Overview
Assets Under Management: $141 million
Headquarters: COLUMBUS, OH
High-Net-Worth Clients: 67
Average Client Assets: $2 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Clients
Number of High-Net-Worth Clients: 67
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 90.16
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 516
Discretionary Accounts: 516
Regulatory Filings
CRD Number: 297300
Last Filing Date: 2025-01-23 00:00:00
Website: https://northavenuefa.com
Form ADV Documents
Additional Brochure: NORTHAVENUE ADV PART 2A & 2B AMENDMENT V.06.13.25 (2025-06-13)
View Document Text
NorthAvenue LLC
A Registered Investment Adviser
www.northavenuefa.com
info@northavenuefa.com
June 13, 2025
This brochure provides information about the qualifications and business practices of NorthAvenue LLC
(hereinafter “NorthAvenue” or the “Firm”). If you have any questions about the contents of this
brochure, please contact NorthAvenue at (614) 210-3948 or via email at info@northavenuefa.com. The
information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority.
Additional information about the Firm is available on the SEC’s website at www.adviserinfo.sec.gov. The
Firm is a registered investment adviser. Registration does not imply any level of skill or training.
Item 2. Material Changes
The Material Changes section of this brochure will be updated annually when material changes occur.
Material Changes Since the Last Update
Since its last annual amendment of March 18, 2025, the firm updated its brochure related to the
services it offers and an ownership interest that a principal has in another financial institution. More
information about these changes is available in Items 4,5, and 10.
Full Brochure Available
We may provide ongoing disclosure information about material changes as necessary and will further
provide you with a new Brochure as necessary based on changes or new information, at any time,
without charge. Currently, our Brochure may be requested by contacting us at (614) 210-3948 or via
email at info@northavenuefa.com.
Item 3. Table of Contents
Item 2. Material Changes ............................................................................................ 2
Item 3. Table of Contents ........................................................................................... 3
Item 4. Advisory Business ........................................................................................... 4
Item 5. Fees and Compensation .................................................................................... 6
Item 6. Performance-Based Fees and Side-by-Side Management ............................................ 7
Item 7. Types of Clients ............................................................................................. 7
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ....................................... 7
Item 9. Disciplinary Information .................................................................................. 10
Item 10. Other Financial Industry Activities and Affiliations ................................................ 10
Item 11. Code of Ethics ............................................................................................. 10
Item 12. Brokerage Practices ...................................................................................... 11
Item 13. Review of Accounts ...................................................................................... 13
Item 14. Client Referrals and Other Compensation ........................................................... 14
Item 15. Custody ..................................................................................................... 14
Item 16. Investment Discretion ................................................................................... 14
Item 17. Voting Client Securities ................................................................................. 14
Item 18. Financial Information .................................................................................... 15
Supplement to the Brochure of NorthAvenue LLC ............................................................... 16
Item 4. Advisory Business
NorthAvenue LLC (“NorthAvenue” or “Firm”) is a fee-only firm founded by Kristen Moosmiller in April of
2018. Ms. Moosmiller is the firm’s managing member and Stephanie Bailey acquired an ownership
interest in the Firm in January 2025. NorthAvenue offers financial planning and investment
management services.
Clients can engage the Firm to provide both financial planning and investment management services as
part of an on-going, fixed fee engagement (“Inclusive Engagement”). Prior to NorthAvenue rendering
services, clients will enter into a written agreement with NorthAvenue that sets forth the relevant
terms and conditions of the advisory relationship.
When NorthAvenue provides investment advice to Clients regarding a retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way NorthAvenue makes money creates some conflicts with your
interests, so we operate under a special rule that requires NorthAvenue to act in your best interest and
not put our interests ahead of yours.
Financial Planning Services
NorthAvenue offers clients a broad range of financial planning services through its Inclusive
Engagements and Financial Tune-Up Engagements. These services include any or all of the following
functions:
Insurance Planning
o Cash Flow Forecasting
o Trust and Estate Planning
o Financial Reporting
o Education Planning
o Student Loan Analysis
o Goal Setting
o Family and Generational Planning
o
o Retirement Planning
o Tax Planning and Preparation
Clients retain absolute discretion over all decisions regarding implementation and are under no
obligation to act upon any of the recommendations made by NorthAvenue. Clients are advised that it
remains their responsibility to promptly notify the Firm of any change in their financial situation or
investment objectives for the purpose of reviewing, evaluating, or revising the NorthAvenue
recommendations and/or services.
Investment Management Services
In addition to Financial Planning services described above, the NorthAvenue Inclusive Engagements
include recommendations to clients for the allocation of assets among various no-load mutual funds
(i.e., funds that have no upfront or backend sales fees) and exchange-traded funds (“ETFs”), U.S.
Government bonds, U.S. Government Agency bonds, and certificates of deposit in accordance with
their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios. In addition, clients can engage NorthAvenue to manage and/or advise on
certain investment products that are not maintained at their primary custodian, such as variable life
insurance and annuity contracts and assets held in employer sponsored retirement plans and qualified
tuition plans (i.e., 529 plans). In these situations, NorthAvenue directs or recommends the allocation of
client assets among the various investment options available with the product. These assets are
generally maintained at the underwriting insurance company, or the custodian designated by the
product’s provider.
NorthAvenue tailors its investment management services to meet the needs of its individual clients and
their objectives and seeks to ensure that its recommendations are consistent with those needs and
objectives. NorthAvenue meets with clients on an initial and periodic basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the Firm’s advice
with respect to clients’ portfolios. Clients are advised promptly to notify NorthAvenue if there are
changes in their financial situation in between scheduled meetings. Clients can impose reasonable
restrictions or mandates on the Firm’s recommendations if NorthAvenue determines, in its sole
discretion, the conditions would not materially impact the performance of an investment strategy or
prove overly burdensome to the Firm’s consulting efforts.
Use of Independent Managers
For investment management services, we may use an unaffiliated independent investment manager to
manage all or a portion of a clients’ investment account(s). NorthAvenue has an arrangement with
Asset Dedication, LLC (“Asset Dedication”), an independent registered investment adviser not affiliated
with NorthAvenue for investment management services to clients’ accounts. Through this arrangement
NorthAvenue recommends and uses Asset Dedication’s investment strategies and services for its clients’
accounts, when appropriate, based on each client’s individual needs.
NorthAvenue will perform initial and ongoing oversight and due diligence over the selected
independent manager[s] to ensure the managers’ strategies and target allocations remain aligned with
its clients’ investment objectives and overall best interests. NorthAvenue is responsible for determining
a suitable investment strategy and portfolio for the client’s investment needs and goals with Asset
Dedication. NorthAvenue is available to answer questions that the clients may have regarding their
account. Asset Dedication will have discretionary authority to determine the securities to be purchased
and sold for the client’s accounts managed by Asset Dedication according to the investment strategy
selected by NorthAvenue. Asset Dedication also provides operational support to NorthAvenue for the
delivery of and reporting of portfolio management services.
Clients grant NorthAvenue and Asset Dedication discretionary authority (i.e. through the Advisory
Agreement or other grant of limited power of attorney) to implement transactions with their
custodians on their behalf. Granting NorthAvenue and Asset Dedication discretionary authority allows
them to direct, in their sole discretion, and without first contacting you, the investment and
reinvestment of the assets in your account in stocks, bonds, mutual funds, exchange traded funds and
other securities as well as in cash or cash equivalents.
In the sole discretion of NorthAvenue, its investment management services may also be provided on a
non-discretionary basis. Meaning NorthAvenue will only conduct trades in a client’s account after
having received their consent.
Clients who utilize the custody, brokerage and clearing services of other Financial Institutions (as
defined below) are responsible for implementing transactions recommended by the Firm for their own
accounts.
NorthAvenue does not participate in wrap fee programs.
Assets Under Management
As of December 31, 2024, NorthAvenue managed $165,469,258 in assets on a discretionary basis.
Item 5. Fees and Compensation
Inclusive Engagements
NorthAvenue charges a fixed fee for its Inclusive Engagements. The Firm generally charges an annual
fixed fee between $3,600 to $70,000 (“Renewal Fee”). The fee is based upon the scope and complexity
of the services. The fees are charged on a quarterly basis in advance. The fee for the initial quarter of
service pursuant to an Inclusive Engagement is payable upon execution of the Advisory Agreement. In
the event that the agreement’s first renewal term begins on a date other than the start date of a
calendar quarter, NorthAvenue will prorate the first quarter of the client’s renewal term fee to align
the client’s billing with a quarterly calendar billing cycle. In the event the Agreement is terminated,
any unearned fee is refunded to the client based on the effective date of termination.
Direct Fee Debit
Inclusive Engagement clients may provide NorthAvenue with the authority to directly debit their
accounts for payment of the investment management fees. The Financial Institutions that act as
qualified custodians for client accounts, from which the Firm retains the authority to directly deduct
fees, have agreed to send statements to clients not less than quarterly detailing all account
transactions, including any amounts paid to NorthAvenue. Alternatively, Inclusive Engagement clients
may elect to have NorthAvenue send a separate invoice for direct payment.
Independent Manager Fee
Clients do not pay fees to Asset Dedication. The NorthAvenue fee encompasses Asset Dedication’s fee
for the services provided to clients’ accounts. Clients do not pay brokerage commissions or any other
fees to Asset Dedication. The NorthAvenue arrangement with Asset Dedication is that when the amount
of assets that NorthAvenue places with Asset Dedication reaches a certain level, fees charged to
NorthAvenue on every dollar placed with Asset Dedication above that level are reduced. This fee
arrangement gives NorthAvenue an incentive to recommend or require that its clients place their
accounts with Asset Dedication. NorthAvenue will only use Asset Dedication’s services when in the best
interest of the client. You can see additional information regarding our arrangement with Asset
Dedication in Item 10 of this brochure.
Additions and Withdrawals
Inclusive Engagement clients can make additions to and withdrawals from their account at any time,
subject to the NorthAvenue right to terminate services. Clients can withdraw account assets from
accounts for which NorthAvenue provides advice, subject to the usual and customary securities
settlement procedures. However, the Firm designs its portfolios as long-term investments, and the
withdrawal of assets may impair the achievement of a client’s investment objectives. NorthAvenue
may consult with its clients about the options and implications of transferring securities. Clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, short-
term redemption fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges)
and/or tax ramifications.
Additional Fees
In addition to the advisory fees paid to NorthAvenue, Inclusive Engagement clients also incur certain
charges imposed by other third parties, such as broker-dealers, custodians, trust companies, banks,
and other financial institutions (collectively “Financial Institutions”). These additional charges to third
parties include securities brokerage commissions, transaction fees, custodial fees, charges imposed
directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and
securities transactions. The Firm’s brokerage practices are described at length in Item 12, below.
Fee Discretion
NorthAvenue may, in its sole discretion, charge a lesser fee than those fees described above based
upon certain criteria, such as anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing/legacy
client relationship, account retention and pro bono activities.
Prepayment of Fees
The Firm does not take receipt of $1200 or more in prepaid fees in excess of six months in advance of
services rendered.
Item 6. Performance-Based Fees and Side-by-Side Management
NorthAvenue does not provide any services for a performance-based fee (i.e., a fee based on a share of
capital gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
NorthAvenue offers services to individuals and trusts.
Minimum Account Requirements
NorthAvenue does not impose a stated minimum fee or minimum portfolio value for starting and
maintaining Inclusive Engagements.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
NorthAvenue utilizes a combination of fundamental, and behavioral finance methods of analysis while
employing an asset allocation strategy based on a derivative of Modern Portfolio Theory (“MPT”).
Fundamental analysis involves an evaluation of the fundamental financial condition and competitive
position of a particular fund or issuer. For NorthAvenue, this process typically involves an analysis of an
issuer’s management team, investment strategies, style drift, past performance, reputation, and
financial strength in relation to the asset class concentrations and risk exposures of the Firm’s model
asset allocations. A substantial risk in relying upon fundamental analysis is that while the overall health
and position of a company may be good, evolving market conditions may negatively impact the
security.
Behavioral finance analysis involves an examination of conventional economics as well as behavioral
and cognitive psychological factors. Behavioral finance methodology seeks to combine a qualitative and
quantitative approach to provide explanations for why individuals may, at times, make irrational
financial decisions. Where conventional financial theories have failed to explain certain patterns, the
behavioral finance methodology investigates the underlying reasons and biases that cause some people
to behave against their best interests. The risks relating to behavior finance analysis are that it relies
on spotting trends in human behavior that may not predict future trends.
Modern Portfolio Theory (“MPT”) is a mathematical based investment discipline that seeks to quantify
expected portfolio returns in relation to corresponding portfolio risk. The basic premise of MPT is that
the risk of a particular holding is to be assessed by comparing its price variations against those of the
market portfolio. However, MPT disregards certain investment considerations and is based on a series
of assumptions that may not necessarily reflect actual market conditions. As such, the factors for
which MPT does not account (e.g., tax implications, regulatory constraints, and brokerage costs) may
negate the upside or add to the actual risk of a particular allocation. Nevertheless, the NorthAvenue
investment process is structured in such a way to integrate those assumptions and real-life
considerations for which MPT analytics do not account.
Investment Strategies
NorthAvenue approaches investment portfolio analysis and implementation based on endogenous
factors such as the client’s tax situation, overall risk tolerance, current financial situation, and
personal goals. These objectives are identified through a series of meetings between NorthAvenue and
clients within the first year of service, followed by additional reviews in subsequent years of service
(no less than annually). After identifying these items, NorthAvenue structures a recommended portfolio
around the client’s individual needs while minimizing negative effects of exogenous factors, such as
interest rates and market performance.
NorthAvenue believes that investment markets are efficient over the long term. As set forth in Item 4
above, NorthAvenue recommends no-load mutual funds (i.e. funds that have no upfront or backend
sales fees), exchange-traded index funds, U.S. Government bonds, and U.S. Government Agency bonds,
and certificates of deposit in accordance with their stated investment objectives. With respect to
mutual funds, NorthAvenue recommends funds that it expects to capture the return behavior of entire
asset classes and that are designed to capture specific dimensions of risk identified by financial
science. NorthAvenue generally recommends the rebalancing of client portfolios based on the client’s
agreed-upon asset allocation at least annually.
Additionally, NorthAvenue recommends to clients, where appropriate, the services of Flourish Financial
LLC (“Flourish”). Flourish offers Flourish Cash brokerage accounts that provide a sweep program in
which any cash deposited in the account is swept to interest bearing deposit account(s) at one or more
third-party FDIC-member banks (“Program Banks”). There is no minimum deposit to open or maintain a
Flourish Cash account; moreover, Flourish Cash account is not an investment account, and you cannot
purchase securities in the account.
NorthAvenue uses public information obtained from financial newspapers and magazines, Steele Mutual
Fund Expert, Charles Schwab & Co. research services, Dimensional Fund research work, research
provided through Asset Dedication, and occasionally other publicly available sources to inform our
recommended investments.
Risk of Loss
The following list of risk factors does not purport to be a complete enumeration or explanation of the
risks involved with respect to the Firm’s investment management activities. Clients should consult with
their legal, tax, and other advisors before engaging the Firm to provide investment management
services on their behalf.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of the NorthAvenue recommendations and/or
investment decisions may depend to a great extent upon correctly assessing the future course of price
movements of stocks, bonds, and other asset classes. In addition, investments may be adversely
affected by financial markets and economic conditions throughout the world. There can be no
assurance that NorthAvenue will be able to predict these price movements accurately or capitalize on
any such assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial
condition of the issuers of such assets, changing supply and demand relationships, and programs and
policies of governments.
Cash Management Risks
The Firm may invest some of a client’s assets temporarily in money market funds or other similar types
of investments, during which time an advisory account may be prevented from achieving its investment
objective.
Fixed Income Securities
Fixed income securities are subject to the risk of the issuers or guarantors’ inability to meet principal
and interest payments on its obligations and to price volatility.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and
ETF shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio of securities. Such shareholders are also liable for taxes on any fund-level capital
gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they sell
securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or
a broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s
stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase
fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of each business
day, although the actual NAV fluctuates with intraday changes to the market value of the fund’s
holdings. The trading prices of a mutual fund’s shares may differ significantly from the NAV during
periods of market volatility, which may, among other factors, lead to the mutual fund’s shares trading
at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for indexed based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies may cause the shares to trade at a premium or discount to their pro
rata NAV. There is also no guarantee that an active secondary market for such shares will develop or
continue to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually
20,000 shares or more). Therefore, if a liquid secondary market ceases to exist for shares of a
particular ETF, a shareholder may have no way to dispose of such shares.
Currency Risks
An advisory account that holds investments denominated in currencies other than the currency in which
the advisory account is denominated may be adversely affected by the volatility of currency exchange
rates.
Interest Rate Risks
Interest rates may fluctuate significantly, causing price volatility with respect to securities or
instruments held by clients.
Item 9. Disciplinary Information
NorthAvenue has not been involved in any legal or disciplinary events that are material to a client’s
evaluation of its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
Neither NorthAvenue nor its representatives are registered or have an application pending to register
as a broker-dealer or registered representative of a broker-dealer. Neither NorthAvenue nor its
representatives are registered or have an application pending to register as a futures commission
merchant, commodity pool operator, a commodity trading advisor, or a representative of the
foregoing.
Kristen Moosmiller has a small interest in Fortuna Bank and may recommend its use to clients, which
represents a conflict of interest given her ownership interest. Ms. Moosmiller and NorthAvenue
mitigate this risk by only making such a recommendation when it is in a client’s best interest. Further
mitigating the conflict is the fact that the decision to use Fortuna Bank for any recommended services
is ultimately the clients.
The external portfolio manager that we use for clients’ accounts, Asset Dedication, is not affiliated,
nor jointly owned with NorthAvenue. If we use an external manager to create and maintain a client’s
investment account, we will first ensure that their firm is appropriately registered and/or notice-filed
within your state of residence. As referenced in Item 5 of this brochure, Asset Dedication is
compensated for their respective services by NorthAvenue.
Asset Dedication also provides NorthAvenue with back-office consolidated billing services. The
agreement between NorthAvenue and Asset Dedication allows NorthAvenue to receive breakpoint
discounts based upon the level of client assets NorthAvenue places with Asset Dedication. Prior to
recommending any independent third-party investment manager for any client, NorthAvenue will
always consider the client's best interest consistent with its fiduciary duty.
Item 11. Code of Ethics
NorthAvenue has adopted a code of ethics in compliance with applicable securities laws (“Code of
Ethics”) that sets forth the standards of conduct expected of its Supervised Persons. The NorthAvenue
Code of Ethics contains written policies reasonably designed to prevent certain unlawful practices such
as the use of material non-public information by the Firm or any of its Supervised Persons; and the
trading in the same securities ahead of clients by the Firm or any of its Supervised Persons.
The Code of Ethics also requires certain NorthAvenue personnel to report their personal securities
holdings and transactions and obtain pre-approval of certain investments (e.g., initial public offerings,
limited offerings); however, the Firm’s Supervised Persons are permitted to buy or sell securities that
it also recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s
policies and procedures. This Code of Ethics has been established recognizing that some securities
trade in sufficiently broad markets to permit transactions by certain personnel to be completed
without any appreciable impact on the markets of such securities; therefore, under limited
circumstances, exceptions may be made to the policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in
that security unless:
o The transaction has been completed.
o The transaction for the Supervised Person is completed as part of a batch trade with clients; or,
o A decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United
States; (ii) money market instruments, bankers’ acceptances, bank certificates of deposit, commercial
paper, repurchase agreements and other high quality short-term debt instruments, including
repurchase agreements; (iii) shares issued by money market funds; and (iv) shares issued by other
unaffiliated open-end mutual funds.
Clients and prospective clients may contact NorthAvenue to request a copy of its Code of Ethics.
Neither NorthAvenue nor any related person of Advisor recommends, buys, or sells for client accounts,
securities in which the Advisor or any related person of Advisor has a material financial interest.
Item 12. Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
NorthAvenue recommends that clients utilize the custody, brokerage and clearing services of Charles
Schwab & Co., Inc. (“Schwab”) for investment management accounts. NorthAvenue participates in the
institutional customer program offered by Charles Schwab & Co. Inc., an unaffiliated registered broker-
dealer and member of SIPC and which offers independent investment advisers services which include
custody of securities, trade execution, clearance, and settlement of transactions. NorthAvenue
receives some benefits from Schwab through its participation in the program. The final decision to
custody assets with Schwab is at the discretion of the client, including those accounts under ERISA or
IRA rules and regulations, in which case the client is acting as either the plan sponsor or IRA
accountholder. NorthAvenue is independently owned and operated and not affiliated with Schwab.
Schwab provides NorthAvenue with access to its institutional trading and custody services, which are
typically not available to retail investors. Schwab enables the Firm to obtain many mutual funds
without transaction charges and other securities at nominal transaction charges.
The commissions paid by the clients of NorthAvenue to Schwab comply with the Firm’s duty to obtain
“best execution.” Factors which NorthAvenue considers in recommending Schwab or any other broker-
dealer to clients include their respective financial strength, reputation, execution, pricing, research,
and service.
Clients may pay commissions that are higher than another qualified Financial Institution might charge
to effect the same transaction where NorthAvenue determines that the commissions are reasonable in
relation to the value of the brokerage and research services received. In seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a Financial Institution’s services,
including among others, the value of research provided, execution capability, commission rates and
responsiveness. NorthAvenue seeks competitive rates but may not necessarily obtain the lowest
possible commission rates for client transactions.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers
in return for investment research products and/or services which assist NorthAvenue in its investment
decision-making process. Such research will be used to service all the Firm’s clients, but brokerage
commissions paid by one client may be used to pay for research that is not used in managing that
client’s portfolio. The receipt of investment research products and/or services as well as the allocation
of the benefit of such investment research products and/or services poses a conflict of interest
because NorthAvenue does not have to produce or pay for the products or services.
NorthAvenue periodically and systematically reviews its policies and procedures regarding its
recommendation of Financial Institutions considering its duty to obtain best execution.
Software and Support Provided by Financial Institutions
NorthAvenue receives without cost from Schwab administrative support, computer software, related
systems support, as well as other third-party support as further described below (together "Support")
which allow NorthAvenue to better monitor client accounts maintained at Schwab and otherwise
conduct its business. NorthAvenue receives the Support without cost because the Firm renders
investment management services to clients that maintain assets at Schwab. Support is not provided in
connection with securities transactions of clients (i.e., not “soft dollars”). The Support benefits
NorthAvenue, but not its clients directly. Clients should be aware that NorthAvenue has a receipt of
economic benefits such as the Support from a broker-dealer creates a conflict of interest since these
benefits may influence the Firm’s choice of broker-dealer over another that does not furnish similar
software, systems support or services. In fulfilling its duties to its clients, NorthAvenue endeavors at all
times to put the interests of its clients first and has determined that the recommendation of Schwab is
in the best interest of clients and satisfies the Firm's duty to seek best execution.
There is no direct link between the NorthAvenue participation in Schwab’s institutional customer
program and the investment advice it gives to its clients, although NorthAvenue receives economic
benefits through its participation in the program that are typically not available to Schwab retail
investors. Additionally, NorthAvenue may receive the following benefits from Schwab through its
registered investment adviser division: receipt of duplicate client confirmations and bundled duplicate
statements; access to a trading desk that exclusively services its Registered Investment Adviser
participants; access to block trading which provides the ability to aggregate securities transactions and
then allocate the appropriate shares to client accounts; and access to an electronic communication
network for client order entry and account information. The Firm also can deduct advisory fees directly
from client accounts; access to an electronic communications network for client order entry and
account information; access to mutual funds with no transaction fees and to certain institutional
money managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to the Firm by third party vendors.
Some of the products and services made available by Schwab through the program may benefit
NorthAvenue but not its client. These products or services may assist NorthAvenue in managing and
administering client accounts, including accounts not maintained at Schwab. Other services made
available by Schwab are intended to help NorthAvenue manage and further develop its business
enterprise. The benefits received by the NorthAvenue participation in the program do not depend on
the amount of brokerage transactions directed to Schwab.
Brokerage for Client Referrals
NorthAvenue does not consider, in selecting or recommending broker-dealers, whether the Firm
receives client referrals from the Financial Institutions or other third parties.
Trade Aggregation
Transactions for each client will be affected independently, unless NorthAvenue decides to purchase or
sell the same securities for several clients at approximately the same time. NorthAvenue may (but is
not obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among the Firm’s clients’ differences in prices and
commissions or other transaction costs that might not have been obtained had such orders been placed
independently. Under this procedure, transactions will be averaged as to price and allocated among
NorthAvenue clients pro rata to the purchase and sale orders placed for each client on any given day.
To the extent that the Firm determines to aggregate client orders for the purchase or sale of
securities, including securities in which NorthAvenue Supervised Persons may invest, the Firm does so
in accordance with applicable rules promulgated under the Advisers Act and no-action guidance
provided by the staff of the U.S. Securities and Exchange Commission. NorthAvenue does not receive
any additional compensation or remuneration because of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when
only a small percentage of the order is executed, shares may be allocated to the account with the
smallest order or the smallest position or to an account that is out of line with respect to security or
sector weightings relative to other portfolios, with similar mandates; (ii) allocations may be given to
one account when one account has limitations in its investment guidelines which prohibit it from
purchasing other securities which are expected to produce similar investment results and can be
purchased by other accounts; (iii) if an account reaches an investment guideline limit and cannot
participate in an allocation, shares may be reallocated to other accounts (this may be due to
unforeseen changes in an account’s assets after an order is placed); (iv)
with respect to sale allocations, allocations may be given to accounts low in cash; (v) in cases when a
pro rata allocation of a potential execution would result in a de minimis allocation in one or more
accounts, the Firm may exclude the account(s) from the allocation; the transactions may be executed
on a pro rata basis among the remaining accounts; or (vi) in cases where a small proportion of an order
is executed in all accounts, shares may be allocated to one or more accounts on a random basis.
Item 13. Review of Accounts
Account Reviews
The Firm contacts Inclusive Engagement Clients at least semi-annually to review its previous services
and/or recommendations and to discuss the impact resulting from any changes in the client’s financial
situation and/or investment objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements
directly from the Financial Institutions where their assets are custodied. From time-to-time or as
otherwise requested, clients may also receive written or electronic reports from NorthAvenue and/or
an outside service provider, which contain certain account and/or market-related information, such as
an inventory of account holdings or account performance. Clients should compare the account
statements they receive from their custodian with any documents or reports they receive from
NorthAvenue or an outside service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
The Firm neither compensates nor provides compensation to any third-party solicitors for client
referrals.
Item 15. Custody
NorthAvenue is deemed to have custody of client funds and securities because the Firm is given the
ability to debit client accounts for payment of the Firm’s fees. The Firm adheres to the safeguards
required of an adviser having custody solely due to a direct fee deduction from clients’ accounts. The
Firm obtains the client’s consent to directly debit the NorthAvenue fee from their account. Client
funds and securities are maintained at one or more Financial Institutions that serve as the qualified
custodian with respect to such assets. Such qualified custodians will send account statements to clients
at least once per calendar quarter that typically detail any transactions in such account for the
relevant period.
NorthAvenue is also deemed to have custody because of the use of a Standing Letter of Authorization
(“SLOA”) for a money movement transfer between a client’s account and a third-party account as
designated by the client. NorthAvenue follows the guidance set forth in the SEC No Action Letter of
February 21, 2017, and maintains records to avoid the surprise audit requirement that would otherwise
be required of advisers with custody.
Item 16. Investment Discretion
NorthAvenue is considered to exercise investment discretion over a client’s account if it can effect
and/or direct transactions in client accounts without first seeking their consent. Clients give
NorthAvenue the authority to exercise discretion in their accounts at Schwab. In some instances,
NorthAvenue may accept and exercise non-discretionary trading authority.
Item 17. Voting Client Securities
Declination of Proxy Voting Authority
NorthAvenue does not accept the authority to vote a client’s securities (i.e., proxies) on their behalf.
Clients receive proxies directly from the Financial Institutions where their assets are custodied and may
contact the Firm at the contact information on the cover of this brochure with questions about any
such issuer solicitations.
Item 18. Financial Information
NorthAvenue is not required to disclose any financial information due to the following:
o The Firm does not require or solicit the prepayment of more than $1200 in fees six months or
more in advance of services rendered;
o The Firm does not have a financial condition that is reasonably likely to impair its ability to
meet contractual commitments to clients; and,
o The Firm has not been the subject of a bankruptcy petition at any time during the past ten
years.
Supplement to the Brochure of NorthAvenue LLC
A Registered Investment Adviser
for
Kristen E. Moosmiller, CFP®, EA
Stephanie D. Bailey, CFP®
Emily M. Paulus
www.northavenuefa.com
info@northavenuefa.com
June 13, 2025
This brochure supplement provides information about Kristen Moosmiller, Stephanie Bailey, and Emily
Paulus that supplements NorthAvenue LLC’s brochure. You should have received a copy of NorthAvenue
LLC’s brochure. Please contact NorthAvenue at (614) 210-3948 or via email at info@northavenuefa.com
if you did not receive the firm brochure or if you have any questions about the contents of this
supplement.
Additional information about Kristen Moosmiller (CRD# 6034968), Stephanie Bailey (CRD# 7436852), and
Emily Paulus (CRD# 7666596) is available on the SEC’s website at www.adviserinfo.sec.gov.
Kristen Moosmiller, CFP®, EA
Item 2. Educational Background and Business Experience
Born 1986
Post-Secondary Education
Xavier University | B.S., Finance and Marketing | 2008
Recent Business Background
o NorthAvenue LLC │ Managing Member and Investment Adviser Representative │ April 2018 –
Present
o Partnership Financial, LLC | Partner, January 2017 – December 2018│Manager and Investment
Adviser Representative | November 2014 – December 2018
o PDS Planning, Inc. | Senior Financial Planner, January 2012 - November 2014 | Assistant to
Financial Planning, January 2009 – December 2011
o Wealth Planning Corporation | Apprentice Financial Planner | June 2008 – December 2008
Professional Designations
Kristen E. Moosmiller holds the professional designations of CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
and Enrolled Agent (“EA”).
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program.
The coursework covers the financial planning subject areas CFP Board has determined are necessary for
the competent and professional delivery of financial planning services, as well as a comprehensive
financial plan development capstone course. A candidate may satisfy some of the coursework
requirements through other qualifying credentials. CFP Board implemented the bachelor’s degree or
higher requirement in 2007 and the financial planning development capstone course requirement in
March 2012. Therefore, a CFP® professional who first became certified before those dates may not
have earned a bachelor’s or higher degree or completed a financial planning development capstone
course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed
to assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in
the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for
CFP® professionals. Individuals who become certified must complete the following ongoing education
and ethics requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to
the CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best
Supplement to the Brochure of NorthAvenue LLC
interests of the client, at all times when providing financial advice and financial planning. CFP Board
may sanction a CFP® professional who does not abide by this commitment, but CFP Board does not
guarantee a CFP® professional’s service. A client who seeks a similar commitment should obtain a
written engagement that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
For additional information about this credential, please refer directly to the website of the issuing
organization at www.CFP.net.
EA: Enrolled Agents are enrolled by the Internal Revenue Service and authorized to use the EA
designation. EA enrollment requirements:
o Successful completion of the three-part IRS Special Enrollment Examination (SEE), or
completion of five years of employment by the IRS in a position which regularly interpreted and
applied the tax code and its regulations.
o Successfully pass the background check conducted by the IRS
Item 3. Disciplinary Information
NorthAvenue is required to disclose information regarding any legal or disciplinary events material to a
client’s evaluation of Kristen E. Moosmiller. NorthAvenue has no information to disclose in relation to
this Item.
Item 4. Other Business Activities
NorthAvenue is required to disclose information regarding any investment-related business or
occupation in which Kristen E. Moosmiller is actively engaged. NorthAvenue has no information to
disclose in relation to this Item.
Item 5. Additional Compensation
NorthAvenue is required to disclose information regarding any arrangement under which Kristen
Moosmiller receives an economic benefit from someone other than a client for providing investment
advisory services. NorthAvenue has no information to disclose in relation to this Item.
Item 6. Supervision
While Kristen E. Moosmiller is the Managing Member and Chief Compliance Officer of the firm she is
responsible for her own supervision. Kristen E. Moosmiller seeks to ensure that investments are suitable
for her individual clients and consistent with their individual needs, goals, objectives, and risk
tolerance, as well as any restrictions requested by NorthAvenue clients.
Supplement to the Brochure of NorthAvenue LLC
Stephanie D. Bailey, CFP®
Item 2. Educational Background and Business Experience
Born 1979
Post-Secondary Education
Washington State University | B.S. Spanish Language and Literature | 2004
Kansas State University | Master of Science in Personal Financial Planning | 2020
Recent Business Background
o NorthAvenue LLC │ Member* and Investment Adviser Representative │ October 2021 – Present
*Member as of 01/2025
o NorthAvenue LLC │ Client Service Manager │ July 2020 – October 2021
o Kids in the Kitchen | Owner | April 2017 – December 2018
o Colin Baenziger & Associates | Senior Research Associate | March 2017 – November 2018
Stephanie D. Bailey holds the professional designation of CERTIFIED FINANCIAL PLANNER™ (“CFP®”).
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program.
The coursework covers the financial planning subject areas CFP Board has determined are necessary for
the competent and professional delivery of financial planning services, as well as a comprehensive
financial plan development capstone course. A candidate may satisfy some of the coursework
requirements through other qualifying credentials. CFP Board implemented the bachelor’s degree or
higher requirement in 2007 and the financial planning development capstone course requirement in
March 2012. Therefore, a CFP® professional who first became certified before those dates may not
have earned a bachelor’s or higher degree or completed a financial planning development capstone
course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed
to assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in
the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for
CFP® professionals. Individuals who become certified must complete the following ongoing education
and ethics requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to
the CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best
interests of the client, at all times when providing financial advice and financial planning. CFP Board
may sanction a CFP® professional who does not abide by this commitment, but CFP Board does not
Supplement to the Brochure of NorthAvenue LLC
guarantee a CFP® professional’s service. A client who seeks a similar commitment should obtain a
written engagement that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
For additional information about this credential, please refer directly to the website of the issuing
organization at www.CFP.net.
Item 3. Disciplinary Information
NorthAvenue is required to disclose information regarding any legal or disciplinary events material to a
client’s evaluation of Stephanie Bailey. NorthAvenue has no information to disclose in relation to this
Item.
Item 4. Other Business Activities
NorthAvenue is required to disclose information regarding any investment-related business or
occupation in which Stephanie Bailey is actively engaged. NorthAvenue has no information to disclose
in relation to this Item.
Item 5. Additional Compensation
NorthAvenue is required to disclose information regarding any arrangement under which Stephanie
Bailey receives an economic benefit from someone other than a client for providing investment
advisory services. NorthAvenue has no information to disclose in relation to this Item.
Item 6. Supervision
Kristen E. Moosmiller, Chief Compliance Officer, is responsible for supervising Stephanie Bailey’s
advisory activities on behalf of NorthAvenue. Kristen Moosmiller can be reached at the firm’s main
telephone number listed on the cover page of this Brochure Supplement. NorthAvenue supervises its
personnel, and the investments made in client accounts. NorthAvenue monitors the investments
recommended by Stephanie Bailey to ensure they are suitable for the client and consistent with their
investment needs, goals, objectives, and risk tolerance, as well as any restrictions previously requested
by the client. NorthAvenue periodically reviews the advisory activities of Stephanie Bailey, which
include reviewing individual client accounts and correspondence (including e-mails) sent and received
by Stephanie Bailey.
Supplement to the Brochure of NorthAvenue LLC
Emily M. Paulus
Item 2. Educational Background and Business Experience
Born 1996
Post-Secondary Education
The Ohio State University | B.S. Hospitality Management | 2019
Recent Business Background
o NorthAvenue LLC │ Investment Adviser Representative │ December 2022 – Present
o NorthAvenue LLC │ Client Service Associate │ April 2022 – December 2022
o FirstCapUS | Mortgage Advisor | December 2020 – April 2022
Item 3. Disciplinary Information
NorthAvenue is required to disclose information regarding any legal or disciplinary events material to a
client’s evaluation of Emily Paulus. NorthAvenue has no information to disclose in relation to this Item.
Item 4. Other Business Activities
NorthAvenue is required to disclose information regarding any investment-related business or
occupation in which Emily Paulus is actively engaged. NorthAvenue has no information to disclose in
relation to this Item.
Item 5. Additional Compensation
NorthAvenue is required to disclose information regarding any arrangement under which Emily Paulus
receives an economic benefit from someone other than a client for providing investment advisory
services. NorthAvenue has no information to disclose in relation to this Item.
Item 6. Supervision
Kristen E. Moosmiller, Chief Compliance Officer, is responsible for supervising Emily Paulus’ advisory
activities on behalf of NorthAvenue. Kristen Moosmiller can be reached at the firm’s main telephone
number listed on the cover page of this Brochure Supplement. NorthAvenue supervises its personnel
and the investments made in client accounts. NorthAvenue monitors the investments recommended by
Emily Paulus to ensure they are suitable for the client and consistent with their investment needs,
goals, objectives, and risk tolerance, as well as any restrictions previously requested by the client.
NorthAvenue periodically reviews the advisory activities of Emily Paulus, which includes reviewing
individual client accounts and correspondence (including e-mails) sent and received by Emily Paulus.
Supplement to the Brochure of NorthAvenue LLC