Overview
- Headquarters
- Boston, MA
- Average Client Assets
- $5.7 million
- Minimum Account Size
- $5,000,000
- SEC CRD Number
- 107138
Fee Structure
Primary Fee Schedule (NORTHSTAR ASSET MANAGEMENT ADV PARTS 2A BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $5,000,000 | 0.90% |
| $5,000,001 | $25,000,000 | 0.75% |
| $25,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | Below minimum client size | |
| $5 million | $46,000 | 0.92% |
| $10 million | $83,500 | 0.84% |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 76.77%
- Total Client Accounts
- 517
- Discretionary Accounts
- 517
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Additional Brochure: NORTHSTAR ASSET MANAGEMENT ADV PARTS 2A BROCHURE (2026-03-11)
View Document Text
Cover page
2 Harris Ave.
Boston, MA 02130
(617) 522-2635
PO Box 301840, Boston, MA 02130
www.northstarasset.com
March 11, 2026
This brochure provides information about the qualifications and business practices of NorthStar Asset
Management, Inc. (hereinafter “NorthStar”, the “Firm,” or “we’). If you have any questions about the
contents of this brochure, please contact us at (617) 522-2635. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
NorthStar Asset Management is a registered investment adviser. Registration as an investment
adviser does not imply that NorthStar or any of its principals or employees possess a particular level of
skill or training in the investment advisory business or any other business. In addition to the
disclosures set forth in this brochure, NorthStar may disclose other information that may be material to
advisory relationships with its clients by other means, including written or oral disclosures. Additional
information about NorthStar Asset Management, Inc. is available on the SEC website at
www.adviserinfo.sec.gov.NorthStar’s CRD number is 107138.
Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes. Since
our last annual amendment dated 02.20.2025, we are reporting the following material changes:
•
Items 4 and 5 have been amended to disclose that NorthStar may engage an unaffiliated
registered investment adviser to provide sub-advisory services to us. We maintain discretionary
authority over the assets for which a sub-adviser provides services to us, and sub-advisers will
have no authority to act for any account under NorthStar’s discretionary management. We have
entered into a sub-advisory agreement with Orion Portfolio Solutions, LLC (“OPS”), an
unaffiliated registered investment advisor, whereby OPS will offer non-discretionary advice to us
with respect to client accounts for which, under our discretionary authority, we have engaged
OPS for sub-advisory services. In particular, OPS will provide non-discretionary advice for the
development of custom, optimized investment portfolios based on specific risk models and
objectives, and clients’ particular objectives, investment restrictions, tax considerations, and
other information determined by us, with an emphasis on tax efficiency and tax transitions
(“Custom Indexing Services”). In utilizing the sub-advisory services of OPS, clients have access
to a wide range of investment mandates, such as traditional market asset classes, factor
strategies, thematic portfolios, as well as SRI/ESG portfolios. Clients may also further customize
their portfolios to meet their specific needs. OPS will have no authority to effect any transaction
on behalf of a client and NorthStar will retain full discretionary authority over the client’s account.
The fee charged by the sub-adviser for this program are separate from, and in addition to
NorthStar’s annual management fee.
•
Item 8 has been amended to disclose that as of October 2025, NorthStar claims compliance with
the Global Investment Performance Standards (“GIPS®”), which are voluntary ethical standards
for the calculation and presentation of investment performance developed by CFA Institute. The
GIPS® standards are designed to promote transparency and comparability of performance results
among investment management firms. Verification assesses whether NorthStar has complied with
all applicable GIPS® composite construction requirements on a firm-wide basis and whether our
policies and procedures are designed to calculate and present performance in compliance with
the GIPS® standards. Verification does not provide assurance regarding the accuracy of any
specific composite performance presentation.
NorthStar encourages clients to carefully read this brochure as the Firm routinely makes updates
throughout the brochure to improve and clarify the description of its fees and compensation, conflicts of
interest, business practices, compliance policies, and to respond to evolving industry best practices.
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Item 3 Table of Contents
Cover page ................................................................................................................................................ 1
Item 2 Summary of Material Changes ....................................................................................................... 2
Item 3 Table of Contents ............................................................................................................................ 3
Item 4 Advisory Business ........................................................................................................................... 4
Item 5 Fees and Compensation ................................................................................................................. 9
Item 6 Performance-Based Fees and Side-By-Side Management ........................................................... 10
Item 7 Types of Clients ............................................................................................................................ 10
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss...................................................... 11
Item 9 Disciplinary Information ................................................................................................................. 16
Item 10 Other Financial Industry Activities and Affiliations ...................................................................... 16
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 16
Item 12 Brokerage Practices .................................................................................................................... 18
Item 13 Review of Accounts .................................................................................................................... 19
Item 14 Client Referrals and Other Compensation .................................................................................. 20
Item 15 Custody ....................................................................................................................................... 20
Item 16 Investment Discretion ................................................................................................................. 21
Item 17 Voting Client Securities ............................................................................................................... 21
Item 18 Financial Information ................................................................................................................... 22
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Item 4 Advisory Business
Description of Firm
NorthStar Asset Management, Inc. ("NorthStar" or "the Adviser") is an SEC-registered investment
adviser specializing in socially responsible investing. We are organized as a corporation in the state of
Massachusetts. The firm was founded in 1990 and is currently majority owned by Julie N.W.
Goodridge. As of July 1, 2024, the firm has transitioned to broad-based equity ownership. Julie
Goodridge, the founder, owns 61% and the remaining 39% ownership is spread across eight other
employees. Over time, all employees will qualify and have an opportunity to own equity in the firm
based on tenure and contributions.
At NorthStar, we have created what we believe is an unique approach to investing for social change.
NorthStar centers our research, thinking, and activism around six core areas that inform how we view
the world: racial equality, gender equity, economic inequality, human rights, environmental justice, and
corporate governance. We examine potential opportunities in multiple asset classes to be included in
our portfolios, with the goal of allowing our clients to invest assets to achieve their financial objectives
with a deep awareness of their social impact.
Additionally, NorthStar is a signatory to the UN Principles of Responsible Investment (UNPRI),
member of the Shareholder Rights Group, US SIF: The Forum for Sustainable and Responsible
Investment, and Confluence Philanthropy. As a signatory, NorthStar has undertaken to incorporate the
consideration of the various principles, investment analysis and commitments as stated by each
organization, where applicable. NorthStar is also a certified B Corporation ®. Certified B Corporations
are for-profit companies that meet standards of social and environmental performance, accountability,
and transparency established by B Lab, a nonprofit organization. This certification reflects the firm’s
broader commitment to responsible business practices.
Our Investment Approach
Investment Management Clients are those for whom we use traditional investments in public stocks,
bonds, money market funds and investment company products, combined with alternative private or
“Outside” investments. In some cases, as we deem appropriate, we will also engage a sub-adviser to
provide advice to us for all or a portion of a client’s portfolio. In the course of our work with clients, we
provide a broad range of financial advice including discussions about budgeting, charitable
contributions, generational gifting, alternative lending, estate concerns, tax concerns, and other
financial planning concerns brought to our attention by our clients.
Clients at NorthStar have individually tailored asset allocations integrating equity, fixed income, cash,
and Outside Investments. We use our discretionary authority to create portfolios for our clients using
publicly traded, global equity aimed to grow the portfolio, and fixed income holdings (including cash)
aimed to provide income and liquidity. In certain limited cases, we also provide non-discretionary
advisory services with respect to other similar investments. Outside Investments are defined as
“private market investments” and may be suggested (depending on the clients’ risk tolerance and
financial situation) to enhance the social impact of a client’s portfolio, without necessarily enhancing
expected financial performance. NorthStar’s Outside Investments currently include community loan
funds, real estate investment trusts, private limited partnerships and LLCs, direct private loans, and
direct equity.
Our Investment Management allocation strategy is based on a combination of NorthStar’s current
market outlook and a client’s financial needs, investment horizon, and tolerance for risk. This asset
allocation is reviewed annually and otherwise when required due to changing market conditions or
client need.
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For the equity portion of a client’s portfolio, we have adopted a Core-Satellite structure utilizing ETFs /
Direct Indexing to efficiently capture market beta ("Core") and retaining a concentrated active sleeve
("Satellite") for high-conviction alpha and impact. The Core allocation provides low-cost beta to equity
portfolios and contributes to achieving market-rate returns. ETFs / direct indexing offer an effective
balance between achieving broad, diversified market exposure and maintaining strong alignment with
our socially responsible values. The Satellite allocation continues NorthStar’s disciplined approach to
risk management, and in, in most cases, consists of a “Global Equity Portfolio” of approximately 40-
50 global companies, selected to provide risk diversification across market capitalization size and
industry sectors relative to a global benchmark, with the goal of adding alpha, defined as the excess
return of the fund relative to the return of the benchmark index, through idiosyncratic stock
performance. With a long-term horizon, we purchase stocks with the intention of holding them for five
to ten years.
Our fixed income investments are generally selected from a pool of individual federal agency bonds,
certificates of deposit, treasuries, inflation protected treasuries, municipal bonds, and corporate bonds.
We select bonds that mature within a time horizon with which we feel comfortable given current bond
yield curves and client liquidity needs with the goal of holding them until maturity. We strive to match
bond selections with the individual needs of each Investment Management client. Often Investment
Management clients choose to add outside, non-publicly traded investments to their existing portfolios.
These “Outside Investments” in NorthStar client portfolios may consist of private equity investments,
real estate investment trusts, private limited partnerships, community loan funds, micro-lending
products, private loans and certificates of deposit (see the full description below of Outside Investing).
Clients may also select another Outside Investment of their choice. These investments may be made
in response to a client’s desire to have a more direct relationship with an organization or impact on a
project in their community or area of interest. While these investments are made with input from
NorthStar as to client suitability relative to risk and client objectives, they are either held in custody by
the client or by the issuing organization. NorthStar monitors and facilitates transactions related to
these investments as part of the management process, providing recordkeeping, funding capital calls,
depositing interest and dividends and return of principal, all with written authorization from the client.
The asset allocation of each NorthStar portfolio is client specific, and we are also able to modify each
client portfolio to include or exclude specific investments based on the individual client’s wishes and
history. Our priority is to have each client portfolio reflect the desires of the client with respect to their
social concerns and financial needs.
Outside Investments in NorthStar client portfolios may consist of investments such as private equity,
mission investments, real estate investment trusts, private limited partnerships, community loan funds,
micro-lending products, private loans and certificates of deposit. These investments may be made in
response to a particular client’s desire to have a more direct relationship with an organization or impact
on a project in their community or area of interest. Investments in private companies and socially
significant projects focused on such priorities as renewable energy, clean water, healthy foods, and
sustainable farming, ranching and forestry are evaluated on a case-by- case basis and integrated into
a client’s full investment portfolio where appropriate. These evaluative services are available to all
clients but are better suited to clients who are able to shift portions of their portfolios to higher levels of
illiquidity. The investments are directed and authorized by the client, with input from NorthStar as to
client suitability relative to risk and client objectives. Any securities associated with these investments
are held in custody by the client or the issuing organization, and NorthStar will not have custody.
NorthStar will, however, monitor the transactions related to these investments and provide
administrative assistance with record-keeping, capital calls, interest and dividends received, and
return of principal. The client directs the issuer to provide NorthStar with copies of all correspondence
from the issuers.
5
Portfolio Management Services
NorthStar provides portfolio management and investment advisory services primarily to individuals,
high net worth individuals or families, and non-profit organizations. The firm manages client assets
based on the individual goals, objectives, time horizon, and risk tolerance of each client. As part of
our portfolio management services, we may also offer financial planning services to clients desiring
such services. No separate fee is charged for financial planning services.
We offer discretionary portfolio management services. Our investment advice is tailored to meet our
clients' needs and investment objectives.
If you participate in our discretionary portfolio management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization, we
have the authority and responsibility to formulate investment strategies on your behalf. Discretionary
authorization will allow us to determine the specific securities, and the amount of securities, to be
purchased or sold for your account without obtaining your approval prior to each transaction. We will
also have discretion over the broker or dealer to be used for securities transactions in your account.
In certain accounts, discretionary authority may include the authority to select, monitor, and replace
sub-advisers on the client’s behalf, consistent with the client’s investment objectives and the terms of
the advisory agreement. Discretionary authority is typically granted by the investment advisory
agreement you sign with our firm, a power of attorney, or trading authorization forms.
We may also offer non-discretionary portfolio management services. If you enter into non-discretionary
arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf
of your account. You have an unrestricted right to decline to implement any advice provided by our firm
on a non-discretionary basis.
In providing account management services, we accept client restrictions on the specific securities or
the types of securities that may be held in your account.
Donor Advised Fund Services
Some NorthStar clients will establish donor advised funds through a third-party charitable program,
The funds will be managed in accordance with the specific investment policies and guidelines of the
Charitable Platform. Clients will establish a donor advised account, transfer funds earmarked for
charitable donation and recognize a tax deduction in the year that funds are transferred into an
account opened on a Charitable Platform. The funds remain in such account until the client designates
a charity, an amount and a date to donate to such charity.
Under an independent advisor program, some Charitable Platforms allow donors to nominate
independent advisors to manage the fund investments. NorthStar clients may nominate NorthStar as
an independent investment adviser for this purpose. If nominated, NorthStar will manage the donor’s
account pursuant to investment guidelines established by the client via a NorthStar Investment Policy
Statement adhering to the requirements of the Charitable Platform.
Wrap Fee Program(s)
NorthStar manages accounts in wrap fee programs sponsored by third-party financial services firms
(typically broker/dealers). NorthStar has entered into an agreement to participate as an outside
investment manager in Morgan Stanley’s Investment Management Services (“IMS”) program. In a
wrap program, NorthStar acts as an outside manager with the custodian handling all transactions. A
wrap fee program is an investment advisory program under which a client typically pays a single fee to
the sponsor based on assets under management. Fees paid are not based directly upon transactions
in the client’s account or the execution of client transactions. The program sponsor determines the fee
to charge to the wrap fee program clients and has primary responsibility for client communications and
service. NorthStar provides investment management services. The program sponsor is typically the
6
executing broker/dealer of client portfolio transactions, and in most cases, provides custodial services
for the client’s assets for the single fee paid by the client to the sponsor. Wrap fee accounts are
considered directed brokerage accounts. When determining whether to participate in a wrap fee
program you should consider, among other things, our brokerage practices and the fees charged by
the program sponsor in relation to the expected trading volume. (Item 12 provides more information
about our brokerage practices, including our treatment of directed brokerage accounts.)
Payment of advisory fees to NorthStar and wrap fees to the sponsor will increase overall costs.
Therefore, performance will differ in these “wrap fee” arrangement portfolios in comparison to other like
managed portfolios. We choose investments and manage the accounts of clients in the wrap fee
program the same way we manage other client accounts in similar strategies, and these clients have
the same access to their portfolio managers as all other clients. However, because wrap fee programs
are often offered by or connected to a broker-dealer, we will use that broker-dealer when placing
trades for those accounts.
Sub-Adviser Services
We offer sub-advisory services to unaffiliated registered investment advisers (the "Primary Investment
Adviser") where we manage assets delegated to our firm by the Primary Investment Adviser. We are
responsible for the overall management of the assets delegated to our firm, but we may or may not
communicate investment recommendations or selections directly to the Primary Investment Adviser's
individual clients, depending on whether or not the client signs an Investment Management Agreement
directly with us. The Primary Investment Adviser is primarily responsible for identifying the underlying
client’s investment objectives and risk tolerances, and for selecting the model in which assets are
invested.
We may also engage an unaffiliated registered investment adviser to provide sub-advisory services to
us. We maintain discretionary authority over the assets for which a sub-adviser provides services to us,
and sub-advisers will have no authority to act for any account under NorthStar’s discretionary
management.
Orion Custom Indexing Program
We have entered into a sub-advisory agreement with Orion Portfolio Solutions, LLC (“OPS”), an
unaffiliated registered investment advisor, whereby OPS will offer non-discretionary advice to us with
respect to client accounts for which, under our discretionary authority, we have engaged OPS for sub-
advisory services. In particular, OPS will provide non-discretionary advice for the development of
custom, optimized investment portfolios based on specific risk models and objectives, and clients’
particular objectives, investment restrictions, tax considerations, and other information determined by
us, with an emphasis on tax efficiency and tax transitions (“Custom Indexing Services”). In utilizing the
sub-advisory services of OPS, clients have access to a wide range of investment mandates, such as
traditional market asset classes, factor strategies, thematic portfolios, as well as SRI/ESG portfolios.
Clients may also further customize their portfolios to meet their specific needs. OPS will have no
authority to effect any transaction on behalf of a client and NorthStar will retain full discretionary
authority over the client’s account.
Outsourced Chief Investment Officer Services
We offer outsourced Chief Investment Officer (“OCIO”) services to institutional clients including
unaffiliated registered investment advisers. These services are provided on either a discretionary or
non-discretionary basis and include strategic asset allocation, investment policy development, portfolio
construction, manager selection, and ongoing oversight. In delivering OCIO services, we may engage
third-party managers and service providers, and clients should be aware that such engagements may
present potential conflicts of interest. All OCIO-related activities are subject to prior approval by the
Chief Compliance Officer and are documented in accordance with firm policy. We adhere to the CFA
Institute’s GIPS® standards for OCIO strategies where applicable, ensuring transparency in
7
performance reporting and benchmarking.
Types of Investments
We offer advice on equity securities, corporate debt securities (other than commercial paper),
certificates of deposit, municipal securities, variable annuities, United States government securities,
and ETFs. Additionally, we may advise you on various types of investments based on your stated
goals and objectives. We may also provide advice on any type of investment held in your portfolio at
the inception of our advisory relationship.
Since our investment strategies and advice are based on each client’s specific financial situation, the
investment advice we provide to you may be different or conflict with the advice we give to other clients
regarding the same security or investment.
At NorthStar we incorporate, to the best of our ability, legal and tax information from your other
financial advisors including accountants, lawyers, outside trustees, financial planners, and real estate
advisers. Our hope is that by maintaining contact with your outside advisors, with your express
permission, the investing and allocation in your NorthStar account will reflect the entirety of your
financial goals. We have close working relationships with several lawyers and accountants and can
provide our clients with referrals if necessary. We do not receive any referral fees or compensation of
any kind for our recommendations. Each year we consolidate 1099s, charitable giving records, fee
reports, capital gains, etc. for many of our clients who request this, send this information to the client’s
tax adviser, and consult with the adviser until the return is filed as necessary.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because the people providing investment advice
on our behalf have an incentive to recommend a rollover to you for the purpose of generating fee-
based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are
under no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
Leaving the funds in your employer's (former employer's) plan.
1.
2. Moving the funds to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney. If you are considering rolling over your retirement
funds to an IRA for us to manage, your advisor will review important points for your consideration
before you do so. It is important that you understand the differences between these types of accounts
and to decide whether a rollover is best for you. Prior to proceeding, if you have questions contact your
investment adviser representative, or call our main number as listed on the cover page of this
brochure.
8
Assets Under Management
As of December 31, 2025, NorthStar’s total discretionary client assets under management were
$805,920,869.
Item 5 Fees and Compensation
NorthStar clients are charged a NorthStar annual management fee of a maximum of 1% of assets
under management.
Our fee schedule is as follows:
Assets Under Management
Up to $1,000,000
$1,000,001 through $5,000,000
$5,000,000 through $25,000,000
Above $25,000,000
Annual Fee
1.00%
0.90%
0.75%
negotiable
Charitable institutions pay a maximum fee of .75% for all assets under management.
Clients participating in the Orion Custom Indexing Program will pay an additional sub-advisory fee to OPS
as disclosed in the OPS disclosure documents. This fee is separate from, and in addition to NorthStar’s
annual management fee.
Household accounts will be bundled in accordance with the investment advisory agreement and the
fee schedule reflected above.
Fees are based on the net asset value of accounts, assessed on the end of the last business day of
each calendar quarter in arrears and are calculated based on the value of the client's investment
account managed or advised by NorthStar. When a new account is opened, fees are pro-rated for the
portion of the quarter that the assets were managed.
Our advisory fees are debited directly from the client accounts held with the custodian, per the
NorthStar client agreement, unless otherwise instructed. Outside Investments held in Investment
Management accounts may not appear on the monthly custodial statements but are included in the fee
calculation. NorthStar receives valuations for many private market investments from the issuer and
records them at each month end. In situations where a quarterly valuation is not available or
provided, the valuation is based on the most recent valuation available, which is carried forward each
month until a new valuation is provided by the issuer. NorthStar clients receive custody, trading,
monthly statements, and transaction reports directly from their custodian. It is possible that some
clients may pay more or less than other clients for the same service. Clients are encouraged to review
their custodial statements and promptly report any discrepancies.
NorthStar may, at its discretion, reduce or waive minimum investment requirements, fees or trading
costs. We reserve the right to require account minimums, impose higher minimums for portfolios,
terminate accounts that fall below the minimum established requirements, or require that additional
funds or securities be deposited to bring an account value up to the required minimum. We may waive
account advisory fees or account minimums for employee, employee related, and affiliate employee
accounts.
9
Sub-Advisory Services for Registered Investment Advisers
When we provide sub-advisory fees to third-party advisers, the sub-advisory fee charged will be
specified in the Sub-Adviser Agreement signed by the Primary Investment Adviser. If we use our
discretion to engage a sub-adviser to manage all or a portion of a client’s assets, the client will be
subject to the sub-adviser’s fees as disclosed in the sub-adviser’s disclosure brochure. This fee is
separate from, and in addition to NorthStar’s annual management fee described above.
Outsourced Chief Investment Officer Fees
Fees and payment arrangements are negotiable and will vary on a case-by-case basis. The specific fee
charged will be specified in the OCIO Agreement signed by the client.
Fees Charged by Financial Institutions
In addition to advisory fees, clients may incur other fees and expenses such as trading fees, custody
fees, wire transfer fees, trade away fees or electronic fund transfer charges, charges imposed directly by
an ETF, safekeeping fees, transfer taxes, or other miscellaneous fees, in connection with specific
services provided by the custodian(s), third party manager(s) or other service providers.
Wrap Fee Programs
The fees described in the Brochure do not include information for investment management provided
through the Morgan Stanley Program. The terms of each client’s account in a Wrap Program are
governed by the client’s agreement with the Program sponsor and disclosure document for the Wrap
Program (Form ADV 2A Appendix 1 Wrap Fee Brochure). Wrap Program clients are urged to refer to
the sponsor’s disclosure document and client agreement for more information about the Wrap
Program. The fees for a Wrap program may result in higher costs than a client would otherwise
realize by paying standard fees and negotiation separate arrangements for trade execution, custodial
and consulting services. Wrap Programs typically pay a fee to the Program Sponsor based on assets
managed through the program.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees.
Our fees are calculated as described in the Fees and Compensation section above and are not
charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in your
advisory account.
Item 7 Types of Clients
NorthStar manages assets for individuals, families, trusts, and not-for-profit organizations who are
interested in socially responsible investing. Many of our individual clients have inherited wealth, and
consequently they have tax planning and estate planning needs. We prefer to accept Investment
Management clients with portfolios greater than $5,000,000, although at our discretion, we may also
accept clients whose portfolios are less than $5,000,000.
We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
We also offer sub-advisory services to other unaffiliated investment advisers.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Investment Management clients of NorthStar Asset Management, Inc. have a personalized portfolio
with tailored allocations. The percentage allocation to each investment is based on a combination of
the individual needs of the client and our market and strategic outlook. We adjust a client’s asset
allocation based on our current economic analysis and their liquidity needs and investment horizon.
Responsible Investing
Since its inception, NorthStar has always focused on socially responsible investing (SRI) based on
metrics we’ve established as a firm. NorthStar’s mission is to provide integrative and effective portfolio
management by connecting social concerns to stock selection, asset allocation, and activism. Our
goal is to engage along the whole spectrum of financial activity, from equities to loans and loan
guarantees, to supporting local businesses, finding private alternatives, and finally through
philanthropy, with a goal to effect change.
We believe that creative shareholder engagement, local investing, financial literacy, and targeted
giving are positive forces for change. We also believe that intentionally and purposefully perpetuating
the wealth gap and income inequality is wrong. When NorthStar portfolios include public equities, we
use a fundamental analysis approach for social and environmental issues to avoid investing in
companies with what we view as poor track records by screening potential investments considering
six pillars we believe are important: racial equity, gender equity, economic inequality, human rights,
corporate governance, and environmental justice.
We also use shareholder activism to focus on our six target and to address a variety of sub issues
within our five core pillars such as executive compensation, predatory lending, inequity in
nondiscrimination policies, the human right to water, environmental impact, and other social and
environmental concerns. Our Social Change and Activism Annual Report is available upon request.
For information regarding the risks associated with socially responsible investing, please see the
section titled "Other Risks."
The Decision-making Process for Investment Management Accounts
Steps in the investment decision-making process are as follows:
Step 1: Asset Allocation
Each Investment Management client at NorthStar has tailored allocations. We set an overall asset
allocation for each account based on a combination of the individual needs of the client, legacy
considerations, and our market outlook. Our priority is to have each portfolio reflect the desires of the
client as we understand them, with respect to their social concerns and financial needs. We endeavor
to control risk by evaluating asset allocation on a periodic basis. We adjust an individual’s asset
allocation based on our current economic forecast, combined with that client’s liquidity needs and
investment horizon.
The overall asset allocation for each account is reviewed annually, although individual investments are
reviewed on a regular and continuous basis. Changing market conditions, client needs, and changes
in the client’s situation or ability to tolerate risk may require additional adjustments to asset allocation.
Risks to Asset Allocation
Although we use asset allocation strategies to attempt to reduce risk, adverse changes in general
economic conditions, inflation or deflation, interest rate changes, monetary policy changes, legislative
actions, tax law changes, market volatility, and other risks could cause financial loss. All investing
involves risk, including the possibility of loss.
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Step 2: Public Equities
The public equity portion of our client portfolios typically consists of approximately 40-50 companies
from around the globe, selected to provide risk diversification across market capitalization, size, and
industry sectors relative to a global benchmark, with the goal of adding alpha through idiosyncratic
stock performance. With a long-term horizon, we purchase public equity with an intended holding
period of five to ten years. The equity portion of our client portfolios is typically comprised of individual
stock holdings, which we call our “NorthStar Global Equity portfolio.” These stocks generally range in
market capitalization from under $1 billion to over $150 billion. The equity benchmark is MSCI All
Country World Index.
In some cases, we design client portfolios to include investments in exchange traded funds (“ETFs”).
ETFs are professionally managed collective investment systems that pool money from many investors
and invest in stocks, bonds, short-term money market instruments, other funds, other securities, or
any combination thereof. An ETF will have a manager that trades the fund's investments in
accordance with the fund's investment objective. We also utilize ETFs or custom indexing as a
balance between achieving broad, diversified market exposure and maintaining strong alignment with
your socially responsible values.
We believe that prioritizing short-term financial returns to shareholders can compromise the fair and
equitable treatment of a company’s employees, suppliers, and customers; it can compromise a
company’s long-term planning, research, and development; and it can be at the expense of the
environment. Rather than expecting companies to minimize expenses to leave a higher profit for
shareholders, we rearrange the financial equation so that all constituents, including shareholders, are
on the same side. This encourages us and the companies with which we engage to consider what a
fair allocation of business revenues would look like rather than trying to minimize expenses,
externalize costs, and defer capital outlays to increase the residual (return to shareholders). We do
our best to avoid direct investments in gaming, tobacco, fossil fuel producers, weapons manufacturers,
or nuclear energy, and companies with a track record of funding what we view as oppressive
organizations through their philanthropy. No investment is perfect, and no company is considered
“socially responsible” and this is particularly true of public equity. While we screen companies on their
performance relative to Racial Equity, Gender Equity, Economic Inequality, Human Rights,
Environment and Safety, and Corporate Governance, we do not “score” companies. Rather, we keep
track of issues that we believe are problematic. We engage with companies in our Global Equity
portfolio through targeted shareholder activism (filing shareholder resolutions and directing proxy
voting) to address what we view as problematic behavior or communicate with them as we become
aware of issues that conflict with our five-pillar framework. We are not able to file shareholder
resolutions at companies outside of the United States. While there are some publicly traded stocks
that NorthStar would never hold, there are also companies that we feel perform important social
functions that impact the lives of stakeholders throughout the globe. From time to time, NorthStar
makes a strategic decision to place a company in our Global Equity portfolio that meets our financial
criteria but merits improvement from our socially responsible perspective.
Shareholder Activism and Corporate Engagement
Across our portfolio of investee companies, environmental, social, and governance issues require the
attention of active investors. These concerns are ever evolving as companies react to public policy
changes, political environments, worldwide human rights and environmental developments, and much
more. We regularly update our Proxy Voting Guidelines to present our perspectives on these issues as
related to both investment screening and proxy voting decisions. These are readily available upon
request. As long-term investors, NorthStar views shareholder activism as a vital tool to protect our
clients’ public equity investments, as well as a fiduciary duty to address broad social, environmental,
and governance issues that concern our clients. Shareholder activism remains integral to our core
purpose as a company – to effect social change. Learn more on our Activating Change webpage.
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Risks of Public Equity Investing
Investing in stocks involves the risk of loss that clients should be prepared to bear. Equity investment
risks include, but are not limited to, changes in revenue, margins, earnings, dividends, cash flow,
balance sheet, leverage, liquidity, solvency, legal matters, negative publicity, brand image, and general
market volatility.
Risks of Investing in Exchange Traded Funds:
While ETFs generally provide diversification, risks can be significantly increased if the fund is
concentrated in a particular sector of the market, primarily invests in small cap or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities. ETFs
differ from mutual funds since they can be bought and sold throughout the day, like a stock, and their
price can fluctuate throughout the day. The returns on ETFs can be reduced by the costs to manage the
funds.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to cause
the ETF’s performance to match that of its Underlying Index or other benchmark, which may negatively
affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track the
performance of their Underlying Indices or benchmarks on a daily basis, mathematical compounding
may prevent the ETF from correlating with performance of its benchmark. In addition, an ETF may not
have investment exposure to all of the securities included in its Underlying Index, or its weighting of
investment exposure to such securities may vary from that of the Underlying Index. Some ETFs may
invest in securities or financial instruments that are not included in the Underlying Index, but which are
expected to yield similar performance.
The equity benchmarks are the MSCI All Country World Index (ACWI) and MSCI All Country World
Socially Responsible Index (SRI).
Risks of Custom Indexing
Custom indexing (“CI”) involves certain risks, including the risk of tracking error. The CI investment
adviser (in the case of NorthStar, OPS) may not be able to cause the CI’s performance to closely
match that of its underlying index or other benchmark. As a result, performance may differ (positively
or negatively) from the benchmark. A CI portfolio may not hold all of the securities included in its
underlying index. In addition, the portfolio’s weighting of securities may differ from that of the index. In
some cases, a CI may invest in securities or financial instruments that are not included in the
underlying index but are intended to provide similar investment exposure or performance
characteristics. These differences in holdings and weightings may contribute to performance
deviations from the underlying index.
Step 3: Fixed income
Our fixed income investments are selected from a pool of individual federal agency bonds, certificates
of deposit, treasuries, inflation protected treasuries, municipal bonds, and corporate bonds. We select
bonds that mature within a time horizon with which we feel comfortable given current bond yield
curves, with the goal of holding them until maturity. We match bond selections with the specific needs
of each Investment Management client. For some clients we include fixed income investments such
as community loan funds, micro-loans, corporate bonds, and other “outside” investments. We
regularly seek out fixed income opportunities that have stated social or environmental benefits, such as
green bonds, social bonds, or women-focused bonds. The fixed income benchmark is Bloomberg US
Government Intermediate Bond Index with 1 to 10 years to maturity.
Risks of Fixed Income Investing
The safety of bonds, CD, and money market accounts cannot be taken for granted. Adverse changes
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include credit risk, interest rate changes and the yield curve, inflation, default, monetary policy
changes, government instability, and other risks.
Step 4: Cash and Cash Management
We periodically review each client’s cash flow needs in light of the interest rate environment and the
client’s risk tolerance in order to recommend an appropriate target percentage for cash held in the
portfolio. The cash benchmark is the Treasury Bill (U.S.) 90 Day (Yield).
Risks of Investing in Cash:
Although often thought of as safe, the risk to investing in cash includes currency valuation, interest
rates, inflation, institutional default and other risks.
Step 5: Outside Investing
Often, based on individual risk tolerance as determined on a case-by-case basis with an Investment
Advisor, clients add non-publicly traded investments to their existing portfolios. These “outside
investments” in NorthStar client portfolios may consist of private equity investments, real estate
investment trusts, private limited partnerships, community loan funds, micro-lending products, private
loans and certificates of deposit. These investments are made in response to a client’s desire to have
a more direct relationship with an organization or impact on a project in their community or area of
interest. These investments are often in the form of community loan funds, micro-lending corporate
bonds, and innovative private equity investments that align with client and NorthStar values. NorthStar
monitors and facilitates transactions related to these investments as part of the management process,
providing recordkeeping, funding capital calls, and depositing interest, dividends and return of
principal, all with written authorization from the client.
Risks of Outside Investing:
Outside Investments are privately placed with various types of entities, as described above. In addition
to the risks of equity, (which include, but are not limited to, changes in revenue, margins, earnings,
dividends, cash flow, balance sheet, leverage, liquidity, solvency, legal matters, negative publicity,
brand image, and general market volatility) and the risks of fixed income investing (such as credit risk,
interest rate changes and the yield curve, inflation, default, monetary policy changes, government
instability, and other risks), Outside Investments are typically illiquid.
Portfolio Risk
While we do our best to create positive returns in our client portfolios, all investments involve risk of
loss. A clear understanding of your tolerance for risk is essential before choosing to work with any
asset manager. We do not guarantee returns and cannot eliminate risk in any portfolio under our
management. In addition, while we do our best to create portfolios that meet our social criteria, we
cannot guarantee compliance of our social guidelines by the companies in client portfolios.
Global Investment Performance Standards (GIPS®)
NorthStar claims compliance with the Global Investment Performance Standards (“GIPS®”), which are
voluntary ethical standards for the calculation and presentation of investment performance developed by
CFA Institute. The GIPS® standards are designed to promote transparency and comparability of
performance results among investment management firms.
NorthStar’s GIPS® compliance has been independently verified as of October 2025. Verification
assesses whether NorthStar has complied with all applicable GIPS® composite construction
requirements on a firm-wide basis and whether our policies and procedures are designed to calculate
and present performance in compliance with the GIPS® standards. Verification does not provide
assurance regarding the accuracy of any specific composite performance presentation.
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OTHER RISKS
Business Continuity
NorthStar has developed a Business Continuity Program ("BCP") designed to minimize the impact of
certain disruptions to NorthStar's ability to conduct business. Clients should be aware that disruptions
include public health emergencies, including pandemics, for example, COVID-19, which can have a
significant impact on NorthStar and the health of its personnel, its clients and client portfolios and could
adversely impact a client's ability to meet its investment objectives. In addition, the operations of the
Adviser may be impacted because of government or Advisor quarantine measures, including voluntary
or precautionary. Other disruptions include terrorism, acts of governments, power shortages or failures
or other malfunctions. Although there is no guarantee the BCP anticipates all disruptions it is designed
to allow NorthStar to resume business operations in a timely fashion. Service providers may also be
impacted by these disruptions and are subject to the same risks. These risks faced by NorthStar, and
its service providers, may result in a negative on client portfolios if there is an inability to process
transactions, calculate net asset values or trade in client accounts.
Cybersecurity Risks
NorthStar relies on certain technology to conduct business. As such, NorthStar is susceptible to
operational, information security and related risks. Cyber incidents may be intentional or unintentional
and can eliminate or limit NorthStar's ability to conduct operations. These incidents include but may not
be limited to denial-of-service, phishing, hacking, or unauthorized access. Additionally, certain systems
may malfunction due to natural disasters, misconduct by employees or service providers, or user error.
In addition, in the event a cyber incident is directed at one of NorthStar's service providers holding its
financial or investor data, the Advisor and its clients may be at risk of loss despite NorthStar's efforts to
prevent and mitigate such risks. Importantly, there is a possibility that all risks have not been identified
as technology is constantly evolving. NorthStar has an IT continuity plan to mitigate cybersecurity risks
as much as possible.
Data Source Risks
NorthStar utilizes a variety of third-party data sources, including issuer provided information that are
used to evaluate, analyze and formulate investment decisions. If these third parties provide inaccurate
data, client accounts may be negatively affected. While NorthStar believes its third-party data sources
are reliable, there is no guarantee that the data received is accurate.
Government or Market Regulation Risks
Disruptions to the market and the increase in capital allocated to private funds, alternative investment
strategies and socially responsible investments have led to increased scrutiny from regulators and the
government. The Securities and Exchange Commission, Congress, state legislatures, and state
securities administrators could impose additional regulation and disclosure on investment strategies or
portfolios that claim to rely on environmental, social or governance (ESG) factors within its investment
analysis.
Socially Responsible Investing Risks
Investing your portfolio in socially responsible investments carries the risk that under certain market
conditions, the investment strategy may not perform as those that do not utilize a social change
strategy. The application of this strategy will limit a client's exposure to certain sectors or types of
investments. When NorthStar evaluates certain investments, it is dependent on information and data
which may be incomplete, inaccurate, or unavailable, which could negatively impact the analysis of its
social or environmental impact.
Artificial Intelligence Risk: We may use artificial intelligence ("AI") in our business operations, to
promote operational efficiency and augment our client service. AI models are highly complex and may
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result in output that is incomplete or incorrect. Our use of AI includes certain third-party technologies
aimed at driving operational efficiency by automating meeting prep, meeting notes, CRM updates,
meeting recap notes, task management, and other client service related functions. We believe the use
of this technology allows us to reduce administrative time, prepare for client engagement, and improve
overall client experience. The use of AI poses risks related to the challenges the Company faces in
properly managing its use. Content generated by AI technologies may be deficient, inaccurate, or
biased, and the use of AI tools may lead to errors in decision-making. Use of AI tools could also pose
risks related to the protection of client or proprietary information. Such risks may include the exposure of
confidential information to unauthorized recipients, violation of data privacy rights, or other data leakage
events. For example, in the case of generative AI, if confidential information, including material non-
public information or personal identifiable information is input into an AI application, such information is
at risk of becoming part of a dataset accessible by other AI applications and users. The regulatory
environment relating to AI is rapidly evolving and could require changes in our adoption and
implementation of AI technology in the future. The use of AI may also expose us to litigation risk or
regulatory risk.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
NorthStar does not have any financial industry affiliations.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
To manage any potential conflicts of interest involving personal trades, NorthStar has adopted a formal
Code of Ethics, which includes formal Personal Securities Trading policies and reporting procedures
and provides training on an annual basis. If you would like to review the full Code of Ethics for
NorthStar, please let us know, and we will send that section of our compliance manual to you upon
request and free of charge.
Ethical Principles
In addition to NorthStar’s formal Code of Ethics, we require, among other things, that employees:
• Act with integrity, competence, diligence, respect, and in an ethical manner with the public,
clients, prospective clients, employers, employees, colleagues in the investment profession,
and other participants in the global capital markets.
• Place the integrity of the investment profession, the interests of clients, and the interests of
NorthStar above one’s own personal interests;
• Adhere to the fundamental standard that employees should not take inappropriate advantage of
their position;
• Avoid any actual or potential conflict of interest;
• Conduct all personal securities transactions in a manner consistent with this policy;
• Use reasonable care and exercise independent professional judgment when conducting
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investment analysis, making investment recommendations, taking investment actions, and
engaging in other professional activities;
• Practice and encourage others to practice in a professional and ethical manner that will reflect
positively on themselves and on NorthStar;
• Promote the integrity of, and uphold the rules governing capital markets;
• Maintain and improve professional competence and strive to maintain and improve the
competence of other investment professionals;
• Employees are expected to take full responsibility for all aspects of their jobs with wisdom and
integrity while exhibiting superior judgment and respect for confidentiality in all company
matters.
Employees of NorthStar Asset Management, Inc. are required to clearly understand the values of the
company and to follow rules created by the Securities and Exchange Commission to protect our clients
and our reputation as an investment company charged with overseeing and investing our clients’
assets.
Many of our clients are members of family groups: spouses, husband and wife, siblings, parents and
children, cousins, etc. Under no circumstances are supervised persons allowed to share any
information, even if it is apparently of joint knowledge among both parties, with any other related party
without explicit permission from all parties. This includes and is not limited to conversations about tax
status, estate planning, charitable giving, cash flow analysis, investment goals or casual conversation
about other, non-financial matters.
Participation or Interest in Client Transactions
We do not have any participation or interest in client transactions, nor do we participate in internal
cross-transactions.
Personal Trading Practices
Our firm, or persons associated with our firm, may buy or sell the same securities that we recommend
to you or securities in which you are already invested. A conflict of interest exists in such cases
because we have the ability to trade ahead of you and potentially receive more favorable prices than
you will receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons
associated with our firm shall have priority over your account in the purchase or sale of securities.
Aggregated Trading
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("aggregated trading"). Refer
to the Brokerage Practices section in this brochure for information on our aggregated trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To eliminate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
Insider Trading
NorthStar has procedures in place to comply with the Insider Trading and Securities Fraud
Enforcement Act of 1988. All employees, including contract, temporary, part time or any other
associated persons are strictly prohibited from trading or recommending trading in securities for any
account (personal or client) while in possession of material, non-public information about the issuer of
the securities. They may not communicate non-public information about the issuer of any securities to
any other person under any circumstance.
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Item 12 Brokerage Practices
Though NorthStar may make a recommendation, clients may choose from among the custodians with
whom NorthStar works. Some of the factors that NorthStar may consider when recommending a
custodian include but are not limited to the following:
• Cash management experience
• Type and level of service provided
• Amount of assets under management
• Clients comfort with technology resources provided
• Costs
• Operational effectiveness
We discuss these factors with each potential client so that we can offer them advice on the appropriate
custodian choice for them. Your assets must be maintained in an account at a “qualified custodian,”
generally a broker-dealer or bank. In recognition of the value of the services the Custodian provides,
you may pay higher commissions and/or trading costs than those that may be available elsewhere.
Brokerage Practices for Investment Management Clients
Investment Management clients typically have their investment assets held either at Morgan Stanley
(when opting for a Wrap Fee Program), or at Charles Schwab.
In placing trades in our Investment Management client accounts, we primarily transact through the
custodian, but occasionally we will opt to purchase a security from an outside source. When a client
chooses to have their account held at a custodian other than Morgan Stanley or Charles Schwab, the
custodial/trading fees of that custodian will apply.
Where possible, we bundle trades to receive best execution. For example, if we are buying 100 shares
of a stock in one account, 1000 shares in another, and 5 shares in a third account, we will submit an
order with the trader to buy 1105 shares of the stock. We will then split the executed buy between the
3 clients. This allows the client who is buying 5 shares to receive the same price as the client buying
1000 shares. If we enter a bulk order at a limit price that is not fully executed, we will allocate the
shares proportionately to each client, based on the percentage of the overall trade that their desired
shares represent. In this way, we do not give preferential treatment to any one client. We will then re-
enter the trade the next day and the next until all shares have been executed. We also employ a
systematic trade rotation process across custodians and taxable and non-taxable accounts during our
quarterly rebalance process.
We do not have any “soft dollar” arrangements.
Economic Benefits
As a registered investment adviser, we have access to the institutional platform of your account
custodian. As such, we will also have access to research products and services from your account
custodian and/or other brokerage firms. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment decision-
making responsibilities. Such research products and services are provided to all investment advisers
that utilize the institutional services platforms of these firms and are not considered to be paid for with
soft dollars. However, you should be aware that the commissions charged by a particular broker for a
particular transaction or set of transactions may be greater than the amounts another broker who did
not provide research services or products might charge.
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Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
In limited circumstances, and at our discretion, some clients may instruct our firm to use one or more
particular brokers for the transactions in their accounts. If you choose to direct our firm to use a
particular broker, you should understand that this might prevent our firm from aggregating trades with
other client accounts or from effectively negotiating brokerage commissions on your behalf. This
practice may also prevent our firm from obtaining favorable net price and execution. Thus, when
directing brokerage business, you should consider whether the commission expenses, execution,
clearance, and settlement capabilities that you will obtain through your broker are adequately favorable
in comparison to those that we would otherwise obtain for you.
Aggregated Trades
We combine multiple orders for shares of the same securities purchased for discretionary advisory
accounts we manage (this practice is commonly referred to as "aggregated trading"). We will then
distribute a portion of the shares to participating accounts in a fair and equitable manner. Generally,
non-wrap accounts will pay a fixed transaction cost regardless of the number of shares transacted. In
certain cases, each participating account pays an average price per share for all transactions and pays
a proportionate share of all transaction costs on any given day. If you participate in our wrap fee
program described above, you will not pay any portion of the transaction costs in addition to the
program fee. In the event an order is only partially filled, the shares will be allocated to participating
accounts in a fair and equitable manner, typically in proportion to the size of each client’s order.
Accounts owned by our firm or persons associated with our firm may participate in aggregated trading
with your accounts; however, they will not be given preferential treatment.
We do not aggregate trades for non-discretionary accounts. Accordingly, non-discretionary accounts
may pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities for
you and you may pay higher commissions, fees, and/or transaction costs than clients who enter into
discretionary arrangements with our firm.
Item 13 Review of Accounts
Annually, at the beginning of each calendar year, the portfolio management team undergoes a
comprehensive review and analysis to adjust target weights for stocks included in the NorthStar’s
Global Equity strategy Buy List. We then review each account at least quarterly. Client accounts are
grouped together and reviewed by the portfolio management team. Our Research Analysts and other
investment personnel may also attend reviews. Asset allocation, including cash positions, is evaluated
based on the client’s individual needs (income needs, charitable giving, taxes, etc.).
Investment Management Account Reviews
We adjust our “Buy List” periodically, and this may necessitate trimming partial or entire positions of
one security and replacing that security with another. These decisions are made separately from the
quarterly review process and tend to occur as a result of changing market conditions, risk analysis or a
fundamental shift in our economic outlook or conditions at the company.
Clients receive access to their client statements via a client portal or receive a printed account statement
and a letter from NorthStar. The client may consult with their Investment Advisor at any time regarding
their account status. The NorthStar account statements list individual holdings by category, including
individual and aggregate values. The quarterly letter includes NorthStar’s general economic and
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investment outlook and a comparison of NorthStar’s overall client composite performance to the
appropriate benchmarks. Clients also receive normal and customary custodian brokerage account
statements, which should be reviewed carefully.
Outside Investing Reviews
Outside Investments are monitored and assessed annually. Clients receive quarterly reports consisting
of a printed or electronic account statement and a letter from NorthStar Staff. The client may consult
with NorthStar at any time regarding their account status. The NorthStar account statements list
individual holdings, the amount that has been invested, and the current valuation of each investment
(as provided by the issuer). The quarterly letter includes NorthStar’s general economic and investment
outlook and a comparison of NorthStar’s overall Investment Management composite performance to
the appropriate public market benchmarks. Outside Investing account holdings vary widely from client
to client and are not priced in public markets. NorthStar does not maintain composites for Outside
Investing assets under management.
Item 14 Client Referrals and Other Compensation
Our firm does not compensate any party for client referrals.
Item 15 Custody
At this time, Investment Management clients hold their stock, bond, money market, and ETF assets at
a qualified custodian outside of NorthStar. The choice of custodian is determined with the client at the
beginning of their relationship with NorthStar. All clients with investments in community loan funds or
other non-traditional equity or debt investments (Outside Investments) will either hold securities
themselves or the securities will be held by the issuer based on the client’s election. NorthStar does
not have custody over these securities but will track and report these securities.
Under SEC Rule 206(4)-2, NorthStar may be viewed for regulatory purposes as having custody of
certain client assets, if we or any of our personnel serves as trustee for an account, or if we have
transactional access to an account, such as in the case of some managed Fidelity Giving Accounts,
Schwab Giving Accounts, or other Donor Advised Accounts, where grants are made on behalf of a
client. We describe our custody situations below.
Clients will receive monthly account statements directly from the custodian and quarterly statements
from Fidelity Giving Accounts. If a client has a different custodian, they are required to send statements
at least quarterly, and NorthStar receives duplicates of these statements. These statements will be
sent to the address provided by the client and will be made available electronically upon request.
Clients are encouraged to carefully review all statements promptly when they receive them. We also
urge clients to compare these account statements with the quarterly reports they will receive from us.
Our reports may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies for certain securities. All custodial statements will generally exclude non-
publicly tradable securities.
Should clients have any questions about discrepancies, they should notify us and/or their custodian as
soon as possible. All accounts for which we are deemed to have custody are subject to an annual
surprise audit by an independent accounting firm.
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Debiting of Fees
Your independent custodian will directly debit your account(s) for the payment of our advisory fees.
This ability to deduct our advisory fees from your accounts causes our firm to exercise limited custody
over your funds or securities. We do not have physical custody of any of your funds and/or securities.
Your funds and securities will be held with a bank, broker-dealer, or other qualified custodian. You will
receive account statements from the qualified custodian(s) holding your funds and securities at least
quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account(s) each billing period. You should carefully review account statements for
accuracy.
Trustee Services
For a small number of client accounts and based upon the length of the client relationship and other
factors, Julie Goodridge acts as a trustee or co-trustee of client-created trusts. Because of her trustee
status, the Firm is considered to have custody of the underlying trust assets. All of these trust assets are
held at a qualified custodian for safekeeping. Pursuant to applicable regulations, the assets of the trust
accounts are subject to surprise annual examination by an independent auditing firm. NorthStar has
written policies and procedures in place to mitigate the risks of having access to client funds.
Where any supervised person of the firm acts as trustee for an advisory client only as a result of a
family or personal relationship (and not as a result of employment with our firm), or there is a co-
trustee that is an independent qualified custodian, we are not deemed to have custody.
Based on the fact that our firm is deemed to have custody under SEC Rule 206(4)-2, we are subject to
an annual surprise independent examination by a qualified certified public accountant.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement and the appropriate trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s), the broker or dealer to be used for each transaction, and over the commission
rates to be paid without obtaining your consent or approval prior to each transaction. You may also
grant our firm discretionary authority to select a sub-adviser to manage all or a portion of your assets.
You may specify investment objectives, guidelines, and/or impose certain conditions or investment
parameters for your account(s). For example, you may specify that the investment in any particular
stock or industry should not exceed specified percentages of the value of the portfolio and/or
restrictions or prohibitions of transactions in the securities of a specific industry or security. Refer to
the Advisory Business section in this Brochure for more information on our discretionary management
services.
For non-discretionary engagements, we must obtain your consent to effect transactions in your
account.
Item 17 Voting Client Securities
We outsource proxy voting on behalf of our Investment Management Clients, and this firm simplifies
the processing of institutional proxies and assists us with voting and record keeping. Ultimately,
however, it is our responsibility to ensure proxies are voted in alignment with our Proxy Voting
Guidelines. It is the firm’s policy to monitor events affecting the issuers as required to cast informed
votes and to exercise its voting authority in a manner consistent with the best interest of the client,
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including aligned with firm and client social and environmental goals. In some cases we may abstain.
Unless otherwise instructed by the client, NorthStar instructs our outside proxy voting service to
adhere to our Proxy Voting Guidelines which are updated regularly as new issues arise. We are
required by applicable law to keep records in connection with our proxy voting activities and these
proxy voting records are available upon request and updated annually. If a client has a particular
interest in a proxy issue facing a holding in their portfolio, they should communicate directly with us so
that we can discuss and request the service to vote the shares according to the client’s wishes.
Additionally, if you would like information regarding the result of our vote on your behalf, please send
us an email at clientservices@northstarasset.com or give us a call at 617-522- 2635.
Item 18 Financial Information
NorthStar is an S Corporation registered with the State of Massachusetts. NorthStar has never filed for
bankruptcy and is not aware of any financial condition that is expected to affect its ability to manage
client accounts. NorthStar does not require or solicit prepayments of more than $1200 from clients six
months or more in advance.
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