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NORTHLAND SECURITIES, INC
150 S. 5th STREET, SUITE 3300
MINNEAPOLIS, MN 55402
612-851-5900
MEMBER FINRA/SIPC
www.northlandsecurities.com
This brochure provides information about the qualifications and business practices of Northland Asset
Management, the investment advisory business line of Northland Securities, Inc. If you have any questions about
the contents of this brochure, please contact us at 612-851-5900. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities
authority. Registration with the SEC and/or state entities does not of itself imply a certain level of skill or training.
This brochure meets requirements for disclosure as ADV Part 2A.
Additional information about Northland Asset Management may be found on the SEC’s website at
www.adviserinfo.sec.gov.
Effective: March 26, 2026
Last update: July 1. 2025
ITEM 1 – COVER PAGE
ITEM 2 – MATERIAL CHANGES
Important Update Regarding Northland’s Revenue Sharing Arrangements
Fundvest Platform
Northland offers mutual funds through Pershing's Fundvest® platform, which features no-transaction-fee
mutual funds with no commissions, front-end sales loads, or deferred sales charges, subject to certain trading
restrictions and minimum purchase requirements.
When clients' aggregate holdings in Fundvest® mutual funds reach certain asset thresholds, Northland is
entitled to receive revenue-sharing payments from Pershing based on those fund investments. While clients do
not pay these fees directly to Northland, the revenue-sharing payments are typically paid from fund assets,
which reduces overall investment returns to shareholders.
This revenue-sharing arrangement creates a conflict of interest because Northland has a financial incentive to
recommend and maintain Fundvest® products on our platform, which influence our recommendations
regarding mutual fund investments. Individual investment adviser representatives do not directly receive
revenue-sharing fees and are not provided additional compensation for recommending Fundvest® products.
Northland participates in Pershing's Fundvest® Institutional Program, which typically does not include 12b-1
fees. However, in the event that any 12b-1 fees are received, Northland credits those fees directly to the
applicable client account.
To address this conflict, our advisors are required to make recommendations based on client best interest
standards. We also conduct periodic reviews of fund performance and expenses and monitor for inappropriate
recommendations. However, clients should understand that the revenue-sharing arrangement creates an
ongoing financial conflict of interest. Our mitigation efforts are designed to ensure recommendations remain in
clients' best interests, but they do not eliminate the financial incentive we have to recommend Fundvest®
products.
Margin Accounts
Margin investing allows you to have more assets available in your account to buy marginable securities. Your
buying power consists of your money available to trade in your account, plus the amount that can be borrowed
against securities held in your margin account.
The use of margin in advisory accounts creates conflicts of interest that you should understand. First, margin
debit balances do not reduce the market value of assets in your account and therefore increase the asset-based
advisory fee you pay. This increased fee creates an incentive for your advisor to recommend margin strategies.
Second, Northland receives a portion of the margin interest charged by Pershing on client margin debit
balances. This revenue sharing creates a conflict of interest because Northland has a financial incentive to
encourage clients to maintain margin loans rather than liquidating assets to pay for securities purchases, as
maintaining margin loans increases our revenue.
The use of margin is not suitable for all investors, as it increases leverage and risk in your account. Additional
details regarding margin are provided in the advisory agreement executed between Northland and the client.
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Relationship with our Sole Clearing/Custody Firm Pershing
Pershing LLC serves as the clearing and custody firm for Northland's brokerage and advisory business.
Northland introduces client accounts to Pershing on a fully disclosed basis, and Pershing executes and clears
transactions for these accounts. Clients are charged various fees for these services, as detailed in Northland's
Fee Schedule, which is provided at account opening, published on our website, and available upon request.
Conflicts of Interest Related to Pershing Relationship
Northland's agreement with Pershing includes financial terms that create conflicts of interest regarding our
continued use of Pershing as our clearing and custody provider. These include:
• Termination Fees and Deconversion Costs: If Northland terminates its relationship with Pershing, we
would incur termination fees and deconversion-related expenses. These costs create a financial
disincentive for Northland to change clearing firms, which conflict with our obligation to use custodians
that are in our clients' best interests.
• Minimum Fee Requirements: Our agreement with Pershing requires minimum quarterly fees, creating
a financial incentive to maintain sufficient business volume with Pershing.
• Material Adverse Economic Impact Provisions: Our agreement contains provisions that allow Pershing
to revise pricing if certain "material adverse economic impact events" occur. These events could include
changes in our business volume, regulatory requirements, or market conditions. The potential for price
increases creates uncertainty and an additional incentive to avoid actions that might trigger such
adjustments.
These financial arrangements create an incentive for Northland to continue our exclusive relationship with
Pershing even if alternative custodians might offer lower costs or other advantages that would better serve our
clients’ interests.
Northland addresses these conflicts through our compliance program and written supervisory procedures, which
include:
• Regular evaluation of Pershing's services, pricing, and platform capabilities
• Periodic assessment of alternative custody and clearing providers
• Oversight to ensure clients receive expected services and benefits from our Pershing relationship
However, clients should understand that the financial penalties and commitments described above influence our
decision-making regarding our clearing relationship
Thank you for your continued trust in Northland Asset Management (NAM).You will find the full brochure
disclosure document at: www.adviserinfo.sec.gov. You can view the document by searching that website for
“Northland Asset Management”. You can also request a hardcopy by calling 612-851-5900.
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ITEM 3 – TABLE OF CONTENTS
ITEM 1 – Cover Page ..................................................................................................................................... 1
ITEM 2 – Material Changes ........................................................................................................................... 2
ITEM 3 – Table of Contents ........................................................................................................................... 4
ITEM 4 – Advisory Business .......................................................................................................................... 5
ITEM 5 – Fees and Compensation.................................................................................................................. 6
ITEM 6 – Performance-Based Fees .............................................................................................................. 12
ITEM 7 –Types of Clients ............................................................................................................................ 12
ITEM 8 – Methods of Analysis, Investment Strategies and Risk of Loss .................................................... 13
ITEM 9 – Disciplinary Information .............................................................................................................. 17
ITEM 10 – Financial Industry Activities and Affiliations ............................................................................ 17
ITEM 11 – Code of Ethics, Participation in Client Transactions & Personal Trading ................................. 17
ITEM 12 – Brokerage Practices .................................................................................................................... 18
ITEM 13 – Review of Accounts ................................................................................................................... 19
ITEM 14 – Client Referrals and Other Compensation ................................................................................. 20
ITEM 15 – Custody ...................................................................................................................................... 20
ITEM 16 – Investment Discretion ................................................................................................................ 20
ITEM 17 – Voting Client Securities ............................................................................................................. 21
ITEM 18 – Financial Information ................................................................................................................. 21
ITEM 19 – Requirements for State-Registered Advisers ............................................................................. 21
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ITEM 4 – ADVISORY BUSINESS
Northland Asset Management Background and Ownership
Northland Asset Management (Northland) is the trade name used by Northland Securities, Inc. for its investment
advisory business. Northland Securities, Inc. (NSI) is a full-service broker dealer, headquartered in Minneapolis,
MN. Since the company was organized in 2002, NSI has underwritten over $10 billion of investment securities.
Northland began offering investment advisory services in 2008. At the end of 2025, Northland manages client’s
assets totaling $445,150,953; with regulatory assets under management of $405,485,184. Northland Securities
has approximately 210 employees, with investment sales offices in nine states. Three of the eight offices conduct
investment advisory business.
Northland Securities, Inc. is privately held by First National of Nebraska, Inc. (FNNI). First National of Nebraska,
Inc. (“FNNI”) is a multi-state holding company that owns, among other entities, First National Bank of Omaha.
Northland operates as a separate subsidiary under FNNI. FNNI is a holding company with nearly $30 billion in
assets, nearly 5,000 employees, locations across 14 states, and a proud history of serving customers for more than
160 years. FNNI is a sixth-generation, family-owned financial holding company with banking, insurance, and
financial services companies and allows Northland to better serve you, our valued client.
Type of Advisory Services Offered
Northland provides discretionary and non-discretionary investment advisory services that typically involve
individualized financial goal analysis, asset allocation, formulation of an investment strategy, assistance with
implementation of the investment strategy, and ongoing review of performance measures for the strategy adopted.
Reviews generally consist of multiple checks such as a comparison between a client’s portfolio and relevant
benchmarks, an analysis of the portfolio’s estimated annual income and current yield along with an analysis of
the client’s realized and unrealized gains and losses. In addition, a review of the clients’ goals and investment
objectives versus the performance and investments in the portfolio.
Northland offers a variety of approaches to investing, which are based on the individual needs of each client. We
do not specialize in any particular investment strategy. Northland provides investment advice to individuals,
trusts, corporations, and other business entities.
Tailoring Advice to Individual Clients
Northland will custom tailor an investment portfolio specifically designed for the client based on the client’s
investment objectives and goals. The process begins when the client fills out a confidential Client Profile. The
Client Profile will allow the client to clarify their financial objectives and goals, establish the client’s tolerance
for risk, and identify their preferred style of management. The client may also indicate any special instructions or
limits that the client requires Northland to follow in managing the client assets. The Client Profile is used by
Northland as the primary reference for managing the client portfolio.
For portfolios that are managed in-house by Northland, the client may designate specific securities or industries
that should be avoided. For accounts that are handled by Outside Managers, this is not always possible. Clients
should make their Northland investment advisor representative aware of any restrictions they would impose on
investments in order for their representative to develop an appropriate investment strategy or select an Outside
Manager who will agree to implement these requests.
Clients pay for Northland’s advisory services based on a fee as a percentage of assets in the account. Most clients
participate in a general wrap fee program in which the fee covers advisory services, trading and other transaction
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costs. However, there are costs that are passed through to the client by third party investment managers and
respective custodian(s). Those costs outlined in Item 5 of this brochure. Northland is paid a fee as a percentage
of assets. The RIA Client Services Agreement, which is signed by each investor, specifies what portion of the
fees goes to Northland, as well as what portion goes towards the services of a third party investment manager
and/or custodian program fees. Some third party outside managers require funds to be held at a separate custodian,
which will cause clients to incur additional transaction fees. Clients should discuss their preferences regarding
transaction fees and expenses with their Northland representative to ensure their chosen program best meets their
specific needs.
Discretion
It is the client’s choice whether to allow discretionary trading in their accounts. If the client wishes to retain full
discretion over the account, the investment advisor representative will provide investment advice, but the client
makes all final decisions. The client may elect to allow an advisor to exercise full discretion in trading the client’s
account. Discretion will be exercised by an Outside Manager, if the client elects to participate in an outside
manager program. As of 12/31/2025, discretionary regulatory assets under management at Northland Asset
Management were $387,310,427 and non-discretionary regulatory assets under management were $18,174,756.
ITEM 5 – FEES AND COMPENSATION
Northland charges an advisory fee that is calculated based on a percentage of the market value of assets under
management (AUM) in the client’s account on the last day of each calendar quarter. Generally, accounts are billed
quarterly in advance, but may also be billed in arrears to assess the AUM fee to the quarter in which they are
opened. When an account is opened or closed, the advisory fee will be pro-rated, omitted, or adjusted
appropriately based on the number of days assets are under management. Clients agree to the billing rate and
schedule before account(s) are opened. Clients may terminate the advisory contract without penalty within five
(5) business days after dated RIA Client Services Agreement. Northland’s basic asset-based fee schedules for
Investment Advisory Services are shown below:
Investment Advisory Representative (IAR) Managed Program
Northland offers an open architecture advisory account to allow client flexibility.
Northland Management Fee:
Custodian Program Fee:
Total Asset Management Fees:
Up to 2.00% per annum
Up to 0.09% per annum
Up to 2.09% plus rebillable fees
Custodian Program Fee:
HOUSEHOLD
First $100K
Next $150K
Next $250K
Next $500K
Next $1M
Next $3M
Over $5M
Basis Points
9
8
7
6
4
2
2
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The Custodian Program Fee arrangement with Northland Asset Management’s custodian is applied to client’s
account and is included in the Total Asset Management Fee. The Custodian will assess fees associated with
services provided for the utilization of the investment advisory program you and your advisor selected. The
Custodian Program Fee, which varies based on the total household assets under management, includes a range of
a 4 basis point markdown to a 3 basis point markup, as applied by Northland. The markup is considered revenue
to the firm. The services covered by the custodian fee include performance reporting, clearance and execution
costs, and billing services. The Custodian Program Fee portion of the Total Asset Management Fee is subject to
change based on the total household assets within Northland Asset Management, but will not exceed 9 basis
points or 0.09% of assets. Client(s) will absorb the increase or decrease in the Custodian Program Fee(s) due to
household asset level changes. All accounts are subject to a minimum annual Custodian Program Fee of $35.00,
with $8.75 assessed per quarter.
Northland Asset Management ’NAM’ Model Strategy Program
In the Northland Asset Management Model Strategy Program, Northland provides asset allocation models
designed to allocate funds into a diversified mix of fixed income and/or equity market investments. The allocation
may be adjusted to allow for a 10% inclusion of mutual funds which primarily invest in alternative asset classes.
With every model, the mix affects the volatility and performance of your portfolio. Each model mix adjusts the
equity to fixed income ratio going from 100% Equity/0% Fixed Income to 50% Equity/50% Fixed
Income. Additional expenses will be associated with specific instruments held, such as mutual fund and exchange
traded fund expense ratios.
Northland Management Fee:
Custodian Program Fee:
Total Asset Management Fees:
Up to 2.00% per annum
Up to 0.12% per annum
Up to 2.12% plus rebillable fees
Custodian Program Fee:
HOUSEHOLD
First $100K
Next $150K
Next $250K
Next $500K
Next $1M
Next $3M
Over $5M
Basis Points
12
11
9
7
5.5
4
2.5
The Custodian Program Fee arrangement with Northland Asset Management’s custodian is applied to client’s
account and is included in the Total Asset Management Fee. The Custodian will assess fees associated with
services provided for the utilization of the investment advisory program you and your advisor selected. The
Custodian Program Fee, which varies based on the total household assets under management, includes a range of
a 3.5 basis point markdown to a 3 basis point markup, as applied by Northland. The markup is considered revenue
to the firm. The services covered by the custodian fee include performance reporting, clearance and execution
costs, and billing services. The Custodian Program Fee portion of the Total Asset Management fee is subject to
change based on the total household assets within Northland Asset Management, but will not exceed 12 basis
points or 0.12% of assets. Client(s) will absorb the increase or decrease in the Custodian Program Fee(s) due to
household asset level changes. All accounts are subject to a minimum annual Custodian Program Fee of $35.00,
with $8.75 assessed per quarter.
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Third Party Strategists Models and Separately Managed Accounts (SMAs)
Northland provides access to Third Party Portfolio Managers who manage accounts on a discretionary basis. Each
Manager offers a specific style or strategy that Northland and the client may select.
Northland also provides access to asset allocation models created by Third Party Model Providers. Generally,
these models allocate funds into a diversified mix of fixed income and/or equity market investments that are based
on the client’s desired risk/return parameters, goals, risk tolerance, etc.
Northland Management Fee:
Third Party Manager Fee
:
Custodian Program Fee:
Total Asset Management Fees:
Up to 2.00% per annum
Up to 1.00% per annum
Up to 0.20% per annum
Up to 3.20% plus rebillable fees
Custodian Program Fee:
HOUSEHOLD
First $100K
Next $150K
Next $250K
Next $500K
Next $1M
Next $3M
Over $5M
Basis Points
20
18
15
14
11
8
5
The Custodian Program Fee arrangement with Northland Asset Management’s custodian is applied to client’s
account and is included in the Total Asset Management Fee. The Custodian will assess fees associated with
services provided for the utilization of the investment advisory program you and your advisor selected. The
Custodian Program Fee, which varies based on the total household assets under management, includes up to a 6
basis point markup, as applied by Northland. The markup is considered revenue to the firm. The services covered
by the custodian fee include performance reporting, clearance and execution costs, and billing services. The
Custodian Program Fee portion of the Total Asset Management fee is subject to change based on the total
household assets within Northland Asset Management, but will not exceed 20 basis points or 0.20% of assets.
Client(s) will absorb the increase or decrease in the Custodian Program Fee(s) due to household asset level
changes. All accounts are subject to a minimum annual Custodian Program Fee of $35.00, with $8.75 assessed
per quarter.
BNYMA Portfolios
BNY Mellon Target Risk Focus Portfolios (formerly known as Lockwood WealthStart Portfolios) is a
discretionary mutual fund and ETF wrap account product with a $10,000 minimum account size that seeks to
assist emerging and mass- affluent investors grow their wealth.
BNY Mellon / American Funds Core Portfolios (formerly known as Lockwood/American Funds Core Portfolios)
are a discretionary mutual fund and ETF wrap account product with a $10,000 minimum account size. BNYMA,
serving as the Portfolio Manager, allocates investor assets systematically across multiple asset classes and styles
using American Fund’s mutual funds and other select ETFs in a single account.
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Northland Management Fee:
Custodian Program Fee:
Total Asset Management Fees:
Up to 1.00% per annum
Up to 0.37% per annum
Up to 1.37% plus rebillable fees
Custodian Program Fee:
HOUSEHOLD
First $500,000
Next $500,000
Over $1,000,000
Basis Points
37
33
24
The Custodian Program Fee arrangement with Northland Asset Management’s custodian is applied to client’s
account and is included in the Total Asset Management Fee. The Custodian will assess fees associated with
services provided for the utilization of the investment advisory program you and your advisor selected. The
Custodian Program Fee varies based on the total household assets under management. The services covered by
the custodian fee include performance reporting, clearance and execution costs, and billing services. The
Custodian Program Fee portion of the Total Asset Management fee is subject to change based on the total
household assets within Northland Asset Management, but will not exceed 37 basis points or 0.37% of assets.
Client(s) will absorb the increase or decrease in the Custodian Program Fee(s) due to household asset level
changes. All accounts are subject to a minimum annual Custodian Program Fee of $35.00, with $8.75 assessed
per quarter.
Disclosure of Additional Expenses, Costs and Revenue Sharing Arrangements
Clients understanding our fees, charges and other compensation is important to us. Fees such as annual IRA
maintenance fees, wire fees, outgoing transfer fees, and others, are not included as part of the management or
custodian program fees and will be paid by the client. These rebillable fees are outlined in the Northland Securities
fee schedule and can also be found on the “Policies & Disclosures” page of the Northland Securities’ website
(www.northlandsecurities.com) under “SEC RIA Program Disclosures.” If client assets are invested in mutual
funds (including money market funds), exchange-traded funds, unit investment trusts, annuities or similar
investment vehicles, internal management expenses and 12b1 fees will be part of the overall fees that the client
will bear. The fees associated with these products will be disclosed in the applicable product’s prospectus. Clients
who invest in these types of investment products will therefore pay two levels of advisory fees on these assets,
one to the firm managing the assets and one to the investment product’s advisor at the fund level. Northland
Securities retains a portion of the total fee assessed for specific rebillable fees; additional details are provided on
the RIA Client Services Agreement executed between Northland and the client(s).
Options
The pass-through cost from Northland Asset Management’s custodian for option trades is currently $9 per trade,
plus $0.50 per contract, and will be paid by the client.
Use of Margin
Margin investing allows you to have more assets available in your account to buy marginable securities. Your
buying power consists of your money available to trade in your account, plus the amount that can be borrowed
against securities held in your margin account.
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The use of margin in advisory accounts creates conflicts of interest that you should understand. First, margin
debit balances do not reduce the market value of assets in your account and therefore increase the asset-based
advisory fee you pay. This increased fee creates an incentive for your advisor to recommend margin strategies.
Second, Northland receives a portion of the margin interest charged by BNY Pershing on client margin debit
balances. This revenue sharing creates a conflict of interest because Northland has a financial incentive to
encourage clients to maintain margin loans rather than liquidating assets to pay for securities purchases, as
maintaining margin loans increases our revenue.
The use of margin is not suitable for all investors, as it increases leverage and risk in your account. Additional
details regarding margin are provided in the advisory agreement executed between Northland and the client.
Foreign Securities
Clients will also be responsible for fees or expenses related to trading in foreign securities, which will include
pass-through fees charged by third parties (portfolio managers and custodians), with respect to foreign securities.
Clients will also be responsible for any additional cost and fees associated with cash management services that
will be outlined under separate agreements, including but not limited to check-writing, debit and credit card
services. Northland does not receive compensation or have a revenue sharing arrangement with BNY Pershing
for cash sweep money market products offered in our investment advisory program.
Fundvest® Platform
Northland offers products from BNY Pershing’s Fundvest® mutual fund platform featuring no-transaction-fee
mutual funds (e.g., no commissions, no front-end sales loads or deferred sales charges) subject to certain
restrictions on short term trading and below minimum purchase amounts. Once certain asset thresholds of
Fundvest® mutual funds are met, we receive revenue-sharing fees from BNY Pershing related to certain
Fundvest investments. Our customers do not pay these fees directly but the revenue-sharing fees are often
deducted from the total assets in the fund and therefore reduce investment returns. The receipt of revenue-
sharing fees by Northland creates a conflict of interest because it creates an incentive for Northland to support
these products on its platform. Northland advisors do not directly receive the revenue-sharing fees nor are they
compensated more for selling a Fundvest® product. Under the current agreement with BNY Pershing,
Northland also receives 12b-1 fees from BNY Pershing on certain share classes in the Fundvest® mutual fund
platform. As with all 12b-1 fees received for customers in our advisory platform, Northland credits back 12b-
1 fees paid to our customer accounts.
Relationship with our Sole Clearing/Custody Firm BNY Pershing
BNY Pershing LLC serves as the clearing and custody firm for Northland's brokerage and advisory business.
Northland introduces client accounts to BNY Pershing on a fully disclosed basis, and BNY Pershing executes
and clears transactions for these accounts. Clients are charged various fees for these services, as detailed in
Northland's Fee Schedule, which is provided at account opening, published on our website, and available upon
request.
Conflicts of Interest Related to BNY Pershing Relationship
Northland's agreement with BNY Pershing includes financial terms that create conflicts of interest regarding
our continued use of BNY Pershing as our clearing and custody provider. These include:
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Northland Asset Management ADV2A
• Termination Fees and Deconversion Costs: If Northland terminates its relationship with BNY Pershing,
we would incur termination fees and deconversion-related expenses. These costs create a financial
disincentive for Northland to change clearing firms, which conflict with our obligation to use custodians
that are in our clients' best interests.
• Minimum Fee Requirements: Our agreement with BNY Pershing requires minimum quarterly fees,
creating a financial incentive to maintain sufficient business volume with BNY Pershing.
• Material Adverse Economic Impact Provisions: Our agreement contains provisions that allow BNY
Pershing to revise pricing if certain "material adverse economic impact events" occur. These events
could include changes in our business volume, regulatory requirements, or market conditions. The
potential for price increases creates uncertainty and an additional incentive to avoid actions that might
trigger such adjustments.
These financial arrangements create an incentive for Northland to continue our exclusive relationship with BNY
Pershing even if alternative custodians might offer lower costs or other advantages that would better serve our
clients’ interests.
Northland addresses these conflicts through our compliance program and written supervisory procedures, which
include:
• Regular evaluation of BNY Pershing's services, pricing, and platform capabilities
• Periodic assessment of alternative custody and clearing providers
• Oversight to ensure clients receive expected services and benefits from our BNY Pershing relationship
However, clients should understand that the financial penalties and commitments described above influence our
decision-making regarding our clearing relationship
Selected Third Party Outside Managers
Northland Asset Management currently has agreements in place with two outside managers that provide our
clients with unique investment opportunities. These accounts are not held at BNY Pershing, our custodian.
• Minneapolis Portfolio Management Group (MPMG)
• SEI Investments
All clients will receive the applicable ADV documents relating to each outside manager upon solicitation and/or
account opening. Management and advisory fees are outlined in applicable client agreements.
Northland Management Fee:
Third Party Manager Fee
Total Asset Management Fees:
2.00% per annum
1.50% per annum
3.50% plus applicable fees of selected custodian.
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Northland Asset Management ADV2A
Fees charged by Northland may be negotiated and agreed to based upon factors such as the overall complexity of
the client’s financial situation, the types of investments, and the number of investing entities. Fees paid to
Northland do not necessarily include fees and expenses charged by independent third party managers for certain
investments such as mutual funds, exchange traded funds, and/or other index-based investments selected by
clients, nor any fees due to brokers or to custodians of those assets including those that are related to Northland.
Either party may terminate the investment advisory agreement by written notice and will be effective upon receipt.
Any fees that have been prepaid by the client shall be refunded on a pro-rata basis based upon the number of
calendar days remaining after the termination date in the period for which fees have been prepaid.
Northland may provide financial planning or other advisory services on an hourly basis or based on a one-time
charge for service, as agreed to by written agreement. Additional information regarding various options in the
Wrap Fee Program can be found in Appendix 1. More information about brokerage fees can be found in Item 12
of this brochure.
Northland generally does not receive additional compensation for advisory accounts, other than from its basic
fee. However, one exception involves the payment of due diligence fees or other fees from a product originator(s).
An example of this would be a Real Estate Investment Trust that provides compensation to Northland to assist
with costs in completing our due diligence on the product. Due diligence fees of this nature do not provide a
significant source of revenue for the firm. Any fee of this type is fully disclosed in the product prospectus.
Northland does not receive any ‘soft dollar’ benefits or other types of compensation that would be unknown to
the client. If any additional fee or compensation is received by Northland, as a consequence of the advisory
business, it is not used to offset or discount the client fees.
Investment Advisor Representatives at Northland receive compensation based on the amount of revenue they
generate for the firm. They are rewarded for bringing clients to the firm and for increasing assets under
management. While representatives are to serve the best interests of their clients, they are also motivated to
receive personal compensation and to contribute to the profitability of the firm. A conflict of interest could occur
if the representative or the firm promoted products and services based on a profit motive rather than service to
the client. The primary way to address this potential conflict is through transparency of information regarding
investment options and fees.
ITEM 6 – PERFORMANCE-BASED FEES
Northland Asset Management does not charge performance-based fees.
ITEM 7 –TYPES OF CLIENTS
Northland provides investment advice to individuals, trusts, charitable organizations, corporations, and other
business entities.
Northland’s minimum account size is $10,000. Certain programs, strategies or managers may require investment
minimums from $25,000 to $100,000 or more. At its discretion, Northland may allow smaller investment
minimum to participate in the program.
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Northland Asset Management ADV2A
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Investment Advisory Representative (IAR) Managed Program
Northland as your Investment Advisor Representative provides discretionary and non-discretionary investment
advisory services that typically involve; individualized financial goal analysis, asset allocation, formulation of an
investment strategy, assistance with implementation of the investment strategy, and ongoing review of
performance measures for the strategy adopted. Reviews generally consist of comparisons between a client’s
portfolio and relevant benchmarks, an analysis of the portfolio’s estimated annual income and current yield along
with an analysis of the client’s realized and unrealized gains and losses.
Northland Asset Management ’NAM’ Model Strategy and Third Party Managed Programs
Northland may utilize a variety of different managers, both internal, (within Northland) and external. This gives
our clients access to different managers and strategies, in order to provide the best opportunities for our clients.
A Northland Investment Advisor Representative will evaluate a client’s investment profile and will work with
them to determine a strategy and manager that will help fulfill the client’s investment goals.
Northland’s programs offer clients tailored options to meet their investment goals. In general, risk in client’s
portfolios are reduced through diversification of investments. Entire markets and sectors can decline, and there
can be no assurance that the client will not suffer a loss. By working closely with their Investment Advisor
Representative, clients will develop portfolios that are designed to meet their needs and are adjusted for risk
concerns.
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Northland Asset Management ’NAM’ Model Strategy
In the Northland Asset Management Model Strategy Program, Northland provides asset allocation models
designed to allocate funds into a diversified mix of fixed income and/or equity market investments. The allocation
may be adjusted to allow for a 10% inclusion of mutual funds which primarily invest in alternative asset classes.
With every model, the mix affects the volatility and performance of the portfolio. Each model mix adjusts the
equity to fixed income ratio going from 100% Equity/0% Fixed Income to 50% Equity/50% Fixed Income. The
higher the equity percentage, the more an investor is seeking to take advantage of higher potential for growth.
This also means there is more exposure to risk and therefore more potential for fluctuation. The more a model is
weighted with a fixed income position, the investor is seeking more opportunities for stable growth and less
volatility but with less upside potential than its higher equity counterpart. When choosing which model fits your
needs, there are many factors that you and your advisor will discuss such as your risk tolerance, investment time
horizon, and personal goals. Each strategy may be implemented within a separate account managed by your
advisor to help achieve a range of personal goals.
Model Mix Strategy
100
This investment strategy seeks total return through exposure to a diversified portfolio of
equity and fixed income asset classes with a target risk similar to a benchmark composed
of 100% equity assets. The portfolio manager invests exclusively in various Equity
Mutual Funds and Equity Exchange Traded Funds. Selection of this strategy indicates
a willingness to assume risk of principal loss. More detailed information on this strategy
is available upon request
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90/10
This investment strategy seeks total return through exposure to a diversified portfolio
of equity and fixed income asset classes with a target risk similar to a benchmark
composed of 90% equities and 10% fixed income assets. The portfolio manager invests
exclusively in various Mutual Funds (equity, fixed income and multi- asset) and
Exchange Traded Funds (equity and fixed income). Selection of this strategy indicates
a willingness to assume risk of principal loss. More detailed information on this strategy
is available upon request
80/20
This investment strategy seeks total return through exposure to a diversified portfolio
of equity and fixed income asset classes with a target risk similar to a benchmark
composed of 80% equities and 20% fixed income assets. The portfolio manager invests
exclusively in various Mutual Funds (equity, fixed income and multi- asset) and
Exchange Traded Funds (equity and fixed income). Selection of this strategy indicates
a willingness to assume risk of principal loss. More detailed information on this strategy
is available upon request
70/30
This investment strategy seeks total return through exposure to a diversified portfolio
of equity and fixed income asset classes with a target risk similar to a benchmark
composed of 70% equities and 30% fixed income assets. The portfolio manager invests
exclusively in various Mutual Funds (equity, fixed income and multi- asset) and
Exchange Traded Funds (equity and fixed income). Selection of this strategy indicates
a willingness to assume risk of principal loss. More detailed information on this strategy
is available upon request
60/40
This investment strategy seeks total return through exposure to a diversified portfolio
of equity and fixed income asset classes with a target risk similar to a benchmark
composed of 60% equities and 40% fixed income assets. The portfolio manager invests
exclusively in various Mutual Funds (equity, fixed income and multi- asset) and
Exchange Traded Funds (equity and fixed income). Selection of this strategy indicates
a willingness to assume risk of principal loss. More detailed information on this strategy
is available upon request
50/50
This investment strategy seeks total return through exposure to a diversified portfolio
of equity and fixed income asset classes with a target risk similar to a benchmark
composed of 50% equities and 50% fixed income assets. The portfolio manager invests
exclusively in various Mutual Funds (equity, fixed income and multi- asset) and
Exchange Traded Funds (equity and fixed income). Selection of this strategy indicates
a willingness to assume risk of principal loss. More detailed information on this strategy
is available upon request
************************************************************************
Our third-party program is available to our investors through our custodial relationship with BNY Pershing, and
BNYMA Advisors. Northland’s responsibility as Sponsor for these programs include gathering a full description
of client financials, risk tolerance and investment objectives to assist in determining the suitability of the program
that Northland and the client select. Northland will also facilitate account opening and continued monitoring of
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client financial situation and investment objectives. The client will agree to provide discretionary authority to
BNYMA to facilitate trading of their selected portfolio and/or strategy.
BNYMA’s range of investment offerings includes, but is not limited to the following:
• Separately Managed Accounts (“SMA”) – Researched SMA managers and open architecture
managers;
• Third Party Model Providers – Open architecture mutual fund and ETF models;
• BNY Mellon Target Risk Focus Portfolios – A fixed mutual fund and ETF wrap product with
a low minimum account size;
• The BNY Mellon/American Funds Core Portfolios – a mutual fund and ETF wrap product
constructed using American Funds mutual funds;
Third Party Separately Managed Accounts (SMAs)
Northland Asset Management has access to Managers through the BNYMA Managed Account Command
program. These managers specialize in investment strategies that are expected to meet the client’s goal. Northland
Asset Management conducts due diligence on the Managers as part of the selection process to evaluate what
Managers are best suited to meet our client’s goals and objectives. Northland’s Investment Advisor
representatives make recommendations to each client, based on an individual suitability analysis. The selected
Outside Manger is granted limited discretionary trading authority, with respect to assets in the clients account(s),
however the client and Northland retains final authority for the Manager selection. Based on the Manager’s
policies, clients may have the option to restrict investments in their accounts, to avoid certain companies and/or
industries. Disclosure of fees and costs will be specified in the RIA Client Services Agreement, along with the
standard fee schedule and this document.
Third Party Strategists Model Providers
Northland will make available to its client, Third Party Model Portfolios, which are open architecture mutual fund
and ETF models. These portfolio models and managers are available through an agreement between Northland,
BNYMA, and the Model Providers. The models are designed to invest assets according to the selected model
that the client and Northland believe will achieve certain objectives and investment goals.
Each Model consists of a unique asset class mix, and has a distinctive risk profile. Assets are invested in
accordance with the client’s investment objective and level of risk. Once the client has selected the Third Party
Model Providers Models program, the account is invested in a combination of some or all of the following
investment products, pursuant to the Model you have selected: Equity or fixed income securities; ETFs; and
mutual funds. Certain Third Party Model Providers have a minimum account size of $10,000.
BNYMA is granted limited discretionary trading authority with respect to assets in the clients Third Party Model
Providers Model account(s). The client and Northland retain final authority for the Third Party Model Providers
and Model selections. Pursuant to its discretionary trading authority, BNYMA will invest the assets in the account
according to the Model the client has selected. BNYMA will also periodically buy and sell securities in the
account so that the assets owned are in line with the Model without receiving prior approval from the client. This
process is known as “rebalancing.” Asset allocations will differ depending on the Model selected.
Once a particular Third Party Model Provider notifies BNYMA of model portfolio changes, BNYMA will make
corresponding changes to the account. BNYMA reserves the right to not accept a particular change to a Model.
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For example, if a security is subject to a reasonable restriction imposed, BNYMA will not purchase that security
for the account.
When a Third Party Model Provider makes model portfolio changes, the Third Party Model Providers may notify
BNYMA after the Third Party Model Providers has bought and sold securities in its other clients’ accounts. As a
result of the timing of Model change notifications and BNYMA’s processes, Third Party Model Providers may
effect trades on behalf of their other clients’ accounts before BNYMA effects corresponding trades in your
account. Therefore, in connection with model portfolio changes, due to the potential for the markets to react to
the trades effected by a Third Party Model Provider, you may be at a disadvantage when compared to the Third
Party Model Provider’s other clients with respect to the timing of the trades.
Third Party Model Providers are not responsible for determining the appropriateness or suitability of investment
model(s), or of any of the securities included in the investment model(s) for the client specifically.
Notwithstanding the foregoing, the client and Northland may wish to review each Third Party Model Provider’s
ADV Part 2A or alternative disclosure document for more information regarding a Third Party Model Provider.
BNY Mellon Target Risk Focus Portfolios
BNY Mellon Target Risk Focus Portfolios allow advisors and their clients access to multi-manager solutions and
strategies. With this solution, advisors will be able to assist clients in growing their wealth. Investors have access
to mutual fund and / or exchange traded fund accounts that allocates client assets across multiple asset classes
and styles and bundles them into one single account. BNYMA is the Discretionary Portfolio Manager for BNY
Mellon Target Risk Focus Portfolios. Northland is the Sponsor of the program
The minimum account size is $10,000, with minimum subsequent investment of $1,000 each.
BNYMA/American Funds Core Portfolios
The BNYMA/American Funds Core Portfolio is a discretionary mutual fund and ETF wrap account product with
a $10,000 minimum account size. BNYMA, serving as the Portfolio Manager, allocates investor assets
systematically across multiple asset classes and styles using American Funds mutual funds and other select ETFs
in a single account. BNYMA determines the asset allocation strategy and selects investment vehicles for each
investment style in the portfolio, based upon proprietary modeling strategies, economic outlook and investment
research discipline. BNYMA is solely responsible for the fund selection and construction of the
BNYMA/American Funds Core Portfolios and neither American Funds Distributors, Inc. or its affiliates are
involved in such activities, nor do American Funds Distributors, Inc. or its affiliates serve as investment adviser
to client accounts. The BNYMA/American Funds Core Portfolios consist of three models designed to align with
key stages of the investor lifecycle, which may consist of open and closed-end mutual funds, exchange-traded
funds and other types of securities. BNYMA is the Discretionary Portfolio Manager for the BNYMA/American
Funds Core Portfolios. Northland is the Sponsor of the program
************************************************************************
Northland Asset Management currently has agreements in place with the following two strategic outside third
party managers:
Minneapolis Portfolio Management Group (MPMG)
• MPMG invests in both domestic and international small, mid and large-cap value equity securities.
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SEI Investments
• SEI is a global asset manager that provides diversified portfolios and strategies across equity, fixed income
and alternative investments.
ITEM 9 – DISCIPLINARY INFORMATION
Northland Securities does not have any criminal history nor has the Firm been subject to any civil litigation or
administrative proceedings. However, Northland Securities has been subject to disciplinary action due to some
inaccurate books and records in relation to equity trading and investment banking activity. The Firm also was
subject to an enforcement action for the Municipal Continuing Disclosure review. We do not believe these
violations are of a material nature that reflects poor judgment on the part of Northland’s investment advisor
representatives nor the management team of the Firm.
A full description of these violations can be found in the Investors section of the Financial Industry Regulatory
Authority’s (“FINRA”) web site by accessing their BrokerCheck® link, which can be found at:
http://www.finra.org/Investors/ToolsCalculators/BrokerCheck/ . Or you may request a copy of the disciplinary
action from your Investment Advisor Representative or by sending a request to the following address:
Northland Securities, Inc.
Attn: Compliance
150 South 5th Street
Suite 3300
Minneapolis, MN 55402
ITEM 10 – FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Northland Asset Management is the trade name for the investment advisory business line of Northland Securities,
Inc. Northland Securities, Inc. is a full-service broker dealer and member of FINRA/SIPC. Potential conflicts of
interest occur when principal trades are conducted in RIA accounts. Procedures to protect clients from this
conflict of interest are described in Item 12.
Northland at times recommends the purchase of non-traded Real Estate Investment Trusts that pay a due diligence
fee to the firm. When non-traded REITS are purchased in RIA accounts, the REIT will be specifically designed
for wrap accounts; it will have an annual fee, rather than an up-front commission charge.
Beyond its broker dealer activities, Northland is not involved in other outside business, and is not aware of any
business relationship conflicts of interest.
ITEM 11 – CODE OF ETHICS, PARTICIPATION IN CLIENT TRANSACTIONS & PERSONAL
TRADING
Northland has established a standard of conduct for its advisory personnel, which is outlined in the Northland
Asset Management Code of Ethics. The Code outlines our way of doing business, which is to serve our clients
with honesty, integrity and competence. The Code addresses areas where a conflict of interest may arise, and
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Northland Asset Management ADV2A
provides guidance in these areas. Some conflicts of interest arise from the personal trading of the advisory
personnel. Northland has put in place the following restrictions in order to ensure its fiduciary responsibilities:
No associated person of Northland shall put his or her own interest ahead of an advisory client. Investment
opportunities must be offered first to clients before Northland or its associated persons may participate in such
transactions;
Associated persons or their immediate family members shall not buy or sell securities for their personal
portfolio(s) where their decision is derived in whole or in part, by reason of the associated person's employment,
unless the information is also available to the investing public upon reasonable inquiry;
Northland and its employees will not participate in private placements or initial public offerings (IPOs) without
prior approval from Northland’s senior management;
Northland requires that all individuals must act in accordance with all applicable federal and state regulations
governing registered investment advisory practices;
Records will be maintained of all securities bought or sold by Northland and its associated persons. A qualified
representative of Northland will review these records on a regular basis;
Fee discounts not generally available to our advisory clients may be offered to family members and friends of
associated persons of our firm.
Any individual not in observance of the above may be subject to disciplinary action up to and including
termination. The full text of Northland’s Code of Ethics is available to you upon request.
ITEM 12 – BROKERAGE PRACTICES
Northland Securities, Inc. is a broker dealer as well as a registered investment advisor, and is actively engaged in
buying and selling securities for its own account as well as for clients. (Northland Securities, Inc., a full service
broker dealer, does its investment advisory business as Northland Asset Management.) The firm has a
responsibility to all its clients to operate in an ethical manner.
Northland recognizes its fiduciary responsibilities to its advisory clients. Northland primarily routes all trades for
advisory clients to BNY Pershing (our custodian) for trade execution. We must execute securities transactions in
such a manner that the total cost or proceeds in each transaction is the most favorable under the circumstances.
Best execution does not necessarily mean the lowest available price. It is important to understand that Northland
only uses a single custodian, as such the firm cannot choose between custodians to obtain the least clearing and
execution costs so consequently the client could be paying more per transaction. In very limited circumstances,
trades are routed to Northland Securities equity trading desk for execution, and that would only be in
circumstances where a large trade over 10,000 shares would require execution. In those circumstances the client
could pay higher costs for execution, but Northland feels the client would receive a more favorable execution
versus sending it via BNY Pershing’s trading system for execution. We have determined that having BNY
Pershing execute most trades is consistent with our duty to seek “best execution” of client trades. Best execution
means seeking the most favorable terms for a transaction based on all relevant factors, including products and
services available through our custodian to assist us in managing and administering our client’s accounts. The
custodian makes available software and other technology that provide access to client account data, facilitates
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Northland Asset Management ADV2A
trade execution for client accounts, provides pricing and other market data, facilitates payment of our fees from
our clients’ accounts, and assists with back-office functions, recordkeeping, and client reporting.
Northland Asset Management does not receive any ‘soft dollar’ compensation from any third party. Northland
does not receive any referral fees from broker dealers for directed brokerage. Policies for order aggregation would
generally follow the procedures of Outside Managers. Northland internal account management is not of a volume
to necessitate aggregation procedures.
We may utilize cross trades for securities that are hard to purchase or sell in the open market (ie small bond lots
or thinly traded stocks or bonds). Cross trades will be done through Northland Securities trading desk at current
bid/ask pricing. Northland Asset Management or Northland Securities will receive no compensation for these
trades. Written client notification will be provided in these limited circumstances.
There are other fees that Northland will mark up from what the clearing firm charges. These are marked up to
defray Northland’s processing costs. Those fees are outlined and identified in the fee schedule that is provided
at account opening, and on Northland’s public website. Northland charges up to $140.00 (dependent on account
type) termination fee when clients transfer their accounts to another investment advisory firm.
ITEM 13 – REVIEW OF ACCOUNTS
Client accounts are monitored on a continuous basis by a designated principal. All accounts handled by Northland
Asset Management are under ongoing supervision. When a client opens an account, a supervisor reviews the new
account forms, including the investment objectives and risk parameters of the account. InvestEdge, an electronic
system, is used to monitor trades for suitability and to monitor accounts for changes in value. Daily account
activity is reviewed as part of the general review of trades at the firm. At a minimum, annual supervisory reviews
are conducted to review the performance of accounts. The firm has procedures to review for appropriate share
class in Mutual Fund products. If an exception is identified during a quarterly review, the firm will take steps to
remediate, if necessary. Remediation could include a conversion to a different share class, or refund/rebate of
compensation (if deemed material) received by the firm and the investment advisor. A supplemental review is
conducted by the Chief Compliance Officer or delegate as part of the inspection process.
Clients or their independent representatives are provided with a statement from the custodian holding the client's
funds/securities at least quarterly and may be provided with a monthly written report generated by Northland,
showing client holdings.
Investment advice may only be rendered by qualified investment advisory professionals who have been approved
by Northland. Generally, a college degree and/or equivalent business experience is required for investment
advisory professionals, other than those performing clerical or ministerial services. Most states require licensing.
The independent custodian provides clients with a statement (at least quarterly) identifying the amount of funds
and of each security in their accounts at the end of the reporting period and setting forth all transactions in the
account during the reporting period. Northland also makes various reports and quarterly performance evaluations
accessible to its clients.
Trade Confirmations: Individual trade confirmations and reports of account activity will be provided by the
custodian. Northland will generally communicate with its clients via letters, market up-dates and other Northland
generated literature.
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Northland Asset Management ADV2A
Under circumstances where the client has expressly consented, client correspondence and notifications may be
sent via electronic means (such as e-mail). In addition, when an outside manager is selected, the client may
choose suppression of confirmations on the RIA Client Services Agreement.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Northland does not pay compensation for referrals.
ITEM 15 – CUSTODY
Northland does not and will not have custody of client funds or securities, excepting payment of fees in advance
as described in this brochure.
To help the firm provide accurate and timely management of the client’s invested assets, the client will be asked
to establish a custodial account with our designated custodian, BNY Pershing, with whom Northland Securities,
Inc. has a fully-disclosed clearing relationship. Northland only uses a single custodian, as such the firm cannot
choose between custodians to obtain the least clearing and execution costs so consequently the client could pay
more per transaction
Third party managed accounts may have other custodial relationships dependent on the relationship the client
chooses to select. The custodian maintains the underlying records for the assets held in the account. Northland
does not serve as the custodian for those clients’ managed assets. The client is solely responsible for paying all
the fees and charges of the custodian as stated in the third party agreement with the custodian.
Northland strives to maintain the account data as accurately as possible; however, the firm must rely on accurate
reporting provided to it by the custodian through electronic or other means. Northland is not responsible for
inaccurate data provided by a custodian. Clients are requested to promptly submit to Northland in writing any
changes to the Client Profile, or any changes to any information that was provided to the firm regarding
management of the client assets. Maintaining proper records and documentation regarding each account is vitally
important.
ITEM 16 – INVESTMENT DISCRETION
In order for Northland to actively manage client assets, the firm prefers that clients provide it with discretionary
trading authority. This allows Northland or the selected Outside Manager to buy or sell securities, as well as
specify the amount of securities to invest, without first obtaining the client’s specific consent. This authority is
limited to the transfer or exchange of your funds between securities and asset classes agreed to by you in
accordance with the investment management service selected by you. For assets held by a designated custodian,
firm discretion extends to the transfer or exchange from one fund family to another so long as it is done at net
asset value (NAV) and no commissions are generated. In cases where Northland determines the broker or dealer
to be used, the firm will seek to obtain the best execution possible under the circumstances. This discretionary
authority in no way restricts clients, from establishing special limitations on the types of investments that may be
recommended or made on the client’s behalf. Clients may send Northland specific written instruction at any time
regarding securities that may be purchased or sold, and may also instruct the firm not to purchase specific
securities or types of securities. If Northland is unable to accommodate client requests for any reason, the
Investment Advisor Representative will notify the client promptly.
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Northland Asset Management ADV2A
Upon termination of the Firm’s investment management services, Northland has no obligation or authority to
recommend or take any action with regard to the previously managed assets.
ITEM 17 – VOTING CLIENT SECURITIES
Northland does not vote proxies for clients, and does not provide advice to clients about how to vote proxies.
Clients retain the authority to vote proxies, and will be required to ensure that proxy materials are sent directly to
them, except as noted in the following paragraphs.
If client is a tax-qualified retirement plan subject to ERISA, an Outside Manager is engaged, the Outside Manager
can be responsible for voting proxies; however, each client may opt to retain such proxy voting rights. With
respect to clients which are not governed by ERISA, each client may either retain the right to vote proxies or
delegate such authority to each Outside Manager. The proxy delegation must be evidenced in writing, and may
be rescinded based on a written request from the client.
ITEM 18 – FINANCIAL INFORMATION
Northland Securities, Inc., is a subsidiary of Northland Capital Holdings, Inc. First National of Nebraska, Inc., is
the parent company of Northland Capital Holdings, Inc. and First National Bank of Omaha. We are a privately
held company and our financial information is not made available to the public. Advisory firms who do not
require payment of fees six months or more in advance are not required to furnish a balance sheet to clients.
Northland requires payment of fees monthly and quarterly in advance, so a balance sheet need not be provided.
ITEM 19 – REQUIREMENTS FOR STATE-REGISTERED ADVISERS
This is not applicable to Northland Asset Management.
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