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North Capital, Inc. – Form ADV Part 2A Brochure
June 27, 2025
Item 1 – Cover Page
North Capital, Inc.
d/b/a
Compass Family Offices
Compassvest
evisor.com
623 E Fort Union Blvd., Suite 101
Salt Lake City, UT 84047
(888) 625 7768
http://www.northcapital.com
June 27, 2025
This Brochure provides information about the qualifications and business practices of North Capital, Inc.,
referred to in this document as “North Capital,” the “Advisor,” or the “Firm.” If you have any questions
about the contents of this Brochure, please contact us at the phone number indicated above or by email
at info@northcapital.com.
The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority. North Capital, Inc. is a Registered Investment
Advisor. Registration of an Investment Advisor does not imply any level of skill or training. The oral and
written communications of an Advisor provide you with information that you use to determine to hire or
retain an Advisor.
Additional information about North Capital and its principals is available on the SEC’s website at
http://www.adviserinfo.sec.gov.
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North Capital, Inc. – Form ADV Part 2A Brochure
June 27, 2025
Item 2 – Material Changes
This Brochure dated June 27, 2025 updates and amends our previously submitted Form ADV Part 2A
Firm Brochure dated June 10, 2024.
Since the last version, dated June 10, 2024, there have been no material changes made to this brochure.
Pursuant to SEC Rules, clients of North Capital receive a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business’ fiscal year. We will provide other
ongoing disclosure information about material changes as necessary. In addition, we will provide clients
with a new Brochure as necessary based on changes or new information, at any time, without charge.
Currently, our Brochure may be requested by contacting North Capital at (888) 625 7768, (415) 315-
9916 or at info@northcapital.com. Our Brochure may also be downloaded from our websites,
http://advisory.northcapital.com or http://www.compassvest.com.
Additional information about North Capital is available on the SEC’s website
http://www.adviserinfo.sec.gov. The website also provides information about any persons affiliated
with North Capital who are registered, or are required to be registered, as investment advisor
representatives of the Advisor.
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North Capital, Inc. – Form ADV Part 2A Brochure
June 27, 2025
Item 3 – Table of Contents
Item 1 – Cover Page
Item 2 – Material Changes
Item 3 – Table of Contents
Item 4 – Advisory Business
Item 5 – Fees and Compensation
Item 6 – Performance-Based Fees and Side-By-Side Management
Item 7 – Types of Clients
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 – Disciplinary Information
Item 10 – Other Financial Industry Activities and Affiliations
Commodity Trading Advisor
Broker Dealers Under Common Control
Recommendation of Other Advisors
Technology Licensing and Consulting to Financial Services Firms
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Item 11 – Code of Ethics
Item 12 – Brokerage Practices
Item 13 – Review of Accounts
Item 14 – Client Referrals and Other Compensation
Item 15 – Custody
Item 16 – Investment Discretion
Item 17 – Voting Client Securities
Item 18 – Financial Information
Supplements
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North Capital, Inc. – Form ADV Part 2A Brochure
June 27, 2025
Item 4 – Advisory Business
North Capital was established in October 2008 to provide financial planning and investment advisory
solutions to individuals, families and institutions. Advisory services are offered on both a discretionary
and non-discretionary basis. As of March 31, 2024, The Firm has $292,582,491 of assets under
management or regular supervision. $260,413,610 is managed on a discretionary basis and $32,168,881
is managed on a non-discretionary basis. In addition, the Firm provides a broad range of hourly advisory
and consulting services related to illiquid assets (real estate, hedge funds, private companies).
The Firm develops comprehensive financial plans for clients based upon their needs, goals, income and
expenses, assets and liabilities, and other relevant factors. Information is collected through
questionnaires and personal interviews and analyzed using quantitative and qualitative methods with
proprietary models and third-party analytical software. Investment advisor representatives produce
written plans that are reviewed with clients in person or by phone.
The Firm utilizes an open architecture approach to provide discretionary investment management to
clients. By accessing a wide array of asset classes, investment styles and strategies through mutual
funds, ETFs, ETNs, and separately managed accounts, the Firm attempts to offer broad diversification,
tax efficiency and cost-effective portfolio management. The Firm may be asked to provide or may offer
advice and consulting services related to investments in private investment partnerships or other
private investments such as hedge funds, private equity funds, or venture capital funds, to qualified
clients for whom such investments are deemed to be suitable.
The Firm also operates as a sub-advisor for other investment advisory firms, providing asset allocation,
manager selection, implementation consulting, trading, and portfolio reporting services. These services
are offered on a fixed fee, asset-based fee, or combined basis. Sub-advisory relationships are
documented by a sub-advisory agreement between the Firm and the client advisory firm.
The Firm also operates as a co-advisor with other investment advisory firms in certain instances with
respect to certain customers, providing asset allocation, manager selection, implementation consulting,
trading, and portfolio reporting services. In such instances, the Firm executes an individual advisory
agreement with the subject client, or a joint advisory agreement which stipulates the scope of services
to be provided, and the responsibilities of the Firm vis a vis the other investment advisory firm.
The Firm is manager of an open-end, registered mutual fund through the North Capital Funds Trust, a
U.S. Government Money Market Fund. The Prospectus and the Statement of Additional Information may
be accessed here: http://funds.northcapital.com.
The North Capital Government Money Market Fund (NCGXX) seeks to maximize current income to the
extent consistent with the preservation of capital and the maintenance of liquidity. In pursuing its
investment objective, the Fund will operate as a “government money market fund,” as such term is
defined in or interpreted under Rule 2a-7 under the Investment Company Act of 1940, as amended (the
“1940 Act”). Government money market funds are required to invest at least 99.5% of their total assets
in: (i) cash; (ii) securities issued or guaranteed by the United States or certain U.S. government agencies
or instrumentalities; and/or (iii) repurchase agreements that are fully collateralized (i.e., backed by cash
or government securities). Government money market funds are exempt from requirements to impose
liquidity fees and/or temporary redemption gates; however, government money market funds may elect
to impose these fees. The Fund has elected to not impose liquidity fees or redemption gates at this time.
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June 27, 2025
As a government money market fund, the Fund values its securities using the amortized cost method.
The Fund seeks to maintain a stable net asset value (NAV) of $1.00 per share.
In conjunction with its investment management programs, the Firm may provide written commentary,
newsletters, financial models and other information developed by the Firm or its partners, which are
designed to provide advice and support to clients. Such supporting materials may be provided with or
without additional charge to clients and prospective clients of the Firm.
The Firm does not participate in any wrap fee programs.
In addition to customized investment management for individuals and institutional investors, the Firm
provides specialized, non-discretionary investment and financial consulting services such as valuation,
management, and hedging of illiquid assets, endowment formation and management, strategic liability
management, and retirement plan formation.
The Firm operates a branded platform service, evisor.com, to address a market segment that we believe
to be underserved by financial advisors. evisor.com is a DBA of North Capital and was created to provide
low-cost, fee-only financial planning and investment management services through an online advisory
platform. The platform has been designed to address the most common planning needs and issues
faced by individuals and families, utilizing the approaches and methodologies developed by the Firm.
The evisor.com service is marketed directly to retail investors and as a business-to-business offering on
a wholesale basis to serve such businesses’ retail customers.
Compassvest and Compass Family Offices are DBAs of the Firm. Compassvest was created to
differentiate the Firm’s multi-family office financial planning and wealth advisory services from other
business of the Firm and its affiliates. Compass Family Offices is focused on providing holistic wealth
advisory and family office services for individuals and families with at least $25 million of investment
assets. Compass Family Offices is managed by Paul Bowers, a senior investment advisor representative
of the Firm.
The Firm has granted a license of certain intellectual property to AdvisorEngine Inc. (formerly Vanare
Inc.), a financial technology company that provides services to registered investment advisory firms,
including the Firm. In turn, the Firm has obtained a license of certain intellectual property, software and
services from AdvisorEngine to support the Firm.
The Firm also provides technology and business process consulting services to investment management
firms and broker-dealers, related to the management and operation of their businesses. Technology
and related services are offered through its parent company, North Capital Investment Technology, Inc.
The Firm is a fee-only investment advisory company. The Firm does not charge and will not accept
brokerage fees or commissions related to any business transacted by or on behalf of its clients.
Retirement Plan Rollover Recommendations - When the Firm provides investment advice about your
retirement plan account or individual retirement account (“IRA”), including whether to maintain
investments and/or proceeds in the retirement plan account, roll over such investment/proceeds from
the retirement plan account to a IRA or make a distribution from the retirement plan account, we
acknowledge that the Firm is a “fiduciary” within the meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”) as applicable, which are laws
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June 27, 2025
governing retirement accounts. The way North Capital Inc makes money creates conflicts with your
interests, so the Firm operates under a special rule that requires the Firm to act in your best interest and
not put our interests ahead of yours.
Under this special rule’s provisions, the Firm must as a fiduciary to a retirement plan account or IRA
under ERISA/IRC:
Meet a professional standard of care when making investment recommendations (e.g., give
prudent advice);
Never put the financial interests of the Firm ahead of yours when making recommendations
(e.g., give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that the Firm gives advice that is in your best
interest;
Charge no more than is reasonable for the services of the Firm; and
Give Clients basic information about conflicts of interest.
To the extent the Firm recommends that you roll over your account from a current retirement plan
account to an individual retirement account managed by the Firm, please know that the Firm and our
investment adviser representatives generally have a conflict of interest.
We can earn increased investment advisory fees by recommending that you roll over your account at
the retirement plan to an IRA managed by the Firm. We will earn less fees if you do not roll over the
funds in the retirement plan to an IRA managed by the Firm.
Thus, our investment adviser representatives have an economic incentive to recommend a rollover of
funds from a retirement plan to an IRA, which is a conflict of interest because our recommendation
could be based on our economic incentive and not based exclusively on whether moving the IRA to our
management program is in your overall best interest.
Some clients of the Firm are charged an advisory fee based on aggregate assets advised by the Firm,
including assets “held away” in retirement plans. While the economic incentive described in the
foregoing paragraph may not exist with regard to such clients, the conduct standard described herein
nevertheless applies.
We have taken steps to manage this conflict of interest. We have adopted an impartial conduct standard
whereby our investment adviser representatives will (i) provide investment advice to a retirement plan
participant regarding a rollover of funds from the retirement plan in accordance with the fiduciary status
described below, (ii) not recommend investments which result in the Firm receiving unreasonable
compensation related to the rollover of funds from the retirement plan to an IRA, and (iii) fully disclose
compensation received by the Firm and our supervised persons and any material conflicts of interest
related to recommending the rollover of funds from the retirement plan to an IRA and refrain from
making any materially misleading statements regarding such rollover.
When providing advice to your regarding a retirement plan account or IRA, our investment advisor
representatives will act with the care, skill, prudence, and diligence under the circumstances then
prevailing that a prudent person acting in a like capacity and familiar with such matters would use in the
conduct of an enterprise of a like character and with like aims, based on the investment objectives, risk,
tolerance, financial circumstances, and a client’s needs, without regard to the financial or other
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North Capital, Inc. – Form ADV Part 2A Brochure
June 27, 2025
interests of the Firm or our affiliated personnel.
The Firm is a wholly-owned subsidiary of North Capital Investment Technology, Inc., whose beneficial
owners with an interest greater than 25% are James P. Dowd and Franklin Resources, Inc.
Additional Conflicts of Interest
The Firm may provide financial planning to clients to whom investment management services are also
offered or provided. A conflict of interest may exist inasmuch as a financial plan may include
recommendations such as saving more money for retirement, establishing a 529 plan account,
establishing a retirement account, and/or changing the asset allocation or the investments in the client’s
portfolio. The Firm offers discretionary and non-discretionary investment management services that
would include the implementation of such recommendations for an additional fee.
Financial planning and other non-discretionary advisory clients are under no obligation to act upon any
recommendations made by the Firm, or to retain the Firm for discretionary or additional non-
discretionary advisory services beyond the scope of the financial plan or other non-discretionary
engagement.
If a client decides to act upon a recommendation made during the planning process, it is under no
obligation to implement the recommendation or to effect any transaction through the Firm.
An additional conflict of interest exists in that the Firm has an incentive to recommend its proprietary
fund --- the North Capital Government Money Market (NCGXX) mutual fund --- to discretionary clients of
the Firm, especially if the Firm stands to earn more in advisory fees from proprietary products than from
other products that are recommended. The Firm mitigates this risk in two ways. First, any such financial
incentive is eliminated through an offset against advisory fees; the management fees earned by the Firm
on any proprietary product are credited dollar for dollar against advisory fees on accounts that are
allocated primarily to third party funds. Whether an investor’s portfolio is allocated to ETFs or
proprietary funds or REITs, the Firm earns the same aggregate fees. Second, the Firm’s Risk Committee
has established guidelines regarding the maximum allocation to proprietary funds. At present, the limit
for each product is 5%. The limits and offsets described above do not apply to non-discretionary
advisory clients.
Item 5 – Fees and Compensation
The specific manner in which advisory fees are charged by the Firm is established with each client in a
written agreement. Fees are negotiable at the discretion of the Advisor, based on the scope and
complexity of advisory services provided by the Firm, the duration of the relationship with the client
and/or the client’s family, the prevailing market rate where services are provided, and/or the existence
of a pre-existing fee arrangement that is no longer offered by the Firm on new client accounts. The
Advisor also may elect, in its sole discretion, to waive fees entirely in certain situations in its sole
discretion.
Hourly consulting fees are generally invoiced upon completion of services and are due upon receipt.
Investment advisory fees are generally payable quarterly in arrears, based upon the average value of the
account during the period. Fees are calculated using the Firm’s portfolio accounting and reporting
system, Morningstar Office, and submitted to the Advisor’s third-party custodian and debited from
client accounts. A copy of the quarterly advisory fee invoice is provided to each client via the Firm’s Web
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North Capital, Inc. – Form ADV Part 2A Brochure
June 27, 2025
Portal, or may be requested by email or U.S. mail. Accounts initiated or terminated during a calendar
quarter will be charged a prorated fee. Upon termination of an account, any prepaid or unearned fees
will be promptly refunded, and any earned or unpaid fees will become due and payable by the client.
The Firm’s standard advisory fee schedule is available publicly its websites in this Form ADV Part 2A at
http://advisory.northcapital.com or http://www.compassvest.com.
As of June 30, 2023, the following fee schedule is in effect:
Salt Lake Asset-based Advisory Fee
.95% per annum of the first $250 thousand
.75% per annum for $250k - $1 million
.50% per annum for $1 - $5 million
.25% per annum for assets over $5 million
Sea Island Asset-based Advisory Fee
1.25% per annum for all assets
Non-Discretionary Reporting Fee
.15% per annum
Hourly Consulting Fees
$750 / hour – Senior Advisor
$250 / hour – Junior Advisor
Lower fees for comparable services may be available from other advisors.
Advisory fees are exclusive of brokerage commissions, transaction fees, custodial fees, and other related
costs and expenses. Clients will incur charges imposed by custodians, brokers, and other third parties
such as fees charged by asset managers, custodial fees, deferred sales charges, odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts
and securities transactions. Mutual funds and ETFs may also charge internal management fees, which
are disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of and in addition
to advisory fees payable to the Firm.
Neither the Advisor, other supervised personnel of the Advisor (including contract employees), nor any
affiliates of the advisor or their employees, receive any portion of these commissions, fees, and costs
under any circumstances. This firewall is designed to reinforce the separation between the Advisor and
its affiliated broker-dealer.
The principal of the Firm and certain supervised persons are also registered representatives and/or
associated persons of North Capital Private Securities Corporation, a registered broker dealer that is an
affiliate of the Advisor under common control (See Item 10), and Mobility Securities, LLC, a registered
broker dealer under common control with the Advisor (See Item 10).
Registered representatives may receive compensation for the sale of securities and other investment
products to individuals or entities who are not clients of the Advisor.
The Firm and North Capital Private Securities Corporation have adopted a policy whereby North Capital
Private Securities is prohibited from soliciting, representing, transacting with, or providing services to
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June 27, 2025
any individual or entity who is a discretionary advisory client of the Advisor, or whose assets are under
regular supervision of the Advisor, except for fee-only, non-discretionary advisory clients. Furthermore,
neither the Advisor, its supervised personnel, its affiliates, nor personnel of the affiliates are permitted
to receive any direct or indirect commission, trailers, or compensation of any type (other than advisory
disclosed to and paid by the client according to the Firm’s fee schedule) from or on business related to
discretionary advisory or supervisory clients of the Advisor. This policy is described more fully in the
North Capital Code of Ethics.
Item 12 further describes the factors that the Firm considers in selecting or recommending broker-
dealers for client transactions and determining the reasonableness of their compensation (e.g.,
commissions).
Item 6 – Performance-Based Fees and Side-By-Side Management
The Firm does not charge any performance-based fees (fees based on a share of capital gains or capital
appreciation of the client’s assets).
Item 7 – Types of Clients
The Firm provides financial planning and investment advisory services to individuals, high net worth
individuals, family offices, small businesses, corporate pension and profit-sharing plans, trust companies
and non-profit institutions.
The Firm does not require any minimum account balance to begin a relationship. The independent
custodian may impose minimums for certain types of accounts, and certain investment products (such
as mutual funds) may have their own minimum balance requirements.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to assume. Moreover, the Firm
believes that risk and return are highly correlated. Clients with higher return objectives should therefore
be willing and able to tolerate higher market risk, relatively speaking.
The Firm utilizes mostly mutual funds, ETFs, separately managed accounts (SMAs) and ETNs to construct
diversified, model asset class portfolios that form the building blocks for discretionary investment
recommendations. Quantitative analysis is used to measure the systematic risk of each model.
Qualitative analysis, stress testing, and scenario analysis are used to parameterize and report other risk
exposures. The Firm blends model portfolios with different allocation weights to attempt to achieve
clients’ risk and return objectives. The Firm employs proprietary models and third party software to
facilitate investment screening, portfolio construction, risk analysis, and risk monitoring.
Item 9 – Disciplinary Information
The Securities and Exchange Commission requires registered investment advisors to disclose all material
facts regarding any legal, regulatory or other disciplinary events that would be material to your
evaluation of the Firm or the integrity of the Firm’s management and personnel. North Capital has no
Firm disclosures applicable to this provision, but certain investment adviser representatives have
reportable financial disclosures. You can look up more information about us and our investment adviser
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North Capital, Inc. – Form ADV Part 2A Brochure
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representatives at https://www.investor.gov/CRS.
Item 10 – Other Financial Industry Activities and Affiliations
Commodity Trading Advisor
The Firm is registered with the Commodities Futures Trading Commission as a Commodities Trading
Advisor, and is subject to the oversight of the National Futures Association. Futures and options may be
used in asset allocation or within certain strategies for the accounts of qualified clients for whom such
products are appropriate. The Firm determines, in its sole discretion, whether such products are
appropriate for clients. In such instances, risk disclosure documents appropriate to the use of products
or strategy employed will be provided to such qualified clients.
It is possible that certain instruments and strategies, including but not limited to futures, options,
actively-managed portfolios, and private funds, might be excluded from the universe of investments
that the Firm deems to be appropriate for a client. In the case of the Evisor.com, recommendations will
also take into account the transaction costs that are specific to the relevant custodian for each account.
Broker Dealers Under Common Control
North Capital Private Securities Corporation (NCPS), a registered broker-dealer, is an affiliate of the Firm
under common control. The owner of NCPS is North Capital Investment Technology, Inc. (NCIT), which is
the owner of the Firm.
NCPS is an agency broker for the placement of private funds and other private debt and equity
securities. The focus of this activity is providing agency brokerage services to investment platforms and
serial issuers of pooled products. NCPS generally deals individual accredited investors and institutional
investors who are accredited investors and qualified purchasers, or with other broker-dealers or
advisors who work with such clients. NCPS also distributes, on a wholesale basis, registered mutual
funds, engages in institutional private placements of securities, and operates a registered Alternative
Trading System for secondary trading of exempt securities.
NCPS is prohibited, as a matter of company policy, from soliciting or transacting with discretionary or
supervisory clients of North Capital, Inc. In addition, NCPS does not give advice or make
recommendations to its customers. As a result, the potential for real or apparent conflicts of interest is
limited. However, advisory clients will not be offered certain investment opportunities due to the Firm’s
conflict mitigation procedures.
It is the policy of the Firm and NCPS to disclose any such conflict to their clients by describing the conflict
in plain language, taking reasonable steps to mitigate or resolve the conflict fairly, equitably, and with
full transparency. The following is a list of some of the conflicts that may arise:
The Firm, like all investment advisors, is subject to certain inherent conflicts of interest in selecting
executing brokers and custodians to implement advisory strategies that it recommends to clients. These
conflicts, and the policies and procedures developed to mitigate them, are described herein.
Because the principal of NCPS is also a principal of the Firm, the degree of attention and service received
by clients of both companies is highly dependent upon how Mr. Dowd allocates his time between clients
of the companies and among his other business activities. There is a potential conflict of interest
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inasmuch as Mr. Dowd has a financial incentive to allocate his marginal time to clients and activities that
are most profitable. As Mr. Dowd has further demands upon his time, the frequency and magnitude of
such conflicts are likely to increase.
Another potential conflict exists inasmuch as Mr. Dowd has a financial incentive to direct opportunities
to the Firm or NCPS based on which affiliate stands to profit most from a relationship with a prospective
customer. In particular, an agency brokerage commission from the sale of securities by NCPS is likely to
be more lucrative, on a short-term basis, than advisory fees charged by the Firm, which might create a
financial incentive for Mr. Dowd to direct prospective customers to the broker-dealer. As a matter of
policy, the Firm and NCPS intend to mitigate this conflict by disclosing the existence of the conflict in
writing to anyone who might be a prospective customer of both firms.
Mr. Dowd, as the principal executive officer of NCPS and the Firm, is closely identified with the
companies. Individuals may not be able to distinguish between his advisory role as the principal of the
Firm, a fee-only registered investment advisor, and his executive role with NCPS, which is a registered
broker dealer that is subject to different regulations. A conflict will exist insofar as it is in his interest for
customers to believe that he is serving in an advisory capacity, subject to a fiduciary standard, even
though NCPS is an agency brokerage firm that does not give advice and is therefore not subject to the
same standard. As a matter of policy, the existence of the conflict will be disclosed in writing to
prospective customers, and compensation arrangements will also be detailed prior to any transaction.
In addition, as a CFA charter holder, Mr. Dowd is required to adhere to the CFA Institute Code of Ethics
and Standards of Professional Conduct when conducting any financial services business. The Code,
which has been incorporated by reference into the policies of the Firm and NCPS, requires practitioners
to adhere to appropriate fiduciary standards and to put customer interests first.
Additional conflicts of interests that become known to the Firm will be disclosed as appropriate, to its
clients and prospective clients, through this Brochure and through supplemental disclosures. If you have
any questions about any apparent conflict of interest, please contact the Chief Compliance Officer.
Recommendation of Other Advisors
The Advisor may recommend or select other investment advisors for its clients to meet specific
investment objectives of the clients. Neither the Advisor, its supervised personnel, its affiliates, nor their
supervised personnel receive any direct or indirect compensation from those recommended or selected
advisors.
Technology Licensing and Consulting to Financial Services Firms
The Firm provides financial technology software services and other investment, financial and business
consulting services to broker-dealers, registered investment advisors, and other financial companies on
an hourly and fixed-fee basis, or pursuant to periodic licensing agreements that include transaction fees.
These activities also may be conducted through NCIT.
Item 11 – Code of Ethics
The Firm may purchase or sell securities for clients that also are being purchased or sold for affiliates,
employees, or principals who also are clients. The Firm has safeguards in place to ensure that all clients
receive fair and equitable treatment, in accordance with all applicable laws and regulations. The Firm
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maintains a Code of Ethics for all employees describing its high standards of business conduct and
fiduciary duty to clients. The Code of Ethics incorporates by reference the CFA Institute Code of Ethics
and Standards of Professional Conduct.
The Code of Ethics includes provisions related to the maintenance of confidentiality of client
information, a prohibition on the misuse of non-public information, a prohibition of rumor mongering,
restrictions on the acceptance of inappropriate gifts, reporting of certain gifts and business
entertainment items, and procedures for personal securities trading. The Code of Ethics requires annual
acknowledgment and acceptance by all employees, including an agreement to abide by the CFA Institute
Code of Ethics and Standards of Professional Conduct.
The Code of Ethics is available to clients and prospective clients upon request or it may be viewed on the
Firm’s websites.
In addition, the Firm has adopted the CFA Institute’s Asset Manager Code of Professional Conduct,
which is generally regarded as providing “best practice” standards for asset management firms. The
Asset Manager Code of Professional Conduct is also available on the Firm’s websites or at the CFA
Institute website.
The Firm anticipates that, in appropriate circumstances, consistent with clients’ investment objectives, it
will cause accounts over which it has management authority to effect, and will recommend to
investment advisory clients or prospective clients, the purchase or sale of securities in which the Firm,
its affiliates and/or clients, directly or indirectly, have a position of interest. The Firm’s employees and
persons associated with the Advisor are required to follow the Firm’s Ethics Policy.
Subject to satisfying this policy and applicable laws, employees and persons associated with the Firm
and its affiliates may trade for their own accounts in securities which are recommended to and/or
purchased for the Advisor’s clients. The Ethics Policy is designed to ensure that the personal securities
transactions, activities and interests of the employees of the Firm will not interfere with (1) making
decisions in the best interest of advisory clients and (2) implementing such decisions while, at the same
time, allowing employees to invest for their own accounts. Under the Ethics Policy certain classes of
securities have been designated as exempt transactions, based upon a determination that these would
not materially interfere with the best interest of the Firm’s clients. The Ethics Policy requires
preclearance of some transactions, however, and restricts trading in close proximity to client trading
activity. The scope of employee trades requiring preclearance is subject to periodic review and
adjustment.
Nonetheless, because the Ethics Policy in some circumstances would permit employees to invest in the
same securities as clients, there is a possibility that employees might benefit from market activity by a
client in a security held by an employee. Employee trading is continually monitored by the Firm under
the Ethics Policy to reasonably prevent conflicts of interest between the Firm and its clients. Certain
affiliated accounts may trade in the same securities with client accounts on an aggregated basis when
consistent with the Firm ‘s obligation of best execution. In such circumstances, the affiliated and client
accounts will share commission costs pro rata and receive securities at a total average price. The Firm
will retain records of the trade order (specifying each participating account) and its allocation, which will
be completed prior to the entry of the aggregated order. Completed orders will be allocated as specified
in the initial trade order. Partially filled orders will be allocated on a pro rata basis. Any exceptions will
be explained on the trade order.
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It is the Firm’s policy that the Firm will not effect any principal or agency cross securities transactions for
client accounts. North Capital will not cross trades between client accounts. Principal transactions are
generally defined as transactions where an advisor, acting as principal for its own account or the
account of an affiliated broker-dealer, buys from or sells any security to any advisory client. A principal
transaction may also be deemed to have occurred if a security is crossed between an affiliated hedge
fund and another client account. An agency cross transaction is defined as a transaction where a person
acts as an investment advisor in relation to a transaction in which the investment advisor, or any person
controlled by or under common control with the investment advisor, acts as broker for both the
advisory client and for another person on the other side of the transaction.
Item 12 – Brokerage Practices
In selecting brokers and placing trades for discretionary accounts, the Firm attempts to secure the best
price and execution possible, commensurate with receiving custody services, research and other
services helpful to managing assets for clients. The process of selecting executing and clearing brokers is
described in the Best Execution policy available to clients and prospective clients upon request.
Notwithstanding the general guidelines above, the Firm believes that the brokerage rates charged by its
executing brokers are among the best that can be achieved for the types of accounts managed, and that
research and other services are not relevant to the broker selection process. In other words, the Firm
would select the same brokerage firms whether or not research or additional services were offered in
conjunction with brokerage and custody services. To the extent that research and other services offer
any value, it is general in nature and utilized in the management of all accounts and strategies.
Clients may direct the use of a particular broker-dealer, which will result in the Firm not exercising
discretion in selecting the broker dealer, and may result in higher transaction costs, ticket charges,
custody fees, and/or additional service charges than would otherwise be incurred. The Firm may choose
to designate such accounts as “non-discretionary” as it may be prohibitively costly for the Advisor to
manage such accounts with broker-dealers if there is no institutional relationship.
In the case of limited discretion and non-discretionary advisory relationships, the Firm exercises no control
and assumes no responsibility for any transactional or trading relationships if the client has mandated the
use of a particular broker-dealer. If the Firm believes that the terms of trade are not commercially
reasonable, it will promptly inform the client or resign its advisory relationship.
The Firm does not participate in any soft dollar programs or arrangements of any kind. The Firm does
not receive client referrals from the brokers it utilizes, although it may receive an informational listing in
electronic directories of advisors maintained by such brokers on their websites. The Firm does not offer
to pay brokerage in exchange for client referrals, and it does not engage in any formal or informal
directed brokerage arrangements.
Whenever possible, the Advisor aggregates the purchase or sale of listed securities, such as ETFs, ETNs,
closed-end funds, and individual equities, as a block trade when it trades in the same security at the
same custodian, on the same date, for multiple client accounts. Aggregating purchases and sales
ensures that clients receive equitable treatment for securities traded in their accounts by the Advisor. In
certain instances the Advisor may choose to submit multiple smaller orders in the same security, to
diversify or manage liquidity risk. While the brokerage costs associated with submitting multiple orders
could be higher than the cost of submitting one order, the Advisor believes its trading practices are in
clients’ best interests. All executions in a particular security at a particular custodian are average-priced
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and allocated pro-rata across all accounts trading in the security on a given day. If a client instructs the
Advisor to execute a trade in a security that the Advisor has already traded for other accounts, then such
client will receive an equitable allocation based on all trades executed after such instructions have been
received by the Advisor.
Item 13 – Review of Accounts
The Chief Investment Officer and other investment professionals of the Firm monitor all client accounts
on a regular basis for compliance with, and adherence to, the objectives, constraints, and special
circumstances outlined in the client’s Investment Policy Statement, the Firm Investment Advisory
Agreement, and the Firm’s client notes. Accounts are continually monitored for investments in funds,
managers or securities that have been or may be removed from the Advisor’s approved list of
investments for discretionary model portfolios.
On a rolling basis, the Firm conducts internal reviews of model portfolios, approved funds and
allocations, and on an annual basis the Firm conducts a comprehensive portfolio review for each
advisory client, subject to the terms of the Investment Advisory Agreement. In addition, accounts are
reviewed periodically for tax-efficiency (including opportunities to harvest tax losses or defer taxable
gains).
Specific client factors that would trigger an other-than-periodic account review include: changes in a
client’s employment status; changes in a client’s marital status; significant changes in a client’s
household net worth or liquidity; changes in a client’s health; changes in a client’s state or country of
residence, changes in a client’s spending requirements.
Specific market factors that would trigger an other-than-periodic review include: significant market price
changes (moves greater than two standard deviations from the mean); unexpected events that have the
potential to disrupt markets, such as Acts of God, terrorism, or other potentially destabilizing events,
and major fiscal or monetary policy changes.
Clients receive portfolio reports from the Firm on a monthly or quarterly basis and may request
additional reporting from time to time at their option. These reports include information such as a list of
positions, lists of transactions, performance and portfolio risk information. The cadence of reporting
depends upon the preference of each client. Custodians provide account reports to clients on a monthly
basis and the Firm has online access to those reports. Clients are able to access position information
through the Custodians’ secure websites and mobile applications.
The Firm may offer access to reporting information on “held away” accounts through third party
information systems. Access is generally only available for accounts that are managed or supervised by
the Advisor. The Firm is continually monitoring new technology and services to improve its scope of
services and reporting to clients. As such, the Advisor will, from time to time, test or add new features
that it believes will be beneficial to clients.
Item 14 – Client Referrals and Other Compensation
The Firm has entered into an agreement with AdvisorEngine, Inc., under which the Firm has licensed to
AdvisorEngine certain software it has developed and maintains for its advisory clients, and
AdvisorEngine has licensed to the Firm certain of its software that it has developed. Pursuant to this
agreement, AdvisorEngine also may (but is not obligated to) refer prospective wholesale relationships to
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the Firm.
The Firm engages in key word search, fixed fee, pay-per-click, pay-per-impression, and pay-for-referral
advertising campaigns on the Internet. Such campaigns involve payments for “clicks” or ad displays
based on certain search-terms related to financial planning or investment management. Most internet-
based advertising requires the advertiser to pay for the impressions or referrals whether or not they
ultimately bring revenue to the Advisor (referred to as “conversions”).
The Firm has entered into one agreement with a third-party investment adviser under which it will
receive compensation for referring clients to it.
Item 15 – Custody
The Firm generally does not take custody of client assets or securities. All client accounts are maintained
with a qualified custodian selected by the Firm and approved by the client. Notwithstanding the
foregoing statement, the Securities and Exchange Commission (“SEC”), the Utah Division of Securities,
and other state securities regulators consider the direct withdrawal of advisory fees to be “custody,” so
it considers the Firm to have custody due to the direct withdrawal of its advisory fees from client
accounts. Moreover, recent interpretive guidance from the SEC related to advisors’ Limited Power of
Attorney (“LPOA”) agreements with their clients and their qualified custodians, specifically addressing
the authority of advisors to transfer funds from a client’s account to another account controlled by such
client, but having a different registration (e.g., John Doe Taxable to John Doe IRA, or John Doe and Jane
Doe JTWROS to Jane Doe), indicates that maintaining such LPOAs also results in the Firm having custody
of client funds. As a matter of client service, after a comprehensive review of all such LPOAs in force at
the end of calendar year 2017, the Firm made a determination to maintain a number of such LPOAs and
to put in place the required controls so as to not trigger the surprise audit requirement and certain
other related requirements of the Custody Rule that would otherwise apply. The Firm will continue to
review interpretive guidance from the SEC, along with its customer LPOAs, to ensure that it may
continue to avail itself of the safe harbor outlined by the Commission.
Clients receive monthly or quarterly statements from the broker dealer, bank or other qualified
custodian that holds and maintains investment assets. In addition, the Firm’s custodians offer clients
online access to their account information. The Firm urges clients to carefully review statements and
compare official custodial records to the account statements that the Firm provides to clients.
The Firm’s portfolio reports may vary from custodial statements based on accounting procedures,
reporting dates, or valuation methodologies for certain securities. In addition, the Firm’s portfolio
reports are based upon information received in electronic format from each broker dealer, bank, or
other qualified custodian that holds and maintains investment assets.
The Firm has entered into a services agreement with Morningstar Inc. to provide data reconciliation and
reporting services. Under the terms of the services agreement, Morningstar provides a daily
reconciliation of all transactions and positions in all client accounts maintained with the Firm’s
custodians.
Through the Firm’s relationship with Morningstar and the Firm’s internal procedures, the Firm make
reasonable efforts to confirm the accuracy and completeness of the information received and provided
to clients. However, it is possible that errors or omissions could occur. In addition, the Firm may provide
periodic reports on “held away” accounts that are not under the Firm’s discretionary management. The
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North Capital, Inc. – Form ADV Part 2A Brochure
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frequency of errors with regard to “held away” assets is likely to be higher than for discretionary
accounts, because the information is not subject to the Firm’s normal reconciliation procedures. We
assume no responsibility for the accuracy of data or reports related to such non- discretionary accounts.
If clients have any questions about their accounts or about a report that they have received from either
the qualified custodian or the Firm, they are encouraged to contact the custodian at the contact
information provided on their statement, or to contact their advisor at (888) 625 7768 or at (415) 315
9916.
Item 16 – Investment Discretion
For discretionary investment advisory relationships, the Firm has full investment discretion, without
limitation, as to the type, quantity and timing of any purchase or sale of a security, future or other
product covered by the Discretionary Investment Advisory Agreement, subject to the guidelines and
restrictions (if any) detailed in the Financial Review document, the Investment Policy Statement and
related documentation. The Firm reserves the right to obtain specific written authorization prior to
consummating any transaction (purchase or sale) which may require special consideration because of
risk, liquidity, or other factors.
In the case of limited discretionary relationships, the client typically places restrictions on the Firm’s
ability to execute the investment strategy but may give limited discretion to the firm in certain areas.
In the case of financial planning and other non-discretionary advisory relationships, whether or not
there is ongoing advice and supervision related to a client’s portfolio, the Firm assumes no responsibility
for the implementation of advice and generally does not provide detailed or specific investment
recommendations.
When selecting securities and determining allocations, the Firm observes the investment policies,
limitations, and restrictions of the clients for which it advises. Such investment guidelines and
restrictions are generally delineated in writing in the form of an Investment Policy Statement and
supporting documentation, but in-person and telephonic communications with clients also are
considered when implementing particular investments.
Item 17 – Voting Client Securities
Clients may obtain a copy of the Firm’s complete proxy voting policies and procedures upon request.
Note that given the investment approach of the Firm in managing discretionary accounts for clients,
the Firm almost always determines that the value of voting proxy securities is vastly outweighed by
the time and cost involved in doing so, and therefore does not usually cast proxy votes. Clients may, at
any time, request to retain the responsibility for receiving and voting proxies for any and all securities
maintained in their portfolios.
For financial planning and non-discretionary advisory accounts, the Firm does not have any authority to,
and does not, vote proxies on behalf of advisory clients. The roles and responsibilities related to proxy
voting are detailed in the Firm’s agreement with each client.
Item 18 – Financial Information
Registered investment advisors are required in this Item to provide you with certain financial
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June 27, 2025
information or disclosures about the Firm’s financial condition. The Firm has no liabilities or financial
commitment that impair its ability to meet contractual and fiduciary commitments to clients and has not
been the subject of a bankruptcy proceeding.
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