funds, exchange traded funds or other securities may be
permitted to vote on various types of corporate actions. Examples of these actions include mergers, tender
offers, or board elections. Clients are required to vote proxies related to their investments, or to choose not
to vote their proxies. MCP will not accept authority to vote client securities. Clients will receive their proxies
directly from the custodian for the client account. MCP will not give clients advice on how to vote proxies.
Item 18 Financial Information
MCP does not require the prepayment of fees more than six (6) months or more in advance and therefore
has not provided a balance sheet with this brochure.
There are no material financial circumstances or conditions that would reasonably be expected to impair
our ability to meet our contractual obligations to our clients.
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