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Item 1 – Cover Page
Firm Brochure
(Part 2A of Form ADV)
March 7, 2025
CRD# 173663
NovaPoint Capital LLC
1175 Peachtree Street NE, Suite 1825
Atlanta, GA 30361
(404) 596-8935 Phone
www.novapointcapital.com
This Brochure provides information about the qualifications and business practices of NovaPoint
Capital LLC. If you have any questions about the contents of this Brochure, please contact us at 404-
596-8935 and/or www.novapointcapital.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
NovaPoint Capital LLC is a registered investment adviser. Registration of an Investment Adviser does
not imply any level of skill or training. The oral and written communications of an Adviser provide
you with information which you determine to hire or retain an Adviser.
Additional information about NovaPoint Capital LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
NOVAPOINT CAPITAL LLC
Item 2 – Material Changes
We have updated our Regulatory Assets Under Management in Item 4.
We have entered into an agreement Betterment Advisory Solutions which is explained in Item 4 and
Item 5.
NovaPoint will provide you with a new Brochure, as necessary, based on changes or new information,
at any time, without charge. Additional information about NovaPoint is also available via the SEC’s
web site www.adviserinfo.sec.gov.
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ADV Part 2A
FEB 2024
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Item 3 -Table of Contents
Item 1 – Cover Page ............................................................................................................................. 1
Item 2 – Material Changes .................................................................................................................. 2
Item 3 -Table of Contents .................................................................................................................... 3
Item 4 – Advisory Business ................................................................................................................. 4
Item 5 – Fees and Compensation ........................................................................................................ 6
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................. 6
Item 7 – Types of Clients ..................................................................................................................... 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................. 7
Item 9 – Disciplinary Information ...................................................................................................... 9
Item 10 – Other Financial Industry Activities and Affiliations ......................................................... 9
Item 11 – Code of Ethics ................................................................................................................... 10
Item 12 – Brokerage Practices .......................................................................................................... 11
Item 13 – Review of Accounts ........................................................................................................... 13
Item 14 – Client Referrals and Other Compensation ....................................................................... 14
Item 15 – Custody .............................................................................................................................. 14
Item 16 – Investment Discretion ....................................................................................................... 14
Item 17 – Voting Client Securities .................................................................................................... 14
Item 18 – Financial Information ...................................................................................................... 15
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ADV Part 2A
FEB 2024
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Item 4 – Advisory Business
Firm Description
NovaPoint Capital LLC (“NovaPoint”) was formed in October 2014. NovaPoint is an investment
advisory firm based in Atlanta, Georgia. We are investors with a long investment time horizon and a
focus on publicly traded companies that pay dividends. Our philosophy is to build wealth by investing
primarily in equity securities of companies run by shareholder-oriented managers. We purchase the
securities of these companies when (1) the market price is at a significant discount to our assessment
of what the company is worth and (2) when we expect the value of the company to grow. We sell
when prices approach or exceed our assessment of value or when the value of the company begins to
erode.
NovaPoint is 100% owned by The NovaPoint Group LLC. The NovaPoint Group LLC has two
principal owners: Alan J. Conner, President and Chief Compliance Officer, owns 50% and Joseph
M. Sroka, Secretary and Chief Investment Officer owns 50%.
Client Assets
As of December 31, 2024, NovaPoint managed $437,278,227 in Regulatory Assets Under
Management, all of which is on a discretionary basis.
Advisory Services
NovaPoint provides investment advisory services to individuals, pension and profit-sharing plans,
trusts, endowments, and charitable organizations and corporation or business entities other than those
listed above. We primarily invest in equity securities including exchange-listed securities, securities
trade over the counter and foreign issuers, corporate debt securities and mutual funds. We have the
flexibility to invest in other security types when we feel it would assist in meeting a client’s
investment objectives.
Tailored Relationships
NovaPoint has full authority to buy and sell securities in client accounts, subject to guidelines set forth
by the client. There are some situations, however, where a client requests that certain securities be
retained in the portfolios, or where the client has placed restrictions on using certain types of
investments for philosophical or religious reasons. We adhere closely to those restrictions.
Financial Planning Services (Stand-Alone)
NovaPoint may provide to clients financial planning services (including investment and non-
investment related matters) on a stand-alone separate fee basis. NovaPoint’s planning and consulting
fees are negotiable, but generally range from $2,500 to $5,000 on an annual fixed fee basis, and from
$200 to $300 on an hourly rate basis, depending upon the level and scope of the service(s) required
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and the professional(s) rendering the service(s).
Prior to engaging NovaPoint to provide planning services, clients are generally required to enter into
a Financial Planning Agreement with NovaPoint setting forth the terms and conditions of the
engagement (including termination), describing the scope of the services to be provided, and the
portion of the fee that is due from the client prior to NovaPoint commencing services.
If requested by the client, NovaPoint may recommend the services of other professionals (including
estate planning attorneys, insurance professionals, etc.) for implementation purposes. The client is
under no obligation to engage the services of any such recommended professional. The client retains
absolute discretion over all such implementation decisions and is free to accept or reject any
recommendation from NovaPoint.
Please Note: If the client engages any such recommended professional, and a dispute arises thereafter
relative to such engagement, the client agrees to seek recourse exclusively from and against the
engaged professional. Please, also note: It remains the client’s responsibility to promptly notify
NovaPoint if there is any change in their financial situation or investment objectives for the purpose
of reviewing/evaluating/revising NovaPoint’s previous recommendations and/or services.
Betterment Advisory Solutions
NovaPoint has entered into an agreement with Betterment Advisor Solutions to provide custodial
services for our clients' accounts. Betterment Advisor Solutions is a division of Betterment LLC, an
SEC-registered investment adviser. Betterment LLC provides brokerage services through Betterment
Securities, an SEC-registered broker-dealer and member of FINRA/SIPC.
Betterment Advisor Solutions offers a range of services, including:
• Automated portfolio management and rebalancing
• Tax-efficient strategies such as tax-loss harvesting and asset allocation
• Account setup, billing and reporting
• Access to a user-friendly client dashboard and mobile app
NovaPoint may receive certain benefits from Betterment Advisor Solutions, such as access to
technology and support services, which may create a potential conflict of interest. We mitigate this
conflict by ensuring that our clients’ best interests are always our top priority and by providing full
disclosure of any potential conflicts.
Betterment Advisor Solutions charges fees for its custodial and brokerage services, which are
separate from the advisory fees charged by NovaPoint. These fees are disclosed in the fee schedule
provided to clients, are detailed in Item 5 “Fees and Compensation” in this brochure and are
available upon request.
Clients should be aware that the use of Betterment Advisor Solutions as a custodian may result in
additional costs and that they have the option to select a different custodian if they prefer. We
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encourage clients to review the terms and conditions of the custodial agreement and to contact us
with any questions or concerns.
Item 5 – Fees and Compensation
Description
NovaPoint provides investment advisory services for a percentage of assets under management.
Fee Billing
The annual fee for investment management services is 1% and calculated on an average daily value and
billed monthly in arrears. Fees are negotiable. NovaPoint typically reduces fees for select groups,
such as non-profit organizations and military veterans.
All clients provide written authorization to deduct advisory fees from their respective accounts in the
Investment Advisory Agreement. Clients receive an invoice and custodial statements monthly.
Other Client Investment Expenses
Brokerage commissions paid by NovaPoint clients may vary within reasonable limits among the firms
NovaPoint deals with. This variation is acceptable to NovaPoint and we believe it is in the best interest
of our clients, recognizing the variations in the level of services provided by different brokerage firms
(see Item 12 – Brokerage Practices).
Fees paid to NovaPoint are exclusive of all custodial and transaction costs paid to the client’s
custodian, brokers or other third-party consultants. See Item12-Brokerage Practices for additional
information. Fees paid to NovaPoint are also separate and distinct from fees and expenses charged by
mutual funds and ETFs (exchange traded funds) to their shareholders (generally including a
management fee and fund expenses, as described in each fund’s prospectus or offering materials). The
client should review all fees charged by funds, brokers, NovaPoint and others to fully understand the
total amount of fees paid by the client for investment and financial-related services.
Betterment Advisory Solutions
Betterment Advisor Solutions charges fees for its custodial and brokerage services, which are
included in the advisory fees charged by NovaPoint. These custodial and brokerage fees are paid by
NovaPoint from the fees collected from you, as outlined in the fee agreement you sign when you open
an account with us. Although Betterment's fees are separate, you are not paying additional fees
beyond those disclosed in your agreement with NovaPoint.
Fees Paid in Arrears
Client fees are paid monthly in arrears calculated on an average daily account balance. Clients may
terminate the Investment Management Agreement by written notice at any time. A pro-rata charge of
the fee due will be billed to the client. All fees are negotiable. Current client relationships may exist
where the fees are higher or lower than the fee reflected above.
Item 6 – Performance-Based Fees and Side-By-Side Management
NovaPoint does not have any performance-based fee arrangements. “Side by Side Management”
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refers to a situation in which the same firm manages accounts that are billed based on a percentage of
assets under management and at the same time manages other accounts for which fees are assessed
on a performance fee basis. Because NovaPoint has no performance-based fee accounts, it has no
side-by-side management.
Item 7 – Types of Clients
NovaPoint provides portfolio management services to individuals, pension and profit-sharing plans,
trusts, charitable organizations and corporations.
Account Minimums
For an equity-only or balanced account, NovaPoint has a minimum requirement of $250,000 for
accepting a new client; this requirement could be spread over more than one account. NovaPoint may
waive the account minimum size at its sole discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
NovaPoint utilizes a combination of quantitative, fundamental and technical analysis methods in its
investment process.
Quantitative analysis involves the use of mathematical and statistical modeling, measurement and
research. This is used to analyze the large amount of data available in the financial markets to assist
in the investment decision making process. Several financial data bases as well as proprietary modeling
methods are utilized in this process. Fundamental analysis involves analyzing individual companies
and their industry groups, such as a company’s financial statements, details regarding the company’s
business, the experience and expertise of the company’s management, and the outlook for the
company’s industry. This offers a more qualitative view of a company’s prospects and, in conjunction
with quantitative analysis, offers a more robust and multi-faceted approach to decision making. The
main source of information used in this fundamental security analysis is filings with the Securities
and Exchange Commission, financial news, annual reports, prospectuses, company press releases and
research prepared by others. Employees of NovaPoint also attend on-and off-site visits with company
management teams, conference calls and industry conferences.
Technical analysis provides an understanding of behavior factors in the financial markets by
analyzing market data in a graphical format. This analysis method can help better understand market
forces impacting securities prices.
NovaPoint invests each portfolio in accordance with the Investment Policy Statement developed
specifically for each client. Depending upon the client’s portfolio objectives and risk tolerance each
will have a specific asset allocation target.
Investment Strategies
NovaPoint constructs portfolios based on the allocation and tolerances deemed appropriate in each
client. These portfolios will likely include one or more of the following asset classes: Equity, Equity
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REIT’s, Mutual Funds/ETFs, Fixed Income and Options.
Equity
NovaPoint employs a Dividend Growth investing strategy in the equity portfolios we manage.
Portfolios typically consist of 30 to 50 stocks that we select based on our own research and ideas.
Buy Discipline: NovaPoint looks to purchase the stocks of high-quality businesses that we have
evaluated via the quantitative and qualitative processes outlined above. We seek to invest in stocks of
companies that offer long term value creation.
Sell Discipline: NovaPoint generally sells a portfolio holding if the company’s strategy has departed
from our expectations as evidenced by its financial metrics or business actions. We will also sell
companies we believe are fully valued and offer little further upside potential.
Equity REIT
NovaPoint uses equity Real Estate Investment Trusts (“REIT”) for clients that want exposure to the
Real Estate sector. REIT securities selected are diversified across the Real Estate sub-sectors.
Mutual Funds and ETFs
NovaPoint uses mutual funds and Exchange Traded Funds (ETFs) for client accounts with smaller
asset levels that we feel we cannot adequately diversify through ownership of individual stocks and
bonds. In this case, we will invest in mutual funds or exchange traded funds we feel reflect a similar
investment strategy to our own. We also look for funds with comparatively low operating expenses.
Mutual funds and ETFs may also be used to provide specific exposure to an asset class that is part of
a client’s asset allocation.
Fixed Income
NovaPoint purchases the debt of the U.S. Government, its Agencies, States and Municipalities,
Foreign Sovereigns, and Corporations. The main objective is safe return of principal along with
sufficient interest earned relative to risk incurred. Fixed Income portfolios are managed based on each
individual Client’s Statement of Investment Policy with regard to tax, duration, cash flow and risk.
Bond funds we deem appropriate may be a part of a client’s fixed income investments.
Options
NovaPoint buys and sells “Covered Call” options on individual equity positions to either hedge or
generate income when suitable based on each Client’s Statement of Investment Policy.
Risk of Loss
Regardless of how many precautions investors undertake, it is possible to lose money in the securities
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markets. To help reduce risk in portfolios that contain individual securities, NovaPoint continuously
monitors the risk / reward of owning each security.
Other Risks
Management Risks.
While NovaPoint manages client investment portfolios based on NovaPoint’s experience, research and
proprietary methods, the value of client investment portfolios will change daily based on the
performance of the underlying securities in which they are invested.
Risks of Investments in Mutual Funds and ETFs
As described above, NovaPoint may invest client portfolios in mutual funds and ETFs. Investments
in mutual funds and ETFs are subject to risks associated with the markets in which they invest. The
success of a mutual fund or ETF will be related to the skills of their particular managers. Mutual
Funds and ETFs are also subject to risks due to regulatory restrictions applicable to registered
investment companies under the Investment Company Act of 1940 which, among other things, limit
their holdings in certain securities and limit the receipt of income associated with non-security
investments such as commodities.
Equity Market Risks
NovaPoint will generally invest portions of client assets directly into equity investments, primarily
stocks, or into mutual funds that invest in the stock market. Investments in individual securities and
mutual funds that invest in stocks and other equity securities are subject to the risks of the stock
market. Among other things, investments in stocks are subject to short-term price volatility and the
risk that stock values may decline over longer periods due to general market declines in the stock
prices for all companies, regardless of any individual security’s prospects.
Fixed Income Risks
NovaPoint may invest portions of client assets directly into fixed income instruments, such as
bonds and notes, or may invest in mutual funds that invest in bonds and notes. Fixed income
investments are subject to risks which include, without limitation, interest rate risks (risks that change
in interest rates will devalue the investments - securities with longer maturities are more sensitive to
interest rate changes), credit risks (risks of default by borrowers) and inflation risk (inflation erodes
the purchasing power of the income received over the life of a bond).
Item 9 – Disciplinary Information
NovaPoint is required to disclose all material facts regarding any legal or disciplinary events that
would be material to the evaluation of NovaPoint or the integrity of NovaPoint’s management.
NovaPoint has no information applicable to this item.
Item 10 – Other Financial Industry Activities and Affiliations
NovaPoint is an SEC registered investment adviser wholly owned by The NovaPoint Group LLC.
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Alan Conner, President/CCO and Joe Sroka are the sole owners of The NovaPoint Group LLC. The
NovaPoint Group LLC owns 100% of NovaPoint Capital and 100% of NovaPoint CFO Services.
NovaPoint CFO Services provides incorporation, accounting/payroll and tax services for independent
contractors. NovaPoint and NovaPoint CFO Services may have overlapping clients, however the
client has the right to engage one or both entities should they choose to do so. In addition, there is no
difference in client fees for NovaPoint CFO Services clients hat become NovaPoint clients.
Joe Sroka, Co-Founder and Chief Investment Officer of NovaPoint is a member of the Board of
Directors of BIAS, a Bermuda-based investment management firm. BIAS is a client of NovaPoint.
As mentioned in Item 4 – Advisory Business, NovaPoint has entered into an agreement with
Betterment Advisor Solutions to provide custodial services for our clients' accounts. Betterment
Advisor Solutions is a division of Betterment, LLC, an SEC-registered investment adviser.
NovaPoint is not an affiliate or subsidiary of Betterment Advisory Solutions or Betterment, LLC.
Item 11 – Code of Ethics
To provide an understanding of NovaPoint’s standards for meeting our fiduciary responsibility to
client, NovaPoint has developed a Code of Ethics that must be adhered to by all NovaPoint
employees. This Code sets forth standards of conduct expected of advisory personnel and addresses
conflicts that arise from personal trading by advisory personnel. This Code includes limitation on
personal trading by employees, reporting requirements for employee’s securities holding and
personal securities transactions and insider trading policies and procedures. A copy of NovaPoint’s
Code of Ethics is available to current and potential clients upon request.
Compliance with the provision of this Code of Ethics shall be considered a basic condition
employment with NovaPoint. It is important that employees understand the reasons for compliance
with this Code. Employees are urged to seek the advice of the CCO for any question as to the
application of this Code to their individual circumstances. Employees understand that a material
breach of the provisions of this Code may constitute grounds for termination of employment.
Recommend Securities with Material Financial Interest
NovaPoint and its employees do not act as a principal in buying securities from (or selling securities
to) our clients. We do not act as general partner in a partnership in which we solicit client investments.
We do not act as an investment adviser to an investment company that we recommend to clients.
Invest in Same Securities Recommended to Clients
NovaPoint and our employees may buy or sell securities which are recommended to clients. Such
transactions should occur after or contemporaneously with purchases or sales in client accounts.
Personal Trading Policies
The Code sets forth policies and procedures to monitor and review the personal trading activities of
associated persons. From time-to-time NovaPoint’s associated persons may invest in the same
securities utilized in client portfolios. Under its Code, NovaPoint has adopted procedures designed to
reduce or eliminate conflicts of interest that this could potentially cause. The Code’s personal trading
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policies include procedures for limitations on personal securities transactions of associated persons,
reporting and review of such trading and pre-clearance of certain types of personal trading activities.
These policies are designed to discourage and prohibit personal trading that would disadvantage
clients. The Code also provides for disciplinary action as appropriate for violations.
Item 12 – Brokerage Practices
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in client accounts,
NovaPoint seeks “best execution” for client trades, which is a combination of a number of factors,
including, without limitation, quality of execution, services provided and commission rates.
NovaPoint may use or recommend the use of brokers who do not charge the lowest available
commission in the recognition of research and securities transaction services, or quality of execution.
Research services received with transactions may include proprietary or third-party research (or any
combination) and may be used in servicing any or all of NovaPoint’s clients. Therefore, research
services received may not be used for the account for which the particular transaction was affected.
Research and Soft Dollar Benefits
NovaPoint participates in institutional adviser programs (the “Programs”) offered by Schwab Advisor
Services, a division of Charles Schwab & Co, Inc., member SIPC (“Schwab”). Schwab offers its
Program to independent investment advisers. The Program include such services as custody of
securities, trade execution, clearance and settlement of transactions. NovaPoint receives some
benefits from Schwab through its participation in the Programs. NovaPoint is independently owned
and operated and is not affiliated with Schwab.
NovaPoint may recommend Schwab to clients for custody and brokerage services. While there is no
direct link between NovaPoint’s participation in the Program and investment advice it gives to its
clients, through its participation in the Program NovaPoint receives economic benefits typically not
available to Schwab retail investors. These benefits generally include, without limitation, the
following products and services (provided without cost or at a discount): receipt of duplicate client
statements and confirmations; consulting services; access to a trading desk serving Program
participants; access to block trading (which provides the ability to aggregate securities transactions for
execution and then allocate the appropriate shares to client accounts); the ability to have advisory
fees deducted directly from client accounts; access to an electronic communications network for
client order entry and account information; access to mutual funds with no transaction fees and to
certain institutional money managers; and discounts on compliance, marketing, research, technology
and practice management products or services provided to NovaPoint by 3rd party vendors. Schwab
may pay for business consulting and services received by NovaPoint’s related persons. These services
are considered soft dollar arrangements.
Some products and services made available by Schwab through the Program may benefit NovaPoint
but may not directly benefit its client accounts. These products or services may assist NovaPoint in
managing and administering client accounts, including accounts not maintained at Schwab. Other
services made available by Schwab are intended to help NovaPoint manage and further develop its
business enterprise. The benefits received by NovaPoint or its personnel through participation in the
Program do not depend on the amount of brokerage transactions directed to Schwab. As part of its
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fiduciary duties to clients, NovaPoint endeavors at all times to put the interests of its clients first.
Clients should be aware, however, that the receipt of economic benefits by NovaPoint or its related
persons in and of itself creates a potential conflict of interest and may indirectly influence
NovaPoint’s choice of Schwab for custody and brokerage services.
Directed Brokerage
Clients may direct NovaPoint to use a particular broker for custodial or transaction services on behalf
of the client’s portfolio. In directed brokerage arrangements, the client is responsible for negotiating
the commission rates and other fees to be paid to the broker. Accordingly, a client who directs
brokerage should consider whether such designation may result in certain costs or disadvantages to
the client, either because the client may pay higher commissions or obtain less favorable execution,
or the designation limits the investment options available to the client.
The arrangement NovaPoint has with Schwab is designed to maximize efficiency and to be cost
effective. By directing brokerage arrangements, the client acknowledges these economies of scale
and levels of efficiency are generally compromised when alternative brokers are used. While every
effort is made to treat clients fairly over time, the fact that a client chooses to use the brokerage and/or
custodial services of these alternative service providers may in fact result in a certain degree of delay
in executing trades for their account(s) and otherwise adversely affect management of their
account(s).
By directing NovaPoint to use a specific broker or dealer, clients who are subject to ERISA confirm
and agree with NovaPoint that they have the authority to make the direction, that there are no
provisions in any client or plan document which are inconsistent with the direction, that the brokerage
and other goods and services provided by the broker or dealer through the brokerage transactions are
provided solely to and for the benefit of the client’s plan, plan participants and their beneficiaries,
that the amount paid for the brokerage and other services have been determined by the client and the
plan to be reasonable, that any expenses paid by the broker on behalf of the plan are expenses that
the plan would otherwise be obligated to pay, and that the specific broker or dealer is not a party in
interest of the client or the plan as defined under applicable ERISA regulations.
Order Aggregation
NovaPoint may enter trades as a block where possible and when advantageous to clients whose
accounts have a need to buy or sell shares of the same security. This blocking of trades permits the
trading of aggregate blocks of securities composed of assets from multiple client accounts, so long as
transaction costs are shared equally and on a pro-rata basis between all accounts included in any such
block. Block trading allows NovaPoint to execute equity trades in a timelier, equitable manner, and
may reduce overall costs to clients.
NovaPoint will only aggregate transactions when it believes that aggregation is consistent with its
duty to seek best execution (which includes the duty to seek best price) for its clients and is consistent
with the terms of NovaPoint’s Investment Advisory Agreement with each client for which trades are
being aggregated. No advisory client will be favored over any other client; each client that participates
in an aggregated order will participate at the average share price for all NovaPoint’s transactions in a
given security on a given business day, with transaction costs generally shared pro-rata based on each
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client’s participation in the transaction. On occasion, owing to the size of a particular account’s pro
rata share of an order or other factors, the commission or transaction fee charged could be above or
below a breakpoint in a pre-determined commission or fee schedule set by the executing broker, and
therefore transaction charges may vary slightly among accounts. Accounts may be excluded from a
block due to tax considerations, client direction or other factors making the account’s participation
ineligible or impractical.
NovaPoint will prepare, before entering an aggregated order, a pre-allocation worksheet specifying the
participating client accounts and how it intends to allocate the order among those clients. If the
aggregated order is filled in its entirety, it will be allocated among clients in accordance with the
worksheet. If the order is partially filled, it will generally be allocated on a random basis among the
participating accounts. Notwithstanding the foregoing, the order may be allocated on a basis different
from that specified in the worksheet if all client accounts receive fair and equitable treatment, and the
reason for different allocation is explained in writing and is approved by an appropriate
individual/officer of NovaPoint. NovaPoint’s books and records will separately reflect, for each client
account included in a block trade, the securities held by and bought and sold for that account.
NovaPoint will receive no additional compensation or remuneration of any kind as a result of the
proposed aggregation.
Betterment Advisor Solutions
NovaPoint may receive certain benefits from Betterment Advisor Solutions, such as access to
technology and support services, which may create a potential conflict of interest. We mitigate this
conflict by ensuring that our clients' best interests are always our top priority and by providing full
disclosure of any potential conflicts.
Item 13 – Review of Accounts
All stocks and funds held in client accounts, or being tracked as potential investments, are priced
daily using an on-line pricing service. These stocks and funds are monitored on a daily basis for
significant price changes, or for any new information which might affect the future outlook.
Account reviews are performed at a minimum of quarterly by advisers Alan Conner, President and
Joseph Sroka, Chief Investment Officer. Account reviews are performed more frequently when
market conditions dictate. Account reviewers are members of the firm's Investment Committee. They
are instructed to consider the client's current security positions and the likelihood that the performance
of each security will contribute to the investment objectives of the client.
Other conditions that may trigger a review are changes in the tax laws, new investment information,
and changes in a client's own financial situation.
Clients receive periodic communications on at least an annual basis. All clients receive a quarterly
report of their portfolio.
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Item 14 – Client Referrals and Other Compensation
NovaPoint may compensate referring parties for referrals, provided there is a solicitation agreement
in place, and the client has properly executed a Solicitation Disclosure. NovaPoint may pay My
Professional CFO referral fees. NovaPoint does not accept referral fees or any form of remuneration
from other professionals when a prospect or client is referred to them.
Joe Sroka, co-founder of NovaPoint is a member of the Board of Directors of BIAS. These director fees
are paid to NovaPoint.
Item 15 – Custody
NovaPoint does not have physical custody of clients’ funds and/or securities, although the SEC takes
the position that an investment adviser who directly deducts fees from clients’ accounts deemed to
have custody of client assets solely because of the investment adviser’s authority to make withdrawals
from the client’s account to pay its advisory fees. Although an investment adviser has custody, the
investment adviser is not required to comply with the surprise examination requirement if the
investment adviser (a) has written authorization from the client to deduct advisory fees from the
account held with the qualified custodian, and (b) the investment adviser notifies the SEC in writing
on Form ADV that the investment adviser intends to use the safeguards provided above.
Clients’ funds and/or securities will be held with a bank, broker-dealer, or other independent,
qualified custodians who will provide account statements directly to clients at their address of record
at least quarterly. Clients are encouraged to carefully review the statements provided by their
custodians and compare them to the reports provided by NovaPoint. Clients are also asked to promptly
notify NovaPoint if the custodian fails to provide statements on each account held.
Item 16 – Investment Discretion
As described above, under Item 4 - Advisory Business, NovaPoint manages portfolios on a
discretionary basis. This means that after an investment plan is developed for the client’s investment
portfolio, NovaPoint will execute that plan without specific consent from the client for each
transaction. For discretionary accounts, a Limited Power of Attorney (“LPOA”) is executed by the
client, giving NovaPoint the authority to carry out various activities in the account, generally including
the following: trade execution; the ability to request checks on behalf of the client; and the withdrawal
of advisory fees directly from the account. NovaPoint then directs investment of the client’s portfolio
using its discretionary authority. The client may limit the terms of the LPOA to the extent consistent
with the client’s investment advisory agreement with NovaPoint and the requirements of the client’s
custodian.
The discretionary relationship is further described in the agreement between NovaPoint and the client.
Item 17 – Voting Client Securities
NovaPoint does not vote proxies on behalf of the clients. Clients receive their proxies or other
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solicitations directly from their custodian or a transfer agent. Clients are free to contact NovaPoint via
telephone, e-mail or in writing with any questions about a particular solicitation.
Item 18 – Financial Information
NovaPoint Capital LLC does not require or solicit prepayment of fees and therefore has no disclosure
required for this item.
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