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NorthWest Financial Services, Inc.
Form ADV Part 2
Brochure and Supplement
IARD/CRD No: 160805
SEC File No.: 801- 42770
9/25/2025
SUMMARY OF MATERIAL CHANGES
NorthWest Financial Services, Inc.'s (NWFS) Brochure has been updated with the following material
changes that have occurred since the last annual update of our Brochure on 2/18/2025. If you would
like free delivery of the entire amended Brochure, please let us know.
ADV Part 2A
Item 5
NorthWest Financial clarified how our Minimum Fee is calculated on a semi-annual basis.
There is no minimum account size, but NWFS does have a minimum annual fee of $5,000 (billed as $2,500,
semi-annually). The annual minimum fee is negotiable and sometimes a flat fee may be negotiated. If the client
asks us to prepare his/her tax return, we charge a separate fee based on the complexity of the return (generally
$450-$750).
The advisory fee is billed semiannually based on the market value of assets as of the end of the previous
quarter. The client may choose to have us withdraw their fee from their account, or they may choose to pay the
fee by check.
Note: NWFS will charge the higher of the minimum annual fee ($5,000, billed as $2,500 every six months) or
the percentage of assets we manage (see our ADV Part 2A, section 5 for more details). If your managed assets
are above our minimum fee the first six months, and then drop below our minimum fee the next billing cycle,
you will not be credited for any previous fees.
Items 5, 8, 10, 11, and 12
Clarified language around conflicts of interest and benefits we receive from Schwab.
We are taking this opportunity to invite you to let us know if you have any “material changes” in your
financial situation or investment objectives. You may also let us know if you would like to place any
restrictions on your accounts or if you are not receiving regular statements from your account
custodians.
If you have any questions, please call (317) 844-0448.
NorthWest Financial Services, Inc.
9333 N. Meridian St. Ste. 300
Indianapolis, IN 46260
NorthWest Financial Services, Inc.
9333 N. Meridian Street, Suite 300
Indianapolis, IN 46260
(317) 844-0448 Phone
(317) 844-0458 Fax
www.northwestfinancial.net
9/25/2025
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of NorthWest
Financial Services, Inc. (NWFS). If you have any questions about the contents of this brochure,
please contact us at (317) 844-0448. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
information about NWFS
is also available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for NorthWest Financial Services, Inc.
is 106805.
Although NWFS is a Registered Investment Adviser, Registration with the United States Securities
and Exchange Commission or any state securities authority does not imply a certain level of skill
or training.
NorthWest Financial Services, Inc.
Form ADV Part 2A
Brochure
IARD/CRD No: 106805
SEC File No.: 801- 42770
9/25/2025
Table of Contents
Advisory Business ............................................................................................................ 1
Fees and Compensation .................................................................................................. 1
Performance-Based Fees and Side-By-Side Management .......................................... 3
Types of Clients ................................................................................................................. 3
Methods of Analysis, Investment Strategies and Risk of Loss .................................. 3
Disciplinary Information ................................................................................................... 6
Other Financial Industry Activities and Affiliations ..................................................... 6
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ................................................................................................................................ 7
Brokerage Practices ......................................................................................................... 7
Review of Accounts .......................................................................................................... 9
Client Referrals and Other Compensation ..................................................................... 9
Custody ............................................................................................................................ 10
Investment Discretion ..................................................................................................... 10
Voting Client Securities .................................................................................................. 10
Financial Information ...................................................................................................... 11
Advisory Business
Form ADV Part 2A, Item 4
NWFS incorporated in the state of Indiana in October of 1990. Matthew C. Yeiter and Thomas D. Gross are the
principal owners.
Typically, we will gather information from the client through documents, interviews, and other third parties (with
the client’s permission). We use this information along with the stated goals of the client to create a financial
plan. Depending on the client’s needs, the plan considers the following:
Financial Planning
Investment Advice
Tax Planning
Stock Option Planning
Retirement Planning
Education Funding
Insurance Analysis
Estate Planning
Charitable Giving Strategies
If the client wants us to implement the plan, we will provide ongoing investment supervisory services and
continue to offer financial advice. Although NWFS may offer advice from time to time on other types of
investments as part of the financial plan, our primary strategy is investing in mutual funds. We also offer tax
preparation services as an additional service for a separate fee.
The value and accuracy of our financial plan depends on the data provided by the client and is specific to each
client. Based on information from the financial plan and other assessments of the client’s risk tolerance, an
investment strategy is created. The client may impose restrictions on investing in certain securities or types of
securities; we ask that this be put in writing.
At this time we do not participate in wrap fee programs.
As of December 31, 2024, we manage $551,414,090 of assets. All assets are managed on a discretionary
basis (which means we do not have to contact the client to make investment changes).
Fees and Compensation
Form ADV Part 2A, Item 5
NWFS charges an initial financial planning fee of $5,000 which may be credited against future advisory fees.
Ongoing advisory services are provided for an annual fee based on a percentage of managed assets as follows
(for new and existing clients after 1/1/2025):
Up to $2,000,000
$2,000,000 to $5,000,000
$5,000,000 to $20,000,000
$20,000,000 and up
0.9%
0.7%
0.5%
0.3%
$18,000 on the first $2,000,000
$21,000 on the next $3,000,000
$75,000 on the next $15,000,000
0.3% on assets over $20,000,000
Ongoing advisory services are provided to some existing clients (prior to 1/1/2025) for an annual fee based on
a percentage of managed assets as follows:
Up to $1,000,000
$1,000,000 to $2,000,000
$2,000,000 to $5,000,000
$5,000,000 and up
0.9%
0.7%
0.5%
0.3%
$9,000 on the first $1,000,000
$7,000 on the next $1,000,000
$15,000 on the next $3,000,000
0.3% on assets over $5,000,000
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There is no minimum account size, but NWFS does have a minimum annual fee of $5,000 (billed as $2,500,
semi-annually). The annual minimum fee is negotiable and sometimes a flat fee may be negotiated. If the client
asks us to prepare his/her tax return, we charge a separate fee based on the complexity of the return (generally
$450-$750).
The advisory fee is billed semiannually based on the market value of assets as of the end of the previous
quarter. The client may choose to have us withdraw their fee from their account, or they may choose to pay the
fee by check.
Note: NWFS will charge the higher of the minimum annual fee ($5,000, billed as $2,500 every six months) or
the percentage of assets we manage as noted in the fee schedules above. If your managed assets are above
our minimum fee the first six months, and then drop below our minimum fee the next billing cycle, you will not
be credited for any previous fees.
Securities are offered through Charles Schwab & Co. (Schwab). Here is a chart showing additional fees the
client will pay to Schwab:
Type of Fee
Commissions
Transaction Fees
Fund Expenses
Custodian Account Fees
Schwab
Yes
Yes
Yes
No
For more information about custodian services, see Item 12. Note: The underlying investment options also
have fees. For those fee ratios, see the fund prospectus or other investment materials.
No advisory fees are paid in advance. We start billing at the end of the third quarter after the Investment
Advisory Agreement is signed. The client or NWFS may cancel the agreement at any time. The client is not
obligated to pay any fee owed at termination but may choose to do so.
Other fees and compensation:
NWFS advisors do not accept compensation for the sale of securities or other investment products through
commissions nor through transaction charges. Schwab keeps all commissions and transaction charges instead
of passing them on to NWFS. See Item 12 for other benefits we receive from Schwab. We generally
recommend no-load mutual funds because they provide a lower total cost to the client.
Matthew C. Yeiter, Thomas D. Gross, Sarah E. Austin, Rachel L. Leman, Brady G. Webster, Molly O’Shea, and
Holly M. Wharton may generate tax preparation fees or receive trail commissions as discussed in Item 10. This
is a conflict of interest where the advisor has the incentive to place their interests above the best interests of the
client. It should be noted that:
1. Clients have the option to purchase investment products, insurance products, and tax preparation
2.
through other custodians or agents that are not affiliated with NWFS.
In 2024, less than 4% of our revenue from advisory clients was derived from insurance trail
commissions and/or tax preparation.
3. Our priority is to put the interests of the client ahead of our own interests. Our reputation is more
important than additional compensation.
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Performance-Based Fees and Side-By-Side Management
Form ADV Part 2A, Item 6
We do not accept any performance-based fees.
Types of Clients
Form ADV Part 2A, Item 7
Most of our clients are individuals. A small part of our business is providing services to trusts and estates. If a
client is also a business owner, we may offer advice relating to the business entity. We do not have a minimum
requirement for opening an account, but we do charge a minimum annual fee, as described in Item 5.
Methods of Analysis, Investment Strategies and Risk of Loss
Form ADV Part 2A, Item 8
Methods of Analysis
Fundamental analysis involves analyzing individual companies and their industry groups, such as a
company’s financial statements, details regarding the company’s product line, the experience, and expertise of
the company’s management, and the outlook for the company’s industry. The resulting data is used to measure
the true value of the company’s stock compared to the current market value. The risk of fundamental analysis is
that information obtained may be incorrect and the analysis may not provide an accurate estimate of earnings,
which may be the basis for a stock’s value. If securities prices adjust rapidly to new information, utilizing
fundamental analysis may not result in favorable performance.
Cyclical analysis is a type of technical analysis that involves evaluating recurring price patterns and trends
based upon business cycles. Economic/business cycles may not be predictable and may have many
fluctuations between long term expansions and contractions. The lengths of economic cycles may be difficult to
predict with accuracy and therefore the risk of cyclical analysis is the difficulty in predicting economic trends
and consequently the changing value of securities that would be affected by these changing trends.
Investment Strategies
NWFS constructs portfolios in a two-tiered fashion. The first part is designated to fund near-term cash needs
and is therefore held in relatively stable securities (namely money market funds, Certificates of Deposit and
short-term Treasury bonds or mutual funds that primarily invest in income-oriented securities). The remainder
of the portfolio is then allocated to securities that are more commonly associated with longer-term horizons and
will generally include direct or indirect exposure to stocks, commodities, real estate and/or various types of
fixed income. Within the longer-term segment, we utilize an active approach to investing. Much of this will be
geared toward a value-oriented philosophy, which seeks to purchase investments at a substantial discount to
perceived worth. We will also direct money to mutual fund managers whose strategies are flexible in terms of
where they invest geographically, what kinds of securities they buy, and the various tactics they may use to
protect the portfolio. All securities involve risk of loss of principal, and the client should be prepared to have
positions that lose money from time to time.
We tend to invest with a long-term mentality, which leads to our low frequency of trades.
The principal risks for our approach include:
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• The risk that securities prices may fluctuate due to economic, industry or company-specific factors
• The risk that selected managers underperform relative to an appropriate benchmark
• The risk that underlying securities do not reach their estimated intrinsic values
• The risk that a particular investment theme does not play out as projected
• The risk that changing interest rates adversely affect bond holdings
We primarily use mutual funds to access various securities markets. There is always a risk we may choose a
relatively poor-performing fund. In addition, each fund includes specific risks pertaining to its particular market
segment or style. These risks are more fully described in the prospectuses.
Risk of Loss
All investment recommendations and strategies we offer involve risk and may result in a loss of your original
investment which you should be prepared to bear. Many of these risks apply equally to stocks, bonds,
commodities and any other investment or security. Material risks associated with our investment strategies are
listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a
general market decline, reducing the value of the investment regardless of the success of the issuer’s
operations or its financial condition.
Strategy Risk: The Advisor’s investment strategies and/or investment techniques may not work as intended.
Small and Medium Cap Company Risk: Securities of companies with small and micro market capitalizations
are often more volatile and less liquid than investments in larger companies. Small and medium cap companies
may face a greater risk of business failure, which could increase the volatility of the client’s portfolio.
Turnover Risk: At times, the strategy may have a portfolio turnover rate that is higher than other strategies. A
high portfolio turnover would result in correspondingly greater brokerage commission expenses and may result
in the distribution of additional capital gains for tax purposes. These factors may negatively affect the account’s
performance.
Limited markets: Certain securities may be less liquid (harder to sell or buy) and their prices may at times be
more volatile than at other times. Under certain market conditions we may be unable to sell or liquidate
investments at prices we consider reasonable or favorable or find buyers at any price.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or
types of investment. From time to time these strategies may be subject to greater risks of adverse
developments in such areas of focus than a strategy that is more broadly diversified across a wider variety of
investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall
below par value or the principal investment. The opposite is also generally true: bond prices generally rise
when interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these
price changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the
securities’ claim on the issuer’s assets and finances.
Inflation: Inflation may erode the buying-power of your investment portfolio, even if the dollar value of your
investments remains the same.
IRA Rollover Considerations: We may recommend that you withdraw the assets from your employer's
retirement plan and roll the assets over to an individual retirement account ("IRA") that we will manage on your
behalf. If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset
based fee as set forth in the agreement you executed with our firm. This practice is a conflict of interest
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because persons providing investment advice on our behalf have an incentive to recommend a rollover to you
for the purpose of generating fee-based compensation rather than solely based on your needs. However,
NorthWest typically charges on all assets managed, including 401(k)s and other retirement accounts. Thus, we
do not receive additional compensation from recommending a rollover. Additionally, the investment options
available to you in your employer’s retirement plan may be lower cost than our services. You are under no
obligation, contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you
are under no obligation to have the assets in an IRA managed by our firm.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may
have other risks.
Commercial Paper is, in most cases, an unsecured promissory note that is issued with a maturity of 270 days
or less. Being unsecured the risk to the investor is that the issuer may default.
Common stocks may go up and down in price quite dramatically, and in the event of an issuer’s bankruptcy or
restructuring could lose all value. A slower-growth or recessionary economic environment could have an
adverse effect on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and
repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively,
investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but
rather are priced at a discount from their face values and their values accrete over time to face value at
maturity. The market prices of debt securities fluctuate depending on such factors as interest rates, credit
quality, and maturity. In general, market prices of debt securities decline when interest rates rise and increase
when interest rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Bank Obligations including bonds and certificates of deposit may be vulnerable to setbacks or panics in the
banking industry. Banks and other financial institutions are greatly affected by interest rates and may be
adversely affected by downturns in the U.S. and foreign economies or changes in banking regulations.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including
the construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds.
However, because of a municipal bond’s tax-favored status, investors should compare the relative after-tax
return to the after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal
bonds carries the same general risks as investing in bonds in general. Those risks include interest rate risk,
reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the
complete loss of principal. While covered call writing does provide a partial hedge to the stock against which
the call is written, the hedge is limited to the amount of cash flow received when writing the option. When
selling covered calls, there is a risk the underlying position may be called away at a price lower than the current
market price.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions.
Certain Exchange Traded Funds may not track underlying benchmarks as expected.
Investment Companies Risk. When a client invests in open end mutual funds or ETFs, the client indirectly
bears its proportionate share of any fees and expenses payable directly by those funds. Therefore, the client
will incur higher expenses, many of which may be duplicative. In addition, the client’s overall portfolio may be
affected by losses of an underlying fund and the level of risk arising from the investment practices of an
underlying fund (such as the use of derivatives). ETFs are also subject to the following risks: (i) an ETF’s
shares may trade at a market price that is above or below their net asset value; (ii) the ETF may employ an
investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may be halted if the
listing exchange’s officials deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock
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trading generally. The Adviser has no control over the risks taken by the underlying funds in which clients
invest.
Disciplinary Information
Form ADV Part 2A, Item 9
Neither NWFS nor any of its employees have any criminal or civil action in a domestic, foreign or military court
of competent jurisdiction to report.
Neither NWFS nor any of its employees have any administrative proceeding before the SEC, any other federal
regulatory agency, any state regulatory agency, or any foreign financial regulatory authority to report.
Neither NWFS nor any of its employees have any self-regulatory organization (SRO) proceedings to report.
Other Financial Industry Activities and Affiliations
Form ADV Part 2A, Item 10
The following employees of NWFS are licensed insurance agents and are involved in tax preparation:
Holly M. Wharton
Matthew C. Yeiter
Thomas D. Gross
Sarah E. Austin
Rachel L. Leman
Brady G. Webster
Molly O’Shea
These employees maintain insurance licenses for the purpose of analyzing the insurance needs of the client
during the financial planning process, not to sell product.
None of our employees are registered, or have an application to register, or have any desire to register or be in
association with a futures commission merchant, commodity pool operator, or commodity trading advisor.
All of our employees who are investment advisors/financial planners receive 100% of their compensation as
employees of NWFS (in the form of salary, bonuses, and employee benefits). Any trail commissions received
from previously sold products as insurance agents are passed from the individual to the Corporation. Tax
preparation fees are paid directly to the Corporation. These commissions and fees are considered when
determining the salary of the advisor. This conflict is discussed in Item 5.
We do not generally recommend or select other investment advisors for our clients. If we do not think
our firm is a good fit for a particular client, we may recommend someone else, but we do not receive any
compensation from those advisors.
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Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Form ADV Part 2A, Item 11
NWFS is a fiduciary. Our priority is to put the interests of the client ahead of the company’s interests. The
long-term reputation of our firm is more important than any compensation or benefit we receive in the short
term by not acting in favor of the client.
Summary of Code of Ethics (CoE): Our CoE is based on the principles of openness, integrity, and acting in the
best interests of the client. No officer or employee shall enjoy an actual or apparent benefit over the account of
any client. Employees are required to report personal securities transactions quarterly, and these are reviewed
by the Chief Compliance Officer for possible conflicts of interest or insider trading. There are some restrictions
on employee trading. A copy of the CoE is available upon request.
NWFS and its employees do not recommend to clients, or buy or sell for client accounts, securities in which
NWFS or its employees has a material financial interest.
NWFS and its employees, in order to show confidence in its investment choices, do invest in the same
securities that it recommends to clients. We may do this without telling the client, but we will not do this if it
adversely affects the client. Since we invest primarily in mutual funds, there is not much opportunity for a
negative effect on the client. To guard against any conflict, all employees must read and follow the NWFS
Written Supervisory Procedures, which contains our Code of Ethics and restrictions on trading.
Brokerage Practices
Form ADV Part 2A, Item 12
We do not hold your assets. Your assets are maintained in an account at a “qualified custodian,” generally a
broker dealer or bank. We usually recommend that our clients use Schwab, a registered broker-dealer, member
SIPC, as qualified custodian. Occasionally, it makes sense for the client to open smaller accounts at a mutual
fund company. We also recommend certain 529 plans—all at qualified custodians. We are independently
owned and operated and are not affiliated with Schwab or any other custodians. They will hold your assets in
an account and buy and sell securities at our direction. While we recommend certain custodians, the client
decides whether to enter into an account agreement or not. We assist them in the process.
We seek to use custodians who will hold your assets and execute transactions on terms that are advantageous
when compared to other available providers and their services. We consider a wide range of factors, including:
• Capability to buy and sell securities for the client’s account
• Capability to facilitate transfers and payments to and from accounts
• Availability of a wide range of investment products
• Quality of services
• Competitiveness of the pricing of services
• Reputation, financial strength, and stability
• Prior service to us and our clients
• Ability to accommodate special transaction needs
• Responsiveness
• Technology
• Other products and services that benefit us, as discussed below.
Schwab does not charge separately for custody services. Schwab retains all of the commissions and
transaction charges it receives from activity in your account. Schwab’s compensation from our client accounts
7
was negotiated based on the condition that we maintain a total of at least $90 million of assets in accounts at
Schwab. This benefits the client because the overall commissions and fees they pay are lower than they would
be otherwise. We have determined that having Schwab execute most trades is consistent with our duty to seek
“best execution.” (Best execution means the most favorable term for a transaction based on all relevant factors,
including those listed above.)
Note: The underlying investment options also have fees as noted in Item 5. NWFS does not participate in
these fees.
1. Research and Other Soft Dollar Benefits
a. Products and services available to us from Schwab:
Schwab provides us and our clients with access to institutional brokerage—trading, custody, reporting, and
related services—many of which are not typically available to retail customers. They also offer support services
that help us manage or administer our clients’ accounts, while others help us manage and grow our business.
They are generally available without request and at no added charge. However, Schwab requires our clients
collectively maintain a total of at least $90 million of assets in accounts at Schwab. Otherwise, Schwab charges
quarterly service fees.
b. Services that benefit you:
Schwab’s services include access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products include some to which we might not
otherwise have access or that would require a higher minimum initial investment by our clients.
c. Services that may not directly benefit you:
Schwab also offers us services that benefit us but may not directly benefit you or your account. These assist us
in managing and administering client accounts, such as investment research that we use to service all or a
substantial number of our clients’ accounts. We also receive the benefit of software and other technology that:
• Provide access to account data (such as trade confirmations and account statements)
• Facilitate trade execution
• Provide pricing and other market data
• Facilitate payment of our fees from client accounts
• Assist with back-office functions, recordkeeping, and client reporting
d. Services that generally benefit only us:
Schwab offers services that help us manage and further develop our business, such as:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Negotiated discounts on various business services, such as shipping and compliance services
Schwab may provide some of these services, or they may arrange for third-party vendors to provide them.
Schwab may also discount or waive its fees for some of these services or pay all or a part of a third party’s
fees. They may also provide other benefits, such as occasional business entertainment of our personnel.
e. Our interest in Schwab’s services:
The availability of these services benefits us because we do not have to produce or purchase them. We do not
have to pay for Schwab’s services as long as our clients keep a total of at least $90 million of their assets at
Schwab. The minimum gives us an incentive to recommend that you maintain your account with Schwab,
based on our interest in receiving those services that benefit our business rather than based on your interest in
receiving the best value in custody services and the most favorable execution of your transactions. This is a
conflict of interest. We believe, however, that our selection of Schwab is in the best interests of our clients. Our
selection is supported by the scope, quality, and price of services as listed above in the factors we consider
8
when choosing a custodian. Also, since we have well over $90 million in client assets under management,
maintaining this minimum at Schwab does not present a material conflict of interest.
2. Custodian for Client Referrals
When we are selecting custodians, we do not consider whether we receive client referrals from that custodian.
We have not accepted nor requested any client referrals from Schwab.
3. Directed Custodian
We do not recommend, request or require that a client direct us to execute transactions through a specified
custodian.
We do not aggregate the purchase or sale of securities for various client accounts. Because mutual funds are
our primary investment vehicle, we rarely purchase individual securities. Individual security transactions are
usually only required under client-specific circumstances, so the cost of not aggregating is minimal.
Review of Accounts
Form ADV Part 2A, Item 13
Our Investment Advisors periodically review our client accounts. On at least a quarterly basis, the advisors will
review portfolio holdings and compare the clients’ target allocations with their actual allocations. More extensive
reviews are offered on at least an annual basis and include changes in financial condition which may affect
suitability, retirement planning, and other planning as needed. The following advisors review quarterly reports:
Aaron Pettersen
Holly Wharton
Matthew C. Yeiter
Thomas D. Gross
Sarah E. Austin
Rachel L. Leman
Brady G. Webster
Molly O’Shea
There are other factors that may trigger a review, such as changes in life situations and changes in financial
objectives.
We provide quarterly reports electronically through a client portal. We mail paper reports to clients who do not
access the client portal and to clients who request a paper copy. These reports include the client’s portfolio
holdings, rates of return and asset allocations.
Client Referrals and Other Compensation
Form ADV Part 2A, Item 14
We receive an economic benefit from Schwab in the form of the support it makes available to us and other
independent investment advisors whose clients maintain their accounts at Schwab. This is described in Item
12. The availability to us of Schwab’s products and services is not based on us giving particular investment
advice, such as buying particular securities for our clients.
We do not directly or indirectly compensate any person who is not an employee for client referrals.
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Custody
Form ADV Part 2A, Item 15
Under government regulations, we are deemed to have custody of client assets because the client
authorizes us to instruct Schwab to deduct our advisory fees directly from the client’s account. Schwab
maintains physical custody of the assets. They will send account statements to the email or mailing
address the client provides (or make statements available electronically) at least quarterly.
We are deemed to have custody of client accounts if they have a Standing Letter of Authorization (SLOA) to
allow money movement to a third party. Schwab considers a third-party movement any movement of assets to
a non-identically registered account. This would include movement of assets to bank accounts, internal Schwab
accounts, and wires. While NorthWest is deemed to have custody over SLOA accounts at Schwab, they are not
subject to the surprise audit.
We are also deemed to have custody if (when given permission) we are able to access clients’ retirement, 529,
and other accounts, using the login information they provide to us, in order to download statements, change
addresses, or enact trades in the accounts. The various custodians maintain actual custody of the assets.
They provide account statements to the client at least quarterly. (Exception: CollegeChoice will only provide
statements if there has been activity in the account.). We are subject to an annual surprise audit by an
independent accounting firm for these custody accounts.
We do not receive communications or confirmations from these custodians, so the client must advise us of any
trading parameters, changes in the plan, or client-initiated trades. We will not be responsible if the client fails to
notify us.
We send our own quarterly summary reports to the client, and we urge the client to compare the account
statements they receive from the qualified custodian with those they receive from us.
Investment Discretion
Form ADV Part 2A, Item 16
NWFS has discretionary authority with respect to client accounts, as detailed in the Investment Advisory
Agreement. Such authority allows us to direct the purchase or sale of securities and amount of securities, or
place trade orders for execution without the prior approval of the client. Discretion is used on a limited basis
and is generally confined to discretionary purchases or sales of mutual funds according to the client’s asset
allocation. Clients may impose limitations or restrictions on discretion, but we request they do it in writing.
Clients agree to the custodian we recommend by signing the custodian’s account applications.
Voting Client Securities
Form ADV Part 2A, Item 17
NWFS does not have the authority to vote client securities. Clients may receive proxies or other solicitations
directly from the custodians or agents. We will not advise clients on how to vote their proxies. If we receive any
proxy proposals or legal proceeding materials for a client, we will forward the materials to the client.
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Financial Information
Form ADV Part 2A, Item 18
NWFS does not require or solicit prepayment of any fees.
NWFS does have discretionary authority over client accounts.
NWFS has no financial commitment that impairs our ability to meet contractual and fiduciary commitments to
clients. We have not been the subject of a bankruptcy proceeding.
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NorthWest Financial Services, Inc.
9333 N. Meridian Street, Suite 300
Indianapolis, IN 46260
(317) 844-0448
www.northwestfinancial.net
9/25/2025
FORM ADV PART 2B
BROCHURE SUPPLEMENT
This brochure supplement provides information that supplements the NorthWest Financial
Services, Inc. brochure. You should have received a copy of that brochure. Please contact our office
at the above number if you did not receive NorthWest Financial's brochure or if you have any
questions about the contents of this supplement.
Additional information about NWFS is available on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Part 2B
Brochure Supplement
IARD No.: 106805
9/25/2025
Table of Contents
Educational Background and Business Experience .................................................... 1
Disciplinary Information ................................................................................................... 3
Other Business Activities ................................................................................................ 3
Additional Compensation ................................................................................................ 4
Supervision ........................................................................................................................ 4
Form ADV Part 2B
Brochure Supplement
IARD No.: 106805
9/25/2025
Educational Background and Business Experience
Form ADV Part 2B, Item 2
Matthew C. Yeiter, CFP®
Year of Birth: 1989
Formal Education after High School:
Cedarville University, B.A. Degree, Finance and Marketing, 2011
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
06/2011 – Present
President of NorthWest Financial Services, 12/2020 - Present
Thomas D. Gross, CFP®
Year of Birth: 1989
Formal Education after High School:
Taylor University, B.S. Degree, Management/Systems, 2011
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
06/2011 – Present
Vice President of NorthWest Financial Services, 12/2020 - Present
Aaron J. Pettersen, CFA, CFP®
Year of Birth: 1976
Formal Education after High School:
Cedarville University, B.A. Degree, Finance and Accounting, 1998
Business Background for the Previous Five Years:
NorthWest Financial Services, Chief Compliance Officer, Chief Investment Officer, Investment
Committee Chairman, 06/1998 – Present
Secretary of NorthWest Financial Services, 12/2020 - Present
Sarah E. Austin, CFP®, EA
Year of Birth: 1994
Formal Education after High School:
Cedarville University, B.A. Degree, Business Finance, 2015
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
Compliance Officer, 01/2016 - Present
Rachel L. Leman, CFP®
Year of Birth: 1995
Formal Education after High School:
Olivet Nazarene University, B.S. Degree, Accounting, 2017
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
06/2017 – Present
1
Form ADV Part 2B
Brochure Supplement
IARD No.: 106805
9/25/2025
Brady G. Webster, CPA, CFP®
Year of Birth: 1988
Formal Education after High School:
Grand Valley State University, B.A. Degree, Advertising and Public Relations, 2011
Kelley School of Business at Indiana University, M.S. of Accounting, 2014
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
01/2020– Present
Probo Medical, Assistant Controller, 07/2016 - 12/2019
BKD LLP, Auditor, 01/2015 - 06/2016
Molly O’Shea
Year of Birth: 1990
Formal Education after High School:
Illinois State University; B.A. Degree, Sociology, 2012
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
11/2021– Present
Two Five Apparel, Sales Representative, 08/2014 – 10/2021
Holly M. Wharton, CFP®
Year of Birth: 1985
Formal Education after High School:
Cedarville University, B.A. Degree, Finance and Business Management, 2007
Business Background for the Previous Five Years:
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
11/2024 – Present
Homemaker, 07/2017 – 10/2024
NorthWest Financial Services, Investment Advisor Representative, Investment Committee Member,
05/2007 – 06/2017
Certifications:
Certified Financial Planner, CFP®
Accredited by the National Commission for Certifying Agencies (NCCA), this designation is issued by
the Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who
complete a CFP Certification Examination as well as to meet the following prerequisites: bachelor’s
degree from an accredited college or university and two years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program. Once
issued, the candidate is required to complete 30 hours of continuing education every two years and
must continuously meet the standards administered by CFPBS.
Chartered Financial Analyst, CFA
This designation is issued by the CFA Institute and is granted to individuals who meet one of the
following prerequisites: possess an undergraduate degree and four years of professional experience of
investment decision making; or four years of qualified work experience (full time, but not necessarily
investment related). The candidate is required to follow a self-study program involving 250 hours of
study for each of the following three disciplines: Level One: Ethics & Professional Standards; Level
Two: Investment Tools & Asset Classes; and Level Three: Portfolio Management & Wealth Planning.
Once the designation is issued, no further Continuing Education is required.
2
Form ADV Part 2B
Brochure Supplement
IARD No.: 106805
9/25/2025
Certified Public Accountant, CPA
While each state regulates some rules and transferability of the CPA designation, the American
Institute of Certified Public Accountants (AICPA) issues this certification to individuals who pass the
Uniform Certified Public Accountant Examination, have 150 semester units of college education, and
who have at least one year of accounting related experience. The test is administered by the National
Association of State Board of Accountancy (NASBA) and covers audit and attestation, financial
accounting and reporting, regulation, and business environment concepts. Continuing education
requirements vary by state. Indiana requires 120 continuing education hours every 3 years.
Enrolled Agent, EA
An enrolled agent is a person who can represent taxpayers before the IRS by either passing a three-
part comprehensive IRS test or through experience as a former IRS employee. The three-part exam
covers personal tax returns, business tax returns, and IRS administration and tax forms. Enrolled agent
status is the highest credential the IRS awards. An enrolled agent must adhere to ethical standards and
complete 72 hours of continuing education courses every three years. Enrolled agents, like attorneys
and certified public accountants (CPAs), have unlimited practice rights. This means they are
unrestricted as to which taxpayers they can represent, what types of tax matters they can handle, and
which IRS offices they can represent clients before.
Disciplinary Information
Form ADV Part 2B, Item 3
Registered Investment Advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of each supervised person providing investment advice. There
is no information to report for this item.
Other Business Activities
Form ADV Part 2B, Item 4
Matthew C. Yeiter, Thomas D. Gross, Sarah E. Austin, Rachel L. Leman, Brady G. Webster, Molly O’Shea, and
Holly M. Wharton are licensed insurance agents. Any commission they may receive for the occasional sale of
life insurance is passed through to NWFS. NWFS may take into account the amount of commission received
when compensating the advisor. This is a conflict of interest because it is an incentive to recommend products
based on commissions received rather than the client’s needs. Currently NWFS does not receive any
insurance commissions as part of the overall company revenue.
Matthew C. Yeiter, Thomas D. Gross, Sarah E. Austin, Rachel L. Leman, Brady G. Webster, Molly O’Shea, and
Holly M. Wharton are involved in tax preparation for NWFS clients. NWFS may take into account the amount
received for tax preparation when compensating the advisor. This is a conflict of interest because it is an
incentive to recommend tax services based on fees received rather than the client’s needs. Tax preparation
fees are less than 4% of overall revenues.
The advisors are not engaged in any other substantial business or occupation for compensation not discussed
above.
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Form ADV Part 2B
Brochure Supplement
IARD No.: 106805
9/25/2025
Additional Compensation
Form ADV Part 2B, Item 5
NWFS does not receive any other economic benefit (from someone who is not a client) for providing advisory
services.
Supervision
Form ADV Part 2B, Item 6
Aaron J. Pettersen, Thomas D. Gross, Sarah E. Austin, Rachel L. Leman, Brady G. Webster, Molly O’Shea,
and Holly M. Wharton are supervised by Matthew C. Yeiter, President (317-844-0448). Matthew C. Yeiter is
supervised by Aaron J. Pettersen. NWFS is subject to audit by the U.S. Securities and Exchange Commission
(SEC). In addition, because of custody rules, NWFS is subject to an annual surprise audit by an independent
accounting firm.
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