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SEC Form ADV Part 2A
Brochure
Item 1 – Cover Page
Neumann Capital Management, LLC
303 Vintage Park Drive, Suite 100
Foster City, CA 94404
650.548.9200
www.neumanncapital.com
March 2026
This brochure provides information about the qualifications and business practices of
Neumann Capital Management, LLC. If you have any questions about the contents of this
brochure, please contact us at 650.548.9200.
Neumann Capital Management, LLC is registered with the U. S. Securities and Exchange
Commission (“SEC”) as an investment adviser. The SEC does not require any minimum
level of skill or training to register as an investment adviser. Therefore, you should base
your decision to hire or retain an adviser on the information provided by that advisor (both
in writing and in discussions and/or interviews). The information in this brochure has not
been approved or verified by the SEC or by any state securities authority.
Additional information about Neumann Capital Management, LLC is available on the SEC’s
website at www.adviserinfo.sec.gov. This site also provides information about any persons
affiliated with Neumann Capital Management, LLC who are registered, or are required to be
registered as investment adviser representatives of Neumann Capital Management, LLC.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
Item 2 – Material Changes
This brochure, dated March 2026, contains the following material updates to our last
annual updated brochure (dated March 2025).
•
Item 4: the amount of regulatory assets under management has been updated.
Currently, our brochure may be requested by contacting Caroline Gorham, CFP®, at
650.548.9200 or caroline@neumanncapital.com. Our brochure is also available on our web
site www.neumanncapital.com. There is never any charge for a brochure.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
Item 3 - Table of Contents
Item 1 – Cover Page .................................................................................................................................. i
Item 2 – Material Changes ...................................................................................................................... ii
Item 3 - Table of Contents ..................................................................................................................... iii
Item 4 – Advisory Business .................................................................................................................... 1
Item 5 – Fees and Compensation .......................................................................................................... 3
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................... 5
Item 7 – Types of Clients ........................................................................................................................ 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................ 7
Item 9 – Disciplinary Information ...................................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations ..................................................... 10
Item 11 – Code of Ethics ....................................................................................................................... 11
Item 12 – Brokerage Practices ............................................................................................................ 12
Item 13 – Review of Accounts ............................................................................................................. 16
Item 14 – Client Referrals and Other Compensation ...................................................................... 17
Item 15 – Custody .................................................................................................................................. 17
Item 16 – Investment Discretion ........................................................................................................ 18
Item 17 – Voting Client Securities ...................................................................................................... 19
Item 18 – Financial Information ......................................................................................................... 19
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
Item 4 – Advisory Business
Neumann Capital Management, LLC (“NCM”) is an independent wealth management firm
that was established in 1990. The principal owners of the firm are Caroline Gorham, CFP®,
Ekaterina Atanassov, CFA®, CFP®, and Daniel Platt, CFA®, CFP®.
Ninette Hereford, CFP®, is NCM’s Director of Operations and Client Services. Caroline
Gorham, CFP® is the firm’s Chief Compliance Officer.
As of December 31, 2025, we manage approximately $630,287,808 of client assets on a
discretionary basis (see Item 16 – Investment Discretion). We do not manage any client
assets on a non-discretionary basis.
NCM offers two wealth management programs: the Comprehensive Wealth Management
Program and the Essential Wealth Management Program.
Comprehensive Wealth Management Program
NCM provides in-depth investment and financial planning services to our
Comprehensive Wealth Management clients. Generally, our services combine portfolio
management, financial planning, and financial consultations under a single fee. At the
start of your relationship with NCM, you’ll meet with our wealth management team to
discuss your specific goals and objectives. We’ll discuss your needs for estate planning,
insurance, strategies for gifting, college funding, etc. We’ll have you complete our Client
Questionnaire. The questionnaire is designed to provide us with detailed information
about you. We’ll also help you set up the necessary accounts and transfer your assets to
the account custodian we use, Charles Schwab & Co., Inc. (together with its affiliates
“Schwab”) (see Item 12 – Brokerage Practices).
We’ll prepare a personalized financial plan and an investment policy statement suited
to your goals and objectives. We’ll run your financial plan using the Monte Carlo
simulation1 to forecast the likelihood that you’ll have adequate funds to meet your
goals. We’ll develop an asset allocation and financial strategy that is tailored to your
needs and risk tolerance. We’ll meet and discuss the achievability of your goals and
how we plan to assist you in reaching your destination.
We’ll rebalance your portfolio(s) as needed. We’ll choose securities for your
portfolio(s) (see Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss).
1 The Monte Carlo Simulation is based on the realistic assumption that investment returns are never constant. Our
modeling simulates both good and bad market returns of various lengths and combinations over decades, running 10,000
simulations. This intricate process helps us understand the return/risk tradeoff that will best fit the specific needs and
circumstances of each client.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
We’ll take into account your tax situation and any restrictions you may have regarding
specific securities or types of securities.
Along the way, we’ll familiarize you with our reports, review your objectives, and
personally answer all of your questions.
Each quarter we’ll provide you with reports on your portfolio(s). Periodically, we’ll also
provide you with information about the market and other topics that relate to financial
planning. As needed, we’ll meet with you to ensure that we remain on track. We’ll re-
forecast your financial plan as necessary to meet the needs of different phases of your
life or for any changes in your personal priorities. We’ll stay the course to help you
evaluate all your financial opportunities – like refinancing your mortgage or purchasing
a vacation home – analyzing the impact on your ability to realize your goals.
With your consent, we’ll work with your other professional advisors to help ensure that
the strategy for managing your wealth remains properly integrated. For instance, we
may:
§ Contact your CPA to discuss year-end tax planning and/or the tax consequences
of various events or transactions.
§ Coordinate discussions with your Insurance Agent on your insurance needs.
§ Work with your Attorney on estate planning matters.
Essential Wealth Management Program
We offer portfolio management-only services to clients through our Essential Wealth
Management Program (the “Program”). Compared to the Comprehensive Wealth
Management offering described above, the Program is more streamlined. It includes
limited financial consultation and does not include financial planning, comprehensive
wealth management, or routine in-office meetings.
Our Essential Wealth Management Program clients receive portfolio management
services that utilize our model investment strategies. We primarily utilize ETFs in our
investment strategies. Each participating client's portfolio must be held in a brokerage
account(s) opened by the client at Schwab.
Please Note: When we provide investment advice to you regarding your retirement plan
account or individual retirement account (IRA), we are fiduciaries within the meaning of
Title I of the Employee Retirement Income Security Act (ERISA) and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under a special rule
that requires us to act in your best interest and not put our interest ahead of yours.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
Under this special rule’s provisions, we must:
• Give prudent advice - meet a professional standard of care when making investment
recommendations
• Give loyal advice - never put our financial interests ahead of yours when making
recommendations
• Avoid misleading statements about conflicts of interest, fees, and investments
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest
• Charge no more than is reasonable for our services
• Give you basic information about conflicts of interest
Service Limitations: Unless expressly agreed to in writing and executed by NCM, we do
not provide any services that are not specifically discussed in this brochure.
Client Obligations: In performing its services, NCM shall not be required to verify any
information received from you or from your other professionals and is expressly
authorized to rely thereon. Moreover, you are advised that it remains your responsibility
to promptly notify us if there is ever any change in your financial situation or investment
objectives for the purpose of reviewing, evaluating, revising our previous
recommendations and/or services.
Item 5 – Fees and Compensation
NCM provides services on a fee-only basis. This means that the fees we charge are based
on the value of the assets that we manage. We do not get paid commissions on transactions
or for selling you products.
Comprehensive Wealth Management Program
Our annual fee is a percentage (%) of the market value of the portfolio, between 0.50%
and 0.90%, as follows (minimum $1,000,000 portfolio required for new clients):
Annual Fee
Market Value of Total Portfolio
Between $1,000,000 and $1,999,999
Between $2,000,000 and $2,999,999
0.90%
0.80%
Between $3,000,000 and $3,999,999 0.70%
Between $4,000,000 and $4,999,999 0.60%
Greater than $5,000,000 0.50%
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
We charge an annual minimum fee of $9,000.
Fees are pro-rated and charged each quarter, in arrears, based on the market value of
the assets in the portfolio on the last day of the previous quarter.
For example, on a portfolio worth $2,500,000 at the end of a quarter, the annual fee
is $20,000 ($2,500,000 x 0.80%). The fee for that quarter is $5,000 ($20,000 / 4).
And if that same portfolio is worth $2,520,000 at the end of another quarter, the fee
for that quarter is $5,040 ($2,520,000 x 0.80% / 4).
We send our clients an invoice each quarter. Fees are paid by direct deduction from
client accounts. The ability for NCM to directly deduct its fees from client accounts is
authorized through the account agreement that clients sign with Schwab, custodian for
our clients’ accounts (see Item 12 – Brokerage Practices). Clients that have authorized
their custodian to pay our fees directly from their account are advised that it is the
client’s responsibility to verify the accuracy of the fee calculation, as Schwab will not
determine whether the fee is properly calculated. If agreed upon by NCM, a client may
instead pay fees by check. Fees paid by check are due upon receipt of the quarterly
invoice.
At our discretion, we may waive the annual minimum fee and/or charge a lesser annual
fee based on certain criteria (i.e., historical relationship, type of assets, anticipated
future additional assets, dollar amount of assets to be managed, related accounts,
account composition, etc.).
The annual fees we charge include portfolio management, financial planning, and
consulting services. However, if a client requires extraordinary planning and/or
consultation services, we may determine to charge for such additional services. Such
additional charges will be mutually agreed upon in advance and put in writing.
Our fees are exclusive of brokerage commissions, transaction fees, and other related
costs and expenses, if any, which shall be incurred by the client. Clients will incur
certain charges imposed by third parties, such as custodians, brokers, third party
investment and others for fees such as custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and
taxes on brokerage accounts and securities transactions. Mutual funds and exchange
traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees, and commissions are exclusive of and in addition to our
fee, and we shall not receive any portion of these commissions, fees, and costs. Details
of the commissions and fees charged by Schwab are available at www.schwab.com.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
See Item 12 – Brokerage Practices for further description of the factors that we consider
in selecting or recommending broker-dealers for client transactions and determining
the reasonableness of their compensation.
Essential Wealth Management Program
We charge an annual fee of 0.90% of the market value of the account. This annual fee is
prorated and paid quarterly in arrears, based upon the market value of the account on
the last day of the quarter. A minimum of $5,000 market value per account is required.
For example, on a portfolio worth $100,000 at the end of a quarter, the annual fee is
$900 ($100,000 x 0.90%). The fee for that quarter is $225 ($900 / 4).
We send our clients an invoice quarterly. Fees are paid by direct deduction from client
accounts. The ability for NCM to directly deduct its fees from client accounts is
authorized through the account agreement that clients sign with Schwab, custodian for
our clients’ accounts (see Item 12 – Brokerage Practices). It is the client’s responsibility
to verify the accuracy of the fee calculation, as Schwab will not determine whether the
fee is properly calculated.
Our fees are exclusive of brokerage commissions, transaction fees, and other related
costs and expenses, if any, which shall be incurred by the client. Mutual funds and ETFs
charge internal management fees, which are disclosed in a fund’s prospectus. Such
charges, fees, and commissions are exclusive of and in addition to our fee, and we shall
not receive any portion of these commissions, fees, and costs.
See Item 12 – Brokerage Practices for further description of the factors that we consider
in selecting or recommending broker-dealers for client transactions and determining
the reasonableness of their compensation.
Item 6 – Performance-Based Fees and Side-By-Side Management
NCM does not charge any performance-based fees (fees based on a share of capital gains on
or capital appreciation of the assets of a client) or engage in any side-by-side management.
Item 7 – Types of Clients
Comprehensive Wealth Management Program
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
NCM provides investment management and financial planning services to individuals,
high net worth individuals, trusts, and charitable organizations.
We require a minimum of $1 million in investable assets for new Comprehensive
Wealth Management clients. We charge an annual minimum fee of $9,000.
Essential Wealth Management Program
Clients eligible to enroll in the Program include individuals, IRAs, and revocable living
trusts.
The minimum initial investment required per account for participation in the Program
is $5,000.
Please Note: As a result of the above minimum account and/or minimum annual fee
requirements, NCM’s services may not be appropriate for everyone. Other investment
advisors may provide somewhat similar services for lower compensation, although still
others may charge more for such services.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Comprehensive Wealth Management Program
NCM provides in depth investment services which consider the following factors:
Investment Strategy – Based on your risk tolerance, time horizon, and needs, we
develop an investment strategy and determine a target asset allocation for your
portfolio.
Research – We use an in-house proprietary process to screen and evaluate available
publicly traded investments and build custom diversified portfolios. As part of the
research process, we utilize analyst reports from a wide variety of research firms,
including Goldman Sachs, JP Morgan, Morningstar, etc. All the members of our
Investment Committee have extensive experience and education (see attached
brochure supplements).
Strategic Asset Allocation – We believe in strategic asset allocation across multiple
asset classes based on the long-term (5 or more years) expectations for returns, risk,
and correlations.
Asset Classes We Use in the Portfolios We Manage – In the construction of portfolios,
we use investments (individual securities, mutual funds and/or exchange traded funds
(ETFs)) in the following asset classes:
§ US Equities (large-cap, mid-cap, small-cap)
§ Foreign Equities (developed countries, emerging countries)
§ US Fixed Income (investment grade, high-yield, etc.)
§ Foreign Fixed Income (developed countries, emerging countries)
§ Alternatives (other investment strategies in the form of mutual funds and/or
ETFs)
The below describes some of the risk associated with investment in such securities.
Exchange-Traded Funds (“ETFs”): The risks of owning an ETF generally reflect the
risks of owning the underlying securities they are designed to track. ETFs are also
subject to other risks, including the risk that their prices may not correlate perfectly
with changes in their underlying index, and the risk of possible trading halts. A
sector ETF may also be adversely affected by the performance of that specific sector
or group of industries on which it is based.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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Mutual Funds: Mutual funds invest in underlying securities that comprise the mutual
fund, and as such, investors are exposed to the risks arising from such underlying
securities. Mutual funds charge internal expenses to their shareholders (which can
include management fees, administration fees, shareholder servicing fees, sales
loads, redemption fees, and other fund fees and expenses, etc.), and such internal
expenses subtract from its potential for market appreciation. Shares of mutual funds
may only be traded at their stated net asset value (“NAV”), calculated at the end of
each day upon the market’s close.
US Equities: Equity securities (including common stock and preferred stock) could
decline in value if the issuer's financial condition declines or in response to market
and economic conditions. Holdings in specific market segments – such as large cap,
mid cap or small cap stocks, or growth or value stocks – can underperform other
market segments or the equity markets as a whole. Investments in smaller
companies and mid-size companies can involve greater risk and price volatility than
investments in larger, more mature companies. Investments in small-cap companies
may involve greater risks than investments in larger, more established companies,
such as limited product lines, distribution channels and financial and managerial
resources.
Foreign Equities: Foreign investments may be adversely affected by changes in
currency rates and exchange control regulations and unfavorable political, social
and economic developments. Moreover, less information may be publicly available
concerning certain foreign issuers than is available concerning U.S. companies.
Many of the risks with respect to foreign investments are more pronounced for
investments in developing or emerging market countries, which include several
countries in Asia, Latin America, Eastern Europe, Africa, and the Middle East. The
economies of many of these countries depend heavily upon international trade and
are therefore significantly affected by protective trade barriers and economic
conditions of their trading partners. Many of these countries may also have
government exchange controls, currencies with no recognizable market value
relative to the established currencies of developed market economies, little or no
experience in trading in securities, no financial reporting standards, a lack of a
banking or securities infrastructure, and a legal tradition which does not recognize
rights in private property.
Fixed Income: The prices of fixed income securities respond to economic
developments, particularly interest rate changes, as well as to perceptions of an
issuer’s creditworthiness. Generally, fixed income securities decrease in value if
interest rates rise and increase in value if interest rates fall, with lower rated
securities more volatile than higher rated securities. The duration to maturity of
these securities affects risk as well, with longer term securities generally more
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
volatile than shorter term securities. Fixed income securities that are below
investment grade or unrated involve greater risks of default and are more volatile
than investment grade securities. High yield bonds involve a greater risk of price
declines than investment grade securities due to actual or perceived changes in an
issuer’s creditworthiness. In addition, issuers of high yield bonds may be more
susceptible than other issuers to economic downturns, which may result in a
weakened capacity of the issuer to make principal or interest payments. High yield
bonds are subject to a greater risk that the issuer may not be able to pay interest or
dividends and ultimately to repay principal upon maturity.
Foreign Fixed Income: In addition to the risks enumerated above, foreign fixed income
investments are also subject to special risks, including fluctuations in foreign exchange
rates, political or economic instability in the country of issue or geographic location, an
increased risk of default, and the possible imposition of controls or other laws or
restrictions that could impede an investor’s receipt of payments or return of principal.
Disciplined Rebalancing – We do not believe in “market timing”. We believe in the
discipline of rebalancing portfolios based on changing values and our strategic asset-
allocation targets.
Investing versus Trading – We believe in low portfolio turnover to keep transaction
costs low and, in taxable accounts, to improve tax efficiency. We strive to hold
securities long term.
Essential Wealth Management Program
NCM provides investment services which consider the following factors:
Investment Strategy – Based on your risk tolerance and needs, we determine a target
asset allocation for your portfolio and select a suitable Model Investment Strategy from
the models we have created for our Essentials Wealth Management clients.
Research – We have extensive experience and education (see the attached brochure
supplements). We have access to analyst reports from a wide variety of research firms,
including Goldman Sachs, JP Morgan, Morningstar, etc.
Strategic Asset Allocation – We believe in strategic asset allocation across multiple
asset classes based on the long-term (5 or more years) expectations for returns, risk,
and correlations.
Asset Classes We Use in the Portfolios – In the construction of portfolios, we use
exchange traded funds (ETFs) in the following asset classes:
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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§ US Equities (large-cap, mid-cap, small-cap)
§ Foreign Equities (developed countries, emerging countries)
§ US Fixed Income (investment grade, high-yield, etc.)
§ Foreign Fixed Income (developed countries, emerging countries)
For a description of the risks associated with investments in these types of securities,
please see such descriptions in the Comprehensive Wealth Management Program
section above.
Please Note: Investment Risk. All securities investments carry risk, including the risk
that you may lose a part or all of your investment. Risk refers to the uncertainty of whether
the actual return you realize will meet the expected return. Risks may be systematic,
referring to factors that affect the returns on all comparable investments and that affect
that market as a whole. Systematic risks include market risk, inflation risk, interest rate
risk, liquidity risk, and exchange rate risk. Unsystematic risks depend on factors that are
unique to the specific investment security. These include business risk and financial risks.
Past performance of the securities markets and investment strategies is not a guarantee of
future performance. Do not assume that future performance of any specific investment or
investment strategy (including the investments and/or investment strategies that we
recommend or undertake) will be profitable or equal any specific performance level(s).
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of that adviser or the
integrity of that adviser’s management.
NCM has no legal or disciplinary events to disclose.
Item 10 – Other Financial Industry Activities and Affiliations
NCM does not engage in any financial industry activities outside of those described in this
brochure.
However, we may recommend the services of other professionals, e.g., attorneys,
accountants, insurance agents, etc. We have no affiliation with any of these recommended
professionals and you are under no obligation to engage their services. You retain absolute
discretion over all such decisions and are free to accept or reject any recommendation from
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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us. Of course, you are responsible for any fees they charge for their services should you
decide to engage them.
Item 11 – Code of Ethics
NCM has adopted a Code of Ethics for all employees of the firm describing its high standard
of business conduct and fiduciary duty to its clients. The Code of Ethics includes provisions
relating to:
§ Confidentiality of client information
§ Prohibition on insider trading
§ Restrictions on the acceptance of significant gifts
§ Personal securities trading procedures
All employees of NCM must acknowledge the terms of the Code of Ethics annually, or as
amended.
Employees are required to follow our Code of Ethics. Subject to satisfying this policy and
applicable laws, NCM and its officers, directors, and employees may trade for their own
accounts in securities which are recommended to and/or purchased for our clients. The
Code of Ethics is designed to assure that the personal securities transactions, activities, and
interests of our employees will not interfere with:
§ Making decisions in the best interest of advisory clients, and
§
Implementing such decisions while, at the same time, allowing employees to invest
for their own accounts.
Under the Code of Ethics certain classes of securities have been designated as exempt
transactions, based upon a determination that these would not materially interfere with
the best interest of our clients. Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the same securities as clients, there is a
possibility that employees might benefit from market activity by a client in a security held
by an employee. Employee trading is monitored under the Code of Ethics and to
reasonably prevent conflicts of interest between NCM and its clients.
Our employees may trade in the same securities with our client accounts on an aggregated
basis when consistent with our obligation of best execution. In such circumstances, the
employee accounts and the client accounts will receive securities at a total average price.
We will retain records of the trade ticket (specifying each participating account) and its
allocation, which will be completed prior to the entry of the aggregated trade. Completed
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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trades will be allocated as specified in the initial trade ticket. Partially filled trades will be
allocated on a pro-rata basis. Any exceptions will be explained on the trade ticket.
Our clients or prospective clients may request a copy of the firm's Code of Ethics by
contacting Ninette Hereford, CFP® at 650-548-9200.
It is NCM’s policy that the firm will not affect any principal or agency cross securities
transactions for client accounts. NCM will also not cross trades between client accounts.
§ Principal transactions are generally defined as transactions where an adviser,
acting as principal for its own account or the account of an affiliated broker-dealer,
buys any security from or sells any security to any advisory client. A principal
transaction may also be deemed to have occurred if a security is crossed between
an affiliated hedge fund and another client account.
§ An agency cross transaction is defined as a transaction where a person acts as an
investment adviser in relation to a transaction in which the investment adviser, or
any person controlled by or under common control with the investment adviser,
acts as broker for both the advisory client and for another person on the other side
of the transaction. Agency cross transactions may arise where an adviser is dually
registered as a broker-dealer or has an affiliated broker-dealer.
Item 12 – Brokerage Practices
The Custodian and Brokers We Use
Your assets must be maintained in an account at a “qualified custodian,” generally a broker-
dealer or bank. We require that our clients use Schwab, a registered broker-dealer,
member SIPC, as the qualified custodian. If your assets include a participant account in the
retirement plan sponsored by your employer (the “Plan”), it will be maintained at the
qualified custodian selected by that Plan.
We are independently owned and operated and are not affiliated with Schwab. Schwab will
hold your portfolio assets in a brokerage account(s). While we require that you use
Schwab as your custodian/broker, you will decide whether to do so and will open your
account with Schwab by entering into an account agreement directly with them. Conflicts
of interest associated with this arrangement are described below (see “Our Interest in
Schwab’s Services”). You should consider those conflicts of interest when selecting your
custodian.
We do not open the account for you, although we can assist you in doing so. If you do not
wish to place your assets with Schwab, then we cannot manage your portfolio. Not all
advisors require their clients to use a particular broker-dealer or other custodian selected
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
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by the advisor. Even though your account is maintained at Schwab, and we anticipate that
most trades will be executed through Schwab, we can still use other brokers to execute
trades for your account as described below (see “Your Brokerage and Custody Costs”
below).
How We Select Brokers/Custodians
We seek to use a custodian/broker who will hold your portfolio assets and execute
transactions on terms that are, overall, most advantageous when compared to other
available providers and their services. We consider a wide range of factors, including,
among others:
§ Combination of transaction execution services and asset custody services (generally
without a separate fee for custody)
§ Capability to execute, clear, and settle trades (buy and sell securities for your
account)
§ Capability to facilitate transfers and payments to and from accounts (electronic
funds transfers, wire transfers, check requests, bill payment, etc.)
§ Breadth of available investment products (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
§ Availability of investment research and tools that assist us in making investment
decisions
§ Quality of services
§ Competitiveness of the price of those services (commission rates, margin interest
rates, other fees, etc.) and willingness to negotiate the prices
§ Reputation, financial strength, and stability
§ Prior service to us and other clients
§ Availability of other products and services that benefit us (see “Products and
Services Available to Us From Schwab”, below)
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you
separately for custody services but is compensated by charging you commissions or
fees on trades that it executes or that settle into your Schwab account. Certain trades
(e.g., stocks, ETFs, and many mutual funds) may not incur Schwab commissions or
transactions fees. Schwab is also compensated by earning interest on the uninvested
cash in your portfolio in Schwab’s Cash Feature Program. In addition to commissions,
Schwab charges you a flat dollar amount as a “prime broker” or “trade away fee” for
each trade that we have executed by a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into your Schwab
account. These fees are in addition to the commissions or other compensation you pay
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
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the executing broker-dealer. Because of this, in order to minimize your trading costs,
we have Schwab execute most trades for your account. We have determined that
having Schwab execute most trades is consistent with our duty to seek “best execution”
of your trades. Best execution means the most favorable terms for a transaction based
on all relevant factors, including those listed above (see “How We Select
Brokers/Custodians”, above).
You may direct us to use a particular broker-dealer to execute some or all transactions
for your portfolio, subject to our right to decline and/or terminate the arrangement. In
such event, you will negotiate terms and arrangements for the account with that
broker-dealer, and we will not seek better execution services or prices from other
broker-dealers or be able to "batch" your transactions for execution through other
broker-dealers with orders for other accounts we manage. As a result, you may pay
higher commissions or other transaction costs or greater spreads, or receive less
favorable net prices, on transactions for the account than would otherwise be the case.
We may (but are not obligated to) combine or “batch” client orders to obtain “best
execution,” to negotiate more favorable commission rates, or to allocate equitably
among our clients differences in prices and commissions or other transaction costs that
might have been obtained had the orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among our
clients in proportion to the purchase and sale orders placed for each client account on
any given day.
Products and Services Available to Us From Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory
firms. They provide us and our clients with access to its institutional brokerage – trading,
custody, reporting, and related services – many of which are not typically available to
Schwab retail customers. Schwab also makes available various support services. Some of
those services help us manage or administer our clients’ accounts, while others help us
manage and grow our business. Schwab’s support services generally are available on an
unsolicited basis (we don’t have to request them) and at no charge to us as long as our
clients collectively maintain a total of at least $10 million of their assets at Schwab. The
following is a more detailed description of Schwab’s support services:
Services That Benefit You – Schwab’s institutional brokerage services include access
to a broad range of investment products, execution of securities transactions, and
custody of client assets. The investment products available through Schwab include
some to which we might not otherwise have access or that would require a significantly
higher minimum investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
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Services That May Not Directly Benefit You – Schwab also makes available to us
other products and services that benefit us but may not directly benefit you or your
portfolio. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of
third parties. We may use this research to service all or a substantial number of our
clients’ accounts, including accounts not maintained at Schwab. In addition to
investment research, Schwab also makes available software and other technology that:
§ Provides access to client account data
§ Facilitates trade execution and allocates aggregated trade orders for multiple
client accounts
§ Provides pricing and other market data
§ Facilitates payment of our fees from our clients’ accounts
§ Assists with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us – Schwab also offers other services intended
to help us manage and further develop our business enterprise. These services include:
§ Educational webinars, conferences, and events
§ Consulting on technology, compliance, legal, and business needs
§ Publications, webinars, and conferences on practice management and business
succession
§ Access to employee benefit providers, human capital consultants, and insurance
providers
Schwab provides some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab also discounts or waives its fees for
some of these services or pays all or a part of a third party’s fees. Schwab also provides
us with other benefits, such as occasional business entertainment of our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to
produce or purchase them. We don’t have to pay for Schwab’s services so long as our
clients collectively keep a total of at least $10 million of their assets in accounts at Schwab.
Beyond that, these services are not contingent upon us committing any specific amount of
business to Schwab in trading commissions or assets in custody. The $10 million minimum
gives us an incentive to require that you maintain your account with Schwab, based on our
interest in receiving Schwab’s services that benefit our business rather than based on your
interest in receiving the best value in custody services and the most favorable execution of
your transactions. This is a potential conflict of interest. We believe, however, that our
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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selection of Schwab as custodian and broker is in the best interests of our clients. Our
selection is primarily supported by the scope, quality, and price of Schwab’s services (see
“How We Select Brokers/Custodians”, above) and not Schwab’s services that benefit only us.
We have significantly more than the required minimum in client assets under management
at Schwab and we do not believe that requiring our clients to collectively maintain at least
$10 million of those assets at Schwab in order to avoid paying Schwab quarterly service
fees presents a material conflict of interest.
Third-Party Trade Data Services
NCM is aided in its ongoing client account monitoring and management services by the use
of third-party portfolio and trade data management software and services. Such third-
party services provide linked access to client custodial accounts and trade activity and
provide “cloud” storage of such data on their secure computer servers on behalf of NCM.
We only share non-public client information with non-affiliated third parties when we
believe it necessary for our provision of services to you or to maintain your account.
Ninette Hereford, CFP®, is available to address any questions that you may have regarding
the above arrangements and any corresponding perceived conflict of interest any such
arrangements may create.
Item 13 – Review of Accounts
Comprehensive Wealth Management Program
NCM reviews client portfolios on an ongoing basis. Reviews are conducted by
member(s) of the firm’s Investment Committee (see Item 4 – Advisory Business).
Accounts are reviewed to determine whether the asset allocation remains in line with
the target allocation and needs of each client. This includes reviewing the allocation to
each asset class (equities, fixed income, alternatives, cash, etc.) and reviewing the
allocation within each class (industries, sectors, size of companies, domestic vs. foreign,
etc.).
As necessary due to your specific circumstances or at your request, accounts are also
reviewed to determine how best to:
§
Invest funds that have been added to the portfolio
§ Generate specific gains or losses for tax purposes
§ Raise cash for a specific need
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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Please remember that it remains your responsibility to advise us of any changes in your
investment objectives and/or financial situation. You are encouraged to review with us,
either in person or by phone, financial planning issues, investment objectives, and
account performance on an annual basis.
You are provided with transaction confirmation notices and regular summary account
statements directly from Schwab, the broker-dealer/custodian for the accounts that we
manage (see Item 15 – Custody).
NCM provides each client with quarterly reports that summarize account holdings and
performance. These reports are delivered electronically or sent in the mail as
requested by clients.
Essential Wealth Management Program
NCM reviews Program accounts at least annually. Reviews are conducted by
member(s) of the firm’s Investment Committee (see Item 4 – Advisory Business). All
trade confirmations, account records and reports, if any, are provided to each client by
Schwab.
Please remember that it remains your responsibility to advise us of any changes in your
investment objectives, risk tolerance and/or financial situation.
Item 14 – Client Referrals and Other Compensation
We do not receive any compensation for referring clients or for providing investment
advice to clients other than the annual fee (or mutually agreed upon additional charges)
that we charge directly to clients.
We do not make any payments for receiving referrals of new clients.
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients
maintain their accounts at Schwab. These products and services, how they benefit us, and
the related conflicts of interest are described above (see Item 12 – Brokerage Practices).
The availability to us of Schwab’s products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients.
Item 15 – Custody
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
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Schwab maintains physical custody of our clients’ assets (see Item 12 – Brokerage
Practices). However, under SEC regulations, we will be deemed to have custody of your
assets if you give us authority to withdraw our advisory fees directly from your account or
if, by executing Schwab paperwork, you issue a standing letter of authorization (SLOA) for
us to make certain third-party transfers on your behalf. NCM does not maintain “full”
custody of client assets.
Clients are provided with account statements directly from Schwab at least quarterly. We
urge you to carefully review such statements. Clients in the Comprehensive Wealth
Management Program should also compare them to the portfolio reports that we provide.
Our reports may vary from Schwab’s statements based on accounting procedures,
reporting dates, or valuation methodologies of certain securities.
Item 16 – Investment Discretion
Comprehensive Wealth Management Program
At the outset of an advisory relationship, NCM receives discretionary authority from
our clients (over their accounts at Schwab) to make all decisions on:
§ Which securities to buy and sell
§ When to buy and sell those securities
§ The amounts of those securities to buy and sell
In all cases, however, such discretion is to be exercised in a manner consistent with the
stated investment objectives for the particular client portfolio. And, when selecting
securities and determining amounts to buy or sell, we observe the investment policies,
limitations, and restrictions of our clients.
You give us discretionary authority over your accounts by executing Schwab’s required
account agreements. Any investment guidelines and/or restrictions you impose must
be provided to us in writing.
On occasion NCM accepts a client account(s) on a non-discretionary basis. In these
instances, our portfolio manager will make recommendations to the client regarding
types of investments to buy and sell, the timing and amount of such transactions and
where applicable, the executing broker-dealer to affect the transactions. The decision
to implement or reject the portfolio manager’s recommendations remains with the
client, who must also enter the transactions.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209
SEC Form ADV Part 2A
Brochure
Essential Wealth Management Program
At the outset of an advisory relationship, NCM receives discretionary authority from
our clients (over their accounts at Schwab) to make all decisions on:
§ Which securities to buy and sell
§ When to buy and sell those securities
§ The amounts of those securities to buy and sell
In all cases, however, such discretion is to be exercised in a manner consistent with the
stated investment objectives for the particular client portfolio and the model
investment strategy utilized.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, NCM does not have any authority to and does not
vote proxies on behalf of our clients. Clients retain the responsibility for receiving and
voting proxies for any and all securities maintained in the accounts that we manage. NCM
may provide advice to clients regarding the clients’ voting of proxies. Clients are provided
with proxy material and/or other solicitations directly from Schwab. To the extent
possible from the issuers of their securities, clients may choose to receive this material
electronically from Schwab. You may contact Ninette Hereford, CFP®, to obtain a copy of
our proxy voting policies and procedures or to ask questions about them.
Item 18 – Financial Information
NCM does not require or solicit prepayment of its management fees from clients in
advance. There are no adverse conditions related to NCM’s finances that are likely to
impair its ability to meet its contractual commitments to its clients. NCM has never been
the subject of a bankruptcy filing.
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NEUMANN CAPITAL MANAGEMENT, LLC
303 Vintage Park Drive, Suite 100 Foster City, CA 94404
Tel: (650) 548-9200 www.neumanncapital.com Fax: (650) 548-9209