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MPWM Advisory Solutions LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of MPWM Advisory Solutions
LLC. If you have any questions about the contents of this brochure, please contact the Advisor at 678-566-4001.
The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Registration does not imply a certain level of skill or training.
Additional information about MPWM Advisory Solutions LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. MPWM Advisory Solutions LLC’s CRD number is: 169885.
8000 Avalon Blvd, Suite 100
Alpharetta, GA 30009
678-566-4001
steven.mayer@mayerpwm.com
Version Date: 05/14/2025
Item 2: Material Changes
This document includes material updates to the firm’s Brochure that have occurred since the last
amendment was filed on March 27, 20254. Each of the material changes is described in more detail below.
May 14, 2025
•
•
Item 5 – The firm has added AdvicePay as a payment option for financial planning services.
Item 12 and 14 – The firm has removed references to Charles Schwab as it no longer uses that firm
as a custodian; and enhanced language regarding services of LPL Financial.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in our business
practices, changes in regulations or routine annual updates as required by the securities regulators. This
complete Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and
if a material change occurs in the business practices of MPWM.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ........................................................................................................................................ ii
Item 3: Table of Contents ...................................................................................................................................... iii
Item 4: Advisory Business ...................................................................................................................................... 5
A. Description of the Advisory Firm ................................................................................................................ 5
B. Types of Advisory Services ............................................................................................................................ 5
C. Client Account Management ...................................................................................................................... 12
D. Wrap Fee Programs ...................................................................................................................................... 13
Item 5: Fees and Compensation ........................................................................................................................... 13
A. Fees for Advisory Services .......................................................................................................................... 13
B. Fee Billing ....................................................................................................................................................... 15
C. Other Fees and Expenses ............................................................................................................................. 15
D. Prepayment of Fees ...................................................................................................................................... 16
E. Outside Compensation For the Sale of Securities to Clients ................................................................... 17
Item 6: Performance-Based Fees and Side-By-Side Management .................................................................. 18
Item 7: Types of Clients ......................................................................................................................................... 18
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss .................................... 18
A. Methods of Analysis and Investment Strategies .................................................................................. 18
B. Material Risks Involved ........................................................................................................................... 19
Item 9: Disciplinary Information ......................................................................................................................... 23
Item 10: Other Financial Industry Activities and Affiliations ......................................................................... 23
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 24
A. Code of Ethics ............................................................................................................................................ 24
B. Recommendations Involving Material Financial Interests ................................................................. 24
C.
Investing Personal Money in the Same Securities as Clients ............................................................. 24
D. Trading Securities At/Around the Same Time as Clients’ Securities ............................................... 24
Item 12: Brokerage Practices ................................................................................................................................ 25
Item 13: Reviews of Accounts .............................................................................................................................. 28
A. Frequency Periodic Reviews and Who Makes Those Reviews ......................................................... 28
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ............................................. 28
C. Content and Frequency of Regular Reports Provided to Clients ...................................................... 28
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Item 14: Client Referrals and Other Compensation .......................................................................................... 29
A. Compensation Received by MPWM ...................................................................................................... 29
B. Compensation to Non Advisory Personnel for Client Referrals ....................................................... 29
Item 15: Custody .................................................................................................................................................... 29
Item 16: Investment Discretion ............................................................................................................................ 30
Item 17: Voting Client Securities (Proxy Voting) .............................................................................................. 30
Item 18: Financial Information ............................................................................................................................. 30
Item 2: Material Changes ...................................................................................................................................... 33
Item 3: Table of Contents ...................................................................................................................................... 33
Item 4: Services, Fees and Compensation .......................................................................................................... 34
A. Advisory Services ......................................................................................................................................... 34
B. Program Costs ................................................................................................................................................ 34
C. Fees .................................................................................................................................................................. 35
D. Compensation ............................................................................................................................................... 36
Item 5: Account Requirements and Types of Clients ....................................................................................... 36
Item 6: Portfolio Manager Selection and Evaluation ........................................................................................ 36
Item 7: Client Information Provided to Portfolio Managers ........................................................................... 37
Item 8: Client Contact with Portfolio Managers ................................................................................................ 38
Item 9: Additional Information ............................................................................................................................ 38
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Item 4: Advisory Business
A. Description of the Advisory Firm
MPWM Advisory Solutions LLC (hereinafter “MPWM”) is a Limited Liability Company
organized in the State of Georgia. The firm was formed in November 2013 in New York, and is
owned and operated by Steven J. Mayer, Managing Member. Mr. Mayer has been in the financial
services industry for more than 20 years. This Disclosure Brochure provides information
regarding the qualifications, business practices, and the advisory services provided by MPWM.
The firm has a network of offices that provide advisory services under doing business as (“DBA”)
names. We provide investment advisory services to clients through licensed individuals who are
Investment Adviser Representatives of our firm. Your investment adviser representative is an
independent contractor of our firm. Advisors on occasion have their own legal business entities
whose business names and/or trademarks appear on marketing materials as approved by us, or
on client statements as accepted by your accounts’ custodian.
A complete list of our approved DBA names can be found by searching for MPWM Advisory
Solutions, LLC CRD #169885 at www.adviserinfo.sec.gov and viewing Section 1.B of Schedule D
of our Part 1A of Form ADV.
As of December 31, 2024, MPWM managed $320,546,673 in Client assets, $320,378,286 of which is
managed on a discretionary basis and $168,387 on a non-discretionary basis. Clients may request
more current information at any time by contacting the Advisor.
B. Types of Advisory Services
MPWM offers investment advisory services to individuals, high net worth individuals, families,
trusts, estates, businesses, and charitable institutions (each referred to as a “Client”).
The Advisor serves as a fiduciary to its Clients, as defined under the applicable laws and
regulations. As a fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith
towards each Client and seeks to mitigate potential conflicts of interest. MPWM’s fiduciary
commitment is further described in the Advisor’s Code of Ethics. For more information
regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Direct Investment Management Services
We generally follow an established investment management process with a long-term
orientation. For most clients, we believe that a long-term diversified approach is the most
suitable investment strategy. As part of our asset management services, we create a portfolio
consisting of individual stocks or bonds, exchange traded funds (“ETFs”), options, mutual
funds, fee-based variable annuities and other public and private securities or investments. We
also manage a group of standard model asset allocation portfolios that are used in client
accounts, when appropriate. In addition, we also manage affiliate advisers’ custom portfolios,
either on an individual basis or as part of our firm’s model portfolios.
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Each portfolio is designed to meet the client’s particular investment goals, risk tolerance and
financial circumstances. The client’s individual investment strategy is tailored to their specific
needs and include some or all of the previously mentioned strategies and securities. The
investment adviser representative recommends a strategy after obtaining a reasonable belief
that it is in the client’s best interest. Once a portfolio has been determined and agreed upon by
the client, we review the portfolio periodically or as often as necessary and will rebalance
and/or recommend modifications to the portfolio as needed.
Each investment adviser representative remains responsible for managing client portfolios
directly or using MPWM’s Investment Management team to assist with managing client
portfolios. The experience of our investment adviser representatives who in some
circumstances, also serve as portfolio managers will vary from one individual to another. Along
those same lines, performance results will also vary from one investment adviser representative
to another.
We will manage the client’s investment portfolio on a discretionary or a non-discretionary basis.
As a discretionary investment adviser, we will have the authority to supervise and direct the
portfolio without prior consultation with the client. Under a non-discretionary arrangement,
clients must be contacted prior to the execution of any trade in the account(s) under
management.
Clients have the ability to impose certain reasonable written restrictions in the management of
their investment portfolios, such as prohibiting the inclusion of certain types of investments in a
portfolio or prohibiting the sale of certain investments held in the account at the
commencement of the relationship. Each client should note, however, that restrictions imposed
by a client could adversely affect the composition and performance of the client’s investment
portfolio. Client investment portfolios are generally treated individually by giving
consideration to each purchase or sale for the client’s account. For these and other reasons,
performance of client investment portfolios within the same investment objectives, goals
and/or risk tolerance could differ and clients should not expect that the composition or
performance of their investment portfolios would necessarily be consistent with those of clients
invested in a similar portfolio.
We generally will not enter into an investment adviser relationship with a prospective client
whose investment objectives we consider to be incompatible with our investment philosophy or
strategies or where the prospective client seeks to impose unduly restrictive investment
guidelines.
Clients have the ability to negotiate the fees to be charged for the services provided within the
parameters set by MPWM as disclosed in Item 5 – Fees and Compensation of this brochure. It is
possible that different investment adviser representatives charge different fees for providing the
same service to clients and different investment adviser representative (in coordination with
MPWM) charge their fees according to different methodologies. The specific level of services
you will receive, the fees you will be charged, and when you will be charged fees will be
specified in your asset management agreement (“Agreement”).
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MPWM is the sponsor of a wrap fee program (the “Wrap Program” or “Program”). Clients who
participate in the Program pay a consolidated fee (“wrap fee”) that includes both the
investment advisory fee and transaction fee costs. The wrap fee is based on a percentage of the
value in the client’s account in the Program (“wrap fee account”). For more information about
the Program please see the Wrap Fee Program Brochure, which is provided to the client at or
before the time of establishing a wrap fee account.
MPWM also offers “non-wrap” accounts, where the clients pay for transaction fee costs, over
and above the advisory fee paid to MPWM. While the client ultimately decides whether to open
a wrap fee account or non-wrap fee account, if the investment adviser representative makes an
account type recommendation, they have a duty to recommend the account which they have a
reasonable basis to believe is in the client’s best interest, both initially and ongoing.
Wrap fee programs create conflicts of interest for advisers and risks to investors. Examples
include incentives for advisers trading less frequently than may be in the client’s best interest,
engaging in transactions that reduce costs to the adviser but increase expenses borne by the
client, or mis-billing by failing to incorporate certain covered transactions costs into the wrap
fee – to the extent that advisers or their supervised persons have incentives to lower their
internal costs. Clients may pay more or less by participating in the Wrap Program than if they
arranged to receive the same or similar services in a non-wrap fee account. For example,
accounts with low trading volumes, high cash balances, or significant fixed income weightings
may be able to receive similar services at a lower cost outside of a wrap fee program. In order to
mitigate this conflict of interest, MPWM periodically reviews our advisory fees for wrap fee
accounts compared with advisory fees for non-wrap fee accounts. Clients should be aware that
while the advisory fee in a wrap fee account is typically higher than a non-wrap fee account,
that is not always the case.
Clients should also be aware that a wrap fee account may cost you more or less than if the assets
were held in a traditional brokerage account. In a brokerage account, you are charged
commissions for each transaction, and the representative typically will not agree to monitor
your account or provide ongoing advice with respect to the account. So, if you plan to follow a
buy and hold investment strategy for the account or do not wish to receive ongoing investment
advice or management services, you should consider opening a brokerage account rather than a
wrap fee account.
When deciding whether one of our advisory services is appropriate for your needs, you should
bear in mind that fee-based accounts often result in lower costs than commission-based
accounts during periods of heavier trading. However, during periods of lighter trading a fee-
based account may result in higher costs. Depending on various factors, the total cost for a fee-
based account versus a commission-based account can vary significantly. Factors which affect
the total cost include account size, amount of turnover, type and quantities of securities
purchased or sold, commission rates, and your tax situation. It should also be noted that lower
fees for comparable service may be available from other sources. You should discuss the
advantages and disadvantages of fee-based and commission-based accounts with your
investment adviser representative.
Although clients do not pay a transaction charge for transactions in a Wrap account, clients
should be aware that MPWM and/or your investment adviser representative pays the
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custodian of your account transaction charges for those transactions. The transaction charges
paid by us vary based on the type of transaction (e.g., mutual fund, equity or ETF) and for
mutual funds based on whether or not the mutual fund pays 12b-1 fees and/or recordkeeping
fees to the custodian. Transaction charges paid by MPWM/IAR for equities and ETFs are $0 to
$9. For mutual funds, the transaction charges range from $0 to $45. Because MPWM and/or
your investment adviser representative pays the transaction charges in Wrap accounts, there is
a conflict of interest in cases where the mutual fund is offered at both $0 and $45. Clients should
understand that the cost to the Firm of transaction charges may be a factor that the investment
adviser representative considers when deciding which securities to select and how frequently to
place transactions in a Wrap account.
Our investment adviser representatives, in their separate capacity as registered representatives
of LPL Financial, LLC (“LPL”), will not receive a portion of the commissions or 12b-1 fees
charged to you from an account where MPWM serves as investment adviser. These
commissions may include 12b-1 fees, surrender charges and IRA and qualified retirement plan
fees. MPWM’s custodian retains these commissions on advisory accounts managed by MPWM.
In many instances, LPL Financial makes available mutual funds in wrap fee accounts that offer
various classes of shares, including shares designated as Class A Shares and shares designed for
advisory programs, which can be titled, for example, as “Class I,” “institutional,” “investor,”
“retail,” “service,” “administrative” or “platform” share classes (“Platform Shares”). The
Platform Share class offered for a particular mutual fund in wrap fee accounts in many cases
will not be the least expensive share class that the mutual fund makes available and was
selected by LPL in certain cases because the share class pays LPL compensation for the
administrative and recordkeeping services LPL provides to the mutual fund.
Clients should understand that other custodian(s) may offer the same mutual fund at a lower
overall cost to the investor than is available through LPL wrap fee accounts. In other instances,
a mutual fund may offer only Class A Shares, but another similar mutual fund may be available
that offers Platform Shares. Class A Shares typically pay Custodian(s) a 12b-1 fee for providing
shareholder services, distribution, and marketing expenses (“brokerage related services”) to the
mutual funds. Platform Shares generally are not subject to 12b-1 fees. As a result of the different
expenses of the mutual fund share classes, it is generally more expensive for a client to own
Class A Shares than Platform Shares. An investor in Platform Shares will pay lower fees over
time and keep more of his or her investment returns than an investor who holds Class A Shares
of the same fund.
MPWM has a financial incentive to recommend Class A or Non-transaction Fee (“NTF”) Shares
in cases where both Class A or NTF and Platform Shares are available. This is a conflict of
interest which might incline your investment adviser representative to render advice that is not
disinterested. Although the client will not be charged a transaction fee for transactions in LPL
wrap fee accounts, MPWM pays LPL a per transaction charge for mutual fund purchases and
sales in the account. MPWM generally does not pay transaction charges for Class A or NTF
Share mutual fund transactions accounts, but generally does pay transaction charges for
Platform Share mutual fund transactions. The cost to your investment adviser representative
and/or MPWM of the transaction charges may be a factor which MPWM and/or your
investment adviser representative considers when deciding which securities to select and
whether or not to place transactions in the account and presents a conflict of interest.
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MPWM’s internal policy regarding Mutual Fund shares class selection is that MPWM
Investment Management will make the appropriate shares class selection based on account type
and account size, per our MPWM Investment Management Policies and Procedures. Account
balances below a specified threshold in standard model portfolios (as discussed below in Item
8) will invest in a Mutual Fund share class that are NTF funds, that pay a 12b-1 fee, but are not
always Class A shares. This policy is reviewed on a quarterly basis. All model portfolios
managed by individual investment advisers and not part of the standard model portfolios must
be invested in Platform shares or best available share class based on the net expense ratio.
The lack of transaction charges to MPWM for Class A or NTF Share purchases and sales,
together with the fact that Platform Shares generally are less expensive for a client to own,
presents a significant conflict of interest between MPWM and/or your investment adviser
representative and the client. In short, it costs us less to recommend and select Class A or NTF
share mutual funds than Platform shares, but Platform shares will generally outperform Class A
or NTF mutual fund shares on the basis of internal cost structure alone. Clients should
understand this conflict and consider the additional indirect expenses borne as a result of the
mutual fund fees when negotiating and discussing with your investment adviser representative
the advisory fee for management of an account.
Before we assess any fees or provide formal advice, we will provide you with an Agreement for
your review, understanding and signature. The Agreement includes the terms and conditions
under which your assets will be managed. Your execution of the Agreement authorizes our firm
to determine the specific securities, and the quantity of securities to be purchased or sold for
your account for each transaction. The Agreement will remain in effect between you and us
until terminated by either party in writing according to the terms within the Agreement.
The Agreement will include the specific fees we propose to charge and how we propose to bill
and collect those fees. You also have the ability to impose reasonable limits on investment
selections and sectors. However, the firm retains the right to decline to enter into a management
agreement with any client whose investment restrictions are contrary to the firm’s investment
strategies.
Separate Account Managers/Third Party Money Managers
MPWM may recommend to Clients that all or a portion of their investment portfolio be
implemented by utilizing one or more unaffiliated money managers or investment platforms
(collectively “Independent Managers”). Independent Managers may be sourced directly or
accessed through an investment management platform. The Client will be required to enter into
a separate agreement with the Independent Manager(s). MPWM serves as the Client’s primary
advisor and relationship manger. However, the Independent Manager(s) will assume
discretionary authority for the day-to-day investment management of those assets placed in
their control. MPWM will assist and advise the Client in establishing investment objectives for
their account(s), the selection of the Independent Manager(s), and defining any restrictions on
the account(s). MPWM will continue to provide oversight of the Client’s account(s) and ongoing
monitoring of the activities of these Independent Managers. The Independent Manager(s) will
implement the selected investment strategies based on their investment mandates. The Client
may be able to impose reasonable investment restrictions on these accounts, subject to the
acceptance of these third parties. The Client, prior to entering into an agreement with an
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Independent Manager, will be provided with the Form ADV Part 2A (or a brochure that makes
the appropriate disclosures) of those parties. MPWM does not receive any compensation from
these Independent Managers or Investment Platforms, other that MPWM’s investment advisory
fee as described in Item 5 below.
When appropriate, MPWM may also provide advisory services through certain programs
sponsored by LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-
dealer. Below is a brief description of each LPL advisory program presently used by MPWM. In
certain instances, LPL will permit a lower minimum account size than stated below. For more
information regarding the LPL programs, including more information on the advisory services
and fees that apply, the types of investments available in the programs and the conflicts of
interest presented by the programs, please see the program account packet (which includes the
account agreement and LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL
or the applicable program.
Model Wealth Portfolios Program (MWP) – MWP offers clients a professionally managed
mutual fund asset allocation program. MPWM will obtain the necessary financial data
from the client, assist the client in determining the suitability of the MWP program and
assist the client in setting an appropriate investment objective. MPWM will initiate the
steps necessary to open an MWP account and have discretion to select a model portfolio
designed by LPL Financial’s Research Department consistent the client’s stated
investment objective. LPL’s Research Department or third-party portfolio strategists are
responsible for selecting the mutual funds or ETFs within a model portfolio and for
making changes to the mutual funds or ETFs selected. The client will authorize LPL to
act on a discretionary basis to purchase and sell mutual funds and ETFs and liquidate
previously purchased securities. The client will also authorize LPL to effect rebalancing
for MWP accounts. MWP requires a minimum asset value for a program account to be
managed. The minimums vary depending on the portfolio(s) selected and the account’s
allocation amongst portfolios. The lowest minimum for a portfolio is $25,000. In certain
instances a lower minimum for a portfolio is permitted.
Manager Access Select Program (MAS) – MAS offers clients the ability to participate in the
Separately Managed Account Platform (the “SMA Platform”) or the Model Portfolio
Platform (the “MP Platform”). In the SMA Platform, MPWM will assist client in
identifying a third party portfolio manager (SMA Portfolio Manager) from a list of SMA
Portfolio Managers made available by LPL, and the SMA Portfolio Manager manages
client’s assets on a discretionary basis. MPWM will provide initial and ongoing
assistance regarding the SMA Portfolio Manager selection process. In the MP Platform,
clients authorize LPL to direct the investment and reinvestment of the assets in their
accounts, in accordance with the selected model portfolio provided by LPL’s Research
Department or a third-party investment advisor. A minimum account value of $50,000
is required for Manager Access Select, however, in certain instances, the minimum
account size may be lower or higher.
Guided Wealth Portfolios Program (GWP) – GWP offers clients the ability to participate in a
centrally managed, algorithm-based investment program, which is made available to
users and clients through a web-based, interactive account management portal
(“Investor Portal”). Investment recommendations to buy and sell exchange-traded funds
and open-end mutual funds are generated through proprietary, automated, computer
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algorithms (collectively, the “Algorithm”) of FutureAdvisor, Inc. (“FutureAdvisor”),
based upon model portfolios constructed by LPL and selected for the account.
Communications concerning GWP are intended to occur primarily through electronic
means (including but not limited to, through email communications or through the
Investor Portal), although MWPM will be available to discuss investment strategies,
objectives or the account in general in person or via telephone. See LPL’s GWP Program
Brochure for detailed information. A minimum account value of $5,000 is required to
enroll in the Managed Service.
Optimum Market Portfolios (OMP) – OMP offers clients the ability to participate in a
professionally managed asset allocation program using Optimum Funds shares. Under
OMP, the client will authorize LPL on a discretionary basis to purchase and sell
Optimum Funds pursuant to investment objectives chosen by the client. MPWM will
assist the client in determining the suitability of OMP for the client and assist in setting
an appropriate investment objective. Financial Advisors will have discretion to select a
mutual fund asset allocation portfolio designed by LPL consistent with the client’s
investment objective. A minimum account value of $10,000 is required.
(LPL offers other advisory account programs that are not presently used by MPWM. MPWM
may use additional programs in the future.)
Rollover Advice
As an investment adviser, our objective is to provide services which are in the best interest of
our clients. A client may consider rolling money out of a 401(k) or other retirement plan or IRA,
and into an IRA with MPWM. MPWM maintains policies and procedures that help to ensure
that such a rollover recommendation by one of our IARs is in the client’s best interest. A conflict
of interest exists for our investment adviser representatives as they have an economic incentive
to offer advisory services, including recommending rollovers to clients. This applies to those
services for which the advisory fee that we charge, and the compensation that the investment
adviser representative receives, is a function of the assets under management. With respect to
rollovers from qualified plans or IRAs, clients are under no obligation to roll them over to
MPWM and should carefully consider all relevant factors before doing so.
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are
laws governing retirement accounts. The way we make money creates some conflicts with your
interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
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• Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
MPWM has implemented policies, procedures, and systems and provided training to help
ensure compliance with the special rule.
Financial Planning Services
MPWM may provide a variety of financial planning services to individuals and families, either
as a component of investment management or pursuant to a separate written financial planning
agreement. We charge an hourly or flat fee for financial planning services offered outside of
investment management accounts. The total estimated fee, as well as the ultimate fee is based
on the scope and complexity of our engagement with you and will be described in the Client’s
Financial Planning Agreement.
Retirement Plan Advisory Services
MPWM provides retirement plan advisory services on behalf of the retirement plans (each a
“Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services
are designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its
Plan Participants. Each engagement is customized to the needs of the Plan and Plan Sponsor.
Services generally include:
Investment Oversight Services (ERISA (3(21))
• Plan Participant Enrollment and Education
•
• Performance Reporting
These services are provided by MPWM serving in the capacity as a fiduciary under the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with
ERISA Section 408(b)(2), the Plan Sponsor is provided with a written description of MPWM’s
fiduciary status, the specific services to be rendered and all direct and indirect compensation the
Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging MPWM to provide advisory services, each Client is required to enter into one
or more agreements with the Advisor that define the terms, conditions, authority and
responsibilities for the Advisor and the Client. These services may include the following:
• Establishing an Investment Strategy – MPWM will work with each Client to develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – MPWM will develop a strategic asset allocation that is targeted to
meet the investment objectives, time horizon, financial situation and tolerance for risk of
each Client.
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• Portfolio Construction – MPWM will develop a portfolio for the Client that is intended
to meet the stated goals and objectives of the Client.
•
Investment Management and Supervision – MPWM will provide investment
management and ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
As discussed in Item 4B above, MPWM may include the securities transaction fees together with
investment advisory fees to provide the Client with a single, bundled fee structure. This
combination of fees is typically referred to as a “Wrap Fee Program”. MPWM customizes its
investment management services for Clients. This Wrap Fee Program Brochure is included as
Appendix 1 to this Disclosure Brochure solely to discuss the fees and conflicts associated with a
bundled fee. Please see Appendix 1, which is always included with this Disclosure Brochure.
MPWM is the program sponsor and portfolio manager of accounts within LPL Financial’s SWM
II platform. The OMP, GWP and MWP Programs offered by LPL Financial are third-party wrap
fee programs. A complete description of these programs and related fees, charges, when charges
are due, and termination procedures are described in the respective managers’ disclosure
brochures, which you receive at or prior to the time a third-party managed account is established.
Item 5: Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services
provided by the Advisor. Each Client shall sign one or more agreements that detail the
responsibilities of MPWM and the Client.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid quarterly, in advance of each calendar quarter, pursuant to the
terms of the investment advisory agreement. Investment advisory fees range up to 2.25%
annually based on several factors, including the complexity of the services to be provided, the
level of assets to be managed, and the overall relationship with the Advisor. Relationships with
multiple objectives, specific reporting requirements, portfolio restrictions and other complexities
may be charged a higher fee.
The investment advisory fee in the first quarter of service is prorated from the inception date of
the Client’s account(s) to the end of the first quarter and added to the ongoing advance fees going
forward. Fees may be negotiable at the sole discretion of the Advisor. Certain Client’s fees will
take into consideration the aggregate assets under management with the Advisor. All securities
held in accounts managed by MPWM will be independently valued by the Custodian. MPWM
will conduct periodic reviews of the Custodian’s valuations.
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Clients may make additions to and withdrawals from their account[s] at any time, subject to
MPWM’s right to terminate an account. Additions may be in cash or securities provided that
MPWM reserves the right to liquidate any transferred securities or decline to accept securities
into a Client’s account[s]. Clients may withdraw account assets on notice to MPWM, subject to
the usual and customary securities settlement procedures. However, MPWM designs its
portfolios as long-term investments, and the withdrawal of assets may impair the achievement
of a Client’s investment objectives. MPWM may consult with its Clients about the options and
ramifications of transferring securities. However, Clients are advised that when transferred
securities are liquidated, they are subject to transaction fees, fees assessed at the mutual fund
level (i.e. contingent deferred sales charge) and/or tax ramifications.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment
portfolio utilizing one or more Independent Managers. To eliminate any conflict of interest, the
Advisor does not earn any compensation from an Independent Manager. The Advisor will only
earn its investment advisory fee as described above. Independent Managers typically do not
offer any fee discounts but may have a breakpoint schedule that will reduce the fee with an
increased level of assets placed under management with an Independent Manager. The terms of
such fee arrangements are included in the Independent Manager’s disclosure brochure and
applicable contract[s] with the Independent Manager. The total blended fee, including the
Advisor’s fee and the Independent Manager’s fee, will not exceed 2.60% annually.
Financial Planning Services
MPWM may offer one-time financial planning services on an hourly or fixed fee basis. Fixed fee
engagements are negotiated based on the expected number of hours to complete the
engagement at the Advisor’s hourly rate.
Fees may be negotiable at the sole discretion of the Advisor, depending on the nature and
complexity of services to be provided. A description of the arrangement will be provided to the
Client prior to engaging for these services.
Financial Planning fees can be paid via check to MPWM or can be invoiced and processed
through a third-party nonaffiliated service, AdvicePay. With AdvicePay, Clients will be asked
to set up their bank account or credit card at AdvicePay to enable credit card or ACH payments.
While AdvicePay allows firms like MPWM to receive payments directly from the client’s credit
card or bank account, it does not give MPWM access to the bank account itself, nor to any of the
client’s credit card or bank account information. MPWM is not able to initiate any additional
payments via AdvicePay.
Retirement Plan Advisory Services
Retirement plan advisory fees are paid quarterly, in arrears each calendar quarter, pursuant to
the terms of the retirement plan advisory agreement. Fees are based on the market value of
assets in the Plan at the end of the prior calendar quarter. Fees range from 0.25% to 0.75%
annually and may be negotiable depending on the size and complexity of the Plan.
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B. Fee Billing
Investment Management Services
Investment advisory fees are typically calculated by the Custodian and deducted from the
Client’s account[s]. The Client shall instruct the Custodian to automatically deduct the
investment advisory fee from the Client’s account[s] for each billing period and pay the
investment advisory fee[s] to the Advisor. The amount due is calculated by applying the
quarterly rate (annual rate multiplied by the number of days in the year divided by the number
of days in the quarter) to the total assets under management with MPWM at the respective
quarter-end date. Note that the amount of days used for quarter-end advisory fee calculations
will vary depending on the platform being used. Clients will be provided with a statement, at
least quarterly, from the Custodian reflecting deduction of the investment advisory fee. Clients
provide written authorization permitting advisory fees to be deducted by MPWM directly from
their accounts held by the Custodian as part of the investment advisory agreement and separate
account forms provided by the Custodian. The Custodian deducts the fee – not MPWM.
Use of Independent Managers
For Client accounts implemented through an Independent Manager, the Client’s overall fees
will include MPWM’s investment advisory fee (as noted above) plus investment management
fees and/or platform fees charged by the Independent Manager. The Independent Manager will
assume the responsibility for calculating the Client’s fees and deducting all fees from the
Client’s account[s].
Financial Planning Services
Fees for one-time financial planning engagements can be invoiced up to 100%, upon the
execution of the financial planning agreement. The Advisor does not collect fees of $1,200 or
more for services to be performed six months or more in advance. Fees for ongoing financial
planning engagements are due promptly upon receipt.
Retirement Plan Advisory Services
Fees are deducted from the assets of the Plan, depending on the terms of the retirement plan
advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than MPWM, in
connection with investments made on behalf of the Client’s account[s]. MPWM may include
securities transactions costs as part of its overall advisory fees. Please see Item 4.D. above as
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well as Appendix 1 – Wrap Fee Program Brochure. The inclusion of securities transaction fees
into a single bundled fee may cost the Client more or less than if paid separately.
In addition, all fees paid to MPWM for investment advisory services are separate and distinct
from the expenses charged by mutual funds and ETFs to their shareholders, if applicable. These
fees and expenses are described in each fund’s prospectus. These fees and expenses will
generally be used to pay management fees for the funds, other fund expenses, account
administration (e.g., custody, brokerage and account reporting), and a possible distribution fee.
The Client should review both the fees charged by the fund[s] and the fees charged by MPWM
to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for
additional information.
D. Prepayment of Fees
Investment Management Services
MPWM is compensated for its investment advisory services in advance of the quarter in which
investment advisory services are rendered. Either party may terminate the investment advisory
agreement, at any time, by providing advance notice to the other party. The Client may also
terminate the investment advisory agreement within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will
be due and payable by the Client. The Advisor will refund any unearned, prepaid fees from the
effective date of termination to the end of the quarter. The Client’s investment advisory
agreement with the Advisor is non-transferable without the Client’s prior consent.
Use of Independent Managers
In the event that a Client should wish to terminate their relationship with an Independent
Manager, the terms for termination will be set forth in the respective agreements between the
Client and those third parties. MPWM will assist the Client with the termination and transition
as appropriate.
Financial Planning Services
MPWM is compensated for its financial planning services in advance of the engagement. Either
party may terminate the financial planning agreement, at any time, by providing advance notice
to the other party. The Client may also terminate the financial planning agreement within five
(5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day
period, the Client will incur charges for bona fide advisory services rendered to the point of
termination and such fees will be due and payable by the Client. For one-time financial
planning services, the Client shall be responsible for financial planning fees based on the hours
incurred or in the event of a fixed fee engagement, the percentage of the engagement
completed. For ongoing financial planning services, the Client shall be responsible for fees up to
and including the effective date of termination. Upon termination, the Advisor will refund any
unearned, prepaid fees. The Client’s financial planning agreement with the Advisor is non-
transferable without the Client’s prior consent.
Retirement Plan Advisory Services
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MPWM is compensated for its services in arrears of the quarter in which retirement plan
advisory services are rendered. Either party may terminate the retirement plan advisory
agreement, at any time, by providing advance notice to the other party. The Client may also
terminate the retirement plan advisory agreement within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will
be due and payable by the Client. The Advisor will refund any unearned, prepaid fees from the
effective date of termination to the end of the quarter The Client’s retirement plan advisory
agreement(s) with the Advisor is non-transferable without the Client’s prior consent.
E. Outside Compensation For the Sale of Securities to Clients
MPWM does not buy or sell securities to earn compensation for securities transactions in any
Client account, other than the investment advisory fees noted above.
Advisory Persons of MPWM are also registered representatives of LPL Financial LLC ("LPL
Financial"), a securities broker-dealer, and a member of the Financial Industry Regulatory
Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). In one’s
separate capacity as a registered representative, an Advisory Person will implement securities
transactions under LPL Financial and not through MPWM. In such instances, an Advisory
Person will receive commission-based compensation in connection with the purchase and sale
of securities, including 12b-1 fees for the sale of investment company products. Compensation
earned by an Advisory Person in one’s capacity as a registered representative is separate and in
addition to MPWM’s advisory fees. This practice presents a conflict of interest because
Advisory Persons who are registered representatives have an incentive to effect securities
transactions for the purpose of generating commissions rather than solely based on your needs.
This conflict is mitigated in two ways. First, Clients are under no obligation, contractually or
otherwise, to purchase securities products through one of our Advisory Persons. Second,
MPWM will not charge an ongoing investment advisory fee on any assets implemented in the
separate capacity of one of our Advisory Persons. Please see Item 10 – Other Financial Industry
Activities and Affiliations.
Certain Advisory Persons are also licensed as independent insurance professionals. As an
insurance professional, an Advisory Person will earn commission-based compensation for
selling insurance products, including insurance products they sell to Clients. Insurance
commissions earned by Advisory Persons are separate and in addition to MPWM’s advisory
fees. This practice presents a conflict of interest because persons providing investment advice
on behalf of our firm who are insurance agents have an incentive to recommend insurance
products to Clients for the purpose of generating commissions rather than solely based on
Client needs. However, Clients are under no obligation, contractually or otherwise, to purchase
insurance products through any person affiliated with the Advisor. Please see Item 10 – Other
Financial Industry Activities and Affiliations.
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Item 6: Performance-Based Fees and Side-By-Side Management
MPWM does not charge performance-based fees for its investment advisory services. The fees
charged by MPWM are as described in Item 5 above and are not based upon the capital
appreciation of the funds or securities held by any Client.
MPWM does not manage any proprietary investment funds or limited partnerships (for
example, a mutual fund or a hedge fund) and has no financial incentive to recommend any
particular investment options to its Clients.
Item 7: Types of Clients
MPWM offers investment advisory services to individuals, high net worth individuals, families,
trusts, estates, businesses, charitable organizations and retirement plans. MPWM generally does
not impose a minimum size for establishing a relationship. However, smaller accounts may be
subject to different investment selection and strategies.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. Methods of Analysis and Investment Strategies
MPWM employs fundamental analysis and/or modern portfolio theory in developing
investment strategies for its Clients. Research and analysis from MPWM are derived from
numerous sources, including financial media companies, third- party research materials,
Internet sources, and review of company activities, including annual reports, prospectuses,
press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria.
These criteria are generally ratios and trends that may indicate the overall strength and financial
viability of the entity being analyzed. Assets are deemed suitable if they meet certain criteria to
indicate that they are a strong investment with a value discounted by the market. While this
type of analysis helps the Advisor in evaluating a potential investment, it does not guarantee
that the investment will increase in value. Assets meeting the investment criteria utilized in the
fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations
are appropriate. More details on the Advisor’s review process are included below in Item 13 –
Review of Accounts.
Modern portfolio theory attempts to maximize portfolio expected return for a given amount of
portfolio risk, or equivalently minimize risk for a given level of expected return, by carefully
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choosing the proportions of various assets. The Advisor monitors the Clients investments and
risk to determine if adjustments are appropriate.
MPWM generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. MPWM will typically hold all or a portion of a security for more than a
year, but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the
cash needs of Clients. At times, MPWM may also buy and sell positions that are more short-
term in nature, depending on the goals of the Client and/or the fundamentals of the security,
sector or asset class.
When Clients use Independent Managers, MPWM introduces the Client to, and advises on the
selection of, independent investment managers who provide discretionary management of
individual portfolios including a wide variety of security types. Clients will receive a separate
disclosure from such investment managers regarding any such investment manager’s advisory
services.
B. Material Risks Involved
Investing in securities involves certain investment risks. Securities may fluctuate in value or
lose value. Clients should be prepared to bear the potential risk of loss. MPWM will assist
Clients in determining an appropriate strategy based on their tolerance for risk and other
factors noted above. However, there is no guarantee that a Client will meet their investment
goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation,
time horizon, tolerance for risk and other factors to develop an appropriate strategy for
managing a Client's account. Client participation in this process, including full and accurate
disclosure of requested information, is essential for the analysis of a Client's account[s]. The
Advisor shall rely on the financial and other information provided by the Client or their
designees without the duty or obligation to validate the accuracy and completeness of the
provided information. It is the responsibility of the Client to inform the Advisor of any changes
in financial condition, goals or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of
investing Client accounts. The Advisor will work with each Client to determine their tolerance
for risk as part of the portfolio construction process. Following are some of the risks associated
with the Advisor’s approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or
markets, as well as economic, political, or social events in the U.S. and abroad. This risk is
linked to the performance of the overall financial markets.
Management Risks
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While the Firm manages client investment portfolios, or recommends one or more Managers,
based on experience, research and proprietary methods, the value of client investment
portfolios will change daily based on the performance of the underlying securities in which they
are invested. Accordingly, client investment portfolios are subject to the risk that we or a
Manager allocates client assets to individual securities and/or asset classes that are adversely
affected by unanticipated market movements, and the risk that our specific investment choices
could underperform their relevant indexes.
Cybersecurity Risks
The computer systems, networks, devices, and service providers we use to carry out routine
business operations employ a variety of protections designed to prevent damage or interruption
from computer viruses, network failures, computer and telecommunication failures, infiltration
by unauthorized persons, and security breaches. Despite the various protections utilized, these
systems, networks, devices, and providers potentially can be breached. A client could be
negatively impacted as a result of a cybersecurity breach. Cybersecurity breaches can include
unauthorized access to systems, networks, or devices; infection from computer viruses or other
malicious software code; and attacks that shut down, disable, slow, or otherwise disrupt
operations, business processes, or website access or functionality. Cybersecurity breaches can
cause disruptions and affect business operations, potentially resulting in financial losses to a
client; impediments to trading; the inability by us and other service providers to transact
business; violations of applicable privacy and other laws; regulatory fines, penalties,
reputational damage, reimbursement or other compensation costs, or additional compliance
costs; as well as the inadvertent release of confidential information. Similar adverse
consequences can result from cybersecurity breaches affecting issuers of securities in which a
client invests; governmental and other regulatory authorities; exchange and other financial
market operators, banks, brokers, dealers, and other financial institutions; and other parties. In
addition, these entities can incur substantial costs to prevent or mitigate the risk of
cybersecurity breaches in the future.
In addition, specific securities carry their own risks:
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The
price of the ETFs will fluctuate with the price of the underlying securities that make up the
funds. In addition, ETFs have a trading risk based on the loss of cost efficiency if the ETFs are
traded actively and a liquidity risk if the ETFs has a large bid-ask spread and low trading
volume. The price of an ETF fluctuates based upon the market movements and may dissociate
from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF
purchased or sold a short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of
principal. The price of the mutual funds will fluctuate with the value of the underlying
securities that make up the funds. The price of a mutual fund is typically set daily therefore a
mutual fund purchased at one point in the day will typically have the same price as a mutual
fund purchased later that same day.
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Equity (Stock) Risks
Buying shares of stocks in return for receiving a future payment of dividends and capital gains
also carries risk. The value of equity securities may fluctuate in response to specific situations
for each company, industry market conditions and general economic environments.
Liquidity Risks
Any product that is traded is subject to liquidity risk, which is the risk of being unable to buy or
sell those assets either in the size required or in the timeframe required without adversely
affecting the price of the asset. The risk will be high if, for example, a large trade is being
executed over a short period of time in an insufficiently liquid market.
Structured Products Risk
Purchasing structured products involve derivatives and a higher degree of risk factors that may
not be suitable for all investors. Such risk include risk of adverse or unanticipated market
developments, issuer credit quality risk, risk of counterparty or issuer default, risk of lack of
uniform standard pricing, risk of adverse events involving any underlying reference
obligations, entity or other measure, risk of high volatility, and risk of illiquidity/little to no
secondary market. In certain transactions, investors may lose their entire investment, i.e., incur
an unlimited loss.
Foreign Securities Risks
While foreign investments are important to the diversification of client investment portfolios,
they carry risks that may be different from U.S. investments. For example, foreign investments
may not be subject to uniform audit, financial reporting or disclosure standards, practices or
requirements comparable to those found in the U.S. Foreign investments are also subject to
foreign withholding taxes and the risk of adverse changes in investment or exchange control
regulations. Finally, foreign investments may involve currency risk, which is the risk that the
value of the foreign security will decrease due to changes in the relative value of the U.S. dollar
and the security’s underlying foreign currency.
Options Risk
A small investment in options could have a potentially large impact on an investor’s
performance. The use of options involves risks different from, or possibly greater than, the risks
associated with investing directly in the underlying assets. Derivatives can be highly volatile,
illiquid and difficult to value, and there is the risk that a hedging technique will fail if changes
in the value of a derivative held by an investor do not correlate with the securities being
hedged.
Short Selling Risk
When an investor makes a short sale, the investor will often borrow the security sold short and
deliver the security to the broker-dealer through which the investor made the short sale as
collateral for the investor’s obligation to deliver the security upon conclusion of the investment.
In connection with short sales of securities, the investor may pay a fee to borrow securities or
maintain an arrangement with a broker to borrow securities and is often obligated to pay over
any accrued interest and dividends on such borrowed securities. At the conclusion of the
investment, the investor will purchase an amount of the security sold short for delivery to the
broker-dealer or pay an equivalent amount in cash to close out the trade. If the price of the
security sold short increases between the time of the short sale and the time that the investor
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closes out the trade, the investor will incur a loss; conversely, if the price declines, the investor
will realize a capital gain. Any gain will be decreased, and any loss increased, by the transaction
costs described above. Accordingly, it is possible that a client selling short may lose more than
the initial amount invested in the short sale, and the amount of such loss is theoretically
unlimited.
Margin Risk
Clients can elect to borrow funds against his/her investment portfolio for uses other than
investing inside a brokerage account. When securities are purchased, they may be paid for in
full or a client may borrow part of the purchase price from the account custodian. If a client
borrows part of the purchase price, the client is engaging in margin transactions, and there is
risk involved with investing on margin. The securities held in a margin account are collateral
for the custodian that loaned the client money. If those securities decline in value, then the value
of the collateral supporting the margin loan also declines. As a result, the custodian is required
to take action in order to maintain the necessary level of equity in the client’s account.
Custodians may issue a margin call and/or sell other assets in an account to accomplish this. It
is important that clients fully understand the risks involved in trading securities on margin,
including but not limited to:
It is possible to lose more funds than are deposited into a margin account;
•
• The account custodian can force the sale of assets in an account;
• The account custodian can sell assets in the client’s account without contacting the client
first;
• The client is not entitled to choose which assets in a margin account may be sold to meet
a margin call;
• The account custodian can increase its “house” maintenance margin requirements at any
time without advance written notice; and
• The client is not entitled to an extension of time on a margin call.
Fixed Income risks
Fixed income investments generally pay a return on a fixed schedule, though the amount of the
payments can vary and include corporate and government debt securities, leveraged loans, high
yield, and investment grade debt and structured products, such as mortgage and other asset-
backed securities, although individual bonds may be the best-known type of fixed income
security. In general, the fixed income market is volatile, and fixed income securities carry
interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is
usually more pronounced for longer-term securities.) Fixed income securities also carry
inflation risk, liquidity risk, call risk and credit and default risks for both issuers and
counterparties. The risk of default on treasury inflation protected/inflation linked bonds is
dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a
potential risk of losing share price value, albeit rather minimal.
Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that each Client should understand and be willing to bear.
Clients are reminded to discuss these risks with the Advisor.
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Item 9: Disciplinary Information
There are no legal, regulatory or disciplinary events involving MPWM or any of its
management persons. The Advisor encourages Clients to perform the requisite due diligence
on any advisor or service provider that the Client engages. The backgrounds of the Advisor and
its Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 169885.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
As noted in Item 5.E, Advisory Persons of MPWM are also registered representatives of LPL
Financial. In an Advisory Person’s separate capacity as a registered representative, an Advisory
Person will receive commissions for the implementation of recommendations for
commissionable transactions. Clients are not obligated to implement any recommendation
provided by an Advisory Person of MPWM. Neither MPWM nor its Advisory Persons will earn
ongoing investment advisory fees in connection with any services implemented in an Advisory
Person’s separate capacity as a registered representative. Under supervision by LPL Financial,
LPL Financial may have access to certain confidential information of the Client, including, but
not limited to financial information, investment objectives, transactions and holdings
information. To request a copy of the firm’s Privacy Policy, please contact the Advisor at 678-
566-4001.
Insurance Agency Affiliations
As noted in Item 5.E, certain Advisory Persons of MPWM serve as insurance professionals.
Implementations of insurance recommendations are separate and apart from one’s role with
MPWM. As an insurance professional, Advisory Persons will receive customary commissions
and other related revenues from the various insurance companies whose products are sold.
Commissions and revenue generated by insurance sales do not offset regular advisory fees. This
creates a conflict of interest in recommending certain products of the insurance companies.
Clients are under no obligation to implement any recommendations made by the Advisor or its
Advisory Persons.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment
portfolio with one or more Independent Managers. The Advisor does not receive any
compensation nor does this present a material conflict of interest. The Advisor will only earn its
investment advisory fee as described.
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Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics
MPWM has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary
commitment to each Client. This Code applies to all persons associated with MPWM
(“Supervised Persons”). The Code was developed to provide general ethical guidelines and
specific instructions regarding the Advisor’s duties to each Client. MPWM and its Supervised
Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation of
MPWM associates to adhere not only to the specific provisions of the Code, but also to the
general principles that guide the Code. The Code covers a range of topics that address
employee ethics and conflicts of interest. To request a copy of the Code, please contact the
Advisor at 678-566-4001.
B. Recommendations Involving Material Financial Interests
MPWM allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. MPWM does not act as principal in any
transactions. In addition, the Advisor does not act as the general partner of a fund, or advise an
investment company. MPWM does not have a material interest in any securities traded in Client
accounts.
C. Investing Personal Money in the Same Securities as Clients
MPWM allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. This may provide an opportunity for
Advisors of MPWM to buy or sell securities before or after recommending securities to clients
resulting in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest. This risk is mitigated by MPWM requiring
reporting of personal securities trades by its Supervised Persons for review by the Chief
Compliance Officer (“CCO”) or delegate. The Advisor has also adopted written policies and
procedures to detect the misuse of material, non-public information. Advisors of MPWM may
not engage in trading that operates to the client’s disadvantage when similar securities are
being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
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While MPWM allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with
Client orders or traded afterward.
At no time will any associated person of MPWM, transact in any security to the detriment of
any Client.
Item 12: Brokerage Practices
Recommendation of LPL Financial
MPWM will generally recommend that clients establish a brokerage account with LPL
Financial to maintain custody of clients’ assets and to effect trades for their accounts.
LPL Financial provides brokerage and custodial services to independent investment
advisory firms, including MPWM. For MPWM’s accounts custodied at LPL Financial,
LPL Financial generally is compensated by clients through commissions, trails, or other
transaction-based fees for trades that are executed through LPL Financial or that settle
into LPL Financial accounts. For IRA accounts, LPL Financial generally charges account
maintenance fees. In addition, LPL Financial also charges clients miscellaneous fees and
charges, such as account transfer fees.
While LPL Financial does not participate in, or influence the formulation of, the
investment advice MPWM provides, certain supervised persons of MPWM are Dually
Registered Persons. Dually Registered Persons are restricted by certain FINRA rules
and policies from maintaining client accounts at another custodian or executing client
transactions in such client accounts through any broker-dealer or custodian that is not
approved by LPL Financial. As a result, the use of other trading platforms must be
approved not only by MPWM, but also by LPL Financial.
Clients should also be aware that for accounts where LPL Financial serves as the
custodian, MPWM is limited to offering services and investment vehicles that are
approved by LPL Financial, and may be prohibited from offering services and
investment vehicles that may be available through other broker-dealers and custodians,
some of which may be more suitable for a client’s portfolio than the services and
investment vehicles offered through LPL Financial.
Clients should understand that not all investment advisers recommend that clients
custody their accounts and trade through specific broker-dealers.
Clients should also understand that LPL Financial is responsible under FINRA rules for
supervising certain business activities of MPWM and its Dually Registered Persons that
are conducted through broker-dealers and custodians other than LPL Financial. LPL
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Financial charges a fee for its oversight of activities conducted through these other
broker-dealers and custodians. This arrangement presents a conflict of interest because
MPWM has a financial incentive to recommend that you maintain your account with
LPL Financial rather than with another broker-dealer or custodian to avoid incurring
the oversight fee.
Benefits Received by MPWM Personnel
LPL Financial makes available to MPWM various products and services designed to
assist MPWM in managing and administering client accounts. Many of these products
and services may be used to service all or a substantial number of MPWM’s accounts,
including accounts not held with LPL Financial. These include software and other
technology that provide access to client account data (such as trade confirmation and
account statements); facilitate trade execution (and aggregation and allocation of trade
orders for multiple client accounts); provide research, pricing information and other
market data; facilitate payment of MPWM’s fees from its clients’ accounts; and assist
with back-office functions; recordkeeping and client reporting.
LPL Financial also makes available to MPWM other services intended to help MPWM
manage and further develop its business. Some of these services assist MPWM to better
monitor and service program accounts maintained at LPL Financial, however, many of
these services benefit only MPWM, for example, services that assist it in growing its
business. These support services and/or products may be provided without cost, at a
discount, and/or at a negotiated rate, and include practice management-related
publications; consulting services; attendance at conferences and seminars, meetings,
and other educational and/or social events; marketing support; and other products and
services used by MPWM in furtherance of the operation and development of its
investment advisory business.
Where such services are provided by a third party vendor, LPL Financial will either
make a payment to MPWM to cover the cost of such services, reimburse MPWM for the
cost associated with the services, or pay the third party vendor directly on behalf of
MPWM.
The products and services described above are provided to MPWM as part of its overall
relationship with LPL Financial. While as a fiduciary MPWM endeavors to act in its
clients’ best interests, the receipt of these benefits creates a conflict of interest because
MPWM’s requirement that clients custody their assets at LPL Financial is based in part
on the benefit to MPWM of the availability of the foregoing products and services and
not solely on the nature, cost or quality of custody or brokerage services provided by
LPL Financial. MPWM’s receipt of some of these benefits may be based on the amount
of advisory assets custodied on the LPL Financial platform.
Transition Assistance Benefits
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LPL Financial provides various benefits and payments to Dually Registered Persons
that are new to the LPL Financial platform to assist the representative with the costs
(including foregone revenues during account transition) associated with transitioning
his or her business to the LPL Financial platform (collectively referred to as “Transition
Assistance”). The proceeds of such Transition Assistance payments are intended to be
used for a variety of purposes, including but not necessarily limited to, providing
working capital to assist in funding the Dually Registered Person’s business, satisfying
any outstanding debt owed to the Dually Registered Person’s prior firm, offsetting
account transfer fees (ACATs) payable to LPL Financial as a result of the Dually
Registered Person’s clients transitioning to LPL Financial’s custodial platform,
technology set-up fees, marketing and mailing costs, stationary and licensure transfer
fees, moving expenses, office space expenses, staffing support and termination fees
associated with moving accounts.
The amount of the Transition Assistance payments are often significant in relation to
the overall revenue earned or compensation received by the Dually Registered Person
at his or her prior firm. Such payments are generally based on the size of the Dually
Registered Person’s business established at the prior firm and/or assets under custody
on the LPL Financial. Please refer to the relevant Part 2B brochure supplement for more
information about the specific Transition Payments your representative receives.
Transition Assistance payments and other benefits are provided to associated persons
of MPWM in their capacity as registered representatives of LPL Financial. However, the
receipt of Transition Assistance by such Dually Registered Persons creates conflicts of
interest relating to MPWM’s advisory business because it creates a financial incentive
for MPWM’s representatives to recommend that its clients maintain their accounts with
LPL Financial. In certain instances, the receipt of such benefits is dependent on a Dually
Registered Person maintaining its clients’ assets with LPL Financial and therefore
MPWM has an incentive to recommend that clients maintain their account with LPL
Financial in order to generate such benefits.
MPWM attempts to mitigate these conflicts of interest by evaluating and
recommending that clients use LPL Financial’ s services based on the benefits that such
services provide to our clients, rather than the Transition Assistance earned by any
particular Dually Registered Person. MPWM considers LPL Financial’ s support
services, many of which assist us in servicing and monitoring accounts, when requiring
that clients maintain accounts with LPL Financial. However, clients should be aware of
this conflict and take it into consideration in making a decision whether to custody their
assets in a brokerage account at LPL Financial.
Block Trading
For discretionary accounts, we sometimes, but not always, engage in block trading. We may
combine multiple orders for shares of the same securities purchased for discretionary advisory
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accounts we manage (this practice is commonly referred to as “block trading”). We will then
distribute a portion of the shares to participating accounts in a fair and equitable manner. Each
participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction’s costs on any given day. If you participate in our wrap
fee program you will not pay any portion of the transaction costs. In the event an order is only
partially filled the shares will be allocated to participating accounts in a fair and equitable
manner, typically in proportion to the size of each client’s order.
We do not block trade for non-discretionary accounts. Accordingly, non-discretionary accounts
may pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities
for you and you may pay higher commissions, fees, and/or transaction costs than clients who
enter into discretionary arrangements with our firm.
Item 13: Reviews of Accounts
A. Frequency Periodic Reviews and Who Makes Those Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Advisory
Persons of MPWM under the supervision of the CCO and the firm’s Managing Member. The
CCO also has oversight of investment advisory processes. Formal reviews are generally
conducted at least annually or more frequently depending on the needs of the Client.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
In addition to the investment monitoring noted in Item 13.A., each Client account shall be
reviewed at least annually. Reviews may be conducted more frequently at the Client’s request.
Accounts may be reviewed as a result of major changes in economic conditions, known changes
in the Client’s financial situation, and/or large deposits or withdrawals in the Client’s
account[s]. The Client is encouraged to notify MPWM if changes occur in the Client’s personal
financial situation that might adversely affect the Client’s investment plan, such as pending
retirement, termination of employment, physical move, or inheritance. Additional reviews may
be triggered by material market, economic or political events.
C. Content and Frequency of Regular Reports Provided to Clients
The Client will receive brokerage statements no less than quarterly from the Custodian. These
brokerage statements are sent directly from the Custodian to the Client. The Client may also
establish electronic access to the Custodian’s website so that the Client may view these reports
and their account activity. Client brokerage statements will include all positions, transactions
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and fees relating to the Client’s account[s]. The Advisor may also provide Clients with periodic
reports regarding their holdings, allocations, and performance.
Item 14: Client Referrals and Other Compensation
A. Compensation Received by MPWM
MPWM does not receive securities commissions from product sponsors, broker-dealers or any
un-related third party. MPWM may refer Clients to various third parties to provide certain
financial services necessary to meet the goals of its Clients. Likewise, MPWM may receive
referrals of new Clients from a third-party. However, MPWM and certain Supervised Persons
do receive compensation and other economic benefits from LPL Financial as detailed below.
Participation in LPL’s Institutional Advisor Platform
MPWM and/or its Dually Registered Persons are incented to join and remain affiliated
with LPL Financial and to recommend that clients establish accounts with LPL Financial
through the provision of Transition Assistance (discussed in Item 12 above). LPL also
provides other compensation to MPWM and its Dually Registered Persons, including
but not limited to, bonus payments, repayable and forgivable loans, stock awards and
other benefits.
The receipt of any such compensation creates a financial incentive for your
representative to recommend LPL Financial as custodian for the assets in your advisory
account. We encourage you to discuss any such conflicts of interest with your
representative before making a decision to custody your assets at LPL Financial.
B. Compensation to Non Advisory Personnel for Client Referrals
Certain Clients may be referred to the Advisor by either an affiliated or unaffiliated party
(herein "Promoter") and receive, directly or indirectly, compensation for the Client referral. In
such instances, the Advisor will compensate the Promoter a fee in accordance with Rule 206(4)-
1 of the Advisers Act and any corresponding state securities requirements. Any such
compensation shall be paid solely from the investment advisory fees earned by the Advisor and
shall not result in any additional charge to the Client.
Item 15: Custody
MPWM does not accept or maintain custody of any Client accounts, except for the authorized
deduction of the advisor’s fee. All Clients must place their assets with a “qualified custodian”. Clients
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are required to engage the Custodian to retain their funds and securities and direct MPWM to utilize
the Custodian or the Client’s security transactions. Clients with their account[s] established with an
Independent Manager shall be maintained at a “qualified custodian” as the Client agrees with those
parties, pursuant to separate agreements between the Client and the Independent Manager. MPWM
encourages Clients to review statements provided by the Custodian. For more information about
custodians and brokerage practices, see Item 12 – Brokerage Practices.
Standing Letters of Authorization
Some clients may execute limited powers of attorney or other standing letters of authorization that
permit the firm to transfer money from their account with the client’s independent qualified Custodian
to third parties. This authorization to direct the Custodian is deemed to cause our firm to exercise
limited custody over your funds or securities for regulatory reporting purposes, and we are required to
keep track of the number of clients and accounts for which we may have this ability. MPWM conducts
reviews to ensure it is not affiliated with third parties. MPWM does not have physical custody of any of
your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other independent, qualified custodian. You will receive account statements from the independent,
qualified custodian(s) holding your funds and securities at least quarterly. The account statements from
your custodian(s) will indicate any transfers that may have taken place within your account(s) each
billing period. You should carefully review account statements for accuracy. MPWM does not have
physical or constructive custody of client accounts. MPWM reviews client’s standing letters of
authorizations at least annually.
Item 16: Investment Discretion
MPWM generally has discretion over the selection and number of securities to be bought or sold in
Client accounts without obtaining prior consent or approval from the Client. However, these purchases
or sales may be subject to specified investment objectives, guidelines, or limitations previously set forth
by the Client and agreed to by MPWM. Discretionary authority will only be authorized upon full
disclosure to the Client. The granting of such authority will be evidenced by the Client's execution of an
investment advisory agreement containing all applicable limitations to such authority. All
discretionary trades made by MPWM will be in accordance with each Client's investment objectives
and goals. For Clients with account[s] established at an Independent Manager, those account[s] will
also be managed by those parties on a discretionary basis.
Item 17: Voting Client Securities (Proxy Voting)
MPWM will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions to the
issuer of the security.
Item 18: Financial Information
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MPWM neither requires nor solicits prepayment of more than $1,200 in fees per client, six months or
more in advance, and therefore does not need to include a balance sheet with this brochure.
Neither MPWM nor its management has any financial condition that is likely to reasonably impair
MPWM’s ability to meet contractual commitments to clients.
MPWM has not been the subject of a bankruptcy petition in the last ten years.
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MPWM Advisory Solutions LLC
Wrap Fee Program Brochure
This wrap fee program brochure provides information about the qualifications and business practices of MPWM
Advisory Solutions LLC. If you have any questions about the contents of this brochure, please contact us at 678-
566-4001 or by email at: steven.mayer@mayerpwm.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about MPWM Advisory Solutions LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. MPWM Advisory Solutions LLC’s CRD number is: 169885.
8000 Avalon Blvd., Suite 100
Alpharetta, GA 30009
678-566-4001
steven.mayer@mayerpwm.com
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 03/04/2024
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Item 2: Material Changes
This Wrap Fee Program Brochure discusses the wrap fee program sponsored by MPWM.
Material Changes:
• None
Material changes relate to MPWM Advisory Solutions LLC 's policies, practices, or conflicts of
interests only. At any time, you may view the current Disclosure Brochure on-line at the SEC’s
Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with
the Advisor’s firm name or firm CRD #169885. You may also request a copy of this Wrap Fee
Program Brochure at any time, by contacting the Advisor at 678-566-4001.
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes………………………………………………………………………….........33
Item 3: Table of Contents……………………………………………………………………………….33
Item 4: Services, Fees and Compensation…………………………………………………………….34
Item 5: Account Requirements and Types of Clients ………………………………………………..36
Item 6: Portfolio Manager Selection and Evaluation ………………………………………………..36
Item 7: Client Information Provided to Portfolio Managers………………………………………...37
Item 8: Client Contact with Portfolio Managers……………………………………………………...37
Item 9: Additional Information………………………………………………………………………...38
Item 4: Services, Fees and Compensation
A. Advisory Services
MPWM Advisory Solutions, LLC (“MPWM” or the “Advisor”), provides customized
investment advisory services to individuals, high net worth individuals, families, trusts,
estates, businesses, charitable organizations and retirement plans (each referred to as a
“Client”). This Wrap Fee Program Brochure is provided as a supplement to MPWM’s
Form ADV Part 2A (“Disclosure Brochure”). This Wrap Fee Program Brochure is
provided along with the complete Disclosure Brochure to provide full details of the
business practices and fees when selecting MPWM as an investment advisor.
As part of the investment advisory fees noted in Item 5 – Fees and Compensation of the
Disclosure Brochure, MPWM includes normal securities transaction fees as part of the
overall investment advisory fee. Securities regulations often refer to this combined fee
structure as a “Wrap Fee Program”. The Advisor sponsors the MPWM Wrap Fee
Program.
The Advisor may also recommend that Clients utilize the OMP, GWP and MWP
Programs offered by LPL Financial, which are third-party wrap fee programs. A
complete description of these programs and related fees, charges, when due and
termination procedures are described in the respective managers disclosure brochures,
which you receive at or prior to the time a third-party managed account is established.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure
relating the combination of securities transaction fees into the single “bundled”
investment advisory fee. This Wrap Fee Program Brochure references back to the
MPWM Disclosure Brochure in which this Wrap Fee Program Brochure serves as an
Appendix. Please see Item 4 – Advisory Services of the Disclosure Brochure for details
on MPWM’s investment philosophy and related services.
B. Program Costs
Advisory services provided by MPWM are offered in a wrap fee structure whereby
normal securities transaction costs are included in the overall investment advisory fee
paid to MPWM. As the level of trading in a Client’s account[s] may vary from year to
year, the annual cost to the Client may be more or less than engaging for advisory
services where the transactions costs are borne separately by the Client. The cost of the
Wrap Fee Program varies depending on services to be provided to each Client, however,
the Client is not charged more if there is higher trading activity in the Client’s
account[s]. A Wrap Fee Program structure has a conflict of interest as the Advisor has an
incentive to limit the number of trades placed in the Client’s account[s] or to utilize no
transaction fee (“NTF”) funds to lower overall costs to the Advisor. The Advisor will
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only place Client assets into a Wrap Fee Program when it is believed to be in the Client’s
best interest. Please see Item 5 – Fees and Compensation of the Disclosure Brochure
for complete details on fees.
C. Fees
Investment advisory fees are generally paid quarterly, in advance of each calendar
quarter, pursuant to the terms of the investment advisory agreement. Investment
advisory fees range from up to 2.25% annually based on several factors, including the
complexity of the services to be provided, the level of assets to be managed, and the
overall relationship with the Advisor. Relationships with multiple objectives, specific
reporting requirements, portfolio restrictions and other complexities may be charged a
higher fee.
The investment advisory fee in the first quarter of service is prorated from the inception
date of the Client’s account[s] to the end of the first quarter, . Fees may be negotiable at
the sole discretion of the Advisor. The Client’s fees will take into consideration the
aggregate assets under management with the Advisor. All securities held in accounts
managed by MPWM will be independently valued by the Custodian. MPWM will
conduct periodic reviews of the Custodian’s valuations.
Clients may make additions to and withdrawals from their account[s] at any time,
subject to MPWM’s right to terminate an account. Additions may be in cash or securities
provided that MPWM reserves the right to liquidate any transferred securities or decline
to accept securities into a Client’s account[s]. Clients may withdraw account assets on
notice to MPWM, subject to the usual and customary securities settlement procedures.
However, MPWM designs its portfolios as long-term investments, and the withdrawal
of assets may impair the achievement of a Client’s investment objectives. MPWM may
consult with its Clients about the options and ramifications of transferring securities.
However, Clients are advised that when transferred securities are liquidated, they are
subject to transaction fees, fees assessed at the mutual fund level (i.e. contingent
deferred sales charge) and/or tax ramifications.
Investment advisory fees are typically calculated by the Custodian and deducted from
the Client’s account[s]. The Client shall instruct the Custodian to automatically deduct
the investment advisory fee from the Client’s account[s] for each billing period and pay
the investment advisory fee[s] to the Advisor. The amount due is calculated by applying
the quarterly rate (annual rate multiplied by the number of days in the year divided by
the number of days in the quarter) to the total assets under management with MPWM at
the respective quarter-end date. Clients will be provided with a statement, at least
quarterly, from the Custodian reflecting deduction of the investment advisory fee.
Clients provide written authorization permitting advisory fees to be deducted by
MPWM directly from their accounts held by the Custodian as part of the investment
advisory agreement and separate account forms provided by the Custodian.
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Clients may incur certain fees or charges imposed by third parties in connection with
investments made on behalf of the Client’s account[s], which are not included as part of
the Wrap Fee Program. All fees paid to MPWM for investment advisory services are
separate and distinct from the expenses charged by mutual funds and Exchange Traded
Funds (“ETFs”) to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to
pay management fees for the funds, other fund expenses, account administration (e.g.,
custody, brokerage and account reporting), and a possible distribution fee as a
shareholder in a fund. Additionally, account activity fees, such as electronic funds and
wire transfers fees, certificate delivery fees, markups and markdowns, bid-ask spreads,
selling concessions, and other miscellaneous fees and expenses as outlined in the
account opening paperwork executed with the Custodian, are generally charged to the
Client. Clients are encouraged to refer to the account opening paperwork executed with
the Custodian for an outline of all third-party fees not covered under this Wrap Fee
Program.
The Advisor does not control nor share in any of these third-party fees. The Client
should review all fees charged by the fund[s], third parties and MPWM to fully
understand the total fees to be paid. Please see Item 5.C. – Other Fees and Compensation
of the Disclosure Brochure.
D. Compensation
MPWM is the sponsor and portfolio manager of this Wrap Fee Program. MPWM
receives investment advisory fees paid by Clients for participating in the Wrap Fee
Program and pays the Custodian for the costs associated with the normal trading
activity in the Client’s account[s].
Item 5: Account Requirements and Types of Clients
MPWM offers investment advisory services to individuals, high net worth individuals, families,
trusts, estates, businesses, charitable organizations, and retirement plans. Please see Item 7 –
Types of Clients of the Disclosure Brochure for additional information.
Item 6: Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
MPWM serves as the sponsor and as the portfolio manager for the MPWM Wrap Fee Program.
MPWM does not select third-party advisors to manage the Wrap Fee Program but may
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recommend or implement Client portfolios using Independent Managers and third party wrap
fee programs.
Related Persons
MPWM personnel or affiliates serve as portfolio manager[s] for services under this Wrap Fee
Program. MPWM only manages this wrap fee program. MPWM does not act as portfolio
manager for any third- party wrap fee programs.
Supervised Persons
MPWM Advisory Persons serve as portfolio managers for all accounts, including the services
described in this Wrap Fee Program Brochure. Details of the advisory services provided are
included in Item 4.A. of the Disclosure Brochure.
Performance-Based Fees
MPWM does not charge performance-based fees for its investment advisory services. The fees
charged by MPWM are as described in Item 5 – Fees and Compensation of the Disclosure
Brochure and are not based upon the capital appreciation of the funds or securities held by any
Client. MPWM does not manage any proprietary investment funds or limited partnerships (for
example, a mutual fund or a hedge fund) and has no financial incentive to recommend any
particular investment options to its Clients.
Methods of Analysis
Please see Item 8.A – Methods of Analysis of the Disclosure Brochure for details on the research
and analysis methods employed by the Advisor.
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or
lose value. Clients should be prepared to bear the potential risk of loss. MPWM will assist
Clients in determining an appropriate strategy based on their tolerance for risk and other
factors noted above. However, there is no guarantee that a Client will meet their investment
goals.
Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that each Client should understand and be willing to bear.
Clients are reminded to discuss these risks with the Advisor. Please see Item 8.B. – Risk of
Loss of the Disclosure Brochure for details on investment risks.
Proxy Voting
MPWM does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. MPWM will assist in answering questions relating to
proxies, however, the Client retains the sole responsibility for proxy decisions and voting.
Item 7: Client Information Provided to Portfolio Managers
MPWM is required to describe the type and frequency of the information it communicates to
any external managers that may be involved in managing its Clients’ investment portfolios.
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MPWM serves as the sole portfolio manager under this Wrap Fee Program and, as such, the
Advisor has no information to disclose in relation to regarding this Item.
Item 8: Client Contact with Portfolio Managers
MPWM is a full-service investment management advisory firm. Clients always have direct
access to the Portfolio Managers at MPWM.
Item 9: Additional Information
A. Disciplinary Information and Other Financial Industry Activities and Affiliations
There are no legal, regulatory, or disciplinary events involving MPWM or any of its
management persons. The Advisor encourages Clients to perform the requisite due diligence on
any advisor or service provider that the Client engages. The backgrounds of the Advisor and its
Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching using the Advisor’s firm name or CRD #169885.
Other Financial Activities and Affiliations
Broker-Dealer Affiliation - Advisory Persons of MPWM are also registered representatives of LPL
Financial LLC ("LPL Financial"), a securities broker-dealer, and a member of the Financial
Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation
(“SIPC”). In an Advisory Person’s separate capacity as a registered representative, an Advisory
Person will receive commissions for the implementation of recommendations for
commissionable transactions. Clients are not obligated to implement any recommendation
provided by an Advisory Person of MPWM. Neither MPWM nor an Advisory Person will earn
ongoing investment advisory fees in connection with any services implemented in the Advisory
Person’s separate capacity as a registered representative. Under supervision by LPL Financial,
LPL Financial may have access to certain confidential information of the Client, including, but
not limited to financial information, investment objectives, transactions, and holdings
information. Please see our Privacy Policy, which is included with this Disclosure Brochure.
Insurance Agency Affiliations –Advisory Persons of MPWM serve as insurance professionals in
their separate capacities. Implementations of insurance recommendations are separate and
apart from one’s role with MPWM. As insurance professionals, Advisory Persons will receive
customary commissions and other related revenues from the various insurance companies
whose products are sold. Commissions and revenue generated by insurance sales do not offset
regular advisory fees. This creates a conflict of interest in recommending certain products of the
insurance companies. Clients are under no obligation to implement any recommendations
made by the Advisor or its Advisory Persons.
B. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
Code of Ethics
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MPWM has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary
commitment to each Client. This Code applies to all Supervised Persons associated with
MPWM (“Supervised Persons”). The Code was developed to provide general ethical guidelines
and specific instructions regarding the Advisor’s duties to each Client. MPWM and its
Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the
obligation of MPWM Supervised Persons to adhere not only to the specific provisions of the
Code, but also to the general principles that guide the Code. The Code covers a range of topics
that address employee ethics and conflicts of interest. To request a copy of the Code, please
contact the Advisor at (678) 566-4001.
Personal Trading and Conflicts of Interest
MPWM allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Owning the same securities that are
recommended (purchase or sell) to Clients presents a conflict of interest that, as fiduciaries,
must be disclosed to Clients and mitigated through policies and procedures. As noted above,
the Advisor has adopted a Code, which addresses insider trading (material non- public
information controls) and personal securities reporting procedures. The Advisor has also
adopted written policies and procedures to detect the misuse of material, non-public
information. MPWM does not have a material interest in any securities traded in Client
accounts. At no time, will MPWM or any Supervised Person of MPWM, transact in any security
to the detriment of any Client. Please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading of the Disclosure Brochure for additional disclosures.
Review of Accounts
Securities in Client accounts are monitored on a regular and continuous basis by Advisory
Persons of MPWM under the supervision of the Chief Compliance Officer. Formal reviews are
generally conducted at least annually or more frequently depending on the needs of the Client.
Financial planning engagements for ongoing planning support are reviewed at least annually,
as per the terms of the financial planning agreement. The Client is encouraged to notify MPWM
if changes occur in his/her personal financial situation that might adversely affect his/her
investment plan. Additional reviews may be triggered by material market, economic or political
events.
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