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SEC File Number 801-70908
Item 1 – Cover Page
NewSquare Capital LLC
16 Campus Boulevard, Suite 100
Newtown Square, PA 19073
610-325-5909
www.newsquarecapital.com
March 28, 2025
This Brochure provides information about the qualifications and business practices of
NewSquare Capital LLC (“NewSquare”). If you have any questions about the contents of
this Brochure, please contact us at (610) 325 5909. The information in this Brochure has
not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority.
NewSquare is a registered investment adviser. Registration of an Investment Adviser does
not imply any level of skill or training. The oral and written communications of an Adviser
provide you with information about which you determine to hire or retain an Adviser.
Additional information about NewSquare also is available on the SEC’s website at
www.adviserinfo.sec.gov.
i
Item 2 – Material Changes
On July 28, 2010, the United State Securities and Exchange Commission published
“Amendments to Form ADV” which amends the disclosure document that we provide to
clients as required by SEC Rules.
Pursuant to new SEC Rules, we will ensure that you receive a summary of any materials
changes to this and subsequent Brochures within 120 days of the close of our business’
fiscal year (December 31st). We may further provide other ongoing disclosure information
about material changes as necessary.
We will further provide you with a new Brochure as necessary based on changes or new
information, at any time without charge. Except for the addition of First Trust sub-advised
strategies disclosed at Items 4 and 8 below, there have been no material changes to this
Brochure since the last amendment filing dated September 10, 2024 and annual
amendment filing dated March 28, 2024.
ANY QUESTIONS: NewSquare’s Chief Compliance Officer, Matthew Wilson, remains
available to address any questions regarding the above changes, or any other issue
pertaining to this Brochure.
Currently, our Brochure may be requested by contacting Matt Wilson at 610 325 6117. Our
Brochure is also available on our web site www.newsquarecapital.com, also free of charge.
Additional information about NewSquare is also available via the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s web site also provides information about any persons
affiliated with NewSquare who are registered, or are required to be registered, as
investment adviser representatives of NewSquare.
ii
Item 3 - Table of Contents
Item 1 – Cover Page ....................................................................................................................................... i
Item 2 – Material Changes ............................................................................................................................ ii
Item 3 - Table of Contents ........................................................................................................................... iii
Item 4 – Advisory Business ........................................................................................................................... 1
Item 5 – Fees and Compensation ................................................................................................................. 7
Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................... 10
Item 7 – Types of Clients ............................................................................................................................. 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 10
Item 9 – Disciplinary Information ............................................................................................................... 13
Item 10 – Other Financial Industry Activities and Affiliations .................................................................... 13
Item 11 – Code of Ethics ............................................................................................................................. 14
Item 12 – Brokerage Practices .................................................................................................................... 15
Item 13 - Review of Accounts ………………………………………………………………………………………………………………. 17
Item 14 – Client Referrals and Other Compensation .................................................................................. 17
Item 15 - Custody …..……………………………………………………………………………………………………………………………. 18
Item 16 – Investment Discretion ................................................................................................................ 18
Item 17 – Voting Client Securities ............................................................................................................... 18
Item 18 – Financial Information .................................................................................................................. 19
iii
Christy is a graduate of West Chester University
where she earned a Bachelor of Science Degree in
Elementary Education.
Ryan Kirk, CFA, President and Head of Portfolio
Management
Item 4 – Advisory Business
NewSquare became registered with the Securities
and Exchange Commission on January 13, 2010
investment
and commenced business as an
adviser on that date.
is
NewSquare’s Principal Owners are as follows:
Joseph Vincent Naselli
The Eleanor Mae Daniels Trust
include monitoring
and
trade
execution,
Gary Earl Daniels Trustee
Jesse Hart Daniels Trustee
Claire Daniels Trustee
The managers of NewSquare are as follows:
Joseph S. Rizzello, Chief Executive Officer
in charge of the day-to-day trade
Ryan
He
management of all NewSquare Portfolios.
works closely with all team members supporting
the daily management of all accounts. Other
responsibilities
asset
allocation, monitoring cash balances, account
account
rebalancing
reporting, and research. Ryan has over 15 years
of experience in the financial industry. Prior to
joining NewSquare Capital, he gained his initial
experience at Aberdeen Asset Management. He
holds a BS in Business Management from the
University of Scranton. He has earned the
Chartered Financial Analyst (CFA) designation and
is a member of the CFA Society of Philadelphia.
brings
substantial
Lee S. Grout, CFA, Senior Portfolio Manager
that continues
industry
Mr. Rizzello
experience and expertise to the NewSquare
Capital organization. He’s been instrumental in
NewSquare’s growth. Joseph is recognized as an
industry innovator and was prominent in the lead-
up to the creation of exchange-traded funds
(ETFs), a security
to
type
experience substantial growth.
With 30+ years in the investment industry, Lee
joined NewSquare at the end of 2019. As the
portfolio manager for several of NewSquare’s
portfolios, Lee oversees both investment research
and portfolio management for solutions that are
designed to meet a wide range of investor needs.
Investment
Partners,
As NewSquare Capital’s Chairman, Mr. Rizzello
caps a distinguished 40+ year career in financial
services, including senior positions with top-tier
organizations that include: CEO, Board Chairman
of the National Stock Exchange, Jersey City: co-
founder of The Mind Capital Group, Philadelphia;
President of Pershing Trading Company, Jersey
City; a principal in charge of Vanguard Brokerage
Services, Malvern Pa; and Executive Vice President
of the Philadelphia Stock Exchange.
Christy
L Hart, Director
of Operations
Lee was most recently Portfolio Manager at
Berwyn,
Chartwell
Pennsylvania. Prior to that, he spent 14 years as
Portfolio Manager and Head of
Investment
Research at the Killen Group, Inc., also in Berwyn.
He served as Secretary of the Board of Directors
and held an ownership interest in the firm. Lee’s
investment research career dates from 1994,
when he joined McCabe Capital Managers, King of
Prussia, Pennsylvania, as a research analyst. He
started his investment industry career in 1993 as
a Mutual Fund Accountant with SEI Corporation in
Oaks, Pennsylvania.
the CFA
Lee is a Chartered Financial Analyst and a member
of
Institute and CFA Society of
Philadelphia. He earned a Bachelor of Business
Administration degree in Finance from Bishop’s
University, Lennoxville, Quebec.
to
In her
former role as a Client Experience
Consultant at Creative Financial, Christy worked
with high-net-worth clients and businesses,
tailoring each service plan to build and sustain
strong client relationships. She was integral in
many areas, including identifying and addressing
thought
client needs, connecting clients
leadership and events, and implementing firm-
wide project management.
1
Miguel L. Biamon, Senior Fixed Income Portfolio
Manager
Portfolios are strategic asset allocation portfolios
with global diversification. Considerations include
risk tolerance, time horizon,
income needs,
liquidity needs, tax sensitivity, and other factors.
He manages our
Miguel started with NewSquare in July 2018 and
brings with him over 25+ years of industry
income
experience.
fixed
portfolios as well as bond trading.
Miguel
previously worked at M&T Bank, Bryn Mawr Trust
and Blue Bell Private Wealth Management.
Kim Olsan, Senior Fixed Income Portfolio Manager
conjunction with
the
tolerances.
Clients may
Kim started with NewSquare in July 2024 and has
worked in the industry for 35+ years. She is
responsible for management of our fixed income
portfolios as well as bond trading. Kim previously
worked at FHN Financial as Senior VP, Municipal
Trading, VBS Bond Trading at The Vanguard
Group and Drexel, Burnham Lambert
in
Philadelphia, PA.
Matthew Wilson, Chief Compliance Officer
NewSquare will offer clients the ability to engage
NewSquare on a discretionary basis in portfolios
of primarily exchange traded funds, individual
equity securities and fixed income securities.
NewSquare services are primarily (but not
exclusively) provided in conjunction with a co-
advisory agreement with MML Investor Services
[“MMLIS”], an SEC registered investment adviser.
In
client’s MMLIS
representative (see below), each client will
receive individual service based on their needs
and risk
impose
restrictions on investing in certain securities or
types of securities.
NewSquare will manage
client’s assets consistent with one or more of its
asset allocation strategies.
Services
(“Schwab”),
or
Matt Wilson has been the NewSquare CCO since
April 1, 2016. He succeeded William R. Meck who
had previously served as CCO. Matt served as
assistant CCO since the founding of NewSquare in
2010. He attended Pennsylvania State University
and received a Bachelor of Science Degree
(Finance) in 2000. Matt is responsible for the top-
down design of all RIA-related compliance
procedures and their implementation.
license, membership
Under the Program, assets are held in a brokerage
account (the “Program Account”) at Schwab
Advisor
Fidelity
Brokerage Services, LLC (“Fidelity”). Beginning in
2017, NewSquare underwent a transition of
custodians.
Accounts were transitioned from
MML Investor Services (“MMLIS”) to Schwab. All
new accounts will be opened at Schwab or
Fidelity. Any account that remained at MMLIS
after March 31, 2018 was transitioned to a
standard brokerage account that is no longer
managed by NewSquare Capital.
*Please Note: Limitations. The achievement of
any professional designation, certification, degree,
or
in any professional
organization, or any amount of prior experience
or success, should not be construed by a client or
prospective client as a guarantee that he/she will
experience a certain level of results or satisfaction
if NewSquare is engaged, or continues to be
engaged, to provide investment advisory services.
traded
individual
NewSquare’s advisory services are provided as
part of a wrap fee program (the “Program”) and
focused around designing and
are mainly
implementing diversified portfolios of primarily
exchange
equity
funds,
securities and selected fixed income securities.
These services are designed to be consistent with
each client’s designated goals and objectives. The
As part of the Program, NewSquare has entered
into a co-advisory agreement with MMLIS
pursuant to which the two companies act as co-
advisors to MMLIS clients who open investment
advisory accounts at NewSquare. Per the terms of
the Co-Investment Advisory Agreement, MMLIS is
generally responsible for the initial and ongoing
day-to-day relationship with the client, including
the initial and ongoing determination of client
for NewSquare’s asset allocation
suitability
In such co-advisory engagements,
strategies.
NewSquare
for managing the
is responsible
client’s assets consistent with one or more of its
2
fiduciary
asset allocation strategy(ies), as communicated to
by MMLIS.
In certain instances, NewSquare
selects sub-advisors to manage segments of client
accounts. NewSquare monitors and reviews the
NewSquare accounts that are sub advised by these
external advisors. See section below titled Use
of Sub-Advisors: This Brochure describes
NewSquare’s duties and responsibilities. For a
description of MMLIS’ duties and responsibilities,
please see MMLIS’ Form ADV 2A Brochure.
discretionary
engagements.
In
employees
if
ERISA PLANS: NewSquare may be directly
engaged by Plan sponsors to provide non-
discretionary and discretionary advisory services
In such event,
to ERISA retirement plans.
NewSquare would serve as an
investment
fiduciary as that term is defined under The
Employee Retirement Income Security Act of 1974
for non-
(“ERISA”)-either a 3(21)
discretionary engagements or a 3(38) fiduciary
for
either
engagement, NewSquare will generally provide
services on an “assets under management” fee
basis per the terms and conditions of an
Investment Advisory Agreement or a Retirement
Plan Services Agreement between the Plan and
NewSquare.
OF
INTEREST
AND
CONFLICTS
MISCELLANEOUS DISCLOSURES:
The client relationship is typically managed by
Investment Adviser Representatives (“IARs”) of
MMLIS. IARs (with the assistance of NewSquare
management or
requested),
generally meet with clients, discuss the clients’
goals and objectives and assist the clients in the
development, management and implementation of
the clients’ wealth management program. IARs do
not, however, manage NewSquare portfolios for
clients.
Rather, NewSquare portfolios are
managed by Portfolio Managers of NewSquare.
in
joint marketing
NewSquare may engage
activities with MMLIS.
NewSquare can perform advisory services for
various clients and may give advice or take actions
for another client that differs from the advice
given or the timing or the nature of any action
taken for the Account.
is both
NewSquare could determine to permit the client
to retain NewSquare directly (separate from
MMLIS Co-Advisory Agreement)
to manage
client’s assets, on a discretionary basis consistent
the client’s goals, objectives, and risk tolerance. In
such relationships, the client would execute a
Discretionary
Management
Investment
Agreement with NewSquare and a Brokerage
Account Agreement with Schwab or Fidelity
(Program Account). In such circumstances, client
portfolios will be managed by NewSquare, on a
the
discretionary basis. NewSquare
sponsor and the portfolio manager of the Program
and the Program is structured as a wrap account.
A wrap account is a type of individually managed
account in which most expenses that are typical of
a managed account are combined into one (a
wrap) fee. This includes the management fee, the
brokerage commissions, custodial fee and other
expenses. The wrap fee does not cover certain
fees such as markup/markdowns, transfer of asset
fees, reorganization fees, wire or check fees.
Incentive Units and Other Benefits: Conflicts of
Interest: Regardless of whether a client
engages NewSquare directly, or, in its co-
advisory capacity with MMLIS, the client’s
MMLIS IAR is compensated with a portion of
the Program Fee as disclosed at Item 5 below.
In addition to a portion of the Program Fee, the
IAR can also receive Sale of Company incentive
units from NewSquare (the “Units”). The Units
provide the IAR with non-voting, company
liquidation participation units, upon the sale
of NewSquare or the IAR’s death, disability, or
retirement. The receipt of the Units provide
the IAR with an economic incentive to allocate
client assets to the Program. Because of this
economic incentive, the IAR has a conflict of
interest when allocating assets to the Program.
In addition, MMLIS IARs who allocate more
than $25million of assets to the Program
qualify to receive bonus compensation from
bonus
NewSquare.
The
amount
of
3
by
NewSquare
to
the
the
custodians. Although
tournaments and other
Conflict of Interest: Because wrap program
transaction fees and/or commissions are being
paid
account
custodian/broker-dealer, NewSquare could have
an economic incentive to minimize the number of
trades in the client's account. See separate Wrap
Fee Program Brochure. Please Note: This conflict
of interest does not apply to accounts managed
under an Asset-Based Pricing Arrangement, as
further detailed below. At this time, NewSquare
has all accounts setup as Transaction-Based
Pricing due to zero cost commission / transaction
fees with
the
recommended custodians do not currently charge
commission/transaction fees for the types of
securities purchased by NewSquare for client
accounts, NewSquare does incur other types of
transaction-related fees payable to the account
custodian that are absorbed by NewSquare as part
of the wrap program fee.
QUESTIONS:
NewSquare’s
compensation increases with the amount of
assets allocated to the Program. The bonus can
be as high as a thirty percent (30%) discount
of the NewSquare portion of the Program Fee.
The IAR shall retain such bonus rather than
utilize same to reduce the client’s Program
Fee.
The potential for receipt of bonus
compensation presents an added conflict of
interest by providing the IAR with an incentive
to allocate more assets to the Program.
Separate from the Units, NewSquare can, from
time to time, provide additional benefits to the
IARs, the providing of which by NewSquare,
and receipt of which by the IARs, also presents
a conflict of interest. The benefits can include
occasional business entertainment including
meals, invitations to sporting events, including
golf
forms of
entertainment, some of which can accompany
educational opportunities or guest-speaker
events. Please Note: No prospective client is
required to allocate assets to the Program.
Chief
ANY
Compliance Officer, Matthew Wilson, remains
available to address any questions regarding
the above conflict of interest. PLEASE also see
forth on MMLIS’s written
disclosure set
disclosure Brochure (Part 2A of Form ADV)
regarding incentives provided to its IARs.
that a client roll over
its
services
separately. The
Wrap Program-Conflict of Interest. NewSquare
provides services on a wrap fee basis as a wrap
program sponsor. Under NewSquare’s wrap
program, the client generally receives investment
advisory services, the execution of securities
brokerage transactions, custody and reporting
services for a single specified fee. When managing
a client’s account on a wrap fee basis, NewSquare
shall receive as payment for
investment
advisory services, the balance of the wrap fee after
all other costs incorporated into the wrap fee have
been deducted. Participation in a wrap program
may cost the client more or less than purchasing
such
terms and
conditions of a wrap program engagement are
more fully discussed in NewSquare’s Wrap Fee
Program Brochure.
Retirement Rollovers-Potential for Conflict of
Interest: A client or prospective client leaving an
employer typically has four options regarding an
existing retirement plan (and may engage in a
combination of these options): (i) leave the money
in the former employer’s plan, if permitted, (ii)
roll over the assets to the new employer’s plan, if
one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which
could, depending upon the client’s age, result in
If NewSquare
adverse
consequences).
tax
their
recommends
retirement plan assets into an account to be
managed by NewSquare, such a recommendation
creates a conflict of interest if NewSquare will
earn an advisory fee on the rolled over assets. No
client
is under any obligation to roll over
retirement plan assets to an account managed by
NewSquare. Please Note: NewSquare does not
generally recommend rollovers. However, its co-
adviser (MMLIS see below) could make a rollover
recommendation (the suitability of which for the
client shall be determined by MMLIS), as the result
of which NewSquare could be engaged to manage
the rollover assets. In the unlikely event that
NewSquare makes a rollover recommendation,
4
arrangements
recommended
NewSquare is acting as a fiduciary within the
meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing
retirement accounts.
costs or greater spreads, or receive less favorable
net prices, on transactions for the account than
would otherwise be the case through alternative
clearing
by
NewSquare. Higher fees and transaction costs
adversely impact account performance.
for
capacity until
such arrangement
or modified
and
related
consulting
No Financial Planning /
Implementation
Services. NewSquare does not provide financial
planning services on matters such as estate
planning, tax planning, insurance, etc. NewSquare
does not serve as an attorney, accountant, or
insurance agency, and no portion of our services
should be construed as same. Accordingly, we do
not prepare estate planning documents, tax
returns or sell insurance products. For MMLIS
for providing
is responsible
clients, MMLIS
financial planning services. However, for non-
MMLIS engagements, NewSquare when requested,
will remain available to provide
investment
consulting services such as portfolio and cash flow
analyses,
services
depending upon the client’s situation.
Use of Sub-Advisors: In connection with certain
of NewSquare’s investment strategies, NewSquare
may engage sub-advisors for the purpose of
assisting NewSquare with the management of its
client accounts. The sub-advisor(s) shall have
discretionary authority
the day-to-day
management of the assets that are allocated to it
by NewSquare. The sub-advisor shall continue in
is
such
terminated
by NewSquare.
NewSquare will render ongoing and continuous
advisory services to the client relative to the
monitoring and review of account performance,
client investment objectives, and asset allocation.
NewSquare shall pay a portion of the investment
advisory fee received for these allocated assets to
the sub-advisor for its sub-advisory services. See
Item 8 as to Direct Indexing and Options and
corresponding current engagement of First
Trust to provide such corresponding sub-
advisory services.
the
investment
In
addition,
since
program/platform
Unaffiliated Wrap/Separate Managed Account
programs services: NewSquare may be engaged
to provide investment advisory services as part of
an unaffiliated wrap-fee program/managed
account platform, In these type of engagements,
the unaffiliated investment advisers that engage
NewSquare's services shall maintain both the
initial and ongoing day-to-day relationship with
the underlying investor, including initial and
ongoing determination of the of the investor’s
suitability for NewSquare's designated investment
strategies.
the
custodian/broker-dealer is determined by the
unaffiliated
sponsor,
NewSquare will be unable
to negotiate
commissions and/or transaction costs, and/or
seek better execution. As a result, the investor
commissions or other
could pay higher
Sub-Advisor / Separate Account Manager
Services: NewSquare may be engaged to serve as
a: (1) sub-adviser to unaffiliated registered
investment advisers; and/or (2) as a separate
account manager on a custodian’s investment
platform. With respect to these two types of
engagements, the unaffiliated investment advisers
that engage NewSquare’s sub-advisory services
and/or assist their clients in selecting NewSquare
as a separate account manager, maintain both the
initial and ongoing day-to-day relationship with
the underlying client, including the initial and
ongoing determination of client suitability for
NewSquare’s investment strategies. NewSquare’s
obligation shall be to manage the client’s account
consistent with
strategy
designated by the unaffiliated investment adviser.
In addition, for all such engagements, NewSquare
does not generally have the ability to choose
and/or determine: (1) the custodian and/or
broker-dealer for the client’s account; (2) whether
the services are part of a wrap program or
provided on an unbundled basis; or (3) program
and/or transaction cost pricing. As a result, clients
may pay higher commissions or other transaction
5
costs. Higher
transaction
costs
transaction
adversely impact account performance.
conditions/events
that
such
QUESTIONS:
NewSquare’s
time, depending upon perceived or anticipated
market
(there being no
guarantee
anticipated market
conditions/events will occur), NewSquare may
maintain cash positions for defensive purposes. In
addition, while assets are maintained in cash, such
amounts could miss market advances. Depending
upon current yields, at any point
in time,
fee could exceed the
NewSquare’s advisory
interest paid by the client’s money market fund.
ANY
Chief
Compliance Officer, Matthew Wilson, remains
available to address any questions that a client
or prospective may have regarding the above
fee billing practice.
from
PCS Affiliation/Conflict of Interest: NewSquare
is also an
representative, Timothy Chisolm,
employee and owner of PCS, a retirement plan
platform provider. Mr. Chisolm, and other
NewSquare representatives based upon
the
quality of the PCS platform, recommend PCS to
retirement plan clients for their consideration. No
client is under any obligation to engage PCS. In the
event that a NewSquare client engages PCS, no
portion of PCS’ fees are shared by PCS with
NewSquare. However, given Mr. Chisolm’s
affiliation with PCS, he has an economic incentive
incentive
to recommend PCS’ services. This
presents a conflict of interest, since both PCS and
Mr. Chisolm will benefit
such an
engagement. ANY QUESTIONS: NewSquare’s
Chief Compliance Officer, Matthew Wilson,
remains available to address any questions
regarding the above conflict of interest.
limited
to,
in the client’s
to directing NewSquare
Donor-Advised Funds. NewSquare may provide
advisory services to donor-advised funds through
an arrangement with Schwab Charitable™, an
unaffiliated non-profit organization. Donor-
advised funds allow clients to contribute assets to
a charitable account which may provide tax
benefits to the client and allow for the client to
support their preferred charity(ies). The client
will be responsible for certain administrative fees
charged by Schwab Charitable™ and will be
informed of any advisory fees charged against the
donor-advised fund prior to NewSquare assuming
management of the account. NewSquare does not
provide tax, legal, or accounting advice. Clients are
advised to speak with the professional(s) of their
choosing prior
to
contribute assets to a donor-advised fund. More
information on Schwab Charitable™ can be found
at www.schwabcharitable.org.
Portfolio Activity. NewSquare has a fiduciary
duty to provide services consistent with the
client’s best interest. As part of its investment
advisory services, NewSquare will review client
portfolios on an ongoing basis to determine if any
changes are necessary based upon various factors,
including, but not
investment
performance, market conditions, style drift,
and/or a change
investment
objective. Based upon these factors, there may be
extended periods of time when NewSquare
determines that changes to a client’s portfolio are
neither necessary, nor prudent. Of course, as
indicated below, there can be no assurance that
investment decisions made by NewSquare will be
profitable or equal any specific performance
level(s).
for
purposes
of
for
all
Please Note: Cash Positions. NewSquare
continues to treat cash as an asset class. As such,
unless determined to the contrary by NewSquare,
all cash positions (money markets, etc.) shall
continue to be included as part of assets under
management
calculating
NewSquare’s advisory fee. At any specific point in
Transaction-Fee Pricing Arrangements and
Limitations. NewSquare charges an all-inclusive
wrap fee to clients. NewSquare can set an account
either as “Asset-Based” or “Transaction-Based”
pricing with the broker-dealer/custodian, and the
cost of either is paid for by NewSquare and is part
of the all-inclusive wrap fee charged to the client.
Under an “Asset-Based” pricing arrangement, the
broker-dealer/custodian will charge a fixed fee to
NewSquare
account
commissions/transactions. In the alternative, the
6
Assets under Management are calculated as of
December 31, 2024.
pricing
Discretionary Assets:
$1,930,754,665
Non-Discretionary Assets:
None
Total Assets:
$1,930,754,665
pricing,
Item 5 – Fees and Compensation
The fees imposed by NewSquare are negotiated
with the client in advance and are stated on the
client’s agreement as a percentage of assets under
management. NewSquare management fees are a
component of the wrap fee charged to the client.
PROGRAM FEE AND BILLING:
broker-dealer/custodian could charge a separate
commission/transaction for the execution of each
account transaction. This is referred to as a
“Transaction-Based”
arrangement.
Transaction fees paid will vary depending upon
the number of and type of transactions that are
placed for the account. For Program Accounts,
regardless of whether there is an Asset-Based or
arrangement,
Transaction-Based
transaction fees and/or commissions are being
absorbed and paid by NewSquare to the account
custodian/broker-dealer. In a Transaction Based
arrangement, NewSquare could have an economic
incentive to minimize the number of trades in the
client's account, thereby creating a conflict of
interest-see below. Currently, as the result of the
continued determination by account custodians
utilized by NewSqaure to not charge on trading
fees on individual equity transactions, including
ETFs (NewSquare’s primary trading vehicle), New
Squared has opted for Transaction-Based pricing.
investment decisions are driven by
anticipated market
selection
the amount of
to
the
fees payable
to
Account
security
and
conditions, as opposed
commission/transaction
account broker-dealer/custodian.
NewSquare charges an all-inclusive wrap fee and
may request at any time to switch between Asset-
Based pricing and Transaction-Based pricing
arrangements with the broker-dealer/custodian,
however, there can be no assurance that the
volume of transactions will be consistent from
year-to-year given changes in market events and
security selection. Therefore, given the variances
in trading volume and pricing arrangements, any
decision by NewSquare to switch between Asset-
Based or Transaction-Based pricing could prove to
be economically disadvantageous. Regardless, the
cost remains the responsibility of NewSquare.
The first payment is prorated to cover the period
from the date that the Account balance has
reached $5,000 through the end of the current
calendar quarter. Fees are debited directly from
the client’s Program Account based on the fee
schedule and begin once the account balance has
reached $5,000. Thereafter, the quarterly Program
Fee will be paid at the beginning of each calendar
quarter for such quarter and the fee will be based
on the fair market value of the assets in the
Account on the last business day of the preceding
calendar quarter as calculated by NewSquare.
Client will also be subject to a Program Fee for any
additional single lump sum contribution(s) in a
calendar quarter equal to or greater than $5,000.
Client will pay for that portion of the ongoing
quarterly Program Fee that relates to the number
of business days remaining
in the calendar
quarter on the date of any additional single
contribution equal to or greater than $5,000.
Payment of the Program Fee will be made in the
quarter following any such contribution and will
be based on the amount of the contribution.
Similarly, if Client withdraws $5,000 or greater,
then the Client will receive a pro-rated refund in
the following quarter.
Through NewSquare, the client instructs that the
Program Fee and other charges under this
Program be deducted by The Program account
7
from cash assets held in the account. If the
Account does not have enough cash to pay for
advisory and/or brokerage fees and charges, it is
the responsibility of NewSquare to
liquidate
positions to cover any such fees or charges. In
such cases, Client may face a taxable event, to
which capital gains (or other) taxes apply.
For certain accounts, specific security exclusions
from billing may be negotiated with the client.
in the form of an asset-based fee based on the
assets under management at the time of billing. If
applicable, NewSquare then remits the remaining
portion of the total fee to MMLIS for payment to
the IAR. MMLIS will make payment to their IAR
and will retain any excess amount. The MMLIS
Administrative Fee will be retained by MMLIS. It
will be tiered pricing of 0.05% for balances below
for balances over
$1,000,000 and 0.02%
$1,000,000.
the strategy(ies) employed
Client authorizes Schwab and Fidelity to deduct all
applicable fees from client’s Program Account and
all such fees will be clearly noted on Clients’
brokerage statement provided to the client no less
than quarterly by Schwab and Fidelity.
additional
competition,
pay
different
When engaging NewSquare, the client’s Program
Fee covers
the services rendered by both
NewSquare and the MMLIS IAR. Thus, the Client’s
total Program Fee is a combination of both
NewSquare’s investment management fee and the
IAR’s service/advisory fee. For IARs registered
with MMLIS, this IAR fee is determined by the
IAR’s applicable grid rate set by MMLIS for
his/her/its ongoing advisory services.
The amount of the total management fee varies
depending upon various objective and subjective
factors, including the representative assigned to
the account,
in
managing the account, the amount of assets to be
invested, the type of investment management
services be rendered, legacy fee arrangements, the
complexity of the engagement, the anticipated
number of meetings and servicing needs, related
accounts, future earning capacity, anticipated
future
and
assets,
negotiations with the client. Thus, similar clients
could
fees, which will
correspondingly impact a client’s net Account
performance.
NewSquare’s portion of the Program Fee varies
based on the strategy(ies) utilized in managing the
Program Account in accordance with the below
fee schedules:
Annual Fee
The amount of the Program Fee is determined by
the IAR (within a total fee range not to exceed 175
basis points or 1.75%). For accounts opened
before June 30, 2020, this fee includes the
NewSquare Management Fee as well as the MMLIS
Advisory Fee. NewSquare retains a portion of this
total fee in the form of an asset-based fee based on
the assets under management at the time of
billing. If applicable, NewSquare then remits the
remaining portion of the total fee to MMLIS for
payment to the IAR. After MMLIS has made
payments to its IARs, MMLIS will retain a pre-
negotiated portion of the remaining fee and will
return any excess amount to NewSquare.
Strategy
_______________________________________________________
0.15%
Enhanced Cash Management
0.35%
Strategic Models
Wisdomtree Strategic Models
0.35%
ETF and Individual Bond Models 0.35%
0.45%
MACRO Models
0.45%
Relative Strength ETF Models
0.45%
Total Return ETF
0.45%
Dividend Focus
Relative Strength Individual
Equity Models
0.65%
Accounts opened July 1, 2020 or after, the fee is to
be within a total range not to exceed 175 basis
points or 1.75%.
This fee will include the
NewSquare Management Fee, an MMLIS Advisory
Fee, as well as an MMLIS Administrative Fee.
NewSquare will retain its portion of the total fee
8
Annual Fee
the services
0.65%
0.60%
0.55%
0.50%
pay different fees, which will correspondingly
impact a client’s net account performance.
Moreover,
to be provided by
NewSquare to any particular client could be
available from other advisers at lower fees. All
clients and prospective clients should be guided
accordingly.
Sub-advised Strategies
_______________________________________________________
First Trust Custom Options
First $2,499,999
$2,500,000 - $4.999.999
$5,000,000 - $9,999,999
$10,000,000 and above
(Fee Breakdown – In addition to the above First
Trust tiered fee schedule there is an additional
0.25% NewSquare Capital fee)
that maintain
assets
NewSquare will generally discount its fee for
households
under
management in excess of $4 million
0.30%
0.25%
0.20%
0.15%
Since the IAR determines the Program Fee, a
material conflict of interest arises because a
higher Program Fee will result in increased
compensation received by the IAR.
Additional Client Fees
First Trust Direct Indexing*
First $2,499,999
$2,500,000 - $4,999,999
$5,000,000 - $9,999,999
$10,000,000 and above
(Fee Breakdown – – In addition to the above First
Trust tiered fee schedule there is an additional
0.25% NewSquare Capital fee)
*Minimum First Trust annual fee of $1,500
In addition, other Schwab and Fidelity brokerage
account charges and fees (i.e. returned check fee,
overnight charges, mark-up and mark-downs, ACH
return check fee, etc.) may apply to Program
accounts. These charges and fees are disclosed in
the Client Fee Schedule for brokerage accounts
available from the custodian.
fee arrangement
is not applicable
to
For
For each strategy utilized, the fee is applied to the
to such strategy.
entire amount allocated
NewSquare’s portion of the Program Fee can be
reduced at NewSquare’s discretion, considering
factors, such as the amount of client assets
invested with the firm.
This
Retirement Plan Consulting Agreements.
those plans, fees vary on a plan-by-plan basis.
indicated
shareholder
The Program Fee does not
include special
requests by clients or the internal management,
operating or distribution
fees or expenses
imposed or incurred by Mutual Funds or ETFs.
Clients should read each funds or ETFs prospectus
for a more complete explanation of these fees and
expenses, which include fees for management,
administration,
servicing,
distribution, transfer agent, custodial, legal, audit
and other services.
capacity, anticipated
Clients may invest directly in mutual funds or
ETFs (i.e., outside of the Program) without paying
the Program Fee. Thus, it may be cheaper for
clients to invest in the Mutual Funds and ETFs
outside of the Program. However, clients will not
receive the services provided under the Program
if they choose to do so. NewSquare does not
represent that the Program Fee a client pays is the
same as or lower than that charged to other
Fee Differentials.
above,
As
NewSquare shall receive an investment advisory
fee based upon a percentage (%) of the market
value of the assets placed under management.
However, the Program Fee (as determined by the
MMLIS IAR) shall vary depending upon various
objective and subjective factors, including but not
limited to: the representative assigned to the
account, the strategy(ies) employed in managing
the account, the amount of assets to be invested,
the type of investment management services to be
rendered, legacy fee arrangements, the complexity
of the engagement, the anticipated number of
meetings and servicing needs, related accounts,
future
future earning
additional assets, competition, and negotiations
with the client. As a result, similar clients could
9
and other charges owed by the client. Client is
responsible to pay for services rendered, and for
transactions effected, up until
the date of
termination.
clients who participate in the Program or is the
same as or lower than that charged by other
sponsors of comparable programs for accounts of
comparable size or investment objectives. To the
contrary, as indicated above, similar clients could
pay different fees. Moreover, the services to be
provided by NewSquare to any particular client
could be available from other advisers at lower
fees. All clients and prospective clients should be
guided accordingly.
TERMINATION:
Unless Client has provided other instructions,
upon termination, account assets will be moved to
a retail brokerage account with Schwab or
Fidelity. The assets therein will be subject to the
fees and charges normally assessed by Schwab or
Fidelity on its brokerage accounts. The brokerage
account is subject to the terms and conditions of
the account agreement.
the
further describes
in
considers
broker-dealers
selecting
for
Client
the
factors that
Item 12
or
NewSquare
recommending
client
transactions and determining the reasonableness
of their compensation (e.g., transaction fees /
commissions).
Clients are required to sign a Schwab or Fidelity
Account Application to open a Program Account.
This is in addition to the Investment Management
Agreement clients sign to open an advisory
account with NewSquare.
and/or
Investment
terminate
NewSquare may
Management Agreement at any time effective
upon receipt of written notice by the other party.
Item 6 – Performance-Based Fees and Side-By-
Side Management
NewSquare does not charge any performance-
based fees (fees based on a share of capital gains
or capital appreciation of the assets of a client).
incurred
before
the securities
plans, Trusts,
estates,
Termination will not affect the validity of any
action previously taken by NewSquare under the
Agreement, liabilities or obligations of the parties
from transactions initiated before termination, or
the obligation of the client to pay fees and
termination.
expenses
Termination will not automatically result
in
redemption or sale of any positions held in the
Program account, and the client may choose to
continue holding
in a retail
brokerage account.
corporations,
foundations,
Item 7 – Types of Clients
NewSquare provides portfolio management
services to individuals, high net worth individuals,
corporate pension and profit-sharing plans, Taft-
charitable
Hartley
and
institutions,
endowments.
Item 8 – Methods of Analysis, Investment
Strategies and Risk of Loss
Methods of Analysis
sectors
NewSquare utilizes many methods of analysis to
serve our clients’ needs. Our security analysis
methods include fundamental analysis, technical
and cyclical analysis of the world economy,
industry
national
and
economies,
Our main sources of
individual securities.
On termination, NewSquare shall no longer have
an investment advisory relationship with Client
and will have no further obligation towards client
for
investment advisory services. Client will
receive a refund of a pro-rata portion of any pre-
paid, but unearned Program Fee paid for the
current quarter. The amount refunded to Client
will be based on the number of business days
remaining
in the quarter after the date of
termination. However, a portion of the fee may be
retained in Client’s account sufficient to effect any
open and unsettled transactions and to pay for
any unpaid Program Fees, account debit balances,
10
analyses,
annual
information are asset allocation studies, global
econometric
reports,
prospectuses and filings with the Securities and
Exchange Commission and other regulators,
financial newspapers and magazines, research
prepared by others, corporate ratings services and
company press releases.
Our investment strategies include long and short-
term purchases, and trading (securities sold
within 30 days).
Investment Strategies and Risk of Loss
Investing in securities involves risk of loss that
clients should be prepared to bear.
Investments
investments
There are risks involved with investing in ETFs,
including possible loss of money. Index-based
ETFs are not actively managed. Actively managed
ETFs do not necessarily seek to replicate the
performance of a specified index. Both index-
based and actively managed ETFs are subject to
risk similar to stocks, including those related to
short selling and margin maintenance.
In addition to the normal risks associated with
investing, international investments may involve
risk of capital loss from unfavorable fluctuation in
currency values, from differences in generally
accepted accounting principles, or from economic
or political instability in other nations.
Emerging markets and frontier markets involve
heightened risks related to the same factors as
well as increased volatility and lower trading
volume.
in smaller companies
typically exhibit higher volatility. Narrowly
typically exhibit higher
focused
volatility.
NewSquare Capital, LLC
is a U.S. registered
investment adviser specializing in global asset
allocation strategies using exchange traded funds
("ETFs"), individual equity securities and fixed
income securities.
strategies
Real estate investments are subject to changes in
economic conditions, credit risk and interest rate
fluctuations.
Investing involves risk, including possible loss of
and
principal. Asset
allocation
level of
diversification do not promise any
performance or guarantee against
loss of
principal, and diversification may not protect
against market risk.
Commodity-related investments are speculative
and involve a high degree of risk. Commodities
markets have historically been extremely volatile,
creating the potential for losses regardless of the
length of time an investment is held.
NewSquare manages a proprietary family of
investment strategies implemented primarily with
Exchange Traded Funds ("ETFs"),
individual
equities and bonds. The portfolios seek to
their designated benchmark by
outperform
raising and
lowering asset class exposures,
industry sector exposures, international country
exposures, currency exposures, and various
alternative asset class exposures to anticipate
relative price movements. To this end, the
portfolios utilize fixed income ETFs, individual
fixed income securities, equity ETFs, international
ETFs, currency strategy ETFs, and alternative
class ETFs (including real estate, commodities,
hedge fund strategies, private equity strategies,
and potentially others) to adjust exposures where
appropriate.
Bonds and bond funds will decrease in value as
Investment return and
interest rates rise.
principal value will fluctuate so that an investor's
shares, when sold or redeemed, may be worth
more or less than the original cost and potentially
subject to capital gains taxes. Tax-exempt fixed
income strategies invest in securities designed to
pay income that is exempt from certain income
taxes, but a portion of the income may be subject
to federal or state income taxes or the alternative
minimum tax. Federal or state changes in income
or alternative minimum tax rates or in the tax
treatment of municipal bonds may make them less
attractive as investments and cause them to lose
value.
11
by the option buyer, which will result in the client
(option writer) to lose ownership in the security
and incur potential unintended tax consequences.
Covered call strategies are generally better suited
for positions with lower price volatility.
The Relative Strength Individual Equity Dividend
and Growth portfolios are managed using
individual equities and can hold anywhere from 0-
100% equities or cash (or Fixed Income type
position) depending on the relative strength of
position as determined by NewSquare.
Long Put Option Purchases.
Long put option purchases allow the option holder
to sell or “put” the underlying security at the
contract strike price at a future date. If the price of
the underlying security declines in value, the value
of the long-put option can increase in value
depending upon the strike price and expiration.
Long puts are often used to hedge a long stock
position to protect against downside risk. The
security/portfolio could still experience losses
depending on the quantity of the puts purchased,
strike price and expiration. In the event that the
security is put to the option holder, it will result in
the client (option seller) to lose ownership in the
security and to incur potential unintended tax
consequences. Options are wasting assets and
expire (usually within months of issuance).
Options Strategies.
Registrant may, via a sub-advisory engagement
with First Trust, engage in options transactions
for the purpose of hedging risk and/or generating
portfolio income. The use of options transactions
as an investment strategy can involve a high level
of inherent risk. Option transactions establish a
contract between two parties concerning the
buying or selling of an asset at a predetermined
price during a specific period of time. During the
term of the option contract, the buyer of the
option gains the right to demand fulfillment by the
seller. Fulfillment may take the form of either
selling or purchasing a security, depending upon
the nature of the option contract. Generally, the
purchase or sale of an option contract shall be
with the intent of “hedging” a potential market
risk in a client’s portfolio and/or generating
income for a client’s portfolio. Please Note:
Certain options-related strategies (i.e., straddles,
short positions, etc.), may, in and of themselves,
produce principal volatility and/or risk. Thus, a
client must be willing to accept these enhanced
volatility and principal risks associated with such
strategies. In light of these enhanced risks, client
may direct Registrant, in writing, not to employ
any or all such strategies for his/her/their/its
accounts.
Please Note: There can be no guarantee that an
options strategy will achieve its objective or prove
successful. No client is under any obligation to
enter into any option transactions. However, if the
client does so, he/she must be prepared to accept
the potential for unintended or undesired
consequences (i.e., losing ownership of the
security, incurring capital gains taxes). Options
and Direct Indexing will be utilized in conjunction
with First Trust as sub-adviser. To obtain more
information regarding First Trust Direct Indexing
L.P. and/or First Trust Investment Solutions L.P.
and the use of Options visit
https://adviserinfo.sec.gov/. ANY QUESTIONS:
NewSquare’s Chief Compliance Officer,
Matthew Wilson, remains available to address
any questions that a client or prospective
client may have regarding options.
client, NewSquare, via
Covered Call Writing.
Covered call writing is the sale of in-, at-, or out-of-
the-money call options against a long security
position held in a client portfolio. This type of
transaction is intended to generate income. It also
serves to create partial downside protection in the
event the security position declines in value.
Income is received from the proceeds of the
option sale. Such income may be reduced or lost to
the extent it is determined to buy back the option
position before its expiration. There can be no
assurance that the security will not be called away
Direct Indexing.
For Certain
its
engagement of First Trust’s sub-advisory
services, may employ an investment strategy
referred to as Direct Indexing, a strategy that
12
customization
and
losses
Chief
If
seeks to replicate an existing stock index, like
the S&P 500, through direct ownership of
individual stocks. Direct Indexing allows for
portfolio
adjusting
exposure to specific stocks or sectors. It can
provide a tax-loss harvesting benefit, which
may help reduce tax bills by offsetting capital
gains with
from other positions.
Compliance Officer,
NewSquare’s
Matthew Wilson, remains available to address
any questions that a client or prospective
client may have regarding Direct Indexing.
thereafter
relative
to
could
in
their separate
to
cover
Pledged Asset Accounts – Although generally not
recommended by NewSquare, some custodians
will permit clients to open pledged asset accounts.
Pledged asset account permit an investor to access
cash by pledging their securities as collateral.
NewSquare may assist the client in opening such
an account at the client’s request. All clients are
strongly advised to carefully consider the risks
posed by pledged asset accounts prior to pledging
assets. If a pledged asset line becomes deficient,
the custodian reserves the right to liquidate
positions
the deficiency, which
liquidation could also result in adverse client tax
consequences.
securities or
in his
investment and/or
Item 9 – Disciplinary Information
Registered investment advisers are required to
disclose all material facts regarding any legal or
disciplinary events that would be material to your
evaluation of NewSquare or the integrity of
NewSquare’s management. NewSquare has no
legal or disciplinary events or history that is
applicable to this Item.
Item 10 – Other Financial Industry Activities
and Affiliations
other,
non-affiliated
Please Note: NewSquare does not serve as an
attorney, accountant, or insurance agent, and no
portion of our services should be construed as
same. Accordingly, NewSquare does not prepare
legal documents, prepare tax returns, or sell
insurance products. To the extent requested by a
client, we may recommend the services of other
professionals for non-investment implementation
purpose (i.e., attorneys, accountants, insurance,
etc.). The client is not under any obligation to
engage any such professional(s). The client retains
absolute discretion over all such implementation
decisions and is free to accept or reject any
its
recommendation from NewSquare and/or
representatives.
the client engages any
professional (i.e., attorney, accountant, insurance
agent, etc.), recommended or otherwise, and a
dispute arises
such
engagement, the client agrees to seek recourse
exclusively from the engaged professional. At all
times, the engaged licensed professional[s] (i.e.,
attorney, accountant, insurance agent, etc.), and
not NewSquare, shall be responsible for the
quality and competency of the services provided.
include
professionals
Recommended
NewSquare’s owners, Gary E. Daniels and Joseph
V. Naselli, Sr.
individual
capacities as registered representatives of MMLIS,
and as licensed insurance agents. The client is
under no obligation to engage the services of any
such recommended professional. Please Note-
Conflict of Interest: The recommendation that a
insurance
client purchase a
commission product from one of NewSquare’s
owners,
capacity as a
individual
representative of MMLIS and/or as an insurance
agent, presents a conflict of interest, as the
receipt of commissions may provide an incentive
insurance
to recommend
products based on commissions to be received,
rather than on a particular client’s need. The fees
charged and compensation derived from the sale
of such insurance and/or securities products is
separate from, and in addition to, NewSquare’s
investment advisory fee. No client is under any
obligation to purchase any securities or insurance
commission products from one of NewSquare’s
owners. Clients are reminded that they may
purchase securities and
insurance products
recommended by a NewSquare representatives
registered
through
representatives and/or insurance agents. ANY
QUESTIONS: NewSquare’s Chief Compliance
13
Officer, Matthew Wilson, remains available to
address any questions
that a client or
prospective client may have regarding the
above conflicts of interest.
for
Potential Conflict of
Interest: Certain of
NewSquare’s representatives are also owners and
representatives of The Investment Lab, LLC,
(“TIL”) a registered investment adviser that is
affiliated with NewSquare
through common
control. NewSquare compensates TIL for the use
of TIL’s investment models in the management of
certain NewSquare client accounts. Any such
compensation is paid directly from the advisory
fees earned by NewSquare and does not result in
an additional fee to any NewSquare client. In
addition, neither NewSquare, nor any NewSquare
representative, recommends that any NewSquare
clients directly engage TIL
investment
advisory services. Accordingly, it is not expected
that this affiliation will present any conflicts of
interest for clients of NewSquare. However, to the
extent a conflict of interest presents itself, such
conflict is hereby disclosed to the client.
trading
its clients. The Code of Ethics
and/or clients, directly or indirectly, have a
position of interest. NewSquare’s employees and
persons associated with NewSquare are required
to follow NewSquare’s Code of Ethics. Subject to
satisfying this policy and applicable laws, officers,
directors and employees of NewSquare and its
affiliates may trade for their own accounts in
securities which are recommended to and/or
purchased for NewSquare’s clients. The Code of
Ethics is designed to ensure that the personal
securities transactions, activities and interests of
the employees of NewSquare will not interfere
with (i) making decisions in the best interest of
advisory clients and (ii)
implementing such
decisions while, at the same time, allowing
employees to invest for their own accounts. Under
the Code certain classes of securities have been
designated as exempt transactions, based upon a
determination that these would not materially
interfere with the best interest of NewSquare’s
clients. In addition, the Code requires pre-
clearance of many transactions, and restricts
in close proximity to client trading
trading
activity. Nonetheless, because the Code of Ethics
in some circumstances would permit employees
to invest in the same securities as clients, there is
a possibility that employees might benefit from
market activity by a client in a security held by an
employee. Employee
is continually
monitored under the Code of Ethics, and to
reasonably prevent conflicts of interest between
clients.
NewSquare
and
its
certain
gifts
of
best
execution.
In
persons
or
as
that,
Item 11 – Code of Ethics
NewSquare has adopted a Code of Ethics for all
supervised persons of the firm describing its high
standard of business conduct, and fiduciary duty
includes
to
provisions relating to the confidentiality of client
information, a prohibition on insider trading, a
prohibition of rumor mongering, restrictions on
the
the acceptance of significant gifts and
reporting
and business
of
entertainment
items, and personal securities
trading procedures, among other things. All
at NewSquare must
supervised
acknowledge the terms of the Code of Ethics
amended.
annually,
in appropriate
NewSquare anticipates
circumstances, consistent with clients’ investment
objectives, it will cause accounts over which
NewSquare has management authority to effect,
and will recommend to investment advisory
clients or prospective clients, the purchase or sale
of securities in which NewSquare, its affiliates
Certain affiliated accounts may trade in the same
securities with client accounts on an aggregated
consistent with NewSquare's
basis when
obligation
such
circumstances, the affiliated and client accounts
will share commission costs equally and receive
securities at a total average price. NewSquare will
retain records of the trade order (specifying each
participating account) and its allocation, which
will be completed prior to the entry of the
aggregated order. Completed orders will be
allocated as specified in the initial trade order.
Partially filled orders will be allocated on a pro
rata basis. Any exceptions will be explained on the
Order.
14
NewSquare’s clients or prospective clients may
request a copy of the firm's Code of Ethics by
contacting Matt Wilson at (610) 325-6117.
investment
advisory
pricing, research, and service. Broker-dealers such
as Schwab and Fidelity can charge transaction fees
for effecting certain securities transactions. To the
limited extent that a transaction fee could be
payable by the client to Schwab and/or Fidelity
(i.e., not included as part of NewSquare’s wrap fee
program), the transaction fee shall be in addition
to NewSquare’s
fee
referenced in Item 5 above.
It is NewSquare’s policy that the firm will not
effect any principal or agency cross securities
transactions for client accounts. NewSquare will
also not effect cross trades between client
accounts. Principal transactions are generally
defined as transactions where an adviser, acting
as principal for its own account or the account of
an affiliated broker-dealer, buys from or sells any
security to any advisory client.
A principal
transaction may also be deemed to have occurred
if a security is crossed between an affiliated hedge
fund and another client account. An agency cross
transaction is defined as a transaction in which
the investment adviser, or any person controlled
by or under common control with the investment
adviser, acts as broker for both the advisory client
and for another person on the other side of the
transaction. Agency cross transactions may arise
where an adviser is dually registered as a broker-
dealer or has an affiliated broker-dealer.
responsiveness. Accordingly,
To the extent that a transaction fee is payable,
NewSquare shall have a duty to obtain best
execution for such transaction. However, that does
not mean that the client will not pay a transaction
fee that is higher than another qualified broker-
dealer might charge to effect the same transaction
where NewSquare determines, in good faith, that
the transaction fee is reasonable. In seeking best
execution, the determinative factor is not the
lowest possible cost, but whether the transaction
represents the best qualitative execution, taking
into consideration the full range of a broker-
dealer’s services, including the value of research
provided, execution capability, transaction rates,
and
although
NewSquare will seek competitive rates, it may not
necessarily obtain the lowest possible rates for
client account transactions.
recommend
a
and
Item 12 – Brokerage Practices
In the event that the client requests that
NewSquare
broker-
dealer/custodian for execution and/or custodial
services, NewSquare generally recommends that
investment advisory accounts be maintained at
Schwab and Fidelity. Prior to engaging NewSquare
to provide investment management services, the
client will be required to enter into a formal
Investment Advisory Agreement with NewSquare
setting forth the terms and conditions under
which NewSquare shall advise on the client's
separate
assets,
custodial/clearing
a
agreement with
each designated broker-
dealer/custodian.
that
considers
to
clients)
Factors
in
NewSquare
recommending Schwab and Fidelity (or any other
include
broker-dealer/custodian
historical relationship with NewSquare, financial
capabilities,
strength,
reputation,
execution
Research and Benefits: Although not a material
consideration when determining whether to
recommend that a client utilize the services of a
particular broker-dealer/custodian, NewSquare
can receive from Schwab and Fidelity (or another
investment manager,
broker-dealer/custodian,
platform sponsor, mutual
fund sponsor, or
vendor) without cost (and/or at a discount)
support services and/or products, certain of
which assist NewSquare to better monitor and
service client accounts maintained at such
institutions. Included within the support services
that can be obtained by NewSquare can be
investment-related research, pricing information
and market data, software and other technology
that provide access to client account data,
compliance and/or practice management-related
publications, discounted or gratis consulting
services (including those provided by unaffiliated
15
in
furtherance of
business
and/or
vendors and professionals), discounted and/or
gratis attendance at conferences, meetings, and
other educational and/or social events, marketing
support
(including client events), computer
hardware and/or software and/or other products
used by NewSquare
its
investment advisory business operations. Certain
of the benefits that could be received can also
assist NewSquare to manage and further develop
its
benefit
enterprise
NewSquare’s representatives.
than
dealers with orders for other accounts managed
by NewSquare. As a result, a client may pay higher
commissions or other transaction costs or greater
spreads, or receive less favorable net prices, on
transactions for the account than would otherwise
be the case. Please Note: In the event that the
client directs NewSquare to effect securities
transactions for the client’s accounts through a
specific broker-dealer, such direction may cause
the accounts to incur higher commissions or
transaction costs
the accounts would
otherwise incur had the client determined to
effect account transactions through alternative
clearing arrangements that may be available
through NewSquare. Please Also Note: Higher
impact account
transaction costs adversely
performance. Please Further Note: Transactions
for directed accounts will generally be executed
following the execution of portfolio transactions
for non-directed accounts.
for
NewSquare’s clients do not pay more
investment transactions effected and/or assets
maintained at Schwab or Fidelity as the result of
this arrangement. There is no corresponding
commitment made by NewSquare to Schwab and
Fidelity, or any other any entity, to invest any
specific amount or percentage of client assets in
any specific mutual funds, securities or other
investment products as result of the above
arrangement.
QUESTIONS:
NewSquare’s
Chief
ANY
Compliance Officer, Matthew Wilson, remains
available to address any questions that a client
or prospective client may have regarding the
above arrangements and the corresponding
conflicts of
interest presented by such
arrangements.
through
specific
included
in
after
all
discretionary
Order Aggregation. Transactions for each client
account generally will be effected independently,
unless Firm decides to purchase or sell the same
securities for several clients at approximately the
same time. The Firm may (but is not obligated to)
combine or “batch” such orders for individual
equity transactions (including ETFs) with the
intention to obtain better price execution, to
negotiate more favorable commission rates, or to
allocate more equitably among the Firm’s clients
differences in prices and commissions or other
transaction costs that might have occurred had
such orders been placed independently. Under
this procedure, transactions will be averaged as to
price and will be allocated among clients in
proportion to the purchase and sale orders placed
for each client account on any given day. In the
event that the Firm becomes aware that a Firm
employee seeks to trade in the same security on
the same day, the employee transaction will either
transaction or
the “batch”
be
transacted
client
transactions have been completed. The Firm shall
not receive any additional compensation or
remuneration as the result of such aggregation.
Directed Brokerage. NewSquare recommends
that its clients utilize the brokerage and custodial
services provided by Schwab and Fidelity. The
Firm generally does not accept directed brokerage
arrangements (but could make exceptions). A
directed brokerage arrangement arises when a
client requires that account transactions be
effected
broker-
a
dealer/custodian, other
than one generally
recommended by NewSquare. In such client
directed arrangements, the client will negotiate
terms and arrangements for their account with
that broker-dealer, and Firm will not seek better
execution services or prices from other broker-
dealers or be able to "batch" the client’s
transactions for execution through other broker-
16
13
–
of
QUESTIONS:
NewSquare’s
Accounts
Review
Item
NewSquare provides continuous and regular
supervisory or management services to its clients.
Accounts are monitored daily by the portfolio
manager or an assistant.
the Co-Adviser based upon
Chief
ANY
Compliance Officer, Matthew Wilson, remains
available to address any questions that a client
or prospective client may have regarding the
above arrangements with Schwab and Fidelity,
and the corresponding conflicts of interest
presented by such arrangements.
Error Account – Schwab
The accounts are managed per the direction of
MML as
the
information obtained by the IAR from the client,
including each client's financial circumstances,
investment objectives, and risk tolerance, among
other things, through an in-depth interview and
information gathering process.
is no
An Error Account has been established with
Charles Schwab for the purpose of enabling
NewSquare to affect trade corrections due to
trading errors associated with
transactions
executed in client accounts. The purpose of the
Error Account is to ensure that clients that have
incurred market losses because of any trading
error by NewSquare are made whole. Should any
error/correction result in a gain (above those
necessary to make the client whole), that gain will
be kept in the Error Account and will not be
credited to the client. Gains that are captured due
to trade errors are maintained in the Error
Account and used to offset any future trade error
loss. Should the Error Account be closed, any gains
not used to cover trade error loss will be
considered a profit.
Error Account – Fidelity
Item 14 – Client Referrals and Other
Compensation
As indicated at Item 12 above, NewSquare can
receive from Schwab and Fidelity (and others)
without cost (and/or at a discount), support
services and/or products. NewSquare’s clients do
not pay more for investment transactions effected
and/or assets maintained at Schwab or Fidelity
institution) as result of this
(or any other
arrangement. There
corresponding
commitment made by NewSquare to Schwab or
Fidelity or to any other entity, to invest any
specific amount or percentage of client assets in
any specific mutual funds, securities or other
investment products as the result of the above
arrangement. ANY QUESTIONS: NewSquare’s
Chief Compliance Officer, Matthew Wilson,
remains available to address any questions
that a client or prospective client may have
regarding the above arrangements and the
corresponding conflicts of interest presented
by such arrangement.
and
rules,
requirements.
If
applicable
the
An Error Account has been established with
Fidelity for the purpose of enabling NewSquare to
affect trade corrections due to trading errors
associated with transactions executed in client
accounts. The purpose of the Error Account is to
ensure that clients that have incurred market
losses because of any trading error by NewSquare
are made whole. Should any error/correction
result in a gain (above those necessary to make
the client whole), that gain will be kept in the
Error Account and will not be credited to the
client. Gains that are captured due to trade errors
are maintained in the Error Account and used to
offset any future trade error loss. Should there be
a gain in the Error Account, the gain will be
donated at the end of each quarter to the charity
of NewSquare’s choosing.
NewSquare engages promoters to introduce new
prospective clients to the Registrant consistent
with the Investment Advisers Act of 1940, its
state
corresponding
regulatory
prospect
subsequently engages NewSquare, the promoter
shall generally be compensated by NewSquare for
the introduction. Because the promoter has an
economic incentive to introduce the prospect to
NewSquare, a conflict of interest is presented. The
17
for
promoter’s introduction shall not result in the
prospect’s payment of a higher
investment
advisory fee to NewSquare (i.e., if the prospect
was to engage NewSquare independent of the
promoter’s introduction).
15
–
the particular client account.
objectives
Investment discretion is granted to NewSquare by
the client by the execution of a limited power of
attorney. This power of attorney is a part of the
NewSquare Investment Management Agreement
and the brokerage account application. When
selecting securities and determining amounts,
NewSquare observes the
investment policies,
limitations and restrictions of the clients for which
it advises. Investment guidelines and restrictions
must be provided to NewSquare in writing.
Investment
restrictions must
Clients have the opportunity to impose reasonable
investment restrictions applicable to Client’s
assets.
be
reasonable, as solely determined by NewSquare,
and must be complete and consistent with
applicable law.
the
Item
Custody
NewSquare shall have the ability to deduct its
advisory fee from the client’s custodial account.
Clients are provided with written transaction
confirmation notices, and a written summary
account statement directly from the custodian
(i.e., Schwab and Fidelity etc.) at least quarterly.
Please Note: To the extent that NewSquare
provides clients with periodic account statements
or reports, the client is urged to compare any
statement or report provided by NewSquare with
the account statements received from the account
custodian. Please Also Note: The account
custodian does not verify
the accuracy of
NewSquare’s advisory fee calculation.
investment
observe
NewSquare will
restrictions that the Client provides, if deemed
reasonable; provided that NewSquare reserves
the right to seek further direction from the Client
investment restrictions are
before any such
observed.
to
rely upon
instructions
is responsible
shall
In addition, certain clients have established asset
transfer authorizations that permit the qualified
custodian
from
NewSquare to transfer client funds or securities to
third parties. These arrangements are disclosed at
Item 9 of Part 1 of Form ADV. However, in
accordance with the guidance provided in the
SEC’s February 21, 2017 Investment Adviser
Association No-Action Letter, the affected accounts
are not subject to an annual surprise CPA
examination. ANY QUESTIONS: NewSquare’s
Chief Compliance Officer, Matthew Wilson,
remains available to address any questions
that a client or prospective client may
have regarding custody-related issues.
usually
not
submit
Class
Item 17 – Voting Client Securities
to vote proxies
for
Client
investments held
in the Program with the
exception of the sub-advised strategies. In the
sub-advised
strategies, NewSquare Capital’s
selected sub-advisor will vote proxies on behalf of
the client. NewSquare
retain voting
responsibility for corporate reorganizations and
other corporate actions, including tender offers,
proposed mergers, rights offerings, exchange
offers and warrants among other things, that may
require a voting decision or other actions,
regarding investments held in Client’s account in
connection with the Program.
NewSquare,
Schwab and Fidelity, shall have no responsibility
to vote proxies, with the exception that for sub-
advised accounts, the sub-adviser shall retain
proxy voting authority. NewSquare, Schwab and
Action
Fidelity will
Administration claims on behalf of clients.
Item 16 – Investment Discretion
NewSquare
discretionary
receives
authority from the client at the outset of an
advisory relationship to select the identity and
amount of securities to be bought or sold. In all
cases, however, such discretion is to be exercised
in a manner consistent with the stated investment
18
Item 18 – Financial Information
Registered investment advisers are required in
this Item to provide you with certain financial
information or disclosures about the adviser’s
financial condition. NewSquare has no financial
commitment that impairs its ability to meet
contractual and fiduciary commitments to clients
and has not been the subject of a bankruptcy
proceeding.
available
to
address
issue pertaining
to
NewSquare’s Chief
ANY QUESTIONS:
Compliance Officer, Matthew Wilson,
remains
any
questions regarding the above changes, or
any other
this
Brochure.
19