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NorthStar Advisory Group, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: February 26, 2026
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of NorthStar Advisory Group, LLC (“NorthStar Advisory Group” or the “Advisor”). If you have any
questions about the contents of this Disclosure Brochure, please contact the Advisor at (833) 226-0400 or by email
at info@theNorthStarag.com.
NorthStar Advisory Group is a registered investment advisor with U.S. Securities and Exchange Commission
(“SEC”). The information in this Disclosure Brochure has not been approved or verified by the SEC or by any state
securities authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information about NorthStar Advisory Group to assist you in determining whether to
retain the Advisor.
Additional information about NorthStar Advisory Group and its Advisory Persons is available on the SEC’s website
at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 306850.
NorthStar Advisory Group, LLC
1555 Zion Road - Suite 204
Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://thenorthstaradvisorygroup.com/
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of NorthStar Advisory Group.
NorthStar Advisory Group believes that communication and transparency are the foundation of its relationship with
clients and will continually strive to provide you with complete and accurate information at all times. NorthStar
Advisory Group encourages all current and prospective clients to read this Disclosure Brochure and discuss any
questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing
on February 19, 2025:
• The Advisor now offers sub-advisory services. Please see Item 4 for additional information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 306850. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (833) 226-0400 or by
email at info@theNorthStarag.com.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
A. Firm Information ............................................................................................................................................................. 4
B. Advisory Services Offered .............................................................................................................................................. 4
C. Client Account Management .......................................................................................................................................... 7
D. Wrap Fee Programs ....................................................................................................................................................... 7
E. Assets Under Management ............................................................................................................................................ 7
Item 5 – Fees and Compensation ......................................................................................................................... 7
A. Fees for Advisory Services ............................................................................................................................................. 7
B. Fee Billing ....................................................................................................................................................................... 9
C. Other Fees and Expenses ............................................................................................................................................. 9
D. Advance Payment of Fees and Termination ................................................................................................................ 10
E. Compensation for Sales of Securities .......................................................................................................................... 10
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................................ 11
Item 7 – Types of Clients ..................................................................................................................................... 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 11
A. Methods of Analysis ..................................................................................................................................................... 11
B. Risk of Loss .................................................................................................................................................................. 12
Item 9 – Disciplinary Information ....................................................................................................................... 13
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 13
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 14
A. Code of Ethics .............................................................................................................................................................. 14
B. Personal Trading with Material Interest ........................................................................................................................ 14
C. Personal Trading in Same Securities as Clients .......................................................................................................... 14
D. Personal Trading at Same Time as Client ................................................................................................................... 14
Item 12 – Brokerage Practices ............................................................................................................................ 15
A. Recommendation of Custodian[s] ................................................................................................................................ 15
B. Aggregating and Allocating Trades .............................................................................................................................. 15
Item 13 – Review of Accounts ............................................................................................................................ 16
A. Frequency of Reviews .................................................................................................................................................. 16
B. Causes for Reviews ..................................................................................................................................................... 16
C. Review Reports ............................................................................................................................................................ 16
Item 14 – Client Referrals and Other Compensation ........................................................................................ 16
A. Compensation Received by NorthStar Advisory Group ............................................................................................... 16
B. Client Referrals from Promoters ................................................................................................................................... 17
Item 15 – Custody ................................................................................................................................................ 17
Item 16 – Investment Discretion ......................................................................................................................... 17
Item 17 – Voting Client Securities ...................................................................................................................... 17
Item 18 – Financial Information .......................................................................................................................... 18
Privacy Policy ...................................................................................................................................................... 19
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 3
Item 4 – Advisory Services
A. Firm Information
NorthStar Advisory Group, LLC (“NorthStar Advisory Group” or the “Advisor”) is a registered investment advisor
with the U.S. Securities and Exchange Commission (“SEC”), which is organized as a Limited Liability Company
(“LLC”) under the laws of Florida. NorthStar Advisory Group was founded in October 2019. Effective February 1,
2020, NorthStar Advisory Group became a wholly owned subsidiary of MorganBlake, LLC, which is owned by
Michael A. Rosen (Managing Director – Chief Investment Officer) and Robert F. Kernan Jr. (Managing Director –
Financial Planning Specialist – Chief Compliance Officer). Disclosure Brochure provides information regarding
the qualifications, business practices, and the advisory services provided by NorthStar Advisory Group.
B. Advisory Services Offered
NorthStar Advisory Group offers investment advisory services to individuals, high net worth individuals, trusts,
estates, businesses, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to eliminate or
mitigate potential conflicts of interest. Our fiduciary commitment is further described in our Code of Ethics. For
more information regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Wealth Management Services
NorthStar Advisory Group provides comprehensive wealth management solutions for its Clients which consists of
investment management and financial planning. This is achieved through continuous personal Client contact and
interaction while providing discretionary investment management and related advisory services. NorthStar
Advisory Group works closely with each Client to identify their investment goals and objectives as well as risk
tolerance and financial situation in order to create a portfolio strategy.
Investment Management Services – NorthStar Advisory Group provides customized investment advisory
solutions for its Clients. This is achieved through continuous personal Client contact and interaction while
providing discretionary investment management and related advisory services. NorthStar Advisory Group works
closely with each Client to identify their investment goals and objectives as well as risk tolerance and financial
situation in order to create a portfolio strategy. NorthStar Advisory Group will place client assets into proprietary
models which consist of low-cost, diversified exchange-traded funds (“ETFs”) and individual stocks and bonds to
achieve the Client’s investment goals. The Advisor may retain other types of investments from the Client’s legacy
portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as identified between
the Advisor and the Client.
NorthStar Advisory Group’s investment approach is primarily long-term focused, but the Advisor may buy, sell or
re-allocate positions that have been held less than one year to meet the objectives of the Client or due to market
conditions. NorthStar Advisory Group will construct, implement and monitor the portfolio to ensure it meets the
goals, objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity
to place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
NorthStar Advisory Group evaluates and selects investments for inclusion in Client portfolios only after applying
its internal due diligence process. NorthStar Advisory Group may recommend, on occasion, redistributing
investment allocations to diversify the portfolio. NorthStar Advisory Group may recommend specific positions to
increase sector or asset class weightings. The Advisor may recommend employing cash positions as a possible
hedge against market movement. NorthStar Advisory Group may recommend selling positions for reasons that
include, but are not limited to, harvesting capital gains or losses, business or sector risk exposure to a specific
security or class of securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk
tolerance of the Client, generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s
risk tolerance.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 4
At no time will NorthStar Advisory Group accept or maintain custody of a Client’s funds or securities, except for
the limited authority as outlined in Item 15 - Custody. All Client assets will be managed within the designated
account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage
Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Use of Independent Managers – NorthStar Advisor Group may recommend that Clients utilize one or more
unaffiliated investment managers or investment platforms (collectively “Independent Managers”) for all or a
portion of a Client’s investment portfolio, based on the Client’s needs and objectives. In such instances, the
Client will be required to authorize and enter into an investment management agreement with an Independent
Manager that defines the terms in which the Independent Manager will provide its services. The Advisor will
perform initial and ongoing oversight and due diligence over each Independent Manager to ensure the strategy
remains aligned with Clients investment objectives and overall best interests. The Advisor will also assist the
Client in the development of the initial policy recommendations and managing the ongoing Client relationship.
The Client, prior to entering into an agreement with an Independent Manager, will be provided with the
Independent Manager's Form ADV Part 2A - Disclosure Brochure (or a brochure that makes the appropriate
disclosures).
Pledged Asset Line® – The Advisor may introduce certain Clients to a Pledged Asset Line®, a non-purpose
revolving line of credit made available through Charles Schwab Bank, secured by eligible assets held in an account
maintained at the Custodian. (“Lending Program”). In such instances, the Client’s assets in their account[s] at the
Custodian will be utilized as collateral for a non-purpose revolving line of credit. The recommendation of a Lending
Program presents a conflict of interest as the Advisor will continue to receive investment advisory fees for managing
the collateralized assets in the Client’s account[s]. Clients are not obligated to engage the Advisor for the Lending
Program. For additional information related to the risks involved non-purpose loans and lines of credit, please see
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss.
Financial Planning and Consulting Services – NorthStar Advisory Group will typically provide a variety of financial
planning and consulting services to Clients, either as a component of wealth management services, or pursuant to
a written financial planning and consulting agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals and objectives.
Generally, such financial planning services will involve preparing a financial plan or rendering a financial
consultation for Clients based on the Client’s financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including, but not limited to investment planning, retirement planning,
personal savings, education savings, insurance needs, and other areas of a Client’s financial situation.
NorthStar Advisory Group may also refer Clients to an accountant, attorney or other specialists, as appropriate
for their unique situation. For certain financial planning engagements, the Advisor will provide a written summary
of the Client’s financial situation, observations, and recommendations.
The Advisor may provide guidance on any type of security, depending on the needs, goals, financial situation
and current positions held by a Client. The Advisor may also provide guidance on non-securities investment
products, as appropriate. Financial planning and consulting recommendations poses a conflict between the
interests of the Advisor and the interests of the Client. For example, the Advisor has an incentive to recommend
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 5
that to Clients engage the Advisor for investment management services or to increase the level of investment
assets with the Advisor, as it would increase the amount of advisory fees paid to the Advisor. Clients are not
obligated to implement any recommendations made by the Advisor or maintain an ongoing relationship with the
Advisor. If the Client elects to act on any of the recommendations made by the Advisor, the Client is under no
obligation to implement the transaction through the Advisor.
Retirement Plan Advisory Services
NorthStar Advisory Group provides retirement plan advisory services on behalf of the retirement plans (each a
“Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to
assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each
engagement is customized to the needs of the Plan and Plan Sponsor. Services generally include:
• Plan Participant Enrollment and Education Tracking
Investment Oversight Services (ERISA 3(21))
•
These services are provided by NorthStar Advisory Group serving in the capacity as a fiduciary under the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section
408(b)(2), the Plan Sponsor is provided with a written description of NorthStar Advisory Group’s fiduciary status,
the specific services to be rendered and all direct and indirect compensation the Advisor reasonably expects
under the engagement.
Financial Institution Consulting Services
NorthStar Advisory Group provides investment consulting services to brokerage customers (herein “Brokerage
Customers”) of Mutual Securities, Inc. (herein “MSI”) who provide written consent requesting to receive the
Advisor’s consulting services, pursuant to a written agreement with NorthStar Advisory Group. Consulting
services are strictly on products Clients have purchased through Mutual Securities, Inc. Please see Item 10 –
Other Financial Industry Activities and Affiliations for additional details
Sub-Advisory Management Services
The Advisor may also act as a sub-adviser to unaffiliated third party investment advisors whereby such third
parties engage Northstar Advisory Group for the purpose of managing all, or a portion of, the unaffiliated
advisor's client assets ("outside accounts"). The third party advisor will remain as the Primary Advisor for its client
accounts.
Under such arrangements, Northstar Advisory Group provides discretionary asset management services, where
the management services provided to the outside accounts are based upon established model portfolios or
strategies which correlate to specific investment objectives and risk tolerance levels.
The model portfolio allocations will be constructed and maintained to provide investment objective driven
management services to investors. Northstar Advisory Group will monitor the investments contained in the
accounts in order to provide on-going supervision as to changes in the investments, and/or allocations of such
investments, that are necessary to adhere to the desired investment objective.
Subject to any written guidelines that the investor may provide, Northstar Advisory Group will be granted
discretion and authority to manage the outside accounts. Accordingly, the Advisor is authorized to perform
various functions, at the investor's expense, without further approval from the investor. Such functions include
the determination of the type and amount of securities to be purchased and/or sold. Northstar Advisory Group
provides continuous supervision and rebalancing of the outside account portfolios as changes in market
conditions occur. The Primary Advisor will be responsible for determining initial and on-going suitability of any of
our portfolios in which to place the investor's assets. Northstar Advisory Group will manage the accounts in
accordance with the chosen portfolio's stated objectives and will not be responsible for determining suitability of
any chosen strategy/portfolio.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 6
C. Client Account Management
Prior to engaging NorthStar Advisory Group to provide investment advisory services, each Client is required to
enter into one or more agreements with the Advisor that define the terms, conditions, authority and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – NorthStar Advisory Group, in connection with the Client, will
develop a strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – NorthStar Advisory Group will develop a strategic asset allocation that is targeted to
meet the investment objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – NorthStar Advisory Group will develop a portfolio for the Client that is intended to
meet the stated goals and objectives of the Client.
•
Investment Management and Supervision – NorthStar Advisory Group will provide investment
management and ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
NorthStar Advisory Group does not manage or place Client assets into a wrap fee program. Investment
management services are provided directly by NorthStar Advisory Group.
E. Assets Under Management
As of December 31, 2025, Northstar Advisory Group manages $377,038,369 in Client assets, all of which are
managed on a discretionary basis. Clients may request more current information at any time by contacting the
Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
wealth management agreement. Wealth management fees are based on the market value of assets under
management at the end of the prior calendar quarter. Wealth management fees are based on the following
schedule:
Assets Under Management ($)
Annual Rate (%)
Up to $100,000
$100,001 to $250,000
$250,001 to $500,000
$500,0001 to $750,000
$750,001 to $1,000,000
$1,000,001 to $2,500,000
$2,500,001 to $5,000,000
$5,000,001 to $7,500,000
$7,500,001 to $10,000,000
$10,000,001 and Above
1.30%
1.25%
1.20%
1.15%
1.10%
1.00%
0.95%
0.90%
0.85%
Negotiable
The wealth management fee in the initial quarter of service is prorated from the inception date of the account[s] to
the end of the initial quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take
into consideration the aggregate assets under management with the Advisor. All securities held in accounts
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 7
managed by NorthStar Advisory Group will be independently valued by the Custodian. NorthStar Advisory Group
will conduct periodic reviews of the Custodian’s valuations to ensure accurate billing.
Clients may make additions to and withdrawals from their account[s] at any time. However, reconciliations are
performed on a monthly basis to capture if, in any given day, assets in excess of $20,000 are deposited into or
withdrawn from an account after the start of the quarterly billing period. An adjustment will be made in the form of a
credit or debit the following billing period to reflect the interim change in portfolio value from the date of the
deposit/withdrawal until the end of the quarter.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the
Advisor shall not receive any portion of these commissions, fees, and costs.
Use of Independent Managers – As noted in Item 4, the Advisor may implement all or a portion of a Client’s
investment portfolio utilizing one or more Independent Managers. To eliminate any conflict of interest, the Advisor
does not earn any compensation from an Independent Manager. The Advisor will only earn its investment advisory
fee as described above. Independent Managers typically do not offer any fee discounts but may have a breakpoint
schedule which will reduce the fee with an increased level of assets placed under management with an
Independent Manager. The terms of such fee arrangements are included in the Independent Manager’s disclosure
brochure and applicable contract[s] with the Independent Manager. The total blended fee, including the Advisor’s
fee and the Independent Manager’s fee, will not exceed 2.00% annually.
Financial Planning and Consulting Services
NorthStar Advisory Group offers financial planning and consulting services either on an hourly or fixed fee basis.
Hourly fees range up to $500 per hour. Fixed fees are based on the hourly rate times the expected time to
complete the engagement. Fees may be negotiable based on the nature and complexity of the services to be
provided and the overall relationship with the Advisor. An estimate for total hours and total costs will be provided
to the Client prior to engaging for these services. Generally, such financial planning services will involve
preparing a financial plan or rendering a financial consultation for Clients based on the Client’s financial
goals and objectives. This planning or consulting may encompass one or more areas of need, including,
but not limited to investment planning, retirement planning, personal savings, education savings,
insurance needs, small business consulting and other areas of a Client’s financial situation.
Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 1.50% and are billed
quarterly in advance, pursuant to the terms of the retirement plan advisory agreement. Retirement plan fees are
based on the market value of assets under management at the end of the prior calendar quarter. Fees may be
negotiable depending on the size and complexity of the Plan.
Financial Institution Consulting Services
NorthStar Advisory Group receives a consulting fee based on the assets under MSI’s management from Brokerage
Customers who have provided written consent to MSI to receive the consulting service from NorthStar Advisory
Group. The consulting fee is calculated from the assets under MSI’s management as of the end of a calendar
quarter period multiplied by the annualized rate of 0.65%. The initial fee is paid only after the completion of one full
calendar quarter period following the date of the executed agreement with MSI.
Sub-Advisory Management Services
Sub-Advisory management service fees are based on the assets under management with the Advisor and range up
to 0.50% annually. Fees are payable quarterly in advance of each calendar quarter, based on the fair market value
of portfolio assets under management in the Client account[s] at the end of the prior calendar quarter. The Sub-
Advisory management service fee in the initial quarter of service is prorated from the inception date of the
account[s] to the end of the initial quarter. The Primary Advisor shall be responsible for determining the overall fee
to its Client and properly disclosing that NorthStar Advisory Group’s fee shall be in addition to the Primary Advisor’s
fee[s].
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 8
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated by applying the
quarterly rate (annual rate divided by 365 and multiplied by the number of days in the quarter) to the total assets
under management with NorthStar Advisory Group at the end of each quarter. Clients will be provided with a
statement, at least quarterly, from the Custodian reflecting deduction of the wealth management fee. It is the
responsibility of the Client to verify the accuracy of these fees as listed on the Custodian’s brokerage statement as
the Custodian does not assume this responsibility. Clients provide written authorization permitting advisory fees to
be deducted by NorthStar Advisory Group to be paid directly from their account[s] held by the Custodian as part of
the wealth management agreement and separate account forms provided by the Custodian.
Use of Independent Managers – For Client accounts implemented through an Independent Manager, the Client’s
overall fees will include NorthStar Advisory Group’s investment advisory fee (as noted above) plus investment
management fees and/or platform fees charged by the Independent Manager. The Independent Manager will
assume the responsibility for calculating the Client’s fees and deducting all fees from the Client’s account[s].
Financial Planning and Consulting Services
Financial planning and consulting engagements may be invoiced up to fifty percent (50%) of the expected total fee
upon execution of the financial planning agreement. The balance shall be invoiced upon completion of the agreed
upon deliverable[s].
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the
Plan, depending on the terms of the retirement plan advisory agreement.
Financial Institution Consulting Services
MSI shall calculate and pay NorthStar Advisory Group for its consulting services on or before thirty (30) days past
the end of each calendar quarter.
Sub-Advisory Management Services
Each party shall calculate and collect its own fees. The Primary Advisor shall be solely responsible for calculating
and collecting its respective advisory fees. NorthStar Advisory Group shall calculate and collect its fee solely for
the Sub-Advisory Management Services. Neither party shall be responsible for the collection of fees owed to the
other party.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than NorthStar Advisory Group, in
connection with investments made on behalf of the Client’s account[s]. The Client is responsible for all custody
and securities execution fees charged by the Custodian. The Advisor's recommended Custodian may charge
securities transaction fees for ETF and equity trades, mutual funds and other types of investments in Client
accounts. The fees charged by NorthStar Advisory Group are separate and distinct from these custody and
execution fees.
In addition, all fees paid to NorthStar Advisory Group for investment advisory services are separate and distinct
from the expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and
expenses are described in each fund’s prospectus. These fees and expenses will generally be used to pay
management fees for the funds, other fund expenses, account administration (e.g., custody, brokerage and
account reporting), and a possible distribution fee. A Client may be able to invest in these products directly,
without the services of NorthStar Advisory Group, but would not receive the services provided by NorthStar
Advisory Group which are designed, among other things, to assist the Client in determining which products or
services are most appropriate for each Client’s financial situation and objectives. Accordingly, the Client should
review both the fees charged by the fund[s] and the fees charged by NorthStar Advisory Group to fully
understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 9
D. Advance Payment of Fees and Termination
Wealth Management Services
NorthStar Advisory Group is compensated for its services in advance of the quarter in which wealth management
services are rendered. Either party may terminate the wealth management agreement, at any time, by providing
advance written notice to the other party. The Client may also terminate the wealth management agreement within
five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the
Client will incur charges for bona fide advisory services rendered to the point of termination and such fees will be
due and payable by the Client. The Advisor will refund any unearned, prepaid investment advisory fees from the
effective date of termination to the end of the quarter. The Client’s wealth management agreement with the
Advisor is non-transferable without the Client’s prior consent.
Use of Independent Managers – In the event that a Client should wish to terminate their relationship with an
Independent Manager, the terms for termination will be set forth in the respective agreements between the Client
and those third parties. NorthStar Advisory Group will assist the Client with the termination and transition as
appropriate.
Financial Planning and Consulting Services
As noted above, Clients are generally required to provide an advance deposit of 50% of the cost of the financial
plan. In the event that a Client should wish to cancel the financial planning agreement under which any plan is
being created, the Client shall be billed for actual hours worked at the agreed upon hourly rate. Either party may
terminate a planning or consulting agreement at any time by providing written notice to the other party. The Client
may also terminate within five (5) days of signing the Advisor’s financial planning or consulting agreement without
incurring fees. After the five-day period, the Client will incur charges for bona fide advisory services rendered to
the point of termination and such fees will be due and payable by the Client. Refunds will be given on a pro-rata
basis. The agreement for financial planning services is effectively terminated upon the presentation of the financial
plan or specific deliverables included in the agreement. The Client’s financial planning or consulting agreement
with the Advisor is non-transferable without Client’s prior consent.
Retirement Plan Advisory Services
NorthStar Advisory Group is compensated for its services in advance of the quarter in which retirement plan
advisory services are rendered. Either party may terminate the retirement plan advisory agreement, at any time, by
providing advance written notice to the other party. The Client may also terminate the retirement plan advisory
agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-
day period, the Client will incur charges for bona fide advisory services rendered to the point of termination and
such fees will be due and payable by the Client. The Advisor will refund any unearned, prepaid retirement plan
advisory fees from the effective date of termination to the end of the quarter. The Client’s retirement plan advisory
agreement with the Advisor is non-transferable without the Client’s prior consent.
Financial Institution Consulting Services
Either party may terminate the consulting agreement by providing thirty (30) days advance written notice to the
other party. The Advisor will be entitled to fees up to the date of termination.
Sub-Advisory Management Services
NorthStar Advisory Group is compensated for its sub-advisory management services in advance of the quarter in
which services are rendered. Either party may terminate the sub-advisory agreement, at any time, by providing sixty
(60) days prior written notice. The Advisor will refund any unearned, prepaid investment advisory fees from the
effective date of termination to the end of the quarter.
E. Compensation for Sales of Securities
NorthStar Advisory Group does not buy or sell securities to earn commissions and does not receive any
compensation for securities transactions in any Client account, other than the investment advisory fees noted
above.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 10
Insurance Agency Affiliations
Certain Advisory Persons are licensed as independent insurance professionals. As an independent insurance
professional, Advisory Persons earn commission-based compensation for selling insurance products, including
insurance products they sell to Clients. Insurance commissions earned by Advisory Persons are separate and in
addition to NorthStar Advisory Group advisory fees. This practice presents a conflict of interest because the
person providing investment advice on behalf of the Advisor who is also an insurance agent has an incentive to
recommend insurance products to Clients for the purpose of generating commissions rather than solely based on
Client needs. To manage this conflict, NorthStar Advisory Group has policies and procedures in place to ensure
that advisory services are well suited to clients’ financial needs and goals. However, Clients are under no
obligation, contractually or otherwise, to purchase insurance products through any Advisory Person affiliated with
the Advisor.
Item 6 – Performance-Based Fees and Side-By-Side Management
NorthStar Advisory Group does not charge performance-based fees for its investment advisory services. The
fees charged by NorthStar Advisory Group are as described in Item 5 above and are not based upon the capital
appreciation of the funds or securities held by any Client.
NorthStar Advisory Group does not manage any proprietary investment funds or limited partnerships (for
example, a mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment
options to its Clients.
Item 7 – Types of Clients
NorthStar Advisory Group offers investment advisory services to individuals, high net worth individuals, trusts,
estates, retirement plans and broker-dealers. NorthStar Advisory Group generally does not impose a minimum
relationship size, however certain Independent Managers may impose a minimum fee.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
NorthStar Advisory Group employs fundamental, technical, cyclical and charting analysis in developing
investment strategies for its Clients. Research and analysis from NorthStar Advisory Group are derived from
numerous sources, including financial media companies, third-party research materials, Internet sources, and
review of company activities, including annual reports, prospectuses, press releases and research prepared by
others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria
consists generally of ratios and trends that may indicate the overall strength and financial viability of the entity
being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong
investment with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a
potential investment, it does not guarantee that the investment will increase in value. Assets meeting the
investment criteria utilized in the fundamental analysis may lose value and may have negative investment
performance. The Advisor monitors these economic indicators to determine if adjustments to strategic allocations
are appropriate. More details on the Advisor’s review process are included below in Item 13 – Review of
Accounts.
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns
and trends, which may be based on investor sentiment rather than the fundamentals of the company. The
primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 11
future. Even if the trend will eventually reoccur, there is no guarantee that NorthStar Advisory Group will be able
to accurately predict such a reoccurrence.
Quantitative analysis seeks to understand the behavior of a security using mathematical and statistical modeling
to measure certain unique characteristics such as, for example, revenues, earnings, margins, and market share.
Mathematical and statistical modeling helps the Advisor ascertain security price and risk to ultimately help
identify profitable opportunities.
Charting analysis utilizes various market indicators as investment selection criteria. These criteria are generally
pricing trends that may indicate movement in the markets. Assets are deemed suitable if they meet certain
criteria to indicate that they are a strong investment with a value discounted by the market. While this type of
analysis helps the Advisor in evaluating a potential investment, it does not guarantee that the investment will
increase in value. Assets meeting the investment criteria utilized in the technical and charting analysis may lose
value and may have negative investment performance. The Advisor monitors these market indicators to
determine if adjustments to strategic allocations are appropriate.
As noted above, NorthStar Advisory Group generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals. NorthStar Advisory Group will typically hold all or a portion of a security for
more than a year, but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash
needs of Clients. At times, NorthStar Advisory Group may also buy and sell positions that are more short-term in
nature, depending on the goals of the Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. NorthStar Advisory Group will assist Clients in determining
an appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 12
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Non-Purpose Loans and Lines of Credit
Non-purpose loans and lines of credit carry a number of risks, including but not limited to the risk of a market
downturn, tax implications if collateralized securities are liquidated, and an increase in interest rates. A decline in
the market value of collateralized securities held in the account[s] at the Custodian, may result in a reduction in
the draw amount of the Client’s line of credit, a demand from the Lending Program that the Client deposit
additional funds or securities in the Client’s collateral account[s], or a forced sale of securities in the Client’s
collateral account[s].
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if securities
pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to a "margin
call", pursuant to which it must either deposit additional funds with the broker or be the subject of mandatory
liquidation of the pledged securities to compensate for the decline in value.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving NorthStar Advisory Group or any of its
management persons. NorthStar Advisory Group values the trust you place in the Advisor. The Advisor
encourages Clients to perform the requisite due diligence on any advisor or service provider that the Client
engages. The backgrounds of the Advisor and its Advisory Persons are available on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD#
306850.
Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agency Affiliations
As noted in Item 5, certain Advisory Persons are also licensed insurance professionals. Implementations of
insurance recommendations are separate and apart from one’s role with NorthStar Advisory Group. As an
insurance professional, Advisory Persons will receive customary commissions and other related revenues from
the various insurance companies whose products are sold. Advisory Persons are not required to offer the
products of any particular insurance company. Commissions generated by insurance sales do not offset regular
advisory fees. This creates a conflict of interest in recommending certain products of the insurance companies.
To manage this conflict, NorthStar Advisory Group has policies and procedures in place to ensure that advisory
services are well suited to clients’ financial needs and goals. Clients are under no obligation to implement any
recommendations made by an Advisory Person or the Advisor.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 13
Financial Institution and Consulting Services
NorthStar Advisory Group has an agreement with MSI to provide investment consulting services to Brokerage
Customers, as noted in Item 4 – Advisory Services above. MSI compensates NorthStar Advisory Group for
providing consulting services to Clients who have purchased products through MSI. This consulting arrangement
does not include assuming discretionary authority over Brokerage Customers’ brokerage accounts or the
monitoring of securities. These consulting services offered to Brokerage Customers includes a general review of
Brokerage Customers’ investment holdings, which will result in NorthStar Advisory Group ’s Advisory Persons
making specific securities recommendations or offering general investment advice. This relationship presents
conflicts of interest. Conflicts are mitigated by Brokerage Customers consenting to receive consulting services
from NorthStar Advisory Group. In addition, NorthStar Advisory Group will not accept or bill for additional
compensation on asset under MSI’s management, beyond the consulting fees disclosed in Item 5 above.
Advisory Persons of the Advisor will not engage or hold itself as a registered representative of MSI, as Advisory
Persons are not registered to conduct commission-based activities under a broker-dealer.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
NorthStar Advisory Group has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary
commitment to each Client. This Code applies to all persons associated with NorthStar Advisory Group
(“Supervised Persons”). The Code was developed to provide general ethical guidelines and specific instructions
regarding the Advisor’s duties to each Client. NorthStar Advisory Group and its Supervised Persons owe a duty
of loyalty, fairness and good faith towards each Client. It is the obligation of NorthStar Advisory Group’s
Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general principles
that guide the Code. The Code covers a range of topics that address employee ethics and conflicts of interest.
To request a copy of our Code, please contact the Advisor at (833) 226-0400 or via email at
info@theNorthStarag.com.
B. Personal Trading with Material Interest
NorthStar Advisory Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. NorthStar Advisory Group does not act as principal in any
transactions. In addition, the Advisor does not act as the general partner of a fund, or advise an investment
company. NorthStar Advisory Group does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
NorthStar Advisory Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Owning the same securities that are recommended
(purchase or sell) to Clients presents a conflict of interest that, as fiduciaries, must be disclosed and mitigated
through policies and procedures. As noted above, the Advisor has adopted the Code to address insider trading
(material non-public information controls); gifts and entertainment; outside business activities and personal
securities reporting. When trading for personal accounts, Supervised Persons have a conflict of interest if trading
in the same securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades
are made with more advantageous terms than Client trades, or by trading based on material non-public
information. This risk is mitigated by NorthStar Advisory Group requiring reporting of personal securities trades
by its Supervised Persons for review by the Chief Compliance Officer (“CCO”) or delegate. The Advisor has also
adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While NorthStar Advisory Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or
traded afterward. At no time will NorthStar Advisory Group, or any Supervised Person of NorthStar
Advisory Group, transact in any security to the detriment of any Client.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 14
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
NorthStar Advisory Group does not have discretionary authority to select the broker-dealer/custodian for custody
and execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
Client assets and authorize NorthStar Advisory Group to direct trades to the Custodian as agreed upon in the
investment advisory agreement. Further, NorthStar Advisory Group does not have the discretionary authority to
negotiate commissions on behalf of Clients on a trade-by-trade basis.
Where NorthStar Advisory Group does not exercise discretion over the selection of the Custodian, it may
recommend the Custodian to Clients for custody and execution services. Clients are not obligated to use the
Custodian recommended by the Advisor and will not incur any extra fee or cost associated with using a
Custodian not recommended by NorthStar Advisory Group. However, the Advisor may be limited in the services
it can provide if the recommended Custodian is not engaged. NorthStar Advisory Group may recommend the
Custodian based on criteria such as, but not limited to, reasonableness of commissions charged to the Client,
services made available to the Client, and its reputation and/or the location of the Custodian’s offices.
NorthStar Advisory Group will generally recommend that Clients establish their account[s] at Charles Schwab &
Co., Inc. (“Schwab”), a FINRA-registered broker-dealer and member SIPC. Schwab will serve as the Client’s
“qualified custodian”. NorthStar Advisory Group maintains an institutional relationship with Schwab, whereby the
Advisor receives economic benefits from Schwab. Please see Item 14 below.
The following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. NorthStar Advisory Group does not participate in soft dollar programs sponsored or
offered by any broker-dealer/custodian. However, the Advisor receives certain economic benefits from
the Custodian. Please see Item 14 below.
2. Brokerage Referrals - NorthStar Advisory Group does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where NorthStar Advisory
Group will place trades within the established account[s] at the Custodian designated by the Client. Further, all
Client accounts are traded within their respective account[s]. The Advisor will not engage in any principal
transactions (i.e., trade of any security from or to the Advisor’s own account) or cross transactions with other
Client accounts (i.e., purchase of a security into one Client account from another Client’s account[s]). NorthStar
Advisory Group will not be obligated to select competitive bids on securities transactions and does not have an
obligation to seek the lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. NorthStar Advisory Group will execute its
transactions through the Custodian as authorized by the Client. NorthStar Advisory Group may aggregate orders
in a block trade or trades when securities are purchased or sold through the Custodian for multiple (discretionary)
accounts in the same trading day. If a block trade cannot be executed in full at the same price or time, the
securities actually purchased or sold by the close of each business day must be allocated in a manner that is
consistent with the initial pre-allocation or other written statement. This must be done in a way that does not
consistently advantage or disadvantage any particular Client accounts.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 15
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Michael A. Rosen, Chief
Investment Officer of NorthStar Advisory Group. Formal reviews are generally conducted at least annually or
more frequently depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify NorthStar Advisory Group if
changes occur in the Client’s personal financial situation that might adversely affect the Client’s investment plan.
Additional reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by NorthStar Advisory Group
NorthStar Advisory Group does not receive commissions or other compensation from product sponsors, broker-
dealers or any un-related third party. NorthStar Advisory Group may refer Clients to various unaffiliated, non-
advisory professionals (e.g. attorneys, accountants, estate planners) to provide certain financial services necessary
to meet the goals of its Clients. Likewise, NorthStar Advisory Group may receive non-compensated referrals of new
Clients from various third-parties.
Participation in Institutional Advisor Platform
NorthStar Advisory Group has established an institutional relationship with Schwab through its “Schwab Advisor
Services” unit, a division of Schwab dedicated to serving independent advisory firms like NorthStar Advisory
Group. As a registered investment advisor participating on the Schwab Advisor Services platform, NorthStar
Advisory Group receives access to software and related support without cost because the Advisor renders
investment management services to Clients that maintain assets at Schwab. Services provided by Schwab
Advisor Services benefit the Advisor and many, but not all services provided by Schwab will benefit Clients. In
fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of economic benefits from a custodian creates a conflict of interest
since these benefits may influence the Advisor's recommendation of this custodian over one that does not furnish
similar software, systems support, or services. However, NorthStar Advisory Services’ commitment to its clients
and the policies and procedures it has adopted are designed to limit any interference with NorthStar Advisory
Services independent decision-making process when choosing the most appropriate investments or custodian
for our clients. Finally, we are committed to utilizing whatever benefits we may receive under this arrangement to
enhance our services to you.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 16
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back-office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to NorthStar Advisory Group that
may not benefit the Client, including: educational conferences and events, consulting services and discounts for
various service providers. Access to these services creates a financial incentive for the Advisor to recommend
Schwab, which results in a conflict of interest. NorthStar Advisory Group believes, however, that the selection of
Schwab as Custodian is in the best interests of its Clients. NorthStar Advisory Services’ commitment to its clients
and the policies and procedures it has adopted are designed to limit any interference with NorthStar Advisory
Services independent decision-making process when choosing the most appropriate investments or custodian
for our clients.
B. Client Referrals from Promoters
NorthStar Advisory Group does not compensate, either directly or indirectly, any affiliated or unaffiliated parties
(“Promoters”) for Client referrals
Item 15 – Custody
The Advisor is authorized to deduct its fees from the Client’s account[s] at the Custodian. The Client must place
all assets with a “qualified custodian”. The Client is required to engage the Custodian to retain all funds and
securities and direct the Advisor to utilize that Custodian for security transactions in the account[s]. The Client
should review statements provided by the Custodian, as the Custodian does not perform this review. For more
information about custodians and brokerage practices, see Item 12 – Brokerage Practices.
If the Client gives the Advisor authority to move money from one account to another account, the Advisor may
have custody of those assets. In order to avoid additional regulatory requirements, the Custodian and the Advisor
have adopted safeguards to ensure that the money movements are completed in accordance with the Client’s
instructions.
Item 16 – Investment Discretion
NorthStar Advisory Group typically has discretion over the selection and amount of securities to be bought or
sold in Client accounts without obtaining prior consent or approval from the Client. However, these purchases or
sales may be subject to specified investment objectives, guidelines, or limitations previously set forth by the
Client and agreed to by NorthStar Advisory Group. Discretionary authority will only be authorized upon full
disclosure to the Client. The granting of such authority will be evidenced by the Client's execution of an
investment advisory agreement containing all applicable limitations to such authority. All discretionary trades
made by NorthStar Advisory Group will be in accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
NorthStar Advisory Group does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to proxies,
however, the Client retains the sole responsibility for proxy decisions and voting.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 17
Item 18 – Financial Information
Neither NorthStar Advisory Group, nor its management, have any adverse financial situations that would
reasonably impair the ability of NorthStar Advisory Group to meet all obligations to its Clients. Neither NorthStar
Advisory Group, nor any of its Advisory Persons, have been subject to a bankruptcy or financial compromise.
NorthStar Advisory Group is not required to deliver a balance sheet along with this Disclosure Brochure as the
Advisor does not collect advance fees of $1,200 or more for services to be performed six months or more in the
future.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 18
Privacy Policy
Effective: February 26, 2026
Our Commitment to You
NorthStar Advisory Group, LLC (“NorthStar Advisory Group” or the “Advisor”) is committed to safeguarding the
use of personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment
Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. NorthStar Advisory Group (also
referred to as "we", "our" and "us”) protects the security and confidentiality of the personal information we have
and implements controls to ensure that such information is used for proper business purposes in connection with
the management or servicing of our relationship with you.
NorthStar Advisory Group does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
Page 19
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
No
Not Shared
Yes
Yes
No
Not Shared
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
NorthStar Advisory Group does not disclose, and does not intend to
disclose, personal information with non-affiliated third parties to offer you
services. Certain laws may give us the right to share your personal
information with financial institutions where you are a customer and
where NorthStar Advisory Group or the client has a formal agreement
with the financial institution. We will only share information for
purposes of servicing your accounts, not for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
NorthStar Advisory Group does not disclose and does not intend to
disclose, non-public personal information to non-affiliated third parties
with respect to persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (833) 226-0400 or via email at info@theNorthStarag.com.
NorthStar Advisory Group, LLC
1555 Zion Road, Suite 204, Northfield, NJ 08225
Phone: (833) 226-0400 | Fax: (609) 674-0020
https://theNorthStaradvisorygroup.com
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