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Naples Money Management, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: March 31, 2026
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Naples Money Managers, LLC (“NMM” or the “Advisor”). If you have any questions about the
contents of this Disclosure Brochure, please contact the Advisor at (239) 261-4800.
NMM is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state
securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This Disclosure Brochure provides information through NMM to assist you in determining whether
to retain the Advisor.
Certain Advisory Persons of NMM provide advisory services under a practice name or “doing business as”
name. However, advisory services are engaged exclusively through NMM. Additional information about
NWP and its Advisory Persons is available on the SEC’s website at www.adviserinfo.sec.gov by searching
with the Advisor’s firm name or by CRD# 153499.
Page 1
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
ITEM 2: Material Changes
This item discusses only specific material changes that have been made to the Firm Brochure since
the date of the last update on March 31, 2025, and provides clients with a summary of such
changes.
Effective January 1, 2026, Naples Money Management LLC (NMM) became majority-owned by
MLA Capital Partners LLC (MLA), resulting in a change of control.
As a result, NMM is now part of a group of affiliated financial services entities under common
control. Certain affiliated insurance activities are conducted through an entity owned directly by
NMM’s principals, rather than by MLA.
NMM also utilizes centralized investment management resources across affiliated entities. These
updates are reflected in Item 4 and Item 10 of this Brochure.
This section includes only material changes. NMM encourages all clients to review the entire Firm
Brochure.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 2
ITEM 3: Table of Contents
ITEM 1: Cover Page .......................................................................................................... 1
ITEM 2: Material Changes ................................................................................................. 2
ITEM 3: Table of Contents ................................................................................................. 3
ITEM 4: Advisory Business ................................................................................................ 4
ITEM 5: Fees and Compensation ....................................................................................... 5
ITEM 6: Performance-Based Fees and Side-by-Side Management .................................... 7
ITEM 7: Type of Clients...................................................................................................... 7
ITEM 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................... 7
ITEM 9: Disciplinary Information ....................................................................................... 12
ITEM 10: Other Financial Industry Activities and Affiliations.............................................. 12
ITEM11: Code of Ethics, Participation or Interest in Client Transactions and Trading ...... 13
ITEM 12: Brokerage Practices ......................................................................................... 14
ITEM 13: Review of Accounts .......................................................................................... 15
ITEM 14: Client Referrals and Other Compensation ......................................................... 16
ITEM 15: Custody ............................................................................................................ 16
ITEM 16: Investment Discretion ....................................................................................... 16
ITEM 17: Voting Client Securities ..................................................................................... 17
ITEM 18: Financial Information ......................................................................................... 17
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 3
ITEM 4: Advisory Business
Overview
Naples Money Management, LLC, is a Florida limited liability company that was formed in March
of 2010. The firm was founded by Dennis David Nelson and Dawn Litchfield Brown. The firm is
owned by MLA Capital Partners LLC (MLA), Dawn Perniciaro Brown Living Trust (DPB) and
Marcus Bickel (MB).
Naples Money Management offers discretionary and non-discretionary money management
services, financial planning, wealth management, and annuity management.
Money Management: Naples Money Management offers discretionary and/or non-discretionary
investment advice based on a client’s individual investment objectives and financial situation on an
ongoing and continuous basis. As part of our money management service for separately managed
accounts, we generally create a portfolio that may consist of individual stocks, bonds, exchange
traded funds (ETFs”), options, mutual funds and third-party managers. We also offer four different
THE POWER OF MAPATO TM Portfolios designed to meet various investment objectives and risk
tolerances. They are the Mapato Ultra Portfolio, Mapato Classic Portfolio, Mapato Lite Portfolio, and
The Van Winkle Portfolio.
The client’s individual investment strategy is tailored to their specific needs and may include some or
all of the previously mentioned securities or portfolios.
Each client’s investment portfolio may be designed to meet a particular investment goal. Once the
appropriate investments have been determined, we periodically review the investments and if
necessary, rebalance the investments based upon the client’s individual needs, stated goals, and
objectives. Each client has the opportunity to place reasonable restrictions on the types of
investments to be held in certain of their accounts.
Financial Planning: We provide a variety of financial planning services to individuals, families, and
other clients regarding the management of their financial resources based upon an analysis of
client’s current situation, goals, and objectives. Generally, such financial planning services will
involve preparing a financial plan or rendering a financial consultation for clients based on the
client’s financial goals and objectives. This planning may encompass implementing the financial
plan and monitoring the plan once implemented.
Wealth Management: Our wealth management program evaluates the client through an interactive
process of assessing reward requirements and risk tolerance with regard to personal wealth,
retirement and estate planning considerations. Through this process we determine the optimal asset
allocation for the client. The portfolio is constructed for the client based on that asset allocation,
which may consist of a combination of separately managed
accounts, individual stocks or bonds, exchange traded funds (“ETFs”), options, mutual funds, Real
Estate Investment Trusts (REITs), other public and private securities or investments, and real
estate.
Annuity Management: Naples Money Management provides advice on annuity and variable life
insurance contracts. We manage the investment of underlying assets in the insurance products
and advise on choosing the optimal combination of investments available in a contract. We base
our analysis on the assessment of a number of factors such as economic climate, the valuation
levels in different markets segments, and the age and risk tolerance of each client. See
disclosure in Item 10.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 4
Assets Under Management: As of December 31, 2025, Naples Money Management had
approximately $164,392,921 in Client assets, which are managed on a discretionary and non-
discretionary basis. Clients may request more current information at any time by contacting the
Advisor.
Ownership and Affiliated Structure
NMM is majority-owned by MLA, which acquired a majority ownership interest effective January
1, 2026. The remaining ownership interests are held by individual minority members.
As a result, NMM is under common control with other financial services entities, including another
registered investment adviser.
In addition, certain affiliated insurance activities are conducted through an insurance agency
owned directly by the same individuals who own MLA. While this insurance agency is not owned
by MLA, it is considered an affiliated entity due to common ownership and control.
ITEM 5: Fees and Compensation
Fees: Our compensation differs based upon the services that we provide to a client. Fees for our
management services are assessed quarterly in advance. Fees for legacy clients are assessed
quarterly in arrears. Fees are based on quarter-end values. The initial period is prorated over the
number of days in the quarter that the agreement was in effect. The fees are generally deducted
from the clients’ assets directly by the custodian. Naples Money Management reserves the right
to negotiate its fees. Our minimum fee is $250.00 Fee per year for accounts under $50,000.
The following are explanations of our fees for each of our services.
A. THE POWER OF MAPATO TM
Total Naples Money Management planning and portfolio Management incorporating The Power of
Mapato TM Portfolios, the following is our annual fee schedule:
Income
With Options
Growth
Without Options
$5,000 to $49,999
Not Available
2.40%
$50,000 to $149,999
2.30%
1.90%
$150,000 to $499,999
2.15%
1.80%
$500,000 to $999,999
2.00%
1.65%
$1,000,000 to $1,999,999
1.90%
1.50%
$2,000,000 to $4,999,999
1.55%
1.15%
$5,000,000 to $9,999,999
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 5
1.40%
0.95%
$10,000,000 +
1.15%
0.75%
B. Collaborative Management, the following is our annual fee schedule:
1.55%
• Under $50,000 to $149,999
1.25%
• $150,000 to $499,999
.75%
• Over $500,000
C. The Van Winkel Portfolios, the following is our annual fee schedule:
All Portfolios
.50%
In addition to our management or other fees, clients may pay a variety of additional fees. These could
include:
• Brokerage transaction charges (please see the section of this Firm Brochure entitled “Item 12,
Brokerage Practices” on Page 14 for a discussion of the fees charged by brokers);
• Mutual fund management fees to the extent that the clients’ assets are invested in mutual funds,
including money market funds;
• Administrative charges at the custodian, which may include account closing charges, wire transfer
fees and Account maintenance fees as incurred;
• Management fees charged by other managers, managing a sum of a clients’ assets under out
wealth management service
• An “Estate Fee” for additional services required if a client dies
It should be noted that Naples Money Management does not receive any compensation from the
firms that have custody of the assets of our clients.
ITEM 6: Performance-Based Fees and Side-by-Side Management
Naples Money Management does not provide services for performance-based fees for its clients.
ITEM 7: Type of Clients
Naples Money Management provides its services to individuals, high net worth individuals and
charitable organizations. Our minimum fee is $250.00 per year for accounts under $50,000.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 6
ITEM 8: Methods of Analysis, Investment Strategies and Risk of Loss
Our method of analysis is generally a top-down approach based on an allocation of sectors
designed to be as close to the S&P 500 sectors as possible. We begin with the macroeconomic
factors at work at present, and those that may dominate in the relatively near future in deciding
which stocks in each sectors to emphasize. Once we have decided which stocks look attractive,
we then shift to a careful analysis of the individual investments which may include individual
stocks, separately managed accounts, mutual funds, Real Estate Investment Trusts (REITs),
and/or preferred stocks or bonds.
In many of our Mapato Portfolio Series portfolios, the basis of our program is the purchase of
quality common stocks. The sale of call options against a portfolio of stocks may provide a
stream of cash flow. The portfolios in the series have different levels of potential return and
potential risk. The portfolios are structured by varying the types of stocks and other securities
selected, and, in those cases where we sell a covered call, the relationship of the strike price of
the option sold to the price of the stock purchased. Some holdings may not be hedged with
options immediately at the time of purchase. We may sell uncovered put options with strike
prices at prices below the current price in cases where we wish to purchase the stock at a lower
price.
o Mapato Ultra Income and Growth: Designed for accounts over $5 million with the ability
to purchase higher priced stocks and still own at least 100 shares (even lot) in order to
sell covered call options, generally over the stocks purchase price, to allow for
appreciation as well as income. We will also sell uncovered puts that may allow us to
purchase a stock at a lower price that we feel is more attractive value.
o Mapato Classic Income & Growth: Designed for accounts over
$1,000,000 and under $5 million with the objective of income first generated by dividend
and option income. And growth second, derived from selling covered call options over the
stocks purchase price. We may also sell uncovered puts that may allow us to purchase a
stock at a lower price that we feel is a more attractive value. Any exceptions made to
account minimums may result in varied returns.
o Mapato Lite Income: Designed for accounts from $100,000 to less than
$1,000,000 with the same objectives as Mapato Classic Income & Growth but includes
Exchange Traded Funds (ETF’s”) for diversification. This portfolio incorporates covered call
options but NO puts options. Any exceptions made to account minimums may result in
varied returns and hold only ETF’s.
o Mapato Growth: Designed for clients that wish to have growth only without options.
This account will hold at least 20% ETFs. The minimum for this portfolio is
$100,000.
o The Van Winkle Portfolio: Designed for younger investors. The portfolio seeks to
purchase stocks of developing companies with a long-term investment horizon. The
minimum to start an account is an ongoing monthly deposit commitment of $500.
Risk Considerations
All of the strategies listed above are speculative and have an inherent risk of loss due to investing
in marketable securities like stocks and bonds. Investing in securities involves risk of loss that
clients should be prepared to bear. No guarantee, assurance or representation is made that any
strategy will achieve its investment objective. Price changes can be volatile and market
movements are difficult to predict. The value of an individual security or particular type of security
can be more volatile than, and can perform differently from, the market as a whole.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 7
Each security is subject to various risks such as market risks, inflation risks, currency risks,
liquidity risks, financial risks, and other general economic risks. There are also risks associated
with various methods of analysis. The risks client’s investments are subject to, include but are not
limited to:
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
Market Risk:
The price of a security, bond, or mutual fund may drop in reaction to tangible and intangible
events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances.
Significant market disruptions, such as those caused by pandemics, natural or environmental
disasters, war, acts of terrorism, or other events, can adversely affect local and global markets
and normal market operations. Market disruptions may exacerbate political, social, and economic
risks.
Inflation Risk:
When any type of inflation is present, a dollar will be worth more today than a dollar next year,
because purchasing power is eroding at the rate of inflation.
Currency Risk:
Overseas investments and companies with overseas business are subject to fluctuations in the
value of the dollar against the currency of the originating country. This is also referred to as
exchange rate risk.
Reinvestment Risk:
This is the risk that future proceeds from investments may have to be reinvested at a potentially
lower rate of return (i.e., interest rate). This primarily relates to fixed income securities.
Business Risk:
These risks are associated with a particular industry or a particular company within an industry.
For example, oil-drilling companies depend on finding oil and then refining it, a lengthy process,
before they can generate a profit. They carry a higher risk of profitability than an electric company,
which generates its income from a steady stream of customers who buy electricity no matter what
the economic environment is like.
Liquidity Risk:
Liquidity is the ability to readily convert an investment into cash. Generally, assets are more liquid if many
traders are interested in a standardized product. For example, Treasury Bills are highly liquid, real estate
properties are not.
Financial Risk:
Excessive borrowing to finance a business’ operations increases the risk of profitability,
because the company must meet the terms of its obligations in good times and bad times.
During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
Technical Analysis Risk:
Technical analysis attempts to predict a future stock price or direction based on market trends.
The assumption is that the market follows discernible patterns and if these patterns can be
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 8
identified then a prediction can be made. Technical analysis posits that at any point in time the
market price movements and patterns represent the collective judgments of likely millions of
market participants and are the best source for predicting short to mid-term price movements.
The risk is that markets do not always follow patterns and relying solely on this method may not
consider new patterns that emerge over time. The firm uses technical analysis (i.e., the analysis
of historical and current market data in its investment decisions) generally only for short-term
trading.
Exchange Traded Funds Risk (ETFs):
ETFs are typically investment companies that are legally classified as open- end mutual funds or
UITs. However, they differ from traditional mutual funds, in particular, in that ETF shares are
listed on a securities exchange. Shares can be bought and sold throughout the trading day like
shares of other publicly traded companies and the market price for a share of an ETF may
fluctuate from the value of its underlying securities. Consequently, ETF shares may trade at a
discount or premium to their net asset value. This difference between the bid price and the ask
price is often referred to as the “spread”, which generally varies based on the ETF’s trading
volume and market liquidity. Although many ETFs are registered as an investment company
under the Investment Company Act of 1940, some ETFs, in particular those that invest in
commodities, are not registered as an investment company.
Leverage Risk:
Leverage increases the potential magnitude of portfolio fluctuations. It magnifies investment risks
and can exacerbate liquidity problems in market downturns. Leverage may also complicate a
client’s portfolio structure due to obligations to creditors and counterparties, and it can increase
the risk to a client’s portfolio due to the actions of these parties. In particular, dependence on
leverage creates the risk that the client will be unable to meet its obligations should access to
credit become limited due to broader market conditions.
Tax Risks Related to Short Term Trading:
Clients should note that the Firm may engage in short-term trading
transactions. These transactions may result in short-term gains or losses for federal and state tax
purposes, which may be taxed at a higher rate than long-term strategies.
Concentration Risks:
Because of their narrow focus, investments in one or limited sectors tend to be more volatile than
investments that diversify across many sectors and companies. Client investments may be or
become concentrated in a particular security, sector, limited sectors, industry, market, or country.
Should such security, sector, limited sectors, industry, market or country become subject to
adverse financial conditions, the Clients’ assets shall not be afforded the protection otherwise
available through greater diversification of its investments.
Information Risk:
All investment professionals rely on research in order to draw conclusions about investment
options. This research is always a mix of both internal (proprietary) and external (provided by third
parties) data and analyses. Even an advisor who says they rely solely on proprietary research
must still collect data from third parties. This data, or outside research, is chosen for its perceived
reliability, but there is no guarantee that the data or research will be completely accurate. Failure
in data accuracy or research will translate to a compromised ability by the advisor to reach
satisfactory investment conclusions.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 9
Options:
Options allow investors to buy or sell a security at a contracted “strike” price (not necessarily the
current market price) at or within a specific period of time. Clients may pay or collect a premium
for buying or selling an option. Investors transact in options to either hedge or limit losses in an
attempt to reduce risk or to speculate on the performance of the underlying securities or to
collect premiums for selling options. Options transactions contain a number of inherent risks,
including the partial or total loss of principal in the event that the value of the underlying security
or index does not increase/decrease to the level of the respective strike price. Holders of
options contracts are also subject to default by the issuer, which may be unwilling or unable to
perform its contractual obligations. These options are subject to pricing components— including
duration, strike price and premiums— to which the underlying stocks are not. We may trade in
put and call options, which involve qualitatively different risks than owning or selling short the
underlying common stock.
Because option premiums paid or received by an investor are small in relation to the market value
of the investments underlying the options, trading put, and call options are highly leveraged.
Selling options generally entail considerably greater risk than purchasing options as the seller
may sustain losses well in excess of the fixed premium received. If the market or the underlying
interest moves unfavorably, the seller may need to contribute additional margin to maintain the
position. Additionally, if the purchaser exercises the option, the seller will be obligated to either
settle the option in cash or to acquire or deliver the underlying interest. If, however, the position is
“covered” by the seller by holding a corresponding position in the underlying interest, the risk may
be reduced. If the option is not covered, the risk of loss can be unlimited.
Hedge Funds:
If we invest some of your assets with hedge funds, there are additional risks that are governed
by and fully described in the private placement memorandum and related subscription materials.
These risks include, but are not limited to, all the risks listed herein and: The reliance on fund
personnel’s including the fund manager’s ability to identify and properly analyze companies for
investment, the lack of diversification resulting in the fund being substantially adversely affected
by the unfavorable performance of any single investment, the investment in the fund may be
subject to redemption limitations. And that the funds may use leverage and derivatives which
increases the magnitude of both losses and gains. In addition, there is no assurance of
investment returns. Investors should refer to the Fund’s Private Placement Memorandum for a
more detailed description of the risks
associated with the Fund’s strategies and rely only thereon.
The discussion of the risks above is not meant to be a complete description of all the risks that
investors may face. Additional risks are disclosed by managers and the funds in their
prospectuses. Investors should be prepared to bear the risks of their investments.
Methods of Analysis:
NMM utilizes internally developed investment models and centralized investment management
resources that may be shared across affiliated entities under common control with MLA.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 10
ITEM 9: Disciplinary Information
Item 9.A: Criminal or civil action: not applicable.
Item 9.B: Administrative proceedings: not applicable.
Item 9.C. Self-regulatory organization proceedings: not applicable.
ITEM 10: Other Financial Industry Activities and Affiliations
Naples Money Management has an agreement with Naples Insurance Strategies LLC (NIS) that
is material to our advisory business. NIS, which is contracted with Naples Money Management
to advise its clients on the selection of investments in their variable annuities and life insurance
contracts.
Where Naples Money Management feels that it is appropriate, it may recommend the use of
variable annuities, life insurance or mutual funds to their clients through the advice of registered
representatives of NIS. We may refer those clients to NIS to facilitate insurance and annuity
services based upon client need and objectives. Our clients are not required to use NIS to
purchase annuity or life insurance products and may purchase insurance and annuities
elsewhere.
Clients may choose, for a separate fee, to use Personal Service Management LLC, owned by
Dawn Litchfield Brown for non-investment advisory services. The firm provides personal services
to individuals including planning and managing household tasks as fully described in the firm’s
agreement. There is no requirement to use these services and clients may choose to purchase
these services from any other person or firm.
Affiliated Entities and Common Control:
NMM is part of a group of affiliated financial services entities under common control through
MLA. Certain affiliated insurance activities are conducted through an insurance agency that is
not owned by MLA but is owned directly by the same individuals who own MLA. This structure
creates potential conflicts of interest because the NMM’s principals may receive economic
benefits from insurance-related activities.
In addition, NMM utilizes centralized investment resources across affiliated entities, which may
support portfolio construction and investment decision-making.
NMM addresses these conflicts through disclosure, supervisory oversight, and policies requiring
that all recommendations be made in the best interest of clients. Clients are not obligated to
purchase any insurance products through affiliated entities.
ITEM 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
Naples Money Management’s Code of Ethics applies to all supervised people of the firm and
describes our high standard of business conduct and fiduciary duty to our clients. The Code of
Ethics includes provisions relating to personal securities trading procedures and a prohibition on
insider trading among other things. In addition, the Code of Ethics requires pre-clearance of
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 11
transactions in limited or private offerings and initial public offerings. All supervised people at
Naples Money Management must acknowledge the terms of the Code of Ethics annually and as
amended. A copy of Naples Money Management’s Code of Ethics is available upon request by
clients and prospective clients.
Naples Money Management’s employees or people associated with Naples Money Management
may invest in the same securities as those recommended to clients. This may create potential
conflicts of interest because (1) Naples Money Management or its supervised people may have an
incentive not to recommend the sale of those securities to a client in order to protect the value of
their personal investment, and (2) Naples Money Management or its supervised persons may have
an incentive to place their orders before those of clients in order to obtain a better price. Naples
Money Management’s Code of Ethics addresses these potential conflicts of interest by instituting a
standard of business conduct for all supervised persons, by prohibiting supervised persons from
effecting certain securities transactions without obtaining pre - clearance from Naples Money
Management’s Chief Compliance Officer and by reviewing personal securities transactions reports
filed by supervised persons for potential conflicts of interest.
When Naples Money Management provides investment advice to clients regarding retirement plan
account(s) or individual retirement account(s), we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/ or the Internal Revenue Code, as applicable, which
are laws governing retirement accounts. When clients move retirement assets to Naples Money
Management for management, Naples Money Management earns additional income from those
assets.
ITEM 12: Brokerage Practices
Broker-dealers may be selected based on several factors including the broker- dealer’s expertise
in trading exchange-traded products, access to markets, responsiveness, and Naples Money
Management’s overall prior experience with the broker-dealer with respect to quality of execution,
order routing practices, and clearance and settlement practices. Naples Money Management
generally also considers the broker-dealer’s size, reputation, financial stability, research
coverage and the value of any research provided, commission rates, ability to maintain
confidentiality of client orders, disciplinary actions, and ability or willingness to commit capital.
Recognizing the value of these factors, Naples Money Management’s may pay a brokerage
commission in excess of that which another broker might charge for effecting the same
transaction so long as the client receives the best overall qualitative execution.
Naples Money Management recommends that clients establish brokerage accounts with the
Fidelity Institution Wealth Services to maintain custody of clients' assets and to process trades
for their accounts. Naples Money Management is independently owned and operated and not
affiliated with Fidelity Institution Wealth Services. Fidelity Institution Wealth Services provides
Naples Money Management with access to its trading and custody services and provides trade
execution, custody, research, and access to mutual funds. Naples Money Management does
not share in any commissions from Fidelity Institution Wealth Services or any other securities
broker-dealer.
Research and other benefits:
Although not a material consideration when determining whether to recommend that a client utilize
the services of a particular broker-dealer/custodian such as Fidelity Institutional Wealth Services,
Naples Money Management, may receive from that broker-dealer/custodian, or have access to,
investment research and other practice support materials. These items may be available to Naples
Money Management as a result of Naples Money Management executing client securities
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
Page 12
transactions through that broker-dealer or Naples Money Management’s clients utilizing that
company to provide custodial services.
These items may be in the form of research reports and other securities analysis products, and
various written publications on topics related to Naples Money Management’s practice. Naples
Money Management anticipates that any such items will generally be used to service all of Naples
Money Management’s clients.
The foregoing may be perceived to be a conflict of interest. When Naples Money Management
receives a benefit from a broker-dealer or custodian it does not have to produce or pay for that
benefit. Naples Money Management may have an incentive to select or recommend a broker-
dealer based on Naples Money Management’s interest in receiving the benefit(s), rather than on
the client’s interest in receiving most favorable execution. However, the firm feels that it has
addressed this conflict because Naples Money Management’s clients do not pay more for
investment transactions effected and/or assets maintained at a particular broker-dealer or
custodian as result of Naples Money Management’s receipt of such benefit(s). There is no
corresponding commitment made by Naples Money Management to any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities, or other
investment products as result of Naples Money Management receiving these benefits. Further, the
benefits received are available to any investment manager executing securities transactions
through the broker- dealer, regardless of the volume of execution and generally included by all
brokers-dealers that Naples Money Management would consider as part of their product offerings
and institutional platforms.
Transactions for each client account generally will be effected independently, unless Naples
Money Management decides to purchase or sell the same securities for several clients at
approximately the same time. Naples Money Management may (but is not obligated to) combine
or “aggregate” such orders to obtain “best execution” or to allocate equitably among Naples
Money Management’s clients differences in prices, and commissions, or other transaction costs
that might have been obtained had such orders been placed independently.
ITEM 13: Review of Accounts
Naples Money Management periodically reviews client accounts or financial plans. The frequency
of the review may be as often as quarterly and occurs at least annually. The review may consist of
a written report which lists all the client’s holdings, both consolidated and in the various individual
accounts, and provides information about the return for the reviewing period and for the year to
date as of the end of the review period. The reviews are conducted by a member of the investment
team.
ITEM 14: Client Referrals and Other Compensation\
Naples Money Management may compensate a non-employee for client referrals if they have entered into a
formal written agreement with the referrer. This agreement outlines what the referrer is and is not allowed to
do in making the referral, the documents that must be furnished to the prospective client, and the
compensation that the referrer will receive. The referrer will receive a portion of the fee income generated by
the client over a period of time. This arrangement will not result in the client paying any additional
compensation to Naples Money Management for the services rendered.
ITEM 15: Custody
We do not have physical custody of client funds or securities, which are held by qualified custodians.
However, we are deemed to have custody of client funds and securities where a client has a
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
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standing letter of authorization (SLOA) authorizing us to initiate payment(s) to a third party and
where we have the authority to deduct advisory fees directly from the clients’ accounts. Clients
should receive account statements directly from the custodian on at least a quarterly basis. Each
client should carefully review those statements. In the event that a client also receives an account
statement from Naples Money Management, each client is urged to compare the account statement
they receive from the qualified custodian with the account statement they receive from Naples
Money Management, and to rely solely on the account statement received from the qualified
custodian.
ITEM 16: Investment Discretion
Naples Money Management usually receives discretionary authority from the client at the outset of an
advisory relationship to select third party managers, the identity and amount of securities to be bought or
sold, the price of the transaction and the time of such transactions. Clients may provide limits on this
authority such as certain securities not to be bought or sold. Discretionary authority is granted when the client
signs an advisory agreement with us and may also be granted in the new account forms executed with the
brokerage firm. We also offer non-discretionary services.
ITEM 17: Voting Client Securities
Naples Money Management has a clause in its customer agreement which states that it does not
vote client securities or provide advice or information on litigation. Clients should receive their
proxies directly from the custodian; clients may contact us by phone, via e-mail or in person if they
have questions regarding a particular solicitation.
ITEM 18: Financial Information
Naples Money Management has no financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients and has not been the subject of a bankruptcy proceeding.
Naples Money Management, LLC
10001 Tamiami Trail North Naples, Florida 34108
Phone: (239) 261-4800 naplesmoneymanagers.com
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